Start signal for the first Sports Activity Coupe (SAC) with plug-in hybrid drive in the compact segment. The new BMW X2 xDrive25e offers a unique combination of extrovert design, versatile sportiness and electrified drive technology. Market launch in July 2020, price: from 47.250 Euro.

Ongoing commitment to the BMW Group's electrification strategy. Already four BMW X models with plug-in hybrid drive on offer. The model range of the BMW X2 represents the Power Of Choice approach in the premium compact segment: Drive portfolio ranges from efficient three-cylinder gasoline and modern four-cylinder diesel engines, new plug-in hybrid systems to the BMW X2 M35i with a peak output of 225 kW/306 hp.

The new BMW X2 xDrive25e features the fourth and latest generation of BMW eDrive technology developed for the plug-in hybrid models. An electric motor generating an output of 70 kW/95 hp and a high-voltage battery with a gross energy content of 10.0 kWh enable an all-electric range of up to 57 kilometres in the legal EU test cycle.

Together, the 3-cylinder combustion engine, which delivers torque to the front wheels, and the electric motor powering the rear wheels produce a system output of 162 kW/220 hp and create a hybrid all-wheel drive configuration. The new BMW X2 xDrive25e sprints from a standing start to 100 km/h in 6.8 seconds.

The new BMW X2 xDrive25e offers attractive new design and equipment features which are also available for the conventionally powered variants of the compact-sized SAC model. New front design with taut surfaces and without fog lights, new exterior colour Phytonic Blue metallic.

Standard LED headlights now with integrated bad weather light. Also new: Business package including real-time traffic information.

Extensive range of BMW Charging increases comfort when charging the new BMW X2 xDrive25e enabling the driver to conduct the main share of everyday travel locally emissions-free with the electric motor alone. Optional BMW i Wallbox allows complete charging of the fully discharged high-voltage battery in 3.2 hours. BMW Charging card offers convenient access to the world's largest network of public charging stations.

The new BMW X2 xDrive25e enables electric driving in three operating modes. In the AUTO eDRIVE standard setting, the intelligent drive system ensures optimum interaction between the two power units in all driving situations. The MAX eDrive mode can be activated for maximum use of the electric drive up to a speed of 135 km/h. The SAVE BATTERY mode enables the driver to save battery capacity for later use when driving in purely electric mode.

Model-specific harmonisation of the body structure and chassis for the new BMW X2 xDrive25e. Storage space is fully available in primary use due to the positioning of the high-voltage battery underneath the rear seat bench. Unlimited variability thanks to folding backrests with a split of 40:20:40. Luggage compartment capacity can be increased from 410 to 1,290 litres.

Standard equipment including 17-inch alloy wheels, two-zone climate control, auxiliary air conditioning and hybrid-specific readouts on the Control Display. The new BMW X2 xDrive25e can be ordered in Advantage, Advantage Plus, M Sport and M Sport X trims and virtually all options of the conventionally powered BMW X2 are available for the plug-in hybrid model.

Munich. The BMW Group is consistently driving its electrification strategy forward and presents new plug-in hybrid models for an especially popular and dynamically growing vehicle category. In the new BMW X1 xDrive25e and the new BMW X2 xDrive25e, the intelligently controlled interaction between a fuel combustion engine and an electric motor as well as locally emissions-free travel can be experienced in the Sports Activity Vehicle (SAV) and Sports Activity Coupe (SAC) premium segment starting in 2020. A highly efficient electric drive and a latest-generation lithium-ion battery enable an electrically powered range of up to 57 kilometres* in the two new plug-in hybrid models. With an average fuel consumption of 2.1 to 1.9 litres per 100 kilometres* and CO2 emissions between 48 and 43 grams per kilometre* for the BMW X1 xDrive25e and 2.1 to 1.9 litres per 100 kilometres* and between 47 and 43 grams per kilometre* for the BMW X2 xDrive25e, both models set a benchmark within their competitive fields. Combined power consumption of the BMW X1 xDrive25e is 14.3 to 13.8 kWh per 100 kilometres*, the corresponding values of the BMW X2 xDrive25e are 14.2 to 13.7 kWh per 100 kilometres*. The hybrid specific all-wheel drive with its fast and precise distribution of power between the front and rear wheels delivers a high level of driving pleasure and thrilling agility.

