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                    <title><![CDATA[BMW Group Newsroom Middle East]]></title>
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                    <pubDate>Wed, 28 Oct 2026 15:46:38 +0000</pubDate>
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                        <title><![CDATA[BMW Group Newsroom Middle East]]></title>
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                        <title>BMW GROUP MIDDLE EAST INTRODUCES STARZPLAY TO IN-VEHICLE INFOTAINMENT ACROSS THE MULTIPLE COUNTRIES IN THE REGION.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-middle-east-introduces-starzplay-to-in-vehicle-infotainment-across-the-multiple-countries-in-the-region/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-middle-east-introduces-starzplay-to-in-vehicle-infotainment-across-the-multiple-countries-in-the-region/</guid><pp:caseid>813656</pp:caseid><pp:summary><![CDATA[+++ New integration enables direct access to premium entertainment, live sports content, and more from STARZPLAY in BMW and MINI vehicles equipped with ConnectedDrive +++ Marks first step in expanding in-car digital entertainment experiences across the region +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>  <strong>Dubai, United Arab Emirates –</strong>  <strong>June 23</strong>  <strong>, 2026</strong>: BMW Group Middle East has announced the  integration of STARZPLAY, one of the region’s leading all-in-one media  streaming platforms, into BMW and MINI in-vehicle infotainment  systems, expanding access to premium sports and entertainment content  for customers across the region. Starting today, customers will be  able to enjoy STARZPLAY’s extensive content offering in BMW and MINI  vehicles equipped with ConnectedDrive* across the United Arab  Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and Jordan.</p><p>STARZPLAY brings its comprehensive content offering to BMW and MINI  customers, combining premium live sports, blockbuster movies, series,  Arabic content, and STARZPLAY Originals. The service is accessible  directly through the vehicle’s native infotainment interface, enabling  eligible customers to access their STARZPLAY experience seamlessly  while the vehicle is stationary. Content is available on the central  display during charging stops, waiting periods or travel breaks,  supporting safe use with no external devices required.</p><p>The integration forms part of BMW Group’s broader Video and TV  offering, which also provides access to selected content platforms  including YouTube, Bloomberg, Wajd and Al Jazeera, delivering a smooth  in-vehicle, on-demand viewing experience.</p><p>  <strong>Karim-Christian Haririan, Managing Director BMW Group Middle  East</strong>, said: “This collaboration with STARZPLAY underscores  BMW Group Middle East’s position at the forefront of in-car  entertainment in the region. By expanding our digital ecosystem, we’re  transforming how customers experience mobility without compromising  the core values of quality, safety, and Sheer Driving Pleasure. Our  goal is to offer a connected, delightful mobility experience that  adapts to how people live and travel in the Middle East.”</p><p>“That is the way forward for exploring new ways to make our content  more accessible to our audiences”, said <strong>Maaz Sheikh, CEO  STARZPLAY</strong>. “This integration with BMW Group Middle East  represents an important step in extending the STARZPLAY experience  beyond traditional screens and into connected mobility environments.  By bringing our extensive premium content offerings from entertainment  and sports directly into eligible BMW and MINI vehicles, we are  creating new opportunities for audiences to enjoy the content they  love through a seamless, connected experience."</p><p>This launch marks the first step in BMW Group Middle East’s broader  strategy to expand in-vehicle entertainment capabilities across the  region while reinforcing STARZPLAY’s commitment to providing viewers  with access to their favorite content. Additional features and content  integrations are expected to follow, further reinforcing the brand’s  commitment to innovation and customer-centric experiences.</p><p>As demand for connected services continues to grow, BMW and MINI  remain at the forefront of delivering intelligent, intuitive  technologies that elevate every journey.<br />  <br /></p><p>  <em>* Availability may vary by model, market, vehicle software,    ConnectedDrive package, subscription status, data connectivity and    content rights. Video content can only be viewed when the vehicle is stationary.</em></p><p> </p><p>  <strong>The BMW Group</strong></p><p>With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW  Group is the world’s leading premium manufacturer of automobiles and  motorcycles and also provides premium financial services. The BMW  Group production network comprises over 30 production sites worldwide;  the company has a global sales network in more than 140 countries.</p><p>In 2025, the BMW Group sold 2.46 million passenger vehicles and more  than 202,500 motorcycles worldwide. The profit before tax in the  financial year 2025 was € 10.2 billion on revenues amounting to €  133,5 billion. As of 31 December 2025, the BMW Group had a workforce  of 154,540 employees.</p><p>The economic success of the BMW Group has always been based on  long-term thinking and responsible action. Sustainability is a key  element of the BMW Group’s corporate strategy and covers all products  from the supply chain and production to the end of their useful life.</p><p> </p><p>  <strong>About STARZPLAY</strong></p><p>STARZPLAY (<a href="https://protect2.fireeye.com/v1/url?k=273de915-46b6fc30-273c625a-74fe485cbff6-8029679ca2b72278&q=1&e=c84f7185-3e1a-484d-82e5-96de7cf75d40&u=https%253A%252F%252Fwww.google.com%252Furl%253Fq%253Dhttps%253A%252F%252Fprotect2.fireeye.com%252Fv1%252Furl%253Fk%25253D832ff32f-e2a4e600-832e7860-74fe485cbfe7-a925367c6f3435e6%252526q%25253D1%252526e%25253D6bb5a8f9-84ab-42ae-8977-bfee38698291%252526u%25253Dhttps%2525253A%2525252F%2525252Fwww.google.com%2525252Furl%2525253Fq%2525253Dhttps%2525253A%2525252F%2525252Fprotect2.fireeye.com%2525252Fv1%2525252Furl%2525253Fk%252525253D2429382b-45a22d11-2428b364-74fe4860008a-d9c429186fe1221b%2525252526q%252525253D1%2525252526e%252525253Dc6b2e36c-31e9-4f72-9ec7-be881546bb55%2525252526u%252525253Dhttps%25252525253A%25252525252F%25252525252Fwww.google.com%25252525252Furl%25252525253Fq%25252525253Dhttps%25252525253A%25252525252F%25252525252Fprotect2.fireeye.com%25252525252Fv1%25252525252Furl%25252525253Fk%2525252525253D30f28735-6f69be50-30f30c7a-000babff32e3-ea7f598c8174677f%25252525252526q%2525252525253D1%25252525252526e%2525252525253Ddf1f7203-2f03-40ad-82c8-a1733c7028ed%25252525252526u%2525252525253Dhttps%252525252525253A%252525252525252F%252525252525252Fwww.google.com%252525252525252Furl%252525252525253Fq%252525252525253Dhttps%252525252525253A%252525252525252F%252525252525252Fwww.google.com%252525252525252Furl%252525252525252Fq%252525252525252F3Dhttp%252525252525253A%252525252525252F%252525252525252Fwww.starzplay.com%252525252525252F%252525252525252F26source%252525252525253F3Dgmail-imap%252525252525252526ust%252525252525252F3D1765360833000000%252525252525252F26usg%252525252525252F3DAOvVaw1DQN8sRpIAG7nYLMRU0JLe%2525252525252526source%252525252525253Dgmail-imap%2525252525252526ust%252525252525253D1765431557000000%2525252525252526usg%252525252525253DAOvVaw14xJDigQpeWCg7cbINJ4qP%252525252526source%25252525253Dgmail-imap%252525252526ust%25252525253D1777363323000000%252525252526usg%25252525253DAOvVaw3J_IwBcDiHzVbuysVjdg2P%25252526source%2525253Dgmail-imap%25252526ust%2525253D1777377932000000%25252526usg%2525253DAOvVaw273EIg8af2xDHjoLdLB0eb%2526source%253Dgmail-imap%2526ust%253D1777551610000000%2526usg%253DAOvVaw24wh-oqaw7wKgOjTjid9xQ">www.starzplay.com</a>)  is one of the leading media and technology platforms across the Middle  East, North Africa, and Pakistan, offering both direct-to-consumer  entertainment services and advanced technology and media solutions for businesses.</p><p>Through long-standing partnerships with major global studios,  including Warner Bros., Disney, Paramount, Sony, Lionsgate, and Image  Nation Abu Dhabi, STARZPLAY delivers a rich and diverse content  library tailored to regional audiences. The platform offers  best-in-class Arabic and regional programming as the exclusive, global  digital home of Abu Dhabi Media channels and originals, complemented  by premium Turkish content through collaborations with producers such  as MADD TV, TRT, and ATV.</p><p>STARZPLAY has also firmly established itself as the exclusive MENA  home for top-tier sports, including fighting (UFC, PFL), Cricket (ICC,  IPL), and Rugby (Six Nations, Rugby World Cup), alongside a growing  football portfolio featuring Italian Serie A and the UAE Pro League.</p><p>With over 3 million combined SVOD and AVOD monthly subscribers and  over 20 million app downloads, STARZPLAY continues to redefine digital  entertainment in the region. The service offers high-quality streaming  in HD and 4K across smart TVs, gaming consoles, and IPTV services,  supported by intuitive iOS and Android applications with offline  viewing. Enhanced by AI-driven personalization and interactive  features, STARZPLAY ensures a seamless and highly tailored viewing  experience. In parallel, STARZPLAY’s technology and media division is  a market leader in hospitality entertainment solutions across the GCC  and powers OTT platforms for major media companies in Europe, the  Middle East, and Southeast Asia.</p><p>Headquartered in Abu Dhabi, with additional offices in the UAE and  Pakistan, STARZPLAY is backed by leading regional and international  investors, including e& Life (part of e& Group), ADQ,  Lionsgate, General Electric, and SEQ Capital, reinforcing its position  as a dominant and fast-growing player in the MENA digital media landscape.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Daniil Vintsingerode<br />Tel: +971526100810<br />E-mail: <a href="mailto:daniil.vintsingerode@partner.bmw.com">daniil.vintsingerode@partner.bmw.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,BMW,ConnectedDrive,MINI]]></category>
            <pubDate>Tue, 23 Jun 2026 08:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 28 Oct 2026 15:45:49 +0000</pp:lastModified>
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                        <title>BMW GROUP AND UNIVERSITY OF ZAGREB: ADVANCES IN BATTERY CELL PRODUCTION USING ARTIFICIAL INTELLIGENCE</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-and-university-of-zagreb-advances-in-battery-cell-production-using-artificial-intelligence-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-and-university-of-zagreb-advances-in-battery-cell-production-using-artificial-intelligence-en-ae/</guid><pp:caseid>813665</pp:caseid><pp:summary><![CDATA[+++ Pilot project at Battery Cell Competence Centre (BCCC) +++ Reduced testing effort and savings in raw materials, costs and time +++ Pioneering integration of theory and practice +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>  <strong>Munich/Zagreb.</strong> The BMW Group and the Croatian  University of Zagreb’s Regional Centre of Excellence for Robotic  Technology (CRTA) continue to advance joint research in battery cell  production. The “Insight” research project will develop and implement  practical AI models to optimise battery cell production at the BMW  Group. The research project covers the entire battery cell value  chain: from electrode production to end-of-line testing and in-house  developed direct recycling.</p><p>  <strong>How the research project saves raw materials, costs and time</strong></p><p>At the Battery Cell Competence Centre (BCCC) in Munich, the BMW Group  is developing battery cells for future generations of high-voltage  batteries. As part of this process, numerous test series are  conducted, which by their very nature require significant time and  material investment. At the same time, these tests tie up  manufacturing equipment and laboratory capacity. This is where the  “Insight” research project comes in: Its artificial intelligence  network uses existing test data, as well as real-time data from  ongoing production, to accurately predict battery cell process  parameters and performance data. As a result, the duration and number  of test series can be significantly reduced, while maintaining or  improving quality. In this way, the newly developed AI systems reduce  the material and time required in individual process steps by more  than 50 percent.</p><p>  <strong>Other cell production use cases</strong></p><p>The research project’s prediction models not only reduce the number  of test series but also support final approval of battery cells.  Following initial charging at the end of production, the cells must be  stored for a defined period at precisely specified temperatures before  they can be installed in a battery housing. This phase, also referred  to as the “quarantine”, requires corresponding storage capacity.  However, the research project’s AI systems are able to conduct a full  analysis of the battery cells in advance, potentially eliminating this  process step in the future.</p><p>  <strong>Research collaboration combines theory and practice</strong></p><p>Since the project was launched in 2024, the BMW Group and the  University of Zagreb have been developing joint solutions using  artificial intelligence to improve battery cell production. To this  end, doctoral candidates and students at the University of Zagreb are  collating and structuring available production data and using it to  create AI models that can identify specific patterns. These AI models  then make predictions that further optimise production performance,  quality and costs. “We are working on scaling the newly developed AI  models from the prototype environment,” explains Christian  Siedelhofer, head of Technology Development Lithium-Ion Battery Cells  at the BMW Group. One option would be to enable cell manufacturers.  “We are also examining to what extent these models are suitable for  additional use cases within our production network.”</p><p>  <strong>Win-win through knowledge sharing</strong></p><p>The University of Zagreb contributes expertise in mechanical  engineering, electrical engineering and computer science to the  project. Ongoing knowledge sharing benefits both partners: The  University of Zagreb provides the BMW Group with access to the latest  research findings, while its doctoral candidates and students have the  opportunity to apply their theoretical knowledge in practice.</p><p>  <strong>Development of young talent</strong></p><p>Another aspect of the cooperation is the development of young talent.  “Our joint project gets doctoral candidates and students interested in  AI and battery cells and the exciting work we do at our Battery Cell  Competence Centres,” says Stefan Kerscher, head of Technology  Development Battery Cells at the BMW Group. “We are delighted when  young talents decide to embark on a career with our company.” The  cooperation offers students intensive mentoring and the opportunity to  expand their professional network across the industry, enhancing their  attractiveness on the job market and opening up outstanding career  opportunities. The cooperation between the BMW Group and the  University of Zagreb strengthens the innovation capability and  competitiveness of both partners.</p><p>  <strong>Battery cell expertise along the entire value chain</strong></p><p>The BMW Group consolidates its battery cell know-how at its  Competence Centres in Munich, Parsdorf and Salching. The Battery Cell  Competence Centre (BCCC) in Munich houses research and development for  the battery cells of the future. The best battery concept from the  BCCC will be produced under near-series conditions at the Cell  Manufacturing Competence Centre (CMCC) in Parsdorf. Close  cross-divisional collaboration between Development, Purchasing and  Production integrates product and process in a unique way. In addition  to producing sample cells, the BMW Group is also focusing its efforts  on the reuse of materials. As part of this process, the company has  put into service a Cell Recycling Competence Centre (CRCC) in  Salching, Lower Bavaria, together with Encory GmbH, which will  implement the innovative direct recycling concept. The intellectual  property for the recycling method is owned by the BMW Group.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br />Tel: +971-56-507-5762<br />E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Locations,Sustainability,Drive Technologies,Mobility of the future,Production,Production Plants,Artificial Intelligence,Battery Cells,Munich]]></category>
            <pubDate>Tue, 28 Apr 2026 16:19:40 +0200</pubDate>
            <pp:lastModified>Wed, 28 Oct 2026 15:46:38 +0000</pp:lastModified>
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                        <title>A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/a-milestone-for-human-vehicle-interaction-bmw-intelligent-personal-assistant-expanded-to-include-amazon-alexa--technology-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/a-milestone-for-human-vehicle-interaction-bmw-intelligent-personal-assistant-expanded-to-include-amazon-alexa--technology-en-ae/</guid><pp:caseid>813674</pp:caseid><pp:summary><![CDATA[+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Las Vegas</strong>. In 2026, BMW will expand its BMW
  Intelligent Personal Assistant, built on Amazon’s AI Alexa+
  architecture, taking voice interaction between humans and vehicles to
  a new level.</p>
<p>BMW will become the first car manufacturer to integrate the AI
  assistant technology into its vehicles, starting with the BMW iX3.
  This new functionality enables intuitive and intelligent interaction
  between passengers and the vehicle in a natural dialogue including
  both the operation of vehicle functions as well as access to
  information and knowledge beyond the vehicle.</p>
<p>For the first time, users will also be able to ask multiple questions
  in a single sentence covering both your vehicle’s features and general
  knowledge topics. <br />The ability to link the BMW Intelligent
  Personal Assistant with Amazon accounts will also make it easier to
  search for and stream music, retrieve public news, and access a wide
  range of other content.</p>
<p>"Our partnership with Amazon is based on a shared vision of
  technological excellence," says Stephan Durach, BMW Group –
  Senior Vice President Development, Digital Services, Infotainment,
  Connected Company. "This has resulted in a product that sets new
  standards in the naturalness of human-vehicle interaction through the
  use of artificial intelligence. With the addition of Amazon's Alexa+
  technology to the BMW Intelligent Personal Assistant, the vehicle
  becomes an intelligent companion for its users."</p>
<p>“BMW Group has been fantastic to work with as we introduce the first
  implementation of the new Alexa Custom Assistant. BMW’s advanced
  technology, combined with the intelligence and conversational
  capabilities of Alexa+, creates a truly sophisticated in-vehicle
  experience." says Daniel Rausch, Vice President of Alexa and Echo.</p>
<p>
  <strong>BMW Intelligent Personal Assistant powered by Amazon Alexa+: 
  </strong>Natural language and free choice of words represent the
  latest development of the BMW Intelligent Personal Assistant. The use
  of predefined voice commands (intents) is no longer necessary. This
  means that with the BMW Intelligent Personal Assistant, various
  requests and queries can be linked together as in a normal human
  conversation, and follow-up questions can be asked. BMW customers can
  trust that their vehicle understands them in context and provides the
  appropriate answers. For example<sup>1)</sup>, when asked, “Hey BMW
  what’s the most famous painting there is in the world and where can I
  find it?” the BMW Intelligent Personal Assistant will provide the
  corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and
  can link this answer directly to other vehicle functions such as
  navigation. The follow-up request "Take me there!" will then
  enable direct guidance to the exhibition location of the artwork. The
  intelligent voice assistant also uses such interactive dialogues to
  respond even more precisely to future voice commands and anticipate
  the intent of the question.</p>
<p>
  <iframe frameborder="0" height="315" src="https://www.youtube-nocookie.com/embed/3JQu-H-iJqg?si=LJclPlRa7x4aUFym" title="YouTube video player" width="560"></iframe></p>
<p>The integration of Amazon Alexa+ architecture into the BMW
  Intelligent Personal Assistant represents a technological leap forward
  that focuses on added value for the customer.</p>
<p>The AI technology used in the BMW Intelligent Personal Assistant is a
  Large Language Model (LLM), a generative AI that understands language
  and is capable of formulating its own responses. </p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Intelligent Personal Assistant with AI technology
    initially available in Germany and the US.  </strong></p>
<p>The enhanced AI-supported BMW Intelligent Personal Assistant will be
  presented to the public for the first time at CES 2026 in Las Vegas.
  Starting in the second half of 2026, BMW iX3 customers in Germany and
  the US will be the first to benefit from the advantages of the BMW
  Intelligent Personal Assistant powered by Amazon Alexa+. Other markets
  and model series will follow gradually. The UI/UX of the BMW iX3 is
  based on the new BMW Panoramic iDrive control concept with BMW
  Operating System X. </p>
<p>This integration is an important step on the BMW Group's path to
  offering this AI technology across the entire BMW model
  range<sup>2)</sup>. It exemplifies the seamless integration of the
  "software-defined vehicle" (SDV) into the customer's digital ecosystem.</p>
<p>The BMW Intelligent Personal Assistant has played a central role in
  the BMW iDrive operating concept since 2018. In 2022, the addition of
  Amazon Alexa Custom Assistant to the BMW Intelligent Personal
  Assistant led to even more information diversity, faster response
  times, and better understanding of user requests. Most recently, in
  2025, the intelligent voice assistant was expanded for all BMW
  vehicles with Operating System 9 to include new functions such as
  music search, news, sports, and general knowledge. The integration of
  Amazon Alexa+ technology into the next-generation BMW Intelligent
  Personal Assistant demonstrates the innovative power of the
  cooperation between the BMW Group and Amazon. </p>
<p>
  <sup>1)</sup> The video in the press release shows a question in
  English. For the market launch, the corresponding languages, German
  and English, will be offered for Germany and the US respectively.</p>
<p>
  <sup>2)</sup> Latest in the 2<sup>nd</sup> half of 2026, gradually for
  all BMW models with BMW Operating System 9 and X.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,BMW i,ConnectedDrive,Mobility of the future,Infotainment &amp; Entertainment,iX3,Artificial Intelligence,NA5,Intelligent Connected Vehicles,Product,BMW]]></category>
            <pubDate>Mon, 05 Jan 2026 20:00:00 +0100</pubDate>
            <pp:lastModified>Mon, 05 Jan 2026 20:00:00 +0000</pp:lastModified>
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                        <title>Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/efficient-sustainable-digital-new-bmw-group-plant-debrecen-set-to-begin-series-production-of-the-bmw-ix3-in-late-october-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/efficient-sustainable-digital-new-bmw-group-plant-debrecen-set-to-begin-series-production-of-the-bmw-ix3-in-late-october-en-ae/</guid><pp:caseid>813659</pp:caseid><pp:summary><![CDATA[+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical iFACTORY: virtual planning and testing, efficient processes and structures, smart use of AI +++ High-voltage batteries assembled on site +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Debrecen.</strong> The BMW Group has entered the final phase
  before the first Neue Klasse model rolls off the assembly line. Series
  production of the new BMW iX3 will get underway in late October at the
  BMW Group plant in Debrecen, Hungary, as the newest, most innovative
  manufacturing facility in the company’s global production network
  officially begins work.</p>
<p>“The start of series production for the BMW iX3 signals a new era of
  automotive manufacturing. Our new plant in Debrecen has been designed
  and built fully in line with our strategic vision of the iFACTORY.
  Digital from the very beginning, the plant will offer a new dimension
  in efficient production without fossil fuels,” says Milan Nedeljković,
  member of the Board of Management of BMW AG responsible for Production.</p>
<p>The BMW iFACTORY represents a strategic vision of production, built
  on streamlined, efficient structures, responsible resource management,
  economical use of cutting-edge digital innovations and a strong focus
  on employees. The BMW Group has also registered new patents for a
  large number of innovative systems and processes at Plant Debrecen.</p>
<p>“We have taken on the challenge of building a completely new vehicle
  as the first job at an entirely new plant – and doing so in the
  leanest, most efficient way possible. We have simplified processes,
  reduced complexity, digitally validated each individual operation and
  systematically leveraged expertise across our global network. The
  result is this plant, with its efficient production, innovative
  processes and the flexibility to integrate additional models,” says
  Hans-Peter Kemser, head of BMW Group Plant Debrecen.</p>
<p>As with any new model, capacity for the new BMW iX3 will be gradually
  ramped up in stages after the start of production. Spearheading the
  arrival of the Neue Klasse, the iX3 showcases the latest design and
  technology innovations that will define the brand's entire model range
  in the future. Between now and 2027, the technologies in the Neue
  Klasse will be integrated into 40 new models and model updates.</p>
<p>
  <strong>From virtual factory to reality</strong></p>
<p>The guiding principles of the BMW iFACTORY have been fully
  implemented in the technologies employed at the new BMW Group plant in
  Debrecen. For example, Plant Debrecen was planned and built digitally
  from the outset, and celebrated its virtual start of production back
  in March 2023 in the BMW Group’s Virtual Factory. This approach
  allowed every operation to be tested virtually in advance, enabling
  production lines to be installed in the buildings exactly as in the
  digital twin.</p>
<p>
  <strong>Optimal processes for all plant technologies</strong></p>
<p>With an optimised value stream and efficient systems, the
    <strong>press shop</strong> guarantees a high level of productivity.
  The BMW Group continues to follow its proven strategy of using the
  same tools and presses throughout its global network. This optimises
  capacity utilisation within the network by allowing press tools to be
  deployed at multiple locations and enabling staff to be trained in-network.</p>
<p>The <strong>body shop</strong>, in particular, benefits from prior
  digital planning and validation. Every process detail was digitally
  simulated in advance to determine the ideal value stream and ensure
  that each of the nearly 1,000 robots was optimally positioned. From
  the outset, close collaboration between development and production
  teams led to high production efficiency and maximum customer benefit.
  For example, the number of joining methods was significantly reduced,
  lowering overall complexity. Design features integrated early in
  development are also evident in the details of the Neue Klasse, such
  as the invisible door seal. This creates a visual connection between
  the window and the door, resulting in a unique look. In addition,
  maximising the space available for the battery in the body structure –
  and thus the size and performance of the battery – directly benefits
  the customer.</p>
<p>At BMW Group Plant Debrecen, the <strong>paint shop</strong> plays a
  critical role in <strong>significantly reducing the CO<sub>2</sub>e
    footprint of the BMW iX3</strong>. Production of the new BMW iX3
  will generate a total of about 80kg CO₂e (scope 1/2 emissions). This
  figure covers CO₂e emissions from Plant Debrecen, as well as in-house
  parts production at other BMW Group facilities, including components
  manufactured in Landshut, for example. This represents a
    <strong>reduction of approx. two-thirds compared to production of
    existing BMW derivatives. </strong>For Plant Debrecen alone, this
  approach will <strong>reduce CO₂e emissions from the manufacture of a
    vehicle, including its high-voltage battery, by around 90%</strong>
  – to about 34 kg CO₂e (when operating at full capacity, compared with
  other BMW Group facilities).</p>
<p>Paint shops typically rely on gas to reach the high temperatures (up
  to 180 degrees Celsius) required. Plant Debrecen will be the BMW
  Group's first car plant supplied exclusively <strong>with electricity
    from renewable energy sources during normal operation</strong>, i.e.
  without using fossil fuels such as oil or gas. Because of its high
  energy demands, the paint shop is the most important factor in
  significantly lowering Plant Debrecen’s CO<sub>2</sub>e
    emissions.<strong> In the paint shop alone, using electricity from
    renewable sources reduces annual CO<sub>2</sub>e emissions by up to
    12,000 tonnes. </strong>About a quarter of the plant's annual power
  needs will be supplied by the 50‑hectare on-site <strong>photovoltaic
  system.</strong> Surplus solar energy, such as that generated on
  non‑working days, is stored in a 1,800 m³ <strong>thermal storage
  system</strong> with a capacity of 130 MWh.</p>
<p>The paint shop also uses an energy recovery system. A <strong>heat
  grid</strong> was successfully implemented in the design of the new
  paint shop, delivering additional energy savings of up to 10%. This
  innovative concept combines multiple measures for efficient
    <strong>energy recovery</strong> from the compressed air supply,
  drying ovens and cooling systems. The recovered waste heat is then
  used to preheat the water circuit.</p>
<p>In addition, a <strong>thermal storage system</strong> – holding
  1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy
  from the photovoltaic system during off-peak periods and supplies it
  as heat during peak demand.</p>
<p>Full digitalisation of production processes further boosts
  <strong>assembly</strong> efficiency. The AIQX (Artificial
  Intelligence Quality Next) IT platform developed in-house at the BMW
  Group is a key component of the BMW iFACTORY. AIQX uses sensors and
  camera systems along the production line to automate quality
  processes. AI evaluates the data and provides real-time feedback to
  employees on the line. Looking ahead, vehicles on the line will also
  become active, connected participants in the industrial IoT (Internet
  of Things) ecosystem. They will conduct self-analysis, interact with
  plant employees in real time and automatically share and document
  relevant messages, using tools such as on-board cameras and IT
  systems. The equipment, tools, components and every BMW in the
  assembly halls are already digitally connected to the BMW production system.</p>
<p>The building's “finger structure” – an optimised version of the
  design employed at BMW Group Plant Leipzig – allows 80% of parts to be
  delivered directly to the correct point of assembly on the line.
  All-electric in-house <strong>logistics</strong> also benefit from
  autonomous tugger trains, which transport high-voltage batteries
  directly from production to installation points, as well as Smart
  Transport Robots that autonomously deliver smaller components to the
  assembly line. By linking all internal and external databases, the
  entire logistics process achieves unprecedented digital depth,
  automating many previously manual, interconnected analysis tasks.
  Well-structured information is therefore available at any time and can
  be analysed instantly “at the push of a button”.</p>
<p>The BMW Group has created highly intelligent production processes for
  its new<strong> high-voltage batteries</strong> developed in-house.
  Plant Debrecen will be the first of five plants worldwide to begin
  series production of Gen6 high-voltage batteries. The production
  processes were initially developed and tested at pilot plants.
  Artificial intelligence, data analytics and constant knowledge sharing
  within the production network also play a key role in the ramp-up of
  production. Digital twins of production and comprehensive AI databases
  ensure optimisation of processes and employee training. A consistent
  zero-defect approach enables seamless in-line quality inspections and
  100% end‑of-line monitoring. In line keeping with the “local for
  local” principle, high‑voltage battery assembly takes place directly
  on site, allowing the production teams to take advantage of
  infrastructure efficiencies and short distances.</p>
<p>
  <strong>Best of the best:<br />Plant Debrecen benefits from expertise
    at all production sites worldwide </strong></p>
<p>BMW Group Plant Debrecen is the first production site in the
  company's network not tied to a specific primary plant. Instead, it
  serves as a network plant, combining best practices from various
  locations worldwide. A major advantage of this approach is that the
  plant’s current workforce of more than 2,000
  <strong>employees</strong> can be trained within the network, allowing
  employee know-how from different locations, such as China, South
  Africa, Mexico, the US and, of course, Germany, to be shared. At the
  same time, employees throughout the global network gain the
  opportunity to share their technology insights in Debrecen and bring
  expertise in production of the Neue Klasse models back to their own
  location – creating a win-win situation for all the plants.</p>
<p> </p>
<p>
  <strong>A long version with further details on all technologies is
    available as a PDF file in the downloads section.</strong></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂
  emissions combined: 0 g/km; CO₂-class: A; WLTP electric range: 679 -
  805 km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Production,iX3,Logistics,Industry 4.0,Digitalisation,Debrecen,Product,BMW]]></category>
            <pubDate>Wed, 17 Sep 2025 08:34:21 +0200</pubDate>
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                        <title>Hydrogen high tech at the BMW Group: start of series production in 2028 is getting closer.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/hydrogen-high-tech-at-the-bmw-group-start-of-series-production-in-2028-is-getting-closer-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/hydrogen-high-tech-at-the-bmw-group-start-of-series-production-in-2028-is-getting-closer-en-ae/</guid><pp:caseid>813662</pp:caseid><pp:summary><![CDATA[+++ First prototypes of the fuel cell system +++ Competence centres for hydrogen in Munich and Steyr +++ BMW Group Plant Steyr to manufacture third-generation fuel cell systems +++ Landshut technology hub will also supply components +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>BMW Group Plant Steyr is getting ready for
  series production of fuel cell systems. The third generation of the
  BMW Group’s hydrogen drive system will be manufactured in Steyr from
  2028, and the company’s competence centres in Munich and Steyr are
  already building the first prototypes. Further drive system components
  will come from the technology hub in Landshut.</p>
<p>“The launch of the first-ever fuel cell production model from BMW in
  2028 will add another exceptionally efficient high-performance drive
  system with zero emissions to our technology-open product portfolio,”
  says <strong>Joachim Post, Member of the Board of Management of BMW
    AG, Development</strong>. “The choice of Steyr as the production
  location clearly demonstrates our commitment to a European innovation
  footprint. The BMW competence centres in Munich and Steyr have a key
  role to play in the development of pioneering fuel cell systems.”  </p>
<p> </p>
<p>
  <strong>The third-generation BMW fuel cell system: more compact, more
    powerful, more efficient </strong></p>
<p>The first generation of the fuel cell drive system was supplied
  entirely by the Toyota Motor Corporation (Toyota) and was fitted in
  the BMW 535iA back in 2014. The second generation made its debut in
  the current BMW iX5 Hydrogen pilot fleet. This time, BMW developed the
  overall fuel cell system itself, while the individual fuel cells came
  from Toyota. </p>
<p>For the new generation, the BMW Group and the Toyota Motor
  Corporation jointly develop the powertrain system for passenger
  vehicles, with the core fuel cell technology creating synergies for
  both commercial and passenger vehicle applications. This close
  collaboration enables both companies to leverage synergies in
  development and procurement while creating brand-specific models.</p>
<p>The third generation of fuel cell technology brings some major improvements:</p>
<ul>
  <li>
    <strong>Compact design:</strong> The space taken up by the fuel cell
    system has been reduced by around 25%. A considerable increase in
    power density has enabled a much more compact construction compared
    to the preceding generation.  </li>
  <li>
    <strong>High degree of integration:</strong> The third generation
    can be seamlessly integrated into future vehicle architectures. This
    paves the way for a technology-open approach that will make it
    possible to offer customers a variety of drive system variants in future. </li>
  <li>
    <strong>Optimised components and increased efficiency:</strong> The
    system is set to be substantially more efficient than its
    predecessor. This is being achieved by upgrading individual
    component parts that are based on the drive technology jointly
    developed with Toyota and by improved operating strategies. These
    advances result in increased range and output combined with lower
    energy consumption, which represents a significant improvement over
    the second generation. </li></ul>
<p> </p>
<p>
  <strong>Technological expertise at the BMW Group in Munich </strong></p>
<p>The BMW Group is making prototypes of the highly efficient fuel cell
  systems at the company’s competence centre for hydrogen in Munich. An
  electrochemical reaction takes place in the fuel cell, which involves
  hydrogen from the tanks reacting with oxygen from the air. This
  reaction produces electricity that powers the electric motor and
  thereby supplies the vehicle with energy. </p>
<p>The fuel cell system comprises not only the fuel cells themselves,
  but also all the components and systems needed for their efficient
  operation. These include the cooling system and hydrogen- and air
  subsystems. The compact layout ensures the entire drivetrain delivers
  the levels of performance and safety for which BMW is renowned. </p>
<p>
  <a name="_Hlk175906692"></a>Prototype production is currently focused
  on development and validation of the assembly and testing processes,
  with particular attention paid to industrialisation, quality assurance
  and scalability in the longer term. In parallel to this, the
  prototypes are being used to develop operating strategy and for
  validation on both a system and vehicle level. These steps are crucial
  in preparing fuel cell technology for series production. </p>
<p> </p>
<p>
  <strong>Series production at BMW Group Plant Steyr</strong></p>
<p>Production of the fuel cell systems is due to get underway in 2028 at
  BMW Group Plant Steyr, which can call on decades of development and
  production expertise covering all drive system types across the BMW
  Group model range. New test rigs and production facilities are now
  being built and buildings modified to incorporate the new drive
  technology and constantly refine it. </p>
<p>“We are proud to be producing another innovative drive technology at
  Plant Steyr in future alongside the latest generation of electric
  motors and combustion engines,” says Klaus von Moltke, Senior Vice
  President Engine Production at BMW AG and Director of BMW Group Plant
  Steyr. “This, together with the development expertise we have
  available on-site, makes our plant a prime example of the BMW Group’s
  technology-open approach.” </p>
<p> </p>
<p>
  <strong>Component manufacture at BMW Group Plant Landshut</strong></p>
<p>BMW Group Plant Landshut is responsible for manufacturing key
  components for the fuel cell vehicles. Construction of new hardware
  and equipment for series production of the hydrogen-specific BMW
  Energy Master will start there in late May 2026. The <a href="https://newsroom.bmwgroup.com/global/en" target="_blank">BMW Energy Master</a> controls the supply of power
  in the vehicle across a range from 400 – 800V. It also acts as the
  interface for data from the high-voltage battery. This control unit is
  supplemented by various components that are specifically required for
  the fuel cell application. Production of the first prototypes of the
  hydrogen-specific Energy Master will begin in mid-2026 just a few
  miles away at BMW Group Plant Dingolfing, where the prototypes of the
  BMW Energy Master for the Neue Klasse models were also made.  </p>
<p>As with the BMW iX5 Hydrogen pilot fleet, Plant Landshut will once
  again manufacture the housing and pressure plate for the next model generation. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies]]></category>
            <pubDate>Wed, 10 Sep 2025 07:51:00 +0200</pubDate>
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                        <title>BMW Group launches series production of electric engines for Neue Klasse</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-launches-series-production-of-electric-engines-for-neue-klasse/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-launches-series-production-of-electric-engines-for-neue-klasse/</guid><pp:caseid>813644</pp:caseid><pp:summary><![CDATA[+++ First-ever electric engines from Plant Steyr +++ Board Member Nedeljković: “Laying the foundations for the future” +++ Gen6 electric engines for Neue Klasse +++ Technology openness as competitive advantage +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Steyr (Austria).</strong> The BMW Group Plant Steyr
  today began series production of the e-engine for the Neue Klasse.
