Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW/258 hp, the second, a combustion engine-powered MINI JCW with 170 kW/231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.

The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.

The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.

The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
Alongside the MINI creative team, Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the two show cars - led by Matt Willey - complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2024.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2022 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

Ends


The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.


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MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480                   
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
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Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the Irish market. 

Munich. A new BMW Group Vision Vehicle provides a first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse X brings the aesthetics, technology, sustainability, and philosophy of the Neue Klasse to the Sports Activity Vehicles sector. The first fully-electric raised derivative on the new architecture will go into series production at Plant Debrecen (Hungary) in 2025.

“Together with the BMW Vision Neue Klasse, the BMW Vision Neue Klasse X showcases the breadth of our future BMW model line-up. The Neue Klasse reflects the variety of all the models that customers want today and in the future – from sporty sedan, with all its derivatives, to modern SAV family,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are underlining that the Neue Klasse is much more than just a car or a specific concept; it is redefining the BMW brand – and, at the same time, will be more BMW than ever.”

The company presented a clear picture of the brand's future as a sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision Vehicle now illustrates how BMW sees the future of its X models. The BMW Vision Neue Klasse X stands for an active lifestyle, efficient dynamics and a confident stance. Its design combines a clear exterior design language with a bright and spacious interior. Special lighting and sound effects enabled by the next generation of BMW iDrive enhance the intuitive digital user experience. The three main characteristics of the Neue Klasse – electric, digital and circular – are expanded here to include a fourth dimension. The driving pleasure that forms the core of the BMW brand is taken to the next level with drive and chassis control developed specially for the Neue Klasse and with the sixth generation of BMW eDrive technology. Its sustainability concept also ensures responsible production, operations, disassembly and recycling.

Innovative drive and chassis control: more dynamic performance, more precision, more efficiency.
A new type of drive and chassis control delivers a superior driving experience that is tailored to individual needs. It is based on a new software stack developed in-house by the BMW Group that will help the vehicles of the Neue Klasse guarantee a smooth drive at all times. Two out of four new super-brains will take the driving experience in the Neue Klasse to a new dimension.

“Neue Klasse means BMW driving at an even higher level,” explains Frank Weber, member of the Board of Management of BMW AG responsible for Development. “The BMW of the future will have four totally new super-brains: high-performance computers working smartly together on what, up until now, was processed separately. We developed the first super-brain completely in-house. It integrates the entire powertrain and driving dynamics with up to ten times more computing power. The second super-brain will enable the next quantum leap in automated driving,” Weber continues. “Going forward, we will combine four key control units in a single high-performance computer. The result will be more dynamic performance, more precision, more efficiency and even more fun to drive.”

Design: BMW X models reimagined with strong characters.
In combination with the two-box design of a BMW X model, the pared-down design language developed for the Neue Klasse also represents a major leap forward in both exterior and interior design. With its increased ground clearance, the fully-electric vehicle architecture offers new possibilities for an even more spacious interior. It allows for a long wheelbase, short overhangs and classic BMW proportions. Large window areas and the panoramic glass roof flood the interior with natural light, creating an airy spaciousness that is complemented by textiles in warm colours.

“The BMW Vision Neue Klasse X provides a look ahead to the X models of the Neue Klasse. The same principles apply to our Sport Activity Vehicles: electric, digital and circular,” says Adrian van Hooydonk, head of BMW Group Design.
“The X models will always remain strong in character: monolithic, clean and with a very distinctive vertical interpretation of the BMW light signature.”

The new brand look for the BMW X models also contributes to the Vision Vehicle’s strong presence. Vertically aligned LED units offer a fresh interpretation of BMW’s hallmark light signature. Front and centre is the BMW kidney grille, reimagined as a three-dimensional sculpture with vertically aligned and backlit contours. Together, the headlights and kidney grille create a lighting effect that is activated as the driver approaches the vehicle and continues in the interior.

The rear section is powerful and athletic. Rear lights that reach far into the centre provide a horizontal interpretation of the familiar BMW L shape. Its 3D-printed elements are individually controlled with variable light intensity to convey a particularly expressive depth effect.

Flush glass surfaces and the bright “Coral Silver” exterior paintwork give the BMW Vision Neue Klasse X a certain lightness. In the rear portion of the side windows, the brand’s signature Hofmeister kink is realised not through chrome edging, but with a “reflective print” that forms a transparent or reflective surface, depending on the viewing angle.

Custom user experience with BMW Panoramic Vision and HYPERSONX WHEEL personalised sound experience.
The slightly elevated seating position ensures a confident driving experience. The redesigned steering wheel with multifunction buttons, Central Display with intuitive touch control functionality and BMW Panoramic Vision, together with the advanced voice control of the BMW Intelligent Personal Assistant, serve as the effortless and intuitive interfaces for human-car interaction. BMW Panoramic Vision projects key information across the full width of the windscreen. It will be complemented in production models of the Neue Klasse by the enhanced BMW 3D Head-Up Display.

In the BMW Vision Neue Klasse X, the Central Display is elegantly integrated into the instrument panel, providing both front passengers with optimal access to all infotainment functions. The colours shown are not only transferred to the ambient light, but also to the backlit textile surfaces of the instrument panel.

The Personal Sound Experience, presented for the first time with the new HYPERSONX WHEEL, opens up further possibilities. With this digital function, car occupants can enjoy their favourite sound on any trip. The sound, generated in real time and adjusted with the tap of a finger on the HYPERSONX WHEEL, is an innovative contribution to the immersive and holistic user experience that transforms the interior of the BMW Vision Neue Klasse X into a personal experience space.

BMW eDrive technology: Sixth generation more efficient than ever.
In the Neue Klasse, overall vehicle efficiency reaches a new level. The latest, sixth generation of BMW eDrive technology is key to this. In addition to improved e-drive units, it also features new and now round lithium-ion battery cells, with a volumetric energy density more than 20 percent higher than that of the prismatic cells previously used. In combination with the transition to an 800-volt system, this will improve charging speed by up to 30 percent – allowing vehicles to charge enough for a 300-kilometre range in just ten minutes. The sixth generation of BMW eDrive also delivers up to 30 percent more range. When it comes to aerodynamics, the BMW Vision Neue Klasse X boasts an impressive new top figure: with drag reduced by 20 percent to a comparable model in the current line-up. New tyre designs and a special brake system for fully-electric vehicles help increase overall vehicle efficiency by up to 25 percent.

Reduced CO₂ footprint through more resource-efficient production and supply chain.
A completely plant-based, mineral-based and petroleum-free surface material “Verdana” was developed for the interior. It will be used in the BMW Vision Neue Klasse X in the lower portion of the door panelling and in the centre console. Maritime plastics are also being utilised for the first time for injection-moulded parts. In selected components, this secondary raw material, which is obtained, for example, from discarded fishing nets, already accounts for 30 percent.

The choice of materials and construction method enable easier disassembly of components and improved recyclability. The side skirts and front and rear apron attachments are also produced from recycled mono-materials. In this, the new design concept follows the principle of the BMW i Vision Circular presented in 2021, which relied extensively on mono-materials to optimise recyclability.

The Neue Klasse also heralds a new chapter in production history. BMW Group Plant Debrecen in Hungary was planned and developed as an iFACTORY.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the Irish market.

Munich. With its latest design concept, the BMW Vision Neue Klasse, the BMW Group is showcasing what the next generation of vehicles from its core BMW brand will look like. “The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era.”

The Vision Vehicle, which will be unveiled for the first time in public at the IAA Mobility 2023 International Motor Show in Munich, embodies a clear design language, with expansive surfaces and just a few distinctive lines, that has been pared down to the essentials. This approach accentuates signature features like the BMW kidney grille and the Hofmeister kink of the side window graphic, giving the design even more of a BMW feel. In the interior, the next generation of BMW iDrive guarantees a unique digital user experience that merges real and virtual worlds. Increased use of secondary raw materials, resource-efficient production and a fully-electric drive train with sixth-generation BMW eDrive technology reduces the carbon footprint of the Neue Klasse across the vehicle lifecycle.

“30 percent more range, 30 percent faster charging, 25 percent more efficiency – the Neue Klasse represents a major technological leap that will take EfficientDynamics to new heights. The same applies to its design – which could not be any more futuristic,” says Frank Weber, member of the Board of Management of BMW AG responsible for Development. “With the Neue Klasse, we have embarked on the biggest investment in the company’s history. We are not just writing the next chapter of BMW; we’re writing a whole new book. That’s why the Neue Klasse will certainly impact all model generations.”

New BMW design language: clear, elegant, timeless.
The exterior showcases design elements that will define the different Neue Klasse models. It is clear, elegant, timeless. The new, fully-electric vehicle architecture also opens up new possibilities for the interior design. “The design of the Neue Klasse is typically BMW and so progressive it looks like we skipped a model generation,” explains Adrian van Hooydonk, head of BMW Group Design.

Powerful wheel arches, the retracted greenhouse and steeply forward-slanting “shark nose” front-end are all characteristic BMW features. 21-inch aerodynamic wheels pay tribute to the classic cross-spoke design inspired by motorsports. At the same time, the almost monolithic vehicle body, with strong indentations at the front and rear, as well as large window areas, create a new aesthetic.

The luminous exterior paintwork in “Joyous bright”, with its subtle yellow hue, underscores the friendly, future-oriented personality of the BMW Vision Neue Klasse. Contrast is provided by black side skirts and bumpers. With a higher percentage of secondary raw materials and significantly reduced material variety, targeted improvements have been made to enhance circularity. An improved dismantling concept will also help optimise recycling of the vehicles of the Neue Klasse.

A fresh interpretation of the brand's signature design elements, like the BMW kidney grille and double headlights, transform the vehicle’s front-end into a single interaction area. A lighting effect with precise three-dimensional animation initiates intuitive interaction between the human and their vehicle as soon as they approach the car. E Ink elements in the lower portion of the side windows also feature in the exterior welcome scenario, directing attention to the sensor area that activates automatic door opening. Innovative technology similarly defines the design of the rear lights, with 3D-printed light elements that extend over several levels and are controlled in a targeted manner to create a unique impression of depth.

Providing vision: Next generation of BMW iDrive.
Analogue operating controls have been reduced to a minimum in the BMW Vision Neue Klasse. Human-car interaction takes place through the BMW Panoramic Vision, the Central Display and multifunction buttons on the steering wheel. The user experience is rounded out by the tried-and-tested voice control of the BMW Intelligent Personal Assistant. In this way, the next generation of BMW iDrive offers a modern interpretation of the driver orientation typical of the brand.

As it did with the introduction of the BMW iDrive controller in the centre console and the BMW Head-Up Display, the brand is once again leading the world with BMW Panoramic Vision, which will be available for the first time in the Neue Klasse. Information is projected at the ideal height into the driver's line of sight and, for the first time, across the entire width of the windscreen. This innovation will complement the enhanced BMW Head-Up Display in the production models of the Neue Klasse.

In the next generation of BMW iDrive, both the driver and front passenger are able to interact with information displayed on BMW Panoramic Vision, creating a shared user experience. Drivers can move content shown on the Central Display to the BMW Panoramic Vision with a simple gesture.

A coordinated choreography between the ambient lighting and graphic elements of the Central Display and BMW Panoramic Vision enriches the user experience – which can also be customised using My Modes. In My Mode ‘Sport’, specific displays are set against a yellow background to support dynamic driving. The new BMW iDrive is based on a highly integrated software architecture that consolidates data related to the driving experience and infotainment with data from the vehicle's electronics and electrical system and the BMW cloud. Interaction between human and vehicle can thus be tailored even more closely to the driving situation and individual needs, enabling a totally new perception of mobility.

Bright cord fabrics create a comfortable atmosphere inside the BMW Vision Neue Klasse. The light-coloured instrument panel supports the steering wheel, which is flattened at the top and bottom, as well as the Central Display with Matrix-Backlight in the outline of a parallelogram. A smartphone charging cradle and the glassy selector lever space on the centre console. The front seats are attached to the floor by a single bracket, freeing up additional legroom in the rear compartment, where passengers can enjoy the spaciousness created by having two individual seats. The design of the interior, which is completely free of decorative chrome or leather, helps optimise the carbon footprint of the production process.

CO2-reduced production, sixth-generation BMW eDrive technology.
Manufactured at the new plant in Debrecen entirely without fossil fuels and with much wider use of raw and secondary materials produced with reduced CO₂, the Neue Klasse will also provide significant impetus for resource-efficient individual mobility. High energy efficiency during the vehicle use phase will be ensured by optimising weight, air and rolling resistance, as well as through intelligent heat management, especially for the electric drive train, using sixth-generation BMW eDrive technology.

In addition to highly efficient electric motors, major advances in the new BMW eDrive technology include newly-developed round battery cells, with more than 20 percent higher energy density than that of the prismatic cells previously used. The sixth generation of BMW eDrive technology will improve the charging speed for Neue Klasse models by up to 30 percent, in addition to boosting their range by up to 30 percent. As a result of all these measures, overall vehicle efficiency will increase by up to 25 percent.

