Munich. The BMW XM Label combines stupendous power and an advanced drive concept. Its M HYBRID system consists of a V8 with a peak output of 585 hp and an electric motor integrated into the eight-speed M Steptronic transmission delivering up to 197 hp. With a system output of 748 hp and a combined torque of 1,000 Nm, the BMW XM Label is the most powerful BMW M production model ever. It takes just 3.8 seconds to accelerate from 0 to 100 km/h and has an electronically limited top speed of 250 km/h. The optional M Driver’s Package increases this limit to 290 km/h. With its exhilarating performance and uncompromisingly extravagant design, the BMW XM Label enjoys maximum exclusivity in the luxury segment.

The most powerful BMW of all time sets new standards with its extrovert design while demonstrating why BMW M stands for “The Ultimate Driving Machine”. This is a view shared by world-famous British musician, techno and house DJ Carl Cox. In a joint project with BMW M, he has woven the sounds of the BMW XM – such as the powerful bass of the V8, the Welcome chime and the pop of the bonnet closing – into an aural celebration (Link). The result underscores Carl Cox’s passion for BMW M automobiles and is just as unique, extrovert and confident as the BMW XM itself.

New equipment options, increased charging rate.

The BMW XM Label now offers a wider range of additional options for customizing the exterior and interior. The optional BMW Individual Frozen Tanzanite Blue metallic exterior colour is now available, emphasizing the model's unique character. The BMW M kidney grille complete with accent line can be ordered in high-gloss Black. A new Welcome Light Animation makes the BMW XM Label look particularly impressive after dark. Standard equipment for the BMW XM Label now includes 22-inch light alloy wheels Double-spoke style 922 M Bicolour with mixed-size tyres. They replace the previous 21-inch wheels. A new option comes in the shape of the 23-inch M light alloy wheels style 1096 M in Black. 

BMW Individual Night Blue Merino Leather, featuring exclusive elements, is now available as a new option to create a particularly extravagant interior ambiance.Other new colour combinations for the interior of the BMW XM Label include BMW Individual Black Merino leather with exclusive elements and Vintage Coffee Brown interior surfaces as well as BMW Individual Silverstone Merino leather with Black interior surfaces. The high-quality comfort cushions matching the colour of the seat surfaces now come as standard for all BMW Individual leather merino upholstery. The charging rate of the BMW XM Label increases as well: the M HYBRID system’s Combined Charging Unit now enables AC charging at up to 11 kW.

The upgraded BMW XM Label will be unveiled on 14 June 2025 at the 24 Hours of Le Mans. BMW M Motorsport will be competing on the legendary French circuit with the BMW M Hybrid V8 in the FIA World Endurance Championship (FIA WEC).

Munich/Cannes. Glittering movie premieres, stars gracing the red carpet and a high-performance vehicle that looks like nothing else: this is the ##Cannes Film Festival## and yesterday it hosted the world premiere of the ##BMW XM Mystique Allure##. This one-off creation is based on the first high-performance sports car from ##BMW M GmbH## powered by the ##M HYBRID## drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel ##Naomi Campbell##, was designed using exclusive materials from the world of haute couture and has a unique soundtrack devised in cooperation with film score composer Hans Zimmer.

The BMW XM Mystique Allure is the latest product of the collaboration between BMW and Naomi Campbell. The partnership took its first steps last year with the “Dare to be You” launch campaign for the ##BMW XM##, which puts the confidence to be yourself and go your own way at centre stage.

The BMW XM Mystique Allure and Naomi Campbell: making a grand entrance at Cannes.

The 77th Cannes Film Festival was the ideal choice of setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French portside resort, Naomi Campbell presented the one-of-a-kind creation inspired by her to an audience of selected guests, before making her way in the car to the red carpet outside the Palais des Festivals et des Congrès. “Witnessing BMW's vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi. “I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

This is the third year in succession that BMW has stepped up as Official Automotive Partner of the Cannes Film Festival. And it will lay on an exclusive shuttle service of more than 200 vehicles – among them the all-electric BMW i7, BMW iX and BMW i5, and the plug-in-hybrid BMW XM – to give participants and guests at the event the experience of locally emission-free premium mobility.

