Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW/258 hp, the second, a combustion engine-powered MINI JCW with 170 kW/231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.

The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.

The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.

The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
Alongside the MINI creative team, Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the two show cars - led by Matt Willey - complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2024.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2022 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

Ends


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.


www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

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MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480                   
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk 

Meet the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome.

• MINI Cooper Electric Monochrome and MINI Aceman Monochrome newly available on E derivatives.
• Offered in a fixed specification with a choice of either Midnight Black or Nanuq White exterior paint.
• Increased level of standard features, including 17” or 18” wheel options, model exclusive multitone interior fabric, heated front seats, Cruise Control, Driving & Parking Assistant and a Rear-View Camera.
• Both models available to order now with first deliveries from January 2026, priced from €34,120 OTR.

MINI is excited to announce the new MINI Cooper Electric Monochrome & MINI Aceman Monochrome, available on E derivatives of both models. Offered in a fixed specification, customers can choose between Midnight Black or Nanuq White exterior paintwork, alongside an increased level of standard features across the models including MINI Navigation with Head-Up Display, Wireless Charging and LED Headlights.

Alongside the choice of two colours, both models come with larger wheels as standard; 17” U Spoke Grey alloys on the MINI Cooper Electric Monochrome and 18” Night Flash Spoke Grey alloys on the MINI Aceman Monochrome. Both models also feature a body-coloured roof, creating a seamless look that enhances the overall style of the vehicle.

Moving inside the cabin, a new Anthracite headliner accompanies a brand-new interior pattern debuting on MINI Monochrome models. The new multitone fabric spreads across the front and rear seats, which also feature white and yellow stitching to match the design. The dashboard is draped in a black cloth textile, with the new multitone fabric featuring on the dashboard strap to continue the design throughout the cabin.

Customers benefit from MINI Navigation with Head-Up Display as standard, controlled using the 24cm circular screen, alongside Cruise Control (DCC), Driving Assistant, Parking Assistant and Rear-View Camera. Wireless Charging is also offered, alongside Heated Front Seats and MINI Experience Modes, allowing customers to change the characteristics of the car or cabin based on their mood.

The MINI Cooper Electric Monochrome features a 40.7 kWh battery, providing a range of up to 304km*, while the MINI Aceman Monochrome has a larger 42.5 kWh battery which offers an improved range of 308km*. Both models support fast DC 75 kW charging for added convenience.

The MINI Cooper Electric Monochrome and MINI Aceman Monochrome are available to order from retailers nationwide now from €34,120 OTR and €36,670 OTR respectively.

For more information on the new MINI Monochrome visit mini.ie.

Ends

*All figures have already been calculated based on the WLTP test cycle.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts: 
 
Aisling Brogan | +353860146474 | aisling.brogan@bmw.ie

Following the rollout of the latest generation MINI family this year, today MINI is building on the success of the MINI Cooper Electric and MINI Aceman models with the introduction of John Cooper Works variants for both cars.

Announced at the Paris Motor Show 2024, the MINI John Cooper Works Electric and MINI John Cooper Works Aceman follow a rich heritage of previous John Cooper Works models and maintain the characteristics worthy of the JCW name, but on fully-electric vehicles for the very first time.

"With the new all-electric MINI John Cooper Works models, we are bringing the legendary performance and driving dynamics of MINI into a completely new era. We are combining the tradition and character of the MINI brand with the latest technology to create a unique driving experience that will thrill our customers”, says Stefan Richmann, Head of MINI.

The MINI John Cooper Works Electric and MINI John Cooper Works Aceman are priced from €47,300 and €49,510 RRP respectively, with first customer deliveries commencing April 2025.

^{*hp figure inclusive of Boost Function.}

Maximum performance thanks to innovative motorsport technology.
Over six decades ago designer John Cooper developed a sportier version of the classic Mini, becoming an instant success on racetracks and rally courses globally before the name was cemented in history with three victories at the Monte Carlo Rally across the 1960s. John Cooper Works has been transferring this success from the racetrack onto traditional MINI models ever since.

Both cars provide 340Nm of torque from their 54.2kWh batteries and offer a maximum speed of 199 km/h. The MINI John Cooper Works Electric reaches 100 km/h in just 5.9 seconds, while the MINI John Cooper Works Aceman accelerates 0- 100km/h in 6.4 seconds.

Engineers have developed an all-new electric boost function to further enhance power delivery on the new electric John Cooper Works models, giving the driver an additional 20kW of electric motor power once John Cooper Works mode has been activated using a rocker switch on the steering wheel. Using this function, both vehicles achieve 258hp.

New John Cooper Works specific suspension maximises MINI go-kart handling, while high performance grip tyres come as standard on all electric John Cooper Works models to support grounded and agile handling.

Optimised aerodynamics and performance oriented exterior design.
The exterior design of the new John Cooper Works variants builds on the design language of the standard model while showing a more aggressive appearance. The red, white, and black John Cooper Works logo – inspired by the chequered flag of motorsport – offers a nod to racing heritage, while a gloss black trim is standard across the model. Black side skirts, aeroblades at C-pillar level and a rear spoiler optimise aerodynamics, while red vertical reflectors and diffusers contrast with the rear black apron.