Innovations guarantee signature BMW driving pleasure for future generations.
Electrification, digitalisation and circularity are the core elements of the transformation that is being actively shaped by the BMW Group and began with the electrified models of the BMW i brand. The BMW i Vision Circular highlights the tremendous potential that can be leveraged by systematic implementing a circular economy that reduces consumption of raw materials and lowers CO₂ emissions. BMW i Vision Dee, on the other hand, shows how digital, human-centric technology can enrich the user experience.

All these topics are now coming together in the BMW Vision Neue Klasse, a vehicle that represents the whole range of technological innovations through which the BMW Group is demonstrating its future sustainability. The BMW Vision Neue Klasse signals the start of a new era of individual mobility that is rich in digital experiences, locally emission-free and circular in the long term – guaranteeing typical BMW driving pleasure for generations to come.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the Irish market.

Munich. The new MINI family all-electric models get sound worlds distinctive to the brand for an even more immersive driving experience. The repertoire includes completely new driving sounds in the interior, an unmistakable brand sound to distinguish it as a MINI in the exterior, jingles for the new MINI Experience Modes as well as new sound icons for information and warning functions.

"The new sounds are an integral part of the digital experience and individually tailored to the character of each of the new models. They make an emotive appeal to the passengers in the interior while shaping the acoustic perception to the outside world. They also make it sound as well as look as unmistakably a MINI,” says Oliver Heilmer, Head of MINI Design. These can be experienced for the first time in the new MINI Cooper Electric.

The new MINI Sound DNA is based on the essential brand values and exudes a positive, charismatic aura. The MINI Experience Modes become the stage for the completely newly created sound worlds. Analogue instruments, digital technology and artificial intelligence combine to generate sounds that simultaneously define it as MINI, convey information and arouse emotions.

Four driving sounds for an individual user experience.
The MINI “Core”, “Go Kart”, “Timeless” and “Balance” Experience Modes feature individually curated driving sounds that acoustically feed back to the driver during acceleration. These sounds are audible in the interior of the future MINI models, emotionalising the driving experience and also conveying an authentic yet informative impression of the driving situation.

The default sound world for the new MINI model family will be the “Core” driving sound. It is the only sound mode that is not only heard inside the vehicle, but outside it as well, as acoustic pedestrian protection. As a MINI brand sound, it sounds inviting, energetic and inspiring. “The new sound design for MINI is inspired by Nicolaus Copernicus, who depicts the heliocentric view of the world in which the planets revolve around the sun,” says Renzo Vitale, Creative Director Sound at the BMW Group. “We drew inspiration from the round shape of the OLED central display for the ‘Core’ driving sound. It reminds us of the sun radiating warmth. In an analogy to the planets, which each reflect the sunlight in their own way, we designed different sound components that vary depending on the driving situation.”

The MINI “Go Kart” driving sound was created for a particularly sporty driving experience. This features strongly pronounced pitch and load curves, forming a fitting sound backdrop for agile and dynamic driving.

Tradition and progress come together in the MINI “Timeless” driving sound. The engine sounds of conventionally powered models from the classic Mini to the MINI John Cooper Works GP were sampled and combined with a futuristic interpretation of the MINI “Core” driving sound to create an acoustic journey through time. The more intensively the vehicle accelerates, the more the sound morphs from the internal combustion engine past to the purely electric present.

A fourth soundscape opens up with the MINI “Balance” driving sound. It was originally designed for the MINI Vision Urbanaut and is based on the sounds experienced in a forest at different times of the day and night: from the babbling of a stream to the chirping of crickets and the rustling of the wind in the treetops. The resulting worlds of sound give a sense of relaxation and well-being on board the future MINI models.

Characteristic jingles and striking earcons.
The driving sounds for the future MINI family are assigned to the equally new Experience Modes. Their activation is announced with a characteristic jingle. This short sound sequence gets the occupants in the mood for the change to a new vehicle setting.

Another component of the completely new sound worlds for the new MINI family are known as earcons. Similar to optical icons, these serve as distinctive audible symbols to alert to certain events or information. Around 30 of these sound signals have been newly designed: from the acoustic accompaniment of the turn indicator to the seat-belt warning system and the Park Distance Control (PDC) tones. In future, they will fulfil their function as clearly identifiable signals with a distinctive and brand-typical sound, which will catch the attention of the occupants or warn of any dangers with their different sound characteristics and intensities.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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The BMW Group is sharing its vision of the future digital experience, both inside and outside the vehicle, at the Consumer Electronics Show (CES) 2023 in Las Vegas. BMW i Vision Dee is the futuristic mid-size saloon with a new and pared-down design language. The name “Dee” stands for Digital Emotional Experience – and that is precisely its aim: to create an even stronger bond between people and their cars going forward. Future digital functions will go far beyond the level of voice control and driver assistance systems we are familiar with today. The BMW Head-Up-Display extends across the full width of the windscreen, providing a glimpse of the next vehicle generation. From 2025 onwards, this innovation will be available in the models of the NEUE KLASSE. The BMW Group has also refined its use of colour-change technology. Having unveiled the BMW iX Flow Featuring E Ink, with the ability to change from black to white, at the last CES, BMW i Vision Dee can now curate its exterior in up to 32 colours. 

“With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion. That is the future for automotive manufacturers – and, also, for BMW: the fusion of the virtual experience with genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “At the same time, BMW i Vision Dee is another step on the road to the NEUE KLASSE. With this vision, we are looking far into the future and underlining the tremendous importance of digitalisation for our upcoming product generations.”

With its intelligent, almost human capabilities, BMW i Vision Dee accompanies drivers not only through real-life situations on the roads, but also in their digital environment.

“A BMW lives by its unparalleled digital performance. BMW i Vision Dee is about perfect integration of virtual and physical experiences,” said Frank Weber, member of the Board of Management of BMW AG responsible for Development. “Whoever excels at integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of car-building.”

BMW Mixed Reality Slider: into the virtual world in five steps
The BMW Mixed Reality Slider, in combination with the advanced Head-up Display, is the digital highlight and central operating control of BMW i Vision Dee. Using shy-tech sensors on the instrument panel, drivers can decide for themselves how much digital content they want to see on the advanced Head-Up Display. The five-step selection ranges from analogue, to driving-related information, to the contents of the communications system, to augmented-reality projection, right up to entry into virtual worlds. In parallel, dimmable windows can also be used to gradually fade out reality. Mixed reality can be experienced in BMW i Vision Dee in an immersive way that engages different senses without requiring any additional tools, creating a new dimension of driving pleasure for the user.

Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025
The BMW Group is known in the automotive sector as a trailblazer for the Head-Up-Display and has systematically refined this technology over the past two decades. In BMW i Vision Dee, projection across the entire width of the windscreen allows information to be displayed on the largest possible surface – which only becomes recognisable as a display once it is activated. In this way, the BMW Group demonstrates the huge potential of projection technology and BMW i Vision Dee visualises how a advanced Head-Up-Display could also be utilised in the future for the display and operating concept. The standard-production version of the BMW Head-up-Display extending across the full width of the windscreen will be used in the models of the NEUE KLASSE from 2025 onwards.

Welcome scenario with voice and phygital icons
The digital experience already begins outside the vehicle, with a personalised welcome scenario that combines graphical elements, light and sound effects. Natural language serves as the simplest, most intuitive form of interaction, enabling perfect understanding between humans and their vehicles. The headlights and the closed BMW kidney grille also form a common phygital (fusion of physical and digital) icon on a uniform surface, allowing the vehicle to produce different facial expressions. This means BMW i Vision Dee can talk to people and, at the same time, express moods such as joy, astonishment or approval visually. BMW i Vision Dee can also project an image of the driver’s avatar onto the side window to further personalise the welcome scenario.

World premiere for full-colour E Ink technology
Following the spectacular debut of the BMW iX Flow Featuring E Ink at CES 2022, the BMW Group is now unveiling a full-colour version of the E Ink technology in BMW i Vision Dee that will be used as the outer skin of the vehicle for the first time worldwide.

BMW i Vision Dee, rather than simply alternating between black and white, now showcases a multi-coloured, fully variable and individually configurable exterior. An ePaper film from the BMW Group’s cooperation partner, E Ink, is applied to the body to create this magical display of colour. Up to 32 colours can be displayed.

The body surface of the BMW i Vision Dee is divided into 240 E Ink segments, each of which is controlled individually. This allows an almost infinite variety of patterns to be generated and varied within seconds. The laser cutting process used to trim the films and the electronic control design were developed in partnership with E Ink. The adaptation of this technology for curved surfaces and the programming of the animations, were developed by BMW Group’s in-house engineers – enabling a form enabling a form of customisation that is unique throughout the automotive sector worldwide.

Reductive design – inside and out
The design of BMW i Vision Dee has been deliberately pared down to focus attention on the digital experience and the DNA of the BMW brand. The exterior is defined by the classic three-box saloon design that forms the core of the BMW brand. Traditional design elements, like the BMW kidney grille, twin circular headlights and the Hofmeister kink, are reimagined, with phygital icons replacing analogue elements. This gives BMW i Vision Dee its own digital, but human, character.

Inside, digitalisation goes hand in hand with reductive use of materials, operating controls and displays to ensure nothing distracts from the digital experience and the new feeling of enhanced driving pleasure. The unconventional design of the steering wheel, with its central vertical spoke, creates touchpoints that come to life when approached or touched and can be operated by moving the thumb. These phygital touchpoints control selection of the content projected onto the windscreen and, together with the Head-Up Display, thus support the principle of “hands on the wheel, eyes on the road”.

“With BMW i Vision Dee, we are showing how the car can be seamlessly integrated into your digital life and become a trusty companion. The vehicle itself becomes your portal to the digital world – with the driver always in control,” said Adrian van Hooydonk, head of BMW Group Design. “Implemented the right way, technology will create worthwhile experiences, make you a better driver and simply bring humans and machines closer together.”

Another milestone on the road to the NEUE KLASSE
The future of the BMW Group is electric, circular and digital. BMW i Vision Dee represents the digital aspect of this trio and will be another milestone on the road to the next vehicle generation, the NEUE KLASSE. The BMW Group will provide further insights and glimpses of the revolutionary vehicle concept of the NEUE KLASSE over the course of 2023.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

Munich. Digitisation is delivering an integrated user experience characterised by individuality and emotionalisation in the interior of current BMW models. The My Modes allow the driver to tailor the atmosphere in the interior entirely to their personal mood and the driving experience they want. With the BMW iX Flow featuring E Ink being presented on the occasion of CES 2022, the Munich-based premium car manufacturer is offering the prospect of a future technology that uses digitisation to also adapt the exterior of a vehicle to different situations and individual wishes. The surface of the BMW iX Flow featuring E Ink can vary its shade at the driver's prompting.

Frank Weber, Member of the Board of Management of BMW AG, Development: "Digital experiences won't just be limited to displays in the future. There will be more and more melding of the real and virtual. With the BMW iX Flow, we are bringing the car body to life."

The fluid colour changes are made possible by a specially developed body wrap that is tailored precisely to the contours of the all-electric Sports Activity Vehicle from BMW. When stimulated by electrical signals, the electrophoretic technology brings different colour pigments to the surface, causing the body skin to take on the desired colouration. Adrian van Hooydonk, Head of BMW Group Design: "The BMW iX Flow is an advanced research and design project and a great example of the forward thinking that BMW is known for."

The innovative E Ink technology opens completely new ways of changing the vehicle's appearance in line with the driver's aesthetic preferences, the environmental conditions or even functional requirements. The technology thus offers unprecedented potential for personalisation in the area of exterior design. The BMW iX Flow featuring E Ink demonstrates this potential to impressive effect. Against this background, the BMW Group is driving the development of the technology so that a new form of personalisation can be experienced both on the outside and in the inside of future production vehicles.

Already today, the colour chosen for a car is an expression of the driver's personality. The choice of exterior paints available for current BMW models covers a wide colour spectrum. In this way, the longing for a wildly expressive, extravagant, or sporty appearance on the outside can be taken into account as well as the desire for an understated, subtle or elegant appearance. New variants are added each year that reflect the characteristics of the model in question and that allow the brand to keep setting trends in the area of exterior design.

New technologies will provide a whole new level of decision-making freedom in the future. "This gives the driver the freedom to express different facets of their personality or even their enjoyment of change outwardly, and to redefine this each time they sit into their car," says Stella Clarke, Head of Project for the BMW iX Flow featuring E Ink. "Similar to fashion or the status ads on social media channels, the vehicle then becomes an expression of different moods and circumstances in daily life."

How a variable exterior colour can increase efficiency.
A variable exterior colour can also contribute to wellness in the interior and to the efficiency of the vehicle. This is done by taking account of the different abilities of light and dark colours when it comes to reflecting sunlight and the associated absorption of thermal energy. A white surface reflects a lot more sunlight than a black one. By implication, heating of the vehicle and passenger compartment as a result of strong sunlight and high outside temperatures can be reduced by changing the exterior to a light colour. In cooler weather, a dark outer skin will help the vehicle to absorb noticeably more warmth from the sun.

