<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/"
     xmlns:pp="http://www.presspage.com/rss/"
     version="2.0"
     xmlns:atom="http://www.w3.org/2005/Atom">
                <channel>
                    <title><![CDATA[BMW Group Newsroom Middle East]]></title>
                    <link>https://newsroom.bmwgroup.com/emea/en-ae/</link>
                    <description></description>
                    <language>en-ae</language>
                    <lastBuildDate>Tue, 06 Oct 2026 17:33:58 +0200</lastBuildDate>
                    <pubDate>Tue, 28 Apr 2026 16:19:40 +0200</pubDate>
<xhtml:meta xmlns:xhtml="http://www.w3.org/1999/xhtml" name="robots" content="noindex" />
                    <image>
                        <title><![CDATA[BMW Group Newsroom Middle East]]></title>
                        <url>https://content.presspage.com/clients/150_3240.png</url>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/</link>
                        <width>144</width>
                    </image><item>
                        <title>BMW Group and University of Zagreb: Advances in battery cell production using artificial intelligence</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-and-university-of-zagreb-advances-in-battery-cell-production-using-artificial-intelligence-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-and-university-of-zagreb-advances-in-battery-cell-production-using-artificial-intelligence-en-ae/</guid><pp:caseid>813665</pp:caseid><pp:summary><![CDATA[+++ Pilot project at Battery Cell Competence Centre (BCCC) +++ Reduced testing effort and savings in raw materials, costs and time +++ Pioneering integration of theory and practice +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Zagreb.</strong> The BMW Group and the Croatian
  University of Zagreb’s Regional Centre of Excellence for Robotic
  Technology (CRTA) continue to advance joint research in battery cell
  production. The “Insight” research project will develop and implement
  practical AI models to optimise battery cell production at the BMW
  Group. The research project covers the entire battery cell value
  chain: from electrode production to end-of-line testing and in-house
  developed direct recycling.</p>
<p>
  <strong>How the research project saves raw materials, costs and time</strong></p>
<p>At the Battery Cell Competence Centre (BCCC) in Munich, the BMW Group
  is developing battery cells for future generations of high-voltage
  batteries. As part of this process, numerous test series are
  conducted, which by their very nature require significant time and
  material investment. At the same time, these tests tie up
  manufacturing equipment and laboratory capacity. This is where the
  “Insight” research project comes in: Its artificial intelligence
  network uses existing test data, as well as real-time data from
  ongoing production, to accurately predict battery cell process
  parameters and performance data. As a result, the duration and number
  of test series can be significantly reduced, while maintaining or
  improving quality. In this way, the newly developed AI systems reduce
  the material and time required in individual process steps by more
  than 50 percent.</p>
<p>
  <strong>Other cell production use cases</strong></p>
<p>The research project’s prediction models not only reduce the number
  of test series but also support final approval of battery cells.
  Following initial charging at the end of production, the cells must be
  stored for a defined period at precisely specified temperatures before
  they can be installed in a battery housing. This phase, also referred
  to as the “quarantine”, requires corresponding storage capacity.
  However, the research project’s AI systems are able to conduct a full
  analysis of the battery cells in advance, potentially eliminating this
  process step in the future.</p>
<p>
  <strong>Research collaboration combines theory and practice</strong></p>
<p>Since the project was launched in 2024, the BMW Group and the
  University of Zagreb have been developing joint solutions using
  artificial intelligence to improve battery cell production. To this
  end, doctoral candidates and students at the University of Zagreb are
  collating and structuring available production data and using it to
  create AI models that can identify specific patterns. These AI models
  then make predictions that further optimise production performance,
  quality and costs. “We are working on scaling the newly developed AI
  models from the prototype environment,” explains Christian
  Siedelhofer, head of Technology Development Lithium-Ion Battery Cells
  at the BMW Group. One option would be to enable cell manufacturers.
  “We are also examining to what extent these models are suitable for
  additional use cases within our production network.”</p>
<p>
  <strong>Win-win through knowledge sharing</strong></p>
<p>The University of Zagreb contributes expertise in mechanical
  engineering, electrical engineering and computer science to the
  project. Ongoing knowledge sharing benefits both partners: The
  University of Zagreb provides the BMW Group with access to the latest
  research findings, while its doctoral candidates and students have the
  opportunity to apply their theoretical knowledge in practice.</p>
<p>
  <strong>Development of young talent</strong></p>
<p>Another aspect of the cooperation is the development of young talent.
  “Our joint project gets doctoral candidates and students interested in
  AI and battery cells and the exciting work we do at our Battery Cell
  Competence Centres,” says Stefan Kerscher, head of Technology
  Development Battery Cells at the BMW Group. “We are delighted when
  young talents decide to embark on a career with our company.” The
  cooperation offers students intensive mentoring and the opportunity to
  expand their professional network across the industry, enhancing their
  attractiveness on the job market and opening up outstanding career
  opportunities. The cooperation between the BMW Group and the
  University of Zagreb strengthens the innovation capability and
  competitiveness of both partners.</p>
<p>
  <strong>Battery cell expertise along the entire value chain</strong></p>
<p>The BMW Group consolidates its battery cell know-how at its
  Competence Centres in Munich, Parsdorf and Salching. The Battery Cell
  Competence Centre (BCCC) in Munich houses research and development for
  the battery cells of the future. The best battery concept from the
  BCCC will be produced under near-series conditions at the Cell
  Manufacturing Competence Centre (CMCC) in Parsdorf. Close
  cross-divisional collaboration between Development, Purchasing and
  Production integrates product and process in a unique way. In addition
  to producing sample cells, the BMW Group is also focusing its efforts
  on the reuse of materials. As part of this process, the company has
  put into service a Cell Recycling Competence Centre (CRCC) in
  Salching, Lower Bavaria, together with Encory GmbH, which will
  implement the innovative direct recycling concept. The intellectual
  property for the recycling method is owned by the BMW Group.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Locations,Sustainability,Drive Technologies,Mobility of the future,Production,Production Plants,Artificial Intelligence,Battery Cells,Munich]]></category>
            <pubDate>Tue, 28 Apr 2026 16:19:40 +0200</pubDate>
            <pp:lastModified>Tue, 28 Apr 2026 14:19:40 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/78a61627-3ad0-4bd7-9535-a976d638c778/500_P90636272_highRes_with-the-joint-resea.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/78a61627-3ad0-4bd7-9535-a976d638c778/500_P90636272_highRes_with-the-joint-resea.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/78a61627-3ad0-4bd7-9535-a976d638c778/P90636272_highRes_with-the-joint-resea.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90636272_highRes_with-the-joint-resea.jpg]]></pp:imageTitle></item><item>
                        <title>Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/efficient-sustainable-digital-new-bmw-group-plant-debrecen-set-to-begin-series-production-of-the-bmw-ix3-in-late-october-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/efficient-sustainable-digital-new-bmw-group-plant-debrecen-set-to-begin-series-production-of-the-bmw-ix3-in-late-october-en-ae/</guid><pp:caseid>813659</pp:caseid><pp:summary><![CDATA[+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Debrecen.</strong> The BMW Group has entered the final phase
  before the first Neue Klasse model rolls off the assembly line. Series
  production of the new BMW iX3 will get underway in late October at the
  BMW Group plant in Debrecen, Hungary, as the newest, most innovative
  manufacturing facility in the company’s global production network
  officially begins work.</p>
<p>“The start of series production for the BMW iX3 signals a new era of
  automotive manufacturing. Our new plant in Debrecen has been designed
  and built fully in line with our strategic vision of the iFACTORY.
  Digital from the very beginning, the plant will offer a new dimension
  in efficient production without fossil fuels,” says Milan Nedeljković,
  member of the Board of Management of BMW AG responsible for Production.</p>
<p>The BMW iFACTORY represents a strategic vision of production, built
  on streamlined, efficient structures, responsible resource management,
  economical use of cutting-edge digital innovations and a strong focus
  on employees. The BMW Group has also registered new patents for a
  large number of innovative systems and processes at Plant Debrecen.</p>
<p>“We have taken on the challenge of building a completely new vehicle
  as the first job at an entirely new plant – and doing so in the
  leanest, most efficient way possible. We have simplified processes,
  reduced complexity, digitally validated each individual operation and
  systematically leveraged expertise across our global network. The
  result is this plant, with its efficient production, innovative
  processes and the flexibility to integrate additional models,” says
  Hans-Peter Kemser, head of BMW Group Plant Debrecen.</p>
<p>As with any new model, capacity for the new BMW iX3 will be gradually
  ramped up in stages after the start of production. Spearheading the
  arrival of the Neue Klasse, the iX3 showcases the latest design and
  technology innovations that will define the brand's entire model range
  in the future. Between now and 2027, the technologies in the Neue
  Klasse will be integrated into 40 new models and model updates.</p>
<p>
  <strong>From virtual factory to reality</strong></p>
<p>The guiding principles of the BMW iFACTORY have been fully
  implemented in the technologies employed at the new BMW Group plant in
  Debrecen. For example, Plant Debrecen was planned and built digitally
  from the outset, and celebrated its virtual start of production back
  in March 2023 in the BMW Group’s Virtual Factory. This approach
  allowed every operation to be tested virtually in advance, enabling
  production lines to be installed in the buildings exactly as in the
  digital twin.</p>
<p>
  <strong>Optimal processes for all plant technologies</strong></p>
<p>With an optimised value stream and efficient systems, the
    <strong>press shop</strong> guarantees a high level of productivity.
  The BMW Group continues to follow its proven strategy of using the
  same tools and presses throughout its global network. This optimises
  capacity utilisation within the network by allowing press tools to be
  deployed at multiple locations and enabling staff to be trained in-network.</p>
<p>The <strong>body shop</strong>, in particular, benefits from prior
  digital planning and validation. Every process detail was digitally
  simulated in advance to determine the ideal value stream and ensure
  that each of the nearly 1,000 robots was optimally positioned. From
  the outset, close collaboration between development and production
  teams led to high production efficiency and maximum customer benefit.
