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Press Contact: Laura Condron
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E-mail: laura.condron@bmw.ie

The new BMW 7 Series.

Thu, 23 Apr 2026 13:59:43 +0200

The new, seventh-generation BMW 7 Series represents the most extensive model update ever carried out by the BMW Group, as the brand’s flagship saloon spearheads the integration of Neue Klasse technologies into the existing BMW model portfolio.

With the new BMW 7 Series, BMW launches its Neue Klasse design language for the luxury segment. It features a monolithic exterior with precise lines, a new face with a reprofiled kidney grille and ultra-slim daytime running lights, as well as a sculpted rear, where redesigned taillights span the entire width of the vehicle. With BMW Individual, customers benefit from a broad spectrum of personalisation options, including new crystal headlights and a world-first dual-finish exterior paint. An expanded collection of BMW Individual paint choices – with over 500 colour combinations available for selection – comprehensive trim levels and a variety of alloy wheel designs in sizes up to 22 inches enable further customisation.

An exclusive experience is curated inside the cabin by merging a minimalist and contemporary design, luxury materials – such as leather, metal and crystal glass – and advanced Neue Klasse technologies. Interior highlights include the integration of BMW Panoramic iDrive with the first-ever BMW Passenger Screen – fitted as standard – an enhanced BMW Theatre Screen experience with the addition of Dolby Atmos audio and, for the first time, integrated video conferencing. Comfortable seats with the optional Executive Lounge, new steering wheel designs, upgraded automatic doors, a digital interior mirror and a high-level of standard equipment – such as a panoramic glass roof, four-zone automatic climate control and the Travel & Comfort System – round off a compelling interior package.

BMW Panoramic iDrive powered by BMW Operating System X, optimum driver orientation, intelligent voice control with the enhanced BMW Intelligent Personal Assistant featuring Amazon Alexa+ AI technology[1], and a powerful software and electronics architecture deliver future-proof functionality.

With the new BMW 7 Series, sheer driving pleasure meets the pleasure of being driven, blending benchmark driving dynamics with the comfort levels expected from a luxury chauffeur-driven saloon. A highlight is its innovative chassis technology, including standard adaptive two-axle air suspension featuring four electronically controlled shock absorbers. Standard-fit Adaptive Chassis Control with Integral Active Steering delivers exceptional handling, while the optional Adaptive Chassis Control Professional package adds additional roll stabilisation, further raising the bar in terms of comfort and agility. The addition of cutting-edge functions such as AI-assisted digital tyre conditioning monitoring, the integrated braking system and near-actuator wheel slip limitation ensure exceptional handling and safety.

Through harnessing the power of Gen6 cylindrical cells, the new BMW i7 lineup offers significant improvements in all-electric range. Three derivatives of the BMW i7 will launch first in Ireland: the BMW i7 50 xDrive, delivering up to 727 km (WLTP) on a single charge; the BMW i7 60 xDrive and the flagship BMW i7 M70 xDrive, which produces a combined system power output of 680 hp, enabling ultra-fast acceleration – with 0-100 kph achievable in just 3.8 seconds. Two plug-in hybrid models will follow in November 2026: the BMW 750e xDrive and a second BMW M Performance model, the BMW M760e xDrive – also delivering outstanding levels of performance.

With the new BMW 7 Series, the BMW Group extends its sustainability strategy across all drive-system variants, focussing on resource-efficient product development, innovative technologies and measures applied throughout the car’s lifecycle – from the supply chain to production and throughout ownership. In the case of the BMW i7, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, including the adoption of Gen6 battery cells and alloy wheels containing around 70 per cent recycled aluminium.

All model and drive-system variants of the new BMW 7 Series saloon will be built on a single production line at BMW Group Plant Dingolfing. Leading the rollout of Neue Klasse technologies into existing models. BMW Group Plant Dingolfing retains the role of lead plant for the BMW luxury-class product portfolio.

The new BMW 7 Series celebrates its world premiere on 22 April 2026 at Auto China in Beijing. The start of production and Ireland market launch will follow from September 2026.Is th

Model	*Max Power^ (hp)**	*Peak Torque^(Nm)**	Acceleration^* (0-62mph) (secs)^*	Top Speed^ (km/h)**	Electric Range of up to (km)^*	CO₂ Emissions^* (WLTP) (g/km)	Fuel Consumption Combined (WLTP) (l/100km)^*	Electric Power Consumption Combined^* (WLTP) kWh/100km
i7 50 xDrive	455	660	5.5	210^**	727	0	N/A	21.8 – 18.1
i7 60 xDrive	544	745	4.8	240^**	726	0	N/A	21.9 – 18.2
i7 M70 xDrive	680	1,015	3.8	250^**	685	0	N/A	22.9 – 19.7
750e xDrive	489	700	4.8	249^**	80	138 – 113	2.0 – 1.7	17.5 – 16
M760e xDrive	612	800	4.2	249^**	79	154 – 128	2.3 – 1.9	18.2 – 16.7

^{*All figures relating to output, charging capacity, performance,
energy consumption and range are provisional. **Electronically limited.}

Exterior design.

With the Neue Klasse, BMW Group introduces a fresh, distinctive front-end design, ensuring a strong brand identity and high recognition across all models. The new BMW 7 Series showcases this design direction for the luxury segment, merging the model’s hallmark qualities – dynamism, comfort and luxury – with the Neue Klasse principles. Its exclusive front-end styling distinguishes it within BMW’s luxury model portfolio.

At the forefront is the updated illuminated BMW kidney grille with Iconic Glow as standard, now featuring slimmer, more vertical proportions. This is complemented by new two-section headlights and the newly designed BMW roundel in a matt finish, set between pronounced character lines on the bonnet. Large, body-coloured surfaces frame these elements, amplifying their visual impact and culminating in a powerful, monolithic appearance.

The kidney grille integrates technical features such as radar, camera, sensors, and washer nozzles discreetly, keeping the design clean and expansive. Contour lighting is now standard across the interior and exterior, initiating a distinctive light signature when the vehicle is started – a unique feature within its segment.

Headlights have been redesigned with a sophisticated, technical character. The upper, extremely slim light elements house the daytime running lights, sidelights, and indicators. BMW Individual crystal headlights can be specified with 12 crystal glass elements per unit, creating an exclusive, sparkling effect, especially when illuminated or in sunlight. Start-up animations and night-time driving further enhance this effect by backlighting the crystals alongside the kidney grille’s contour lighting.

Low and high-beam lights are positioned in the lower, vertically arranged section of the headlight unit, almost hidden near the air curtains at the outer edges. These only become visible when activated, further contributing to the front’s minimalist appearance. Adaptive LED Headlights – with cornering, matrix high beam up to 600 metres, and non-dazzling BMW Selective Beam assistant – are standard on the new 7 Series.

Special welcome and goodbye animations and dynamic light carpet.
A choreographed combination of light effects and projections creates a unique welcome sequence, with customisable animation modes – RELAXED, BALANCED, and EXCITED – and a similarly orchestrated goodbye as standard. The Ceremonial Light Carpet, available as an option, uses over 194,000 LED pixels embedded in the door sills to project dynamic light patterns near the doors, varying according to the animation mode, and further enhancing the entry and exit experience.

Side view: refined surfaces and high-quality details.
The side profile of the new BMW 7 Series is defined by flush-fitting door handles in classic recesses. Depending on the vehicle’s specification, handle trims are finished in Pearl-effect Chrome or Black high-gloss. When both doors on one side are open, a prominent ‘7’ is embossed on the B-pillar, reinforcing the model’s identity.

Rear end: newly designed lights and minimalist surfaces.
The rear adopts the same clear, reduced design as the front. All-new slim, elongated rear lights stretch across the bodywork, emphasising the car’s width and sporty stance. Chrome strips inside the units generate a precise light pattern, while a smoked glass finish exudes modern elegance. Functional elements, such as boot unlocking, rear-view camera, and washer nozzle, are discreetly integrated into the black area of the lights, maintaining the clean look. The new BMW badge at the rear, set in a recessed frame, echoes the jewel-like presentation at the front.

The sculpted rear apron features reduced forms and clean lines, with exhaust tailpipes (where fitted) hidden beneath the vehicle for consistent appearance, regardless of the selected powertrain. A sculpted diffuser-like element completes the exterior design.

M Sport, M Sport Pro and M Performance models deliver a striking appearance.
Drawing on BMW’s sporty heritage, the new BMW 7 Series asserts a more dynamic presence than ever before. This is most evident in the BMW M Performance models: the BMW i7 M70 xDrive and BMW M760e xDrive, where unique design details underline exceptional performance.

The front end makes a powerful statement thanks to a prominent front apron, with larger air curtains and a bigger central air intake than on other model variants. A subtle lower spoiler lip further visually lowers the centre of gravity and brings the car closer to the road.

BMW M Performance models also feature an exclusive grille graphic with the BMW M logo highlighted by the Iconic Glow. Additional M badges appear in the Hofmeister kink and on the outer edges of the rear lights. The Iconic Glow illumination has been darkened for a sportier appearance, while the BMW Individual crystal headlights incorporate smoke-black crystals for an especially distinctive look.

High-gloss black is used for the M exterior mirrors, finished with signature BMW M stripes, window surrounds and side skirts to sharpen the side profile. An M-specific Welcome Light Animation and dynamic light carpet continue to set the range-topping models apart.

At the rear of the BMW M760e xDrive, contoured twin tailpipes are framed by a unique sculpted rear diffuser. Meanwhile, the BMW i7 M70 xDrive has its own model-specific diffuser element, which spans almost the entire width of the vehicle for a sporty appearance. Vertical reflectors at the outer edges of the rear bumper continue to emphasise a wide stance, while a discreet Black Sapphire M rear spoiler completes the enhanced design.

Other highlights include new 21-inch M aerodynamic wheels in bi-colour Jet Black with mixed-size tyres, plus powerful M Sport brakes with Black high-gloss callipers.

M Sport and M Sport Pro trims enhance the appearance of all other model derivatives. Both bring model-specific M Sport exterior design features with more aggressive front and rear bumpers (predominantly in black), large air intakes, air curtains and a sculpted rear diffuser. These trim levels also comprise M-specific side skirts, M high-gloss Shadowline with high-gloss black window surrounds and mirror bases, 20-inch M aerodynamic wheels, M Sport brakes with blue callipers, BMW M door sill strips, and a special welcome/goodbye animation with M-specific dynamic light carpet.

The M Sport Pro trim builds on M Sport with additional details. It adds a dark BMW M kidney grille design, 21-inch M aerodynamic wheels and extended BMW M high-gloss Shadowline, including a darkened Iconic Glow and rear lights. This trim is rounded off by a black M rear spoiler and an M Sport braking system with black-painted callipers.

BMW Individual: 34 years of exclusive vehicle personalisation. More than 500 exterior colours and combinations available for the new BMW 7 Series.
Following iconic projects such as the BMW 750iL (E32) by Karl Lagerfeld, BMW Individual has evolved into a comprehensive programme for bespoke personalisation. When specifying their new BMW 7 Series, customers can select from an extensive list of BMW Individual options for maximum personalisation.

Beyond the traditional options list, a new Vancouver Green metallic exterior paint can be specified, alongside a new satin-finish aluminium exterior accent. Customers can additionally choose from 12 Individual upholstery options and around 130 Individual paint finishes, including the new Individual Frozen Space Silver. Two-tone combinations (solid, metallic, Frozen/Frozen and metallic/Frozen) enable more than 500 exterior colours and colour combinations for the new BMW 7 Series. For a truly unique vehicle, customers can commission exclusive special editions of the new BMW 7 Series – up to and including a tailor-made one-off from BMW Individual Manufaktur.

A world first: BMW Individual Dual-Finish.
BMW Individual Dual-Finish is a unique paint concept that pairs a matt finish on the lower body with a hand-applied metallic finish on the upper section. Combined with the hand-drawn Coach Line, the result is a discreet yet exceptionally elegant appearance.

A standout feature is the transition between the two finishes. Although matt and metallic paints differ greatly in composition, Dual-Finish creates an impressively seamless join with no visible break – showcasing both the innovation and the expertise of the team applying it.

BMW Individual Dual-Finish sets a new benchmark in paint technology. Developed over two-and-a-half years, the process is currently exclusive to BMW Group Plant Dingolfing and available only for the BMW 7 Series saloon. More than 20 specially trained employees carry out 12 carefully choreographed steps, preparing each car by hand, including taping and sanding the body for the manual application. Each Dual-Finish vehicle spends more than 75 hours (over three full days) in the paint shop – almost six times longer than those specified with a traditional paint finish. Around 50 per cent of this work is carried out by hand.

Interior design.

Inside the cabin, the new BMW 7 Series combines presence, elegance and premium materials with a clear, uncluttered design, while the implementation of Neue Klasse technologies sets the stage for an exceptional on-board entertainment experience for all passengers.

An extensive interior update introduces BMW Panoramic iDrive and a new front-passenger display: the BMW Passenger Screen.
Neue Klasse technologies, including BMW Panoramic iDrive with BMW Operating System X, enhance the BMW-typical driver-oriented interior experience while offering new ways to personalise the look and feel of the cabin. A newly designed instrument panel frames the “floating” free-cut Central Display, positioned ergonomically close to the steering wheel. Adjacent to it is the new front-passenger display, which becomes a key design element. Making its brand premiere in the BMW 7 Series, the BMW Passenger Screen is fitted as standard on all model variants. The BMW Panoramic Vision is also seen for the first time in the updated flagship saloon, alongside a new multifunction steering wheel, further sharpening the cutting-edge feel of the interior design.

From private cinema lounge to mobile workstation: the upgraded BMW Theatre Screen raises the bar once again.
A standout option for the new BMW 7 Series is the 31.3-inch Theatre Screen touchscreen with 8K resolution paired with the Bowers & Wilkins Diamond Surround Sound System with Dolby Atmos (also optional) for the ultimate cinema experience. An integrated camera enables video conferencing for the first time, while an HDMI connection allows the display to be used as an extended computer screen.

Even the deployment of the Theatre Screen is an experience: a sound animation accompanies the process as the sunblinds (side windows, rear window and panoramic glass roof) close and the rear ambient lighting dims. Passengers can then adjust the screen position to suit, using the updated BMW Touch Command modules in the rear doors to move it fore and aft to set the viewing angle.

Immersive lighting with a new ambient light strip and additional light elements.
A new interior lighting concept welcomes the driver with a harmonious, immersive experience tailored to their personal preference. The exterior welcome animation continues seamlessly inside, creating a carefully coordinated choreography of light and sound for rear passengers.

A range of light elements produce soft, evenly distributed, wrap-around illumination, creating a modern and distinctly premium ambience.

Central to the animation and the cockpit design is the new ambient light strip spanning the full width of the instrument panel. By day, its delicate alabaster structure is visible; at night, it adds a subtly dynamic light effect. Colour and brightness respond to the time of day and can be adjusted – like all light elements – via My Modes or voice command. A second defining feature is a pair of new light elements integrated seamlessly into the front seatbacks at head-restraint height.

The optional illuminated Sky Lounge panoramic glass roof is another highlight, where more than 40 LEDs light a graphic structure extending across the interior, echoing elements of the seat quilting. Light colours follow the selected My Mode but can also be chosen independently. Illuminated speaker grilles in the rear doors, new rear reading lights and further light features round off the concept.

Bowers & Wilkins sound systems with Dolby Atmos support deliver outstanding listening pleasure with enhanced interior acoustics.
As standard, the new BMW 7 Series features the Bowers & Wilkins Surround Sound System with a seven-band equaliser, up to 18 speakers with metal covers and amplifier output of up to 655 watts.

The optional Bowers & Wilkins Diamond Surround Sound System delivers high-end audio with up to 35 speakers and amplifier output of up to 1,965 watts, setting the segment benchmark. The system includes a seven-band equaliser and seven curated sound profiles. Additional surround speakers are integrated into the head restraints of both front seats and the two outer rear seats. A 4D audio function uses exciters in the front and rear seat backrests to intensify bass perception, even at low volumes.

With the Bowers & Wilkins Diamond Surround Sound System, passengers can enjoy a rich Dolby Atmos experience, creating a three-dimensional soundscape for compatible formats, allowing sound objects to move freely around the cabin – enhancing streamed films and music with a new level of immersion.

Further improvements to interior acoustics create the ideal stage for premium sound. Measures include side windows sealed flush to the body, standard acoustic glazing, an elastic steering gear mounting on the front axle subframe, an additional model-specific motor mount for the BMW i7, tyres with internal foam absorbers for integrated soundproofing, plus further aeroacoustic optimisation of the exterior mirror caps and improved door insulation.

High-quality materials, refined appointments and innovative details maximise comfort – with around 700 interior combinations available.
Careful selection of materials across surfaces, textures and details give the cabin a distinctive sense of quality and exclusivity.

The instrument panel and centre console come as standard with Fineline Lime open-pored matt fine-wood trim. Optional alternatives include Mirror Oak fine-wood trim Grey metallic high-gloss, BMW Individual Ash Flowing Grey open-pored fine-wood trim strips and – for the first time – Alcantara trim strips in matching interior colours.

The instrument panel’s clean design continues seamlessly into the door trims. A new control panel groups frequently used functions in a sleek, practical layout, while crystal-glass seat controls for backrest, fore/aft position and height adjustment provide a premium look and feel.

BMW Individual Crafted Clarity glass applications also appear in the redesigned centre console – for the start/stop button, gear selector lever and volume control. The integrated cup holder is illuminated, while the inductive smartphone tray (up to 15 watts) is trimmed in soft Alcantara and uses a magnetic holder to secure the device.

New fully electric slot-type air vents are integrated almost invisibly into the instrument panel, reinforcing the clean interior look. Airflow is controlled precisely via the Central Display.

Seat surfaces are upholstered in Veganza as standard, offered in three colours. With leather-like qualities and an exceptionally soft feel, they provide high levels of comfort, with perforated surfaces and prominent quilting. Headlining is finished in Anthracite or Ivory White, depending on the chosen specification.

For M Sport, M Sport Pro and M Performance models, customers can opt for BMW Individual Merino Leather in Black/Atlas Grey with BMW M colour accents in place of Veganza. Optional BMW Individual upholsteries include Merino Leather in Black, Mocha, Smoke White or Tartufo with extensive quilting. Depending on specification, headlining is finished in Anthracite or Atlas Grey; a BMW M Anthracite Alcantara headlining is also available.

BMW Individual interior options also include Merino Leather trim in a new Adelaide Grey finish. The BMW Individual Alcantara headlining can be chosen in Anthracite with Black, Mocha or Adelaide Grey leather, and Atlas Grey with Smoke White or Tartufo. Bi-colour Merino leather variants can also be specified: Smoke White/Light Grey, Black/Dark Grey and Caramel/Atlas Grey.

Another premium BMW Individual interior choice is BMW Individual Merino Leather/cashmere wool in Smoke White/Atlas Grey or Black/Dark Grey. Leather on the upper seat sections contrasts with cashmere-rich cloth below, complemented by elaborate quilting, fine perforation and a symmetrically embroidered pattern. This cashmere wool combination is also available for the centre armrest and neck cushions.

Comfort seats as standard, with optional Executive Lounge for the rear compartment.
Standard specification includes multifunction seats with extensive electric adjustment, seat heating and lumbar support for the driver and front passenger. Adjustment is via the newly designed door-panel controls and the Central Display. The multifunction seats feature a massage function with sevenrogrammes and three intensity levels as standard. They can also be specified with Active Ventilation from the options list. These features can be specified for the rear compartment as well, controllable via BMW Touch Command panels in the rear doors.

The optional Executive Lounge for the rear compartment brings outstanding levels of comfort with an integrated leg rest behind the front-passenger seat, plus an optional quilted, heated armrest with a glass insert and an Alcantara-trimmed smartphone tray with inductive charging. Coordinated adjustment of the backrest (including its upper section), seat fore/aft position and seat angle enables a reclining posture with a torso angle of up to 43 degrees. The front-passenger seat can be moved fully forward and its backrest tilted forward to maximise legroom for the rear passenger. This mechanism has been optimised to maintain the driver’s view in the passenger-side exterior mirror.

Ergonomic, intuitive steering wheels with a new design and operating philosophy.
Five new steering wheels in up to three colours combine expressive design, excellent ergonomics and high-quality materials. The standard leather steering wheel features a flatter top and bottom, a vertical spoke, and forms an integral part of the BMW Panoramic iDrive operating concept. With haptic feedback, the multifunction wheel follows the shy-tech principle, where driver assistance controls illuminate only where relevant.

A unique option is the BMW Individual steering wheel clad in Smoke White with a Dark Silver bezel, available with all Smoke White upholstery variants.

The M leather steering wheel is standard fit for all M Performanceodel variants and selectable for M Sport. Exclusive to M Performance models is a red 12 o’clock marker, BMW M badge and tricolour stitching. Ergonomically positioned thumb controls activate Sport Boost and M Mode. In the BMW M760e xDrive, Sport Boost is selected via black/red paddles. A leather-free steering wheel can also be specified on M Sport and M Sport Pro models with Veganza upholsteries.

Updated automatic doors with Soft Close functionality offer exceptional ease of use.
The optional automatic doors have been further refined for the new BMW 7 Series. An electric open/close button sits ergonomically within each interior door handle, while a single-touch button on the exterior door handles opens or closes the doors, even with gloves or when handles are iced over. Additional control options include the My BMW App, voice commands or via the BMW Panoramic iDrive menu structure. With BMW Digital Key Plus, compatible smartphones or smartwatches can be used as a control device – including to define which doors open when approaching the car.

The new Soft Close mechanism closes each door smoothly, underscoring the luxurious ambience every time occupants enter or exit. A servo mode also allows manual opening and closing with minimal effort. Automatic doors now use radar sensors – integrated discreetly in the side skirts, front end and rear – enabling quicker operation than before. The sensors detect obstacles with high precision and recognise road users approaching the car, further enhancing collision protection.

New digital interior mirror.
An optional digital interior mirror lets the driver switch between a conventional mirror view and a digital display, depending on preference or situation. A camera integrated into the parcel shelf feeds the rear view to the mirror – particularly useful, for example, when the BMW Theatre Screen is in use. The digital interior mirror will be offered from November 2026 and will also be available as a retrofit for models built earlier.

Extensive standard equipment.
The BMW 7 Series comes as standard with a wide range of premium features, including a panoramic glass roof. It uses a single fixed glass surface framed by a steel surround and floods the interior with natural light. It is revealed and hidden via the electrically operated sliding headlining.

All model variants feature four-zone automatic climate control as standard. The BMW i7 includes a model-specific unit with highly efficient new heat pump technology. Rear passengers can set their own temperature preferences via separate controls, supported by an additional solar sensor that optimises rear temperature adjustment. The system also factors in seat heating and, where fitted, seat ventilation to meet the passengers’ selected settings.

The standard Travel & Comfort modular accessories system allows tablets, smartphones, clothes hangers or a folding table to be mounted to the back of the front seats.

Display, operating system and digital user experience.

BMW Panoramic iDrive with BMW Operating System X: clear driver focus, BMW-style.
BMW Panoramic iDrive marks the latest evolution of BMW’s display and operating concept. Built around the interaction between driver and vehicle, it reshapes how information is shown and how key functions are accessed. By seamlessly linking displays, controls and software, the system is intuitive and ergonomic, keeping relevant information in view at all times in accordance with BMW’s ‘hands on the wheel, eyes on the road principle’.

At its core is the BMW Panoramic Vision, which uses newly developed technology to project content across the full width of the lower windscreen. Always visible, it forms the visual foundation of the display concept: driving-related information appears clearly on the right-hand side within the driver’s field of vision, while the central and left-hand areas can be personalised. All information is clearly visible to all passengers.

Above the Panoramic Vision, the BMW 3D Head‑Up Display projects selected content directly into the driver’s line of sight. It delivers highly precise spatial cues – for example for navigation instructions or information from driver assistance systems. Its content is precisely coordinated with Panoramic Vision, creating a consistent, structured display experience.

The 17.9-inch free-cut Central Display is another key element of BMW Panoramic iDrive. Matrix backlight technology delivers brilliant graphics and excellent readability in all light conditions. Its shape is ergonomically optimised, enabling the driver to access key functions with ease, while the improved menu structure with QuickSelect enables simple, intuitive touch control.

Widgets on the Central Display can be dragged and dropped into BMW Panoramic Vision. Up to six can be arranged freely for fast access to frequently used functions. Additional widget content and submenus can be operated via the multifunction steering wheel. Following the shy-tech principle, steering-wheel controls illuminate only when needed. Driver assistance and parking functions sit on the left, while infotainment controls are on the right. A newly designed control panel with haptic feedback lets the driver operate key functions without taking their eyes off the road.

BMW Panoramic iDrive is powered by BMW Operating System X. Based on the Android Open-Source Project (AOSP), it offers extensive update and upgrade capabilities, keeping the system current over the long term and enabling new functions and digital services to be added continuously.

A key strength is extensive customisation. Content, widgets and displays can be configured to suit personal preferences, including colours, display schemes and background images. Users will also be able to set their own photos as the Central Display background via the My BMW App, with interface colours across all displays automatically adapting to the selected image. Personal mode adds further options for tailoring displays, interactions and vehicle settings, while My Modes such as SPORT, EFFICIENT and SILENT expand the range of selectable set-ups.

BMW ID enables a personalised experience with BMW Operating System X. Up to seven users can sign in and access their individual settings. Before departure, the Central Display automatically shows a greeting with the driver’s name and – if desired – their personal profile picture.

Together, BMW Panoramic Vision, BMW 3D Head‑Up Display, Central Display and the multifunction steering wheel – all coordinated by BMW Operating System X – form a coherent, clearly structured operating concept.

Intelligent voice control with the self-learning BMW Intelligent Personal Assistant, enhanced by Amazon’s Alexa+¹ AI technology.
The enhanced BMW Intelligent Personal Assistant enables natural-language control of numerous vehicle functions, navigation destination entry and media content – without predefined commands.

It can be summoned with “Hey BMW” or via a steering-wheel button. The BMW Intelligent Personal Assistant can operate the windows, air conditioning, seating comfort, phone calls and in-car entertainment functions.

Adding Amazon’s Alexa+ AI technology¹ further expands its capabilities. The large language model (LLM) behind this technology enables more dialogue-based interaction as well as access to external knowledge bases, cloud-based services and media content – alongside vehicle-function control. When linked to an Amazon account, users can search for and stream music, listen to the latest news and access a wide range of other content. Availability will be expanded gradually, starting with Germany and the United States.

The new BMW Passenger Screen enhances front-passenger entertainment.
Making its debut in the new BMW 7 Series and fitted as standard, the 14.6-inch BMW Passenger Screen is a first for the BMW brand.

Designed specifically for the front passenger, the full‑HD display supports intuitive multi-touch operation and visually blends into the free-cut Central Display. It provides access to a wide range of infotainment options, including video streaming, gaming, music.

The interior camera enables video conferencing on the go. BMW Digital Premium – standard for the first four years – enables the necessary data allowance for this feature, which is compatible with all the vehicle’s displays. Alternatively, the system can use a mobile data connection of a smartphone via WiFi hotspot or tethering. An integrated shield function helps the driver stay focused: the interior camera detects distraction while on the move and automatically dims the display.

If the front passenger seat is unoccupied, the Passenger Screen automatically switches to a reduced mode and blends into the overall display landscape. Its background adapts to the active My Mode and the ambient lighting.

Top-class in-car entertainment – an expanded offering, including apps from popular third-party providers.
BMW Operating System X enables more entertainment options than ever before. With BMW Digital Premium, customers can use an extensive app, video and gaming portfolio with unlimited data. Alternatively, they can provide their own connection via a smartphone hotspot or a Wi‑Fi network. One connection per vehicle is all that’s required – then the content is available across the Central Display, BMW Passenger Screen and BMW Theatre Screen.

Customers can also use the Video app (powered by TiVo™), which offers an ever-growing selection of content such as news and live/on-demand streaming services. Video can be streamed on the Central Display, BMW Passenger Screen and BMW Theatre Screen when the vehicle is stationary. On the move, playback can continue on the BMW Passenger Screen and BMW Theatre Screen. By signing in with existing accounts, customers can continue films or series exactly where they left off at home. The Video app will be rolled out across all BMW ConnectedDrive markets over the course of 2026.

Further games and entertainment apps are available via the BMW ConnectedDrive Store. The store currently offers more than 60 apps worldwide across categories including music, entertainment, gaming, news, and travel.

BMW Digital Premium: entertainment, security functions and extended navigation features. Standard for the first four years.
BMW Digital Premium includes the Security Assistant, combining functions designed to add peace of mind. Attempted thefts and parking impacts, for example, trigger push notifications in the My BMW App. In the event of an accident, BMW Drive Recorder instantly provides exterior footage in the car and allows it to be exported to a mobile phone. The anti-theft and parking collision recorder can also create automatic video recordings. Optional Remote Inside and Remote 3D View functions let customers check the cabin and the vehicle’s immediate surroundings via the My BMW App.

BMW Digital Premium also expands BMW Maps with additional real-time traffic information, satellite views, 3D building models and proactive guidance tips for more accurate, anticipatory route planning. Parking facilities and points of interest are shown in greater detail, while realistic lane visualisation improves guidance through complex urban road layouts.

Drive systems.

The new BMW 7 Series will be offered in Ireland with a choice of two powertrain options: battery electric and plug-in hybrid. The all-electric models will launch first and plug-in hybrid derivatives will start production in November 2026. Two M Performance models will be offered: the BMW i7 M70 xDrive and the BMW M760e xDrive.

The new BMW i7: three fully electric variants with increased range.
From launch, the new BMW 7 Series will be offered in three all-electric variants: the BMW i7 50 xDrive, BMW i7 60 xDrive and the BMW i7 M70 xDrive. Each variant merges driving pleasure, long-distance comfort and a luxurious ambience with zero local emissions. All models utilise two sound-insulated electric motors for instant, near-silent power delivery, plus standard all-wheel drive for outstanding traction and directional stability. BMW HypersonX driving sounds, sound effects and acoustic signals enhance the experience in the BMW i7 50 xDrive and BMW i7 60 xDrive, while the BMW i7 M70 xDrive features an M-specific sound design.

The new BMW i7 50 xDrive is the entry-level model. Its two drive units generate a maximum system output of 455 hp and overall torque of 660 Nm, enabling 0–100 km/h in 5.5 seconds and a top speed of 210 km/h. It delivers a combined power consumption of 21.8 – 17.9 kWh per 100 km (WLTP), giving the BMW i7 50 xDrive a range of up to 727 km on the WLTP test cycle. Higher energy content and energy density in the new Gen6 BMW cylindrical cells, plus efficiency gains in the drive system, increase range by around 117 km versus its predecessor, the rear-wheel-drive BMW i7 eDrive50.

The BMW i7 60 xDrive produces a combined power output of 544 hp and maximum system torque of 745 Nm. It accelerates from 0–62 mph in 4.8 seconds before reaching an electronically limited 240 km/h. On the WLTP test cycle, combined power consumption is 21.9 – 18.2 kWh per 100 km and the maximum range is up to 726 km (WLTP).

At the top of the line-up is the BMW i7 M70 xDrive. In the BMW M Performance model, two electric motors deliver a system output of 680 hp and 1,015 Nm of torque in SPORT mode, rising to 1,100 Nm when Launch Control or the Sport Boost function is activated. This enables the range topper to complete the 0-100 km/h sprint in just 3.8 seconds. Top speed is electronically limited to 249 km/h. Combined WLTP power consumption is 22.9 – 19.7 kWh per 100km with a maximum range of up to 685 km WLTP.

Electrically excited synchronous motors.
Alongside the new high-voltage battery with the latest Gen6 cylindrical cells and upgraded charging technology, the BMW i7 benefits from updated BMW eDrive technology. This includes highly integrated drive units at the front and rear axles, optimised through the use of an SiC inverter and combining the electric motor, power electronics and transmission in a single, compact housing.

The BMW i7 uses electrically excited synchronous motors, in which a precisely controllable electrical feed sets the rotor in motion rather than fixed permanent magnets. This eliminates the need for critical rare earth metals used in magnetic rotor components.

User friendly, intelligent and efficient charging, with a significantly higher charging rate.
With an electric current strength of up to 630 amps – beyond any other model in its segment – and maximum charging power increased from 195 to 250 kW, the new BMW i7 can charge from 10 to 80 per cent in just 28 minutes at high-power charging stations. The BMW i7 50 xDrive and BMW i7 60 xDrive can add enough energy for up to 235 km of range in ten minutes, while the BMW i7 M70 xDrive can add up to 214 km in the same amount of time. On AC power, the BMW i7 charges as standard at up to 22 kW, allowing a full charge from empty in six hours. At 11 kW, charging takes 12 hours.

Charging-optimised route planning and predictive thermal management for faster DC charging.
For convenient and fast charging on the move, the BMW i7 offers charging-optimised route planning to individual criteria, including automatic battery preparation to accelerate DC charging, plus user-friendly charging stops with Plug & Charge for automatic authentication at charging stations. Custom charging settings can be saved for multiple locations and are applied automatically when the vehicle returns to plug in.

If a destination is outside of the current predicted range, BMW Maps calculates a charging-optimised route including charging stops. The driver defines a preferred minimum state of charge for arrival at charging points and at the destination, with the ability to prioritise specific charging operators along the way. Using AI, the system draws on past charging cycles to estimate realistic charging power, identify potential fault susceptibility and refine station location data, then selects the optimal stop for the route. Users also see occupancy status, the number of charging points and connector types, plus estimated charging costs in advance based on stored tariffs. The vehicle and My BMW App synchronise current information during the journey, enabling passengers to review and adjust the route if required.

Battery preparation brings the high-voltage battery to the ideal temperature before DC charging, increasing charging power as soon as the vehicle is plugged in and reducing overall charging time. When navigating to a DC charging station with BMW Maps, the BMW i7 automatically conditions the battery. This function can also be activated manually via the Central Display or the My BMW App. Battery temperature status and the remaining preparation time can be viewed at any time under Vehicle Status in the car or in the My BMW App.

An intelligent combination of heat pump technology – for the cabin’s integrated heating and cooling circuit, as well as heating and cooling of the drive system and high-voltage battery – ensures exceptionally efficient stationary operation across a wide range of driving situations and outside temperatures from -20 to +30 degrees Celsius. For example, waste heat from the electric motors can be used to warm both the interior and the high-voltage battery simultaneously via the heat pump and, if required, a central electric auxiliary heater.

Adaptive recuperation takes traffic lights into account and can automatically brake the car to a complete stop.
The BMW i7 features adaptive recuperation control that can automatically decelerate the vehicle to a standstill in response to traffic ahead or at traffic lights, improving comfort at near-stationary speeds. When approaching a junction, for example, recuperation intensity can be increased – even without active route guidance – feeding energy into the high-voltage battery while decelerating. On open roads, the coasting function can take over, allowing the car to operate with no drive power when the driver lifts off the accelerator.

Two plug-in hybrid models with a revised combustion engine.
Two plug-in hybrid variants will be introduced in November 2026: The BMW 750e xDrive and the BMW M760e xDrive. Both benefit from an updated straight-six petrol engine, equipped with a new turbocharger. Electric support comes from a permanently excited synchronous motor with an output of 197 hp. It is packaged within the eight-speed Steptronic transmission housing, together with the power electronics, without taking up extra space. Energy is supplied by a fifth-generation high-voltage lithium-ion battery integrated into the underbody, providing 18.7 kWh of usable capacity and an electric range of up to 82kms² (WLTP). AC charging capacity rises to 11 kW, allowing a full charge from empty in 2 hr 15 minutes. From a conventional domestic socket, a full charge takes around 10 hours and 45 minutes.

In the BMW 750e xDrive, the combustion engine and electric motor deliver a system output of 489 hp, with the straight-six contributing 313 hp, and maximum system torque of 700 Nm. The sprint from 0 to 100 km/h takes 4.8 seconds and top speed is electronically limited to 249 km/h. In all-electric mode, the vehicle can reach 140 km/h. WLTP combined consumption is 2.0 -1.7 l/100km, plus 17.7 – 16.2 kWh of electricity per 100 km, with combined CO₂ emissions of 138 – 113 grams per kilometre.

The plug-in hybrid BMW M Performance model, the BMW M760e xDrive, has an increased power output. The output of the combustion engine rises to 426 hp, taking the combined system output to 612 hp – an increase of 41 hp over the outgoing model. Peak torque is 800 Nm. Acceleration from rest to 100 km/h takes 4.2 seconds. Top speed is electronically limited to 249 km/h, or 140 km/h in all-electric mode. WLTP combined consumption is 2.3 – 1.9 l/100km, plus 18.2 – 16.7 kWh of electricity per 100 km. A model-specific exhaust system adds an M-specific soundtrack to match the car’s sporty character.

Driver assistance systems and driving dynamics.

SAE Level 2 driver assistance and active safety add tangible value.
The new BMW 7 Series features enhanced SAE Level 2 driver assistance systems and active safety functions from the Neue Klasse technology clusters, supported by BMW Symbiotic Drive. With the optional Motorway and City Assistant³, customers benefit from navigation-guided Entry‑2‑Exit assistance on motorways and Address‑2‑Address assistance in urban traffic.

BMW Symbiotic Drive: assistance that stays transparent and keeps the driver engaged.
BMW’s Level 2 systems are engineered for seamless cooperation between human driving behaviour and intelligent assistance. The goal is not maximum automation in every scenario, but a safe, high-benefit experience that remains intuitive and controllable at all times. Even with assistance active, the driver can continue to accelerate, steer or brake without immediately cancelling the function. Active safety functions work unobtrusively in the background – for example, Lane Keeping Assistant assesses steering behaviour and where the driver is looking and intervenes with warnings or steering inputs only if the vehicle is unintentionally drifting out of its lane or a collision risk is detected.

Motorway Assistant enables hands-free driving up to 130 km/h – now available in many European countries and beyond.
Motorway Assistant supports hands-free driving on motorways at speeds of up to 130 km/h (subject to local legislation) and enables BMW Maps-based, navigation-guided Entry‑2‑Exit driving. It performs assisted lane changes once the driver confirms with an eye signal and can also negotiate motorway junctions. (Date for market availability in Ireland subject to confirmation.)

Navigation-guided “Address-2-Address” assistance with the new City Assistant.
With BMW Maps route guidance active, City Assistant supports the driver when turning off, handling right-of-way situations, braking and pulling away at traffic lights (even with no vehicle ahead), negotiating roundabouts and changing lanes in urban areas – provided the system detects the driver is paying attention. It also offers extensive support without active route guidance. Like Motorway Assistant, City Assistant combines vehicle sensors with artificial intelligence and an accurate digital map to handle challenging situations naturally – for example, moving forward confidently when filtering into traffic. During an Address‑2‑Address journey, BMW Symbiotic Drive ensures the assistance follows the driver’s wishes, allowing natural inputs (braking, steering and acceleration) without deactivating the system for seamless driver-vehicle interaction.

Standard-fitted Driving Assistant Plus makes steering and braking easier.
Driving Assistant Plus is standard on the BMW 7 Series. On request, it can control the speed, distance to the vehicle ahead and helps the driver keep the vehicle centred in its lane. It can also adjust speed automatically to detected speed limits and proactively slow for corners, roundabouts and turns. The driver must remain alert and ready to take over whenever driver assistance systems are in use.

An enhanced range of standard active safety functions.
With BMW Symbiotic Drive, active safety functions intervene only when danger is detected, the driver is distracted or not fully in control. Standard features include Lane Keeping Assistant with active lane return, automatic evasion manoeuvres within the car’s own lane, lane change warning, and Side Collision Warning with steering intervention when there is a risk of lateral impact. Crossing Traffic Warning and automatic braking also support the driver when turning into a road or exiting a parking space. The Emergency Brake Assistant with Evasion Assistant can help prevent frontal collisions using maximum braking power if required, and now also responds to wildlife crossing the road. In addition, the exit warning function can delay door opening if an object is detected.

Parking assistance with AI integration.
Standard Park Assist enables assisted parking, and a newly designed surround-area visualisation makes selecting detected parking spaces more intuitive. Manoeuvres are now completed quicker and smoother. Optional Parking Assistant Plus adds a 360° all-round view. Manoeuvre Assistant can record and perform recurring manoeuvres over distances of up to 200 metres. Parking Assistant Professional adds further functionality, including remote parking and stored manoeuvres from up to six metres away via the My BMW app. Driver and parking assistance functions can be added at any time via the BMW ConnectedDrive Store.

Adaptive two-axle air suspension with electronically controlled dampers as standard.
All variants of the new BMW 7 Series feature adaptive two-axle air suspension with automatic self-levelling and electronically controlled dampers as standard. Air supply is managed individually at each wheel to balance uneven loads and maintain optimum ride height at all speeds. The system also adjusts body height to suit conditions, for example, in SPORT mode the body lowers by 10 millimetres. Ride height can be increased by 20 mm when navigating rough roads or steep ramps.

Electronically controlled dampers are regulated separately at each wheel, improving ride quality and handling. Damping adapts smoothly and continuously to the road surface and driving style. The base setting also changes in SPORT mode, tuning the damper response for dynamic driving.

Integral Active Steering.
Standard-fitntegral Active Steering makes manoeuvring easier, boosts agility at moderate speeds and increases stability when cornering or changing lanes at higher speeds. Depending on speed, the rear wheels steer by up to 3.5 degrees in the same or opposite direction to the front wheels. At low speeds, opposite-direction rear steering reduces the turning circle by around 0.8 metres. BMW M Performance models receive specific tuning for Adaptive Chassis Control.

With optional Adaptive Chassis Control Professional, ride comfort is further enhanced while also increasing agility and steering precision. It adds active roll stabilisation, using a centrally positioned 48V electric motor and active anti-roll bars to counter lateral forces and reduce body roll quickly and precisely when cornering. Adaptive Chassis Control Professional is standard fit on M Performance models.

Digital tyre diagnosis uses artificial intelligence to analyse pressure loss and wear.
In addition to a tyre pressure indicator for each wheel, the new BMW 7 Series includes digital tyre diagnosis as standard. Unique in this segment, an AI-supported, cloud-based algorithm can detect pressure loss much earlier than the vehicle’s Tyre Pressure Monitor. If pressure loss is detected, the driver receives a notification and recommended action via the My BMW App. Statistical data and AI methods can also be used to predict tyre wear and forecast remaining tyre life until the recommended minimum tread depth is reached.

Sustainability and production.

Secondary materials, renewable energy, and product and process innovations are key contributors to reducing supply-chain CO₂e. The Gen6 cells in the BMW i7 high‑voltage battery are produced largely using renewable electricity, including for anode and cathode materials. They also incorporate secondary lithium, cobalt and nickel. Together, these measures are expected to cut supply-chain CO₂e emissions by around 30 per cent versus the previous generation.

From 2026, newly designed allow wheels for the BMW i7 will contain 70 per cent secondary aluminium. Both aluminium electrolysis and alloy production utilise renewable energy.

All variants of the new BMW 7 Series will be produced at BMW Group Plant Dingolfing in Lower Bavaria, the Group’s lead plant for luxury BMW models. The new flagship saloon celebrates its world premiere on 22 April 2026. The start of production and Irish market launch will follow in September 2026.

Ends

1. Will be rolled out gradually for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the German and US markets.
2. At temperatures below -10° Celsius, the plug-in hybrid models’ all-electric drive functionality will only be enabled once the battery has warmed up to operating temperature after a few kms of driving.
3. Rollout starts in late 2026 in Germany. It will then be gradually expanded to many other European countries via over-the-air updates.

The BMW Group

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

The First of a New Era I Introducing the New BMW iX3.

For further information please contact:

Laura Condron | Communications and Strategy Manager | laura.condron@bmw.ie | +3531826200

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Ireland Returns with 2026 Future Entrepreneur Competition.

Tue, 31 Mar 2026 10:06:00 +0200

BMW Ireland has today announced the return of its BMW Future Entrepreneur Competition for 2026, a nationwide initiative designed to support and spotlight Ireland’s most promising businesses.

The programme invites applications from small Irish businesses across all sectors, with a particular focus on innovation, sustainability and forward-thinking ideas that have the potential to scale.

The competition is delivered in partnership with Enterprise Ireland and will culminate in a networking lunch on Thursday, 4^th June at Cliff at Lyons, Co. Kildare, where finalists will come together with BMW representatives, industry leaders and competition partners.

Following the success of its inaugural year, which saw Irish brands Urban Aran and BiaSol recognised for their innovation, sustainability and creativity, the competition returns with an enhanced programme aimed at championing the next generation of Irish entrepreneurs.

For 2026, BMW Ireland is partnering with Entrepreneur and Skingredients Founder and CEO, Jennifer Rock, who joins the initiative as the entrepreneur voice on the judging panel. Known for her expertise in skincare, education and brand building, Jennifer brings valuable real-world insight and a strong commitment to supporting emerging Irish businesses.

Two winning businesses will receive the use of a fully electric branded BMW, personalised mentoring, and a brand development package featuring professional photoshoot, media content, a feature in Irish Country Magazine, and promotion across BMW Ireland’s social media channels.