In both cases, selective colour changes can help to cut the amount of cooling and heating required from the vehicle's air conditioning. This reduces the amount of energy the vehicle electrical system needs and with it also the vehicle's fuel or electricity consumption. In an all-electric car, changing the colour in line with the weather can therefore also help to increase the range. In the interior, the technology could, for example, prevent the dashboard from heating up too much.

E Ink technology itself is extremely energy efficient. Unlike displays or projectors, the electrophoretic technology needs absolutely no energy to keep the chosen colour state constant. Current only flows during the short colour changing phase.

Millions of paint capsules in a custom wrap.
Electrophoretic colouring is based on a technology developed by E Ink that is most well-known from the displays used in eReaders. The surface coating of the BMW iX Flow featuring E Ink contains many millions of microcapsules, with a diameter equivalent to the thickness of a human hair. Each of these microcapsules contains negatively charged white pigments and positively charged black pigments. Depending on the chosen setting, stimulation by means of an electrical field causes either the white or the black pigments to collect at the surface of the microcapsule, giving the car body the desired shade.

Achieving this effect on a vehicle body involves the application of many precisely fitted ePaper segments. Generative design processes are implemented to ensure the segments reflect the characteristic contours of the vehicle and the resulting variations in light and shadow. The generative design algorithms enable the necessary formability and flexibility required to tailor the ePaper exactly to the design lines of the vehicle.

Laser cutting technologies guarantee high precision in generating each segment. After the segments are applied and the power supply for stimulating the electrical field is connected, the entire body is warmed and sealed to guarantee optimum and uniform colour reproduction during every colour change.

Munich. At Art Basel’s 2021 Miami Beach show, BMW M GmbH is presenting an expressive new vehicle concept on the global stage for the first time. The BMW Concept XM looks ahead to the most powerful BMW M car ever to go into series production, which is set to begin at the end of next year. At the same time, the BMW Concept XM shines the spotlight on standout aspects of the M brand. Electrification underpins an extraordinary driving experience which allows the driver to both glide along in near silence and enjoy the time-honoured pleasure of high performance, M-style. The BMW Concept XM provides a first glimpse of the new front-end design for BMW’s forthcoming luxury-class models. It will also introduce its audience to a highly progressive and distinctive take on BMW X model design and an all-new form of luxury and sense of space for the interior.

The series-production model – the BMW XM – will be built from the end of 2022 at BMW Group Plant Spartanburg in the USA, the most important sales market for the new high-performance car. BMW M will therefore be introducing its first standalone vehicle since the legendary BMW M1 in the year it celebrates its 50^th anniversary.  The BMW XM will be available in plug-in hybrid form only and exclusively as an M model.

The bold exterior styling of the Concept XM reflects the car’s exceptional performance attributes: dynamism, agility and precision, plus an all-electric range of up to 80 km. The newly developed M Hybrid drive system in the BMW Concept XM brings together a V8 engine and a high-performance electric motor to develop maximum output of 550 kW/750 hp and peak torque of 1,000 Nm (737 lb-ft). The first electrified vehicle from BMW M GmbH in the high-performance segment is therefore pointing the way for the future of the brand.

“The BMW Concept XM represents a complete re-imagining of the high-performance car segment,” says Franciscus van Meel, CEO of BMW M GmbH. “It underlines the ability of BMW M GmbH to break with established conventions and push boundaries in order to offer fans of the brand the ultimate driving experience. The series-production car – the first pure BMW M model since the legendary BMW M1 – also shows how we are approaching the step-by-step electrification of our brand.”

BMW M goes its own way in the luxury segment.
The BMW Concept XM sees BMW M GmbH forging a distinctive path in the luxury segment. The car’s exterior majors on presence and extrovert appeal. Inside the car, a special take on the driver-focused cockpit for which M models are renowned meets an all-new rear compartment design: with its high-comfort seats and illuminated, sculptural headliner, the M Lounge offers passengers a luxurious retreat.

“The design of the BMW Concept XM is an extravagant statement by BMW M in the heart of the luxury segment,” says Domagoj Dukec, Head of BMW Design. “It has a unique identity and embodies an expressive lifestyle like no other model in the BMW line-up.”

The front end: progressive design for maximum presence.
The BMW Concept XM debuts the new, progressive front-end design for BMW’s luxury-class models, a version of which will be seen for the first time in 2022 as part of the BMW model offensive in the luxury segment. The headlights have been split into two separate modules, a new design feature which creates a visually arresting appearance. The daytime driving light signature in the sharply styled, slim upper module is particularly eye-catching. The horizontal kidney grille sits boldly between the headlights and tapers towards the outer edges, producing a near-octagonal outline that emphasises the front end’s dynamic character. The black kidney grille elements are enclosed within an intricate surround and appear almost to be floating freely within a High-gloss Black surface. M-style double bars within the grille add to the perception of width. Eye-catching contour lighting sets off the grille to fine effect, ensuring the striking composition of kidneys and daytime driving lights is immediately recognisable in the dark as well. The new XM logo in the kidney grille and the large air intakes hint at the power of the V8 engine, which teams up with the electric motor to form the M Hybrid system.

M-specific details point to compromise-free performance.
The glasshouse of the BMW Concept XM rises up vertically, accentuating the front end’s strong, imposing feel. The colour of the roof contrasts with the black finish of the A-pillars. The windscreen seems to have an even heavier rake as a result, injecting modern dynamism into the front end. Slim LED searchlights have been incorporated into the roof above the A-pillars. The boldly sculpted bonnet extends the contours of the kidney grille back in the form of two power domes. A pair of air intakes in the bonnet mimic the appearance of the LED searchlights in the roof and add extra dynamic flair. Framing the statuesque body at its lower edge are the clean-cut black surfaces of the front apron. Triangular body-coloured blades at the outer edges accentuate the vertical air intakes while emphasising the sporty and robust stance of the BMW Concept XM.

The side view: an expression of unbridled dynamism.
The powerful and heavily contoured proportions of the BMW Concept XM highlight the car’s resolutely standalone identity and draw the eye to the coupé-like character of the body. The visually striking front end, long bonnet and stretched, sloping roofline present a characterful two-box design with a distinctive outline. The window graphic narrows significantly as it approaches the rear, enriching the dynamism of the side view.

The two-tone paint finish of the BMW Concept XM further accentuates its distinctive lines: the upper section is in matt gold-bronze, while the lower section sports the Space Grey metallic shade. Below the window graphic, a broad, High-gloss Black line – the “black belt” – separates the two exterior colours. The signature M exterior mirrors give the car a clean-cut and technical, sporty edge. The charging flap rearwards of the front-left wheel is a reminder of the M Hybrid drive system at work.

Throughout the side view, deliberately short character lines, which start off boldly before fading softly, accentuate the car’s agile, modern feel. The expressive rear lights extend well into the car’s flanks and create an eye-catching transition into the rear. The black cladding typical of BMW X models above the wheels and on the side skirts is very clearly defined and gives the body an elevated appearance. The elongated body sits on 23-inch light-alloy wheels, which bring extra power and solidity to the side view.

The rear : powerful stature and newly interpreted design.
The design of the rear end likewise accentuates the car’s powerful stature, and the BMW Concept XM cuts a low and sporty figure from this angle. The rear window is inserted almost seamlessly into the rear end. The fresh interpretation of the design can also be seen in the arrangement of the BMW logo, which is laser-etched into the window below each of the two cant rails. This is a stylistic reference to the BMW M1, to date the only example of a standalone model developed exclusively by BMW M GmbH.

Lower down at the rear end, prominently flared wheel arches draw attention to the car’s powerful stance on the road. Extremely slim and boldly L-shaped rear lights extending across almost the entire width of the rear add to the effect. The lights themselves have a dark appearance when not active, giving way to a precise and uniform shade of red when switched on. Dominating the rear apron are the characteristic twin tailpipes of BMW M models. The dual-branch, twin-tailpipe exhaust system employed here reduces backpressure for the V8 engine and also generates the emotionally rich M-typical soundtrack accompanying the engine’s imposing power delivery. The vertical arrangement and hexagonal interpretation of the tailpipes breathe new life into this classically iconic feature.

The interior design – high performance and extrovert luxury.
Inside the BMW Concept XM, the driver will find a distinctive M interpretation of driver-focused cockpit design. The lines and surface design of the instrument panel, centre console, door trim and seats give the ambience in the front compartment a progressive feel with their powerful geometry and high-quality materials. Brown, vintage-look leather, copper and carbon fibre create a bridge between luxury and motor sport. A bold trim element provides clear visual separation between the driver’s area and the other sections of the car.

Inside the cockpit area, a decorative surface made from carbon fibre with interwoven copper thread creates a sporty and exclusive base for displays, air vents and control/operating elements. The new BMW Curved Display screen grouping positioned above it creates a neat balance between traditional driver focus and modern digitality. Red accents on the steering wheel and centre console are M-specific references to the car’s sporting prowess. A trio of vertical elements presented in the three colours of the BMW M brand logo form the heart of the centre console.

Spacious and luxurious: the M Lounge.
The unwavering driver focus of the front compartment contrasts with the extravagant and luxurious lounge-like ambience in the rear of the BMW Concept XM. Special materials, visually powerful surfaces and expressive details turn the rear seats into the unique M Lounge, black-tinted rear side windows underscoring the abiding sense of privacy here. While warm brown leather dominates the cockpit, the rear is decked out in the rich colour shade Petrol. The large rear seat bench with its deep seat recesses forms an inviting space to relax. Only the diamond-shaped area of the head restraints – which provides the supporting function familiar from BMW M Sport seats in other models – is leather-trimmed. The lower sections of the seats offer high comfort and an exclusive couch character with their luxurious velvet upholstery and diamond quilting. Deep-pile carpeting with a diamond pattern adds to the exclusive impression.

Illuminated and sculptural: the headliner .
The visual highlight of the cabin is its headliner with a three-dimensional prism structure. A combination of indirect and direct lighting produces a relief-like structure which showcases the headliner as an exclusive work of art. Together with the ambient lighting, it highlights the BMW Concept XM’s blend of luxury and comfort to extremely striking effect. The ambient lighting can be activated in the three BMW M colours.

BMW Curved Display with M-specific user interface.
Based on the latest generation of BMW iDrive, the M-specific version of the control/operation system translates the high-performance character of the BMW Concept XM into the digital world. Showcased in the familiar three M colours, the user interface lends itself perfectly to a sporty driving experience. It visualises the modes of the hybrid drive system as well as the pure-electric driving mode with captivating aesthetic appeal. The BMW Curved Display provides the perfect stage for showing off this bespoke design and previews the user interface that will bring extra intensity to the driving experience in all future BMW M models.

Overview

• The BMW Concept XM embodies an expressive new vehicle concept: a zero-compromise BMW M with striking BMW X design language.

• The new, progressive front-end design of BMW’s forthcoming luxury-class models can be seen for the first time on the BMW Concept XM. The slim and iconic daytime driving lights and the eye-catching contour lighting of the kidney grille are the main focal points.

• The series-production model – the BMW XM – will be produced from the end of 2022 at BMW Group Plant Spartanburg in the USA, the most important sales market for the new high-performance model.

• BMW M GmbH will therefore be presenting the first standalone M model since the legendary BMW M1 in the year it celebrates its 50th anniversary.

• The BMW XM will be the first electrified high-performance model in the BMW M portfolio. It will be available as an M Hybrid only.

• The newly developed M Hybrid drive system combines a V8 engine with a high-performance electric motor. It generates maximum output of 550 kW/750 hp and peak torque of 1,000 Nm (737 lb-ft).

• The drivetrain enables an all-electric range of up to 80 km. The first electrified vehicle from BMW M GmbH for the high-performance segment therefore points the way for the future of the M brand.

• Vehicle design: Bold, robust and new – the expressive design of the BMW Concept XM represents an emotionally potent statement beyond all norms and conventions.

• Exterior design: The impactful exterior design forms a visually expressive silhouette that exudes presence. The strikingly sculpted surfaces and extravagant lines create a unique design language.

• Interior: With its exclusive materials and the luxurious M Lounge in the rear, the cabin reflects the groundbreaking character of the BMW Concept XM. The sculptural, illuminated headliner is a special highlight that gives the spacious rear compartment a sense of extravagance.

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

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Twenty years after the launch of the modern MINI, the latest model generation moves to the next stage of its evolution, with the MINI 3-Door Hatch, the MINI Electric, the MINI 5-Door Hatch and the MINI Convertible getting fresh new design and technology updates, bringing parity across the line-up.

"With the current model revision, the MINI has reached a level of maturity that makes it more exceptional in the small car segment with regard to design, product substance and premium quality, than ever before," says Bernd Körber, Head of the MINI brand. "The MINI is the original that stands out from the crowd and it continues to reinvent itself again and again."