  For example, the number of joining methods was significantly reduced,
  lowering overall complexity. Design features integrated early in
  development are also evident in the details of the Neue Klasse, such
  as the invisible door seal. This creates a visual connection between
  the window and the door, resulting in a unique look. In addition,
  maximising the space available for the battery in the body structure –
  and thus the size and performance of the battery – directly benefits
  the customer.</p>
<p>At BMW Group Plant Debrecen, the <strong>paint shop</strong> plays a
  critical role in <strong>significantly reducing the CO<sub>2</sub>e
    footprint of the BMW iX3</strong>. Production of the new BMW iX3
  will generate a total of about 80kg CO₂e (scope 1/2 emissions). This
  figure covers CO₂e emissions from Plant Debrecen, as well as in-house
  parts production at other BMW Group facilities, including components
  manufactured in Landshut, for example. This represents a
    <strong>reduction of approx. two-thirds compared to production of
    existing BMW derivatives. </strong>For Plant Debrecen alone, this
  approach will <strong>reduce CO₂e emissions from the manufacture of a
    vehicle, including its high-voltage battery, by around 90%</strong>
  – to about 34 kg CO₂e (when operating at full capacity, compared with
  other BMW Group facilities).</p>
<p>Paint shops typically rely on gas to reach the high temperatures (up
  to 180 degrees Celsius) required. Plant Debrecen will be the BMW
  Group's first car plant supplied exclusively <strong>with electricity
    from renewable energy sources during normal operation</strong>, i.e.
  without using fossil fuels such as oil or gas. Because of its high
  energy demands, the paint shop is the most important factor in
  significantly lowering Plant Debrecen’s CO<sub>2</sub>e
    emissions.<strong> In the paint shop alone, using electricity from
    renewable sources reduces annual CO<sub>2</sub>e emissions by up to
    12,000 tonnes. </strong>About a quarter of the plant's annual power
  needs will be supplied by the 50‑hectare on-site <strong>photovoltaic
  system.</strong> Surplus solar energy, such as that generated on
  non‑working days, is stored in a 1,800 m³ <strong>thermal storage
  system</strong> with a capacity of 130 MWh.</p>
<p>The paint shop also uses an energy recovery system. A <strong>heat
  grid</strong> was successfully implemented in the design of the new
  paint shop, delivering additional energy savings of up to 10%. This
  innovative concept combines multiple measures for efficient
    <strong>energy recovery</strong> from the compressed air supply,
  drying ovens and cooling systems. The recovered waste heat is then
  used to preheat the water circuit.</p>
<p>In addition, a <strong>thermal storage system</strong> – holding
  1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy
  from the photovoltaic system during off-peak periods and supplies it
  as heat during peak demand.</p>
<p>Full digitalisation of production processes further boosts
  <strong>assembly</strong> efficiency. The AIQX (Artificial
  Intelligence Quality Next) IT platform developed in-house at the BMW
  Group is a key component of the BMW iFACTORY. AIQX uses sensors and
  camera systems along the production line to automate quality
  processes. AI evaluates the data and provides real-time feedback to
  employees on the line. Looking ahead, vehicles on the line will also
  become active, connected participants in the industrial IoT (Internet
  of Things) ecosystem. They will conduct self-analysis, interact with
  plant employees in real time and automatically share and document
  relevant messages, using tools such as on-board cameras and IT
  systems. The equipment, tools, components and every BMW in the
  assembly halls are already digitally connected to the BMW production system.</p>
<p>The building's “finger structure” – an optimised version of the
  design employed at BMW Group Plant Leipzig – allows 80% of parts to be
  delivered directly to the correct point of assembly on the line.
  All-electric in-house <strong>logistics</strong> also benefit from
  autonomous tugger trains, which transport high-voltage batteries
  directly from production to installation points, as well as Smart
  Transport Robots that autonomously deliver smaller components to the
  assembly line. By linking all internal and external databases, the
  entire logistics process achieves unprecedented digital depth,
  automating many previously manual, interconnected analysis tasks.
  Well-structured information is therefore available at any time and can
  be analysed instantly “at the push of a button”.</p>
<p>The BMW Group has created highly intelligent production processes for
  its new<strong> high-voltage batteries</strong> developed in-house.
  Plant Debrecen will be the first of five plants worldwide to begin
  series production of Gen6 high-voltage batteries. The production
  processes were initially developed and tested at pilot plants.
  Artificial intelligence, data analytics and constant knowledge sharing
  within the production network also play a key role in the ramp-up of
  production. Digital twins of production and comprehensive AI databases
  ensure optimisation of processes and employee training. A consistent
  zero-defect approach enables seamless in-line quality inspections and
  100% end‑of-line monitoring. In line keeping with the “local for
  local” principle, high‑voltage battery assembly takes place directly
  on site, allowing the production teams to take advantage of
  infrastructure efficiencies and short distances.</p>
<p>
  <strong>Best of the best:<br />Plant Debrecen benefits from expertise
    at all production sites worldwide </strong></p>
<p>BMW Group Plant Debrecen is the first production site in the
  company's network not tied to a specific primary plant. Instead, it
  serves as a network plant, combining best practices from various
  locations worldwide. A major advantage of this approach is that the
  plant’s current workforce of more than 2,000
  <strong>employees</strong> can be trained within the network, allowing
  employee know-how from different locations, such as China, South
  Africa, Mexico, the US and, of course, Germany, to be shared. At the
  same time, employees throughout the global network gain the
  opportunity to share their technology insights in Debrecen and bring
  expertise in production of the Neue Klasse models back to their own
  location – creating a win-win situation for all the plants.</p>
<p> </p>
<p>
  <strong>A long version with further details on all technologies is
    available as a PDF file in the downloads section.</strong></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂
  emissions combined: 0 g/km; CO₂-class: A; WLTP electric range: 679 -
  805 km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Production,iX3,Logistics,Industry 4.0,Digitalisation,Debrecen,Product,BMW]]></category>
            <pubDate>Wed, 17 Sep 2025 08:34:21 +0200</pubDate>
            <pp:lastModified>Wed, 17 Sep 2025 06:34:21 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/03035d44-4049-40b9-b6ad-7f3ccb36a95a/500_P90617479_highRes_milan-nedeljkovi-mem.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/03035d44-4049-40b9-b6ad-7f3ccb36a95a/500_P90617479_highRes_milan-nedeljkovi-mem.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/03035d44-4049-40b9-b6ad-7f3ccb36a95a/P90617479_highRes_milan-nedeljkovi-mem.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90617479_highRes_milan-nedeljkovi-mem.jpg]]></pp:imageTitle></item><item>
                        <title>Strong performance under extreme conditions: the BMW iX5 Hydrogen undergoes test drives in the desert.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/strong-performance-under-extreme-conditions-the-bmw-ix5-hydrogen-undergoes-test-drives-in-the-desert-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/strong-performance-under-extreme-conditions-the-bmw-ix5-hydrogen-undergoes-test-drives-in-the-desert-en-ae/</guid><pp:caseid>813597</pp:caseid><pp:summary><![CDATA[+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Dubai.</strong> The vehicles in the BMW iX5 Hydrogen
  pilot fleet, which launched in February this year, have completed an
  intensive round of hot-weather testing in the United Arab Emirates for
  the first time. The car’s fuel cell drive system performed
  impressively in the face of temperatures rising to 45°C, as well as
  sand and dust, varying gradients and significant fluctuations in humidity.<br />
  <br />The highly efficient fuel cell system, the two hydrogen tanks,
  the electric motor and the power battery teamed up with the central
  vehicle control unit to demonstrate their outstanding performance and
  state of readiness. The Munich-based development team examined both
  the functionality of all the electric systems under the extreme
  conditions and the provision of the cooling power to enable the full
  performance of the vehicle. The vehicles were able to ensure the
  driving dynamics for which BMW is renowned.<br />
  <br />
  <strong>The BMW iX5 Hydrogen goes around the
  world<br /></strong>Vehicles from the pilot fleet are currently in
  action in Europe, Japan, Korea, China, the USA and the Middle East.
  The aim is to shine a spotlight on the everyday usability of
  hydrogen-powered vehicles, and beyond that to gain important knowledge
  for the development of a potential series-produced model. The BMW
  Group is using the pilot fleet to provide support on a regional level
  for the development of a refuelling infrastructure which can be used
  with 700-bar refuelling technology across all categories of vehicle –
  from passenger cars and small vans to buses and heavy-duty commercial
  vehicles. Synergies between different areas of application also offer
  important scope for developing a strong network of suppliers in
  hydrogen technology and reducing costs.<br />
  <br />The BMW iX5 Hydrogen combines long-distance capability and short
  refuelling stops with locally emission-free driving. Provided the
  relevant framework is in place, the hydrogen fuel cell technology has
  the potential to serve as another pillar in the BMW Group’s future
  drive system portfolio.<br />
  <br />As part of its ongoing transformation, the BMW Group is applying
  a “technology-open” approach when it comes to drive systems. The
  company is therefore adapting to different customer requirements,
  infrastructure standards and political and regulatory landscapes in
  the various regions of the world. This flexibility puts the BMW Group
  in the position to respond quickly to changing requirements in the
  markets in any situation and to present an attractive offer for as
  many customers as possible at all times.<br />
  <br />The BMW iX5 Hydrogen has a fuel cell system generating output of
  125 kW/170 hp and a highly integrated drive unit using
  fifth-generation BMW eDrive technology (the electric motor,
  transmission and power electronics are grouped together in a compact
  housing). The output of the overall drive system is 295 kW / 401 hp.
  The hydrogen needed to power the fuel cell is stored in a pair of
  700-bar tanks made from carbon-fibre-reinforced plastic (CFRP).
  Together, these tanks can hold around six kilograms of hydrogen. This
  storage capacity gives the BMW iX5 Hydrogen a range of 504 km (313
  miles) in the WLTP cycle. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Drive Technologies,Mobility of the future,Production,G05,iX5 Hydrogen]]></category>
            <pubDate>Thu, 07 Sep 2023 09:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 07 Sep 2023 07:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/4f40c3c6-4602-4d5d-8551-38d62760ebaf/500_P90516253_highRes_bmw-ix5-hydrogen-hot.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/4f40c3c6-4602-4d5d-8551-38d62760ebaf/500_P90516253_highRes_bmw-ix5-hydrogen-hot.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/4f40c3c6-4602-4d5d-8551-38d62760ebaf/P90516253_highRes_bmw-ix5-hydrogen-hot.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90516253_highRes_bmw-ix5-hydrogen-hot.jpg]]></pp:imageTitle></item><item>
                        <title>BMW iX5 Hydrogen pilot fleet makes its Middle East debut at the unveiling of MYNM’s first Retail.Next showroom in the Kingdom of Saudi Arabia</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-ix5-hydrogen-pilot-fleet-makes-its-middle-east-debut-at-the-unveiling-of-mynms-first-retailnext-showroom-in-the-kingdom-of-saudi-arabia/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-ix5-hydrogen-pilot-fleet-makes-its-middle-east-debut-at-the-unveiling-of-mynms-first-retailnext-showroom-in-the-kingdom-of-saudi-arabia/</guid><pp:caseid>813577</pp:caseid><pp:summary><![CDATA[Mohamed Yousuf Naghi Motors (MYNM), the official importer of BMW Group vehicles in the Kingdom of Saudi Arabia, announced the opening of its new BMW Group showroom in Riyadh. Based on BMW Group’s Retail.Next framework, the principles underpinning the design philosophy include more flexible and stylish interiors, with multi-functional areas and open spaces, and a seamless integration of all customer touchpoints.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Riyadh, Saudi Arabia: </strong>Mohamed Yousuf Naghi Motors
  (MYNM), the official importer of BMW Group vehicles in the Kingdom of
  Saudi Arabia, announced the opening of its new BMW Group showroom in
  Riyadh. Based on BMW Group’s Retail.Next framework, the principles
  underpinning the design philosophy include more flexible and stylish
  interiors, with multi-functional areas and open spaces, and a seamless
  integration of all customer touchpoints.</p>
<p>The showroom unveiling also saw the debut of the BMW iX5 Hydrogen
  pilot fleet in the Middle East, which is set to demonstrate the
  reliability and suitability of alternative emissions-free drive
  systems for everyday use across the region. Media and industry
  stakeholders were one of the very first to gain a direct impression of
  the BMW iX5 Hydrogen through an interactive workshop and driving experiences.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/17d7da75-bbfe-4ebc-a5b8-0942bbeb0aea/P90505722_highRes_bmw-ix5-hydrogen-x-m.jpg"/></span></span></p>
<p>
<strong>Sheikh Mohammed Naghi, Chairman of Mohamed Yousuf Naghi
    Motors, </strong>said: “I am delighted to open the doors to our new
  facility, which truly reimagines the traditional showroom experience.
