BMW enters an exciting new era of driving pleasure with its second Neue Klasse model, the new BMW i3. Since its unveiling in March, the trailblazing all-electric saloon has already generated strong customer demand and, from today, customers have an early opportunity to place an order with the new BMW i3 50 xDrive First Edition (WLTP, combined [EnVKV]: energy consumption 16.1–13.5 kWh/100 km; CO₂ emissions: 0 g/mile; CO₂ class A) and offers a range of 758 – 906 km).

Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “The new BMW i3 is a groundbreaking car for us. As a fully electric model, it will be competing in a high-volume segment and is therefore extremely significant for the BMW Group. At the same time, we can already tell from the high level of interest in this model that it will be very well received by our customers. The start of orders on 18 June in First Edition form – ahead of the official market launch – is an important next step here.”

Building on the BMW i3 50 xDrive’s comprehensive standard specification, the First Edition adds further standard-fit equipment. Based on the M Sport model, it includes M Sport exterior and interior design elements alongside features such as BMW Iconic Glow, the BMW 3D Head-Up Display and AC Charging Professional – increasing the AC charging rate from 11 kW to 22 kW. The BMW i3 50 xDrive First Edition is available to order from BMW retailers now, priced from €72,855 OTR.

At its official market launch in autumn 2026, the BMW i3 50 xDrive (WLTP, combined [EnVKV]: energy consumption 16.1 – 13.4 kWh/100 km; CO₂ emissions: 0 g/mile; CO₂ class A) will be priced from €66,685 OTR, offering a single-charge range of up to 912 km¹ (WLTP).

Mike Reichelt, Head of Neue Klasse BMW, explains: “The BMW 3 Series has been an icon of our brand for seven generations and therefore more than five decades. It encapsulates pure driving pleasure, innovation and timeless design. With the Neue Klasse and its technology clusters, we are literally skipping a vehicle generation. This is the DNA of our sporting saloon in a completely new vehicle concept as we write the next chapter in the BMW 3 Series success story.

The BMW i3 exemplifies the new BMW design language: focused on the essentials in a modern, unmistakable style.

With its 2.5-box design, the new BMW i3 offers a modern take on hallmark BMW saloon proportions and is immediately recognisable as a BMW 3 Series. Its silhouette is characterised by a long wheelbase, glasshouse set well back and short overhangs. The BMW-typical four-eyed face receives a modern interpretation, while the Neue Klasse design language guides a fresh front end. The BMW kidney grille and twin headlights merge as an innovative light signature into a single stylistic piece. The horizontal rear lights feature an L-shaped design in a new, abstract form which extends far into the shoulder area. Prominently flared wheel arches amplify the model’s broad, sporty stance.

Taking BMW’s hallmark driver focus to a new level.

Inside, the new BMW Panoramic iDrive with BMW Operating System X offers a unique display and operating system optimised around the driver. At its heart is the BMW Panoramic Vision, which projects content across the entire width of the lower area of the windscreen. The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The BMW Intelligent Personal Assistant plays a key role, enabling numerous vehicle functions, as well as navigation and media content, to be controlled using natural language. The introduction of large language model technology (LLM, Alexa+) results in a dialogue-based verbal interaction, enabling intuitive and intelligent exchanges.

BMW i3 takes a technological leap forward with sixth-generation electric drive system.

The BMW i3 50 xDrive is powered by two electric motors, one on each axel, resulting in a combined system output of 469 hp, a peak torque of 645 Nm and 0 to 100 kph acceleration in 4.7 seconds. The First Edition features identical motors and performance figures.

In the new BMW i3, highly efficient sixth-generation BMW eDrive technology teams with the Heart of Joy control computer and BMW Dynamic Performance Control software stack to provide precise, effortless and assured driving characteristics. The Heart of Joy responds ten times faster than previous systems and reduces the number of control interventions necessary. Meanwhile, the Soft Stop function ensures the smoothest stopping action in the history of BMW, bringing the vehicle to a complete stop without any jerking or braking noises through precise control of the electric motors. The result is a whole new level of Sheer Driving Pleasure.

The assisted driving experience also enters a new dimension in the BMW i3 with BMW Symbiotic Drive, enabling a seamless interaction between assistance functions and the driver. With driver assistance activated, drivers can respond to situations in their own style by accelerating, steering or braking without deactivating the active assistance system. The optional Motorway Assistant enables hands-free assisted driving on the motorway at speeds of up to 130 kph (or the national speed limit) with automated lane changes after confirmation by eye signal². Clear operating logic and displays ensure that assisted driving in the BMW i3 is always intuitive and controllable, enabling safe use of the highest SAE Level 2 automation.

Long range, shorter charging times and bidirectional charging.

The BMW i3 50 xDrive is powered by a high-voltage battery with new cylindrical cells and a net capacity of 108.7 kWh. The pack-to-open-body design of the battery housing turns it into a structural component of the new BMW i3. 800V technology significantly reduces charging times, enabling up to 423 km of range to be added in just 10 minutes when connected to a 400 kW DC rapid charger. Bidirectional charging is also supported. In First Edition specification, the BMW i3 50 xDrive offers a range of up to 906 km¹ (WLTP).

The First Edition brings additional standard features inside the cabin.

