BMW enters an exciting new era of driving pleasure with its second Neue Klasse model, the new BMW i3. Since its unveiling in March, the trailblazing all-electric saloon has already generated strong customer demand and, from today, customers have an early opportunity to place an order with the new BMW i3 50 xDrive First Edition (WLTP, combined [EnVKV]: energy consumption 16.1–13.5 kWh/100 km; CO₂ emissions: 0 g/mile; CO₂ class A) and offers a range of 758 – 906 km).

Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “The new BMW i3 is a groundbreaking car for us. As a fully electric model, it will be competing in a high-volume segment and is therefore extremely significant for the BMW Group. At the same time, we can already tell from the high level of interest in this model that it will be very well received by our customers. The start of orders on 18 June in First Edition form – ahead of the official market launch – is an important next step here.”

Building on the BMW i3 50 xDrive’s comprehensive standard specification, the First Edition adds further standard-fit equipment. Based on the M Sport model, it includes M Sport exterior and interior design elements alongside features such as BMW Iconic Glow, the BMW 3D Head-Up Display and AC Charging Professional – increasing the AC charging rate from 11 kW to 22 kW. The BMW i3 50 xDrive First Edition is available to order from BMW retailers now, priced from €72,855 OTR.

At its official market launch in autumn 2026, the BMW i3 50 xDrive (WLTP, combined [EnVKV]: energy consumption 16.1 – 13.4 kWh/100 km; CO₂ emissions: 0 g/mile; CO₂ class A) will be priced from €66,685 OTR, offering a single-charge range of up to 912 km¹ (WLTP).

Mike Reichelt, Head of Neue Klasse BMW, explains: “The BMW 3 Series has been an icon of our brand for seven generations and therefore more than five decades. It encapsulates pure driving pleasure, innovation and timeless design. With the Neue Klasse and its technology clusters, we are literally skipping a vehicle generation. This is the DNA of our sporting saloon in a completely new vehicle concept as we write the next chapter in the BMW 3 Series success story.

The BMW i3 exemplifies the new BMW design language: focused on the essentials in a modern, unmistakable style.

With its 2.5-box design, the new BMW i3 offers a modern take on hallmark BMW saloon proportions and is immediately recognisable as a BMW 3 Series. Its silhouette is characterised by a long wheelbase, glasshouse set well back and short overhangs. The BMW-typical four-eyed face receives a modern interpretation, while the Neue Klasse design language guides a fresh front end. The BMW kidney grille and twin headlights merge as an innovative light signature into a single stylistic piece. The horizontal rear lights feature an L-shaped design in a new, abstract form which extends far into the shoulder area. Prominently flared wheel arches amplify the model’s broad, sporty stance.

Taking BMW’s hallmark driver focus to a new level.

Inside, the new BMW Panoramic iDrive with BMW Operating System X offers a unique display and operating system optimised around the driver. At its heart is the BMW Panoramic Vision, which projects content across the entire width of the lower area of the windscreen. The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The BMW Intelligent Personal Assistant plays a key role, enabling numerous vehicle functions, as well as navigation and media content, to be controlled using natural language. The introduction of large language model technology (LLM, Alexa+) results in a dialogue-based verbal interaction, enabling intuitive and intelligent exchanges.

BMW i3 takes a technological leap forward with sixth-generation electric drive system.

The BMW i3 50 xDrive is powered by two electric motors, one on each axel, resulting in a combined system output of 469 hp, a peak torque of 645 Nm and 0 to 100 kph acceleration in 4.7 seconds. The First Edition features identical motors and performance figures.

In the new BMW i3, highly efficient sixth-generation BMW eDrive technology teams with the Heart of Joy control computer and BMW Dynamic Performance Control software stack to provide precise, effortless and assured driving characteristics. The Heart of Joy responds ten times faster than previous systems and reduces the number of control interventions necessary. Meanwhile, the Soft Stop function ensures the smoothest stopping action in the history of BMW, bringing the vehicle to a complete stop without any jerking or braking noises through precise control of the electric motors. The result is a whole new level of Sheer Driving Pleasure.

The assisted driving experience also enters a new dimension in the BMW i3 with BMW Symbiotic Drive, enabling a seamless interaction between assistance functions and the driver. With driver assistance activated, drivers can respond to situations in their own style by accelerating, steering or braking without deactivating the active assistance system. The optional Motorway Assistant enables hands-free assisted driving on the motorway at speeds of up to 130 kph (or the national speed limit) with automated lane changes after confirmation by eye signal². Clear operating logic and displays ensure that assisted driving in the BMW i3 is always intuitive and controllable, enabling safe use of the highest SAE Level 2 automation.

Long range, shorter charging times and bidirectional charging.

The BMW i3 50 xDrive is powered by a high-voltage battery with new cylindrical cells and a net capacity of 108.7 kWh. The pack-to-open-body design of the battery housing turns it into a structural component of the new BMW i3. 800V technology significantly reduces charging times, enabling up to 423 km of range to be added in just 10 minutes when connected to a 400 kW DC rapid charger. Bidirectional charging is also supported. In First Edition specification, the BMW i3 50 xDrive offers a range of up to 906 km¹ (WLTP).

The First Edition brings additional standard features inside the cabin.

The interior of the BMW i3 50 xDrive First Edition includes additional interior features, such as electrically adjustable front multifunction seats, three-zone automatic climate control, sun protection glazing and steering wheel heating.

The BMW 3D Head-Up Display is also standard fit. It is integrated above the BMW Panoramic Vision and projects selected content exclusively into the driver’s line of sight to enable precise spatial perception – especially useful when following navigation instructions. Further standard features include the Harman Kardon surround sound system, automatic tailgate operation and AC charging Professional – increasing the AC charging rate from 11 to 22 kW.

Optional equipment available for the BMW i3 50 xDrive First Edition.

Customers can add further personal touches to the BMW i3 50 xDrive First Edition via the options list, where rear seat heating, a panoramic glass sunroof with climate comfort glazing, and an electrically operated tow bar can be added. BMW Digital Premium can also be specified, bringing additional BMW Maps functionality, the Security Assistant and data for a wide range of entertainment. Additional driving and parking functions offered include Parking Assistant Plus, Parking Assistant Professional and the Motorway Assistant.

A wide range of exterior colours, alloy wheels, interior designs and steering wheels.
Six exterior paint finishes are available for the BMW i3 50 xDrive First Edition, including M Le Castellet Blue. The alloy wheel portfolio comprises three aerodynamic options and a light-alloy variant with sizes of 19- and 20-inches available. Inside, customers can choose from Contemporary and BMW M themed interior designs in a variety of colours. A range of steering wheels offer further scope for customisation, including a white BMW Individual steering wheel (only in conjunction with the Contemporary interior design, Bicolour Digital White).

Additional standard features included

Ends

1. All values are provisional.
2. Available in most European countries, USA and Canada by the end of 2026.
3. The added range after ten minutes of high-power charging was determined in accordance with ISO12906 in the WLTP cycle.
   
   

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life. 

www.bmwgroup.com

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For further information please contact:

Laura Condron
Communications and Strategy Manager, BMW
Tel: +353 86 047 7549
Email: laura.condron@bmw.ie

• The second model of the Neue Klasse. The core of the BMW brand reinvented.
• 900 km of single-charge range realised by the innovations and technologies of the Neue Klasse.
• Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 400 km in 10 minutes).
• Class-leading driving dynamics elevated by a new “superbrain” digital architecture and the Heart of Joy driving dynamics system.
• Driver-oriented cockpit featuring BMW Panoramic iDrive and BMW Operating System X.
• A holistic approach towards sustainability from product development and supply chain to production and use phase.
• Built at the home of BMW Group, Plant Munich which has undergone a significant expansion for the Neue Klasse.
• Production commences in August 2026, with first Irish customer deliveries expected in Autumn.

The BMW 3 Series is the very essence of the BMW brand and, for five decades, has stood for consistent progress, distinctive design and sheer driving pleasure. Arriving as the second model of the Neue Klasse, the new all-electric BMW i3 builds upon this legacy while taking a technological quantum leap into a new era.

Raising the benchmark for all-electric range, the new BMW i3 is capable of covering of up to 900 km¹ (in accordance with the WLTP test cycle) on a single charge thanks to the innovations of the Neue Klasse. Simultaneously, these technologies are harnessed to further elevate the class-leading driving dynamics that the BMW 3 Series is renowned for. Handling is precise, assured and effortless thanks to the Heart of Joy superbrain – responsible for all driving functions. It combines with three additional high-performance computers – covering automated driving, infotainment and comfort-enhancing functions – culminating in a new digital nervous system, developed completely in-house by BMW. These superbrains offer up to 20 times more processing power than those utilised by previous BMW models.

The BMW i3 launches with the 50 xDrive model variant, which is powered by two electric motors which drive the front and rear axle to develop a combined system output of 469 hp¹ and 645 Nm¹ of torque. Alongside its impressive range, the BMW i3 can be charged at speeds of up to 400 kW at an 800-volt DC charging station to drastically reduce charging times. The result is up to 400 km¹ in just 10 minutes. This capability is enabled by sixth-generation BMW eDrive technology, which teams highly efficient electric motors, 800-volt technology and new high-voltage batteries with energy-dense cylindrical cells.