  Our customers can expect a completely different retail journey – one
  based on creating a memorable and authentic brand experience. The
  opening of this showroom is a big milestone in our partnership with
  BMW Group as we continue working hand-in-hand to deliver excellence
  for our customers.” </p>
<p>
<strong>Jean-Philippe Parain, Senior Vice President, Region
    Asia-Pacific, Eastern Europe, Middle East, Africa at BMW
  Group</strong>, said: “I would like to congratulate MYNM on
  inaugurating the first Retail.Next showroom in the Kingdom. The new
  facility will offer our Riyadh-based customers the infrastructure
  required for all their current and future premium motoring needs,
  allowing for a seamless journey based on both physical and digital
  points of interaction”.</p>
<p>Transforming traditional automotive showrooms into carefully designed
  conversational spaces, the Retail.Next concept puts the spotlight on
  the most advanced BMW Group models with unique lighting and
  lounge-like seating.</p>
<p>The strategy overhauls the buying process with salespeople
  interacting with customers at the vehicle displays – abandoning
  traditional sales cubicles to embrace the spirit of discovery and
  adventure that lies at the heart of every vehicle.</p>
<p>The service centre comprises of 18 work bays, including one
  exclusively for fast-tracked queues, providing the capacity to service
  up to 60 vehicles per day.</p>
<p>Commenting on the Middle East debut of the BMW iX5 Hydrogen pilot
  fleet, <strong>Parain</strong> added: “Today also marks a major
  milestone in our pursuit to transition towards sustainable mobility in
  the region. Through a series of initiatives across Middle East
  markets, the pilot fleet will prove the importance of considering
  hydrogen as an alternative emissions-free drivetrain. Knowing that not
  all markets will have the ability to fully adopt battery electric
  vehicles, hydrogen will play a critical role in complimenting
  electromobility. This will offer such markets a smoother transition to
  zero-emissions mobility.”</p>
<p>With hydrogen being one of the most efficient options for storing and
  transporting renewable energy, it is expected to contribute in
  achieving net zero carbon emissions by 2050 and to play a major role
  as a fuel in this region of the world.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/cfb4bd3f-c274-4039-9955-cdf7df330c73/P90505723_highRes_bmw-ix5-hydrogen-x-m.jpg"/></span></span></p>
<p>
<strong>The BMW iX5 Hydrogen</strong></p>
<p>Based on the current BMW X5, the BMW iX5 Hydrogen was first unveiled
  as a concept at the IAA show in 2019. Its centrepiece is the highly
  efficient next-generation fuel-cell system, generating a high
  continuous output of 170 hp. In combination with a highly integrated
  drive unit using fifth-generation BMW eDrive technology, the
  powertrain channels maximum output of 401 hp onto the road.</p>
<p>
<strong>Hydrogen Allows Rapid Refuelling</strong></p>
<p>The hydrogen needed to supply the fuel-cell is stored in two 700-bar
  tanks made of carbon-fibre reinforced plastic (CFRP). Together these
  hold almost six kilograms of hydrogen, enough to give the BMW iX5
  Hydrogen a range of 504 km in the WLTP cycle. Filling up the hydrogen
  tanks only <strong>takes three to four minutes</strong> – so the BMW
  iX5 Hydrogen can also provide the driving pleasure for which BMW is
  renowned over long distances, with just a few brief stops along the
  way. This proves to be a necessary advantage in areas which will face
  limitations with EV charging infrastructure.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Mobility of the future,G05,iX5 Hydrogen,iX5,Product,BMW]]></category>
            <pubDate>Sat, 20 May 2023 11:00:00 +0200</pubDate>
            <pp:lastModified>Sat, 20 May 2023 09:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/a11f277c-6d76-4219-b3eb-9396d1cf5c9c/500_P90505721_highRes_bmw-ix5-hydrogen-x-m.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/a11f277c-6d76-4219-b3eb-9396d1cf5c9c/500_P90505721_highRes_bmw-ix5-hydrogen-x-m.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/a11f277c-6d76-4219-b3eb-9396d1cf5c9c/P90505721_highRes_bmw-ix5-hydrogen-x-m.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90505721_highRes_bmw-ix5-hydrogen-x-m.jpg]]></pp:imageTitle></item><item>
                        <title>Series production of BMW iX* gets underway at Plant Dingolfing</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/series-production-of-bmw-ix-gets-underway-at-plant-dingolfing-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/series-production-of-bmw-ix-gets-underway-at-plant-dingolfing-en-ae/</guid><pp:caseid>813522</pp:caseid><pp:summary><![CDATA[Highest standards of flexibility: All drive train variants on one line +++ Successful transformation of BMW Group plants towards e-mobility and digitalisation +++ Half of Dingolfing's production volume will be electrified by mid-decade +++ Nedeljković: “setting ourselves ambitious goals for the most sustainable production”]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Highest standards of flexibility: All drive train variants on one
  line +++ Successful transformation of BMW Group plants towards
  e-mobility and digitalisation +++ Half of Dingolfing's production
  volume will be electrified by mid-decade +++ Nedeljković: “setting
  ourselves ambitious goals for the most sustainable production”</p>
<p> </p>
<p>
<strong>Dingolfing.</strong> Standard production of the fully-electric
  BMW iX* began today in Dingolfing. The plant in Lower Bavaria now
  produces vehicles with all drive train variants, i.e.
  combustion-engine vehicles, plug-in hybrids and fully-electric models,
  on a single line. Milan Nedeljković, member of the Board of Management
  of BMW AG, responsible for Production: “The launch of the BMW iX*
  marks another milestone in our expansion of electrification and
  demonstrates our production network's successful transformation
  towards electromobility and digitalisation.”</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/dd35f94f-7ad5-4dca-bc7c-47b9b3d98efc/P90423538_highRes_competence-center-e-.jpg"/></span></p>
<p>The BMW iX* is being manufactured at the BMW Group’s largest European
  production plant on an assembly line with the flexibility to build a
  mix of BMW 5 Series, 7 Series and 8 Series models. To handle this
  flexibility and variety of drive trains, vehicle assembly in
  Dingolfing has been expanded and refurbished. The BMW Group has
  invested a total of more than 400 million euros in producing the BMW
  iX* at the Dingolfing vehicle plant. Many of the remodelling and
  structural measures required for the BMW iX* are already benefiting
  future generations of the BMW 7 Series and 5 Series that will come off
  the production line in Dingolfing in the coming years. Fully-electric
  variants have also been announced for both model ranges.</p>
<p> </p>
<p>
<strong>Half of production volume already electrified by mid-decade</strong></p>
<p>With the BMW iX* and other PHEV models at Plant Dingolfing alone, the
  BMW Group plans to double the percentage of electrified vehicles
  produced this year compared to 2020. By the middle of the decade, half
  the vehicles produced in Dingolfing will be electrified. The new model
  will play an important part in this. “The BMW iX* will already be one
  of the highest-volume model at the location by next year,” according
  to Nedeljković. The BMW iX* will be followed in the autumn by the BMW
  i4*, which will be built in Munich. At the end of next year, all
  German plants will be producing at least one fully-electric vehicle.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/9cfcebdd-8968-4d0e-8c72-78448fe09954/P90407604_highRes_bmw-ix-production-at.jpg"/></span></p>
<p>
<strong>Broad know-how: Vehicle and e-drive production on site</strong></p>
<p>Production of the BMW iX* in Dingolfing benefits from broad know-how
  and expertise in the technologies located at the site. Close
  interaction between these different areas enables a high level of
  in-house activity and short lines of communication, as well as
  ensuring optimum production technology overall. The fully-electric
  heart of the BMW iX* – the highly integrated e-drive and
  fifth-generation battery, as well as the complete electric axle are
  produced on site, together with the Dingolfing component plants.
  Production capacity will be systematically expanded and, from 2022,
  Dingolfing will be able to produce e-drives for more than half a
  million electrified vehicles.</p>
<p> </p>
<p>
<strong>BMW iX* as trailblazer </strong></p>
<p>The BMW iX* introduces a multitude of innovations to the product and
  production processes at the plant – especially in the vehicle’s
  electrical system architecture, software, digital services,
  connectivity and automated driving functions. As a result, the vehicle
  plays an important role as a trailblazer and is making Dingolfing
  “e-car” and “smart-car ready” as the BMW Group’s primary plant for the
  luxury class.</p>
<p>The BMW iX* is also an important trailblazer in production, bringing
  future technologies into the production system – such as digital
  methods for employee training, automation of logistics processes,
  virtual commissioning and validation of driver assistance systems.</p>
<p>Christoph Schröder, head of BMW Group Plant Dingolfing: “As the
  primary plant for the luxury class, our location produces the BMW
  Group’s technology flagship. It is once again proving itself as a
  pioneer for the mobility of tomorrow and as the industry leader in key
  future areas of automotive activity, such as electrification,
  digitalisation and sustainability. In this way, the BMW iX* is
  continuing the successful transformation of the BMW Group location in
  Dingolfing that began long ago.”</p>
<p> </p>
<p>
<strong>Special focus on sustainability</strong></p>
<p>The topic of sustainability is firmly anchored throughout the
  company. A particular focus is on improving our carbon footprint –
  especially in production of electric vehicles. Independent auditors
  have confirmed that the greenhouse gas potential of the BMW iX
  xDrive40* is around 45 percent lower than that of a comparable Sports
  Activity Vehicle with an internal combustion engine. “We are already
  the sustainability benchmark for our industry. But we will continue to
  invest in resource-saving technologies and set ourselves ambitious
  goals for the most sustainable production,” underlined head of
  Production Milan Nedeljković. The BMW Group takes a holistic approach
  to reducing CO<sub>2</sub> emissions and minimising resource
  consumption that covers the entire value chain, including production
  as well as the supply chain and use phase.</p>
<p>The BMW Group has already succeeded in lowering resource consumption
  per vehicle produced by more than half between 2006 and 2020.