The interior of the BMW i3 50 xDrive First Edition includes additional interior features, such as electrically adjustable front multifunction seats, three-zone automatic climate control, sun protection glazing and steering wheel heating.

The BMW 3D Head-Up Display is also standard fit. It is integrated above the BMW Panoramic Vision and projects selected content exclusively into the driver’s line of sight to enable precise spatial perception – especially useful when following navigation instructions. Further standard features include the Harman Kardon surround sound system, automatic tailgate operation and AC charging Professional – increasing the AC charging rate from 11 to 22 kW.

Optional equipment available for the BMW i3 50 xDrive First Edition.

Customers can add further personal touches to the BMW i3 50 xDrive First Edition via the options list, where rear seat heating, a panoramic glass sunroof with climate comfort glazing, and an electrically operated tow bar can be added. BMW Digital Premium can also be specified, bringing additional BMW Maps functionality, the Security Assistant and data for a wide range of entertainment. Additional driving and parking functions offered include Parking Assistant Plus, Parking Assistant Professional and the Motorway Assistant.

A wide range of exterior colours, alloy wheels, interior designs and steering wheels.
Six exterior paint finishes are available for the BMW i3 50 xDrive First Edition, including M Le Castellet Blue. The alloy wheel portfolio comprises three aerodynamic options and a light-alloy variant with sizes of 19- and 20-inches available. Inside, customers can choose from Contemporary and BMW M themed interior designs in a variety of colours. A range of steering wheels offer further scope for customisation, including a white BMW Individual steering wheel (only in conjunction with the Contemporary interior design, Bicolour Digital White).

Additional standard features included

Ends

1. All values are provisional.
2. Available in most European countries, USA and Canada by the end of 2026.
3. The added range after ten minutes of high-power charging was determined in accordance with ISO12906 in the WLTP cycle.
   
   

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life. 

www.bmwgroup.com

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For further information please contact:

Laura Condron
Communications and Strategy Manager, BMW
Tel: +353 86 047 7549
Email: laura.condron@bmw.ie

As of November 2018, the BMW i3 and BMW i3s are now able to cover a distance of 260 kilometres*** in real world driving conditions which represents an almost 30 per cent increase in range.

With cell capacity increased to 120 ampere hours (Ah) and a gross energy content of 42.2 kilowatt hours (kWh), a new generation of high-voltage batteries enables the BMW i3 (120 Ah) (combined power consumption: 13.6 – 13.1 kWh/100 km; combined CO₂ emissions: 0 g/km)* and the BMW i3s (120 Ah) (combined power consumption: 14.3 kWh/100 km; combined CO₂ emissions: 0 g/km)* to achieve a significantly further enhanced range

Since the market launch of the BMW i3, the storage capacity of its high-voltage battery has been doubled, thereby increasing the car's range as well. At the same time as the introduction of the new battery, a new body finish, a new colour for the optional interior design Loft and adaptive LED headlights with matrix function for the high beam are also available for the BMW i3 and BMW i3s. In future, a sports package will be available for the BMW i3 that includes black wheel arch surrounds and a sports suspension with specific dampers, springs and stabilisers, lowered suspension, a widened track and 20-inch light alloy wheels. The optimised guidance system in the tile design of the iDrive operating system is now available in conjunction with the optional navigation system Business. In future, the options telephony with wireless charging and wireless LAN hotspot will also be available for the BMW i3 and BMW i3s.

Ongoing progress in battery development: increased energy content while dimensions remain the same.

Like the electric motors and power electronics, the high-voltage batteries are an integral part of the BMW eDrive technology used in BMW i automobiles and developed independently by the BMW Group. Its lithium-ion cells are produced exclusively based on specifications defined by the BMW Group. Based on sound research and development work conducted in close cooperation with the manufacturer of the battery cells, consistent optimisation of the storage units is achieved in terms of power output, range, safety and durability. Installed deep in the floor of the vehicle, the high-voltage battery is produced at the BMW plant in Dingolfing and consists of eight modules, each with twelve storage cells: the latest advancements have resulted in a capacity of 120 Ah along with a gross energy content of 42.2 kWh – while the size remains unchanged. This is yet another major step towards increased range. For comparison: at the market launch of the BMW i3 in 2013, the equivalent figures were 60 Ah and 22.6 kWh, while the second-generation battery introduced in 2016 reaches a level of 94 Ah and 33 kWh.

In addition to vehicle weight and the installation space taken up by the high-voltage battery, driving performance and energy consumption likewise remain virtually unaltered by the increased range achieved by the latest advancements. The BMW i3, powered by a 125 kW/170 hp electric motor, accelerates in 7.3 seconds from zero to 100 km/h, while the BMW i3s with 135 kW/184 hp completes the standard sprint in 6.9 seconds. This means that the two models both set the benchmark for sporty performance within their vehicle segment. Thanks to spontaneous power delivery as is typical of electric motors, the BMW i3 and BMW i3s even reach the level of sports cars that have a considerably more powerful combustion engine: here the figures are 5.1 and 4.3 seconds respectively for the sprint from 80 to 120 km/h.