New exterior look.
The refreshed exterior of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible models looks even more modern, with even more attention now focussed on the car’s central design features. The front-view is dominated by a larger radiator grille and its black, hexagonal surround, and the hallmark round MINI headlights. The position lights have been replaced by vertical air inlets to optimise aerodynamics and the central bumper strip is now in body colour, rather than black. The wheel arch has new contours, the side indicators have been redesigned to feature LED technology and at the back of the car, the fog light is now integrated into the rear apron as a narrow LED unit.

"The new MINI design is more modern – it’s fresher, clearer," says Oliver Heilmer, Head of MINI Design. "All innovations follow a common mission: Purify MINI! Less complexity, more individuality".

Three new exterior paint finishes, five new light-alloy wheels.
Adding to an expansive colour pallet, customers can now choose from three additional exterior body colours. Rooftop Grey is now available on all models, with customers also now able to choose Island Blue (previously only available on MINI Countryman) and the MINI Convertible gets an exclusive colour option with Zesty Yellow.

As part of the Piano Black Exterior option, the door handles, side scuttles, fuel cap, MINI logo on the bonnet and luggage compartment lid and model lettering and tailpipes of the exhaust system are now finished in high-gloss black, in addition to the surrounds of the headlights, radiator grille and rear lights.

Customers can also choose from five new wheels across all models, with Tentacle Spoke black design, Scissor Spoke (previously available on MINI Sidewalk Convertible only) and Pedal Spoke now being offered in 17-inch wheels. Pulse Spoke design and John Cooper Works wheels in Circuit Spoke black design are now offered in 18-inch options.

Each roof is unique: The Multitone Roof.
An innovative and unique roof-paint finish is offered on the MINI 3-Door Hatch, MINI Electric and the MINI 5-Door Hatch. The new Multitone Roof features a colour gradient from San Marino Blue through Pearly Acqua to Jet Black, created with a new painting technique. The three colour shades are applied one after the other in a wet-on-wet painting process, a paint finish called Spray Tech, which is fully integrated into the mechanised production process at MINI Plant Oxford. Slight deviations in the colour pattern occur due to changing environmental conditions during the painting process, so every MINI with a Multitone Roof is completely unique.

"The new Multitone Roof for the MINI is not only the most expressive form of contrast paint to date, it also takes the brand's hallmark ex-works customisation options to a new level," says Oliver Heilmer, Head of MINI Design. "And because every roof looks a little bit different and is so unique, it pays to look more closely than ever."

Dark headlights, brightly illuminated roads.
The inner housing of the round headlight is now offered in black, instead of the previous chrome, and a circular light band takes on the function of the daytime running lights and indicators.

Optional Adaptive LED headlights provide cornering light, matrix high-beam and bad weather light functions. When turning, a separate light beam automatically falls on the lane where the driver is heading and the matrix function provides four segments that can activate and deactivate independently to avoid dazzling other road users. When visibility is limited, the bad weather light acts as a dimmed cornering light to better illuminate the road.

Interior: Clear design, high-quality finish.
The redesigned interior of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible is sophisticated and modern. An 8.8-inch colour touchscreen display and Piano Black high-gloss surface are now standard and the audio control unit and function buttons for hazard warning lights and driver assistance systems are integrated more harmoniously into the circular control unit.

Chrome elements have been significantly reduced throughout the interior with the two outer air outlets framed by black panels. The internal air vents have been completely redesigned and are now embedded to be flush with the interior surface.

Sports leather steering wheel and digital cockpit as standard.
A newly-designed sports leather steering wheel with multifunction buttons will be part of the standard equipment of all model variants of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible. A new structure for the keypads optimises operation of the audio and telephone functions, voice control and driver assistance systems.

The digital display behind the steering wheel, already offered on the MINI John Cooper Works GP and MINI Electric, is now offered as standard on all new MINI 3-Door Hatch, MINI 5-Door Hatch and MINI Convertible models. The digital display in black panel design has a 5-inch diameter and shows key driving information, check-control messages and status displays of the driver assistance systems. In the MINI Electric, it also serves as a charging status indicator while connected to the power grid.

Choice of display colours and mood lighting: The new "Lounge" and "Sport” modes.
There is a choice of two colour schemes for the central instrument and digital cockpit displays, which can be selected in the control system menu. In "Lounge" mode, the content is displayed in a relaxing colour setting ranging between turquoise and petrol blue. If "Sport" mode is active, the screen backgrounds are red and anthracite.

In conjunction with the new Ambient Light option, the colour worlds of the displays can also be combined with the interior light control. There is a choice of six interior light colours for each of the two modes "Lounge" and "Sport". They can each be set using a toggle switch located in the upper area of the windscreen frame. Corresponding coloured light is then emitted from the laser-engraved LED ring of the central instrument, from the now indirectly illuminated undersides of the interior surfaces, along the contours of the door panels, at the driver's and passenger's door openers, from the base of the roof as well as in the front area of the centre console and in the foot wells. Ambient Light also illuminates the door handles and the entry areas on the driver and passenger sides.

Go-kart feeling redefined: Adaptive suspension optimising the balance between sportiness and comfort.
A new version of Adaptive Suspension, available for the first time on MINI, redefines the brand’s hallmark go-kart feeling. It achieves a noticeably optimised balance between sportiness and ride comfort through the use of continuous frequency-selective damping. An additional valve acting on the traction side takes over the task of smoothing out sudden pressure peaks within the damper. The damper force is adjusted within 50 to 100 milliseconds and depending on the driving situation and road conditions, the damping forces can be reduced by up to 50 percent.

An electric parking brake comes as standard on the MINI Electric and is also now available in the other model variants, in conjunction with an automatic transmission, the optional Driving Assistant and at least 17-inch light-alloy wheels.

Staying on course at all times: Lane departure warning and the new Active Cruise Control
The optional Driver Assistance Pack ensures maximum comfort and safety. The new lane departure warnings help the driver stay safely on their chosen course with the system registering markings at the edge of the lane and alerting the driver via steering wheel vibration if there is a risk of deviation. This pack also includes Active Cruise Control, which now also offers a Stop & Go function in conjunction with an automatic transmission. It automatically maintains the desired speed and the distance to vehicles ahead in four stages. The system uses data registered by the front camera, installed in the upper part of the windscreen frame, to adjust speed and distance according to the situation.

Classic, Sport and Exclusive get upgraded.
The MINI Classic, Sport & Exclusive trim packages have also been extended, offering customers a wider choice of exterior body colours, safety features and upholstery. Sport models now offer Intelligent Adaptive Suspension as standard, Piano Black Exterior, Chilli Red body colour, additional John Cooper Works badging and Dinamica Leather upholstery. Rear Park Distance Control is also included as standard.

Customers choosing the Exclusive trim, will now benefit from Enigmatic Black exterior colour, Anthracite Headlining, Rear Park Distance Control and Driving Modes. The MINI Yours Union Jack Soft-top roof on the MINI Convertible is standard.

A handful of individual options have been added to the line-up for the MINI Electric, allowing customers to further personalise their choice of Level 1, Level 2 or Level 3. For customers selecting Level 2, they can now add Roof Rails, Active Cruise Controller and Sun Protection Glass, as well as the new Piano Black Exterior. Those opting for Level 3 also have the option of adding Satellite Grey Leather upholstery.

Electric Collection
Alongside the Level 1, Level 2 and Level 3 models offered on the MINI Electric, an exclusive Electric Collection model is introduced, limited to just 300 customers in the UK. The Electric Collection is a fixed specification model and the only way to access new exterior paint choices on a MINI Electric. Based on the Level 3 model, it can be specified in either Island Blue or Rooftop Grey and comes with Multitone Roof, black mirror caps, Piano Black Exterior and 17-inch Electric Collection Spoke wheels, alongside model-exclusive exterior graphics.

In addition to the high standard specification of Level 3, the Electric Collection model includes unique door entry strips and steering wheel badging, Aluminium Interior trim and a zero-cost option to add a Panoramic Glass Sunroof.

New operating system with modern graphics display.
The operating system of the MINI 3-Door Hatch, MINI Electric, MINI 5-Door Hatch and MINI Convertible is now more advanced than ever before thanks to a new graphics display and further developed options for selecting and controlling the vehicle functions, audio system, hands-free telephone system, navigation and apps.  The screen display with symbols and text on new colour backgrounds has a modern look and menu items are now displayed as "live widgets" to be called up by swiping the touchscreen. Advanced connectivity features, audio and navigation features are available in optional packs, which have also been extended.

Navigation Pack offers customers a Navigation system, Apple Car Play and Real Time Track Information (RTTI) whilst Navigation Plus now also includes Head-up Display and Wireless Charging and Concierge Services. Comfort Pack now includes Comfort Access alongside Automatic Air-Con, Seat Heating, Storage Pack and Front Armrest.

Always connected to your MINI: The new MINI App.
The new MINI App offers an advanced user experience that is completely oriented towards a digital lifestyle, allowing drivers to contact their MINI at any time, in order to call up information on the car's status. Fuel levels or charge status can be seen quickly and you can send navigation destinations directly from your smartphone to the car.

Engines with MINI TwinPower Turbo Technology and Euro 6d emission standard.
Powerful and efficient petrol engines with three or four cylinders constitute the drive portfolio for the MINI 3-Door Hatch, the MINI 5-Door Hatch and the MINI Convertible. Their MINI TwinPower Turbo technology is made up of a turbocharging unit integrated into the exhaust manifold, direct petrol injection and variable valve timing. The 3-cylinder engines, each with a capacity of 1.5 litres, are available in two versions, with outputs ranging from 75 kW/102 hp to 100 kW/136 hp. The 2.0-litre 4-cylinder engine generates a maximum output of 131 kW/178 hp or 170 kW/231 hp in the two John Cooper Works models. Thanks to consistently optimised emission control technology, which includes a petrol engine particulate filter, all model variants comply with the Euro 6d emission standard.

The combustion engines of the MINI 3-Door Hatch, MINI 5-Door Hatch and MINI Convertible are combined with a 6-speed manual gearbox as standard.

Three drive units are available for both the MINI 3-Door Hatch and the MINI-5 Door Hatch:

MINI 3-Door Hatch One: 75 kW/102 hp, 0 – 62mph in 10.1 seconds (10.2 seconds), top speed: 121 mph (121 mph), fuel consumption: 5.0 - 4.9 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 115 – 111 g/km / (114 – 109 g/km).

MINI 3-Door Hatch Cooper: 100 kW/136 hp, 0 – 62mph in 7.9 seconds (7.8 seconds), top speed: 130 mph (130 mph), fuel consumption: 5.2 - 5.0 litres/100 km (5.0 - 4.8 litres/100 km),CO₂ emissions: 118 – 114 g/km / (114 – 109 g/km).

MINI 3-Door Hatch Cooper   S: 131 kW/178 hp, 0 – 62 mph in 6.8 seconds (6.7 seconds), top speed: 146 mph (146mph), fuel consumption: 6.1 - 6.0 litres/100 km (5.3 - 5.2 litres/100 km), CO₂ emissions: 139 – 138 g/km / (120 – 119 g/km).

MINI 5-Door Hatch One: 75 kW/102 hp, 0 – 62mph in 10.3 seconds (10.5 seconds), top speed: 119mph (119mph), fuel consumption: 5.1 - 4.9 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 116 – 112 g/km / (115 – 110 g/km).

MINI 5-Door Hatch Cooper: 100 kW/136 hp, 0 – 62mph in 8.2 seconds (8.1 seconds), top speed: 129mph (129 mph), fuel consumption: 5.2 - 5.1 litres/100 km (5.0 - 4.8 litres/100 km), CO₂ emissions: 120 – 116 g/km / (115 – 110 g/km).

MINI 5-Door Hatch Cooper S: 131 kW/178 hp, 0 – 10 62mph in 6.9 seconds (6.8 seconds), top speed: 146 mph (146 mph), fuel consumption: 6.3 - 6.2 litres/100 km (5.4 - 5.4 litres/100 km), CO₂ emissions: 143 – 141 g/km / (124 – 123 g/km).

Three engines are available for the MINI Convertible:

MINI Cooper Convertible: 100 kW/136 hp, 0 – 62mph in 8.8 seconds (8.7 seconds), top speed: 129mph (129mph), fuel consumption: 5.4 - 5.2 litres/100 km (5.4 - 5.2 litres/100 km), CO₂ emissions: 123 – 119 g/km / (123 – 118 g/km).

MINI Convertible Cooper S: 131 kW/178 hp, 0 – 62mph in 7.2 seconds (7.1 seconds), top speed: 143mph (143mph), fuel consumption: 6.4 - 6.3 litres/100 km (5.6 - 5.5 litres/100 km), CO₂ emissions: 146 – 144 g/km / (127 - 126 g/km).