First BMW designed with high-fashion materials.

The BMW XM Mystique Allure is the first vehicle in the brand’s history to be designed using materials from the high fashion industry. This unusual tie-up showcases the BMW XM in a whole new light: expressive, avant-garde – and stylish and luxurious in equal measure.

Inspired by Naomi’s favourite colour, the vehicle’s exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen metallic sequins casting hues ranging from intense violet to deep ultramarine.

The iridescent surfaces were created with precise handcraftsmanship and a fine eye for detail. They take their cues from the eye-catching geometric forms of the BMW XM and bring a special visual richness to the car’s extrovert aesthetic. The design of the BMW XM Mystique Allure provides a meeting point for high performance and haute couture, and paints a unique picture of progressive luxury that continues into the interior. All of the surfaces inside the car, including the M Lounge in the rear, are covered in purple velvet.

BMW IconicSounds Electric: exclusive driving sound from the collaboration with Hans Zimmer.

The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character also very much its own. At its heart is a bespoke adaptation of the BMW IconicSounds Electric developed as part of the collaboration between BMW Group Sound Design and film score composer Hans Zimmer.

The driving track created for the Naomi Campbell-inspired one-off projects the supreme confidence of the car’s exterior design onto the soundscape of locally emission-free driving. In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s outstanding performance and magnetic visual allure.

The BMW XM: the most powerful series-produced model from BMW M GmbH.

The BMW XM is the first model since the legendary BMW M1 to be conceived solely as a standalone high-performance car from BMW M GmbH. It blends dynamic potency with innovative luxury and an enticingly extravagant design composed of muscular proportions and powerful contours. Two-piece split headlight units, Iconic Glow contour lighting for the BMW kidney grille, accent bands along the sides of the car, light-alloy wheels up to 23 inches in size and the vertically stacked and hexagonally formed pairs of exhaust tailpipes integrated into the rear apron ensure the exterior of the XM has an inimitable visual presence.

The BMW XM is also breaking new ground with its M HYBRID system, which has made the XM the first high-performance car from BMW M GmbH to feature an electrified drive system. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO₂ classes: with discharged battery G; weighted, combined B), the plug-in hybrid model – with its maximum output of 550 kW/748 hp – is also the most powerful series-produced, road-legal car yet produced by BMW M GmbH.

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Official fuel consumption, CO₂ emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras
Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.
Further information on official fuel consumption figures and specific CO₂ emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen and den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO₂ emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.

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Munich/Cannes. BMW has signed up as Official Automotive Partner of the Cannes Film Festival for the third year in a row. This means visitors to the festival will once again be able to enjoy an exclusive shuttle service featuring luxury vehicles from the premium carmaker’s current range. BMW is also using its Cannes spotlight for a special vehicle presentation. Following the successful world premiere of the BMW Films production The Calm last year, BMW will now introduce a one-off creation based on the BMW XM as part of the creative collaboration with British supermodel Naomi Campbell.

Now in its 77th year, the prestigious Cannes Film Festival will once again attract a plentiful cast of filmmakers, actors and cinema lovers from all over the world to the Côte d’Azur on 14 – 25 May 2024. But the presentation of the coveted Palme d’Or is not the only show in town; during the festival, heads increasingly turn towards the lifestyle chic and glamour of the Croisette and many other Cannes hotspots. For premium brand BMW, the event therefore provides the ideal stage on which to exhibit its latest luxury-segment models to a discerning international audience.

To this end, organisers and guests alike will have locally emission-free premium mobility at their disposal. The exclusive fleet of shuttles chauffeuring the stars and VIPs over the roads around the Palais des Festivals et des Congrès will also be available to the festival organisers and some of its Official Partners. It includes more than 200 vehicles, among them the all-electric BMW i7, BMW iX and BMW i5, plus the BMW XM with plug-in hybrid drive system.