Aerodynamically optimised wheel designs in black with red accents are available exclusively for the all-electric models, with 18” for the MINI John Cooper Works Electric and 19” for the MINI John Cooper Works Aceman offered as standard. Chili Red brake callipers sporting a white JCW logo and a Chili Red roof are standard, while a John Cooper Works specific multi-tone black to red roof is available optionally.

Racing-inspired interior.
The black and red JCW colour scheme continues inside the vehicle, where a black and red pattern decorates the knitted surface of the dashboard. The driver and front passenger seats are upholstered in black synthetic leather with multicoloured knitted fabric at the shoulders and red accent stitching, while the ambient interior lighting illuminates the headlining as a JCW model exclusive feature.

The high-resolution 24cm circular OLED display is the heart of the MINI cabin, providing all relevant vehicle data, air conditioning, media, phone, and navigation settings. The new MINI Experience Modes - Vivid, Core, Green, Timeless, Balance, Go Kart and Personal mode - allow the ambience in the interior to be customised to further the personalisation of the cars.

Advanced assistance systems.
Thanks to 12 ultrasonic sensors and four Surround View cameras, the MINI John Cooper Works Electric and MINI John Cooper Works Aceman can identify vacant parking spaces with greater precision, automatically initiating parking manoeuvres where space is limited, while the new Remote Parking function included as part of the Parking Assistant Plus option enables the vehicle to be parked using a smartphone. This functionality enables the vehicle to be driven out of a parking space automatically, making it easier to get into the car if space at the side is too limited.

With MINI Digital Key Plus, owners can utilise their smartphone as a vehicle key for a convenient and personalised experience. Replacing the conventional key, the digital key can be transferred between several users. For a streamlined user experience, as soon as the driver is less than three metres away from the vehicle, the front and rear lights begin a welcome animation, and the doors unlock automatically.

Using augmented reality, complicated turning situations are visualised on the central display as part of the optional MINI Navigation AR package, while additional steering and lane assistance is offered through Driving Assistant Plus.

Quick and easy charging.
The MINI John Cooper Works Aceman and MINI John Cooper Works Electric can be charged via 11 kW AC and up to 95 kW DC, variant dependent, meaning at a fast-charging station, the battery for both models can be charged from 10 to 80 per cent in under 30 minutes. 

By using MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time.

The MINI app provides a convenient overview of the vehicle status and charging process, including current battery status, charging-optimised route plans and charging history. Finally, drivers can instruct that the interior cabin is air conditioned by a set departure time.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Laura Condron | Communications & Strategy Manager | Laura.Condron@BMW.ie | +353860477549

For its fifth generation, MINI is taking a giant leap into the digital era and the brands all-electric future, today unveiling the new MINI Cooper Electric at the IAA International Motor Show in Munich. Celebrating its rich heritage yet iconic design, the new MINI Cooper offers a major step forward in technology, while focusing on a driver centric interior cabin.

“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.

“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.

Available in two output levels - E and SE – and three exceptionally well specified trim levels in Ireland – Classic, Exclusive and Sport – the new MINI Cooper Electric is priced from €36,220 RRP, with first customer deliveries taking place in spring 2024.

The exterior: maximum reduction to the essentials.
In its fifth generation, the MINI 3-door once again embodies the core of the brand yet now with a fully electric drivetrain. The silhouette features hallmark MINI proportions: short overhangs, a short bonnet, and a contrasting long wheelbase, while larger wheels and the removal of chrome from the vehicle bring a fresh take to the design.

The front end of the all-electric MINI Cooper remains iconic thanks to a striking new octagonal grille with filigree contour, and the infamous MINI circular headlights, which are offered with three unique light signatures for the first time. While horizontal light graphics are offered, the daytime running light elements can be switched to create three adjustable light signatures. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation.

Flush door handles are offered for the time first, while the wheel arches and side scuttles have been removed. Typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and contrasting roof help the new design stand out.

The new MINI aesthetic also gives the rear a new, contemporary feel, featuring clear surfaces and flush rear lights which can be switched to different modes in the same way as the front headlights. A defined shoulder section and a striking black handle completes the exterior design.

Three individual trims for even more character.
The all-electric MINI Cooper is available in three different trims; Classic, Exclusive and Sport. The Classic trim presents a reduced overall appearance while highlighting key parts such as the logo in new colour Vibrant Silver. A range of four external paint finishes, including all-new Sunny Side Yellow, one contrasting roof colour and two wheel options give customers maximum flexibility.

The Exclusive trim adds additional exterior design elements, such as the option for a Multitone Roof with a combination of three different colours, as well as offering the front grille in Vibrant Silver. Finally, the Sport trim offers a distinctive front and rear design, using high-gloss black as the frame for the front grille and logo colour. Combined with contrasting Chili Red roof and red/black bonnet stripes available optionally, there is no doubt the Sport trim has been inspired by its motorsport history.

The interior: minimalist, digital, immersive & warm.
The interior of the vehicle echoes the famous minimalist design of the classic Mini, using just the round instrument cluster in the centre and the infamous toggle bar below. In the new MINI Cooper, it is precisely these two elements, in combination with the steering wheel, that are the focus of the interior cabin.