MINI Convertible John Cooper Works: 170 kW/231 hp, 0 – 62mph in 6.6 seconds (6.5 seconds), top speed: 150mph (150mph), fuel consumption: 7.3 - 7.0 litres/100 km (6.4 - 6.2 litres/100 km), CO₂ emissions: 166 – 161 g/km / (146 – 142 g/km).

With its 135 kW/184 hp electric motor, the MINI Electric provides emission-free driving fun. Power is transmitted via a single-stage automatic transmission. The high-voltage lithium-ion battery, located deep in the vehicle floor, has a gross energy content of 32.6 kWh, enabling a range of up to 145 miles as determined in the WLTP test cycle.

MINI Electric: 135 kW/184 hp, 0 – 62mph in 7.3 seconds, top speed: 93mph, energy consumption (weighted): 3.9-4.1 miles/kWh (15.9-15.2 kWh/100 km), CO₂ emissions: 0 g/km, range according to WLTP: up to 145 miles.

(Figures in brackets apply to vehicles with automatic transmission)

Retail pricing for the new models are as follows;

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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MINI Press Office Contacts:

Aisling Brogan

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Tel: +353 86 014 6474

Email: aisling.brogan@bmw.ie

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Munich. The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe. The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure. The BMW Concept i4 represents a look ahead to the BMW i4, slated to enter production in 2021 as the BMW Group’s first all-electric model in the premium midsize class. It provides a whole new take on the dynamic excellence for which BMW is renowned and blends a modern, elegantly sporty design with the spaciousness and functionality of a four-door Gran Coupe – all while generating zero local emissions.

“The BMW Concept i4 brings electrification to the core of the BMW brand,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The design is dynamic, clean and elegant. In short: a perfect BMW that happens to be zero emission.” The drivetrain’s standout numbers include a range of 600 km (373 miles/ WLTP), output of up to 530hp, 0 – 100 km/h acceleration of approximately 4.0 seconds and a top speed in excess of 200 km/h. However, the driving qualities of the BMW Concept i4 cannot be expressed in figures alone. The virtually silent delivery of power creates an entirely new sensation of dynamism.

“The design of the BMW Concept i4 shows fantastic proportions, a powerfully expressive character and, of course, a lot of attention to detail,” adds Domagoj Dukec, Head of BMW Design. “With the BMW Curved Display, we have redefined BMW’s signature driver focus in an extremely elegant way. At the same time, the BMW Concept i4 transports a feeling of sustainable driving pleasure.” As part of the package, the Concept i4 includes several exterior and interior design elements which will make an appearance in both the BMW i4 and other electrically-powered production vehicles.

The exterior – electrifying aesthetics.

The modern, elegant exterior represents a deliberate counterpoint to the dynamic flair of the driving experience. The perfectly resolved Gran Coupe proportions create an authentic, modern and confident appearance. The long wheelbase, fastback roofline and short overhangs form a basic profile brimming with elegance and dynamism. With its four doors, the BMW Concept i4 offers not only a high level of everyday usability and practicality, but also a much larger interior than the car’s modern and dynamic proportions would immediately suggest.

Clear surfaces and aerodynamic details.

Crisp, smooth lines and taut volumes merge into a rich, smoothly contoured sculpture and create a clear surfacing language. The modern exterior paint shade Frozen Light Copper reprises a colour nuance displayed by the BMW Vision iNEXT and showcases the interplay of surfaces to visually stunning effect. Blue elements in the front end, flanks and rear end point to the car’s BMW i origins. They shine a spotlight on the signature BMW i icons and bring the technology below the surface to the fore – for example, the kidneys in their role as an intelligence panel, the mouldings in the side skirts concealing the battery technology, and the diffuser elements in the rear end, which fill the design space vacated by exhaust tailpipes and enhance aerodynamic efficiency.

A host of other aerodynamic measures maximise the car’s electric range. The blanked off kidney grille and clear aero lips provide detail examples of sophisticated airflow engineering at work. Another distinctive area of the car are the wheel rims. These have been designed exclusively for the BMW Concept i4 and blend aerodynamic and lightweight design; smooth – and therefore aerodynamically optimised – surfaces contrast with ultra-low-weight, high-strength spokes. The rims extend the car’s palette of colours and materials, emphasising its luxurious overall character.

The front end – the eye-catching face of a new era.

The front-end treatment of the BMW Concept i4 presents the familiar BMW icons in a new look, lending a visually powerful face to the electric age at BMW. The prominent, closed-off kidney grille provides a tangible connection between the past and future of BMW. The BMW icon also gains new functionality: With no combustion engine to require cooling, the grille now serves primarily as an “intelligence panel” housing various sensors. The grille teases the technology behind the scenes with a special design for this model. The headlights likewise provide a bridge between the past and the future; the classical four-eyed front end is reprised here with a very modern and pared-back interpretation. Two intricate, freestanding LED elements on either side integrate all of the requisite light functions. Clean surfaces and a small number of crisp lines around the grille create a contemporary front-end graphic with considerable visual impact. A BMW i-style blue accent in the grille surround sets the seal on the front-end styling.

Taking the first steps with the new BMW brand identity.

In the course of the BMW Concept i4 presentation BMW is unveiling the brand’s new look for the first time. The new logo for communications also provides the basis for the badge on the BMW Concept i4. Its two-dimensional and transparent design ensures seamless integration and brings the special exterior colour shade Frozen Light Copper to even greater prominence. The concept car not only has the task of looking ahead to the future in terms of aesthetics, technology and innovation, it also explores the design potential within our BMW trademark.

Striking rear end with aerodynamic features.

The rear of the BMW Concept i4 sits low over the road and cuts a broad, horizontally emphasised figure. The surfaces progress across the rear in a smooth and luxuriant movement, and give it a very modern and calm appearance. The long, slim L-shaped rear lights continue the theme. Below the rear lights, the inward-angled surfaces form aerodynamics-enhancing lips and incorporate vertical air outlets. The verticality of the design here emphasises the car’s sporting stance. Further down, the rear apron has a forceful presence and enhances aerodynamic efficiency. Where exhaust tailpipes would once have been found, diffuser elements in BMW i Blue indicate the presence of a pure-electric drive system and reference the design of the BMW i Vision Dynamics.

The interior – innovation meets minimalism.

The interior of the BMW Concept i4 focuses on those times when the driver chooses to pilot the car themselves. To this end, every element in the front of the cabin is trained on the driver. The new BMW Curved Display teams up with the steering wheel to reveal a new take on driver orientation and offers a look ahead to the display in the production versions of the BMW iNEXT and BMW i4. Here, the presentation surfaces of the information display and Control Display merge into a single unit inclined towards the driver. This screen grouping optimises presentation of information and makes the display’s touch operation more intuitive. Advanced display tech with non-reflective glass also removes the need for a shroud to shade the displays and therefore contributes to an extremely uncluttered and airy cockpit.

The BMW Curved Display encompasses a large proportion of the section in front of the driver and above the centre stack, and gives the front area a very modern appearance. Its slim, borderless form exudes quality and sophistication. Almost all operating functions are integrated into the display as part of an overall approach centred on reducing the number of haptic controls to the minimum. Even the climate control system now works by touch control.

Focus on the essential.

The front section of the interior around the BMW Curved Display also majors on pared-back design. The understated use of different materials and the fundamental arrangement of controls creates a modern yet also luxurious ambience. With this in mind, elements such as air outlets are integrated almost invisibly into the overall geometry and concealed behind strong patterns.

Accent strips in warm Gold Bronze blending to chrome lend the interior a high-class touch. The central control panel replaces a traditional gear lever with a toggle-type shifter. Elements such as the iDrive Controller and seat memory buttons in the doors are finished in a classy crystal glass. The cloth/leather combination for the seats – composed of microfibre with line graphics and natural leather tanned using olive leaf – sets a high-quality and sustainable seal on the interior. The overall result is a clearly structured, bright and airy cabin which brings across the tranquillity and authority of electric drive systems.

Spacious rear compartment.

Rear-seat passengers are greeted by a generously-sized compartment offering levels of headroom and legroom that exceed expectations of a coupe. Integral head restraints for the front and rear seats add further to the sporting feel. The cut-out in the head restraints is a classy detail that references sporty BMW models from the current line-up.

The rear seats extend the horizontal graphic emerging from the doors to create a lounge feel in the rear. Meanwhile, the outer seats reprise the dynamic form of the front seats, heightening the sporting flavour. They also use very little stitching, which further emphasises the clean and modern feel.

Further developed user interface design with Experience Modes.

The screen grouping with new BMW Curved Display provides a digital gateway into the electric age at BMW. Look and feel are clearly influenced by the latest electronic devices and have been made deliberately less “automotive” in nature. In the display itself, flat layers provide considerable visual depth. Overall, the BMW Curved Display and new presentation approach combine to provide a first-class content-viewing experience.

Three different Experience Modes enable users to explore the various facets of the electric drive system and provide a look ahead – in terms of visuals at least – to the next-generation operating system from 2021. The sometimes emphasised visual differentiation between the three Experience Modes (“Core”, “Sport” and “Efficient”) spans everything from how the user experiences the display and graphics to how the interior is presented. Ambient lighting in the dashboard, doors and (indirectly) below the display indicate the technical adjustments taking place.

“Core” mode introduces the driver’s area to an updated interpretation of the four “widgets” familiar from the display concept of existing models. Here, the graphics reprise the pattern above the air vents and the Gold Bronze accent colour, consciously referencing the car’s interior design. In the area where the central display used to be positioned, a map and widgets now line up alongside one another. The user can navigate around the diagonal widgets using a swipe movement and arrange them intuitively by drag-and-drop. This allows them to adapt the display to their personal preferences.

In “Sport” mode, the “widgets” come closer together and create a focussed view. Sideways movements behind the zones are used to show how tight the next corner is, facilitating anticipatory driving. This form of content presentation also allows effective peripheral viewing. The right-hand area of the display shows specific functions in a similar way to BMW M’s lap timer app.

“Efficient” mode debuts an “Assisted Driving View”, which shows the driver what the car’s sensors are detecting. This Experience Mode opens up deeper insights into the car’s technology, such as how it communicates with its surroundings. In the BMW Concept i4, the focus here is on anticipatory and efficient driving, and key information for efficient driving is incorporated. The right-hand area of the display shows additional vehicle information, such as the charge level and range.

The sound of the BMW Concept i4.

The BMW Concept i4 is not only characterised by its individual design, but also by its own visionary and unique sound. It was developed under the brand name of BMW IconicSounds Electric by world renowned composer Hans Zimmer together with BMW Sound Designer Renzo Vitale. BMW IconicSounds Electric aims to emotionalise BMW's electric vehicles and make them audible using individual sound worlds. The sound of the BMW Concept i4 achieves this to perfection – it combines BMW’s past and future. It gives the driver the feeling that there are no limits of expression. The sound is manifold, surprising and it provides a sense of lightness and transparency. The sound worlds of the BMW Concept i4 range from the driving sounds in "Core" mode to the more intense and pronounced sounds of "Sport" mode. Also included are the sounds of the door opening and the starting scenario.

The technology as earmarked for the upcoming BMW i4.

Fifth-generation BMW eDrive technology is a defining feature of the BMW i4 and therefore also of future electric mobility. The BMW iX3 due to go into production in 2020 will lead the way in the application of the new tech, which will be introduced in a number of electrically powered BMW vehicles – such as the BMW iNEXT and BMW i4. The electric motor, power electronics, charging unit and high-voltage battery using fifth-generation BMW eDrive technology are all-new developments enabling the BMW Group to take another significant step forward in the field of electrified drive systems. The electric motor developed for the BMW i4 generates maximum output of up to 390 kW/530 hp, which ranks it alongside a current BMW V8 combustion engine. Its instantaneous power delivery gives the BMW i4 standout performance attributes and exceptional efficiency.

The fifth generation of BMW eDrive also brings a newly designed high-voltage battery with the very latest battery cell technology. The version of the battery developed for the BMW i4 impresses with its extremely slim construction and optimised energy density. It weighs roughly 550 kilograms, has an energy content of around 80 kWh and achieves an operating range of up to 600 km (373 miles) in the WLTP cycle.

All in all, fifth-generation BMW eDrive technology sets new standards in terms of power density, efficiency and range in locally emission-free driving.

Series production of the new BMW i4.

Series production of the new BMW i4 will begin in 2021 at the BMW Group’s main plant in Munich. This means that, in the future, combustion-engined vehicles, plug-in hybrids and all-electric vehicles will be manufactured on the same assembly line in Munich.

Integrating the BMW i4 into the existing production system represents a challenging task for Plant Munich. The body concept of the BMW i4 differs from the architectures of the vehicle models produced at the plant to date due to the need to accommodate its high-voltage battery. Approximately 90 per cent of the existing production equipment in the body shop can be incorporated into the process, i.e. adapted to manufacture of the i4. However, the remaining ten per cent – especially the machinery involved in building the rear structure – will need to be newly built.

