BMW enters an exciting new era of driving pleasure with its second Neue Klasse model, the new BMW i3. Since its unveiling in March, the trailblazing all-electric saloon has already generated strong customer demand and, from today, customers have an early opportunity to place an order with the new BMW i3 50 xDrive First Edition (WLTP, combined [EnVKV]: energy consumption 16.1–13.5 kWh/100 km; CO₂ emissions: 0 g/mile; CO₂ class A) and offers a range of 758 – 906 km).

Jochen Goller, Member of the Board of Management of BMW AG, Customer, Brands, Sales, said: “The new BMW i3 is a groundbreaking car for us. As a fully electric model, it will be competing in a high-volume segment and is therefore extremely significant for the BMW Group. At the same time, we can already tell from the high level of interest in this model that it will be very well received by our customers. The start of orders on 18 June in First Edition form – ahead of the official market launch – is an important next step here.”

Building on the BMW i3 50 xDrive’s comprehensive standard specification, the First Edition adds further standard-fit equipment. Based on the M Sport model, it includes M Sport exterior and interior design elements alongside features such as BMW Iconic Glow, the BMW 3D Head-Up Display and AC Charging Professional – increasing the AC charging rate from 11 kW to 22 kW. The BMW i3 50 xDrive First Edition is available to order from BMW retailers now, priced from €72,855 OTR.

At its official market launch in autumn 2026, the BMW i3 50 xDrive (WLTP, combined [EnVKV]: energy consumption 16.1 – 13.4 kWh/100 km; CO₂ emissions: 0 g/mile; CO₂ class A) will be priced from €66,685 OTR, offering a single-charge range of up to 912 km¹ (WLTP).

Mike Reichelt, Head of Neue Klasse BMW, explains: “The BMW 3 Series has been an icon of our brand for seven generations and therefore more than five decades. It encapsulates pure driving pleasure, innovation and timeless design. With the Neue Klasse and its technology clusters, we are literally skipping a vehicle generation. This is the DNA of our sporting saloon in a completely new vehicle concept as we write the next chapter in the BMW 3 Series success story.

The BMW i3 exemplifies the new BMW design language: focused on the essentials in a modern, unmistakable style.

With its 2.5-box design, the new BMW i3 offers a modern take on hallmark BMW saloon proportions and is immediately recognisable as a BMW 3 Series. Its silhouette is characterised by a long wheelbase, glasshouse set well back and short overhangs. The BMW-typical four-eyed face receives a modern interpretation, while the Neue Klasse design language guides a fresh front end. The BMW kidney grille and twin headlights merge as an innovative light signature into a single stylistic piece. The horizontal rear lights feature an L-shaped design in a new, abstract form which extends far into the shoulder area. Prominently flared wheel arches amplify the model’s broad, sporty stance.

Taking BMW’s hallmark driver focus to a new level.

Inside, the new BMW Panoramic iDrive with BMW Operating System X offers a unique display and operating system optimised around the driver. At its heart is the BMW Panoramic Vision, which projects content across the entire width of the lower area of the windscreen. The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. The BMW Intelligent Personal Assistant plays a key role, enabling numerous vehicle functions, as well as navigation and media content, to be controlled using natural language. The introduction of large language model technology (LLM, Alexa+) results in a dialogue-based verbal interaction, enabling intuitive and intelligent exchanges.

BMW i3 takes a technological leap forward with sixth-generation electric drive system.

The BMW i3 50 xDrive is powered by two electric motors, one on each axel, resulting in a combined system output of 469 hp, a peak torque of 645 Nm and 0 to 100 kph acceleration in 4.7 seconds. The First Edition features identical motors and performance figures.

In the new BMW i3, highly efficient sixth-generation BMW eDrive technology teams with the Heart of Joy control computer and BMW Dynamic Performance Control software stack to provide precise, effortless and assured driving characteristics. The Heart of Joy responds ten times faster than previous systems and reduces the number of control interventions necessary. Meanwhile, the Soft Stop function ensures the smoothest stopping action in the history of BMW, bringing the vehicle to a complete stop without any jerking or braking noises through precise control of the electric motors. The result is a whole new level of Sheer Driving Pleasure.

The assisted driving experience also enters a new dimension in the BMW i3 with BMW Symbiotic Drive, enabling a seamless interaction between assistance functions and the driver. With driver assistance activated, drivers can respond to situations in their own style by accelerating, steering or braking without deactivating the active assistance system. The optional Motorway Assistant enables hands-free assisted driving on the motorway at speeds of up to 130 kph (or the national speed limit) with automated lane changes after confirmation by eye signal². Clear operating logic and displays ensure that assisted driving in the BMW i3 is always intuitive and controllable, enabling safe use of the highest SAE Level 2 automation.

Long range, shorter charging times and bidirectional charging.

The BMW i3 50 xDrive is powered by a high-voltage battery with new cylindrical cells and a net capacity of 108.7 kWh. The pack-to-open-body design of the battery housing turns it into a structural component of the new BMW i3. 800V technology significantly reduces charging times, enabling up to 423 km of range to be added in just 10 minutes when connected to a 400 kW DC rapid charger. Bidirectional charging is also supported. In First Edition specification, the BMW i3 50 xDrive offers a range of up to 906 km¹ (WLTP).

The First Edition brings additional standard features inside the cabin.

The interior of the BMW i3 50 xDrive First Edition includes additional interior features, such as electrically adjustable front multifunction seats, three-zone automatic climate control, sun protection glazing and steering wheel heating.

The BMW 3D Head-Up Display is also standard fit. It is integrated above the BMW Panoramic Vision and projects selected content exclusively into the driver’s line of sight to enable precise spatial perception – especially useful when following navigation instructions. Further standard features include the Harman Kardon surround sound system, automatic tailgate operation and AC charging Professional – increasing the AC charging rate from 11 to 22 kW.

Optional equipment available for the BMW i3 50 xDrive First Edition.

Customers can add further personal touches to the BMW i3 50 xDrive First Edition via the options list, where rear seat heating, a panoramic glass sunroof with climate comfort glazing, and an electrically operated tow bar can be added. BMW Digital Premium can also be specified, bringing additional BMW Maps functionality, the Security Assistant and data for a wide range of entertainment. Additional driving and parking functions offered include Parking Assistant Plus, Parking Assistant Professional and the Motorway Assistant.

A wide range of exterior colours, alloy wheels, interior designs and steering wheels.
Six exterior paint finishes are available for the BMW i3 50 xDrive First Edition, including M Le Castellet Blue. The alloy wheel portfolio comprises three aerodynamic options and a light-alloy variant with sizes of 19- and 20-inches available. Inside, customers can choose from Contemporary and BMW M themed interior designs in a variety of colours. A range of steering wheels offer further scope for customisation, including a white BMW Individual steering wheel (only in conjunction with the Contemporary interior design, Bicolour Digital White).

Additional standard features included

Ends

1. All values are provisional.
2. Available in most European countries, USA and Canada by the end of 2026.
3. The added range after ten minutes of high-power charging was determined in accordance with ISO12906 in the WLTP cycle.
   
   

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life. 

www.bmwgroup.com

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For further information please contact:

Laura Condron
Communications and Strategy Manager, BMW
Tel: +353 86 047 7549
Email: laura.condron@bmw.ie

• The second model of the Neue Klasse. The core of the BMW brand reinvented.
• 900 km of single-charge range realised by the innovations and technologies of the Neue Klasse.
• Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 400 km in 10 minutes).
• Class-leading driving dynamics elevated by a new “superbrain” digital architecture and the Heart of Joy driving dynamics system.
• Driver-oriented cockpit featuring BMW Panoramic iDrive and BMW Operating System X.
• A holistic approach towards sustainability from product development and supply chain to production and use phase.
• Built at the home of BMW Group, Plant Munich which has undergone a significant expansion for the Neue Klasse.
• Production commences in August 2026, with first Irish customer deliveries expected in Autumn.

The BMW 3 Series is the very essence of the BMW brand and, for five decades, has stood for consistent progress, distinctive design and sheer driving pleasure. Arriving as the second model of the Neue Klasse, the new all-electric BMW i3 builds upon this legacy while taking a technological quantum leap into a new era.