The combined power consumption of the BMW i3 (120 Ah) is between 13.6 and 13.1 kWh per 100 kilometres*, while the BMW i3s (120 Ah) has a power consumption of 14.3 kWh per 100 kilometres*. The high efficiency of the electric motor and the enhanced battery capacity result in a range that is nearly 30 per cent higher than that of the predecessor models. The range of the BMW i3 (120 Ah) is 380 to 395 kilometres* (previously 290 to 300 km) according to NEDC, and 285 to 310 kilometres** (previously 235 – 255 km) according to WLTP. For the BMW i3s (120 Ah), a range of 360 kilometres* (previously 280 km) has been calculated according to NEDC, and a range of 270 to 285 kilometres** (previously 235 –245 km) according to WLTP. In everyday conditions, both models now achieve a range of 260 kilometres*** (previously 200 km).

The high-quality charging electronics of the BMW i3 and BMW i3s allows fast and flexible refreshment of the energy reserves. The standard charging cable is designed to be plugged into a conventional household socket. Here the battery can be charged to up to 80 per cent of its full power in approximately 15 hours with a charging capacity of 2.4 kW. Connection to the BMW i Wallbox enables rapid three-phase charging with a capacity of 11 kW. Here the time required to achieve an 80 per cent charge of the large-capacity high-voltage battery is 3.2 hours. The power electronics and high-voltage battery in the BMW i3 and BMW i3s can also be used in conjunction with quick-charging stations that run on DC power. Here the charging capacity is 50 kW and the high-voltage battery reaches 80 per cent of its total power in just 42 minutes.

With its battery capacity increased to 42.2 kWh, the latest version of the BMW i3 also follows the brand's holistic concept, applicable since market launch and geared towards responsible use of resources: this includes not just locally emissions-free power but also material selection and production techniques as well as mobility services. The BMW i3 (120 Ah) and the BMW i3s (120 Ah) have a much more favourable CO₂ footprint across the entire vehicle lifecycle – from raw material extraction and manufacture through to use and recycling – and this makes for significantly lower global warming potential than is the case with comparable, conventionally powered automobiles.

Sports package as a new option for the BMW i3.

In future, the new sports package will enable additional emphasis of brand-based driving pleasure derived from locally emissions-free mobility in the BMW i3. The key element of the new option is the sports suspension, which is a standard feature in the BMW i3s and includes specific dampers, springs and stabilisers, a suspension lowered by 10 millimetres, a widened track and 20-inch light alloy wheels in Jet Black or Bicolor finish with mixed tyres. This increase in driving dynamics is visually underscored by means of black wheel arch surrounds, which also form part of the BMW i sports package.

New body finishes, adaptive LED headlights, optimised controls and connectivity.

Since 2014 the BMW i3 has been the world's best-selling electrically powered vehicle in the premium compact segment. On the streets of urban conurbations it has come to stand as a symbol of pioneering mobility. Its characteristic shaping is closely linked to the LifeDrive vehicle architecture, which combines an aluminium chassis with a passenger cell made carbon fibre reinforced plastic (CFRP). With the introduction of the new battery generation, the design of the BMW i3 and the BMW i3s has been enriched with fresh accentuations. The choice of body finish for the two models has been extended to include the new variant Jucaro Beige metallic with accentuations in Frozen Grey. Meanwhile the exterior paint finishes Mineral Grey metallic, Imperial Blue metallic, Melbourne Red metallic, Capparis White and Fluid Black are still available. To match the new body finish, the optional interior design Loft now includes upholstery in the fabric/Sensatec combination "Electronic" – in Carum Grey with accentuations in brown and interior surfaces in Electronic Brown.

As an alternative to the standard LED headlights, adaptive LED headlights are now available with an automatic, selective dip function for the high beam. The innovative matrix technology for the high beam increases visibility range while at the same avoiding any dazzle effect on other road users. For this purpose it is divided into four horizontally arranged segments which can be activated and deactivated independently of each other at speeds of over 70 km/h. The high beam segments are controlled based on the traffic situation. As soon as the front camera registers an oncoming vehicle or a vehicle travelling ahead in the same direction, the space in which this vehicle is located is illuminated using the low beam only. This is effected by deactivation of the matrix high beam segments that are responsible for this area. The remaining areas of the road continue to be illuminated by the high beam. Adaptive LED headlight functions also include the cornering light and the high beam assistant.

The optimised menu display for the iDrive operating system with buttons in tile structure and in live mode is now also available in conjunction with the optional navigation system Business. This means that the desired content is now available even more quickly and conveniently. What is more, the program of optional equipment items now also includes the option of telephony with wireless charging, which allows compatible mobile phones to be recharged without use of a cable. The wireless LAN hotspot, likewise newly available for the BMW i3 and the BMW i3s, provides a fast online connection for up to ten end devices inside the vehicle.

Munich. The BMW i3 sets standards worldwide for driving pleasure in a purely electrically-driven vehicle. Key factors here are not only the increased output of the motor in the new BMW i3s, but also the innovative traction control system adapted specifically to the instantaneous power deliver of the BMW eDrive system. Presented for the first time in the new BMW i3s (270 Nm at 0 rpm, 135 kW / 184 HP, power consumption combined in European NEFZ test-cycle*: 14.3 kWh/100 km; CO2 emissions combined: 0 g/km), the system improves traction and driving stability in adverse weather and road conditions when pulling away, in active Brake Energy Regeneration phases and when accelerating out of tight corners. At the heart of this innovation is the control system’s 50-times-faster routine, made possible because – unlike conventional driving stability systems – the control process is now calculated directly in the powertrain instead of in a remote unit requiring long signal paths. This development provides further evidence of BMW i as a pioneer of innovative technology within the BMW Group.