A separate new piece of equipment will be fitted in the assembly halls for installation of the high-voltage battery, as the battery needs to be fitted in the car from below. A particular challenge in the conversion/installation process are the crowded structures of the assembly halls. Working within these tight confines, old machinery will have to be removed and new equipment installed and brought on stream within a six-week period. This requires long-term planning and precise implementation.

The company is investing a total of around 200 million euros in Plant Munich to bring series production of the BMW i4 to fruition.

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the Irish market.

Munich. The heart of the BMW brand beats in the premium segment of the mid-range category. Along with the BMW 4 Series Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it is the BMW 3 Series that brings out the qualities that are key to hallmark brand driving pleasure in a particularly concentrated form. Now BMW is transferring the brand's characteristic core features to the age of electric mobility – the central purpose in developing the BMW i4. The BMW Group's first purely electrically powered model for the premium mid-range combines driving dynamics, sporty and elegant design, premium quality and the spacious comfort and functionality of a four-door Gran Coupé with locally emissions-free mobility. This heralds a new era of driving pleasure.

The future of electric mobility will be shaped by fifth-generation BMW eDrive technology, for which the BMW iX3 – to be produced from 2020 onwards – will act as a pioneer, followed by the BMW iNEXT and the BMW i4. With fifth-generation BMW eDrive technology, which also includes the latest innovations in the field of battery cells, the BMW i4 sets new standards in sporty performance, achieving a range of some 600 kilometres.

The development of the BMW i4 is part of a comprehensive product offensive by the BMW Group in the field of models with electrified drive. The company currently has the biggest range of all-electric and plug-in hybrid models within the competitive field. By 2023, the BMW Group will have 25 models with electrified drive in its program. With a model portfolio that includes efficient combustion engines as well as modern plug-in hybrid and purely electric drive, the BMW Group as a globally operating company is taking into account the varying requirements and preferences of its customers in different regions of the world. Irrespective of the type of drive selected, all current and future models feature hallmark brand driving pleasure as part of their specific characteristics.

Fifth-generation BMW eDrive technology for optimised dynamics, efficiency and range.

The drive technology of the BMW i4 sets new standards in terms of power density, efficiency and range in locally emissions-free driving. The electric motor, power electronics, charging unit and high-voltage battery have been entirely newly developed. Together they form the BMW eDrive technology of the fifth generation, with which the BMW Group has made further significant advancements in the field of electrified drive. From 2020 onwards, fifth-generation BMW eDrive technology will be introduced first in the BMW iX3 and then in the BMW iNEXT and BMW i4. The electric motor developed for the BMW i4 delivers a maximum output of around 390 kW/530 hp, reaching the level of a V8 engine in current BMW models fitted with a combustion engine. Its spontaneous power delivery gives the BMW i4 outstanding performance characteristics and exceptionally high efficiency.

The fifth generation of BMW eDrive also includes a newly designed high-voltage battery featuring the latest battery cell technology. The design of the high-voltage battery developed for the BMW i4 is characterised by its extremely flat design and optimised energy density. With a weight of some 550 kilograms, it has an energy content of around 80 kWh. This gives the BMW i4 a range of approximately 600 kilometres.

Gran Coupé with characteristic design and performance features.

The all-electric BMW i4 will be produced from 2021 onwards and subsequently launched on the global automotive markets. The new model will be manufactured at the company's main plant in Munich, where other vehicles produced include the BMW 3 Series Sedan with conventional combustion engine and plug-in hybrid drive, the BMW 3 Series Touring with conventional drive and from summer 2020 also with plug-in hybrid drive, the BMW 4 Series Coupé and the BMW M4 Coupé (fuel consumption combined: 10.0 – 9.3 l/100 km; combined CO₂ emissions: 227 – 213 g/km). In addition to the sporty, elegant design that is typical of a 4-door coupé of the brand, the BMW i4 is characterised by impressive performance features. The BMW i brand's first Gran Coupé accelerates from zero to 100 km/h in around 4.0 seconds, achieving a top speed of more than 200 km/h.

A flexible vehicle architecture, the flat, low-positioned high-voltage battery and the compact drive technology create a high degree of freedom in realising a model-specific design. The BMW i4 combines the characteristic proportions of a 4-door coupé with the typical design features of a BMW i model. Dynamically stretched lines and a precise surface design go hand in hand with aerodynamically optimised exterior features as well as sustainability accentuations that are specific to BMW i. High entry and exit comfort for the rear passengers and a spacious, variable interior ensure high suitability for both day-to-day trips and long-distance travel. As such, the BMW i4 can be clearly identified as a BMW Gran Coupé – and equally clearly as an electrically powered vehicle.

Modular, flexible drive and battery storage technology.

The electric drive component of the BMW i4, its charging unit and high-voltage battery are all developed in-house by the BMW Group. Production is carried out in-house or according to BMW Group specifications. Here, the experience gained from development of the previous generations of BMW eDrive technology is consistently tapped into with the aim of optimising all components on an ongoing basis.

The BMW Group's comprehensive expertise in the field of electrified drive systems forms the basis for a scalable modular system whose components can be integrated into different vehicle concepts with great flexibility. Fifth-generation BMW eDrive technology comprises a highly integrated drive system in which the electric motor, transmission and power electronics are accommodated in a single housing. This drive system is compatible with all vehicle concepts and will be available for different models in a range of output levels. The highly integrated design of the system allows a significant increase in power density as well as a reduction in weight and manufacturing effort. Production of future-generation electric motors will no longer require materials categorised as rare earths.

The next generation charging unit is characterised by a uniform package suitable for all future vehicle architectures. It can be used in plug-in hybrid models as well as in purely electrically powered vehicles and is designed for a charging capacity of up to 150 kW. This allows the high-voltage battery of the BMW i4 to be charged to around 80 per cent of its full energy content in around 35 minutes. This results in a charging time of around six minutes for a range of 100 kilometres.

In the field of high-voltage batteries, too, the advancements introduced with the fifth generation of BMW eDrive technology are based on the BMW Group's in-depth expertise and years of experience. The company has an exceptionally high level of know-how both in the field of battery cell technology and in the manufacture of model-specific high-voltage batteries. This lays the foundation for continuous optimisation of the batteries – both in future plug-in hybrid models and in purely electrically powered vehicles. The BMW Group has been manufacturing modules and model-specific high-voltage batteries for vehicles with electrified drive systems since 2013. An independently developed modular system with a flexible arrangement of the modules enables integration of batteries developed in-house into various vehicle concepts. Consistent ongoing development work is dedicated to optimising the basic characteristics of the battery cells as well as the structure of the modules and their arrangement in the respective model-specific storage unit. For example, the batteries used in the BMW i4 and other future electric vehicles have a higher number of cells per module, a reduced number of components, a more compact design and increased flexibility with regard to their geometry.

With the establishment of the Battery Cell Competence Centre in Munich, the BMW Group has further expanded its research and development expertise in this area, which is crucial to the future of electromobility. The focus is on fundamental research in areas where there is an impact on customer-related factors such as energy density, accessible peak output, service life, safety, charging characteristics, response at different temperatures and manufacturing costs. At the new Battery Cell Competence Centre, research is being conducted in particular into the potential for further optimisation of cell chemistry and cell design. The selection and composition of materials for the anode, cathode, electrolyte and separator as well as the format of the battery cells made of these materials will have a key impact on the quality of high-voltage batteries used in future models with electrified propulsion.

Munich. The BMW Group is pushing ahead with its electrification strategy by extending the reach of its all-electric mobility offering to the company’s core brands. The BMW Concept iX3 – presented for the first time at the Auto China 2018 show in Beijing – offers a look ahead to the expansion of the model line-up in this area. The first model from the BMW brand to be driven purely by electric power will be a fully-fledged Sports Activity Vehicle (SAV) – and without compromises when it comes to functionality and comfort.

The BMW Concept iX3 underscores the BMW Group’s resolve to further strengthen its leading position in the field of electric mobility. The expansion of the company’s range of vehicles offering locally emission-free mobility is one of the central spheres of activity defined by the Automated, Connected, Electrified and Services (ACES) technological fields, on which the company is driving forward the transformation of the mobility sector as part of its NUMBER ONE > NEXT strategy.

The expansion of locally emission-free mobility vehicles is one of the key areas of centralized action, alongside with automated driving, high-end connectivity and new digital services, which are driving the company’s transformation of the mobility industry as part of the NUMBER ONE> NEXT strategy. Under the generic term "iNext", and as an enabler for the entire BMW Group, the future-model-kit is now being developed, in which the BMW Concept iX3 is playing a key role

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Among the innovations showcased in the BMW Concept iX3 is the fifth generation of BMW eDrive technology. A key benefit of this electric drive technology of the future is the grouping together of the electric motor, transmission and power electronics within a new, separate electric drive component. Plus, the fifth-generation electric drive system also includes new and more powerful batteries. This fresh package of technology brings considerable advances in terms of performance characteristics, operating range, weight, packaging space and flexibility – and will be making its debut in the purely electrically-driven SAV.

The unparalleled technological expertise of BMW i has also played a prominent role in the development of the fifth-generation electric drive system, providing further evidence of BMW i as a nerve centre for sustainable mobility. The transfer of the drive system technology originally developed for BMW i cars into vehicles from the BMW Group’s core brands is entering a new dimension here.
Fully electrified vehicles of the core brand will in future bear a BMW i brand logo. This is visible in the concept vehicle both in the side and in the rear. BMW eDrive technology today already is part of the plug-in hybrid drive system employed by the BMW iPerformance models and MINI Cooper S E Countryman ALL4. In the BMW Concept iX3, the next, highly integrated development stage of this technology delivers all-electric mobility. The future series-production version of the electrically powered SAV will therefore also benefit from the technological basis underpinning the powertrain of the BMW iNext, due to be presented in 2021.

Flexible architecture enables sustainable mobility.

With the world premiere of the BMW Concept iX3, the BMW Group is opening a new chapter in its electrification strategy. The future will see the company’s flexible, further developed vehicle architectures accommodating all types of front-wheel, rear-wheel and all-wheel drive. This will pave the way for models from all the company’s brands to be equipped with different drive system variants. And that means a pure combustion engine, plug-in hybrid drive system or battery-electric solution can be integrated into any model, as desired.

The launch of the fifth-generation electric drive system technology once again makes integration into different vehicle architectures significantly easier. The individual components of this new BMW eDrive technology stand out with their lower weight, scalability and extremely compact construction. Added to which, they fit into a flexible modular design structure and can therefore be utilised in a variety of different ways. BMW’s approach to highly integrated electric drive system technology can in future be applied to a large number of different models.

In order to exploit this potential, the vehicle architectures of current and future models from all the company’s brands will allow for the integration of different drive system variants. In this way, the BMW Group will be able to meet the ever increasing need for electrified vehicles with a wealth of different variants tailored to meet specific demand. The BMW X3, on which the concept vehicle is based, is one of the first models whose architecture demonstrates this flexibility. In addition, the BMW Concept iX3 features a specially developed rear axle subframe and specific chassis integration.

Scalable components, flexible production.
The fifth-generation BMW eDrive technology is distinguished by its extremely compact design. The electric motor, transmission and power electronics are now grouped into a single component, making it much easier to integrate them into different vehicle architectures. Plus, their modular construction enables them to be adapted to the performance levels required and the available space. Another notable element is that the electric motor does not need any rare earths, which means the BMW Group is not dependent on their availability.

The modular design approach has also been further optimised in the development of the next-generation high-voltage battery. The experience amassed by BMW i and the company’s established expertise in the areas of cell technology and cell design have been rigorously applied to further enhance the performance, energy content, charging capability and durability of the battery. Moreover, production of battery cell prototypes enables full analysis and understanding of the value creation processes for the cells and prepares potential suppliers for cell production according to specific requirements.

Like the vehicle architectures and eDrive technology of the future, the BMW Group’s international production network is also set up to provide a high level of flexibility – in this case for the production of models with electric drive systems. Indeed, electrified vehicles are already rolling off assembly lines at ten BMW Group locations around the world. The eDrive components for these vehicles are supplied by production facilities in Dingolfing (Germany), Shenyang (China) and Spartanburg in the US. BMW Group Plant Dingolfing plays a leading role here as the network’s centre of expertise for electric drive systems.

The BMW Brilliance Automotive joint venture will produce the future series-production version of the BMW Concept iX3 in Shenyang, China.

BMW Concept iX3 with more than 200 kW/270 hp electric motor and a WLTP range of more than 400 kilometres (249 miles).

The BMW Concept iX3 represents another milestone on the road to locally emission-free driving under the BMW Group’s electrification strategy. And so a Sports Activity Vehicle (SAV) once again blazes a trail for a new and groudbreaking form of BMW’s fabled driving pleasure. The current BMW X5 xDrive40e iPerformance (petrol consumption combined: 3.4 – 3.3 l/100 km [83.1 – 85.6 mpg imp]; electric power consumption combined: 15.4 – 15.3 kWh/100 km; CO₂ emissions combined: 78 – 77 g/km) made its debut in 2015 as the BMW core brand’s first plug-in hybrid model. And the BMW ActiveHybrid X6 presented in 2009 was the world’s first Sports Activity Coupe with a full-hybrid drive system.