The two plug-in models are an extension to the wide range of BMW models in the premium compact segment of SAV and SAC vehicles. In addition to numerous variants featuring extremely efficient petrol and diesel engines, models with electrified drive will be on offer for the first time. Thus, the portfolio will include in addition to economical entry models with a 3-cylinder combustion engine also the new plug-in hybrid models and the BMW X2 M35i (combined fuel consumption: 7.1 – 6.8 l/100 km; combined CO2 emissions: 163 – 154 g/km*), the extremely athletic top model with a maximum output of 225 kW/306 hp. With the extension of its range in the premium compact segment the BMW Group’s model offensive is gaining further momentum in the area of plug-in hybrid models. The current selection comprises the MINI Cooper SE Countryman (combined fuel consumption: 2.1 – 1.9 l/100 km; combined power consumption: 13.9 – 13.5 kWh/100 km; combined CO2 emissions: 47 – 43 g/km*), the BMW 225xe Active Tourer (combined fuel consumption: 1.9 l/100 km; combined power consumption: 13.5 kWh/100 km; combined CO2 emissions: 42 g/km*), BMW 3 Series and BMW 5 Series models and plug-in hybrid luxury sedans of the BMW 7 Series. In future, four BMW X models with plug-in hybrid drive will also be available. As a pioneer in electric mobility BMW intends to have more than one million vehicles with electrified drive on the road by the end of 2021. By 2021, 25 percent of the vehicles sold by the BMW Group in Europe will feature an electric drive. By 2025 this figure is scheduled to reach 33 percent and 50 percent by 2030. The BMW Group plans to extend their portfolio by additional 25 electrified vehicles by 2023.

The plug-in hybrid system of the new BMW X1 xDrive 25e and the new BMW X2 xDrive25e consists of a 1.5 litre 3-cylinder petrol engine with BMW TwinPower Turbo Technology and an electric drive specially developed for this model. It is taken from the eDrive technology modular system of the BMW Group. The petrol engine mobilises a peak output of 92 kW/125 hp and a maximum torque of 220 Newton metres. It transfers its power to a 6-speed Steptronic transmission and drives the front wheels. The electric motor generates an output of 70 kW/95 hp and delivers 165 Nm of torque to the rear wheels via a single-speed transmission. This makes for a hybrid specific all-wheel drive, which gives both models a unique level of agility in their competitive fields delivering hallmark SAV and SAC driving pleasure. The highly responsive power delivery of the electric motor, which delivers its full torque spontaneously from standstill, enables the driver to react extremely quickly to changing driving conditions. In addition, the position of the electric motor above the rear axle contributes to the harmoniously balanced axle load distribution of the new BMW X1 xDrive25e and the new BMW X2 xDrive25e. In conjunction with the intelligently controlled interaction between the two power units, it provides maximum driving stability, ride comfort and dynamic response.

Together the combustion engine and electric motor produce a system output of 162 kW/220 hp. The maximum system torque of both drive units is 385 Nm. The new BMW X1 xDrive25e accelerates from 0 to 100 km/h in 6.9 seconds. The new BMW X2 xDrive25e does the 0 to 100 km/h sprint in 6.8 seconds. In addition, the electric boost provided by the drive system ensures additional safety reserves and intense sporty flair when overtaking on country roads, for example. The top speed of the new BMW X1 xDrive25e is 193 km/h. Maximum speed of the new BMW X2 xDrive25e is 195 km/h.

With the very latest high-voltage battery cell technology, the new BMW X1 xDrive25e and the new BMW X2 xDrive25e possess generous reserves of electrical energy enabling the driver to conduct the main share of everyday travel locally emissions-free with the electric motor alone. The latest-generation lithium-ion battery has a gross energy content of 10 kWh. This allows for an electrically powered range of between 54 and 57 kilometres* in the BMW X1 xDrive25e (between 55 and 57 kilometres* in the new BMW X2 xDrive25e). The high-voltage battery can be charged at conventional household sockets using the standard-equipment charging cable. An empty battery can be fully charged in around five hours in this way. It only takes 3.8 hours for the battery to reach 80 percent of its total capacity. Using a BMW i Wallbox, the relevant charging operation from 0 to 100 percent takes less than 3.2 hours. 80 percent of total capacity is already reached after 2.4 hours. The charging socket is located under a separate flap on the front left side wall of the car.