Creative collaboration with Naomi Campbell produces one-of-a-kind result.

BMW has extended the partnership with Naomi Campbell that it launched last year. The latest product of this creative collaboration is the BMW XM Mystique Allure. Inspired by the supermodel, this unique take on the XM will make a very special appearance in Cannes on 15 May.

The collaboration took its first steps last year with the “Dare to be You” launch campaign for the BMW XM. Alongside her successful catwalk career, Naomi Campbell has also established herself as an actor and creative visionary, and has become one of the most influential figures on the global fashion scene. Her commitment to increasing diversity in the industry has made her a standard-bearer for the next generation of up-and-coming talent in the creative and fashion worlds.

The BMW XM and Naomi Campbell: trailblazers specialising in visual extravagance.

An enduring pioneering spirit and the ability to project poise and confidence are attributes shared by Naomi Campbell and the BMW XM. With its iconic design language, an interior permeated by high comfort and the M HYBRID drive system making its debut in a series-produced model, the BMW XM creates a whole new level of connection between luxury and high performance.

The plug-in hybrid system’s electric motor teams up with either a muscular six-cylinder in-line engine or punchy petrol V8, depending on the model variant. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO₂ classes: with discharged battery G; weighted, combined B), the plug-in hybrid model is the most powerful series-produced, road-legal car yet produced by BMW M GmbH.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

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The BMW XM Label Red responds to the needs and desires of a global target group of individualists – customers with a taste for extrovert lifestyle and a passion for ultimate performance in a car reaching beyond traditional conventions. Production will begin in August 2023 at BMW Group Plant Spartanburg in the USA. Scheduled for the same timeframe is an exclusive edition of the range-topping model limited to 500 examples and featuring an exterior paint finish in BMW Individual Frozen Carbon Black metallic.

The BMW XM Label Red will celebrate its world premiere at the Auto Shanghai international motor show in April 2023. China is one of the most important sales regions for the BMW XM Label Red, alongside the USA and the Middle East. It can be ordered from dealers from 28 April 2023.

M HYBRID system with top-level and precisely judged performance.

The M HYBRID system in the BMW XM Label Red demonstrates the intoxicating effect of drive system electrification in high-performance models from BMW M GmbH in impressive style. The precisely honed interplay of the electric motor and V8 engine ensures an instantaneous delivery of power that then builds emphatically and continues unabated into the highest reaches of the rev range. This combination of combustion engine and electric motor matches the drive concept of the new BMW M Hybrid V8 endurance racing car, which made a successful debut in the 24 Hours of Daytona race in the North American IMSA series this year and is set to line up in events including the 24 Hours of Le Mans in 2024.

With a system output increased to 550 kW/748 hp, the new top-of-the-line model outperforms the standard BMW XM produced since December 2022 by 70 kW/95 hp. System torque is up by 200 Nm (147 lb-ft) and now peaks at 1,000 Nm (737 lb-ft). Power is channelled to the road by the M xDrive all-wheel-drive system. In conjunction with a model-specific composition of chassis technology and fast-acting, high-precision powertrain and chassis control, this creates a unique performance experience with dynamism and agility at a whole new level.

V8 engine with cutting-edge M TwinPower Turbo technology and classical high-revving character.

The M HYBRID system of the BMW XM Label Red blends the future-focused virtues of electrification with the traditional qualities of a high-revving eight-cylinder combustion engine with M TwinPower Turbo technology. The latest generation of the V8 stands out with its extremely rapid power delivery, increased efficiency and minimised emissions. As well as a cross-bank exhaust manifold, it also features a reinforced crankshaft drive, turbocharging with an electrically controlled blow-off valve, upgraded oil supply and optimised oil separation.