  “Today, we are laying the foundations for the future of the BMW
  Group,” explained Milan Nedeljković, member of the Board of Management
  of BMW AG responsible for Production. “As the first production site
  for the Gen6 electric engine, Plant Steyr is central to the Neue
  Klasse and the continued development of our global production
  network.” The electric engine for the sixth generation of BMW eDrive
  (Gen6) is the first fully-electric drive train to be produced at the
  Steyr location in Austria. From there, it will be shipped throughout
  the production network, providing the drive train for the Neue Klasse.
  “Three years ago, we announced that we would build this electric
  engine in Steyr. Today, we are proud to deliver it,” said Klaus von
  Moltke, SVP of Engine Production for BMW AG and plant director of the
  Steyr facility. “What we are launching here today is more than just a
  production ramp-up. It is a firm commitment to Europe, to technology
  and to the future.”</p>
<p>
  <strong>Technology openness: Plant Steyr as centre of drive train expertise</strong></p>
<p>Between the project launch in 2022 and 2030, the BMW Group is
  investing over one billion euros in expanding development and
  production expertise for e-drives at the Steyr location. This capacity
  expansion will ensure the plant remains the BMW Group's leading
  location for drive trains. For over 40 years, the plant has developed
  and manufactured internal combustion engines for the BMW and MINI
  brands. This extensive experience and wealth of expertise in drive
  trains make the engine plant the ideal facility to produce the Gen6
  electric engines. The site will continue to manufacture diesel and
  petrol engines in parallel. “Technology openness is our strength – it
  gives us the necessary flexibility to secure long-term jobs,” said von
  Moltke. Around 1,000 employees will work in the new electric engine
  assembly. Depending on global demand, half of the Steyr location’s
  total workforce could be employed in e-mobility by 2030. von Moltke:
  “Steyr will remain the heart of our drive train expertise – both for
  combustion engines and electromobility.”</p>
<p>
  <strong>Powertrain components produced in Steyr, aluminium housings
    from Landshut</strong></p>
<p>Rotor, stator, transmission and inverter – all core components of the
  innovative, highly integrated e-drive – will be manufactured at Plant
  Steyr. The housing for the electric engine will be cast at Plant
  Landshut's aluminium foundry and further processed in Steyr. The
  inverter will be produced in a new in-house clean-room environment,
  marking the Austrian engine manufacturer’s entry into the field of
  electrical engineering. E-drive components from Steyr will be
  assembled on two new lines. The overall production concept for the
  Gen6 e-drive follows the principle of a modular system, making it
  possible to produce different highly flexible electric drive train
  derivatives for the entire range of Neue Klasse models. The modular
  concept generates positive economies of scale and cost savings in both
  development and production. It also improves the scalability of
  production volumes and keeps production, supply networks and
  procurement highly flexible.</p>
<p>
  <strong>Comprehensive improvements to electric engine</strong></p>
<p>The electric engine has undergone significant further development for
  Gen6: The rotor, stator and inverter have all been holistically
  designed for the Gen6 technology’s new 800-volt architecture,
  maximising performance capabilities and the efficiency of the drive
  system. In the inverter, 800-volt technology and silicon carbide (SiC)
  semiconductor technology are now being used to boost efficiency. Fully
  integrated into the electric engine housing, the inverter converts
  direct current from the high-voltage battery into alternating current
  for the electric engine.</p>
<p>
  <strong>Lower weight, costs and energy loss lead to greater vehicle efficiency</strong></p>
<p>Overall, the intelligent use of new technologies in the e-drive and
  systematic further development of existing systems produce remarkable
  results. Comparing the future BMW iX3 50 xDrive with a Gen5 xDrive
  model shows the following improvements in the electric engine: “Energy
  loss is reduced by 40 percent, costs by 20 percent and weight by 10
  percent. All this makes a significant contribution to the
  approximately 20-percent increase in overall vehicle efficiency”,
  explains Martin Kaufmann, SVP of global Powertrain Development at BMW
  AG. The efficient design of the powertrain together with the high
  energy content of the high-voltage battery, enable a range of up to
  800 km (WLTP) in the BMW iX3 50 xDrive, the first model of the Neue Klasse.<br />
  <br /></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Locations,Drive Technologies,Production Plants]]></category>
            <pubDate>Fri, 01 Aug 2025 12:20:00 +0200</pubDate>
            <pp:lastModified>Fri, 01 Aug 2025 12:20:00 +0000</pp:lastModified>
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                        <title>“Just ask Factory Genius!”: How AI helps maintain manufacturing equipment</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/just-ask-factory-genius-how-ai-helps-maintain-manufacturing-equipment/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/just-ask-factory-genius-how-ai-helps-maintain-manufacturing-equipment/</guid><pp:caseid>813649</pp:caseid><pp:summary><![CDATA[+++ AI maintenance assistant Factory Genius speeds up troubleshooting at BMW Group +++ Pilot project at Plant Dingolfing forms basis of company-wide solution +++ Methodology can be transferred to other areas +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> Whenever vehicle production equipment fails
  at a BMW Group plant, every minute counts. The maintenance team must
  work quickly to identify and resolve the cause of the fault. Now,
  employees can ask the new digital AI assistant, “Factory Genius”, for
  help: It can suggest solutions for the specific system problem within
  seconds, reducing the time required for error diagnosis to a minimum.<br />
  <br />“AI applications have become an integral part of modern
  production systems and are a key element of the BMW Group’s digital
  transformation. Factory Genius is an example of how generative AI, in
  particular, can streamline operations for everyone involved and
  enhance economic efficiency,” says Michael Ströbel, head of Process
  Management and Digitalisation, Order to Delivery at the BMW Group. But
  how exactly does the digital assistant, recently launched in its
  initial development phase, support maintenance staff?<br />
  <br />
  <strong>Knowledge discovery tool</strong></p>
<p>The tool essentially works like a search engine, quickly filtering
  relevant answers to specific user queries from a vast amount of data
  and user reports. However, this search function does not draw content
  and information from the internet, but from equipment manuals, quality
  data, internal fault reports and planning documents it was previously
  trained on. To keep the data management system up to date, it is
  regularly fed with new knowledge – for example, in the form of
  daily-updated shift-log data.<br />
  <br />By integrating a Large Language Model, similar to those used in
  chatbots like ChatGPT and Gemini, Factory Genius is also able to
  understand language: The software can search data for relevant content
  within the appropriate linguistic context, providing more accurate
  results than a conventional search engine. In addition to displaying
  the top matches with links to sources, the assistant can also
  summarise the maintenance instructions found through contextual search
  in just a few sentences, if preferred. The user can then ask questions
  in a chat. <br />
  <br />
  <strong>Collaborative in-house development</strong></p>
<p>A pilot project in the body shop at BMW Group Plant Dingolfing laid
  the groundwork for this in-house development. Alongside the tool
  developed in Dingolfing in spring 2024, other BMW Group locations,
  including the plants in Spartanburg, USA, and Rosslyn, South Africa,
  were working at the same time on similar solutions through a
  transparent process. All were pursuing the same goal: improving access
  to information when faults occur or during scheduled training and
  maintenance. AI experts at the company’s Munich headquarters
  consolidated this expertise, integrating the plants’ diverse
  requirements to create a company-wide “best of” application. This can
  now be used globally in its initial development phase through an
  internal platform.</p>
<p>In addition to search and chat functionality, Factory Genius also
  features a translation function, enabling it to switch languages at
  any time to overcome language barriers. This functionality has proven
  extremely useful while building the new plant in Debrecen, Hungary,
  for example, since manuals are often not available in Hungarian.<br />
  <br />
  <strong>Transferable methodology</strong></p>
<p>The technology behind Factory Genius has the potential to be applied
  to other production use cases as well. The general approach enables
  integration of a wide range of documents and development of assistants
  tailored to different user groups. Thanks to its cloud functionality,
  the tool will also be rapidly available worldwide.</p>
<p>
  <strong> </strong></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Production,Information Technology,Digitalisation,Artificial Intelligence]]></category>
            <pubDate>Mon, 07 Jul 2025 09:30:24 +0200</pubDate>
            <pp:lastModified>Mon, 07 Jul 2025 09:30:24 +0000</pp:lastModified>
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                        <title>New BMW Panoramic iDrive revolutionises vehicle operation. Visionary technology package for the Neue Klasse celebrates world premiere at CES 2025.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/new-bmw-panoramic-idrive-revolutionises-vehicle-operation-visionary-technology-package-for-the-neue-klasse-celebrates-world-premiere-at-ces-2025-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/new-bmw-panoramic-idrive-revolutionises-vehicle-operation-visionary-technology-package-for-the-neue-klasse-celebrates-world-premiere-at-ces-2025-en-ae/</guid><pp:caseid>813640</pp:caseid><pp:summary><![CDATA[The new display and operating concept will be introduced across all new BMW models from the end of 2025. Consistent driver focus, information distribution and ergonomics. New BMW Operating System X provides intelligent software basis, ensuring extensive scope for personalisation and wide spread of digital functionality.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich/Las Vegas.</strong> The BMW Group presents the driving
  and user experience of the future at the Consumer Electronics Show
  (CES) 2025 in Las Vegas. BMW is providing the first opportunity to
  experience the close-to-production version of the new BMW iDrive –
  complete with its centrepiece, BMW Panoramic Vision – at the event.
  The software underpinning it all is the new BMW Operating System X,
  which acts as the intelligence hub behind the new display and
  operating concept. The holistic system, with its modern, style-shaping
  design, will be introduced in all new BMW models from the end of
  2025.<br/>“High tech meets highly intuitive operation – a quarter of
  a century of pioneering work and technological leadership in operating
  concepts has been channelled into the new BMW Panoramic iDrive,” says
    <strong>Frank Weber, member of the Board of Management of BMW AG,
    responsible for Development</strong>.<br/>“The foundations are
  provided by the new BMW Operating System X. With this advance, we are
  giving one of the world’s best and most comprehensive infotainment
  systems even greater capability and once again setting the industry
  benchmark in multimodal interaction. Starting with the first
  series-produced Neue Klasse model at the end of this year, the new BMW
  Panoramic iDrive will form an integral part of all future BMW models.”<strong> </strong></p>
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<p>
<strong>Four elements, one goal: consistent driver focus in
    characteristic BMW style.<br/></strong>The new BMW iDrive merges
  four central elements into a unique display and operating concept.</p>
<ul>
<li>
<strong>BMW Panoramic Vision </strong>– a Head-Up Display concept
    newly developed by BMW for projecting content – reflects visible
    information from A-pillar to A-pillar onto a black printed surface
    in the lower section of the windscreen. This information is visible
    to all occupants.<br/>The most important driving information is
    projected directly into the driver's line of sight on the left-hand
    side of the BMW Panoramic Vision (in left-hand-drive cars), above
    the steering wheel. The driver can personalise the content in the
    central and right-hand areas of the BMW Panoramic Vision via the
    central display. The integration of the BMW Panoramic Vision creates
    a 3D effect for the driver and passengers.</li>
<li>The new and optional<strong> BMW 3D Head-Up Display</strong> above
    the BMW Panoramic Vision now shows integrated navigation and
    automated driving information directly in the driver’s field of
    vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up
    Display is presented in a neatly coordinated way.<br/>The level of
    innovation achieved by the two Head-Up display technologies is
    underlined by several patent applications from the BMW Group
    resulting from the development of these projection technologies.</li>
<li>On the <strong>central display </strong>with matrix backlight
    technology, the familiar, updated menu structure with QuickSelect
    ensures optimal operation of the functions and content by touch.
    Operation is very easy and convenient, as the free-cut-design
    display is located close to the steering wheel in an ergonomically
    ideal position. Selected content (widgets) can be carried over to
    the BMW Panoramic Vision with a swipe on the central display. As
    many as six widgets are possible and they can be arranged as desired
    in the BMW Panoramic Vision.</li>
<li>The new <strong>multifunction steering wheel</strong> uses BMW’s
    shy-tech approach, whereby the relevant buttons are illuminated to
    highlight available functions. The steering wheel serves as the
    primary physical control, and its buttons provide active haptic
    feedback. The buttons have a well-judged, relief-like surface, which
    makes them extremely easy to locate and means the driver can press
    them without needing to divert their gaze away from the
    road.<br/>The arrangement of the buttons follows the familiar
    principle of driver assistance functions being positioned on the
    left-hand side of the steering wheel and content-controlling
    functions on the right-hand side. <br/>
<br/></li></ul>
<p>The combination of these four elements re-interprets BMW’s customary
  “hands on the wheel, eyes on the road” approach, with which BMW sets
  the benchmark for driver focus and presents a unique form of
  intuitive, use-friendly and ergonomically optimised operation. The BMW
  Panoramic iDrive always gives the driver the right information in the
  right place and at the right time. The system continues the approach
  of using an optimal combination of analogue and digital controls
  through the use of switches, buttons, touch and voice control. There
  are haptic switches for the windscreen wipers, turn signal indicators,
  exterior mirrors, volume control, gear selectors and window de-icers.
  Other functions are optimised for operation using touch/voice control
  or via the multifunction steering wheel, such as telephone functions,
  media control systems, navigation, assisted driving, personalisation
  of displays, selection of MyModes and much more besides.</p>
<p>Alongside data-driven learnings on the use of BMW Operating Systems
  across the global fleet of now more than 22 million connected BMW
  vehicles, the development phase of the new BMW Panoramic iDrive also
  included numerous studies conducted in the BMW Group’s usability labs,
  in which around 3,000 customers were involved. Every decision on the
  various aspects of the operating logic is therefore based on data and
  made in a structured manner. Here, the user experience’s extended
  scope for personalisation has also been aligned with customer
  preferences and requirements.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/8a3224c1-76dd-4510-b7f1-3e28e4c7e26e/P90583983_highRes_bmw-panoramic-idrive.jpg"/></span></span></p>
<p>
<strong>BMW Operating System X: intelligent, versatile, fit for the
  future.<br/></strong>The new BMW Operating System X represents an
  update of the latest operating system, as used in many BMW models, and
  is a wholly in-house development from BMW. Like BMW Operating System
  9, it is based on an Android Open Source Project (AOSP) software
  stack. It offers even greater update and upgrade capability than the
  predecessor system, making it both fit for the future and backwards
  compatible. It is ready to accommodate additional functions and will
  keep vehicles equipped with the new BMW Panoramic iDrive at the
  cutting edge of technology over a long period of time. <br/>“The
  overall concept of the new BMW Panoramic iDrive with Operating System
  X has been enabled by a large technological leap forward,”
    <strong>says Stephan Durach Senior Vice President Connected Company
    BMW Group</strong>. “It offers intuitive operation, emotionally
  engaging experiences and specific personalisation. The new BMW iDrive
  with Operating System X demonstrates the potential of a
  software-defined vehicle.”</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/e6b1ff9c-d9dd-495d-9e84-7f9fa5e09b2a/P90584089_highRes_bmw-panoramic-idrive.jpg"/></span></span></p>
<p>The expanded intelligence of BMW Operating System X makes it possible
  to combine the BMW Panoramic Vision, optional BMW 3D Head-Up Display,
  central display and multifunction steering wheel with one another in
  such a way that physical and digital experiences merge. For example,
  an incoming call initially brings up a graphic on the BMW Panoramic
  Vision. At the same time, a symbol on the relevant steering wheel
  button that was not previously visible is illuminated in green,
  indicating the option of taking the call by pressing the button or
  rejecting it with a swipe on the right-hand side of the steering wheel.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/be5712a6-ac6e-45ca-b0b9-d6200c17f179/P90584105_highRes_bmw-panoramic-idrive.jpg"/></span></span></p>
<p>When a navigation destination is entered by touch control or voice
  command, route guidance alerts are shown on the BMW 3D Head-Up Display
  and further information on roads and junctions on the BMW Panoramic
  Vision. A whole map overview can be shown on the central display at
  any time for broader-scale orientation.</p>
<p>The personalisation of content reaches a new level with BMW Operating
  System X. The displays in the Panoramic Vision can be adapted to
  personal preferences. In addition, drivers now also have the option of
  choosing their own settings for driving attributes such as response
  and steering characteristics in the My Mode “Personal”. Moreover,
  pictures chosen by the user can be uploaded as backgrounds for the
  Central Display and the colourway of the Ambient Lighting and user
  interface design adjusted to their particular preferences, creating an
  even more personalised driving experience.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/251c4aee-c805-4b06-98ac-7bb302935124/P90584095_highRes_bmw-panoramic-idrive.jpg"/></span></span></p>
<p>The BMW Intelligent Personal Assistant responds in the accustomed way
  to the prompt “Hey BMW” or can be called up by pressing the respective
  button on the multifunction steering wheel. The capabilities of the
  BMW Intelligent Personal Assistant are being constantly enhanced and
  will be taken to a whole new level for the Neue Klasse through the
  integration of Large Language Models (LLM). The use of this technology
  is focused initially on navigation, allowing the customer to give more
  extensive spoken commands using natural language: for example: “Take
  me to a charging station which is close to a food store.” At
  technology partner Amazon’s booth at CES 2025, visitors can get an
  initial impression of these capabilities using a beta version of this
  build of the BMW Intelligent Personal Assistant in a BMW X3. </p>
<p>As with the current infotainment systems from BMW, the BMW
  Intelligent Personal Assistant can – if the driver desires – make
  suggestions proactively based on user behaviour. This intelligence
  expands further with BMW Operating System X. In relevant situations,
  the BMW Intelligent Personal Assistant highlights driver assistance
  systems, which are rarely used by the driver. As a kind of reminder,
  the system suggests activating Sport Mode on suitable routes if the
  driver has already activated Sport Mode independently beforehand. If
  the driver doesn’t respond to or ignores these proactive suggestions
  several times, the system learns and refrains from making suggestions
  from then on. </p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/4b506b02-3574-4767-990d-f24ed77c23fa/P90584088_highRes_bmw-panoramic-idrive.jpg"/></span></span></p>
<p>BMW Operating System X carries over the scope for integration of
  third-party apps from the previous infotainment generation. As things
  stand, the BMW ConnectedDrive Store offers more than 60 apps worldwide
  for BMW Operating System 9. The selection will continue to grow, e.g.
  with productivity apps such as video conferencing service Zoom.</p>
<p>
<strong>Design and technology for a unique user and driving
  experience.<br/></strong>The new BMW Panoramic iDrive is scalable and
  will be integrated into all new BMW models – across all vehicle
  segments and with all drive system technologies – from the end of 2025.</p>
<p>The driving experience takes centre stage. The driver should feel at
  ease and have full control over the vehicle. This principle is
  reflected in the design of the new BMW Panoramic iDrive. Particular
  attention is paid to the details: the user interface has been designed
  as intuitively and adaptively as possible to ensure seamless
  interaction. The result is a holistic experience enhanced by a
  harmonious combination of sound, light and innovative design. Every
  journey becomes a special moment of connection between human and
  vehicle. <br/>“Technology and customer preferences are changing more
  quickly than ever. The design of digital experiences and sound is
  playing an ever more important role,” says <strong>Adrian van
    Hooydonk, Senior Vice President BMW Group Design.</strong> “The new
  BMW Panoramic iDrive not only makes our vehicles smarter and more
  user-friendly, it also enables much more extensive personalisation,
  which turns every new BMW into a car that is very much the user’s
  own.”<br/>Another element in the holistic experience provided by the
  BMW Panoramic iDrive is the new HypersonX sound experience in the Neue
  Klasse models. Developed by the BMW Group Sound Design Studio, it
  comprises 43 sound signals and special driving sounds for Personal
  Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds
  precisely to the driving situation at hand and, in so doing, creates
  an emotional interaction between the driver and their BMW.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Daniil Vintsingerode<br/>Tel: +971526100810<br/>E-mail: <a href="mailto:daniil.vintsingerode@partner.bmw.com">daniil.vintsingerode@partner.bmw.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,ConnectedDrive,Mobility of the future,Driver Assistance,Infotainment &amp; Entertainment]]></category>
            <pubDate>Wed, 08 Jan 2025 09:26:00 +0100</pubDate>
            <pp:lastModified>Wed, 08 Jan 2025 09:26:00 +0000</pp:lastModified>
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                        <title>Hydrogen Pioneers: BMW Group and Toyota Motor Corporation take collaboration to the next level to offer Fuel Cell Electric Vehicle (FCEV) options for passenger cars.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/hydrogen-pioneers-bmw-group-and-toyota-motor-corporation-take-collaboration-to-the-next-level-to-offer-fuel-cell-electric-vehicle-fcev-options-for-passenger-cars-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/hydrogen-pioneers-bmw-group-and-toyota-motor-corporation-take-collaboration-to-the-next-level-to-offer-fuel-cell-electric-vehicle-fcev-options-for-passenger-cars-en-ae/</guid><pp:caseid>813630</pp:caseid><pp:summary><![CDATA[BMW and Toyota jointly developing next generation of fuel cell technology. BMW to launch first-ever series production fuel cell vehicle in 2028. Both companies are promoting hydrogen infrastructure development.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> BMW plans to launch its first-ever series
  production fuel cell electric vehicle (FCEV) in 2028, thereby offering
  customers an additional all-electric powertrain option with zero local
  emissions in a BMW. The BMW Group and the Toyota Motor Corporation are
  pooling their innovative strength and their technological capabilities
  to bring a new generation of fuel cell powertrain technology to the
  roads. Both companies share the aspiration of advancing the hydrogen
  economy and have extended their collaboration to push this locally
  zero-emission technology to the next level.</p>
<p>The BMW Group’s leading development expertise in electric drive
  technologies is once again demonstrated by its relentless efforts to
  advance hydrogen fuel cell technology and its embracing of a
  'technology-openness' approach in order to provide customers with a
  range of mobility solutions for the future.</p>
<p>“This is a milestone in automotive history: the first-ever series
  production fuel cell vehicle to be offered by a global premium
  manufacturer. Powered by hydrogen and driven by the spirit of our
  cooperation, it will underscore how technological progress is shaping
  future mobility,” said <strong>Oliver Zipse, Chairman of the Board of
    Management of BMW AG</strong>. “And it will herald an era of
  significant demand for fuel cell electric vehicles.”</p>
<p>
  <strong>Koji Sato, President and Member of the Board of Management
    (Representative Director) Toyota Motor Corporation,</strong> said,
  “We are pleased that the collaboration between BMW and Toyota has
  entered a new stage. In our long history of partnership, we have
  confirmed that BMW and Toyota share the same passion for cars and
  belief in ‘technology openness’ and a ‘multi-pathway’ approach to
  carbon neutrality. Based on these shared values, we will deepen our
  collaboration in efforts such as the joint development of
  next-generation fuel cell systems and the expansion of infrastructure,
  aiming for the realization of a hydrogen society. We will accelerate
  our efforts together with BMW and partners across various industries
  to realize a future where hydrogen energy supports society."</p>
<p> </p>
<p>
  <strong>Shared powertrain technology utilized across individual models
    to offer attractive FCEV options. </strong></p>
<p>The BMW Group and the Toyota Motor Corporation will jointly develop
  the powertrain system for passenger vehicles, with the core fuel cell
  technology (the individual third-generation fuel cells) creating
  synergies for both commercial and passenger vehicle applications. The
  result of this collaborative effort will be utilized in individual
  models from both BMW and Toyota and will expand the range of FCEV
  options available to customers, bringing the vision of hydrogen
  mobility one step closer to reality. Customers can expect the BMW and
  Toyota FCEV models to maintain their distinct brand identities and
  characteristics, providing them with individual FCEV options to choose
  from. Realizing synergies and amalgamating the total volume of
  powertrain units by collaborating on development and procurement
  promises to drive down the costs of fuel cell technology.</p>
<p> </p>
<p>
  <strong>BMW will launch its first hydrogen-powered production model in
    2028.  </strong></p>
<p>After successfully testing the BMW iX5 Hydrogen pilot fleet
  worldwide, the BMW Group is now preparing for series production of
  vehicles with hydrogen drive systems in 2028 on the basis of the
  jointly developed next-generation powertrain technology. The series
  production models will be integrated into BMW’s existing portfolio,
  i.e. BMW will offer an existing model in an additional hydrogen fuel
  cell drive system variant. As FCEV technology is another electric
  vehicle technology, the BMW Group explicitly views it as complementing
  the drive technology used by battery electric vehicles (BEV) and next
  to plug-in hybrid electric vehicles (PHEV) and internal combustion
  engines (ICE).</p>
<p> </p>
<p>
  <strong>A new level of partnership.</strong></p>
<p>The BMW Group and the Toyota Motor Corporation can look back on over
  a decade of trusting and successful collaboration. Building on this,
  the companies are now extending their cooperation to accelerate
  innovation of next-generation fuel cell powertrain systems and pioneer
  this new technology.</p>
<p> </p>
<p>
  <strong>Shared vision of advancing the hydrogen economy.</strong></p>
<p>The pathway to realizing the full potential of hydrogen mobility
  includes its use in commercial vehicles and the establishment of a
  refuelling infrastructure for all mobility applications, including
  hydrogen-powered passenger vehicles. Recognizing the complementary
  nature of these technologies, the BMW Group and the Toyota Motor
  Corporation are supporting the expansion of both hydrogen refuelling
  and battery electric vehicle charging infrastructure. Both companies
  are encouraging sustainable hydrogen supply by creating demand,
  working closely with companies that are building low-carbon hydrogen
  production, distribution, and refuelling facilities.</p>
<p>The BMW Group and Toyota Motor Corporation are advocating the
  creation of a conducive framework by governments and investors to
  facilitate the early-stage penetration of hydrogen mobility and ensure
  its economic viability. By promoting the corresponding infrastructure,
  they aim to establish the FCEV market as an additional pillar
  alongside other powertrain technologies. Furthermore, the companies
  are seeking regional or local projects to further drive the
  development of hydrogen infrastructure through collaborative initiatives.</p>
<p> </p>
<p>
  <strong>Benefits of hydrogen-powered technology.</strong></p>
<p>Hydrogen is recognized as a promising future energy carrier for
  global decarbonization. It acts as an effective storage medium for
  renewable energy sources, helping to balance supply and demand and
  enabling a more stable and reliable integration of renewables into the
  energy grid. Hydrogen is the missing piece for completing the electric
  mobility puzzle where battery electric drive systems are not an
  optimal solution.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies]]></category>
            <pubDate>Thu, 05 Sep 2024 12:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 05 Sep 2024 12:00:00 +0000</pp:lastModified>
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                        <title>Strong performance under extreme conditions: the BMW iX5 Hydrogen undergoes test drives in the desert.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/strong-performance-under-extreme-conditions-the-bmw-ix5-hydrogen-undergoes-test-drives-in-the-desert-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/strong-performance-under-extreme-conditions-the-bmw-ix5-hydrogen-undergoes-test-drives-in-the-desert-en-ae/</guid><pp:caseid>813597</pp:caseid><pp:summary><![CDATA[+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Dubai.</strong> The vehicles in the BMW iX5 Hydrogen
  pilot fleet, which launched in February this year, have completed an
  intensive round of hot-weather testing in the United Arab Emirates for
  the first time. The car’s fuel cell drive system performed
  impressively in the face of temperatures rising to 45°C, as well as
  sand and dust, varying gradients and significant fluctuations in humidity.<br />
  <br />The highly efficient fuel cell system, the two hydrogen tanks,
  the electric motor and the power battery teamed up with the central
  vehicle control unit to demonstrate their outstanding performance and
  state of readiness. The Munich-based development team examined both
  the functionality of all the electric systems under the extreme
  conditions and the provision of the cooling power to enable the full
  performance of the vehicle. The vehicles were able to ensure the
  driving dynamics for which BMW is renowned.<br />
  <br />
  <strong>The BMW iX5 Hydrogen goes around the
  world<br /></strong>Vehicles from the pilot fleet are currently in
  action in Europe, Japan, Korea, China, the USA and the Middle East.
  The aim is to shine a spotlight on the everyday usability of
  hydrogen-powered vehicles, and beyond that to gain important knowledge
  for the development of a potential series-produced model. The BMW
  Group is using the pilot fleet to provide support on a regional level
  for the development of a refuelling infrastructure which can be used
  with 700-bar refuelling technology across all categories of vehicle –
  from passenger cars and small vans to buses and heavy-duty commercial
  vehicles. Synergies between different areas of application also offer
  important scope for developing a strong network of suppliers in
  hydrogen technology and reducing costs.<br />
  <br />The BMW iX5 Hydrogen combines long-distance capability and short
  refuelling stops with locally emission-free driving. Provided the
  relevant framework is in place, the hydrogen fuel cell technology has
  the potential to serve as another pillar in the BMW Group’s future
  drive system portfolio.<br />
  <br />As part of its ongoing transformation, the BMW Group is applying
  a “technology-open” approach when it comes to drive systems. The
  company is therefore adapting to different customer requirements,
  infrastructure standards and political and regulatory landscapes in
  the various regions of the world. This flexibility puts the BMW Group
  in the position to respond quickly to changing requirements in the
  markets in any situation and to present an attractive offer for as
  many customers as possible at all times.<br />
  <br />The BMW iX5 Hydrogen has a fuel cell system generating output of
  125 kW/170 hp and a highly integrated drive unit using
  fifth-generation BMW eDrive technology (the electric motor,
  transmission and power electronics are grouped together in a compact
  housing). The output of the overall drive system is 295 kW / 401 hp.
  The hydrogen needed to power the fuel cell is stored in a pair of
  700-bar tanks made from carbon-fibre-reinforced plastic (CFRP).
  Together, these tanks can hold around six kilograms of hydrogen. This
  storage capacity gives the BMW iX5 Hydrogen a range of 504 km (313
  miles) in the WLTP cycle. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Drive Technologies,Mobility of the future,Production,G05,iX5 Hydrogen]]></category>
            <pubDate>Thu, 07 Sep 2023 09:00:00 +0200</pubDate>
            <pp:lastModified>Thu, 07 Sep 2023 09:00:00 +0000</pp:lastModified>
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                        <title>New MINI family takes digital quantum leap with cutting-edge technology stack, round OLED display and MINI Operating System 9.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/new-mini-family-takes-digital-quantum-leap-with-cutting-edge-technology-stack-round-oled-display-and-mini-operating-system-9-en-ae/</guid><pp:caseid>813613</pp:caseid><pp:summary><![CDATA[History-rich British brand MINI is taking a quantum leap into the digital age with its new model family. At the heart of the action is the iconic central instrument – the MINI Interaction Unit. The round OLED display, with its 240 mm diameter and rich colours, blends perfectly into the interior of the new MINI family.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
<li>
<strong>Premiere in the automotive industry: MINI Interaction Unit
      is the first round OLED display with a refreshing user interface design </strong></li>
<li>
<strong>MINI Experience Modes use special designs, light projections
      and sound to create unique moments </strong></li>
<li>
<strong>Introduction of the MINI Intelligent Personal Assistant </strong></li></ul>
<p>
<strong>
<br/>Dubai.</strong> History-rich British brand MINI is taking a
  quantum leap into the digital age with its new model family. At the
  heart of the action is the iconic central instrument – the MINI
  Interaction Unit. The round OLED display, with its 240 mm diameter and
  rich colours, blends perfectly into the interior of the new MINI
  family. Its positioning within the cabin allows it to be used
  comfortably by the driver and front passenger.</p>
<p>
<strong>An overview of the digital highlights of the new MINI family*:</strong></p>
<ul>
<li>Premiere for the automotive industry: <strong>MINI Interaction
    Unit</strong> is the first circular OLED display with a refreshing,
    MINI-typical user interface design.</li>
<li>
<strong>MINI Operating System 9</strong> stands out with a
    MINI-specific, emotionally engaging design optimised for touch
    control. It is an in-house development by the BMW Group and is based
    for the first time on an Android Open Source Project (AOSP) software stack.</li>
<li>Up to eight <strong>MINI Experience Modes</strong> provide a
    particularly immersive driving experience through the orchestrated
    use of light, user interface designs, drive settings and sound. An
    optional <strong>light projector</strong> on the back of the MINI
    Interaction Unit bathes the whole dashboard in colours and patterns
    to match the Experience Mode selected. The presentation of content
    in the optional Head-up display is also adapted accordingly.</li>
<li>Unmistakable <strong>sound design for all-electric
    models</strong>: The acoustic repertoire comprises completely new
    driving sounds in the interior, a highly distinctive MINI brand
    sound to mark out the identity of the car from the outside, jingles
    for the new MINI Experience Modes and 30 new sound signals with
    information and warning functions. </li>
<li>The <strong>MINI Intelligent Personal Assistant</strong> is
    activated by the spoken command “Hey MINI” and can be used with the
    “MINI” or “Spike” (optional) visualisations. The Personal Assistant
    allows customers to control important functions by voice command,
    enables travel-related requests or wishes and recognises whether it
    is the driver or front passenger currently speaking.</li>
<li>The new, cloud-based <strong>MINI Navigation </strong>system
    provides particularly fast and precise route calculation. The latest
    map data is always streamed live into the vehicle. And
      <strong>charging-optimised route planning</strong> means drivers
    of fully electric MINIs can take on their longer journeys with peace
    of mind. The option <strong>Augmented View</strong> offers drivers a
    live video stream in the MINI Interaction Unit, with extra
    information added for optimum orientation for navigating. Customers
    can choose from various map designs and also activate an appealing
      <strong>visualisation option featuring 3D buildings</strong>.</li>
<li>The <strong>MINI Connected Store</strong> provides optional access
    to a wide and ever evolving range of practical and entertaining
    apps, e.g. AirConsole gaming, music and video streaming (available
    content varies by countries).</li>
<li>Digital vehicle access with compatible Apple-, Google- and Samsung
    devices: The optionally available <strong>MINI Digital Key Plus
    </strong>offers the driver flexible access to the vehicle, without
    having to take their smartphone out of their pocket. The key can be
    passed on to other people digitally using the sharing function.</li>
<li>
<strong>High-Speed connectivity</strong> and optional <strong>5G-capability.</strong></li>
<li>
<strong>Remote Software Upgrades:</strong> MINI vehicles also now
    receive regular free quality improvements via over-the-air software
    updates. Depending on the country, vehicle model, equipment and
    vehicle condition, you may even receive additional new functions or
    functional improvements free of charge. </li></ul>
<p>
<strong>
<br/>
<span>
<span style=""> </span></span></strong></p>
<p>
<strong> <br/>The new MINI Operating System 9 – optimised interaction
    for touch and voice control.</strong></p>
<p>The new “Charismatic Simplicity” design language is also reflected in
  the aesthetic of the user interface, which brings together functional
  and emotional elements. The reduced design uses all-new graphics to
  create an extremely modern look. Static and dynamic elements blend
  naturally into the circular form of the OLED display, following a
  clear structure. Micro-animations enhance the already extremely
  intuitive interaction between the driver and central instrument and
  underscore the digital character of the new MINI family.</p>
<p>MINI Operating System 9 is an in-house development by the BMW Group
  and is based on an Android Open Source Project (AOSP) software stack.