“With their high levels of torque and instantaneous responses to every movement of the accelerator, electric motors already make significantly higher demands on driving stability systems than conventional power units,” explains Peter Langen, Head of Chassis Development at BMW.

That’s why the BMW engineers developed a new type of system geared squarely to the demands of electric mobility.
The positive impact of these shorter control cycles is not reserved for purely electrically driven cars; indeed, this innovative traction control system also optimises traction, driving stability and driving dynamics in vehicles with combustion engines. It will therefore be fitted in BMW and MINI models with front-, rear- and all-wheel drive to deliver noticeably greater assurance and driving pleasure when road conditions make pulling away difficult.

About BMW i
BMW i is a BMW Group brand focusing on visionary vehicle concepts, connected mobility services and a new understanding of premium strongly defined by sustainability. BMW i is represented in 54 countries with the BMW i3 electric car for urban areas, BMW i8 plug-in hybrid sports car and plug-in hybrid BMW iPerformance Automobiles. 
BMW i opens up new target groups for the company and serves as an incubator for innovations. Technologies which have debuted successfully in BMW i cars are carried over to parent brand BMW’s other models.
BMW i is also associated with enterprises including DriveNow (car sharing), ReachNow (car sharing 2.0), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces), venture capital company BMW i Ventures (investment in start-up companies with a focus on urban mobility), BMW Energy (energy optimisation services) and the Centre of Competence for Urban Mobility (consultancy for cities).

^* Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2 emissions und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)

In the event of enquiries please contact:

Wieland Brúch,
Media Relations Manager BMW i and Electric Mobility

Telephone: +49-89-382-72652

Email: wieland.bruch@bmwgroup.com

Paloma Brunckhorst
Media Relations Manager BMW i, BMW iPerformance

Telephone: +49-89-382-22322

Email: Paloma.Brunckhorst@bmwgroup.com

Internet: https://newsroom.bmwgroup.com/global/en

Recognised the world over as a symbol of driving pleasure, sustainability and intelligent connectivity in the urban traffic environment, i3 has become the best-selling electric car in the premium compact segment. The recipe for success of the BMW i3 has now been further improved, thanks not just to refreshing styling accents, cutting-edge equipment features and new digital services, but also to the addition of a new model variant. For making its debut alongside the new edition of the first ever premium car to be conceived from the outset for all-electric mobility is the BMW i3s. With a higher output, model-specific chassis technology, noticeably more dynamic driving qualities and design features all of its own, it generates a particularly intense blend of the unrivalled sporty driving pleasure associated with electric cars from the BMW Group. By offering a premium-quality, all-electric driving experience, meaning zero local emissions, together with a whole new level of connectivity technology, both models represent the future of urban mobility.

The BMW i3 has reigned as the top-selling premium electric car in its class since 2014, not just in Europe but worldwide too. It’s not just the visionary electric vehicles and inspirational design that help to make BMW i so popular, but also its innovative mobility solutions and the revolutionary new form of premium character, with sustainability as a key defining element. By offering such products while also adopting an all-embracing approach that takes into account the complete lifecycle – from raw material production, through the manufacture and operation of the vehicles to their later recycling – the BMW i brand has established itself as a pioneer for forward-thinking mobility.

BMW eDrive electric motor in two output levels, high-voltage battery with large capacity of 94 Ah/33 kWh, optional range extender engine.

The driving experience in the BMW i models has played no small part in the growing appeal and popularity of electric mobility. Following systematic refinement, the BMW eDrive technology aboard the new BMW i3 and new BMW i3s enables drivers to enjoy locally emission-free mobility with wonderfully instantaneous power delivery, efficient use of energy and an optimised range for a level of everyday practicality that even extends beyond the demands of purely urban travel. Both models draw their energy from the lithium-ion high-voltage battery developed by the BMW Group with a capacity of 94 ampere hours (Ah) or 33 kilowatt hours (kWh). A range extender engine can be ordered as an option for both the new BMW i3 and the new BMW i3s.

The new BMW i3 and new BMW i3s will celebrate their world premieres at the International Motor Show (IAA) in Frankfurt/Main in September 2017 and the Irish launch is expected this November.

 *Prices exclude SEAI grant and VRT rebates.

Design: sporty look.

The new BMW i3 and new BMW i3s have a remarkably dynamic character by premium compact electric car standards, and a number of design tweaks have been included to express this to particularly striking effect in their visual appearance too. The unmistakable, avant-garde exterior styling has already picked up the iF gold award for product design and the World Car Design of the Year award along with other accolades, and it has now been enhanced by a number of deft design touches that clearly convey the sporty and stirring driving experience on offer.