Instantly recognisable as a 3 Series, the BMW i3 offers a modern interpretation of hallmark BMW Saloon design with its new 2.5-box silhouette. Reduced to the essentials, its design is characterised by a long wheelbase with short overhangs, precise lines and a sloping roofline. Below which sits expansive glass surfaces to flood the cabin with natural light. The front-end is sculpted in a sporty shark-nose design and centred around a reimagined horizontal kidney grille, where twin headlights merge with an innovative light signature for a powerful appearance. The side profile features pronounced wheel arches, retractable flush door handles that extend automatically, and bold lines that flow to the rear. Here, sweeping horizontal taillights in an L-shaped design flank the refreshed BMW roundel and extend far into the shoulder area to emphasise the vehicle’s wide stance. Eleven exterior paint finishes are available from launch, including new M Le Castellet Blue – exclusive to the BMW i3.

Inside, there is an immediate sense of space, thanks to the BMW i3’s purpose-built all-electric architecture. Sporty and contemporary, the cockpit is optimised around the driver. Positioned front and centre is the BMW Panoramic iDrive, which consists of four key components: the BMW Panoramic Vision display, the optional BMW 3D Head-Up Display, the driver-oriented Central Display and the new multi-function steering wheel – helping drivers to keep their hands on the wheel and eyes on the road. Stylish and sustainable materials are used for the upholstery, including Econeer seat covers, which consist of a recyclable textile composite made from 100 per cent recycled polyester. Customers will be able to customise the interior and exterior of their BMW i3 with different trim levels, including M Sport, following its success within the Irish market.

The new BMW i3 is equipped with a comprehensive portfolio of driver and parking assistance systems, which operate in synergy with the driver to provide increased safety and convenience for everyday driving. This includes Soft-Stop, offering the smoothest stopping process in BMW history.

With the new BMW i3, a holistic approach was implemented towards sustainability, with a focus on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase. The result, depending on the drive variant, annual mileage and generation of the electricity used for charging, is an overall carbon footprint similar to a comparable model with an internal combustion engine² after just 1–2 years of use.

The new BMW i3 will be built at the home of BMW Group, Plant Munich, which has been producing premium vehicles for over a century. Over the last four years, the production plant has seen significant modernisation with the construction of a new body shop, cutting-edge assembly facility and logistics space. Now in its final stages of expansion, Plant Munich will commence BMW i3 production in August 2026, with first Irish customer deliveries expected in autumn. A year later, Munich’s production portfolio will switch exclusively to fully electric vehicles of the Neue Klasse.

Further information, including Irish pricing and detailed model specifications will follow in due course.

The dimensions of the new BMW i3:

Exterior design. The core of the brand reinterpreted: modern timeless and unmistakable.
Following the BMW iX3, the new BMW i3 is the second model of the Neue Klasse to celebrate its premiere. In line with BMW's new design language, it embodies a contemporary take on the distinctive design elements synonymous with the BMW brand. The BMW i3 combines future-oriented dynamics with the hallmark proportions of a sporty BMW saloon. The DNA of the BMW 3 Series, which has been successful for decades, is immediately apparent in its modern 2.5-box design.

Precise lines and striking surfaces characterise the clear, reduced external appearance of the BMW i3. The modern interior has a sporty and inviting design. Advanced digitalisation shapes the user experiencejust as fundamentally as the hallmark BMW driver orientation. Maximum reduction ensures concentration on the essentials.

The silhouette of the new BMW i3 maintains the classic, sporty proportions typical of BMW in a contemporary 2.5-box design introduced with the Neue Klasse. Its appearance is characterised by a long wheelbase, striking surfaces and short overhangs. The shape is aerodynamically optimised with a modern dynamic appearance. Meanwhile, short overhangs and powerfully shaped wheel arches emphasise its sporty stance. A distinctive design feature is the greenhouse, set back from the main structure. In combination with the flared wheel arches, this creates a particularly athletic shoulder area. The low-positioned, precise character line brings the BMW i3's visual centre of gravity closer to the road.

Concealed seals ensure a direct, harmonious transition between the glass surfaces and the bodywork. When the BMW Digital Key Plus is near, the flush-mounted door handles automatically extend.

To increase efficiency and range, the four-door saloon has a completely closed, smooth underbody.

The new 21-inch M 1067 M Aerodynamic wheels emphasise the BMW i3's sporty appearance.

The front end of the new BMW i3 presents the face of the Neue Klasse in a distinctive, modern form. The iconic BMW radiator grille and twin headlights seamlessly integrate with the front sensors, creating a unified visual element that exemplifies the harmony of geometry and light. With meticulous precision, they effectively highlight the broad design of the vehicle.

The light signature, arranged horizontally, spans nearly the whole front. Two daytime driving lights on the left and right with integrated turn indicator function create a new, modern look for the hallmark BMW four-eye face. As an option, the Iconic Glow special equipment enhances the visual depth effect of the BMW radiator grille. Precise contour lighting emphasises the attractive look. Upon request, dynamic lighting effects can add unique highlights to the front section.

Occupying its spot in the "valley" of the sculptured bonnet, the redesigned BMW brand emblem sits above the BMW radiator grille. The front is dynamically inclined towards the road in a shark-nose design, thus emphasising the sporty character of the vehicle.

The new BMW i3 comes to life with its light animation as soon as the driver approaches the vehicle. The Welcome Light Animation begins on the exterior of the vehicle and continues in the interior. The Welcome and Goodbye Animations vary depending on the equipment level. The optional BMW Iconic Glow exterior package offers three impressive lighting animations. Balanced, Relaxed and Excited are available. Customers can individualise the Welcome Light Animation of their BMW i3 to their personal taste.

Similar to the front of the vehicle, the rear of the new BMW i3 features a contemporary and dynamic design language. The athletic shoulders with strongly inset greenhouse are a characteristic feature of the rear end. The prominently flared wheel arches signify sportiness. They powerfully emphasise the width of the saloon as well as its stance on the road. Located at the lower rear, a diffuser element emphasises the dynamic qualities of the BMW i3.

Horizontally aligned rear lights feature a new three-dimensional light signature. They extend far into the prominent shoulders and reflect precision and technological progress. Two light elements per side show the familiar L-shape of previous BMW rear lights in a new, abstract form. At the same time, they underline the width of the saloon and the distinctive character of the BMW 3 Series. The BMW emblem is again located in the "valley" between the rear lights.

A total of eleven different exterior colours will be available at the market launch of the new BMW i3. The new metallic colour M Le Castellet Blue is exclusive to the range. Solid paint, frozen and metallic finishes are also available.

The interior: An inviting experience space – driver-oriented, digital and modern.
The interior of the BMW i3 brings the design language of the Neue Klasse to life with particular intensity. The interior design is dynamic, airy and modern and stands for optimal driver orientation, redesigned user interaction and a harmonious interplay of geometry, light and sound. Digital and real content merge through the coordinated design of the ambient light and the graphics on the central display and the BMW Panoramic Vision.

Thanks to its exceptional interior comfort, the BMW i3 makes the most of the vehicle architecture, consistently focused on electromobility. The Free-Cut Design Central Display is angled towards the driver’s seat and positioned on the instrument panel. This embraces the sporty design of the BMW 3 Series. The lines of the instrument panel flow horizontally on both sides into the dynamically designed door panels. This creates an enveloping wrap-around effect for the passengers, which continues throughout the interior. The optional panoramic roof with climate comfort glass, in combination with the large window areas, creates a feeling of space flooded with light.

The BMW Panoramic iDrive provides a completely new experience of hallmark BMW driver orientation. Four central elements merge into a unique display and operating system in the new BMW i3. The BMW Panoramic Vision and the optional BMW 3D Head-Up Display project relevant information directly into the driver's line of sight, eliminating the need for cockpit displays behind the steering wheel. For the first time in a BMW 3 Series, it has a centre spoke in the upper section. In addition to distinctive thumb rests for improved ergonomics, it has multifunction buttons for particularly intuitive operation. This follows the hallmark BMW principle of "Hands on the Wheel, Eyes on the Road". An M Sport steering wheel with a flattened, dynamic design and spokes at the four and eight o'clock positions is also available as an alternative to the sports steering wheel.

The Free-Cut Design Central Display equipped with matrix backlight technology is also positioned right next to the steering wheel. It is angled at 3 degrees towards the driver for even more direct driver orientation.

The BMW i3 offers customers comprehensive options for personalisation in the areas of lighting, sound, displays and drives via My Modes.

The new BMW i3 comes with sporty and elegant seats with electrically operated adjustment options as well as a Travel & Comfort system as standard. They provide a high level of comfort and secure lateral support. Multifunction seats are available as an option. BMW M Sport seats are also available, which feature a sporty, expressive design and distinctive side sections for particularly secure lateral support. The seat adjustment control panels are each located in the door panels.

The BMW i3 features electrically operated door openers at the front and rear. The centre console between the driver and passenger seats includes a storage area with inductive charging function, the selector lever and physical buttons for parking brake and hazard warning lights.

The BMW i3 features precisely and effortlessly coordinated interior designs with its selection of materials and hues. In addition to the standard Essential interior design with Econeer surface material in Vivid Grey, the new BMW i3 offers three other options. The Contemporary version is available with the Veganza seat cover in the colours Agave Green, Digital White, Castanea and Black. The leather-like, high-quality material is also used in the seats of the BMW M Design World, here in Black combined with M Performtex. In the BMW Individual version, exclusive Merino leather provides luxurious seating comfort, available in black. Customers can also select BMW M Sport seats in Adelaide Grey.