Raising the benchmark for all-electric range, the new BMW i3 is capable of covering of up to 900 km¹ (in accordance with the WLTP test cycle) on a single charge thanks to the innovations of the Neue Klasse. Simultaneously, these technologies are harnessed to further elevate the class-leading driving dynamics that the BMW 3 Series is renowned for. Handling is precise, assured and effortless thanks to the Heart of Joy superbrain – responsible for all driving functions. It combines with three additional high-performance computers – covering automated driving, infotainment and comfort-enhancing functions – culminating in a new digital nervous system, developed completely in-house by BMW. These superbrains offer up to 20 times more processing power than those utilised by previous BMW models.

The BMW i3 launches with the 50 xDrive model variant, which is powered by two electric motors which drive the front and rear axle to develop a combined system output of 469 hp¹ and 645 Nm¹ of torque. Alongside its impressive range, the BMW i3 can be charged at speeds of up to 400 kW at an 800-volt DC charging station to drastically reduce charging times. The result is up to 400 km¹ in just 10 minutes. This capability is enabled by sixth-generation BMW eDrive technology, which teams highly efficient electric motors, 800-volt technology and new high-voltage batteries with energy-dense cylindrical cells.

Instantly recognisable as a 3 Series, the BMW i3 offers a modern interpretation of hallmark BMW Saloon design with its new 2.5-box silhouette. Reduced to the essentials, its design is characterised by a long wheelbase with short overhangs, precise lines and a sloping roofline. Below which sits expansive glass surfaces to flood the cabin with natural light. The front-end is sculpted in a sporty shark-nose design and centred around a reimagined horizontal kidney grille, where twin headlights merge with an innovative light signature for a powerful appearance. The side profile features pronounced wheel arches, retractable flush door handles that extend automatically, and bold lines that flow to the rear. Here, sweeping horizontal taillights in an L-shaped design flank the refreshed BMW roundel and extend far into the shoulder area to emphasise the vehicle’s wide stance. Eleven exterior paint finishes are available from launch, including new M Le Castellet Blue – exclusive to the BMW i3.

Inside, there is an immediate sense of space, thanks to the BMW i3’s purpose-built all-electric architecture. Sporty and contemporary, the cockpit is optimised around the driver. Positioned front and centre is the BMW Panoramic iDrive, which consists of four key components: the BMW Panoramic Vision display, the optional BMW 3D Head-Up Display, the driver-oriented Central Display and the new multi-function steering wheel – helping drivers to keep their hands on the wheel and eyes on the road. Stylish and sustainable materials are used for the upholstery, including Econeer seat covers, which consist of a recyclable textile composite made from 100 per cent recycled polyester. Customers will be able to customise the interior and exterior of their BMW i3 with different trim levels, including M Sport, following its success within the Irish market.

The new BMW i3 is equipped with a comprehensive portfolio of driver and parking assistance systems, which operate in synergy with the driver to provide increased safety and convenience for everyday driving. This includes Soft-Stop, offering the smoothest stopping process in BMW history.

With the new BMW i3, a holistic approach was implemented towards sustainability, with a focus on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase. The result, depending on the drive variant, annual mileage and generation of the electricity used for charging, is an overall carbon footprint similar to a comparable model with an internal combustion engine² after just 1–2 years of use.

The new BMW i3 will be built at the home of BMW Group, Plant Munich, which has been producing premium vehicles for over a century. Over the last four years, the production plant has seen significant modernisation with the construction of a new body shop, cutting-edge assembly facility and logistics space. Now in its final stages of expansion, Plant Munich will commence BMW i3 production in August 2026, with first Irish customer deliveries expected in autumn. A year later, Munich’s production portfolio will switch exclusively to fully electric vehicles of the Neue Klasse.

Further information, including Irish pricing and detailed model specifications will follow in due course.

The dimensions of the new BMW i3:

Exterior design. The core of the brand reinterpreted: modern timeless and unmistakable.
Following the BMW iX3, the new BMW i3 is the second model of the Neue Klasse to celebrate its premiere. In line with BMW's new design language, it embodies a contemporary take on the distinctive design elements synonymous with the BMW brand. The BMW i3 combines future-oriented dynamics with the hallmark proportions of a sporty BMW saloon. The DNA of the BMW 3 Series, which has been successful for decades, is immediately apparent in its modern 2.5-box design.

Precise lines and striking surfaces characterise the clear, reduced external appearance of the BMW i3. The modern interior has a sporty and inviting design. Advanced digitalisation shapes the user experiencejust as fundamentally as the hallmark BMW driver orientation. Maximum reduction ensures concentration on the essentials.

The silhouette of the new BMW i3 maintains the classic, sporty proportions typical of BMW in a contemporary 2.5-box design introduced with the Neue Klasse. Its appearance is characterised by a long wheelbase, striking surfaces and short overhangs. The shape is aerodynamically optimised with a modern dynamic appearance. Meanwhile, short overhangs and powerfully shaped wheel arches emphasise its sporty stance. A distinctive design feature is the greenhouse, set back from the main structure. In combination with the flared wheel arches, this creates a particularly athletic shoulder area. The low-positioned, precise character line brings the BMW i3's visual centre of gravity closer to the road.

Concealed seals ensure a direct, harmonious transition between the glass surfaces and the bodywork. When the BMW Digital Key Plus is near, the flush-mounted door handles automatically extend.

To increase efficiency and range, the four-door saloon has a completely closed, smooth underbody.

The new 21-inch M 1067 M Aerodynamic wheels emphasise the BMW i3's sporty appearance.

The front end of the new BMW i3 presents the face of the Neue Klasse in a distinctive, modern form. The iconic BMW radiator grille and twin headlights seamlessly integrate with the front sensors, creating a unified visual element that exemplifies the harmony of geometry and light. With meticulous precision, they effectively highlight the broad design of the vehicle.

The light signature, arranged horizontally, spans nearly the whole front. Two daytime driving lights on the left and right with integrated turn indicator function create a new, modern look for the hallmark BMW four-eye face. As an option, the Iconic Glow special equipment enhances the visual depth effect of the BMW radiator grille. Precise contour lighting emphasises the attractive look. Upon request, dynamic lighting effects can add unique highlights to the front section.

Occupying its spot in the "valley" of the sculptured bonnet, the redesigned BMW brand emblem sits above the BMW radiator grille. The front is dynamically inclined towards the road in a shark-nose design, thus emphasising the sporty character of the vehicle.

The new BMW i3 comes to life with its light animation as soon as the driver approaches the vehicle. The Welcome Light Animation begins on the exterior of the vehicle and continues in the interior. The Welcome and Goodbye Animations vary depending on the equipment level. The optional BMW Iconic Glow exterior package offers three impressive lighting animations. Balanced, Relaxed and Excited are available. Customers can individualise the Welcome Light Animation of their BMW i3 to their personal taste.

Similar to the front of the vehicle, the rear of the new BMW i3 features a contemporary and dynamic design language. The athletic shoulders with strongly inset greenhouse are a characteristic feature of the rear end. The prominently flared wheel arches signify sportiness. They powerfully emphasise the width of the saloon as well as its stance on the road. Located at the lower rear, a diffuser element emphasises the dynamic qualities of the BMW i3.

Horizontally aligned rear lights feature a new three-dimensional light signature. They extend far into the prominent shoulders and reflect precision and technological progress. Two light elements per side show the familiar L-shape of previous BMW rear lights in a new, abstract form. At the same time, they underline the width of the saloon and the distinctive character of the BMW 3 Series. The BMW emblem is again located in the "valley" between the rear lights.

A total of eleven different exterior colours will be available at the market launch of the new BMW i3. The new metallic colour M Le Castellet Blue is exclusive to the range. Solid paint, frozen and metallic finishes are also available.

The interior: An inviting experience space – driver-oriented, digital and modern.
The interior of the BMW i3 brings the design language of the Neue Klasse to life with particular intensity. The interior design is dynamic, airy and modern and stands for optimal driver orientation, redesigned user interaction and a harmonious interplay of geometry, light and sound. Digital and real content merge through the coordinated design of the ambient light and the graphics on the central display and the BMW Panoramic Vision.

Thanks to its exceptional interior comfort, the BMW i3 makes the most of the vehicle architecture, consistently focused on electromobility. The Free-Cut Design Central Display is angled towards the driver’s seat and positioned on the instrument panel. This embraces the sporty design of the BMW 3 Series. The lines of the instrument panel flow horizontally on both sides into the dynamically designed door panels. This creates an enveloping wrap-around effect for the passengers, which continues throughout the interior. The optional panoramic roof with climate comfort glass, in combination with the large window areas, creates a feeling of space flooded with light.