  Operation is intuitive and follows the standards familiar from
  consumer electronics.</p>
<p>At the centre of the screen is the start menu, where personalised
  content can be selected and launched by swiping to the side. In the
  lower section of the screen is the fixed status bar containing the
  menu items “Navigation”, “Media”, “Telephony”, “All Apps” and,
  depending on the situation, “Home”, which can be selected directly.
  Swiping up from the lower edge of the screen reveals a tool belt, a
  process customers will be familiar with from many consumer electronics
  devices. Favourite functions can be stored here and called up again
  rapidly, i. e. navigation destinations and radio stations. The tool
  belt can also be activated via the star button on the multifunction
  steering wheel. The upper screen area is reserved for driving-relevant
  content such as the vehicle speed and important information on the
  vehicle status. The optional Head-up display shows the most important
  information for the driver in their field of view.</p>
<p>The temperature for the driver and front passenger is permanently
  displayed on the left- and right-hand edge of the screen. The climate
  control settings are integrated into the MINI Interaction Unit and can
  always be adjusted on the top layer by touch or voice command.</p>
<p>Depending on the Experience Mode selected, a single tap on the speed
  display transforms the entire MINI Interaction Unit into a
  MINI-typical speedometer.</p>
<p>
<strong>MINI Experience Modes for intensely MINI moments.</strong></p>
<p>The emotional connection between the new MINIs and their drivers
  steps up another degree in intensity with the MINI Experience Modes.
  Standard specification includes the Core, Green and Go-Kart Modes,
  each of which has its own specific user interface design. The
  Experience Modes can optionally be taken to the next level by the
  additional, coordinated use of light and sound. Drivers can immerse
  themselves in up to eight different worlds in the interior of the
  new-generation MINIs thanks to the MINI Experience Modes, with a
  distinctive jingle for each Mode indicating it has been activated.</p>
<p>The MINI Interaction Unit displays different designs and content
  according to the mode selected. A standout feature of the interior
  experience is a fresh interpretation of the signature MINI interior
  lighting. An optional projector on the back of the OLED display bathes
  the dashboard in coordinated colour worlds and patterns. The interplay
  of the projection, ambient lighting and MINI Interaction Unit creates
  a unique, immersive experience that extends into the door trim.</p>
<p>A particular highlight is Personal Mode, which breaks new ground in
  terms of personalisation and adjustability. It allows customers to
  turn their own pictures from their smartphone gallery into the
  background for the MINI Interaction Unit using the MINI App. The
  ambient lighting is set automatically in a colour that matches the
  picture selected.</p>
<p>The colour design in the optional Head-up display likewise adapts to
  the MINI Experience Mode selected. This also contributes to an
  emotionally engaging and consistent digital user experience.</p>
<ul>
<li>
<strong>Core:</strong> In the foreground when Core Mode is selected
    is the main menu with the MINI widgets. The user interface is in the
    MINI colour shade Laguna, an elegant, puristic and modern-looking
    choice. The projection and ambient lighting automatically adapt to
    this colour. The dashboard is immersed in the projection design of
    Core Mode. The “Core” driving sound becomes the new electric MINI
    brand sound and is the only tone that can be heard not only in the
    interior, but also from outside the car (as acoustic pedestrian
    protection). This is an inviting, energising and stimulating MINI
    brand sound.<br/>
<br/></li>
<li>
<strong>Go-Kart: </strong>Ultra-dynamic and brimming with motor
    sport DNA, Go-Kart Mode cloaks the display and the interior as a
    whole in the colour shades Anthracite and Red. The MINI Interaction
    Unit adopts a sporty speedometer – if the driver wishes, across its
    full surface area. The projection and ambient lighting are adjusted
    automatically to the Go-Kart colours. The dashboard is draped in the
    projection pattern of Go-Kart Mode, and the throttle response of the
    accelerator pedal is optimised for dynamic driving. The Go-Kart
    driving sound – intended to raise the sporty driving experience
    another notch – is marked out by strongly pronounced pitch and fall,
    and as such provides a fitting soundscape for agile and dynamic
    driving. <br/>
<br/></li>
<li>
<strong>Green: </strong>By concentrating on the essential details,
    this green-hued mode accentuates the more sustainable side of MINI
    mobility. The ambient lighting is green. The animal animations
    indicate through both their colouring and their character which
    efficiency level (high, medium, low) the driver is currently
    achieving. The throttle response of the accelerator pedal is
    optimised for efficient driving.</li>
<li>
<strong>Balance:</strong> The colours, animations and layout in this
    puristic mode are deliberately calming and understated. The Balance
    driving sound is based on the noises heard in a forest at different
    times of the day and night – from the rippling of a stream and the
    chirping of crickets to the rustling of the wind in the treetops.
    The soundscape this creates will provide a feeling of relaxation and
    wellbeing on board future MINI models.<br/>
<br/></li>
<li>
<strong>Timeless:</strong> In this mode, the heritage of classic
    MINIs is celebrated to full effect with a serif typeface and large
    speedo, and presented with a modern trim element against a light
    background. Timeless Mode will also be a very attractive option for
    night-time driving, with the design and projections adapted
    accordingly. Tradition and progress merge into one in the MINI
    “Timeless” driving sound. Here, engine sounds generated by
    conventionally powered models – from the classic MINI to the
    MINI John Cooper Works GP – are sampled and blended with a
    futuristic interpretation of the MINI “Core” driving sound to create
    an acoustic journey through time.<br/>
<br/></li>
<li>
<strong>Vivid: </strong>This mode focuses on the presentation of
    media content. The colours in the user interface design and for the
    projections and ambient lighting in the car interior are sourced
    from the cover artwork for the music currently being played using
    automatic colour selection technology.<br/>
<br/></li>
<li>
<strong>Personal:</strong> The possibilities are boundless with
    Personal Picture Upload. Personal Mode breaks new ground in terms of
    personalisation and adjustability. Here, customers can select their
    own pictures to be used for the background of the MINI Interaction
    Unit via the MINI App. As in Vivid Mode, a matching colour is
    automatically selected from the relevant image for the interior
    lighting and dashboard projection.</li>
<li>
<strong>Trail:</strong> Trail will be the Experience Mode for the
    adventurers and explorers on board the MINI Countryman. A virtual
    compass and vehicle inclination data displayed symbolise the joy of
    discovering pastures new off the beaten track.</li></ul>
<p>
<strong>
<br/>Unmistakable sound for all-electric MINI models.</strong></p>
<p>The brand-typical soundscapes of the new MINI family are also part of
  the digital user experience. The spread of options includes all-new
  driving sounds in the interior, an unmistakable MINI brand sound to
  confirm the car’s identity from the outside, jingles for the new MINI
  Experience Modes and 30 new sound signals with information and warning functions.</p>
<p>The new sounds bring extra emotional appeal to the interior of the
  MINI and shape its acoustic statement to the world beyond. They
  provide the cars with a distinctive, MINI-typical identifying feature
  on an acoustic level. The first customers to experience the new sounds
  will be drivers of the new MINI Cooper Electric.</p>
<p>The new MINI sound DNA is based on the fundamental values of the
  brand and embodies a positive, charismatic aura. The MINI Experience
  Modes provide the stage on which the all-new soundscapes are
  performed. Familiar MINI sounds conveying information while also
  sparking emotions are generated using analogue instruments, digital
  technology and artificial intelligence. These MINI Experience Modes
  deliver immersive driving experiences.</p>
<p>
<strong>MINI Intelligent Personal Assistant – visually accompanied by
    “MINI” or “Spike”. </strong></p>
<p>This is the first time a full-capability voice assistant will be
  included in models from the MINI brand. The MINI Intelligent Personal
  Assistant can be activated using the greeting “Hey MINI” or by
  pressing the push-to-talk button on the steering wheel. The
  voice-controlled interaction on the circular OLED display takes place
  in the form of an animation made up of graphical elements, typography
  and an avatar. For the visualisation, users can choose between “MINI”
  – a stylised representation of a MINI – and optionally “Spike”, a
  familiar figure already to many MINI fans.</p>
<p>Many important functions, such as navigation, telephony, radio and
  temperature, can be controlled by voice command. The driver can make
  travel-related requests or wishes, such as “What’s the weather in...
  /at my destination?” and “Show me charging stations along the route”.
  If the customer expresses a wish, e.g. “I’m hungry” or “I’d like a
  coffee”, relevant options in the vicinity are displayed and route
  guidance to the desired destination can be started directly. Two
  microphones at the front of the headliner enable the system to
  automatically detect whether it is the driver or front passenger
  currently speaking.</p>
<p>The brand-typical character of the MINI Intelligent Personal
  Assistant can be experienced by customers through chit-chat, which
  will bring up MINI-specific answers, jokes and stories. Such as the
  question “Do you like me” or “Tell me a joke”.</p>
<p>In the United Kingdom, the MINI Intelligent Personal Assistant will
  already be based on the Alexa Custom Assistant’s AI technology stack
  at market launch, allowing it to engage in natural dialogue with the
  driver with a brand-defining voice. In many other markets, the new
  voice and other features also enabled by using the Alexa Custom
  Assistant will be introduced at a later stage over the air.</p>
<p>
<strong>MINI Navigation: Fresh map designs and cloud-based navigation
    with charging-optimised route planning.</strong></p>
<p>The cloud-based navigation system represents a major improvement in
  performance over the preceding generation and offers exceptionally
  intuitive destination entry. It enables very fast and dynamic route
  calculation based on precise real-time traffic data transmitted at
  short intervals, which is then combined with forecasting models. When
  the navigation app is selected, the map takes up the entirety of the
  circular display. The colour scheme for the map graphics changes to
  match the selected MINI Experience Mode, while buildings can also be
  shown in 3D if desired.</p>
<p>In all-electric MINI models, as soon as the destination has been
  entered, a charging-optimised route will be calculated if the
  vehicle’s current range is not enough to reach the destination. Both
  the calculation algorithm and the speed of calculation for
  charging-optimised routes are subject to a process of constant
  improvement. Important information for the charging stops is displayed
  in the route overview, such as the estimated state of charge upon
  arrival, recommended charging time and target state of charge for the
  onward journey. Live data is processed during the journey, allowing
  new charging stations to be automatically added to the itinerary if
  any of the stations originally planned for charging stops no longer
  have availability. The driver is also offered alternative
  charging-optimised routes, where available. By default, the system is
  set to ensure that the vehicle reaches both the final destination and
  the charging stops with a charge level of at least 10 per cent.
  Drivers are able to adjust this spare charge setting if required.</p>
<p>Charging is also made easier by the integration of the authorisation
  and start/stop functions for the charging process into the MINI App.</p>
<p>The optional Augmented View function enables exceptionally accurate
  navigational guidance. It provides a perfect complement to the
  navigation system’s instructions in crucial situations. For this, a
  live video stream from the driver’s perspective is shown on the MINI
  Interaction Unit and augmented by supplementary information that
  matches the context. At confusing junctions, for instance, an animated
  directional arrow is integrated into the video image to help the
  driver take the best turn-off for the planned route. In addition to
  this, information on applicable local parking regulations also appears
  in the live video stream in augmented reality form.</p>
<p>Further innovative navigation functions such as precise
  visualizations of lane guidance are part of the optional MINI
  Connected Package.</p>
<p>
<strong>MINI Connected Store: AirConsole gaming, video streaming,
    Spotify and a constantly evolving range of apps.</strong></p>
<p>The new MINI Connected Store combines with the optionally available
  MINI Connected package to provide access to a constantly evolving
  variety of practical and entertaining apps, including apps for gaming
  and music or video streaming. The availability of the apps varies from
  region to region in order to be able to offer customers the most
  tailored offer possible.</p>
<p>Following its introduction in current BMW models, a form of in-car
  gaming unique in the automotive sector now also awaits customers of
  the new MINI family. For example, the driver and passengers can play
  casual games in the AirConsole App when the vehicle is stationary as a
  way of passing time while waiting for the high-voltage battery to recharge.</p>
<p>Setting up the gaming experience with AirConsole is perfectly
  straightforward. All that players need is their smartphone, which acts
  as the controller, and the MINI Interaction Unit. Once the AirConsole
  App has been launched in the vehicle, the smartphone and car can be
  connected by scanning a QR code on the OLED display. Players can then
  get straight down to the action.</p>
<p>The AirConsole technology enables games to be made instantly
  available over the air and controlled using smartphones. This unique
  set-up means that multiple players – including passengers in the rear
  – can get involved in the in-car gaming fun during breaks in the
  journey. Generally speaking, it is possible to play alone or with all
  the other vehicle occupants, either as a team or in competition mode.</p>
<p>The games offered are casual games, so called because they are easy
  to pick up with intuitive control of gameplay. A range of racing,
  sport, general-knowledge quiz and music quiz games are available,
  along with simulation, strategy, jump-and-run and puzzle games, with
  titles including Go-Kart Go, Golazo, Music Guess and Overcooked. The
  portfolio of available games is constantly evolving.</p>
<p>Music streaming apps such as Spotify have been adapted for MINI
  Operating System 9 so that they integrate perfectly into the circular
  MINI Interaction Unit. This allows MINI customers to enjoy an
  intuitive and very visually appealing music streaming experience. The
  user’s Spotify account can be connected by simply scanning a QR code.</p>
<p>The MINI Connected services will be rolled out afresh in over 40
  countries when the new MINI family is launched.</p>
<p>Apple CarPlay and Android Auto are likewise included as part of MINI
  Operating System 9 for connecting smartphones wirelessly.</p>
<p>
<strong>Greater flexibility and digital vehicle access with the MINI
    Digital Key Plus.</strong></p>
<p>The new MINI family of models will offer customers another highlight
  feature in the form of the MINI Digital Key Plus. Once this has been
  set up on a compatible Apple, Google or Samsung device, drivers will
  be given a friendly welcome as soon as they approach the new MINIs
  thanks to their ultra-wideband technology. The welcome sequence is
  continued inside the car after the door has been opened and concludes
  with a personalised greeting courtesy of the MINI ID functionality.
  And this all happens without the driver even having to take their
  smartphone out of their pocket or bag. Keys can be passed on to
  friends or family easily and securely from the Apple or Google wallet
  using the native “share” function familiar from many apps.</p>
<p>
<strong>Remote Software Upgrades now standard for MINI too.</strong></p>
<p>As a member of the BMW Group family, the MINI brand is benefiting
  from over five years of experience in over-the-air upgrades with BMW.
  The software architecture of the new MINI family employs the same
  software for Remote Software Upgrades that has benefited from ongoing
  development in BMW models since 2018 and ensures updates are carried
  out smoothly and securely. In this way, the new MINIs will receive
  free Remote Software Upgrades several times a year for quality
  improvements. Depending on the country, vehicle model, specification
  and vehicle status, the upgrades may also add new features or
  improvements to functions free of charge.</p>
<p>
<br/>*The availability of digital services varies by country, vehicle
  model and equipment. Selected functions can be rolled out via remote
  software upgrade after market launch.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Infotainment &amp; Entertainment]]></category>
            <pubDate>Thu, 27 Jul 2023 00:01:00 +0200</pubDate>
            <pp:lastModified>Thu, 27 Jul 2023 00:01:00 +0000</pp:lastModified>
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                        <title>BMW iX5 Hydrogen pilot fleet makes its Middle East debut at the unveiling of MYNM’s first Retail.Next showroom in the Kingdom of Saudi Arabia</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-ix5-hydrogen-pilot-fleet-makes-its-middle-east-debut-at-the-unveiling-of-mynms-first-retailnext-showroom-in-the-kingdom-of-saudi-arabia/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-ix5-hydrogen-pilot-fleet-makes-its-middle-east-debut-at-the-unveiling-of-mynms-first-retailnext-showroom-in-the-kingdom-of-saudi-arabia/</guid><pp:caseid>813577</pp:caseid><pp:summary><![CDATA[Mohamed Yousuf Naghi Motors (MYNM), the official importer of BMW Group vehicles in the Kingdom of Saudi Arabia, announced the opening of its new BMW Group showroom in Riyadh. Based on BMW Group’s Retail.Next framework, the principles underpinning the design philosophy include more flexible and stylish interiors, with multi-functional areas and open spaces, and a seamless integration of all customer touchpoints.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Riyadh, Saudi Arabia: </strong>Mohamed Yousuf Naghi Motors
  (MYNM), the official importer of BMW Group vehicles in the Kingdom of
  Saudi Arabia, announced the opening of its new BMW Group showroom in
  Riyadh. Based on BMW Group’s Retail.Next framework, the principles
  underpinning the design philosophy include more flexible and stylish
  interiors, with multi-functional areas and open spaces, and a seamless
  integration of all customer touchpoints.</p>
<p>The showroom unveiling also saw the debut of the BMW iX5 Hydrogen
  pilot fleet in the Middle East, which is set to demonstrate the
  reliability and suitability of alternative emissions-free drive
  systems for everyday use across the region. Media and industry
  stakeholders were one of the very first to gain a direct impression of
  the BMW iX5 Hydrogen through an interactive workshop and driving experiences.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/17d7da75-bbfe-4ebc-a5b8-0942bbeb0aea/P90505722_highRes_bmw-ix5-hydrogen-x-m.jpg"/></span></span></p>
<p>
<strong>Sheikh Mohammed Naghi, Chairman of Mohamed Yousuf Naghi
    Motors, </strong>said: “I am delighted to open the doors to our new
  facility, which truly reimagines the traditional showroom experience.
  Our customers can expect a completely different retail journey – one
  based on creating a memorable and authentic brand experience. The
  opening of this showroom is a big milestone in our partnership with
  BMW Group as we continue working hand-in-hand to deliver excellence
  for our customers.” </p>
<p>
<strong>Jean-Philippe Parain, Senior Vice President, Region
    Asia-Pacific, Eastern Europe, Middle East, Africa at BMW
  Group</strong>, said: “I would like to congratulate MYNM on
  inaugurating the first Retail.Next showroom in the Kingdom. The new
  facility will offer our Riyadh-based customers the infrastructure
  required for all their current and future premium motoring needs,
  allowing for a seamless journey based on both physical and digital
  points of interaction”.</p>
<p>Transforming traditional automotive showrooms into carefully designed
  conversational spaces, the Retail.Next concept puts the spotlight on
  the most advanced BMW Group models with unique lighting and
  lounge-like seating.</p>
<p>The strategy overhauls the buying process with salespeople
  interacting with customers at the vehicle displays – abandoning
  traditional sales cubicles to embrace the spirit of discovery and
  adventure that lies at the heart of every vehicle.</p>
<p>The service centre comprises of 18 work bays, including one
  exclusively for fast-tracked queues, providing the capacity to service
  up to 60 vehicles per day.</p>
<p>Commenting on the Middle East debut of the BMW iX5 Hydrogen pilot
  fleet, <strong>Parain</strong> added: “Today also marks a major
  milestone in our pursuit to transition towards sustainable mobility in
  the region. Through a series of initiatives across Middle East
  markets, the pilot fleet will prove the importance of considering
  hydrogen as an alternative emissions-free drivetrain. Knowing that not
  all markets will have the ability to fully adopt battery electric
  vehicles, hydrogen will play a critical role in complimenting
  electromobility. This will offer such markets a smoother transition to
  zero-emissions mobility.”</p>
<p>With hydrogen being one of the most efficient options for storing and
  transporting renewable energy, it is expected to contribute in
  achieving net zero carbon emissions by 2050 and to play a major role
  as a fuel in this region of the world.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/cfb4bd3f-c274-4039-9955-cdf7df330c73/P90505723_highRes_bmw-ix5-hydrogen-x-m.jpg"/></span></span></p>
<p>
<strong>The BMW iX5 Hydrogen</strong></p>
<p>Based on the current BMW X5, the BMW iX5 Hydrogen was first unveiled
  as a concept at the IAA show in 2019. Its centrepiece is the highly
  efficient next-generation fuel-cell system, generating a high
  continuous output of 170 hp. In combination with a highly integrated
  drive unit using fifth-generation BMW eDrive technology, the
  powertrain channels maximum output of 401 hp onto the road.</p>
<p>
<strong>Hydrogen Allows Rapid Refuelling</strong></p>
<p>The hydrogen needed to supply the fuel-cell is stored in two 700-bar
  tanks made of carbon-fibre reinforced plastic (CFRP). Together these
  hold almost six kilograms of hydrogen, enough to give the BMW iX5
  Hydrogen a range of 504 km in the WLTP cycle. Filling up the hydrogen
  tanks only <strong>takes three to four minutes</strong> – so the BMW
  iX5 Hydrogen can also provide the driving pleasure for which BMW is
  renowned over long distances, with just a few brief stops along the
  way. This proves to be a necessary advantage in areas which will face
  limitations with EV charging infrastructure.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Mobility of the future,G05,iX5 Hydrogen,iX5,Product,BMW]]></category>
            <pubDate>Sat, 20 May 2023 11:00:00 +0200</pubDate>
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                        <title>BMW announces a completely new Head-up Display for the &quot;Neue Klasse&quot;.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-announces-a-completely-new-head-up-display-for-the-neue-klasse-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-announces-a-completely-new-head-up-display-for-the-neue-klasse-en-ae/</guid><pp:caseid>813586</pp:caseid><pp:summary><![CDATA[BMW announces a completely new Head-up Display for the "Neue Klasse".]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Las Vegas / Munich</strong>. As part of the CES 2023, the
  Chairman of the Board of Management of BMW AG, Oliver Zipse, announced
  a new generation of Head-up displays for the "Neue Klasse"
  in his keynote speech.<br />"It is more than a vision. We bring
  this innovation into the "Neue Klasse". As early as 2025 –
  the year after next – our customers will be able to experience this
  completely new technology in their vehicles,” said Oliver Zipse at CES
  2023 in Las Vegas.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Research &amp; Development]]></category>
            <pubDate>Thu, 05 Jan 2023 21:52:00 +0100</pubDate>
            <pp:lastModified>Thu, 05 Jan 2023 21:52:00 +0000</pp:lastModified>
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                        <title>The BMW Group at the Consumer Electronics Show (CES) 2022.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-the-consumer-electronics-show-ces-2022-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-the-consumer-electronics-show-ces-2022-en-ae/</guid><pp:caseid>813580</pp:caseid><pp:summary><![CDATA[+++ World premiere of the BMW iX M60 +++ BMW iX Flow featuring E Ink: Magical exterior colour change +++ Preview of in-car entertainment of the future +++ New My Modes: BMW first to bring Digital Art into vehicles +++ Digital design vision DIMENSIONS OF REAL +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich. </strong>For many years, the BMW Group has been
  presenting innovations at the Consumer Electronics Show (CES) in Las
  Vegas. The mobility experience of tomorrow was also set to be the
  focus of the BMW Group's presence at CES 2022. Due to the pandemic
  situation, the BMW Group moved all planned media activities at CES to
  a fully digital program livestreamed from Germany.</p>
<p>For the first time, CES serves as a platform for the <strong>world
    premiere </strong>of a new BMW model. The vehicle in question is the
  new <strong>BMW iX M60</strong> (combined electricity consumption:
  24.7 – 21.7 kWh/100 km* according to WLTP; combined CO<sub>2</sub>
  emissions: 0 g/km), the <strong>most powerful variant of the BMW
    Group's new technology flagship</strong>, which sets standards in
  the areas of user experience, operation and connectivity among others,
  as well as with its automated driving and parking functions. The
  German premium automobile manufacturer will also present a series of
  innovations that combine creativity and digitisation to produce great
  moments for the driver and passengers. <strong>The ultimate driving
    machine therefore literally meets the ultimate digital experience. </strong></p>
<p>On the occasion of CES 2022, the BMW Group shows how innovative
  digital technology can be used to make the driving experience even
  more individual and emotionally engaging for the customers. The new My
  Modes, which create an immersive user experience in the interior, play
  a central role here. At CES, the BMW Group gives a glimpse of
    <strong>four new My Modes</strong>. The selection will soon be
  expanded to include the My Modes <strong>Expressive and
  Relax</strong>. In addition, <strong>Digital Art</strong>
<strong>Mode presents digital art in an automobile for the first
  time</strong> and the <strong>Theatre Mode heralds a new era for
    in-car entertainment</strong>.</p>
<p>
<strong>Pieter Nota, Member of the Board of Management of BMW AG,
    responsible for customer, brands and sales</strong>: "At the
  beginning of December, we reached a milestone in our transformation
  and delivered the one millionth electrified vehicle. With the BMW iX
  M60, we are presenting the most powerful and fastest electric vehicle
  in our product portfolio on the occasion of this year's CES. At the
  same time, we know that the digital experience is becoming more and
  more important for our customers. With Theatre Mode we present a
  spectacular in-car entertainment experience; with My Mode Digital Art,
  we are the first manufacturer to present digital art in an automobile."</p>
<p>Just like the digital artworks on the BMW Curved Display, the drive
  sound also plays an important role in making the appreciation of
  driving pleasure the most intense it can be. The BMW Group is
  developing the specific soundscapes for all-electric models in
  collaboration with film score composer and Academy and Grammy Award
  winner Hans Zimmer. The partnership has produced <strong>BMW
    IconicSounds Electric.</strong> Another feature making its debut is
  Theatre Mode, BMW's new benchmark for the in-car entertainment of the
  future, which transforms the rear of future BMW models into a private cinema.</p>
<p>The completely new personalisation possibilities being opened up by
  digital technology are not limited to the interior, however. The
    <strong>BMW iX Flow featuring E Ink</strong> is the first car in the
  world whose exterior colour can be changed at the touch of a button.</p>
<p>The immersive installation DIMENSIONS OF REAL goes even further. It
  heralds a new phase of digital innovation at the BMW Group.</p>
<p>
<strong>World premiere on the occasion of CES 2022: The BMW iX M60.</strong></p>
<p>The BMW Group is presenting the most recent and most powerful model
  variant of its new technology flagship. The BMW iX M60, which will be
  presented for the first time on the occasion of CES 2022, is the first
  performance automobile from BMW M GmbH developed from the outset for
  all-electric mobility. With its joint system output of 455 kW/619 PS**
  from two electric motors, a maximum torque of 1,015 Nm* in Sport mode
  or 1,100 Nm* when Launch Control is active, its electric all-wheel
  drive and its M specific chassis tuning, the BMW iX M60 is bringing a
  phenomenal performance experience to zero local emissions mobility.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/ed906c91-1668-4885-b534-8bd153a82654/P90446793_highRes_the-new-bmw-ix-m60-0.jpg"/></span></span></p>
<p>The BMW iX M60 combines a vehicle concept tailored uncompromisingly
  for sustainability with a modern Sports Activity Vehicle design and
  handling characteristics boasting a thrilling level of dynamism. Thus
  it embodies the best of the three world of BMW i, the BMW X models and
  BMW M GmbH. With the modern lounge character of its generous interior
  and its technological highlights that also encompass the areas of
  automated driving, operation and connectivity, the BMW iX M60
  represents a new understanding of sophisticated luxury, high
  performance and premium characteristics. The BMW iX M60 sprints from a
  standing start to 100 km/h in just 3.8 seconds. Its characteristic
  overall vehicle harmony neatly packages the performance as an
  experience that is both emotionally engaging and at the same time
  reliably controlled right to the limits of driving physics.</p>
<p>
<strong>Unique moments: The new My Modes Expressive and Relax.</strong></p>
<p>The BMW iX is one of the first models from BMW to already use the
  latest generation of the iDrive display and operating system. The new
  iDrive not only enables a particularly intense interaction between
  driver and vehicle, but also a greater personalisation of the driving
  experience with the new My Modes. They create unique moments that
  result from a combination of vehicle characteristics and interior
  atmosphere tailored to the particular situation. On the occasion of
  CES 2022, BMW will now for the first time showcase further variants of
  the overall user experience created in this way in the interior. With
  My Modes Expressive and Relax, in the future BMW customers will have
  additional ways of adapting the vehicle settings to the particular
  situation and mood.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/0c01389d-6783-44ce-9a94-ac822e63c26d/P90448018_highRes_the-my-modes-create-.jpg"/></span></span></p>
<p>In the new My Mode Expressive, the active driving experience is
  combined with a particularly emotionally engaged atmosphere in the
  interior. The appearance of the displays on the BMW Curved Display is
  characterised by expressive colours and abstract patterns. In
  combination with BMW IconicSounds Electric for all-electric BMW
  models, activating My Mode Expressive also provides an unconventional
  sound in the interior that reflects the driving situation particularly intensely.</p>
<p>In My Mode Relax, the focus is on wellness, harmony and relaxation.
  The graphic displays on the BMW Curved Display are inspired by natural
  landscapes. In all-electric models, an understated and harmonious
  sound backdrop is generated to match this.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/d30527f4-e5e8-47f2-985a-406b204ed6ce/P90448013_highRes_the-my-modes-create-.jpg"/></span></span></p>
<p>
<strong>Exclusive experience: BMW brings digital art into the vehicle.</strong></p>
<p>Digital Art Mode, the first time in the world digital art is being
  used in an automotive setting, will offer a particularly exclusive
  driving experience. The displays on the BMW Curved Display activated
  with this My Mode come from a creative dialogue between the BMW Group
  Design and the internationally renowned Chinese multimedia artist Cao Fei.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/fe79003c-750a-4949-8622-0181e023d7ec/P90448304_highRes_my-mode-digital-art-.jpg"/></span></span></p>
<p>Back in 2017 Cao Fei designed BMW Art Car #18, the first fully
  digitally designed vehicle in the history of this globally unique
  collection of mobile artworks. With the premiere for the integration
  of digital art in an automotive setting, she and the BMW Group are now
  together taking the next step in the company's global cultural
  commitment. In her digital artwork created for Digital Art Mode, Cao
  Fei addresses the many interactions and correlations in a globalised
  world using light elements that are constantly changing, moving and
  relating to each other.</p>
<p>
<strong>Start signal for BMW IconicSounds Electric.</strong></p>
<p>BMW is intensifying the driving experience in the brand's
  all-electric models with new and emotionally engaging soundscapes. On
  the occasion of CES 2022 the company presents BMW IconicSounds
  Electric, created in cooperation between the BMW Group and the Academy
  Award winner and film score composer Hans Zimmer.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/4f5f27dd-b6ba-4717-a63f-fbef61cddf73/P90446568_highRes_bmw-iconicsounds-ele.jpg"/></span></span></p>
<p>The jointly developed driving sounds reflect the specific performance
  characteristics and quintessential brand attributes of an electrified
  BMW in a way that is both completely new and at the same time
  authentic. They help to make the experience of sustainable mobility
  and the interaction between the driver and vehicle even more intense,
  even more present and even more unmistakeable. In this way, the
  acoustic feedback to the movements of the accelerator pedal also
  becomes an elementary part of the driving experience in an
  electrically and therefore virtually noiselessly powered BMW.</p>
<p>The new soundscapes vary depending on the My Modes chosen by the
  driver. The electrified BMW M automobiles use variations of the BMW
  IconicSounds Electric developed specifically for them. BMW
  IconicSounds Electric will be available for the first time for the BMW
  i4 in the first half of 2022 and also for the BMW iX in the second
  half of 2022.</p>
<p>
<strong>Cinema on wheels: The in-car entertainment of the future.</strong></p>
<p>In addition to the new moments and soundscapes for intense driving
  pleasure, the BMW Group will also present an innovative concept for
  the individual mobility experience in the rear. On the occasion of CES
  2022, the premium car manufacturer is offering the prospect of a
  particularly exclusive expression of My Modes in combination with the
  in-car entertainment system of the future. In My Mode Theatre, the
  rear of the interior transforms into a private cinema lounge, with the
  BMW Theatre Screen, a 31-inch ultra-wide display in 32:9 format,
  surround sound and 5G connectivity. There, passengers on the rear
  seats can enjoy a thrilling and luxurious cinema experience with an
  entertainment programme that can be selected individually on a display
  with a resolution of up to 8K.</p>
<p>
<strong>Frank Weber, Member of the Board of Management of BMW AG,
    Development: </strong>"We develop immersive, digital
  experiences for sheer driving pleasure. In Theatre Mode, the rear of
  the interior is transformed into a private cinema lounge. With the 31
  inch display, 5G connectivity, 8k resolution, surround sound and
  individual streaming program, an unprecedented experience is created
  that sets new standards in in-car entertainment."</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/53ee8e6e-953b-4b2f-b44b-5f1bb769d166/P90448391_highRes_preview-of-the-in-ca.jpg"/></span></span></p>
<p>The BMW Group is working with Amazon to fully integrate the Fire TV
  experience within the Theatre Screen system – giving passengers access
  to a wide variety of content so they can stream videos, listen to
  music, and watch downloaded programs, all while on the road. A
  country-specific streaming offering is also in the works for customers
  in China.</p>
<p>The BMW Theatre Screen lowers elegantly from the headliner once
  Theatre Mode is activated. This motion is accompanied by a sound
  experience composed exclusively for this purpose in cooperation with
  Hans Zimmer. The occupants can operate the entertainment system via
  direct touch fields as well as via touch panels integrated in the doors.</p>
<p>
<strong>A digital experience in the exterior: Colour changes at the
    push of a button.</strong></p>
<p>The interior is not the only place where digital technology is
  creating completely new personalisation possibilities. With the BMW iX
  Flow featuring E Ink, the BMW Group is offering the prospect of a
  unique technology that uses digitisation to also adapt the exterior of
  a vehicle to different situations and individual wishes. The surface
  of the BMW iX Flow featuring E Ink can vary its shade at the driver's prompting.</p>
<p>
<span>
<span style=""> </span></span></p>
<p>
<strong>Frank Weber:</strong> "In the future, digital experiences
  will not only take place on displays. The real and the virtual will
  increasingly merge. With the BMW iX Flow, we are bringing the car body
  to life."</p>
<p>
<strong>Adrian van Hooydonk, Head of BMW Group Design:</strong>
  "The BMW iX Flow is an advanced research and design project and a
  great example of the forward thinking that BMW is known for."</p>
<p>The fluid colour changes are made possible by a specially developed
  body wrap that is tailored precisely to the contours of the
  all-electric Sports Activity Vehicle from BMW. When stimulated by
  electrical signals, the electrophoretic technology brings different
  colour pigments to the surface, causing the body skin to take on the
  desired colouration.</p>
<p>
<strong>A digital design vision: Immersive installation DIMENSIONS OF REAL.</strong></p>
<p>On the occasion of CES, the BMW Group has developed an installation
  to bring its future visions of digital design to life. DIMENSIONS OF
  REAL, conceived by DESIGNWORKS, BMW GROUP’s design innovation studio,
  is redefining the notion of a concept vehicle and invites people to
  embark on a multisensory journey. DIMENSIONS OF REAL is a purely
  digital format and an artful take on what is yet to come.</p>
<p>"BMW has always been pushing the boundaries of technology and
  design at the same time. We dedicate ourselves to the creation of
  human-centric products and experiences for all senses," states
  Adrian van Hooydonk, Head of BMW Group Design.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/ffc81e0d-fa11-495c-b4f5-f1a92d26356f/P90448250_highRes_bmw-dimensions-of-re.jpg"/></span></span></p>
<p>
<strong>Virtual experience in BMW’s metaverse JOYTOPIA.</strong>
<br/>After a successful premiere during the IAA 2021, the BMW Group
  is once again opening its metaverse <a href="http://www.joytopia.com/">JOYTOPIA</a>, which will virtually
  expand important events and cooperations of the brand for users from
  all over the world in the future. The immersive installation
  DIMENSIONS OF REAL can also be experienced in JOYTOPIA from 5 to 8
  January 2022.</p>
<p>Moderated by Hans Zimmer, Academy Award winner, composer and curator
  of BMW IconicSounds Electric, JOYTOPIA visitors will traverse the
  completely redesigned worlds of Confidence, Calm and Joy in various
  dimensions and digital landscapes, whose design is inspired by the new
  My Modes and the flexible appearance of DIMENSIONS OF REAL.</p>
<p>In this way, even those users who cannot travel to Las Vegas for CES
  will have the opportunity to recreate the ideas, concepts and visions
  of the BMW Group for the mobility experience of tomorrow – directly in
  the browser of their smartphone, tablet or PC.</p>
<p>For the first time, JOYTOPIA also has a separate section for media
  representatives: <a href="http://www.joytopia.com/press">www.joytopia.com/press</a></p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><table align="left" cellpadding="0" cellspacing="0">

<tr>
<td align="left" valign="top"><p>Combined electricity consumption:
          24.7 – 21.7 kWh/100 km* according to WLTP; combined
          CO<sub>2</sub> emissions: 0 g/km</p>
<p>*Forecast value based on the vehicle's current state of development.</p>
<p>** Electric drive up to 397 kW, with temporaryuse of the
          motor's peak output <10 seconds up to 455 kW.</p></td></tr></table></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Press Kit,Mobility of the future]]></category>
            <pubDate>Wed, 05 Jan 2022 20:00:00 +0100</pubDate>
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                        <title>BMW iX achieves highest possible five-star rating in Euro NCAP safety assessment.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-ix-achieves-highest-possible-five-star-rating-in-euro-ncap-safety-assessment-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-ix-achieves-highest-possible-five-star-rating-in-euro-ncap-safety-assessment-en-ae/</guid><pp:caseid>813447</pp:caseid><pp:summary><![CDATA[+++New technology flagship from the BMW Group impresses with outstanding occupant protection for adults and children. +++ New interactive airbag between driver and front passenger seats reduces the risk of injury in the event of a side collision. +++ Advanced driver assistance systems help to prevent collisions with pedestrians and cyclists+++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich. </strong>With its purely electric drive and
  comprehensive range of digital features, the BMW iX represents a new
  era in individual mobility. In addition, it operates at the highest
  level of safety. This is according to the experts of the European New
  Car Assessment Programme (Euro NCAP) – the consumer protection
  institute specialising in automotive safety – who awarded the BMW iX
  the highest possible rating of five stars in the Euro NCAP safety
  assessment. During the course of the test programme, which was further
  intensified in 2020, the BMW Group’s new technology flagship impressed
  with both its outstanding occupant protection and its advanced driver
  assistance systems, which are particularly effective in helping to
  prevent accidents.</p>
<p>
<span style=""> </span></p>
<p>The BMW iX achieved five-star ratings in all test categories of the
  Euro NCAP crash test. In the assessment of adult occupant protection,
  the testers highlighted among other features the effectiveness of the
  new interactive airbag between the driver and front passenger seats,
  which provides additional protection against injury in the event of a
  side collision. Child safety in the rear of the BMW iX was also given
  the highest possible score for both frontal and side collisions.</p>
<p>Meanwhile, the integrated safety concept of the BMW iX ensures the
  highest level of passenger protection. In addition to precisely
  coordinated restraint systems, this includes highly resilient support
  structures and precisely designed deformation zones that absorb the
  impact of a collision and keep it away from the passenger compartment.
