The latest iterations of the all-electric BMW i4 and the BMW 4 Series Gran Coupé are set to further cement their distinctive presence in the market with new design enhancements and the introduction of the latest digital capabilities. Already boasting best in class driving dynamics, both the i4 and combustion-engine variants of the new BMW 4 Series Gran Coupé benefit from refined and refreshed exterior aesthetics including newly designed headlights and optional Laserlight tail lights which enhance their striking presence on the road. Newly introduced exterior paint options and light-alloy wheel designs offer more choice and opportunity for individualisation.

Inside, both models feature the BMW Curved Display which integrates the latest version of the BMW iDrive with QuickSelect, based on BMW Operating System 8.5. This revised setup offers an optional Augmented View for the BMW Maps navigation system, enhancing functionality and user interaction. The cabin experience is further refined with new steering wheel designs, fresh interior trim elements and contemporary seat coverings, all of which further elevates the luxurious feel of these models.

Production of the new BMW i4 and BMW 4 Series Gran Coupé is set to continue at BMW's home plant in Munich, which is currently undergoing significant investment which will see the facility transition exclusively to all-electric models in future. The global market launch for will commence in July 2024, with key markets including the USA, Germany, Ireland and China. BMW 4 Series Gran Coupé is priced from €67,180 RRP in Ireland, with the BMW i4 starting at €61,910 RRP.

^{*All figures relating to performance, consumption, electric range and emissions are provisional. All the stated technical data including fuel consumption, electric range and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected. **Electronically limited. ***Price stated is the Recommended Retail Price which does not include On The Road costs and taxes.}

BMW i4: successful, trailblazing model with flexible drive system architecture.
The world premiere of the BMW i4 in 2021 established purely electric mobility at the core of the BMW brand. The i4 was the first premium model in the midsize class and brought the brand’s signature design, material & build quality, individualisation and intuitive operation together with locally emission-free mobility.

In addition, the unmatched overall design coherence of the BMW i4 continues to elevate it above all its rivals. Its sophisticated chassis technology – tuned precisely to the vehicle concept and the performance characteristics of the all-electric drive system – delivers an engaging driving experience in the unmistakable style of the BMW brand. The BMW Group’s technological expertise and decades of experience in the development of sporty premium cars come to the fore in the integrated application of all powertrain and chassis control systems – and instil the BMW i4 with sublime poise and assurance. Extremely dynamic acceleration manoeuvres are executed with exceptional traction and directional stability, while the car’s precisely controllable handling up to the limit heightens its agility and cornering dynamics. High levels of ride, vibration and acoustic comfort enhance driving pleasure over long distances.

With its overall concept focused on delivering compelling all-electric driving pleasure, the BMW i4 has spearheaded the BMW Group’s electric offensive. It was the company’s most successful electric vehicle in 2023, selling more than 83,000 units worldwide. And most recently, the all-electric variants of the BMW 4 Series Gran Coupé accounted for around two thirds of its overall sales. The BMW i4 has also acted as the driving force behind the transformation of BMW M GmbH into a provider of electric mobility; the range-topping BMW i4 M50 xDrive was the highest-selling BMW M model in both 2022 and 2023.

The success of the BMW i4 in Europe also played a major role in helping the BMW Group to lower its fleet CO₂ emissions once again in 2023. The company’s provisional figure of 102.1 g/km in the WLTP cycle was well below the European Union’s target of 128.5 g/km. This equates to a 2.8 per cent reduction in fleet CO₂ emissions compared to 2022.

The popularity of the BMW i4 also represents an endorsement of the BMW Group’s “technology-open” approach in the current ramp-up phase of electric mobility. The all-electric gran coupé was developed on the basis of a flexible drive system architecture. Similar vehicle concepts now also enable BMW 7 Series, BMW 5 Series, BMW X1, BMW X2 and BMW X3 model variants with combustion engines, plug-in hybrid systems and all-electric drive to be offered alongside one another.

New design for the BMW kidney grille, headlights and rear lights.
The BMW i4 and BMW 4 Series Gran Coupé feature a refreshed design that brings additional visual impact to the brand’s signature brand features. The surround of the BMW kidney grille is now finished in matt chrome. Due to the low cooling requirement of the electric drive system, the BMW kidney grille of the new BMW i4 has a fully enclosed upper section, which sits below a Black high-gloss surface topped by a matt-silver honeycomb pattern. The air intakes on the combustion-engine versions of the new BMW 4 Series Gran Coupé have a mesh structure with surfaces now painted in matt Quartz Silver.

As well as a front apron with large side air intakes, BMW i4 and BMW 4 Series Gran Coupé models in M Sport specification also include a diffuser element in the lower section of the rear bumper, which is now painted in high-gloss Black. In addition, the exhaust tailpipes integrated into the rear apron on the left and right of the combustion-engine models have grown from 90 millimetres to 100 millimetres in diameter. Like the BMW kidney grille surround, if the optional M high-gloss Shadowline is specified, they are finished in Black high-gloss. Customers can also choose to order their cars with the M Sport Pro pack and M Carbon exterior pack.

The visually and functionally upgraded headlights also play their part in the modern appearance of the front end. The new structure of their LED units creates a focused look, with the low and high beam being generated from a single LED module. A pair of vertical and subtly arrow-shaped LED units house the side light, daytime driving light and turn signal indicator functions. If the optional Comfort Access is fitted, the new headlights generate a Welcome Light Animation once the driver and vehicle key come within three metres of the car.

Options include Adaptive LED Headlights with blue inlays, non-dazzling matrix high beam, urban lights and a cornering light function. The prism structure of the LED units for the urban lights provides a striking contrast against the uniform illumination of the daytime driving light units.

Where customers choose the optional Adaptive LED Headlights on the new BMW i4 and new BMW 4 Series Gran Coupé, their vehicle will also be fitted with highly expressive Laserlight rear lights. This model-specific version of an innovative lighting effect employs a technology first seen in the BMW M4 CSL. Laser diodes each illuminate a fibre optic bundle giving the rear units an intricate light graphic, creating an exclusive light design at the rear of these newly revised models.

New exterior paint finishes and aerodynamic wheels.
The selection of exterior paint finishes for the BMW i4 and BMW 4 Series Gran Coupé now also comprises the new Cape York Green metallic and Fire Red metallic shades. A wide variety of BMW Individual paint finishes and BMW Individual special paint finishes are also offered.

The selection of optional light-alloy wheels available to customers also features attractive new additions. 19-inch M aerodynamic wheels in double-spoke design can be ordered on cars specified with the M Sport package. Also new to the range are 20-inch BMW Individual aerodynamic wheels in double-spoke design. The two new light-alloy wheel variants each have a bi-colour finish and are fitted with mixed-size tyres.

New interior accents target progressive sporting appeal.
The modifications to the interior of the new BMW i4 and new BMW 4 Series Gran Coupé are focused on digitalisation and achieving a sharper sporting profile. The upgraded BMW iDrive with QuickSelect enables a further reduction in the number of buttons and controls in the cockpit. The functions of the automatic climate control system and – if fitted – seat and steering wheel heating can now be operated by touch via the BMW Curved Display or by voice command with the help of the BMW Intelligent Personal Assistant. New adjustment controls for the air vent grilles in the centre of the instrument panel and on the driver’s and front passenger side of the cockpit allow the airflow direction to be adjusted using rotating and tilting movements.

M Sport and M Performance models see the black seat surfaces fitted in new M Performtex. This innovative covering combines high material quality and a sporty design with low weight and a sustainability-optimised production approach. Sports derivatives of the new BMW i4 and new BMW 4 Series Gran Coupé are fitted as standard with sport seats in Sensatec perforated. Vernasca leather trim with decorative quilting is available as an option and is also newly available in a bi-colour Black/Red variant. BMW Individual Merino leather trim in three colours can also be specified as an option.

Newly designed steering wheels and gearshift paddles now standard.
The new BMW i4 and new BMW 4 Series Gran Coupé come as standard with a two-spoke steering wheel with polygonal rim and illuminated multifunction buttons in Sport trim. M Sport models now brings an M leather steering wheel in three-spoke design with a flat-bottomed rim and a discreet centre marking in the 12 o’clock position.

All steering wheel variants available for the combustion-engine BMW 4 Series Gran Coupé models are now equipped with gearshift paddles as standard. The two paddles – on the left-hand and right-hand steering wheel spokes – enable super-swift manual interventions in the gear selection process of the eight-speed Steptronic Sport transmission.

High-quality materials, adjustable ambient lighting.
New interior trim elements in Dark Graphite matt feature as standard in Sport models on both BMW i4 and BMW 4 Series Gran Coupé, helping to create a premium ambience of renewed sophistication on board. M Sport models include interior trim strips in Aluminium Rhombicle Anthracite. Also on the options list alongside M interior trim carbon fibre are the new Fineline Light open-pored and Grey Blue Ash open-pored fine-wood trim variants.

The ambient lighting – standard across the range – includes contour lighting integrated into the trim around the central seam vents. Like the lighting for the footwells, the storage compartment in the front section of the centre console and the door openers, this can be adjusted for colour and brightness according to personal preference. Users can choose from nine colours. The functionality of the interior lighting also includes an atmospheric Welcome and Goodbye Animation and light signals indicating an open door or incoming phone call.