The driver can use the eDrive button on the centre console to influence the drive system’s operating mode. In the AUTO eDRIVE standard setting, the intelligent drive system ensures optimum interaction between the two power units in all driving situations. Navigation data is also used to manage the plug-in hybrid system to increase both efficiency as well as driving pleasure. When navigation guidance is activated, the anticipatory energy management can also take into account the route profile for controlling the drive system. The MAX eDrive mode can be activated for maximum use of the electric drive. In this mode, the new BMW X1 xDrive25e and the new BMW X2 xDrive25e reach a top speed of 135 km/h. In addition there is also the SAVE BATTERY mode. It enables the driver to maintain the charging state of the high-voltage battery while driving or to increase it by means of recuperation. In this way battery capacity can be saved for later use when driving in purely electric mode in the city for example. The driving experience switch can be used independent of the drive mode. In the new BMW X1 xDrive25e and the new BMW X2 xDrive25e, the driver can use this to activate the COMFORT, SPORT and ECO PRO modes in order to influence the drive and suspension functions as well as to operate the electrically powered comfort systems.

Due to a long electric range and low CO2 emissions, the new BMW X1 xDrive25e and the new BMW X2 xDrive25e (depending on equipment) meet the criteria which have been stipulated for the classification as an electric vehicle in Germany and the associated preferential treatment in public road traffic. In addition, it also qualifies for reduced company car taxation in Germany. Only half the gross list price is used as a basis when calculating the monetary benefit from private use of the company car.

The new BMW X1 xDrive25e and the new BMW X2 xDrive25e feature acoustic pedestrian protection as standard. When driving electrically at speeds of up to 30 km/h, an unmistakable sound designed specifically for electrified BMW models is generated to alert other road users to the approaching car without impairing the acoustic comfort of the vehicle occupants. In addition, the standard equipment of the two compact BMW X models with plug-in hybrid drive also includes 17-inch light alloy wheels, 2-zone automatic air conditioning as well as auxiliary air conditioning. The interior can be pre-conditioned remotely via BMW Connected using a smartphone. The new BMW X1 xDrive25e is available as Advantage, Sport Line, xLine and M Sport models. For the new BMW X2 xDrive25e customers can choose from the following models: Advantage, Advantage Plus, M Sport and M Sport X. In addition to the respective equipment packages, virtually all options of the conventionally powered BMW X1 or BMW X2 are available for the plug-in hybrid models.

The positioning of the high-voltage battery underneath the rear seats not only leads to a very low centre of gravity, which optimises the agility of the BMW X1 xDrive25 and the new BMW X2 xDrive25e, but also to a slightly reduced transport capacity compared to the conventionally powered compact model variants. The luggage compartment volume is fully available in primary use. In the new BMW X1 xDrive25e luggage compartment capacity is 450 litres. With a standard split of 40: 20: 40, the folding backrests enable this to be increased to 1,470 litres. A trailer tow hitch with detachable ballhead is optionally available for the new BMW X1 xDrive25e. The maximum trailer load is 750 kilograms.

Munich. Sportiness coupled with a polarising appearance – based on this formula, the new BMW X2 has inspired above all a young and modern target group following its premiere in March 2018. With its extroverted design, the BMW X2 interprets the character of a premium SAC (Sports Activity Coupes) in an entirely new way within the compact segment.  

The top-of-the-range version of the BMW X2 is the M Performance automobile.

BMW is now presenting the new top model of the X2 series. The wide BMW double kidney grille of new BMW X2 M35i (combined fuel consumption 8.4-8.1 l/100 km; combined CO2 emissions: 191-185 g/km)*, features a surround in Cerium Grey for visual differentiation at first glance. Likewise, the surrounds of the air cooling inlets and the exterior mirror caps are finished in Cerium Grey. The rear of the X2 M35i is characterised by the standard M rear spoiler and two specially designed exhaust tailpipes, which also come in Cerium Grey.

BMW’s most powerful 2-litre TwinPower Turbo engine.