  The body structure of the BMW iX combines an aluminium spaceframe
  concept with a carbon cage for the passenger compartment. Particularly
  torsion-resistant components made of carbon fibre reinforced polymer
  (CFRP) are used in the roof, side and rear sections of the BMW iX.</p>
<p>“The BMW iX sets new standards in sustainability, and its top rating
  of five stars in the Euro NCAP underlines the vehicle’s comprehensive
  sustainability concept,” says Dominik Schuster, Head of Vehicle Safety
  BMW. “The extremely stable body structure and the extended range of
  restraint systems ensure an outstanding level of occupant protection.
  In addition, the BMW iX scores highly both in the test programme and
  in everyday driving with innovative driver assistance systems that
  significantly reduce the risk of accidents in a wide array of
  situations.” Among other features, the BMW iX has a front collision
  warning system with brake intervention that can detect pedestrians and
  cyclists as well as vehicles. In addition, the automatic emergency
  braking system now also reacts in turning situations, helping to
  minimise the risk to pedestrians when turning and the risk of
  collision with oncoming traffic when turning left.</p>
<p>If a collision does occur, the risk of injury to vulnerable road
  users is reduced by carefully designed body elements and flexible
  structures at the front of the vehicle. The BMW iX also features an
  active bonnet, which is raised by means of a pyrotechnical triggering
  mechanism as soon as the data collected by sensors indicate a
  corresponding collision. This creates a deformation zone that prevents
  direct impact between the pedestrian or cyclist and hard components in
  the engine compartment.</p>
<p>Other standard features of the BMW iX include an attention assistant,
  lane departure warning and speed limit recognition, all of which
  scored positively in the Euro NCAP crash test. The Driving Assistant
  Professional package is offered as an option, which also includes
  steering and lane guidance assistance. In a separate assessment, BMW’s
  Driving Assistant Professional in the iX3 was also recently awarded
  the top rating of “very good” by Euro NCAP.</p>
<p>The figures for fuel consumption, CO<sub>2</sub> emissions, power
  consumption and range are measured using the methods required
  according to Regulation (EC) 2007/715 as amended. They refer to
  vehicles on the automotive market in Germany. For ranges, the WLTP
  figures take into account the effects of any optional equipment.</p>
<p>All figures have already been determined on the basis of the new WLTP
  test cycle. WLTP values are used as a basis for the assessment of
  taxes and other vehicle-related levies that are (also) based on
  CO<sub>2</sub> emissions and, where applicable, for the purposes of
  vehicle-specific subsidies. Further information on the WLTP and NEDC
  measurement procedures can be found at <a href="http://www.bmw.de/wltp">www.bmw.de/wltp</a>.</p>
<p>More information about the official fuel consumption figures and the
  official specific CO<sub>2</sub> emissions of new passenger cars can
  be obtained from the “Guideline on fuel consumption, CO<sub>2</sub>
  emissions and power consumption of new passenger cars”, available free
  of charge from all outlets, from Deutsche Automobil Treuhand GmbH
  (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and at https://www.dat.de/co2/.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Safety, Security,Research &amp; Development,BMW i,i20,iX,Product,BMW]]></category>
            <pubDate>Mon, 20 Dec 2021 10:47:35 +0100</pubDate>
            <pp:lastModified>Mon, 20 Dec 2021 10:47:35 +0000</pp:lastModified>
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                        <title>BMW Group Plant Spartanburg to Expand Plant Logistics Operations</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-plant-spartanburg-to-expand-plant-logistics-operations/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-plant-spartanburg-to-expand-plant-logistics-operations/</guid><pp:caseid>813487</pp:caseid><pp:summary><![CDATA[Includes a $100 Million Investment in a New One Million Square Foot Facility +++ Training center to be completed in summer 2022 +++ More than 11.4 billion US dollars total investment in the site since 1992]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Includes a $100 Million Investment in a New One Million Square
    Foot Facility +++ Training center to be completed in summer 2022 +++
    More than 11.4 billion US dollars total investment in the site since 1992.</strong></p>
<p>
  <strong>Spartanburg, S.C.</strong>  BMW Manufacturing announced that
  it will expand its logistics operations to a new building . Total
  investment in the new building is approximately $100 million. When
  completed, the new logistics center will be nearly one million square
  feet in size with an opportunity for future expansion.</p>
<p>“For nearly three decades, BMW has called South Carolina its second
  home. This expansion in our logistics operation represents our
  continued commitment to this state, and it will prepare Plant
  Spartanburg for the future,” said Dr. Robert Engelhorn, president and
  CEO of BMW Manufacturing. “The new warehouse will allow us to
  consolidate our logistics processes as well as implement efficiency
  measures for a more sustainable logistics operation.” </p>
<p>When the new logistics center opens in the middle of 2022, it will
  allow BMW to consolidate two offsite warehouse operations – one for
  returnable containers and another for body shop parts – into one
  efficient onsite location. Inside the warehouse, shipments from
  suppliers will be sorted, then delivered to their respective Plant
  Spartanburg technologies. The result is a faster, leaner, more
  efficient supply chain.</p>
<p>To minimize the impact of truck traffic in the area and allow for
  easy access to BMW, two private bridges will be constructed to connect
  the logistics center to the BMW campus.</p>
<p>
  <strong>Update on New BMW Training Center</strong></p>
<p>Construction is well underway on the new $20 million, 67,000 square
  foot training center on the BMW campus, which was announced in
  February. When completed in the summer of 2022, the building will
  feature multiple classrooms for both professional development and
  technical training, an outdoor amphitheater, and a unique concept of
  outdoor meeting and workspace that includes wireless capabilities. The
  training center will also be home to BMW’s well-known apprenticeship
  program – BMW Scholars. </p>
<p>Since 1992, the BMW Group has invested more than $11.4 billion in its
  South Carolina factory. BMW Group Plant Spartanburg is the largest BMW
  Group plant in the world, producing more than 1,500 vehicles each day.
  The plant exports more than two-thirds of its models to 125 global
  markets. For seven consecutive years, it has been the largest exporter
  by value in the United States. The model portfolio includes five
  top-selling BMW X models, four Motorsport X models, and two plug-in
  hybrid electric X models. The factory has a production capacity of up
  to 450,000 vehicles and employs more than 11,000 people.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Locations,Production,Production Plants,Logistics]]></category>
            <pubDate>Fri, 19 Nov 2021 10:00:00 +0100</pubDate>
            <pp:lastModified>Fri, 19 Nov 2021 10:00:00 +0000</pp:lastModified>
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                        <title>&quot;Moving Minds&quot; campaign launches: renowned co-creators join forces with BMW to produce their content for the new BMW iX and BMW i4.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/moving-minds-campaign-launches-renowned-co-creators-join-forces-with-bmw-to-produce-their-content-for-the-new-bmw-ix-and-bmw-i4-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/moving-minds-campaign-launches-renowned-co-creators-join-forces-with-bmw-to-produce-their-content-for-the-new-bmw-ix-and-bmw-i4-en-ae/</guid><pp:caseid>813488</pp:caseid><pp:summary><![CDATA[+++ The market launch of the all-electric BMW iX and BMW i4 models is at the heart of the BMW co-creation +++ “Moving Minds” such as Gemma Styles, Steve Aoki and Luka Sabbat present the new BMW i models from their individual perspectives +++ The cooperation began at the IAA Mobility 2021 and is now being taken to a new level +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>BMW is taking its successful co-creation
  initiative to a new level with the market launch of the two fully
  electric BMW iX and BMW i4 vehicles. BMW’s “Moving Minds” initiative
  combines strong content ideas with social media stars such as
  podcaster and sustainability activist Gemma Styles; twice
  Grammy-nominated artist, DJ and music producer Steve Aoki; and
  entrepreneur, model, actor and artist Luka Sabbat. The collaboration
  between BMW and its partners results in authentic storytelling. “I
  love learning about progress in sustainability and working with others
  who feel the same way. The fact that this Moving Minds group, with all
  their different talents, needs and backgrounds, can stand together to
  drive change in sustainable mobility is fun and meaningful at the same
  time”, says Gemma Styles about the “Moving Minds” campaign.</p>
<p>“Moving Minds” focuses on the latest BMW i models. Together with the
  brand, the partners present the two new electric BMW iX and i4
  vehicles to a broad digital audience. “Moving Minds” comprises 11
  strong-minded personalities from various social fields such as art,
  music, fashion, lifestyle, sustainability and technology who put the
  two models through their paces over six months and post their
  experiences on social media. “Working with this talented group is so
  inspiring and refreshing to see that no matter our background, we can
  always decide to change our ways of living and the way we treat each
  other. Reconsidering tradition to save our planet by thinking twice
  about the choices we make”, says Steve Aoki.</p>
<p>All the co-creators will share a “Big Picture” on their channels on
  13 November to kick off this campaign. Their combined social community
  reaches a total of around 75 million fans. “Moving Minds” will be
  using the <strong>#bornelectric</strong> hashtag to present the BMW iX
  and the BMW i4 to their followers from their own personal perspective
  over the coming weeks. BMW will also publish selected posts on its
  social media channels. BMW was able to gain the services of the
  well-known photographer Jens Koch for the campaign pictures. The
  photographer, known for his special visual language, staged the
  co-creators together with the two new electric vehicles at exclusive locations.</p>
<p>BMW had already set new standards in co-creator communication during
  the IAA Mobility 2021. The brand united its global network of
  ambassadors at the international motor show in Munich to work with
  them to produce creative content around the important themes of
  electromobility and the circular economy. “The projects with our
  co-creators during the IAA Mobility have demonstrated how
  sustainability innovations can be communicated in a captivating and
  creative way and how new and diverse target groups can be reached
  authentically. We are proud to further expand our cooperation with
  this select group of personalities, our Moving Minds, and to jointly
  strengthen the communication messages around the market launches of
  the BMW iX and i4,” says Stefan Ponikva, Head of BMW Brand
  Communication and Experience.</p>
<p>
  <strong>Wide-reaching social media activities for the market launch of
    the two all-electric BMW iX and BMW i4 models.</strong></p>
<p>BMW is now turning even more intensively to a young community in
  cooperation with the established network of opinion leaders for the
  market launch of the BMW iX and the BMW i4. The co-creators credibly
  outline to their target groups how the company lives and implements
  its electromobility, using the two new electric models from BMW as
  examples. Luka Sabbat says of the cooperation: “The purpose of my
  platform is to inspire and encourage young people to pursue their
  dreams. As part of the Moving Minds group, I can also introduce them
  to a new way of mobility. I want them to see that sick design and
  performance of a car is not at odds with sustainable driving and
  environmental protection”.</p>
<p>BMW’s international co-creator community is made up of diverse,
  well-known personalities from different areas of society. These
  include other well-known personalities such as Academy Award-winner
  Hans Zimmer, British photographer and Gen-Z advocate Brooklyn Beckham,
  singer and songwriter Khalid, actor, writer, and co-presenter of art
  podcast “Talk Art” Russell Tovey, Italian blogger and entrepreneur
  Chiara Ferragni, as well as long-time BMW brand ambassador, model and
  entrepreneur Lena Gercke, singer Zoe Wees and six-time skateboarding
  world champion Nyjah Huston.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,BMW i,i20,G26,iX,i4,Product,BMW]]></category>
            <pubDate>Wed, 17 Nov 2021 16:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 17 Nov 2021 16:00:00 +0000</pp:lastModified>
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                        <title>Sustainable tyres for BMW X5 Plug-in Hybrid: BMW Group becomes first automotive manufacturer to use new Pirelli tyres containing FSC-certified natural rubber and rayon</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/sustainable-tyres-for-bmw-x5-plug-in-hybrid-bmw-group-becomes-first-automotive-manufacturer-to-use-new-pirelli-tyres-containing-fsc-certified-natural-rubber-and-rayon-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/sustainable-tyres-for-bmw-x5-plug-in-hybrid-bmw-group-becomes-first-automotive-manufacturer-to-use-new-pirelli-tyres-containing-fsc-certified-natural-rubber-and-rayon-en-ae/</guid><pp:caseid>813542</pp:caseid><pp:summary><![CDATA[22-inch tyres using certified sustainable natural rubber and rayon, a wood-based material used to strengthen the tyres +++ Plantations certified to standards of independent Forest Stewardship Council TM (FSC TM) organisation +++ Wendt: “We are helping preserve biodiversity and forests to counteract climate change”]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is stepping up its activities
  in the field of sustainability, becoming the first automotive
  manufacturer worldwide to equip its cars with tyres using certified
  sustainable natural rubber and rayon, a wood-based material used to
  strengthen the tyres. The company will source 22-inch tyres in the
  first instance exclusively from Pirelli and, from August of this year,
  will use them in the BMW X5 xDrive45e Plug-in-Hybrid. Certification of
  the rubber plantations and the complex supply chain for natural rubber
  and rayon takes place in accordance with the strict standards of the
  independent Forest Stewardship Council (FSC).</p>
<p>“As a premium manufacturer, we aspire to lead the way in
  sustainability and take responsibility,” said Dr Andreas Wendt, member
  of the Board of Management of BMW AG responsible for Purchasing and
  Supplier Network. “We have been committed to improving cultivation of
  natural rubber and increasing transparency in the supplier network
  since 2015. The use of tyres made of certified natural rubber is a
  pioneering achievement for our industry. In this way, we are helping
  preserve biodiversity and forests to counteract climate change.”</p>
<p>Natural rubber is the basic material for many products we use in our
  daily lives, such as boots and mattresses. About six million small
  farmers worldwide are responsible for over 80% of the world’s natural
  rubber cultivation. In the so-called rubber belt across the tropical
  regions, they run farms of between one and two hectares in size under
  a wide variety of different conditions. Agreeing uniform social and
  environmental growing conditions with these millions of small
  individual farms is therefore a major challenge.</p>
<p>By far the largest share of natural rubber grown worldwide goes into
  tyre production. Natural rubber’s high elasticity and sturdiness
  currently make it irreplaceable for tyre production.</p>
<p> </p>
<h3>
  <strong>Small label, big impact</strong></h3>
<p>As an independent organisation, FSC has developed an internationally
  recognised and demanding certification standard in recent years that
  is used worldwide for environmentally appropriate, socially beneficial
  and economically viable management of the forests. The organisation,
  whose well-known logo is already established in the wood and paper
  industry, also applies this standard to products made of natural rubber.</p>
<p>The new 22-inch P ZERO ∗ tyre has now become the world's first tyre
  to receive the coveted FSC label. To earn this certification, Pirelli
  adapted its US plant in Rome, Georgia, to produce tyres using
  FSC-certified natural rubber and rayon. From there, the tyres are
  delivered to BMW Group Plant Spartanburg, around 370 km away, and
  mounted on the BMW X5 Plug-in Hybrid. The star ∗ in the name indicates
  that the new tyre meets the BMW Group’s strict performance
  requirements, including particularly low rolling resistance and noise level.</p>
<p>Giovanni Tronchetti Provera, Pirelli’s Senior Vice President for
  Sustainability and Future Mobility, said: “Before even reaching the
  road, sustainable mobility begins with raw materials. With the world’s
  first FSC-certified tyre, Pirelli once again demonstrates its
  commitment to pursuing increasingly challenging goals in terms of
  sustainability, a testament to the constant work on innovative
  materials and increasingly cutting-edge production processes. We
  continue to invest in sustainable growth for our planet, aware that
  this is also essential for the future of our businesses.”</p>
<p>Jeremy Harrison, Chief Markets Officer, FSC International, added:
  “The new FSC-certified Pirelli Tyre is a significant milestone in the
  drive to deliver economic, social, and environmental benefits across
  the natural rubber value chain. This is a major step forward in the
  journey towards a more sustainable natural rubber value chain, thereby
  helping to mitigate deforestation and support the fight against
  climate change.”</p>
<p> </p>
<h3>
  <strong>Long-standing commitment to greater transparency and
    sustainability in the natural rubber supplier network</strong></h3>
<p>The use of the first tyres containing certified sustainable natural
  rubber and rayon at the BMW Group is the result of the company’s
  extensive commitment in this area. In 2019, the BMW Group joined
  forces with well-known tyre manufacturers, NGOs, rubber producers and
  consumers to create the Global Platform for Sustainable Natural Rubber
  (GPSNR). Small farmers are also represented in this initiative. The
  GPSNR is committed to improving social and environmental conditions
  for cultivation of natural rubber and pushing for more sustainability.
  It also implements measures to stop deforestation and make supply
  chains more transparent. The GPSNR currently has almost 100 members,
  who are responsible for about 50 percent of the global natural rubber market.</p>
<p>Through its activities in the GPSNR and close cooperation with its
  suppliers, the BMW Group is constantly working to further improve
  sustainability in the natural rubber supply chain. The BMW Group is
  stepping up these activities and plans to steadily expand its sourcing
  of tyres made from sustainably grown natural rubber.</p>
<p>The BMW Group has been working with the FSC organisation for many
  years (Licence code FSC-N002012). The company decided to use
  FSC-certified wood in the BMW i3, which was first launched onto the
  market in 2013. The BMW iX for release later this year will also
  feature FSC-certified wood. In 2017, the BMW Group and FSC advocated
  for further development of FSC standards for cultivation of natural
  rubber in Thailand.</p>
<p> </p>
<h3>
  <strong>Sustainability an integral part of all purchasing activities</strong></h3>
<p>Independently of these measures, the BMW Group has contractually
  obligated all its direct suppliers to respect human rights, comply
  with expanded environmental and social standards and to introduce
  management systems to promote occupational safety and protect the
  environment since 2014. This also includes protecting forests and
  biodiversity. These requirements must also be contractually passed on
  to subcontractors. BMW Group Purchasing does not rely on contractual
  obligations alone for this but is also implementing a large number of
  additional measures in a transparent process. A risk filter is used to
  evaluate potential supplier locations worldwide even before the call
  for bids. The next step is to require possible suppliers to outline
  their sustainability activities in a detailed questionnaire. External
  partners also work with internal appraisers to review selected
  locations. Throughout the contract period, external partners work with
  internal appraisers to verify compliance with sustainability
  requirements through questionnaires and audits. In this way, BMW Group
  Purchasing is able to monitor thousands of locations every year.</p>
<p> </p>
<h3>
  <strong>Sustainable mobility with the BMW X5 xDrive45e</strong></h3>
<p>The BMW Group has completed full lifecycle CO<sub>2</sub>
  certification for the BMW X5 xDrive45e – from raw material
  procurement, through the supply chain, production and use phase, all
  the way to recycling. If charged during the use phase with the average
  European electricity mix, this gives it an advantage of around 40
  percent over the BMW X5 xDrive40i. If charged with green power, the
  advantage is around 70 percent. The electric range amounts to 77-88
  kilometres (WLTP).</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>BMW X5 xDrive45e Plug-in-Hybrid: Fuel consumption combined: 1.7-1.2
  l/100km (WLTP), 2.1-1.6 l/100 km (NEDC); Power consumption combined:
  27.7-24.3 kWh/100 km (WLTP), 25.2-23.5 kWh/100 km (NEDC); CO2
  emissions combined: 39-27 g/km (WLTP), 47-37 g/km (NEDC)</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Mobility of the future,Environment,G05]]></category>
            <pubDate>Wed, 19 May 2021 12:01:45 +0200</pubDate>
            <pp:lastModified>Wed, 19 May 2021 12:01:45 +0000</pp:lastModified>
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                        <title>BMW M GmbH and Hans Zimmer co-develop the emotionally engaging driving sound for electrified BMW M models.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-driving-sound-for-electrified-bmw-m-models-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m-gmbh-and-hans-zimmer-co-develop-the-emotionally-engaging-driving-sound-for-electrified-bmw-m-models-en-ae/</guid><pp:caseid>813546</pp:caseid><pp:summary><![CDATA[Ongoing expansion of the range of sounds for electric vehicles. BMW IconicSounds Electric enriches electric mobility with a fascinating and unmistakable sonic experience. Collaboration with the Academy Award winner produces a new, characteristic driving sound for the BMW i4, the M version of the BMW i4 and the BMW iX.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong>The future of driving pleasure is electric,
  locally emission-free – and characterised by a typically BMW sporting
  flair expressed not only in dynamic talent, but also through an
  emotionally rich aural experience. BMW IconicSounds Electric brings an
  unmistakable sound portfolio to BMW models powered by a fully electric
  or plug-in hybrid drive system. The collaboration between composer and
  curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the
  BMW Group, has produced a distinctive driving sound which customers
  will soon be able to experience in a version developed specially for
  electric BMW M cars. “Every BMW has its own character, which is
  reflected in the sound it makes,” says film music creator and Academy
  Award winner Zimmer. “So for the electrically driven BMW M models we
  have developed a driving sound which accentuates their emotional
  driving experience particularly vividly and ensures their performance
  can be felt with even greater intensity.”</p>
<p>Hans Zimmer had previously been involved in the development of an
  inspiring ready-to-drive sound for electrically powered BMWs which
  instils a sense of excitement at the prospect of electric driving when
  the Start/Stop button is pressed. The latest chapter in this
  collaboration covers drive sounds for the BMW iX and BMW i4, including
  a differentiated sound for the M-specification version of the BMW i4.</p>
<p>While the hush of electric driving offers an unprecedented level of
  comfort, the driving experience loses a degree of emotionality. This
  is where BMW IconicSounds Electric steps in to put smiles on the faces
  of customers keen to experience Sheer Driving Pleasure with all the
  senses. In the future, electric driving pleasure will be enhanced by
  acoustic feedback to every movement of the accelerator. Like the
  on-board driving modes selectable at the touch of a button, the
  driving sound also takes its cues from the driving situation at hand
  and the driver’s personal preferences. In the basic setting, BMW
  IconicSounds Electric employs a strikingly transparent timbre with
  spherical components to convey the basic character of an electrically
  driven BMW brand model. An immersive and pleasant atmosphere is
  created initially in the BMW i4 in COMFORT mode. But when the driver
  steps on the accelerator, the direct relationship between how the car
  is being driven and the sounds it makes is immediately revealed: the
  sound experience deepens as load and speed increase. In SPORT mode, in
  particular, the car’s aural spectrum is more dominant and powerful,
  the sound providing a constant commentary on the driving situation.
  Drive system processes are registered within milliseconds and
  acceleration, load changes or recuperation given a suitable acoustic
  accompaniment. Only when the vehicle is travelling in ECO PRO mode is
  the acoustic feedback reduced to nothing. Here, the silence of the
  drive system underscores the driver’s decision to adopt an
  ultra-efficient driving style.</p>
<p>In the version developed specifically for electrified BMW M models,
  the drive sound of the BMW i4 is charged with extra energy. Added to
  which, the differentiation between COMFORT and SPORT mode is
  especially strong. Overall, the drive system note displays a less
  harmonious but engagingly rousing and technical sonic profile.
  Acceleration sparks a rich intensification of the soundtrack’s
  development, authentically reflecting the car’s performance character.
  “When you press the pedal of an M car, you suddenly get goosebumps all
  over your body,” says sound designer Renzo Vitale. “We translated this
  feeling into a drive sound that expresses a fusion of superior power
  and flowing energy.”</p>
<p>Hans Zimmer and Renzo Vitale had already co-developed the driving
  sound for the BMW Vision M NEXT revealed in 2019 and the BMW Concept
  i4 presented the following year. Numerous learnings from this creative
  process have now been channelled into the design of the sound for
  future series-produced vehicles.</p>
<p>The new drive sounds developed as part of the collaboration with Hans
  Zimmer are expected to feature in the BMW i4 and BMW iX over the
  course of 2022. IconicSounds Electric comes as standard in the BMW iX
  and can be specified as an option for the BMW i4. In cars with earlier
  build dates, the new sounds can be imported retrospectively via Remote
  Software Upgrade, should the customer wish. The new spectrum includes
  one ready-to-drive sound and one stop sound, plus a driving sound
  which will be made available in the relevant version for BMW models
  and BMW M cars with electrified drive system.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,BMW i,i20,G26,iX,i4,Acoustics, Aerodynamics,Product,BMW]]></category>
            <pubDate>Tue, 11 May 2021 00:01:00 +0200</pubDate>
            <pp:lastModified>Tue, 11 May 2021 00:01:00 +0000</pp:lastModified>
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                        <title>New cell technology for Neue Klasse: BMW Group strengthens battery expertise as part of the European Battery Innovation initiative.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/new-cell-technology-for-neue-klasse-bmw-group-strengthens-battery-expertise-as-part-of-the-european-battery-innovation-initiative-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/new-cell-technology-for-neue-klasse-bmw-group-strengthens-battery-expertise-as-part-of-the-european-battery-innovation-initiative-en-ae/</guid><pp:caseid>813444</pp:caseid><pp:summary><![CDATA[+++ Focus on the development of the next generation Li-ion cells for the Neue Klasse +++ Technology leap: Further development in cell chemistry and format +++ automotive-compatible solid-state battery by the end of the decade – demonstrator vehicle well before 2025 +++ clear claim: The greenest electric vehicle is a BMW +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is accelerating its development
  for the battery technology of the future, thereby supporting the
  ramp-up of a European cell and battery value chain. In this context,
  Oliver Zipse, Chairman of the Board of Management of BMW AG, today
  received a grant decision from the Federal Minister of Economics and
  Energy, Peter Altmaier, as well as from the Bavarian Minister of State
  for Economic Affairs, Regional Development and Energy, Hubert
  Aiwanger, in support of the BMW Group's battery projects within the
  framework of the battery IPCEI (Important Project of Common European Intertest).</p>
<p>For the BMW Group, it is clear that high-performance and sustainable
  energy storage systems are the key success factor for the individual
  mobility of the future. The development of highly innovative and
  sustainable battery cells is therefore one key element of a
  high-performance European cell and battery value chain.</p>
<p>This aspiration is reflected in the Neue Klasse, which the BMW Group
  first presented at its annual conference in March. This new generation
  of vehicles, which will be launched by the middle of this decade, will
  be uncompromisingly electric, digital, circular – and clearly focused
  on all-electric drivetrains.</p>
<p>
  <br />For the Neue Klasse, the BMW Group is developing the next
  generation of its battery technology – combined with a clear
  aspiration: "With the Neue Klasse, we will make a big leap in
  technology in electric drive," said Oliver Zipse, Chairman of the
  Board of Management of BMW AG, in Munich on Monday. "We want to
  significantly increase the energy density of the cells and reduce the
  costs of material use and production at the same time. We will also
  significantly reduce the use of primary material to ensure a truly
  'green' battery."</p>
<p>With the Neue Klasse, the BMW Group aims at the level of
  state-of-the-art internal combustion engines in terms of range and
  manufacturing costs. For example, electric mobility "engineered
  by BMW" is intended to appeal to and convince new groups of
  buyers worldwide. For this sixth generation of BMW e-drive technology,
  the company evaluates correspondingly different cell formats, cell
  chemistry and also cell modules in the current development phase. A
  key goal is to create truly green, low-carbon and recyclable batteries.</p>
<h3>
  <strong> <br />Solid-state battery for serial use – demonstrator
    vehicle well before 2025</strong></h3>
<p>However, the BMW Group is already planning further into the future
  beyond this next generation: By the end of the decade, the energy
  density of battery cells is expected to increase by at least a
  mid-double-digit percentage range – from an already high level today.</p>
<p>Frank Weber, Member of the Board of Management of BMW AG,
  Development: "The greenest electric car in the world will be a
  BMW – sustainable from the initial idea to recycling after its use
  phase. We are developing the battery cell of the future: it will be
  powerful, safe, cost-effective, and recyclable - from material
  selection to recyclability after the use in the vehicle. All of this
  will be created in a European value chain." Weber continues:
  "We are doing intensive research on solid-state battery
  technology. By the end of the decade, we will be implementing an
  automotive-compatible solid-state battery for series production. We
  plan to show a first demonstrator vehicle featuring this technology
  well before 2025."</p>
<p>The BMW Group has had extensive in-house expertise in the complete
  value chain of electric drive for years and has optimized its battery
  cell technology from generation to generation. Cell chemistry has also
  been consistently further developed: for example, the proportion of
  cobalt in cathode material in the transition from Gen3 from the BMW i3
  to Gen5, which was introduced in 2020 with the BMW iX3, was
  significantly reduced from 33 percent to 10 percent – at the same
  time, the nickel content rose to around 80 percent. In order to
  minimize the consumption of primary resources, up to 50 percent
  recycled nickel is already used in the high-voltage battery pack of
  the new BMW iX.</p>
<h3>
  <strong> <br />Electric offensive in full swing</strong></h3>
<p>Thanks to intelligent vehicle architectures and a highly flexible
  production network, the BMW Group will have around a dozen
  all-electric models on the road as early as 2023. In addition to the
  BMW i3, MINI Cooper SE and BMW iX3, which are already on the market,
  two key innovation drivers, the BMW i4 and the BMW iX will be put on
  the road this year– the BMW i4 even three months earlier than
  originally planned. <strong>
    <br /></strong></p>
<p>In the coming years, all-electric versions of the high-volume BMW 5
  Series and the BMW X1 will follow. In addition, there will be an
  all-electric BMW 7 Series as well as the successor to the MINI
  Countryman and other models. As early as 2023, the BMW Group will have
  at least one all-electric model on the road in around 90 percent of
  its current market segments.</p>
<p>By 2025, the BMW Group will increase sales of all-electric models by
  an average of significantly more than 50 percent per year – more than
  ten times more than in 2020. In total, the company will have delivered
  around two million all-electric vehicles to customers by the end of 2025.</p>
<p>Based on current market expectations, the BMW Group is planning that
  by 2030 at least 50 percent of its global sales will consist of
  all-electric vehicles. In total, the company will bring about ten
  million all-electric vehicles onto the road over the approximately
  next ten years. This also means that the BMW Group is strategically on
  target of achieving the EU's ambitious CO2 reduction targets in 2025
  and 2030.</p>
<h3>
  <strong>The BMW Group commitment to IPCEI.</strong></h3>
<p>Within the framework of the two battery IPCEI (Important Projects of
  Common European Interest), the BMW Group is developing highly
  innovative, sustainable, function-optimized and cost-effective battery
  cells as a key element of a European cell and battery value chain</p>
<p>The Federal Ministry of Economics and the Bavarian State Ministry for
  Economic Affairs, Regional Development and Energy, support the project
  within the framework of the European funding process IPCEI.</p>
<p>Federal Minister Altmaier: "With the joint European projects, we
  have successfully built up the battery value chain in Germany and
  Europe and secured sustainable jobs. We support BMW in two concrete
  projects in the field of battery technology. Both projects are central
  to the further expansion of electromobility in Germany."</p>
<p>Bavaria's Minister of Economic Affairs Hubert Aiwanger: "The
  development of battery cells is an ideal fit for Bavaria's automotive
  industry and tech-industry as a whole. Bavaria is supporting this
  IPCEI project from BMW with co-financing in order to secure added
  value in a central high-tech field with great future potential.
  Because electromobility is becoming increasingly important, we have to
  produce the battery cells needed here in Germany, preferably in
  Bavaria. Our aim must be to participate economically in this
  climate-friendly technology and to make Europe more independent of
  suppliers from third countries."</p>
<p>Following the development of a next generation of lithium-ion cells
  as well as an innovative battery module and battery system concept in
  the first IPCEI, the focus of BMW's work in the second IPCEI is on the
  development of the next generation of lithium-ion cells, the
  development and optimization of process technologies as well as the
  construction of a prototype production plant for innovative battery
  modules and systems.</p>
<p>The BMW Group is also focusing on the recycling and the recyclability
  of battery materials, with the main aim of achieving a fully cyclable battery. </p>
<p>Through the research and validation of future technologies such as
  solid-state batteries (so-called "All-Solid-State-Battery",
  ASSB), the company not only strengthens its own competence, but also
  the industrial location Germany. The BMW Group sees ASSB technology as
  a game changer in the automotive field.</p>
<p>Following the holistic approach of a closed innovation and
  development cycle, BMW will develop innovative products from the areas
  of battery cell as well as battery modules and systems with a focus on
  improved functionality and a significantly improved cost structure.