  CO<sub>2</sub> emissions have been reduced even more significantly –
  by as much as 78 percent. The aim is to reduce CO<sub>2</sub>
  emissions per vehicle produced by another 80 percent by 2030. “To
  achieve this, we have made some changes at Plant Dingolfing and
  implemented a series of new measures,” says plant director Christoph
  Schröder. For example, the BMW iX* is produced exclusively using
  regional and directly sourced green power from two hydroelectric power
  plants located on the Isar and Lech rivers. The entire plant, like all
  BMW Group locations, will also be net carbon neutral from this year,
  through the use of corresponding offsets and certificates.</p>
<p>Other aspects of sustainability range from energy-efficient
  installations to packaging planning, through transport logistics and
  recycling, up to and including topics such as biodiversity and water
  management. Plant Dingolfing is therefore able to achieve a recycling
  rate of more than 90 percent and an even higher recoverability rate of
  over 99 percent. The plant’s own wells meet over 40 percent of its
  water needs, thereby helping conserve the region’s drinking water
  reserves. The BMW Group has already reduced its water consumption by
  more than 30 percent overall since 2006.</p>
<p> </p>
<p>
<strong>BMW iX* as catalyst for change: Active shift in competence. </strong></p>
<p>The BMW iX* creates a need for additional training beyond the
  extensive experience and expertise that is already available. It is
  accelerating the shift in competence already taking place within the
  production network and helping prepare the workforce for the demands
  of a new era. In this way, employee development across the entire
  company is being geared towards digitalisation and e-mobility. As part
  of the biggest training offensive in the company’s history, 75,000
  staff are being trained in future areas of activity.</p>
<p>In Dingolfing alone, more than 4,000 employees have moved to jobs
  with strong future prospects since 2012. A current example of this is
  the creation and expansion of the Competence Centre for E-Drive
  Production at the location, which doubled its staff numbers last year
  from 600 to 1,200. This number is likely to increase to over 1,900 by
  the end of the year.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
<strong>BMW iX xDrive40</strong>: Power consumption in kWh/100 km:
  22.5-19.4 (WLTP); CO<sub>2</sub> emissions combined:
    0 g/km. <strong>BMW iX xDrive50</strong>: Power consumption in
  kWh/100 km: 23.0-19.8 (WLTP); CO<sub>2</sub> emissions combined:
    0 g/km. <strong>BMW i4 eDrive40</strong>: Power consumption in
  kWh/100 km: 20-16 (WLTP); CO<sub>2</sub> emissions combined: 0 g/km</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Sustainability,Environment,Production,Production Plants,i20,iX,Dingolfing,Product,BMW]]></category>
            <pubDate>Fri, 02 Jul 2021 12:30:00 +0200</pubDate>
            <pp:lastModified>Fri, 02 Jul 2021 10:30:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/23ece0ea-8c5e-4986-a730-c814b46aeb92/500_P90428678_highRes_start-of-production-.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/23ece0ea-8c5e-4986-a730-c814b46aeb92/500_P90428678_highRes_start-of-production-.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/23ece0ea-8c5e-4986-a730-c814b46aeb92/P90428678_highRes_start-of-production-.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90428678_highRes_start-of-production-.jpg]]></pp:imageTitle></item><item>
                        <title>Sustainable tyres for BMW X5 Plug-in Hybrid: BMW Group becomes first automotive manufacturer to use new Pirelli tyres containing FSC-certified natural rubber and rayon</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/sustainable-tyres-for-bmw-x5-plug-in-hybrid-bmw-group-becomes-first-automotive-manufacturer-to-use-new-pirelli-tyres-containing-fsc-certified-natural-rubber-and-rayon-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/sustainable-tyres-for-bmw-x5-plug-in-hybrid-bmw-group-becomes-first-automotive-manufacturer-to-use-new-pirelli-tyres-containing-fsc-certified-natural-rubber-and-rayon-en-ae/</guid><pp:caseid>813542</pp:caseid><pp:summary><![CDATA[22-inch tyres using certified sustainable natural rubber and rayon, a wood-based material used to strengthen the tyres +++ Plantations certified to standards of independent Forest Stewardship Council TM (FSC TM) organisation +++ Wendt: “We are helping preserve biodiversity and forests to counteract climate change”]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is stepping up its activities
  in the field of sustainability, becoming the first automotive
  manufacturer worldwide to equip its cars with tyres using certified
  sustainable natural rubber and rayon, a wood-based material used to
  strengthen the tyres. The company will source 22-inch tyres in the
  first instance exclusively from Pirelli and, from August of this year,
  will use them in the BMW X5 xDrive45e Plug-in-Hybrid. Certification of
  the rubber plantations and the complex supply chain for natural rubber
  and rayon takes place in accordance with the strict standards of the
  independent Forest Stewardship Council (FSC).</p>
<p>“As a premium manufacturer, we aspire to lead the way in
  sustainability and take responsibility,” said Dr Andreas Wendt, member
  of the Board of Management of BMW AG responsible for Purchasing and
  Supplier Network. “We have been committed to improving cultivation of
  natural rubber and increasing transparency in the supplier network
  since 2015. The use of tyres made of certified natural rubber is a
  pioneering achievement for our industry. In this way, we are helping
  preserve biodiversity and forests to counteract climate change.”</p>
<p>Natural rubber is the basic material for many products we use in our
  daily lives, such as boots and mattresses. About six million small
  farmers worldwide are responsible for over 80% of the world’s natural
  rubber cultivation. In the so-called rubber belt across the tropical
  regions, they run farms of between one and two hectares in size under
  a wide variety of different conditions. Agreeing uniform social and
  environmental growing conditions with these millions of small
  individual farms is therefore a major challenge.</p>
<p>By far the largest share of natural rubber grown worldwide goes into
  tyre production. Natural rubber’s high elasticity and sturdiness
  currently make it irreplaceable for tyre production.</p>
<p> </p>
<h3>
  <strong>Small label, big impact</strong></h3>
<p>As an independent organisation, FSC has developed an internationally
  recognised and demanding certification standard in recent years that
  is used worldwide for environmentally appropriate, socially beneficial
  and economically viable management of the forests. The organisation,
  whose well-known logo is already established in the wood and paper
  industry, also applies this standard to products made of natural rubber.</p>
<p>The new 22-inch P ZERO ∗ tyre has now become the world's first tyre
  to receive the coveted FSC label. To earn this certification, Pirelli
  adapted its US plant in Rome, Georgia, to produce tyres using
  FSC-certified natural rubber and rayon. From there, the tyres are
  delivered to BMW Group Plant Spartanburg, around 370 km away, and
  mounted on the BMW X5 Plug-in Hybrid. The star ∗ in the name indicates
  that the new tyre meets the BMW Group’s strict performance
  requirements, including particularly low rolling resistance and noise level.</p>
<p>Giovanni Tronchetti Provera, Pirelli’s Senior Vice President for
  Sustainability and Future Mobility, said: “Before even reaching the
  road, sustainable mobility begins with raw materials. With the world’s
  first FSC-certified tyre, Pirelli once again demonstrates its
  commitment to pursuing increasingly challenging goals in terms of
  sustainability, a testament to the constant work on innovative
  materials and increasingly cutting-edge production processes. We
  continue to invest in sustainable growth for our planet, aware that
  this is also essential for the future of our businesses.”</p>
<p>Jeremy Harrison, Chief Markets Officer, FSC International, added:
  “The new FSC-certified Pirelli Tyre is a significant milestone in the
  drive to deliver economic, social, and environmental benefits across
  the natural rubber value chain. This is a major step forward in the
  journey towards a more sustainable natural rubber value chain, thereby
  helping to mitigate deforestation and support the fight against
  climate change.”</p>
<p> </p>
<h3>
  <strong>Long-standing commitment to greater transparency and
    sustainability in the natural rubber supplier network</strong></h3>
<p>The use of the first tyres containing certified sustainable natural
  rubber and rayon at the BMW Group is the result of the company’s
  extensive commitment in this area. In 2019, the BMW Group joined
  forces with well-known tyre manufacturers, NGOs, rubber producers and
  consumers to create the Global Platform for Sustainable Natural Rubber
  (GPSNR). Small farmers are also represented in this initiative. The
  GPSNR is committed to improving social and environmental conditions
  for cultivation of natural rubber and pushing for more sustainability.
  It also implements measures to stop deforestation and make supply
  chains more transparent. The GPSNR currently has almost 100 members,
  who are responsible for about 50 percent of the global natural rubber market.</p>
<p>Through its activities in the GPSNR and close cooperation with its
  suppliers, the BMW Group is constantly working to further improve
  sustainability in the natural rubber supply chain. The BMW Group is
  stepping up these activities and plans to steadily expand its sourcing
  of tyres made from sustainably grown natural rubber.</p>
<p>The BMW Group has been working with the FSC organisation for many
  years (Licence code FSC-N002012). The company decided to use
  FSC-certified wood in the BMW i3, which was first launched onto the
  market in 2013. The BMW iX for release later this year will also
  feature FSC-certified wood. In 2017, the BMW Group and FSC advocated
  for further development of FSC standards for cultivation of natural
  rubber in Thailand.</p>
<p> </p>
<h3>
  <strong>Sustainability an integral part of all purchasing activities</strong></h3>
<p>Independently of these measures, the BMW Group has contractually
  obligated all its direct suppliers to respect human rights, comply
  with expanded environmental and social standards and to introduce
  management systems to promote occupational safety and protect the
  environment since 2014. This also includes protecting forests and
  biodiversity. These requirements must also be contractually passed on
  to subcontractors. BMW Group Purchasing does not rely on contractual
  obligations alone for this but is also implementing a large number of
  additional measures in a transparent process. A risk filter is used to
  evaluate potential supplier locations worldwide even before the call
  for bids. The next step is to require possible suppliers to outline
  their sustainability activities in a detailed questionnaire. External
  partners also work with internal appraisers to review selected
  locations. Throughout the contract period, external partners work with
  internal appraisers to verify compliance with sustainability
  requirements through questionnaires and audits. In this way, BMW Group
  Purchasing is able to monitor thousands of locations every year.</p>
<p> </p>
<h3>
  <strong>Sustainable mobility with the BMW X5 xDrive45e</strong></h3>
<p>The BMW Group has completed full lifecycle CO<sub>2</sub>
  certification for the BMW X5 xDrive45e – from raw material
  procurement, through the supply chain, production and use phase, all
  the way to recycling. If charged during the use phase with the average
  European electricity mix, this gives it an advantage of around 40
  percent over the BMW X5 xDrive40i. If charged with green power, the
  advantage is around 70 percent. The electric range amounts to 77-88
  kilometres (WLTP).</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>BMW X5 xDrive45e Plug-in-Hybrid: Fuel consumption combined: 1.7-1.2
  l/100km (WLTP), 2.1-1.6 l/100 km (NEDC); Power consumption combined:
  27.7-24.3 kWh/100 km (WLTP), 25.2-23.5 kWh/100 km (NEDC); CO2
  emissions combined: 39-27 g/km (WLTP), 47-37 g/km (NEDC)</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Mobility of the future,Environment,G05]]></category>
            <pubDate>Wed, 19 May 2021 12:01:45 +0200</pubDate>
            <pp:lastModified>Wed, 19 May 2021 10:01:45 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/8aad0a02-5924-44cd-b755-cdec1efd42b8/500_P90422526_highRes_bmw-group-becomes-fi.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/8aad0a02-5924-44cd-b755-cdec1efd42b8/500_P90422526_highRes_bmw-group-becomes-fi.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/8aad0a02-5924-44cd-b755-cdec1efd42b8/P90422526_highRes_bmw-group-becomes-fi.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90422526_highRes_bmw-group-becomes-fi.jpg]]></pp:imageTitle></item><item>