The new additions to the options list also include the luxury instrument panel in Sensatec with a further refined surface structure, which features on the door shoulders too. And customers can now also order their cars with CraftedClarity glass applications for the gear selector, BMW iDrive Controller and Start/Stop button on the centre console.

Powertrain and charging technology.
The BMW i4 and BMW 4 Series Gran Coupé are available in a wide spread of variants powered by the latest BMW eDrive technology or petrol engines. The new cars channel their power to the road via classical rear-wheel drive or the intelligent BMW xDrive all-wheel-drive system.

Playing a key role in enhancing the sporty driving pleasure available in the BMW 4 Series Gran Coupé is the eight-speed Steptronic Sport transmission fitted as standard with the combustion engines. It offers an ultra-sharp shift action and also enables swift manual interventions in the gear selection process. All the petrolengined models feature gearshift paddles on the steering wheel for this purpose.

Combustion engines with 48V mild hybrid technology
The highly efficient petrol engines available for the new BMW 4 Series Gran Coupé, which feature BMW TwinPower Turbo technology, and on the six-cylinder electrification in the form of 48V mild hybrid technology, deliver an exceptional blend of sporting driving pleasure and fuel economy. Customers in Ireland can choose from the six-cylinder in-line engine with a peak output of 374 hp in the M440i xDrive M Performance model or the BMW 420i Gran Coupé.

The auxiliary electric drive the six-cylinder petrol derivative takes the form of a 48V starter generator and makes output of 11 hp instantly available in response to the slightest movement of the accelerator. This electric boost enhances the drive system’s dynamic response when accelerating off the line and putting in mid-range bursts of speed. The electric drive unit also assists the engine when travelling at a constant speed, allowing it to operate within an efficiency-optimised load range as often as possible.

Chassis technology and driver assistance systems.
Agility, dynamism and impressive long-distance comfort are the defining driving qualities of the new BMW i4 and new BMW 4 Series Gran Coupé. Outstanding straight-line stability, precisely controllable response to sudden movements of the accelerator and steering wheel, as well as composed handling up to the limit – even under high lateral forces – all help to produce the type of driving experience for which BMW is renowned. The extremely rigid body and chassis mountings, intelligent lightweight design, low centre of gravity, almost perfect 50 : 50 weight distribution and optimised aerodynamic properties provide all the necessary ingredients for a well-rounded vehicle character.

The double-joint spring strut front axle and five-link rear axle have likewise been engineered to reduce weight while increasing rigidity. Electromechanical steering with Servotronic function, an integrated braking system, the DSC (Dynamic Stability Control) system and near-actuator wheel slip limitation all come as standard too.

Model-specific chassis technology with a bespoke set-up.
Sophisticated chassis technology combines with the model-specific design and set-up of all components to ensure an ideal blend of sporting flair and ride comfort in all powertrain variants. In the all-electric BMW i4, for instance, the high-voltage battery is firmly bolted to the floor assembly and its casing serves as a load-bearing structural element to maximise torsional stiffness. Like the new BMW 4 Series Gran Coupé range, the BMW i4 is fitted with integral tower-to-front end struts, an aluminium shear panel at the front end and underfloor bracing elements in the rear axle area.

The lift-related dampers are another factor influencing the handling characteristics of the new BMW i4 and new BMW 4 Series Gran Coupé. Depending on the spring travel, these provide extra damping to control body movement when driving over large bumps and inhibit excessive dive. The system reacts to minor imperfections in the road surface with low damping forces that produce high levels of comfort. The BMW i4 is also equipped as standard with rear air suspension including automatic self-levelling. M Sport suspension, adaptive M suspension with variable sport steering and M Sport brakes can all be added to models equipped with the M Sport package to customise their handling characteristics.

Wide variety of driver assistance systems.
An array of advanced assistance systems are on hand to enhance comfort and safety when driving and parking the new BMW i4 and new BMW 4 Series Gran Coupé. The front collision warning system with brake intervention and Cruise Control with brake function are both fitted as standard, along with Speed Limit Info with no-overtaking indicator, manual Speed Limit Assist and Lane Departure Warning with lane return. The standout optional extra is the Driving Assistant Professional package comprising the Steering and Lane Control Assistant and Active Cruise Control with Stop&Go function, plus automatic Speed Limit Assist, route speed control, traffic light recognition, the Evasion Assistant, Crossroads Warning with city braking function, Wrong-way Warning and Front Crossing Traffic Warning.

Park Distance Control with sensors at both the front and rear comes as standard, as does the Parking Assistant. This system enables automated manoeuvring into and out of parking spaces, and also features a Reversing Assist Camera and the Reversing Assistant. There is also the option of the Parking Assistant Plus with Park View, Panorama View and Remote 3D View functions.

Captivating dynamic flair with a distinctive edge.
The two M Performance models spearheading the range demonstrate impressively how the flexible drive system architecture can package the inimitable feeling of M in both a traditional and all-electric form. The BMW i4 M50 xDrive distils the signature M performance in all-electric guise. Its peak output even exceeds that of the BMW M440i xDrive Gran Coupé, which has a six-cylinder in-line petrol engine with M TwinPower Turbo technology under its bonnet. The combustion-engine M Performance model also benefits from BMW’s systematic approach to electrification with a 48V mild hybrid system further sharpening its power delivery and optimising efficiency.

Both models combine their extremely powerful drive system with M-specific chassis technology and aerodynamically optimised body features. The latest M Performance models feature fresh touches both inside and out to give added emphasis to their highly exclusive form of sporting flair. In this way, and more clearly than ever before, the dynamism, agility and precision synonymous with the BMW M brand go hand in hand with distinctive looks and a characteristic cockpit ambience.

All-electric BMW i4 M50 xDrive takes pole position.
Two highly integrated drive units bringing together an electric motor, power electronics and transmission within a single housing help the BMW i4 M50 xDrive to top the output rankings. The electric motor driving the rear wheels generates peak output of 313 hp, while the unit at the front axle produces 258 hp. Together they create an electric all-wheel-drive system which is controlled quickly and precisely to ensure effortless progress in any driving situation. The fully variable system means power can always be distributed to optimum effect – from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximises traction.

A specially designed boost function is available to the driver in SPORT mode to initiate dynamic power delivery from both electric motors. This increases maximum combined output by 68 hp to 544 hp for over 10 seconds, at the same time as boosting maximum combined torque by 65 Nm (48 lb-ft) to 795 Nm (586 lb-ft). Activating the Sport Boost function enables the BMW i4 M50 xDrive to sprint from rest to 100km/h in just 3.9 seconds. Top speed is electronically limited to 225km/h.

Powerful six-cylinder in-line engine in the BMW M440i xDrive Gran Coupé.
Displaying the appetite for revs and smooth running familiar from straight-six units made by BMW, developing maximum output of 374 hp and generating peak torque of 500 Nm (369 lb-ft), the petrol engine powering the BMW M440i xDrive Gran Coupé has all the tools to deliver a captivating performance experience. 48V mild hybrid technology producing output of 11 hp is also on hand for an electric boost effect.

The power unit teams up with the eight-speed Steptronic Sport transmission and BMW xDrive intelligent all-wheel drive to propel the BMW M440i xDrive Gran Coupé from 0 – 62 km/h in 4.7 seconds. The engine’s build-up of power is accompanied by an exhilarating soundtrack from the M Sport exhaust system. Top speed is electronically limited to 155 km/h.

M-specific chassis technology for smile-inducing performance.
The two range-topping models are each equipped with chassis technology tailored specifically to their respective drive system’s performance characteristics. Both the M Sport suspension on the BMW M440i xDrive Gran Coupé and the adaptive M suspension with electronically controlled dampers featured on the BMW i4 M50 xDrive include variable sport steering. The duo’s stunning performance capabilities are also partly down to their M Sport brakes. The petrol model also features an M Sport differential at the rear axle.

Both models ride on 18-inch M light-alloy wheels as standard, with further light-alloy wheel variants up to 20 inches in size available as options together with sport tyres.

New BMW kidney grille, M specific touches in Black high-gloss.
The BMW i4 M50 xDrive and BMW M440i xDrive Gran Coupé underline their sporty character with M-specific design features producing eye-catching visuals. Both models now feature a BMW kidney grille with a Black high-gloss surround and horizontally arranged bars adorned by a BMW M logo. And the front apron elements that were previously finished in Cerium Grey also come in Black high-gloss. As a result, the front-end styling is now even more closely related to the design of the BMW M4 high-performance sports cars.

The distinctive trapezoidal tailpipe trim at the rear end of the new BMW M440i xDrive Gran Coupé likewise sports a Black high-gloss finish. The M Carbon exterior package available as an option for both range-topping models comprises side air intake trim at the front end, M specific exterior mirror caps, a diffuser insert in the rear apron and a model-specific rear spoiler all made from carbon fibre-reinforced plastic (CFRP).

Interior: M leather steering wheel and new seat upholstery.
The new M leather steering wheel in three-spoke design now comes with a flat-bottomed rim, decorative stitching in BMW M colours and a red centre marker, further adding to the performance experience in the cockpit of the top-of-the-range models. In the BMW M440i xDrive Gran Coupé, the steering wheel also features gearshift paddles for changing gear manually.