  The recycling and the usability of the batteries after their
  automotive use are also taken into account.</p>
<p>The BMW Group is more involved in the research, development and
  industrialization of battery value chains in Germany than any other
  vehicle manufacturer. The research results achieved by the BMW Group
  and the partners involved in the IPCEI project strengthen the
  development of an integrated European battery value chain. In
  addition, various concepts for solid-state batteries are being
  researched together with European R&D partners and the most
  promising prototype is being implemented. In doing so, the company is
  paving the way for successful battery cell development and production
  in Europe.  <br />
  <br /></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Research &amp; Development,Drive Technologies,Mobility of the future]]></category>
            <pubDate>Mon, 19 Apr 2021 13:30:00 +0200</pubDate>
            <pp:lastModified>Mon, 19 Apr 2021 13:30:00 +0000</pp:lastModified>
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                        <title>BMW Group and Daimler Mobility join forces with bp as a partner for Digital Charging Solutions GmbH, to further accelerate the growth of electrification</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-and-daimler-mobility-join-forces-with-bp-as-a-partner-for-digital-charging-solutions-gmbh-to-further-accelerate-the-growth-of-electrification-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-and-daimler-mobility-join-forces-with-bp-as-a-partner-for-digital-charging-solutions-gmbh-to-further-accelerate-the-growth-of-electrification-en-ae/</guid><pp:caseid>813501</pp:caseid><pp:summary><![CDATA[Daimler Mobility AG and BMW Group significantly strengthen the customer offering of Digital Charging Solutions GmbH (DCS) by adding bp as the third shareholder with a stake of 33.3%.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>Daimler Mobility AG and BMW Group significantly strengthen the
    customer offering of Digital Charging Solutions GmbH (DCS) by adding
    bp as the third shareholder with a stake of 33.3%.</li>
  <li>DCS is a leading developer of digital charging software for
    automotive manufacturers and vehicle fleet operators. Its in-car
    software integration provides EV drivers with seamless access to one
    of Europe’s largest charging networks.</li>
  <li>DCS already offers access to 228,000 charging points in 32
    countries. The addition of bp is expected to provide DCS customers
    access to an additional 8,700 charging points across Europe
    including ultra-fast charging (more than 150kw) and develop new
    integrated offers for fleets (including fuel and charge) as a first step</li>
  <li>The partners intend to drive forward the transition to
    electrification.  <br />
    <br /></li></ul>
<p>
  <strong>London/Munich/Stuttgart.</strong> bp agreed to join BMW Group
  and Daimler Mobility AG in their drive to extend and significantly
  improve electrification, making electric vehicle charging more
  convenient, simpler and seamless for drivers.</p>
<p>Under their agreement, bp will become a 33.3% partner alongside BMW
  Group and Daimler Mobility AG in Digital Charging Solutions GmbH
  (DCS), one of Europe’s leading developers of digital charging
  solutions for automotive manufacturers and vehicle fleet operators.
  bp’s acquisition of the stake in DCS will be subject to regulatory
  approval. The terms of the transaction are not being disclosed.</p>
<p>DCS’s services are important for the electrification strategies of
  the automotive industry. The company works with OEMs to integrate its
  charging solutions into vehicle operating systems. The BMW Group and
  Daimler Mobility AG operate mobility services under the umbrella of
  the YOUR NOW Joint Ventures. Digital Charging Solutions GmbH stands
  behind the CHARGE NOW brand and operates charging services such as
  “Mercedes me Charge”, “BMW Charging” and “MINI Charging”. DCS already
  offers access to 228,000 charging points in 32 countries giving OEMs,
  fleet customers and EV drivers extensive access to charging
  infrastructure across Europe.</p>
<p>
  <strong>This collaboration allows additional access to a growing
    network of chargers across Europe </strong></p>
<p>As part of the agreement, bp’s European charging networks will be
  integrated into the DCS’s network as well as fuel and charge for fleet
  customers, as a first step. Electrification is at the heart of bp‘s
  convenience and mobility strategy and the company aims to grow its
  network of public EV charging points by 2030 to over 70,000 worldwide.
  They currently have around 8,700 charging points in Europe and its UK
  network bp pulse is already the most used EV charging network in the
  UK<sup>1</sup>. The company is also rapidly growing its network of
  ultra-fast chargers and plans to have around 250 ultra-fast chargers
  operating at bp retail sites in the UK and 500 ultra-fast charging
  points across its retail sites in Germany by year end. DCS customers
  will gain access to these additional charging points and bp will gain
  access to a wider customer base.</p>
<p>Richard Bartlett, bp senior vice president, future mobility &
  solutions said: “Our aim is to make charging as convenient as
  refueling at the pump – fast, reliable and a great customer
  experience. Joining forces with BMW Group and Daimler Mobility AG in
  DCS, combined with the expansion of our ultra-fast charging network,
  will help provide drivers access to convenient charging where they
  need it. It also gives us access to a much wider customer base and
  will ultimately drive up utilisation rates on our network.”</p>
<p>“Together with the BMW Group, we are consistently driving forward the
  transition to electric mobility. With bp, we are gaining a strategic
  partner who will help us to further strengthen the customer offering
  of DCS. bp's large network of retail sites offers ideal conditions for
  the expansion of charging infrastructure – precisely where customers
  of electric vehicles need and expect them. We also see great potential
  in combining tank and charging solutions for the growing customer
  group of plug-in hybrids. bp's commitment will help DCS accelerate the
  implementation of its ambitious plans,” says Stephan Unger, Chief
  Financial Officer of Daimler Mobility AG, responsible for Finance and
  Controlling, Risk Management and Digital Mobility Solutions.</p>
<p>“A sufficient charging infrastructure is key to wider acceptance of
  electrification. With bp, the BMW Group and Daimler Mobility AG have
  on board a partner who offers a strong brand and customer focus with
  an extensive European ultra-fast charging network, as well as retail
  sites. We strongly support an open and full-coverage charging network,
  as this is a clear benefit for our customers,” adds Rainer Feurer,
  Senior Vice President of Investments at the BMW Group. </p>
<p>“Our cooperation with bp opens up completely new possibilities for
  expanding our product portfolio making charging even more comfortable
  for our customers. We know that combined charging and fueling offers
  are pivotal for our fleet customers. We look forward to adding bp’s
  retail sites to our network and being able to jointly create
  innovative integrated services,” adds Jörg Reimann, CEO of Digital
  Charging Solutions GmbH.</p>
<p>This collaboration will help to get more EVs on the roads and,
  ultimately, help us move towards more sustainable mobility.</p>
<p>
  <sup>1</sup>
  <em>The Zap-Map database includes charge point data on c.95% of UK
    public charge points and records live charging sessions on
    approximately 70% of these charge points. From these live charging
    points on the Zap-Map database, in Q3 2020, bp pulse recorded the
    largest number of charging sessions and the largest aggregate
    charging minutes. Zap-Map cannot guarantee that all the charging
    sessions from all the live networks have been recorded as from time
    to time network connections fail which may result in charging
    sessions not being recorded.</em></p>
<p> </p>
<p>
  <strong>Contact:</strong></p>
<p>Daimler Mobility AG:<br />Michael Kuhn, +49 160 861 4768, <a href="mailto:michael.m.kuhn@daimler.com">michael.m.kuhn@daimler.com</a></p>
<p>BMW Group:<br />Dr. Britta Ullrich, +49 151 601 18 364, <a href="mailto:britta.ullrich@bmw.de">britta.ullrich@bmw.de</a></p>
<p>bp:<br />bp press office London, +44 7831 095541, +44 7919 217511, <a href="mailto:bppress@bp.com">bppress@bp.com</a></p>
<p>Digital Charging Solutions GmbH:<br />Gina Klute, +49 151 605 249 43,
    <a href="mailto:gina.klute@digitalchargingsolutions.com">gina.klute@digitalchargingsolutions.com</a></p>
<p> </p>
<p>
  <strong>Daimler Mobility at a Glance</strong></p>
<p>In addition to Mercedes-Benz AG and Daimler Truck AG, Daimler
  Mobility AG is one of the three business divisions of Daimler AG. It
  has about 11,650 employees and specializes in financial and mobility
  solutions. Its products range from leasing, financing, and insurance
  products to innovative fleet management systems and app-based mobility
  services. As a financial services provider, the business division
  supports the sales of the Daimler Group’s automotive brands worldwide.
  In Germany, Mercedes-Benz Bank AG, part of the Daimler Mobility
  division, is one of the country’s leading automotive banks. It
  provides around one million customers with financial leeway as well as
  call-money and fixed-interest-rate accounts in the direct banking
  business. The product range is supplemented by flexible mobility
  services such as Mercedes-Benz Rent and EQ subscriptions, which enable
  an uncomplicated and flexible entry into electro mobility. Through its
  subsidiary Athlon, Daimler Mobility is represented in the commercial
  fleet management segment as well as in vehicle leasing in Europe. The
  company manages more than 400,000 vehicles in total. As a strategic
  investor, Daimler Mobility also participates in the business potential
  of digital mobility solutions through its holdings. The focus is on
  its involvement in the YOUR NOW joint ventures, which are grouped into
  three pillars: FREE NOW & REACH NOW, SHARE NOW, and PARK NOW &
  CHARGE NOW. These pillars combine ride-hailing, carsharing, and
  parking services with multimodal platforms and the charging of
  electric vehicles. Daimler Mobility’s portfolio also contains holdings
  in the limousine ride-hailing service StarRides in China and the
  chauffeur and concierge service provider Blacklane. In 2020, Daimler
  Mobility financed or leased around 50 percent of the vehicles sold by
  Daimler worldwide. This corresponds to a contract volume of €150.6
  billion. In 2020, the business division generated revenue of €27.7
  billion and achieved EBIT of €1.4 billion. Daimler Mobility operates
  in 39 countries.<strong> </strong></p>
<p>
  <strong>BMW Group<br /></strong>With its four brands BMW, MINI,
  Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading
  premium manufacturer of automobiles and motorcycles and also provides
  premium financial and mobility services. The BMW Group production
  network comprises 31 production and assembly facilities in 15
  countries; the company has a global sales network in more than 140
  countries. <br />In 2020, the BMW Group sold over 2.3 million
  passenger vehicles and more than 169,000 motorcycles worldwide. The
  profit before tax in the financial year 2020 was € 5.222 billion on
  revenues amounting to € 98.990 billion. As of 31 December 2020, the
  BMW Group had a workforce of 120,726 employees. <br />The success of
  the BMW Group has always been based on long-term thinking and
  responsible action. The company set the course for the future at an
  early stage and consistently makes sustainability and efficient
  resource management central to its strategic direction, from the
  supply chain through production to the end of the use phase of all
  products. <br />www.bmwgroup.com</p>
<p>
  <strong>bp</strong></p>
<p>bp is an integrated energy company with operations in Europe, North
  and South America, Australasia, Asia and Africa. Its purpose is to
  reimagine energy for people and our planet. It has set out an ambition
  to be a net ‎zero company by 2050, or sooner, and help the world get
  to net zero, and recently announced its ‎strategy for delivering on
  that ambition.</p>
<p>Its customer and products division has over 20,000 branded retail
  sites in 21 countries and more than 11.5 million customer touchpoints
  per day.</p>
<p>
  <strong>Digital Charging Solutions GmbH</strong></p>
<p>Digital Charging Solutions GmbH (DCS) develops charging solutions for
  automobile manufacturers and fleet operators, making it one of the
  world’s most important drivers of the transition to electromobility.
  The full-service white label solutions of DCS allow OEMs and fleet
  operators to realise their electromobility strategies, because with
  integrated digital solutions, the company makes charging at charging
  stations easy, safe and comfortable. With 228,000 charging points in
  32 markets and cross-border charging, Digital Charging Solutions GmbH
  offers access to the largest charging network in Europe. Since the
  beginning of 2019, Digital Charging Solutions GmbH has been part of
  the mobility joint venture between the BMW Group and Daimler AG.
  CHARGE NOW is a service of DCS and part of this joint venture, which
  aims to strengthen sustainable mobility worldwide together with the
  other verticals REACH NOW, FREE NOW, PARK NOW and SHARE NOW.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sales &amp; Finance,Mobility of the future]]></category>
            <pubDate>Tue, 30 Mar 2021 13:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 30 Mar 2021 13:00:00 +0000</pp:lastModified>
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                        <title>A glimpse of the first ever all-electric BMW i4 at the BMW Group Annual Conference.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/a-glimpse-of-the-first-ever-all-electric-bmw-i4-at-the-bmw-group-annual-conference-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/a-glimpse-of-the-first-ever-all-electric-bmw-i4-at-the-bmw-group-annual-conference-en-ae/</guid><pp:caseid>813503</pp:caseid><pp:summary><![CDATA[At today’s BMW Group Annual Conference the upcoming BMW i4 was revealed.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>At today’s BMW Group Annual Conference the
  upcoming BMW i4 was revealed. “With its sporty looks, best in class
  driving dynamics and zero local emissions, the BMW i4 is a true BMW.
  It makes the heart of the BMW brand now beat fully electric,” said
  Pieter Nota, member of the Board of Management of BMW AG responsible
  for Customer, Brands, Sales.</p>
<p>The BMW i4 is a fully electric 4 door Gran Coupé and will enter the
  market during the course of 2021, including a BMW M Performance model.
  Its refined balance of BMW typical sportiness, comfort and sustainable
  performance are unique in its segment.</p>
<p>The BMW i4 model line will be available in different versions
  covering ranges of up to 590km (WLTP) and up to 300 miles* (EPA). With
  a power output of up to 390kW / 530HP the BMW i4 can accelerate from
  zero to 100km/h in around 4 seconds.</p>
<p>First pictures, sketches, footage and video can be found attached to
  this media information.</p>
<p>Full details on the BMW i4 will be released over the next weeks.</p>
<p>
  <br />
  <em>
    <sub>* preliminary manufacturer estimate, not official EPA values.</sub></em></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,BMW i,G26,i4,Product,BMW]]></category>
            <pubDate>Wed, 17 Mar 2021 09:45:00 +0100</pubDate>
            <pp:lastModified>Wed, 17 Mar 2021 09:45:00 +0000</pp:lastModified>
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                        <title>BMW announces BMW Digital Key Plus with Ultra-Wideband technology coming to the BMW iX.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-announces-bmw-digital-key-plus-with-ultra-wideband-technology-coming-to-the-bmw-ix-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-announces-bmw-digital-key-plus-with-ultra-wideband-technology-coming-to-the-bmw-ix-en-ae/</guid><pp:caseid>813445</pp:caseid><pp:summary><![CDATA[BMW Digital Key Plus offers customers a convenient and secure keyless access system.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> As one of the pioneers in the use of a
  smartphone as a digital vehicle key since 2018, BMW is pressing ahead
  with the development and popularisation of its BMW Digital Key
  feature, which is available to iPhone users today. In line with this
  goal, the premium car manufacturer will introduce the BMW Digital Key
  Plus, a convenient and secure way to unlock and start your car without
  taking your iPhone out of your bag or pocket. This latest incarnation
  of the service is based on Ultra-Wideband (UWB) technology, the
  technology found on the U1 chip of iPhone. The BMW Digital Key Plus
  feature will be first launched with the all-electric BMW iX for iPhone. </p>
<p>
  <strong>Ultra-Wideband technology for enhanced convenience and
  security.</strong> <br />The new, additional features enabled by the
  BMW Digital Key Plus are based on Ultra-Wideband technology. This is a
  short-range, high-bandwidth digital radio technology that is
  characterized by an exceptionally precise localization with the
  greatest possible security. UWB’s precision also ensures that relay
  attacks, where the radio signal is jammed or intercepted, are not
  possible. Apple and BMW have been working closely with the Car
  Connectivity Consortium (CCC) to establish the Digital Key
  specification 3.0 for UWB, providing a global standard for the
  automotive industry.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,ConnectedDrive,Infotainment &amp; Entertainment]]></category>
            <pubDate>Wed, 13 Jan 2021 14:55:00 +0100</pubDate>
            <pp:lastModified>Wed, 13 Jan 2021 14:55:00 +0000</pp:lastModified>
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                        <title>First of its kind and innovation driver for sustainable mobility: 200 000 BMW i3 produced to date.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/first-of-its-kind-and-innovation-driver-for-sustainable-mobility-200-000-bmw-i3-produced-to-date-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/first-of-its-kind-and-innovation-driver-for-sustainable-mobility-200-000-bmw-i3-produced-to-date-en-ae/</guid><pp:caseid>813496</pp:caseid><pp:summary><![CDATA[Production anniversary at the BMW Group plant in Leipzig. The first purely electrically powered large-scale serial production model of the BMW Group is still enjoying strong demand even after almost seven years of production.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich.</strong> The BMW i3 is sustainably on course for
  success - in both senses of the word. Almost seven years after its
  market launch, the purely electrically powered and thus locally
  emission-free compact model is still in continuous high demand. At the
  BMW Group plant in Leipzig, the 200 000th BMW i3 model rolled off the
  production line yesterday - almost silently as always. The BMW i3s
  with Fluid Black metallic paint finish and accents in BMW i Blue was
  produced for a customer from Saxony and will be delivered by the BMW
  branch in Leipzig.</p>
<p>The BMW i3 with 125 kW/170 hp and BMW i3s with 135 kW/184 hp are
  built in Leipzig for the entire world market on a dedicated production
  line and by specially trained employees. With the start of production
  in 2013, the plant in Saxony became a pioneer and centre of excellence
  for sustainable mobility. The BMW i3 was the BMW Group's first purely
  electrically powered large-scale serial model and also the company's
  first vehicle with a passenger cell made of carbon fibre reinforced
  plastic (CFRP). The Life module made of CFRP is part of a vehicle
  architecture specific to BMW i and designed for electric mobility from
  the outset. It is shaped in Leipzig from carbon fibre scrims and
  assembled in a unique process developed by the BMW Group. This is
  followed by the union with the drive module, the aluminium chassis,
  which bears the drive, chassis and high-voltage battery.
  State-of-the-art manufacturing processes ensure that the body
  construction and assembly of the BMW i3 in Leipzig takes only about
  half the time required for conventional vehicles.</p>
<h3>
<strong>BMW i3 as innovation driver for electric mobility and
    lightweight construction.</strong></h3>
<p>The success of the BMW i3 and the experience gained in developing and
  manufacturing it have significantly boosted progress in the fields of
  electric mobility and lightweight construction. In this way the BMW i
  brand has become the workshop of the future for the entire company.
  The drive of the BMW i3s now also powers the MINI Cooper SE to provide
  purely electric driving joy. In addition, the gross energy content of
  the high-voltage storage unit was almost doubled from initially 22.6
  to 42.2 kWh without changing its size. The range of the BMW i3 thus
  increased to between 285 and 310 kilometres in the WLTP test cycle.</p>
<p>Based on the know-how acquired with the BMW i3, numerous innovations
  have also been achieved in the fields of drive, power electronics and
  charging technology. The fifth generation of BMW eDrive technology is
  now ready for series production. It is used, among other things, in
  the new technology flagship of the BMW Group, the BMW iNEXT, which
  will be manufactured at the BMW Group plant in Dingolfing, with
  components from the BMW plant Landshut, from 2021 onwards. The
  high-tech material CFRP is for example now also contributing to
  intelligent lightweight construction in the BMW 7 Series.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/ff222c42-2e8d-43e1-922e-f3a0de48caea/P90404309_highRes_200-000-bmw-i3-produ.jpg"/></span></p>
<h3>
<strong>Leipzig as a location for the future: Battery module
    production to start in 2021.</strong></h3>
<p>The BMW Group plant in Leipzig will continue to make a significant
  contribution to expanding electric mobility in the future. The site
  will become part of the BMW Group's international production network
  for battery modules as early as 2021. By 2022, the BMW Group will
  invest more than 100 million euros in establishing battery module
  production in Leipzig. In future, the lithium-ion cells supplied, will
  be assembled into standardised modules in a highly automated process.
  These will then be assembled together with the connections to the
  vehicle, the control units and the cooling units in an aluminium
  housing specific to each model. By 2022 more than 150 employees will
  be working in the battery module production in Leipzig.</p>
<p>In this way, the expertise gained at this BMW i3 production site is
  consistently used for manufacturing electrified vehicles in Germany.
  The BMW Group plant in Leipzig, where in addition to the BMW i3,
  models of the BMW 1 and 2 Series with conventional and plug-in hybrid
  drive are also manufactured, is thus even more comprehensively
  equipped for the "Power of Choice" approach in the company's
  model strategy in the future.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/c57e401e-8805-4df3-9bbf-55c182f9cbc2/P90404304_highRes_200-000-bmw-i3-produ.jpg"/></span></p>
<h3>
<strong>Pioneer for premium electric mobility in the city and for an
    overall understanding of sustainability.</strong></h3>
<p>The BMW i3 was developed as a revolutionary new vehicle concept for
  individual mobility in urban areas. With the BMW i3, the BMW Group has
  provided significant impetus for change in the field of inner-city
  transport, which has also inspired other car manufacturers to devote
  more attention to electric mobility. Today, the BMW i3 is not only
  still the best-selling premium car in its segment, but also a
  world-renowned symbol of locally emission-free driving in the city and
  for commuting between home and work.</p>
<p>According to a 2019 study by the German Automobile Club (ADAC),
  customers benefit not only from ecological but also from significant
  economic advantages. According to the calculations, the total costs
  for a BMW i3 or BMW i3s are on average around 20 percent lower than
  for a BMW model with a combustion engine that is comparable in terms
  of engine performance and equipment. All expenditures for the
  acquisition, operation and depreciation of the vehicles were taken
  into account, with a holding period of five years each and a total
  mileage of 75 000 kilometres. Thanks to the now increased state
  subsidies for electrified vehicles, the lead of the BMW i3 and the BMW
  i3s in terms of economy is currently even greater.</p>
<p>In addition, the BMW i3 represents a new understanding of premium
  mobility, which is also strongly characterised by sustainability
  beyond the purely electric drive. Its roof is made of recycled CFRP at
  the BMW Group plant in Leipzig. Painting its plastic outer skin
  requires 75 percent less energy and 70 percent less water compared to
  conventional processes. 25 percent of the materials used for the
  thermoplastic exterior parts were either recycled or produced from
  renewable resources. A high proportion of renewable raw materials and
  recycled materials is also used in the interior. Production of the BMW
  i3 at the BMW Group plant in Leipzig is 100 per cent CO<sub>2</sub>
  neutral. Wind turbines on the factory premises supply the electricity
  required for production.</p>
<p>The outstanding life cycle assessment of the BMW i3 has already been
  confirmed by an ISO certificate issued by independent auditors
  immediately after its market launch. To this end, experts from TÜV Süd
  analysed all relevant data and evaluations, from which the
  environmental balance of the BMW i3 for the entire vehicle life cycle
  was derived, from raw material extraction and production to use and
  recycling. According to the study, the use of energy from the EU-25
  electricity mix already resulted in a greenhouse gas potential reduced
  by around 30 percent compared to similar vehicles with conventional
  drive systems. When operated exclusively with regeneratively generated
  energy, such as wind or solar power, the CO<sub>2</sub> footprint was
  even reduced by more than 50 percent.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>BMW i3: combined fuel consumption: 0.0 l/100 km; combined power
  consumption: 13.1 kWh/100 km; combined CO2 emissions: 0 g/km. BMW i3s:
  combined fuel consumption: 0.0 l/100 km; combined power consumption:
  14.6 – 14.0 kWh/100 km; combined CO2 emissions: 0 g/km. MINI Cooper
  SE: fuel consumption combined: 0.0 l/100 km; combined power
  consumption: 16.8 – 14.8 kWh/100 km; combined CO2 emissions: 0 g/km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,i3,Production,i3s,Product,BMW]]></category>
            <pubDate>Fri, 16 Oct 2020 12:00:00 +0200</pubDate>
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                        <title>Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, World Premiere of the first-ever BMW iX3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-world-premiere-of-the-first-ever-bmw-ix3-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/statement-oliver-zipse-chairman-of-the-board-of-management-of-bmw-ag-world-premiere-of-the-first-ever-bmw-ix3-en-ae/</guid><pp:caseid>813543</pp:caseid><pp:summary><![CDATA[Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, World Premiere of the first-ever BMW iX3 Tuesday, 14 July 2020, 10:00 a.m.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Hello everyone!</strong></p>
<p>A very warm welcome to the world premiere of the BMW iX3.</p>
<p>At BMW, we have always been at the forefront of sustainable mobility.
  We continue to push forward at a fast pace – always focusing on the
  needs of our customers.</p>
<p>Already back in 2007, we began a new era of sheer electric driving
  pleasure with “project i”. And around 180,000 customers of the fully
  electric BMW i3 are proof of this. Today, with our broad range of
  plug-in hybrids, customers can enjoy electrified driving in all of our
  model segments.</p>
<p>Now we are rapidly expanding our line-up of pure electric vehicles:
  Just think of the very cool MINI Electric – and now our first pure
  electric Sports Activity Vehicle, the BMW iX3. Next year you can look
  forward to the BMW i4 and the iNEXT. And I promise you, there will be
  many more to come.</p>
<p>Our timing is perfect, because customer demand is rising.</p>
<p>And with convenient charging solutions at home or at work, we will
  boost demand even more.</p>
<p>At BMW, we think well beyond the vehicle itself. For us, it's all
  about making a true difference. And that's why we have decided to
  implement a completely new and even more comprehensive strategy for sustainability.</p>
<p>We will focus on three areas:</p>
<ol>
  <li>To further strengthen our position as a role model when it comes
    to sustainable, resource-saving production.</li>
  <li>Creating a sustainable, CO<sub>2</sub> neutral supply chain.</li>
  <li>The utilization phase of our vehicles concerning CO<sub>2</sub>
    emissions. We will further reduce our CO<sub>2</sub> emissions, even
    beyond the EU target.</li></ol>
<p>All of this shows: We consistently take a sustainable approach across
  the entire value chain. This is what sets us apart.</p>
<p>Here are a few examples which underline this:</p>
<p>In production, we reduced our CO<sub>2</sub> emissions per vehicle by
  25 percent last year, compared to 2018. We are sourcing all of our
  external power from renewable energy.</p>
<p>And we are working hand in hand with our suppliers to reduce our
  CO<sub>2</sub> footprint in the supply chain. For example, the
  production of high-voltage batteries is very energy-intensive. We have
  signed contracts with all our cell suppliers: They will only use
  renewable energy to produce our fifth-generation battery cells. This
  will save around ten million tons of CO<sub>2</sub> within the next
  ten years. This is roughly the amount of CO<sub>2</sub> that a city
  like Munich - with almost one and a half million people – emits each year.</p>
<p>We are strongly committed to climate protection. And we put words
  into action: We have greatly reduced the CO<sub>2</sub> footprint of
  our vehicle fleet. In 2020 alone, we will cut it by more than twenty
  percent. We are achieving this by offering a wider range of electric
  models, and also by increasing the efficiency of our conventional engines.</p>
<p>In Europe we are making excellent progress: Next year, 25 percent of
  our fleet will be electrified. In 2025, we will reach 33 percent. And
  in 2030, 50 percent of our sales will be electrified.</p>
<p>Ultimately, it's all about the Power of Choice. Our customers will
  always be able to choose the right drivetrain for their particular needs.</p>
<p>The BMW X3 clearly embodies our strategy of intelligent and flexible
  vehicle platforms. We can fit this model with any drivetrain we need –
  and produce them on the same production line. Whatever our customers
  demand, we deliver. And I promise you: All variants will have the same
  high level of functionality, comfort and quality.</p>
<p>Customers can choose from a range of drivetrains, such as highly
  efficient diesel engines with 48 Volt Mild Hybrid support. This is an
  important technology for customers who drive long distances. And of
  course they fulfill the highest regulatory standards of real-driving emissions.</p>
<p>We also offer the X3 with petrol engines in four different
  performance levels, right up to the sporty X3 M. With the new particle
  filters and 48 Volt support, they are the cleanest conventional
  engines we have ever built.</p>
<p>The X3 is also available as a plug-in hybrid, making it a great
  choice for commuters who desire a very low CO<sub>2</sub> footprint.</p>
<p>Today we are presenting the BMW iX3, our first fully electric Sports
  Activity Vehicle. It is also our first model to feature our
  self-developed and self-produced Gen5 electric drivetrain. It is
  highly integrated, without any rare earth materials, and extremely
  efficient. The Cobalt and Lithium we use originates from only trusted suppliers.</p>
<p>Ladies and Gentlemen,</p>
<p>Please enjoy the world premiere of the fully electric BMW iX3!</p>
<p>This car has taken Efficient Dynamics to the next level. When we
  engineered this vehicle, our focus was on achieving an attractive
  range. At the same time, we are setting the benchmark in terms of efficiency.</p>
<p>The iX3 offers a range of more than 500 km in the New European
  Driving Cycle. And 460 km according to WLTP. And of course it drives
  like a BMW.</p>
<p>This creates a sweet spot for our customers: The balance of its low
  energy consumption and 150 Kilo-Watt fast-charging is perfect for
  every distance, also for long journeys. Our advanced battery
  technology makes all of this possible.</p>
<p>For us, it’s always about simplifying our customers’ lives. That’s
  why we created BMW Charging. In Europe, that means access to well over
  150,000 charging points – and worldwide, at least double that amount.
  This is the most comprehensive charging network available.</p>
<p>We have also included a new App that recommends charging stops on
  long routes – showing the estimated charging time required. BMW
  Charging is one of the many digital innovations that we have developed
  for our customers.</p>
<p>The BMW iX3 features our latest BMW Operating System 7. This enables
  secure and convenient over-the-air updates. This means your system is
  always up to date.</p>
<p>Last but certainly not least, let´s talk about sound. Together with
  one of the world's most famous music composers – Hans Zimmer – we are
  developing BMW Iconic Sounds for our electric vehicles. The iX3
  already features a first composition from this cooperation: Just press
  the start / stop button, and you will be surrounded by the full
  emotional thrill of electro-mobility. What a sound! I really like it.
  And you can look forward to even more BMW iconic sounds in the future.</p>
<p>Ladies and Gentlemen,</p>
<p>At BMW, we are fully committed to climate protection and sustainable
  mobility. Our aspiration is to provide sustainable driving pleasure
  for our customers, no matter where they are around the world.</p>
<p>I promise you there will be many more exciting emission-free vehicles
  to come. So, stay tuned. Thank you for joining us today!</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Drive Technologies,Mobility of the future,Speeches &amp; Statements,Speech,G08,iX3,Product,BMW]]></category>
            <pubDate>Tue, 14 Jul 2020 10:30:00 +0200</pubDate>
            <pp:lastModified>Tue, 14 Jul 2020 10:30:00 +0000</pp:lastModified>
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                        <title>Compact BMW X models with plug-in hybrid drive: The new BMW X1 xDrive25e to be launched – followed by the BMW X2 xDrive25e.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/compact-bmw-x-models-with-plug-in-hybrid-drive-the-new-bmw-x1-xdrive25e-to-be-launched---followed-by-the-bmw-x2-xdrive25e-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/compact-bmw-x-models-with-plug-in-hybrid-drive-the-new-bmw-x1-xdrive25e-to-be-launched---followed-by-the-bmw-x2-xdrive25e-en-ae/</guid><pp:caseid>813448</pp:caseid><pp:summary><![CDATA[Plug-in hybrid variants of the Sports Activity Vehicle and the Sports Activity Coupe in the premium compact segment combine agile versatility with exemplary fuel consumption and emissions – efficient electric motor and cutting-edge battery cell technology allow locally emissions-free travel up to a range of 57 kilometres*.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich</strong>. The BMW Group is consistently driving its
  electrification strategy forward and presents new plug-in hybrid
  models for an especially popular and dynamically growing vehicle
  category. In the new BMW X1 xDrive25e and the new BMW X2 xDrive25e,
  the intelligently controlled interaction between a fuel combustion
  engine and an electric motor as well as locally emissions-free travel
  can be experienced in the Sports Activity Vehicle (SAV) and Sports
  Activity Coupe (SAC) premium segment starting in 2020. A highly
  efficient electric drive and a latest-generation lithium-ion battery
  enable an electrically powered range of up to 57 kilometres* in the
  two new plug-in hybrid models. With an average fuel consumption of 2.1
  to 1.9 litres per 100 kilometres* and CO2 emissions between 48 and
  43 grams per kilometre* for the BMW X1 xDrive25e and 2.1 to 1.9 litres
  per 100 kilometres* and between 47 and 43 grams per kilometre* for the
  BMW X2 xDrive25e, both models set a benchmark within their competitive
  fields. Combined power consumption of the BMW X1 xDrive25e is 14.3 to
  13.8 kWh per 100 kilometres*, the corresponding values of the
  BMW X2 xDrive25e are 14.2 to 13.7 kWh per 100 kilometres*. The hybrid
  specific all-wheel drive with its fast and precise distribution of
  power between the front and rear wheels delivers a high level of
  driving pleasure and thrilling agility.</p>
<p>The two plug-in models are an extension to the wide range of BMW
  models in the premium compact segment of SAV and SAC vehicles. In
  addition to numerous variants featuring extremely efficient petrol and
  diesel engines, models with electrified drive will be on offer for the
  first time. Thus, the portfolio will include in addition to economical
  entry models with a 3-cylinder combustion engine also the new plug-in
  hybrid models and the BMW X2 M35i (combined fuel consumption:
  7.1 – 6.8 l/100 km; combined CO2 emissions: 163 – 154 g/km*), the
  extremely athletic top model with a maximum output of 225 kW/306 hp.