Amongst other trim levels (to be announced in later this year) the BMW i3 will be available in the popular M Sport trim – a favourite for Irish customers.

Modern digital technology meets hallmark BMW driver orientation.
For many decades, BMW vehicles have been regarded as leaders in intuitive operation and perfect ergonomics. This also applies to the latest BMW Panoramic iDrive display and operating system with BMW Operating System X in the new BMW i3. The entire system adheres to the principle: The right information, in the right place at the right time. It is controlled by ergonomically optimised analogue and digital control elements. Many of the BMW i3's innovations in the area of display and control technology are protected by the BMW Group with patent applications.

The new BMW i3 features BMW Panoramic Vision with a projection of content across the entire lower section of the windscreen. This newly-developed display concept with information projection from A-pillar to A-pillar is complemented by the 17.9-inch Free Cut Design Central Display with touch control, the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls. This creates a digital and modern user experience that is quintessentially BMW.

The BMW Intelligent Personal Assistant offers numerous advantages for comfort, personalisation and voice control in the new BMW i3. The introduction of large language model technology(LLM, Alexa+)³ makes voice interaction for the driver even more natural than before. The BMW ID guarantees the best possible individualisation for up to seven users after registering in the BMW i3. The BMW Digital Key Plus becomes the preferred vehicle key on a smartphone or smartwatch.

BMW Panoramic iDrive: Visionary display and operating system and the latest generation of the BMW display and operating concept.
Focussed on the interactions between human and vehicle, BMW Panoramic iDrive redefines vehicle operation, information display and driver orientation. With its intelligent combination of displays, operating elements and software, it creates an integrated system that delivers optimal ergonomics, is intuitive and comfortable to use and provides the driver with the relevant information at all times.

BMW Panoramic Vision: Focus on driver orientation.
At the heart of the display and operating system is the BMW Panoramic Vision. This is a new display concept in which information is projected onto a specially coated area in the lower part of the windscreen that stretches from A-pillar to A-pillar. The content shown in this area is always visible and forms the visual basis of the entire display and operating concept. Key driving information is displayed on the right-hand side, clearly structured and in the driver’s line of sight, without restricting their view of the road ahead. The contents shown in the central and left-hand areas of the display can be personalised and are visible to all occupants.

BMW 3D Head-Up Display: Animations enable spatial perception.
The optional BMW 3D Head-Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight. This display enables particularly precise spatial perception – for example in the case of navigation instructions, or information from the driver assistance system. The contents of the BMW 3D Head-Up Display and the BMW Panoramic Vision are perfectly coordinated and complement each other, for a consistent, clearly structured display experience.

Free-Cut Design Central Display.
The 17.9-inch Central Display in Free-Cut Design is integrated into the BMW Panoramic iDrive as a further essential control element. It features advanced matrix backlight technology with a resolution of 3,340 x 1,440 pixels, for a brilliant display that is easy to read in all lighting conditions. Its specific shape allows for ergonomically optimal positioning, and thanks to the advanced menu structure with QuickSelect, it offers comfortable, simple and intuitive operation via touch. There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Using the multifunction steering wheel, further contents and submenus of the widgets can be displayed in the BMW Panoramic Vision.

New multifunction steering wheel with Shy Tech operating elements.
The multifunction steering wheel utilises Shy Tech technology, meaning buttons are only illuminated when the corresponding functions are available. The controls for driving assistance and parking functions are located on the left side, while controls for infotainment functions such as telephone or media player are on the right. These functions can be operated via a special control panel that provides haptic feedback. This enables drivers to control key functions safely and accurately without needing to take their eyes off the road.

Customisability as a key feature of the system.
Contents, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colours, display schemes and background images to create a personalised digital experience. There is a wealth of options enabling users to customise the user interface design in Personal Mode in line with their own preferences, enabling advanced individualisation of displays, interactions and vehicle-related settings. Further My Modes such as Sport, Efficient and Silent add to the range of personal setups available to customers.

The BMW ID opens the door to a customisable driving experience with BMW Panoramic iDrive. Up to seven users can sign in to the vehicle with their BMW ID, allowing them to enjoy every drive with their individual settings. The personalisation process begins with initial registration in the vehicle, which is completed by scanning a QR code in the Central Display using a smartphone. The personal BMW ID is then added to the vehicle and the user is guided through the main steps of initial setup, which can also be started prior to vehicle collection via the My BMW App if desired. In doing so, the vehicle is automatically stored in the My BMW App along with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favourites, recent destinations, seat settings with entry and exit configuration are now automatically available for every journey, providing the profile has been linked to a BMW Digital Key Plus or physical key. Before setting off, a message greeting the driver by name will automatically appear in the Central Display – along with their personal profile picture, if desired.

The BMW Intelligent Personal Assistant.
The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. A key role is played by the BMW Intelligent Personal Assistant, the operating concept in the new BMW i3. It enables the control of numerous vehicle functions, navigation destinations and media contents using natural language, without the need for defined voice commands. The self-learning voice assistant can be activated with the prompt “Hey BMW” or by pressing a button on the steering wheel’s right-hand control panel. Following initial setup, the BMW Intelligent Personal Assistant is positioned in the centre of the BMW Panoramic Vision by default and is always ready to respond to commands. If desired, the BMW Intelligent Personal Assistant can make proactive suggestions based on routines and more. This intelligence is further enhanced by the BMW Operating System X, which considers significantly more contexts, such as driving situations, environmental analysis and interior recognition.

The addition of Amazon’s Alexa+ AI technology³ to the BMW Intelligent Personal Assistant further enhances capability. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focussed on added customer value.

The AI technology used is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. This makes for more dialogue-oriented voice interactions; it enables intuitive and intelligent exchanges and supports access to external knowledge bases, cloud-based services and media contents as well as the control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, access the latest news and use a wide range of other content with ease. Availability will be gradually expanded, starting with the markets Germany and the USA.

BMW Panoramic iDrive is based on a scalable concept, and the underlying system architecture enables flexible integration of future digital services, additional display formats and new functions.

The BMW Digital Key Plus becomes the preferred vehicle key.
BMW Digital Key Plus enables smartphones and smartwatches from all leading manufacturers (incl. Apple, Samsung, Google) to be easily set up to function as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable the smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security (certified according to the Car Connectivity Consortium’s standard).

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers can share the digital key with others easily and securely using a messaging app, while defining individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the tailgate.

BMW Operating System X with high update and upgrade capability.
BMW Operating System X is based on the Android Open Source Project (AOSP) and offers a high level of update and upgrade capability. As a result, the system remains up to date in the long term and can be continuously expanded with new functions and digital services.

Four specialised superbrain high-performance computers.
At the heart of the new vehicle architecture are four superbrain high-performance computers. Each is assigned a core function in the new BMW i3: The Heart of Joy primarily manages driving dynamics, while separate computers are dedicated to automated driving and parking, infotainment, and essential and comfort functions like vehicle access and climate control. They offer up to 20 times higher computing power compared to previous BMW models.

Electronics in four zones: More efficiency, less weight.
The four-zone cabling reduces the complexity of the cable harnesses. In addition, the new BMW i3 uses Smart eFuses instead of classic fuses. This intelligent and flexible power protection combined with the zonal architecture enables shorter and thinner cables, saves weight, reduces energy consumption thanks to intelligent power distribution, and increases overall vehicle efficiency.

Over-the-air updates allow for continuous improvements.
The new BMW i3 will continue to receive new functions, optimised performance, or AI-supported features via software updates long after purchase. All future BMW models will feature the electronics and software architecture developed for the Neue Klasse.

Heart of Joy and BMW Symbiotic Drive.
For decades, the BMW 3 Series has been synonymous with sheer driving pleasure worldwide. In this iconic BMW model, sportiness, precise handling, and long-distance comfort are seamlessly merged to form an exceptional blend. The new BMW i3 brings these qualities into the age of the Neue Klasse and utilises previously unattainable potentials of electromobility. The Heart of Joy defines the brand- new driving experience – delivering greater accuracy, improved assurance and heightened agility. In combination with the advanced suspension technology of the BMW i3, this creates a completely new dimension of driving pleasure. Multiple driving and parking assistance systems, which operate in synergy and securely with the driver while maintaining the unique BMW character, provide increased safety and convenience for everyday driving.

Heart of Joy: Ten times faster than previous systems.

Control systems in vehicles have a long tradition at BMW. It began back in 1979 with the first use of an Anti-lock Braking System (ABS) in the BMW 7 Series. The Heart of Joy controls driving, braking, some steering functions, charging and recuperation. It responds ten times faster than previous systems, resulting in effortless and assured handling. This enables the BMW i3 to navigate corners with precision and agility for maximum accuracy. The Heart of Joy reduces the number of necessary control interventions. The resulting cornering behaviour is more consistent and predictable, which contributes to an even greater feeling of safety.

Soft-Stop: The smoothest stopping process in BMW history.
The electric motors' precise control ensures the new BMW i3 decelerates smoothly without any jerks or braking noise. Soft-Stop ensures an unparalleled stopping process.

In everyday driving, the recuperation brake takes over almost all braking operations in the BMW i3. The friction brakes are only utilised during sporty driving or when emergency braking is required.

Suspension: Sporty and comfortable. Optional adaptive M suspension.