The BMW Panoramic iDrive provides a completely new experience of hallmark BMW driver orientation. Four central elements merge into a unique display and operating system in the new BMW i3. The BMW Panoramic Vision and the optional BMW 3D Head-Up Display project relevant information directly into the driver's line of sight, eliminating the need for cockpit displays behind the steering wheel. For the first time in a BMW 3 Series, it has a centre spoke in the upper section. In addition to distinctive thumb rests for improved ergonomics, it has multifunction buttons for particularly intuitive operation. This follows the hallmark BMW principle of "Hands on the Wheel, Eyes on the Road". An M Sport steering wheel with a flattened, dynamic design and spokes at the four and eight o'clock positions is also available as an alternative to the sports steering wheel.

The Free-Cut Design Central Display equipped with matrix backlight technology is also positioned right next to the steering wheel. It is angled at 3 degrees towards the driver for even more direct driver orientation.

The BMW i3 offers customers comprehensive options for personalisation in the areas of lighting, sound, displays and drives via My Modes.

The new BMW i3 comes with sporty and elegant seats with electrically operated adjustment options as well as a Travel & Comfort system as standard. They provide a high level of comfort and secure lateral support. Multifunction seats are available as an option. BMW M Sport seats are also available, which feature a sporty, expressive design and distinctive side sections for particularly secure lateral support. The seat adjustment control panels are each located in the door panels.

The BMW i3 features electrically operated door openers at the front and rear. The centre console between the driver and passenger seats includes a storage area with inductive charging function, the selector lever and physical buttons for parking brake and hazard warning lights.

The BMW i3 features precisely and effortlessly coordinated interior designs with its selection of materials and hues. In addition to the standard Essential interior design with Econeer surface material in Vivid Grey, the new BMW i3 offers three other options. The Contemporary version is available with the Veganza seat cover in the colours Agave Green, Digital White, Castanea and Black. The leather-like, high-quality material is also used in the seats of the BMW M Design World, here in Black combined with M Performtex. In the BMW Individual version, exclusive Merino leather provides luxurious seating comfort, available in black. Customers can also select BMW M Sport seats in Adelaide Grey.

Amongst other trim levels (to be announced in later this year) the BMW i3 will be available in the popular M Sport trim – a favourite for Irish customers.

Modern digital technology meets hallmark BMW driver orientation.
For many decades, BMW vehicles have been regarded as leaders in intuitive operation and perfect ergonomics. This also applies to the latest BMW Panoramic iDrive display and operating system with BMW Operating System X in the new BMW i3. The entire system adheres to the principle: The right information, in the right place at the right time. It is controlled by ergonomically optimised analogue and digital control elements. Many of the BMW i3's innovations in the area of display and control technology are protected by the BMW Group with patent applications.

The new BMW i3 features BMW Panoramic Vision with a projection of content across the entire lower section of the windscreen. This newly-developed display concept with information projection from A-pillar to A-pillar is complemented by the 17.9-inch Free Cut Design Central Display with touch control, the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls. This creates a digital and modern user experience that is quintessentially BMW.

The BMW Intelligent Personal Assistant offers numerous advantages for comfort, personalisation and voice control in the new BMW i3. The introduction of large language model technology(LLM, Alexa+)³ makes voice interaction for the driver even more natural than before. The BMW ID guarantees the best possible individualisation for up to seven users after registering in the BMW i3. The BMW Digital Key Plus becomes the preferred vehicle key on a smartphone or smartwatch.

BMW Panoramic iDrive: Visionary display and operating system and the latest generation of the BMW display and operating concept.
Focussed on the interactions between human and vehicle, BMW Panoramic iDrive redefines vehicle operation, information display and driver orientation. With its intelligent combination of displays, operating elements and software, it creates an integrated system that delivers optimal ergonomics, is intuitive and comfortable to use and provides the driver with the relevant information at all times.

BMW Panoramic Vision: Focus on driver orientation.
At the heart of the display and operating system is the BMW Panoramic Vision. This is a new display concept in which information is projected onto a specially coated area in the lower part of the windscreen that stretches from A-pillar to A-pillar. The content shown in this area is always visible and forms the visual basis of the entire display and operating concept. Key driving information is displayed on the right-hand side, clearly structured and in the driver’s line of sight, without restricting their view of the road ahead. The contents shown in the central and left-hand areas of the display can be personalised and are visible to all occupants.

BMW 3D Head-Up Display: Animations enable spatial perception.
The optional BMW 3D Head-Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight. This display enables particularly precise spatial perception – for example in the case of navigation instructions, or information from the driver assistance system. The contents of the BMW 3D Head-Up Display and the BMW Panoramic Vision are perfectly coordinated and complement each other, for a consistent, clearly structured display experience.

Free-Cut Design Central Display.
The 17.9-inch Central Display in Free-Cut Design is integrated into the BMW Panoramic iDrive as a further essential control element. It features advanced matrix backlight technology with a resolution of 3,340 x 1,440 pixels, for a brilliant display that is easy to read in all lighting conditions. Its specific shape allows for ergonomically optimal positioning, and thanks to the advanced menu structure with QuickSelect, it offers comfortable, simple and intuitive operation via touch. There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Using the multifunction steering wheel, further contents and submenus of the widgets can be displayed in the BMW Panoramic Vision.

New multifunction steering wheel with Shy Tech operating elements.
The multifunction steering wheel utilises Shy Tech technology, meaning buttons are only illuminated when the corresponding functions are available. The controls for driving assistance and parking functions are located on the left side, while controls for infotainment functions such as telephone or media player are on the right. These functions can be operated via a special control panel that provides haptic feedback. This enables drivers to control key functions safely and accurately without needing to take their eyes off the road.

Customisability as a key feature of the system.
Contents, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colours, display schemes and background images to create a personalised digital experience. There is a wealth of options enabling users to customise the user interface design in Personal Mode in line with their own preferences, enabling advanced individualisation of displays, interactions and vehicle-related settings. Further My Modes such as Sport, Efficient and Silent add to the range of personal setups available to customers.

The BMW ID opens the door to a customisable driving experience with BMW Panoramic iDrive. Up to seven users can sign in to the vehicle with their BMW ID, allowing them to enjoy every drive with their individual settings. The personalisation process begins with initial registration in the vehicle, which is completed by scanning a QR code in the Central Display using a smartphone. The personal BMW ID is then added to the vehicle and the user is guided through the main steps of initial setup, which can also be started prior to vehicle collection via the My BMW App if desired. In doing so, the vehicle is automatically stored in the My BMW App along with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favourites, recent destinations, seat settings with entry and exit configuration are now automatically available for every journey, providing the profile has been linked to a BMW Digital Key Plus or physical key. Before setting off, a message greeting the driver by name will automatically appear in the Central Display – along with their personal profile picture, if desired.

The BMW Intelligent Personal Assistant.
The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. A key role is played by the BMW Intelligent Personal Assistant, the operating concept in the new BMW i3. It enables the control of numerous vehicle functions, navigation destinations and media contents using natural language, without the need for defined voice commands. The self-learning voice assistant can be activated with the prompt “Hey BMW” or by pressing a button on the steering wheel’s right-hand control panel. Following initial setup, the BMW Intelligent Personal Assistant is positioned in the centre of the BMW Panoramic Vision by default and is always ready to respond to commands. If desired, the BMW Intelligent Personal Assistant can make proactive suggestions based on routines and more. This intelligence is further enhanced by the BMW Operating System X, which considers significantly more contexts, such as driving situations, environmental analysis and interior recognition.

The addition of Amazon’s Alexa+ AI technology³ to the BMW Intelligent Personal Assistant further enhances capability. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focussed on added customer value.

The AI technology used is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. This makes for more dialogue-oriented voice interactions; it enables intuitive and intelligent exchanges and supports access to external knowledge bases, cloud-based services and media contents as well as the control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, access the latest news and use a wide range of other content with ease. Availability will be gradually expanded, starting with the markets Germany and the USA.

BMW Panoramic iDrive is based on a scalable concept, and the underlying system architecture enables flexible integration of future digital services, additional display formats and new functions.

The BMW Digital Key Plus becomes the preferred vehicle key.
BMW Digital Key Plus enables smartphones and smartwatches from all leading manufacturers (incl. Apple, Samsung, Google) to be easily set up to function as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable the smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security (certified according to the Car Connectivity Consortium’s standard).

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers can share the digital key with others easily and securely using a messaging app, while defining individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the tailgate.