In the BMW XM Label Red, the V8 makes an even greater contribution to the system output generated in tandem with the electric motor. It produces its maximum output of 430 kW/585 hp at 5,600 rpm. Peak torque is 750 Nm (553 lb-ft) – an increase of 100 Nm (74 lb-ft) over the version of the engine in the standard BMW XM – and is on tap across an extremely wide rev band from 1,800 to 5,400 rpm.

With two electronically controlled and continuously adjustable flaps, the sports exhaust system of the BMW XM Label Red provides an emotionally rich accompaniment to the engine’s power delivery with a vibrancy and energy not normally associated with an eight-cylinder unit. The engine sound therefore has a very distinctive quality, as do the two pairs of dual tailpipes, with the individual pipes arranged one above the other.

Instantaneous power delivery: electric motor with innovative pre-gearing stage.

Like the V8 engine, the electric motor of the M HYBRID system also employs innovative technology to deliver a noticeable increase in pulling power. The permanently excited synchronous motor is integrated into the eight-speed M Steptronic transmission together with its power electronics and, in the now familiar style of electric motors, responds to just slight movements of the accelerator with instantaneous power delivery.

The electric motor contributes up to 145 kW/197 hp to the maximum system output of the BMW XM Label Red and develops nominal torque of 280 Nm (206 lb-ft). A pre-gearing stage patented by BMW is used to increase the torque produced by the motor to an effective maximum of 450 Nm (332 lb-ft) at the transmission input for the motor. In this way, the compact motor is able to provide the sort of torque boost that could normally only be achieved using a far larger and heavier unit.

The improved build-up of power resulting from the pre-gearing stage between the electric motor’s rotor and the transmission’s input shaft can be clearly felt, both when accelerating off the line and when putting in a quick burst of speed. Combined with the optimised power delivery of the V8 engine and its high-revving character, this produces performance of rare authority and composure. The BMW XM Label Red needs just 3.8 seconds to sprint from 0 to 100 km/h (62 mph). Its top speed is electronically limited to 250 km/h (155 mph), but rises to 290 km/h (180 mph) on cars with the optional M Driver’s Package.

As well as providing an electric boost effect under acceleration, the electric motor also performs a supporting role under steady loads, helping to increase the efficiency of the combustion engine. This gives the BMW XM Label Red average petrol consumption of 1.7 – 1.6 litres per 100 kilometres (166.2 – 176.6 mpg imp) in the WLTP test cycle, combined electric power consumption of 34.5 – 33.0 kWh per 100 kilometres and CO₂ emissions of 39 – 35 grams per kilometre.

Powerful high-voltage battery, BMW IconicSounds Electric, Combined Charging Unit and predictive heat management.

The motor draws its energy from a high-voltage lithium-ion battery integrated into the underbody area, which is a product of fifth-generation BMW eDrive technology. The lithium-ion battery stands out with its high energy density at a cell and battery pack level. It provides a constant flow of power across a wide temperature range and even under the heavy loads brought by a particularly sporty driving style. It has a usable energy content of 25.7 kWh. Together with the electric motor’s excellent efficiency and the system of intelligent energy management, this enables an electric range of 75 – 83 kilometres (47 – 52 miles) in the WLTP cycle.

The BMW XM Label Red can therefore complete not only journeys around town but also cross-country routes locally emission-free and almost silently. The top speed achievable in pure electric mode is 140 km/h (87 mph). The power delivery of the electric motor also gains a soundtrack of its own, in the form of the BMW IconicSounds Electric developed as part of a collaboration between the BMW Group and film score composer Hans Zimmer.

The Combined Charging Unit of the M HYBRID system enables AC charging at up to 7.4 kW. This means the high-voltage battery can be replenished from zero to 100 per cent charge in 4.25 hours. Predictive heat management reduces charging times by judiciously warming or cooling the battery. Supplied as standard are both the Flexible Fast Charger for use with domestic or industrial sockets and the charging cable Professional. This mode 3 cable for topping up at public charging stations can be kept in a suitably stylish and exclusive weekend-type bag and secured in the boot area using a crash-protective carabiner-belt combination.