                        <title>Start of production for fully-electric BMW iX3</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/start-of-production-for-fully-electric-bmw-ix3-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/start-of-production-for-fully-electric-bmw-ix3-en-ae/</guid><pp:caseid>813509</pp:caseid><pp:summary><![CDATA[First BMW iX3 comes off production line at BMW Brilliance Automotive in Shenyang, China]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Shenyang. </strong>The first fully-electric BMW iX3 has
  left the production line at the BMW Brilliance Automotive joint
  venture (BBA) in Shenyang, China. The workforce at the BBA Plant
  Dadong in Shenyang already celebrated the successful start of
  production on 29 September 2020.</p>
<p>Franz Decker, head of BBA's Technology and Production division, said
  during the event: “Today, we begin production of the BMW iX3, the
  first pure electric model from our core BMW brand. With a production
  system like this, specialised for high quality, we are able to deliver
  what customers worldwide demand from premium vehicles.”</p>
<h3>
  <strong>Leading production expertise guarantees premium quality </strong></h3>
<p>As well as intelligent manufacturing and state-of-the-art
  technologies, the BBA production facility in Shenyang is also
  distinguished by its comprehensive quality management system. A
  special "zero defect concept" ensures that the globally high
  market requirements for electric mobility are met.</p>
<p>BBA conducts rigorous testing of everything from the battery to the
  finished car to guarantee the vehicle safety of the BMW iX3. 128
  mechanical tests and 994 software functionality tests ensure the high
  quality of high-voltage batteries throughout the entire lifecycle. 140
  functional tests check every aspect of the vehicle during
  acceleration, in particular road conditions and on rocky roads. As a
  result, the BMW iX3 is well-suited for all types of roads and meets
  the high demands of different driving conditions.</p>
<p>BBA produces the fully-electric BMW iX3 on the same line as the BMW
  X3 with combustion engine to ensure a high level of efficiency and
  flexibility in production.</p>
<p>During the entire BMW iX3 project, the BMW Group's research and
  production, purchasing and production divisions worked closely with BBA.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Locations,Sustainability,Efficient Dynamics,Drive Technologies,Mobility of the future,Production,Industry 4.0]]></category>
            <pubDate>Fri, 02 Oct 2020 14:45:00 +0200</pubDate>
            <pp:lastModified>Fri, 02 Oct 2020 12:45:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/40832467-b590-4e7e-9587-fcac89d931de/500_P90402368_highRes_first-bmw-ix3-comes-.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/40832467-b590-4e7e-9587-fcac89d931de/500_P90402368_highRes_first-bmw-ix3-comes-.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/40832467-b590-4e7e-9587-fcac89d931de/P90402368_highRes_first-bmw-ix3-comes-.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90402368_highRes_first-bmw-ix3-comes-.jpg]]></pp:imageTitle></item><item>
                        <title>Right of way for green electricity by intelligent charging with the BMW i3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/right-of-way-for-green-electricity-by-intelligent-charging-with-the-bmw-i3-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/right-of-way-for-green-electricity-by-intelligent-charging-with-the-bmw-i3-en-ae/</guid><pp:caseid>813357</pp:caseid><pp:summary><![CDATA[Right of way for green electricity by intelligent charging. BMW i and grid operator TenneT pilot new type of charging strategy for electric vehicles using the BMW i3 – Digital integration will turn electric mobility into a mainstay of the energy revolution – Customers can reap the benefits of reduced costs.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is working in close
  collaboration with power grid operator TenneT to devise groundbreaking
  solutions that will turn electric mobility into one of the mainstays
  of the energy revolution. An intelligent charge control system
  developed for BMW Charging can help to adapt electric vehicle charging
  in a way that keeps the power grid stable and makes optimum use of
  energy from renewable sources. Following successful deployment in the
  USA, the technology’s practicability has now also been demonstrated in
  Germany as part of a subsequent pilot project. Providing the platform
  for this new solution is the connectivity technology already included
  as standard in the all-electric BMW i3.</p>
<p>The BMW Group is aiming to offer its customers ways of charging their
  electrified vehicles as easily and cheaply as possible while
  minimising the associated emissions. The digital integration of
  electric vehicles into the power grid will make it possible to adjust
  vehicle charging with customers’ mobility requirements, grid stability
  and the availability of renewable energy all factored in. Intelligent
  charge control can therefore play a role in preventing power grid
  congestion and give priority to green electricity at the same time. As
  and when the customer’s mobility schedule allows, charging of suitably
  equipped electric vehicles can be briefly decreased – in the event of
  an electricity supply shortfall, for example – in order to reduce the
  load on the grid. Charging of the high-voltage battery will resume as
  soon as the supply bottleneck has been alleviated, ideally at a time
  when sufficient reserves of wind or solar energy have accumulated.</p>
<p>
  <strong>Intelligent charge control responds to signals from the grid
    operator. </strong></p>
<p>The system of charge control developed for BMW Charging acts as a
  link between car and power grid. It registers the grid requirements
  signalled by the operator, making it possible to control the charging
  of plugged-in electric vehicles for optimum results – whether the
  vehicle is hooked up to the electricity grid at a public charging
  station, via a BMW Wallbox or using a domestic power socket. The
  signals are processed by the digital charge control technology and the
  vehicle’s connected electronics.</p>
<p>In the latest pilot project, the team succeeded in recording and
  processing signals from grid operator and project partner TenneT that
  indicated an imminent grid overload. This allowed charging to be
  temporarily decreased in selected BMW i3 cars in response. Electricity
  from renewable sources could then be integrated into the grid to
  optimum effect and there was no need to use backup power plants
  running on fossil fuels. The results from the pilot project represent
  further progress towards digital integration of electric vehicles into
  the power grid and pave the way for implementing this solution on a
  larger scale.</p>
<p>
  <strong>Electric mobility: turning a problem for the energy revolution
    into a solution.</strong></p>
<p>As the number of electric vehicles on our roads continues to grow, so
  does the amount of electric power needed to fuel individual mobility.
  Considered in terms of total requirements, however, electric mobility
  is a relatively small factor. Independent studies predict that in
  Germany, for example, a fleet of two million electric vehicles would
  only increase electricity demand by around one per cent.</p>
<p>At the same time, intelligent charge control means electric mobility
  can help grid operators handle new challenges arising from the
  increasing input of renewable energy. These centre on precisely
  balancing supply and demand – i.e. power generation and consumption –
  both geographically and in terms of quantity. Wind electricity
  generated in the north of Germany, for instance, must be able to reach
  consumers in the south. This is made more difficult when the grid is
  already working at maximum capacity. Without intelligent charging,
  this can lead to congestion that has to be cleared rapidly. So, if a
  particular region is at risk of an electricity shortage, the usual
  response is to increase output from coal- or gas-fired power plants
  that can be brought on line at short notice.</p>
<p>
  <strong>Intelligent charging can help to keep the price of electricity
    stable. </strong></p>
<p>Known as “redispatching”, these interventions in the power generation
  network generate costs in the region of €500 millions a year in
  Germany alone – and these must be met by the power grid operators.
  Intelligently controlled charging holds potential to cut these costs,
  as briefly decreasing vehicle charging eliminates the grid congestion,
  allowing wind power to flow smoothly and dispensing with the need to
  use fossil energy in power plants.</p>
<p>As integrating electric vehicles into the power grid and implementing
  intelligent charge control reduces redispatching costs, it can also
  help to limit expansion of the cross-regional network of power lines –
  and thereby restrict electricity price rises.</p>
<p>Contributions made to stabilisation of the power grid also provide
  the basis for energy-linked business models, as owners of electrified
  vehicles can actually earn money through intelligently controlled
  charging. This represents a milestone on the road to realising the BMW
  Group’s vision of offering electric vehicle drivers electricity for
  charging their cars that is both free and generated with zero emissions.</p>
<p>
  <strong>An all-encompassing electric mobility offering.</strong></p>
<p>The BMW Group has been running a precursor to the pilot project in
  Germany for several years already. The ongoing BMW i Charge Forward
  initiative in California has seen intelligent charging control –
  according to the needs of both customers and the power grid –
  undergoing practical trials under everyday conditions with a fleet of
  over 300 electric vehicles. The local grid operator has backed the
  scheme with financial rewards. And as the drivers of the electric
  vehicles participating in the scheme ultimately pocket the bonuses,
  this is a win-win situation for all involved.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Drive Technologies,Mobility of the future,i3,Environment,I01,Product,BMW]]></category>
            <pubDate>Thu, 07 Nov 2019 08:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 07 Nov 2019 07:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/b27a1f28-87eb-4136-b41f-8c0eab39d179/500_P90288642_highRes_the-first-ever-bmw-i.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/b27a1f28-87eb-4136-b41f-8c0eab39d179/500_P90288642_highRes_the-first-ever-bmw-i.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/b27a1f28-87eb-4136-b41f-8c0eab39d179/P90288642_highRes_the-first-ever-bmw-i.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90288642_highRes_the-first-ever-bmw-i.jpg]]></pp:imageTitle></item><item>
                        <title>BMW Group opens plant in San Luis Potosi, Mexico</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-opens-plant-in-san-luis-potosi-mexico/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-opens-plant-in-san-luis-potosi-mexico/</guid><pp:caseid>813404</pp:caseid><pp:summary><![CDATA[+++ Innovative digitalisation technologies and new sustainability benchmarks set plant apart +++ Investment of over one billion US dollars +++ BMW Group active in Mexico for 25 years +++  Plant will be supplied with 100% CO2-free electricity +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>San Luis Potosi/Munich.</strong> High-level representatives of
  the Mexican government and the BMW Group officially opened the
  company’s new automotive plant in San Luis Potosi in Mexico today.</p>
<p>Oliver Zipse, member of the Board of Management of BMW AG responsible
  for Production, stated during the ceremony: “The new plant in San Luis
  Potosi is an important pillar of the BMW Group’s global production
  strategy. We aim to achieve a balance in our production and sales in
  the different world regions. We want to strengthen our footprint in
  important and growing markets. Plant San Luis Potosi will
  significantly boost our regional production flexibility in the
  Americas. From here, we are delivering our locally produced BMW 3
  Series Sedan to customers worldwide.”</p>
<p>The company has invested more than one billion US dollars in the new
  production location. The plant, which already employs 2,500 people,
  will have a capacity of up to 175,000 units per year once the ramp-up
  phase is fully completed.</p>
<p>San Luis Potosi will build the BMW brand’s most successful model
  series: the BMW 3 Series Sedan. In the company’s more than 100-year
  history, this iconic car has come to represent the heart of the brand,
  setting the standard for dynamic performance, efficiency and design.</p>
<p>The ceremony in San Luis Potosi was attended by guests including Dr.