The curved dashboard features a textile surface for the first time, where a specially developed knitting process has been used to create a versatile, easy-care textile in a two-colour design that is made of recycled polyester. To keep the dashboard as slim as possible the air vents are flat, and behind the steering wheel, the optional Head-up Display ensures that all the relevant content appears in the driver’s field of vision.

The clear lines and generous space in the front seats give the interior a modern feel, while the optional panoramic glass roof makes the interior bright and friendly. In the dark, the side lighting is based on the ambient light, thereby contributing to a distinctive interior atmosphere, and the armrest, mounted on the driver’s seat, provides even more space in the centre console.

Underneath the dashboard, the newly designed toggle bar houses the most important driving functions: parking brake, gear selector, start/stop key, experience mode toggle and volume control. Without the need for a gearstick, the new MINI Cooper offers more storage space in the centre console, with larger cup holders and an open storage compartment, alongside a wireless charging area. For those choosing the Exclusive trim, a knitted surface and a textile strap comes as standard.

The rear of the vehicle offers additional underfloor storage in the luggage compartment, and by folding down the rear seats in a 60:40 ratio, the luggage compartment can be expanded from 200 to 800 litres.

World’s first OLED display revolutionises the user experience.
The central OLED display sets a new benchmark of automotive design and is the defining feature of the interior. With a diameter of 240mm and MINI Operating System 9, all vehicle functions can be operated with either touch or voice control, while the display has been moved closer to the drive for easy reach.

The upper half of the screen displays vehicle-related information such as speed and battery status, and can be tapped to be displayed full screen, while the lower area houses Navigation, Media, Phone and Climate. In the Home menu, other widgets are displayed in thumbnail view to the left and right of the current menu function and can be brought up and selected by swiping horizontally to the centre. All other functions can be accessed via the menu with the display returning to the default setting via the home button.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephone”, “All Apps” and, depending on the situation, “Home”, which can be selected directly.

Swiping up from the lower edge of the screen reveals a tool belt where favourite functions can be stored and called up rapidly. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on vehicle status. The optional Head-up Display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can be adjusted on the top layer by touch or voice command. Depending on the Experience mode selected, a single tap on the speed display transforms the entire unit into a MINI-typical speedometer.

MINI connects: the new MINI Operating System 9.
MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. The interface uses all-new static and dynamic graphical elements which blend naturally into the circular form of the OLED display.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Cooper takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

The new MINI Navigation provides maps and directions in realistic 3D visualisations, displaying complicated turning situations, current traffic levels and assistance with parking with information on parking options. A charge-optimised route can be calculated for the all-electric MINI Cooper immediately after entering the destination, while an optional augmented reality function is available for the visualisation of turn-by-turn directions.

In addition, MINI Connected upgrades give customers the opportunity to purchase additional vehicle functions. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of apps.

A whole new MINI experience: the new MINI Experience Modes.
Seven MINI Experience modes are available on the new MINI Cooper Electric: Core, Green, Go-Kart, Personal, Vibrant, Timeless and Balance. Each mode has specially designed backgrounds and when one of the seven modes is selected, the display focuses on a relevant “Mode App”. Giving drivers the opportunity to personalise the inside cabin, the MINI projector housed on the back of the OLED display immerses the dashboard in matching colour schemes and patterns, while the combined ambient lighting provides a unique cabin experience.

In Go-Kart Mode, there is a focus on MINI’s racing DNA; the display and interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this mode inspired by John Cooper Works. Vivid Mode draws on the colours of the album cover for the ambient lighting and for a unique experience, Personal Mode allows an individually selected image to be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Three newly designed trims for an individual look.
In line with focusing on reduction, the interior offers new contemporary colours, materials, and design features, for example a brand-new three-spoke steering wheel with textile strap in the six o'clock spoke. Newly developed, high-quality, and environment-friendly materials are also used across the dashboard and door panels, where knitted surfaces are made of recycled polyester and feature a two-tone design.

Three newly designed trims of Classic, Exclusive and Sport allow customers the ultimate choice in interior personalisation. In Classic trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. Black sports seats in a high-quality synthetic leather are offered with a distinctly patterned multitone textile to match a coloured textile band on the dashboard, while on the dashboard and door handles, a two-tone black knitted material is offered. Also available within this trim is a grey and black material featuring perforated houndstooth pattern, while the side contrasts in blue textile.

The Exclusive trim features a two-tone houndstooth pattern on the knitted-textile instrument panel and is available in two colours with traditional accent stitching and perforated Vescin sports seats. Customers choosing the Exclusive trim can also take the all-new Spray-Tech roof which features a blending of three different colours.

The Sport trim offers a performance focused interpretation of the new materials, combining multi-coloured knitted textile and black synthetic leather with red stitching. A distinct front and rear design with the vehicle grille and logo in high-gloss black is offered as standard, while a contrasting Chili Red roof and JCW-specific red or black bonnet stripes can be added optionally.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction is displayed on the round OLED display in the form of an animation of graphic elements, typography, and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" who will already be familiar to MINI fans.