The new BMW X2 M35i featuring a 225 kW (306 hp) 4-cylinder turbocharged petrol engine definitely sets new benchmarks above the previous versions. As the letter M in the type designation clearly signalises, the new X2 M35i possesses the impressive dynamic handling qualities of an M Performance automobile. Behind this is yet again the BMW M GmbH, whose racing know-how flows into the development of all components. The 2-litre TwinPower Turbo engine concealed under an M Performance cover is the very first M Performance four-cylinder engine and at the same time BMW’s most powerful version. It delivers a fascinating maximum power output of 225 kW (306 hp). Maximum torque is an extremely powerful 450 Newton metres. To ensure that this sheer power is securely transferred to the tarmac, the X2 M35i comes as standard with intelligent four-wheel drive technology xDrive in conjunction with the 8-speed Steptronic transmission including Launch Control. The automatic transmission features specific M Performance tuning. Equipped in this way, the BMW X2 M35i is able to accelerate from 0 to 100 km/h in just 4.9 seconds*. The necessary thermal stability of the engine is now ensured by a redesigned cooling system.

Outstanding driving dynamics thanks to M-specific tuning.

Being a typical M Performance automobile, the BMW X2 M35i features, in addition to a powerful engine, also a M Sport suspension system that has been specifically tuned and adapted to match the car’s sporty character. A adaptive suspension offering two different manually adjustable modes and combining maximised sportiness and driving comfort is also optionally available.  A particularly special technical highlight – and also a premiere for an M Performance automobile – is the M Sport Differential installed in the front axle gear. During highly dynamic driving manoeuvres, this locking differential most effectively reduces possible traction losses on the front wheels. In addition, the braking system has been upgraded for use on the X2 M35i. The M Sport braking system with fixed callipers in Dark Blue metallic and 18-inch steel discs at the front (17-inch at the rear) guarantees consistently short braking distances even under the highest loads. With that, however, the M know-how is still far from being exhausted. Steering and suspension have also both been adapted to match the performance of the drive system. For instance, thanks to a special setup, the M sports steering conveys to the driver an impressively direct and precise steering feel. Furthermore, the X2 M35i comes as standard with the M Sport suspension with a stiffer spring and damper setting as well as vehicle lowering. The rear axle construction has been redesigned. A suspension with an adaptive spring and damper combination offering two different manually adjustable modes is also optionally available.

Upgraded exterior design thanks to M Performance typical elements in Cerium Crey.

The sporty aspiration of the X2 M35i, which is the result of its inner qualities, is reflected in an exciting exterior design with numerous typical M Performance Automobile elements finished in Cerium Grey and based on the X2 M Sport Package. This begins at the front with full HD technology for the main headlights and fog lights and continues with the double kidney grille in Cerium Grey and the newly designed side air intakes of the same colour at the front for best possible cooling of brakes and engine. The exterior mirrors have been upgraded by special caps, likewise in Cerium Grey. At the rear, the X2 M35i boasts a distinctive M rear spoiler and demonstrates its fascinating sovereignty with an M Sport exhaust system with two tailpipes (each 100 mm in diameter). Thanks to the adapted silencer system, the exhaust system produces a particularly sporty sound spectrum. 19-inch M Sport light alloy wheels in 715M styling (optional: 20-inch M Sport light alloy wheels in 721M styling and in Cerium Grey bicolour) impressively round off the exterior design features.  

For the first time Exclusive M sports seats ensure perfect seating comfort and lateral support.

An exceptionally sporty look also dominates the interior. As with the exterior design, the basis is again the M Sport Package. Moreover, the X2 M35i features as standard an M Sport leather steering wheel with shift paddles and door entry trims at the front bearing the lettering “M35i”. The optional M sports seats at the front are a novelty. They offer not only perfect lateral support for both driver and front passenger in sharp bends, but also the highest level of comfort and safety through integrated headrests. The M sports seats are available in the following three different designs:  FabricTrigon/Alcantara combination in black with blue accents, Leather Dakota Magmared, perforated with black accents and Leather Dakota black perforated. Matching seatbelts in an M design are also on offer.

Trend-setting digital competence for state-of-the-art technologies.

In addition to the uncompromisingly sporty orientation of both drive system and design, the BMW X2 M35i also demonstrates BMW’s trend-setting digital competence in the areas of operation and networking. For instance, the full-colour BMW Head-Up Display is among the optionally available features. It offers a display range that is unprecedented in this vehicle segment. If desired, the latest generation of BMW ConnectedDrive and the new BMW Connected App can be fitted. Optional functions such as the wireless use of Apple CarPlay set further highlights. Driver assistant systems include, for example, camera-based technologies such as the traffic jam assistant for less tiring driving in dense stop-and-go traffic or the optional parking assistant.