The new BMW i3 is distinguished by its hallmark high driving dynamics paired with long-distance comfort. It takes advantage of the architecture, which is uniformly designed for electric mobility. The new, flat high-voltage battery enables a low centre of gravity. As standard, the BMW i3 has a suspension with stroke-dependent shock absorbers. In addition to the two-joint spring strut front axle, it features a new five-link rear axle. Front and rear anti-roll bars with highly preloaded bearings are used for even more dynamic handling. An adaptive M suspension is available as an option in the all-wheel drive BMW i3. It boosts the dynamic sporty nature of the BMW i3 while maintaining ride comfort.

BMW Symbiotic Drive ensures seamless interaction between the driver and driver assistance systems.
The advanced Level 2 driver assistance systems in the BMW i3 are designed down to the smallest detail for seamless interaction between assistance and driving inputs. The aim is not attaining the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and is always controllable. As a result, the driver always remains involved in an interplay of human and artificial intelligence. This allows acceleration, steering or braking even when driver assistance is engaged, without instantly causing a deactivation of the assistance system. The clear operating logic and displays in the BMW Panoramic iDrive ensure that assisted driving behaviour is intuitive and can be influenced at any time. The symbiotic interplay of driver and vehicle can also be experienced with active safety functions such as Lane Departure Warning. The driver's intent is recorded based on steering behaviour and the direction of vision, so that the system assists with warning and steering intervention only when the driver unintentionally drifts off his own lane or an impending collision is detected.

Driving Assistant Plus takes the strain out of steering and braking.If desired, it controls the speed and distance from the vehicle in front and helps the driver to keep the vehicle comfortably in the lane. The system can automatically detect recognised speed limits and adjust the speed before bends, roundabouts and turns. All optional driver and parking assistance functions can also be activated digitally in the BMW ConnectedDrive Store at a later stage.

Sixth-generation electric drive with round cell high-voltage battery.
Sixth generation BMW eDrive technology (Gen6) features an all-new high-voltage battery concept and 800-volt technology. As one of the standout innovations of the Neue Klasse, it brings significant range improvements, faster charging, up to 400 kW DC charging capacity and bidirectional charging functionality.

In addition to advanced, highly efficient electric motors, it includes fundamentally new high-voltage batteries with cylindrical cells. Compared to Gen5, both range and charging speed are increased by 30 per cent. The new BMW i3 has a range of up to 900 kilometres¹ (according to the WLTP test cycle).

Newly developed lithium-ion cylindrical cells for higher energy density.
The cylindrical cells within the high-voltage storage system have a diameter of 46 millimetres and a height of 95 millimetres. Their optimal design brings a 20 per cent increase in volumetric energy density compared to prismatic cells used as part of Gen5 technology.

Cell-to-pack design enables high energy density at pack level.

The cells are integrated directly into the high-voltage battery without modular construction or structural elements. This cell-to-pack design enables high energy densities at pack level, reducing weight and costs. The combination of cell design and cell-to-pack construction is an in-house development and the result of the BMW Group's expertise in battery technology built up since 2008.

Pack-to-open-body construction allows for a flat battery design.

Thanks to the pack-to-open body concept, the battery housing in the new BMW i3 also functions as a structural component. The chassis has an open floor, which is closed by installing the high-voltage battery. The housing cover thus assumes the function of the vehicle underbody. This saves weight and enables a flat and aerodynamically efficient battery design. Another advantage: the torsional rigidity of the body also benefits from the pack-to-open-body construction, which has a positive effect on the driving dynamics of the new BMW i3.

Energy Master: The highly intelligent control centre.
The electrical and electronic components for the high-voltage battery can be found in the Energy Master. It is positioned on top of the high-voltage battery and developed in-house by the BMW Group. It provides electricity to the motors and the vehicle electrical system and manages all data from the high-voltage battery. It ensures intelligent, efficient and safe battery operation.

Two highly efficient electric motors with EESM and ASM technology.
The BMW i3 50 xDrive has an electric motor on both the front and rear axles. Together, they provide a system output of 469 hp¹ and a torque of 645 Nm¹.

An electrically excited synchronous motor (EESM) is integrated into the rear axle – the primary drive axle. It is based on a stator, which generates a rotating magnetic field by means of three-phase alternating current, and a rotor, which has electrically-excited electromagnets. This design makes the EESM fundamentally different from motors with permanent magnets, as the magnetic field in the rotor can be flexibly regulated. In turn, it is possible to reduce the magnetic field at low load and thus avoid losses. In addition, strong magnetic fields can be generated under high load. This results in high torque and constant power output up to maximum motor speed.

The entire system is controlled by an inverter, which converts the direct current of the battery into the required alternating current. It also ensures that the rotor is excited and is responsible for all control and monitoring processes. As a result, the EESM is always operated at optimum efficiency.

The EESM in the BMW i3 50 xDrive is supplemented by an asynchronous motor (ASM) on the front axle. The ASM works on the induction principle and is a compact and lightweight addition to the EESM. The ASM differs fundamentally in its rotor design: instead of magnets or electrical excitation, the rotor consists of aluminium rods that are connected via short-circuit rings. The necessary torque is generated by induced currents that occur when there is a difference in speed – known as slip – between the stator field and the rotor. The ASM is robust, resistant to heat and made from iron and aluminium. The combination of both types of motors enables a technological quantum leap: together, they reduce energy losses by 40 per cent, reduce the weight of the drive system by 10 per cent and reduce manufacturing costs by 20 percent compared to Gen5.

The EESM of the new BMW i3 is manufactured at the BMW Group plant in Steyr in Upper Austria, and the high-voltage battery at the BMW Group plant in Debrecen, Hungary. The BMW Group's Landshut plant is contributing the Energy Master.

BMW Charging.
For the Neue Klasse, the sixth generation of BMW eDrive technology used in the BMW i3 has undergone significant redevelopment in both its hardware and software. It represents a technological leap in energy density, charging power and range. This results in significantly shorter charging times. In just ten minutes, the BMW i3 50 xDrive charges up to 400 kilometres¹ of range at an 800-volt fast charging station via 400 kW directional current. A control unit with an integrated switching matrix also allows the continued use of 400-volt DC stations. Optionally, drivers can charge their BMW i3 using alternating current (AC) at speeds at up to 22 kW.

As a further innovation, the new BMW i3 – like all future Gen6 electric vehicles – will have bidirectional charging functionality. The energy stored in the battery can thus be used not only for the drive and the electrical consumers in the vehicle, but also as a mobile power bank that provides electricity directly from the high-voltage battery for many use cases.

Innovative charging products – for at home or on the go.
Innovative equipment optimises charging both at home and on the go. BMW products make charging flexible. New products for bidirectional charging complete the range. The charging cable (Mode 3) or the Multifunction Charger fits into the 31-litre storage compartment under the bonnet.

The BMW Multifunction Charger (MFC): The new all-purpose solution for charging at home and on the go also supports the functions of bidirectional charging. A new design with an ergonomically optimised charging plug, a cable length of six metres and suitable adapters for various purposes make the MFC more flexible than ever. For charging and discharging Gen6 electric vehicles, adapters are available in Europe for household and high-voltage current, public charging (Mode 3) with up to 11 kW and for the Vehicle-to-Load function (V2L).

Simple, convenient, digital: Charging becomes an experience.

The BMW i3 features many innovations for convenient and fast charging on the go. This includes route optimised charging planned according to individual criteria with automatic battery preparation for faster DC charging and an intelligent charging flap that opens automatically and Plug & Charge for automatic authentication at charging stations.

Route planning optimised for charging: The BMW Maps navigation system calculates a route optimised for charging, including charging stops, if the destination is outside the current range. The driver determines the charging status at which charging stations and the destination should preferably be reached and which charging station providers they wish to use. Utilising AI, the system learns from past charging processes. For example, the realistically expected charging power, the susceptibility to faults or the exact location data of individual charging stations and includes the optimal charging station in the planning of the route. For full transparency, the customer receives information about the current occupancy status, the number of charging stations and plug types. The expected duration and costs of charging stops are shown in advance based on the individually stored charging rates. The vehicle and the My BMW App synchronise current information while driving; this allows the passenger to check the route on the go and adjust it if necessary. The availability of restaurants, playgrounds, toilets or shopping facilities near the charging stop is also shown.

Battery preparation for faster DC charging: Battery preparation ensures that the high-voltage battery is brought to the optimal temperature before plugging in at a DC charging station. This increases charging capacity immediately after plugging in and shortens the charging time. When the driver actively routes to a DC charging station with BMW Maps, the BMW i3 automatically conditions (heats or cools) the battery. Alternatively, the function can be activated manually via the Central Display or the My BMW App. The current status of the battery temperature and the time remaining for battery preparation can be viewed at any time in the BMW i3 vehicle status and in the My BMW App.

Intelligent charging flap: The charging port is located on the rear right side of the vehicle It is possible to open the charging flap manually, but this is no longer necessary as the intelligent charging flap opens automatically as soon as the customer's charging request is detected. One of the triggers for opening is AI-supported: If the customer walks towards a known or learned charging point, the movement path reveals the charging intention and the flap opens. If no charging cable is connected, the charging flap closes automatically – as it does after the charging process is complete or when the vehicle is ready to drive.

Sustainability: a holistic concept for conserving resources and reducing CO₂e emissions.
As with the BMW iX3, the BMW Group is also taking a holistic approach to sustainability with the new BMW i3. The focus is on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase.