The sport seats in both models are finished in new M Performtex upholstery with black surfaces and M piping as standard. Both the standard seats and the optional M Sport seats can be optionally specified in Vernasca leather upholstery, which now comes in a choice of Black with blue contrast quilting or the new Black/Red bi-colour finish. Also standard in the M Performance models are interior trim elements in Aluminium Rhombicle Anthracite, M door sill trim, M pedals, an M driver’s footrest, an anthracite-coloured headliner and M-specific graphics for the BMW Curved Display.

BMW Operating System 8.5
The latest generation of the BMW iDrive display and control/operation system with QuickSelect based on BMW Operating System 8.5 opens up a new way of intuitively controlling vehicle functions and accessing digital services in the BMW i4 and BMW 4 Series Gran Coupé. With the digital BMW Curved Display screen grouping and the expanded capabilities of the BMW Intelligent Personal Assistant, the driver-centric cockpit has been geared squarely to operation using touch control and natural language.

The climate control functions are also operated digitally in the new BMW i4 and new BMW 4 Series Gran Coupé, enabling a further reduction in the number of physical buttons and controls. The control/operation system additionally comprises multifunction buttons on the steering wheel, the BMW iDrive Controller and, as an option, the BMW Head-Up Display.

BMW iDrive with QuickSelect: key functions available with one touch.
The system’s QuickSelect feature paves the way for an improved menu structure that takes its cue from consumer electronics devices. It allows the driver to navigate to functions directly from the newly arranged home screen without having to enter submenus. The new, flat menu structure makes it much easier to switch between different functions and helps the driver to focus their attention on what’s happening on the road.

The new home screen continuously displays the navigation system’s map view or other individually configurable graphics on the control display. On the same level, there is a vertical bar on the driver’s side of the display containing widgets that can now be individually selected and arranged. The BMW i4 also includes a widget for the charging functions. Some of the widgets can also be swiped horizontally to show additional content. The related functions can then be called up directly with QuickSelect. Once the relevant settings have been chosen, a quick tap on the home icon at the lower edge of the control display is all it takes to return to the home screen. Icons for direct access to the climate control menu, All Apps menu and, if activated, Apple CarPlay® and Android Auto™ can also now be found next to the home icon.

BMW Maps navigation system with new charging-optimised route guidance and Augmented View.
The cloud-based BMW Maps navigation system forms part of the standard BMW Live Cockpit Plus. Underpinned by BMW Operating System 8.5, the system now makes it even easier to input destinations and can offer additional information while driving. Further enhancements include better usability of filters, a flatter menu structure with touch buttons shown directly on the map view and proactive route recommendations.

The latest version of BMW Maps also gives BMW i4 drivers access – both from the vehicle and via the My BMW App – to improved functions that enable charging-optimised route planning over long journeys at a level of precision no rival can match. The charging stops are planned so that the selected destination is reached as quickly as possible. The driver’s preferred minimum charge level when arriving at mid-journey stops and the final destination can be adjusted in increments of five per cent and incorporated into the route planning. The system can also give preference to charging stations operated by selected providers and exclude others from the route planning at the driver’s request. The system will then propose the latter only if there seems to be no alternative for an efficient route without any large detours.

Additional information is provided for the selected charging stations, such as supported connector types and payment options, as well as the availability of sanitary, catering or shopping facilities in the vicinity. The expected duration of the planned charging stop and the resulting electricity costs can also be shown in advance. The closer the vehicle gets to a scheduled mid-journey stop, the more frequently the availability of the charging point is checked so that an alternative route can be recommended in good time if necessary. Regardless of the charging-optimised route given, a continuous stream of alternative charging options are also displayed, e.g. for spontaneous mid-journey breaks.

Specifying the optional BMW Live Cockpit Professional adds not only the full-colour BMW Head-Up Display, but also the Augmented View function. This offers contextual, real-time information to complement the navigation system’s map display by showing a live video stream of the driver’s view on the control display or instrument cluster and augmenting it with information that is currently relevant. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route.

Personalisation and remote access with BMW ID and My BMW App.
BMW Operating System 8.5 also makes it even easier to personalise the user experience in the BMW i4 and BMW 4 Series Gran Coupé. Signing in to the vehicle by scanning a QR code with a smartphone is all it takes to import the customer’s personal profile, load synchronisable settings and automatically link the key detected in the vehicle with the BMW ID.

The vehicle is also automatically added to the My BMW App. Available free of charge from the app stores for both iOS and Android, the My BMW App acts as a universal digital interface that provides information on the vehicle’s condition, charging status or remaining range at any time. Depending on the car’s specification, it also gives the user access to various remote functions. For example, the vehicle can be located remotely via the My BMW App and the doors locked and unlocked. The Remote 3D View and Remote Inside View functions included with the optional Parking Assistant Plus give drivers the ability to call up a three-dimensional live image of their vehicle’s immediate vicinity and its interior on their smartphone.

The My BMW App can also be used to send destination addresses from the user’s smartphone to the vehicle’s navigation system for route planning and to initiate, purchase or extend ConnectedDrive Upgrades. It is also possible to control the charging process and pre-conditioning for the BMW i4 from the My BMW App. The My Trips feature including Efficiency Trainer and monthly review provides the user with data and evaluations for distances travelled, consumption and average speed, as well as offering helpful tips for driving more efficiently.

BMW Charging with fixed kWh prices for public charging
The key benefit of the BMW Charging offering is the attractive kWh prices offered for AC and DC charging in Europe under the Active tariff, which are set for each country and remain the same regardless of the operator or the price shown. The high-power charging network run by the BMW Group’s joint venture IONITY – which is compatible with the Plug & Charge functionality – also forms part of the BMW Charging network. The basic monthly fee for the IONITY Plus package and the BP Pulse package is waived for BMW i4 drivers for the first 12 months.

Sustainability in product design and manufacturing.
Sustainable business practices are an integral part of the BMW Group’s corporate strategy. The company has not only shown an unwavering commitment to pushing forward the electrification of all its drive systems, but also worked tirelessly to increase the efficiency of its entire product portfolio. Indeed, it has achieved consistent reductions in the fuel consumption and emissions of its models powered by combustion engines and raised the energy efficiency and range of its all-electric vehicles, without compromising on BMW’s hallmark driving pleasure.

Back in 2007, the company launched the BMW EfficientDynamics package of measures and technology as part of the development process. It was conceived to give the company’s vehicles the highest possible output while minimising energy consumption. This overarching concept includes everything from the further development of all drive systems to improvements in energy and heat management, optimisation of aerodynamics, weight reduction through intelligent lightweight design and the integration of digital efficiency functions. It represents an integrated approach to reducing a vehicle’s environmental footprint that extends over its entire lifecycle – from development, the procurement of raw materials and the use of secondary materials, to the production, use and subsequent recycling of the vehicle according to circular economy principles. For the BMW Group, sustainability and premium characteristics are inextricably linked, rather than competing forces.

In addition, the BMW Group is committed to the Paris Climate Agreement which means it is pursuing specifically defined CO₂e reduction targets for its supply chain, production and use phase. For example, the company is aiming to cut CO₂ emissions by 40 per cent per vehicle across the entire value chain by 2030, compared with the figures from 2019. The BMW Group is pursuing the objective of full climate neutrality throughout the value chain by 2050 at the latest.

CO₂-optimised production with 100 per cent green energy.
Since 2020 all the locations in the BMW Group’s worldwide production network have been supplied exclusively with electricity generated from renewable sources. Some of the green energy is supplied via direct contracts with regional providers, which further improves the environmental credentials of the electricity we use due to the short supply distances involved. For example, the green electricity needed for production of the BMW i4 and BMW 4 Series Gran Coupé at BMW’s home plant in Munich will come from hydroelectric power stations in the region.

Other measures aimed at increasing sustainability include incrementally improving energy efficiency in the production processes, optimised packaging planning and transport logistics, plus recycling and water management.

With the aim of preventing waste, the BMW Group employs coordinated recycling and processing concepts that are tailored to waste flows at the individual plants, to the legal requirements in place in the relevant region and to the disposal structures available at the site. In 2023, 99.4 per cent  of the waste generated during production was recycled or recovered. The quantity of waste for disposal per vehicle produced fell by 22.6 per cent over the previous year to 2.12 kilograms – a significant drop. The high recycling and recovery rate at the BMW Group should be maintained as the company navigates the ongoing transition to electric mobility.

The ‘secondary first’ approach: step by step to a circular economy.
The BMW Group’s exacting sustainability goals include increasing the use of secondary raw materials in vehicle production. The company is pursuing a circular economy vision in which raw materials are kept in circulation for as long as possible. This should then reduce the use of primary materials, the associated mining of new raw materials and the energy- and CO₂-intensive processing of those materials.

In line with its “secondary first” approach, the BMW Group is set to expand the use of secondary materials, given the requisite market availability and technical feasibility. The alloy wheel rims for BMW vehicles are already made of 70 per cent recycled aluminium. And bio-based colours are being used for matt paint finishes in an increasing number of factories.