BMW Operating System X with high update and upgrade capability.
BMW Operating System X is based on the Android Open Source Project (AOSP) and offers a high level of update and upgrade capability. As a result, the system remains up to date in the long term and can be continuously expanded with new functions and digital services.

Four specialised superbrain high-performance computers.
At the heart of the new vehicle architecture are four superbrain high-performance computers. Each is assigned a core function in the new BMW i3: The Heart of Joy primarily manages driving dynamics, while separate computers are dedicated to automated driving and parking, infotainment, and essential and comfort functions like vehicle access and climate control. They offer up to 20 times higher computing power compared to previous BMW models.

Electronics in four zones: More efficiency, less weight.
The four-zone cabling reduces the complexity of the cable harnesses. In addition, the new BMW i3 uses Smart eFuses instead of classic fuses. This intelligent and flexible power protection combined with the zonal architecture enables shorter and thinner cables, saves weight, reduces energy consumption thanks to intelligent power distribution, and increases overall vehicle efficiency.

Over-the-air updates allow for continuous improvements.
The new BMW i3 will continue to receive new functions, optimised performance, or AI-supported features via software updates long after purchase. All future BMW models will feature the electronics and software architecture developed for the Neue Klasse.

Heart of Joy and BMW Symbiotic Drive.
For decades, the BMW 3 Series has been synonymous with sheer driving pleasure worldwide. In this iconic BMW model, sportiness, precise handling, and long-distance comfort are seamlessly merged to form an exceptional blend. The new BMW i3 brings these qualities into the age of the Neue Klasse and utilises previously unattainable potentials of electromobility. The Heart of Joy defines the brand- new driving experience – delivering greater accuracy, improved assurance and heightened agility. In combination with the advanced suspension technology of the BMW i3, this creates a completely new dimension of driving pleasure. Multiple driving and parking assistance systems, which operate in synergy and securely with the driver while maintaining the unique BMW character, provide increased safety and convenience for everyday driving.

Heart of Joy: Ten times faster than previous systems.

Control systems in vehicles have a long tradition at BMW. It began back in 1979 with the first use of an Anti-lock Braking System (ABS) in the BMW 7 Series. The Heart of Joy controls driving, braking, some steering functions, charging and recuperation. It responds ten times faster than previous systems, resulting in effortless and assured handling. This enables the BMW i3 to navigate corners with precision and agility for maximum accuracy. The Heart of Joy reduces the number of necessary control interventions. The resulting cornering behaviour is more consistent and predictable, which contributes to an even greater feeling of safety.

Soft-Stop: The smoothest stopping process in BMW history.
The electric motors' precise control ensures the new BMW i3 decelerates smoothly without any jerks or braking noise. Soft-Stop ensures an unparalleled stopping process.

In everyday driving, the recuperation brake takes over almost all braking operations in the BMW i3. The friction brakes are only utilised during sporty driving or when emergency braking is required.

Suspension: Sporty and comfortable. Optional adaptive M suspension.

The new BMW i3 is distinguished by its hallmark high driving dynamics paired with long-distance comfort. It takes advantage of the architecture, which is uniformly designed for electric mobility. The new, flat high-voltage battery enables a low centre of gravity. As standard, the BMW i3 has a suspension with stroke-dependent shock absorbers. In addition to the two-joint spring strut front axle, it features a new five-link rear axle. Front and rear anti-roll bars with highly preloaded bearings are used for even more dynamic handling. An adaptive M suspension is available as an option in the all-wheel drive BMW i3. It boosts the dynamic sporty nature of the BMW i3 while maintaining ride comfort.

BMW Symbiotic Drive ensures seamless interaction between the driver and driver assistance systems.
The advanced Level 2 driver assistance systems in the BMW i3 are designed down to the smallest detail for seamless interaction between assistance and driving inputs. The aim is not attaining the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and is always controllable. As a result, the driver always remains involved in an interplay of human and artificial intelligence. This allows acceleration, steering or braking even when driver assistance is engaged, without instantly causing a deactivation of the assistance system. The clear operating logic and displays in the BMW Panoramic iDrive ensure that assisted driving behaviour is intuitive and can be influenced at any time. The symbiotic interplay of driver and vehicle can also be experienced with active safety functions such as Lane Departure Warning. The driver's intent is recorded based on steering behaviour and the direction of vision, so that the system assists with warning and steering intervention only when the driver unintentionally drifts off his own lane or an impending collision is detected.

Driving Assistant Plus takes the strain out of steering and braking.If desired, it controls the speed and distance from the vehicle in front and helps the driver to keep the vehicle comfortably in the lane. The system can automatically detect recognised speed limits and adjust the speed before bends, roundabouts and turns. All optional driver and parking assistance functions can also be activated digitally in the BMW ConnectedDrive Store at a later stage.

Sixth-generation electric drive with round cell high-voltage battery.
Sixth generation BMW eDrive technology (Gen6) features an all-new high-voltage battery concept and 800-volt technology. As one of the standout innovations of the Neue Klasse, it brings significant range improvements, faster charging, up to 400 kW DC charging capacity and bidirectional charging functionality.

In addition to advanced, highly efficient electric motors, it includes fundamentally new high-voltage batteries with cylindrical cells. Compared to Gen5, both range and charging speed are increased by 30 per cent. The new BMW i3 has a range of up to 900 kilometres¹ (according to the WLTP test cycle).

Newly developed lithium-ion cylindrical cells for higher energy density.
The cylindrical cells within the high-voltage storage system have a diameter of 46 millimetres and a height of 95 millimetres. Their optimal design brings a 20 per cent increase in volumetric energy density compared to prismatic cells used as part of Gen5 technology.

Cell-to-pack design enables high energy density at pack level.

The cells are integrated directly into the high-voltage battery without modular construction or structural elements. This cell-to-pack design enables high energy densities at pack level, reducing weight and costs. The combination of cell design and cell-to-pack construction is an in-house development and the result of the BMW Group's expertise in battery technology built up since 2008.

Pack-to-open-body construction allows for a flat battery design.

Thanks to the pack-to-open body concept, the battery housing in the new BMW i3 also functions as a structural component. The chassis has an open floor, which is closed by installing the high-voltage battery. The housing cover thus assumes the function of the vehicle underbody. This saves weight and enables a flat and aerodynamically efficient battery design. Another advantage: the torsional rigidity of the body also benefits from the pack-to-open-body construction, which has a positive effect on the driving dynamics of the new BMW i3.

Energy Master: The highly intelligent control centre.
The electrical and electronic components for the high-voltage battery can be found in the Energy Master. It is positioned on top of the high-voltage battery and developed in-house by the BMW Group. It provides electricity to the motors and the vehicle electrical system and manages all data from the high-voltage battery. It ensures intelligent, efficient and safe battery operation.

Two highly efficient electric motors with EESM and ASM technology.
The BMW i3 50 xDrive has an electric motor on both the front and rear axles. Together, they provide a system output of 469 hp¹ and a torque of 645 Nm¹.

An electrically excited synchronous motor (EESM) is integrated into the rear axle – the primary drive axle. It is based on a stator, which generates a rotating magnetic field by means of three-phase alternating current, and a rotor, which has electrically-excited electromagnets. This design makes the EESM fundamentally different from motors with permanent magnets, as the magnetic field in the rotor can be flexibly regulated. In turn, it is possible to reduce the magnetic field at low load and thus avoid losses. In addition, strong magnetic fields can be generated under high load. This results in high torque and constant power output up to maximum motor speed.

The entire system is controlled by an inverter, which converts the direct current of the battery into the required alternating current. It also ensures that the rotor is excited and is responsible for all control and monitoring processes. As a result, the EESM is always operated at optimum efficiency.

The EESM in the BMW i3 50 xDrive is supplemented by an asynchronous motor (ASM) on the front axle. The ASM works on the induction principle and is a compact and lightweight addition to the EESM. The ASM differs fundamentally in its rotor design: instead of magnets or electrical excitation, the rotor consists of aluminium rods that are connected via short-circuit rings. The necessary torque is generated by induced currents that occur when there is a difference in speed – known as slip – between the stator field and the rotor. The ASM is robust, resistant to heat and made from iron and aluminium. The combination of both types of motors enables a technological quantum leap: together, they reduce energy losses by 40 per cent, reduce the weight of the drive system by 10 per cent and reduce manufacturing costs by 20 percent compared to Gen5.

The EESM of the new BMW i3 is manufactured at the BMW Group plant in Steyr in Upper Austria, and the high-voltage battery at the BMW Group plant in Debrecen, Hungary. The BMW Group's Landshut plant is contributing the Energy Master.