The CO₂e advantage is already apparent after 1–2 years of use.
Depending on the model variant, annual mileage and type of electricity used for charging, the new BMW i3 50 xDrive achieves a CO₂e benefit over a comparable model with an internal combustion engine² after just 1–2 years of use.

Decarbonisation in the supply chain.
A key starting point for reducing CO₂e emissions is targeted decarbonisation throughout the supply chain. Renewable energy, increased use of secondary materials, and product and process innovations contribute to a significant reduction in emissions in the supply chain of all drive variants.

The result of this consistent approach can be proven by the emissions reductions achieved: CO₂e emissions in the supply chain were reduced by around 33 per cent even during the product development of the BMW i3².

Innovative materials and technologies in the interior and exterior.
The "Design for Circularity" principle is also systematically applied in the new BMW i3. This approach entails an enhanced utilisation of secondary materials, strategic selection of materials and the optimisation of dismantling capabilities.

In the front bumper of the BMW i3, 30 per cent recycled plastic is used in the trim. In addition, the variety of materials in the entire bumper without attachments has been reduced from 15 to 7 materials compared to its predecessor (BMW 3 Series). Thanks to the extensive use of a plastic particularly suitable for recycling, the proportion of recyclable plastics was increased from approximately 46 per cent in the predecessor model to approximately 85 per cent². This creates the basis for the recovery of high-quality recycled plastics from the vehicle.

Another example of the implementation of the “Design for Circularity” principle in the BMW i3 is the “Essential” Econeer seat covers, which consist of a recyclable textile composite. The base material of the outer material contains of 100 per cent recycled polyester. Utilising recycled PET as a raw material for the polyester yarn significantly cuts down CO₂e emissions and water usage in production when compared to using primary materials. In addition, the dismantling capacity of the seat cover has been improved to facilitate sorted separation at the end of the life cycle.

Use of secondary materials in the new BMW i3. 
The new BMW i3 consists of a total of around 30 per cent of secondary materials²: the proportion of secondary materials in the aluminium cast components of the swivel bearings and hub carriers is 80 per cent; the cast aluminium rims consist of 70 per cent secondary aluminium. The housing of the Gen6 motor on the rear axle also consists of approximately two-thirds recycled aluminium.

The Gen6 battery cells of the BMW i3 high-voltage battery pack use a proportion of secondary materials for cobalt, lithium and nickel. Energy from renewable sources is also used in the production of anode and cathode material as well as in cell production. Compared to a previous Gen5 cell in the BMW i4, the CO₂e footprint in the cell supply chain is reduced by around 33 per cent per Wh. Another example of the innovative use of materials and secondary materials is the engine compartment cover and the storage compartment under the front door of the BMW i3. The base material consists of 30 per cent recycled marine plastic. This is post-consumer material made from used fishing nets and ropes. The starting material of the yarn for the textile of the headliner and the A-pillar contains 100 per cent recycled material.

Improved efficiency in the usage phase.
The EfficientDynamics technology package optimises vehicle efficiency across all subsystems during the usage phase. It includes aerodynamics, lightweight construction, rolling resistance and overall energy management. The BMW Group has been using EfficientDynamics since 2007 and is independent of the drive technology.

In line with the sustainability goals of the BMW Group.
The BMW Group's commitment to the Paris Climate Agreement and to Net Zero by 2050 at the latest is an integral part of the holistic 360° sustainability approach, which is anchored in the corporate strategy. The company has set itself ambitious, scientifically derived CO₂e targets for the coming years. For example, the BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes of CO₂e in 2030 and by around 60 million tonnes of CO₂e by 2035. This means an additional reduction of around 20 million tonnes of CO₂e in addition to the existing 2030 target.

Transparency thanks to the Product Carbon Footprint.
The BMW Group has long published the TÜV-certified greenhouse gas emissions (TÜV = Technical Inspection Association) of its vehicles as part of the Vehicle Footprint initiative. This report is publicly available here for all drives of the new BMW 3 Series at the start of production and can also be accessed in the My BMW App. This creates increased transparency regarding the proportions of secondary raw materials (SRQ) and CO₂e emissions over the entire life cycle of the vehicles.


Ends


<sup>1. All data provisional.
2. The value shown is a preliminary forecast. The final value will be published with the Vehicle Footprint (VFP) by the start of production (SOP).
3. Will be rolled out gradually for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the markets Germany and the USA.</sup>

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

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As of November 2018, the BMW i3 and BMW i3s are now able to cover a distance of 260 kilometres*** in real world driving conditions which represents an almost 30 per cent increase in range.

With cell capacity increased to 120 ampere hours (Ah) and a gross energy content of 42.2 kilowatt hours (kWh), a new generation of high-voltage batteries enables the BMW i3 (120 Ah) (combined power consumption: 13.6 – 13.1 kWh/100 km; combined CO₂ emissions: 0 g/km)* and the BMW i3s (120 Ah) (combined power consumption: 14.3 kWh/100 km; combined CO₂ emissions: 0 g/km)* to achieve a significantly further enhanced range

Since the market launch of the BMW i3, the storage capacity of its high-voltage battery has been doubled, thereby increasing the car's range as well. At the same time as the introduction of the new battery, a new body finish, a new colour for the optional interior design Loft and adaptive LED headlights with matrix function for the high beam are also available for the BMW i3 and BMW i3s. In future, a sports package will be available for the BMW i3 that includes black wheel arch surrounds and a sports suspension with specific dampers, springs and stabilisers, lowered suspension, a widened track and 20-inch light alloy wheels. The optimised guidance system in the tile design of the iDrive operating system is now available in conjunction with the optional navigation system Business. In future, the options telephony with wireless charging and wireless LAN hotspot will also be available for the BMW i3 and BMW i3s.

Ongoing progress in battery development: increased energy content while dimensions remain the same.

Like the electric motors and power electronics, the high-voltage batteries are an integral part of the BMW eDrive technology used in BMW i automobiles and developed independently by the BMW Group. Its lithium-ion cells are produced exclusively based on specifications defined by the BMW Group. Based on sound research and development work conducted in close cooperation with the manufacturer of the battery cells, consistent optimisation of the storage units is achieved in terms of power output, range, safety and durability. Installed deep in the floor of the vehicle, the high-voltage battery is produced at the BMW plant in Dingolfing and consists of eight modules, each with twelve storage cells: the latest advancements have resulted in a capacity of 120 Ah along with a gross energy content of 42.2 kWh – while the size remains unchanged. This is yet another major step towards increased range. For comparison: at the market launch of the BMW i3 in 2013, the equivalent figures were 60 Ah and 22.6 kWh, while the second-generation battery introduced in 2016 reaches a level of 94 Ah and 33 kWh.

In addition to vehicle weight and the installation space taken up by the high-voltage battery, driving performance and energy consumption likewise remain virtually unaltered by the increased range achieved by the latest advancements. The BMW i3, powered by a 125 kW/170 hp electric motor, accelerates in 7.3 seconds from zero to 100 km/h, while the BMW i3s with 135 kW/184 hp completes the standard sprint in 6.9 seconds. This means that the two models both set the benchmark for sporty performance within their vehicle segment. Thanks to spontaneous power delivery as is typical of electric motors, the BMW i3 and BMW i3s even reach the level of sports cars that have a considerably more powerful combustion engine: here the figures are 5.1 and 4.3 seconds respectively for the sprint from 80 to 120 km/h.

The combined power consumption of the BMW i3 (120 Ah) is between 13.6 and 13.1 kWh per 100 kilometres*, while the BMW i3s (120 Ah) has a power consumption of 14.3 kWh per 100 kilometres*. The high efficiency of the electric motor and the enhanced battery capacity result in a range that is nearly 30 per cent higher than that of the predecessor models. The range of the BMW i3 (120 Ah) is 380 to 395 kilometres* (previously 290 to 300 km) according to NEDC, and 285 to 310 kilometres** (previously 235 – 255 km) according to WLTP. For the BMW i3s (120 Ah), a range of 360 kilometres* (previously 280 km) has been calculated according to NEDC, and a range of 270 to 285 kilometres** (previously 235 –245 km) according to WLTP. In everyday conditions, both models now achieve a range of 260 kilometres*** (previously 200 km).

The high-quality charging electronics of the BMW i3 and BMW i3s allows fast and flexible refreshment of the energy reserves. The standard charging cable is designed to be plugged into a conventional household socket. Here the battery can be charged to up to 80 per cent of its full power in approximately 15 hours with a charging capacity of 2.4 kW. Connection to the BMW i Wallbox enables rapid three-phase charging with a capacity of 11 kW. Here the time required to achieve an 80 per cent charge of the large-capacity high-voltage battery is 3.2 hours. The power electronics and high-voltage battery in the BMW i3 and BMW i3s can also be used in conjunction with quick-charging stations that run on DC power. Here the charging capacity is 50 kW and the high-voltage battery reaches 80 per cent of its total power in just 42 minutes.

With its battery capacity increased to 42.2 kWh, the latest version of the BMW i3 also follows the brand's holistic concept, applicable since market launch and geared towards responsible use of resources: this includes not just locally emissions-free power but also material selection and production techniques as well as mobility services. The BMW i3 (120 Ah) and the BMW i3s (120 Ah) have a much more favourable CO₂ footprint across the entire vehicle lifecycle – from raw material extraction and manufacture through to use and recycling – and this makes for significantly lower global warming potential than is the case with comparable, conventionally powered automobiles.