Helen Westby, Managing Director of BMW Ireland, said, “We are delighted to launch the 2026 BMW Future Entrepreneur Competition. This initiative reflects our ongoing commitment to supporting entrepreneurship and fostering future-focused ideas that can drive meaningful change.”

"At Enterprise Ireland, we are delighted to support the BMW Future Entrepreneur Competition for the second-year running.” said, Michael O’Dea, Senior Client Advisor, Start-up Unit at Enterprise Ireland. "Multinational Companies like BMW have been incredibly supportive of Irish startups over a number of years, and events like this provide huge value for the wider ecosystem. By fostering collaboration between global brands and indigenous talent, we can continue to champion the innovation and sustainability that drive the future of Irish enterprise."

Jennifer Rock added, “I’m absolutely thrilled to be involved in this year’s BMW Future Entrepreneur Competition. To have the opportunity to guide and mentor fellow business owners is something I feel strongly about. Building a business comes with so many challenges, and initiatives like this are so important in giving entrepreneurs visibility, guidance and confidence to take the next step.”

This initiative reinforces BMW Ireland’s commitment to innovation, sustainability and supporting the future of Irish enterprise.

Applications for the BMW Future Entrepreneur Competition 2026 are now open until midnight on 10^th May 2026, with further details on how to apply at www.discoverbmw.ie

-ENDS-

Notes to Editor;

Competition Entry window

31^st March – 10^th May 2026

Judging Panel

Submissions will be assessed by a panel of industry and brand experts, including:

• Helen Westby, Managing Director, BMW Ireland

• Representatives from BMW Group Ireland

• Jennifer Rock, Entrepreneur and Founder of Skingredients

• Representatives from Enterprise Ireland

To be eligible, applicants must:

Be the founder or co-founder of a small Irish business under 10 years old
Be aged 23 or older and a resident of the Republic of Ireland
Hold a valid driving licence for two years or more, with no driving convictions
Have a strong digital presence and sustainability focus
Agree to sign BMW’s vehicle indemnity form
Be available to attend the networking lunch on 4^th June 2026

Preferred but not required:

Registered legal business entity
Audited accounts (preferred not required)

For full terms and conditions, visit: www.discoverbmw.ie

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

About Enterprise Ireland

Enterprise Ireland is the government organisation responsible for supporting Irish businesses to grow and compete in global markets, backing high-potential startups and early-stage companies shaping the future of Irish enterprise.

For more Information:

Laura Condron | Corporate Communications & Events Manager, BMW Group Ireland | 086 047 7549 | Laura.Condron@BMW.ie

Katie Allen | PR Director, Agency Fourteen | 0879463047 | katie@agencyfourteen.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW i3. Second model of the Neue Klasse.

Wed, 18 Mar 2026 11:00:00 +0100

The second model of the Neue Klasse. The core of the BMW brand reinvented.
900 km of single-charge range realised by the innovations and technologies of the Neue Klasse.
Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 400 km in 10 minutes).
Class-leading driving dynamics elevated by a new “superbrain” digital architecture and the Heart of Joy driving dynamics system.
Driver-oriented cockpit featuring BMW Panoramic iDrive and BMW Operating System X.
A holistic approach towards sustainability from product development and supply chain to production and use phase.
Built at the home of BMW Group, Plant Munich which has undergone a significant expansion for the Neue Klasse.
Production commences in August 2026, with first Irish customer deliveries expected in Autumn.

The BMW 3 Series is the very essence of the BMW brand and, for five decades, has stood for consistent progress, distinctive design and sheer driving pleasure. Arriving as the second model of the Neue Klasse, the new all-electric BMW i3 builds upon this legacy while taking a technological quantum leap into a new era.

Raising the benchmark for all-electric range, the new BMW i3 is capable of covering of up to 900 km¹ (in accordance with the WLTP test cycle) on a single charge thanks to the innovations of the Neue Klasse. Simultaneously, these technologies are harnessed to further elevate the class-leading driving dynamics that the BMW 3 Series is renowned for. Handling is precise, assured and effortless thanks to the Heart of Joy superbrain – responsible for all driving functions. It combines with three additional high-performance computers – covering automated driving, infotainment and comfort-enhancing functions – culminating in a new digital nervous system, developed completely in-house by BMW. These superbrains offer up to 20 times more processing power than those utilised by previous BMW models.

The BMW i3 launches with the 50 xDrive model variant, which is powered by two electric motors which drive the front and rear axle to develop a combined system output of 469 hp¹ and 645 Nm¹ of torque. Alongside its impressive range, the BMW i3 can be charged at speeds of up to 400 kW at an 800-volt DC charging station to drastically reduce charging times. The result is up to 400 km¹ in just 10 minutes. This capability is enabled by sixth-generation BMW eDrive technology, which teams highly efficient electric motors, 800-volt technology and new high-voltage batteries with energy-dense cylindrical cells.

Instantly recognisable as a 3 Series, the BMW i3 offers a modern interpretation of hallmark BMW Saloon design with its new 2.5-box silhouette. Reduced to the essentials, its design is characterised by a long wheelbase with short overhangs, precise lines and a sloping roofline. Below which sits expansive glass surfaces to flood the cabin with natural light. The front-end is sculpted in a sporty shark-nose design and centred around a reimagined horizontal kidney grille, where twin headlights merge with an innovative light signature for a powerful appearance. The side profile features pronounced wheel arches, retractable flush door handles that extend automatically, and bold lines that flow to the rear. Here, sweeping horizontal taillights in an L-shaped design flank the refreshed BMW roundel and extend far into the shoulder area to emphasise the vehicle’s wide stance. Eleven exterior paint finishes are available from launch, including new M Le Castellet Blue – exclusive to the BMW i3.

Inside, there is an immediate sense of space, thanks to the BMW i3’s purpose-built all-electric architecture. Sporty and contemporary, the cockpit is optimised around the driver. Positioned front and centre is the BMW Panoramic iDrive, which consists of four key components: the BMW Panoramic Vision display, the optional BMW 3D Head-Up Display, the driver-oriented Central Display and the new multi-function steering wheel – helping drivers to keep their hands on the wheel and eyes on the road. Stylish and sustainable materials are used for the upholstery, including Econeer seat covers, which consist of a recyclable textile composite made from 100 per cent recycled polyester. Customers will be able to customise the interior and exterior of their BMW i3 with different trim levels, including M Sport, following its success within the Irish market.

The new BMW i3 is equipped with a comprehensive portfolio of driver and parking assistance systems, which operate in synergy with the driver to provide increased safety and convenience for everyday driving. This includes Soft-Stop, offering the smoothest stopping process in BMW history.

With the new BMW i3, a holistic approach was implemented towards sustainability, with a focus on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase. The result, depending on the drive variant, annual mileage and generation of the electricity used for charging, is an overall carbon footprint similar to a comparable model with an internal combustion engine² after just 1–2 years of use.

The new BMW i3 will be built at the home of BMW Group, Plant Munich, which has been producing premium vehicles for over a century. Over the last four years, the production plant has seen significant modernisation with the construction of a new body shop, cutting-edge assembly facility and logistics space. Now in its final stages of expansion, Plant Munich will commence BMW i3 production in August 2026, with first Irish customer deliveries expected in autumn. A year later, Munich’s production portfolio will switch exclusively to fully electric vehicles of the Neue Klasse.

Further information, including Irish pricing and detailed model specifications will follow in due course.

The dimensions of the new BMW i3:

Length	4,760 mm
Width	1,865 mm
Height	1,480 mm
Wheelbase	2,897 mm
Track width, front	1,606 mm
Track width, rear	1,614 mm

Exterior design. The core of the brand reinterpreted: modern timeless and unmistakable.
Following the BMW iX3, the new BMW i3 is the second model of the Neue Klasse to celebrate its premiere. In line with BMW's new design language, it embodies a contemporary take on the distinctive design elements synonymous with the BMW brand. The BMW i3 combines future-oriented dynamics with the hallmark proportions of a sporty BMW saloon. The DNA of the BMW 3 Series, which has been successful for decades, is immediately apparent in its modern 2.5-box design.

Precise lines and striking surfaces characterise the clear, reduced external appearance of the BMW i3. The modern interior has a sporty and inviting design. Advanced digitalisation shapes the user experiencejust as fundamentally as the hallmark BMW driver orientation. Maximum reduction ensures concentration on the essentials.

The silhouette of the new BMW i3 maintains the classic, sporty proportions typical of BMW in a contemporary 2.5-box design introduced with the Neue Klasse. Its appearance is characterised by a long wheelbase, striking surfaces and short overhangs. The shape is aerodynamically optimised with a modern dynamic appearance. Meanwhile, short overhangs and powerfully shaped wheel arches emphasise its sporty stance. A distinctive design feature is the greenhouse, set back from the main structure. In combination with the flared wheel arches, this creates a particularly athletic shoulder area. The low-positioned, precise character line brings the BMW i3's visual centre of gravity closer to the road.

Concealed seals ensure a direct, harmonious transition between the glass surfaces and the bodywork. When the BMW Digital Key Plus is near, the flush-mounted door handles automatically extend.

To increase efficiency and range, the four-door saloon has a completely closed, smooth underbody.

The new 21-inch M 1067 M Aerodynamic wheels emphasise the BMW i3's sporty appearance.

The front end of the new BMW i3 presents the face of the Neue Klasse in a distinctive, modern form. The iconic BMW radiator grille and twin headlights seamlessly integrate with the front sensors, creating a unified visual element that exemplifies the harmony of geometry and light. With meticulous precision, they effectively highlight the broad design of the vehicle.

The light signature, arranged horizontally, spans nearly the whole front. Two daytime driving lights on the left and right with integrated turn indicator function create a new, modern look for the hallmark BMW four-eye face. As an option, the Iconic Glow special equipment enhances the visual depth effect of the BMW radiator grille. Precise contour lighting emphasises the attractive look. Upon request, dynamic lighting effects can add unique highlights to the front section.

Occupying its spot in the "valley" of the sculptured bonnet, the redesigned BMW brand emblem sits above the BMW radiator grille. The front is dynamically inclined towards the road in a shark-nose design, thus emphasising the sporty character of the vehicle.

The new BMW i3 comes to life with its light animation as soon as the driver approaches the vehicle. The Welcome Light Animation begins on the exterior of the vehicle and continues in the interior. The Welcome and Goodbye Animations vary depending on the equipment level. The optional BMW Iconic Glow exterior package offers three impressive lighting animations. Balanced, Relaxed and Excited are available. Customers can individualise the Welcome Light Animation of their BMW i3 to their personal taste.

Similar to the front of the vehicle, the rear of the new BMW i3 features a contemporary and dynamic design language. The athletic shoulders with strongly inset greenhouse are a characteristic feature of the rear end. The prominently flared wheel arches signify sportiness. They powerfully emphasise the width of the saloon as well as its stance on the road. Located at the lower rear, a diffuser element emphasises the dynamic qualities of the BMW i3.

Horizontally aligned rear lights feature a new three-dimensional light signature. They extend far into the prominent shoulders and reflect precision and technological progress. Two light elements per side show the familiar L-shape of previous BMW rear lights in a new, abstract form. At the same time, they underline the width of the saloon and the distinctive character of the BMW 3 Series. The BMW emblem is again located in the "valley" between the rear lights.

A total of eleven different exterior colours will be available at the market launch of the new BMW i3. The new metallic colour M Le Castellet Blue is exclusive to the range. Solid paint, frozen and metallic finishes are also available.

The interior: An inviting experience space – driver-oriented, digital and modern.
The interior of the BMW i3 brings the design language of the Neue Klasse to life with particular intensity. The interior design is dynamic, airy and modern and stands for optimal driver orientation, redesigned user interaction and a harmonious interplay of geometry, light and sound. Digital and real content merge through the coordinated design of the ambient light and the graphics on the central display and the BMW Panoramic Vision.

Thanks to its exceptional interior comfort, the BMW i3 makes the most of the vehicle architecture, consistently focused on electromobility. The Free-Cut Design Central Display is angled towards the driver’s seat and positioned on the instrument panel. This embraces the sporty design of the BMW 3 Series. The lines of the instrument panel flow horizontally on both sides into the dynamically designed door panels. This creates an enveloping wrap-around effect for the passengers, which continues throughout the interior. The optional panoramic roof with climate comfort glass, in combination with the large window areas, creates a feeling of space flooded with light.

The BMW Panoramic iDrive provides a completely new experience of hallmark BMW driver orientation. Four central elements merge into a unique display and operating system in the new BMW i3. The BMW Panoramic Vision and the optional BMW 3D Head-Up Display project relevant information directly into the driver's line of sight, eliminating the need for cockpit displays behind the steering wheel. For the first time in a BMW 3 Series, it has a centre spoke in the upper section. In addition to distinctive thumb rests for improved ergonomics, it has multifunction buttons for particularly intuitive operation. This follows the hallmark BMW principle of "Hands on the Wheel, Eyes on the Road". An M Sport steering wheel with a flattened, dynamic design and spokes at the four and eight o'clock positions is also available as an alternative to the sports steering wheel.

The Free-Cut Design Central Display equipped with matrix backlight technology is also positioned right next to the steering wheel. It is angled at 3 degrees towards the driver for even more direct driver orientation.

The BMW i3 offers customers comprehensive options for personalisation in the areas of lighting, sound, displays and drives via My Modes.

The new BMW i3 comes with sporty and elegant seats with electrically operated adjustment options as well as a Travel & Comfort system as standard. They provide a high level of comfort and secure lateral support. Multifunction seats are available as an option. BMW M Sport seats are also available, which feature a sporty, expressive design and distinctive side sections for particularly secure lateral support. The seat adjustment control panels are each located in the door panels.

The BMW i3 features electrically operated door openers at the front and rear. The centre console between the driver and passenger seats includes a storage area with inductive charging function, the selector lever and physical buttons for parking brake and hazard warning lights.

The BMW i3 features precisely and effortlessly coordinated interior designs with its selection of materials and hues. In addition to the standard Essential interior design with Econeer surface material in Vivid Grey, the new BMW i3 offers three other options. The Contemporary version is available with the Veganza seat cover in the colours Agave Green, Digital White, Castanea and Black. The leather-like, high-quality material is also used in the seats of the BMW M Design World, here in Black combined with M Performtex. In the BMW Individual version, exclusive Merino leather provides luxurious seating comfort, available in black. Customers can also select BMW M Sport seats in Adelaide Grey.

Amongst other trim levels (to be announced in later this year) the BMW i3 will be available in the popular M Sport trim – a favourite for Irish customers.

Modern digital technology meets hallmark BMW driver orientation.
For many decades, BMW vehicles have been regarded as leaders in intuitive operation and perfect ergonomics. This also applies to the latest BMW Panoramic iDrive display and operating system with BMW Operating System X in the new BMW i3. The entire system adheres to the principle: The right information, in the right place at the right time. It is controlled by ergonomically optimised analogue and digital control elements. Many of the BMW i3's innovations in the area of display and control technology are protected by the BMW Group with patent applications.

The new BMW i3 features BMW Panoramic Vision with a projection of content across the entire lower section of the windscreen. This newly-developed display concept with information projection from A-pillar to A-pillar is complemented by the 17.9-inch Free Cut Design Central Display with touch control, the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls. This creates a digital and modern user experience that is quintessentially BMW.

The BMW Intelligent Personal Assistant offers numerous advantages for comfort, personalisation and voice control in the new BMW i3. The introduction of large language model technology(LLM, Alexa+)³ makes voice interaction for the driver even more natural than before. The BMW ID guarantees the best possible individualisation for up to seven users after registering in the BMW i3. The BMW Digital Key Plus becomes the preferred vehicle key on a smartphone or smartwatch.

BMW Panoramic iDrive: Visionary display and operating system and the latest generation of the BMW display and operating concept.
Focussed on the interactions between human and vehicle, BMW Panoramic iDrive redefines vehicle operation, information display and driver orientation. With its intelligent combination of displays, operating elements and software, it creates an integrated system that delivers optimal ergonomics, is intuitive and comfortable to use and provides the driver with the relevant information at all times.

BMW Panoramic Vision: Focus on driver orientation.
At the heart of the display and operating system is the BMW Panoramic Vision. This is a new display concept in which information is projected onto a specially coated area in the lower part of the windscreen that stretches from A-pillar to A-pillar. The content shown in this area is always visible and forms the visual basis of the entire display and operating concept. Key driving information is displayed on the right-hand side, clearly structured and in the driver’s line of sight, without restricting their view of the road ahead. The contents shown in the central and left-hand areas of the display can be personalised and are visible to all occupants.

BMW 3D Head-Up Display: Animations enable spatial perception.
The optional BMW 3D Head-Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight. This display enables particularly precise spatial perception – for example in the case of navigation instructions, or information from the driver assistance system. The contents of the BMW 3D Head-Up Display and the BMW Panoramic Vision are perfectly coordinated and complement each other, for a consistent, clearly structured display experience.

Free-Cut Design Central Display.
The 17.9-inch Central Display in Free-Cut Design is integrated into the BMW Panoramic iDrive as a further essential control element. It features advanced matrix backlight technology with a resolution of 3,340 x 1,440 pixels, for a brilliant display that is easy to read in all lighting conditions. Its specific shape allows for ergonomically optimal positioning, and thanks to the advanced menu structure with QuickSelect, it offers comfortable, simple and intuitive operation via touch. There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Using the multifunction steering wheel, further contents and submenus of the widgets can be displayed in the BMW Panoramic Vision.

New multifunction steering wheel with Shy Tech operating elements.
The multifunction steering wheel utilises Shy Tech technology, meaning buttons are only illuminated when the corresponding functions are available. The controls for driving assistance and parking functions are located on the left side, while controls for infotainment functions such as telephone or media player are on the right. These functions can be operated via a special control panel that provides haptic feedback. This enables drivers to control key functions safely and accurately without needing to take their eyes off the road.

Customisability as a key feature of the system.
Contents, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colours, display schemes and background images to create a personalised digital experience. There is a wealth of options enabling users to customise the user interface design in Personal Mode in line with their own preferences, enabling advanced individualisation of displays, interactions and vehicle-related settings. Further My Modes such as Sport, Efficient and Silent add to the range of personal setups available to customers.

The BMW ID opens the door to a customisable driving experience with BMW Panoramic iDrive. Up to seven users can sign in to the vehicle with their BMW ID, allowing them to enjoy every drive with their individual settings. The personalisation process begins with initial registration in the vehicle, which is completed by scanning a QR code in the Central Display using a smartphone. The personal BMW ID is then added to the vehicle and the user is guided through the main steps of initial setup, which can also be started prior to vehicle collection via the My BMW App if desired. In doing so, the vehicle is automatically stored in the My BMW App along with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favourites, recent destinations, seat settings with entry and exit configuration are now automatically available for every journey, providing the profile has been linked to a BMW Digital Key Plus or physical key. Before setting off, a message greeting the driver by name will automatically appear in the Central Display – along with their personal profile picture, if desired.

The BMW Intelligent Personal Assistant.
The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. A key role is played by the BMW Intelligent Personal Assistant, the operating concept in the new BMW i3. It enables the control of numerous vehicle functions, navigation destinations and media contents using natural language, without the need for defined voice commands. The self-learning voice assistant can be activated with the prompt “Hey BMW” or by pressing a button on the steering wheel’s right-hand control panel. Following initial setup, the BMW Intelligent Personal Assistant is positioned in the centre of the BMW Panoramic Vision by default and is always ready to respond to commands. If desired, the BMW Intelligent Personal Assistant can make proactive suggestions based on routines and more. This intelligence is further enhanced by the BMW Operating System X, which considers significantly more contexts, such as driving situations, environmental analysis and interior recognition.

The addition of Amazon’s Alexa+ AI technology³ to the BMW Intelligent Personal Assistant further enhances capability. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focussed on added customer value.

The AI technology used is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. This makes for more dialogue-oriented voice interactions; it enables intuitive and intelligent exchanges and supports access to external knowledge bases, cloud-based services and media contents as well as the control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, access the latest news and use a wide range of other content with ease. Availability will be gradually expanded, starting with the markets Germany and the USA.

BMW Panoramic iDrive is based on a scalable concept, and the underlying system architecture enables flexible integration of future digital services, additional display formats and new functions.

The BMW Digital Key Plus becomes the preferred vehicle key.
BMW Digital Key Plus enables smartphones and smartwatches from all leading manufacturers (incl. Apple, Samsung, Google) to be easily set up to function as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable the smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security (certified according to the Car Connectivity Consortium’s standard).

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers can share the digital key with others easily and securely using a messaging app, while defining individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the tailgate.

BMW Operating System X with high update and upgrade capability.
BMW Operating System X is based on the Android Open Source Project (AOSP) and offers a high level of update and upgrade capability. As a result, the system remains up to date in the long term and can be continuously expanded with new functions and digital services.

Four specialised superbrain high-performance computers.
At the heart of the new vehicle architecture are four superbrain high-performance computers. Each is assigned a core function in the new BMW i3: The Heart of Joy primarily manages driving dynamics, while separate computers are dedicated to automated driving and parking, infotainment, and essential and comfort functions like vehicle access and climate control. They offer up to 20 times higher computing power compared to previous BMW models.

Electronics in four zones: More efficiency, less weight.
The four-zone cabling reduces the complexity of the cable harnesses. In addition, the new BMW i3 uses Smart eFuses instead of classic fuses. This intelligent and flexible power protection combined with the zonal architecture enables shorter and thinner cables, saves weight, reduces energy consumption thanks to intelligent power distribution, and increases overall vehicle efficiency.

Over-the-air updates allow for continuous improvements.
The new BMW i3 will continue to receive new functions, optimised performance, or AI-supported features via software updates long after purchase. All future BMW models will feature the electronics and software architecture developed for the Neue Klasse.

Heart of Joy and BMW Symbiotic Drive.
For decades, the BMW 3 Series has been synonymous with sheer driving pleasure worldwide. In this iconic BMW model, sportiness, precise handling, and long-distance comfort are seamlessly merged to form an exceptional blend. The new BMW i3 brings these qualities into the age of the Neue Klasse and utilises previously unattainable potentials of electromobility. The Heart of Joy defines the brand- new driving experience – delivering greater accuracy, improved assurance and heightened agility. In combination with the advanced suspension technology of the BMW i3, this creates a completely new dimension of driving pleasure. Multiple driving and parking assistance systems, which operate in synergy and securely with the driver while maintaining the unique BMW character, provide increased safety and convenience for everyday driving.

Heart of Joy: Ten times faster than previous systems.

Control systems in vehicles have a long tradition at BMW. It began back in 1979 with the first use of an Anti-lock Braking System (ABS) in the BMW 7 Series. The Heart of Joy controls driving, braking, some steering functions, charging and recuperation. It responds ten times faster than previous systems, resulting in effortless and assured handling. This enables the BMW i3 to navigate corners with precision and agility for maximum accuracy. The Heart of Joy reduces the number of necessary control interventions. The resulting cornering behaviour is more consistent and predictable, which contributes to an even greater feeling of safety.

Soft-Stop: The smoothest stopping process in BMW history.
The electric motors' precise control ensures the new BMW i3 decelerates smoothly without any jerks or braking noise. Soft-Stop ensures an unparalleled stopping process.

In everyday driving, the recuperation brake takes over almost all braking operations in the BMW i3. The friction brakes are only utilised during sporty driving or when emergency braking is required.

Suspension: Sporty and comfortable. Optional adaptive M suspension.

The new BMW i3 is distinguished by its hallmark high driving dynamics paired with long-distance comfort. It takes advantage of the architecture, which is uniformly designed for electric mobility. The new, flat high-voltage battery enables a low centre of gravity. As standard, the BMW i3 has a suspension with stroke-dependent shock absorbers. In addition to the two-joint spring strut front axle, it features a new five-link rear axle. Front and rear anti-roll bars with highly preloaded bearings are used for even more dynamic handling. An adaptive M suspension is available as an option in the all-wheel drive BMW i3. It boosts the dynamic sporty nature of the BMW i3 while maintaining ride comfort.

BMW Symbiotic Drive ensures seamless interaction between the driver and driver assistance systems.
The advanced Level 2 driver assistance systems in the BMW i3 are designed down to the smallest detail for seamless interaction between assistance and driving inputs. The aim is not attaining the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and is always controllable. As a result, the driver always remains involved in an interplay of human and artificial intelligence. This allows acceleration, steering or braking even when driver assistance is engaged, without instantly causing a deactivation of the assistance system. The clear operating logic and displays in the BMW Panoramic iDrive ensure that assisted driving behaviour is intuitive and can be influenced at any time. The symbiotic interplay of driver and vehicle can also be experienced with active safety functions such as Lane Departure Warning. The driver's intent is recorded based on steering behaviour and the direction of vision, so that the system assists with warning and steering intervention only when the driver unintentionally drifts off his own lane or an impending collision is detected.

Driving Assistant Plus takes the strain out of steering and braking.If desired, it controls the speed and distance from the vehicle in front and helps the driver to keep the vehicle comfortably in the lane. The system can automatically detect recognised speed limits and adjust the speed before bends, roundabouts and turns. All optional driver and parking assistance functions can also be activated digitally in the BMW ConnectedDrive Store at a later stage.

Sixth-generation electric drive with round cell high-voltage battery.
Sixth generation BMW eDrive technology (Gen6) features an all-new high-voltage battery concept and 800-volt technology. As one of the standout innovations of the Neue Klasse, it brings significant range improvements, faster charging, up to 400 kW DC charging capacity and bidirectional charging functionality.

In addition to advanced, highly efficient electric motors, it includes fundamentally new high-voltage batteries with cylindrical cells. Compared to Gen5, both range and charging speed are increased by 30 per cent. The new BMW i3 has a range of up to 900 kilometres¹ (according to the WLTP test cycle).

Newly developed lithium-ion cylindrical cells for higher energy density.
The cylindrical cells within the high-voltage storage system have a diameter of 46 millimetres and a height of 95 millimetres. Their optimal design brings a 20 per cent increase in volumetric energy density compared to prismatic cells used as part of Gen5 technology.

Cell-to-pack design enables high energy density at pack level.

The cells are integrated directly into the high-voltage battery without modular construction or structural elements. This cell-to-pack design enables high energy densities at pack level, reducing weight and costs. The combination of cell design and cell-to-pack construction is an in-house development and the result of the BMW Group's expertise in battery technology built up since 2008.

Pack-to-open-body construction allows for a flat battery design.

Thanks to the pack-to-open body concept, the battery housing in the new BMW i3 also functions as a structural component. The chassis has an open floor, which is closed by installing the high-voltage battery. The housing cover thus assumes the function of the vehicle underbody. This saves weight and enables a flat and aerodynamically efficient battery design. Another advantage: the torsional rigidity of the body also benefits from the pack-to-open-body construction, which has a positive effect on the driving dynamics of the new BMW i3.

Energy Master: The highly intelligent control centre.
The electrical and electronic components for the high-voltage battery can be found in the Energy Master. It is positioned on top of the high-voltage battery and developed in-house by the BMW Group. It provides electricity to the motors and the vehicle electrical system and manages all data from the high-voltage battery. It ensures intelligent, efficient and safe battery operation.

Two highly efficient electric motors with EESM and ASM technology.
The BMW i3 50 xDrive has an electric motor on both the front and rear axles. Together, they provide a system output of 469 hp¹ and a torque of 645 Nm¹.

An electrically excited synchronous motor (EESM) is integrated into the rear axle – the primary drive axle. It is based on a stator, which generates a rotating magnetic field by means of three-phase alternating current, and a rotor, which has electrically-excited electromagnets. This design makes the EESM fundamentally different from motors with permanent magnets, as the magnetic field in the rotor can be flexibly regulated. In turn, it is possible to reduce the magnetic field at low load and thus avoid losses. In addition, strong magnetic fields can be generated under high load. This results in high torque and constant power output up to maximum motor speed.

The entire system is controlled by an inverter, which converts the direct current of the battery into the required alternating current. It also ensures that the rotor is excited and is responsible for all control and monitoring processes. As a result, the EESM is always operated at optimum efficiency.

The EESM in the BMW i3 50 xDrive is supplemented by an asynchronous motor (ASM) on the front axle. The ASM works on the induction principle and is a compact and lightweight addition to the EESM. The ASM differs fundamentally in its rotor design: instead of magnets or electrical excitation, the rotor consists of aluminium rods that are connected via short-circuit rings. The necessary torque is generated by induced currents that occur when there is a difference in speed – known as slip – between the stator field and the rotor. The ASM is robust, resistant to heat and made from iron and aluminium. The combination of both types of motors enables a technological quantum leap: together, they reduce energy losses by 40 per cent, reduce the weight of the drive system by 10 per cent and reduce manufacturing costs by 20 percent compared to Gen5.

The EESM of the new BMW i3 is manufactured at the BMW Group plant in Steyr in Upper Austria, and the high-voltage battery at the BMW Group plant in Debrecen, Hungary. The BMW Group's Landshut plant is contributing the Energy Master.

BMW Charging.
For the Neue Klasse, the sixth generation of BMW eDrive technology used in the BMW i3 has undergone significant redevelopment in both its hardware and software. It represents a technological leap in energy density, charging power and range. This results in significantly shorter charging times. In just ten minutes, the BMW i3 50 xDrive charges up to 400 kilometres¹ of range at an 800-volt fast charging station via 400 kW directional current. A control unit with an integrated switching matrix also allows the continued use of 400-volt DC stations. Optionally, drivers can charge their BMW i3 using alternating current (AC) at speeds at up to 22 kW.

As a further innovation, the new BMW i3 – like all future Gen6 electric vehicles – will have bidirectional charging functionality. The energy stored in the battery can thus be used not only for the drive and the electrical consumers in the vehicle, but also as a mobile power bank that provides electricity directly from the high-voltage battery for many use cases.

Innovative charging products – for at home or on the go.
Innovative equipment optimises charging both at home and on the go. BMW products make charging flexible. New products for bidirectional charging complete the range. The charging cable (Mode 3) or the Multifunction Charger fits into the 31-litre storage compartment under the bonnet.

The BMW Multifunction Charger (MFC): The new all-purpose solution for charging at home and on the go also supports the functions of bidirectional charging. A new design with an ergonomically optimised charging plug, a cable length of six metres and suitable adapters for various purposes make the MFC more flexible than ever. For charging and discharging Gen6 electric vehicles, adapters are available in Europe for household and high-voltage current, public charging (Mode 3) with up to 11 kW and for the Vehicle-to-Load function (V2L).

Simple, convenient, digital: Charging becomes an experience.

The BMW i3 features many innovations for convenient and fast charging on the go. This includes route optimised charging planned according to individual criteria with automatic battery preparation for faster DC charging and an intelligent charging flap that opens automatically and Plug & Charge for automatic authentication at charging stations.

Route planning optimised for charging: The BMW Maps navigation system calculates a route optimised for charging, including charging stops, if the destination is outside the current range. The driver determines the charging status at which charging stations and the destination should preferably be reached and which charging station providers they wish to use. Utilising AI, the system learns from past charging processes. For example, the realistically expected charging power, the susceptibility to faults or the exact location data of individual charging stations and includes the optimal charging station in the planning of the route. For full transparency, the customer receives information about the current occupancy status, the number of charging stations and plug types. The expected duration and costs of charging stops are shown in advance based on the individually stored charging rates. The vehicle and the My BMW App synchronise current information while driving; this allows the passenger to check the route on the go and adjust it if necessary. The availability of restaurants, playgrounds, toilets or shopping facilities near the charging stop is also shown.

Battery preparation for faster DC charging: Battery preparation ensures that the high-voltage battery is brought to the optimal temperature before plugging in at a DC charging station. This increases charging capacity immediately after plugging in and shortens the charging time. When the driver actively routes to a DC charging station with BMW Maps, the BMW i3 automatically conditions (heats or cools) the battery. Alternatively, the function can be activated manually via the Central Display or the My BMW App. The current status of the battery temperature and the time remaining for battery preparation can be viewed at any time in the BMW i3 vehicle status and in the My BMW App.

Intelligent charging flap: The charging port is located on the rear right side of the vehicle It is possible to open the charging flap manually, but this is no longer necessary as the intelligent charging flap opens automatically as soon as the customer's charging request is detected. One of the triggers for opening is AI-supported: If the customer walks towards a known or learned charging point, the movement path reveals the charging intention and the flap opens. If no charging cable is connected, the charging flap closes automatically – as it does after the charging process is complete or when the vehicle is ready to drive.

Sustainability: a holistic concept for conserving resources and reducing CO₂e emissions.
As with the BMW iX3, the BMW Group is also taking a holistic approach to sustainability with the new BMW i3. The focus is on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase.

The CO₂e advantage is already apparent after 1–2 years of use.
Depending on the model variant, annual mileage and type of electricity used for charging, the new BMW i3 50 xDrive achieves a CO₂e benefit over a comparable model with an internal combustion engine² after just 1–2 years of use.

Decarbonisation in the supply chain.
A key starting point for reducing CO₂e emissions is targeted decarbonisation throughout the supply chain. Renewable energy, increased use of secondary materials, and product and process innovations contribute to a significant reduction in emissions in the supply chain of all drive variants.

The result of this consistent approach can be proven by the emissions reductions achieved: CO₂e emissions in the supply chain were reduced by around 33 per cent even during the product development of the BMW i3².

Innovative materials and technologies in the interior and exterior.
The "Design for Circularity" principle is also systematically applied in the new BMW i3. This approach entails an enhanced utilisation of secondary materials, strategic selection of materials and the optimisation of dismantling capabilities.

In the front bumper of the BMW i3, 30 per cent recycled plastic is used in the trim. In addition, the variety of materials in the entire bumper without attachments has been reduced from 15 to 7 materials compared to its predecessor (BMW 3 Series). Thanks to the extensive use of a plastic particularly suitable for recycling, the proportion of recyclable plastics was increased from approximately 46 per cent in the predecessor model to approximately 85 per cent². This creates the basis for the recovery of high-quality recycled plastics from the vehicle.

Another example of the implementation of the “Design for Circularity” principle in the BMW i3 is the “Essential” Econeer seat covers, which consist of a recyclable textile composite. The base material of the outer material contains of 100 per cent recycled polyester. Utilising recycled PET as a raw material for the polyester yarn significantly cuts down CO₂e emissions and water usage in production when compared to using primary materials. In addition, the dismantling capacity of the seat cover has been improved to facilitate sorted separation at the end of the life cycle.

Use of secondary materials in the new BMW i3.
The new BMW i3 consists of a total of around 30 per cent of secondary materials²: the proportion of secondary materials in the aluminium cast components of the swivel bearings and hub carriers is 80 per cent; the cast aluminium rims consist of 70 per cent secondary aluminium. The housing of the Gen6 motor on the rear axle also consists of approximately two-thirds recycled aluminium.

The Gen6 battery cells of the BMW i3 high-voltage battery pack use a proportion of secondary materials for cobalt, lithium and nickel. Energy from renewable sources is also used in the production of anode and cathode material as well as in cell production. Compared to a previous Gen5 cell in the BMW i4, the CO₂e footprint in the cell supply chain is reduced by around 33 per cent per Wh. Another example of the innovative use of materials and secondary materials is the engine compartment cover and the storage compartment under the front door of the BMW i3. The base material consists of 30 per cent recycled marine plastic. This is post-consumer material made from used fishing nets and ropes. The starting material of the yarn for the textile of the headliner and the A-pillar contains 100 per cent recycled material.

Improved efficiency in the usage phase.
The EfficientDynamics technology package optimises vehicle efficiency across all subsystems during the usage phase. It includes aerodynamics, lightweight construction, rolling resistance and overall energy management. The BMW Group has been using EfficientDynamics since 2007 and is independent of the drive technology.

In line with the sustainability goals of the BMW Group.
The BMW Group's commitment to the Paris Climate Agreement and to Net Zero by 2050 at the latest is an integral part of the holistic 360° sustainability approach, which is anchored in the corporate strategy. The company has set itself ambitious, scientifically derived CO₂e targets for the coming years. For example, the BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes of CO₂e in 2030 and by around 60 million tonnes of CO₂e by 2035. This means an additional reduction of around 20 million tonnes of CO₂e in addition to the existing 2030 target.

Transparency thanks to the Product Carbon Footprint.
The BMW Group has long published the TÜV-certified greenhouse gas emissions (TÜV = Technical Inspection Association) of its vehicles as part of the Vehicle Footprint initiative. This report is publicly available here for all drives of the new BMW 3 Series at the start of production and can also be accessed in the My BMW App. This creates increased transparency regarding the proportions of secondary raw materials (SRQ) and CO₂e emissions over the entire life cycle of the vehicles.

Ends

^{1. All data provisional.}
^{2. The value shown is a preliminary forecast. The final value
will be published with the Vehicle Footprint (VFP) by the start of
production (SOP).}
^{3. Will be rolled out gradually for all BMW models with BMW
Operating System 9 and X from the second half of 2026 at the latest.
Availability will be gradually expanded, starting with the markets
Germany and the USA.}

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group Ireland leads the premium segment in 2025.

Wed, 07 Jan 2026 12:25:00 +0100

BMW Group Ireland delivers a strong 2025 sales performance in with 5,868 vehicle registrations.
BMW recorded 5,143 registrations, establishing its position as the leading premium automotive brand in Ireland.
Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 percent of the total volume.
Leadership in the luxury class, driven by strong growth for BMW
i7, M5 alongside sustained demand for BMW XM.
MINI registrations increased to 725 units (2024: 561), with almost 50 per cent fully electric.

Dublin. BMW Group Ireland has delivered a strong performance in 2025, reporting 5,868 registrations, with over 19 per cent of these vehicles being battery electric vehicles (BEV). The BMW brand recorded 5,143 registrations (2024: 4,619), establishing its position as Ireland leading premium automotive brand. MINI registered a total of 725 vehicles with almost half of these fully electric.

The BMW brand registered 801 fully electric models in 2025, with year-on-year growth in key electric models including the BMW iX1 and BMW iX2.

“BMW Group Ireland has delivered a strong year, with BMW establishing its position as Ireland’s leading premium automotive brand and MINI continuing its momentum with a revitalised model range,” said Helen Westby, Managing Director, BMW Group Ireland.

“Our focus remains on giving customers the right choice of vehicle at the right time. We will begin customer deliveries in March of the first Neue Klasse model, the BMW iX3, marking the start of a new generation of BMW vehicles that deliver a clear leap forward in technology, design and driving dynamics.

The BMW iX1 led the brand’s all-electric registrations (372 registrations) thanks to its competitive pricing and inclusion in the current Government incentives (the SEAI Grant, Vehicle Registration Tax (VRT) relief, and 0% Benefit-In-Kind (BIK) threshold). It’s imperative the Government continues to support the BEV market if we want to build on this momentum.”

Meanwhile demand for plug-in hybrid models continued to grow, with a total of 3,153 PHEV registrations, increasing by 33 per cent over 2024, with models such as the BMW X3 and BMW XM outperforming expectations.

In addition to its all-electric success, BMW’s wider model portfolio continued to perform strongly. The BMW X5 and BMW X1 were the brand’s best-sellers, while the BMW 5 Series and BMW 1 Series also recorded significant increases. Following its first full year on sale in Ireland, the fourth generation BMW X3 recorded a 49.5 per cent increase in registrations, reflecting continued customer appeal driven by its refreshed design, plug-in hybrid technology and advanced in-car technology.

BMW M recorded another market-leading year in Ireland in 2025, with 150 BMW M5 registrations, reflecting strong demand across both M Performance and M High Performance models and underlining the brand’s appealing blend of everyday usability thanks to its plug-in hybrid motor technology while also delivering motorsport-inspired performance.

Following its successful transition to The New Retail in 2025, MINI saw significant momentum throughout the year. Registering a total of 725 units, MINI achieved 48.55 per cent BEV sales and a significant increase in sales up 29 per cent from 2024, driven by the brand’s completely revitalised product portfolio.

“2025 has been a standout year for MINI in Ireland, driven by the growing demand for our fully electric models alongside the continued success of our most iconic vehicles,” said Julie Bothwell, Sales and Marketing manager for MINI Ireland.

“The successful transition to an agency model under The New Retail has been underpinned by the commitment of our retailer partners, who have played a vital role in delivering this performance. With nearly a third of our sales now fully electric, MINI continues to make progress in its electrification journey while staying true to the brand’s iconic character.”

BMW Group Ireland registrations -January to December 2025:

	2025	2024	per cent change
BMW	5,143	4,619	+11.3%
MINI	725	561	+29.2%
of which MINI BEV	325	133	+164.7%
Total BMW Group Ireland	5,868	5,180	+13.28%

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

For further information please contact:

Laura Condron

Communications and Strategy Manager

BMW Group Ireland

Laura.Condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Tue, 06 Jan 2026 10:12:32 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X. (LINK TO FULL RELEASE)

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW and Jung von Matt present international launch campaign for the BMW iX3.

Fri, 12 Sep 2025 10:21:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

The start of a new era. The new BMW iX3.

Fri, 05 Sep 2025 11:15:00 +0200

BMW proudly presents the first series-produced Neue Klasse model, the all-new BMW iX3. The next-generation Sports Activity Vehicle (SAV) pioneers a new era of sheer driving pleasure, introducing an all-new design language and a broad spectrum of technological advancements, which collectively give the impression that an entire vehicle generation has been skipped.

The launch of the new BMW iX3 represents a significant milestone in the BMW Group’s transformation towards improved electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, the BMW iX3 ushers in new innovations in design and technology which will shape the entire future BMW product portfolio. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Designed specifically for the Neue Klasse, the new BMW iX3 premieres BMW Group’s sixth-generation eDrive technology, which comprises highly efficient electric motors, new high-voltage batteries with cylindrical cells, and 800-volt technology to set new benchmarks in efficiency and long-distance capability. The result is a single-charge range of up to 805km (WLTP 1 ). Meanwhile, a maximum charging rate of 400 kW enables drivers to add up to 371km of range to their BMW iX3 in just ten minutes at an 800V direct current (DC) rapid charging station, representing a 30 per cent increase in charging speed compared with fifth-generation BMW eDrive technology. With the sixth generation, energy losses are reduced by 40 per cent, weight by 10 per cent and manufacturing costs by 20 per cent.

A new digital nervous system, developed from scratch for all BMW Group drive system variants and model segments, makes its debut in the new BMW iX3. At its core are four “superbrain” high-performance computers, which cover driving dynamics, automated driving, infotainment, and basic comfort functions such as vehicle access, climate control and seat adjustment.

The “Heart of Joy” superbrain elevates the entire driving experience, providing unparalleled handling, dynamism and precision. Responsible for the drive system, brakes, charging, energy recuperation and steering subfunctions, the Heart of Joy teams with the BMW Dynamic Performance Control software stack – developed completely in-house – to compute all driving functions up to 10 times faster than conventional control units. The Heart of Joy significantly improves efficiency, enabling 98 per cent of braking manoeuvres in the BMW iX3 to be performed solely by energy recuperation. The “superbrain of automated driving” brings together all automated driving and parking functions, optimises symbiotic human-vehicle interaction and offers 20 times more processing power than traditional units.

Inside the cabin, the revolutionary BMW Panoramic iDrive, powered by BMW Operating System X, redefines the digital user experience and sets new standards for intuitive, driver-focussed interaction – emphasising BMW’s “hands on the wheel, eyes on the road” principle. The system consists of four key components: the BMW Panoramic Vision display, which spans the entire windscreen; the optional BMW 3D Head-Up Display, featuring integrated navigation and automated driving information with spatial depth; the driver-oriented newly designed Central Display; and the new multi-function steering wheel, which serves as the primary physical control point.

Alongside these significant technological advances, the BMW iX3 introduces a completely new design language, which will be adopted by the entire future BMW model line-up. This new approach leverages technological advancements to enable bold design changes, while retaining hallmark BMW styling features. Reduced to the essentials, the exterior design has a strong contemporary appearance, defined by precise lines, expansive glass surfaces and an upright front end where the iconic BMW kidney grille and twin headlights take centre stage.

Inside, the cabin puts the driver at the heart of a clean, minimalist layout built around the new Panoramic iDrive. The wrap-around cockpit design flows into the door panels, while passengers benefit from noticeably increased rear legroom compared with the predecessor. The standard interior features Econeer seat fabrics made from recycled materials in a light Vivid Grey finish, with other sustainable surfaces reinforcing the leather-free approach.

With the launch of the Neue Klasse, the BMW Group has intensified its efforts to increase circularity and reduce CO 2 emissions. A holistic approach to minimising the product carbon footprint (CO 2 e) spans the entire vehicle life cycle, from a circularity-orientated product development phase and a supply chain optimised by the systematic use of renewable energy and secondary materials, through to production, the use phase of the vehicle and its subsequent recycling. Guided by a ‘secondary first’ principle, which prioritises recycled over newly extracted raw materials where possible, around a third of the BMW iX3 is made from secondary sources, including marine plastics, secondary aluminium and PET textiles. As a result, the product carbon footprint of the new BMW iX3 50 xDrive over its life cycle is reduced by more than 30 per cent compared with its predecessor.