BMW Charging.
For the Neue Klasse, the sixth generation of BMW eDrive technology used in the BMW i3 has undergone significant redevelopment in both its hardware and software. It represents a technological leap in energy density, charging power and range. This results in significantly shorter charging times. In just ten minutes, the BMW i3 50 xDrive charges up to 400 kilometres¹ of range at an 800-volt fast charging station via 400 kW directional current. A control unit with an integrated switching matrix also allows the continued use of 400-volt DC stations. Optionally, drivers can charge their BMW i3 using alternating current (AC) at speeds at up to 22 kW.

As a further innovation, the new BMW i3 – like all future Gen6 electric vehicles – will have bidirectional charging functionality. The energy stored in the battery can thus be used not only for the drive and the electrical consumers in the vehicle, but also as a mobile power bank that provides electricity directly from the high-voltage battery for many use cases.

Innovative charging products – for at home or on the go.
Innovative equipment optimises charging both at home and on the go. BMW products make charging flexible. New products for bidirectional charging complete the range. The charging cable (Mode 3) or the Multifunction Charger fits into the 31-litre storage compartment under the bonnet.

The BMW Multifunction Charger (MFC): The new all-purpose solution for charging at home and on the go also supports the functions of bidirectional charging. A new design with an ergonomically optimised charging plug, a cable length of six metres and suitable adapters for various purposes make the MFC more flexible than ever. For charging and discharging Gen6 electric vehicles, adapters are available in Europe for household and high-voltage current, public charging (Mode 3) with up to 11 kW and for the Vehicle-to-Load function (V2L).

Simple, convenient, digital: Charging becomes an experience.

The BMW i3 features many innovations for convenient and fast charging on the go. This includes route optimised charging planned according to individual criteria with automatic battery preparation for faster DC charging and an intelligent charging flap that opens automatically and Plug & Charge for automatic authentication at charging stations.

Route planning optimised for charging: The BMW Maps navigation system calculates a route optimised for charging, including charging stops, if the destination is outside the current range. The driver determines the charging status at which charging stations and the destination should preferably be reached and which charging station providers they wish to use. Utilising AI, the system learns from past charging processes. For example, the realistically expected charging power, the susceptibility to faults or the exact location data of individual charging stations and includes the optimal charging station in the planning of the route. For full transparency, the customer receives information about the current occupancy status, the number of charging stations and plug types. The expected duration and costs of charging stops are shown in advance based on the individually stored charging rates. The vehicle and the My BMW App synchronise current information while driving; this allows the passenger to check the route on the go and adjust it if necessary. The availability of restaurants, playgrounds, toilets or shopping facilities near the charging stop is also shown.

Battery preparation for faster DC charging: Battery preparation ensures that the high-voltage battery is brought to the optimal temperature before plugging in at a DC charging station. This increases charging capacity immediately after plugging in and shortens the charging time. When the driver actively routes to a DC charging station with BMW Maps, the BMW i3 automatically conditions (heats or cools) the battery. Alternatively, the function can be activated manually via the Central Display or the My BMW App. The current status of the battery temperature and the time remaining for battery preparation can be viewed at any time in the BMW i3 vehicle status and in the My BMW App.

Intelligent charging flap: The charging port is located on the rear right side of the vehicle It is possible to open the charging flap manually, but this is no longer necessary as the intelligent charging flap opens automatically as soon as the customer's charging request is detected. One of the triggers for opening is AI-supported: If the customer walks towards a known or learned charging point, the movement path reveals the charging intention and the flap opens. If no charging cable is connected, the charging flap closes automatically – as it does after the charging process is complete or when the vehicle is ready to drive.

Sustainability: a holistic concept for conserving resources and reducing CO₂e emissions.
As with the BMW iX3, the BMW Group is also taking a holistic approach to sustainability with the new BMW i3. The focus is on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase.

The CO₂e advantage is already apparent after 1–2 years of use.
Depending on the model variant, annual mileage and type of electricity used for charging, the new BMW i3 50 xDrive achieves a CO₂e benefit over a comparable model with an internal combustion engine² after just 1–2 years of use.

Decarbonisation in the supply chain.
A key starting point for reducing CO₂e emissions is targeted decarbonisation throughout the supply chain. Renewable energy, increased use of secondary materials, and product and process innovations contribute to a significant reduction in emissions in the supply chain of all drive variants.

The result of this consistent approach can be proven by the emissions reductions achieved: CO₂e emissions in the supply chain were reduced by around 33 per cent even during the product development of the BMW i3².

Innovative materials and technologies in the interior and exterior.
The "Design for Circularity" principle is also systematically applied in the new BMW i3. This approach entails an enhanced utilisation of secondary materials, strategic selection of materials and the optimisation of dismantling capabilities.

In the front bumper of the BMW i3, 30 per cent recycled plastic is used in the trim. In addition, the variety of materials in the entire bumper without attachments has been reduced from 15 to 7 materials compared to its predecessor (BMW 3 Series). Thanks to the extensive use of a plastic particularly suitable for recycling, the proportion of recyclable plastics was increased from approximately 46 per cent in the predecessor model to approximately 85 per cent². This creates the basis for the recovery of high-quality recycled plastics from the vehicle.

Another example of the implementation of the “Design for Circularity” principle in the BMW i3 is the “Essential” Econeer seat covers, which consist of a recyclable textile composite. The base material of the outer material contains of 100 per cent recycled polyester. Utilising recycled PET as a raw material for the polyester yarn significantly cuts down CO₂e emissions and water usage in production when compared to using primary materials. In addition, the dismantling capacity of the seat cover has been improved to facilitate sorted separation at the end of the life cycle.

Use of secondary materials in the new BMW i3. 
The new BMW i3 consists of a total of around 30 per cent of secondary materials²: the proportion of secondary materials in the aluminium cast components of the swivel bearings and hub carriers is 80 per cent; the cast aluminium rims consist of 70 per cent secondary aluminium. The housing of the Gen6 motor on the rear axle also consists of approximately two-thirds recycled aluminium.

The Gen6 battery cells of the BMW i3 high-voltage battery pack use a proportion of secondary materials for cobalt, lithium and nickel. Energy from renewable sources is also used in the production of anode and cathode material as well as in cell production. Compared to a previous Gen5 cell in the BMW i4, the CO₂e footprint in the cell supply chain is reduced by around 33 per cent per Wh. Another example of the innovative use of materials and secondary materials is the engine compartment cover and the storage compartment under the front door of the BMW i3. The base material consists of 30 per cent recycled marine plastic. This is post-consumer material made from used fishing nets and ropes. The starting material of the yarn for the textile of the headliner and the A-pillar contains 100 per cent recycled material.

Improved efficiency in the usage phase.
The EfficientDynamics technology package optimises vehicle efficiency across all subsystems during the usage phase. It includes aerodynamics, lightweight construction, rolling resistance and overall energy management. The BMW Group has been using EfficientDynamics since 2007 and is independent of the drive technology.

In line with the sustainability goals of the BMW Group.
The BMW Group's commitment to the Paris Climate Agreement and to Net Zero by 2050 at the latest is an integral part of the holistic 360° sustainability approach, which is anchored in the corporate strategy. The company has set itself ambitious, scientifically derived CO₂e targets for the coming years. For example, the BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes of CO₂e in 2030 and by around 60 million tonnes of CO₂e by 2035. This means an additional reduction of around 20 million tonnes of CO₂e in addition to the existing 2030 target.

Transparency thanks to the Product Carbon Footprint.
The BMW Group has long published the TÜV-certified greenhouse gas emissions (TÜV = Technical Inspection Association) of its vehicles as part of the Vehicle Footprint initiative. This report is publicly available here for all drives of the new BMW 3 Series at the start of production and can also be accessed in the My BMW App. This creates increased transparency regarding the proportions of secondary raw materials (SRQ) and CO₂e emissions over the entire life cycle of the vehicles.


Ends


<sup>1. All data provisional.
2. The value shown is a preliminary forecast. The final value will be published with the Vehicle Footprint (VFP) by the start of production (SOP).
3. Will be rolled out gradually for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the markets Germany and the USA.</sup>

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

On the occasion of the 50th anniversary of the BMW 3 Series, the press kit “40 Years of BMW 3 Series” from 2015 was comprehensively revised, supplemented and updated.

Please find it in the appendix.