Similarly, using secondary materials and green electricity has also cut CO₂ emissions from the production of the battery cells for fifth-generation BMW eDrive technology – by around 40 per cent since 2021 compared with a conventional manufacturing method. Added to which, during development of the battery cells now in use, the proportion of the critical material cobalt contained in the cathode material was reduced to ten per cent of the amount found in the previous-generation battery. As with the light metal lithium also needed for battery cell production, the cobalt is obtained under transparent conditions that are monitored regularly by the BMW Group. The company can therefore ensure that environmental and sustainability guidelines are observed during the mining and processing of cobalt and lithium and that there are no violations of human rights. The second use and recycling of high-voltage batteries in initiator projects is also already part of the BMW Group’s sustainability concept.

The current-excited synchronous motor design principle of the electric motors in the BMW i4 also stand out, allowing the engineers to avoid using the rare earths that would otherwise be required to manufacture permanent magnets. Short transport routes and regionally based suppliers play a decisive role, especially with regard to sustainable supply chains. To ensure that purchasing takes place as close as possible to the respective production site, the principle guiding the BMW Group’s global sourcing strategy is ‘local for local’.

Efficiency Trainer helps to achieve a more efficient driving style.
Alongside the BMW EfficientDynamics technology, a key influencing factor in achieving low fuel consumption and CO₂ emissions during the use phase is an efficient driving style. The Efficiency Trainer in the My BMW App assists the driver with tips on how to adopt a sustainability-optimised driving style. To this end, the digital assistant analyses completed journeys and provides both tips for improvements and incentives by comparing the driver’s fuel consumption with figures posted by other users in the BMW community.

In addition, the high-voltage battery in the BMW i4 will be charged using 100 per cent green energy when the customer is using the DC fast-charging stations in Europe operated by the IONITY high-power charging network co-founded by the BMW Group. Each time the customer charges their car using one of these stations, they are therefore helping to shrink the vehicle’s carbon footprint in the use phase.

Ends

^{* Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. The figures are calculated using a vehicle fitted with basic equipment in Germany, the ranges stated take into account differences in selected wheel and tyre sizes as well as the optional equipment. They may change during configuration.}

^{The details marked * have already been calculated based on the new WLTP test cycle and adapted to NEDC for comparison purposes. In these vehicles, different figures than those published here may apply for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions.}

^{For further details of the official fuel consumption figures and official specific CO2emissions of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.}


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

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For further information please contact:

Laura Condron | laura.condron@bmw.ie | +353860477549

Woodcliff Lake, NJ. BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy Award nominated director Bryan Buckley. It will air during the third commercial break of the first quarter of the game.

Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California.  However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors’ constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant’s “Electric Avenue” while Zeus uses his electric power to change the traffic lights to green.

“All-electric mobility is at the very heart of the BMW brand,” said Jens Thiemer, senior vice president, customer and brand, BMW AG. “There is no better place to make this statement than in front of one of the largest television audiences in the world, where viewers tune in as much for the commercials as they do for the game. With Arnold and Salma, we are able show the world the new BMW iX in a memorable and impactful way.”

“The humor lies in this legendary god of lightning, who is supposed to be indestructible, battling with everyday electronics,” said Schwarzenegger. “It is only when his brilliant wife presents him with the gift of an all-electric BMW iX that Zeus is struck with the mighty power of electricity and is completely rejuvenated.”

The spot was conceived by BMW’s lead U.S. creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award nominated director Bryan Buckley, highly acclaimed for his work on more than 65 Super Bowl commercials. The ad also marks Hayek Pinault’s debut in a Super Bowl spot and the first time she and Schwarzenegger have costarred in a national ad.

“This is my first Super Bowl commercial—and the first time I’ve played a Greek goddess,” said Hayek Pinault. “Seventy-five percent of the decisions made in a marriage about where to spend the money are made by women, and in this commercial, it is the woman who decides on the right car to get her husband back on track. Of course, the commercial is entertaining, but there is also a real human truth to it.”

“I’ve done 60-some-odd Super Bowl spots. I’ve never had more star power than these two,” said director Bryan Buckley. “When I first saw  Schwarzenegger’s name on the script, I was in. And Salma—there is no one greater as an actress. It’s a movie in 60 seconds, and it’s on the biggest platform.”

“Transcending sports, this iconic annual event isn’t just a championship game. It’s a cultural phenomenon where viewers pay even more attention when the action on the field stops,” said Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners. “There’s only one person on the planet who could say he’s Zeus, and that’s Arnold. And there’s only one brand worthy of being called the Ultimate Electric Driving Machine, and that’s BMW. We needed to showcase this in a big way, and that is what we’re doing on February 13.”

Designed to provide more than just mortal mobility, the BMW iX brings together the fifth generation of BMW eDrive technology with the company’s latest developments in the fields of design, connectivity, digital services and sustainability. With 516 hp and a 0–60 time of only 4.6 seconds, the BMW iX offers an exhilarating driving experience with an EPA estimate of up to 324 miles of all-electric range and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and the debut of BMW iDrive 8, the company’s latest user-interface system. The BMW iX starts at $83,200 plus $995 destination and handling.

“This is a pinnacle event in the U.S. and the perfect stage on which to introduce the BMW iX to our customers,” said Uwe Dreher, vice president, marketing, BMW of North America. “We have already seen a significant number of preorders for both the BMW iX and BMW i4, and a huge amount of excitement for these two new electric vehicles.”

Alongside the BMW iX, BMW will also launch the fully electric BMW i4 four-door Gran Coupe in the U.S. next month as the company takes a major step toward its stated goal of reaching global sales of 50% electric vehicles by 2030.

BMW’s last Super Bowl had appeared in 2015 and featured Katie Couric and Bryant Gumbel as they marveled over BMW’s first fully electric production vehicle, the BMW i3. The BMW i3 was a pioneer of electromobility and later became one of the best-selling premium electric vehicles in the world.

The official BMW Super Bowl Spot 2022 can be found at:
https://www.youtube.com/watch?v=nUC1QA5gRcU.

If you have any questions, please contact:

Corporate Communications

Phil DiIanni
Telephone: +1-201-785-4555
E-Mail: phil.dilanni@bmwna.com

Matt Spadaro
Telephone: +1-201-466-9896
E-Mail: matthew.spadaro@bmwna.com

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

Munich. Local emission-free driving pleasure has never been greater than with the first-ever BMW iX and the first-ever BMW i4. The fitting soundtrack for the debut of the latest all-electric models is called "Higher Power" and comes from the British band Coldplay. You can hear the quartet's latest single in the TV commercials filmed for launching the joint worldwide communication campaign for the two new models. It delivers the perfect message with the lyric line "This joy is electric". The song for a new era of individual mobility marks the beginning of a long-term collaboration between BMW and Coldplay.

Back in 2014, Coldplay, made up of Chris Martin, Jonny Buckland, Will Champion and Guy Berryman, performed before 1,500 fans at the end of their "Ghost Stories Tour" at BMW Welt in Munich. On the basis of the contact established at that time, a creative connection has now been established between the premium car manufacturer and the band, which has achieved worldwide success in the charts. This is based in particular on a common interest in sustainability in various areas of life.

"In the initial discussions we quickly realised: Coldplay and BMW share many common goals that go far beyond marketing," says Jens Thiemer, Senior Vice President Customer and Brand BMW. "Based on this we developed a real co-creation in which the band actively contributed their thoughts and attitude to the design of our campaign for the BMW iX and the BMW i4." The shared awareness of sustainability gave rise to an intensive creative process between BMW and the British musicians and which will produce further co-created elements later in the year.

For the BMW Group, the premiere of the BMW iX and the BMW i4 is an important milestone in the current phase of its transformation towards electric mobility. The company expects all-electric models to account for at least 50 percent of its global vehicle sales as early as 2030. The Coldplay musicians are looking for innovative ways to combine their popularity and performances in front of thousands of enthusiastic fans with a positive impact with regard to sustainability. The band said "We are proud to partner with BMW as part of our efforts to make everything we do as sustainable as possible. The technology that BMW use for their electric cars can power our live performances almost entirely from renewable energy."

For the premiere of their new song "Higher Power", Coldplay already managed to overcome the usual boundaries of the music business. Last month, Coldplay premiered "Higher Power” in space. The song was played for the first time by French astronaut Thomas Pesquet on the International Space Station. Shortly after, the band played its first live set of 2021 for earthly audiences in a special livestream from the site of Glastonbury Festival.

With the launch for the campaign film for the BMW iX and the BMW i4, fans all over the world can now enjoy the sound of "Higher Power". "And that's just the beginning," announces Stefan Ponikva, Vice President BMW Brand Communication and Brand Experience. "We are already looking forward to being able to realise exciting projects with regard to sustainability in an intensive and substantial collaboration with Coldplay."

https://www.youtube.com/watch?v=loYO_aNqYOI

Ends

 
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
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LinkedIn: https://www.linkedin.com/company/bmw-group/

The BMW i4 is a statement vehicle, putting all-electric mobility at the very heart of the BMW brand. It combines style, agility and comfort with zero tailpipe emissions and up to 590kms range (WLTP).