The new BMW iX3 will be available for purchase in Ireland with three distinct trim levels: iX3, iX3 M Sport and iX3 M Sport Pro, each offering a comprehensive range of standard equipment. Key standard features include 20-inch alloy wheels, under-bonnet storage, an electrically operated charging flap, heated front seats with electric adjustment, Driving Assistant Plus with automatic cruise control, and charging capabilities of 400 kW DC / 11kW AC. The iX3 M Sport trim adds M exterior styling, 20-inch M Sport alloy wheels, a sports steering wheel, translucent dashboard lighting, and Veganza/M PerformTex upholstery. Customers who select the iX3 M Sport Pro trim additionally benefit from upgraded M Sport seats, an M high-gloss black rear diffuser, M Sport brakes with red-painted callipers, BMW Iconic Glow, Adaptive LED headlights, and a Shadowline glass 3D kidney grille.

The first Neue Klasse model will be built at the newly constructed BMW Group Plant Debrecen in Hungary, the first BMW Group plant that does not use fossil fuels in normal operation. Series production commences in autumn 2025, with the first Irish customer deliveries of the BMW iX3 50 xDrive taking place on 7 March, 2026. Further variants of the BMW iX3 will follow, including a new entry-level model. The new BMW iX3 50 xDrive is priced from €73,925 OTR.

Model	Max Power * (hp)	Peak Torque * (Nm)	Acceleration * (0-100km/h) (secs) *	Top Speed ** (km/h)	Range (km) *	CO 2 Emissions * (WLTP) (g/km)	Electric Power Consumption Combined * (WLTP) kWh/100km	Retail Price (OTR) from
iX3 50 xDrive	469	645	4.9	209 **	677-805km	0	17.9 – 15.1	€73,925

*All figures relating to output, charging capacity, performance, energy consumption and range are provisional. **Electronically limited.

An all-new design language that paves the way for the entire BMW future model range.
With the new BMW iX3, BMW introduces its new design language, which will soon be adopted across its entire future product portfolio. This new approach is bold, reduced and rich in character, and brings a contemporary feel to hallmark BMW styling cues. The new BMW iX3 showcases the design attributes of the Neue Klasse in the form of a SAV.

“The design of the Neue Klasse provides a very modern interpretation of what BMW has always stood for,” says Adrian van Hooydonk, Head of BMW Group Design. “With our new design language, the new BMW iX3 looks future-focused, modern and timeless – but, above all, more BMW than ever.”

A new exterior design with familiar SAV proportions.
Measuring 4,782 mm in length, 1,895 mm in width and 1,635 mm in height, the new BMW iX3 embodies staple BMW SAV proportions. Its distinctive two-box design combines the rugged presence of a BMW X model with large surfaces and clear lines, highlighting all four wheels. The wheelbase measures 2,897 mm, with track widths of 1,628 mm at the front and 1,633 mm at the rear. Optimised aerodynamics result in a drag coefficient (Cd) of 0.24.

Designed solely around an all-electric powertrain, the new BMW iX3 offers an impressive exterior-footprint-to-interior-space ratio, with generous space for passengers and storage. The luggage compartment can be increased from 520 litres to a maximum of 1,750 litres with the rear seats folded flat in a 40/20/40 ratio, while an additional storage compartment under the bonnet holds a further 58 litres of cargo. Customers needing extra storage capability may specify their BMW iX3 with an electrically operated tow bar, where the maximum towing capacity for the 50 xDrive model variant is 2,000 kg.

With its upright front end, the new BMW iX3 has a commanding presence. Large air intakes and a black band in the lower portion of the bumper contribute to its sporty appearance, while reduced surface treatment helps emphasise prominent design features. Paying clear homage to the Neue Klasse of the 1960s, the new sculpted BMW kidneys are vertically arranged. Positioned either side are new headlights featuring vertical daytime running lights, complemented by a new distinctive horizontal light signature spanning the width of the vehicle. The optional BMW Iconic Glow for the BMW kidneys further enhances the front-end design.

Clear lines and large surfaces seamlessly flow into the side profile of the new BMW iX3, appearing as if the design has been cut from a single mould. In traditional BMW X-style, wheel arches are finished in body colour with subtle rectangular contours. Large glass areas with hidden seals bring a light and open feel to the cabin, while a downward-sloping roofline contributes to optimised aerodynamics. Newly designed flush door handles extend automatically when the user approaches with their BMW Digital Key.

A heavily tapered and pronounced shoulder section defines the rear of the vehicle. Horizontally arranged tail lights in the familiar L-shape design – also with a new light signature – span the entire mid-section, where individual light sources are split through several increments to create a sense of depth. The roofline is finished with a new roof spoiler, featuring a central recess, which continues down into the space between the rear lights to host the updated BMW roundel.

New acoustic and visual welcome and goodbye animations enhance the exterior design. A reduced sequence of effects is offered as standard, while the optional BMW Iconic Glow brings additional sequences in Relaxed, Balanced and Excited styles. These effects add theatre when approaching the vehicle, continuing inside the cabin via the BMW Panoramic Vision and Central Display as the driver takes their seat.

The interior design: a contemporary space oriented around the driver with exceptional comfort for all passengers.
The new BMW iX3 has a contemporary and minimalist interior design, which sets the stage for a trailblazing and intuitive digital experience. In typical BMW fashion, the entire cockpit is oriented around the driver, while a new vehicle architecture – designed solely for all-electric models – helps provide generous space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect. With its fabric surface, the instrument panel – with optional atmospheric backlighting – helps curate a warm and inviting atmosphere throughout the cockpit. Large windows and a full-length panoramic sunroof, available optionally with sun protection glass, flood the interior with natural light.

A newly designed steering wheel features pronounced thumb rests and multi-function buttons for intuitive operation. Redesigned seats offer high levels of comfort and are clad with a reduced amount of plastic trim for an elegant appearance. The driver and front passenger seats are heated and electrically adjustable as standard and the rear seat bench has a single sofa-like surface. Also electrically operated are new door openers at both the front and rear, with controls conveniently positioned behind the window buttons on the pull handles.

The centre console offers further storage and features an entirely new design. A storage area beneath the armrest houses a 12V power supply, while the front section of the centre console is complete with a wireless charging tray with room for two mobile devices, two USB-C ports and two cup holders separated by a triangular illuminated trim element. The space behind it houses the gear selector, a roller switch for volume control and physical buttons for the parking brake, rear window heating, windscreen defrosting and hazard warning lights. Additional storage is offered below the centre console.

BMW Panoramic iDrive, BMW Operating System X and infotainment.
The new BMW iX3 is the first series-production model equipped with the revolutionary BMW Panoramic iDrive, which sets out to redefine the user experience. Bringing together displays, geometry and light and sound design into a holistic experience, the system’s look and feel is customisable via the My Modes menu. Adding to the user experience are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape, created specifically for the Neue Klasse.

With its well-judged balance of digital functions and physical components, BMW Panoramic iDrive elevates intuitive driver-focussed operation in line with BMW’s “hands on the wheel, eyes on the road” principle. The trailblazing system was born out of decades of experience and developed following a user-centric design approach, where data from over 10 million connected vehicles and usability studies from more than 3,000 customers were all incorporated into its development process. Physical controls are on hand for the windscreen wipers, indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, and the rear window heating and defrost function. Meanwhile, other functions have been optimised for use by touch and voice command, or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalised routines. Large Language Model technology will be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings together four central elements into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen – from A-pillar to A-pillar – where key driving information appears directly in the driver’s field of vision. Meanwhile, content projected in the centre and front passenger side of the display can be customised to personal tastes and requirements. Located above the BMW Panoramic Vision is the new BMW 3D Head-Up Display, available optionally, which projects integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is positioned ergonomically next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to frequently used functions using QuickSelect technology. The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a textured surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the newly developed BMW Operating System X, which brings a multitude of personalisation options via the user’s BMW ID, intelligent driver assistance, an array of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to remote BMW Software Updates.

The standard-fit navigation system, BMW Maps, includes an upgrade for charging-optimised route guidance, along with an intelligently coordinated display of information across the BMW Panoramic Vision, Central Display, and 3D Head-Up Display, when specified. When a DC charger is set in BMW Maps, the iX3 automatically pre-conditions the high-voltage battery to the optimal temperature for faster charging, with manual and My BMW App control also available. A MAX RANGE function in My Mode Efficient can extend range by up to 25 per cent by carefully limiting drive power and top speed and scaling back selected comfort functions.

BMW Operating System X additionally features a wide range of entertainment options for both road trips and charging stops. These include music streaming apps like Spotify, in-car gaming through AirConsole, and a new video streaming app that offers access to Disney+, YouTube, and various international and country-specific on-demand and live video platforms. The Zoom App for video calls has also been integrated.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, which can be added easily and flexibly through ConnectedDrive Upgrades. The BMW ConnectedDrive Store also hosts over 60 third-party apps, covering music and audio, entertainment, gaming, news, and travel, with local categories available worldwide. To download and use features and apps, customers will need access to connectivity via BMW Digital Premium or a Wi-Fi network/smartphone hotspot. With BMW Digital Premium, customers can enjoy extensive safety functions, extended navigation features, unlimited data for entertainment and all-new BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
Developed specifically for the Neue Klasse, sixth-generation BMW eDrive technology comprises highly efficient electric motors, new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate an output of 469 hp and 645 Nm of torque. The vehicle accelerates from 0 to 100km/h in 4.9 seconds and reaches an electronically limited top speed of 290km/h. The new model features an extensively upgraded electric all-wheel-drive configuration, consisting of a highly efficient, electrically excited synchronous motor (EESM) at the rear axle and an asynchronous motor (ASM) with a compact design at the front axle. Overall, the drive technology developed for the Neue Klasse reduces energy losses by 40 per cent, weight by 10 per cent and manufacturing costs by 20 per cent compared to fifth-generation BMW eDrive technology.

The use of cylindrical cells as part of the high-voltage battery concept promotes further advancements. This design results in a 20 per cent increase in energy density at the cell level and 30 per cent faster charging speeds compared to fifth-generation BMW eDrive technology. The integration of cells directly into the high-voltage battery (“cell to pack”) benefits energy density and cost efficiency, while weight is minimised through the integration of the high-voltage battery into vehicle architecture as a structural component (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805km in the WLTP cycle.

Reduced charging times and the premiere of bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology significantly enhance the overall charging experience. Thanks to innovative battery management technology with an integrated switching matrix, developed completely in-house by the BMW Group, the new BMW iX3 can be charged at 400V DC filling stations. A maximum charging rate of 400 kW enables users to add up to 371km 2 of range in just ten minutes, while charging from 10 to 80 per cent takes just 21 minutes. The BMW iX3 50 xDrive can be charged via alternating current (AC) at a rate of 11 kW as standard, or 22 kW when the AC Charging Professional package is specified.

The AC Charging Professional Package additionally features bidirectional charging, marking its debut for the BMW brand. The range of standard-fit and optional charging accessories has been significantly expanded. For flexible charging during journeys, customers can make use of the new optional Multifunction Charger, which, in conjunction with a range of adapters, can easily facilitate charging and discharging of the high-voltage battery – for example, to charge or power personal devices. The new BMW iX3 is prepared for bidirectional charging, offering Vehicle-to-Home capability of up to 11 kW with a compatible wallbox and Vehicle-to-Load of up to 3.7 kW.

The new BMW iX3 features an intelligent charging flap, which uses artificial intelligence to detect when a user intends to connect or remove a charging cable, opening and closing the flap accordingly. With sixth-generation BMW eDrive technology, the current charging speed and curve can be viewed in the My BMW App. Up to ten individual charging contracts from various suppliers are displayed digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function, which allows customers to simply park, plug-in and go at supported charge points.

A pioneering new electronics architecture powered by four “superbrains”.
The new BMW iX3 debuts a trailblazing new electronics architecture comprising four high-performance computers known as “superbrains”. These control units pool their processing power for driving dynamics, automated driving, infotainment and comfort-enhancing functions, as well as providing the basis for a new software architecture that can be continuously upgraded, and therefore designed to incorporate future functionality updates including AI-enabled features.

The new digital nervous system consists of a wiring harness divided into four zones. This system reduces weight by 30 per cent compared to the technology previously used and reduces the wiring required by around 600 metres. Digital “smart eFuses” are another new technology introduced with the new BMW iX3, enabling intelligent power modes for different vehicle states which contribute to improvements in the vehicle’s overall efficiency.

The Heart of Joy: elevating Sheer Driving Pleasure to a new level.
As one of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after the drivetrain and management of driving dynamics. Together with the BMW Dynamic Performance Control software stack – developed completely in house – this high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional units.

With the Heart of Joy, drivers benefit from instantaneous power delivery and smooth power transfer, in addition to outstanding agility, stability and efficiency. Every movement of the accelerator, brake pedal and steering is executed directly with assurance and precision. Other benefits include supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW. Efficiency is optimised by the integrated management of the drivetrain, braking system and energy recuperation. As a result, 98 per cent of braking manoeuvres in the BMW iX3 can be performed without utilising friction brakes.

Next-generation driver assistance systems and BMW Symbiotic Drive.
All automated driving and parking functions in the new BMW iX3 are managed by the “superbrain of automated driving”, providing 20 times more processing power than conventional control units.

Redefining human-vehicle interaction, the BMW iX3 pairs its Symbiotic Drive capabilities with driver assistance functions to curate an unparalleled driving experience, where acceleration, braking and steering inputs merge seamlessly and intuitively with AI-enabled software. For example, the automatic cruise control function is no longer deactivated with a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. Meanwhile, the functionality offered by the City Assistant includes traffic light detection, causing the vehicle to stop and then move off again when the lights change.

Equipment and personalisation options to enhance driving pleasure, comfort and versatility.
The new BMW iX3 will be available from launch with one solid and five metallic exterior paint colours, including Polarised Grey and Ocean Wave Blue – available exclusively for this model – with a further three finishes coming to the range from spring 2026. 20-inch alloy wheels are fitted as standard, or customers can select from a selection of 20-, 21- and 22-inch light-alloy wheels from the options list. The range also includes BMW M and BMW Individual light-alloy wheels, with some in an aerodynamically and weight-optimised Air Performance specification.

Irish customers can tailor the design of their new BMW iX3 with the choice of three well-specified trim variants: iX3, iX3 M Sport and iX3 M Sport Pro. The entry-level iX3 trim offers heated front seats, which can be electrically adjusted in six ways; a wireless charging tray; electric folding mirrors; leather-free Econeer upholstery; smartphone integration, including Apple CarPlay and Android Auto and dual-zone climate control.

The iX3 M Sport trim level brings 20-inch M light-alloy wheels; M Sport brakes, finished with blue callipers; M exterior styling, including trim-specific front and rear bumpers; side skirts; an M rear diffuser and a sports steering wheel. M Sport customers also benefit from ambient lighting, featuring translucent dashboard lighting; exterior M logo projection; an M interior trim design and a Veganza/M PerformTex leather-alternative upholstery.

The most comprehensive trim level, iX3 M Sport Pro adds 10-way electrically adjustable heated front M Sport seats, an M Black High-Gloss rear diffuser, M Sport brakes equipped with red callipers, an M-specific steering wheel and black exterior mirror caps. The front-end design is further enhanced by a Shadowline Glass 3D kidney grille, complemented by BMW Iconic Glow and Adaptive LED Headlights for maximum visibility.

In addition to these trim levels, drivers can opt to specify their new BMW iX3 with the Technology Plus Package, bringing three-zone automatic climate control, the BMW 3D Head-Up Display and an acoustically-optimised Harman Kardon surround-sound system. A variety of single options can also be selected, including steering wheel heating, Adaptive M Suspension, a tow bar, BMW Iconic Glow, sun protection glass and AC Charging Professional, enabling 22 kW bidirectional AC charging. From March 2026, a white BMW Individual steering wheel in combination with Digital White Veganza upholstery and roof rails offering additional practicality will be available for specification.

A holistic approach to circularity and CO 2 reduction.
With the launch of the Neue Klasse, the BMW Group has further intensified its efforts to increase circularity and reduce CO 2  emissions. A holistic approach was taken to minimise the product carbon footprint of the new BMW iX3, from circularity-focussed product development and a supply chain optimised by the systematic use of secondary materials and renewable energy to production, the vehicle’s use phase and its subsequent recycling.

A variety of measures were employed to ensure that the product carbon footprint of the new BMW iX3 50 xDrive is 34 per cent smaller than its predecessor over its full life cycle – as measured in CO2 equivalents over 200,000 kilometres. This means that, when using energy sourced from the European electricity mix, it will have a smaller product carbon footprint (based on overall life cycle) than a comparable combustion-engine model once it has covered around 21,500 kilometres. If the car is charged exclusively using electricity from renewable sources, it only needs to clock up 17,500 kilometres before it reaches the same point.

Approximately one third of the new BMW iX3 is made from secondary raw materials. Examples include the thermoplastic components for the motor compartment; the storage space under the bonnet and its cover, made from 30 per cent 3 recycled marine plastic; Econeer seat upholstery, produced using 100 per cent 3 recycled PET textiles; and yarn containing 100 per cent 3 recycled materials used for the headlining and floor mats. Elsewhere, aluminium consisting of 80 per cent secondary raw materials forms the swivel bearings and hub carriers as part of the chassis construction, while alloy wheels are cast from 70-per-cent-secondary aluminium.

Overall, the product carbon footprint of the supply chain for the BMW iX3 50 xDrive is reduced by 35 per cent. This circular approach is also applied during the vehicle’s production phase at the newly developed BMW Group Plant Debrecen in Hungary, the first BMW Group plant where no fossil fuels are used during normal operation. Additionally, thanks to all-new sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures, the new model is 20 per cent more efficient during its use phase compared to its predecessor.

Series production of the new BMW iX3 commences in autumn 2025 at BMW Group Plant Debrecen, with the first Irish customer deliveries of the BMW iX3 50 xDrive taking place on 7 March, 2026. Further variants of the BMW iX3 will follow, including a new entry-level model. The new BMW iX3 50 xDrive is priced from €73,925 OTR.

Ends

1. BMW iX3 50 xDrive: WLTP combined range up to 805km . The Worldwide Harmonised Light Vehicle Test Procedure (WLTP) is for comparison only. Actual range varies with vehicle specification and equipment, state of charge, battery condition , driving style, in-car system use, route and ambient temperature.

2. The added range after ten minutes of high-power charging was determined in accordance with ISO12906 in the WLTP cycle. C harging performance depend s on the vehicle specification, battery charge, condition and temperature, individual driving profile, use of auxiliary consumers, ambient temperature and the charging power provided by the charging point.

3. The stated proportion of recycled material in per cent refers to the base polymer without taking into account the additives and fillers contained in the material.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

X: https://www.x.com/bmwgroup

For further information please contact:

Laura Condron
Communications & Strategy Manager, BMW
Tel: +353 86047 7549
Email: laura.condron@bmw.ie

Aisling Brogan
Events & Sponsorship Manager, BMW
Tel: +353 86 0146474
Email: aisling.brogan@bmw.ie

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

The new BMW iX.

Wed, 29 Jan 2025 10:49:00 +0100

Introduced in 2021 as BMW’s first purpose-built all-electric Sports Activity Vehicle (SAV), the BMW iX defined a new chapter for the brand with its pioneering design, cutting-edge technology and dynamic electrified drive. This latest iteration builds on its success with a refreshed sportier design, increased system power output and a significant boost in range – now offering up to 685km¹ (WLTP) on a single charge.

New model designations reflect the new BMW iX’s increased performance, available as the BMW iX xDrive45 (power consumption combined according to WLTP: 20.9 kWh/100km); CO2 class: A), the BMW iX xDrive60 M Sport (power consumption combined according to WLTP: 21.0 kWh/100km); CO2 class: A) and the range-topping BMW iX M70 xDrive (power consumption combined according to WLTP: 23.6 kWh/100km); CO2 class: A).

Thanks to redeveloped performance electronics, advancements in battery technology and new measures to enhance overall efficiency, power consumption in the statutory WLTP test cycle has been improved by more than eight per cent (depending on the model derivative and specified equipment). In the new BMW iX xDrive60 (which succeeds the BMW iX xDrive50) this corresponds to around 54km of additional range.

Redesigned trims contribute towards a bolder exterior presence which continues inside the cabin. The most significant changes come with an enhanced M Sport trim, which brings sculpted front and rear aprons, new aerodynamically optimised 21- and 22-inch M light-alloy wheels, among other exclusive design features. An additional set of 23-inch M light-alloy wheels are available for the first time and are unique within this segment.

All derivatives will continue to be produced at BMW Group Plant Dingolfing, the BMW Group's largest European production plant, centre of competence for electric drivetrains and the lead plant for premium and luxury class models. First customer deliveries will arrive in the Ireland from May 2025. The new BMW iX is priced from €91,590 RRP.

Model	*Max Power^ (hp)**	*Peak Torque^(Nm)**	Acceleration^* (0-100km/h) (secs)^*	Top Speed (km/h)	Range (kms)^*	CO₂ Emissions^* (WLTP) (g/km)	Electric Power Consumption Combined^* (WLTP) kWh/100km	Retail Price^* from**
iX xDrive45 Sport	408	700	5.1	199^**	516 - 601	0	20.9	€91,590
iX xDrive45 M Sport	408	700	5.1	199^**	516 - 590	0	20.9	€95,280
iX xDrive60 M Sport	544	765	4.6	199^**	370 - 685	0	21.0	€113,500
iX M70 xDrive	659	1015	3.8	249	516 - 589	0	23.6	€139,470

^{*All figures relating to output, charging capacity, performance,
energy consumption and range are provisional. **Electronically
limited. *** Preliminary retail pricing, correct at the time of
publication – the latest prices can be found at www.bmw.ie.}

Unique in this segment: A range of up to 685km.
Through advancements in battery cell technology, net energy storage capacity is significantly improved across the new BMW iX model range. The BMW iX xDrive45 receives the most substantial uplift with an increase of around 30 per cent to 94.8 kWh. Net energy content in the BMW iX xDrive60 rises to 109.1 kWh (compared with the equivalent predecessor model), while the BMW iX M70 xDrive provides 108.9 kWh of usable capacity.

In addition, new inverter technology for the power electronics across all models enhances the energy efficiency of the drive system. This ensures a highly efficient transfer of energy from the high-voltage battery to the electric motor. These improvements, in combination with a larger battery for the BMW iX xDrive45 and other efficiency-enhancing measures across all model variants, results in a range increase of up to 40 per cent, depending on the model.

With a WLTP range of up to 685km, the new BMW iX xDrive60 M Sport sets a benchmark in its competitive environment. Meanwhile, the BMW iX xDrive45 can travel up to 601km (WLTP) on a single charge, and up to 589km is achievable in the BMW iX M70 xDrive. In addition, by activating the MAX RANGE function drivers can boost their vehicle’s remaining range by up to 25 per cent before a charge stop. Adaptive recuperation, weight-and-friction optimised wheel bearings and high-efficiency label A+ tyres also contribute towards increased overall efficiency.

Increased performance for all model variants.
With an electric motor on both the front and rear axle, all model variants of the new BMW iX feature electric all-wheel drive. The drive system has been fine-tuned and the power electronics further developed to deliver noticeably more power.

The new BMW iX xDrive45 delivers a system output of 408 hp – an 82 hp increase over the BMW iX xDrive40 – shaving 1.0 second off the 0-100km/h sprint, which now takes 5.1 seconds. The total output for the BMW iX xDrive60 rises by 21 hp (versus the BMW iX xDrive50) to 544 hp, enabling a 0-100km/h acceleration of 4.6 seconds. Both models have an electronically limited top speed of 199km/h.

The BMW iX M70 xDrive offers an even more thrilling driving experience where a system output of 659 hp (a 40 hp increase over the BMW iX M60 xDrive) can be unleashed in Sport mode. A maximum torque of 1,100 Nm is available when Launch Control is activated. The new BMW iX M70 xDrive accelerates from 0 to 100km/h in 3.8 seconds and can reach a top speed of 249km/h.

A bold exterior design enhanced with elevated trims.
The new BMW iX exudes a contemporary exterior design that combines imposing styling and characteristic SAV proportions. Precisely crafted details and clearly-defined surfaces create a distinctive appearance that radiates luxury.

A selection of seven new exterior paint finishes are available with this latest iteration, including Arctic Race Blue metallic, Dune Grey metallic, Carbon Black metallic, BMW Individual Frozen Deep Grey metallic, Tanzanite Blue metallic as well as BMW Individual Frozen Pure Grey metallic and Space Silver metallic (both available from summer 2025). The BMW Individual Exterior Line Titanium Bronze can also be selected as an option for xDrive45 and xDrive60 model variants to provide further personalisation.

At the front end is a redesigned BMW kidney grille embellished with vertical and horizontal lines and bordered by slim frame, which for the first time can be illuminated with the optionally-available BMW Iconic Glow (standard for the BMW iX M70 xDrive). This design language carries across into the Adaptive LED headlights with new vertical elements for the daytime running lights and turn indicators as well as diagonal lines within the headlight enclosure. An additional new feature of the headlights is City Light technology, which intuitively lights both the pavement and road ahead in urban environments. In the lower portion of the body, the front and rear aprons gain an even higher proportion of body-colour painted surfaces as standard promoting a sporty elegant appearance.

An enhanced M Sport trim gives the new BMW iX a particularly sporty appearance, introducing new design features including a sculpted front bumper and rear diffuser finished in high-gloss black, powerful lines, large air intakes at the front and vertical reflectors at the rear. Darkened M Shadow Line headlights and taillights are now available as part of the M Sport Pro package and are standard for the BMW iX M70 xDrive.

The range-topping model is equipped with the M Sport trim and M Sport Pro package as standard and additionally features a model-specific BMW kidney grille adorned with the M logo, black exterior mirror caps and exclusive 22-inch M light-alloy wheels.

An optimised chassis and suspension setup, and new M light-alloy wheels.
The chassis and suspension setup of the new BMW iX have been specifically tailored to the increased performance of the drive system and the changed weight balance resulting from the new high-voltage battery technology. A hydraulic rear axle support bearing helps to create an optimum balance of sporty driving dynamics and ride comfort.

The suspension technology comprises a double-wishbone front axle, a five-link rear axle and electric steering with Servotronic function and variable ratio. The BMW iX M70 xDrive is also equipped with adaptive two-axle ride level control, electronically controlled shock absorbers, M-specific tuning and anti-roll bars, Integral Active Steering – providing maximum manoeuvrability and rear-wheel steering – and a sports brake system with red-painted callipers. The new BMW iX is fitted as standard with Hill Descent Control (HDC) and the option to deactivate Dynamic Stability Control (DSC).

21- and 22-inch M light-alloy wheels are available in four new designs as part of the revised M Sport trim, M Sport Pro package or as standard on the BMW iX M70 xDrive. An additional set of 23-inch light-alloy wheels can be specified and are unique in this competitive environment. All 22-inch and 23-inch wheels are combined with tyres featuring integrated foam absorbers for improved noise insulation.

More efficiency when charging the high-voltage battery.
The new BMW iX xDrive60 and BMW iX M70 xDrive can be charged via direct current at an increased output of 195 kW, while the BMW iX xDrive45 is capable of up to 175 kW. All derivates of the new SAV can also be charged via alternating current at a rate of up to 22 kW².

Optimised pre-conditioning of the high-voltage battery and heating of the storage system using the heat pump from the vehicle's air-conditioning system contribute towards particularly efficient charging times. In addition, the charging current control system has been further developed in order to make the best possible use of the higher charging capacities. The charging socket outlet of the new BMW iX now has a release button.

The latest-generation SAV is suitable for the Plug & Charge Multi Contract function and the Connected Home Charging option enables solar- and load-optimised charging as well as cost-optimised charging based on a dynamic electricity tariff.

An improved user experience for on-the-go charging.
The new BMW iX offers an improved user experience during route planning with optimised charging. Thanks to an intuitive user interface, customers can enter their destination in advance in the My BMW App, as well as their preferred departure and arrival times and any desired charging stops. The route suggested by the BMW Maps navigation system can then be customised to include charging stations. Preferred charging station providers and the desired charging status upon arrival can be inputted just as conveniently. In an optimised route view, the driver is provided with precise information about the availability of charging stations, the required charging time and the impact this will have on their expected arrival time. The costs for charging and the infrastructure in the vicinity of the respective charging station are also outlined within this view.

A wide variety of systems for automated driving and parking.
The driver assistance systems available in the new BMW iX set new standards in functionality and reliability. As standard, all model variants are fitted with Driving Assistant Plus including Active Cruise Control with Stop & Go functionality, front collision warning with brake intervention and Parking Assistant with Reversing Assistant and a rear camera.Parking Assistant Professional is available optionally as part of the Technology Pack, enabling the vehicle to be parked and manoeuvred using a smartphone.

An interior design elevated by the enhanced M Sport trim.
The interior ambienceof the new BMW iX, characterised by generous space, contemporary design elements and progressive luxury, can now be elevated with the sporty design features of the newly revised M Sport trim. This trim level brings new M multifunction seats – finished in Alcantara/Sensatec or natural leather as an option – which offer enhanced lateral support and a striking new design. M Sport customers additionally benefit from a three-spoke M leather steering wheel, Dark Silver trim finishers, an anthracite headlining, M-specific pedals and a high-gloss black centre console.

A high level of standard equipment and a compelling options list.
The standard equipment of the new BMW iX includes an alarm system, a Welcome and Goodbye animation, Adaptive LED headlights, Comfort Access, heated seats for driver and front passenger, a heated steering wheel and Driving Assistant Plus. The BMW Live Cockpit Professional with Head-up Display and the Harman Kardon Surround Sound System are also available with the standard model. Customers choosing the BMW iX M70 xDrive receive additional standard features, including Integral Active Steering, Adaptive two-axle Air Suspension, BMW Iconic Glow kidney grille, the M Sport Pro package and sun-protection glass.

Other optional extras for all model variants include the Technology Pack (including Driving Assistant Professional and Parking Assistant Professional), the Panoramic Glass Roof Sky Lounge, Clear & Bold interior components (made from polished crystal glass/plastic in glass styling), four-zone climate control (standard for BMW iX M70 xDrive) and an automatic soft-close function for the doors. The Comfort Pack (including Active seat ventilation for the front seats, rear seat heating and heated armrests/door panels) and the Bowers & Wilkins Diamond Surround Sound System are also available optionally. In addition, customers can specify an electrically extendable and retractable tow bar.

BMW iDrive with state-of-the-art digital services.
Based on the BMW Operating System 8.5, BMW iDrive not only offers intuitive operation using the touch function on the BMW Curved Display and voice control with the BMW Intelligent Personal Assistant, but also the use of digital services such as video streaming and in-car gaming.

The BMW ID and the My BMW App provide a personalised user experience, while the BMW Digital Key allows for a simplified and convenient setup using the new Setup Card.

All derivatives will continue to be produced at BMW Group Plant Dingolfing. First customer deliveries will arrive in Ireland from May 2025. The new BMW iX is priced from €91,590 RRP.

Ends

Up to 685km of range achievable for the BMW iX xDrive60 M Sport as part of the WLTP test cycle.
22 kW AC charging is within the AC Charging Professional available as part of the Technology Pack. Standard on the BMW iX M70 xDrive.

About the BMW Group

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

X: https://www.x.com/bmwgroup

For further information please contact:
Laura Condron.

Communications and Strategy Manager (C1-UK-IE)

Mobile: +353 86 047 7549 | laura.condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW i4 and the new BMW 4 Series Gran Coupé.

Wed, 24 Apr 2024 14:00:00 +0200

The latest iterations of the all-electric BMW i4 and the BMW 4 Series Gran Coupé are set to further cement their distinctive presence in the market with new design enhancements and the introduction of the latest digital capabilities. Already boasting best in class driving dynamics, both the i4 and combustion-engine variants of the new BMW 4 Series Gran Coupé benefit from refined and refreshed exterior aesthetics including newly designed headlights and optional Laserlight tail lights which enhance their striking presence on the road. Newly introduced exterior paint options and light-alloy wheel designs offer more choice and opportunity for individualisation.

Inside, both models feature the BMW Curved Display which integrates the latest version of the BMW iDrive with QuickSelect, based on BMW Operating System 8.5. This revised setup offers an optional Augmented View for the BMW Maps navigation system, enhancing functionality and user interaction. The cabin experience is further refined with new steering wheel designs, fresh interior trim elements and contemporary seat coverings, all of which further elevates the luxurious feel of these models.

Production of the new BMW i4 and BMW 4 Series Gran Coupé is set to continue at BMW's home plant in Munich, which is currently undergoing significant investment which will see the facility transition exclusively to all-electric models in future. The global market launch for will commence in July 2024, with key markets including the USA, Germany, Ireland and China. BMW 4 Series Gran Coupé is priced from €67,180 RRP in Ireland, with the BMW i4 starting at €61,910 RRP.

Model	Max Power^* (hp)	Peak Torque^*(Nm)	Acceleration^* (0-100 km/h) (secs)^*	Electric Range^*(WLTP) (km)	CO₂ Emissions^* (WLTP) (g/km)	Fuel Consumption Combined^* (WLTP) (l/100km)	Electric Power Consumption^* (WLTP) (kWh/100 km/h)	Retail Price^*** from
i4 eDrive35	286	400	6.0	386 – 500	N/A	N/A	31.0 – 24.3	€61,910
i4 eDrive40	340	430	5.6	468 – 600	N/A	N/A	31.2 – 24.7	€71,860
i4 M50	544	795	3.9	413 – 521	N/A	N/A	35.4 – 28.1	€86,040
420i	184	300	7.9	N/A	166 – 150	7.2 – 6.6	N/A	€67,180
M440i xDrive	374	500	4.7	N/A	199 – 186	8.6 – 8.1	N/A	€100,200

^{*All figures relating to performance, consumption, electric range
and emissions are provisional. All the stated technical data
including fuel consumption, electric range and} ^{emissions figures relate to the offering in the German market.
Dimensions and measurements refer to vehicles with basic
configuration in Germany. These may vary depending on the wheel/tyre
size and items of optional equipment selected. **Electronically
limited. ***Price stated is the Recommended Retail Price which does
not include On The Road costs and taxes.}

BMW i4: successful, trailblazing model with flexible drive system architecture.
The world premiere of the BMW i4 in 2021 established purely electric mobility at the core of the BMW brand. The i4 was the first premium model in the midsize class and brought the brand’s signature design, material & build quality, individualisation and intuitive operation together with locally emission-free mobility.

In addition, the unmatched overall design coherence of the BMW i4 continues to elevate it above all its rivals. Its sophisticated chassis technology – tuned precisely to the vehicle concept and the performance characteristics of the all-electric drive system – delivers an engaging driving experience in the unmistakable style of the BMW brand. The BMW Group’s technological expertise and decades of experience in the development of sporty premium cars come to the fore in the integrated application of all powertrain and chassis control systems – and instil the BMW i4 with sublime poise and assurance. Extremely dynamic acceleration manoeuvres are executed with exceptional traction and directional stability, while the car’s precisely controllable handling up to the limit heightens its agility and cornering dynamics. High levels of ride, vibration and acoustic comfort enhance driving pleasure over long distances.

With its overall concept focused on delivering compelling all-electric driving pleasure, the BMW i4 has spearheaded the BMW Group’s electric offensive. It was the company’s most successful electric vehicle in 2023, selling more than 83,000 units worldwide. And most recently, the all-electric variants of the BMW 4 Series Gran Coupé accounted for around two thirds of its overall sales. The BMW i4 has also acted as the driving force behind the transformation of BMW M GmbH into a provider of electric mobility; the range-topping BMW i4 M50 xDrive was the highest-selling BMW M model in both 2022 and 2023.

The success of the BMW i4 in Europe also played a major role in helping the BMW Group to lower its fleet CO₂emissions once again in 2023. The company’s provisional figure of 102.1 g/km in the WLTP cycle was well below the European Union’s target of 128.5 g/km. This equates to a 2.8 per cent reduction in fleet CO₂ emissions compared to 2022.

The popularity of the BMW i4 also represents an endorsement of the BMW Group’s “technology-open” approach in the current ramp-up phase of electric mobility. The all-electric gran coupé was developed on the basis of a flexible drive system architecture. Similar vehicle concepts now also enable BMW 7 Series, BMW 5 Series, BMW X1, BMW X2 and BMW X3 model variants with combustion engines, plug-in hybrid systems and all-electric drive to be offered alongside one another.

New design for the BMW kidney grille, headlights and rear lights.
The BMW i4 and BMW 4 Series Gran Coupé feature a refreshed design that brings additional visual impact to the brand’s signature brand features. The surround of the BMW kidney grille is now finished in matt chrome. Due to the low cooling requirement of the electric drive system, the BMW kidney grille of the new BMW i4 has a fully enclosed upper section, which sits below a Black high-gloss surface topped by a matt-silver honeycomb pattern. The air intakes on the combustion-engine versions of the new BMW 4 Series Gran Coupé have a mesh structure with surfaces now painted in matt Quartz Silver.

As well as a front apron with large side air intakes, BMW i4 and BMW 4 Series Gran Coupé models in M Sport specification also include a diffuser element in the lower section of the rear bumper, which is now painted in high-gloss Black. In addition, the exhaust tailpipes integrated into the rear apron on the left and right of the combustion-engine models have grown from 90 millimetres to 100 millimetres in diameter. Like the BMW kidney grille surround, if the optional M high-gloss Shadowline is specified, they are finished in Black high-gloss. Customers can also choose to order their cars with the M Sport Pro pack and M Carbon exterior pack.

The visually and functionally upgraded headlights also play their part in the modern appearance of the front end. The new structure of their LED units creates a focused look, with the low and high beam being generated from a single LED module. A pair of vertical and subtly arrow-shaped LED units house the side light, daytime driving light and turn signal indicator functions. If the optional Comfort Access is fitted, the new headlights generate a Welcome Light Animation once the driver and vehicle key come within three metres of the car.

Options include Adaptive LED Headlights with blue inlays, non-dazzling matrix high beam, urban lights and a cornering light function. The prism structure of the LED units for the urban lights provides a striking contrast against the uniform illumination of the daytime driving light units.

Where customers choose the optional Adaptive LED Headlights on the new BMW i4 and new BMW 4 Series Gran Coupé, their vehicle will also be fitted with highly expressive Laserlight rear lights. This model-specific version of an innovative lighting effect employs a technology first seen in the BMW M4 CSL. Laser diodes each illuminate a fibre optic bundle giving the rear units an intricate light graphic, creating an exclusive light design at the rear of these newly revised models.

New exterior paint finishes and aerodynamic wheels.
The selection of exterior paint finishes for the BMW i4 and BMW 4 Series Gran Coupé now also comprises the new Cape York Green metallic and Fire Red metallic shades. A wide variety of BMW Individual paint finishes and BMW Individual special paint finishes are also offered.

The selection of optional light-alloy wheels available to customers also features attractive new additions. 19-inch M aerodynamic wheels in double-spoke design can be ordered on cars specified with the M Sport package. Also new to the range are 20-inch BMW Individual aerodynamic wheels in double-spoke design. The two new light-alloy wheel variants each have a bi-colour finish and are fitted with mixed-size tyres.

New interior accents target progressive sporting appeal.
The modifications to the interior of the new BMW i4 and new BMW 4 Series Gran Coupé are focused on digitalisation and achieving a sharper sporting profile. The upgraded BMW iDrive with QuickSelect enables a further reduction in the number of buttons and controls in the cockpit. The functions of the automatic climate control system and – if fitted – seat and steering wheel heating can now be operated by touch via the BMW Curved Display or by voice command with the help of the BMW Intelligent Personal Assistant. New adjustment controls for the air vent grilles in the centre of the instrument panel and on the driver’s and front passenger side of the cockpit allow the airflow direction to be adjusted using rotating and tilting movements.

M Sport and M Performance models see the black seat surfaces fitted in new M Performtex. This innovative covering combines high material quality and a sporty design with low weight and a sustainability-optimised production approach. Sports derivatives of the new BMW i4 and new BMW 4 Series Gran Coupé are fitted as standard with sport seats in Sensatec perforated. Vernasca leather trim with decorative quilting is available as an option and is also newly available in a bi-colour Black/Red variant. BMW Individual Merino leather trim in three colours can also be specified as an option.

Newly designed steering wheels and gearshift paddles now standard.
The new BMW i4 and new BMW 4 Series Gran Coupé come as standard with a two-spoke steering wheel with polygonal rim and illuminated multifunction buttons in Sport trim. M Sport models now brings an M leather steering wheel in three-spoke design with a flat-bottomed rim and a discreet centre marking in the 12 o’clock position.

All steering wheel variants available for the combustion-engine BMW 4 Series Gran Coupé models are now equipped with gearshift paddles as standard. The two paddles – on the left-hand and right-hand steering wheel spokes – enable super-swift manual interventions in the gear selection process of the eight-speed Steptronic Sport transmission.

High-quality materials, adjustable ambient lighting.
New interior trim elements in Dark Graphite matt feature as standard in Sport models on both BMW i4 and BMW 4 Series Gran Coupé, helping to create a premium ambience of renewed sophistication on board. M Sport models include interior trim strips in Aluminium Rhombicle Anthracite. Also on the options list alongside M interior trim carbon fibre are the new Fineline Light open-pored and Grey Blue Ash open-pored fine-wood trim variants.

The ambient lighting – standard across the range – includes contour lighting integrated into the trim around the central seam vents. Like the lighting for the footwells, the storage compartment in the front section of the centre console and the door openers, this can be adjusted for colour and brightness according to personal preference. Users can choose from nine colours. The functionality of the interior lighting also includes an atmospheric Welcome and Goodbye Animation and light signals indicating an open door or incoming phone call.

The new additions to the options list also include the luxury instrument panel in Sensatec with a further refined surface structure, which features on the door shoulders too. And customers can now also order their cars with CraftedClarity glass applications for the gear selector, BMW iDrive Controller and Start/Stop button on the centre console.

Powertrain and charging technology.
The BMW i4 and BMW 4 Series Gran Coupé are available in a wide spread of variants powered by the latest BMW eDrive technology or petrol engines. The new cars channel their power to the road via classical rear-wheel drive or the intelligent BMW xDrive all-wheel-drive system.

Playing a key role in enhancing the sporty driving pleasure available in the BMW 4 Series Gran Coupé is the eight-speed Steptronic Sport transmission fitted as standard with the combustion engines. It offers an ultra-sharp shift action and also enables swift manual interventions in the gear selection process. All the petrolengined models feature gearshift paddles on the steering wheel for this purpose.

Combustion engines with 48V mild hybrid technology
The highly efficient petrol engines available for the new BMW 4 Series Gran Coupé, which feature BMW TwinPower Turbo technology, and on the six-cylinder electrification in the form of 48V mild hybrid technology, deliver an exceptional blend of sporting driving pleasure and fuel economy. Customers in Ireland can choose from the six-cylinder in-line engine with a peak output of 374 hp in the M440i xDrive M Performance model or the BMW 420i Gran Coupé.

The auxiliary electric drive the six-cylinder petrol derivative takes the form of a 48V starter generator and makes output of 11 hp instantly available in response to the slightest movement of the accelerator. This electric boost enhances the drive system’s dynamic response when accelerating off the line and putting in mid-range bursts of speed. The electric drive unit also assists the engine when travelling at a constant speed, allowing it to operate within an efficiency-optimised load range as often as possible.

Chassis technology and driver assistance systems.
Agility, dynamism and impressive long-distance comfort are the defining driving qualities of the new BMW i4 and new BMW 4 Series Gran Coupé. Outstanding straight-line stability, precisely controllable response to sudden movements of the accelerator and steering wheel, as well as composed handling up to the limit – even under high lateral forces – all help to produce the type of driving experience for which BMW is renowned. The extremely rigid body and chassis mountings, intelligent lightweight design, low centre of gravity, almost perfect 50 : 50 weight distribution and optimised aerodynamic properties provide all the necessary ingredients for a well-rounded vehicle character.

The double-joint spring strut front axle and five-link rear axle have likewise been engineered to reduce weight while increasing rigidity. Electromechanical steering with Servotronic function, an integrated braking system, the DSC (Dynamic Stability Control) system and near-actuator wheel slip limitation all come as standard too.

Model-specific chassis technology with a bespoke set-up.
Sophisticated chassis technology combines with the model-specific design and set-up of all components to ensure an ideal blend of sporting flair and ride comfort in all powertrain variants. In the all-electric BMW i4, for instance, the high-voltage battery is firmly bolted to the floor assembly and its casing serves as a load-bearing structural element to maximise torsional stiffness. Like the new BMW 4 Series Gran Coupé range, the BMW i4 is fitted with integral tower-to-front end struts, an aluminium shear panel at the front end and underfloor bracing elements in the rear axle area.