The trademark BMW i Black Belt running from the bonnet over the roof to the car’s rear end is now complemented by A-pillars and roof lines that also sport a black finish. The range of paint finishes for the remaining body elements has been extended to include Melbourne Red metallic and Imperial Blue metallic. Besides these two new additions, customers can also choose from the non-metallic shades Capparis White and Fluid Black as well as Protonic Blue metallic and Mineral Grey metallic.

The restyling of the front and rear aprons places particular emphasis on the car’s width, which has the effect of signalling just how sporty both models are to drive and how sure their handling is. A chrome-design trim strip running across the full width of the rear and the positioning of the model and eDrive badges on the outer edges of the boot lid serves to reinforce this impression.

The new BMW i3 and new BMW i3s come equipped with all-LED headlights as standard, which employ LED bulb units for dipped beam and high beam as well as the daytime running lights. The new turn signal indicators also feature LED technology and are integrated into the front apron in the form of horizontal strips. This means that LEDs are now used for all lighting functions at the front of the vehicle too, as was already the case with the glass-covered rear light assemblies.

The new BMW i3: new styling accents for a sense of sporty elegance.

The thoughtful evolution of the exterior design not only helps to bring the sporting credentials of the new BMW i3 more to the fore, but highlights its sophisticated elegance too. The front bumper is completely painted in the body colour and has a black U-shaped surround that reinforces the car’s presence when viewed from the front. Moving round to the rear end, the powerfully moulded contours and the contrast in colour between the black surround and the body-coloured inlay again create an energetic and expressive appearance.

The new silver-coloured roof line accent for the new BMW i3 adds a further touch of elegance and dynamism. It widens towards the rear, thereby accentuating the stream flow, as the distinctive outline of the side windows is known.

The new BMW i3s: a thoroughly dynamic performer.

The new BMW i3s incorporates a number of design elements all of its own that underscore its particularly dynamic character. Both the front and rear aprons are notable for their model-specific, powerfully shaped contours. At the front, the bumper inlay as well as the U-shaped surround encircling it have a black finish. The front apron’s side sections are bordered on their lower edge by accent strips in BMW i Blue or Frozen Grey that further emphasise the width of the car. The accent in the closed BMW kidney grille is also painted in high-gloss black on the BMW i3s to give the grille a larger and more prominent appearance. The rear apron of the new BMW i3s is likewise composed of individually styled contours, while the black surround frames an extra-wide, body-coloured inlay. On the new BMW i3s, the roof line accent also sports the same high-gloss black finish as the A-pillars.

The new BMW i3s comes equipped as standard with sports suspension that includes a 10-millimetre drop in ride height. The additional 40 millimetres of track width compared to the BMW i3 is given added impact by the black wheel arch borders. The new BMW i3s is available with exclusive 20-inch light-alloy wheels in double-spoke design that are 20 millimetres wider than the previously available versions. They can be ordered in the Bicolour and Jet Black colour variants.

Interior: great sense of roominess, sustainable materials.

Like the exterior design, the interior styling of the new BMW i3 and new BMW i3s is rooted in the novel LifeDrive vehicle architecture. The carbon fibre-reinforced plastic (CFRP) passenger cell has a wonderfully spacious feel about it and is dominated by a sense of lightness. The design principle of the two four-seater models means there is no need for either fixed B-pillars or a transmission tunnel. Doors that open in opposite directions allow the occupants to get in and out with the greatest of ease.

The Loft, Lodge and Suite equipment lines are available for the new BMW i3 and new BMW i3s as alternatives to the standard Atelier version. The Lodge interior design option includes a new covering for the seat surfaces in Solaric Brown that combines natural leather tanned using an olive leaf extract with a wool-based textile material. The fact that the BMW i3 and BMW i3s also count sustainability among their premium characteristics shines through in the rest of the materials selected for them too, including recycled plastics, renewable raw materials, natural fibres and open-pored, unbleached eucalyptus wood. Over 80 percent of the surfaces visible to the passengers are made from recycled materials or renewable resources. The new blue seat belt option provides a splash of colour in the interior in typical brand style. The BMW i3s supplements all this with special model lettering on the front floor mats as standard.

Emission-free fun at the wheel: a more intense experience than ever, now with two power options.

The synchronous electric motor powering the new BMW i3 generates a maximum output of 125 kW/170 hp. Its peak torque is 250 Nm (184 lb-ft), all of which is available instantly from a standstill, as is usual with electric motors. This means that stepping on the accelerator pedal immediately unleashes a thrilling burst of speed. The motor smoothly delivers the kind of performance that drivers expect from a BMW via a single-speed automatic transmission, with continuous power delivery that builds up the car’s tempo in a characteristically dynamic fashion. 0-100 km/h is achieved by the new BMW i3 in 7.3 seconds. Its top speed is limited to 150 km/h.

Located low in the vehicle floor, the lithium-ion high-voltage battery provides a range of 290 to 300 kilometres* based on the NEDC cycle, 235 to 255 kilometres** as per WLTP and up to 200 kilometres*** in everyday use. The combined electric power consumption of the new BMW i3 on the NEDC cycle varies between 13.6 and 13.1 kWh for every 100 kilometres*.

Bringing outstanding driving dynamics to the electric vehicle segment, with instantaneous torque, superb traction and precisely controllable drifts.