• New design cues for the exterior and interior underscore the modern and sporting appeal of the 3 Series.
• Plug-in-hybrid models now offer up to 101km of electric range (WLTP) thanks to a new high-voltage battery. Standard-fit three-phase AC charging at up to 11 kW improves recharging times.
• New chassis tuning further enhances the balance between sporting capability and comfort.
• BMW iDrive with QuickSelect and BMW Operating System 8.5 standard across the range.
• BMW 3 Series Saloon priced from €56,700 and BMW 3 Series Touring from €58,910, with Ireland customer deliveries from summer 2024.

For almost 50 years, the BMW 3 Series has represented the core of the BMW brand. It epitomises sporty driving pleasure in the premium midsize class and has made significant contributions to design, driving dynamics and technological innovations in this segment time and again across seven model generations. The extensive design, powertrain, digitalisation and equipment revisions already introduced in 2022 will now be followed with a fresh package of updates that take the cars’ visual appeal and cutting-edge modernity to new levels. New high-voltage batteries increase the electric range of the plug-in-hybrid models to a maximum of 101km in the WLTP cycle. New chassis tuning further enhances the balance between sporting agility and comfort. The new BMW 3 Series Saloon and new BMW 3 Series Touring will also now feature BMW Operating System 8.5 which provides the basis for intuitive and comfortable operation via the upgraded BMW iDrive with QuickSelect and new navigation functions including Augmented View.

These new technological advances are accompanied by precise design modifications for the exterior and interior. New exterior paint finishes and light-alloy wheels accentuate the sporting elegance exuded by the Saloon and Touring. Newly designed steering wheels and instrument panel and sophisticated optional features such as the Crafted Clarity glass applications further elevate the sophistication of the 3 Series interior.

The new BMW 3 Series Saloon is priced from €56,700 and BMW 3 Series Touring from €58,910. Both models will begin production from July 2024, with Ireland customer deliveries starting in the summer. BMW Group Plant Munich will be building both models, while the BMW 3 Series Saloon will also be produced at BMW Group Plant San Luis Potosí in Mexico.

^{*All figures relating to performance, consumption, electric range and emissions are provisional. All the stated technical data including fuel consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected. **Electronically limited.}

BMW 3 Series is the market leader in the premium segment of its class.

The most important sales markets for the new BMW 3 Series are China, Germany, the UK/Ireland and other European countries, as well as the USA. This is especially true of the Saloon, while the Touring model is particularly in demand in Europe. Its distinctive design and increased practicality also means that it is also popular in Japan, South Korea, Taiwan, Hong Kong, Australia and New Zealand.

The BMW 3 Series embodies the brands hallmark features of driving pleasure, elegantly sporty design and sustained technological progress ever since its debut in 1975. More than 20 million examples of the BMW 3 Series have been sold around the world to date, with the current, seventh model generation now accounting for almost three million of these. Recent figures showed the BMW 3 Series to be the market leader in the premium segment of the midsize class in China, Europe and the USA. As things stand, one in every eight vehicles delivered by the brand worldwide is a 3 Series and in some markets, 3 Series accounts for 25 – 35 per cent of total BMW sales. 

An unwavering commitment to carbon footprint reduction.

Highly efficient drive systems, intelligent lightweight design and optimised aerodynamic attributes are key contributors to the fine balance between driving pleasure and low fuel consumption and emissions struck by the new BMW 3 Series. The 48V mild hybrid technology used in certain models both sharpens power delivery and enhances efficiency. The bonnet, front side panels, engine subframe, front spring struts and numerous chassis components are all made from aluminium. The proportion of secondary raw materials used in cast aluminium parts for the BMW 3 Series is around 50 per cent. And the aluminium wheel rims offered for the Saloon and Touring are made up of as much as around 70 per cent recycled aluminium.

The externally procured electricity used in production of the new BMW 3 Series at BMW Group Plant Munich is generated from renewable sources. The BMW 3 Series also plays its part in helping the BMW Group to meet its exacting CO₂ targets by consistently increasing vehicle efficiency. The BMW Group has set itself the goal of cutting life-cycle CO₂ emissions per vehicle by at least 40 per cent by 2030 compared to 2019. By 2050 at the latest, the company is aiming for net zero in terms of CO₂e emissions throughout the value chain.

The BMW Group continued the ongoing reduction in its fleet CO₂ emissions across the European car markets in 2023. The company posted a provisional figure of 102.1 grams per kilometre in the WLTP cycle – 20 per cent below the target of 128.5 g/km set by the European Union.

 
Exterior design, interior and equipment. Progressive aura, refined ambience.

More than ever, sporting elegance and modernity define the design of the new BMW 3 Series Saloon and new BMW 3 Series Touring. Their driving pleasure-focused character is expressed in clear lines and generously sculpted surfaces, while the sophisticated design of the BMW kidney grille and twin circular headlights – both signature brand features – gives the front end an unmistakable appearance. Eye-catching front and rear aprons underscore the cars’ dynamic profile, which can be further accentuated by specifying choosing M Sport model trim or selecting the optional M Sport Pro package.

The BMW 3 Series can now also be ordered with new exterior paint finishes and light-alloy wheels to add an extra touch of individualisation. In the interior, the progressive cockpit design featuring the BMW Curved Display is further enhanced by new steering wheels, visual modifications for the instrument panel and modernised decorative elements. The new M Performtex seat surface is included as standard on M Sport models and above.

Fresh design updates enhance the sporting elegance of the exterior.

The new BMW 3 Series Saloon and new BMW 3 Series Touring are available in two solid and seven metallic paint finishes, with Arctic Race Blue metallic and Fire Red metallic both new additions to the colour palette.

BMW 3 Series models ordered in M Sport will be available with new 19-inch M light-alloy wheels in double-spoke design, giving their side view an even more dynamic appearance. Customers can order these wheels in either a Jet Black finish or a bi-colour variant. Meanwhile, the BMW Individual range for the Saloon and Touring models also includes new 19-inch light-alloy wheels in Y-spoke design and a bi-colour finish. All the new light-alloy wheels are fitted with mixed-size tyres.

Progressive cockpit with new sports leather steering wheels.

Advanced new features have also been introduced in the interior of the Saloon and Touring models, giving the cockpit a clean and pared-back look. Newly designed steering wheels add further intensity to the driving experience, while the optional Luxury instrument panel in Sensatec has a further refined surface structure and decorative stitching in a contrasting colour.

The latest-generation steering wheels in the new BMW 3 Series Saloon and new BMW 3 Series Touring stand out with their modern and sporty design. Both models come as standard with a fundamentally redesigned sports leather steering wheel with a polygonal rim in two-spoke design. The M Sport models bring a new M leather steering wheel with three spokes, a flat-bottomed rim and a discreet centre marking in the 12 o’clock position. Both of the newly designed steering wheels have illuminated multifunction buttons and gearshift paddles. Fitted as standard, the paddles enable swift manual interventions in the gear selection process and underscore the sporting profile of the new BMW 3 Series.

Digital climate control, selectable light moods.

The introduction of the latest-generation BMW iDrive with QuickSelect based on BMW Operating System 8.5 in the new BMW 3 Series Saloon and new BMW 3 Series Touring also brings optimised operation of the ventilation and climate control functions. Temperature selection, intensity of ventilation, seat heating and – if specified – steering wheel heating can now be adjusted on the BMW Curved Display or by voice command with the help of the BMW Intelligent Personal Assistant. New adjustment controls for the air vent grilles in the centre of the instrument panel and on the driver’s and front passenger side of the cockpit allow the intensity and direction of airflow to be adjusted using rotating and tilting movements.

The interior lighting now includes cascade lighting integrated into the trim around the central seam vents as standard. It can be adjusted for colour and brightness according to personal preference, with users able to select from nine colour worlds. Their choice of colour and brightness settings are stored as part of their profile. If the optional ambient lighting (standard in the M Performance models) is specified, the individually adjustable light mood also extends to the front footwells, the storage compartment in the front section of the centre console and the contour lines of the door panel trims. The functionality of the interior lighting also includes an atmospheric Welcome and Goodbye Animation and light signals indicating an incoming phone call and optionally also an open door.

New seat surfaces in M Performtex.

As an alternative to the black cloth seat surfaces fitted as standard in Sport models, the new BMW 3 Series Saloon and new BMW 3 Series Touring can also be ordered with sport seats in Sensatec perforated. These are available in Black, Tacora Red or Cognac. The optional Vernasca leather trim is now offered in four colour variants.