The lift-related dampers are another factor influencing the handling characteristics of the new BMW i4 and new BMW 4 Series Gran Coupé. Depending on the spring travel, these provide extra damping to control body movement when driving over large bumps and inhibit excessive dive. The system reacts to minor imperfections in the road surface with low damping forces that produce high levels of comfort. The BMW i4 is also equipped as standard with rear air suspension including automatic self-levelling. M Sport suspension, adaptive M suspension with variable sport steering and M Sport brakes can all be added to models equipped with the M Sport package to customise their handling characteristics.

Wide variety of driver assistance systems.
An array of advanced assistance systems are on hand to enhance comfort and safety when driving and parking the new BMW i4 and new BMW 4 Series Gran Coupé. The front collision warning system with brake intervention and Cruise Control with brake function are both fitted as standard, along with Speed Limit Info with no-overtaking indicator, manual Speed Limit Assist and Lane Departure Warning with lane return. The standout optional extra is the Driving Assistant Professional package comprising the Steering and Lane Control Assistant and Active Cruise Control with Stop&Go function, plus automatic Speed Limit Assist, route speed control, traffic light recognition, the Evasion Assistant, Crossroads Warning with city braking function, Wrong-way Warning and Front Crossing Traffic Warning.

Park Distance Control with sensors at both the front and rear comes as standard, as does the Parking Assistant. This system enables automated manoeuvring into and out of parking spaces, and also features a Reversing Assist Camera and the Reversing Assistant. There is also the option of the Parking Assistant Plus with Park View, Panorama View and Remote 3D View functions.

Captivating dynamic flair with a distinctive edge.
The two M Performance models spearheading the range demonstrate impressively how the flexible drive system architecture can package the inimitable feeling of M in both a traditional and all-electric form. The BMW i4 M50 xDrive distils the signature M performance in all-electric guise. Its peak output even exceeds that of the BMW M440i xDrive Gran Coupé, which has a six-cylinder in-line petrol engine with M TwinPower Turbo technology under its bonnet. The combustion-engine M Performance model also benefits from BMW’s systematic approach to electrification with a 48V mild hybrid system further sharpening its power delivery and optimising efficiency.

Both models combine their extremely powerful drive system with M-specific chassis technology and aerodynamically optimised body features. The latest M Performance models feature fresh touches both inside and out to give added emphasis to their highly exclusive form of sporting flair. In this way, and more clearly than ever before, the dynamism, agility and precision synonymous with the BMW M brand go hand in hand with distinctive looks and a characteristic cockpit ambience.

All-electric BMW i4 M50 xDrive takes pole position.
Two highly integrated drive units bringing together an electric motor, power electronics and transmission within a single housing help the BMW i4 M50 xDrive to top the output rankings. The electric motor driving the rear wheels generates peak output of 313 hp, while the unit at the front axle produces 258 hp. Together they create an electric all-wheel-drive system which is controlled quickly and precisely to ensure effortless progress in any driving situation. The fully variable system means power can always be distributed to optimum effect – from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximises traction.

A specially designed boost function is available to the driver in SPORT mode to initiate dynamic power delivery from both electric motors. This increases maximum combined output by 68 hp to 544 hp for over 10 seconds, at the same time as boosting maximum combined torque by 65 Nm (48 lb-ft) to 795 Nm (586 lb-ft). Activating the Sport Boost function enables the BMW i4 M50 xDrive to sprint from rest to 100km/h in just 3.9 seconds. Top speed is electronically limited to 225km/h.

Powerful six-cylinder in-line engine in the BMW M440i xDrive Gran Coupé.
Displaying the appetite for revs and smooth running familiar from straight-six units made by BMW, developing maximum output of 374 hp and generating peak torque of 500 Nm (369 lb-ft), the petrol engine powering the BMW M440i xDrive Gran Coupé has all the tools to deliver a captivating performance experience. 48V mild hybrid technology producing output of 11 hp is also on hand for an electric boost effect.

The power unit teams up with the eight-speed Steptronic Sport transmission and BMW xDrive intelligent all-wheel drive to propel the BMW M440i xDrive Gran Coupé from 0 – 62 km/h in 4.7 seconds. The engine’s build-up of power is accompanied by an exhilarating soundtrack from the M Sport exhaust system. Top speed is electronically limited to 155 km/h.

M-specific chassis technology for smile-inducing performance.
The two range-topping models are each equipped with chassis technology tailored specifically to their respective drive system’s performance characteristics. Both the M Sport suspension on the BMW M440i xDrive Gran Coupé and the adaptive M suspension with electronically controlled dampers featured on the BMW i4 M50 xDrive include variable sport steering. The duo’s stunning performance capabilities are also partly down to their M Sport brakes. The petrol model also features an M Sport differential at the rear axle.

Both models ride on 18-inch M light-alloy wheels as standard, with further light-alloy wheel variants up to 20 inches in size available as options together with sport tyres.

New BMW kidney grille, M specific touches in Black high-gloss.
The BMW i4 M50 xDrive and BMW M440i xDrive Gran Coupé underline their sporty character with M-specific design features producing eye-catching visuals. Both models now feature a BMW kidney grille with a Black high-gloss surround and horizontally arranged bars adorned by a BMW M logo. And the front apron elements that were previously finished in Cerium Grey also come in Black high-gloss. As a result, the front-end styling is now even more closely related to the design of the BMW M4 high-performance sports cars.

The distinctive trapezoidal tailpipe trim at the rear end of the new BMW M440i xDrive Gran Coupé likewise sports a Black high-gloss finish. The M Carbon exterior package available as an option for both range-topping models comprises side air intake trim at the front end, M specific exterior mirror caps, a diffuser insert in the rear apron and a model-specific rear spoiler all made from carbon fibre-reinforced plastic (CFRP).

Interior: M leather steering wheel and new seat upholstery.
The new M leather steering wheel in three-spoke design now comes with a flat-bottomed rim, decorative stitching in BMW M colours and a red centre marker, further adding to the performance experience in the cockpit of the top-of-the-range models. In the BMW M440i xDrive Gran Coupé, the steering wheel also features gearshift paddles for changing gear manually.

The sport seats in both models are finished in new M Performtex upholstery with black surfaces and M piping as standard. Both the standard seats and the optional M Sport seats can be optionally specified in Vernasca leather upholstery, which now comes in a choice of Black with blue contrast quilting or the new Black/Red bi-colour finish. Also standard in the M Performance models are interior trim elements in Aluminium Rhombicle Anthracite, M door sill trim, M pedals, an M driver’s footrest, an anthracite-coloured headliner and M-specific graphics for the BMW Curved Display.

BMW Operating System 8.5
The latest generation of the BMW iDrive display and control/operation system with QuickSelect based on BMW Operating System 8.5 opens up a new way of intuitively controlling vehicle functions and accessing digital services in the BMW i4 and BMW 4 Series Gran Coupé. With the digital BMW Curved Display screen grouping and the expanded capabilities of the BMW Intelligent Personal Assistant, the driver-centric cockpit has been geared squarely to operation using touch control and natural language.

The climate control functions are also operated digitally in the new BMW i4 and new BMW 4 Series Gran Coupé, enabling a further reduction in the number of physical buttons and controls. The control/operation system additionally comprises multifunction buttons on the steering wheel, the BMW iDrive Controller and, as an option, the BMW Head-Up Display.

BMW iDrive with QuickSelect: key functions available with one touch.
The system’s QuickSelect feature paves the way for an improved menu structure that takes its cue from consumer electronics devices. It allows the driver to navigate to functions directly from the newly arranged home screen without having to enter submenus. The new, flat menu structure makes it much easier to switch between different functions and helps the driver to focus their attention on what’s happening on the road.

The new home screen continuously displays the navigation system’s map view or other individually configurable graphics on the control display. On the same level, there is a vertical bar on the driver’s side of the display containing widgets that can now be individually selected and arranged. The BMW i4 also includes a widget for the charging functions. Some of the widgets can also be swiped horizontally to show additional content. The related functions can then be called up directly with QuickSelect. Once the relevant settings have been chosen, a quick tap on the home icon at the lower edge of the control display is all it takes to return to the home screen. Icons for direct access to the climate control menu, All Apps menu and, if activated, Apple CarPlay® and Android Auto™ can also now be found next to the home icon.

BMW Maps navigation system with new charging-optimised route guidance and Augmented View.
The cloud-based BMW Maps navigation system forms part of the standard BMW Live Cockpit Plus. Underpinned by BMW Operating System 8.5, the system now makes it even easier to input destinations and can offer additional information while driving. Further enhancements include better usability of filters, a flatter menu structure with touch buttons shown directly on the map view and proactive route recommendations.

The latest version of BMW Maps also gives BMW i4 drivers access – both from the vehicle and via the My BMW App – to improved functions that enable charging-optimised route planning over long journeys at a level of precision no rival can match. The charging stops are planned so that the selected destination is reached as quickly as possible. The driver’s preferred minimum charge level when arriving at mid-journey stops and the final destination can be adjusted in increments of five per cent and incorporated into the route planning. The system can also give preference to charging stations operated by selected providers and exclude others from the route planning at the driver’s request. The system will then propose the latter only if there seems to be no alternative for an efficient route without any large detours.

Additional information is provided for the selected charging stations, such as supported connector types and payment options, as well as the availability of sanitary, catering or shopping facilities in the vicinity. The expected duration of the planned charging stop and the resulting electricity costs can also be shown in advance. The closer the vehicle gets to a scheduled mid-journey stop, the more frequently the availability of the charging point is checked so that an alternative route can be recommended in good time if necessary. Regardless of the charging-optimised route given, a continuous stream of alternative charging options are also displayed, e.g. for spontaneous mid-journey breaks.

Specifying the optional BMW Live Cockpit Professional adds not only the full-colour BMW Head-Up Display, but also the Augmented View function. This offers contextual, real-time information to complement the navigation system’s map display by showing a live video stream of the driver’s view on the control display or instrument cluster and augmenting it with information that is currently relevant. At confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the best turn-off for the planned route.

Personalisation and remote access with BMW ID and My BMW App.
BMW Operating System 8.5 also makes it even easier to personalise the user experience in the BMW i4 and BMW 4 Series Gran Coupé. Signing in to the vehicle by scanning a QR code with a smartphone is all it takes to import the customer’s personal profile, load synchronisable settings and automatically link the key detected in the vehicle with the BMW ID.

The vehicle is also automatically added to the My BMW App. Available free of charge from the app stores for both iOS and Android, the My BMW App acts as a universal digital interface that provides information on the vehicle’s condition, charging status or remaining range at any time. Depending on the car’s specification, it also gives the user access to various remote functions. For example, the vehicle can be located remotely via the My BMW App and the doors locked and unlocked. The Remote 3D View and Remote Inside View functions included with the optional Parking Assistant Plus give drivers the ability to call up a three-dimensional live image of their vehicle’s immediate vicinity and its interior on their smartphone.

The My BMW App can also be used to send destination addresses from the user’s smartphone to the vehicle’s navigation system for route planning and to initiate, purchase or extend ConnectedDrive Upgrades. It is also possible to control the charging process and pre-conditioning for the BMW i4 from the My BMW App. The My Trips feature including Efficiency Trainer and monthly review provides the user with data and evaluations for distances travelled, consumption and average speed, as well as offering helpful tips for driving more efficiently.

BMW Charging with fixed kWh prices for public charging
The key benefit of the BMW Charging offering is the attractive kWh prices offered for AC and DC charging in Europe under the Active tariff, which are set for each country and remain the same regardless of the operator or the price shown. The high-power charging network run by the BMW Group’s joint venture IONITY – which is compatible with the Plug & Charge functionality – also forms part of the BMW Charging network. The basic monthly fee for the IONITY Plus package and the BP Pulse package is waived for BMW i4 drivers for the first 12 months.

Sustainability in product design and manufacturing.
Sustainable business practices are an integral part of the BMW Group’s corporate strategy. The company has not only shown an unwavering commitment to pushing forward the electrification of all its drive systems, but also worked tirelessly to increase the efficiency of its entire product portfolio. Indeed, it has achieved consistent reductions in the fuel consumption and emissions of its models powered by combustion engines and raised the energy efficiency and range of its all-electric vehicles, without compromising on BMW’s hallmark driving pleasure.

Back in 2007, the company launched the BMW EfficientDynamics package of measures and technology as part of the development process. It was conceived to give the company’s vehicles the highest possible output while minimising energy consumption. This overarching concept includes everything from the further development of all drive systems to improvements in energy and heat management, optimisation of aerodynamics, weight reduction through intelligent lightweight design and the integration of digital efficiency functions. It represents an integrated approach to reducing a vehicle’s environmental footprint that extends over its entire lifecycle – from development, the procurement of raw materials and the use of secondary materials, to the production, use and subsequent recycling of the vehicle according to circular economy principles. For the BMW Group, sustainability and premium characteristics are inextricably linked, rather than competing forces.

In addition, the BMW Group is committed to the Paris Climate Agreement which means it is pursuing specifically defined CO₂e reduction targets for its supply chain, production and use phase. For example, the company is aiming to cut CO₂ emissions by 40 per cent per vehicle across the entire value chain by 2030, compared with the figures from 2019. The BMW Group is pursuing the objective of full climate neutrality throughout the value chain by 2050 at the latest.

CO₂-optimised production with 100 per cent green energy.
Since 2020 all the locations in the BMW Group’s worldwide production network have been supplied exclusively with electricity generated from renewable sources. Some of the green energy is supplied via direct contracts with regional providers, which further improves the environmental credentials of the electricity we use due to the short supply distances involved. For example, the green electricity needed for production of the BMW i4 and BMW 4 Series Gran Coupé at BMW’s home plant in Munich will come from hydroelectric power stations in the region.

Other measures aimed at increasing sustainability include incrementally improving energy efficiency in the production processes, optimised packaging planning and transport logistics, plus recycling and water management.

With the aim of preventing waste, the BMW Group employs coordinated recycling and processing concepts that are tailored to waste flows at the individual plants, to the legal requirements in place in the relevant region and to the disposal structures available at the site. In 2023, 99.4 per cent of the waste generated during production was recycled or recovered. The quantity of waste for disposal per vehicle produced fell by 22.6 per cent over the previous year to 2.12 kilograms – a significant drop. The high recycling and recovery rate at the BMW Group should be maintained as the company navigates the ongoing transition to electric mobility.

The ‘secondary first’ approach: step by step to a circular economy.
The BMW Group’s exacting sustainability goals include increasing the use of secondary raw materials in vehicle production. The company is pursuing a circular economy vision in which raw materials are kept in circulation for as long as possible. This should then reduce the use of primary materials, the associated mining of new raw materials and the energy- and CO₂-intensive processing of those materials.

In line with its “secondary first” approach, the BMW Group is set to expand the use of secondary materials, given the requisite market availability and technical feasibility. The alloy wheel rims for BMW vehicles are already made of 70 per cent recycled aluminium. And bio-based colours are being used for matt paint finishes in an increasing number of factories.

Similarly, using secondary materials and green electricity has also cut CO₂ emissions from the production of the battery cells for fifth-generation BMW eDrive technology – by around 40 per cent since 2021 compared with a conventional manufacturing method. Added to which, during development of the battery cells now in use, the proportion of the critical material cobalt contained in the cathode material was reduced to ten per cent of the amount found in the previous-generation battery. As with the light metal lithium also needed for battery cell production, the cobalt is obtained under transparent conditions that are monitored regularly by the BMW Group. The company can therefore ensure that environmental and sustainability guidelines are observed during the mining and processing of cobalt and lithium and that there are no violations of human rights. The second use and recycling of high-voltage batteries in initiator projects is also already part of the BMW Group’s sustainability concept.

The current-excited synchronous motor design principle of the electric motors in the BMW i4 also stand out, allowing the engineers to avoid using the rare earths that would otherwise be required to manufacture permanent magnets. Short transport routes and regionally based suppliers play a decisive role, especially with regard to sustainable supply chains. To ensure that purchasing takes place as close as possible to the respective production site, the principle guiding the BMW Group’s global sourcing strategy is ‘local for local’.

Efficiency Trainer helps to achieve a more efficient driving style.
Alongside the BMW EfficientDynamics technology, a key influencing factor in achieving low fuel consumption and CO₂ emissions during the use phase is an efficient driving style. The Efficiency Trainer in the My BMW App assists the driver with tips on how to adopt a sustainability-optimised driving style. To this end, the digital assistant analyses completed journeys and provides both tips for improvements and incentives by comparing the driver’s fuel consumption with figures posted by other users in the BMW community.

In addition, the high-voltage battery in the BMW i4 will be charged using 100 per cent green energy when the customer is using the DC fast-charging stations in Europe operated by the IONITY high-power charging network co-founded by the BMW Group. Each time the customer charges their car using one of these stations, they are therefore helping to shrink the vehicle’s carbon footprint in the use phase.

Ends

^* ^{Fuel consumption, CO2 emission figures and power consumption were
measured using the methods required according to Regulation VO (EC)
2007/715 as amended. The figures are calculated using a vehicle
fitted with basic equipment in Germany, the ranges stated take into
account differences in selected wheel and tyre sizes as well as the
optional equipment. They may change during configuration.}

^{The details marked * have already been calculated based on the
new WLTP test cycle and adapted to NEDC for comparison purposes. In
these vehicles, different figures than those published here may
apply for the assessment of taxes and other vehicle-related duties
which are (also) based on CO2 emissions.}

^{For further details of the official fuel consumption figures and
official specific CO2emissions of new cars, please refer to the
"Manual on fuel consumption, CO2 emissions and power
consumption of new cars", available at sales outlets, from
Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
Ostfildern-Scharnhausen and at https://www.dat.de/co2/.}

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

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For further information please contact:

Laura Condron | laura.condron@bmw.ie | +353860477549

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Becomes the Driving Force behind Women's Golf in Ireland.

Wed, 03 Apr 2024 00:01:00 +0200

BMW Group Ireland is set to become Official Car Partner to the KMPG Women’s Irish Open. The leading Ladies European Tour event, which is set to take place in Carton House, a Fairmont Managed Hotel, Maynooth, Co. Kildare from 29 August until 1 September 2024. This tournament has become one of the most popular events on the professional golf calendar in Ireland. The agreement was signed in partnership with the tournament organisers, ForeFront Sports.

This marks a significant step for BMW Group Ireland in Golfsport, having supported the Amgen Men’s Irish Open for over 10 years. BMW is also celebrating its 20^th anniversary supporting Golfsport globally.

“Golfsport has showed significant growth in Ireland since the Pandemic. Coupled with some of the top talent emerging in Irish Women’s golf, we are excited to be getting behind Women’s golf in Ireland.” said Helen Westby, Managing Director BMW Group Ireland.

BMW will also be working closely with its Friend of the BMW Brand Leona Maguire to promote the KPMG Women’s Irish Open and women’s golf in Ireland.

Leona Maguire said: “I am thrilled that BMW, who is synonymous with golf, is coming on board to support the KPMG Women’s Irish Open. It’s a testament to how popular women’s golf is becoming and shows the intent of BMW Group Ireland to support women in sport. They have supported me for several years now; I am so grateful for their ongoing support”.

Over the duration of the sponsorship BMW Group Ireland will provide a fleet of Electrified cars to support the event, activations with its vehicles and a competition for golfers to participate in the BMW pro-am golf competition in the lead up the event.

Commenting on this announcement Cian Branagan founder of Forefront Sport said:

“We are proud to be announcing this new journey with such an iconic brand who have an amazing history in supporting golf in Ireland. This partnership is a true reflection of their drive to invest in women’s sports and we are excited to partner with them leading into this year’s KPMG Women’s Irish Open at Carton House ”.

To secure your tickets and keep up to date with the latest player announcements for the KPMG Women’s Irish Open, please visit www.womensirishopen.ie. You can also follow the tournament via social media by following @womensirishopen on Instagram, Twitter, TikTok and Facebook.

-ENDS-

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

For more Information:

For further details on KPMG the Women’s Irish Open, please contact:

Eimear McManus - emcmanus@forefrontsports.ie

Ruth Crehan - rcrehan@forefrontsports.ie

For general queries, please contact: Info@womensirishopen.ie

Laura Condron | Corporate Communications & Events Manager, BMW Group Ireland | 086 047 7549 | Laura.Condron@BMW.ie

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

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Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The all-new BMW X2 and the first-ever BMW iX2.

Wed, 11 Oct 2023 00:01:00 +0200

The BMW X2 first introduced the concept of a Sports Activity Coupé in the premium compact segment. And now the even more distinctive, sportier and forward-looking second generation is set to reaffirm BMW’s leadership in the fast-evolving sector.

Significantly larger dimensions, a pronounced coupé silhouette and dynamic lines visually showcase the development leap taken by the new BMW X2. The progressive character of the new model is also evident in the fully electric BMW iX2 variant, as well as in a large spread of driver assistant systems enabling automated driving and parking, and in the innovative digital services delivered by the new BMW iDrive with QuickSelect and BMW Operating System 9.

The range of drive variants extends the car’s appeal into additional target groups and will contribute to the new BMW X2 building on the success of the original model, of which more than 380,000 examples were sold worldwide.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100km/h) (secs)	Top Speed (kmph)^**	Electric Range (WLTP) (kms)	CO₂ Emissions (WLTP) (g/km)	Fuel Consumption Combined (WLTP) (l/100km)	Electric Power Consumption (WLTP) kWh/ 100kms	RRP Price
X2 sDrive20i M Sport	170	280	8.3	212	-	148 – 139	6.5 – 6.0	-	€55,350
X2 M35i xDrive	300	400	5.4	250	-	181 – 175	8.0 – 7.7	-	€79,780
iX2 xDrive30 M Sport	313	494	5.6	180	417 – 449	0	-	17.7 – 16.3	€69,500

*All figures relating to performance, fuel and electricity consumption and emissions are provisional. Some of the stated technical data, fuel consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected. **Electronically limited.

The world premiere of the new BMW X2 and new BMW iX2 will take place at the Japan Mobility Show in Tokyo (formerly the Tokyo Motor Show), which will open its doors on 26 October 2023.

The new BMW X2 will be priced from €55,350, with the iX2 xDrive30 starting from €69,500 RRP. Order books open today at Irish BMW retailers, with the first deliveries expected to begin in March 2024.

Accelerating the ramp-up of electric mobility

The new BMW iX2 sees the BMW Group accelerating the ramp-up of electric mobility. The company now has at least one pure electric vehicle in all major model segments and is aiming to have more than two million fully electric vehicles on the road by the end of 2025. By 2030, it is anticipated that every second vehicle sold by the BMW Group worldwide will have an all-electric drive system.

A flexible vehicle architecture allows the new BMW X2 and BMW iX2 to be produced on a single assembly line at BMW Group Plant Regensburg. The high-voltage batteries for the fully electric variant are also made at the Regensburg site.

BMW Group Plant Regensburg has become the automotive industry's first plant worldwide to use an end-to-end digitalised and automated process in standard production for inspection, processing and marking of painted vehicle surfaces by AI-controlled robots. The Bavarian plant is therefore taking another step towards becoming a digital and intelligently connected facility – the BMW iFactory.

Sporty exterior design complemented with a modern and spacious interior

The distinctive, sporty appearance of the new BMW X2 is accompanied by a modern cockpit design shaped by digital innovations, including the BMW Curved Display, and by a spacious interior.

The new BMW X2 has grown by 194mm in length over its predecessor, to 4,554mm. This means the model also stretches 54mm beyond the BMW X1. Its wheelbase is now 2,692mm (+ 22mm), and it also stands 21mm wider, at 1,845mm. Wider tracks at both the front and rear, together with the larger-diameter wheels, give the new BMW X2 a broader, muscular stance on the road. The vehicle height is 1,590mm, up 64mm compared with its predecessor.

Inside, the new BMW X2 houses five full-size seats, with all occupants benefiting from increased shoulder and elbow room. Kneeroom in the second row of seats has been expanded by 25mm.

With all the seats in use, the new BMW X2 can accommodate 560 litres of cargo, 90 litres more than its predecessor. The load compartment’s capacity can be expanded to 1,470 litres (+ 115 litres). The mild hybrid BMW X2 sDrive20i has a boot capacity of 515 – 1,400 litres, while the fully electric BMW iX2 offers between 525 and 1,400 litres.

A trailer tow hitch can be ordered as an option, now operated electrically at the touch of a button. The maximum permitted trailer load is as much as 1,800kg, depending on the model (BMW iX2: 1,200kg).

Striking front end with standalone design features

The model-specific front-end design of the new BMW X2 brings sporting allure and visual extravagance to the premium compact segment. Front and centre is the new interpretation of two signature brand features: the BMW kidney grille and twin headlights. The two connected elements of the kidney grille together form an almost hexagonal contour, and its outline is highlighted by a three-dimensional surround. The optional illuminated BMW kidney grille Iconic Glow gives the car a particularly distinctive appearance. The model-specific air inlet grille with sporty honeycomb structure is finished in Black high-gloss. The inner section of the enclosed BMW kidney grille on the BMW iX2 has an intricate structure and surfaces in Quartz Silver.

The headlight units extend well into the wheel arches. The new BMW X2 comes as standard with LED headlights for low and high beam. Two vertical LED units with a subtle arrow shape include the daytime driving lights and turn signal indicators. Adaptive LED Headlights with non-dazzling matrix high beam, plus urban lights, motorway beam pattern and bad weather light are available as part of the Technology Pack. M lights Shadowline available with the M Sport Pro Package.

The design of the lower air intake drops very deeply and extends well into the sides of the front end. It is flanked to either side by elegant, wing-shaped inlays, which guide the air to the air curtains in the front apron. The bonnet also has a model-specific design with dynamic contours.

Coupé-shaped silhouette merged with clean body surfaces and flared wheel arches

The distinctive proportions of the new BMW X2 are showcased particularly clearly when viewed side-on. The upright front end, long bonnet, heavily raked A-pillars and roofline flowing dynamically into the rear feed into the typical silhouette of a BMW Sports Activity Coupé. Large wheels and a wraparound black border at the lowest edge of the body are subtle pointers to its robust character.

At its trailing edge, the slender side window graphic features a tweaked interpretation of the Hofmeister kink familiar from BMW models past and present. The door openers are integrated flush with the body. Shallow roof rails in Black high-gloss can be specified as an option.

Distinctive rear design set off with innovatively-split all-new light units

The flared wheel arches and muscular shoulders also shape the appearance of the new BMW X2 when viewed from the rear. The character lines along the flanks continue to the rear, creating a flowing connection between the different areas of the body. Like the contours of the rear lights, the body lines and surface structures are horizontal in execution, accentuating the width of the rear.

Below the heavily raked rear window, a bold Gurney-style spoiler generates additional downforce. A concave surface below the rear spoiler creates a three-dimensional effect. The model-specific rear apron of the new BMW X2 is composed of a black surface which frames the number plate and extends as far as the side body edging. Inserts styled as intakes and vertical reflectors add sporting flavour.

The all-new light units are distinctively split into two sections and extend well into the car’s flanks and the tailgate. All of the light functions use LED technology.

Intelligent lightweight design enables enhanced efficiency and agility
The BMW Efficient Dynamics technology package minimises energy consumption in the use phase of the vehicle. As well as the powertrain, it encompasses energy management, rolling resistance, aerodynamics and weight reduction via intelligent lightweight design.

The weight-optimised construction of the body and chassis components brings gains in efficiency and heightens the agility of the new BMW X2 and BMW iX2. An intelligent mix of materials minimises vehicle weight while enhancing rigidity and crash safety. The hot-stamped steels and aluminium alloys used for the passenger cell are supplemented by multi-phase steels for extra reinforcement. At the front of the BMW iX2, an additional shear panel and a stiff connection with the high-voltage battery’s housing, a load-bearing component, increase body rigidity. The all-electric model also has a special strut between the strut towers to enhance torsional rigidity, directional stability and turn-in response.

Making the bonnet from aluminium cuts weight at the front end of the car, which further aids handling agility. Meanwhile, lightweight plastic supports for the front and rear doors bring further weight savings. The use of steel components with a zinc/magnesium coating optimises corrosion protection.

Enhanced aerodynamics of the new BMW X2 likewise improve both efficiency and driving dynamics. The power consumption and range of the BMW iX2 benefit from the lower drag generated by the closed-off BMW kidney grille. All other variants have an active air flap control system for the kidney grille and lower intake, which adapts its responses to the need for cooling air and the ambient temperatures. Other contributors to aerodynamic efficiency include air curtains in the outer sections of the front apron; flush-fitting door handles; aerodynamically optimised exterior mirrors, rear lights and light-alloy wheels; and a model-specific rear spoiler. Added to which, the flow of air around the car is guided with the help of a large diffuser in the lower section of the rear apron and a virtually fully sealed underbody with precisely defined air guides. The smooth sealing for the high-voltage battery in the BMW iX2 has a positive effect on drag. Together, these features bring the car’s drag coefficient (C_d) down as far as 0.25 (BMW iX2) or 0.27 (BMW X2), depending on the version.

An optimised sealing concept around the doors and tailgate, plus newly designed exterior mirrors, reduce wind noise compared to the previous model. The use of acoustically optimised tyres also reduces noise, while an improved engine and transmission mounting limits vibrations. Starting the combustion engine and turning it off also generate significantly lower vibrations in the new BMW X2. Optional acoustic glazing shields the interior from outside noise.

A model-specific mounting and optimised encapsulation for the electric motor, power electronics and transmission – which are arranged in a single housing – increase the acoustic comfort of the BMW iX2, which also has a soundproofed and double-decoupled refrigerant compressor.

Standard M Sport exterior details twinned with a wide choice of colours

BMW X2 customers can choose from nine paint finishes, including two Frozen finishes from BMW Individual and a broad spectrum of other BMW Individual special paint finishes are also available.

Launched in Ireland with M Sport specification as standard, the new model includes large side air intakes integrated into the front apron, a body colour border along the lower edge of the body, M-specific side skirts, M High-gloss Shadowline exterior trim and a rear apron with integrated diffuser. Adaptive M suspension and double-spoke 19-inch M light-alloy wheels are also part of the M Sport specification, together with sport seats, Alcantara-covered instrument panel, anthracite-coloured headliner and M leather steering wheel with gearshift paddles.

Also on the options list is the M Sport Pro pack. Among the features this adds are M High-gloss Shadowline exterior trim with extended elements, M lights Shadowline, an M rear spoiler, an M Sport braking system with red-painted callipers and M seat belts.

BMW iDrive with QuickSelect and the new BMW Operating System 9

At the heart of the display and control/operation system is the standard BMW Curved Display formed by a 10.25-inch information display and a 10.7-inch control display. The screens merge into a single unit behind a continuous glass surface that curves towards the driver.

The new BMW Operating System 9 home screen continuously displays the navigation system’s map view or other individually configurable graphics. The QuickSelect feature allows functions to be activated directly without having to enter a submenu, while a tap on the home icon on the control display is all it takes to return to the home screen. Icons for direct access to the climate control menu, All Apps menu, Apple CarPlay^® and Android Auto^™ can also now be found next to the home icon.

New BMW Digital Premium heralds the arrival of in-car gaming and streaming

BMW Digital Premium means customers can enjoy in-car use of a range of apps, e.g. for music streaming, video streaming, news or gaming, on a subscription basis. The optional package also covers data usage for all digital services and the apps available from the BMW ConnectedDrive Store, including music and video streaming.

BMW is presenting a wide selection of games in collaboration with gaming platform AirConsole, included within BMW Digital Premium. These can be played when the vehicle is stationary, for example while waiting for the BMW iX2 to recharge or waiting to pick-up friends or family. Once the AirConsole App has been launched, smartphone and car can be connected by scanning a QR code on the Curved Display. The games are then made available, with gameplay controlled by smartphone over the air. This means multiple players can share in the in fun at the same time.

Audio streaming services can also be used in the new BMW X2 with BMW Digital Premium, and the driver and front passenger are able to view a wide variety of video streaming offerings (powered by Xperi TiVo) on the control display while the car is stationary.

Additional My Modes and further scope for customisation with BMW Digital Premium

Drivers of the new BMW X2 can choose from Personal Mode, Sport Mode and Efficient Mode as standard, while BMW Digital Premium extends the range by adding Expressive Mode, Relax Mode and Digital Art Mode. This opens up further options for tailoring aspects such as the readouts on the control display and the interior lighting.

BMW Digital Premium also enhances the user experience with add-ons for the lighting sequence that is activated when approaching the car, while the system’s automated routines can also increase convenience in regularly recurring situations.

Expanded standard equipment, new optional equipment packages for further individualisation

The standard equipment of the new BMW X2 is significantly enhanced over that of its predecessor. Standard features include a navigation system, two-zone automatic climate control, a raft of modern driver assistance systems, Park Assist including Reversing Assist Camera and numerous other innovative digital services which enhance comfort, convenience and driving pleasure.

Automatic tailgate operation is also standard. And if the optional Comfort Access is specified, the tailgate can be operated hands-free as well. Beyond the M Sport Pro pack, the new BMW X2 is also available with newly created equipment packages enabling targeted individualisation of the car.

Advanced interior design influenced by the BMW iX

Many interior details take their cues from the concept first introduced in the BMW iX. Key features include the slender instrument panel, which serves as a stage for the BMW Curved Display, and a “floating” armrest with integral control panel between the driver’s and front passenger seats. The BMW Curved Display, with its frameless glass surface angled slightly towards the driver, brings a high-class, modern highlight to the cabin. It is framed by solid-looking trim pieces which extend out to the doors as a border for the cockpit area. All models feature Aluminium Hexacube light finish trim strips as standard.

Alongside the newly designed gear selector lever, the control panel integrated into the centre console houses embedded buttons for using vehicle functions, including My Modes and Park Assist.

Newly developed seats offer even better comfort and lateral support

The new seats in the BMW X2 offer sporty looks, outstanding lateral support, optimised comfort over long distances and extended functionality.

The M Sport specification includes Veganza/Alcantara heated sport seats in anthracite with blue contrast stitching or, as an option, Vernasca leather with special diamond quilting. Electric adjustment for seats is available as an option.

Two-zone automatic climate control and navigation system as standard

A two-zone automatic climate control system is fitted as standard, as is the rain sensor with automatic headlight activation. The intelligent system takes into account the impact of direct sunlight and, depending on the car’s specification, can also incorporate the seat and steering wheel heating.

The automatic climate control system in the BMW iX2 employs extremely efficient heat pump technology. The all-electric model also comes as standard with an auxiliary climate control system to heat or cool the interior before a journey.

The standard BMW Live Cockpit Plus includes the cloud-based navigation system BMW Maps and an audio system with six speakers and amplifier output of 100 watts. The optional Harman Kardon Sound System raises the number of speakers to 12 and the amplifier output to 205 watts.

Smartphone integration via both Apple CarPlay^® and Android Auto™ is included as standard.

Premium ambience with scope for extensive individualisation

The new BMW X2 features an M leather steering wheel with arresting three-spoke design and shift paddles. Steering wheel heating is available as an option.

The optional panoramic glass sunroof brings an exclusive touch to both the exterior appearance of the new BMW X2 and its interior ambience. Its dark-tinted glass surface extends in a single section right up to the windscreen and back into the rear part of the roof. The panoramic glass sunroof floods the interior with light thanks to a view-through area measuring 712mm by 702mm. A multi-layer electric roller blind provides discreet interior shading when required.

The standard interior lighting incorporates the footwells, door openers and the storage compartments in the centre console, plus reading lights, the ambient light from the headliner and the door courtesy lights. Ambient lighting provides atmospheric illumination and includes the Dynamic interior light function, whose pulsating light signals indicate, for example, an incoming phone call.

Also included in the optional Technology package is the mirror package, which adds light projections from the exterior mirrors, an electric folding function for the exterior mirrors and an automatic dimming function for the interior mirror and the exterior mirror on the driver’s side.

BMW iX2: premium electric mobility in a compact Sports Activity Coupé

The all-electric iX2 xDrive30 will give fresh momentum to locally emission-free premium mobility. Its two electric motors together generate 313hp (including temporary boost) and 494Nm. The highly integrated drive units are grouped with the power electronics and transmission in a compact housing.

The power-to-weight ratio of both the eDrive 5.0 M170SF drive unit at the front axle and the eDrive 5.0 M170SR at the rear is 1.5 kW/kg, for instantaneous acceleration and supreme traction and directional stability. The new BMW iX2 xDrive30 is able to go from 0 to 100km/h in 5.6 seconds on the way to an electronically governed top speed of 180kms. Combined power consumption in the WLTP cycle is 17.7- 16.3kWh per 100kms.

Like the motors, the high-voltage battery in the new BMW iX2 xDrive30 is the product of the latest, fifth generation of BMW eDrive technology. The battery is installed in a space-saving position in the car’s underfloor section and provides 64.8kWh of usable energy. This and the high efficiency of the drive system help the new BMW iX2 xDrive30 to achieve a range of 417 – 449 km in the WLTP cycle.

Combined Charging Unit and optimised software for fast and efficient charges

The new BMW iX2 xDrive30 is equipped with an advanced Combined Charging Unit that brings together the functions of the voltage transformer, charging electronics and power distribution, plus the management systems for the drive, high-voltage and charging functions, into a single highly integrated control unit. It enables AC charging up to 11kW as standard, which means the high-voltage battery can be recharged from 0 to 100 per cent in 6.5 hours. Customers can also choose three-phase AC charging up to 22kW as an option. This reduces the charging time to 3 hours 45 minutes. DC charging up to 130kW at a suitable fast-charging station makes it possible to boost the high-voltage battery’s energy reserves from 10 to 80 per cent capacity in 29 minutes.

The latest version of the Max Performance Charging software included in the BMW iX2 optimises efficiency when charging the car. Once the high-voltage battery reaches a higher state of charge (SOC), the new charging process ensures the charging rate drops smoothly instead of following the previous “stepped” curve, resulting in shorter charging times. The Max Performance Charging software also makes it possible to top up the battery at the full charging rate from a higher starting SOC of up to 50 per cent.

Anticipatory thermal management of the high-voltage battery is optimally controlled in good time before a stopover at a fast-charging station. An optimised cooling strategy during DC charging further improves the durability of the high-voltage battery. Alternating phases of full and partial cooling power are used when charging the BMW iX2 to avoid excessive cooling of the battery during fast charging.

Increasing range via adaptive recuperation and the new MAX RANGE function

When driving, adaptive recuperation helps to conserve power reserves or even recover electrical energy during overrun and braking. Thanks to intelligent networking, the drive system can use navigation and driver assistance system data to adjust how much power is recuperated according to the respective traffic situation. As an alternative to adaptive recuperation, the driver can select high, medium or low braking energy recovery for all traffic situations via the BMW iDrive menu.

The maximum recuperation power in driving mode B using the accelerator alone is 60kW. Recuperation of up to 120kW can be generated via the brake pedal regardless of the driving mode.

The range of the BMW iX2 can be extended by activating a new drive system function when driving in Efficient My Mode setting. With the MAX RANGE function, drive power and top speed are carefully restricted and comfort functions scaled back, allowing range to be increased by up to 25 per cent.

48V mild hybrid technology for petrol engines

Advanced 48V mild hybrid technology not only reduces fuel consumption and emissions, it also optimises power delivery. Alongside its role as a powerful starter generator, the 48V electric motor integrated into the standard seven-speed Steptronic transmission with double clutch can both supplement the output of the combustion engine and ease the load on it. Depending on the driving situation, it contributes an additional 19hp of power and produces nominal torque of 55Nm.

The 48V battery – which provides the energy for the extra output and for the starter generator, and also supplies the car’s 12V network via a voltage transformer – is installed under the load compartment. It is charged by adaptive recuperation in overrun and braking phases at a rate of up to 15kW. Through the intelligent networking of all the data from driver assistance system sensors and the information from the navigation system, the intensity of energy recuperation when the driver releases the accelerator pedal is adjusted to suit the driving situation even when route guidance is deactivated.

Efficient three-cylinder petrol engine from the latest generation powers the new BMW X2 sDrive20i

A three-cylinder petrol unit powers the new BMW X2 sDrive20i. Among the new features serving to enhance efficiency and reduce emissions are the Miller cycle (which shortens the opening time of the intake valves), redesigned intake ports and combustion chambers, and an ignition system featuring an active coil with integrated electronics. Mixture preparation is optimised using a new dual injection system. The effectiveness of the turbocharging system and intercooler has also been increased.

Teaming up with the 48V mild hybrid system, the 1.5-litre engine in the new BMW X2 sDrive20i generates maximum output of 170hp (156hp at 4,700 – 6,500rpm plus the electric motor’s 19hp) and peak torque of 280Nm (240Nm at 1,500 – 4,400rpm and the integrated electric motor’s 55Nm). The new BMW X2 sDrive20i sprints from 0 to 100km/h in 8.3 seconds. Combined fuel consumption comes in at 6.5 – 6.0 l/100 km and CO₂ emissions at 148 – 139g/km, both as per the WLTP cycle.

Exceptionally powerful new four-cylinder engine powers the BMW X2 M35i xDrive

The most potent incarnation of the four-cylinder petrol unit from the latest modular generation of engines serves as the power source for the BMW X2 M35i xDrive. Various innovations set the new engine apart. They include the adoption of the Miller cycle, redesigned intake ports and combustion chambers, and changes to the camshaft timing, injection, ignition system and exhaust gas routing.

Among the unit’s M-specific highlights are a new, robust crankshaft drive, an optimised system of oil supply for the pistons with cooling channels, and new main bearing shells and caps. Its M TwinPower Turbo technology has been upgraded by increasing the performance of the turbocharging system and indirect charge air cooling at the same time as introducing dual injection for mixture preparation as a function of load point. The 2.0‑litre engine generates 300hp between 5,750 and 6,500rpm, with peak torque of 400Nm from 2,000 to 4,500rpm. The BMW X2 M35i xDrive sprints to 100km/h in 5.4 seconds.

The rich-sounding M-specific exhaust system features two pairs of tailpipes nestled neatly into the left and right of the rear apron – a signature feature of high-performance models from BMW M.

Seven-speed Steptronic transmission with double clutch as standard

The two petrol engines are paired to a seven-speed Steptronic transmission with double clutch. This latest generation transmission stands out with fully electric actuation, widened gear ratio spread and greater internal efficiency. The transmission automatically shifts into P when the engine is switched off. If the car is parked on a slope, the electric parking brake is automatically applied.

Standard fit gearshift paddles on the steering wheel enable ultra-fast manual gear changes. The left-hand paddle is also used to activate the Sport Boost function.

In the BMW X2 M35i xDrive, drive power is relayed via a seven-speed Steptronic transmission with an ultra-sharp shift action. Besides shift paddles on the steering wheel, it also brings the M Sport Boost function. The M Launch Control function is also available.

The transmission also features a built-in mechanical limited-slip differential. Together with the BMW xDrive all-wheel-drive system for fully variable distribution of power between the front and rear wheels, this serves to maximise traction, handling stability and cornering dynamics.

Newly developed front and rear axle componentry

The new BMW X2 has adopted its predecessor’s design principle for the front and rear axle. However, all components of the front single-joint spring strut axle have been developed almost from scratch. The new axle kinematics and increased rigidity help to give the car agile turn-in and steering feel largely unaffected by torque steer. The supports for the hydromounts are now made from aluminium, saving around 3kg. Following readjustment of the steering axle, the caster offset has been increased by 15 per cent over its predecessor, for a positive effect on both steering feedback and straight-line stability.

The modular three-link rear axle fitted on all model variants also has the ideal ingredients for sporty handling. Featuring a bespoke design with remarkably high rigidity, it is partnered by a rear-axle subframe with a rigid mounting and promises precise wheel guidance even under high lateral acceleration. The springs and dampers take up less space thanks to their separate arrangement.

For the first time, the front axle has been equipped with extra, lift-related damping using an additional sleeve on the dampers.

Adaptive M suspension with frequency-selective damping as standard

Adaptive M suspension is standard across the range. Both agility and long-distance comfort benefit from this suspension system’s mechanically controlled adjustable and frequency-selective dampers. The specially designed damper system brings about a 15mm drop in ride height on all models.

Sport steering, with a direct rack ratio and Servotronic speed-sensitive power assistance, is part of the adaptive M suspension.

Near-actuator wheel slip limitation for extremely quick, precise response

The new BMW X2 now includes near-actuator wheel slip limitation to maximise the car’s agility and composure in challenging driving situations. Unique in this segment, this traction control system is integrated into the engine management, eliminating the long signal paths to the DSC control unit. This allows corrective inputs to be applied up to ten times faster than in conventional systems and with exceptional precision. This ensures optimum traction, poise and excellent handling stability.

Outstanding stopping power provided by integrated braking system and M Sport brakes

The new BMW X2 is equipped with an integrated braking system that delivers outstanding stopping power and superior pedal feel. This system brings together the brake activation, brake booster and braking control functions within a compact module.

The M Sport brakes comprise of four-piston, fixed-calliper disc brakes at the front wheels and single-piston, floating-calliper items at the rear.

The all-new model comes with 19-inch M light-alloy wheels as standard and the BMW X2 M35i xDrive comes with 20-inch M light-alloy wheels as standard. Further light-alloy wheels up to 21 inches are available as options.