  With the extension of its range in the premium compact segment the BMW
  Group’s model offensive is gaining further momentum in the area of
  plug-in hybrid models. The current selection comprises the
  MINI Cooper SE Countryman (combined fuel consumption:
  2.1 – 1.9 l/100 km; combined power consumption:
  13.9 – 13.5 kWh/100 km; combined CO2 emissions: 47 – 43 g/km*), the
  BMW 225xe Active Tourer (combined fuel consumption: 1.9 l/100 km;
  combined power consumption: 13.5 kWh/100 km; combined CO2 emissions:
  42 g/km*), BMW 3 Series and BMW 5 Series models and plug-in hybrid
  luxury sedans of the BMW 7 Series. In future, four BMW X models with
  plug-in hybrid drive will also be available. As a pioneer in electric
  mobility BMW intends to have more than one million vehicles with
  electrified drive on the road by the end of 2021. By 2021, 25 percent
  of the vehicles sold by the BMW Group in Europe will feature an
  electric drive. By 2025 this figure is scheduled to reach 33 percent
  and 50 percent by 2030. The BMW Group plans to extend their portfolio
  by additional 25 electrified vehicles by 2023.</p>
<p><img src="https://content.presspage.com/uploads/3240/914c6301-8ed1-4670-9fa2-424b4f9e6189/P90379724_highRes_the-electrified-x-mo.jpg"/></p>
<p>The plug-in hybrid system of the new BMW X1 xDrive 25e and the new
  BMW X2 xDrive25e consists of a 1.5 litre 3-cylinder petrol engine with
  BMW TwinPower Turbo Technology and an electric drive specially
  developed for this model. It is taken from the eDrive technology
  modular system of the BMW Group. The petrol engine mobilises a peak
  output of 92 kW/125 hp and a maximum torque of 220 Newton metres. It
  transfers its power to a 6-speed Steptronic transmission and drives
  the front wheels. The electric motor generates an output of 70 kW/95
  hp and delivers 165 Nm of torque to the rear wheels via a single-speed
  transmission. This makes for a hybrid specific all-wheel drive, which
  gives both models a unique level of agility in their competitive
  fields delivering hallmark SAV and SAC driving pleasure. The highly
  responsive power delivery of the electric motor, which delivers its
  full torque spontaneously from standstill, enables the driver to react
  extremely quickly to changing driving conditions. In addition, the
  position of the electric motor above the rear axle contributes to the
  harmoniously balanced axle load distribution of the new BMW X1
  xDrive25e and the new BMW X2 xDrive25e. In conjunction with the
  intelligently controlled interaction between the two power units, it
  provides maximum driving stability, ride comfort and dynamic response.</p>
<p>Together the combustion engine and electric motor produce a system
  output of 162 kW/220 hp. The maximum system torque of both drive units
  is 385 Nm. The new BMW X1 xDrive25e accelerates from 0 to 100 km/h in
  6.9 seconds. The new BMW X2 xDrive25e does the 0 to 100 km/h sprint in
  6.8 seconds. In addition, the electric boost provided by the drive
  system ensures additional safety reserves and intense sporty flair
  when overtaking on country roads, for example. The top speed of the
  new BMW X1 xDrive25e is 193 km/h. Maximum speed of the new
  BMW X2 xDrive25e is 195 km/h.</p>
<p>With the very latest high-voltage battery cell technology, the new
  BMW X1 xDrive25e and the new BMW X2 xDrive25e possess generous
  reserves of electrical energy enabling the driver to conduct the main
  share of everyday travel locally emissions-free with the electric
  motor alone. The latest-generation lithium-ion battery has a gross
  energy content of 10 kWh. This allows for an electrically powered
  range of between 54 and 57 kilometres* in the BMW X1 xDrive25e
  (between 55 and 57 kilometres* in the new BMW X2 xDrive25e). The
  high-voltage battery can be charged at conventional household sockets
  using the standard-equipment charging cable. An empty battery can be
  fully charged in around five hours in this way. It only takes 3.8
  hours for the battery to reach 80 percent of its total capacity. Using
  a BMW i Wallbox, the relevant charging operation from 0 to 100 percent
  takes less than 3.2 hours. 80 percent of total capacity is already
  reached after 2.4 hours. The charging socket is located under a
  separate flap on the front left side wall of the car.</p>
<p>The driver can use the eDrive button on the centre console to
  influence the drive system’s operating mode. In the AUTO eDRIVE
  standard setting, the intelligent drive system ensures optimum
  interaction between the two power units in all driving situations.
  Navigation data is also used to manage the plug-in hybrid system to
  increase both efficiency as well as driving pleasure. When navigation
  guidance is activated, the anticipatory energy management can also
  take into account the route profile for controlling the drive system.
  The MAX eDrive mode can be activated for maximum use of the electric
  drive. In this mode, the new BMW X1 xDrive25e and the new
  BMW X2 xDrive25e reach a top speed of 135 km/h. In addition there is
  also the SAVE BATTERY mode. It enables the driver to maintain the
  charging state of the high-voltage battery while driving or to
  increase it by means of recuperation. In this way battery capacity can
  be saved for later use when driving in purely electric mode in the
  city for example. The driving experience switch can be used
  independent of the drive mode. In the new BMW X1 xDrive25e and the new
  BMW X2 xDrive25e, the driver can use this to activate the COMFORT,
  SPORT and ECO PRO modes in order to influence the drive and suspension
  functions as well as to operate the electrically powered comfort systems.</p>
<p>Due to a long electric range and low CO2 emissions, the new
  BMW X1 xDrive25e and the new BMW X2 xDrive25e (depending on equipment)
  meet the criteria which have been stipulated for the classification as
  an electric vehicle in Germany and the associated preferential
  treatment in public road traffic. In addition, it also qualifies for
  reduced company car taxation in Germany. Only half the gross list
  price is used as a basis when calculating the monetary benefit from
  private use of the company car.</p>
<p>The new BMW X1 xDrive25e and the new BMW X2 xDrive25e feature
  acoustic pedestrian protection as standard. When driving electrically
  at speeds of up to 30 km/h, an unmistakable sound designed
  specifically for electrified BMW models is generated to alert other
  road users to the approaching car without impairing the acoustic
  comfort of the vehicle occupants. In addition, the standard equipment
  of the two compact BMW X models with plug-in hybrid drive also
  includes 17-inch light alloy wheels, 2-zone automatic air conditioning
  as well as auxiliary air conditioning. The interior can be
  pre-conditioned remotely via BMW Connected using a smartphone. The new
  BMW X1 xDrive25e is available as Advantage, Sport Line, xLine and M
  Sport models. For the new BMW X2 xDrive25e customers can choose from
  the following models: Advantage, Advantage Plus, M Sport and
  M Sport X. In addition to the respective equipment packages, virtually
  all options of the conventionally powered BMW X1 or BMW X2 are
  available for the plug-in hybrid models.</p>
<p>The positioning of the high-voltage battery underneath the rear seats
  not only leads to a very low centre of gravity, which optimises the
  agility of the BMW X1 xDrive25 and the new BMW X2 xDrive25e, but also
  to a slightly reduced transport capacity compared to the
  conventionally powered compact model variants. The luggage compartment
  volume is fully available in primary use. In the new BMW X1 xDrive25e
  luggage compartment capacity is 450 litres. With a standard split of
  40: 20: 40, the folding backrests enable this to be increased to 1,470
  litres. A trailer tow hitch with detachable ballhead is optionally
  available for the new BMW X1 xDrive25e. The maximum trailer load is
  750 kilograms.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
<strong>BMW X1 xDrive25e</strong>: combined fuel consumption: 2,1 -
  1,9 l/100 km; power consumption combined: 14,3 – 13,8 kWh/100 km; CO2
  emissions combined: 48 - 43g/km.</p>
<p>
<strong>BMW X2 xDrive25e</strong>: combined fuel consumption: 2,1 -
  1,9 l/100 km; power consumption combined: 14,2 – 13,7 kWh/100 km; CO2
  emissions combined: 47 - 43g/km (preliminary data).</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,X1,F48,F39,X2,F48 LCI,F45 LCI,F49,X1 xDrive25e,X2 xDrive25e,Product,BMW]]></category>
            <pubDate>Thu, 09 Jan 2020 09:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 09 Jan 2020 09:00:00 +0000</pp:lastModified>
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                        <title>The new BMW i4: the future of hallmark brand driving pleasure.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure-en-ae/</guid><pp:caseid>813349</pp:caseid><pp:summary><![CDATA[With the first purely electrically powered model for the premium mid-range, BMW is transferring the brand's characteristic core features to the age of locally emissions-free mobility – Fifth-generation BMW eDrive to be introduced for the first time in the BMW iX3 in 2020 and will also be used in the BMW iNEXT and the BMW i4 in 2021 – Advanced battery cell technology enables sporty performance and a range of around 600 kilometres in the BMW i4.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The heart of the BMW brand beats in the
  premium segment of the mid-range category. Along with the BMW 4 Series
  Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it
  is the BMW 3 Series that brings out the qualities that are key to
  hallmark brand driving pleasure in a particularly concentrated form.
  Now BMW is transferring the brand's characteristic core features to
  the age of electric mobility – the central purpose in developing the
  BMW i4. The BMW Group's first purely electrically powered model for
  the premium mid-range combines driving dynamics, sporty and elegant
  design, premium quality and the spacious comfort and functionality of
  a four-door Gran Coupé with locally emissions-free mobility. This
  heralds a new era of driving pleasure.</p>
<p>The future of electric mobility will be shaped by fifth-generation
  BMW eDrive technology, for which the BMW iX3 – to be produced from
  2020 onwards – will act as a pioneer, followed by the BMW iNEXT and
  the BMW i4. With fifth-generation BMW eDrive technology, which also
  includes the latest innovations in the field of battery cells, the BMW
  i4 sets new standards in sporty performance, achieving a range of some
  600 kilometres.</p>
<p>The development of the BMW i4 is part of a comprehensive product
  offensive by the BMW Group in the field of models with electrified
  drive. The company currently has the biggest range of all-electric and
  plug-in hybrid models within the competitive field. By 2023, the BMW
  Group will have 25 models with electrified drive in its program. With
  a model portfolio that includes efficient combustion engines as well
  as modern plug-in hybrid and purely electric drive, the BMW Group as a
  globally operating company is taking into account the varying
  requirements and preferences of its customers in different regions of
  the world. Irrespective of the type of drive selected, all current and
  future models feature hallmark brand driving pleasure as part of their
  specific characteristics.</p>
<p>
  <strong>Fifth-generation BMW eDrive technology for optimised dynamics,
    efficiency and range.</strong></p>
<p>The drive technology of the BMW i4 sets new standards in terms of
  power density, efficiency and range in locally emissions-free driving.
  The electric motor, power electronics, charging unit and high-voltage
  battery have been entirely newly developed. Together they form the BMW
  eDrive technology of the fifth generation, with which the BMW Group
  has made further significant advancements in the field of electrified
  drive. From 2020 onwards, fifth-generation BMW eDrive technology will
  be introduced first in the BMW iX3 and then in the BMW iNEXT and BMW
  i4. The electric motor developed for the BMW i4 delivers a maximum
  output of around 390 kW/530 hp, reaching the level of a V8 engine in
  current BMW models fitted with a combustion engine. Its spontaneous
  power delivery gives the BMW i4 outstanding performance
  characteristics and exceptionally high efficiency.</p>
<p>The fifth generation of BMW eDrive also includes a newly designed
  high-voltage battery featuring the latest battery cell technology. The
  design of the high-voltage battery developed for the BMW i4 is
  characterised by its extremely flat design and optimised energy
  density. With a weight of some 550 kilograms, it has an energy content
  of around 80 kWh. This gives the BMW i4 a range of approximately 600 kilometres.</p>
<p>
  <strong>Gran Coupé with characteristic design and performance features.</strong></p>
<p>The all-electric BMW i4 will be produced from 2021 onwards and
  subsequently launched on the global automotive markets. The new model
  will be manufactured at the company's main plant in Munich, where
  other vehicles produced include the BMW 3 Series Sedan with
  conventional combustion engine and plug-in hybrid drive, the BMW 3
  Series Touring with conventional drive and from summer 2020 also with
  plug-in hybrid drive, the BMW 4 Series Coupé and the BMW M4 Coupé
  (fuel consumption combined: 10.0 – 9.3 l/100 km; combined
  CO<sub>2</sub> emissions: 227 – 213 g/km). In addition to the sporty,
  elegant design that is typical of a 4-door coupé of the brand, the BMW
  i4 is characterised by impressive performance features. The BMW i
  brand's first Gran Coupé accelerates from zero to 100 km/h in around
  4.0 seconds, achieving a top speed of more than 200 km/h.</p>
<p>A flexible vehicle architecture, the flat, low-positioned
  high-voltage battery and the compact drive technology create a high
  degree of freedom in realising a model-specific design. The BMW i4
  combines the characteristic proportions of a 4-door coupé with the
  typical design features of a BMW i model. Dynamically stretched lines
  and a precise surface design go hand in hand with aerodynamically
  optimised exterior features as well as sustainability accentuations
  that are specific to BMW i. High entry and exit comfort for the rear
  passengers and a spacious, variable interior ensure high suitability
  for both day-to-day trips and long-distance travel. As such, the BMW
  i4 can be clearly identified as a BMW Gran Coupé – and equally clearly
  as an electrically powered vehicle.</p>
<p>
  <strong>Modular, flexible drive and battery storage technology.</strong></p>
<p>The electric drive component of the BMW i4, its charging unit and
  high-voltage battery are all developed in-house by the BMW Group.
  Production is carried out in-house or according to BMW Group
  specifications. Here, the experience gained from development of the
  previous generations of BMW eDrive technology is consistently tapped
  into with the aim of optimising all components on an ongoing basis.</p>
<p>The BMW Group's comprehensive expertise in the field of electrified
  drive systems forms the basis for a scalable modular system whose
  components can be integrated into different vehicle concepts with
  great flexibility. Fifth-generation BMW eDrive technology comprises a
  highly integrated drive system in which the electric motor,
  transmission and power electronics are accommodated in a single
  housing. This drive system is compatible with all vehicle concepts and
  will be available for different models in a range of output levels.
  The highly integrated design of the system allows a significant
  increase in power density as well as a reduction in weight and
  manufacturing effort. Production of future-generation electric motors
  will no longer require materials categorised as rare earths.</p>
<p>The next generation charging unit is characterised by a uniform
  package suitable for all future vehicle architectures. It can be used
  in plug-in hybrid models as well as in purely electrically powered
  vehicles and is designed for a charging capacity of up to 150 kW. This
  allows the high-voltage battery of the BMW i4 to be charged to around
  80 per cent of its full energy content in around 35 minutes. This
  results in a charging time of around six minutes for a range of 100 kilometres.</p>
<p>In the field of high-voltage batteries, too, the advancements
  introduced with the fifth generation of BMW eDrive technology are
  based on the BMW Group's in-depth expertise and years of experience.
  The company has an exceptionally high level of know-how both in the
  field of battery cell technology and in the manufacture of
  model-specific high-voltage batteries. This lays the foundation for
  continuous optimisation of the batteries – both in future plug-in
  hybrid models and in purely electrically powered vehicles. The BMW
  Group has been manufacturing modules and model-specific high-voltage
  batteries for vehicles with electrified drive systems since 2013. An
  independently developed modular system with a flexible arrangement of
  the modules enables integration of batteries developed in-house into
  various vehicle concepts. Consistent ongoing development work is
  dedicated to optimising the basic characteristics of the battery cells
  as well as the structure of the modules and their arrangement in the
  respective model-specific storage unit. For example, the batteries
  used in the BMW i4 and other future electric vehicles have a higher
  number of cells per module, a reduced number of components, a more
  compact design and increased flexibility with regard to their geometry.</p>
<p>With the establishment of the Battery Cell Competence Centre in
  Munich, the BMW Group has further expanded its research and
  development expertise in this area, which is crucial to the future of
  electromobility. The focus is on fundamental research in areas where
  there is an impact on customer-related factors such as energy density,
  accessible peak output, service life, safety, charging
  characteristics, response at different temperatures and manufacturing
  costs. At the new Battery Cell Competence Centre, research is being
  conducted in particular into the potential for further optimisation of
  cell chemistry and cell design. The selection and composition of
  materials for the anode, cathode, electrolyte and separator as well as
  the format of the battery cells made of these materials will have a
  key impact on the quality of high-voltage batteries used in future
  models with electrified propulsion.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Research &amp; Development,Efficient Dynamics,Drive Technologies,Mobility of the future]]></category>
            <pubDate>Mon, 18 Nov 2019 06:00:00 +0100</pubDate>
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                        <title>Right of way for green electricity by intelligent charging with the BMW i3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/right-of-way-for-green-electricity-by-intelligent-charging-with-the-bmw-i3-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/right-of-way-for-green-electricity-by-intelligent-charging-with-the-bmw-i3-en-ae/</guid><pp:caseid>813357</pp:caseid><pp:summary><![CDATA[Right of way for green electricity by intelligent charging. BMW i and grid operator TenneT pilot new type of charging strategy for electric vehicles using the BMW i3 – Digital integration will turn electric mobility into a mainstay of the energy revolution – Customers can reap the benefits of reduced costs.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group is working in close
  collaboration with power grid operator TenneT to devise groundbreaking
  solutions that will turn electric mobility into one of the mainstays
  of the energy revolution. An intelligent charge control system
  developed for BMW Charging can help to adapt electric vehicle charging
  in a way that keeps the power grid stable and makes optimum use of
  energy from renewable sources. Following successful deployment in the
  USA, the technology’s practicability has now also been demonstrated in
  Germany as part of a subsequent pilot project. Providing the platform
  for this new solution is the connectivity technology already included
  as standard in the all-electric BMW i3.</p>
<p>The BMW Group is aiming to offer its customers ways of charging their
  electrified vehicles as easily and cheaply as possible while
  minimising the associated emissions. The digital integration of
  electric vehicles into the power grid will make it possible to adjust
  vehicle charging with customers’ mobility requirements, grid stability
  and the availability of renewable energy all factored in. Intelligent
  charge control can therefore play a role in preventing power grid
  congestion and give priority to green electricity at the same time. As
  and when the customer’s mobility schedule allows, charging of suitably
  equipped electric vehicles can be briefly decreased – in the event of
  an electricity supply shortfall, for example – in order to reduce the
  load on the grid. Charging of the high-voltage battery will resume as
  soon as the supply bottleneck has been alleviated, ideally at a time
  when sufficient reserves of wind or solar energy have accumulated.</p>
<p>
  <strong>Intelligent charge control responds to signals from the grid
    operator. </strong></p>
<p>The system of charge control developed for BMW Charging acts as a
  link between car and power grid. It registers the grid requirements
  signalled by the operator, making it possible to control the charging
  of plugged-in electric vehicles for optimum results – whether the
  vehicle is hooked up to the electricity grid at a public charging
  station, via a BMW Wallbox or using a domestic power socket. The
  signals are processed by the digital charge control technology and the
  vehicle’s connected electronics.</p>
<p>In the latest pilot project, the team succeeded in recording and
  processing signals from grid operator and project partner TenneT that
  indicated an imminent grid overload. This allowed charging to be
  temporarily decreased in selected BMW i3 cars in response. Electricity
  from renewable sources could then be integrated into the grid to
  optimum effect and there was no need to use backup power plants
  running on fossil fuels. The results from the pilot project represent
  further progress towards digital integration of electric vehicles into
  the power grid and pave the way for implementing this solution on a
  larger scale.</p>
<p>
  <strong>Electric mobility: turning a problem for the energy revolution
    into a solution.</strong></p>
<p>As the number of electric vehicles on our roads continues to grow, so
  does the amount of electric power needed to fuel individual mobility.
  Considered in terms of total requirements, however, electric mobility
  is a relatively small factor. Independent studies predict that in
  Germany, for example, a fleet of two million electric vehicles would
  only increase electricity demand by around one per cent.</p>
<p>At the same time, intelligent charge control means electric mobility
  can help grid operators handle new challenges arising from the
  increasing input of renewable energy. These centre on precisely
  balancing supply and demand – i.e. power generation and consumption –
  both geographically and in terms of quantity. Wind electricity
  generated in the north of Germany, for instance, must be able to reach
  consumers in the south. This is made more difficult when the grid is
  already working at maximum capacity. Without intelligent charging,
  this can lead to congestion that has to be cleared rapidly. So, if a
  particular region is at risk of an electricity shortage, the usual
  response is to increase output from coal- or gas-fired power plants
  that can be brought on line at short notice.</p>
<p>
  <strong>Intelligent charging can help to keep the price of electricity
    stable. </strong></p>
<p>Known as “redispatching”, these interventions in the power generation
  network generate costs in the region of €500 millions a year in
  Germany alone – and these must be met by the power grid operators.
  Intelligently controlled charging holds potential to cut these costs,
  as briefly decreasing vehicle charging eliminates the grid congestion,
  allowing wind power to flow smoothly and dispensing with the need to
  use fossil energy in power plants.</p>
<p>As integrating electric vehicles into the power grid and implementing
  intelligent charge control reduces redispatching costs, it can also
  help to limit expansion of the cross-regional network of power lines –
  and thereby restrict electricity price rises.</p>
<p>Contributions made to stabilisation of the power grid also provide
  the basis for energy-linked business models, as owners of electrified
  vehicles can actually earn money through intelligently controlled
  charging. This represents a milestone on the road to realising the BMW
  Group’s vision of offering electric vehicle drivers electricity for
  charging their cars that is both free and generated with zero emissions.</p>
<p>
  <strong>An all-encompassing electric mobility offering.</strong></p>
<p>The BMW Group has been running a precursor to the pilot project in
  Germany for several years already. The ongoing BMW i Charge Forward
  initiative in California has seen intelligent charging control –
  according to the needs of both customers and the power grid –
  undergoing practical trials under everyday conditions with a fleet of
  over 300 electric vehicles. The local grid operator has backed the
  scheme with financial rewards. And as the drivers of the electric
  vehicles participating in the scheme ultimately pocket the bonuses,
  this is a win-win situation for all involved.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Sustainability,Drive Technologies,Mobility of the future,i3,Environment,I01,Product,BMW]]></category>
            <pubDate>Thu, 07 Nov 2019 08:00:00 +0100</pubDate>
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                        <title>BMW Group Plant Spartanburg doubles battery production capacity</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-plant-spartanburg-doubles-battery-production-capacity-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-plant-spartanburg-doubles-battery-production-capacity-en-ae/</guid><pp:caseid>813358</pp:caseid><pp:summary><![CDATA[+++ Investment of around ten million US dollars in production of fourth-generation batteries +++ Production of new BMW X5 Plug-in Hybrid to begin in August 2019 +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Spartanburg/ Munich.</strong> BMW Group Plant Spartanburg in
  the US state of South Carolina has doubled its capacity for production
  of high-voltage batteries. The plant’s own battery facility now
  produces the new fourth-generation batteries. These are intended for
  the plug-in hybrid models of the new BMW X5 and the future BMW X3,
  also produced in Spartanburg.</p>
<p style="padding-left: 30.0px;">“We have invested around ten million US
  dollars in a new battery assembly line and expanded the area to more
  than 8,000 square metres. This means we could double the number of
  batteries produced if needed to meet market demand,” explains Michael
  Nikolaides, Senior Vice President Engines and Electrified Drivetrains,
  BMW Group.</p>
<p>The new assembly line will be able to produce different types of
  fourth-generation batteries to serve the growing range of electrified
  vehicles locally. These batteries are based on a new technology
  concept that further enhances their performance.</p>
<p>More than 120 people will be employed in battery production at Plant
  Spartanburg by the end of the year, having completed a comprehensive
  training programme to acquire the technological know-how needed for
  battery production.</p>
<p style="padding-left: 30.0px;">“We have produced batteries on site at
  Plant Spartanburg since 2015 – making the BMW Group a pioneer for
  electromobility in the US,” says Knudt Flor, President and CEO, BMW
  Manufacturing, Co., LLC. In the past four years, the plant’s battery
  assembly team has produced a total of more than 45,000 batteries.</p>
<h3>
  <strong>Further investment in production of BMW X5 and BMW X3 plug-in hybrids</strong></h3>
<p>Between 2015 and 2018, BMW Group Plant Spartanburg built the first
  series produced plug-in hybrid vehicle, the BMW X5 xDrive40e (combined
  fuel consumption: 3,3 l/100km; combined power consumption: 15,3
  kWh/100km ; combined CO2-emission: 77 g/km), for the core BMW brand.
  The start of production for the new BMW X5 xDrive45e (combined fuel
  consumption: 2,0-1,7 l/100km*; combined power consumption: 23,5-20,3
  kWh/100km*; combined CO2-emission: 47-39 g/km*) will be in August
  2019; production of the BMW X3 xDrive30e (combined fuel consumption:
  from 2,4 l/100 km*; combined power consumption: from 22,7 kWh/100 km*;
  combined CO2-emission: from 56 g/km*; provisional figures) will get
  underway in December.</p>
<p>“The BMW X5 and BMW X3 are currently among the top-selling BMW models
  in the US. We expect their plug-in hybrid variants to be just as
  popular with customers,” adds Flor.</p>
<p>Since the start of the year, the BMW Group has invested a further ten
  million US dollars in production of plug-in hybrid models. An
  additional 225 vehicle assembly workers received training in the
  production of electrified vehicles, adding to the Plant’s already
  skilled staff.</p>
<h3>
  <strong>International production network for batteries</strong></h3>
<p>The BMW Group currently has three battery facilities: at the
  Competence Centre for E-drive Production at BMW Group Plant Dingolfing
  in Germany, at BMW Group Plant Spartanburg in the US and at Plant
  Powertrain of its joint venture, BMW Brilliance Automotive (BBA). The
  BMW Group also produces batteries for local car production in
  cooperation with a partner in Thailand. The BMW Group’s battery
  research and pilot plant are located in Munich.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
  <strong>BMW X3 xDrive30e: </strong>combined fuel consumption: from 2,4
  l/100 km*; combined power consumption: from 22,7 kWh/100 km*; combined
  CO2-emission: from 56 g/km*</p>
<p>Expected to be available from 12/2019, provisional figures</p>
<p>
  <strong>BMW X5 xDrive40e: </strong>combined fuel consumption: 3,3
  l/100km; combined power consumption: 15,3 kWh/100km ; combined
  CO2-emission: 77 g/km</p>
<p>
  <strong>BMW X5 xDrive45e: </strong>combined fuel consumption: 2,0-1,7
  l/100km*; combined power consumption: 23,5-20,3 kWh/100km*; combined
  CO2-emission: 47-39 g/km*</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[X5,Press Release,Research &amp; Development,X3,Locations,Drive Technologies,Production,Production Plants,G01,G05,Product,BMW]]></category>
            <pubDate>Thu, 25 Jul 2019 13:26:34 +0200</pubDate>
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                        <title>BMW Group opens plant in San Luis Potosi, Mexico</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-opens-plant-in-san-luis-potosi-mexico/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-opens-plant-in-san-luis-potosi-mexico/</guid><pp:caseid>813404</pp:caseid><pp:summary><![CDATA[+++ Innovative digitalisation technologies and new sustainability benchmarks set plant apart +++ Investment of over one billion US dollars +++ BMW Group active in Mexico for 25 years +++  Plant will be supplied with 100% CO2-free electricity +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>San Luis Potosi/Munich.</strong> High-level representatives of
  the Mexican government and the BMW Group officially opened the
  company’s new automotive plant in San Luis Potosi in Mexico today.</p>
<p>Oliver Zipse, member of the Board of Management of BMW AG responsible
  for Production, stated during the ceremony: “The new plant in San Luis
  Potosi is an important pillar of the BMW Group’s global production
  strategy. We aim to achieve a balance in our production and sales in
  the different world regions. We want to strengthen our footprint in
  important and growing markets. Plant San Luis Potosi will
  significantly boost our regional production flexibility in the
  Americas. From here, we are delivering our locally produced BMW 3
  Series Sedan to customers worldwide.”</p>
<p>The company has invested more than one billion US dollars in the new
  production location. The plant, which already employs 2,500 people,
  will have a capacity of up to 175,000 units per year once the ramp-up
  phase is fully completed.</p>
<p>San Luis Potosi will build the BMW brand’s most successful model
  series: the BMW 3 Series Sedan. In the company’s more than 100-year
  history, this iconic car has come to represent the heart of the brand,
  setting the standard for dynamic performance, efficiency and design.</p>
<p>The ceremony in San Luis Potosi was attended by guests including Dr.
  Alfonso Romo Garza, Head of the Office of the Presidency of the
  Mexican Republic; Dr Juan Manuel Carreras López, governor of the state
  of San Luis Potosi; Oliver Zipse, member of the Board of Management of
  BMW AG responsible for Production; Milagros Caiña-Andree, member of
  the Board of Management of BMW AG responsible for Human Resources and
  Labour Relations, and Dr Andreas Wendt, member of the Board of
  Management of BMW AG responsible for Purchasing and Supplier Network.</p>
<p>Head of Human Resources Milagros Caiña-Andree highlighted the BMW
  Group’s strong commitment to vocational education: “Our highly-trained
  employees form a strong foundation for our new BMW Group Plant San
  Luis Potosi and help us meet high quality standards for our premium
  products. Our dual vocational training programme is already in its
  fourth generation.”</p>
<p>At an innovative new training centre on the plant grounds, all new
  staff and apprentices are trained in the BMW Group’s latest production
  processes and technologies, based on the dual vocational training
  model. The centre is not just focused on expanding employees’ and
  apprentices’ technical skills, but also boosting motivation,
  enthusiasm and team spirit.</p>
<p>The plant is working with four technical institutes in this area and
  has already trained 250 apprentices in technical occupations.</p>
<p>Dr Andreas Wendt, member of the Board of Management of BMW AG
  responsible for Purchasing and Supplier Network: “We have a strong
  supplier base we can build on in Mexico, having sourced high-quality,
  technologically sophisticated and innovative products from here for
  more than ten years. Every BMW Group vehicle today already contains at
  least one part from one of our 220 Mexican suppliers. Our new plant
  will benefit from short supply routes and the high level of
  flexibility this gives our supply chain.”</p>
<p>The BMW Group has operated its own local purchasing office in Mexico
  since 2008. In 2017, the office relocated from Mexico City to San Luis
  Potosi, where it now employs 105 people. The BMW Group’s purchasing
  volume in Mexico reached USD 2.5 billion last year.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Focus on flexibility, digitalisation and sustainability</strong></p>
<p>Hermann Bohrer, director of the Mexican plant: “The plant was
  designed from the start to allow us to respond quickly and flexibly to
  future model variants and production volumes. We use innovative
  Industry 4.0 technologies, including new automation solutions and
  modern assistance systems. Sustainability was also a major focus from
  the beginning – and we are setting new standards in this area.”</p>
<p>
  <strong>Latest Industry 4.0 technologies</strong></p>
<p>The BMW Group used digital 3D plans during construction of the plant,
  both for the building itself and for the installation of equipment.
  During every phase of construction, architects entered specific
  information, such as location, dimensions and completion date into
  digital models. Digital 3D-scanning technology was also used during
  construction for the first time. Combining these two technologies
  allowed for real-time analysis of construction progress and
  cost-efficient modifications, providing the BMW Group with continuous
  planning reliability.</p>
<p>The new BMW Group plant is a pioneer in the field of intelligent
  maintenance. Smart Maintenance Assistant Software is being used for
  the first time, enabling proactive maintenance throughout the plant to
  be planned ahead of time, thereby increasing equipment availability.
  Service activities are based on current, intelligently organised
  system data instead of predefined maintenance intervals. Using smart
  devices such as tablets and smartphones, staff receive all relevant
  information regarding equipment status.</p>
<p>Various Industry 4.0 technologies are used, for example, in assembly,
  where screens have largely replaced paper throughout the assembly
  process. Two screens per takt provide staff with all the information
  they need – information which, in the past, was only available on
  paper. This digital job card is being used for the first time at the
  BMW Group plant in Mexico.</p>
<p>Robots and employees work directly alongside one another in engine
  pre-assembly, cooperating in a way which plays to the strengths of
  each. Robots have the power to turn the heavy convertor, while the
  employees have the manual dexterity to make the final adjustments to
  fit them together precisely.</p>
<p>
  <strong>New sustainability benchmarks</strong></p>
<p>From the first full year of production, the facility in San Luis
  Potosi will be the BMW Group’s most resource-efficient plant.</p>
<p>Careful use of water resources is a primary sustainability objective.
  The site, with the production network’s lowest water consumption per
  vehicle produced, will be the BMW Group’s first paint shop to generate
  no process wastewater at all. The water needed for the painting
  process is reconditioned and reused.</p>
<p>The use of renewable energy sources ensures that the plant will be
  supplied with 100% CO2-free electricity in future. A solar energy
  plant on-site, covering an area of more than 70,000 m<sup>2</sup>,
  will produce part of the energy.</p>
<p>
  <strong>Production for the global market</strong></p>
<p>The new plant in Mexico expands the BMW Group production network to a
  total of 31 locations. In line with the BMW Group’s Strategy NUMBER
  ONE > NEXT, this ensures the company has a flexible and efficient
  international production network, with a good balance of value
  creation between Europe, Asia and the Americas.</p>
<p>The new location in Mexico is another building block in this growth
  strategy. The country is a member of the NAFTA free-trade area with
  Canada and the United States. It also has a large number of free-trade
  agreements, including with the European Union and MERCOSUR, which make
  it easier to export cars and import supplied parts.</p>
<p>The NAFTA region in particular, with its consistently high sales
  volumes, is a key market for the BMW Group. Twenty five years ago, the
  BMW Group opened its plant in Spartanburg, USA, and has since invested
  nearly nine billion US dollars in the site. The company will invest a
  further 600 million US dollars there by 2021 to gear it up for future
  generations of the BMW X models. The number of jobs will increase in
  parallel to around 11,000. In total, the company supports almost
  70,000 direct and indirect jobs in the US.</p>
<p>
  <strong>The BMW Group in Mexico</strong></p>
<p>The BMW Group sales company in Mexico is celebrating its
  25<sup>th</sup> anniversary this year. The local sales company is not
  only responsible for the Mexican market, but also manages the
  company’s business strategy for the whole Latin America region,
  covering a total of 28 countries. Delivering continuous growth, Mexico
  is the most important market in this region.</p>
<p>In 2018, the BMW Group sold a total of 25,090 vehicles (18,501 BMW,
  6,589 MINI) in Mexico – an increase of more than 13% over the previous year.</p>
<p> </p>
<p>
  <span style="text-decoration: underline;">Please note</span>: The
  opening of the new BMW Group plant in San Luis Potosí will be
  broadcast live at this link: <a href="https://bit.ly/2K5RAG5">https://bit.ly/2K5RAG5</a>.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Nikolai Glies<br>Tel: +49-89-382-47712<br>E-mail: <a href="mailto:nikolai.glies@bmwgroup.com">nikolai.glies@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Research &amp; Development,Locations,Sustainability,Speeches &amp; Statements,3 Series,Environment,Production,Production Plants,Product,BMW]]></category>
            <pubDate>Thu, 06 Jun 2019 16:00:00 +0200</pubDate>
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                        <title>Unbridled performance and a customised driving experience: BMW M GmbH develops new display and control system for its high-performance sports cars.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/unbridled-performance-and-a-customised-driving-experience-bmw-m-gmbh-develops-new-display-and-control-system-for-its-high-performance-sports-cars-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/unbridled-performance-and-a-customised-driving-experience-bmw-m-gmbh-develops-new-display-and-control-system-for-its-high-performance-sports-cars-en-ae/</guid><pp:caseid>813378</pp:caseid><pp:summary><![CDATA[Premiere in the new BMW M8 Coupe and new BMW M8 Convertible: Setup button for configuration of powertrain and chassis systems now also enables selection of braking system settings – New M Mode promotes focused driving on the road and track.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich.</strong> The feeling of an M car is unmistakable – and
  now it can be tailored even more closely to the individual. BMW M GmbH
  is unveiling a new display and control system for the configuration of
  the powertrain, chassis and driver assistance systems on its
  high-performance sports cars. As well as additional scope for adapting
  the vehicle settings both to the situation at hand and to personal
  preferences using the Setup button, drivers will also enjoy the
  services of the new M Mode (activated at the touch of a button). The
  Setup button can be used to adjust the vehicle settings, while M Mode
  allows the displays and driver assistance systems to be tuned to the
  driver’s requirements. This extra individualisation and even more
  intuitive operation will be included for the first time in the new BMW
  M8 Coupe and BMW M8 Competition Coupe, and the new BMW M8 Convertible
  and BMW M8 Competition Convertible. With the help of these new
  features, drivers of BMW’s high-performance models for the luxury
  segment can enjoy their exceptional range of abilities – from supreme
  long-distance comfort to alluring track dynamics – in even greater depth.</p>
<p>The control system developed for BMW M models traditionally enables
  their powertrain and chassis technology to be configured in a wide
  variety of ways according to personal tastes and needs. Indeed, the
  driver can activate various settings for the engine, suspension and
  steering independently of one another. In models specified with the M
  xDrive all-wheel-drive system, the distribution of power between the
  front and rear wheels can also be tweaked. And now the new BMW M8
  Coupe and new BMW M8 Convertible offer the ability to configure the
  braking system as required, too.</p>
<h2>
<strong>New Setup button enables intuitive operation with direct
    access to all powertrain and chassis systems.</strong></h2>
<p>
<strong> </strong></p>
<p>The new Setup button on the centre console of the new BMW M8 Coupe
  and new BMW M8 Convertible enables direct access to all available
  setup options for five vehicle parameters. Pressing the button brings
  up a Setup menu in the Control Display, which offers an overview of
  the vehicle settings currently engaged. The driver can then activate
  their desired mode for the engine, suspension, steering, brakes and M
  xDrive – in a single step in each case – via the touchscreen or the
  iDrive Controller.</p>
<p>
<strong>The engine characteristics can be adjusted by means of the
    EFFICIENT, SPORT and SPORT PLUS settings, while the COMFORT, SPORT
    and SPORT PLUS chassis options give access to the three profiles for
    the electronically controlled dampers</strong>. <strong>The driver
    can also choose between COMFORT and SPORT for both the M-specific
    electromechanical steering and the new braking system.</strong> When
  DSC (Dynamic Stability Control) is deactivated, the 4WD, 4WD SPORT and
  2WD (for pure rear-wheel drive) settings for the M xDrive
  all-wheel-drive system also come into play. Two individually composed
  variants of this setup can be stored permanently with the driver’s
  preferred settings for the engine sound, gearshift characteristics,
  driving stability control and Auto Start Stop function. The overall
  vehicle configuration can then be called up instantly at any time by
  pressing one of the two M buttons on the steering wheel.</p>
<h2>
<strong>Premiere in the BMW M8: integrated braking system with precise
    pedal feel and M-specific configurability.</strong></h2>
<p>The M-specific version of a new braking technology paves the way for
  the configuration of braking characteristics, a feature available for
  the first time in the new BMW M8. The new system brings together the
  brake activation, brake booster and braking control functions within a
  compact module. The integrated braking system reduces weight by around
  two kilograms and employs a vacuum-free brake booster to enhance the
  car’s overall efficiency. The brake pressure required is triggered by
  an electric actuator, which allows it to be generated more dynamically
  and also ensures significantly faster and more precise interventions
  from the driving stability control system.</p>
<p>The integrated braking system also does an excellent job of allowing
  vehicle deceleration to be geared precisely to the driver’s
  requirements and of generating sublime pedal feel in any situation.