The BMW Concept iX3 previews the fusion of the multi-faceted driving pleasure for which BMW X models are renowned and a locally emission-free drive system. The version of the fifth-generation electric motor developed for the SAV generates maximum output of over 200 kW/270 hp.  The likewise model-specific high-voltage battery has a net capacity of over 70 kWh, which is enough to give the electric SAV a range of more than 400 kilometres (249 miles) in the WLTP cycle.

Another feature of the high-voltage battery developed for the fifth generation of eDrive technology is its optimised charging capability. The energy storage system has a newly developed Charging Control Unit and is designed to be hooked up to fast-charging stations generating up to 150 kW. The high-voltage battery can be charged in just 30 minutes from one of these stations.

Electric mobility also means a differentiation in design.
In the front, the kidney and the brand emblem show the affiliation with the BMW i brand. The closed double kidney with the blue accentuation continues the BMW i Vision Dynamics brand already featured in the BMW i Vision Dynamics. The closed area within the kidney reduces air resistance, providing aerodynamic benefits.

Identifying features of the BMW Concept iX3 include a closed-off BMW kidney grille with familiar BMW i car graphic, BMW i Blue accents around the kidney, around the brand logo at the front and along the side skirts, and a diffuser element in the same colour integrated in the rear apron. These styling cues provide a striking contrast against the Moonstone Silver matt exterior paint finish. The concept study is also fitted with light-alloy wheels in an aerodynamically optimised design.

Alongside the world premiere of the BMW Concept iX3 and the BMW i Vision Dynamics study also on display in Beijing, the BMW Group is also highlighting the spectrum of design differentiation between the BMW and BMW i brands. The styling of the BMW i Vision Dynamics is characterised by the pioneering design language developed exclusively for BMW i models. The signature looks of BMW i cars will also mark out future models from the brand. This study of a first all-electric model from BMW is clearly defined by the robust and sophisticated all-round character of an SAV, which remains unaffected by the presence of a locally emission-free drive system under the skin.
The electric drive will be visible through the design elements from the BMW i design language in the exterior design mentioned above.

About BMW i.

BMW i is a BMW Group brand focusing on connected mobility services, visionary vehicle concepts and a new understanding of premium strongly defined by sustainability. BMW i is represented in 54 countries with the BMW i3 electric car for urban areas, BMW i8 plug-in hybrid sports car and plug-in hybrid BMW iPerformance Automobiles.  

BMW i opens up new target groups for the company and serves as an incubator for innovations. Technologies which have debuted successfully in BMW i cars are carried over to parent brand BMW’s other models.

BMW i is also associated with enterprises including DriveNow (car sharing), ReachNow (car sharing 2.0), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces), venture capital company BMW i Ventures (investment in start-up companies with a focus on urban mobility), BMW Energy (energy optimisation services) and the Centre of Competence for Urban Mobility (consultancy for cities).

Munich. The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter “M” at BMW in impressive style: it stands for “more”, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising.

“The BMW 8 Series will take over as the new flagship model of the BMW line-up and, as such, combines unsurpassed sportiness and elegance,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and alluring variant of the new BMW 8 Series.”

Symbol of a unique understanding of luxury.
The BMW Concept M8 Gran Coupe is more than simply a luxury sports car with four doors. It symbolises a new and unique understanding of luxury. “The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise – it should move you emotionally,” explains Domagoj Dukec, Vice President Design BMW M and BMW i. “With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.” Like the BMW Concept 8 Series before it, the BMW Concept M8 Gran Coupe shows off BMW’s new design language, headlined by expressive surfacing that accentuates the car’s dynamism more vividly than before through its bodywork. A small number of precise character lines underline the graphic arrangement of the surfaces.

The front end: a promise of dynamic talent to quicken the pulse.
Low to the road and broad in stance, the eye-catching front end of the BMW Concept M8 Gran Coupe delivers an immediate promise of an exceptional performance experience. The muscular surfaces and precise contours of the bonnet hint at the driving capability bubbling intently under the skin.

The face of the new BMW 8 Series is evident in the new Concept’s front-end graphic. The contours of the radiator grille kidneys broaden as they descend towards the road, emphasising the car’s low centre of gravity. As on early BMW coupes, the kidney elements are linked by an unbroken grille surround, creating a large single element. The headlights are positioned slightly higher than the kidneys and give them the impression of sitting lower, which further emphasizes the car’s closeness to the asphalt. In contrast, the gold-coloured kidney surround brings an added air of exclusivity to the front end. Within the headlights, the lighting technology familiar from the M8 GTE endurance racer provides a dynamic, hexagonal interpretation of BMW’s signature four-eyed front end, distilling elements of modern-day motor sport and luxurious quality into its inner details. Meanwhile, brawny air intakes in carbon-fibre-reinforced plastic (CFRP) guide the air to where it is required.

The side – elegance meets powerful precision.
Even when viewed from a distance, the proportions of the BMW Concept M8 Gran Coupe radiate the car’s dynamic character. A long wheelbase, long bonnet, flowing roofline and short tail create an elegantly sporty coupe silhouette. The emotionally rich surfacing reaches a climax in the car’s shoulders around the C-pillars, north of the rear wheels. Here, the roof flows into the rear by means of elegantly sculpted fins. Lower down, the muscular flared wheel arches offer a visual expression of the power working through the rear axle. The smooth transitions between surfaces exude a certain sensuousness, while the heavy tapering of the car’s shoulders combines with a wide track to bring extra definition and athleticism. Being every inch the BMW M car, the BMW Concept M8 Gran Coupe has a roof made from CFRP – which lowers the car’s centre of gravity both visually and physically – and aerodynamically optimised exterior mirrors.

The Salève Vert paint finish, whose colour appears to change from green to greyish blue in different lights, creates a hugely effective surface composition and teams up with the gold-coloured window graphic, hallmark M gills, gold-coloured brakes, wheel rims and M twin exhaust tailpipes to give the car a head-turning, all-new look.

The rear packs an imposing presence.
The rear of the BMW Concept M8 Gran Coupe oozes the dynamic élan and visual impact for which M is renowned, and the wide track and flared wheel arches hint at the car’s performance capability. Horizontal lines break up the rear end stylistically, allowing the area below the rear spoiler to catch more light and adding extra visual agility. At the outer edges, the slim, sculpted rear lights with black glass covers underscore the car’s wide stance on the road. Below them, the bumper picks up the front apron’s dynamic theme. The prominent diffuser and two sets of familiar M twin exhaust tailpipes together send out a clear message of absolute performance.

Looking ahead.
The striking exterior of the BMW Concept M8 Gran Coupe combines the core values of BMW M with elegance and luxury to create a new and captivating form, and reveals a new and exciting facet of BMW M. The new model sees the BMW Group looking ahead to the BMW 8 Series Gran Coupe and BMW M8 Gran Coupe, which will be presented during the course of 2019 and round off the BMW 8 Series family.

Munich. With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury for the BMW brand. The Concept X7 iPerformance embodies this understanding of luxury in the form of a striking exterior composed of intently focused lines, and combines it with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity. The Concept’s iPerformance badge denotes the presence of groundbreaking BMW eDrive technology allied with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations – including running with zero local emissions.

A taster of the production version.

This study car offers a look ahead to the future production model set to make its debut in 2018. The forthcoming BMW X7 forms part of the largest model offensive in the company’s history. As part of its NUMBER ONE > NEXT strategy, the BMW Group is seeking to substantially increase its sales and revenues in the luxury class. The BMW X7 has a key role to play here, as Ian Robertson, Member of the BMW AG Management Board responsible for Sales and Brand BMW explains: “Since BMW founded the Sports Activity Vehicle segment with the first X5 back in 1999, every subsequent X vehicle has broken new ground. The BMW X7 continues this tradition: the X family’s new top model extends BMW’s offering in the luxury class and redefines the concept of luxury for the BMW brand and beyond. It also embodies one of the most important elements of our corporate strategy NUMBER ONE > NEXT, to grow our presence in the luxury class. Furthermore, the BMW Concept X7 demonstrates it’s perfectly possible to combine a large sports activity vehicle with an electrified drivetrain.”

A case study in modernity, luxury and presence.

The status of the BMW Concept X7 iPerformance as a luxury-class BMW SAV is instantly apparent. The spectacular exterior, imposing dimensions and skilfully judged proportions endow it with an extraordinary sense of presence and an ultra-modern aesthetic fused with innate dynamism. “The Concept introduces the BMW Sports Activity Vehicle DNA into the luxury segment. The new BMW design language employs just a few, extremely precise lines and subtle surface-work to raise the bar in terms of presence and prestige,” explains Adrian van Hooydonk, Senior Vice President BMW Group Design. “The BMW Concept X7 iPerformance has a luxurious and sophisticated feel to it, thanks to its understated use of forms and incredibly precise details.”

The luxurious character of the BMW Concept X7 iPerformance is brought alive by its cabin, in particular. The vehicle’s sheer size forms the basis for an interior experience unmatched by any BMW past or present. As a result of the interplay between precise, pared-down forms and an open sense of space, the driver and passengers find themselves immersed in a very modern setting with an equally exclusive feel. The wealth of possibilities offered by personalised, digital connectivity allows the vehicle’s interior to be turned, as desired, into a personalised place of either retreat or productivity.

A contemporary feeling of lightness in the interior.

Inside the roomy cabin of the BMW Concept X7 iPerformance, clear forms, warm colours and select materials combine to create a highly exclusive, sophisticated ambience. In addition, the large panoramic roof provides a remarkable amount of room above the occupants’ heads while also giving the interior a light and airy, open-to-the-sky feel. The six amply proportioned seats are arranged in three rows, and four of them have an exclusive individual design. Secured to the vehicle floor by nothing more than a slender seat base, the individual seats allow those sitting directly behind to enjoy generous legroom. The dark, olive-bronze leather – with discreet gold pigmentation – covering the seat bolsters carries the air of exclusivity through to the finer details and the Smoke White leather adorning the remainder of the seats provides an intriguing contrast. The shell-like backs of the individual seats are likewise trimmed in leather and serve to enhance the high-class, contemporary ambience.

A perfect ensemble of materials and colour.

The dark shoulder line running underneath the windows traces a continuous horizon throughout the cabin that brings fresh calmness to the bright interior. Decorative materials are deployed sparingly. Having said that, the selective use of open-pore ash in a dark-stained, matt finish sets the seal on the natural material experience. Matt and polished aluminium elements have likewise been carefully incorporated to add further classy touches. And the luxurious sense of spaciousness enjoyed from all seats is reinforced to subtle effect by strands of laser light in the roof and the dynamic ambient and contour lighting.

Minimalist forms in the driver’s cabin.

Amid the modern and pared-back design of the interior is the driver focus familiar to BMW customers. The forms and surfacing of the instrument panel, centre console and doors allow them to “wrap around” the driver. And the raised seating position provides unbeatable all-round visibility and an exceptional view over the road. The new BMW design language, featuring amply-sized surfaces and clear edges, gives the instrument panel a “reduced to the essentials”, modern aesthetic. The 12.3-inch instrument cluster screen and central touchscreen information display are sited at close quarters to one another. The effect is of one unbroken – and smartly sophisticated – display. A new operating concept allows interactive use of the two displays. Below them, in the centre stack and centre console, the grouping of functions within the clean and tautly chiselled surfaces underscores the minimalist approach. Partially backlit crystal glass in the dark Silver Night shade lends sophisticated flourishes to control elements like the selector lever, iDrive Controller and multifunction buttons on the steering wheel.

Personalised infotainment through the seamless integration of the owner’s digital world into the car.

The two individual seats in the second row offer all the benefits of the front pair. The first sign of an attachment between the panoramic roof and body comes comfortably to the rear of the second row of seats in the form of a Y structure, which means the passengers in the centre row experience the same sensation of freedom and lightness as those in the front. Second-row passengers also enjoy personalised infotainment comfort courtesy of the rear-seat entertainment system’s touchscreen monitors. Here, the BMW Concept X7 iPerformance showcases the BMW Group’s vision of seamless integrating the customer’s digital world into the car via BMW Connected. For example, passengers here have access to highly personalised, digital services such as their choice of infotainment / office content, with which they can make their journey more comfortable, more entertaining or more productive. And content can even be shared with others on board. For instance, they can send a track to the car’s music system by touch gesture, forward an interesting article to the next-door display for the person sitting alongside them to read or transfer an address from their email directly to the car’s navigation system. Interactive LED choreography via the doors and instrument panel traces the communication flow between the rear screens and the display at the front of the cabin.

Impressive size and presence – the exterior.

The expansive exterior of the BMW Concept X7 iPerformance projects the exclusive experience available inside the car confidently to the outside world. Clear, vertical proportions with significant ground clearance identify the Concept as an X model without the need to look twice. At the same time, the Concept speaks its own, unmistakeable design language – a new one for BMW – through an array of details and design features which set it apart clearly from previous models. Viewed from any angle, the interplay between a small number of precise lines and artfully sculpted surfaces sends out a charismatic statement of modernity, presence and exclusivity.