Adaptive M suspension, sport steering and 20-inch M light-alloy wheels as standard

The bespoke chassis technology in the BMW X2 M35i xDrive produces the dynamic, agile and precise handling for which M models are renowned. Adaptive M suspension, sport steering, model-specific bracing elements at the front end of the vehicle and the exceptionally rigid anti-roll bar mounts all work to optimise handling, steering response and precision.

The new BMW X2 M35i xDrive can be specified with the option of M Compound brakes, comprising four-piston, fixed-calliper brakes with 385mm drilled discs at the front and single-piston, floating-calliper units with 330mm discs at the rear. The brake callipers are painted grey and bear the M logo.

Individual design with familiar M details

The standout performance of the new BMW X2 M35i xDrive is reflected in distinctive design features that optimise aerodynamics and the flow of cooling air. A front apron with large air intakes ensures the engine, transmission and brakes can continue to work within their optimum temperature windows at all times. Other sporting details include prominent side skirt extensions, black M exterior mirror caps, a model-specific M rear spoiler with central indent and a rear apron with diffuser inlay.

The BMW M kidney grille fitted to the new BMW X2 M35i xDrive bears the M logo. The grille also sports horizontal double bars, a design cue originally developed for high-performance models from BMW M GmbH. The same applies to the quartet of exhaust tailpipes – each measuring 100mm in diameter – integrated into the rear apron.

Cockpit design includes M-specific displays and availability of M Sport seats

The M‑specific cockpit design also plays its part in creating a high-intensity performance experience inside the new BMW X2 M35i xDrive. Highlights include aluminium Hexacube Light interior trim elements, an M leather steering wheel with gearshift paddles and red centre marker, an Alcantara-covered instrument panel, an anthracite-coloured headliner, M door sill trim, M pedals and the M‑specific graphics of the BMW Curved Display and, optionally, the BMW Head-Up Display.

Standard equipment for the new BMW X2 M35i xDrive also brings anthracite Veganza/Alcantara sport seats with blue contrast stitching. These can optionally be trimmed in Vernasca leather with special diamond quilting. Also on the options list are M Sport seats. These offer multi-way electric adjustment (including memory function for the driver’s seat), have integral head restraints and feature an illuminated M logo in the upper section of the backrests.

Integrated overall safety concept optimises occupant protection

A comprehensive passive safety concept maximises occupant protection. Besides the extremely rigid passenger cell and highly resilient load-bearing structures, it also includes integrated safety electronics which deploy the restraint systems in the right sequence, at the optimum moment and with the required effect for the specific collision type and severity.

The new BMW X2 also comes as standard with an active bonnet to improve pedestrian protection. Pyrotechnic actuators raise the bonnet if the vehicle collides with a pedestrian, creating more deformation space between the bonnet and the hard underlying structures.

The safety standards set by the BMW Group go well beyond the legal requirements. Strengthened bumper cross members plus a structure-optimised casing protect the high-voltage battery of the BMW iX2 in a collision. Energy-absorbing outer longitudinal profiles and the housing’s particularly stiff cross struts keep the collision forces away from the battery cells. The safety of the high-voltage components has been extensively demonstrated over the course of extensive testing and simulations. The safety concept also includes a sensor system for crash detection, which triggers a shutdown of the high-voltage system. In addition, pyrotechnic separators decouple the high-voltage battery from the on-board power supply.

New generation of front collision warning system adds safety-enhancing features
The new BMW X2 is fitted as standard with the latest version of the front collision warning system with brake intervention, which brings additional functions to help prevent an accident. It comprises features such as Collision Warning, pedestrian and cyclist warning with braking function, and Crossroads Warning. It can also warn the driver of pedestrians and cyclists who are parallel to the road and approaching the vehicle from the front or rear when turning left. If a vehicle is approaching on the side of the road the driver needs to cross, visual and acoustic warnings are triggered and the brakes are applied to prevent the driver from continuing with their turn-off manoeuvre.

Optional Driving Assistant with new exit warning function

Opting for the Driving Assistant upgrades the standard specification by adding the Lane Change Warning system, which helps the driver to guide the car back into the original lane, likewise by means of a steering input. The Driving Assistant’s features also include Rear Collision Prevention and Rear Crossing Traffic Warning, which reduces the danger of a collision when reversing.

There is also an exit warning function, which boosts safety when the vehicle is stationary. It activates warnings if a vehicle or cyclist is approaching the BMW X2 at speed and there is a risk of collision on either side of the vehicle.

Automated Level 2 driving: Driving Assistant Plus

The optional Driving Assistant Plus offers targeted improvement of comfort and safety on long-distance journeys. This camera- and radar-based system includes the Steering and Lane Control Assistant as well as Active Cruise Control with Stop&Go function, which can be used at up to 112mph.

The automatic Speed Limit Assist and route speed control functions available when using Active Cruise Control add to the car’s Level 2 automated driving capabilities, as defined by SAE international standard J3016. Speed limits along the route detected either by the Speed Limit Info system or by using data from the navigation system can be anticipated in advance with the help of automatic Speed Limit Assist. Meanwhile, the route speed control function also looks ahead to reduce the car’s speed as appropriate when approaching a corner, roundabout, junction, exit or entering built-up areas.

The complete comfort and safety package: Driving Assistant Professional

If the Driving Assistant Professional option is specified, both the Steering and Lane Control Assistant and Active Cruise Control will be available to use at speeds up to 130mph. On motorways, the Steering and Lane Control Assistant can also help the driver to guide the car in situations where the lane narrows. The Active Navigation function detects when the vehicle needs to change lane in order to take a motorway exit and keep to the calculated route, and sets up the lane change.

The package of Driving Assistant Professional functions additionally includes Road Priority Warning, Wrong-way Warning, Front Crossing Traffic Warning, the Emergency Stop Assistant and the Emergency Lane Assistant (can be used in selected European countries). Assisted View in the instrument cluster gives the driver an overview of the activated systems and their functionality.

Included as standard: Parking Assistant, Reversing Assist Camera, Reversing Assistant

Drivers of the new BMW X2 also benefit from effective assistance when parking and manoeuvring thanks to standard-fit technology such as Active Park Distance Control (PDC) with sensors at the front and rear. Also standard are a Reversing Assist Camera, the Reversing Assistant and the latest version of the Parking Assistant.

The optional Parking Assistant Plus, which comes as part of the Tech Package Plus, uses camera images to show the view to either the front or rear – depending on the selected gear – in the control display. The Surround View function including Top View, Panorama View and 3D View creates a 360-degree image of the vehicle and its surroundings from various angles, which can also be seen in the control display. Meanwhile, the Remote 3D View function calls up a live image of their vehicle and its immediate vicinity on their smartphone.

The BMW Drive Recorder, another Parking Assistant Plus feature, uses the driver assistance systems’ cameras to record video images all around the vehicle to be stored and later played back on the control display when the vehicle is stationary or exported via the USB interface.

Extended functionality for the BMW Maps navigation system

The cloud-based BMW Maps navigation system forms part of the BMW Live Cockpit Plus fitted as standard in the new BMW X2. Besides offering a simplified method of destination entry, BMW Maps enables fast route calculation, carried out dynamically and based on precise real-time traffic data.

Opting for BMW Live Cockpit Professional, as part of the Tech Package Plus, also adds the Augmented View function to the navigation map, which shows a live video stream from the driver’s perspective on the control display and augments it with supplementary information to match the context.

BMW Digital Premium also enhances the functionality of BMW Maps, with real-time traffic information (RTTI) with colour coding to show how freely traffic is flowing, even if route guidance isn’t activated. It also offers 3D visualisation of buildings and surrounding elements in the map view and extended information on parking facilities. In addition, the driver is proactively notified of the current traffic situation and estimated time of arrival when setting out for destinations they drive to regularly.

Charging-optimised route guidance for the BMW iX2

In the BMW iX2, the cloud-based BMW Maps navigation system will calculate a charging-optimised route as soon as the destination has been entered if the vehicle’s current range is insufficient. The charging stops are planned so that the destination is reached as quickly as possible. It is possible to adjust the driver’s preferred minimum charge level for when the vehicle reaches each stop. The system can give preference to charging stations operated by selected providers at the driver’s request.

Details can also be provided for charging station stops en route. Current station availability, supported connector types and payment options are listed, along with nearby sanitary or catering facilities. The expected duration of the stop and the resulting cost can also be shown in advance.

The closer the vehicle gets to a scheduled stop, the more frequently the availability of the charging point is checked so that an alternative route can be calculated in good time if necessary. The MAX RANGE function can be used in the event a planned charger is unavailable.

If the navigation system’s route guidance has planned a stop at a DC charging point, the BMW iX2’s battery is pre-heated as the car approaches to ensure power is taken on board as efficiently as possible. Pre-conditioning can also be initiated manually when route guidance is not activated.

Over-the-air Remote Software Upgrades and BMW ConnectedDrive Upgrades

The BMW Group has the world’s largest fully over-the-air upgradeable vehicle fleet, with more than five million such vehicles on the road. The Remote Software Upgrades function keeps the new BMW X2 up to date with the likes of free quality and functional improvements and even extra features.

With BMW ConnectedDrive Upgrades, customers can enjoy a free one-month trial of selected functions, after which they are able to add them for a specific period of time. The new BMW X2 includes High Beam Assistant in the Ireland (availability depends on vehicle model, equipment and vehicle status). The new BMW Digital Premium offering can also be obtained from the BMW ConnectedDrive Store for the new BMW X2.

Natural dialogue with the BMW Intelligent Personal Assistant

The upgraded BMW Intelligent Personal Assistant allows naturally formulated spoken instructions to be used to adjust the air conditioning, for instance. Two different visualisations are available for the BMW Intelligent Personal Assistant in conjunction with BMW Digital Premium.

The digital companion is capable of recognising user behaviour and proactively making suggestions to the driver on how to use the vehicle. The BMW Intelligent Personal Assistant suggests example commands and unused functions, which can be found in the Personal Assistant widget.

Personalisation using the BMW ID and My BMW App

New BMW X2 customers benefit from increasingly automated personalisation of the user experience based on their BMW ID. Their profile is imported into the vehicle once they have signed in using a QR code. Personal settings are loaded, while the vehicle is seamlessly added to the My BMW App.

The My BMW App acts as a universal digital interface that provides information on the vehicle’s status, charging status and remaining range at any time. It enables remote operation of functions such as vehicle locating, locking and unlocking the doors or monitoring the car’s immediate vicinity. The ability to manage the car’s servicing and maintenance requirements is another feature of the My BMW App.

The My Trips feature including Efficiency Trainer provides the user with data on their smartphone for distances travelled, consumption and average speed, and offers driving helpful tips. The My BMW App is also available for the Apple Watch with a selected range of functions.

Proactive Care: new service pledge marked by digitalisation

With Proactive Care, BMW is creating a new platform for communicating with customers when servicing is required. The focus is on the ability to detect the vehicle’s servicing requirements using artificial intelligence and offer solutions to the customer without them having to take action.

From Condition Based Servicing to digital tyre diagnostics, from Battery Guard to accident detection as part of the automatic emergency call feature, the new BMW X2 is able to identify servicing requirements in many different ways and report them to BMW in line with the customer’s preferences.

BMW Digital Key Plus as a full-function vehicle key

The Comfort Access option also includes the BMW Digital Key Plus. This enables customers to lock and unlock their BMW X2 with a compatible smartphone running iOS or Android or an Apple Watch, dispensing with the need for a conventional car key. To unlock and lock the vehicle, the user simply has to approach it and move away again, without needing to take their smartphone out of their pocket.

The BMW Digital Key Plus can be set up using the My BMW App. The car owner can also share it – and therefore access to the vehicle – with up to five other users.

Interior camera enables image recording and checking the car remotely via the
My BMW App

The cars’ occupants can use an overhead interior camera to take photos and record videos, complete with sound, both when stationary and while driving. Pictures and recordings can be transferred to any smartphone connected to the car via WiFi by simply scanning a QR code in the control display.

Customers can use the My BMW App’s remote function to check inside the car to see whether bags or other items have been left there. The interior camera is also activated by the anti-theft recorder. On models fitted with Parking Assistant Plus, footage from the exterior cameras is also provided.

Multi Contract Plug & Charge: contactless authentication with access to multiple contracts

The BMW iX2 is equipped to use the Plug & Charge function. This makes charging at compatible public charging stations even more straightforward, as digital authentication via app or charging card is no longer required. Instead, the vehicle authenticates itself through a technical interface (ISO15118-2).

The Plug & Charge function’s multi-contract option is a pioneering feature that is still unique on the market. Customers can digitally store up to five individual Plug & Charge-enabled vehicle electricity contracts from different suppliers. When the vehicle is connected to the charging point, as well as electricity passing through the charging cable, the necessary contract data is also transmitted.

BMW Charging with fixed kWh prices for public charging

The key benefit of the BMW Charging offering is the attractive kWh prices offered for AC and DC charging in Europe under the Active tariff, which are set for each country and remain the same regardless of the operator or the price shown. The high-power charging network run by the BMW Group’s joint venture IONITY – which is compatible with the Plug & Charge functionality – also forms part of the BMW Charging network. The basic monthly fee for the BMW Charging Active tariff, the IONITY Plus package and the BP Pulse package is waived for BMW iX2 drivers for the first 12 months.

Fully electric BMW iX2 has an exemplary carbon footprint

The footprint of the BMW iX2 xDrive30 is around 30 per cent lower (provisional figure) than that of the new BMW X2 sDrive20i when charged using the current EU electricity mix. If renewable power is used for charging, its footprint is around 60 per cent lower (provisional figure).

The design principle of the electric motors avoids the need to use rare-earth metals. In addition, the BMW Group purchases the cobalt and lithium required for the high-voltage batteries itself and then supplies them to the firms who make the battery cells.

An extended TÜV-certified life cycle assessment is being carried out for the new BMW X2 and BMW iX2 and will be ready by the start of production in November 2023.

Use of secondary materials and renewable raw materials

Among the sustainability goals set out by the BMW Group is the increased use of secondary raw materials in vehicle production. The company is pursuing the vision of a circular economy with the aim of reducing the input of primary materials as well as the potentially environmentally harmful mining of raw materials and their energy- and carbon-intensive processing. The ‘secondary first’ approach is intended to gradually increase the proportion of secondary raw materials to 50 per cent.

Electricity from renewable resources for component and vehicle manufacture

CO₂ emissions from vehicle production have been lowered by over 70 per cent since 2006. All plants in the BMW Group’s production network have been operating a net carbon-neutral policy since 2021.

The new BMW X2 will additionally benefit from the switch to cast aluminium wheels, which will be manufactured entirely using green electricity from 2024. Wheels have hitherto accounted for some five per cent of the CO₂ emissions produced in the supply chain. This figure will be more than halved by the switch to more sustainable production using green electricity.

Sustainably produced Frozen paint finishes made from biomass

The BMW Group is the first automotive manufacturer worldwide to use matt paints made from biomass instead of crude oil at its European plants. Renewable raw materials such as bio-waste replace the organic components and serve as the starting material for these “biomass balance” paints. They are chemically identical to their fossil equivalents and meet the same quality standards.

Ends

**Electronically limited.

Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. The figures are calculated using a vehicle fitted with basic equipment in Germany, the ranges stated take into account differences in selected wheel and tyre sizes as well as the optional equipment. They may change during configuration.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

www.bmwgroup.com

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For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW 5 Series.

Wed, 24 May 2023 14:00:00 +0200

More dynamic than ever, featuring a wealth of digital innovations and all-electric drive for the first time, the eighth generation of the BMW 5 Series Saloon continues to stand for advanced technology combined with sporty, elegant design and hallmark driving pleasure.
The new generation of the world's most successful business saloon also intensifies its commitment to sustainability, significantly reducing its carbon footprint by 20 to 25 per cent in the supply chain, and up to 58 per cent across its life cycle compared to its predecessor.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100km/h) (secs)	Top Speed (km/h)^*	Electric Range km (WLTP)	CO₂ (WLTP) (g/km)	Retail Price
BMW 520i	208	330	7.5	230	N/A	130 - 140	€69,850
BMW i5 eDrive40	340	430	6.0	193	477 - 582	0	€90,110
BMW i5 M60 xDrive	601	820	3.8	230	455 - 516	0	€119,210

*All figures relating to performance, fuel and electricity consumption and emissions are provisional. All the stated technical data, fuel consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected. **Electronically limited.

The exterior design of the latest generation reinterprets the sporty elegance of a BMW 5 Series Saloon in the brand’s current design language. Its proportions make the character of the dynamic business saloon instantly recognisable. As a performance model from BMW M GmbH, the all-electric BMW i5 M60 xDrive comes as standard with specific exterior features that visually underline its outstanding sporting potential.

The road presence of the new BMW 5 Series Saloon is enhanced by its athletic proportions and the larger exterior measurements compared to its predecessor. The eight generation vehicle has grown in length by 97mm to 5,06mm, in width by 32mm to 1,900mm and in height by 36mm to 1,515mm. The wheelbase has been increased by 20mm to 2,995mm for improved seating comfort, especially in the rear.

In addition to a pure-electric drivetrain, the latest generation BMW 5 Series debuts several firsts for the iconic saloon. It is the first BMW in Ireland to feature Veganza upholstery as standard from launch, encompassing the seats, dashboard and door panels while the striking BMW Interaction Bar first seen in the BMW 7 Series is now incorporated in the new BMW 5 Series. Furthermore, the saloon is now available with a panoramic roof – the first time in the model’s history – and the digital experience is taken to a new high with cutting-edge additions of AI-driven servicing notifications and the introduction of in-car gaming.

Like all previous model generations, the new BMW 5 Series Saloon is manufactured at the BMW Group Plant Dingolfing. In 1973, the first vehicle manufactured at the plant was a first-generation BMW 5 Series Saloon.

Available in three exceptionally well specified trim levels in Ireland – M Sport, M Sport Pro and the exclusive BMW i5 M60 xDrive – the new BMW 5 Series Saloon is available to order now priced from €69,850 RRP.

The BMW 5 Series Saloon range will further expand in early 2024 with the introduction of the BMW 530e and BMW 550e xDrive plug-in hybrid models, which are expected to offer an electric range of 78 – 90kms (WLTP) and 86 – 100kms (WLTP) respectively. Also set to join the model family in spring 2024 is the next generation of the BMW 5 Series Touring, which will also be available with all-electric drive for the first time, as well as with plug-in hybrid drive and pure combustion engine drive.

Modern interpretation of classic signature styling
The front view of the new BMW 5 Series Saloon is characterised by a modern interpretation of the brand’s signature twin headlights and BMW kidney grille. The LED headlights show the hallmark four-eye face in a modern and reduced form. Daytime driving lights and turn indicators are generated by two nearly vertical LED elements arranged on the outside. The Adaptive LED Headlights incorporate both the cornering light and the Matrix High Beam including the glare-free High Beam Assist BMW Selective Beam. M Shadow Line lights with black trim for the inside of the headlight housings are standard on M Sport Pro models.

The new BMW 5 Series Saloon offers customers an appealing welcome and goodbye display. Among other things, the headlights and the light carpet projected from the vehicle sill are atmospherically orchestrated.

The BMW kidney grille, inspired by the “Sharknose” and projecting far forward, functions as the visual centre. With its wide surround and BMW Iconic Glow standard on M Sport Pro and i5 M60 xDrive models, the BMW kidney grille gives the 5 Series a distinctively sporty appeal.

Flowing lines enhance the sporty side profile of the traditional saloon design
The clear and reduced design language is also expressed in the side view of the BMW 5 Series Saloon. Its elongated proportions, long bonnet and almost upright BMW kidney grille are clearly visible. The sporty character of the Saloon’s typical three-box design is also expressed in the steeply sloping A-pillar, the gently flowing roof line towards the rear and the slightly sloping luggage compartment line.

The side profile has a pronounced athletic look thanks to a high shoulder line, powerfully modelled surfaces and two precisely drawn character lines. Black side skirts provide a visual contrast to the rest of the bodywork, while the door openers are integrated flush with the surface. The counter-swing at the base of the C-pillar, known as the Hofmeister kink, is highlighted by a graphic element with the number 5 embossed on the side window surround.

At the rear, the shoulder and roof lines flow harmoniously into the contours of the lights. The flat rear lights interpret the brand’s hallmark L-shape with modern appeal. Inside, four narrow, horizontally aligned LED strips generate the lighting functions, divided by an L-shaped chrome strip. Similar to the headlight units, strikingly designed LED units also function as daytime running lights.

Exclusive design features for BMW i5 M60 xDrive and M Sport Pro models
Individual design features give the BMW i5 M60 xDrive a striking look and emphasise its dynamic performance. A front apron with black surfaces in its centre and large air intakes, a BMW kidney grille with contour line lighting, horizontal slats and M logo, side skirts and exterior mirror caps finished in high-gloss black, a unique 20-inch M light alloy wheels and a rear apron with a pronounced diffuser insert signal the top-of-the-range model's sporty character. An M rear spoiler lip is also standard on M Sport and i5 M60 xDrive models.

M Sport Pro variants of the BMW 5 Series Saloon stand out with the illuminated BMW kidney grille with black surround, the dynamic light carpet, high-gloss black exterior mirror caps and a black-painted M rear spoiler. In addition, there are also the M Shadow Line lights for the front and rear and red-painted brake calipers.

Optimised aerodynamics deliver real-world range improvements
Combined with EfficientDynamics measures such as air flap control, an AirCurtain in the front apron, aerodynamic wheels and a smooth underbody, the new BMW 5 Series Saloon achieves an outstanding Cd value of 0.23.

The air flap control can increase the electric range of the new BMW i5 by up to 25kms, by only opening the cooling air intakes in the BMW kidney grille, the lower cooling air intake, and brake cooling ducts as required. The Air Curtains, meanwhile, direct the airflow from the front apron past the front wheels, thereby reducing turbulence at the wheel arch, increasing range by up to 2kms.

The light alloy wheels with optimised inserts combine optimum aerodynamics with low weight. Their design makes a significant contribution to reducing air resistance and increases the electric range by up to 9kms.

In the new BMW 5 Series Saloon, the underbody is closed off as far as possible thanks to the optimised panelling and air control elements, reducing air resistance. At the rear, the rear axle cover and aerodynamically shaped diffuser contribute to optimising the underbody airflow. These efforts can achieve an additional reduction in CO₂ emissions and increase the electric range by up to 9kms.

New EfficiencyCoach generates suggestions for more efficient and sustainable driving
With EfficientDynamics, the BMW Group has been developing technologies to increase the efficiency of its vehicles and reduce their emissions for many years. However, the driver is still a significant factor influencing efficiency. By driving economically, up to 25 percent of fuel or electrical energy can be saved. The new EfficiencyCoach in the My BMW app provides tips to make driving more efficient and sustainable. The assistant analyses the current consumption and compares it with the previous month as well as that of the community and makes suggestions for driving more economically.

Driving pleasure and exceptional comfort combined with innovative style
Generous space, modern functionality, a high level of acoustic comfort as well as high-quality, precisely processed materials, fine workmanship and advanced digital services characterise the new BMW 5 Series Saloon. The fully digital BMW Curved Display represents the heart of the interior redesign. Other innovations include the BMW Interaction Bar in the instrument panel and door area, My Modes for a customisable driving and interior experience, and the new gear selector switch on the centre console.

Fully digital BMW Curved Display with new graphic display and optimised touch operation
With its frameless glass surface slightly inclined towards the driver, the BMW Curved Display consists of a 12.3-inch Information Display behind the steering wheel and a Control Display with 14.9-inch screen, which merge into a single fully digital high-resolution display unit. The BMW iDrive experience, based on BMW Operating System 8.5, offers a new graphic display with a particularly clear start screen and “QuickSelect” access for simple and intuitive touch operation. The latest-generation operating system introduces new functionalities, including video on demand via YouTube for the driver and front passenger when stationary (SIM card reader and separate data plan required).

The advances in digitalisation make it possible to reduce the number of buttons used in the cockpit. They continue to be used only where they are the ideal solution for fast and intuitive operation. A large interior trim strip for the instrument panel highlights the BMW Curved Display and the BMW Interaction Bar. With an Aluminium Rhombicle Dark Silver finish, it is also optionally available in the Carbon Fibre variant with high-gloss silver threads and in several fine wood finishes.

In-car gaming with AirConsole premieres in the new BMW 5 Series
In cooperation with gaming platform AirConsole, BMW presents a new form of in-car gaming in the new BMW 5 Series Saloon. The driver and passengers can play casual games while the vehicle is stationary, for example to bridge waiting times while charging the high-voltage battery of the BMW i5.

Setting up the experience with AirConsole is seamless. Players’ smartphones act as a controller, with the connection established by scanning a QR code on the Curved Display. With instant delivery of games over-the-air, players can start playing right away. The selection of games at launch includes racing, sports, quiz, simulation, strategy, jump-and-run and puzzle games. The portfolio of 20 or so titles is continuously expanding and includes "Go Kart Go", "Golazo", "Music Guess" and "Overcooked".

BMW Interaction Bar with touch function and lighting effects
The BMW Interaction Bar was first presented in the new BMW 7 Series and is now also available in the new BMW 5 Series Saloon. The backlit unit with crystalline surface extends below the trim strip across the width of the instrument panel far into the door panels and includes touch-sensitive control panels for controlling ventilation and air conditioning. Part of the standard Ambient Light, its lighting design is based on the selected My Modes and can be customised. Getting in and out of the car is accompanied by a welcome and farewell scenario, staged with lights on the BMW Interaction Bar. The BMW Interaction Bar interacts with the passengers in the form of dynamic light animation and indicates incoming telephone calls, among other things. It also indicates to the driver and front passenger when it is safe to get out the car thanks to the Safe Exit function.

Fresh designs for steering wheel and centre console control panel
The newly designed steering wheel has three spokes and a rim that is flattened in the lower section, with contrast stitching in BMW M GmbH colours. With BMW i5 M60 xDrive, a red centre marker on the steering wheel emphasises its sporty character. A steering wheel heating function is offered on all models as part of the Comfort Pack.

The control panel on the centre console has also been redesigned. The iDrive Controller, new gear selector switch, start/stop button, My Modes buttons, volume control and other buttons are clearly arranged on the centre panel. With the CraftedClarity option, crystal glass applications for selected controls add a luxurious touch. A wireless charging tray is included as standard on all models.

The first BMW to Veganza upholstery as standard from launch
As standard, the new BMW 5 Series Saloon is the first model in Ireland to feature Veganza upholstery from the initial launch. The new BMW 5 Series Saloon includes black seat surfaces in the leatherlike Veganza finish, with the material also extending to the dashboard and door panels. Optionally, the leather-free surface material is also available with a decorative perforation and in three other colours. Further optional equipment includes BMW Individual Merino leather upholstery in several bicolour variants.

The newly designed seats offer increased comfort and optimised adjustment options. Sport seats are included as standard and incorporate electric height and inclination adjustment as well as a heating function. Active seat ventilation is available as part of the Comfort Plus Pack.

The backrests of the outer rear seats extend far into the door areas, increasing comfort. The rear seats can be heated as part of the Comfort Plus Pack. The entire rear seat backrest is now divided as standard in the ratio 40:20:40. The luggage compartment of the new BMW 5 Series Saloon has a total storage volume of up to 520 litres (490 litres on i5 models). Despite their drive units being integrated in the rear axle, the all-electric BMW i5 models have a luggage compartment volume that is almost equivalent to the other variants.

The Travel & Comfort System, available as part of the Comfort Pack, adds ambient lighting elements to the backs of the front seats to emphasise the atmospheric ambience.

The standard M Sport specification includes an anthracite-coloured roof lining, while M Sport Pro models also feature M seat belts.

Enhanced air conditioning with almost invisible seam vents, heat pump technology in the BMW i5
The standard equipment of the new BMW 5 Series Saloon includes automatic air conditioning with an extended range of features. In the instrument panel area, seam vents are used instead of conventional air vents, positioned at the height of the BMW Interaction Bar.

To maximise range, BMW i5 models have energy-efficient heat pump technology as standard. A 4-zone automatic air conditioning system with separate control panel in the rear, air vents in the B-pillars and nano particle filters is available as part of the Comfort Plus Pack. For the first time, the air conditioning makes it possible to separately regulate the temperature in the front footwells. A second solar sensor is used to regulate the temperature in the rear. Preheating is standard equipment in the BMW i5.

A first for the BMW 5 Series: panoramic glass roof now available
The optional panoramic glass roof is a first for the new BMW 5 Series Saloon. It covers almost the entire roof surface, extends without interruption from just behind the windscreen to almost the rear window. With a length of 841mm and a width of 818mm, the viewing area is almost 90 percent larger than the sunroof of the predecessor. An optional interior sunblind provides shading of the interior.

High payload and trailer load for all versions, strengthening suitability for long-distance travel
The long-distance capabilities of the new BMW 5 Series Saloon are underlined by the high payloads it can carry. For example, the total payload of the BMW i5 eDrive40 Saloon is 610kg. An electrically-deployed towbar is available as an option for all models, with a towing capacity up to 2,000kg.

Exceptional sound experience via high-quality audio systems and BMW IconicSounds Electric
The standard Harman Kardon Surround Sound System provides a high-level sound experience with 12 speakers and a 205 watt amplifier. With 18 speakers and amplifier output boosted to 655 watts, the optional Bowers & Wilkins Surround Sound System guarantees an outstanding acoustic experience. A seven-channel digital amplifier creates a clear sound experience in all seats. Illuminated metal panels for the loudspeakers in the doors emphasise the exclusive character of the sound system.

Two USB-C ports are fitted as standard in the front of the new BMW 5 Series Saloon and two further USB-C ports in the back. Optionally, a further USB-C port is available in the backrests of the front seats.

The Travel & Comfort System is also available to provide customised entertainment in the rear. With plug-in couplings installed in the backrests of the front seats for attaching multifunction holders from the Original BMW Accessories range, tablets and other devices can be attached to serve as entertainment screens. The system includes mounting options for clothes hangers and fold-out tables.

A special soundscape can be experienced in the new BMW i5. The BMW IconicSounds Electric accompany every movement of the accelerator pedal. Depending on the My Mode selected, the sound is staged in different ways, with SPORT mode particularly powerful. The BMW IconicSounds Electric were developed in collaboration with renowned film music composer Hans Zimmer.

Introduction of all-electric powertrains to the BMW 5 Series for the first time
The new BMW 5 Series Saloon is to be offered for the first time with the choice of all-electric models. The new BMW i5 is being launched with two model variants: the BMW i5 M60 xDrive performance model is positioned at the top of the model series. Both it and the BMW i5 eDrive40, are equipped with enhanced fifth-generation BMW eDrive technology.

BMW i5 eDrive40: Advanced BMW eDrive technology, traditional rear-wheel drive
The BMW i5 eDrive40 combines advanced BMW eDrive technology with traditional rear-wheel drive. The electric motor is located directly in the rear axle and generates maximum output of 340hp and maximum torque of 400Nm or 430Nm with the Sport Boost or Launch Control function. The zero-to-100km/h sprint is covered in 6.0 seconds, while maximum speed is electronically limited to 193km/h. Its combined power consumption is between 19.5 and 15.9kWh per 100kms.

BMW i5 M60 xDrive: All-electric driving pleasure at the top of the model range
The BMW i5 M60 xDrive is the new top model and combines a 601hp (with M Sport Boost or M Launch Control) electric drive with hallmark M performance and specific design features. Two highly integrated drive units on the front and rear axles form the electric all-wheel drive system. The rear motor generates 340hp, while the front motor produces 261hp. The system torque generated by both motors is 795Nm or 820Nm when M Sport Boost or M Launch Control is activated. This enables the new BMW i5 M60 to accelerate from zero to 100km/h in 3.8 seconds. The maximum speed is electronically limited to 230km/h. Its combined power consumption is 20.6 to 18.2kWh per 100kms.

The BMW i5 M60 xDrive and BMW i5 eDrive40 feature a shift paddle marked with "Boost" near the left steering wheel spoke. If the paddle is pulled for more than 0.8 seconds, a Sport Boost indicator appears on the Information Display, and maximum acceleration is triggered by the accelerator pedal. At the same time, the drive sound changes to that assigned to My Mode SPORT.

High-voltage battery with compact design and high energy content
The high-voltage battery used in the all-electric variants is derived from the latest fifth-generation BMW eDrive technology. It is composed of four modules with 72 battery cells each and three modules with 12 cells each. The battery has a particularly flat design and is fitted in the underbody of the BMW i5 to save space. It provides a usable energy content of 81.2 kWh. The BMW i5 M60 xDrive has a range of 455 – 516kms (WLTP), while the BMW i5 eDrive40 has a range of 477 - 582 kms.

The latest version of adaptive recuperation helps to conserve or recover energy. The system can use navigation data and information from the driver assistance systems to adjust how much power is recuperated according to traffic levels. The driver can also select high, medium or low braking energy recovery in the BMW iDrive menu. Low recuperation triggers the coasting function – the BMW i5 rolls along without drive torque as soon as the accelerator is released. Efficiency is further enhanced by combining the heat pump technology for the interior and the drive units and battery.

My Mode EFFICIENT with new MAX RANGE function
When driving in My Mode EFFICIENT, the range of the BMW i5 can be increased by up to 25 percent by limiting drive power and top speed, combined with reduced comfort functions.

The MAX RANGE mode was designed for situations where a planned charging stop is no longer possible. The maximum speed is limited to 90km/h; the air conditioning is deactivated; rear window heating is reduced; steering wheel and seat heating and ventilation are deactivated. The range gained in this way is shown on the Control Display, the speed and power scales are adjusted on the Information Display and the additional range is taken into account in the range forecast.

Combined Charging Unit and intelligent charging software minimise charging time
The Combined Charging Unit (CCU) of the BMW i5 enables AC charging up to 11kW as standard and optionally up to 22kW (standard on the i5 M60 xDrive). The battery can be charged with DC up to 205kW. This allows the charge level to be raised from 10 to 80 percent in around 30 minutes. In addition, the range can be increased by up to 156kms in 10 minutes at a DC fast-charging station when starting with a charge level of 10 percent.

Charging efficiency is optimised using the latest version of the charging software. The system continuously adjusts the charging power instead of delivering a "staircase curve" thereby making charging times even shorter. The waste heat generated by the electric motors is used to control the temperature of the battery in the BMW i5 for the first time, significantly reducing the energy required to preheat the battery on the way to a charging station.

When the navigation system is active, the battery is automatically pre-conditioned before a planned charging stop. Pre-conditioning can be manually activated at any time. In addition, it is possible to save charging settings for individual charging points. They are then automatically restored on the next visit. The cloud-based navigation system in the BMW i5 calculates charge-optimised routes and will become even more precise as time passes.

Four-cylinder petrol engine with 48-volt mild hybrid technology
The four-cylinder petrol engine is equipped with 48-volt mild hybrid technology that uses a crankshaft starter generator to produce a spontaneous response to every accelerator movement, both when starting off and during acceleration, and increases comfort when using the Auto Start Stop function. The energy required is stored in a 48-volt battery located under the luggage compartment. It is charged by means of recuperation during overrun and braking. In addition to the electric motor, the 48-volt battery also supplies the vehicle’s 12-volt electrical system via a voltage converter.

The four-cylinder petrol engine in the new BMW 5 Series Saloon comes from a new modular generation that uses the Miller combustion process, which shortens the opening times of the intake valves. It also features redesigned intake ducts and combustion chambers, as well as innovations in camshaft control, fuel injection, the ignition system and exhaust gas routing.

In addition, the latest version of the fully variable valve control VALVETRONIC is able to stop gas exchange when required, thus reducing the engine’s frictional torque in overrun phases by about two thirds. This leads to braking energy being more intensively recuperated.

In the new BMW 520i Saloon, this engine produces 190hp and 310 Nm of torque, increased to 208hp and 330Nm with the support of the 48-volt mild hybrid technology – 24hp and 40Nm more than its predecessor. The new BMW 520i Saloon takes 7.5 seconds to accelerate from zero to 100km/h.

New 8-speed Steptronic Sport transmission with Sport Boost function as standard
A new 8-speed Steptronic Sport transmission is standard, with shift paddles on the steering wheel and a Sport Boost function activated by the left paddle. The new transmission includes the electric motor and the 48-volt mild hybrid power electronics in its housing. In addition, the internal efficiency of the transmission has been optimised, as have vibration damping and torsional irregularity decoupling. A new electric oil pump and a torsional damper system increase efficiency and shift comfort.

Chassis and steering honed for sporting precision and optimum refinement
Both the double-wishbone front axle and the five-link rear axle of the new BMW 5 Series Saloon have undergone extensive development. To optimise the acoustic properties, the front axle support received an elastic steering gear mount. In the BMW i5 M60 xDrive, noise from the electric drive is insulated by large powertrain mounts, while the all-wheel drive variants feature an aluminium stiffening plate under the front axle support. The rear axle support combines low weight with high rigidity. The vibration damping and acoustic insulation of the BMW i5’s electric drive unit are optimised by a large bearing and specific rubber mounts for the rear axle support.

All new BMW 5 Series Saloons are equipped with the latest electromechanical power steering as standard. The standard sport steering now includes a direct and steering angle-dependent ratio. Its range of functions also includes the Servotronic speed-related power assistance.

The advanced Integral Active Steering is also available for the new BMW 5 Series Saloon as part of the Adaptive Suspension Professional. Depending on vehicle speed, the rear wheels are turned either against the front wheels or in the same direction by up to 2.5°. At low speeds this aids manoeuvring in and out of parking spaces, while the turning circle is reduced by more than 0.6 metres to 11.7 metres.

Lowered M sport suspension as standard, stroke-dependent dampers for the BMW i5
The new BMW 5 Series Saloon is equipped with M sport suspension as standard. It includes a firmer tuning of the springs, dampers and anti-roll bars, combined with a lowering of the vehicle by 8mm.

The BMW i5 also features stroke-dependent control of the dampers on both axles. The additional hydraulic damping calms the body when compensating for vibrations caused by uneven road surfaces. The damping is spring-travel-dependent, so that vibrations are initially damped linearly and then additionally absorbed by a second piston in the event of greater deflection. This prevents excessive bouncing or rocking of the body when driving over large bumps.

The BMW i5 is also equipped with rear-axle self-levelling air suspension as standard. This ensures optimum vehicle height, even when heavily loaded. The air supply to the suspension is regulated individually for each wheel and can compensate for uneven loading.

Adaptive Suspension Professional
The Adaptive Suspension Professional with electronically controlled dampers is optionally available across the range. Infinitely adjustable valves enable wheel-specific regulation of the damper forces. The rebound and compression stages of the dampers are infinitely variable. Using My Modes, two different maps can be activated for the dampers. The damper control takes into account longitudinal and lateral acceleration, speed, steering angle, and body and front wheel acceleration, in order to activate the required damper force within a few milliseconds.

Adaptive M Suspension Professional with additional Active Roll Stabilisation offered exclusively on the BMW i5 M60 xDrive
The Adaptive M Suspension Professional with additional Active Roll Stabilisation is offered exclusively on the BMW i5 M60 xDrive as standard. This system uses the new control logic to optimise sportiness and comfort and the damper forces are controlled using M specific characteristics.

The Active Roll Stabilisation deploys 48-volt electric swivel motors to ensure particularly fast and precise compensation of lateral inclination forces. Active Roll Stabilisation benefits agility and driving precision, while at the same time enabling a dynamic steering response by providing better roll support. It also increases comfort when driving straight ahead by decoupling the anti-roll bar, reducing body roll caused by road unevenness. The Active Roll Comfort function ensures that the system not only reduces body roll, but also builds up a counter-torque to keep the body horizontal, especially when the road surface is uneven on one side. In this way, the driver and passengers hardly notice any bumps in the road.

Directly controlled wheel slip limitation for fast and precisely optimised traction
The new BMW 5 Series Saloon now features directly controlled wheel slip limitation to deliver maximum agility and control in demanding driving situations. With this system, the traction control is integrated into the engine control unit. This eliminates the long signal paths to the control unit of the DSC (Dynamic Stability Control), so that the control interventions take place up to 10 times faster.

Larger light alloy wheels introduced across the range
The standard equipment of the new BMW 5 Series Saloon includes 19-inch light alloy wheels on M Sport models, while M Sport Pro models receive 20-inch light alloy wheels as standard. The enlarged diameter over its predecessor gives the vehicle an even more sporty presence. 20-inch and 21-inch light alloy wheels are available ex-works and in the genuine BMW accessories range. The range also includes the option of aerodynamic wheels, whose design and construction methods reduce both weight and air resistance.

In addition to the tyre pressure display, the new BMW 5 Series Saloon features a digital tyre condition monitoring system as standard, making it possible to detect tyre issues earlier. This is made possible by a diagnostic function using artificial intelligence (AI) in the BMW backend. A loss of pressure is reported to the driver by the My BMW app and, depending on the market, also in the vehicle, together with a recommendation for taking action. Predictions allow a forecast to be made of the remaining life of the tyres until the recommended minimum tread depth is reached.

Driving Assistant Professional
Driving Assistant Professional, available as part of the Tech Pack Plus, includes Distance Control with Stop & Go function and Steering and Lane Control Assistant. The combination of these two features enhances the level 2 automated driving experience.

Further components of the system are Side Collision Protection with active return, Road Priority Warning and Wrong-way Warning, the front and rear Crossing-traffic Warning with braking function as well as the Emergency Lane Assistant and Emergency Stop Assistant functions in selected countries.

The central area of the cockpit display is reserved for an augmented reality representation of the vehicle and its surroundings. Camera images are combined with additional graphics and information to provide the driver with a precise overview of the surroundings.

Launching initially in Germany, the United States and Canada, this package also includes the new version of the Active Lane Change Assistant, available for the first time in the new BMW 5 Series Saloon. This system can automatically carry out lane change manoeuvres with corresponding steering movements and speed adjustments. As a world first, the Active Lane Change Assistant can be controlled by eye activation. The vehicle suggests a lane change and this can be carried out by looking in the exterior mirror to confirm. The Active Lane Change Assistant makes the necessary steering movements automatically up to a speed of 136km/h. It is no longer necessary to confirm the lane change with the turn indicator. The launch timeframe for this functionality in the Irish market is not confirmed.

Driving Assistant with advanced front collision warning and Lane Departure Warning
The new BMW 5 Series Saloon offers a comprehensive safety package as standard equipment with the Driving Assistant. The scope of the front collision warning now includes detection of oncoming traffic when turning left and of pedestrians or cyclists when turning left. The Lane Departure Warning with active lane return now also reacts to oncoming traffic that poses a potential collision risk.

Active lane return has been added to the Lane Change Warning, and a braking function has been added to the rear Crossing-traffic Warning. Further components of the Driving Assistant are the rear collision warning, exit warning, Evasion Assistant and Crossroads Warning with brake intervention. Cruise control with brake function and manual Speed Limit Assist is also standard.

Parking Assistant including Reversing Assistant as standard
The standard Parking Assistant includes start monitoring and the Trailer Assistant, as well as a Reversing Assist Camera that creates panoramic images of the area behind the vehicle. Parking Assistant assists the driver in selecting parallel or perpendicular parking spaces. In addition to the steering tasks, it also takes over accelerating and braking as well as the necessary gear shifts.

The standard Reversing Assistant enables automated reversing in narrow environments such as multi-storey car parks. It stores the steering movements when driven forwards at up to 35km/h, which the system can then repeat in reverse for up to 50 metres.

Parking Assistant Plus, part of the Tech Pack, additionally includes the Parking View, Panorama View front and 3D View functions. This shows a 360-degree image of the vehicle and its surroundings on the Control Display. In addition, the Remote 3D View function allows the driver to view a live image on their smartphone (available for Apple iPhone from iOS 16.2). The BMW Drive Recorder and anti-theft recorder are also included.

Parking Assistant Professional: Control parking manoeuvres via smartphone
In conjunction with the optional Parking Assistant Professional (part of the Tech Pack Plus), the Reversing Assistant can take over steering for up to 200 metres. The system can now orient itself to marker lines and kerbs as well as other vehicles when parking automatically. In tight spaces, the driver can now control the manoeuvre outside of the vehicle using the My BMW app (available for Apple iPhone from iOS 16.2).

Also included is the BMW Manoeuvre Assistant which uses GPS and trajectory data to store and replay complex parking manoeuvres. Up to ten manoeuvres of up to 200 metres each can be recorded up to 600 metres in total. From the starting point, the BMW Manoeuvre Assistant takes over all steering, accelerating, braking, and gear shifting. Just like automated parking, the driver can control the BMW Manoeuvre Assistant either in the vehicle or from outside using the My BMW app on Apple iPhone.

BMW iDrive featuring “QuickSelect” for faster function selection
To make selecting the numerous functions more intuitive, the latest-generation BMW iDrive offers a redesigned start screen with “QuickSelect” access that allows functions to be called up directly without switching to a submenu. In addition to the Home symbol, there are now also the symbols for direct access to the Air conditioning menu, the All Apps menu, Navigation as well as Media, Telephony and Apple CarPlay^® and Andoid Auto^™, if activated.