  Braking feedback to the driver is unimpaired by wet road surfaces,
  significant lateral acceleration or high brake temperatures, and this
  ensures precise metering of braking power at all times. The version of
  the new braking system developed for BMW M models also presents the
  driver with two pedal feel settings.</p>
<p>COMFORT and SPORT modes alter the amount of pressure on the brake
  pedal required to slow the car. This allows the driver to choose
  between a comfort-oriented perception of the braking process and a
  particularly direct, instantaneous response to applications of the
  pedal. The new BMW M8 teams this innovative system with both the
  standard M compound brakes and optional M carbon-ceramic brakes.</p>
<h2>
<strong>Pure driving pleasure through innovation: the M Mode button.</strong></h2>
<p><img src="https://content.presspage.com/uploads/3240/5506d10e-8595-4473-82e7-de34edf330d4/P90346919_highRes_the-new-m-mode-05-20.jpg"/></p>
<p>In addition to the new configuration options opened up by the Setup
  button, the new BMW M8 also allows the gearshift characteristics of
  the eight-speed Steptronic transmission to be adjusted using the
  Drivelogic button on the selector lever and the engine sound to be
  varied via a separate button on the centre console. M Dynamic Mode –
  which raises the intervention thresholds for the driving stability
  control and allows controlled drifts – and DSC Off mode can also be
  initiated at the touch of a button.</p>
<p>
<strong>A fresh addition to the new flagship models from BMW M GmbH is
    the M Mode button on the centre console. This can be used to alter
    the responses of the driver assistance systems and the screens in
    the all-digital instrument cluster and Head-Up Display. M Mode
    allows the driver to activate ROAD and SPORT modes, while the new
    BMW M8 Competition Coupe and BMW M8 Competition Convertible also
    come with a TRACK setting.</strong> These options enhance the
  hallmark M driving experience according to the situation at hand.
  Changing the settings alters the information presented to the driver
  on the screens, while the safety-enhancing interventions by the driver
  assistance systems – such as active braking or steering inputs – are
  reduced to a bare minimum or deactivated altogether.</p>
<p>In the default ROAD setting, all the standard and optional driver
  assistance systems are fully activated. A simple press of the M Mode
  button engages the SPORT setting, in which the active driver
  assistance systems (in the configuration set by the driver) now only
  transmit alerts on speed limits and overtaking restrictions. This mode
  disables all interventions in the braking and steering systems, aside
  from those made by the Collision Warning with braking function and the
  Evasion Assistant.</p>
<p>In SPORT mode, the driver benefits from M View in both the instrument
  cluster and the Head-Up Display. Here, only relevant information for
  sporty driving – i.e. an M-specific engine speed dial and the shift
  lights (which indicate the ideal time to change gear), a digital speed
  display and the gear currently engaged – is displayed in the cockpit.
  Information on coolant temperature, charge pressure, tyre condition,
  and longitudinal and lateral acceleration can be viewed in the right-
  and left-hand areas of the instrument cluster. The Head-Up Display
  read-out is concentrated around the engine revs and shift lights,
  navigation instructions and distance warnings, the gear selected and
  the vehicle speed, plus the speed limits and overtaking restrictions
  detected by the Speed Limit Info system. Pressing the M Mode button
  again returns the driver to the default ROAD mode.</p>
<p>An extended press of the M Mode button engages TRACK mode, which is
  available in the Competition models and designed exclusively for use
  on race circuits. The decision to activate this mode must be confirmed
  using the iDrive Controller. In this setting, all the comfort and
  safety functions of the driver assistance systems are deactivated. In
  addition, the audio system and Control Display are both switched off
  in order to focus the driver’s attention even more intently on the
  road ahead. TRACK mode allows drivers of the new BMW M8 Competition
  Coupe and new BMW M8 Competition Convertible to experience an
  ultra-pure, racing-car-inspired distillation of M feeling. Added to
  which, the instrument cluster and Head-Up Display also include M View,
  although TRACK mode blanks out the road sign detection and distance
  information. Pressing the M Mode button again takes the car out of the
  TRACK setting and back into ROAD mode.</p>
<p> </p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>BMW M8 Coupe and BMW M8 Competition Coupe (fuel consumption combined:
  10.6 – 10.5 l/100 km [26.7 – 26.9 mpg imp]; CO2 emissions combined:
  242 – 238 g/km; provisional figures)</p>
<p>BMW M8 Convertible and BMW M8 Competition Convertible (fuel
  consumption combined: 10.8 – 10.6 l/100 km [26.2 – 26.7 mpg imp]; CO2
  emissions combined: 246 – 241 g/km; provisional figures)</p>
<p> </p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Coupé,Convertible,F92,F91,Driver Assistance,M8,Product,BMW M]]></category>
            <pubDate>Thu, 09 May 2019 00:01:00 +0200</pubDate>
            <pp:lastModified>Thu, 09 May 2019 00:01:00 +0000</pp:lastModified>
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                        <title>The all-new BMW X5: The Prestige SAV with the most innovative technologies.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-all-new-bmw-x5-the-prestige-sav-with-the-most-innovative-technologies-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-all-new-bmw-x5-the-prestige-sav-with-the-most-innovative-technologies-en-ae/</guid><pp:caseid>813395</pp:caseid><pp:summary><![CDATA[The fourth generation of the BMW X5 (fuel consumption combined: 11.6 – 6.0 l/100 km [24.4 – 47.1 mpg imp]; CO2 emissions combined: 264 – 158 g/km; provisional values*) impresses with its wealth of innovations and represents the most compelling embodiment yet of the familiar Sports Activity Vehicle (SAV) blueprint: the ability to venture off road combined with a talent for dynamic driving pleasure on it.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
<li>Fourth generation of the BMW X family patriarch. New BMW X5 opens
    the next chapter in the success story of the Sports Activity Vehicle
    (SAV) segment’s founder, of which more than 2.2 million units have
    been sold so far. New edition of the BMW X5 captures the imagination
    with clarity of design, comfortable, sporty and authoritative
    driving attributes and innovative equipment features. Production at
    BMW Plant Spartanburg (USA). Market launch in November 2018.</li>
<li>Significantly larger than its predecessor: Length increased by 36
    millimetres to 4,922 mm, width by 66 mm to 2,004 mm and height by 19
    mm to 1,745 mm. Wheelbase extended by 42 mm to 2,975 millimetres.</li>
<li>Exterior employs a robust and clear design language that is new to
    BMW X models. Powerfully sculpted surfaces, precise lines. Large
    BMW kidney grille with a one-piece surround, eye-catching character
    line and dynamic roofline, rear lights have a three-dimensional form.</li></ul>
<p><img src="https://content.presspage.com/uploads/3240/42aec804-cf02-4582-a7c6-4d15fba56a2c/P90305985_highRes_the-all-new-bmw-x5-p.jpg"/></p>
<ul>
<li>Interior exudes a classy and modern aura thanks to sophisticated
    materials, harmonious design and an innovative control concept.</li>
<li>Neatly judged individualisation with BMW xLine and M Sport lines,
    plus model-specific features from BMW Individual.</li></ul>
<p><img src="https://content.presspage.com/uploads/3240/4552b989-eb48-416a-921c-42cd8900cf0f/P90305990_highRes_the-all-new-bmw-x5-p.jpg"/></p>
<ul>
<li>BMW Laserlight with Adaptive LED Headlights available as an
    option. Light sources have a striking design; lenses spread in a
    distinctive X shape; signature blue colour of BMW Laserlight.</li>
<li>First BMW model to be available with 22-inch light-alloy wheels
    (optional). M light-alloy wheels in twin-spoke design and BMW
    Individual light-alloy wheels available from launch in this size.</li></ul>
<p><img src="https://content.presspage.com/uploads/3240/62e5860f-17b3-4c26-a448-15ccafe1a808/P90305986_highRes_the-all-new-bmw-x5-p.jpg"/></p>
<ul>
<li>Market launch of the new BMW X5 with four engine variants: Newly
    developed V8 petrol engine with 340 kW/462 hp in the
    BMW X5 xDrive50i (not available in Europe), six-cylinder in-line
    petrol engine with 250 kW/340 hp in the BMW X5 xDrive40i (fuel
    consumption combined: 8.8 – 8.5 l/100 km [32.1 – 33.2 mpg imp]; CO<sub>
<span>2</span></sub> emissions combined: 200 – 193 g/km)* and two
    six-cylinder in-line diesel engines with 294 kW/400 hp in the
    BMW X5 M50d (fuel consumption combined: 7.2 – 6.8 l/100 km [39.2 –
    41.5 mpg imp]; CO<sub>
<span>2</span></sub> emissions combined: 190 – 179 g/km)* and
    195 kW/265 kW in the BMW X5 xDrive30d (fuel consumption combined:
    6.8 – 6.0 l/100 km [41.5 – 47.1 mpg imp]; CO<sub>
<span>2</span></sub> emissions combined: 179 – 158 g/km)*. All
    power units feature cutting-edge exhaust gas treatment technology,
    including a gasoline particulate filter or SCR catalyst, and meet
    the EU6d-TEMP standard. Eight-speed Steptronic transmission fitted
    as standard.</li>
<li>BMW xDrive intelligent all-wheel drive with new, more efficient
    control system and rear-wheel bias as standard. Differential lock at
    rear axle provides noticeably enhanced agility, traction and
    directional stability when accelerating out of corners and in other
    dynamic driving situations.</li>
<li>First BMW X model with optional Off-Road package. Two-axle air
    suspension, underguard at the front and rear, plus specific displays
    in the instrument cluster and Control Display. Choice of four
    driving modes available at the touch of a button. Ride height and
    the responses of BMW xDrive, DSC, the transmission and the
    accelerator are adjusted to give an optimum set-up for driving on
    sand, rock, gravel or snow.</li></ul>
<p><img src="https://content.presspage.com/uploads/3240/1cb56fe5-796a-4a7b-8b01-c8dc67395e84/P90305991_highRes_the-all-new-bmw-x5-p.jpg"/></p>
<ul>
<li>Dynamic Damper Control with electronically controlled dampers as
    standard. New chassis systems available for the first time in
    a BMW X model: two-axle air suspension offering ride height
    adjustment of up to 80 millimetres. Integral Active Steering,
    Adaptive M suspension Professional with active roll stabilisation.</li>
<li>Debut appearance of the BMW Live Cockpit Professional display and
    control concept (fitted as standard). Further development of the
    iDrive operating system to include a fully digital instrument
    cluster and 12.3-inch Control Display. Clear graphics and flat menu
    structure designed for touch control ensure quick access to settings
    and functions. Situation-linked and customisable displays supply the
    driver with the right information at the right time.</li></ul>
<p><img src="https://content.presspage.com/uploads/3240/ea8019dd-739d-4dc5-92a8-c7766396dbd4/P90305988_highRes_the-all-new-bmw-x5-p.jpg"/></p>
<ul>
<li>Increased ease of use through multimodal use of the touchscreen
    display, Controller, voice control and BMW gesture control.</li>
<li>New generation of the BMW Head-Up Display with a larger projection
    surface (now 7 × 3.5 inch), optimised 3D graphics and additional
    display content.</li></ul>
<p><img src="https://content.presspage.com/uploads/3240/05a2e3d5-0e10-452b-b2ed-59b02c330630/P90305989_highRes_the-all-new-bmw-x5-p.jpg"/></p>
<ul>
<li>Optional third row of seats (expected to be available from
    12/2018) offers two additional seats; comfortable entry and exit
    thanks to electrically forward-tilting second-row seats.</li>
<li>Standard leather trim in new variant Vernasca and optional
    BMW Individual Merino leather trim both available in a choice of
    four colours.</li></ul>
<p><img src="https://content.presspage.com/uploads/3240/d3dc02a4-c91c-4d71-9055-c1ee2f1f4df6/P90305987_highRes_the-all-new-bmw-x5-p.jpg"/></p>
<ul>
<li>Two-piece split tailgate, hands-free opening and closing of both
    sections with optional Comfort Access. Automatic boot cover can be
    lowered electrically into load compartment floor (expected to be
    available from 12/2018). Boot capacity can be increased from 645
    litres to a maximum 1,860 litres.</li>
<li>New options provide the interior with exceptional creature
    comforts: Multifunction seats with massage function, four-zone
    automatic climate control, heated armrests, cooled/heated cupholders
    in the centre console, Panorama glass roof Sky Lounge with a 23 per
    cent larger glass surface, Ambient Air package for interior
    fragrancing, Bowers & Wilkins Diamond Surround Sound System
    (expected to be available from 12/2018), Rear-seat entertainment
    Professional system with 10.2-inch touchscreen display (expected to
    be available from 12/2018).</li>
<li>First appearance of new glass applications (optional) for the
    newly designed transmission selector lever, the Controller, the
    start/stop button in the centre console and the audio system control knob.</li>
<li>Telephony with wireless charging for compatible mobile phones.
    BMW Display Key shows vehicle status information and allows user to
    control vehicle functions.</li>
<li>Updated ambient lighting (optional) with Welcome Light Carpet for
    the entry area to the car and Dynamic Interior Light with pulsating
    illumination in the instrument panel (when receiving incoming phone
    calls) and in the door panel and opener (when the door is opened
    with the engine running).</li>
<li>Innovative suite of driver assistance systems takes another step
    towards automated driving: Driving Assistant Professional includes
    further developed Active Cruise Control with Stop & Go function,
    Steering and lane control assistant, Lane Change Warning and Lane
    Departure Warning, side collision protection, evasion aid, Crossing
    traffic warning, Priority warning and Wrong-way warning.</li>
<li>Emergency Stop Assistant available for the first time; brakes the
    vehicle automatically if required, and steers it to the side of the road.</li>
<li>Parking Assistant with automated longitudinal and lateral
    guidance. New Reversing Assistant takes over steering to manoeuvre
    the vehicle along a path recently negotiated forward – over a
    distance of up to 50 metres. Parking Assistant Plus also includes
    Surround View, Top View, Panorama View and Remote 3D View.</li>
<li>Complete range of services from BMW ConnectedDrive. Full
    connectivity between the vehicle and the customer’s digital devices
    via the BMW Connected personal mobility assistant. BMW Digital Key
    allows users to access the vehicle and start the engine using their
    smartphone. Hazard warning provided by connectivity with other BMW
    vehicles. Software upgrades “over the air”. Integration of Microsoft
    Office 365 and Skype for Business.</li></ul>
<p> </p>
<div>
<div> </div></div>
<p> </p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
<strong>BMW X5:</strong> fuel consumption combined: 11.6 – 6.0 l/100
  km [24.4 – 47.1 mpg imp]; CO<sub>2</sub> emissions combined: 264
  – 158 g/km; provisional values.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[X5,Research &amp; Development,Press Kit,ConnectedDrive,Chassis &amp; Suspension,G05,Driver Assistance,Infotainment &amp; Entertainment,Product,BMW]]></category>
            <pubDate>Wed, 06 Jun 2018 14:50:28 +0200</pubDate>
            <pp:lastModified>Wed, 06 Jun 2018 14:50:28 +0000</pp:lastModified>
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                        <title>New BMW i3s traction control system for all future BMW and MINI models.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/new-bmw-i3s-traction-control-system-for-all-future-bmw-and-mini-models-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/new-bmw-i3s-traction-control-system-for-all-future-bmw-and-mini-models-en-ae/</guid><pp:caseid>813431</pp:caseid><pp:summary><![CDATA[50-times faster responses for greater traction and driving stability in adverse road conditions and while brake energy recuperation.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW i3 sets standards worldwide for
  driving pleasure in a purely electrically-driven vehicle. Key factors
  here are not only the increased output of the motor in the new BMW
  i3s, but also the innovative traction control system adapted
  specifically to the instantaneous power deliver of the BMW eDrive
  system. Presented for the first time in the new BMW i3s, the system
  improves traction and driving stability in adverse weather and road
  conditions when pulling away, in active Brake Energy Regeneration
  phases and when accelerating out of tight corners. At the heart of
  this innovation is the control system’s 50-times-faster routine, made
  possible because – unlike conventional driving stability systems – the
  control process is now calculated directly in the powertrain instead
  of in a remote unit requiring long signal paths. This development
  provides further evidence of BMW i as a pioneer of innovative
  technology within the BMW Group.</p>
<p>"With their high levels of torque and instantaneous responses to
  every movement of the accelerator, electric motors already make
  significantly higher demands on driving stability systems than
  conventional power units," explains Peter Langen, Head of Chassis
  Development at BMW. <br />
  <br /> That’s why the BMW engineers developed a new type of system
  geared squarely to the demands of electric mobility. <br /> The
  positive impact of these shorter control cycles is not reserved for
  purely electrically driven cars; indeed, this innovative traction
  control system also optimises traction, driving stability and driving
  dynamics in vehicles with combustion engines. It will therefore be
  fitted in BMW and MINI models with front-, rear- and all-wheel drive
  to deliver noticeably greater assurance and driving pleasure when road
  conditions make pulling away difficult.<br />
  <br /></p>
<p>
  <strong>About BMW i.</strong>
  <br /> BMW i is a BMW Group brand focusing on visionary vehicle
  concepts, connected mobility services and a new understanding of
  premium strongly defined by sustainability. BMW i is represented in 54
  countries with the BMW i3 electric car for urban areas, BMW i8 plug-in
  hybrid sports car and plug-in hybrid BMW iPerformance Automobiles. 
  <br /> BMW i opens up new target groups for the company and serves as
  an incubator for innovations. Technologies which have debuted
  successfully in BMW i cars are carried over to parent brand BMW’s
  other models.<br /> BMW i is also associated with enterprises
  including DriveNow (car sharing), ReachNow (car sharing 2.0),
  ChargeNow (easy access to the world’s largest network of charging
  points), ParkNow (straightforward location, reservation and payment of
  parking spaces), venture capital company BMW i Ventures (investment in
  start-up companies with a focus on urban mobility), BMW Energy (energy
  optimisation services) and the Centre of Competence for Urban Mobility
  (consultancy for cities).</p>
<p> </p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
  <strong>BMW i3s:</strong> 270 Nm at 0 rpm, 135 kW / 184 HP, power
  consumption combined in European NEFZ test-cycle: 14.3 kWh/100 km; CO2
  emissions combined: 0 g/km.</p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Drive Technologies,i3,I01,Driver Assistance,I01s,i3s,Product,BMW]]></category>
            <pubDate>Wed, 03 Jan 2018 08:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 03 Jan 2018 08:00:00 +0000</pp:lastModified>
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                        <title>The BMW Group at Auto Shanghai 2017.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-auto-shanghai-2017-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-auto-shanghai-2017-en-ae/</guid><pp:caseid>813276</pp:caseid><pp:summary><![CDATA[The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car.]]></pp:summary><description><![CDATA[<div class="imported-article"><p> </p>
<p>The world premiere of the all-new BMW 5 Series Long Wheelbase is one
  of the main highlights of the Auto Shanghai 2017 show. The new
  business sedan is the successor to the current front-runner in the
  Chinese car market’s premium segment and comes with all the right
  credentials for cementing this leading status. Likewise making its
  debut public appearance is the latest special-edition version of the
  BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts
  the Asian premieres of the BMW Concept X2, revised BMW 4 Series models
  and new services from BMW Connected created specifically for the
  Chinese market.</p>
<p>The time-honoured MINI brand is also represented at Auto Shanghai
  2017 with a world premiere. The new MINI John Cooper Works Countryman,
  a talented all-rounder with stand-out performance attributes, is
  making its first public appearance. And BMW Motorrad is kicking off
  its 2017 product offensive with the presentation of the revised
  BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.</p>
<p>Auto Shanghai is one of the most important motor shows of the year
  for the global automotive industry. It has taken place every other
  year since 1985, alternating with the Auto China show in Beijing on
  the motoring calendar. The National Exhibition and Convention Center
  in the west of Shanghai opened its doors in 2015 and invites vehicle
  manufacturers, suppliers and service providers from around the world
  to display their products across an area measuring some 400,000 square
  metres. The 17th edition of the Auto Shanghai show will see more than
  1,100 exhibitors present their new models, technological innovations
  and service offerings to the public from 21 – 28 April 2017.</p>
<p> </p>
<p>
  <strong>World premiere: the all-new BMW 5 Series Long Wheelbase.</strong></p>
<p>Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is
  the world premiere of the all-new BMW 5 Series Long Wheelbase. The new
  model is being built by BMW Brilliance Automotive Ltd. exclusively for
  the Chinese market at the Shenyang facility.</p>
<p>Its 133-millimetre-longer wheelbase imbues the business sedan’s
  exterior with elegantly stretched proportions which blend harmoniously
  into its contemporary looks. State-of-the-art powertrain and chassis
  technology underpin an exceptional balance between BMW’s hallmark
  dynamic driving ability and supreme ride comfort. The all-new BMW 5
  Series Long Wheelbase is up to 130 kilograms lighter than its
  predecessor and boasts enhanced aerodynamics.</p>
<p>Generous kneeroom, optimised soundproofing and a host of innovative
  equipment features – such as the electrically adjustable comfort
  seats, Ambient Air package and Sky Lounge Panorama glass roof –
  elevate on-board comfort in the rear to an even higher level. As well
  as the iDrive system and a further improved voice control system, the
  display and control concept also encompasses a touchscreen monitor and
  BMW gesture control.</p>
<p> </p>
<p>
  <strong>World premiere: the BMW i8 Protonic Frozen Yellow Edition.</strong></p>
<p>The BMW Group is also building on its successful track record in
  sustainable mobility, where BMW i has played a significant role. The
  BMW eDrive drive system technology originally developed for the
  all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be
  experienced in six BMW model ranges and one MINI. Indeed, fuelled by
  the popularity of the BMW i and BMW iPerformance models, the BMW Group
  is now the most successful manufacturer of plug-in hybrid models for
  the premium segment globally.</p>
<p>The BMW i8, for example, has developed into the world’s
  highest-selling plug-in hybrid sports car. And its appeal is given
  fresh lustre at Auto Shanghai 2017 with the presentation for the first
  time of the BMW i8 Protonic Frozen Yellow Edition. This latest special
  edition stands out with its exclusive Protonic Frozen Yellow paint
  finish, newly designed 20-inch light-alloy wheels and distinctive
  interior design cues.</p>
<p> </p>
<p>
  <strong>Asian premiere: the BMW Concept X2</strong>.</p>
<p>The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The
  new vehicle concept for the premium compact segment combines the
  robust and functionally accomplished character of a BMW X model with
  the low-slung proportions of a coupe. Among the signature X elements
  are muscular surfaces, large, almost squared-off wheel arches and
  stylistic underfloor protection. The long wheelbase, short overhangs,
  flowing roofline and slim side window graphic lend the silhouette of
  the BMW Concept X2 a svelte and dynamic appearance.</p>
<p> </p>
<p>
  <strong>Asian premiere: the new BMW 4 Series model range.</strong></p>
<p>The new BMW 4 Series models will be introduced to the public in Asia
  for the first time with detailed revisions to their design and
  optimised chassis technology. LED headlights and LED rear lights now
  come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible
  and BMW 4 Series Gran Coupe, as does a refined premium ambience in the
  interior. If the optional Navigation system Professional is specified,
  the iDrive operating system also features a new tile-style menu layout
  with constantly updated content. And the Multifunctional Instrument
  Display can now also be ordered as an option.</p>
<p> </p>
<p>
  <strong>BMW Connected with services developed specially for China.</strong></p>
<p>With mobility, communication and infotainment services tailored
  specially to BMW’s Chinese target group, BMW Connected presents a
  premium digital offering unmatched in the country. The BMW Connected
  personalised mobility assistant’s China-specific functionality
  includes customer support among its suite of services. BMW Connected
  allows smartphone users to coordinate communications with a selected
  BMW dealer and arrange service appointments. BMW Connected also
  supplies users in China with information on traffic offences. And
  customers can make use of online-based lifestyle, social media and
  entertainment services selected specially for the Chinese market and
  with bespoke functionality.</p>
<p> </p>
<p>
  <strong>World premiere: the new MINI John Cooper Works Countryman.</strong></p>
<p>The MINI brand is showing off its sporty side at Auto Shanghai 2017,
  with the world premiere of the new MINI John Cooper Works Countryman
  commanding the limelight. The latest John Cooper Works machine is the
  largest and most versatile elite performance model in the British car
  maker’s portfolio. The brand’s most powerful engine, eight-speed
  Steptronic Sport transmission (fitted as standard in cars for the
  Chinese market), ALL4 all-wheel drive and sports suspension, plus the
  aerodynamically optimised body and sports-car cockpit aura come
  together into a sublime overall package to deliver standout
  performance and a race feeling that will capture the imagination.</p>
<p>The new-generation MINI sees the British manufacturer also
  strengthening its position as the leading maker of premium vehicles in
  the small car and compact segments in China. The MINI 3-door and MINI
  5-door are each available with a selection of three engines in the
  country, and MINI Convertible customers there can choose from two
  variants. In the premium compact segment, the MINI Clubman can be
  ordered with one of three engines and the MINI Countryman with a
  choice of two, plus ALL4 all-wheel drive as an option. The new
  MINI John Cooper Works Countryman joins the MINI John Cooper Works and
  MINI John Cooper Works Clubman in the ranks of top-level MINI
  performance models in China.</p>
<p> </p>
<p>
  <strong>BMW Motorrad: fresh success, a model offensive and a world
    premiere for a suitably exclusive newcomer.</strong></p>
<p>BMW Motorrad recorded extremely dynamic growth in China in 2016, with
  sales up 52.7 per cent compared with the previous year. And the brand
  is continuing along its upward curve in 2017, fuelled by its ongoing
  model offensive in the premium motorcycle and maxi scooter markets. 14
  new and redesigned models are set to be introduced up to the end of
  2017. And the brand is showing various models at Auto Shanghai 2017,
  including the latest versions of the ultra-sporty BMW S 1000 RR and
  BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the
  world premiere of one of the most exclusive models ever offered by BMW Motorrad.</p>
<p> </p>
<p>
  <sup>Further information on official fuel consumption figures,
    specific CO2 emission values and the electric power consumption of
    new passenger cars is included in the following guideline:
    “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den
    Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel
    consumption, CO2 emissions and electric power consumption of new
    passenger cars), which can be obtained from all dealerships, from
    Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
    Ostfildern-Scharnhausen and at
    http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
    LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)</sup></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Events,Research &amp; Development,Press Kit,5 Series,Coupé,Countryman,ConnectedDrive,John Cooper Works,I12,i8,R60,F60,Scooter,Product,BMW,MINI]]></category>
            <pubDate>Tue, 11 Apr 2017 00:01:00 +0200</pubDate>
            <pp:lastModified>Tue, 11 Apr 2017 00:01:00 +0000</pp:lastModified>
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                        <title>BMW Group confirms additional production of BMW X1 at VDL Nedcar.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-confirms-additional-production-of-bmw-x1-at-vdl-nedcar-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-confirms-additional-production-of-bmw-x1-at-vdl-nedcar-en-ae/</guid><pp:caseid>813221</pp:caseid><pp:summary><![CDATA[Strong demand for BMW X1 worldwide makes split production necessary]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Rijswijk/Munich.</strong> As of August 2017, VDL Nedcar in
  Born in the Netherlands will begin production of the BMW X1. The move
  was jointly announced today by the BMW Group and the VDL Group. VDL
  Nedcar will share production of the BMW X1 for the world market with
  BMW Group Plant Regensburg. VDL Nedcar has built three MINI models in
  Born since 2014.The BMW X1 will be the fourth BMW Group model to roll
  off the production lines at VDL Nedcar.</p>
<p>Strong global demand for the BMW X1 requires additional capacity to
  supplement production at the BMW Group plant in Regensburg, where the
  second generation of this successful model has been manufactured since
  July 2015. With eight different models built on a single line,
  production volumes at BMW Group Plant Regensburg have risen
  significantly in recent years. As a consequence of this successful
  growth, the plant will share BMW X1 production with VDL Nedcar. Over
  its lifecycle, the main volume of the BMW X1 will still be produced in
  Regensburg, however.</p>
<p>BMW Group Plant Regensburg and VDL Nedcar are partner plants since
  early 2014 and have established a close and successful collaboration.
  VDL Nedcar has many years of experience manufacturing high-quality
  cars and is a trusted and reliable partner for the BMW Group
  production network. The involvement of VDL Nedcar as a contract
  manufacturer gives the BMW Group the flexibility to respond quickly to
  market demand for the BMW X1.</p>
<p>Peter Haug, Marketing Director of BMW Group Netherlands: “In the
  Netherlands, demand for BMW X models has been very strong, especially
  for the BMW X1. Last year, a total of 1,946 units were registered,
  making it the best sales result since the first generation was
  launched in 2009. In 2016, no less than 62.2 percent of all X models
  sold in the Netherlands (3,131 in total) were BMW X1s, which means
  that one in six BMW models sold was a BMW X1.”</p>
<p>
  <strong>Strong cooperation</strong></p>
<p>Since 2014, VDL Nedcar has produced various MINI models, starting
  with the three-door MINI in split production with BMW Group Plant
  Oxford. The second model, the MINI Convertible, is exclusively built
  in Born. On 2 November 2016, VDL Nedcar also began exclusive
  production of the new MINI Countryman. In March 2017, VDL Nedcar will
  start production of the new MINI Cooper S E Countryman ALL4, MINI’s
  first plug-in hybrid, and the sporty MINI John Cooper Works Countryman
  with 170 kW (231 hp).</p>
<p>
  <strong>BMW X models popular worldwide</strong></p>
<p>In 2016, BMW sold a total of 2,003,359 vehicles (an increase of 5.2
  per cent compared to 2015), of which 644,922 were X models (an
  increase of 22.3 per cent compared to 2015). One in three BMW models
  sold in 2016 was an X model.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Locations,X1,Production,Production Plants,F48,Product,BMW]]></category>
            <pubDate>Wed, 25 Jan 2017 06:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 25 Jan 2017 06:00:00 +0000</pp:lastModified>
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                        <title>BMW Group Innovation Days 2016.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-innovation-days-2016-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-innovation-days-2016-en-ae/</guid><pp:caseid>813314</pp:caseid><pp:summary><![CDATA[Munich. BMW Group Innovation Days 2016.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Contents.</strong></p>
<ol>
  <li>
    <strong>BMW Connected – </strong>the personalised digital mobility
    companion from BMW – celebrates its premiere. European launch in
    August 2016</li>
  <li>
    <strong>A commitment to development delivers ongoing reductions in
    emissions:</strong> The new-generation Efficient Dynamics engine family.</li>
  <li>
    <strong>Battery technology – </strong>a core capability of the BMW Group.</li>
  <li>
    <strong>Competence centre for eDrive technology</strong>
    <strong>: </strong> The BMW Group’s Dingolfing plant is the main
    production centre for electric motors and high-voltage batteries.</li>
  <li>
    <strong>Paving the way for the mobility of the future: </strong>The
    list of achievements keeps on growing. The BMW i3 (94 Ah).</li>
  <li>
    <strong>The best of two worlds: </strong>
    <strong> The BMW iPerformance models. </strong>The BMW 740e
    iPerformance, BMW 740Le iPerformance and BMW 740Le xDrive iPerformance.</li>
  <li>
    <strong>The new BMW 3 Series Gran Turismo. </strong></li></ol><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Press Kit,Efficient Dynamics,BMW i,ConnectedDrive,i3,3 Series,I01,7 Series,Gran Turismo,F34,F04,Plug-in Hybrid Electric Vehicle,Product,BMW]]></category>
            <pubDate>Fri, 29 Jul 2016 00:01:00 +0200</pubDate>
            <pp:lastModified>Fri, 29 Jul 2016 00:01:00 +0000</pp:lastModified>
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                        <title>30 years of BMW all-wheel drive:From the BMW 325i “Allrad” to the BMW X5 xDrive40e.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/30-years-of-bmw-all-wheel-drivefrom-the-bmw-325i-allrad-to-the-bmw-x5-xdrive40e-en-ae_20260909115124045/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/30-years-of-bmw-all-wheel-drivefrom-the-bmw-325i-allrad-to-the-bmw-x5-xdrive40e-en-ae_20260909115124045/</guid><pp:caseid>813323</pp:caseid><pp:summary><![CDATA[BMW, one of the world’s most successful premium carmakers, also boasts an excellent position in the all-wheel-drive market, a segment it first entered 30 years ago. Around one in three BMW cars sold around the world is now equipped with the intelligent BMW xDrive all-wheel-drive system.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW, one of the world’s most successful premium carmakers, also
  boasts an excellent position in the all-wheel-drive market, a segment
  it first entered 30 years ago. Around one in three BMW cars sold
  around the world is now equipped with the intelligent BMW xDrive
  all-wheel-drive system. BMW’s success in this segment has been driven
  not only by the ever-popular BMW X models but also by all-wheel-drive
  models based on the other model series, from the BMW 1 Series to the
  BMW 7 Series. Across these model series, a large choice of AWD models
  is offered in a wide range of engine versions. At the same time, BMW
  continues to refine this technology and take it in new directions. By
  offering BMW xDrive in combination with a hybrid drive and with a
  front-wheel-drive platform, the company has repeatedly demonstrated
  its proficiency in the all-wheel-drive field, proficiency that will
  secure BMW’s position at the forefront of this sector well into the
  future. Today, BMW offers more than 110 models – of either
  transmission type – with BMW xDrive in 12 different model series, as
  well as the plug-in hybrid BMW i8 sports car and the compact BMW 225xe
  with electrified all-wheel drive.</p>
<p>
  <span>
    <strong>The focus from day one: traction and dynamics.</strong></span>
  <span>
    <br /></span>BMW’s first foray into the all-wheel-drive market came
  with the unveiling of the BMW 325i “Allrad” at the Frankfurt Motor
  Show (IAA) in 1985. From the outside, the newcomer didn’t immediately
  reveal its inner qualities, so its performance when the journalists
  took it out on the test track was even more of an eye-opener. This
  very first BMW all-wheel-drive system not only improved traction away
  from surfaced roads and in adverse weather conditions, but also made
  for more dynamic handling through corners. “The new BMW is the new
  champion when it comes to handling,” was the verdict of the testers
  from German car magazine Auto Zeitung not long after the first unveiling.</p>
<p>Today, the intelligent BMW xDrive all-wheel-drive system takes
  typical BMW driving dynamics to new levels. The current generation of
  this system is controlled by the Integrated Chassis Management (ICM)
  system, which ensures that xDrive always responds appropriately at the
  earliest possible moment, based on reliable sensing and monitoring of
  the current driving situation. The interventions may be performed
  either entirely by BMW xDrive, or by xDrive in combination with
  Dynamic Stability Control (DSC) or Dynamic Performance Control (DPC).