The agile handling characteristics of the BMW i3 are improved still further by the optimised Dynamic Stability Control (DSC) system. This comprehensively revised, faster responding traction control system guarantees confident handling under all driving conditions. The BMW i3 now features a globally unique form of wheel speed limiting that ensures increased directional stability, both under dynamic acceleration and on the overrun with strong regenerative braking. Traction during pull-away on snow and wet roads has also been noticeably improved. DTC (Dynamic Traction Control) mode now boosts agility at higher speeds and during sporty cornering, even allowing mild and safely controllable drifts when grip levels are reduced.

The new BMW i3s provides an even sportier interpretation of silent mobility with zero local emissions and features a high-performance 135 kW/184 hp electric motor that generates peak torque of 270 Nm (199 lb-ft). Its updated drive system includes modified motor control and specific taper roller bearings, which have been utilised to further optimise power delivery and the performance curve at higher rpm. At the limits of the motor speed range, the power and torque of the further developed drive system represent an improvement of up to 40% for the BMW i3.

What’s more, the new BMW i3s boasts sports suspension with specially developed springs, dampers and anti-roll bars. Drivers can also select SPORT mode using the Driving Experience Control switch. This initiates more direct accelerator response and tighter steering characteristics to further accentuate the car’s sporting edge.

Just 6.9 seconds is enough to see the new BMW i3s burst past 100 km/h on its way to a top speed of 160 km/h. It returns a combined electric power consumption of 14.3 kWh per 100 kilometres* on the NEDC cycle. Its electric range runs to 280 kilometres* based on the NEDC cycle, 235 to 245 kilometres** as per WLTP and up to 200 kilometres*** in everyday use.

A 28 kW/38 hp two-cylinder range extender petrol engine is available as an option for both the new BMW i3 and the new BMW i3s. The engine drives a generator that produces power as required while driving to maintain a constant level of charge in the high-voltage battery. This extends the car’s overall range in everyday use by 150 kilometres, increasing it from around 180 kilometres to a maximum of 330 kilometres***. The all-electric range of the new BMW i3 with range extender is 225 to 235 kilometres* as per NEDC and 190 to 200 kilometres** as per WLTP. The corresponding figures for the new BMW i3s with range extender come in at 220 kilometres* on the NEDC and 185 to 195 kilometres** on the WLTP cycle.

On the NEDC cycle, the new BMW i3 with range extender returns combined consumption figures per 100 kilometres of 11.9 to 11.5 kWh of electric power and 0.6 litres of fuel (fuel consumption of 470.8 mpg imp; CO2 emissions: 14 –13 g/km)*. On the same combined NEDC cycle, the new BMW i3s with range extender consumes 12.5 kWh of electric power per 100 kilometres and 0.7 litres of fuel (fuel consumption of 403.5 mpg imp; CO2 emissions: 14 g/km)*.

Extensive range of driver assistance systems: Parking Assistant and Traffic Jam Assistant take over control of steering.

The driver assistance systems available for the new BMW i3 and BMW i3s ease the driver’s workload and provide support in various traffic situations, as well as helping with longitudinal and lateral vehicle control. The optional Parking Assistance package includes Park Distance Control, a reversing camera and the Parking Assistant. Once a suitable parking space parallel to the road has been selected, the Parking Assistant takes control of acceleration, braking, gear selection and steering.

Driving Assistant Plus, also available as an option, incorporates Collision and Pedestrian Warning with City Braking function, Speed Limit Info, Proactive Driving Assistant, Active Cruise Control with Stop & Go function, and the Traffic Jam assistant, which not only maintains a safe distance to the car in front in stop-start traffic at up to 60 km/h, but also keeps the car in lane. The system takes its cues from lane markings, the width of the road and vehicles travelling ahead.

Further developed iDrive system, BMW i ConnectedDrive with navigation features and On-Street Parking Information specially developed for electric mobility.

Both the new BMW i3 and new BMW i3s come with an updated version of the iDrive operating system, which provides an intuitive interface for controlling numerous vehicle, infotainment, communications and navigation functions. In vehicles equipped with the Navigation system Professional, the Control Display has a diagonal of 10.25 inches and an increased resolution of 1,440 × 540 pixels. The main menu is also presented in the form of horizontally arranged tiles with a live mode. The voice recognition system has also been further optimised. With the aid of Natural Language Understanding, spoken instructions can now be executed more quickly and precisely, e.g. when searching for music and phone numbers or dictating e-mails and SMS messages. New to the options list is Apple CarPlay preparation. This allows additional smartphone apps to be integrated seamlessly with the vehicle’s operating system.

The further expanded BMW i ConnectedDrive offering – unmatched by any rival – ensures intelligent connectivity through services specially tailored to electric mobility. The digital On-Street Parking Information search service, now available for the first time in the BMW i3, can also be used alongside the Real Time Traffic Information system if the Navigation system Professional is specified. Public charging stations and information about their availability can also be displayed on the navigation system’s map. When route guidance is activated, data about the route is also used to calculate the range shown in the instrument cluster as accurately as possible. The range map provides a visual representation of the current operating radius. It is also possible to display the different ranges achievable in each of the Driving Experience Control modes. BMW i-specific navigation features also include intermodal route guidance. This helps users to quickly and efficiently reach their destination by factoring in local public transport timetables and connections. Regular, automatic updates of the navigation data are now also provided “over the air” in the BMW i3, using a mobile network connection.