  Alfonso Romo Garza, Head of the Office of the Presidency of the
  Mexican Republic; Dr Juan Manuel Carreras López, governor of the state
  of San Luis Potosi; Oliver Zipse, member of the Board of Management of
  BMW AG responsible for Production; Milagros Caiña-Andree, member of
  the Board of Management of BMW AG responsible for Human Resources and
  Labour Relations, and Dr Andreas Wendt, member of the Board of
  Management of BMW AG responsible for Purchasing and Supplier Network.</p>
<p>Head of Human Resources Milagros Caiña-Andree highlighted the BMW
  Group’s strong commitment to vocational education: “Our highly-trained
  employees form a strong foundation for our new BMW Group Plant San
  Luis Potosi and help us meet high quality standards for our premium
  products. Our dual vocational training programme is already in its
  fourth generation.”</p>
<p>At an innovative new training centre on the plant grounds, all new
  staff and apprentices are trained in the BMW Group’s latest production
  processes and technologies, based on the dual vocational training
  model. The centre is not just focused on expanding employees’ and
  apprentices’ technical skills, but also boosting motivation,
  enthusiasm and team spirit.</p>
<p>The plant is working with four technical institutes in this area and
  has already trained 250 apprentices in technical occupations.</p>
<p>Dr Andreas Wendt, member of the Board of Management of BMW AG
  responsible for Purchasing and Supplier Network: “We have a strong
  supplier base we can build on in Mexico, having sourced high-quality,
  technologically sophisticated and innovative products from here for
  more than ten years. Every BMW Group vehicle today already contains at
  least one part from one of our 220 Mexican suppliers. Our new plant
  will benefit from short supply routes and the high level of
  flexibility this gives our supply chain.”</p>
<p>The BMW Group has operated its own local purchasing office in Mexico
  since 2008. In 2017, the office relocated from Mexico City to San Luis
  Potosi, where it now employs 105 people. The BMW Group’s purchasing
  volume in Mexico reached USD 2.5 billion last year.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Focus on flexibility, digitalisation and sustainability</strong></p>
<p>Hermann Bohrer, director of the Mexican plant: “The plant was
  designed from the start to allow us to respond quickly and flexibly to
  future model variants and production volumes. We use innovative
  Industry 4.0 technologies, including new automation solutions and
  modern assistance systems. Sustainability was also a major focus from
  the beginning – and we are setting new standards in this area.”</p>
<p>
  <strong>Latest Industry 4.0 technologies</strong></p>
<p>The BMW Group used digital 3D plans during construction of the plant,
  both for the building itself and for the installation of equipment.
  During every phase of construction, architects entered specific
  information, such as location, dimensions and completion date into
  digital models. Digital 3D-scanning technology was also used during
  construction for the first time. Combining these two technologies
  allowed for real-time analysis of construction progress and
  cost-efficient modifications, providing the BMW Group with continuous
  planning reliability.</p>
<p>The new BMW Group plant is a pioneer in the field of intelligent
  maintenance. Smart Maintenance Assistant Software is being used for
  the first time, enabling proactive maintenance throughout the plant to
  be planned ahead of time, thereby increasing equipment availability.
  Service activities are based on current, intelligently organised
  system data instead of predefined maintenance intervals. Using smart
  devices such as tablets and smartphones, staff receive all relevant
  information regarding equipment status.</p>
<p>Various Industry 4.0 technologies are used, for example, in assembly,
  where screens have largely replaced paper throughout the assembly
  process. Two screens per takt provide staff with all the information
  they need – information which, in the past, was only available on
  paper. This digital job card is being used for the first time at the
  BMW Group plant in Mexico.</p>
<p>Robots and employees work directly alongside one another in engine
  pre-assembly, cooperating in a way which plays to the strengths of
  each. Robots have the power to turn the heavy convertor, while the
  employees have the manual dexterity to make the final adjustments to
  fit them together precisely.</p>
<p>
  <strong>New sustainability benchmarks</strong></p>
<p>From the first full year of production, the facility in San Luis
  Potosi will be the BMW Group’s most resource-efficient plant.</p>
<p>Careful use of water resources is a primary sustainability objective.
  The site, with the production network’s lowest water consumption per
  vehicle produced, will be the BMW Group’s first paint shop to generate
  no process wastewater at all. The water needed for the painting
  process is reconditioned and reused.</p>
<p>The use of renewable energy sources ensures that the plant will be
  supplied with 100% CO2-free electricity in future. A solar energy
  plant on-site, covering an area of more than 70,000 m<sup>2</sup>,
  will produce part of the energy.</p>
<p>
  <strong>Production for the global market</strong></p>
<p>The new plant in Mexico expands the BMW Group production network to a
  total of 31 locations. In line with the BMW Group’s Strategy NUMBER
  ONE > NEXT, this ensures the company has a flexible and efficient
  international production network, with a good balance of value
  creation between Europe, Asia and the Americas.</p>
<p>The new location in Mexico is another building block in this growth
  strategy. The country is a member of the NAFTA free-trade area with
  Canada and the United States. It also has a large number of free-trade
  agreements, including with the European Union and MERCOSUR, which make
  it easier to export cars and import supplied parts.</p>
<p>The NAFTA region in particular, with its consistently high sales
  volumes, is a key market for the BMW Group. Twenty five years ago, the
  BMW Group opened its plant in Spartanburg, USA, and has since invested
  nearly nine billion US dollars in the site. The company will invest a
  further 600 million US dollars there by 2021 to gear it up for future
  generations of the BMW X models. The number of jobs will increase in
  parallel to around 11,000. In total, the company supports almost
  70,000 direct and indirect jobs in the US.</p>
<p>
  <strong>The BMW Group in Mexico</strong></p>
<p>The BMW Group sales company in Mexico is celebrating its
  25<sup>th</sup> anniversary this year. The local sales company is not
  only responsible for the Mexican market, but also manages the
  company’s business strategy for the whole Latin America region,
  covering a total of 28 countries. Delivering continuous growth, Mexico
  is the most important market in this region.</p>
<p>In 2018, the BMW Group sold a total of 25,090 vehicles (18,501 BMW,
  6,589 MINI) in Mexico – an increase of more than 13% over the previous year.</p>
<p> </p>
<p>
  <span style="text-decoration: underline;">Please note</span>: The
  opening of the new BMW Group plant in San Luis Potosí will be
  broadcast live at this link: <a href="https://bit.ly/2K5RAG5">https://bit.ly/2K5RAG5</a>.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Nikolai Glies<br>Tel: +49-89-382-47712<br>E-mail: <a href="mailto:nikolai.glies@bmwgroup.com">nikolai.glies@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Research &amp; Development,Locations,Sustainability,Speeches &amp; Statements,3 Series,Environment,Production,Production Plants,Product,BMW]]></category>
            <pubDate>Thu, 06 Jun 2019 16:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 06 Jun 2019 14:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/4ac4e33e-e2db-4cb9-af95-a4d0320f1056/500_P90352883_highRes_grand-opening-of-bmw.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/4ac4e33e-e2db-4cb9-af95-a4d0320f1056/500_P90352883_highRes_grand-opening-of-bmw.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/4ac4e33e-e2db-4cb9-af95-a4d0320f1056/P90352883_highRes_grand-opening-of-bmw.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90352883_highRes_grand-opening-of-bmw.jpg]]></pp:imageTitle></item><item>
                        <title>BMW Guggenheim Lab Mumbai to Open December 9, 2012 at Dr. Bhau Daji Lad Museum, with “Pop-Up” Sites Throughout the City. Free Program Invites Mumbaikars to Explore Balance Between Personal and Public Space. Mumbai Lab Team Announced.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-guggenheim-lab-mumbai-to-open-december-9-2012-at-dr-bhau-daji-lad-museum-with-pop-up-sites-throughout-the-city-free-program-invites-mumbaikars-to-explore-balance-between-personal-and-public-space-mumbai-lab-team-announced-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-guggenheim-lab-mumbai-to-open-december-9-2012-at-dr-bhau-daji-lad-museum-with-pop-up-sites-throughout-the-city-free-program-invites-mumbaikars-to-explore-balance-between-personal-and-public-space-mumbai-lab-team-announced-en-ae/</guid><pp:caseid>813150</pp:caseid><pp:summary><![CDATA[Mumbai. The BMW Guggenheim Lab will make the next stop on its global journey in Mumbai from December 9, 2012 to January 20, 2013. Presented in collaboration with the Dr. Bhau Daji Lad Museum, the Mumbai Lab will offer free programming at multiple sites throughout the city. Design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs in this bustling metropolitan area of more than 20 million people. Mumbai is the third stop of the mobile project, following New York and Berlin.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Mumbai.</strong> The BMW Guggenheim Lab will make the next
  stop on its global journey in Mumbai from December 9, 2012 to January
  20, 2013. Presented in collaboration with the Dr. Bhau Daji Lad
  Museum, the Mumbai Lab will offer free programming at multiple sites
  throughout the city. Design projects, participatory studies, tours,
  talks, workshops, film screenings and cultural activities will address
  challenges and opportunities related to public space and the choices
  Mumbaikars make to balance individual and community needs in this
  bustling metropolitan area of more than 20 million people. Mumbai is
  the third stop of the mobile project, following New York and Berlin.</p>
<p>Part urban think tank, part community center and public gathering
  space, the BMW Guggenheim Lab is a pioneering global initiative aimed
  at raising awareness of important urban challenges and inspiring an
  ongoing conversation in cities around the world. In addition to
  participating in free programs at the Lab sites, the public is invited
  to visit the project <a href="http://www.bmwguggenheimlab.org/">website</a> and join the
  dedicated online social communities or <a href="http://www.bmwguggenheimlab.org/subscribe">subscribe to the
    Lab’s e-newsletter</a> for the latest project updates.</p>
<p>The central site for the Mumbai Lab will be at the Dr. Bhau Daji Lad
  Museum, located in the heart of the Byculla district next to the
  city's botanical gardens and zoo. Additionally, nearly half of the
  public programs will be held at a network of satellite locations
  throughout the city, making the Lab’s programming available to a wide
  range of audiences and communities. Details about the satellite
  locations will be announced in the coming weeks.</p>
<p>“The BMW Guggenheim Lab Mumbai will take its programs out to to the
  people in a new way. As we expand and evolve the conversation about
  important issues of urban life, what better city to continue this
  thrilling process of exploration and discovery than Mumbai, the
  commercial and entertainment capital of India and a leading scientific
  center,” said Richard Armstrong, Director of the Solomon R. Guggenheim
  Museum and Foundation. “We are honored to be working with one of
  India’s most important and historic national treasures, the Dr. Bhau
  Daji Lad Museum, and we are proud to continue our journey in
  collaboration with BMW.”<em> </em></p>
<p>“Mumbai once again demonstrates the BMW Guggenheim Lab’s ability to
  continuously adapt and re-imagine itself during its continuing journey
  through the world’s metropolises,” said Frank-Peter Arndt, member of
  the Board of Management, BMW AG. “To be able to engage with the city’s
  dazzling variety and unique inventiveness, the Guggenheim’s curators
  and the Lab Team, together with the Dr. Bhau Daji Lad Museum, have
  created a highly participatory, multidisciplinary program that is
  specific to Mumbai but also relevant to audiences around the globe.”</p>
<p>“We are delighted to collaborate with the Solomon R. Guggenheim
  Museum on this critically important initiative,” said Tasneem Mehta,
  Managing Trustee and Honorary Director, Dr. Bhau Daji Lad Museum.
  “Just as we honor and preserve the rich cultural history and heritage
  of Mumbai at our Museum, we must also look to our future and find ways
  to sustain our magnificent city and address the common challenges
  faced by urban dwellers around the globe.”</p>
<p> </p>
<p>
  <strong>Mumbai Lab Team and Advisory Committee</strong></p>
<p>The Mumbai Lab Team, which has created the program for the Lab
  together with Guggenheim curator David van der Leer and curatorial
  assistant Stephanie Kwai, includes four emerging talents in their
  fields: <strong>Aisha Dasgupta</strong>, a British demographer based
  in Malawi; China-based Dutch architect <strong>Neville Mars</strong>;
  Mumbai architect and urban transport designer<strong> Trupti Amritwar
  Vaitla</strong>; and <strong>Héctor Zamora</strong>, a Mexican artist
  based in Brazil.</p>
<p>The Lab Team members are nominated by the BMW Guggenheim Lab Advisory
  Committee, an international group of experts from various disciplines.