With improved voice recognition, verbal commands are also displayed on the central instrument cluster allowing drivers to control navigation, telephony, entertainment, and vehicle functions by hand movement. The MINI Intelligent Personal Assistant continuously learns about the drive to be as helpful as possible on repetitive routes. Drawing on geobased data, the vehicle can learn to automatically open the window when entering a car park for example, making day-to-day routines more convenient and personal.

New driver assistance systems make day-to-day life easier.
In addition to the automatic parking functions offered by the Parking Assistant, the new optional Parking Assistant Plus makes the parking process even easier. With 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces and independently initiate space-restricted parking manoeuvres. A manual parking process can be transferred to Parking Assistant Plus at any time.

Taking this further, Explore Mode offers a uniquely convenient solution for this vehicle segment, enabling the new MINI Cooper to be parked using a smartphone if the space at the side is too limited for entry. The innovative MINI Digital Key Plus option uses the smartphone as a key, enabling automatic opening of the vehicle, and can be transferred to different users for easier car sharing. Welcome projection of the front and rear lights begins as soon as the driver is within three metres of the car; the doors are unlocked when the driver is less than one and a half metres.

For further safety, customers who chose the Remote 360 option can view the surroundings of the parked vehicle in the MINI App, while a camera in the inside provides a view of the interior. In addition, the Snapshot function offers the opportunity to capture shared moments in a photograph and to upload them via Wi-Fi-direct to the smartphone.

Brand new powertrain bringing all-electric driving fun
With a completely new powertrain, the new MINI Cooper Electric is available in two variants: E and SE. The Cooper E hosts a high-voltage battery with 40.7 kWh of capacity which provides up to 305 kilometres of electric range according to the WLTP test cycle. A 135 kW/184 hp electric motor generates a torque of 290 Nm and accelerates the vehicle from 0 to 100 km/h in 7.3 seconds.

With an output of 160 kW/218 hp, the Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm, with the calculated range increasing to a maximum of 402 kilometres thanks to a battery capacity of 54.2 kWh.

Excellent driving dynamics for comfort and performance.
The MINI Cooper Electric has an increased track width and wheelbase, with a tuned suspension and damping system. Combined with powerful brakes, low centre of gravity, a strut brace and highly preloaded stabiliser mounts on the axles, the MINI Cooper offers precise steering and comfort.

New MINI Experience Modes for individually tailored driving fun.
The various MINI Experience modes offer further individual settings, for example, on Go-Kart Mode, customers can configure steering response and intervention limits of traction control to ensure more driving fun. By contrast, Green Mode optimises the efficiency of the drivetrain, focusing on ensuring maximum range thanks to increased recuperation management.

These immersive driving experiences are enhanced by new acoustic worlds created by the digital MINI Sounds. This includes new driving sounds in the interior, an unmistakable MINI brand sound as a mark of identification, jingles for the new MINI Experience Modes, and 30 new sound signals for information and warning functions.

Simplified and efficient battery charging.
The MINI Cooper can be charged via three ways; 11 kW AC charging, 75 kW DC charging and 95 kW DC charging, meaning at a fast-charging station, the battery can be charged from 10 to 80 per cent in under 30 minutes. By using the MINI Navigation, the vehicle will ensure the high-voltage battery reaches the ideal temperature for efficient charging in advance, thus reducing charging time. Customers can also optimise charging for their schedule, setting charging start times, active charging windows, and target battery capacity by departure time. Finally, drivers can instruct that the interior cabin is air conditioned by a set departure time.

The MINI App provides a convenient overview of the vehicle status and charging process, including current battery status, charging-optimised route plan and charging history.

Available in two output levels - E and SE – and three exceptionally well specified trim levels in Ireland – Classic, Exclusive and Sport – the new MINI Cooper Electric is priced from €36,220 RRP, with first customer deliveries taking place in spring 2024.

Ends

* The specified technical data are provisional.

 Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tire size, while the WLTP figures take into account the effects of any optional equipment. For vehicles newly type-approved since 01.01.2021, the official specifications exist only according to WLTP. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp. For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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For further information, please contact: Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Electric drive meets John Cooper Works.
“We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility.

This extreme version of the MINI Electric has been developed as the Safety Car in the Formula E, so is clearly not intended for use on public roads. But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.”

Dynamism maximised – the exterior design.
The exterior of the MINI Electric Pacesetter inspired by JCW has been purpose-built for life on the track and represents the most dynamic interpretation yet of a MINI with all-electric power. “The design is an exciting symbiosis of technical precision and emotion,” explains Oliver Heilmer, Head of MINI Design. “Here, function dictates form, and many design elements have been shaped by technical considerations.

For example, we worked closely with our colleagues at BMW Motorsport to develop the form of the wheel arches and front and rear aprons, and the optimisation programme for them included weight-saving measures. This visually striking, technically precise design language gives the car its pervasive sense of emotional engagement and excitement.”

At the front of the car, classic MINI icons such as the circular headlights and hexagonal radiator grille create the familiar, easily recognisable MINI face. At the same time, signature John Cooper Works elements, such as wheel arches adapted to the car’s track width and the deep front apron with additional front splitters to the left and right, enhance the sporting visuals of the front end. The blanked off “radiator grille” and MINI Electric logo point to the electric “heart” of the Safety Car.