Sports package as a new option for the BMW i3.

In future, the new sports package will enable additional emphasis of brand-based driving pleasure derived from locally emissions-free mobility in the BMW i3. The key element of the new option is the sports suspension, which is a standard feature in the BMW i3s and includes specific dampers, springs and stabilisers, a suspension lowered by 10 millimetres, a widened track and 20-inch light alloy wheels in Jet Black or Bicolor finish with mixed tyres. This increase in driving dynamics is visually underscored by means of black wheel arch surrounds, which also form part of the BMW i sports package.

New body finishes, adaptive LED headlights, optimised controls and connectivity.

Since 2014 the BMW i3 has been the world's best-selling electrically powered vehicle in the premium compact segment. On the streets of urban conurbations it has come to stand as a symbol of pioneering mobility. Its characteristic shaping is closely linked to the LifeDrive vehicle architecture, which combines an aluminium chassis with a passenger cell made carbon fibre reinforced plastic (CFRP). With the introduction of the new battery generation, the design of the BMW i3 and the BMW i3s has been enriched with fresh accentuations. The choice of body finish for the two models has been extended to include the new variant Jucaro Beige metallic with accentuations in Frozen Grey. Meanwhile the exterior paint finishes Mineral Grey metallic, Imperial Blue metallic, Melbourne Red metallic, Capparis White and Fluid Black are still available. To match the new body finish, the optional interior design Loft now includes upholstery in the fabric/Sensatec combination "Electronic" – in Carum Grey with accentuations in brown and interior surfaces in Electronic Brown.

As an alternative to the standard LED headlights, adaptive LED headlights are now available with an automatic, selective dip function for the high beam. The innovative matrix technology for the high beam increases visibility range while at the same avoiding any dazzle effect on other road users. For this purpose it is divided into four horizontally arranged segments which can be activated and deactivated independently of each other at speeds of over 70 km/h. The high beam segments are controlled based on the traffic situation. As soon as the front camera registers an oncoming vehicle or a vehicle travelling ahead in the same direction, the space in which this vehicle is located is illuminated using the low beam only. This is effected by deactivation of the matrix high beam segments that are responsible for this area. The remaining areas of the road continue to be illuminated by the high beam. Adaptive LED headlight functions also include the cornering light and the high beam assistant.

The optimised menu display for the iDrive operating system with buttons in tile structure and in live mode is now also available in conjunction with the optional navigation system Business. This means that the desired content is now available even more quickly and conveniently. What is more, the program of optional equipment items now also includes the option of telephony with wireless charging, which allows compatible mobile phones to be recharged without use of a cable. The wireless LAN hotspot, likewise newly available for the BMW i3 and the BMW i3s, provides a fast online connection for up to ten end devices inside the vehicle.

Munich. The BMW i3 sets standards worldwide for driving pleasure in a purely electrically-driven vehicle. Key factors here are not only the increased output of the motor in the new BMW i3s, but also the innovative traction control system adapted specifically to the instantaneous power deliver of the BMW eDrive system. Presented for the first time in the new BMW i3s (270 Nm at 0 rpm, 135 kW / 184 HP, power consumption combined in European NEFZ test-cycle*: 14.3 kWh/100 km; CO2 emissions combined: 0 g/km), the system improves traction and driving stability in adverse weather and road conditions when pulling away, in active Brake Energy Regeneration phases and when accelerating out of tight corners. At the heart of this innovation is the control system’s 50-times-faster routine, made possible because – unlike conventional driving stability systems – the control process is now calculated directly in the powertrain instead of in a remote unit requiring long signal paths. This development provides further evidence of BMW i as a pioneer of innovative technology within the BMW Group.

“With their high levels of torque and instantaneous responses to every movement of the accelerator, electric motors already make significantly higher demands on driving stability systems than conventional power units,” explains Peter Langen, Head of Chassis Development at BMW.

That’s why the BMW engineers developed a new type of system geared squarely to the demands of electric mobility.
The positive impact of these shorter control cycles is not reserved for purely electrically driven cars; indeed, this innovative traction control system also optimises traction, driving stability and driving dynamics in vehicles with combustion engines. It will therefore be fitted in BMW and MINI models with front-, rear- and all-wheel drive to deliver noticeably greater assurance and driving pleasure when road conditions make pulling away difficult.

About BMW i
BMW i is a BMW Group brand focusing on visionary vehicle concepts, connected mobility services and a new understanding of premium strongly defined by sustainability. BMW i is represented in 54 countries with the BMW i3 electric car for urban areas, BMW i8 plug-in hybrid sports car and plug-in hybrid BMW iPerformance Automobiles. 
BMW i opens up new target groups for the company and serves as an incubator for innovations. Technologies which have debuted successfully in BMW i cars are carried over to parent brand BMW’s other models.
BMW i is also associated with enterprises including DriveNow (car sharing), ReachNow (car sharing 2.0), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces), venture capital company BMW i Ventures (investment in start-up companies with a focus on urban mobility), BMW Energy (energy optimisation services) and the Centre of Competence for Urban Mobility (consultancy for cities).

^* Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2 emissions und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)

In the event of enquiries please contact:

Wieland Brúch,
Media Relations Manager BMW i and Electric Mobility

Telephone: +49-89-382-72652

Email: wieland.bruch@bmwgroup.com

Paloma Brunckhorst
Media Relations Manager BMW i, BMW iPerformance

Telephone: +49-89-382-22322

Email: Paloma.Brunckhorst@bmwgroup.com

Internet: https://newsroom.bmwgroup.com/global/en

Recognised the world over as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment, i3 has become the best-selling electric car in the premium compact segment. The recipe for success of the BMW i3 has now been further improved, thanks not just to refreshing styling accents, cutting-edge equipment features and new digital services, but also to the addition of a new model variant. For making its debut alongside the new edition of the first ever premium car to be conceived from the outset for all-electric mobility is the BMW i3s. With a higher output, model-specific chassis technology, noticeably more dynamic driving qualities and design features all of its own, it generates a particularly intense blend of the unrivalled sporty driving pleasure associated with electric cars from the BMW Group. By offering a premium-quality, all-electric driving experience, meaning zero local emissions, together with a whole new level of connectivity technology, both models represent the future of urban mobility.

The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle – from raw material production, through the manufacture and operation of the vehicles to their later recycling – the BMW i brand has established itself as a pioneer for forward-thinking mobility.

BMW eDrive electric motor in two output levels, high-voltage battery with large capacity of 94 Ah/33 kWh, optional range extender engine.

The driving experience in the BMW i models has played no small part in the growing appeal and popularity of electric mobility. Following systematic refinement, the BMW eDrive technology aboard the new BMW i3 and new BMW i3s enables drivers to enjoy locally emission-free mobility with wonderfully instantaneous power delivery, efficient use of energy and an optimised range for a level of everyday practicality that even extends beyond the demands of purely urban travel. Both models draw their energy from the lithium-ion high-voltage battery developed by the BMW Group with a capacity of 94 ampere hours (Ah) or 33 kilowatt hours (kWh). A range extender engine can be ordered as an option for both the new BMW i3 and the new BMW i3s.

The new BMW i3 and new BMW i3s will celebrate their world premieres at the International Motor Show (IAA) in Frankfurt/Main in September 2017 and the Irish launch is expected this November.

 *Prices exclude SEAI grant and VRT rebates.

Design: sporty look.

The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.

The trademark BMW i Black Belt running from the bonnet over the roof to the car’s rear end is now complemented by A-pillars and roof lines that also sport a black finish. The range of paint finishes for the remaining body elements has been extended to include Melbourne Red metallic and Imperial Blue metallic. Besides these two new additions, customers can also choose from the non-metallic shades Capparis White and Fluid Black as well as Protonic Blue metallic and Mineral Grey metallic.

The restyling of the front and rear aprons places particular emphasis on the car’s width, which has the effect of signalling just how sporty both models are to drive and how sure their handling is. A chrome-design trim strip running across the full width of the rear and the positioning of the model and eDrive badges on the outer edges of the boot lid serves to reinforce this impression.

The new BMW i3 and new BMW i3s come equipped with all-LED headlights as standard, which employ LED bulb units for dipped beam and high beam as well as the daytime running lights. The new turn signal indicators also feature LED technology and are integrated into the front apron in the form of horizontal strips. This means that LEDs are now used for all lighting functions at the front of the vehicle too, as was already the case with the glass-covered rear light assemblies.

The new BMW i3: new styling accents for a sense of sporty elegance.

The thoughtful evolution of the exterior design not only helps to bring the sporting credentials of the new BMW i3 more to the fore, but highlights its sophisticated elegance too. The front bumper is completely painted in the body colour and has a black U-shaped surround that reinforces the car’s presence when viewed from the front. Moving round to the rear end, the powerfully moulded contours and the contrast in colour between the black surround and the body-coloured inlay again create an energetic and expressive appearance.

The new silver-coloured roof line accent for the new BMW i3 adds a further touch of elegance and dynamism. It widens towards the rear, thereby accentuating the stream flow, as the distinctive outline of the side windows is known.

The new BMW i3s: a thoroughly dynamic performer.