Supreme traction, captivating performance: M xDrive and M Sport differential.

The M xDrive all-wheel-drive system channels the power generated by the combustion engine and electric motor between all four wheels precisely, quickly and as required at all times. The system has a rear-biased setup, which enhances the agility of the BMW XM Label Red and is particularly pronounced in 4WD Sport mode. When the DSC (Dynamic Stability Control) system has been fully disengaged, the traction-optimised 4WD Sand mode – conceived specifically for driving over dunes and similar surfaces – can be activated via the M Setup menu.

Building on the work of the M xDrive system is an electronically controlled differential lock in the rear axle, which further enhances traction, agility and directional stability. The M Sport differential brings a need-based and fully variable distribution of drive torque between the left and right rear wheels.

Model-specific chassis tuning, integrated transverse dynamics management.

The most powerful road-legal BMW M car ever made impresses not only with the unique power delivery of its M HYBRID system, but also with the breadth of its driving attributes, which enthral and delight time after time. The BMW XM Label Red rises to every challenge with unshakable poise and assurance, whether demonstrating its manifestly sporty performance credentials, cruising along in leisurely fashion (with zero local emissions if desired), inviting its occupants to relax in comfort on long trips or venturing off road. The car’s sophisticated chassis technology gives it an extraordinary spread of attributes, from dynamism to long-distance comfort, and is adapted to the bespoke performance characteristics of the drive system with the precision for which BMW M models are renowned.

Standard equipment for the BMW XM Label Red includes adaptive M suspension Professional – featuring electronically controlled dampers and active roll stabilisation with Active Roll Comfort to eliminate body roll on one side of the vehicle – and Integral Active Steering. The M Sport braking system comprises six-piston, fixed-calliper brakes at the front and single-piston, floating-calliper units at the rear. It teams with the latest-generation integrated braking system, which ensures the stopping power generated by recuperation and the friction brake is combined with great precision, and which also presents the driver with two pedal feel settings.

Like the M xDrive all-wheel-drive system, the M Sport differential, active roll stabilisation and the steering’s control systems, the near-actuator wheel slip limitation tech integrated into the engine management and the Performance Control function are networked with the central transverse dynamics management. The integrated application of all powertrain and chassis systems together with the fine-tuning carried out on varying types of road – from urban driving to country roads and motorways – with the help of BMW M GmbH’s racing expertise has resulted in a well-resolved driving experience in every situation and with every configuration.

Extroverted design with exclusive details.

Stylistically as well as technically, the BMW XM Label Red takes the first model since the legendary BMW M1 to be conceived solely as a high-performance car from BMW M GmbH into even more exclusive territory. The muscular proportions of a dynamic Sports Activity Vehicle converge with an extrovert exterior design featuring large surfaces, clear lines and a front-end look reserved for luxury-class BMW models. And added to the mix here are design accents underscoring the singular character of the BMW XM Label Red as a car focused on achieving the highest peaks of performance.

The distinguishing features of the performance-maximising XM variant include an accent band in Toronto Red metallic, although a black accent band also can be specified. The use of red also extends to the model badges and the wheel inserts. The BMW XM Label Red is fitted as standard with 21-inch light-alloy wheels. The surrounds for the BMW M kidney grille and diffuser elements come in Black high-gloss.

The spectrum of exterior paint shades available for the new model comprises one solid and eight metallic variants. Customers can also choose from more than 50 BMW Individual special paint finishes, including the new BMW Individual Urban Green, BMW Individual Petrol Mica metallic, BMW Individual Anglesey Green metallic and BMW Individual Sepia metallic. The new BMW Individual Visualizer (at https://individual.bmw-m.com/) is available for the first time from the start of orders for the BMW XM Label Red to help customers with the paint selection process. The car is depicted extremely realistically in the paint finish selected by the customer against the backdrop of BMW M Town. Here, it can be viewed from various angles and with the aid of 360-degree video.