A package of new services were introduced in July 2017 under the BMW Connected+ banner which enable a highly personalised and more straightforward display of information inside the car. All of the digital services related to BMW Connected and BMW Connected+ will be available in the BMW i3 and BMW i3s. These span intelligent route planning, including stop-offs at charging stations or petrol stations (Send my Routes to Car), sharing of the car’s current location via SMS and live link (Share Live Trip Status), personalised display of relevant in-car information (BMW Onboard), seamless transfer of route instructions to the customer’s smartphone or smartwatch once the car is parked (Navigate Door-to-Door) and direct syncing of contacts and addresses to the navigation system (My Destinations).

BMW Digital Charging Service enables intelligent charging.

The BMW Digital Charging Service brings customers the future of charging, today. BMW ConnectedDrive and the BMW ConnectedDrive Portal turn charging into a digital experience. As a result, the BMW i3 and BMW i3s are integrated perfectly into the customer’s smart ecosystem. This allows BMW customers to optimise charging costs, make best use of self-generated solar energy for charging and even earn money through integration into the smart grid. The service’s ease of use – from a smartphone via BMW Connected or from PCs and tablets via the BMW ConnectedDrive Portal – also facilitates fully transparent, sustainable use of renewable energy. With the introduction of its unique BMW Digital Charging Service, BMW becomes the world’s first carmaker to integrate electric mobility with its customers’ digital worlds.

360° ELECTRIC: new charging cable, BMW i Wallbox Connect.

360° ELECTRIC is a range of products and services that help make electric mobility a convenient, everyday experience. The functionality of the standard charging cable supplied with the new BMW i3s has been optimised and includes a temperature sensor. Charging at home is extremely user-friendly thanks to the BMW i Wallbox which, in its most recent incarnation, can supply 11 kW of power to charge the high-voltage battery. This allows enough energy for an electric range of around 180 kilometres to be transferred in under three hours – five times quicker than with the standard charging cable. The new BMW i Wallbox Connect also extends the functionality of the globally unique Digital Charging Service to provide intelligent charging for optimal cost efficiency, and allows customers to make best use of self-generated solar energy. In addition, it is also possible to control the charging process using a smartphone app and manage usage by means of an access card. Drivers with a registered ChargeNow card have unrestricted access to the world’s largest network of public charging stations.

BMW i pioneers electric driving pleasure with integrated sustainability concept and superior eDrive technology.

BMW i is blazing a trail when it comes to shaping the future of sustainable personal mobility. Its integrated concept focuses on responsible use of resources and incorporates material selection and innovative mobility services alongside locally emission-free driving. The BMW i3 is just as serious about the fun of driving, turning even a trip around town into an electrifying experience. The inspirational design of the BMW i3 expresses a new style, while the instantaneous power from the drive system provides an inspiring showcase for the dawn of a new era in mobility.

This car’s architecture was designed from the ground up with electric mobility in mind. And its BMW eDrive technology boasts power delivery and efficiency unrivalled by any other manufacturer. All of which makes the BMW i3 a proposition as forward-looking as it is attractive. Combining the latest technological innovations with an evolutionary development of the car’s design and the expansion of the model range has provided additional impetus for BMW’s now familiar take on premium electric mobility. The character profiles of the new BMW i3 and new BMW i3s are focused more keenly than ever on driving pleasure, which gives them all the ingredients required to strengthen their leading position and write the next chapter in the BMW i success story.

* Consumption and emissions figures as well as ranges according to NEDC test cycle, may vary depending on the tyre format specified.

** Ranges according to WLTP test cycle, may vary depending on the tyre format specified and the equipment level.

*** Figures according to BMW range measurements in everyday use in urban areas, exterior temperature: 20°C, heating/air conditioning, pre-conditioning, COMFORT driving mode. Range dependent on various factors. In particular: personal driving style, route characteristics, exterior temperature, pre-conditioning.

All figures relating to performance, consumption, emissions and range are provisional.

Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from the Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-cons

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The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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Laura Condron | Corporate Communications & Events Manager | 086 047 2953 | Laura.Condron@BMW.ie

It is with a common vision that UNICEF Ireland and Frank Keane BMW have today announced a partnership that will drive a better and brighter future for our children.

As part of a new affiliation with UNICEF Ireland, Frank Keane BMW presented five BMW i3’s to support the organisation in raising much-needed funds and awareness in Ireland for the provision of humanitarian aid to children in developing countries. For UNICEF Ireland, the partnership represents an innovative way to keep fleet costs to a minimum, achieving emission-free mobility.

This announcement coincides with Frank Keane BMW becoming an official BMW i Agent and marks a new chapter in the company’s 50th year of association with BMW.

So, in addition to presenting five vehicles, BMW Frank Keane have committed to supporting UNICEF Ireland by donating €15 to UNICEF for every new car purchased and up to €5 for every service. Each customer of the Blackrock and Naas Road branches will also be given the opportunity to match the donation.