As virtually no drive system cooling is required through the upper area of the grille, the front end is largely enclosed to aid aerodynamics. The only exceptions are the area below the grille and the eye-catching, almost squared-off apertures for brake cooling. The Safety Car’s white flashing lights are integrated harmoniously into the bonnet. Characteristic MINI bonnet stripes extend over the roof to the rear end.

Showcasing MINI’s racing genes – the flanks.
The MINI Electric Pacesetter inspired by JCW also cuts an extremely dynamic figure from the side. The interplay of geometrically accentuated spats (with carefully placed aero edges) and sporty side skirts gives the car the appearance of powering forward even before it turns a wheel. Together with the increased-diameter wheels, which almost fill the wheel arches, these elements strengthen the time-honoured MINI “stance on the wheels”. The spats and spoilers are made – or more precisely 3D printed from recycled carbon fibre – in Oxford.

Yellow accent lines and surfaces on the aero elements (e.g. the spats, skirts and rear wing) provide a nod to the airflow optimisation taking place in these areas and add a visual flourish to the air deflectors and aero edges. The lightweight 18-inch forged wheels in bi-colour black-neon/orange design bring significant visual depth and added intricacy to the four-spoke items from the MINI John Cooper Works GP.

The respective colour worlds of the MINI Electric and John Cooper Works brand merge into a single statement here. The main body colour is a matt silver which extends back beyond the centre-point of the car. A high-gloss wrap with a two-stage colour gradient – from Highspeed Orange to Curbside Red metallic – then covers the rest of the body to the rear.

The contrast between matt and gloss surfaces brings extra smoothness to the silhouette, while the clear, diagonal separation lines between the different colours injects further dynamism. On the flanks, a chequered flag-inspired pattern shares the stage with a large MINI Electric logo, which can also be found in the radiator grille, on the roof and at the rear end. The Safety Car brief also brings regulations-specific and sponsor-related graphics, which add further visual intensity to the car’s racing character.

Broad and eye-catching – the rear.
The rear end in black and Curbside Red metallic uses yellow accent surfaces to extend the eye-catching design language from the front end and flanks, and makes an extremely modern and dynamic statement. The prominent roof-mounted rear wing with air through-flow and yellow accent lines also integrates the signal light unit and was 3D printed at Plant Oxford. The flared wheel arches accentuate the car’s wide track and transition seamlessly into the pronounced rear apron. The rear apron has cut-outs around the wheels, clearing the view to the higher-grip racing tyres. Between the wheels sits an unadorned diffuser. When the car is viewed from this angle, the accents in Energetic Yellow and lack of exhaust tailpipes identify this as a car powered by an electric drive system.

Reduced to the max – the interior.
The interior is stripped back to the absolute essentials; only the front seats remain. The driver’s area consists of a certified seat with six-point belt approved for both racing and road use, a steering wheel with minimalist-design carbon fibre impact absorber and a digital instrument cluster. The central information display makes way for a carbon fibre cover here to further reduce weight. The centre console houses the gearshift lever, handbrake and controls for the necessary signal lights – all in exposed carbon fibre.

The likewise pared-back carbon-fibre door panels with window and door openers contain cloth straps to make closing the doors easier. Another central feature of the interior is the welded-in roll cage, which maximises safety. And the remainder of the stripped-out interior structure is also painted in typical racing white (for functional reasons).

Bespoke 3D-printed parts for the interior.
The steering wheel’s minimalist impact absorber and the boost panel on the right-hand side of the wheel are high-quality, custom-made components, likewise the centre console cowling and door panelling on the driver’s side. Another highlight are the removable pads on the sport seat, which are likewise 3D-printed and whose innovative structure combines comfort, robustness and modularity. The thickness, hardness and colour of the pads can be adapted as required according to the physiognomy, weight and personal taste of the driver at hand.

Ready for the race track, helped by knowhow from BMW Motorsport.
Behind the visually powerful design of the MINI Electric Pacesetter inspired by JCW lies the expertise of BMW Motorsport. Rigorous adherence to lightweight design principles gives the Safety Car a kerb weight of approx. 1,230 kg – which makes it approx. 130 kg lighter than the standard MINI Electric.

The drive system – also based on that found in the MINI Electric – produces 135 kW and 280 Nm (206 lb-ft), which enables the MINI Electric Pacesetter inspired by JCW to sprint from 0-62 mph in 6.7 seconds (standard model: 7.3 s) and from 0-37 mph in 3.6 seconds (standard model: 3.9 s). Even more important for a Safety Car, though, are the mid-range figures. Here, the MINI Electric Pacesetter inspired by JCW showcases all the talents of its torque-rich electric drive system with single-speed transmission, enabling a 75 mph time of 4.3 seconds (standard model: 4.6 s). 

The drive system teams up with racing coilover suspension (three-way adjustable for rebound, compression, height and camber) to deliver maximum go-kart feeling. Race-spec suspension control arm mountings, a 10 mm increase in track width, plus the four-piston brakes and wheels from the MINI John Cooper Works GP with Michelin Pilot Sport tyres (size 245/40 R18) round off the overall package.