The limited-edition variant of the BMW XM Label Red – only 500 examples of which will be released globally – maximises the exclusivity factor with even more expressive styling. Toronto Red metallic for the BMW M kidney grille surround and rear diffuser insert create additional design cues that combine with a body paint finish in BMW Individual Frozen Carbon Black metallic. The contrast of the gloss colour accents against shimmering matt surfaces ensures the exterior of the BMW XM Label Red has a particularly enthralling effect.

A black/red colour scheme also brings a visually appealing and sporting flavour to the interior of the BMW XM Label Red. The distinctive three-dimensional headliner and the trim for the body pillars have black surfaces. Red is used to bring an extra sense of exclusivity to the diamond-shaped upper sections of the backrests and the integrated head restraints of the seats for the driver and front passenger and the outer rear seats. This is complemented by red contrast stitching for the black surfaces of the seats, instrument panel, door trim and centre console, and the likewise red accents for the air vents. Among the other exclusive features of the BMW XM Label Red interior are a red “XM” badge below the control display and an interior trim strip in Carbon Fibre satin effect with red and blue accent threads highlighting this as an M car. Inside the limited-edition variant of the Label Red, customers will find a plaque below the control display reading “1 of 500”.

Sports car cockpit with BMW Curved Display; M Lounge in the rear.

M multifunction seats, knee pads, M-specific content on the BMW Curved Display and the standard-fitted BMW head-up display, the signature M gear selector lever and an M-specific control panel on the centre console are the headline features of a sports car-style cockpit optimised to deliver a richly engaging performance experience on board. The M Hybrid button is used to select the desired operating mode for the drive system, while the Setup button provides direct access to the configuration of the powertrain, chassis, steering, braking system and M xDrive, as well as allowing the level of brake energy recuperation to be adjusted. The M leather steering wheel has trim elements in Black Chrome, plus M buttons and gearshift paddles with carbon inlays whose plus and minus symbols are in red. An exclusive special feature of the BMW XM Label Red is the symbol identifying Boost Mode on the left-hand shift paddle.

A generous feeling of space, high-quality materials and extravagant design transform the rear of the BMW XM Label Red into an exclusive M Lounge. Optionally heated backrests that extend well into the sides of the cabin and cushions in Merino leather with red contrast stitching and an “XM” badge offer passengers luxurious levels of comfort. The sculptural headliner is quite unique with its three-dimensional prism structure, photo mount-style border and 100 LED units for illumination. Ambient lighting, four-zone automatic climate control, the Harman Kardon Surround Sound System and the Travel & Comfort System are all standard features too, while the options list includes the Bowers & Wilkins Diamond Surround Sound System with 1,475-watt amplifier and four additional speakers in the roof area.

Advanced driver assistance systems; BMW Live Cockpit Professional as standard.

The BMW XM Label Red offers customers a wide selection of advanced systems for automated driving and parking. Among the technologies fitted as standard is the Driving Assistant, which comprises Front Collision Warning, Lane Departure Warning including lane return with steering assistance, the Evasion Assistant, Alertness Assistant and the Speed Limit Info system. The optional Driving Assistant Professional brings Active Cruise Control with Stop&Go function together with features such as the Steering and Lane Control Assistant, traffic light recognition, automatic Speed Limit Assist and Active Navigation.

Parking Assistant Plus is also part of standard specification. Alongside, the Reversing Assistant, this system adds Parking View, front and rear Panorama View and 3D View to the repertoire of functions.

The BMW XM Label Red comes as standard with the BMW Live Cockpit Professional, which brings with it the latest generation of the BMW iDrive multi-sensory vehicle experience, here based on an M-specific version of BMW Operating System 8. With the fully digital screen grouping and the BMW Intelligent Personal Assistant, the new BMW iDrive has been deliberately geared towards touch control and gesture control as well as dialogue using natural language.