BMW Maps with route guidance optimised for charging
The cloud-based navigation system BMW Maps is part of the standard BMW Live Cockpit Plus. It offers fast and dynamic route calculation based on real-time traffic data. In addition, the new BMW Maps system allows drivers to use improved route planning optimised for charging on long-distance journeys with the BMW i5, both in the vehicle and via the My BMW app. Charging stops are planned so that the destination is reached as quickly as possible. The driver's preferred final charging status can be set in five-percent increments and the system can give preference to charging stations from selected providers. Detailed information can be provided on charging stations en route. Availability, supported plug types and payment options are listed, as well as the availability of bathrooms, catering or playgrounds in the vicinity. How long the charging will take and estimated cost can also be shown.

Personalisation with BMW ID and My BMW app
Functioning as a universal digital interface, the My BMW app provides information on the vehicle's status, charge and available range. Via remote access, it enables vehicle location, door locking and unlocking and recording the vehicle's surroundings. The driver can view a live image of the vehicle's surroundings using Remote 3D View and Remote Inside View. In conjunction with the BMW Digital Key Plus, Remote Control Parking functions are also available when in the vicinity of the vehicle.

In addition, the My BMW app can be used to send destination addresses from the smartphone to the vehicle's navigation system and to initiate, purchase or extend ConnectedDrive upgrades. Charging for the BMW i5 can also be controlled via the My BMW app. The My Journeys function provides data and evaluation of distances travelled, consumption, average speed and the eDrive share on the smartphone and can even provide tips for more efficient driving.

Proactive Care: highlighting servicing needs via AI to offer prompt solutions to customers
With Proactive Care, BMW is creating a new platform for customer exchanges. The focus is on recognising the vehicle's service needs by using artificial intelligence to proactively offer solutions to the customer without them having to take action themselves.

From Condition Based Service to digital tyre diagnostics and Battery Guard to accident detection as part of the automatic emergency call, the new BMW 5 Series Saloon identifies servicing or assistance needs and reports them to BMW according to the customer’s preferences. BMW then contacts the customer and proposes a suitable solution. Should the vehicle need servicing urgently while on the road, the customer receives suggestions for a nearby dealership.

Communication takes place via different channels: an in-car message on the Control Display, a message in the My BMW app, by e-mail or – in the event of a collision or breakdown – a Roadside Assistance call. Remote diagnosis is possible with problem solving via software update or online appointment scheduling. In the event of a breakdown, BMW will activate Mobile Service or a tow truck and inform the customer when assistance will arrive.

BMW ID allows parking fees to be paid directly from the BMW 5 Series
Using the BMW ID, the driver can now pay parking fees directly from the vehicle. The new Park Payments function can initially be used in Germany and Austria, with other European countries following during 2023. The vehicle automatically detects whether the service is available and displays the payment function if the parking zone is covered by one of the connected providers. The parking stay can be paid for using the credit card stored in the My BMW app. When the vehicle leaves the parking space, the parking stay is automatically terminated.

Natural dialogue with the BMW Intelligent Personal Assistant
With the new generation of BMW Intelligent Personal Assistant, naturally spoken instructions can now be used to adjust the seat position, start the Parking Assistant or activate the IconicSounds Electric in the BMW i5, among other things. A text overlay shows the customer the command the voice assistant has just understood. The BMW Intelligent Personal Assistant also now responds to instructions from rear-seat passengers. In addition, the digital companion can recognise user behaviour and make suggestions on how to use the vehicle.

The BMW Intelligent Personal Assistant is accompanied by new graphics on the displays that emphasise the system’s interactive character. The digital assistant is visualised so that it ‘leans’ towards the active speaker and shows that it is listening. In addition, the new BMW 5 Series Saloon offers the option of integrating with Amazon Alexa, , to for example, make shopping lists, play music or control your smart home remotely. At home, you can also check on the BMW i5's battery status or activate pre-conditioning using an Alexa capable device.

BMW Digital Key Plus as a fully-fledged vehicle key
The optional Comfort Access function also includes the BMW Digital Key Plus. It offers the option of unlocking and locking the new BMW 5 Series Saloon via security-optimised Ultra Wideband (UWB) technology using iOS or Android smartphones or the Apple Watch. Approaching or moving away from the vehicle triggers unlocking or locking. The smartphone can remain in the customer's pocket. The vehicle owner can also share access with up to five other users.

Smartphone integration as standard
The standard equipment of the new BMW 5 Series Saloon includes smartphone integration via Apple CarPlay^® and Android Auto^™. The services are integrated into the operating system via a Wi-Fi connection between the smartphone and the vehicle. The driver can view all important information from the apps on the Control Display, the instrument cluster and the optional Head-Up Display available as part of the Technology Pack.

Individual driving experience with My Modes
My Modes can be called up by voice command or via a button on the centre console, which takes the place of the previous Driving Experience Control button. The My Modes PERSONAL, SPORT, EFFICIENT as well as RELAX, EXPRESSIVE and DIGITAL ART are available in the new BMW 5 Series Saloon. They can be used to activate settings for the drive, suspension, displays, and interior lighting including the BMW Interaction Bar to suit personal preferences.

Interior camera for image and video recording
The Tech Pack includes an interior camera in the roof area that allows passengers to take photos and record video and sound to capture special moments and share them with friends or family. The recordings can be transferred by scanning a QR code in the control display. In addition, the customer can use the remote function in the My BMW app to request footage from the interior camera on their smartphone. The interior camera is also activated when the anti-theft recorder is triggered.

“Over-the-air” updates: Remote Software Upgrade and BMW ConnectedDrive Upgrades
With more than 5 million vehicles on the road, the BMW Group has the world's largest over-the-air upgradeable vehicle fleet. With the Remote Software Upgrades function, the new BMW 5 Series Saloon always stays up to date with the latest software. Upgrades may include free quality improvements or even additional features and functions.

With BMW ConnectedDrive Upgrades, customers can test selected functions free of charge for one month and then book them for a specific term. The BMW ConnectedDrive Store for the new BMW 5 Series includes Remote Engine Start, Parking Assistant Professional and Welcome Light projection.

Fixed kilowatt-hour prices for public charging
The main advantage of BMW Charging's public charging offer is the fixed and attractive kilowatt hour prices for AC and DC charging. For drivers of a BMW i5, the monthly fees for the IONITY Plus package are waived for the first twelve months in Ireland. These packages fix the cost of charging, for example IONITY high-power rates are currently 0.73EUR / kWh and (for stations up to 149 kW, under 90 minutes of charging). BMW Charging ensures that every charge uses renewable energy, while providing access to more than 466,300 public charging points in 29 countries in Europe with just one registration. For further information, visit https://bmw-public-charging.com/web/en/bmw-ie/tariffs.

New BMW 5 Series Saloon meets premium standards of sustainability
The new BMW 5 Series Saloon makes a significant contribution to achieving the company's ambitious climate goals by reducing the carbon footprint in the supply chain by 20 to 25 per cent and by up to 58 percent across the entire life cycle compared to its predecessor. Innovative Frozen paints produced using the Biomass Balance process are now available. In the BMW i5, the waste heat from the electric drive can be used for the first time to warm the battery while the new MAX RANGE function, the range can be increased by up to 25 percent if required.

Ends

**Electronically limited.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

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For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 |

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Digital world premiere of the new BMW 5 Series Sedan and the new BMW i5.

Tue, 23 May 2023 14:00:00 +0200

Munich. On May 24, 13:00 Irish time, the BMW Group will present the new BMW 5 Series, including the new BMW i5. The digital world premiere will take place live on BMW Press Streaming on bmwgroup.com and can be streamed here:

After the broadcast the video will remain available on demand.

The BMW Group will also simultaneously be broadcasting the global premiere of the BMW i5 on the social media channels of the BMW Group and the BMW brand. On Twitter, LinkedIn, YouTube and Facebook, anyone interested can follow how Pieter Nota and Frank Weber, among others, present details about the new all-electric business sedan.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Irish Musicians invited to Join BMW’s Symphony of Unity for top festival Tomorrowland.

Thu, 06 Apr 2023 09:57:08 +0200

BMW and Tomorrowland Festival have launched a competition to find classical musicians to join a symphonic orchestra called the Symphony of Unity. Seven lucky musicians, with one person to be chosen from Ireland, will have the opportunity to perform at this year’s Festival which takes place in Belgium 21 - 23 July and 28 - 30 July.

The selected artists will participate in a bootcamp held at the Terra Solis resort in Dubai this May, where the artists can further develop their talent together with conductor of the Symphony of Unity, Kevin Houben. The winners will be immersed into the world of Tomorrowland and the Symphony of Unity and have the opportunity to perform at this unique location to perform at “The First Symphony under the Stars” at Terra Solis and by transform some of the most well-known electronic music tracks into a classic version.

After the bootcamp, the participants will join the Symphony of Unity live on stage during Tomorrowland Belgium. Applicants need to be over 18 years of age or turn 18 during 2023. The winner will need to be available from the 18th to 21st May, plus the whole month of July for practice sessions. To enter, participants need to submit a video of their musical skills and enter via the Tomorrowland website, https://symphony.tomorrowland.com/. To find out more click on the link, closing date is the 17^th April 2023.

BMW AG is on a journey of international expansion of its music strategy since 2019, with music being one of the most important pillars in the global marketing mix of BMW. “Music inspires, shapes memories, and encourages people to come together. It speaks one global, emotional language,” says Stefan Ponikva, Head of Brand Communication and Experience. “As a relationship brand with 'joy' at its core, Tomorrowland is a perfect match for us as a brand engagement.”

-ENDS-

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

BMW Media:

For further information, please contact:

Laura Condron | Corporate Communications & strategy Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

From the Arctic Circle to the foothills of the Alps: The new BMW i5 performs impressively in winter testing on ice and snow.

Wed, 29 Mar 2023 00:01:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the Irish market.

Munich. The first-ever BMW 5 Series with a fully electric drive system has yet to make its global debut, but it has already come through the ultimate endurance test. The new BMW i5 repeatedly demonstrated both the stability of its electric powertrain and its dynamic performance qualities over the course of arduous test drives in wintry conditions. The programme of testing on ice and snow lasted about a year in all, from the initial test runs to the final stages of fine-tuning. During the extensive testing on country roads, motorways and specially prepared test tracks, the development engineers mainly focused their attention on the car’s ability to drive at low temperatures and on surfaces offering little grip.

The innovative powertrain and chassis control systems on board the new BMW i5 do a great deal to optimise its traction, dynamism and driving stability, and nowhere is this more apparent than on a solid blanket of snow, icy mountain roads or frozen lakes. It was only right that the dynamic winter testing of the purely electrically powered sedan recently finished exactly where it began: in the biting cold of the BMW Group’s winter test centre at Arjeplog, northern Sweden.

Endurance test for BMW eDrive technology, operating continuously at extreme sub-zero temperatures.

As part of the production development process, the new BMW i5 first had to prove its mettle back in February 2022, when it completed a road trip from Munich to the BMW test centre at Arjeplog. A prototype model of the all-electric BMW 5 Series fully camouflaged with a special wrap, plastic attachments, grilles and provisional headlights and rear lights set off on a five-day test drive from the foothills of the Bavarian Alps up to Denmark, then on to the edge of the Arctic Circle in Swedish Lapland.

The journey of around 3,000 kilometres (1,850 miles) provided an early opportunity for the motors, power electronics, high-voltage battery and integrated heating and cooling system for the cabin and battery pack to demonstrate their advanced level of readiness on a long-distance journey. Featuring cutting-edge battery cell technology and intelligently controlled thermal management, the fifth-generation BMW eDrive technology – further upgraded for the new BMW i5 – forms the basis for long ranges and short charging times during breaks in the journey, even in extreme sub-zero ambient temperatures.

See photo set 1

The final destination of Arjeplog provided the team of development and test engineers with the ideal venue for their test programme. The snow-covered roads and frozen lakes of northern Sweden, with their vast expanses of ice, create the perfect setting for exploring how the chassis components, steering and braking systems, and driving dynamic and driving stability systems all interact with one another in extreme outdoor conditions. As a result, the groundwork for the authoritative, assured and characteristically sporty handling of the new BMW i5 were already laid in the first test drives in Arjeplog.

See photo set 2

Testing in everyday driving and on wintry roads in the foothills of the Alps.

This was followed by more testing over the course of 2022, both at other
BMW Group test facilities and in everyday driving in and around Munich as well as in the vicinity of BMW Group Plant Dingolfing. The task here was to continue refining the car’s chassis technology and acoustic properties under a wide variety of conditions, as well as honing the drive unit’s power delivery, in order to produce a well-resolved driving experience at all times.

Here again, part of the development work was deliberately carried out during the colder months on icy and snowy roads in the Alpine foothills. This last winter, BMW i5 prototypes – now sporting less camouflage and near-production headlights – were regularly sent out for testing to verify the functionality and reliability of their powertrain and chassis control systems in extremely demanding road and weather conditions. The BMW engineers involved in the vehicle project were able to directly inspect the current state of development through testing in the BMW brand’s native Bavaria before it was time to return to endurance testing near the Arctic Circle in February 2023.

See photo set 3

BMW i5 thrills with its unrivalled handling on ice and snow.

The purpose of this second round of testing in Sweden was to fine-tune all powertrain and chassis control systems. Thanks to their low-grip surfaces, the test areas sited on frozen lakes around Arjeplog were particularly well suited for delicately adjusting the drive torque control system in the BMW i5 under precisely reproducible conditions. In the new BMW i5, the DSC (Dynamic Stability Control) system, the near-actuator wheel slip limitation function and the drive torque control system are interlinked so that they can interact and complement each other flexibly in any driving situation. As a result, the all-electric sedan performs at least as proficiently as any conventionally powered model on ice and snow.

The integrated application of all powertrain and chassis systems underpins the outstanding handling abilities displayed by the BMW i5 in winter testing. The more challenging the conditions, the more impressive were the speed and precision of the control systems in the fully electric version of the new BMW 5 Series Sedan. The BMW i5 serves up a harmonious blend of optimum traction when pulling away and supreme driving stability when cornering or braking, which is unique in the competitive environment.

See photo set 4

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group commences in-house production of fuel cells for BMW iX5 Hydrogen in Munich.

Wed, 31 Aug 2022 14:35:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.

Munich. On 31 August, Chairman of the Board of Management of BMW AG Oliver Zipse and Frank Weber, Member of the Board of Management of BMW AG responsible for Development, will come together to inaugurate fuel cell system production at the company’s competence centre for hydrogen in Munich. The reason for this occasion is the small series of BMW iX5 Hydrogen cars that will be entering service around the world from the end of this year for test and demonstration purposes. The combination of fuel cell and high-performance battery is set to enrich the company’s portfolio by adding a unique form of drive system for the premium segment. The BMW Group is playing a visionary and pioneering role in this technology with the aim of achieving a more diversified transition to zero-emission mobility.

“As a versatile energy source, hydrogen has a key role to play on the road to climate neutrality. And it will also gain substantially in importance as far as personal mobility is concerned. We think hydrogen-powered vehicles are ideally placed technologically to fit alongside battery-electric vehicles and complete the electric mobility picture,” said Oliver Zipse, Chairman of the Board of Management of BMW AG, in Munich on Wednesday. “By commencing small-scale production of fuel cells today, we are demonstrating the technical maturity of this type of drive system and underscoring its potential for the future.”

“Our many years of research and development work have enabled us to get the very most out of hydrogen technology,” added Frank Weber, Member of the Board of Management of BMW AG, Development. “We have managed to more than double the fuel cell’s continuous output in the second-generation fuel cell in the BMW iX5 Hydrogen, while weight and size have both decreased drastically.”

Thanks to these advances, the BMW Group leads the way in the development of hydrogen technology and considers it to hold great promise for its next generation of vehicles.

Technological expertise and high standards of efficiency in the drive system
The BMW Group will now be manufacturing highly efficient fuel cell systems at its in-house competence centre for hydrogen. This technology is one of the core elements in the BMW iX5 Hydrogen and generates a high continuous output of 125 kW/170 hp. It teams up with an electric motor featuring fifth-generation BMW eDrive technology and a high-performance battery purpose developed for this vehicle to enable its powertrain to deliver 275 kW/374 hp. The development team incorporated the powerful drive system – comprising two hydrogen tanks, the fuel cell and the electric motor – into the existing BMW X5 platform for the small production run. The BMW iX5 Hydrogen already successfully demonstrated its excellent everyday usability, even at very low temperatures, during the final round of winter testing in Sweden at the start of this year.

The impressive testing results of this new small-scale series of cars are rooted in the BMW Group’s extensive experience with the use of hydrogen as a drive technology. Hydrogen-powered combustion engines had already been in use prior to the arrival of the fuel cell system. Efficiency considerations prompted the BMW Group to continue development work in this area from 2015 with the BMW 5 Series GT Hydrogen Cell based on fuel cell technology. Fuel cell technology has since been steadily refined by harnessing the company’s vast know-how in the field of conventional drive technologies and applying the exacting standards of all-round efficiency it expects of all its vehicles.

Production of fuel cell systems in Munich
A chemical reaction takes place in the fuel cell between hydrogen from the tanks and oxygen from the air. Maintaining a steady supply of both elements to the fuel cell’s membrane is of crucial importance for the drive system’s efficiency. In addition to the technological equivalents of features found on combustion engines, such as charge air coolers, air filters, control units and sensors, the BMW Group also developed special hydrogen components for its new fuel cell system. These include the high-speed compressor with turbine and high-voltage coolant pump, for instance.

The BMW Group sources the individual fuel cells required for manufacturing the BMW iX5 Hydrogen from the Toyota Motor Corporation. The two companies have enjoyed a partnership characterised by trust for many years and have been collaborating on fuel cell drive systems since 2013. Fuel cell systems are manufactured in two main steps. The individual fuel cells are first assembled into a fuel cell stack. The next step involves fitting all the other components to produce a complete fuel cell system.

Stacking of the fuel cells is a fully automated process. Once the individual components have been inspected for any damage, the stack is compressed by machine with a force of five tonnes and placed in a housing. The stack housing is manufactured in the light metal foundry at BMW Group Plant Landshut using a sand casting technique. For this, molten aluminium is poured into a mould made from compacted sand mixed with resin in a process specially designed for this small-series vehicle. The pressure plate, which delivers hydrogen and oxygen to the fuel cell stack, is made from cast plastic parts and light-alloy castings, also from the Landshut plant. The pressure plate forms a gas-tight and water-tight seal around the stack housing.

Final assembly of the fuel cell stacks includes a voltage test along with extensive testing of the chemical reaction within the cells. Finally, all the different components are fitted together in the assembly area to produce the complete system. During this system assembly stage, further components are fitted, such as the compressor, the anode and cathode, the high-voltage coolant pump and the wiring harness.

Press Contact: Georgina Cox
Tel: +44 (0) 7815 370 878
E-mail: georgina.cox@rolls-roycemotorcars.com

Tackling ice and snow with all-electric power: final winter testing with the new BMW iX1.

Tue, 10 May 2022 05:30:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

The countdown is on for the third generation of the BMW X1 – and for the first fully electrically powered Sports Activity Vehicle (SAV) in the premium compact segment. The new BMW iX1 (electric power consumption combined: 18.4 – 17.3 kWh/100 km in the WLTP cycle; CO₂ emissions: 0 g/km; electric range: 413 – 438 km [257 – 272 miles] in the WLTP cycle; figures in the NEDC cycle: – ; predicted values based on the car’s current stage of development) has now successfully completed driving dynamics testing at the BMW Group’s winter testing centre in Arjeplog, northern Sweden. On snow-covered roads and specially prepared ice tracks around the town of Arjeplog close to the Arctic Circle, it joined the conventionally powered and plug-in hybrid variants of the new BMW X1 in passing integrated application tests for its powertrain and chassis systems. Another fully electric model from the BMW Group has therefore reached the final phase of series development process.

This test of strength and endurance in bitterly cold temperatures and wintery road conditions subjected the electric motors, electric all-wheel-drive technology, high-voltage battery, power electronics and charging technology of the BMW iX1 to a particularly exacting examination. Its fifth-generation BMW eDrive technology uses the latest battery cell technology and intelligently controlled heat management to enable short charging times and a long range, even in extreme sub-zero temperatures. With two electric motors (one at the front axle and one at the rear), whose power delivery is coordinated precisely to optimise traction and dynamic performance, and its extremely fast-acting near-actuator wheel slip limitation tech, the BMW iX1 is perfectly equipped to provide assured progress over any terrain.

At the BMW Group’s winter testing centre in Arjeplog, the powertrain and chassis systems of new models are put through a process of exceptionally detailed fine-tuning. Snow-covered roads and areas of frozen lakes prepared specially for these testing programmes present the BMW Group’s development and testing engineers with the ideal conditions in which to hone the interplay of the motors, electric all-wheel-drive technology and suspension control systems at the longitudinal and lateral dynamic limits. The ice surfaces, in particular, provide the perfect, reproducible conditions in which to explore in detail and optimise how the powertrain and chassis work together. This intensive testing programme lays the foundations for reliably secure, assured driving characteristics – with the sporting edge drivers expect of a BMW – and a well resolved overall vehicle experience.

The BMW iX1 is the brand’s third SAV to feature a purely electric drive system and will be added to the model range immediately after the launch of the new BMW X1, which is scheduled to get underway in autumn 2022. The fully electrically powered model is based on a flexible vehicle architecture and will be produced on the same assembly line as the combustion-engined and plug-in hybrid variants of the compact SAV.

Ends

^{The fuel consumption, CO2 emissions, electric power consumption
and operating range figures are determined according to the European
Regulation (EC) 715/2007 in the version applicable. They refer to
vehicles in the German market. Where a range is shown, the figures
take into account the impact of any optional extras.}

^{All values were calculated based on the new WLTP test cycle. WLTP
values are taken as the basis for determining vehicle-related taxes
or other duties based (at least inter alia) on CO2 emissions as well
as eligibility for any applicable vehicle-specific subsidies.
Further information on the WLTP and NEDC measurement procedures can
also be found at www.bmw.de/wltp.}

^{Further information on official fuel consumption figures and
specific CO2 emission values of new passenger cars is included in
the following guideline: 'Leitfaden über den Kraftstoffverbrauch,
die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen'
(Guide to the fuel economy, CO2 emissions and electric power
consumption of new passenger cars), which can be obtained free of
charge from all dealerships, from Deutsche Automobil Treuhand GmbH
(DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.}

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2021, the BMW Group sold over 2.5 million passenger vehicles and more than 194,000 motorcycles worldwide. The profit before tax in the financial year 2021 was € 16.1 billion on revenues amounting to € 111.2 billion. As of 31 December 2021, the BMW Group had a workforce of 118,909 employees.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupView

LinkedIn: https://www.linkedin.com/company/bmw-group/

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW 7 Series - on location images Ireland.

Wed, 20 Apr 2022 14:00:00 +0200

With the new BMW 7 series, the latest generation of the brand’s flagship saloon, BMW is set to redefine the luxury segment with new levels of electrification, sustainability and digitalisation.

The new BMW 7 Series represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unsurpassed long-distance comfort and a cutting-edge digital experience.

Beneath a graceful exterior that fuses striking modern style with the practicality and imposing nature of a premium saloon, the new BMW 7 Series introduces an advanced drivetrain that – for the first time – brings plug-in electrification to every model sold in Ireland.

Available exclusively in long-wheelbase form in either M Sport or Excellence specification, the new BMW 7 Series range comprises models from both the BMW i and BMW M brands. Launching later this year with the pure electric i7 xDrive60, the plug-in hybrid 750e xDrive and M760e xDrive are set to follow in spring 2023. The dedicated M Performance model will deliver 571hp, combining the searing performance characteristics of a BMW M model with efficiency-enhancing plug-in hybrid technology. BMW i7 M70 xDrive, the future flagship model, will follow later in 2023.

Naturally, the new BMW 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and an astonishing entertainment experience. Innovative features such as the unique 31.3-inch 8K BMW Theatre Screen (features in Irish models produced in Spring 2023), the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the new BMW Curved Display and BMW Interaction Bar, highlight the progressive saloon’s character.

Like its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. Sustainability is a key consideration, with all electricity for the production of the new BMW 7 Series coming from renewable sources, while use of recycled and sustainable materials in the car has been significantly increased.

The new fully-electric BMW i7 xDrive60 is priced from €132,210 (RRP) with the first Irish deliveries expected to commence from December 2022.

Exterior design. A new dimension in presence, expressive power and exclusivity

The front of the new BMW 7 Series, with the combination of the illuminated BMW kidney grille and two-piece split headlight units, gives the brand’s flagship model a highly distinctive presence. The front-end design, developed specifically for BMW’s luxury models, enables clear differentiation from the brand’s other models.

The BMW i7 uses accents in BMW i Blue to advertise its segment-leading sustainability qualities. On all other variants except the BMW M760e xDrive, the exhaust tailpipes are integrated out of sight into the rear apron.

Familiar proportions with maximised comfort in the rear seats.

The new BMW 7 Series has grown by 130mm in length to 5,391mm, by 48mm in width to 1,950mm and by 51mm in height to 1,544mm. Its wheelbase is now 5mm longer at 3,215mm, which further enhances seating comfort in the rear. The headroom in the interior of the new BMW 7 Series has also been noticeably improved.

New front end focuses on the distinctive headlight signature; illuminated BMW kidney grille Iconic Glow and BMW crystal headlights Iconic Glow

At the front of the new BMW 7 Series, the brand’s hallmark twin circular headlights and BMW kidney grille have been newly interpreted. The light functions are divided into two separate areas, with the more prominent upper elements cut from exclusive crystal glass as an option. The new BMW 7 Series comes as standard with Adaptive LED Headlights including cornering light, plus matrix high beam and the BMW Selective Beam non-dazzling high beam assistant.

The extremely slim strip of lights set higher up in the front end brings together the daytime driving lights, sidelights and turn indicators. The optional BMW crystal headlights Iconic Glow create an all-new light effect unmatched by any other car. Here, crystals from Swarovski –arranged in L-shapes and each backlit by 14 LED units – perform the role of sidelights and daytime driving lights, with the crystals reflecting the light in a multitude of facets even when they are off. At night, 22 LED units light up the crystals from behind and team up with the kidney grille’s contour lighting to create an unmistakable light graphic. Two LED elements below the crystals provide the striking daytime driving light signature, integrate the turn indicator, and increase the sparkle of the crystals in each function and colour.

The BMW crystal headlights Iconic Glow also lay on a visually expressive Welcome and Goodbye Scenario. When the customer approaches their car, first the illuminated surround of the BMW kidney grille is activated (standard on Excellence and M Sport models), followed by the enhanced sparkle of the BMW crystal headlights. Then the standard-fit dynamic light carpet is revealed. LED lights integrated into the door sills project four graphics, one after the other, onto the ground just outside the doors of the new BMW 7 Series. This welcome display continues in the interior as part of a neatly composed choreography that enhances the luxury-infused digital experience.

Eye-catching rear end with precise contours

The slim and elegant LED rear light units extend well into the car’s flanks. The “L” shape familiar from many other BMW models is formed by an integrated chrome strip and the rear light bars positioned below it. The braking light and turn indicator light are generated by two slim strips below the main rear lights.

BMW i7 with subtle points to top-level sustainability

The all-electric BMW i7 features distinctive design accents to highlight its fully-electric status, with its kidney grille sporting the BMW i sub-brand logo. The horizontal bar in the lower air intake, the decorative elements in the side skirts and rear apron, and the surrounds of the BMW logo at the front and rear all come in BMW i Blue as standard.

BMW M760e xDrive model with high-impact visuals

The M-specific front apron of the BMW M760e xDrive includes a three-section lower air intake. The side intakes, like the low-beam and high-beam headlights, are set deep into the front apron, which ensures the visual focus is centred squarely on the daytime driving light units and the BMW kidney grille. The indented sweep running down the centre of the bonnet extends into the upper section of the bumper and frames the BMW logo. The side skirts and rear apron also have an M-specific design. The optional Chrome Line for the exterior includes chrome elements for the side skirts and the otherwise high-gloss Black surrounds for the side windows. Other features designed to enhance the sense of exclusive sportiness are 21-inch M light-alloy wheels, M logos on the front side panels and illuminated door sill cover strips bearing the M logo, while a discreet M rear spoiler in body colour can be added as an option.

Also available is the M Sport Pro package, which additionally brings 21-inch M aerodynamic wheels in a dark shade, BMW M High-gloss Shadow Line with extended features including the BMW kidney grille, a black M rear spoiler, an M Sport braking system with black-painted callipers, and seat belts with contrast stitching in the colours of BMW M GmbH.

The BMW M models’ kidney grilles will carry an M logo against a black background. Other features will include aerodynamically optimised M exterior mirrors, 21-inch M light-alloy wheels, the blue brake callipers included as part of the M Sport braking system and a model-specific trim element with M logo next to the air breathers. The BMW M760e xDrive will additionally come with two pairs of trapezoidal twin exhaust tailpipes integrated along with a diffuser into the rear apron.

Bold exterior colours, exclusive new BMW Individual two-tone paint finish

One non-metallic and nine metallic colour shades can be ordered for the paintwork of the new BMW 7 Series’ body. Also available are four BMW Individual paint finishes, with further BMW Individual paint finishes set to follow at a later stage. A new addition to the spectrum of colours for series-produced cars is a BMW Individual two-tone paint finish. Two colours are offered for the section of the body above the shoulderline, while five shades are available for the lower section. A precisely drawn coach line separates the two colours.

BMW 7 Series models in Excellence trim are fitted as standard with 19-inch light-alloy wheels, while M Sport models feature 20-inch light-alloy wheels as standard. A range of alternative design 19 – 21-inch light-alloys are available in the options programme. The BMW M760e xDrive will feature 21-inch M light-alloy wheels as standard. Original BMW M Performance Accessories range also contains 22-inch M light-alloy wheels.

Interior and equipment: Exceptional comfort with an innovative feel-good ambience

With the BMW Curved Display fully digital screen grouping, additional My Modes, the BMW Interaction Bar and the newly designed gear selector, the cockpit represents an invitation to enjoy concentrated driving pleasure. The lounge-like atmosphere in the second row of seats is elevated to extraordinary heights both by the extra spaciousness on offer and, most prominently, by innovations like the BMW Theatre Screen and upgraded comfort seats with optional reclining function.

Unmatched in-car entertainment with BMW Theatre Screen

One of the main highlights of the equipment options that will be available in Ireland from Spring 2023 is the new BMW 7 Series is the BMW Theatre Screen. This includes a 31.3" 8K touchscreen display with Bowers & Wilkins surround sound system with optional in-seat exciters, built-in touch screen remotes in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theatre Screen is turned on.

Wide variety of content.

The BMW Theatre Screen lets passengers enjoy content up to 4K/UHD from popular apps (subscriptions may be required). Stream videos, play games, listen to music, get information, and watch downloaded programs – all while on the road.

The BMW Theatre Screen spreads out horizontally across virtually the full width of the interior and extends down from the headliner to the front seat backrests. It folds into the ceiling to be out of the way when not in use and can be moved closer or further from the rear passengers to put it within arm’s reach for touch controls or to manoeuvre it to the preferred viewing distance. Audio can be enjoyed through the vehicle’s Bowers & Wilkins speakers or by connecting up to two pairs of Bluetooth headphones with independent volume controls.

The BMW Theatre Screen is revealed to the accompaniment of a sound composition created exclusively for this purpose as part of the collaboration between the BMW Group and renowned film score composer and Academy Award winner Hans Zimmer. As the Theatre Screen moves into position, the sunblinds for the side windows, rear window and panoramic glass sunroof are closed and the ambient lighting in the rear compartment is dimmed. The sequence unfolds to a choreography developed with a sharp eye for detail, bringing all the functions and digital content together into an all-encompassing user experience.

Unique sound experience with 4D audio system and new BMW IconicSounds Electric

The optional Bowers & Wilkins Diamond Surround Sound System sets new standards in its segment not only with up to 36 speakers, of which four are integrated into the headliner, and amplifier output of 1,965 watts, but also in terms of sound quality. The advanced system also has a 4D audio function generated using exciters in the front and rear seat backrests. Their precise, magnetically controlled vibrations result in improved perception of bass frequencies.

The audio system fitted as standard in the new BMW 7 Series already delivers a high-class sound experience. The Bowers & Wilkins Surround Sound System features a seven-band equalizer and up to 18 speakers. Its amplifier output is 655 watts.

Whatever entertainment programme is being enjoyed, BMW i7 customers will be greeted by another unmistakeable sound experience in the form of BMW IconicSounds Electric. Pressing the Start/Stop button sparks an acoustic accompaniment that is again the result of the collaboration between the BMW Group and Hans Zimmer. If desired, a drive sound delivers authentic audio feedback to every movement of the accelerator. The character of the sound alters according to the vehicle setting chosen with the My Modes button.

Progressive cockpit design with BMW Curved Display and BMW Interaction Bar

Like the entertainment experience in the rear compartment, the driver-focused cockpit design in the new BMW 7 Series has been re-interpreted in a progressive style. Digitalisation enables the number of buttons, switches and controls in the cockpit to be significantly reduced. Standard specification includes an interior trim strip in Fine-wood Oak Mirror Finish trim for the instrument panel. This provides an elegant stage for the BMW Curved Display. The fully digital screen grouping consists of a 12.3-inch information display behind the steering wheel and a control display with a screen diagonal of 14.9 inches. Arranged beneath a shared glass surface, the displays are directed ergonomically towards the driver, making the already intuitive touch control even more straightforward.

The BMW Interaction Bar makes its debut as a new kind of control/operation and design element. This functional unit, which boasts a crystalline surface structure and visually interesting backlighting, extends from below the trim strip across the full width of the instrument panel and well into the door panel trim. It houses touch-sensitive control panels for adjusting the ventilation and climate control, activating the hazard warning lights and opening the glove compartment. The light design of the BMW Interaction Bar takes its cues from the colour world of the My Mode setting currently selected and can also be set as desired by the user.

The BMW Interaction Bar further evolves driver and vehicle interaction. It combines function control, ambient lighting and the ability to adjust its decorative appearance as desired into one fully integrated component. Entry into and exit from the car are accompanied by a welcome/goodbye production incorporating lights on the BMW Interaction Bar. And it also shows the driver and front passenger via the Safe Exit function when it is safe to get out. From the ambient lighting menu the driver can decide which events the BMW Interaction Bar reacts to with dynamic light animations, e.g. incoming phone calls. The BMW Intelligent Personal Assistant can also appear on the BMW Interaction Bar in an artistic glow.

New design for the steering wheel and gear selector

The newly designed steering wheel has two spokes and a flat-bottomed rim. Its control panels contain rocker switches and scroll wheels as well as buttons offering haptic feedback when pressed. In the BMW M and M Sport models, the optimised functionality of the wheel combines with a classical three-spoke design.

An exquisitely designed control panel on the centre console hosts the iDrive Controller, Start/Stop button, volume control for the audio system and buttons to control vehicle functions. Also positioned here are the My Modes buttons, which replace the Driving Experience Control switch, and the newly designed gear selector.

Interior surfaces and door trim imbued with modern elegance

Like the trim strip on the instrument panel, the surfaces of the centre console come in Fine-wood Oak Mirror Finish as standard. The options list includes Ash Grain Grey metallic open-pored matt fine-wood trim, the Carbon Fibre with Silver Threads variant and BMW Individual interior surfaces in Ash Flowing Grey open-pored fine wood. M Sport versions and BMW M models are also offered with Fineline Black fine-wood trim with metal effect and M Signature.

A digital control unit is integrated into the rear door trim. This 5.5-inch colour display with touchscreen functionality allows passengers to select their choice of entertainment programme, the image display and the volume when using the BMW Theatre Screen. Added to which, operating the audio system, climate control functions, seat adjustment settings, ambient lighting and rear sunblinds is all extremely user-friendly.

Multifunction seats as standard, Executive Lounge optionally available

The newly developed comfort seats that are standard in the new BMW 7 Series offer wider seat surfaces than the outgoing model, as well as extensive electric adjustment, seat heating and lumbar support for the driver and front passenger; these are adjustable via the door-mounted controls or the relevant menu in the iDrive control/operation system. The optional Front Comfort Pack further enhances the luxurious experience for front seat occupants, integrating active seat ventilation with optimised cooling and a massage function with nine programs which provides for a noticeably increased vitalising and relaxation effect. The optional Travel & Comfort System includes features such as a mount for attaching tablets.

Multifunction seats, active seat ventilation and a massage function are also available for the rear compartment.

The Executive Lounge option, which is offered as part of the Executive Pack, brings unbeatable seating comfort to the rear compartment. It includes a reclining function with integrated leg rest for the space behind the front passenger seat, plus an optional quilted and heated armrest with high-quality glass insert and integrated smartphone tray for inductive charging. Coordinated adjustment of the backrest angle and backrest upper section angle, forward/back position and seat surface tilt enables an extremely comfortable reclining position. A torso angle of 42.5° can be achieved between the seat surface and backrest, which sets the benchmark in this segment. Added to which, individually adjustable neck cushions and significantly increased headroom compared with the outgoing model also enhance travelling comfort.

Also unique is the design principle for the leg rest, which allows passengers to perfect a relaxed resting position. Here, the calf support fixed directly to the seat surface without a gap teams up with a heel rest extending out from the back of the front passenger seat.

Carefully coordinated interior appointments

The new BMW 7 Series comes as standard with BMW Individual Merino leather trim in Black, Mocha, Smoke White, Amarone or Tartufo with elaborate quilting, together with an anthracite-coloured headliner and multifunction seats.

As a no-cost option, the new BMW 7 Series is available with seat surfaces in the new Veganza material in a choice of four colours. The high-quality surface material with leather-like qualities stands out with its particularly pleasant feel and offers a high level of comfort. The seat surfaces are perforated and have prominent quilting in a diamond pattern.

New from BMW Individual: seat surfaces in leather/cashmere wool

The BMW Individual interior generates an exclusive yet also cosy atmosphere inside the new BMW 7 Series – especially when BMW Individual Merino leather/cashmere wool in the Smoke White/Atlas Grey combination is specified. The highly exclusive wool/textile surfaces bring a whole new haptic quality to the interior and combine sustainability with luxury.

The light-coloured leather in the upper section of the seats and the darker cashmere-rich cloth in the lower section, elaborate quilting and fine perforation create a unique impression – both visually and haptically. Their intricate, symmetrically embroidered pattern makes these seats a particularly eye-catching feature of the interior.

Four-zone automatic climate control fitted as standard

Standard equipment for the new BMW 7 Series includes four-zone automatic climate control with further developed control logic. In place of conventional air vents, the instrument panel incorporates slot-type outlets arranged along the full width of the BMW Interaction Bar. It is now also possible to adjust the temperature in the front seat footwells separately. The BMW i7 comes with a model-specific climate control unit featuring efficient heat pump technology.

Like the driver and front passenger, those in the second row of seats can also set the temperature in their area of the car to their personal preferences thanks to separate controls in the rear compartment. An additional solar sensor optimises temperature adjustment in the rear. The climate control unit also uses the seat heating and, if fitted, the seat ventilation function to match the interior temperature to the specifications of those on board.

Sky Lounge panoramic glass sunroof with new light effects

A panoramic glass sunroof is fitted as standard on the new BMW 7 Series. The roof now consists of a single fixed glass surface framed by a steel surround. The roof’s transparent surface is larger than that of any rival and also much longer than on the outgoing 7 Series. The sliding headliner of the panoramic glass sunroof is electrically operated.

The optionally available Sky Lounge panoramic glass sunroof delights those inside the car with a newly designed light show, which uses light threads backlit by LED units. The structure this creates replicates the pattern of the quilting on the seat surfaces. The glass construction consists of three highly functional and fully integrated individual sections of glass. A pattern within this construction emits the light and intensifies the feeling of acceleration when the car is moving. The colour world of the light effects, which are also part of the Welcome Scenario, takes its cues from the activated My Mode and can also be selected independently.

Automatic doors with unique control modules in the rear

Another comfort-enhancing feature of the new BMW 7 Series is the automatic door mechanism available as an option. To open or close the front and rear doors, all those on board need to do is touch the handles set flush into the body or the buttons in the BMW Interaction Bar at the front of the cabin or the rear door trim. The opening and closing sequence can also be activated using the radio-operated key. At a later stage this will additionally be possible via the My BMW App from outside the car and by voice command or using the iDrive control/operation system while on board. Visible and audible signals alert users that the automatic door system is activated. Other tech includes a helpful collision protection function when opening the doors – which utilises the data from 12 ultrasound sensors on either side of the car – and a sensitive obstruction alert when closing them.

The boot lid also has automatic opening and closing. It is activated by either the push of a button or the movement of a foot under the rear apron. The load capacity of the plug-in hybrid models is 525 litres, an increase of 105 litres on the previous generation model. The boot of the BMW i7 has 500 litres of load space.

BMW i7: pure luxury and dynamic performance with zero emissions

Driving pleasure, passenger comfort and a luxurious ambience without compromise – and with zero local emissions: the BMW i7 xDrive60 has it all. Its fifth-generation BMW eDrive technology comprises highly integrated drive units at the front and rear axles that bring together the electric motor, power electronics and transmission within a single, very compact housing, plus the accompanying charging technology and high-voltage battery.

Control of the adaptive recuperation function has been further refined in the BMW i7 to increase range. The efficiency with which power is taken on board the BMW i7 and the durability of its high-voltage battery both benefit from the latest advances in the field of charging technology. Compared with the BMW iX and BMW i4 models, the charging software has undergone further improvement, the temperature of the high-voltage battery is controlled more precisely and there is also an innovative facility for saving charging profiles. In addition to this, in the BMW i7 the BMW Maps navigation system displays the charging-optimised route more quickly and in even greater detail.

Electric motors with no rare-earth metals used in the rotor

The electric motors work according to the principle of an electrically excited synchronous motor, where it is a precisely controllable electrical feed that sets the rotor in motion, rather than using fixed permanent magnets. This means the use of rare-earth metals is avoided altogether in the manufacture of the rotor.

The virtually silent, instantaneous power delivery of the BMW i7 xDrive60, and the luxurious sense of driving comfort this instils, are further helped by improvements to the electric drive units’ acoustics, a model-specific mounting concept and newly developed noise encapsulation for the electric motors. The motor driving the rear wheels generates peak output of 313hp, while the unit at the front axle produces 258hp. The duo of drive units delivers a combined maximum output of 544hp and posts overall torque of 745Nm. All of which enables the new BMW i7 xDrive60 to power from 0 to 62mph in 4.7 seconds.

Underpinning the dynamic prowess of the BMW i7 xDrive60 are its electric all-wheel drive and its precisely tuned driving stability systems headlined by the near-actuator wheel slip limitation. The fully variable drive system is intelligently connected with the system of powertrain and chassis control functions, whose extremely quick and precise responses help to sustain thrilling forward momentum even in adverse road and weather conditions.

The extremely slim high-voltage battery with a cell height of just 110mm is located low down in the vehicle floor and provides 101.7 kWh of usable energy. The heat pump technology used in the integrated heating and cooling system for the cabin and drive system also helps boost efficiency, as does the adaptive or individually adjustable recuperation feature. The high-voltage battery is heated using a dedicated 5.5 kW electric flow heater.

Innovation: adaptive recuperation of an even higher standard

The adaptive recuperation feature familiar from the BMW iX and BMW i4 models has been further honed for the BMW i7 and is now also able to take downhill sections and information from the traffic-light recognition function into account. Adaptive recuperation generally allows the intensity of brake energy regeneration during overrun and braking to be automatically optimised for the road situation, as detected using data from the navigation system and the driver assistance systems’ sensors. When approaching a junction, for example, the level of recuperation can be increased – even if route guidance isn’t activated – thereby feeding energy back into the high-voltage battery while harnessing the deceleration effect at the same time. On the open road, meanwhile, the coasting function can take over, allowing the car to “freewheel” with no drive power whenever the driver eases off the accelerator. Energy is no longer supplied to the two electric motors in this state, meaning no battery power is consumed.

Innovation: more rounded charging curve thanks to new charging process

Once the high-voltage battery reaches a higher charge level, the new charging process aims to ensure the charging rate drops smoothly instead of following the previous “stepped” curve. This produces a more rounded charging curve overall, resulting in shorter charging times. Following an initial, temperature-dependent phase of constant power supply, the new process now also controls charging based on a continuous nominal voltage curve that allows for the variables of temperature, recharged capacity and charge level at start of charging.

The Combined Charging Unit in the BMW i7 xDrive60 allows AC charging at a rate of up to 11 kW, while DC power can be taken on board at a rate of up to 195 kW. This allows 106 miles (WLTP) of range to be added in just ten minutes at a high-power charging station.

Innovation: improved temperature control for long high-voltage battery life

Alternating phases of full and partial cooling power are used during fast charging of the BMW i7 to avoid excessive cooling of the battery. This prevents cell temperatures from dropping too low in the process, particularly at higher charge levels, thereby opening up potential for short charging times and reduced ageing of the high-voltage battery’s cells.