Frank Keane BMW has agreed to supply the fleet at below market rates in recognition of UNICEF’s important work. One of the key reasons BMW i was chosen by UNICEF Ireland as the most suitable vehicle partner is due to BMW Group’s approach environmental and social sustainability throughout entire life cycle of its cars from start to finish as it is takes more than just zero-emission motoring to drive sustainable change in the world.

This approach includes everything from the extraction of raw materials and manufacture, through usage to recycling, in order to take account of all environmental aspects. For example, up to 95 per cent of the BMW i3 is recyclable and the manufacturing process of the BMW i3 is from green power such as wind turbines and one of the world’s largest hydroelectric plants. In fact, the BMW Group have consistently been the automotive sector leader or the Dow Jones Sustainability Indexes (DJSI). The BMW Group is also the only one of the three automobile manufacturers listed to feature in the renowned index every year since 1999.

“UNICEF Ireland is constantly seeking new and innovative ways of helping children, this partnership is an excellent example. UNICEF is 70 years in operation, while Frank Keane BMW is celebrating its 50th Anniversary – together we will use the skills and knowledge we have acquired in our respective fields to achieve breakthrough change for children”, said Peter Power, Executive Director, UNICEF Ireland.

Frank Keane BMW, who recently celebrated its 50th year of association with BMW is now embarking on expansion as a BMW i Agent. Dedicated sales and servicing facilities for BMW i models, including the i3, i8 and iPerformance models have been established at the Naas Road and Blackrock locations.

“We are excited to be embarking on a new chapter with the BMW i brand and the partnership with UNICEF who are leading by example. This fleet of i3’s will provide emission free driving with a pure electric range of 130kms in real-world driving conditions and will certainly be eye catching on our roads” said Mark Bradley, Head of Business at Frank Keane BMW.

For more information about Frank Keane visit http://www.frankkeanebmw.ie or information about the i3 visit: https://www.bmw.ie/en/all-models/bmw-i/i3/2016/range-charging.html.

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Image Captions:

1. Paulo Alves, Managing Director, BMW Group Ireland, Paul Connolly, Chairman, UNICEF Ireland and Mr. Frank Keane.
2. The Team at UNICEF Ireland who will use the vehicles to travel around Ireland to raise funds and awareness about the work of UNICEF Ireland.
3. Mark Bradley, Head of Business Frank Keane Naas Road, Paulo Alves M.D. BMW Group Ireland and Mark Colbert, Head of Business Frank Keane Blackrock.
4. Jaideep Singh UNICEF and Lara Scarff of Frank Keane BMW

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

https://newsroom.bmwgroup.com/global/en

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UNICEF Ireland

UNICEF is the United Nations’ organisation for children. It was established in the aftermath of World War II to help refugee children. Today UNICEF fights for children’s rights and promotes the well-being of every child, in everything we do. We work in 190 countries taking practical action to help all children, focusing special effort on reaching the most vulnerable children. UNICEF has been in operation for 70 years. UNICEF began operating in Ireland in 1962.

www.unicef.ie

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For further information please contact:

Laura Condron | Corporate Communications & Events Manager BMW Ireland | 086 047 2953 | Laura.Condron@BMW.ie

Aedín Donnelly | Communications and Media Manager for UNICEF Ireland | 01 809 0281 | 085 1395272 | aedin@unicef.ie

The BMW i3 94Ah is named the inaugural winner of the 2017 World Urban Car award at the New York International Auto Show. “We are delighted and honoured that the BMW i3 has been recognised as the World Urban Car of the Year,” said Ludwig Willisch, Head of BMW Group Region Americas. “This award highlights BMW Group’s commitment to sustainable mobility through BMW’s first all-electric vehicle made primarily of carbon fibre. The design brief for the BMW i3 was to create a Mega City Vehicle for the cities of the future. Today, the new 2017 BMW i3 94Ah provides more range, paired with a high-level of dynamic performance, making it the perfect urban vehicle for people around the world.” Launched in 2014, the born electric BMW i3 represents a new era of electro mobility offering a visionary design, a ground-breaking vehicle architecture, dynamic performance and innovative connectivity. No other car represents such a holistic approach to sustainability throughout the value chain.

World Car vice-chairman, Mike Rutherford, commented: “It's an award whose time has come. Everyday cars in many - perhaps most - parts of the world will have to become smaller if road and parking space is to be found for them in increasingly packed towns and cities whose populations are swelling annually. This year's winner in our inaugural World Urban Car category proves that these small vehicles don't have to be cheap, undesirable and unpleasant to drive. Quite the opposite. It is among the best value-for-money products on the market”.

The BMW i3 94Ah offers 50 per cent increased battery capacity (33kWh) thanks to the higher energy density of the lithium ion cells. The BMW i team have worked to ensure that the battery dimensions remain unchanged while still offering a significant range increase. The driving performance figures of the 170hp AC synchronous electric motor remain virtually unchanged. The motor propels the BMW i3 from zero to 100kms in just 7.3 seconds making the BMW i3 the sportiest and most efficient electric vehicle in the premium segment. BMW i3 prices start from €36,300* or €326 per month thanks to BMW’s Select PCP offers.

*Price includes SEAI Grant of €5,000 and VRT Rebate of €5,000.

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The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

Connect with BMW Ireland:

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For further information please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 2953 | Laura.Condron@BMW.ie