The BMW Live Cockpit Professional also includes the cloud-based BMW Maps navigation system. The optional BMW Digital Key Plus enables customers to lock and unlock the BMW XM Label Red using their Apple iPhone by means of security-enhanced ultra-wideband (UWB) radio technology. Smartphone integration for Apple CarPlay® and Android Auto™, the personalised BMW ID functionality and an eSIM designed for 5G mobile technology are also available for use.

Dubai. BMW Group Middle East launched the BMW XM for the first  time ever in the region, in partnership withits official importers across the Middle East. Revealed at an electrifying event in Dubai, the XM represents a fresh interpretation of the Sports Activity Vehicle (SAV) created out of the ground-breaking fusion of the high-performance BMW M and progressive plug-in hybrid technology.

The first BMW M original since the BMW M1, the all-new BMW XM is the automotive group’s latest offering in celebration of BMW M’s 50^th anniversary, featuring the newly developed M HYBRID drive system, an extravagant design and progressive luxury ambience. Ideally suited for the terrain and the driving conditions in the Gulf and the Middle East, the BMW XM comes with 4WD Sand mode, conceived specifically for navigating terrain on and off the road.

Commenting on the launch, Dr. Hamid Haqparwar, Managing Director BMW Group Middle East, said:

“We are thrilled to launch the all-new BMW XM here in region.  This model is truly made for the Middle East, with the all-new M xDrive system ideal for navigating this region’s terrains. Our clients have been requesting a luxury M Sports Activity Vehicle and we’ve answered them with the BMW XM. Since announcing the XM last year, we’ve seen incredible interest in the region and are expecting the model to be highly successful in the Middle East. We are confident that the BMW XM will open up the M experience to new target groups in the high-performance segment.”

The M HYBRID drive system in the BMW XM delivers an overall output 653 hp and is underpinned by a high-revving V8 engine with cutting-edge M TwinPower Turbo technology. The 4.4-litre engine is assisted by an electric motor integrated into the eight-speed M Steptronic transmission, delivering a maximum overall torque of 800 Nm.

The BMW XM sprints from 0 to 100 km/h in 4.3 seconds, accompanied by an energy-charged soundtrack amplified by hexagonal dual tailpipes arranged one above the other for the first time on a BMW M model. Uniquely, the BMW IconicSounds Electric developed in a collaboration with Hollywood music legend Hans Zimmer creates a suitable backing track for the electric motor’s power delivery.

The intelligently managed interplay between engine and motor delivers a well-resolved performance experience worthy of the M badge in all driving situations. The M Hybrid button on the centre console of the BMW XM can be used to select one of three operating modes, including an ELECTRIC setting for cruising with zero local emissions at speeds of up to 140 km/h and over a maximum distance of 88 km in the WLTP cycle. The one-piece BMW Curved Display also delivers information seamlessly for a world of connectivity at customers’ fingertips with a touch-capable 14.9” Control Display.

While the iconic front pays homage to BMW’s luxury heritage with the “Iconic Glow” illuminated kidney grille, the highly distinctive shape of the XM is complemented by 23” light alloy wheels and an exclusive accent band in Night Gold. Standard interior specification includes M multifunction seats and knee pads, along with a generous feeling of space and extravagant design that transform the rear of the BMW XM into an exclusive M Lounge.

The first ever BMW XM is available for sale in authorised BMW showrooms across the region. Find out more at www.bmw-me.com.

Munich. Its expressive design still remains hidden under camouflage foil, its athletic proportions are already perceptible, and the extreme performance characteristics of the new BMW XM make every test drive an experience even for seasoned professionals. Within the framework of driving dynamics testing, BMW M GmbH's first high-performance car with electrified drive is currently completing the final phase of its series development process. Just a few months after the presentation of the BMW Concept XM, prototypes of the production model are demonstrating the high level of maturity of their drive and suspension technology in an intensive test programme. The BMW XM is ready to redefine high performance, luxury and sovereignty.