Innovation: automated charging profile settings

For the first time, the BMW i7 makes it possible to store customised charging settings for multiple individual charging points. These settings will then be automatically used the next time the car returns to a charging point stored in the car’s memory. In addition, preheating of the high-voltage battery can also now be started manually in the BMW i7 when approaching a high-power charging station without the navigation system’s route guidance function activated.

Besides the improved charging software on board the new BMW i7, the cloud-based BMW Maps navigation system also helps to further enhance its performance on long journeys. For instance, a charging-optimised route is calculated as soon as the destination has been entered, if the vehicle’s current range is not enough to reach the destination.

Two plug-in hybrid models due to join the range, flagship BMW i7 M70 xDrive arriving later in 2023

In early 2023, two plug-in hybrid drive systems will be launched. This is all made possible by fifth-generation BMW eDrive technology, which is featuring in luxury plug-in hybrid models for the first time. It is being deployed in both the new BMW 750e xDrive and a BMW M car, the BMW M760e xDrive.

The new plug-in hybrid models utilise an eight-speed Steptronic transmission that is making its global debut and is unique in this segment. A permanently excited synchronous motor with a nominal output of 200hp has been installed there together with the power electronics.

The new electric drive unit teams up with a six-cylinder in-line petrol engine and BMW xDrive intelligent all-wheel drive in both models. Thus equipped, the BMW M760e xDrive produces 571hp and peak torque of 800Nm. Meanwhile, the new BMW 750e xDrive posts figures of 490hp and 700Nm.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (kmh)^*	Electric Range Km (WLTP)^*	CO₂ Emissions (WLTP) (g/km)	Fuel Consumption Combined (WLTP) (mpg)	Electric Power Consumption (WLTP) kWh/100kms	RRP Price
i7 xDrive60	544	745	4.7	240	590 – 625	0	N/A	19.6 - 18.4	€132,210
750e xDrive	490	700	TBA	TBA	50	28 - 22	235.4 - 282.5	26.9 - 24.5	TBA
M760e xDrive	571	800	TBA	TBA	50	28 - 25	235.4 - 256.8	26.9 - 25.8	TBA

All figures relating to performance, fuel and electricity consumption and emissions are provisional. All the stated technical data, fuel consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected.

*Electronically limited.

The high-voltage batteries in the new plug-in hybrids can store 18.7 kWh of usable energy, an increase of more than 50 per cent compared with the preceding generation. At the same time, maximum charging capacity has climbed from 3.7 kW to 7.4 kW, enabling the high-voltage battery to be fully recharged from empty in less than three hours. When hooked up to a conventional domestic power socket, a full vehicle charge is completed in around nine hours. There has also been a notable increase in electric range, with drivers now able to enjoy over 50 miles of purely electric driving according to the WLTP cycle.

Additional all-electric variants are set to join the BMW 7 Series line-up, including the BMW i7 M70 xDrive flagship which is set to arrive later in 2023. With output expected to reach 660 hp (provisional figure), it will offer exceptionally sporty performance in the luxury segment. Advanced chassis technology: The perfect blend of sporting prowess and driving comfort

The increased body rigidity, larger wheels and broader tyres of the new BMW 7 Series combine with its wider tracks of 1,665mm at the front (+ 47mm) and 1,650mm at the rear (+ 4mm) to equip the car even more effectively to provide remarkable agility, precise steering and high lateral acceleration. The saloon’s double-wishbone front axle and five-link rear axle have also undergone an extensive upgrade. An elastic steering gear mounting has been fitted on the front axle subframe to improve acoustic properties. This is supplemented by a model-specific motor mount on the BMW i7. The new hydro mounts for the rear axle subframe (bi-directional on the BMW i7) also contribute to the vehicle’s enhanced ride comfort.

Adaptive two-axle air suspension with electronically controlled dampers as standard

BMW 7 Series 750e xDrive and i7 xDrive60 are fitted as standard with adaptive two-axle air suspension with automatic self-levelling as well as adaptive suspension with electronically controlled dampers. The suspension’s air supply is controlled individually for each wheel, making it possible to balance out an unevenly loaded car. This enables the adaptive two-axle air suspension to constantly maintain the optimum ride height at all speeds, resulting in comfortable, assured handling.

In addition to this, the system also allows the height of the body to be adjusted to suit the driving situation. The ride height automatically drops by 10mm in Sport Mode, while in all other My Modes the body is lowered in the same way once the speed passes 87mph or, in the BMW i7, 75 mph. The body can also be raised by 20mm at the touch of a button on rough roads, for example, or on steeply angled ramps on the way into garages.

The dampers are controlled electronically for each individual wheel, optimising ride comfort and handling, and respond adaptively both to road surface conditions and to driving style. The basic damper setting also varies depending on the selected My Mode.

Integral Active Steering gives the car greater poise and makes manoeuvring easier

The new BMW 7 Series is fitted as standard with a new version of the Electric Power Steering system, whose ratio now varies with the steering angle. Its functions also include Servotronic speed-sensitive power assistance. The various My Modes again offer a choice of two settings for either very sporty or more comfort-oriented steering response.

The optional Integral Active Steering makes even lighter work of manoeuvring, while enhancing agility and high-speed stability. To this end, the rear wheels are turned in either the same or the opposite direction to the front wheels – depending on road speed – by up to 3.5°. This has the effect of making its turning circle around 0.8 metres smaller.

Executive Drive Pro with improved roll stabilisation

The Executive Drive Pro option comprises an active roll-stabilisation feature which employs electric swivel motors to smooth out the lateral forces inducing body roll through dynamically taken corners. The system is powered by a 48V electric motor.

The active roll stabilisation also optimises comfort when driving in a straight line, by decoupling the fixed connection between each axle’s wheels provided by a conventional anti-roll bar.

As well as reducing rolling movements caused by bumps in the road on one side of the car, the Active Roll Comfort function making its debut in the new BMW 7 Series goes further still by adjusting the body height on the corresponding side of the vehicle at the same time.

BMW M and M Sport models have bespoke chassis technology

An M-specific version of the Executive Drive Pro system will be included as standard on the BMW M models in the new 7 Series range. M Sport brakes – with enhanced stopping power and blue-painted callipers bearing the M logo are another distinguishing feature.

As well as its tyre pressure indicator for each wheel, the new BMW 7 Series has a digital tyre condition monitoring system as standard. Unique in this segment, this function uses a cloud-based algorithm to detect pressure loss far sooner than the car’s Tyre Pressure Monitor can.

Integrated braking system optimises handling characteristics

The integrated braking system in the new BMW 7 Series delivers outstanding stopping power and excellent pedal feel. This system brings together the brake activation, brake booster, brake slip control and vehicle stabilisation functions within a compact module. The brake pressure is transmitted to the brake system’s hydraulics by an electric actuator, an operating principle that enhances the dynamics of the system and ensures significantly faster and more precise interventions by the DSC (Dynamic Stability Control).

Extremely quick and precise: near-actuator wheel slip limitation

The new BMW 7 Series now comes with near-actuator wheel slip limitation to maximise the car’s agility and poise. This traction control system is integrated into the engine management, eliminating the long signal paths to the DSC control unit. This allows corrective inputs to be applied up to ten times faster than in conventional systems and with exceptional precision.

Front-collision warning for improved safety

Comprising features such as Collision Warning, pedestrian and cyclist warning with braking function, and Crossroads Warning, the system now reacts to oncoming traffic too. Speed Limit Info with no-overtaking indicator and pre-warning, manual Speed Limit Assist and the Evasion Assistant are likewise all fitted as standard, as is Lane Departure Warning with active lane return, and Crossroads Warning.

Customised level of automated driving for added comfort and safety

The standard-fit Driving Assistant adds Lane Change Warning with active lane return, Rear Collision Prevention and rear crossing traffic warning including braking function, which reduces the danger of a collision when reversing towards roads that are difficult to see into.

Also new is the exit warning function, which provides a safety boost when the vehicle is stationary. If a vehicle or cyclist is approaching the new 7 Series at speed, meaning there’s a risk of collision on either side of the car if a door were to be opened, the occupants are alerted to the danger by an acoustic signal and either flashing LEDs in the mirror or the ambient lighting and BMW Interaction Bar. The doors are also prevented from opening automatically.

Combining Active Cruise Control with Stop&Go function and the Steering and Lane Control Assistant, the optional Driving Assistant Pro represents another step towards automated driving. The system is available at speeds of up to 112mph or 130mph for models with the optional Driving Assistant Pro, offered as part of the Technology Plus pack. The cruise control functions include automatic Speed Limit Assist, meaning the car’s speed is regulated not just by maintaining the desired safe distance from vehicles travelling in front, but also by observing speed restrictions along the route. Speed limits detected either by the Speed Limit Info system, or by looking ahead along the route using data from the navigation system, can automatically be adopted as the new set speed.

The Steering and Lane Control Assistant takes its cues from road markings and vehicles driving ahead and works with the driver to keep the car in the lane detected by the system.

Assisted View in the instrument cluster gives the driver an overview of the activated systems and their functionality. To this end, the central area of the cockpit display is reserved for a three-dimensional mock-up of the vehicle and its surroundings. Here, the driver can see an image of the cars, trucks and motorcycles detected by the cameras and sensors in the driver’s current lane, along with those in any adjacent lanes.

Simplifying manoeuvring: Parking Assistant Plus with Reversing Assistant as standard

Besides emitting visual and acoustic alerts, the standard Active Park Distance Control (PDC) offers the option of automatic brake inputs to help avoid collisions with obstacles to the sides and rear of the vehicle. A Reversing Assist Camera is also standard.

Parking Assistant Plus is standard, helping the driver to select and park in spaces either parallel or perpendicular to the road, while the Reversing Assistant offers automated reversing in confined spaces or situations where the driver’s view is impaired. Parking View, front and rear Panorama View and 3D View are also included, as is BMW Drive Recorder which uses the driver assistance systems’ cameras to record video images all around the vehicle. If the anti-theft recorder is triggered it will also activate the interior camera in the new BMW 7 Series. If this happens, the system relays a message to the customer’s smartphone.

For the ultimate in automated parking and manoeuvring, the Parking Assistant Professional and Manoeuvre Assistant are also available, with both functions able to memorise and store driver inputs.

BMW Curved Display: a fully digital setting with superb graphics

The BMW Curved Display in the new BMW 7 Series is formed by a 12.3-inch information display and a control display with a screen diagonal of 14.9 inches. The screens are housed together behind a glass surface that curves towards the driver so they merge into a single, fully digital, high-resolution unit.

Personalised driving experience with up to seven My Modes

The new My Modes can be chosen by voice command or via a button on the centre console. The new BMW 7 Series offers up to seven My Modes, depending on specification. Each activates specific settings for the powertrain and chassis, the style of the readouts on the BMW Curved Display and the interior lighting including BMW Interaction Bar. In the BMW i7, the drive sound changes to suit the selected My Mode. For the first time, the content on the BMW Head-Up Display also adapts when the My Modes Sport and Efficient are activated.

BMW Intelligent Personal Assistant with new skills

The BMW Intelligent Personal Assistant in the new BMW 7 Series comes with additional skills for enhanced interaction. Naturally formulated spoken instructions can also be used in the new BMW 7 Series to activate driver assistance systems, for instance, adjust the transparency of the Panorama glass roof Sky Lounge or open the doors (on models fitted with the automatic doors option). Plus, the Intelligent Personal Assistant now reacts to instructions from passengers in the rear for the first time.

Communicating with the voice assistant has been made even more interactive and dynamic thanks to its new ability to transform into some 20 different icons. In addition to this, the Intelligent Personal Assistant can now assume a more animated “Expressive” look when required, featuring a pair of eyes that brings it even more to life.

Innovation: BMW Maps navigation system with improved functions for charging-optimised route planning

Forming part of the standard BMW Live Cockpit Professional, the new-generation BMW Maps system enables very fast and dynamic route calculation based on precise real-time traffic data transmitted at short intervals, combined with forecasting models.

As soon as the destination has been entered in the BMW i7, a charging-optimised route will be calculated if the vehicle’s current range is not enough to reach the destination. Important additional information about the charging stops has been added in the route summary, such as the estimated charge level upon arrival, the recommended charging time and the target charge level for the onward journey. Live data is processed during the journey, allowing charging stations to be automatically added to the itinerary if any of the stations originally planned for charging stops no longer have any availability. The driver is also now offered alternative charging-optimised routes, where available. By default, the system is set to ensure that the vehicle reaches both the final destination and the charging stops with a charge level of at least 10 per cent. Drivers can adjust this spare charge setting if desired.

The new Augmented View function included as standard perfectly complements the navigation system’s instructions in crucial situations, enabling highly accurate guidance while driving. A live video stream from the driver’s perspective is shown on the information display behind the steering wheel and augmented by supplementary information. When dealing with confusing junctions, for instance, an animated directional arrow is integrated into the video image to help the driver take the correct turning for the planned route.

Telephony highlight for the rear

The new BMW 7 Series also allows passengers in the rear to use the integrated audio system for making phone calls. The Touch Command units in the rear doors enable them to both access their contacts and place or accept calls. The built-in head restraint speakers that are optionally available as part of the Bowers & Wilkins Diamond Surround Sound System ensure premium audio quality for hands-free phone calls. Calls can either be kept within the occupant’s personal audio zone or shared with the rest of the vehicle. The microphones filter out unwanted background noise, guaranteeing outstanding audio quality.

BMW Digital Key Plus is turning into a full-function vehicle key

Standard-fit BMW Digital Key Plus allows customers close to the vehicle to automatically lock and unlock their new BMW 7 Series with their Apple iPhone, by means of security-enhanced ultra-wideband (UWB) radio technology. There is no need even to remove the iPhone from their pocket as they approach the car or walk away. The BMW Digital Key Plus can be set up using the My BMW App. The car owner can also share it – and therefore access to the vehicle – with up to five other users.

Interior camera. Take a glance inside the car using the My BMW App

Customers are able to take pictures from the interior camera and have them sent to their smartphone using the remote functionality in the My BMW App. The interior camera is also activated along with the anti-theft recorder, which starts a recording of the interior the instant the vehicle’s anti-theft alarm system is triggered. This interior recording is sent directly to the owner’s smartphone via the My BMW app.

The interior camera can also be used by the car’s occupants to take snapshots when the vehicle is stationary, allowing them to capture special moments to share them with friends and family. Pictures can be transmitted by simply scanning a QR code in the control display with any smartphone connected to the car via WiFi.

BMW Charging. Included as standard

The key benefit of the BMW Charging offering for public charging stations is the attractive kilowatt hour tariffs for AC and DC charging throughout Ireland and Europe. The high-power charging network run by the BMW Group’s joint venture IONITY also forms part of the BMW Charging network. Almost 16,000 charging points are included in the UK and Ireland, while the monthly fee for BMW Charging and IONITY is waived for the first 12 months for all retail customers.

BMW i7 models in Ireland are supplied complete with a BMW Charging Card, a charging cable (mode 3) for use at public charging stations and the Flexible Fast Charger. As well as a third-generation BMW Wallbox, other home charging products are also available via BMW retailers. More information on BMW Charging can be found here: https://bmw-public-charging.com/web/bmw-gb/.

Carbon footprint for the new BMW i7

The carbon footprint for the new BMW i7 will be stated in a validation certificate endorsed by independent auditors by the time production starts in July 2022.

A particularly rigorous approach is taken to reducing the CO₂ emissions released during production of the fifth-generation BMW eDrive technology fitted in the new BMW i7. In the supply chain alone, utilising green electricity for battery cell production and making increased use of secondary raw materials cuts CO₂ emissions by around 20 per cent compared with a vehicle where these measures are not deployed.

Responsible raw materials production

The sustainability targets defined for all model variants in the new BMW 7 Series range also include the upstream production chains. The BMW Group has undertaken to create the most sustainable supply chain anywhere in the automotive industry. The focus points on the purchasing side are compliance with environmental and social standards, respect for human rights, conservation of natural resources and reduction of CO₂ emissions. Measures for optimising sustainability are therefore established in consultation with suppliers, such as using secondary raw materials and harnessing renewable energy.

Use of secondary materials and renewable raw materials

Among other sustainability goals set out by the BMW Group is the increased use of secondary raw materials in vehicle production. At present, vehicles are manufactured using nearly 30 per cent recycled and reused material on average. The new ‘secondary first’ approach is intended gradually to increase this figure to 50 per cent. In fact, the proportion of secondary aluminium used in manufacturing the castings for the models in the new 7 Series range is already up to as much as 50 per cent.

The cabin of the new BMW 7 Series features carefully selected materials combining top standards of quality with a high sustainability factor. The floor coverings in the new BMW 7 Series are made from a synthetic yarn – Econyl – that is produced from recycled nylon waste material. The source material for this includes fishing nets recovered from the sea along with worn flooring and residual waste from plastics manufacturing.

The substructure of the door panelling, the cowl panel cover, the bumper guides and the surround for the front grille, for example, are all made from up to 100 per cent reused plastic. Meanwhile, the fibres used for the surface material of both the headliner and the A-, B- and C-pillar trim originate entirely from recycled PET bottles. The cable ducts are manufactured using between 60 and 100 per cent recycled plastic.

Electricity from renewable resources for component and vehicle manufacture

CO₂ emissions from vehicle production have been lowered by over 70 per cent since 2006. All plants in the BMW Group’s international production network have been operating a net carbon-neutral policy since 2021. The electricity purchased for production of the new BMW 7 Series at BMW Group Plant Dingolfing is fully renewable.

The recycling rate at the Dingolfing plant exceeds 90 per cent, while the recovery rate is 99 per cent. As a result, BMW Group Plant Dingolfing produced a mere 580 grams or so of residual waste per manufactured vehicle in 2021. Over 40 per cent of the water needed is sourced from the plant’s own wells, reducing the burden on local drinking water reserves.

Starting in 2024, the new BMW 7 Series will also benefit from the switch to cast aluminium wheels manufactured entirely using green electricity. This will see the BMW Group take another step towards its target of establishing the most sustainable supply chain in the entire automotive industry.

Wheels have hitherto accounted for some five per cent of the CO₂ emissions produced in the supply chain. This figure will be more than halved by the switch to more sustainable production using green electricity.

Ends

^{All figures relating to performance, electricity and fuel
consumption and emissions are provisional. All of the stated
technical data, fuel consumption and emissions
figures relate to the offering in the German market. Dimensions and
measurements refer ta vehicles with basic configuration in Germany.
These may vary depending on the wheel/tyre size and items of
optional equipment selected.}

^{The fuel consumption, CO2 emissions, electric power consumption
and electric range figures are determined according to the European
Regulation (EC) 715/2007 in the version applicable. The figures
refer to a vehicle with basic configuration in Germany and the range
shown considers the different sizes of wheels/tyres and the range of
optional equipment.}

^{All values were calculated based on the WLTP test cycle. WLTP
values are taken as the basis for determining vehicle-related taxes
or other duties based (at least inter olio) on CO, emissions as well
as eligibility for any applicable vehicle-specific subsidies.
Further information on the WLTP measurement procedures can also be
found at} ^{www.bmw.de/wltp.}

^{Further information on official fuel consumption figures and
specific CO2 emission values of new passenger cars is included in
the following guideline: 'Leitfoden uber den Kroftstoffverbrouch,
die CO2-Emissionen und den Stromverbrouch neuer Personenkroftwogen'
(Guide to the fuel economy, CO2 emissions and electric power
consumption of new passenger cars). which can be obtained free of
charge from Deutsche Automobil Treuhond GmbH (DAT),
Hellmuth-Hirth-St,. 1, 73760 Ostfildern-Schornhousen and at} ^{https://www.dot.de/co2.}

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

BMW Media:

For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW to Debut a New Advertisement during the Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault and the All-New, Fully Electric BMW iX Sports Activity Vehicle.

Wed, 09 Feb 2022 03:00:00 +0100

Woodcliff Lake, NJ. BMW will debut a new 60-second advertisement during the Super Bowl on Sunday, February 13, 2022, to showcase its All-New, fully electric BMW iX Sports Activity Vehicle, which arrives in the US next month. The star-studded spot features legendary actor Arnold Schwarzenegger and Academy Award nominee Salma Hayek Pinault, and was directed by two-time Academy Award nominated director Bryan Buckley. It will air during the third commercial break of the first quarter of the game.

Schwarzenegger stars as Zeus, the Greek god of lightning, and Hayek Pinault plays his wife, the goddess Hera, as they retire from Mt. Olympus to a quiet life in Palm Springs, California. However, the monotony of retirement quickly weighs on Zeus, who becomes frustrated by his struggles with earthly electronics and his nagging mortal neighbors’ constant requests to charge their electric golf carts and hedge trimmers. Meanwhile, Hera, the hero of the story, has fully acclimated and is thriving in retirement. In an effort to bring some excitement back into Zeus’s life, she gifts him with an all-electric BMW iX, which quickly helps reignite her husband’s electric mojo. The spot closes with the happy couple rocking down the road in their new BMW iX to Eddy Grant’s “Electric Avenue” while Zeus uses his electric power to change the traffic lights to green.

“All-electric mobility is at the very heart of the BMW brand,” said Jens Thiemer, senior vice president, customer and brand, BMW AG. “There is no better place to make this statement than in front of one of the largest television audiences in the world, where viewers tune in as much for the commercials as they do for the game. With Arnold and Salma, we are able show the world the new BMW iX in a memorable and impactful way.”

“The humor lies in this legendary god of lightning, who is supposed to be indestructible, battling with everyday electronics,” said Schwarzenegger. “It is only when his brilliant wife presents him with the gift of an all-electric BMW iX that Zeus is struck with the mighty power of electricity and is completely rejuvenated.”

The spot was conceived by BMW’s lead U.S. creative agency, Goodby Silverstein & Partners, and directed by two-time Academy Award nominated director Bryan Buckley, highly acclaimed for his work on more than 65 Super Bowl commercials. The ad also marks Hayek Pinault’s debut in a Super Bowl spot and the first time she and Schwarzenegger have costarred in a national ad.

“This is my first Super Bowl commercial—and the first time I’ve played a Greek goddess,” said Hayek Pinault. “Seventy-five percent of the decisions made in a marriage about where to spend the money are made by women, and in this commercial, it is the woman who decides on the right car to get her husband back on track. Of course, the commercial is entertaining, but there is also a real human truth to it.”

“I’ve done 60-some-odd Super Bowl spots. I’ve never had more star power than these two,” said director Bryan Buckley. “When I first saw Schwarzenegger’s name on the script, I was in. And Salma—there is no one greater as an actress. It’s a movie in 60 seconds, and it’s on the biggest platform.”

“Transcending sports, this iconic annual event isn’t just a championship game. It’s a cultural phenomenon where viewers pay even more attention when the action on the field stops,” said Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners. “There’s only one person on the planet who could say he’s Zeus, and that’s Arnold. And there’s only one brand worthy of being called the Ultimate Electric Driving Machine, and that’s BMW. We needed to showcase this in a big way, and that is what we’re doing on February 13.”

Designed to provide more than just mortal mobility, the BMW iX brings together the fifth generation of BMW eDrive technology with the company’s latest developments in the fields of design, connectivity, digital services and sustainability. With 516 hp and a 0–60 time of only 4.6 seconds, the BMW iX offers an exhilarating driving experience with an EPA estimate of up to 324 miles of all-electric range and the latest in-vehicle technology, including 5G connectivity, a sweeping curved display that unites the 12.3-inch information display with a 14.9-inch central control display, and the debut of BMW iDrive 8, the company’s latest user-interface system. The BMW iX starts at $83,200 plus $995 destination and handling.

“This is a pinnacle event in the U.S. and the perfect stage on which to introduce the BMW iX to our customers,” said Uwe Dreher, vice president, marketing, BMW of North America. “We have already seen a significant number of preorders for both the BMW iX and BMW i4, and a huge amount of excitement for these two new electric vehicles.”

Alongside the BMW iX, BMW will also launch the fully electric BMW i4 four-door Gran Coupe in the U.S. next month as the company takes a major step toward its stated goal of reaching global sales of 50% electric vehicles by 2030.

BMW’s last Super Bowl had appeared in 2015 and featured Katie Couric and Bryant Gumbel as they marveled over BMW’s first fully electric production vehicle, the BMW i3. The BMW i3 was a pioneer of electromobility and later became one of the best-selling premium electric vehicles in the world.

The official BMW Super Bowl Spot 2022 can be found at:
https://www.youtube.com/watch?v=nUC1QA5gRcU.

If you have any questions, please contact:

Corporate Communications

Phil DiIanni
Telephone: +1-201-785-4555
E-Mail: phil.dilanni@bmwna.com

Matt Spadaro
Telephone: +1-201-466-9896
E-Mail: matthew.spadaro@bmwna.com

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW iX M60.

Wed, 05 Jan 2022 00:01:00 +0100

Green light for the first BMW M automobile designed for purely electric mobility from the outset. The BMW Group presents the third, even more powerful model variant of its technology flagship: the BMW iX M60 (combined power consumption: 24.5 - 21.9 kWh/100 km according to WLTP; combined CO₂ emissions: 0 g/km). With an output of 455 kW/619 hp*, a maximum torque of 1.015 Nm in Sport Mode respectively 1.100 Nm with activated Launch Control and an M specific suspension set-up, it adds an outstanding performance experience to the world of locally emission-free mobility.

The BMW iX M60 combines innovative luxury with the design of a modern sports activity vehicle and dynamic driving characteristics. In this way it embodies the best of the three worlds of BMW i, the BMW X models and BMW M GmbH. With its technological highlights, which also include the areas of automated driving, operation and connectivity, the new BMW iX M60 represents a new understanding of advanced luxury, high performance and premium character.

The start signal for electric mobility in hallmark BMW M brand style.
The BMW iX M60 accelerates from a standstill to 100 km/h in only 3.8 seconds. The vehement power delivery of its M specific electric drive continues steadily into high load ranges, so that the increase in speed also remains almost constant up to the electronically limited maximum speed of 250 km/h. The range of the BMW iX M60 determined in the WLTP test cycle is up to 561 kilometres.

The debut of the BMW iX M60 marks a milestone in the history of BMW M GmbH, which began 50 years ago. Together with the BMW i4 M50 (combined power consumption: 22.5 – 18.0 kWh/100 km according to WLTP; combined CO₂ emissions: 0 g/km), it embodies the departure of the BMW M brand into the segment of electrified performance cars. The extreme power and precise control of the electric all-wheel drive, together with the highly responsive actuator-based wheel slip limitation and a suspension technology that includes, among other things, an M specifically tuned dual-axle air suspension with automatic level control, ensure hallmark BMW M driving experience, agility and precision.

The BMW iX M60 is manufactured together with the other model variants of the all-electric Sports Activity Vehicle (SAV) at the BMW Group Plant Dingolfing. The venue for its world premiere was the Consumer Electronics Show (CES) in Las Vegas (USA) in January 2022. The global market launch will begin in June 2022.

Balanced vehicle concept, extremely sporty orientation.
The vehicle concept of the BMW iX provides an ideal basis for an all-electric SAV with high-performance characteristics. Both the body structure and the design principle as well as suspension set-up are geared towards combining superior ride comfort with sporty handling characteristics. The aluminium spaceframe concept and the carbon cage with carbon fibre reinforced plastic (CFRP) in the roof, side and rear sections are an intelligent mix of materials that combines increased rigidity with optimised weight. The use of CFRP to reduce weight has a long tradition at BMW M GmbH. The particularly lightweight high-tech material already achieved great results in combining engine performance and weight in the BMW M3 CSL, which was introduced in 2003. BMW M GmbH thus pioneered the use of CFRP in large-scale automotive production. In numerous current BMW M GmbH high-performance sports cars, a standard carbon fibre roof and other components made of CFRP are part of the intelligent lightweight construction principle.

The BMW iX M60’s performance, efficiency and range also benefit from its optimised aerodynamic properties, which give it a drag coefficient (C_dvalue) of 0.26 in Sport Mode. The high-voltage battery is located deep down in the underbody, lowering the vehicle's centre of gravity which ensures agile handling as well as balanced axle load distribution. That is why the performance characteristics of the BMW iX M60 are not only characterised by fascinatingly spontaneous acceleration, but also by outstanding cornering dynamics and handling that can be precisely controlled at all times, even in highly dynamic situations. The perfectly balanced driving characteristics give the BMW iX M60 a confident and light-footed feel at all speeds. It can also be driven at the physical limits giving the driver clear feedback in typical BMW M style.

First BMW M automobile based on the new future modular system.
The BMW iX M60 combines its typical M performance characteristics with the exceptionally advanced technology of the BMW Group's new future modular system in the areas of automated driving, operation, connectivity and digital services. This creates an experience of premium mobility that is unique in the competitive environment. The completely redeveloped interior architecture also contributes to this, creating an exceptionally generous feeling of space.

Like the other model variants, the BMW iX M60 features the most extensive range of standard equipment ever offered by BMW in the field of driver assistance systems as well as numerous innovations. A new generation of sensors, a new software stack and a powerful computing platform also provide considerable potential for consistently advancing automated driving and parking functions.

With BMW iDrive, the BMW iX M60 creates an impressive and hallmark M driving experience. The focus is on the familiar display and Operating System 8 with a clear focus on the touch function of the BMW Curved Display and voice communication with the extensively enhanced BMW Intelligent Personal Assistant. A number of new features underline the M character of the BMW iX M60. M badges in the instrument display and the first-ever BMW IconicSounds Electric with typical M characteristics make the electric driving experience even more thrilling. With the new My Modes "Relax" and "Expressive", users now have five My Modes to choose from, making every ride individual. The BMW ConnectedDrive Upgrades offer the possibility to install new and improved vehicle functions over-the-air. Fast and precise route planning as well as perfect traffic guidance is ensured by navigation using the cloud-based and improved BMW Maps system and Augmented Reality Video. The BMW iX is also a pioneer in data transmission using the 5G mobile phone standard and in integrating the personal mobile phone account into the vehicle with the help of the Personal eSIM.

Clear design language, innovative feeling of space, exceptionally comprehensive standard equipment.
The powerful proportions of a modern SAV, reduced surface design and precise details characterise the clear exterior look and give the BMW iX M60 its distinctive presence. The brake callipers of the sports brake system painted in blue and featuring an M logo, the BMW Individual Titanium Bronze Exterior Line and M logos in the new High Gloss Black/Titanium Bronze finish on the front side panels and the rear of the vehicle provide clear indications of the high performance character of the BMW iX M60. 22-inch M aerodynamic wheels featuring exclusive Titanium Bronze design are optional.

The spacious, high-quality and innovatively designed interior helps the driver concentrate on driving actively while also providing travel comfort and the pleasure of progressive luxury. Multifunction seats with integrated headrests, the large BMW Curved Display, the hexagonal steering wheel and the anthracite-coloured roof liner enhance driving pleasure. The elimination of the centre tunnel creates additional legroom as well as space for storage and a centre console designed in the style of a high-quality piece of furniture. The optional Suite interior includes natural leather seats, instrument panel, centre console and door trim surfaces, as well as Gold Bronze surfaces and controls.

The exclusive character of the BMW iX M60 is further emphasised by its exceptionally comprehensive level of standard equipment. Among other things it includes BMW Live Cockpit Professional and BMW Natural Interaction, which allows functions to be operated using speech and gestures, the Bowers & Wilkins Diamond Surround Sound System, BMW Laser Light, Comfort Access, Active Seat Ventilation for driver and front passenger and the Heat Comfort Package.

Holistic sustainability concept: Controlled raw material extraction, production using 100 percent green electricity, high proportion of natural and recycled materials.
Responsibly using resources throughout the entire value chain and the maximum reduction of the CO₂ footprint all across the entire product life cycle express how BMW i understands and defines forward-looking premium mobility. This holistic approach is consistently implemented in vehicle development, throughout the supply chain and in the production of the BMW iX M60. The BMW i brand stands for both ecological and social sustainability.

The supply of cobalt and lithium required for the high-voltage batteries is procured by the BMW Group from controlled sources in Australia and Morocco and delivered to the battery cell manufacturers. The design principle of the electric motors makes it possible to dispense with the use of rare earth metals in the rotors of the drives. In addition, the company purchases aluminium, which is produced using electricity from solar energy plants.

100 per cent green electricity is used for manufacturing the vehicles as well as for manufacturing battery cells. A high proportion of secondary aluminium and recycled plastic also contributes to the resource-efficient production of the BMW iX M60. The interior features FSC-certified wood, leather tanned with olive tree leaf extract and other natural materials. Among other things, recycled fishing nets serve as raw material for floor coverings and floor mats.

* Electric drive with up to 397 kW during temporary performance increase

The new BMW iX M60.

Wed, 05 Jan 2022 00:01:00 +0100

The start signal for electric mobility in hallmark BMW M brand style.
The debut of the BMW iX M60, alongside the BMW i4 M50, marks a milestone in the 50-year history of BMW M GmbH, as the BMW M brand moves into electrified performance cars. The extreme power and precise control of the electric all-wheel drive, together with the highly responsive actuator-based wheel slip limitation and a suspension technology that includes, among other things, a specifically M tuned dual-axle air suspension with automatic level control, ensure hallmark BMW M driving experience, agility and precision.

The BMW iX M60 accelerates from 0-100km/h in only 3.8 seconds* and this passionate power delivery of M- specific electric drive continues steadily into high load ranges, so acceleration remains constant up to the electronically limited maximum speed of 250km/h*.

Combining SAV design with performance characterises.
The BMW iX has been conceived as the ideal all-electric SAV with high-performance characteristics. From its design, through to its body structure and suspension set-up, everything has been geared towards achieving both superior ride comfort and handling characteristics.

The aluminium spaceframe and the carbon cage with carbon fibre reinforced plastic (CFRP) in the roof, side and rear sections combine an intelligent mix of materials that increase rigidity and optimise weight. The use of CFRP to reduce weight has a long tradition at BMW M GmbH, going back to the BMW M3 CSL, which was introduced in 2003.

The BMW iX M60’s aerodynamic properties have been optimised to achieve a drag coefficient (C_dvalue) of 0.27*, which benefits the vehicle’s performance, efficiency and range. The high-voltage battery is located deep down in the underbody, lowering the vehicle's centre of gravity. This ensures a balanced axle load distribution, resulting in outstanding cornering dynamics and handling that can be precisely controlled at all times.

Model	Max Power* (hp)	Peak Torque (Nm)*	Acceleration^* (0-100km/h)	Top Speed (km/h)	Range (kms)^* (WLTP)	CO₂ Emissions^* (WLTP)	Electric Power Consumption^* (WLTP) kWh/10kms	OTR Price
iX M60	619	1,100	3.8 seconds	250^**	566*	0	21.0 / 20.0	€137,515

^{*All figures relating to output, charging capacity, performance,
energy consumption and range are provisional.
**Electronically limited.}

Enhanced standard specification.
The BMW iX already offers drivers a high level of standard equipment, but iX M60 customers benefit from even more. In addition to the standard offering on the iX xDrive 50, iX M60 customers receive 22” Air Performance Alloy wheels, Soft Close Doors, Laserlights and Parking Assistant Professional including the all-new Interior camera.

Inside the vehicle, customers also benefit from Interior Design in Suite Natural Leather Upholstery, Comfort Access, Heat Comfort Package, Bowers & Wilkins Diamond Surround Sound System, Ventilated Front Seats, Sun Protection Glass, Four-zone Air Conditioning and Front Electric and Massage Seats.

The latest generation iDrive display and control system expands the interaction between driver and vehicle; based on the new BMW Operating System 8 it has been designed with a clear focus on both the touch function of the new BMW Curved Display and voice communication with the extensively enhanced BMW Intelligent Personal Assistant.

Navigation with the cloud-based BMW Maps system and Augmented Reality Video on the Control Display ensures fast and precise route planning as well as outstanding traffic guidance.

Clear design language, innovative feeling of space, exceptionally comprehensive standard equipment.
The powerful proportions of a modern SAV, reduced surface design and precise details characterise the clear exterior look and give the BMW iX M60 its distinctive presence. The brake callipers of the sports brake system painted in blue and featuring an M logo, the BMW Individual Titanium Bronze Exterior Line and M logos in the new High Gloss Black/Titanium Bronze finish on the front side panels and the rear of the vehicle provide clear indications of the high performance character of the BMW iX M60. 22-inch aerodynamic wheels featuring Titanium Bronze design are also offered via the option programme exclusively on this variant.

Production at BMW Group Plant Dingolfing using purely green power, monitored raw materials extraction, high proportion of natural and recycled materials.
The BMW iX is produced at BMW Group Plant Dingolfing with both the vehicle itself and the battery cells manufactured using green power across the board. The BMW Group procures the cobalt and lithium required for the high-voltage batteries from controlled sources in Australia and Morocco and delivers it to the battery cell manufacturers. The design principle for the electric motors allows the use of rare earth metals to be avoided in the drive system rotors.

The BMW Group sources aluminium which is produced using power from solar energy plants and a high proportion of secondary aluminium and reused plastic also contribute to the resource-efficient production of the BMW iX. Its interior uses FSC-certified wood, leather tanned with olive leaf extracts and other natural materials. Recycled fishing nets are among the raw materials used for the floor coverings and mats.

The BMW iX M60 is priced from €137,515 OTR and due for Irish launch in summer 2022.

Ends

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was €5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

BMW Media:

MINI Media:

www.instagram.com/MINI.ie/

www.MINI.ie
www.facebook.com/MINI.Ireland/
www.youtube.com/MINI

For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW iX3

Wed, 11 Aug 2021 00:01:00 +0200

• Refreshed exterior design, with hints of the BMW iX and BMW i4
• Enhanced levels of standard equipment, adding M Sport Package as standard
• Pricing from €73,295 OTR for the BMW iX3 M Sport, with the first customer deliveries in Ireland from December 2021.

Now with a more visually striking appearance, the new BMW iX3 has undergone an exterior design refresh and introduced the M Sport Package as standard in Ireland, further enhancing the already high specification.

The BMW kidney grille is now larger than before and has a single-piece frame which comes in Pearl-effect Chrome with a blue accent – in familiar BMW i style – along the inner edges, whilst the inner surfaces of the kidney grille elements have a mesh-like structure and feature a BMW i badge.

The headlight contours are now ten millimetres slimmer, helping to give the new BMW iX3 a sharper look and lending the front end a distinct similarity to that of the BMW iX and BMW i4.

The lower air intake, which comes with ten-stage active air flap control to cool the drive system components and brakes, has gained in size. The air curtains positioned at the outer edges of the front end are now L-shaped and have blue accents.

Air breathers in the front side panels also have a new M-specific design, while the blue accent in the side skirts is omitted. Muscular and aerodynamically optimised surfacing marks out the rear apron of the new BMW iX3. The outer elements of the rear diffuser are in BMW i Blue and the contours of the fully LED rear lights are marked out even more precisely by a black surround. The striking design at night is defined by the slim light graphic and new three-dimensional pincer-shaped contouring with delicately integrated, horizontal turn signal indicators.

BMW iX3 deploys BMW Group’s fifth-generation eDrive technology including an innovative charging unit, which sends power to both the 400V battery and the 12V on-board power supply. When charging using alternating current, it enables both single-phase and three-phase charging at up to 11 kW. Plugging the vehicle into a direct current rapid-charging station opens the door to charging outputs of up to 150 kW, meaning the high-voltage battery can be charged from 0 to 80 per cent of its full capacity in 34 minutes. Drivers can inject the power required to add 100kms to the car’s driving range (in the WLTP cycle) in just 10 minutes.

The gravimetric energy density of the 188 prismatic cells in the new BMW iX3 is around 20 per cent higher than that of the battery cells used in previous fully-electric BMW Group vehicles. A gross energy content of 80 kWh – of which 74 kWh is utilised – and the high efficiency of the drive systems allow the BMW iX3 to offer a range of up to 450kms^* (WLTP test cycle).

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (km/h)	Range (Kms)	Electric Power Consumption (kWh/100kms)	OTR Starting Price
iX3 M Sport	286	400	6.8 seconds	180	450 – 460^*	18.9 – 18.5^*	€73,295
iX3 M Sport Pro	286	400	6.8 seconds	180	450 – 460^*	18.9 – 18.5^*	€76,895

^{*All figures relating to output, charging capacity, charging
times, performance, energy consumption and range are provisional and
based on the standard specification in Germany.}

BMW iX3 M Sport or BMW iX3 M Sport Pro customers will have the choice of four exterior metallic body paint colours including Carbon Black, Mineral White, Phytonic Blue and Sophisto Grey. Black High Gloss exterior trim will be offered as standard alongside 19” Black aerodynamic wheels, automatic tailgate, adaptive suspension, heated steering wheel and panoramic sunroof completing the exterior look of the BMW iX3 M Sport.

Vernasca leather in a choice of four colours, Sensatec dashboard, sun protection glazing, ambient lighting and electric seats are offered as standard within the vehicle interior, enhancing comfort and style. Additional standard features include M Sport Package, wireless phone charging, heated front seats and the brand’s very latest driver assistance technology, including Driving Assistant Professional, Parking Assistant and BMW Live Cockpit Professional.

For customers choosing the BMW iX3 M Sport Pro, additional standard features include BMW Head-up Display, Harman Kardon surround sound, Gesture Control, Parking Assistant Plus, darkened headlights, Automatic high beam assistant, Comfort access and Lumbar support. BMW IconicSounds Electric, developed in collaboration with Hans Zimmer, completes the extensive offering.

Trailblazing: Digital services and outstanding environmental credentials.

BMW assumed a leading role in driving forward electric mobility when it unveiled innovative solutions for charging at home or on the move alongside the introduction of BMW i3 in 2013. This trend continues with the BMW iX3, which includes a newly developed Flexible Fast Charger cable which can be hooked up to both standard domestic and industrial sockets using optional adapters.

Recharging at home is further enhanced with a personal Wallbox. Available through our partner, Smart solutions are also available to monitor energy usage and cost, as well as keeping a historic record of home-charging energy expenditure, making it very convenient for company car users.

BMW Maps
The cloud-based BMW Maps navigation system enables route and arrival times to be calculated with even greater speed and precision. Services already familiar from the BMW i3, such as navigation with range display on the map and detailed information on public charging stations – covering everything from address, availability and connector type through to charging rate and Chargepoint Operator – are now joined by additional functionality that can be accessed from the car. This capability includes navigation planning with recommendations for charging stops, information on points of interest near public charging stations and the ability to filter search results by fast-charging points.

The exceptionally efficient drive system, extensive use of secondary raw materials in the manufacture of aluminium castings and thermoplastics, absence of rare earths and across-the-board use of green electricity in production, including the cells for the high-voltage battery, are all contributory factors in the impressive CO2 assessment for the new BMW iX3.

During the customer-use phase, the iX3 outperforms the diesel-powered BMW X3 xDrive 20d by more than 30 per cent when drawing on average European electricity sources or roughly 60 per cent when powered by green electricity.

BMW Operating System 7 and BMW Intelligent Personal Assistant.

The BMW iX3 is equipped with the latest generation BMW Operating System 7, which allows for every line of software code in the car to be updated over the air in the future. The standard-fit BMW Live Cockpit Professional offers a fully-digital screen grouping comprising a high-resolution 12.3 inch instrument cluster behind the steering wheel and a 12.3-inch Central Control Display.

The enhanced intuitive multimodal interaction allows the driver to take their pick of control interface for the situation at hand: Control Display touchscreen, iDrive Controller, multifunction buttons on the steering wheel, voice control or BMW gesture control.

The latest version of the BMW Intelligent Personal Assistant takes the connection between driver and car to a new level in the new BMW iX3. Activated by a spoken prompt (for example “Hey BMW”) or at the touch of a button, this digital companion acquires new capabilities all the time. The system helps the driver, learns their preferences and is familiar with their favoured settings – e.g. for the seat heating or the places they drive to frequently using the navigation system (“Take me home”).

Smartphone integration with Apple CarPlay and Android Auto.

BMW Live Cockpit Professional comes with optimised smartphone integration; in addition to Apple CarPlay, the new iX3 is also compatible with Android Auto.

The latter enables customers to access digital services such as Google Assistant, Google Maps, music streaming services like Spotify and Amazon Music, and the WhatsApp messaging service.

The BMW iX3 M Sport is available to order now from retailers nationwide, with pricing from €73,295 on the road (OTR). The BMW iX3 M Sport Pro is offered from €76,985 OTR. The first customer deliveries will commence in Ireland from December 2021.

Ends

The details marked * have already been calculated based on the new WLTP test cycle and adapted to NEDC for comparison purposes. In these vehicles, different figures than those published here may apply for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions.

For further details of the official fuel consumption figures and official specific CO2emissions of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

BMW Media:

https://www.youtube.com/watch?v=loYO_aNqYOI

For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The first-ever BMW iX and the first-ever BMW i4: Joint global campaign plays to the rhythm of Coldplay's new hit.

Fri, 11 Jun 2021 13:00:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptations have been made to cater for the UK market.