Due for launch in the Ireland in November 2021, the i4 is the first all-electric premium car from the BMW Group will start from €63,565 OTR. The BMW i4 will be available in three different model variants from launch, including the first ever BMW M car with all-electric drive.

In addition to being based on a flexible vehicle architecture conceived from the outset for a purely electric drive system, the new i4 features the latest generation of the iDrive system, plus cutting-edge innovations in the areas of automated driving and parking assistance.

Beneath its four-door gran coupé body style, it boasts fifth-generation BMW eDrive technology incorporating the latest power electronics, charging technology and high-voltage battery as well as the highly integrated electric motors that enable strong performance combined with everyday usability and long-distance capabilities.

Equipped with electric motors at both the front and rear axle with a combined maximum output of 544hp and M-specific chassis technology, The BMW i4 M50 promises exceptional performance while achieving a range of up to 510kms in the WLTP test cycle.

In the BMW i4 eDrive40 Sport and BMW i4 eDrive40 M Sport, a 340hp electric motor teams up with rear-wheel drive to enable locally emission-free driving with plenty of sporting flair. It has a WLTP-calculated range of up to 590 kms.

The BMW iDrive / Operating System 8 is key to the user experience on board the BMW i4 and takes the interaction between driver and vehicle into the digital future. The new BMW Operating System 8 helps give the BMW i4 all the tools needed to serve as an intelligent and proactive partner in any situation. The intuitive, multimodal operation becomes a dialogue between the user and their car that seeks to tailor all the functions controlled via BMW iDrive precisely to the driver’s needs and preferences.

The BMW i4 enhances its usability further still with flexible charging options. Notably, its Combined Charging Unit allows use of DC high-power charging stations with an output of up to 200kW. Range of up to 165kms (BMW i4 eDrive40) and 140kms (BMW i4 M50) can be delivered within a 10-minute charging stop at stations of this kind.

The i4 eDrive40 in both the Sport and M Sport specification includes 18-inch alloy wheels and the Live Cockpit, plus such standard equipment as a reversing camera, Parking Assistant, automatic air conditioning, ambient lighting, LED lights front and back and acoustic protection for pedestrians.

^{*All figures relating to output, charging capacity, charging times, performance, energy consumption and range are provisional and based on the standard specification in Germany.
**Electronically limited.
***Preliminary on-the-road pricing, correct at the time of publication – the latest prices can be found at www.bmw.ie}

The BMW i4 will be produced at BMW Group Plant Munich. Its production, which is performed alongside petrol, diesel and plug-in-hybrid models on the same line, marks the beginning of a new era for the manufacturing facility. The BMW Group invested around 200 million Euros in the company’s home plant to cover the necessary disassembly and conversion work for the production machinery. Both the BMW i4 and its battery cells will be manufactured using 100 per cent green energy.

Precisely coordinated premium drive and chassis technology
The superb dynamic performance offered by the BMW i4 distinguishes it from other electric vehicles in its segment. The standard chassis technology’s extremely sophisticated features (some of which are exclusive to BMW) include the lift-related dampers, rear air suspension, electromechanical steering with Servotronic function, integrated braking system, DSC (Dynamic Stability Control) system and near-actuator wheel slip limitation. The BMW i4 M50 boasts a bespoke adaptive M suspension with individually configured springs and dampers, specially designed anti-roll bars and an additional spring strut tower brace in the front end, along with variable sport steering, M Sport brakes and M light-alloy wheels up to 20 inches in diameter with mixed-size tyres. Meanwhile, the fully electric all-wheel-drive system helps it achieve outstanding levels of traction, directional stability and agility.

An intensive testing programme ensures that the motor output, power transmission, chassis set-up and body attributes work together to deliver the familiar BMW driving pleasure. The result is highly impressive driveability in all scenarios: from hard acceleration through high-speed cornering to relaxed cruising. Even in adverse road conditions, the car can effortlessly pick up speed.

The BMW i4 shows itself to be a cut above the rest when it comes to driving comfort as well: its advanced chassis technology and steering characteristics, plus high levels of ride, vibration and acoustic comfort translate into easy, fatigue-free driving on long journeys.

Electric all-wheel drive, innovative damper technology and new near-actuator wheel slip limitation including Launch Control

The top-class powertrain and chassis systems interact with great precision to produce a driving experience that no competitor can offer, particularly from a standing start. The electric all-wheel-drive system in the BMW i4 M50 plays a particularly effective role here, with the presence of an electric motor at both the front and rear axle allowing drive power to be channelled to the road to optimum effect. The electric all-wheel drive reacts with extreme sensitivity to the speed of the wheels at each axle. If necessary, it can optimise traction and handling stability by adjusting the drive torque accordingly, without the traction control even having to intervene.

The fully variable system can choose exactly the right form of power transmission for the full range of requirements, from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximises traction. Normally, power is relayed solely to the rear wheels of the BMW i4 M50 to increase its efficiency and range. At higher levels of acceleration or in response to wheel slip, the motor acting on the front wheels assumes just the right share of the drive power to optimise driving dynamics and directional stability.

Near-actuator wheel slip limitation is fitted on both versions of the rear-wheel-drive BMW i4 eDrive40 and the all-wheel-drive BMW i4 M50, whose intelligent distribution of power between the front and rear wheels also keeps the vehicle glued to the road under rapid acceleration long before the traction limit is reached. The near-actuator wheel slip limitation is designed to bring the advantages of rear-wheel drive to the world of electric mobility in BMW i4 eDrive40 variants, whereas in the BMW i4 M50 it is set up for optimum, rear-biased distribution of drive torque between the two axles.

Weight-optimised bespoke chassis technology

Optimised for both weight and rigidity, the newly engineered chassis technology for the BMW i4 provides an outstanding basis for combining precisely controllable handling with impressive long-distance comfort. 

The superb driving qualities of the BMW i4 are partly down to its balanced weight distribution and its low centre of gravity. The high-voltage battery is positioned low down in the vehicle floor, bringing about a drop in the centre of gravity that has a positive impact on the car’s agility. The centre of gravity is 34mm (BMW i4 M50) or 53mm (BMW i4 eDrive40 Sport and M Sport) lower than on a 3 Series Saloon.

Standard specification for all model variants also includes rear air suspension, whose automatic self-levelling feature keeps the car at a constant ride-height even when carrying a heavy load.

Precisely controllable driving dynamics right up to the limits of performance

While the motor management’s integrated near-actuator wheel slip limitation function mostly halts loss of traction while accelerating, the DSC system is responsible for optimising directional stability and steering capability in demanding situations by selectively applying the brakes at individual wheels. Its primary functions include the Anti-lock Braking System, traction control system and electronic stability control. The easily activated Dynamic Traction Control (DTC) mode allows a higher degree of wheel slip, helping the driver to explore the car’s performance limits. It is also easy to engage the DSC off mode for extremely sporty driving without any brake intervention to stabilise handling.

Integrated braking system optimises stopping power and pedal feel

The BMW i4 is the only model in its segment to be fitted with an integrated braking system that delivers outstanding stopping power and reliable pedal feel. Unwanted pedal feedback is eliminated when recuperation is being used to slow the car, with Brake Energy Regeneration at a maximum rate of 195 kW (BMW i4 M50). The integrated braking system enables the recuperation and brake pressure elements of the overall stopping force to be combined with great precision. Consequently, the driver enjoys superb pedal feel in all situations, as applying the same pressure to the pedal will always generate the same stopping power.

Adaptive recuperation of energy during a journey can be adjusted

Adaptive and individually regulated recuperation during overrun and braking allows the efficiency of the drive system in the BMW i4 to be further increased in a way that no other model in this segment can. Intelligently connected drive management means the intensity of the brake energy recuperation can be adapted to the road situation, as detected by data from the navigation system and the sensors used by the driver assistance systems.

Sustainability-enhancing advances: fifth-generation BMW eDrive technology

Fifth-generation BMW eDrive technology – comprising the electric motors, power electronics, charging technology and high-voltage battery – forms the basis for driving pleasure with zero tailpipe emissions in the BMW i4. Developed by the BMW Group, the standalone design principle for the electric motors, and their compact arrangement within a housing shared with the transmission and power electronics, are key factors in the drive system’s outstanding power delivery and efficiency. This highly integrated drive technology results in an improvement in power density over the electric drive system in the 2020 BMW i3 of around 30 per cent.

The high operating range of the BMW i4 can also be attributed to the gravimetric energy density of its high-voltage battery, which has been upped by 20 per cent in comparison to the BMW i3. At the same time, maximum charging capacity for the latest-generation batteries has now been increased to 210kW.

The drive units are – like the high-voltage batteries, power electronics and charging technology – the product of fifth-generation BMW eDrive technology. The electrically excited motor’s specific ESM design principle enables typical BMW power delivery with locally emission-free mobility. The drive system’s high efficiency and cutting-edge NMC-811 battery cell technology give the car a long operating range and exceptional everyday usability. Extremely powerful charging technology with a maximum charging capacity of 200kW for high-power DC charging means that only short mid-journey stops are required to replenish the energy content of the high-voltage battery.

The electric motors developed in-house by the BMW Group have an efficiency factor of 93 per cent in their latest version. They not only better the figures achieved by current combustion engines (less than 40 per cent), but also rank among the leading electric drive units in their class.