Following the all-electric Performance models BMW i4 M50 (combined power consumption: 22.5 – 18.0 kWh/100 km according to WLTP, CO₂ emissions: 0 g/km; data according to NEDC: – ) and BMW iX M60 (combined power consumption: 24.5 –21.9 kWh/100 km according to WLTP, CO₂ emissions: 0 g/km; data according to NEDC: – ), the BMW XM presents another facet of e-mobility within the high-performance car segment with the first M hybrid drive system. A newly developed V8 petrol engine combined with an electric drive mobilises a system output of 480 KW/650 hp. Combined torque is 800 Nm. With sovereignty at all times, power is effectively transferred to the road via the first hybrid-specific M xDrive four-wheel drive system, which is extremely spontaneous.

The countdown to the world premiere of the BMW XM perfectly accompanies the anniversary activities marking the 50th anniversary of BMW M GmbH. In December 2022,  series production will commence at the US BMW Group Spartanburg plant. "With the debut of the BMW XM at the end of our anniversary year, we are looking into the future, where BMW M will continue to break with conventions and push boundaries," says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH. "Electrification gives us new opportunities to demonstrate that unmistakable M feeling in a fascinating way and transfer it to the road. Regardless of their drive technology, our performance and high-performance cars will continue to possess an unmistakable and authentic M character in the future."

For their test drives on public roads, the development and test engineers established an exceptionally demanding and varied route profile. The intelligently controlled interaction of the new eight-cylinder engine and the particularly powerful electric motor can thus be tested and refined in detail under a wide range of conditions: from intermediate sprints on the motorway to winding country roads and stop-and-go traffic in the city. Steep mountain passages and narrow serpentines offer the ideal terrain to demonstrate the driving dynamics potential of the M xDrive system, including the electronically controlled differential lock in the rear axle transmission.

With an electric range of around 80 kilometres according to WLTP (estimated 30 miles EPA range, not an official EPA value) the new BMW XM can also be driven not only within built-up areas but also over longer distances in a virtually silent and locally emission-free cruising mode. The spontaneous reactions of the electric motor to every movement of the accelerator pedal are intensely perceptible. In Electric mode, its instantaneous power delivery ensures dynamic acceleration, for example when starting off at traffic lights or exiting a town.

The fact that the new BMW XM was designed as a pure BMW M automobile is also evident from its almost perfect 50: 50 axle-load distribution and its suspension technology. The new BMW XM is equipped with an Adaptive M Professional suspension as standard. This also includes a model-specific version of the springs and the electronically controlled shock absorbers as well as – for the first time in a BMW M automobile – an electromechanical roll stabilising system with 48-volt technology. With the additional Active Roll Comfort function, it reduces rolling movements due to uneven road surfaces on one side. At the same time it actively adjusts the body height on the corresponding side of the vehicle. Integral Active Steering is also part of the standard equipment of a BMW M automobile for the first time and promotes agility and cornering dynamics as well as driving stability when changing lanes.

With this combination, a model-specific M brake system and the latest generation of the integrated brake system, as well as optional M light-alloy wheels up to 23 inches in size, the new BMW XM offers handling that can be precisely controlled even in highly dynamic driving situations. It also excels through supreme day-to-day and long-distance comfort. The optimum balance between performance and ride comfort is achieved in the intensive testing programme under everyday conditions. The experienced developers aboard the pre-production model accurately record how the suspension systems react to ruts, bumps or dirty stretches of road and how confidently sudden changes of direction, spontaneous lane changes or long downhill stretches with high deceleration requirements are mastered. As part of the integrated application of all drive and suspension systems, their fine-tuning ensures that the combustion engine and electric motor as well as all suspension components and control systems of the BMW XM constitute a perfectly coordinated overall package for a new form of typical M performance.