Premiere at the Rome E-Prix on 10.04.2021
The MINI Electric Pacesetter inspired by JCW will come into use in Rome on 10 April 2021 at the second event (Race 3) of Formula E’s 2021 season. At the wheel will be official Formula E Safety Car driver Bruno Correia, as BMW i Andretti Motorsport drivers Maximilian Guenther (GER) and Jake Dennis (GBR) battle it out for victory in their BMW iFE.21 racers.

“Agility, performance and a cool looking car. The MINI Electric Pacesetter Safety Car of FIA Formula E World Championship has got it all. Very fun to drive, it feels like karting”, said Correia.

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2020, the BMW Group had
a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment
to conserving resources as an integral part of its strategy.

www.bmwgroup.com
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MINI Press Office Contacts:

Aisling Brogan

Corporate Communications & Events Manager

Tel: +353 86 014 6474

Email: aisling.brogan@bmw.ie

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Twenty years after the launch of the modern MINI, the latest model generation moves to the next stage of its evolution, with the MINI 3-Door Hatch, the MINI Electric, the MINI 5-Door Hatch and the MINI Convertible getting fresh new design and technology updates, bringing parity across the line-up.

"With the current model revision, the MINI has reached a level of maturity that makes it more exceptional in the small car segment with regard to design, product substance and premium quality, than ever before," says Bernd Körber, Head of the MINI brand. "The MINI is the original that stands out from the crowd and it continues to reinvent itself again and again."

New exterior look.
The refreshed exterior of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible models looks even more modern, with even more attention now focussed on the car’s central design features. The front-view is dominated by a larger radiator grille and its black, hexagonal surround, and the hallmark round MINI headlights. The position lights have been replaced by vertical air inlets to optimise aerodynamics and the central bumper strip is now in body colour, rather than black. The wheel arch has new contours, the side indicators have been redesigned to feature LED technology and at the back of the car, the fog light is now integrated into the rear apron as a narrow LED unit.

"The new MINI design is more modern – it’s fresher, clearer," says Oliver Heilmer, Head of MINI Design. "All innovations follow a common mission: Purify MINI! Less complexity, more individuality".

Three new exterior paint finishes, five new light-alloy wheels.
Adding to an expansive colour pallet, customers can now choose from three additional exterior body colours. Rooftop Grey is now available on all models, with customers also now able to choose Island Blue (previously only available on MINI Countryman) and the MINI Convertible gets an exclusive colour option with Zesty Yellow.

As part of the Piano Black Exterior option, the door handles, side scuttles, fuel cap, MINI logo on the bonnet and luggage compartment lid and model lettering and tailpipes of the exhaust system are now finished in high-gloss black, in addition to the surrounds of the headlights, radiator grille and rear lights.

Customers can also choose from five new wheels across all models, with Tentacle Spoke black design, Scissor Spoke (previously available on MINI Sidewalk Convertible only) and Pedal Spoke now being offered in 17-inch wheels. Pulse Spoke design and John Cooper Works wheels in Circuit Spoke black design are now offered in 18-inch options.

Each roof is unique: The Multitone Roof.
An innovative and unique roof-paint finish is offered on the MINI 3-Door Hatch, MINI Electric and the MINI 5-Door Hatch. The new Multitone Roof features a colour gradient from San Marino Blue through Pearly Acqua to Jet Black, created with a new painting technique. The three colour shades are applied one after the other in a wet-on-wet painting process, a paint finish called Spray Tech, which is fully integrated into the mechanised production process at MINI Plant Oxford. Slight deviations in the colour pattern occur due to changing environmental conditions during the painting process, so every MINI with a Multitone Roof is completely unique.

"The new Multitone Roof for the MINI is not only the most expressive form of contrast paint to date, it also takes the brand's hallmark ex-works customisation options to a new level," says Oliver Heilmer, Head of MINI Design. "And because every roof looks a little bit different and is so unique, it pays to look more closely than ever."

Dark headlights, brightly illuminated roads.
The inner housing of the round headlight is now offered in black, instead of the previous chrome, and a circular light band takes on the function of the daytime running lights and indicators.

Optional Adaptive LED headlights provide cornering light, matrix high-beam and bad weather light functions. When turning, a separate light beam automatically falls on the lane where the driver is heading and the matrix function provides four segments that can activate and deactivate independently to avoid dazzling other road users. When visibility is limited, the bad weather light acts as a dimmed cornering light to better illuminate the road.

Interior: Clear design, high-quality finish.
The redesigned interior of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible is sophisticated and modern. An 8.8-inch colour touchscreen display and Piano Black high-gloss surface are now standard and the audio control unit and function buttons for hazard warning lights and driver assistance systems are integrated more harmoniously into the circular control unit.

Chrome elements have been significantly reduced throughout the interior with the two outer air outlets framed by black panels. The internal air vents have been completely redesigned and are now embedded to be flush with the interior surface.

Sports leather steering wheel and digital cockpit as standard.
A newly-designed sports leather steering wheel with multifunction buttons will be part of the standard equipment of all model variants of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible. A new structure for the keypads optimises operation of the audio and telephone functions, voice control and driver assistance systems.