The excellent range of the BMW i4 is underpinned by efficiency rather than ever larger batteries. Fifth-generation BMW eDrive technology therefore resolves the dilemma that has confronted all electric vehicles in the past and helps to create a blend of sporting performance, energy efficiency and practical operating range that clearly sets the BMW i4 apart from its competitors.

The BMW i4 M50 – the first ever fully-electric BMW M model – is powered by a 190kW electric motor at the front axle and a 230kW version at the rear, which combine to produce 544hp. The flagship model’s electric all-wheel-drive system allows drive torque to be adjusted with incredible speed and precision, thereby maximising dynamic performance, traction and handling stability. The drive system technology in the BMW i4 eDrive40 Sport and M Sport promises sustainable driving pleasure in the way BMW is most famous for: the power generated instantaneously by its 340hp electric motor is channelled to the road via the rear wheels.

Enthralling performance with Sport Boost function in the BMW i4 M50

In the BMW i4 M50, the motor driving the rear wheels generates maximum output of 313hp, while the unit at the front axle produces 258hp. Intelligently controlled interaction between the two electric drive units ensures the car always makes effortless progress. The fully variable system is matched exactly to the requirements at any given moment, offering everything from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximises traction.

A specially designed boost function that can be activated on demand brings the BMW M model’s high-performance character even more to the fore. The Sport Boost function increases the system’s combined drive power by 68hp to its maximum of 544hp for over ten seconds. At the same time, combined torque is upped by 65Nm to 795Nm. The burst of speed is accompanied by an M-specific soundtrack which was composed in collaboration with Hans Zimmer, to further intensify the performance experience inside the BMW i4 M50.

Activating the Sport Boost function enables the BMW i4 M50 to race from 0 to 10km/h in 3.9 seconds. The Sport Boost effect can also be triggered several times in succession if the high-voltage battery has sufficient charge. The BMW i4 M50 has an electronically governed top speed of 225km/h.

Customary BMW sportiness and efficiency in the BMW i4 eDrive40

A lively electric motor teams up with classical rear-wheel drive in both versions of the BMW i4 eDrive40. Its drive unit develops maximum output of 340hp between 8,000 and 17,000rpm, placing it on an equal footing with BMW’s most powerful current six-cylinder in-line diesel engine. The other key factor in the electric motor’s performance characteristics is its instantaneous peak torque of 430Nm.The BMW i4 eDrive40 sprints from 0 to 100km/h in 5.7 seconds. Its top speed is electronically limited to 190km/h.

Combined Charging Unit allows power to be taken on board at 200kW

New charging technology is also part of the fifth-generation BMW eDrive toolkit. The Combined Charging Unit (CCU) in the BMW i4 enables an extremely high level of flexibility when it comes to using charging stations of different types.

Hooking up the high-voltage battery to a conventional domestic power socket or a Wallbox allows it to be fed with AC power from both single-phase and three-phase mains connections, at a charging rate of up to 11kW. Using this method, the BMW i4 can recharge its battery from totally empty to 100 per cent in under 8.5 hours.

A significantly higher charging output - and the shorter charging times this enables - can be accessed by using a DC high-power charging station. The BMW i4 can charge its high-voltage battery there at up to 200kW. So when hooked up to high-power charging stations of the type mainly found on major transport routes, it can take enough energy on board in just ten minutes to increase range by 165kms in the BMW i4 eDrive40 and 140 kms in the case of the BMW i4 M50.

BMW i4 models in Ireland are supplied complete with the Flexible Charger offering a charging rate of up to 11kW and a mode 3 charging cable for public charging stations.

The new generation of the BMW iDrive / Operating System 8

The new BMW iDrive is an instrumental factor in the user experience on board the BMW i4. The most recent incarnation of the display and operating system takes the interaction between driver and vehicle into the digital future. The new BMW Operating System 8 features a new generation of displays, controls and software, plus extremely powerful connectivity and data processing. The intuitive, multimodal operation becomes a natural dialogue between the user and their car, precisely tailoring all the functions controlled via BMW iDrive to the driver’s needs and preferences.

The new BMW iDrive was designed with a clear focus on touch operation and on dialogue-based interaction using natural language. Consequently, new features available immediately include the expanded capabilities of the BMW Intelligent Personal Assistant, which uses a new graphic to communicate with the vehicle’s occupants, and the BMW Curved Display – the all-new fully digital display grouping in the BMW i4 formed by the information display and control display.

Natural dialogue with the BMW Intelligent Personal Assistant

The new generation of BMW iDrive also sees the BMW Intelligent Personal Assistant gaining additional skills. In communication between people, a lot of information is conveyed non-verbally. The Assistant’s new visualisation approach, which features spheres of light in different sizes and brightness levels, gives it more space and forms of expression. These visuals provides the vehicle occupants with a clearly visible focal point and recognisable states of activity. When the user speaks to the Assistant, it appears in a fluid animation and spreads out engagingly over the displays, without concealing relevant information. The BMW Intelligent Personal Assistant can distinguish who is talking to it and appears on the relevant screen area. A widget designed specially for the BMW Intelligent Personal Assistant enables rapid access to other settings and suggestions.

Advances have also been made in the functionality of the BMW Intelligent Personal Assistant. An expanded pool of underlying data and information has not only made the digital assistant more intelligent, it has also enabled it to act proactively and according to context. The BMW Intelligent Personal Assistant suggests functions the customer has not yet tried out. For example, if the driver regularly opens the window at a certain point, the Assistant recognises the pattern and proactively suggests setting the relevant GPS coordinates – e.g. the entrance to a car park – as an automatic opening point.

Expanding functions and updating via Remote Software Upgrade

The new BMW Operating System 8 further enhances the options for updating the in-car software and expanding its functions. New and improved functions can be imported quickly and easily over the air, either using the car’s built-in SIM card or via the My BMW App. Installation is subsequently launched by the customer and seldom takes longer than 20 minutes. Remote Software Upgrades are installed free of charge.

Personalisation using the BMW ID

When interacting with the new BMW iDrive, BMW i4 customers benefit from increasing personalisation of the user experience based on their BMW ID. This is used to securely store even more personalised settings and to transfer them between vehicles. A PIN code can be created or the BMW ID associated with a particular key to prevent other users of the vehicle from accessing personal data.

When signing in to a vehicle for the first time, simply scanning a QR code is all it takes to create a new BMW ID on a smartphone. If the user uses the My BMW App and is therefore already in possession of a BMW ID, this will be automatically imported into the car via the app, when the QR code is scanned.

The BMW ID can be created and activated effortlessly and securely in vehicles with BMW Operating System 8 or BMW Operating System 7. Once the BMW ID has been imported personal settings for seat and steering wheel position, exterior mirrors, navigation system, driver assistance functions, display layouts, shortcuts, favourites and infotainment system settings will be imported automatically.

Extensive range of circa 40 driver assistance functions

The BMW i4 is the new standard-bearer for driving pleasure in the world of fully electric mobility. Its vehicle concept, drivetrain and chassis technology have all been designed to deliver an involving experience behind the wheel. At the same time, it offers an extensive range of driver assistance systems that are among the best on the market. The automated driving and parking systems at work in the BMW i4 stand out with their wide-ranging functionality and high degree of availability. The availability of around 40 assistance functions offered for the i4 either as standard or optionally enhance safety and comfort when driving and parking – in adverse weather conditions and unclear road situations alike.

The primary mission of the chassis technology and now also automated driving technology in BMW Group models is to generate a positive and emotionally engaging experience for the customer. The focus is on the pleasure of driving, and here the assistance systems play a key role alongside the model-specific driving characteristics. The BMW i4 offers customers the best of both worlds: they can enjoy dynamic driving pleasure by taking the controls themselves or use the assistance functions to make certain driving situations and parking safer and less stressful.

Gran coupé style with the comfort and practicality of a four-door car
The first fully electric model developed for the BMW brand’s core segment takes the form of a gran coupé, with a sleek profile that has optimised aerodynamics with Cd of only 0.24. The BMW i4 combines the hallmark sporting aesthetic of the brand’s coupés with the comfort of a four-door car and a practical appeal enhanced by features including a large tailgate. The stretched proportions and clean lines bring fully-electric exclusivity and the sporting prowess for which BMW is renowned to the premium midsize segment. The centres of innovation in the BMW i4 – the blanked-off kidney grille, the battery technology in the floor area of the car and the sporty diffuser elements, which optimise the car’s aerodynamics – are highlighted by accents in BMW i Blue.

Stretched proportions, flowing lines

The BMW i4 has a vehicle length of 4,785mm, width of 1,852mm, height of 1,448mm with a 2,856mm wheelbase. The 1,600mm front track and 1,630mm rear track create the ideal foundations for a chassis set-up tuned to enhance cornering performance and are central to the powerful stance of the BMW i4. Short overhangs, slim pillars, doors with frameless windows and a roofline that flows smoothly into the rear underscore a silhouette that very much fits the BMW coupé mould.