The black surfaces of the sport seats in new M Performtex trim embody progressive sporting appeal. They are included as standard for M Sport models and both M340i derivatives. This innovative covering combines high material quality and a sporty design with low weight and a sustainability-optimised production method. M Sport and M340i models can also be ordered with sport seats and M sport seats in Vernasca leather with black surfaces and blue contrast quilting.

New interior trim elements, exclusive accents with CraftedClarity.

Extensive revisions have also been made to the range of interior trim elements. Dark Graphite matt comes as standard in the new BMW 3 Series, while Fineline Light open-pored and Grey Blue Ash open-pored fine-wood trim, plus the Carbon Fibre and Aluminium Rhombicle Anthracite variants, can all be found on the options list.

Customers can now specify CraftedClarity glass applications – another new addition to the options list – which gives the gear selector lever, BMW iDrive Controller and Start/Stop button a particular air of exclusivity, both visually and in how they feel to the touch.

Extensive standard equipment, high-quality options.

Standard specification for the new BMW 3 Series Saloon and new BMW 3 Series Touring in Sport trim includes 17-inch (plug-in-hybrid models: 18-inch) light-alloy wheels, M High-gloss Shadow Line, a rear-view mirror with automatic anti-dazzle function and the Parking Assistant which includes Park Distance Control (PDC) with sensors at the front and rear. Three-zone automatic climate control and BMW Live Cockpit Plus with the BMW Curved Display including BMW Maps navigation system are also fitted as standard.

The Touring model comes as standard with automatic tailgate operation and a 40 : 20 : 40 split/folding rear seat backrest, which is available as an option for the Saloon. Among the highlights on the list of individual options allowing customers to adapt the interior to their requirements and tastes are – alongside sport seats and ambient lighting – the Harman Kardon surround sound system, an electrically operated glass roof for the Saloon and a panoramic glass sunroof for the Touring model.

Powertrain and driving experience. Greater electric range for plug-in-hybrid models and improved ride comfort.

The BMW 3 Series Saloon and Touring models are each offered in Ireland with a choice of three petrol engines featuring BMW TwinPower Turbo technology – including the exceptionally powerful six- cylinder in-line unit for the M340i models. All new BMW 3 Series Saloon and new BMW 3 Series Touring models come equipped with an eight-speed Steptronic transmission as standard, complete with shift paddles on the steering wheel for quick manual interventions in the gear selection process.

The engines available for the BMW 3 Series in Ireland produce outputs ranging from 184 hp up to the range topping M340i xDrive, with its six-cylinder in-line petrol engine producing 374 hp. The six-cylinder in-line petrol unit comes with mild hybrid technology for more dynamic power delivery and greater efficiency, with the 48V starter generator putting an extra 11 hp on tap.

New high-voltage battery for plug-in-hybrid models.

The plug-in hybrid BMW 330e Saloon and BMW 330e Touring models take electrification a step further, with drive technology comprising a four-cylinder petrol engine and an electric motor integrated into the eight-speed Steptronic transmission, which together generate a combined system output of 292 hp.

These latest plug-in-hybrid BMW 3 Series models boast even greater efficiency and a considerably longer electric range. This has been made possible by the switch to a new high- voltage battery with 19.5 kWh of usable energy. The product of fifth- generation BMW eDrive technology, it has a much higher energy density than the battery previously fitted in BMW 3 Series plug-in-hybrid models.

The new BMW Gen5 high-voltage battery represents a leap forward, bringing an improvement in all the relevant technical statistics. The high energy density at both cell and battery pack level combines with higher voltages to bring about a major increase in system efficiency. Although the high-voltage battery’s usable energy has nearly doubled, the amount of space in the interior and load compartment remains unchanged, as does fuel tank capacity.

These latest advances in battery technology open up greater scope for experiencing pure-electric driving pleasure in a BMW 3 Series, with the new BMW 330e Saloon offering electric range figures of 85 – 101 km, and the new BMW 330e Touring offering 83 – 91 km. This allows drivers to complete not only urban journeys and the daily commute with zero local emissions, but longer trips too.

More advanced charging technology is also on hand to help drivers use all-electric drive power as extensively as possible. The new charging unit supports three-phase AC charging at up to 11 kW, the first time that such a high rate has been available for a plug-in hybrid from BMW. This enables the high-voltage battery to be fully recharged from empty in 2 hours 15 minutes.

Chassis offers an even better blend of sportiness and comfort.

Both the BMW 3 Series Saloon and Touring have always set the standard for driving dynamics in their respective segments, and now the chassis technology found within the new BMW 3 Series range also benefits from further development work. The blend of sporting flair and ride comfort for which the 3 Series is renowned has been further refined across all model variants with a series of targeted updates. The stiffer mounting connecting the rear dampers to the body is just one of the measures used to achieve this.

Drivers will enjoy a notable increase in comfort across all driving situations – regardless of the road surface conditions and the selected driving mode – without any loss of the customary 3 Series dynamic prowess. This development work has also had a positive impact on acoustics when the car is handling peak forces triggered by the road surface. As a result, its handling has even greater overall precision, composure and controllability. The force needed to turn the steering wheel has been reduced in Comfort mode to achieve superior steering comfort in everyday driving.

The M Sport suspension is included as standard on M Sport models, with the Adaptive M suspension with electronically controlled dampers and variable sport steering is available as an option.

Advanced assistance systems for driving and parking.

A wide selection of assistance systems enhance comfort and safety when driving and parking in the new BMW 3 Series Saloon and new BMW 3 Series Touring. The front collision warning system with brake intervention, Cruise Control with brake function and the new Intelligent Speed Assistance function are some of the features that come as standard. The standout optional extra is Driving Assistant Professional, available as part of the Technology package and comprising the Steering and Lane Control Assistant and Active Cruise Control with Stop&Go function, plus automatic Speed Limit Assist, route speed control, traffic light recognition, the Evasion Assistant, Crossroads Warning with city braking function, Wrong-way Warning and Front Crossing Traffic Warning.

Besides Park Distance Control, the standard Parking Assistant also enables automated manoeuvring into and out of parking spaces, as well as featuring a Reversing Assist Camera and the Reversing Assistant. There is also the option of the Parking Assistant Plus with Surround View and Remote 3D View functions.

 
M340i models offer a powerful and distinctive character.

The sporting character of the new BMW 3 Series can be experienced in a highly concentrated format with the range-topping M340i models from BMW M GmbH. Featuring powerful six-cylinder in-line engines, a bespoke chassis set-up and signature M design cues both inside and out, the distinctive personality of these elite sporting models clearly shines through in both the driving experience and their looks. And there is now a new steering wheel and new seat upholstery to freshen up the cockpit.

M340i models feature a six-cylinder in-line petrol engine with 3.0 litre displacement and M-typical performance attributes. This engine’s healthy appetite for revs and instantaneous power delivery are the result of the latest M TwinPower Turbo technology and 48V mild hybrid technology, with an output of 11 hp which produces an electric boost effect. The straight-six power units are paired with an eight-speed Steptronic Sport transmission with an ultra-sharp shift action and the BMW xDrive all-wheel-drive system is also on hand as standard to enhance agility and traction.

The six-cylinder in-line petrol engine in the BMW M340i xDrive Saloon and BMW M340i xDrive Touring generates maximum output of 374 hp and peak torque of 500 Nm. M Sport suspension with variable sport steering, the M Sport differential and M Sport brakes are also included as standard to deliver the blend of dynamic longitudinal and lateral performance, precision and exhilaration at the wheel for which M models are renowned.

Individual look with M-specific design features.

The performance capabilities of these top models are clearly flagged by M-specific design features crafted to meet technical requirements in terms of aerodynamics and cooling air supply. These include the large air intakes in the front apron, along with the M exterior mirror caps in Black high-gloss and the rear apron with its prominently styled diffuser. The BMW M340i xDrive Saloon also sports a body-coloured M rear spoiler.

A mesh-design BMW kidney grille, exclusive 18-inch M light-alloy wheels and trapezoidal exhaust tailpipe trim further add to the individual appearance of the range-topping models. The M Sport Pro pack is also available for these models.

Modern sports car ambience in the cabin.

Inside the M Performance models, M-specific equipment details help to deliver a focused driving experience in a modern sports car ambience. Black sport seats in the new M Performtex upholstery are now fitted as standard, while there is also the option of M Sport seats covered in Vernasca leather that come in Black with blue contrast quilting.