Start of production is November 2018, for European markets not until March 2019.

Munich. Smartphone users can experience the first ever BMW X2, anywhere and even before market launch – thanks to BMW and Snapchat. BMW is the first brand worldwide to leverage the potential of the new Snapchat “Augmented Trial” Lens.

Starting today, fans all over the world can use augmented reality technology to view and configure a realistic 3D model of the latest addition to the BMW X family. At the start of communications in late October, BMW already reached an audience of millions across Europe with the BMW X2 Face Lens in Galvanic Gold.

Through Snapchat, BMW is expanding its marketing activities through an innovative and playful medium that is especially popular with creative, tech-savvy individuals. As the newest member of the BMW X family, the BMW X2 (with a combined fuel consumption of 6.3 – 4.5 l/100 km and combined CO2 emissions of 144 – 118 g/km*) appeals to the young and young-at-heart, extroverted and active customers who value individuality and lifestyle. Innovative apps like Snapchat are an integral part of their digital world.

The BMW X2 campaign “Be the one who dares” is using a range of new digital communications channels to reach BMW fans around the world, in line with the brand’s new focus on a more youthful “Sheer Driving Pleasure”. BMW communications are taking a noticeably younger, fresher approach, with a new tonality that explores unexpected channels.

“Snapchat is young and modern – which suits BMW and the BMW X2 perfectly. We are enriching Snapchat users’ digital experience through content they find appealing, with a high recognition value. We wanted to insert ourselves in an organic way into the Snapchat environment and its users’ world. That is the most meaningful way to address our fans in a style that fits the channel and the target group,” explains Jörg Poggenpohl, head of Digital Marketing BMW.

With the BMW X2 experience, the BMW becomes the first brand to use the Snapchat Augmented Trial Lens, enriching reality with digital content. A brief clip shown between user stories or in the “discover” area, directs Snapchat users’ attention to the new BMW X2. If the user accepts the invitation to “swipe up”, their phone camera is activated. The app automatically integrates a 3D model of the BMW X2 into the camera’s field of vision. In this way, users can already experience the new BMW X2, virtually, anywhere in the world, before it even reaches BMW showrooms. The 3D model is realistically integrated into its surroundings and users can walk around the vehicle to admire it from all angles. They can also use the app to change the paint colour.

A special Face Lens for “selfies”, which colours the face with the exclusive BMW X2 Galvanic Gold finish, was available to Snapchatters in Germany, France, Italy, Spain and the UK at the start of the BMW X2 communications campaign in early November and proved a huge success: The lens was seen over 40m times by over 13m Snapchatters. Snapchatters also chose to play with the BMW Lens for on average almost 24 seconds and created over 2.5 million Snaps with the BMW X2 Galvanic Gold Face Lens.

In addition to Snapchat, the BMW X2 “Be the one who dares” campaign is using many other digital marketing channels. At the start of communications in October, prospective customers and fans were able to experience the BMW X2 in an innovative mixed reality application with the Microsoft HoloLens. BMW is also the first automotive brand to use augmented reality in the popular Shazam app. Further partnerships with popular apps and internet services will follow between now and the market launch in March 2018.

Agency: Lead digital – Jung von Matt

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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Munich. The new BMW X2* still has some time to go before its highly anticipated world premiere. But even though it’s still in its development phase, the latest Sports Activity Coupé from the BMW X family set off on an exploration trip into its future environment – the urban jungle.

And the outfit chosen by the new BMW X2 was just right for this adventure: its athletic contours were dressed in a spectacular camouflage design that was absolutely perfect for a jungle excursion. The striking finish in yellow, grey and black highlights the distinctive qualities of the new Sports Activity Coupé in optimum fashion. The unusual design is based on a digital pattern and expresses the innovative spirit and future orientation of the BMW Group.

So it was hardly surprising that the new BMW X2 was the centre of attention on its expedition. Anyone who came across it during the tour was able to gain an early impression of its extravagant, contemporary design and sporty flair – a great opportunity to get to know the perfect Sports Activity Coupé for young, extrovert and active individuals.

*Fuel consumption and CO2-Emissions not available yet.