Innovative interior with driver-focused cockpit design and BMW Curved Display

The interior of the BMW i4 fuses the clear design language and modern premium ambience with an extremely driver-focused cockpit design. The purely electric gran coupé comes as standard with a very slim and low instrument panel, which provides the perfect stage for the latest version of the fully-digital display grouping. The innovative BMW Curved Display brings the information display behind the steering wheel and the control display of the BMW iDrive control/operation system together, into a frameless, single-piece glass surface angled towards the driver. The 12.3-inch information display and 14.9-inch control display effectively merge into a single driver-focused unit.

The BMW Curved Display in the BMW i4 is held in place by a supporting structure that is concealed from the occupants’ view, so it appears to be standing freely in the cockpit. The high-quality display technology using anti-reflective glass also makes it possible to dispense with the binnacle usually required to shield the readouts from sunlight.

The rest of the interior design is likewise geared towards providing a highly involved driving experience. The BMW i4 is fitted as standard with sport seats and a sports steering wheel with multifunction buttons.

The BMW Live Cockpit Plus fitted as standard in the BMW i4 includes an audio system with DAB+ tuner, six speakers and an output of 100 watts. For those looking for the ultimate sound experience, there is the Harman Kardon surround sound system, complete with 16 speakers and a digital seven-channel amplifier delivering 464 watts of audio power which is optional on the i4 eDrive40 and standard on the i4 M50.

Acoustic pedestrian protection and BMW IconicSounds Electric

The electric drive system powering the BMW i4 produces not only zero local emissions but also almost nothing in the way of sound when driving at low speeds. To alert other road users that the i4 is approaching, it comes with an acoustic pedestrian protection system as standard. Developed specially for electrified BMW vehicles, the artificially generated sound is emitted through exterior speakers and is active up to driving speeds of up to 13mph.

An unmistakable, model-specific acoustic experience can also be enjoyed in the interior of the BMW i4. Pressing the Start/Stop button sparks an inspiring acoustic accompaniment that builds anticipation for the all-electric driving experience to come. This sound production was created as part of a collaboration between film music composer and Academy Award winner Hans Zimmer and Creative Director Sound at the BMW Group Renzo Vitale.

BMW i4 M50 with performance-led styling cues

Model-specific design features give the BMW i4 M50 eye-catching looks that clearly reference its sporting character. The front apron has the signature U-shaped graphic of BMW M models. Additional side air intakes optimise brake cooling. The BMW kidney grille surround and the vertical trim around the air curtains come in Cerium Grey, likewise the exterior mirror caps and the inlays in the outer edges of the rear apron, while the air breathers, the side sill trim strips and rear bumper trim are painted in High-gloss Black. An M-specific spoiler on the tailgate and, for Irish customers, the free choice between either 18-inch M aerodynamic wheels or 19-inch M light double spoke alloy wheels, round off the performance-oriented appearance of the BMW i4 M50.

The BMW i4 M50 also benefits from Vernasca leather upholstery, M Adaptive Suspension, electric memory seats, M seatbelts, Driving Assistant, wireless phone charging, Aluminium Rhombicle Anthracite Trim and Live Cockpit Professional including Head-up display.

BMW i4 eDrive40: choice of Sport and M Sport trim levels
The M Sport trim for the BMW i4 eDrive40 also conveys the car’s dynamic ability. Standout features of its specification include 18-inch M aerodynamic wheels with mixed tyres, Live Cockpit Plus and Black Alcantara/Sensatec. It also shares the same M Sport Exterior Styling, M Sport Spoiler and Aluminium Rhombicle Anthracite Trim of the flagship BMW i4 M50.

BMW i4 eDrive40 Sport customers in Ireland can choose either 17-inch aerodynamic alloy wheels or 18-inch alloy wheels with a double spoke design within the standard specification. Live Cockpit Plus is also included on all models and the interior is set off with a Sport leather steering wheel, High-Gloss Black interior trim and Black Alcantara/Sensatec.

Equipment standard to all versions includes a reversing camera, Parking Assistant, automatic air conditioning, ambient lighting and LED lights front and back. A host of options are also available, enabling customers to personalise their i4 to their own individual requirements.

Production at BMW Group Plant Munich using purely green power, monitored raw materials extraction, high proportion of natural and recycled materials
The BMW i4 will be produced at BMW Group Plant Munich. Following the implementation of intensive structural and remodelling measures, the cutting-edge manufacturing facility is now equipped to build the all-electric BMW i4 alongside models with combustion engines and plug-in hybrid drive systems.

Vehicle production and the manufacturing of battery cells is achieved using 100 per cent green energy, while the specific design principle for the electric motors allows the use of rare earth metals to be avoided. For the high-voltage battery, controlled, transparent and sustainable extraction of cobalt and lithium have been employed. Elsewhere, production has also included extensive use of secondary raw materials, natural materials and recycled materials.

Manufacture of the BMW i4 in Munich represents a case study in flexible, efficient and intelligently integrated production processes. These processes characterise the latest (second) phase in the company’s transformation towards digitally networked, sustainable and electrically powered mobility. It is underpinned by the intelligent vehicle architectures designed from the outset for the integration of BMW eDrive technology, and by highly flexible production. This unique combination of factors ensures maximum flexibility and exchangeability between the different drive forms, which will allow the plant to respond to changes in customer demand at any time.

Ends

^{*All figures relating to output, charging capacity, charging times, performance, energy consumption and range are provisional and based on the standard specification in Germany.}

The electric power consumption and operating range figures are determined according to the European Regulation (EC) 715/2007 in the version applicable and as per the WLTP procedure. They refer to vehicles in the German market. Where a range is shown, WLTP figures take into account the impact of any optional extras.

All values were calculated based on the new WLTP test cycle. WLTP values are taken as the basis for determining vehicle-related taxes or other duties based (at least inter alia) on CO₂ emissions as well as eligibility for any applicable vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.

Further information on official fuel consumption figures and specific CO₂ emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO₂ emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/

.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Munich. The future of driving pleasure is electric, locally emission-free – and characterised by a typically BMW sporting flair expressed not only in dynamic talent, but also through an emotionally rich aural experience. BMW IconicSounds Electric brings an unmistakable sound portfolio to BMW models powered by a fully electric or plug-in hybrid drive system. The collaboration between composer and curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the BMW Group, has produced a distinctive drive soundtrack which customers will soon be able to experience in a version developed specially for electric BMW M cars. “Every BMW has its own character, which is reflected in the sound it makes,” says film music creator and Academy Award winner Zimmer. “So for the electrically driven BMW M models we have developed a drive system sound which accentuates their emotional driving experience particularly vividly and ensures their performance can be felt with even greater intensity.”

Hans Zimmer had previously been involved in the development of an inspiring ready-to-drive sound for electrically powered BMWs which instils a sense of excitement at the prospect of electric driving when the Start/Stop button is pressed. The latest chapter in this collaboration covers drive sounds for the BMW iX and BMW i4, including a differentiated sound for the M-specification version of the BMW i4.

While the hush of electric driving offers an unprecedented level of comfort, the driving experience loses a degree of emotionality. This is where BMW IconicSounds Electric steps in to put smiles on the faces of customers keen to experience Sheer Driving Pleasure with all the senses. In the future, electric driving pleasure will be enhanced by acoustic feedback to every movement of the accelerator. Like the on-board driving modes selectable at the touch of a button, the drive system sound also takes its cues from the driving situation at hand and the driver’s personal preferences. In the basic setting, BMW IconicSounds Electric employs a strikingly transparent timbre with spherical components to convey the basic character of an electrically driven BMW brand model. An immersive and pleasant atmosphere is created initially in the BMW i4 in COMFORT mode. But when the driver steps on the accelerator, the direct relationship between how the car is being driven and the sounds it makes is immediately revealed: the sound experience deepens as load and speed increase. In SPORT mode, in particular, the car’s aural spectrum is more dominant and powerful, the sound providing a constant commentary on the driving situation. Drive system processes are registered within milliseconds and acceleration, load changes or recuperation given a suitable acoustic accompaniment. Only when the vehicle is travelling in ECO PRO mode is the acoustic feedback reduced to nothing. Here, the silence of the drive system underscores the driver’s decision to adopt an ultra-efficient driving style.

In the version developed specifically for electrified BMW M models, the drive sound of the BMW i4 is charged with extra energy. Added to which, the differentiation between COMFORT and SPORT mode is especially strong. Overall, the drive system note displays a less harmonious but engagingly rousing and technical sonic profile. Acceleration sparks a rich intensification of the soundtrack’s development, authentically reflecting the car’s performance character. “When you press the pedal of an M car, you suddenly get goosebumps all over your body,” says sound designer Renzo Vitale. “We translated this feeling into a drive sound that expresses a fusion of superior power and flowing energy.”

Hans Zimmer and Renzo Vitale had already co-developed the drive system sound for the BMW Vision M NEXT revealed in 2019 and the BMW Concept i4 presented the following year. Numerous learnings from this creative process have now been channelled into the design of the sound for future series-produced vehicles.

The new drive sounds developed as part of the collaboration with Hans Zimmer are expected to feature in the BMW i4 and BMW iX over the course of 2022. IconicSounds Electric comes as standard in the BMW iX and can be specified as an option for the BMW i4. In cars with earlier build dates, the new sounds can be imported retrospectively via Remote Software Upgrade, should the customer wish. The new spectrum includes one ready-to-drive sound and one stop sound, plus a drive system sound which will be made available in the relevant version for BMW models and BMW M cars with electrified drive system.