  Delhi-based transportation planner and safety expert <strong>Geetam
    Tiwari </strong>recently was named to the Advisory Committee.</p>
<p> </p>
<p>
  <strong>Programming Overview</strong></p>
<p>The BMW Guggenheim Lab Mumbai’s multi-site program has been developed
  specifically for Mumbaikars. Along with national and international
  experts, academics, and leaders, the Lab will celebrate Mumbai’s local
  thinkers and innovators by including students, neighbors, grassroots
  activists, commentators, local organizations, and community groups.</p>
<p>“With more people than ever living in cities, we need a better
  understanding of urban life with all its opportunities and
  challenges,” said BMW Guggenheim Lab curator David van der Leer. “We
  believe that the ideas, investigations and experiments of the Lab will
  help us rethink how the effective use or reuse of personal and public
  space can positively impact our cities.”</p>
<p>The Mumbai Lab will present a distinctive range of offerings.
  Participatory programs will bring the public together with city
  officials and urban planners to address issues related to
  transportation, housing, water, and governance; city tours will
  explore the psychological effects of public space; and design projects
  are planned to include an open competition to develop solutions for a
  heavily congested traffic junction in Mumbai and an exploration of
  ways to refit obsolete infrastructure with new public space and
  pedestrian functions. The robust roster will include a kaleidoscope of
  perspectives from entertainers, artists, filmmakers, storytellers,
  chefs, and others, who will share their experiences of Mumbai’s unique
  urban landscape and celebrate its citizens’ diversity and
  adaptability. In addition, the Dr. Bhau Daji Lad Museum will lead
  hands-on design and creative activities for families to learn about
  Mumbai’s historic, cultural, and contemporary urban landscape</p>
<p>The days and hours of operation of the Mumbai Lab as well as a full
  programming schedule will be announced in the coming months.</p>
<p> </p>
<p>
  <strong>Lab Design<br /></strong>As in New York and Berlin, the
  physical structure of the BMW Guggenheim Lab Mumbai will be in
  character with its urban environment. For Mumbai, Tokyo architects
  Atelier Bow-Wow have designed a new structure uniquely suited to the
  city's densely populated environment, modeled after the Indian
  <em>mandapa</em>, a raised outdoor pavilion traditionally used for
  public celebrations and events. Constructed primarily of bamboo, a
  building material often used in South Asia, the Lab’s main L-shaped
  structure will be situated under a canopy of shade trees in the
  gardens of the Dr. Bhau Daji Lad Museum. A modified version of the
  Lab, which will consist of one wing of the main structure, will travel
  to satellite sites throughout the city.</p>
<p> </p>
<p>
  <strong>About the BMW Guggenheim Lab</strong></p>
<p>The BMW Guggenheim Lab is a joint initiative of the Solomon R.
  Guggenheim Foundation and the BMW Group. The BMW Guggenheim Lab is
  curated by David van der Leer and Maria Nicanor of the Solomon R.
  Guggenheim Museum. The graphic identity of the Lab has been developed
  by Seoul-based graphic designers Sulki & Min. Activities at the
  Lab are reported on the project’s blog,</p>
<p>
  <a href="http://blog.bmwguggenheimlab.org/">Lab | Log</a>, which also
  features interviews with BMW Guggenheim Lab contributors. The public
  is invited to join the BMW Guggenheim Lab’s dedicated social
  communities on Twitter (<a href="http://twitter.com/bmwgugglab">@BMWGuggLab</a> and <a href="https://twitter.com/search/%23bglab">#BGLab</a>), <a href="http://www.facebook.com/BMWGuggenheimLab">Facebook</a>, <a href="http://www.youtube.com/bmwguggenheimlab">YouTube</a>, <a href="http://www.flickr.com/photos/bmwguggenheimlab">Flickr</a>, and
    <a href="https://foursquare.com/bmwgugglab">Foursquare</a>).</p>
<p>The BMW Guggenheim Lab has been recognized with a number of
  prestigious honors, including a Webby Awards nomination for Excellence
  on the Internet, an International Design Communication Award for Best
  Logo, and an American Institute of Architects, New York State chapter
  Citation for Design Excellence. The project has also been recognized
  by the United Nations as an exemplary project that fosters community
  participation and discussion about key urban topics. In addition, the
  Lab was featured as a resource on TED’s website, The City 2.0,
  recognizing it as a globally ambitious project that seeks to spark
  dialogue about urban life. <a href="http://www.bmwguggenheimlab.org/urbanology-online">Urbanology</a>,
  a city-planning game on the Lab’s website, was honored with a MUSE
  Award, presented by the American Association of Museums.</p>
<p>Future plans for the ongoing initiative will be announced at a later date.</p>
<p> </p>
<p>
  <strong>About the Solomon R. Guggenheim Foundation </strong></p>
<p>Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to
  promoting the understanding and appreciation of art, primarily of the
  modern and contemporary periods, through exhibitions, education
  programs, research initiatives, and publications. The global network
  that began in the 1970s when the Solomon R. Guggenheim Museum, New
  York, was joined by the Peggy Guggenheim Collection, Venice, has
  expanded to include the Guggenheim Museum Bilbao (opened 1997), the
  Deutsche Guggenheim in Berlin (1997-2013), and the Guggenheim Abu
  Dhabi currently under development. Looking to the future, the
  Guggenheim Foundation continues to forge international collaborations
  that take contemporary art, architecture, and design beyond the walls
  of the museum. More information about the foundation can be found at
    <a href="http://www.guggenheim.org/">guggenheim.org</a>.</p>
<p> </p>
<p>
  <strong>About Dr. Bhau Daji Lad Museum</strong></p>
<p>The Dr. Bhau Daji Lad Mumbai City Museum was established in 1872 as
  the Victoria & Albert Museum, Bombay. In 1975 the Museum was
  renamed the Dr. Bhau Daji Lad Museum in honor of the man whose vision
  and dedication ensured its establishment. Now an institution of the
  Municipal Corporation of Greater Mumbai, it is Mumbai’s oldest museum
  and the third oldest in the country. The Museum’s collection showcases
  the Decorative Arts of India and also has an extraordinary collection
  of clay models and dioramas that document the life of the people of
  Mumbai and the history of the city in the nineteenth and early
  twentieth centuries. After four years of intensive restoration by the
  Indian National Trust for Art and Cultural Heritage and supported by
  the Jamnalal Bajaj Foundation, the Museum reopened to the public in
  January 2008.</p>
<p> </p>
<p>
  <strong>About BMW’s Cultural Commitment</strong></p>
<p>For more than 40 years now, the BMW Group has initiated and engaged
  in more than 100 cultural cooperations worldwide. The company places
  the main focus of its long-term commitment on modern and contemporary
  art, jazz and classical music as well as architecture and design. The
  BMW Group has also been ranked industry leader in the Dow Jones
  Sustainability Indexes for the last eight years. In 1972, three
  large-scale paintings were created by the artist Gerhard Richter
  specifically for the foyer of the BMW Group's Munich headquarters.
  Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur
  Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko
  have cooperated with BMW. The company has also commissioned famous
  architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to
  design important corporate buildings and plants. The BMW Group takes
  absolute creative freedom in all the cultural activities it is
  involved in for granted – as this is just as essential for
  groundbreaking artistic work as it is for major innovations in a
  successful business.</p>
<p>Further information: <a href="http://www.bmwgroup.com/culture/">bmwgroup.com/culture</a> and
    <a href="http://www.bmwgroup.com/culture/overview/">bmwgroup.com/culture/overview</a>.</p>
<p> </p>
<p>
  <strong>The BMW Group</strong></p>
<p>The BMW Group is one of the most successful manufacturers of
  automobiles and motorcycles in the world with its BMW, MINI, Husqvarna
  Motorcycles  and Rolls-Royce brands. As a global company, the BMW
  Group operates 29 production and assembly facilities in 14 countries
  and has a global sales network in more than 140 countries.</p>
<p>In 2011, the BMW Group sold about 1.67 million cars and more than
  113,000 motorcycles worldwide. The profit before tax for the financial
  year 2011 was euro 7.38 billion on revenues amounting to euro 68.82
  billion. At 31 December 2011, the BMW Group had a workforce of
  approximately 100,000 employees.</p>
<p>The success of the BMW Group has always been built on long-term
  thinking and responsible action. The company has therefore established
  ecological and social sustainability throughout the value chain,
  comprehensive product responsibility and a clear commitment to
  conserving resources as an integral part of its strategy. As a result
  of its efforts, the BMW Group has been ranked industry leader in the
  Dow Jones Sustainability Indexes for the last eight years.</p>
<p>
  <a href="http://www.bmwgroup.com/">www.bmwgroup.com</a></p>
<p>Facebook: <a href="http://www.facebook.com/BMWGroup">http://www.facebook.com/BMWGroup</a></p>
<p>Twitter: <a href="http://twitter.com/BMWGroup">http://twitter.com/BMWGroup</a></p>
<p>YouTube: <a href="http://www.youtube.com/BMWGroupview">http://www.youtube.com/BMWGroupview</a></p>
<p>Google+: <a href="http://googleplus.bmwgroup.com/">http://googleplus.bmwgroup.com</a></p>
<p> </p>
<p>For the complete press materials, go to bmwguggenheimlab.org/presskits</p>
<p>For publicity images, go to bmwguggenheimlab.org/pressimages</p>
<p>For publicity videos, go to bmwguggenheimlab.org/pressvideos</p>
<p>User ID = photoservice</p>
<p>Password = presspass</p>
<p> </p>
<p>For questions please contact:</p>
<p>Dr. Thomas Girst</p>
<p>BMW Group Corporate and Intergovernmental Affairs</p>
<p>Head of Cultural Engagement</p>
<p>Telephone: +49 89-382-24753, Fax: +49 89-382-10881</p>
<p> </p>
<p>Leonie Laskowski</p>
<p>BMW Group Corporate and Intergovernmental Affairs</p>
<p>Cultural Engagement</p>
<p>Telephone: +49 89-382-45382, Fax: +49 89-382-10881<span> </span></p>
<p> </p>
<p>
  <span>Internet: <a href="https://newsroom.bmwgroup.com/global/en">https://newsroom.bmwgroup.com/global/en</a></span></p>
<p>
  <span>E-Mail: <a href="mailto:presse@bmw.de">presse@bmw.de</a></span></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Lifestyle Products,Sustainability,Cultural Engagement]]></category>
            <pubDate>Mon, 22 Oct 2012 09:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 22 Oct 2012 07:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[1920_com-templates-1980x1080-230131-af6]]></pp:imageTitle></item><item>
                        <title>BMW Group again named most sustainable automotive company. SAM Group presents SAM Sustainability Awards for the first time in Germany. BMW Group achieves Gold Class Status and is also named Sector Leader</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-again-named-most-sustainable-automotive-company-sam-group-presents-sam-sustainability-awards-for-the-first-time-in-germany-bmw-group-achieves-gold-class-status-and-is-also-named-sector-leader-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-again-named-most-sustainable-automotive-company-sam-group-presents-sam-sustainability-awards-for-the-first-time-in-germany-bmw-group-achieves-gold-class-status-and-is-also-named-sector-leader-en-ae/</guid><pp:caseid>813119</pp:caseid><pp:summary><![CDATA[Berlin. The BMW Group won two awards at yesterday’s SAM Group Sustainability Awards ceremony. The company earned SAM Gold Class Status and was also named Sector Leader, the best result among all vehicle makers. SAM Group presented the SAM Sustainability Awards for the first time in Germany.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Berlin. The BMW Group won two awards at yesterday’s SAM Group