The digital display behind the steering wheel, already offered on the MINI John Cooper Works GP and MINI Electric, is now offered as standard on all new MINI 3-Door Hatch, MINI 5-Door Hatch and MINI Convertible models. The digital display in black panel design has a 5-inch diameter and shows key driving information, check-control messages and status displays of the driver assistance systems. In the MINI Electric, it also serves as a charging status indicator while connected to the power grid.

Choice of display colours and mood lighting: The new "Lounge" and "Sport” modes.
There is a choice of two colour schemes for the central instrument and digital cockpit displays, which can be selected in the control system menu. In "Lounge" mode, the content is displayed in a relaxing colour setting ranging between turquoise and petrol blue. If "Sport" mode is active, the screen backgrounds are red and anthracite.

In conjunction with the new Ambient Light option, the colour worlds of the displays can also be combined with the interior light control. There is a choice of six interior light colours for each of the two modes "Lounge" and "Sport". They can each be set using a toggle switch located in the upper area of the windscreen frame. Corresponding coloured light is then emitted from the laser-engraved LED ring of the central instrument, from the now indirectly illuminated undersides of the interior surfaces, along the contours of the door panels, at the driver's and passenger's door openers, from the base of the roof as well as in the front area of the centre console and in the foot wells. Ambient Light also illuminates the door handles and the entry areas on the driver and passenger sides.

Go-kart feeling redefined: Adaptive suspension optimising the balance between sportiness and comfort.
A new version of Adaptive Suspension, available for the first time on MINI, redefines the brand’s hallmark go-kart feeling. It achieves a noticeably optimised balance between sportiness and ride comfort through the use of continuous frequency-selective damping. An additional valve acting on the traction side takes over the task of smoothing out sudden pressure peaks within the damper. The damper force is adjusted within 50 to 100 milliseconds and depending on the driving situation and road conditions, the damping forces can be reduced by up to 50 percent.

An electric parking brake comes as standard on the MINI Electric and is also now available in the other model variants, in conjunction with an automatic transmission, the optional Driving Assistant and at least 17-inch light-alloy wheels.

Staying on course at all times: Lane departure warning and the new Active Cruise Control
The optional Driver Assistance Pack ensures maximum comfort and safety. The new lane departure warnings help the driver stay safely on their chosen course with the system registering markings at the edge of the lane and alerting the driver via steering wheel vibration if there is a risk of deviation. This pack also includes Active Cruise Control, which now also offers a Stop & Go function in conjunction with an automatic transmission. It automatically maintains the desired speed and the distance to vehicles ahead in four stages. The system uses data registered by the front camera, installed in the upper part of the windscreen frame, to adjust speed and distance according to the situation.

Classic, Sport and Exclusive get upgraded.
The MINI Classic, Sport & Exclusive trim packages have also been extended, offering customers a wider choice of exterior body colours, safety features and upholstery. Sport models now offer Intelligent Adaptive Suspension as standard, Piano Black Exterior, Chilli Red body colour, additional John Cooper Works badging and Dinamica Leather upholstery. Rear Park Distance Control is also included as standard.

Customers choosing the Exclusive trim, will now benefit from Enigmatic Black exterior colour, Anthracite Headlining, Rear Park Distance Control and Driving Modes. The MINI Yours Union Jack Soft-top roof on the MINI Convertible is standard.

A handful of individual options have been added to the line-up for the MINI Electric, allowing customers to further personalise their choice of Level 1, Level 2 or Level 3. For customers selecting Level 2, they can now add Roof Rails, Active Cruise Controller and Sun Protection Glass, as well as the new Piano Black Exterior. Those opting for Level 3 also have the option of adding Satellite Grey Leather upholstery.

Electric Collection
Alongside the Level 1, Level 2 and Level 3 models offered on the MINI Electric, an exclusive Electric Collection model is introduced, limited to just 300 customers in the UK. The Electric Collection is a fixed specification model and the only way to access new exterior paint choices on a MINI Electric. Based on the Level 3 model, it can be specified in either Island Blue or Rooftop Grey and comes with Multitone Roof, black mirror caps, Piano Black Exterior and 17-inch Electric Collection Spoke wheels, alongside model-exclusive exterior graphics.

In addition to the high standard specification of Level 3, the Electric Collection model includes unique door entry strips and steering wheel badging, Aluminium Interior trim and a zero-cost option to add a Panoramic Glass Sunroof.

New operating system with modern graphics display.
The operating system of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible is now more advanced than ever before thanks to a new graphics display and further developed options for selecting and controlling the vehicle functions, audio system, hands-free telephone system, navigation and apps.  The screen display with symbols and text on new colour backgrounds has a modern look and menu items are now displayed as "live widgets" to be called up by swiping the touchscreen. Advanced connectivity features, audio and navigation features are available in optional packs, which have also been extended.

Navigation Pack offers customers a Navigation system, Apple Car Play and Real Time Track Information (RTTI) whilst Navigation Plus now also includes Head-up Display and Wireless Charging and Concierge Services. Comfort Pack now includes Comfort Access alongside Automatic Air-Con, Seat Heating, Storage Pack and Front Armrest.