Munich. Vehicles will need to be purely electric, sustainable in every way, more intelligent than ever and capable of conversing naturally with the driver to provide the driving pleasure of the future, as showcased by BMW at the Auto Shanghai 2021 show. And drivers will soon be able to experience this progressive form of personal mobility on the road in the BMW iX. The new model will celebrate its world premiere in real-life, series-produced form as the centrepiece of BMW’s presence in Shanghai, and its market launch in China will get underway over the course of 2021. The BMW Group’s new technology flagship embodies the company’s innovative talents in the areas of design, electric mobility, driving pleasure, sustainability, luxury and connectivity.

The BMW iX is first model in the brand’s line-up to feature the new Operating System 8 and the latest generation of BMW iDrive, which turns the interaction between the driver and vehicle into an intuitive, personal and emotionally engaging experience. At the same time, Operating System 8 provides the basis for the seamless integration of additional digital services. The enhanced possibilities for using market-specific apps in China that this enables brings another focal point to BMW’s presentation at Auto Shanghai 2021. Additional highlights include the world premiere of the BMW 7 Series Two-Tone special-edition model created exclusively for customers in China and a look ahead to the fully electric BMW i4 in M Sport specification.

Auto Shanghai is one of the world’s largest and most significant automotive shows and offers a fascinating overview of the latest industry trends and innovations once again this year. On 21 – 28 April 2021, automotive manufacturers, suppliers and service providers from around the world will flock to the halls of the National Exhibition and Convention Center (NECC) in China’s commercial capital to show off their new models, products and technologies. As an open-to-the-public event, Auto Shanghai 2021 will be held in compliance with strict hygiene regulations and feature extensive use of digital technology.

The BMW iX: opening the gates to a new era of personal mobility.
The physical world premiere of the BMW iX provides visitors to Auto Shanghai 2021 with a window into a new era of personal mobility. Developed around the BMW Group’s new, modular scalable toolkit as a modern Sports Activity Vehicle (SAV), the new model espouses a future-focused view of design, sustainability, driving pleasure, versatility and luxury. The BMW iX is wrapped in a clean-sheet design majoring on precision and minimalism. It combines the locally emission-free driving pleasure and sporting agility provided by electric all-wheel drive and a persuasive operating range with a character profile dedicated to sustainability from the ground up. This covers the whole lifecycle of the vehicle – from the sourcing of raw materials through manufacturing and use to subsequent recycling.

The BMW iX will be offered in two model variants when it goes on sale in late 2021. The electric motors fitted in the BMW iX xDrive50 and BMW iX xDrive40 are – like the power electronics, charging technology and high-voltage batteries – the product of fifth-generation BMW eDrive technology. This means output, dynamism, long-range driving ability and efficiency are all outstanding. The electric all-wheel drive of the BMW iX xDrive50 channels maximum output of more than 370 kW/500 hp to the road, enabling acceleration of 0 – 100 km/h (62 mph) in under 5.0 seconds, while also posting a range of more than 600 kilometres (373 miles) and power consumption below 21 kWh per 100 kilometres in the WLTP test cycle. The BMW iX xDrive40 has an output of more than 240 kW/300 hp and completes the sprint from 0 to 100 km/h (62 mph) in a shade over 6.0 seconds. Its range is in excess of 400 kilometres (249 miles) and consumption less than 20.0 kWh per 100 kilometres. (All figures relating to performance, energy consumption and range are predicted values based on the car’s current stage of development.)

Like its electric all-wheel drive, the versatile interior of the new car also fits the character of a modern SAV. The vehicle concept and design of the BMW iX attaches a whole new level of focus to the needs of those on board. The car has been developed from the inside out. Its interior offers innovative options for using the time during a journey – and enjoying relaxation, safety, security, and a new form of luxury in the process.

The new technology toolkit, making its debut in the BMW iX, also underpins significant advances in the areas of connectivity and digital services. For example, the tech is designed to be able to process 20 times more data than existing models. And that means many times more sensor data can be processed. The sensor technology itself is likewise more powerful than ever. The BMW iX is also 5G-capable, enabling fast and reliable transfer of large quantities of data between the vehicle and the BMW Cloud.

The new BMW iDrive with seamlessly integrated digital services from Tencent.
The new generation of BMW iDrive lays on an all-encompassing, intelligent, multi-sensory experience tailored to the driver. A natural dialogue is created between the user and their vehicle with the aim of precisely tailoring all the functions controlled via BMW iDrive to the driver’s needs and preferences as the situation demands.

For many years now, BMW has offered customers around the world extensive integration of digital services from third-party providers via its iDrive system. Market-specific applications and services have also been integrated seamlessly into the vehicle’s operating system. Display and operation here will be familiar to customers from their smartphones. As well as the offerings from Apple and Google, apps relevant to the Chinese market provided by local platforms are also integrated. The introduction of BMW Operating System 8 and the latest iDrive generation takes the integration of services from Chinese platform Tencent, in particular, to a new level.

The Operating System 7 found in existing BMW models already enables integration of applications from Tencent which are extremely popular in China. The key ingredient here is the mini program platform from Tencent, which allows digital services in the areas of communication, travel, entertainment, infotainment, edutainment and gaming to be integrated seamlessly into the vehicle’s operating system. New features presented with the introduction of the latest-generation BMW iDrive include the newly developed integration of digital communication service WeChat.

Like the mini program platform as a whole, the WeChat application is integrated natively into the BMW Operating System. This means the functions included in the WeChat app can be operated in extremely user-friendly fashion via the on-board iDrive system, and are viewed on the BMW Curved Display in the familiar way. The various content is shown according to need and context on the information display or control display in the digital screen grouping. The individual functions can be activated quickly and intuitively via the operating system’s selectable apps menu.

The new integrated applications from Tencent will be available from the launch of the BMW iX in China. The initial range of WeChat functions that can be used comfortably, easily and safely in the vehicle via these applications include WeChat phone calls, voice messaging and sharing of location data, which can then be adopted immediately as a navigation destination. Additional functions and apps will also be integrated into the BMW Operating System and updated using the Tencent mini program platform in the future. You can find further information on the new generation of BMW iDrive here.

Stylish luxury for China: the BMW 7 Series Two-Tone special-edition model.
A new special edition of the BMW 7 Series embodying a unique combination of luxury, poise and exclusivity is set to be unveiled for the first time at Auto Shanghai 2021. The BMW 7 Series Two-Tone exudes an exceptionally stylish allure with its Cashmere Silver metallic/Aventurine Red metallic paintwork. The luxury sedan is based on the 12-cylinder BMW M760Li xDrive and will be produced in a limited run of just 25 examples exclusively for customers in China.

As well as BMW’s market-specific interpretation of exclusive driving enjoyment, visitors to Auto Shanghai 2021 will also be greeted by the latest expression of race-car thrills for everyday use – as BMW M GmbH presents its new high-performance sports cars for the premium midsize segment. The BMW M3 Competition Sedan (fuel consumption combined: 9.8 – 9.6 l/100 km [28.8 – 29.4 mpg imp] in the WLTP cycle; CO2 emissions combined: 224 – 219 g/km in WLTP) and BMW M4 Competition Coupé (fuel consumption combined: 9.8 – 9.6 l/100 km [28.8 – 29.4 mpg imp] in WLTP; CO2 emissions combined: 224 – 219 g/km in WLTP) will be launched in China imminently. The signature M characteristics of the 375 kW/510 hp six-cylinder in-line engine powering the two models, chassis technology optimised using racing car expertise and new setup customisation options provide owners with an inimitable experience of performance at work.

A look ahead to the BMW i4 in M Sport specification.
At Auto Shanghai 2021 the BMW i4 will offer a first impression of the BMW i4 with the M Sport equipment line set to be made available in China and other markets.
The BMW i4 is a fully electric four-door gran coupé, whose market launch is scheduled for 2021. Its perfect balance of customary BMW sporting ability, long-distance comfort and sustainable performance is unique in this segment. The BMW i4 model range will include a selection of variants enabling a range of up to 590 km / 367 miles in the WLTP cycle or up to 300 miles in EPA testing. The BMW i4 develops output of up to 390 kW /530 hp, enabling it to accelerate from 0 – 100 km/h (62 mph) in four seconds.

Munich. At today’s BMW Group Annual Conference the upcoming BMW i4 was revealed. “With its sporty looks, best in class driving dynamics and zero local emissions, the BMW i4 is a true BMW. It makes the heart of the BMW brand now beat fully electric,” said Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands, Sales.

The BMW i4 is a fully electric 4 door Gran Coupé and will enter the market during the course of 2021, including a BMW M Performance model. Its refined balance of BMW typical sportiness, comfort and sustainable performance are unique in its segment.

The BMW i4 model line will be available in different versions covering ranges of up to 590km (WLTP) and up to 300 miles (EPA). With a power output of up to 390kW / 530HP the BMW i4 can accelerate from
zero to 100km/h in around 4 seconds.

First pictures, sketches, footage and video can be found attached to this media information.

Full details on the BMW i4 will be released over the next weeks.