  Sustainability Awards ceremony. The company earned SAM Gold Class
  Status and was also named Sector Leader, the best result among all
  vehicle makers. SAM Group presented the SAM Sustainability Awards for
  the first time in Germany.</p>
<p>SAM Group, headquartered in Zurich, is a sustainability rating agency
  founded in 1995. SAM Group’s Corporate Sustainability Assessments
  analyses over 2,000 listed companies every year.</p>
<p>At the awards ceremony in the Museum für Telekommunikation in Berlin,
  Michael Baldinger, CEO of SAM Group, paid tribute to the achievements
  of the BMW Group: “The BMW Group is a leader in terms of innovation
  management and has demonstrated a clear commitment to reducing
  negative environmental impact along the entire value chain.”</p>
<p>Harald Krüger, member of the Board of Management of BMW AG, was there
  to accept the awards: “For the BMW Group, long-term thinking and
  taking responsible action along the entire value chain are the basis
  for economic success. We are delighted to receive this recognition
  from SAM Group. It honours the efforts made every day by our 100,000
  employees worldwide.”</p>
<p>For the BMW Group, sustainability is an integral part of corporate
  strategy. As a first for the automotive industry, the BMW Group
  appointed an environmental protection officer in 1973. Since then, the
  company has systematically developed and consistently implemented its
  sustainability strategy.</p>
<p>The BMW Group’s commitment to sustainability received several
  prestigious awards last year as well. For example, the company was
  named most sustainable auto company in the DowJones Sustainability
  Index for the seventh consecutive year. For the past 10 years in a
  row, the BMW Group has also been listed in the FTSE4Good index, one of
  the most important indices for companies focusing on sustainable
  management. 2011 also marks the year when the BMW Group came in first
  among all vehicle makers in the CDP Global 500 Ranking.</p>
<p>For further information on how sustainable management is implemented
  at the BMW Group, go to <a href="http://www.bmwgroup.com/responsibility">www.bmwgroup.com/responsibility</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Sustainability,Environment]]></category>
            <pubDate>Fri, 15 Jun 2012 11:19:00 +0200</pubDate>
            <pp:lastModified>Fri, 15 Jun 2012 09:19:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[1920_com-templates-1980x1080-230131-af6]]></pp:imageTitle></item><item>
                        <title>The largest BMW X1 made of LEGO® bricks. 800 children construct a true-to-scale model at BMW Welt.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-largest-bmw-x1-made-of-legor-bricks-800-children-construct-a-true-to-scale-model-at-bmw-welt-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-largest-bmw-x1-made-of-legor-bricks-800-children-construct-a-true-to-scale-model-at-bmw-welt-en-ae/</guid><pp:caseid>813019</pp:caseid><pp:summary><![CDATA[It is among the most famous and most popular toys in the world: LEGO. The colorful bricks that started their triumphant advance 50 years ago and have since become a staple in children’s rooms all over the world have recently put in a guest appearance at BMW Welt in Munich. In a mere four days, from November 6 to 9, 2009, 800 children assembled a true-to-scale model of the BMW X1 from 165,000 LEGO bricks. And the result – a piece of art in bright yellow – is more than impressive!]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> It is among the most famous and most popular
  toys in the world: LEGO. The colorful bricks that started their
  triumphant advance 50 years ago and have since become a staple in
  children’s rooms all over the world have recently put in a guest
  appearance at BMW Welt in Munich. In a mere four days, from November 6
  to 9, 2009, 800 children assembled a true-to-scale model of the BMW X1
  from 165,000 LEGO bricks. And the result – a piece of art in
  bright yellow – is more than impressive!</p>
<p>BMW Welt did not only launch the campaign to entertain young would-be
  construction engineers but also to support a good cause. For each LEGO
  brick mounted, BMW Welt will donate an amount of money to the
  children’s charity organization “Die Arche” in
  Munich. The total of several thousand Euros will be used to support
  children from underprivileged families.</p>
<p>The beautiful LEGO X1 that can help visitors develop their own
  construction ideas will be on display at BMW Welt until November 25.</p>
<p> </p>
<p>If you have any questions please contact:</p>
<p>Konstanze Carreras, Corporate Statements and Sustainability,</p>
<p>Social Responsibility/Social Commitment</p>
<p>Phone: + 49-89-382-52894, Fax: + 49-89-382-10881</p>
<p> </p>
<p>Internet: https://newsroom.bmwgroup.com/global/en</p>
<p>E-mail: presse@bmw.de</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Sustainability,BMW Welt]]></category>
            <pubDate>Wed, 18 Nov 2009 15:27:00 +0100</pubDate>
            <pp:lastModified>Wed, 18 Nov 2009 14:27:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[1920_com-templates-1980x1080-230131-af6]]></pp:imageTitle></item><item>
                        <title>Special fall break activity at BMW Welt. Children construct the largest BMW X1 from LEGO® bricks.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/special-fall-break-activity-at-bmw-welt-children-construct-the-largest-bmw-x1-from-legor-bricks-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/special-fall-break-activity-at-bmw-welt-children-construct-the-largest-bmw-x1-from-legor-bricks-en-ae/</guid><pp:caseid>813020</pp:caseid><pp:summary><![CDATA[From November 6 to 9, 2009, BMW Welt in Munich turned into a colorful LEGO world, thanks to a special fall break activity for children and LEGO fans. Young would-be engineers between the ages of 5 and 13 were given the opportunity to build a true-to-scale model of a BMW X1 from LEGO bricks. While having fun they also helped other children: BMW Welt will donate an amount for each LEGO brick used in the activity to the children’s charity organization “Die Arche” in Munich.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> From November 6 to 9, 2009, BMW Welt in
  Munich turned into a colorful LEGO world, thanks to a special fall
  break activity for children and LEGO fans. Young would-be engineers
  between the ages of 5 and 13 were given the opportunity to build a
  true-to-scale model of a BMW X1 from LEGO bricks. While having fun
  they also helped other children: BMW Welt will donate an amount for
  each LEGO brick used in the activity to the children’s charity
  organization “Die Arche” in Munich.</p>
<p> The special activity, which was organized in cooperation with
  LEGO, ran for four days, always from 10 am to 6 pm. The true-to-scale
  model of a BMW X1 was assembled from 165,000 LEGO bricks. The children
  received instructions and were supported by pedagogically trained
  staff throughout the activity. Participants included preschool classes
  as well as holiday club groups, other teams and families with
  children. The activity was free of charge, with each child being able
  to work on the model for about 45 to 60 minutes. Groups were required
  to register in advance.</p>
<p> The special fall break activity at BMW Welt was not only a
  creative and exciting option for a family or children’s group
  outing but also an opportunity for the young participants to get
  involved in a project that benefits disadvantaged children.</p>
<p>BMW Welt will donate an amount of money for each LEGO brick to the
  charity organization “Die Arche” in Munich. The
  organization’s main goal is to place disadvantaged children into
  the center of attention of society. “Die Arche” provides
  children from underprivileged families, among other things, with free
  lunch, tutoring and leisure-time activities.</p>
<p> </p>
<p>During fall break, young visitors of BMW Welt can also participate in
  the regular offering for children and teenagers. At the Junior Campus
  workshops, children between the ages of 7 and 13 have the opportunity
  to discover the world of mobility.</p>
<p> </p>
<p>If you have any questions please contact:</p>
<p>Konstanze Carreras, Corporate Statements and Sustainability,</p>
<p>Social Responsibility/Social Commitment</p>
<p>Phone: + 49-89-382-52894, Fax: + 49-89-382-10881</p>
<p> </p>
<p>Internet: https://newsroom.bmwgroup.com/global/en</p>
<p>E-mail: presse@bmw.de<span> </span></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Sustainability,BMW Welt]]></category>
            <pubDate>Wed, 18 Nov 2009 15:18:00 +0100</pubDate>
            <pp:lastModified>Wed, 18 Nov 2009 14:18:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[1920_com-templates-1980x1080-230131-af6]]></pp:imageTitle></item><item>
                        <title>BMW Plant Spartanburg proclaimed Energy Partner of the Year.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-plant-spartanburg-proclaimed-energy-partner-of-the-year-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-plant-spartanburg-proclaimed-energy-partner-of-the-year-en-ae/</guid><pp:caseid>812933</pp:caseid><pp:summary><![CDATA[Award presented by the US Environmental Protection Agency for the Use of Methane Gas in the paint shop.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Munich / Spartanburg. BMW Plant Spartanburg in South Carolina, USA, has<br>been  proclaimed the Energy Partner of the Year by the US Environmental<br>Protection  Agency (EPA). In May 2006 the plant converted the supply of<br>energy at the paint  shop to methane gas. This saves about 60,000 tons<br>of CO2 a year, equal to the  annual heat energy consumption of some<br>15,000 US households. At the same time  the plant's annual energy costs<br>will be cut by a six-digit Euro figure.  The coveted award was presented<br>to BMW Manufacturing Co. and the plant's  partner, Dürr Systems,<br>which delivered the process technology for the paint  shop, on 24<br>January 2007. Through the award, the Environmental Protection  Agency<br>specifically honours one of the most ambitious landfill gas projects in<br>North America. The gas for BMW Plant Spartanburg is generated by the<br>biological  conversion of waste materials at the Palmetto Landfill Site<br>15 kilometres from  the plant. From there methane gas goes through a<br>pipeline directly to the  turbines on the BMW plant premises, where it<br>is then used in particular to  generate electric power and warm water<br>for the paint shop. "This is a very positive project that pays off<br>for all parties involved. It  allows us to use a source of energy<br>previously untapped, capitalising on this  supply of energy for<br>generating electricity and heat at our plant. This enables  us to reduce<br>emissions enormously and make a significant contribution to the  cause<br>of environmental protection", states Briggs Hamilton, the<br>Environmental  Spokesman for BMW Plant Spartanburg. In all, 63 per cent<br>of the energy consumed  by the plant is now covered by methane gas.<br>Methane gas from the landfill was used to supply energy to the plant for<br>the  first time in 2002. With the results of this pilot application<br>being convincing  and satisfactory, this initial test set the foundation<br>for the 100 per cent  supply of gas energy to the paint shop now<br>becoming reality. The Energy Partner of the Year award is presented each<br>year as part of the  EPA's Landfill Methane Outreach Program (LMOP).<br>This program promotes the  partnership of communities and companies<br>seeking to capitalise on the use of  landfill gases for the generation<br>of energy.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Locations,Sustainability]]></category>
            <pubDate>Sun, 18 Feb 2007 08:45:00 +0100</pubDate>
            <pp:lastModified>Sun, 18 Feb 2007 07:45:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/500_1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/fad2a2d0-efe5-4051-90e2-05a219847709/1920_com-templates-1980x1080-230131-af6.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[1920_com-templates-1980x1080-230131-af6]]></pp:imageTitle></item></channel>
                    </rss>