A new version of the M leather steering wheel dials up the intensity of the performance experience with its flat-bottomed rim, red centre marker and contrast stitching in BMW M GmbH colours. Interior trim strips in the new Aluminium fine-brushed finish, M door sill trim, M pedals, an M driver’s footrest and M-specific graphics for the BMW Curved Display are further standard features that help to imbue the flagship sporting models with their distinctive personality.

The new BMW Operating System 8.5 and innovative digital services.

The latest version of the BMW iDrive display and control/operation system with QuickSelect is fitted in the new edition of the BMW 3 Series Saloon and BMW 3 Series Touring, enabling vehicle functions to be controlled intuitively and providing access to digital services. It is now based on BMW Operating System 8.5 and features a new-look home screen and QuickSelect rapid-access tech, bringing an improved menu structure that takes its cue from consumer electronics devices.

Working in tandem with the BMW Curved Display and BMW Personal Assistant, the new BMW iDrive is geared towards touch and natural voice control. The climate control functions, including the seat heating and – if fitted – the steering wheel heating, are also now controlled digitally.

BMW iDrive with QuickSelect allows functions to be selected directly from the home screen with rapid-access tech.

The BMW iDrive home screen now continuously displays the navigation system’s map view in a large format or another individually selectable view. The system’s QuickSelect functionality also paves the way for a flatter menu structure, enabling the driver to select the desired function directly from the home screen without any need to enter submenus.

On the driver’s side of the control display, there is a bar of widgets for accessing numerous functions, including media or mobile phone, which can be navigated by swiping vertically. Swiping a widget horizontally displays additional related information and settings options. The widget bar can be customised by installing new widgets, removing existing ones or changing their arrangement.

The home icon at the lower edge of the control display makes it possible to return to the home screen from any application with a simple tap. Icons for direct access to the climate control menu, All Apps menu and, if activated, Apple CarPlay^® and Android Auto^TM can also now be found next to the home icon.

Enhanced navigation with BMW Maps and Augmented View.

The BMW Maps navigation system forming part of the standard BMW Live Cockpit Plus in the new 3 Series range makes it easier to input destinations and can offer additional information while driving. Further new features include better usability of filters, a flatter menu structure with touch buttons shown directly on the map view and proactive route recommendations.

The optional BMW Live Cockpit Professional adds the BMW Head-Up Display and also the new Augmented View function. This supplements the navigation system’s map display by showing a live video stream of the driver’s view on the information display or control display and augmenting it with contextual real-time information. For example, at confusing junctions an animated directional arrow is integrated into the video image to help the driver take the correct turn-off for the planned route.

Individual user experience with the BMW ID and My BMW App.

The arrival of BMW Operating System 8.5 makes it even easier to personalise the user experience in the BMW 3 Series by simplifying the process for linking the vehicle with the driver’s BMW ID and My BMW App. Customers initially sign in to the vehicle with their BMW ID by scanning a QR code with their smartphone and the personal user profile is then imported automatically. Synchronisable settings are loaded and the key detected in the vehicle is associated with the BMW ID.

At the same time, the vehicle is added to the My BMW App – the universal interface that serves as a gateway to BMW’s digital ecosystem. It provides information on the vehicle’s status, its remaining range and any servicing and maintenance requirements. Depending on the car’s specification, it also enables access to various remote functions, such as locating the vehicle or locking and unlocking the doors. The optional Remote 3D View function gives drivers the ability to call up a three- dimensional live image of their vehicle’s immediate vicinity on their smartphone.

It is also possible to control the charging process for the plug-in-hybrid models from the My BMW App. This means that charging of the high- voltage battery can be started and stopped again either immediately or at a specified time and pre-conditioning can be activated remotely using a smartphone. The My BMW App also offers an overview of the charging history.

Drivers can also send destination addresses from their smartphone to the vehicle’s navigation system for route planning, or access the online BMW ConnectedDrive Store where upgrades and additional functions for the new BMW 3 Series can be initiated, purchased or extended over the air. The “My Trips” feature including Efficiency Trainer and monthly review provides the user with valuable data about distance travelled, consumption and average speed, as well as offering helpful tips for driving efficiently.

In addition to the vehicle’s built-in mobile SIM connectivity, customers can also use the Personal eSIM included in the new BMW 3 Series Saloon and new BMW 3 Series Touring as standard.

BMW M Performance Parts. Distinctive additions express the passion for motor sport.

In addition to the M Sport models and M Sport Pro package available from the factory, the BMW M Performance Parts range offer further scope for bringing even greater dynamic appeal to the appearance and driving properties of all the model variants.

These model-specific retrofit options from the Original BMW Accessories list were developed using the proven expertise of BMW M GmbH in motor sport. The aerodynamics and exterior components for the new BMW 3 Series Saloon and new BMW 3 Series Touring underscore the dynamic ability of the two models, as do the light-alloy wheels in the BMW M Performance Parts line-up.

ENDS

^{*All figures relating to performance, consumption, electric range and emissions are provisional. All the stated technical data including fuel consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected. **Electronically limited.
Fuel consumption, CO2 emission figures and power consumption were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. The figures are calculated using a vehicle fitted with basic equipment in Germany, the ranges stated take into account differences in selected wheel and tyre sizes as well as the optional equipment. They may change during configuration.  For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the "Manual on fuel consumption, CO2 emissions and power consumption of new cars", available at sales outlets, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/ .}

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

BMW Media:

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For further information, please contact:

Laura Condron | Corporate Communications & Events Manager | 086 047 7549 | Laura.Condron@BMW.ie

BMW has kicked off 2021 by scooping an impressive number of wins at the 43^rd annual What Car? Awards.

The BMW 3 Series, 4 Series and 5 Series were all recognised, as were the BMW X5 and X6, with a further nine awards for a range of models across the Best Buy categories, where MINI also snapped up two awards.

The BMW 330e secured the highly coveted Executive Car of the Year award, to add to the seven industry awards already collected in 2020.

Steve Huntingford, Editor, What Car?, said “The latest 3 Series has been our favourite executive car ever since it went on sale, but the specific magic of the plug-in hybrid 330e is in being all things to all drivers. It can run for up to 36 miles on electric power alone, which is enough for most commutes, but it's also great at shrugging off long motorway trips and displays an agility and sense of fun in corners that no rival can match”.

The recently launched BMW 4 Series won Coupé of the Year, with Huntingford praising the vehicle’s “perfectly balanced take on the dual nature that makes for a world-class sports coupé”, while the BMW 530e was named the title’s Luxury Car of the Year.

The BMW X5 xDrive 45e and X6 xDrive 30d were also successful, winning Luxury SUV of the Year and Coupé SUV of the Year respectively. Impressed with the X5 for its hybrid credentials, Huntingford commented, “When choosing a plug-in hybrid, it goes without saying that you want economy and cost-effectiveness, but if you don’t want to compromise on the finer things in life, the X5 xDrive45e is right up your street”.

Huntingford also praised the BMW X6 for being class leading, writing “without the X6, it’s doubtful the coupé SUV class would even exist, and the latest version moves the game on again”.

The honours continued with BMW securing nine Best Buy wins across its range of models, including Best Family Car Interior for the BMW 1 Series, Best Plug-in Hybrid to Drive for the BMW 330e and Best Estate Car to Drive for the BMW 3 Series Touring. The BMW 5 Series Touring was recognised as Best Estate Car Interior, BMW 4 Series took home Best Performance Car for Value and the BMW iX3, the brand’s first fully electric SUV, took home Best Large Electric SUV.

Numerous BMW SAV models were also recognised, with the BMW X7 winning Best Luxury SUV for big families, Best Plug-in Hybrid interior for the BMW X5 and the X3 winning Best Sports SUV for families.

MINI also enjoyed another successful year, securing two Best Buy wins: Best Small Car Interior and Best Convertible for Value for the MINI 3-Door Hatch and MINI Convertible.

Remarking on the win, Huntingford said “The latest MINI Convertible is one of the most affordable drop-tops you can buy but, crucially, it still feels every inch the premium product. Its interior is a particular highlight, because it’s packed with fashionable touches and there are quality materials everywhere you look. What's more, with the roof down but the windows up, you’re well isolated from wind bluster”.

The MINI Convertible remains the number one selling Convertible in the UK, with 3,416 sold in 2020.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2019 was € 7.118 billion on revenues amounting to € 104.210 billion. As of 31 December 2019, the BMW Group had a workforce of 126,016 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

For further information please contact:

Aisling Brogan | Corporate Communications & Events Manager | 086 014 6474 I aisling.brogan@bmw.ie