The new BMW i3s incorporates a number of design elements all of its own that underscore its particularly dynamic character. Both the front and rear aprons are notable for their model-specific, powerfully shaped contours. At the front, the bumper inlay as well as the U-shaped surround encircling it have a black finish. The front apron’s side sections are bordered on their lower edge by accent strips in BMW i Blue or Frozen Grey that further emphasise the width of the car. The accent in the closed BMW kidney grille is also painted in high-gloss black on the BMW i3s to give the grille a larger and more prominent appearance. The rear apron of the new BMW i3s is likewise composed of individually styled contours, while the black surround frames an extra-wide, body-coloured inlay. On the new BMW i3s, the roof line accent also sports the same high-gloss black finish as the A-pillars.

The new BMW i3s comes equipped as standard with sports suspension that includes a 10-millimetre drop in ride height. The additional 40 millimetres of track width compared to the BMW i3 is given added impact by the black wheel arch borders. The new BMW i3s is available with exclusive 20-inch light-alloy wheels in double-spoke design that are 20 millimetres wider than the previously available versions. They can be ordered in the Bicolour and Jet Black colour variants.

Interior: great sense of roominess, sustainable materials.

Like the exterior design, the interior styling of the new BMW i3 and new BMW i3s is rooted in the novel LifeDrive vehicle architecture. The carbon fibre-reinforced plastic (CFRP) passenger cell has a wonderfully spacious feel about it and is dominated by a sense of lightness. The design principle of the two four-seater models means there is no need for either fixed B-pillars or a transmission tunnel. Doors that open in opposite directions allow the occupants to get in and out with the greatest of ease.

The Loft, Lodge and Suite equipment lines are available for the new BMW i3 and new BMW i3s as alternatives to the standard Atelier version. The Lodge interior design option includes a new covering for the seat surfaces in Solaric Brown that combines natural leather tanned using an olive leaf extract with a wool-based textile material. The fact that the BMW i3 and BMW i3s also count sustainability among their premium characteristics shines through in the rest of the materials selected for them too, including recycled plastics, renewable raw materials, natural fibres and open-pored, unbleached eucalyptus wood. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources. The new blue seat belt option provides a splash of colour in the interior in typical brand style. The BMW i3s supplements all this with special model lettering on the front floor mats as standard.

Emission-free fun at the wheel: a more intense experience than ever, now with two power options.

The synchronous electric motor powering the new BMW i3 generates a maximum output of 125 kW/170 hp. Its peak torque is 250 Nm (184 lb-ft), all of which is available instantly from a standstill, as is usual with electric motors. This means that stepping on the accelerator pedal immediately unleashes a thrilling burst of speed. The motor smoothly delivers the kind of performance that drivers expect from a BMW via a single-speed automatic transmission, with continuous power delivery that builds up the car’s tempo in a characteristically dynamic fashion. 0-100 km/h is achieved by the new BMW i3 in 7.3 seconds. Its top speed is limited to 150 km/h.

Located low in the vehicle floor, the lithium-ion high-voltage battery provides a range of 290 to 300 kilometres* based on the NEDC cycle, 235 to 255 kilometres** as per WLTP and up to 200 kilometres*** in everyday use. The combined electric power consumption of the new BMW i3 on the NEDC cycle varies between 13.6 and 13.1 kWh for every 100 kilometres*.

Bringing outstanding driving dynamics to the electric vehicle segment, with instantaneous torque, superb traction and precisely controllable drifts.

The agile handling characteristics of the BMW i3 are improved still further by the optimised Dynamic Stability Control (DSC) system. This comprehensively revised, faster responding traction control system guarantees confident handling under all driving conditions. The BMW i3 now features a globally unique form of wheel speed limiting that ensures increased directional stability, both under dynamic acceleration and on the overrun with strong regenerative braking. Traction during pull-away on snow and wet roads has also been noticeably improved. DTC (Dynamic Traction Control) mode now boosts agility at higher speeds and during sporty cornering, even allowing mild and safely controllable drifts when grip levels are reduced.

The new BMW i3s provides an even sportier interpretation of silent mobility with zero local emissions and features a high-performance 135 kW/184 hp electric motor that generates peak torque of 270 Nm (199 lb-ft). Its updated drive system includes modified motor control and specific taper roller bearings, which have been utilised to further optimise power delivery and the performance curve at higher rpm. At the limits of the motor speed range, the power and torque of the further developed drive system represent an improvement of up to 40% for the BMW i3.

What’s more, the new BMW i3s boasts sports suspension with specially developed springs, dampers and anti-roll bars. Drivers can also select SPORT mode using the Driving Experience Control switch. This initiates more direct accelerator response and tighter steering characteristics to further accentuate the car’s sporting edge.

Just 6.9 seconds is enough to see the new BMW i3s burst past 100 km/h on its way to a top speed of 160 km/h. It returns a combined electric power consumption of 14.3 kWh per 100 kilometres* on the NEDC cycle. Its electric range runs to 280 kilometres* based on the NEDC cycle, 235 to 245 kilometres** as per WLTP and up to 200 kilometres*** in everyday use.

A 28 kW/38 hp two-cylinder range extender petrol engine is available as an option for both the new BMW i3 and the new BMW i3s. The engine drives a generator that produces power as required while driving to maintain a constant level of charge in the high-voltage battery. This extends the car’s overall range in everyday use by 150 kilometres, increasing it from around 180 kilometres to a maximum of 330 kilometres***. The all-electric range of the new BMW i3 with range extender is 225 to 235 kilometres* as per NEDC and 190 to 200 kilometres** as per WLTP. The corresponding figures for the new BMW i3s with range extender come in at 220 kilometres* on the NEDC and 185 to 195 kilometres** on the WLTP cycle.

On the NEDC cycle, the new BMW i3 with range extender returns combined consumption figures per 100 kilometres of 11.9 to 11.5 kWh of electric power and 0.6 litres of fuel (fuel consumption of 470.8 mpg imp; CO2 emissions: 14 –13 g/km)*. On the same combined NEDC cycle, the new BMW i3s with range extender consumes 12.5 kWh of electric power per 100 kilometres and 0.7 litres of fuel (fuel consumption of 403.5 mpg imp; CO2 emissions: 14 g/km)*.

Extensive range of driver assistance systems: Parking Assistant and Traffic Jam Assistant take over control of steering.

The driver assistance systems available for the new BMW i3 and BMW i3s ease the driver’s workload and provide support in various traffic situations, as well as helping with longitudinal and lateral vehicle control. The optional Parking Assistance package includes Park Distance Control, a reversing camera and the Parking Assistant. Once a suitable parking space parallel to the road has been selected, the Parking Assistant takes control of acceleration, braking, gear selection and steering.

Driving Assistant Plus, also available as an option, incorporates Collision and Pedestrian Warning with City Braking function, Speed Limit Info, Proactive Driving Assistant, Active Cruise Control with Stop & Go function, and the Traffic Jam assistant, which not only maintains a safe distance to the car in front in stop-start traffic at up to 60 km/h, but also keeps the car in lane. The system takes its cues from lane markings, the width of the road and vehicles travelling ahead.

Further developed iDrive system, BMW i ConnectedDrive with navigation features and On-Street Parking Information specially developed for electric mobility.

Both the new BMW i3 and new BMW i3s come with an updated version of the iDrive operating system, which provides an intuitive interface for controlling numerous vehicle, infotainment, communications and navigation functions. In vehicles equipped with the Navigation system Professional, the Control Display has a diagonal of 10.25 inches and an increased resolution of 1,440 × 540 pixels. The main menu is also presented in the form of horizontally arranged tiles with a live mode. The voice recognition system has also been further optimised. With the aid of Natural Language Understanding, spoken instructions can now be executed more quickly and precisely, e.g. when searching for music and phone numbers or dictating e-mails and SMS messages. New to the options list is Apple CarPlay preparation. This allows additional smartphone apps to be integrated seamlessly with the vehicle’s operating system.

The further expanded BMW i ConnectedDrive offering – unmatched by any rival – ensures intelligent connectivity through services specially tailored to electric mobility. The digital On-Street Parking Information search service, now available for the first time in the BMW i3, can also be used alongside the Real Time Traffic Information system if the Navigation system Professional is specified. Public charging stations and information about their availability can also be displayed on the navigation system’s map. When route guidance is activated, data about the route is also used to calculate the range shown in the instrument cluster as accurately as possible. The range map provides a visual representation of the current operating radius. It is also possible to display the different ranges achievable in each of the Driving Experience Control modes. BMW i-specific navigation features also include intermodal route guidance. This helps users to quickly and efficiently reach their destination by factoring in local public transport timetables and connections. Regular, automatic updates of the navigation data are now also provided “over the air” in the BMW i3, using a mobile network connection.

A package of new services were introduced in July 2017 under the BMW Connected+ banner which enable a highly personalised and more straightforward display of information inside the car. All of the digital services related to BMW Connected and BMW Connected+ will be available in the BMW i3 and BMW i3s. These span intelligent route planning, including stop-offs at charging stations or petrol stations (Send my Routes to Car), sharing of the car’s current location via SMS and live link (Share Live Trip Status), personalised display of relevant in-car information (BMW Onboard), seamless transfer of route instructions to the customer’s smartphone or smartwatch once the car is parked (Navigate Door-to-Door) and direct syncing of contacts and addresses to the navigation system (My Destinations).

BMW Digital Charging Service enables intelligent charging.