A new face in the BMW X family.

The front end of the BMW Concept X7 iPerformance is one of its most eye-catching angles, the vehicle’s height alone ensuring it rises prominently over the road. In an all-new interpretation of classical BMW elements, the front-end design groups together the various facets of the vehicle into a powerful visual statement. The large, vertical kidney grille at the heart of the upright front-end silhouette hogs the attention. The grille frame and bars are single-piece and solid in design, as if hewn from a single piece. Look at it again, though, and fascinating contrasts emerge between gleaming edges and matt surfaces, all of which breathes extra vibrancy and class into the frontal impression.

The upper sections of the slim, elongated twin headlights with BMW laser light link to the large kidney grille. A blue X signature in BMW laser light provides a confident pointer to the Concept’s membership of the SAV family from BMW. The headlights and kidney grille combine to create an exciting contrast of horizontal dynamism and vertical solidity, bringing traditional BMW front-end design cues into the future. Large, tautly sculpted surfaces surround the familiar BMW design icons, underlining the car’s cohesive and muscular front-end aesthetic.

A prominent bar extends across the full width of the front apron in its lower section, before rising vertically to frame the outer air intakes at their upper edge. This lends the front end additional stature. Quasi-vertical aero lips further accentuate the car’s powerfully assured stance on the road. Customary X features like the trapezoidal bumpers and underguard, meanwhile, are merely hinted at, their understated design serving the cause of clear and exclusive surfacing.

Impressive proportions.

From the side, the BMW Concept X7 iPerformance cuts a sumptuous figure, complete with the characteristic ground clearance of X vehicles. The nigh-on vertical front end, striking and almost vertical rear and steeply rising angle from the rear wheels to the tailgate give the muscular proportions a modern flourish. The high-set lines of the flanks bring an expressive confidence to the car’s silhouette. And the long shoulderline stretches the car and injects an athletic tension to the flanks. It also separates the car’s body into the light and airy glasshouse (which offers a preview of the large interior) and the muscular metal forms.

For the first time in an X vehicle, the wheel arches feature a circular cut and emphasize the exclusivity and elegance of the flanks. Smart and precise surfacing absorbs the powerful wheel arches in an aesthetic movement. The surfaces gain in volume and strength as they head towards the rear end, further underscoring the subtle dynamism of the car when viewed from the side.

Bold accents in the flanks

A conspicuous chrome strip in the door sills provides an exclusive counterpoint to the car’s long, stretched shoulderline and sophisticated surfaces below. As with the trim element at the front end, the chrome strip in the car’s flanks frames the Air Breathers in a vertical accent, before continuing in a straight line to the rear end. These surrounds for the front, side and rear air apertures create a geometrically precise impression and lend the car a sense of robust solidity.

The exclusive exterior colour shade Manhattan metallic immerses the car’s surfaces and forms in a dark olive-bronze that highlights the confident styling of the flanks with sophisticated flair. With their bold multi-spoke design, the 23-inch light-alloy wheels combine the muscularity for which BMW’s X models are renowned with the exclusivity of a luxury BMW sedan, while aerodynamically optimised inlays between the spokes reduce drag. Added to which, conspicuous aero lips at the front and rear also ensure improved airflow around those areas of the car and send out a powerful visual message of the plug-in hybrid drive concept’s efficiency. A bird’s-eye view of the BMW Concept X7 iPerformance reveals a particular highlight. Like the side window surrounds, the panoramic roof is framed by an eye-catching chrome strip, which extends from one A-pillar to the rear end – and back around the other side. In between, the roof’s transparent, Y-shaped supporting structure adds a modern flourish.

Power, presence and exclusivity at the rear.

The rear of the BMW Concept X7 iPerformance sends out an impressive statement of powerful authority and exclusive elegance. The imposing size of the vehicle’s body – the key to its huge swathes of interior space – is particularly clear when viewed from the rear. Vertical aero lips mark out the rear of the car clearly from the flanks. Within the upright rear silhouette, the slim rear lights break up the body volumes and a classy chrome bar connects the two lighting elements. The boldly designed lights create a three-dimensional L shape and bring a technical, high-quality flavour to the rear. As at the front of the car, the surfaces frame the lights like jewels. Between the wheel arches, the rear apron with practical tailgate opening provides a strong platform for the rear structure. The absence of tailpipe embellishers in the rear apron is an indicator of the vehicle’s plug-in hybrid drive concept. And the subtle, body-coloured underguard ensures the rear concludes its progress towards the road in stylish fashion.

Distinctive brand presence for BMW’s luxury-segment cars.

As part of its forthcoming model offensive, BMW has developed a new presence for its luxury cars that sees the profile and positioning of the most exclusive members of its range refined into a distinct product category.

The new BMW 8 Series, new BMW X7, BMW i8 and new BMW i8 Roadster will join the BMW 7 Series in the brand’s significantly expanded luxury segment line-up. The identity and attitude shared by BMW’s elite models are echoed in a newly designed logo which combines a black-and-white version of the manufacturer’s roundel first used 100 years ago with the company name “Bayerische Motoren Werke” written out in full. 

With its classical, understated aesthetic and the company’s original name spelt out, the logo highlights BMW’s inimitable history. The boldness to explore standalone solutions and concepts, and the ability to take on challenges and emerge from them stronger, are deeply-rooted elements of BMW heritage. This approach – encompassing everything from the first altitude-world-record-breaking aero engine to the launch of the BMW i brand – has proven to be a recipe for success, as well as showcasing the company’s passion, confidence and gift for bringing the future into the present day. The new presence for the brand’s luxury-segment models will be unveiled for the first time at the IAA Cars 2017 show in Frankfurt on 14 – 24 September 2017.

The BMW Group is using the Concours d’Elegance at Pebble Beach to present its exciting new take on a BMW roadster. Dynamic, progressive and an irresistible purveyor of thrills, the BMW Concept Z4 boasts lithe and compact proportions, a dynamic silhouette and an emotionally appealing use of forms. The attention-grabbing design study offers a look ahead to the series-production version of the car set to be unveiled over the course of next year.

“The BMW Concept Z4 in an all-out driving machine,” said Adrian van Hooydonk, Senior Vice President BMW Group Design. “Stripping the car back to the bare essentials allows the driver to experience all the ingredients of motoring pleasure with supreme directness. This is total freedom on four wheels.”

A statement of unbridled driving pleasure.

The sporty and progressive BMW Concept Z4 encapsulates the BMW Group’s vision of a modern roadster. “The BMW Concept Z4 expresses the new BMW design language from all perspectives and in all details. From the dynamic-looking front to the striking flanks to the clean-cut tail end: a few lines and the subtle interplay between surfaces are enough to generate a sense of power and emotion,” adds van Hooydonk.

BMW’s roadster tradition, reloaded.

The BMW Concept Z4 adopts classical roadster design cues, such as a long wheelbase, a low-slung, stretched silhouette and a compact rear end, wraps them in a fresh, confident package and enriches them with the contemporary BMW design language. A shorter bonnet and crisp overhangs ensure the driver sits closer to the centre of the car than in previous BMW roadsters. This gives the new proportions a focused, sporty and agile feel. The outline of the car follows a distinct wedge shape, which fills the BMW Concept Z4 with dynamism before it even pulls away. The large domes stretching out rearwards from the cabin elegantly integrate the function of rollover bars and provide a sporting conclusion to the low-to-the-road silhouette at the rear.

Reimagining the design language and surfaces.

The clearly sculpted shark nose at the front end spawns dramatic surface contouring that extends the full length of the flanks. The new direction taken by BMW’s design language can be seen here in just a few precise lines that form clear surfaces, while the body’s volumes are powerfully sculpted. The surfaces and forms therefore create an extremely modern and emotionally engaging impression. The large Air Breathers rearwards of the front wheels act as the source of the flanks’ elaborately modelled surfaces (they appear to be shaped by the flow of air as it exits the Air Breathers). Light and shaded surfaces develop in a rising movement towards the rear, then twist to form muscular wheel arches and athletic volumes. All of which shines a bright stylistic spotlight on the car’s rear-wheel drive. The dramatic interplay of lines and surfaces underscores the wedge shape of the flanks and infuses them with even greater dynamism. And the low door sills, with their distinctive crease, makes the body appear closer to the road, emphasising the low-slung sensation when viewing the car from the side.

The expressive Energetic Orange frozen exterior paint finish showcases the contrasts of light and shade in the surfacing, accentuating the three-dimensionality of the exterior. And the 20-inch light-alloy wheels in a sporty bi-colour double-spoke design provide harmonious finishing touches to the styling of the flanks.

Low and progressive – the front end.

The design of the BMW Concept Z4’s front end is undeniably sporty in nature. The relationship between the low-set, broad kidney grille and the positioning of the headlights higher up sparks deliberate associations with the BMW Z8 and lends the BMW Concept Z4 a certain flamboyance. In place of the customary bars, the inside of the kidney grille features elaborately designed mesh, whose vertical orientation recalls the sporty, functional kidney design of early BMW roadsters such as the BMW 328 Mille Miglia. In a departure from the BMW norm, the Concept Z4 provides a vertical interpretation of the classical four-eyed headlight look, with two overlapping tubes on each side. The turn signal indicators point diagonally towards the kidneys from above and underline the dynamic flair of the front end. And the clamshell bonnet with stylised gill vents curves over the wheels, creating an intriguing and virtually seamless sweep over the front end as a whole.

The front apron cuts a genuinely athletic figure with its sculptural design language. Its trio of large air intakes are a nod to the powerful engine further back and so carry the promise of a dynamic driving experience. The large carbon-fibre insert in the central air intake is straight out of the motor sport playbook and champions the use of detail to emphasise the front end’s dynamic presence. Together, these design elements compose a fresh and memorable face for the Concept Z4 – one which pays a very modern and sporting tribute to the celebrated roadsters of BMW’s past.

Athletic and eye-catching – the rear end.

The design of the BMW Concept Z4 likewise references details and qualities from BMW’s rich roadster tradition and updates them for the years ahead. The wide and low design of the rear picks up the lines of the car’s flanks and massages them into a modern rear of beguiling clarity in terms of surfaces and styling elements. The powerfully flared wheel arches give the car broad haunches, which are emphasised by the slim, L-shaped rear lights and therefore further enhance the car’s sporting stance. Above the rear lights, the boot lid – complete with prominent spoiler – stretches across to the burly wheel arch extensions, sending out a message of power-infused agility. Below, large air outlets in the rear apron create their own dynamic impression. The carbon-fibre diffuser adds a sporty and exclusive flourish and signs off the rear end at its lowest point to the road.

Exterior and interior in unison.

The kinship between the interior and exterior of the BMW Concept Z4 is evident in both forms and colour scheme. The design language of the interior takes the powerful, three-dimensional character of the exterior and adds another voice to the dynamic chorus. Much of the interior adopts the colour of the car body, creating a clear visual link between the interior and exterior. Only a classy chrome trim strip provides separation.

Maximum focus on the driving experience.

At the same time, the interior serves to reinforce the total focus on the driving experience too. The driver’s seat as well as the door trim panels, instrument panel and centre stack that encircle the driver are finished entirely in black, meaning that they stand out prominently from the coordinated orange shades of the exterior and the rest of the interior. Together they form a clearly defined area that wraps around the driver like a capsule, producing a very sporty sensation. This creates a pure-of-purpose driving environment with a pronounced “cone of vision”, where the steering wheel as well as the surrounding black surfaces appear to be surging forward and, in so doing, accentuate the cabin’s powerful driver focus.

The instrument cluster and central information display form a high-quality cluster of screens that are integrated into the driver’s cockpit to flawless ergonomic effect. The two displays are now positioned at almost the same height and in close proximity to one another, which gives the impression of a single, cohesive unit. They work together to deliver the right information at the right time. The driver can choose which elements they wish to call up (via touch command) from the content available in the information display – route guidance, playlists or other infotainment features. Above the instrument cluster, the Head-Up Display presents the key driving information within the driver’s direct field of view.

Prominent surfacing.

Emerging from the driver’s side of the cabin is a sporty instrument panel of inherent lightness. The clever arrangement of surfaces and edging breaks up the considerable volumes and engenders the impression of a powerfully chiselled muscle. The clear wraparound design from the doors to the instrument panel enhances the sporty, cocooned feeling in both seats.

Pared back to the essentials.

In keeping with the focus on the essentials, all the controls are grouped into “function islands”. Nothing distracts from the driving experience. Trim elements inside the cabin are likewise minimalist in nature. Indeed, it is instead the classy materials, carefully applied polished chrome accents and swish, hexagonal laser-cut motifs in the seats that do most to create the interior’s exclusive ambience. Carbon-fibre door sill finishers and embossed asymmetrical logos in the seats and instrument panel set the seal on the interior’s sporting profile.