Always connected to your MINI: The new MINI App.
The new MINI App offers an advanced user experience that is completely oriented towards a digital lifestyle, allowing drivers to contact their MINI at any time, in order to call up information on the car's status. Fuel levels or charge status can be seen quickly and you can send navigation destinations directly from your smartphone to the car.

Engines with MINI TwinPower Turbo Technology and Euro 6d emission standard.
Powerful and efficient petrol engines with three or four cylinders constitute the drive portfolio for the MINI 3-Door Hatch, the MINI 5-Door Hatch and the MINI Convertible. Their MINI TwinPower Turbo technology is made up of a turbocharging unit integrated into the exhaust manifold, direct petrol injection and variable valve timing. The 3-cylinder engines, each with a capacity of 1.5 litres, are available in two versions, with outputs ranging from 75 kW/102 hp to 100 kW/136 hp. The 2.0-litre 4-cylinder engine generates a maximum output of 131 kW/178 hp or 170 kW/231 hp in the two John Cooper Works models. Thanks to consistently optimised emission control technology, which includes a petrol engine particulate filter, all model variants comply with the Euro 6d emission standard.

The combustion engines of the MINI 3-Door Hatch, MINI 5-Door Hatch and MINI Convertible are combined with a 6-speed manual gearbox as standard.

Three drive units are available for both the MINI 3-Door Hatch and the MINI-5 Door Hatch:

MINI 3-Door Hatch One: 75 kW/102 hp, 0 – 62mph in 10.1 seconds (10.2 seconds), top speed: 121 mph (121 mph), fuel consumption: 5.0 - 4.9 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 115 – 111 g/km / (114 – 109 g/km).

MINI 3-Door Hatch Cooper: 100 kW/136 hp, 0 – 62mph in 7.9 seconds (7.8 seconds), top speed: 130 mph (130 mph), fuel consumption: 5.2 - 5.0 litres/100 km (5.0 - 4.8 litres/100 km),CO₂ emissions: 118 – 114 g/km / (114 – 109 g/km).

MINI 3-Door Hatch Cooper   S: 131 kW/178 hp, 0 – 62 mph in 6.8 seconds (6.7 seconds), top speed: 146 mph (146mph), fuel consumption: 6.1 - 6.0 litres/100 km (5.3 - 5.2 litres/100 km), CO₂ emissions: 139 – 138 g/km / (120 – 119 g/km).

MINI 5-Door Hatch One: 75 kW/102 hp, 0 – 62mph in 10.3 seconds (10.5 seconds), top speed: 119mph (119mph), fuel consumption: 5.1 - 4.9 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 116 – 112 g/km / (115 – 110 g/km).

MINI 5-Door Hatch Cooper: 100 kW/136 hp, 0 – 62mph in 8.2 seconds (8.1 seconds), top speed: 129mph (129 mph), fuel consumption: 5.2 - 5.1 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 120 – 116 g/km / (115 – 110 g/km).

MINI 5-Door Hatch Cooper S: 131 kW/178 hp, 0 – 10 62mph in 6.9 seconds (6.8 seconds), top speed: 146 mph (146 mph), fuel consumption: 6.3 - 6.2 litres/100 km (5.4 - 5.4 litres/100 km), CO₂ emissions: 143 – 141 g/km / (124 – 123 g/km).

Three engines are available for the MINI Convertible:

MINI Cooper Convertible: 100 kW/136 hp, 0 – 62mph in 8.8 seconds (8.7 seconds), top speed: 129mph (129mph), fuel consumption: 5.4 - 5.2 litres/100 km (5.4 - 5.2 litres/100 km), CO₂ emissions: 123 – 119 g/km / (123 – 118 g/km).

MINI Convertible Cooper S: 131 kW/178 hp, 0 – 62mph in 7.2 seconds (7.1 seconds), top speed: 143mph (143mph), fuel consumption: 6.4 - 6.3 litres/100 km (5.6 - 5.5 litres/100 km), CO₂ emissions: 146 – 144 g/km / (127 - 126 g/km).

MINI Convertible John Cooper Works: 170 kW/231 hp, 0 – 62mph in 6.6 seconds (6.5 seconds), top speed: 150mph (150mph), fuel consumption: 7.3 - 7.0 litres/100 km (6.4 - 6.2 litres/100 km), CO₂ emissions: 166 – 161 g/km / (146 – 142 g/km).

With its 135 kW/184 hp electric motor, the MINI Electric provides emission-free driving fun. Power is transmitted via a single-stage automatic transmission. The high-voltage lithium-ion battery, located deep in the vehicle floor, has a gross energy content of 32.6 kWh, enabling a range of up to 145 miles as determined in the WLTP test cycle.

MINI Electric: 135 kW/184 hp, 0 – 62mph in 7.3 seconds, top speed: 93mph, energy consumption (weighted): 3.9-4.1 miles/kWh (15.9-15.2 kWh/100 km), CO₂ emissions: 0 g/km, range according to WLTP: up to 145 miles.

(Figures in brackets apply to vehicles with automatic transmission)

Retail pricing for the new models are as follows;

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com
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MINI Press Office Contacts:

Aisling Brogan

Corporate Communications & Events Manager

Tel: +353 86 014 6474

Email: aisling.brogan@bmw.ie

Media website:

www.press.bmwgroup.ie

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