Munich. Local emission-free driving pleasure has never been greater than with the first-ever BMW iX and the first-ever BMW i4. The fitting soundtrack for the debut of the latest all-electric models is called "Higher Power" and comes from the British band Coldplay. You can hear the quartet's latest single in the TV commercials filmed for launching the joint worldwide communication campaign for the two new models. It delivers the perfect message with the lyric line "This joy is electric". The song for a new era of individual mobility marks the beginning of a long-term collaboration between BMW and Coldplay.

Back in 2014, Coldplay, made up of Chris Martin, Jonny Buckland, Will Champion and Guy Berryman, performed before 1,500 fans at the end of their "Ghost Stories Tour" at BMW Welt in Munich. On the basis of the contact established at that time, a creative connection has now been established between the premium car manufacturer and the band, which has achieved worldwide success in the charts. This is based in particular on a common interest in sustainability in various areas of life.

"In the initial discussions we quickly realised: Coldplay and BMW share many common goals that go far beyond marketing," says Jens Thiemer, Senior Vice President Customer and Brand BMW. "Based on this we developed a real co-creation in which the band actively contributed their thoughts and attitude to the design of our campaign for the BMW iX and the BMW i4." The shared awareness of sustainability gave rise to an intensive creative process between BMW and the British musicians and which will produce further co-created elements later in the year.

For the BMW Group, the premiere of the BMW iX and the BMW i4 is an important milestone in the current phase of its transformation towards electric mobility. The company expects all-electric models to account for at least 50 percent of its global vehicle sales as early as 2030. The Coldplay musicians are looking for innovative ways to combine their popularity and performances in front of thousands of enthusiastic fans with a positive impact with regard to sustainability. The band said "We are proud to partner with BMW as part of our efforts to make everything we do as sustainable as possible. The technology that BMW use for their electric cars can power our live performances almost entirely from renewable energy."

For the premiere of their new song "Higher Power", Coldplay already managed to overcome the usual boundaries of the music business. Last month, Coldplay premiered "Higher Power” in space. The song was played for the first time by French astronaut Thomas Pesquet on the International Space Station. Shortly after, the band played its first live set of 2021 for earthly audiences in a special livestream from the site of Glastonbury Festival.

With the launch for the campaign film for the BMW iX and the BMW i4, fans all over the world can now enjoy the sound of "Higher Power". "And that's just the beginning," announces Stefan Ponikva, Vice President BMW Brand Communication and Brand Experience. "We are already looking forward to being able to realise exciting projects with regard to sustainability in an intensive and substantial collaboration with Coldplay."

Ends

The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
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Instagram: https://www.instagram.com/bmwgroup
LinkedIn: https://www.linkedin.com/company/bmw-group/

Press Contact: Chris Overall
Tel: +447815370990
E-mail: chris.overall@bmw.co.uk

The first-ever BMW i4.

Wed, 02 Jun 2021 00:01:00 +0200

The BMW i4 is a statement vehicle, putting all-electric mobility at the very heart of the BMW brand. It combines style, agility and comfort with zero tailpipe emissions and up to 590kms range (WLTP).

Due for launch in the Ireland in November 2021, the i4 is the first all-electric premium car from the BMW Group will start from €63,565 OTR. The BMW i4 will be available in three different model variants from launch, including the first ever BMW M car with all-electric drive.

In addition to being based on a flexible vehicle architecture conceived from the outset for a purely electric drive system, the new i4 features the latest generation of the iDrive system, plus cutting-edge innovations in the areas of automated driving and parking assistance.

Beneath its four-door gran coupé body style, it boasts fifth-generation BMW eDrive technology incorporating the latest power electronics, charging technology and high-voltage battery as well as the highly integrated electric motors that enable strong performance combined with everyday usability and long-distance capabilities.

Equipped with electric motors at both the front and rear axle with a combined maximum output of 544hp and M-specific chassis technology, The BMW i4 M50 promises exceptional performance while achieving a range of up to 510kms in the WLTP test cycle.

In the BMW i4 eDrive40 Sport and BMW i4 eDrive40 M Sport, a 340hp electric motor teams up with rear-wheel drive to enable locally emission-free driving with plenty of sporting flair. It has a WLTP-calculated range of up to 590 kms.

The BMW iDrive / Operating System 8 is key to the user experience on board the BMW i4 and takes the interaction between driver and vehicle into the digital future. The new BMW Operating System 8 helps give the BMW i4 all the tools needed to serve as an intelligent and proactive partner in any situation. The intuitive, multimodal operation becomes a dialogue between the user and their car that seeks to tailor all the functions controlled via BMW iDrive precisely to the driver’s needs and preferences.

The BMW i4 enhances its usability further still with flexible charging options. Notably, its Combined Charging Unit allows use of DC high-power charging stations with an output of up to 200kW. Range of up to 165kms (BMW i4 eDrive40) and 140kms (BMW i4 M50) can be delivered within a 10-minute charging stop at stations of this kind.

The i4 eDrive40 in both the Sport and M Sport specification includes 18-inch alloy wheels and the Live Cockpit, plus such standard equipment as a reversing camera, Parking Assistant, automatic air conditioning, ambient lighting, LED lights front and back and acoustic protection for pedestrians.

Model	Max Power (hp)	Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (km/h)	Range (kms) (WLTP)^*	Power Consumption (WLTP) kWh/100kms	OTR Price^***
i4 eDrive40 Sport	340	430	5.7	189^**	590^*	20-16*	€63,565.00
i4 eDrive40 M Sport	340	430	5.7	189**	590*	20-16*	€65,405.00
i4 M50	544	795	3.9	225^**	510^*	24-19*	€78,315.00

^{*All figures relating to output, charging capacity, charging
times, performance, energy consumption and range are provisional and
based on the standard specification in
Germany.
**Electronically limited.
***Preliminary
on-the-road pricing, correct at the time of publication – the latest
prices can be found at www.bmw.ie}

The BMW i4 will be produced at BMW Group Plant Munich. Its production, which is performed alongside petrol, diesel and plug-in-hybrid models on the same line, marks the beginning of a new era for the manufacturing facility. The BMW Group invested around 200 million Euros in the company’s home plant to cover the necessary disassembly and conversion work for the production machinery. Both the BMW i4 and its battery cells will be manufactured using 100 per cent green energy.

Precisely coordinated premium drive and chassis technology
The superb dynamic performance offered by the BMW i4 distinguishes it from other electric vehicles in its segment. The standard chassis technology’s extremely sophisticated features (some of which are exclusive to BMW) include the lift-related dampers, rear air suspension, electromechanical steering with Servotronic function, integrated braking system, DSC (Dynamic Stability Control) system and near-actuator wheel slip limitation. The BMW i4 M50 boasts a bespoke adaptive M suspension with individually configured springs and dampers, specially designed anti-roll bars and an additional spring strut tower brace in the front end, along with variable sport steering, M Sport brakes and M light-alloy wheels up to 20 inches in diameter with mixed-size tyres. Meanwhile, the fully electric all-wheel-drive system helps it achieve outstanding levels of traction, directional stability and agility.

An intensive testing programme ensures that the motor output, power transmission, chassis set-up and body attributes work together to deliver the familiar BMW driving pleasure. The result is highly impressive driveability in all scenarios: from hard acceleration through high-speed cornering to relaxed cruising. Even in adverse road conditions, the car can effortlessly pick up speed.

The BMW i4 shows itself to be a cut above the rest when it comes to driving comfort as well: its advanced chassis technology and steering characteristics, plus high levels of ride, vibration and acoustic comfort translate into easy, fatigue-free driving on long journeys.

Electric all-wheel drive, innovative damper technology and new near-actuator wheel slip limitation including Launch Control

The top-class powertrain and chassis systems interact with great precision to produce a driving experience that no competitor can offer, particularly from a standing start. The electric all-wheel-drive system in the BMW i4 M50 plays a particularly effective role here, with the presence of an electric motor at both the front and rear axle allowing drive power to be channelled to the road to optimum effect. The electric all-wheel drive reacts with extreme sensitivity to the speed of the wheels at each axle. If necessary, it can optimise traction and handling stability by adjusting the drive torque accordingly, without the traction control even having to intervene.

The fully variable system can choose exactly the right form of power transmission for the full range of requirements, from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximises traction. Normally, power is relayed solely to the rear wheels of the BMW i4 M50 to increase its efficiency and range. At higher levels of acceleration or in response to wheel slip, the motor acting on the front wheels assumes just the right share of the drive power to optimise driving dynamics and directional stability.

Near-actuator wheel slip limitation is fitted on both versions of the rear-wheel-drive BMW i4 eDrive40 and the all-wheel-drive BMW i4 M50, whose intelligent distribution of power between the front and rear wheels also keeps the vehicle glued to the road under rapid acceleration long before the traction limit is reached. The near-actuator wheel slip limitation is designed to bring the advantages of rear-wheel drive to the world of electric mobility in BMW i4 eDrive40 variants, whereas in the BMW i4 M50 it is set up for optimum, rear-biased distribution of drive torque between the two axles.

Weight-optimised bespoke chassis technology

Optimised for both weight and rigidity, the newly engineered chassis technology for the BMW i4 provides an outstanding basis for combining precisely controllable handling with impressive long-distance comfort.

The superb driving qualities of the BMW i4 are partly down to its balanced weight distribution and its low centre of gravity. The high-voltage battery is positioned low down in the vehicle floor, bringing about a drop in the centre of gravity that has a positive impact on the car’s agility. The centre of gravity is 34mm (BMW i4 M50) or 53mm (BMW i4 eDrive40 Sport and M Sport) lower than on a 3 Series Saloon.

Standard specification for all model variants also includes rear air suspension, whose automatic self-levelling feature keeps the car at a constant ride-height even when carrying a heavy load.

Precisely controllable driving dynamics right up to the limits of performance

While the motor management’s integrated near-actuator wheel slip limitation function mostly halts loss of traction while accelerating, the DSC system is responsible for optimising directional stability and steering capability in demanding situations by selectively applying the brakes at individual wheels. Its primary functions include the Anti-lock Braking System, traction control system and electronic stability control. The easily activated Dynamic Traction Control (DTC) mode allows a higher degree of wheel slip, helping the driver to explore the car’s performance limits. It is also easy to engage the DSC off mode for extremely sporty driving without any brake intervention to stabilise handling.

Integrated braking system optimises stopping power and pedal feel

The BMW i4 is the only model in its segment to be fitted with an integrated braking system that delivers outstanding stopping power and reliable pedal feel. Unwanted pedal feedback is eliminated when recuperation is being used to slow the car, with Brake Energy Regeneration at a maximum rate of 195 kW (BMW i4 M50). The integrated braking system enables the recuperation and brake pressure elements of the overall stopping force to be combined with great precision. Consequently, the driver enjoys superb pedal feel in all situations, as applying the same pressure to the pedal will always generate the same stopping power.

Adaptive recuperation of energy during a journey can be adjusted

Adaptive and individually regulated recuperation during overrun and braking allows the efficiency of the drive system in the BMW i4 to be further increased in a way that no other model in this segment can. Intelligently connected drive management means the intensity of the brake energy recuperation can be adapted to the road situation, as detected by data from the navigation system and the sensors used by the driver assistance systems.

Sustainability-enhancing advances: fifth-generation BMW eDrive technology

Fifth-generation BMW eDrive technology – comprising the electric motors, power electronics, charging technology and high-voltage battery – forms the basis for driving pleasure with zero tailpipe emissions in the BMW i4. Developed by the BMW Group, the standalone design principle for the electric motors, and their compact arrangement within a housing shared with the transmission and power electronics, are key factors in the drive system’s outstanding power delivery and efficiency. This highly integrated drive technology results in an improvement in power density over the electric drive system in the 2020 BMW i3 of around 30 per cent.

The high operating range of the BMW i4 can also be attributed to the gravimetric energy density of its high-voltage battery, which has been upped by 20 per cent in comparison to the BMW i3. At the same time, maximum charging capacity for the latest-generation batteries has now been increased to 210kW.

The drive units are – like the high-voltage batteries, power electronics and charging technology – the product of fifth-generation BMW eDrive technology. The electrically excited motor’s specific ESM design principle enables typical BMW power delivery with locally emission-free mobility. The drive system’s high efficiency and cutting-edge NMC-811 battery cell technology give the car a long operating range and exceptional everyday usability. Extremely powerful charging technology with a maximum charging capacity of 200kW for high-power DC charging means that only short mid-journey stops are required to replenish the energy content of the high-voltage battery.

The electric motors developed in-house by the BMW Group have an efficiency factor of 93 per cent in their latest version. They not only better the figures achieved by current combustion engines (less than 40 per cent), but also rank among the leading electric drive units in their class.

The excellent range of the BMW i4 is underpinned by efficiency rather than ever larger batteries. Fifth-generation BMW eDrive technology therefore resolves the dilemma that has confronted all electric vehicles in the past and helps to create a blend of sporting performance, energy efficiency and practical operating range that clearly sets the BMW i4 apart from its competitors.

The BMW i4 M50 – the first ever fully-electric BMW M model – is powered by a 190kW electric motor at the front axle and a 230kW version at the rear, which combine to produce 544hp. The flagship model’s electric all-wheel-drive system allows drive torque to be adjusted with incredible speed and precision, thereby maximising dynamic performance, traction and handling stability. The drive system technology in the BMW i4 eDrive40 Sport and M Sport promises sustainable driving pleasure in the way BMW is most famous for: the power generated instantaneously by its 340hp electric motor is channelled to the road via the rear wheels.

Enthralling performance with Sport Boost function in the BMW i4 M50

In the BMW i4 M50, the motor driving the rear wheels generates maximum output of 313hp, while the unit at the front axle produces 258hp. Intelligently controlled interaction between the two electric drive units ensures the car always makes effortless progress. The fully variable system is matched exactly to the requirements at any given moment, offering everything from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximises traction.

A specially designed boost function that can be activated on demand brings the BMW M model’s high-performance character even more to the fore. The Sport Boost function increases the system’s combined drive power by 68hp to its maximum of 544hp for over ten seconds. At the same time, combined torque is upped by 65Nm to 795Nm. The burst of speed is accompanied by an M-specific soundtrack which was composed in collaboration with Hans Zimmer, to further intensify the performance experience inside the BMW i4 M50.

Activating the Sport Boost function enables the BMW i4 M50 to race from 0 to 10km/h in 3.9 seconds. The Sport Boost effect can also be triggered several times in succession if the high-voltage battery has sufficient charge. The BMW i4 M50 has an electronically governed top speed of 225km/h.

Customary BMW sportiness and efficiency in the BMW i4 eDrive40

A lively electric motor teams up with classical rear-wheel drive in both versions of the BMW i4 eDrive40. Its drive unit develops maximum output of 340hp between 8,000 and 17,000rpm, placing it on an equal footing with BMW’s most powerful current six-cylinder in-line diesel engine. The other key factor in the electric motor’s performance characteristics is its instantaneous peak torque of 430Nm.The BMW i4 eDrive40 sprints from 0 to 100km/h in 5.7 seconds. Its top speed is electronically limited to 190km/h.

Combined Charging Unit allows power to be taken on board at 200kW

New charging technology is also part of the fifth-generation BMW eDrive toolkit. The Combined Charging Unit (CCU) in the BMW i4 enables an extremely high level of flexibility when it comes to using charging stations of different types.

Hooking up the high-voltage battery to a conventional domestic power socket or a Wallbox allows it to be fed with AC power from both single-phase and three-phase mains connections, at a charging rate of up to 11kW. Using this method, the BMW i4 can recharge its battery from totally empty to 100 per cent in under 8.5 hours.

A significantly higher charging output - and the shorter charging times this enables - can be accessed by using a DC high-power charging station. The BMW i4 can charge its high-voltage battery there at up to 200kW. So when hooked up to high-power charging stations of the type mainly found on major transport routes, it can take enough energy on board in just ten minutes to increase range by 165kms in the BMW i4 eDrive40 and 140 kms in the case of the BMW i4 M50.

BMW i4 models in Ireland are supplied complete with the Flexible Charger offering a charging rate of up to 11kW and a mode 3 charging cable for public charging stations.

The new generation of the BMW iDrive / Operating System 8

The new BMW iDrive is an instrumental factor in the user experience on board the BMW i4. The most recent incarnation of the display and operating system takes the interaction between driver and vehicle into the digital future. The new BMW Operating System 8 features a new generation of displays, controls and software, plus extremely powerful connectivity and data processing. The intuitive, multimodal operation becomes a natural dialogue between the user and their car, precisely tailoring all the functions controlled via BMW iDrive to the driver’s needs and preferences.

The new BMW iDrive was designed with a clear focus on touch operation and on dialogue-based interaction using natural language. Consequently, new features available immediately include the expanded capabilities of the BMW Intelligent Personal Assistant, which uses a new graphic to communicate with the vehicle’s occupants, and the BMW Curved Display – the all-new fully digital display grouping in the BMW i4 formed by the information display and control display.

Natural dialogue with the BMW Intelligent Personal Assistant

The new generation of BMW iDrive also sees the BMW Intelligent Personal Assistant gaining additional skills. In communication between people, a lot of information is conveyed non-verbally. The Assistant’s new visualisation approach, which features spheres of light in different sizes and brightness levels, gives it more space and forms of expression. These visuals provides the vehicle occupants with a clearly visible focal point and recognisable states of activity. When the user speaks to the Assistant, it appears in a fluid animation and spreads out engagingly over the displays, without concealing relevant information. The BMW Intelligent Personal Assistant can distinguish who is talking to it and appears on the relevant screen area. A widget designed specially for the BMW Intelligent Personal Assistant enables rapid access to other settings and suggestions.

Advances have also been made in the functionality of the BMW Intelligent Personal Assistant. An expanded pool of underlying data and information has not only made the digital assistant more intelligent, it has also enabled it to act proactively and according to context. The BMW Intelligent Personal Assistant suggests functions the customer has not yet tried out. For example, if the driver regularly opens the window at a certain point, the Assistant recognises the pattern and proactively suggests setting the relevant GPS coordinates – e.g. the entrance to a car park – as an automatic opening point.

Expanding functions and updating via Remote Software Upgrade

The new BMW Operating System 8 further enhances the options for updating the in-car software and expanding its functions. New and improved functions can be imported quickly and easily over the air, either using the car’s built-in SIM card or via the My BMW App. Installation is subsequently launched by the customer and seldom takes longer than 20 minutes. Remote Software Upgrades are installed free of charge.

Personalisation using the BMW ID

When interacting with the new BMW iDrive, BMW i4 customers benefit from increasing personalisation of the user experience based on their BMW ID. This is used to securely store even more personalised settings and to transfer them between vehicles. A PIN code can be created or the BMW ID associated with a particular key to prevent other users of the vehicle from accessing personal data.

When signing in to a vehicle for the first time, simply scanning a QR code is all it takes to create a new BMW ID on a smartphone. If the user uses the My BMW App and is therefore already in possession of a BMW ID, this will be automatically imported into the car via the app, when the QR code is scanned.

The BMW ID can be created and activated effortlessly and securely in vehicles with BMW Operating System 8 or BMW Operating System 7. Once the BMW ID has been imported personal settings for seat and steering wheel position, exterior mirrors, navigation system, driver assistance functions, display layouts, shortcuts, favourites and infotainment system settings will be imported automatically.

Extensive range of circa 40 driver assistance functions

The BMW i4 is the new standard-bearer for driving pleasure in the world of fully electric mobility. Its vehicle concept, drivetrain and chassis technology have all been designed to deliver an involving experience behind the wheel. At the same time, it offers an extensive range of driver assistance systems that are among the best on the market. The automated driving and parking systems at work in the BMW i4 stand out with their wide-ranging functionality and high degree of availability. The availability of around 40 assistance functions offered for the i4 either as standard or optionally enhance safety and comfort when driving and parking – in adverse weather conditions and unclear road situations alike.

The primary mission of the chassis technology and now also automated driving technology in BMW Group models is to generate a positive and emotionally engaging experience for the customer. The focus is on the pleasure of driving, and here the assistance systems play a key role alongside the model-specific driving characteristics. The BMW i4 offers customers the best of both worlds: they can enjoy dynamic driving pleasure by taking the controls themselves or use the assistance functions to make certain driving situations and parking safer and less stressful.

Gran coupé style with the comfort and practicality of a four-door car
The first fully electric model developed for the BMW brand’s core segment takes the form of a gran coupé, with a sleek profile that has optimised aerodynamics with Cd of only 0.24. The BMW i4 combines the hallmark sporting aesthetic of the brand’s coupés with the comfort of a four-door car and a practical appeal enhanced by features including a large tailgate. The stretched proportions and clean lines bring fully-electric exclusivity and the sporting prowess for which BMW is renowned to the premium midsize segment. The centres of innovation in the BMW i4 – the blanked-off kidney grille, the battery technology in the floor area of the car and the sporty diffuser elements, which optimise the car’s aerodynamics – are highlighted by accents in BMW i Blue.

Stretched proportions, flowing lines

The BMW i4 has a vehicle length of 4,785mm, width of 1,852mm, height of 1,448mm with a 2,856mm wheelbase. The 1,600mm front track and 1,630mm rear track create the ideal foundations for a chassis set-up tuned to enhance cornering performance and are central to the powerful stance of the BMW i4. Short overhangs, slim pillars, doors with frameless windows and a roofline that flows smoothly into the rear underscore a silhouette that very much fits the BMW coupé mould.

Innovative interior with driver-focused cockpit design and BMW Curved Display

The interior of the BMW i4 fuses the clear design language and modern premium ambience with an extremely driver-focused cockpit design. The purely electric gran coupé comes as standard with a very slim and low instrument panel, which provides the perfect stage for the latest version of the fully-digital display grouping. The innovative BMW Curved Display brings the information display behind the steering wheel and the control display of the BMW iDrive control/operation system together, into a frameless, single-piece glass surface angled towards the driver. The 12.3-inch information display and 14.9-inch control display effectively merge into a single driver-focused unit.

The BMW Curved Display in the BMW i4 is held in place by a supporting structure that is concealed from the occupants’ view, so it appears to be standing freely in the cockpit. The high-quality display technology using anti-reflective glass also makes it possible to dispense with the binnacle usually required to shield the readouts from sunlight.

The rest of the interior design is likewise geared towards providing a highly involved driving experience. The BMW i4 is fitted as standard with sport seats and a sports steering wheel with multifunction buttons.

The BMW Live Cockpit Plus fitted as standard in the BMW i4 includes an audio system with DAB+ tuner, six speakers and an output of 100 watts. For those looking for the ultimate sound experience, there is the Harman Kardon surround sound system, complete with 16 speakers and a digital seven-channel amplifier delivering 464 watts of audio power which is optional on the i4 eDrive40 and standard on the i4 M50.

Acoustic pedestrian protection and BMW IconicSounds Electric

The electric drive system powering the BMW i4 produces not only zero local emissions but also almost nothing in the way of sound when driving at low speeds. To alert other road users that the i4 is approaching, it comes with an acoustic pedestrian protection system as standard. Developed specially for electrified BMW vehicles, the artificially generated sound is emitted through exterior speakers and is active up to driving speeds of up to 13mph.

An unmistakable, model-specific acoustic experience can also be enjoyed in the interior of the BMW i4. Pressing the Start/Stop button sparks an inspiring acoustic accompaniment that builds anticipation for the all-electric driving experience to come. This sound production was created as part of a collaboration between film music composer and Academy Award winner Hans Zimmer and Creative Director Sound at the BMW Group Renzo Vitale.

BMW i4 M50 with performance-led styling cues

Model-specific design features give the BMW i4 M50 eye-catching looks that clearly reference its sporting character. The front apron has the signature U-shaped graphic of BMW M models. Additional side air intakes optimise brake cooling. The BMW kidney grille surround and the vertical trim around the air curtains come in Cerium Grey, likewise the exterior mirror caps and the inlays in the outer edges of the rear apron, while the air breathers, the side sill trim strips and rear bumper trim are painted in High-gloss Black. An M-specific spoiler on the tailgate and, for Irish customers, the free choice between either 18-inch M aerodynamic wheels or 19-inch M light double spoke alloy wheels, round off the performance-oriented appearance of the BMW i4 M50.

The BMW i4 M50 also benefits from Vernasca leather upholstery, M Adaptive Suspension, electric memory seats, M seatbelts, Driving Assistant, wireless phone charging, Aluminium Rhombicle Anthracite Trim and Live Cockpit Professional including Head-up display.

BMW i4 eDrive40: choice of Sport and M Sport trim levels
The M Sport trim for the BMW i4 eDrive40 also conveys the car’s dynamic ability. Standout features of its specification include 18-inch M aerodynamic wheels with mixed tyres, Live Cockpit Plus and Black Alcantara/Sensatec. It also shares the same M Sport Exterior Styling, M Sport Spoiler and Aluminium Rhombicle Anthracite Trim of the flagship BMW i4 M50.

BMW i4 eDrive40 Sport customers in Ireland can choose either 17-inch aerodynamic alloy wheels or 18-inch alloy wheels with a double spoke design within the standard specification. Live Cockpit Plus is also included on all models and the interior is set off with a Sport leather steering wheel, High-Gloss Black interior trim and Black Alcantara/Sensatec.

Equipment standard to all versions includes a reversing camera, Parking Assistant, automatic air conditioning, ambient lighting and LED lights front and back. A host of options are also available, enabling customers to personalise their i4 to their own individual requirements.

Production at BMW Group Plant Munich using purely green power, monitored raw materials extraction, high proportion of natural and recycled materials
The BMW i4 will be produced at BMW Group Plant Munich. Following the implementation of intensive structural and remodelling measures, the cutting-edge manufacturing facility is now equipped to build the all-electric BMW i4 alongside models with combustion engines and plug-in hybrid drive systems.

Vehicle production and the manufacturing of battery cells is achieved using 100 per cent green energy, while the specific design principle for the electric motors allows the use of rare earth metals to be avoided. For the high-voltage battery, controlled, transparent and sustainable extraction of cobalt and lithium have been employed. Elsewhere, production has also included extensive use of secondary raw materials, natural materials and recycled materials.

Manufacture of the BMW i4 in Munich represents a case study in flexible, efficient and intelligently integrated production processes. These processes characterise the latest (second) phase in the company’s transformation towards digitally networked, sustainable and electrically powered mobility. It is underpinned by the intelligent vehicle architectures designed from the outset for the integration of BMW eDrive technology, and by highly flexible production. This unique combination of factors ensures maximum flexibility and exchangeability between the different drive forms, which will allow the plant to respond to changes in customer demand at any time.

Ends

^{*All figures relating to output, charging capacity, charging
times, performance, energy consumption and range are provisional and
based on the standard specification in Germany.}

The electric power consumption and operating range figures are determined according to the European Regulation (EC) 715/2007 in the version applicable and as per the WLTP procedure. They refer to vehicles in the German market. Where a range is shown, WLTP figures take into account the impact of any optional extras.

All values were calculated based on the new WLTP test cycle. WLTP values are taken as the basis for determining vehicle-related taxes or other duties based (at least inter alia) on CO₂ emissions as well as eligibility for any applicable vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.

Further information on official fuel consumption figures and specific CO₂ emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO₂-Emissionen und den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO₂ emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion As of 31 December 2020, the BMW Group had a workforce of 120,726 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

BMW Media:

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For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The first ever BMW iX.

Wed, 02 Jun 2021 00:01:00 +0200

BMW Ireland has announced pricing and specifications information for the all new BMW iX ahead of the launch of this flagship electric model in November.

The new BMW iX ushers in an exciting new chapter for the brand, the fully electric Sports Activity Vehicle (SAV) being the first model based on a new, modular, scalable toolkit on which the future of the BMW Group will be built. Conceived from the outset for purely electric mobility and sustainable manufacturing techniques, the BMW iX combines locally emission-free driving pleasure and sporting agility with a highly usable operating range and luxurious spaciousness.

What's more, the BMW Group’s new technology flagship brings together the company’s latest developments in the strategic innovation fields of Design, Automated Driving, Connectivity, Electrification and Services to create a premium mobility experience that is unrivalled in its segment. It is the first model to feature the new generation BMW iDrive, powered by Operating System 8.

When the BMW iX launches later this year, the model range will comprise the BMW iX xDrive50 with a combined output of 523hp and a range of up to 613 kilometres miles (WLTP), plus the BMW iX xDrive40 that produces 326hp and is able to cover up to 414 kilometres on a single charge. Powerful performance is instantaneous and all with zero tailpipe emissions. Both versions are equipped with an intelligent all-wheel-drive system, making the iX the very first all-wheel-drive pure electric vehicle produced by BMW.

The impressive battery range is complemented with flexible charging that is designed to be as convenient as possible. DC power can be taken on board at a rate of up to 195 kW (BMW iX xDrive50) or 150 kW (BMW iX xDrive40). This allows the battery charge to be increased from 10 to 80 per cent in around 35 minutes in the BMW iX xDrive50 or 31 minutes in the BMW iX xDrive40.

Both variants will be available in Sport or M Sport trim levels, with the extensive standard specification including 21-inch alloy wheels, Driving Assistant Professional, Parking Assistant, BMW Live Cockpit Professional, climate comfort windscreen, four-zone air conditioning, heated front seats, wireless phone charging and Shadow Line exterior trim. An array of options, including dedicated Packs that group extras which complement each together, allow for further personalisation.

Also set to join the model line-up at a later date is the BMW iX M60 which, with an expected maximum output in excess of 600hp, promises an exceptionally sporty all-electric driving experience. All CO₂ Emissions and Zero (WLTP)

Model	Max Power (hp) Peak Torque (Nm)	Acceleration (0-100km/h)	Top Speed (km/h)	*Range (Miles)^ (WLTP)**	Electric Power Consumption^* (WLTP) kWh/100 kms	OTR Price^***
iX xDrive40 Sport	326 (630)	6.1	200^**	414	21.0 / 20.0	€85,815
iX xDrive40 M Sport	326 (630)	6.1	200^**	414	21.0 / 20.0	€89,505
iX xDrive50 Sport	523 (765)	4.6	200^**	623	21.4 / 20.5	€ 112,895
iX xDrive50 M Sport	523 (765)	4.6	200^**	623	21.5 / 20.5	€ 116,595

^{*All figures relating to output, charging capacity, performance,
energy consumption and range are provisional.} ^{**Electronically limited.
*** Preliminary figures and
on-the-road pricing, correct at the time of publication – the latest
prices can be found at} ^www.bmw.ie

The BMW iX will be produced at BMW Group Plant Dingolfing. It is thoroughly integrated into the existing manufacturing structures there and will be built on a flexible assembly line together with models from the BMW 5 Series, 7 Series and 8 Series ranges. The plant in Lower Bavaria is the first facility in the BMW Group’s international production network to manufacture all-electric, plug-in hybrid and combustion-engine models on a single assembly line. Both the vehicle itself and the battery cells will be manufactured using green power across the board.

Well-balanced driving characteristics The body structure, design principle and chassis tuning of the BMW iX are perfectly geared to blending superb ride comfort with sporty handling characteristics. The aluminium spaceframe construction and the Carbon Cage’s use of carbon fibre-reinforced plastic (CFRP) in the roof and at the sides and rear result in an intelligent material mix that increases rigidity at the same time as minimising weight. The optimised aerodynamic properties that contribute to the car’s drag coefficient of just 0.25 also have a positive impact on efficiency and range. The high-voltage battery located low down in the car’s underbody lowers the centre of gravity, combining with the even weight distribution to make handling even more agile. Thanks to its well-balanced driving characteristics, the BMW iX feels solid and comfortable out on the road, yet also nimble.

The standard chassis technology for the BMW iX comprises a double-wishbone front axle, five-link rear axle, lift-related dampers and an electric steering system with Servotronic function and a variable ratio. Two-axle air suspension with electronically controlled dampers and Integral Active Steering are standard on BMW iX Drive50 variants, while the M Sport trim level enhances braking performance further still with M Sport brakes as standard. Both the iX Drive40 and iX Drive50, in either Sport or M Sport specification, feature 21-inch alloy wheels.

Electric all-wheel drive and near-actuator wheel slip limitation

The electric all-wheel-drive system in the BMW iX transmits exactly the right amount of drive torque to the front and rear wheels in all driving situations. Its intelligent control enables fully variable power transmission ranging from highly efficient pure rear-wheel drive through to an all-wheel-drive set-up that maximises traction. The near-actuator wheel slip limitation technology fitted in tandem with all-wheel drive for the first time brings about a further improvement in traction and handling stability. Integrated into the motor management, this system produces very precise and exceptionally fast corrective inputs to enable the car to make effortless progress, even in adverse weather and road conditions. Aided by the advanced system, the BMW iX xDrive50 posts acceleration of 0 to 62 mph in 4.6 seconds, while the BMW iX xDrive40 covers the same sprint in 6.1 seconds.

Highly integrated and efficient drive technology

The fifth-generation BMW eDrive technology fitted in the BMW iX is centred around a drive unit which brings together the electric motor, power electronics and transmission within a single housing. This highly integrated electric drive system topology has a beneficial effect on both power density and efficiency, at the same time as making the most use of the installation space in the area between the front and rear axle. Combined torque peaks at 630Nm in the BMW iX xDrive40 and an even higher 765Nm in the BMW iX xDrive50.

Adaptive and individually regulated recuperation

Adaptive recuperation gives a further boost to the efficiency and range of the BMW iX. Intelligently connected drive management means the intensity of the brake energy recuperation during overrun and active braking can be adapted to the road situation, as detected by data from the navigation system and the sensors used by the driver assistance systems. When approaching a junction, for example, the degree of recuperation can be increased, working to feed energy back into the high-voltage battery while harnessing the deceleration effect at the same time. On the open road, meanwhile, the coasting function can take over, allowing the car to “freewheel” with no drive power, whenever the driver eases off the accelerator.

Adaptive recuperation is the default setting in driving position D. Alternatively, the driver can choose a high, medium or low Brake Energy Regeneration setting for all driving situations in the BMW iDrive menu. The highest recuperation setting is automatically activated in driving position B, which also produces the characteristic one-pedal feeling.

Information on the energy flow can be viewed in the control display no matter which driving position is selected. The Efficiency Trainer offers hints for driving in a very economical manner, while the range horizon clearly illustrates the impact of driving style on the high-voltage battery’s charge level.

High-voltage battery with the very latest battery cell technology
Fifth-generation BMW eDrive technology also includes a high-voltage battery with state-of-the-art battery cell technology. Its volumetric energy density at cell level is up by around 40 per cent compared to the high-voltage battery in the 2020 BMW i3. The BMW iX xDrive50 is fitted with a high-voltage battery with a net energy content of 105.2 kWh (gross energy content: 111.5 kWh), while the battery unit for the BMW iX xDrive40 has a net energy content of 71 kWh (gross energy content: 76.6 kWh).

The standard specification of the BMW iX combines an integrated heating and cooling system for the cabin with anticipatory thermal management for the high-voltage battery and a drive system that operates using an exceptionally efficient heat pump function. Anticipatory thermal management enables the high- voltage battery’s operating temperature to be optimised for quick and efficient charging prior to a scheduled stop at a high-power station.

The Combined Charging Unit (CCU) in the BMW iX has been designed to offer a very high level of charging flexibility. DC power can be taken on board at a rate of up to 195 kW (BMW iX xDrive50) or 150 kW (BMW iX xDrive40). This allows the battery’s state of charge to be increased from 10 to 80 per cent in around 35 minutes in the BMW iX xDrive50 or 31 minutes in the case of the BMW iX xDrive40. A range of up to 145 kms for the BMW iX xDrive50 and over 95 kms for the BMW iX xDrive40 can be delivered in just ten minutes when they are plugged into a DC high-power station, as long as there is an initial battery charge of 10 per cent or more. BMW iX models in Ireland are supplied complete with the Flexible Charger offering a charging rate of up to 11 kW and a mode 3 charging cable for public charging stations.

Premiere for the new generation of the BMW iDrive / Operating System 8

The new generation of the iDrive system, display concept and Operating System 8 are making their debut in the BMW iX, making interaction between driver and vehicle even more intuitive than before. They combine to give the BMW iX all the tools needed to serve as an intelligent and proactive partner in any situation. The intuitive, multimodal operation becomes a dialogue between the user and their car that seeks to precisely tailor all the functions controlled via BMW iDrive to the driver’s needs and preferences as the situation demands.

New features available immediately include the expanded capabilities of the BMW Intelligent Personal Assistant and the BMW Curved Display. The all-new BMW Curved Display features a 12.3-inch information display and a control display with a screen diagonal of 14.9 inches housed together behind a glass surface that is angled towards the driver. The digital personal assistant now boasts additional capabilities and uses a new graphic when communicating with the vehicle’s occupants.

The new My Modes expand the range of vehicle settings that can be selected. Remote Software Upgrades and the option to purchase vehicle functions later from the BMW ConnectedDrive Store via Functions on Demand, with them then installed over the air, will keep the vehicle software up to date in the future. Navigation using the cloud-based system BMW Maps and Augmented Reality Video in the control display ensures quick and accurate route planning, while also making it easy for the driver to find their way on the road.

BMW Digital Key Plus with ultra-wideband radio technology

BMW is a pioneering force in the use of smartphones as digital vehicle keys. The iX offers a new generation of this convenient and secure means of unlocking and starting the vehicle, without the user even having to take their Apple iPhone out of their pocket.

The BMW Digital Key Plus, set to make its debut with the BMW iX, employs the ultra-wideband (UWB) technology already integrated into the vehicle and, for example, the iPhone’s U1 chip. As customers approach the BMW iX, they are welcomed by a staged lighting effect using the exterior lights, and the vehicle unlocks just before they reach the door. Once they have got in, the Apple iPhone can be simply left in the user’s pocket or placed in the smartphone tray for wireless charging; no physical key is required to start the vehicle.

Apple and the BMW Group have been working closely together with the Car Connectivity Consortium (CCC) to develop the Digital Key Release 3.0 specification for UWB, which will serve as a global standard for both the automotive industry and smartphone manufacturers. The iPhone’s iMessage service can be used to share a Digital Key with up to five other vehicle users. The Digital Key Plus function is expected to be available from the end of 2021.

Personalisation using the BMW ID

When interacting with the new BMW iDrive, BMW iX customers benefit from increasing personalisation of the user experience based on their own BMW ID. This is used to securely store even more personalised settings and to transfer them between vehicles. A PIN code can be created or the BMW ID associated with a particular key to prevent other users of the vehicle accessing personal data. When signing in to a vehicle for the first time, simply scanning a QR code is all it takes to create a new BMW ID on a smartphone. If the user has the My BMW App and is therefore already in possession of a BMW ID, this will be automatically imported into the car via the app when the QR code is scanned.

The BMW ID can be created and activated effortlessly and securely in vehicles with BMW Operating System 8 or BMW Operating System 7. Once the BMW ID has been imported, the driver will receive a personal greeting which will include the customisable profile image the driver can create in the My BMW App. At the same time, personal settings for seat and steering wheel position, exterior mirrors, navigation system, driver assistance functions, display layouts, shortcuts, favourites and infotainment system settings will be imported automatically.

The most extensive set of standard driver assistance systems ever seen on a BMW

The new technology toolkit in the BMW iX offers considerable potential for driving forward the development of automated driving and parking functions, with the prospect of Level 3 functionality in the medium term. A new generation of sensors, a new software stack and a powerful computing platform provide the basis for exceptional intelligence. Five cameras, five radar sensors and 12 ultrasonic sensors are used to monitor the vehicle’s surroundings.

The BMW iX comes equipped with the most extensive set of standard driver assistance systems ever seen on a BMW, along with a wealth of innovations. The front collision warning system, for instance, now detects oncoming traffic when turning left (in countries where vehicles drive on the right) as well as cyclists and pedestrians when turning right. Availability of the optional Steering and Lane Control Assistant has been significantly expanded, while the optional Active Cruise Control with Stop&Go function offers enhanced situational distance adjustment.

The exit warning function, which alerts to the presence of cyclists or pedestrians in the surrounding area before the doors are opened, and the Interior Camera are both new features. The Parking Assistant including Reversing Assist Camera and the Reversing Assistant also come as standard on the iX.

Striking exterior design that exudes luxury
The pioneering character of the BMW iX is carried through to its exterior design. The body’s imposing styling with distinctive SAV proportions the precisely crafted details create a distinctive appearance that exudes luxury.

The exterior dimensions of the BMW iX – length: 4,953 millimetres, width: 1,967 millimetres, height: 1,695 millimetres (xDrive50 = 1,696 millimetres) – allow it to combine the functionality of the BMW X5 with the dynamism of the BMW X6 and the imposing appearance of the BMW X7.

Standout exterior features include the almost completely blanked-off BMW kidney grille, the surface of which is the product of innovative manufacturing techniques and which incorporates camera and radar sensors. The full LED headlights are also the slimmest units ever to feature on a series-produced model from BMW.

Shy tech for the exterior: subtly integrated technology

As well as the intelligence panel in the BMW kidney grille, the BMW iX also has an array of other likewise discreetly positioned camera, radar and ultrasonic sensors. These are used by the driver assistance systems to make life easier for the driver in monotonous or unclear situations on the road and espouse the principle of “shy tech”. For example, the distance measurement radar sensors are integrated inconspicuously into the black body edging at the front and rear of the car.

The flush-fitted door openers and the rear-view camera with cleaning system integrated into the BMW badge on the tailgate are further examples of shy tech at work. The underlying principle here is that the technology stays in the background and only becomes apparent as and when the relevant functions are called into action.

Spacious lounge-style interior with a luxurious, contemporary feel
The BMW iX has been meticulously designed from the inside out. The spacious cabin and newly developed seats with integral head restraints set a luxurious tone. The absence of a centre tunnel creates extra legroom and plenty of space for both storage and a centre console designed in the style of a high-quality piece of furniture. The control panel with active haptic input as well as a rocker switch for gear selection adds some very modern touches.

As well as the new BMW Curved Display, the polygonal steering wheel and frameless projector integration for the optional Head-Up Display further add to the focused driving experience. There is also a choice of three different types of upholstery trims for customising the interior.

The automatic climate control system in the BMW iX comes with a nanofibre filter to purify the air and new touchscreen controls. The system intelligently combines interior ventilation and surface, seat and steering wheel heating to maximise the occupants’ comfort.

As standard, iX models receive the Harman Kardon entertainment system, but should customers desire a sound experience that is even more concert hall-like, they can choose the optional Bowers & Wilkins Diamond Surround Sound System. This system features speakers integrated out of sight in the head restraints and a 4D Audio function using bass shakers in the front seats.

In addition to acoustic pedestrian protection, the BMW iX also features a specially composed drive sound, which enhances the driving experience by providing authentic feedback in response to accelerator movements and speed. The BMW IconicSounds Electric function included as standard also allows new sound variants from a collaboration with film score composer Hans Zimmer to be added to the available acoustics.

Sport and M Sport trim levels, plus extensive personalisation options

The strong performance nature of the BMW iX is represented in the choice of Sport and M Sport trim levels.

The Sport specification includes a comprehensive list of equipment and features that are designed to optimise the style, comfort and convenience of the iX. Together with the likes of the Driving Assistant Professional, Parking Assistant, BMW Live Cockpit Professional and storage for wireless charging, standard features include climate comfort windscreen, four-zone air conditioning, heated front seats and Shadow Line exterior trim.

Even more eye-catching and purposeful is the M Sport specification. As well as a different style of 21-inch alloy wheels, the exterior is set off with the Aerodynamics pack comprising of M Sport front apron, side apron, rear apron and diffuser, and air curtain. Dark taillight glass completes the appearance of the M Sport, while M Sport brakes and an Anthracite roof lining are also included.

Customers who want to personalise their iX to their own individual requirements can specify a host of options. For convenience, BMW has combined options that complement each other into a series of Packs. For example, the Technology Plus Pack encompasses Parking Assistant Plus/Interior Camera and the Bowers & Wilkins entertainment system, while the Comfort Plus Pack adds supreme refinement courtesy of Comfort Access, soft-close doors, front fully electric seats with massage, front and rear heat comfort system, and ventilated front seats.

Seven individual options are also available, spanning Titan Bronze exterior trim and sun protection glass to a trailer tow hitch.

Production at BMW Group Plant Dingolfing using purely green power, monitored raw materials extraction, high proportion of natural and recycled materials
The BMW iX will be produced at BMW Group Plant Dingolfing. Both the vehicle itself and the battery cells will be manufactured using green power across the board. The BMW Group procures the cobalt and lithium required for the high-voltage batteries from controlled sources in Australia and Morocco and delivers it to the battery cell manufacturers. The design principle for the electric motors allows the use of rare earth metals to be avoided in the drive system rotors. Added to which, the company sources aluminium produced using power from solar energy plants.

A high proportion of secondary aluminium and reused plastic also contribute to the resource-efficient production of the BMW iX. Its interior uses FSC-certified wood, leather tanned with olive leaf extracts and other natural materials. Recycled fishing nets are among the raw materials used for the floor coverings and mats.

Ends

^{*All figures relating to output, charging capacity, performance,
energy consumption and range are provisional.}

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

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