The BMW Digital Charging Service brings customers the future of charging, today. BMW ConnectedDrive and the BMW ConnectedDrive Portal turn charging into a digital experience. As a result, the BMW i3 and BMW i3s are integrated perfectly into the customer’s smart ecosystem. This allows BMW customers to optimise charging costs, make best use of self-generated solar energy for charging and even earn money through integration into the smart grid. The service’s ease of use – from a smartphone via BMW Connected or from PCs and tablets via the BMW ConnectedDrive Portal – also facilitates fully transparent, sustainable use of renewable energy. With the introduction of its unique BMW Digital Charging Service, BMW becomes the world’s first carmaker to integrate electric mobility with its customers’ digital worlds.

360° ELECTRIC: new charging cable, BMW i Wallbox Connect.

360° ELECTRIC is a range of products and services that help make electric mobility a convenient, everyday experience. The functionality of the standard charging cable supplied with the new BMW i3s has been optimised and includes a temperature sensor. Charging at home is extremely user-friendly thanks to the BMW i Wallbox which, in its most recent incarnation, can supply 11 kW of power to charge the high-voltage battery. This allows enough energy for an electric range of around 180 kilometres to be transferred in under three hours – five times quicker than with the standard charging cable. The new BMW i Wallbox Connect also extends the functionality of the globally unique Digital Charging Service to provide intelligent charging for optimal cost efficiency, and allows customers to make best use of self-generated solar energy. In addition, it is also possible to control the charging process using a smartphone app and manage usage by means of an access card. Drivers with a registered ChargeNow card have unrestricted access to the world’s largest network of public charging stations.

BMW i pioneers electric driving pleasure with integrated sustainability concept and superior eDrive technology.

BMW i is blazing a trail when it comes to shaping the future of sustainable personal mobility. Its integrated concept focuses on responsible use of resources and incorporates material selection and innovative mobility services alongside locally emission-free driving. The BMW i3 is just as serious about the fun of driving, turning even a trip around town into an electrifying experience. The inspirational design of the BMW i3 expresses a new style, while the instantaneous power from the drive system provides an inspiring showcase for the dawn of a new era in mobility.

This car’s architecture was designed from the ground up with electric mobility in mind. And its BMW eDrive technology boasts power delivery and efficiency unrivalled by any other manufacturer. All of which makes the BMW i3 a proposition as forward-looking as it is attractive. Combining the latest technological innovations with an evolutionary development of the car’s design and the expansion of the model range has provided additional impetus for BMW’s now familiar take on premium electric mobility. The character profiles of the new BMW i3 and new BMW i3s are focused more keenly than ever on driving pleasure, which gives them all the ingredients required to strengthen their leading position and write the next chapter in the BMW i success story.

* Consumption and emissions figures as well as ranges according to NEDC test cycle, may vary depending on the tyre format specified.

** Ranges according to WLTP test cycle, may vary depending on the tyre format specified and the equipment level.

*** Figures according to BMW range measurements in everyday use in urban areas, exterior temperature: 20°C, heating/air conditioning, pre-conditioning, COMFORT driving mode. Range dependent on various factors. In particular: personal driving style, route characteristics, exterior temperature, pre-conditioning.

All figures relating to performance, consumption, emissions and range are provisional.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from the Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-cons

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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For further information please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 2953 | Laura.Condron@BMW.ie

It is with a common vision that UNICEF Ireland and Frank Keane BMW have today announced a partnership that will drive a better and brighter future for our children.

As part of a new affiliation with UNICEF Ireland, Frank Keane BMW presented five BMW i3’s to support the organisation in raising much-needed funds and awareness in Ireland for the provision of humanitarian aid to children in developing countries. For UNICEF Ireland, the partnership represents an innovative way to keep fleet costs to a minimum, achieving emission-free mobility.

This announcement coincides with Frank Keane BMW becoming an official BMW i Agent and marks a new chapter in the company’s 50th year of association with BMW.

So, in addition to presenting five vehicles, BMW Frank Keane have committed to supporting UNICEF Ireland by donating €15 to UNICEF for every new car purchased and up to €5 for every service. Each customer of the Blackrock and Naas Road branches will also be given the opportunity to match the donation.

Frank Keane BMW has agreed to supply the fleet at below market rates in recognition of UNICEF’s important work. One of the key reasons BMW i was chosen by UNICEF Ireland as the most suitable vehicle partner is due to BMW Group’s approach environmental and social sustainability throughout entire life cycle of its cars from start to finish as it is takes more than just zero-emission motoring to drive sustainable change in the world.

This approach includes everything from the extraction of raw materials and manufacture, through usage to recycling, in order to take account of all environmental aspects. For example, up to 95 per cent of the BMW i3 is recyclable and the manufacturing process of the BMW i3 is from green power such as wind turbines and one of the world’s largest hydroelectric plants. In fact, the BMW Group have consistently been the automotive sector leader or the Dow Jones Sustainability Indexes (DJSI). The BMW Group is also the only one of the three automobile manufacturers listed to feature in the renowned index every year since 1999.

“UNICEF Ireland is constantly seeking new and innovative ways of helping children, this partnership is an excellent example. UNICEF is 70 years in operation, while Frank Keane BMW is celebrating its 50th Anniversary – together we will use the skills and knowledge we have acquired in our respective fields to achieve breakthrough change for children”, said Peter Power, Executive Director, UNICEF Ireland.

Frank Keane BMW, who recently celebrated its 50th year of association with BMW is now embarking on expansion as a BMW i Agent. Dedicated sales and servicing facilities for BMW i models, including the i3, i8 and iPerformance models have been established at the Naas Road and Blackrock locations.

“We are excited to be embarking on a new chapter with the BMW i brand and the partnership with UNICEF who are leading by example. This fleet of i3’s will provide emission free driving with a pure electric range of 130kms in real-world driving conditions and will certainly be eye catching on our roads” said Mark Bradley, Head of Business at Frank Keane BMW.

For more information about Frank Keane visit http://www.frankkeanebmw.ie or information about the i3 visit: https://www.bmw.ie/en/all-models/bmw-i/i3/2016/range-charging.html.

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Image Captions:

1. Paulo Alves, Managing Director, BMW Group Ireland, Paul Connolly, Chairman, UNICEF Ireland and Mr. Frank Keane.
2. The Team at UNICEF Ireland who will use the vehicles to travel around Ireland to raise funds and awareness about the work of UNICEF Ireland.
3. Mark Bradley, Head of Business Frank Keane Naas Road, Paulo Alves M.D. BMW Group Ireland and Mark Colbert, Head of Business Frank Keane Blackrock.
4. Jaideep Singh UNICEF and Lara Scarff of Frank Keane BMW

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

https://newsroom.bmwgroup.com/global/en

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UNICEF Ireland

UNICEF is the United Nations’ organisation for children. It was established in the aftermath of World War II to help refugee children. Today UNICEF fights for children’s rights and promotes the well-being of every child, in everything we do. We work in 190 countries taking practical action to help all children, focusing special effort on reaching the most vulnerable children. UNICEF has been in operation for 70 years. UNICEF began operating in Ireland in 1962.

www.unicef.ie

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For further information please contact:

Laura Condron | Corporate Communications & Events Manager BMW Ireland | 086 047 2953 | Laura.Condron@BMW.ie

Aedín Donnelly | Communications and Media Manager for UNICEF Ireland | 01 809 0281 | 085 1395272 | aedin@unicef.ie

The BMW i3 94Ah is named the inaugural winner of the 2017 World Urban Car award at the New York International Auto Show. “We are delighted and honoured that the BMW i3 has been recognised as the World Urban Car of the Year,” said Ludwig Willisch, Head of BMW Group Region Americas. “This award highlights BMW Group’s commitment to sustainable mobility through BMW’s first all-electric vehicle made primarily of carbon fibre. The design brief for the BMW i3 was to create a Mega City Vehicle for the cities of the future. Today, the new 2017 BMW i3 94Ah provides more range, paired with a high-level of dynamic performance, making it the perfect urban vehicle for people around the world.” Launched in 2014, the born electric BMW i3 represents a new era of electro mobility offering a visionary design, a ground-breaking vehicle architecture, dynamic performance and innovative connectivity. No other car represents such a holistic approach to sustainability throughout the value chain.

World Car vice-chairman, Mike Rutherford, commented: “It's an award whose time has come. Everyday cars in many - perhaps most - parts of the world will have to become smaller if road and parking space is to be found for them in increasingly packed towns and cities whose populations are swelling annually. This year's winner in our inaugural World Urban Car category proves that these small vehicles don't have to be cheap, undesirable and unpleasant to drive. Quite the opposite. It is among the best value-for-money products on the market”.

The BMW i3 94Ah offers 50 per cent increased battery capacity (33kWh) thanks to the higher energy density of the lithium ion cells. The BMW i team have worked to ensure that the battery dimensions remain unchanged while still offering a significant range increase. The driving performance figures of the 170hp AC synchronous electric motor remain virtually unchanged. The motor propels the BMW i3 from zero to 100kms in just 7.3 seconds making the BMW i3 the sportiest and most efficient electric vehicle in the premium segment. BMW i3 prices start from €36,300* or €326 per month thanks to BMW’s Select PCP offers.

*Price includes SEAI Grant of €5,000 and VRT Rebate of €5,000.

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The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Connect with BMW Ireland:

@ BMW Ireland Facebook

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For further information please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 2953 | Laura.Condron@BMW.ie