  The resulting fast and precise control of drive power distribution
  ensures typical BMW handling characteristics even under extremely
  dynamic cornering.</p>
<p>The all-wheel-drive system is biased towards the typical BMW
  rear-wheel-drive characteristics. That is to say, on the
  all-wheel-drive models a greater share of the drive power is sent to
  the rear wheels, even under normal driving conditions. This maintains
  the typical BMW precise steering response, with virtually no torque
  steer. For crisp turn-in and high tracking stability, the
  latest-generation BMW xDrive system starts increasing the amount of
  power sent to the rear wheels as soon as the vehicle enters a corner,
  further enhancing the driving pleasure for which BMW is a byword.</p>
<p>
  <span>
    <strong>BMW all-wheel-drive technology: continuous evolution since 1985.</strong></span>
  <br />The full-time all-wheel-drive system featured on the BMW 325i
  “Allrad” of 1985 split the drive power in a ratio of 37 to 63 per cent
  between the front and rear wheels. In response to wheel speed
  differences, visco locks in the transfer case and rear differential
  were capable of providing a virtually rigid connection between the
  front and rear wheels, in order to improve traction and stability.
  This model’s name was soon changed to BMW 325iX, and from 1988 it was
  offered in a “touring” version as well (lower-case spelling up to and
  including the E46 series).</p>
<p>
  <strong>1991: BMW 525iX.</strong>
  <br />Three years on, BMW introduced an all-wheel-drive model in the
  BMW 5 Series too. For the first time, the power split was now
  electronically controlled. The newly developed system featured
  multi-plate clutches that allowed the default 36:64 front-to-rear
  power split to be varied seamlessly and automatically in line with
  driving conditions. Initially a hydraulically controlled multi-plate
  clutch was used at the rear axle, but this was later replaced by
  electronically controlled selective braking intervention. The system
  monitored the driving situation using wheel speed signals from the
  Anti-lock Braking System, supplemented by further information about
  brake status, engine speed and throttle valve position.</p>
<p>From the outset the all-wheel-drive system of the BMW 525iX was a
  class apart. The electronic control system delivered a very fast and
  precise response, resulting in safe, neutral handling characteristics
  even in difficult driving conditions, such as on wet roads or snow. In
  the BMW 5 Series, too, the first all-wheel-drive models were offered
  in both Sedan and touring versions.</p>
<p>
  <span>
    <strong>1999: The Sports Activity Vehicle (SAV) opens a new chapter.</strong></span>
  <br />In the run-up to the new millennium, a highly innovative vehicle
  concept from BMW made its sensational debut. The BMW X5, the first
  Sports Activity Vehicle (SAV), impressed customers with driving
  dynamics that were unmatched among other all-terrain vehicles of the
  time. The outstanding all-wheel-drive system played a big part in
  this. A planetary gear system split the drive power in a ratio of
  38:62 per cent between the front and rear wheels, while electronic
  control systems such as DSC (Dynamic Stability Control), ADB-X
  (Automatic Differential Brake) and HDC (Hill Descent Control) ensured
  the new BMW X5 was both sporty on the road and equipped to handle
  challenging conditions off the beaten track.</p>
<p>In the years following the successful launch of the SAV concept,
  there was no let-up in the fast pace of all-wheel-drive development at
  BMW. The next year, 2000, a model-specific version of the BMW X5’s
  all-wheel drive technology became available for the fourth generation
  of the BMW 3 Series.</p>
<p>
  <span>
    <strong>2003: BMW xDrive makes its debut in the BMW X3 and BMW X5.</strong></span>
  <br />Four years on from the debut of the BMW X5 in 1999, BMW kept up
  the momentum by launching the SAV concept in a further vehicle
  segment. The new BMW X3 was more compact than the BMW X5 and offered
  even more agile handling. It set new benchmarks and remained the only
  premium model in its class for years to come.</p>
<p>The newly developed BMW xDrive all-wheel-drive system, which was
  introduced in the same year in both the BMW X3 and the BMW X5, soon
  extended BMW’s lead in the AWD segment. Based on an extremely
  fast-acting electronic multi-plate clutch in the transfer case, xDrive
  worked in tandem with the Dynamic Stability Control system (DSC) to
  continuously adapt the drive power split to the current driving
  situation. In addition to wheel speed, for the first time the
  electronic control system also took into account Dynamic Stability
  Control data, for example about steering angle, accelerator position
  and lateral acceleration. This is what makes BMW xDrive the world’s
  first, and still only, “intelligent” all-wheel-drive system. Unlike
  conventional all-wheel-drive systems, which only react when at least
  one wheel is already spinning, xDrive is able to detect a risk of
  oversteer or understeer at the very first signs, and proactively
  corrects this by redirecting the flow of drive power.</p>
<p>In the years that followed, the BMW xDrive intelligent
  all-wheel-drive system was fitted not only on the X models but also on
  the xDrive versions of the BMW 3 and 5 Series Sedan and Touring
  models. By the time the second generation of the BMW X3 was introduced
  in 2010, more than 600,000 units of this series had already been sold
  worldwide. A little earlier, sales of the BMW X5 – which entered its
  second generation in 2006 – had topped the one million mark.</p>
<p>
  <strong>2008: SAC with Dynamic Performance Control and hybrid
  drive</strong>. <br />With the two Sports Activity Vehicles now firmly
  established in their respective segments, in 2007 BMW went on to
  present the world’s first Sports Activity Coupe. Unveiled at the
  Frankfurt Motor Show (IAA), the brand-new BMW X6 elevated the typical
  dynamic character of the BMW X models to a new level of intensity. For
  the first time, the intelligent all-wheel-drive system was combined
  with Dynamic Performance Control (DPC), which varies the drive power
  split between the rear wheels when cornering to ensure unrivalled
  agility and stability, even under sudden throttle changes or on
  overrun. In 2009, the BMW Active Hybrid X6 demonstrated a further
  perfect pairing – between BMW xDrive and hybrid propulsion. Meanwhile,
  in the same year, BMW M GmbH added two very special models to its
  range of high-performance sports cars. With an M-tuned BMW xDrive
  system, including Dynamic Performance Control, the BMW X5 M and BMW X6
  M boasted performance that was previously unknown in the
  all-wheel-drive market.</p>
<p>2009 also saw the arrival of a new X model, the BMW X1. For many
  years to come, the BMW X1 was destined to remain the only vehicle of
  its kind in the premium compact segment. Its intelligent BMW xDrive
  all-wheel-drive system, like that of the new BMW X3 (2010), was also
  combinable with Performance Control. This system selectively brakes
  the wheel on the inside of a turn while simultaneously increasing
  engine power, resulting in quick and precise turn-in to corners and
  taking the agile handling of both models to new levels.</p>
<p>
  <strong>BMW xDrive also available for other model series.</strong>
  <br />The steady advance of the BMW X models has been accompanied by
  an increase in the number of xDrive versions offered in the other BMW
  model series too. Designed to improve cornering agility and precision,
  BMW xDrive provides an enhanced driving experience and an optimal
  combination of dynamics and comfort. So it was only a matter of time
  before this intelligent drive technology made its debut in the BMW 7
  Series as well, in 2009. In spring 2012, the first all-wheel-drive
  Coupe and Convertible models were then offered in the sporty BMW 6
  Series. BMW xDrive can also be specified on the current BMW 3 and 5
  Series and, since 2013, on the Convertible, Coupe and Gran Coupe
  models of the new BMW 4 Series.</p>
<p>
  <strong>Driving progress ever forward.</strong>
  <br />BMW took things forward in the premium mid-sized segment with
  the launch of the BMW X4 in 2014. The new Sports Activity Coupe offers
  a unique blend of driving enjoyment, sophisticated style and
  contemporary practicality. It comes with BMW xDrive as standard and is
  available in a wide range of engine versions. In the same year, BMW
  also presented the third generation of the BMW X5, the second
  generation of the BMW X6, and M Sport versions of both models. BMW
  xDrive also made its debut in the new BMW 2 Series Active Tourer. This
  was a debut with a difference, being the first time BMW had combined
  its intelligent all-wheel-drive system with an all-new
  front-wheel-drive format.</p>
<p>With the BMW i8, unveiled in 2014, the BMW Group took a bold new step
  in new directions – which also extended to the all-wheel-drive system.
  This 2+2-seater sports model is powered by a highly advanced plug-in
  hybrid drive system that pairs an internal combustion engine driving
  the rear wheels with a high-performance electric motor driving the
  front wheels.</p>
<p>
  <strong>Focused on the future: BMW xDrive meets BMW eDrive.</strong>
  <br />BMW’s latest all-wheel-drive models bring technology advances
  that are firmly focused on the future of mobility. The BMW i8 was
  followed by the international launch of the first production plug-in
  hybrid model from the BMW core brand: the BMW X5 xDrive40e. Thanks to
  full-time BMW xDrive all-wheel-drive and eDrive BMW EfficientDynamics
  technology, this Sports Activity Vehicle mates thrilling and
  effortless sporty performance with outstanding efficiency. Intelligent
  hybrid power management synchronises the operation of the internal
  combustion engine and the electric motor to maximise efficiency at all
  times, while also responding perfectly to the driver’s demands. The
  drive from the two power units is transferred to the road via the
  full-time BMW xDrive intelligent all-wheel-drive system.</p>
<p>
  <strong>BMW 7 Series: Integral Active Steering combinable with BMW xDrive.</strong>
  <br />In September 2015, the sixth generation of the BMW 7 Series
  makes its world debut at the Frankfurt Motor Show (IAA). This high-end
  BMW luxury model pioneers groundbreaking innovations on all fronts,
  and will be available with BMW xDrive from its market launch in
  October. The new luxury sedan will also be the first model to allow
  intelligent all-wheel-drive to be combined with Integral Active
  Steering – that is to say with passively steering rear wheels.</p>
<p> </p>
<p>Please find attached the complete press kit for download.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[X5,Research &amp; Development,Press Kit,X3,5 Series,Corporate Heritage,X6,Heritage,Drive Technologies,1 Series,BMW,X1,Touring,X5 M,BMW M,F15,3 Series,4 Series,F16,E89 LCI,F48,F25 LCI,F26,F25,E83N,E83,E83 LCI,E72,E71 LCI,E71,E84 LCI,E84,E70 LCI,E70,E53,Chassis &amp; Suspension,2 Series,6 Series,7 Series,X4,M2,F11 LCI,F85,Product]]></category>
            <pubDate>Thu, 14 Jan 2016 00:01:00 +0100</pubDate>
            <pp:lastModified>Thu, 14 Jan 2016 00:01:00 +0000</pp:lastModified>
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                        <title>30 years of BMW all-wheel drive:From the BMW 325i “Allrad” to the BMW X5 xDrive40e.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/30-years-of-bmw-all-wheel-drivefrom-the-bmw-325i-allrad-to-the-bmw-x5-xdrive40e-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/30-years-of-bmw-all-wheel-drivefrom-the-bmw-325i-allrad-to-the-bmw-x5-xdrive40e-en-ae/</guid><pp:caseid>813159</pp:caseid><pp:summary><![CDATA[BMW, one of the world’s most successful premium carmakers, also boasts an excellent position in the all-wheel-drive market, a segment it first entered 30 years ago. Around one in three BMW cars sold around the world is now equipped with the intelligent BMW xDrive all-wheel-drive system.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW, one of the world’s most successful premium carmakers, also
  boasts an excellent position in the all-wheel-drive market, a segment
  it first entered 30 years ago. Around one in three BMW cars sold
  around the world is now equipped with the intelligent BMW xDrive
  all-wheel-drive system. BMW’s success in this segment has been driven
  not only by the ever-popular BMW X models but also by all-wheel-drive
  models based on the other model series, from the BMW 1 Series to the
  BMW 7 Series. Across these model series, a large choice of AWD models
  is offered in a wide range of engine versions. At the same time, BMW
  continues to refine this technology and take it in new directions. By
  offering BMW xDrive in combination with a hybrid drive and with a
  front-wheel-drive platform, the company has repeatedly demonstrated
  its proficiency in the all-wheel-drive field, proficiency that will
  secure BMW’s position at the forefront of this sector well into the
  future. Today, BMW offers more than 110 models – of either
  transmission type – with BMW xDrive in 12 different model series, as
  well as the plug-in hybrid BMW i8 sports car and the compact BMW 225xe
  with electrified all-wheel drive.</p>
<p>
  <span>
    <strong>The focus from day one: traction and dynamics.</strong></span>
  <span>
    <br /></span>BMW’s first foray into the all-wheel-drive market came
  with the unveiling of the BMW 325i “Allrad” at the Frankfurt Motor
  Show (IAA) in 1985. From the outside, the newcomer didn’t immediately
  reveal its inner qualities, so its performance when the journalists
  took it out on the test track was even more of an eye-opener. This
  very first BMW all-wheel-drive system not only improved traction away
  from surfaced roads and in adverse weather conditions, but also made
  for more dynamic handling through corners. “The new BMW is the new
  champion when it comes to handling,” was the verdict of the testers
  from German car magazine Auto Zeitung not long after the first unveiling.</p>
<p>Today, the intelligent BMW xDrive all-wheel-drive system takes
  typical BMW driving dynamics to new levels. The current generation of
  this system is controlled by the Integrated Chassis Management (ICM)
  system, which ensures that xDrive always responds appropriately at the
  earliest possible moment, based on reliable sensing and monitoring of
  the current driving situation. The interventions may be performed
  either entirely by BMW xDrive, or by xDrive in combination with
  Dynamic Stability Control (DSC) or Dynamic Performance Control (DPC).
  The resulting fast and precise control of drive power distribution
  ensures typical BMW handling characteristics even under extremely
  dynamic cornering.</p>
<p>The all-wheel-drive system is biased towards the typical BMW
  rear-wheel-drive characteristics. That is to say, on the
  all-wheel-drive models a greater share of the drive power is sent to
  the rear wheels, even under normal driving conditions. This maintains
  the typical BMW precise steering response, with virtually no torque
  steer. For crisp turn-in and high tracking stability, the
  latest-generation BMW xDrive system starts increasing the amount of
  power sent to the rear wheels as soon as the vehicle enters a corner,
  further enhancing the driving pleasure for which BMW is a byword.</p>
<p>
  <span>
    <strong>BMW all-wheel-drive technology: continuous evolution since 1985.</strong></span>
  <br />The full-time all-wheel-drive system featured on the BMW 325i
  “Allrad” of 1985 split the drive power in a ratio of 37 to 63 per cent
  between the front and rear wheels. In response to wheel speed
  differences, visco locks in the transfer case and rear differential
  were capable of providing a virtually rigid connection between the
  front and rear wheels, in order to improve traction and stability.
  This model’s name was soon changed to BMW 325iX, and from 1988 it was
  offered in a “touring” version as well (lower-case spelling up to and
  including the E46 series).</p>
<p>
  <strong>1991: BMW 525iX.</strong>
  <br />Three years on, BMW introduced an all-wheel-drive model in the
  BMW 5 Series too. For the first time, the power split was now
  electronically controlled. The newly developed system featured
  multi-plate clutches that allowed the default 36:64 front-to-rear
  power split to be varied seamlessly and automatically in line with
  driving conditions. Initially a hydraulically controlled multi-plate
  clutch was used at the rear axle, but this was later replaced by
  electronically controlled selective braking intervention. The system
  monitored the driving situation using wheel speed signals from the
  Anti-lock Braking System, supplemented by further information about
  brake status, engine speed and throttle valve position.</p>
<p>From the outset the all-wheel-drive system of the BMW 525iX was a
  class apart. The electronic control system delivered a very fast and
  precise response, resulting in safe, neutral handling characteristics
  even in difficult driving conditions, such as on wet roads or snow. In
  the BMW 5 Series, too, the first all-wheel-drive models were offered
  in both Sedan and touring versions.</p>
<p>
  <span>
    <strong>1999: The Sports Activity Vehicle (SAV) opens a new chapter.</strong></span>
  <br />In the run-up to the new millennium, a highly innovative vehicle
  concept from BMW made its sensational debut. The BMW X5, the first
  Sports Activity Vehicle (SAV), impressed customers with driving
  dynamics that were unmatched among other all-terrain vehicles of the
  time. The outstanding all-wheel-drive system played a big part in
  this. A planetary gear system split the drive power in a ratio of
  38:62 per cent between the front and rear wheels, while electronic
  control systems such as DSC (Dynamic Stability Control), ADB-X
  (Automatic Differential Brake) and HDC (Hill Descent Control) ensured
  the new BMW X5 was both sporty on the road and equipped to handle
  challenging conditions off the beaten track.</p>
<p>In the years following the successful launch of the SAV concept,
  there was no let-up in the fast pace of all-wheel-drive development at
  BMW. The next year, 2000, a model-specific version of the BMW X5’s
  all-wheel drive technology became available for the fourth generation
  of the BMW 3 Series.</p>
<p>
  <span>
    <strong>2003: BMW xDrive makes its debut in the BMW X3 and BMW X5.</strong></span>
  <br />Four years on from the debut of the BMW X5 in 1999, BMW kept up
  the momentum by launching the SAV concept in a further vehicle
  segment. The new BMW X3 was more compact than the BMW X5 and offered
  even more agile handling. It set new benchmarks and remained the only
  premium model in its class for years to come.</p>
<p>The newly developed BMW xDrive all-wheel-drive system, which was
  introduced in the same year in both the BMW X3 and the BMW X5, soon
  extended BMW’s lead in the AWD segment. Based on an extremely
  fast-acting electronic multi-plate clutch in the transfer case, xDrive
  worked in tandem with the Dynamic Stability Control system (DSC) to
  continuously adapt the drive power split to the current driving
  situation. In addition to wheel speed, for the first time the
  electronic control system also took into account Dynamic Stability
  Control data, for example about steering angle, accelerator position
  and lateral acceleration. This is what makes BMW xDrive the world’s
  first, and still only, “intelligent” all-wheel-drive system. Unlike
  conventional all-wheel-drive systems, which only react when at least
  one wheel is already spinning, xDrive is able to detect a risk of
  oversteer or understeer at the very first signs, and proactively
  corrects this by redirecting the flow of drive power.</p>
<p>In the years that followed, the BMW xDrive intelligent
  all-wheel-drive system was fitted not only on the X models but also on
  the xDrive versions of the BMW 3 and 5 Series Sedan and Touring
  models. By the time the second generation of the BMW X3 was introduced
  in 2010, more than 600,000 units of this series had already been sold
  worldwide. A little earlier, sales of the BMW X5 – which entered its
  second generation in 2006 – had topped the one million mark.</p>
<p>
  <strong>2008: SAC with Dynamic Performance Control and hybrid
  drive</strong>. <br />With the two Sports Activity Vehicles now firmly
  established in their respective segments, in 2007 BMW went on to
  present the world’s first Sports Activity Coupe. Unveiled at the
  Frankfurt Motor Show (IAA), the brand-new BMW X6 elevated the typical
  dynamic character of the BMW X models to a new level of intensity. For
  the first time, the intelligent all-wheel-drive system was combined
  with Dynamic Performance Control (DPC), which varies the drive power
  split between the rear wheels when cornering to ensure unrivalled
  agility and stability, even under sudden throttle changes or on
  overrun. In 2009, the BMW Active Hybrid X6 demonstrated a further
  perfect pairing – between BMW xDrive and hybrid propulsion. Meanwhile,
  in the same year, BMW M GmbH added two very special models to its
  range of high-performance sports cars. With an M-tuned BMW xDrive
  system, including Dynamic Performance Control, the BMW X5 M and BMW X6
  M boasted performance that was previously unknown in the
  all-wheel-drive market.</p>
<p>2009 also saw the arrival of a new X model, the BMW X1. For many
  years to come, the BMW X1 was destined to remain the only vehicle of
  its kind in the premium compact segment. Its intelligent BMW xDrive
  all-wheel-drive system, like that of the new BMW X3 (2010), was also
  combinable with Performance Control. This system selectively brakes
  the wheel on the inside of a turn while simultaneously increasing
  engine power, resulting in quick and precise turn-in to corners and
  taking the agile handling of both models to new levels.</p>
<p>
  <strong>BMW xDrive also available for other model series.</strong>
  <br />The steady advance of the BMW X models has been accompanied by
  an increase in the number of xDrive versions offered in the other BMW
  model series too. Designed to improve cornering agility and precision,
  BMW xDrive provides an enhanced driving experience and an optimal
  combination of dynamics and comfort. So it was only a matter of time
  before this intelligent drive technology made its debut in the BMW 7
  Series as well, in 2009. In spring 2012, the first all-wheel-drive
  Coupe and Convertible models were then offered in the sporty BMW 6
  Series. BMW xDrive can also be specified on the current BMW 3 and 5
  Series and, since 2013, on the Convertible, Coupe and Gran Coupe
  models of the new BMW 4 Series.</p>
<p>
  <strong>Driving progress ever forward.</strong>
  <br />BMW took things forward in the premium mid-sized segment with
  the launch of the BMW X4 in 2014. The new Sports Activity Coupe offers
  a unique blend of driving enjoyment, sophisticated style and
  contemporary practicality. It comes with BMW xDrive as standard and is
  available in a wide range of engine versions. In the same year, BMW
  also presented the third generation of the BMW X5, the second
  generation of the BMW X6, and M Sport versions of both models. BMW
  xDrive also made its debut in the new BMW 2 Series Active Tourer. This
  was a debut with a difference, being the first time BMW had combined
  its intelligent all-wheel-drive system with an all-new
  front-wheel-drive format.</p>
<p>With the BMW i8, unveiled in 2014, the BMW Group took a bold new step
  in new directions – which also extended to the all-wheel-drive system.
  This 2+2-seater sports model is powered by a highly advanced plug-in
  hybrid drive system that pairs an internal combustion engine driving
  the rear wheels with a high-performance electric motor driving the
  front wheels.</p>
<p>
  <strong>Focused on the future: BMW xDrive meets BMW eDrive.</strong>
  <br />BMW’s latest all-wheel-drive models bring technology advances
  that are firmly focused on the future of mobility. The BMW i8 was
  followed by the international launch of the first production plug-in
  hybrid model from the BMW core brand: the BMW X5 xDrive40e. Thanks to
  full-time BMW xDrive all-wheel-drive and eDrive BMW EfficientDynamics
  technology, this Sports Activity Vehicle mates thrilling and
  effortless sporty performance with outstanding efficiency. Intelligent
  hybrid power management synchronises the operation of the internal
  combustion engine and the electric motor to maximise efficiency at all
  times, while also responding perfectly to the driver’s demands. The
  drive from the two power units is transferred to the road via the
  full-time BMW xDrive intelligent all-wheel-drive system.</p>
<p>
  <strong>BMW 7 Series: Integral Active Steering combinable with BMW xDrive.</strong>
  <br />In September 2015, the sixth generation of the BMW 7 Series
  makes its world debut at the Frankfurt Motor Show (IAA). This high-end
  BMW luxury model pioneers groundbreaking innovations on all fronts,
  and will be available with BMW xDrive from its market launch in
  October. The new luxury sedan will also be the first model to allow
  intelligent all-wheel-drive to be combined with Integral Active
  Steering – that is to say with passively steering rear wheels.</p>
<p> </p>
<p>Please find attached the complete press kit for download.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[X5,Research &amp; Development,Press Kit,X3,5 Series,X6,Drive Technologies,1 Series,BMW,X1,F15,3 Series,4 Series,F16,E89 LCI,F48,F25 LCI,F26,F25,E83N,E83,E83 LCI,E72,E71 LCI,E71,E84 LCI,E84,E70 LCI,E70,E53,Chassis &amp; Suspension,2 Series,6 Series,7 Series,X4,Product]]></category>
            <pubDate>Fri, 16 Oct 2015 12:07:00 +0200</pubDate>
            <pp:lastModified>Fri, 16 Oct 2015 12:07:00 +0000</pp:lastModified>
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                        <title>BMW Group overall winner at the Engine of the Year Awards 2015. As well as being declared overall winner, the BMW Group picked up three class wins in the world’s leading engine competition.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-overall-winner-at-the-engine-of-the-year-awards-2015-as-well-as-being-declared-overall-winner-the-bmw-group-picked-up-three-class-wins-in-the-worlds-leading-engine-competition-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-overall-winner-at-the-engine-of-the-year-awards-2015-as-well-as-being-declared-overall-winner-the-bmw-group-picked-up-three-class-wins-in-the-worlds-leading-engine-competition-en-ae/</guid><pp:caseid>813201</pp:caseid><pp:summary><![CDATA[Munich / Stuttgart. Four wins in the latest International Engine of the Year Awards plainly demonstrate the BMW Group’s engine-building prowess. The drive unit in the BMW i8 earned two class wins as well as being declared overall winner, with a further class win being garnered by the engine of the BMW M3 and BMW M4.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Munich / Stuttgart. Four wins in the latest International Engine of
  the Year Awards plainly demonstrate the BMW Group’s engine-building
  prowess. The drive unit in the BMW i8 earned two class wins as well as
  being declared overall winner, with a further class win being garnered
  by the engine of the BMW M3 and BMW M4.</p>
<p> </p>
<p>The BMW i8 unit was voted class winner for its BMW TwinPower Turbo
  three-cylinder petrol engine, while the overall drive unit of the BMW
  i8 claimed a further class win as the best “new engine”. Its
  combination of electric motor and petrol engine also earned it overall
  victory. In the 2.5 to 3.0-litre displacement category, the M
  TwinPower Turbo six-cylinder in-line petrol engine of the BMW M3 and
  BMW M4 came out on top.</p>
<p> </p>
<p>This fourfold success for the BMW Group at the International Engine
  of the Year Awards 2015 furnishes further evidence of the performance
  potential of the Efficient Dynamics technology package, which since
  2007 has enabled a continuous enhancement of driving pleasure while at
  the same time cutting fuel consumption and emissions.</p>
<p> </p>
<p>The International Engine of the Year Awards were launched in 1999,
  since when 66 class and overall wins have gone to engines developed
  for BMW models. Each year an expert panel of judges, this time
  comprising 65 motoring journalists from 31 countries, selects the best
  engines in numerous categories. The prize-winners were presented with
  their awards on Wednesday, 17 June 2015, against the backdrop of the
  Engine Expo trade fair in Stuttgart.</p>
<p> </p>
<p> The three-cylinder combustion engine in the BMW i8 develops
  170 kW/231 hp and drives the rear wheels, while the 96 kW/131 hp
  electric motor draws its energy from a lithium-ion battery, which can
  be charged from a conventional domestic power socket, and sends its
  power to the front axle. This bespoke plug-in hybrid system, developed
  and produced by the BMW Group, enables a range of up to 37 kilometres
  (23 miles) in the EU test cycle and a top speed of 120 km/h (75 mph)
  on electric power alone, coupled with a “glued-to-the-road” all-wheel
  driving experience headlined by powerful acceleration and a
  dynamically-biased distribution of power through keenly taken corners.
  The more powerful of the two sources drives the rear wheels and uses
  the electric boost from the hybrid system to deliver hallmark BMW
  driving pleasure while at the same time offering ground breaking
  levels of efficiency. The sprint from 0 to 100 km/h (62 mph) takes
  just 4.4 seconds, yet combined fuel consumption – as calculated in the
  EU test cycle for plug-in hybrid vehicles – stands at 2.1 litres per
  100 kilometres (approx. 135 mpg imp) plus 11.9 kWh of electricity.
  This equates to CO2 emissions of 49 grams per kilometre.</p>
<p> </p>
<p>The M TwinPower Turbo six-in-line petrol engine in the BMW M3 and BMW
  M4 is exceptionally high-revving for a turbocharged engine, resulting
  in linear power delivery over a wide engine speed range and a unique
  engine note. M TwinPower Turbo technology ensures that peak torque is
  on tap over a broad rpm range. A further hallmark of this engine is
  its outstanding efficiency.</p>
<p> </p>
<p>Further information on official fuel consumption figures, specific
  CO2 emission values and the electric power consumption of new
  passenger cars is included in the following guideline: “Leitfaden über
  Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer
  Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
  electric power consumption of new passenger cars), which can be
  obtained from all dealerships, from the Deutsche Automobil Treuhand
  GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and
  at
  http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
  LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Research &amp; Development,Efficient Dynamics,BMW]]></category>
            <pubDate>Wed, 17 Jun 2015 16:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 17 Jun 2015 16:00:00 +0000</pp:lastModified>
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                        <title>BMW M4 Concept Iconic Lights – bright ideas for enhanced driving pleasure.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m4-concept-iconic-lights---bright-ideas-for-enhanced-driving-pleasure-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m4-concept-iconic-lights---bright-ideas-for-enhanced-driving-pleasure-en-ae/</guid><pp:caseid>813187</pp:caseid><pp:summary><![CDATA[At the Consumer Electronics Show (CES ) 2015 in Las Vegas, BMW is providing further evidence that it is a world leader in the development of Laserlight. Having already supplied its first models with Laserlight to customers, it is now presenting further laser functions for vehicles of the future. Laserlight is now able to offer its impressively long beam range of up to 600 metres in combination with the BMW Selective Beam function (anti-dazzle High-Beam Assistant). At CES, BMW is unveiling ways in which Laserlight, extensively integrated with assistance systems and vehicle sensors, can be used to implement new intelligent lighting functions for enhanced safety and comfort. For example, it can work with the navigation system to illuminate corners well in advance, while a laser-based Dynamic Light Spot can provide early warning of people or animals at night from a distance of up to 100 metres.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Las Vegas.</strong> At the Consumer Electronics Show
  (CES ) 2015 in Las Vegas, BMW is providing further evidence that it is
  a world leader in the development of Laserlight. Having already
  supplied its first models with Laserlight to customers, it is now
  presenting further laser functions for vehicles of the future.
  Laserlight is now able to offer its impressively long beam range of up
  to 600 metres in combination with the BMW Selective Beam function
  (anti-dazzle High-Beam Assistant). At CES, BMW is unveiling ways in
  which Laserlight, extensively integrated with assistance systems and
  vehicle sensors, can be used to implement new intelligent lighting
  functions for enhanced safety and comfort. For example, it can work
  with the navigation system to illuminate corners well in advance,
  while a laser-based Dynamic Light Spot can provide early warning of
  people or animals at night from a distance of up to 100 metres.</p>
<p> </p>
<p>
  <strong>New lighting technology opens up design scope.</strong>
  <br />The BMW M4 Concept Iconic Lights model, with exterior paintwork
  in Cool White metallic, features a new interpretation of the typical
  BMW twin round headlights. On the move, the laser technology can be
  identified by the fine blue strips inside the lights. Meanwhile, the
  rear light clusters of the BMW M4 Concept Iconic Lights model are
  based on OLEDs (organic light-emitting diodes), which produce light
  from wafer-thin semiconducting layers of organic material. For the
  first time, both the tail lights and rear direction indicators feature
  OLED technology. The illuminated surfaces are positioned to produce a
  three-dimensional effect. OLEDs also take up less room on account of
  their thin size.</p>
<p> </p>
<p>
  <span>
    <strong>
      <span>Shining example of innovative technology: anti-dazzle
        Laserlight and laser projection</span></strong></span>.<br />BMW
  Laserlight sets new standards in terms of beam range and brightness.
  Inside the laser headlights, the “coherent” monochromatic blue laser
  light is converted into harmless white light. A special optical system
  directs the rays from the high-performance diodes onto a phosphor
  plate inside the light, which converts the beam into a very bright
  white light that is similar to natural daylight and pleasant to the
  eye. Despite consuming 30 percent less energy, the parallel light beam
  is ten times more intense than that produced by halogen, xenon or LED
  light sources. BMW Laserlight also has a beam range of up to 600
  metres, more than twice that of conventional headlights, for increased
  safety in the dark. The camera-based BMW Selective Beam system, which
  is controlled by dynamic actuators, prevents oncoming or preceding
  vehicles being dazzled and allows the laser high beam to be left on at
  all times.</p>
<p> </p>
<p>
  <strong>Enhanced safety through connectivity.</strong>
  <br />Extensive integration of the innovative Laserlight with other
  vehicle systems allows a variety of intelligent lighting functions to
  be implemented. Integration with the navigation system, for example,
  allows the proactive Adaptive Headlight control system to illuminate
  corners even before the steering wheel is turned. Laserlight also adds
  a new dimension to the Night Vision system’s Dynamic Light Spot
  function. In pitch-dark conditions, people and animals can be detected
  from a distance of up to 100 metres, by infrared camera, and
  “spotlighted” by the laser-based Dynamic Light Spot. This is a longer
  range than that of any other system. Also, if the vehicle detects
  reduced clear road width ahead, the laser headlights can be used to
  provide “narrow clearance” lighting. A laser projection function
  indicates the exact width of the vehicle in relation to the road to
  allow safe passage through the narrow space. BMW M4 Concept Iconic
  Lights also showcases a further “visionary” system: “High Power Laser”
  diodes. This system projects driver information directly onto the road
  in front of the vehicle, allowing drivers to concentrate optimally on
  the traffic even in pitch darkness.</p>
<p> </p>
<p>
  <span>
    <strong>
      <span>OLED rear light cluster with three-dimensional effect.</span></strong>
    <span>
      <br /></span></span>Organic light-emitting diodes – OLEDs – are an
  innovative, efficient, sustainable light source that form the basis
  for the BMW Organic Light system. OLEDs have a low power consumption,
  which helps to further reduce vehicle CO2 emissions. Another
  sustainable feature of this technology is the fact that no expensive
  rare earth metals are required in the production process. Unlike
  ordinary LEDs, which are a point light source, OLEDs produce light
  uniformly over their entire surface. The OLED elements are very thin,
  with a thickness of just 1.4 millimetres. Also, the individual modules
  can be activated separately, generating new possibilities for creating
  different lighting effects at the rear light clusters.</p>
<p> </p>
<p>
  <span>
    <strong>
      <span>Different lighting effects in different driving modes.</span></strong>
    <span>
      <br /></span></span>In the past, rigorous legal requirements
  regulating the brightness of vehicle lighting have limited the number
  of lighting functions that it was possible to implement with OLED
  technology. On the BMW M4 Concept Iconic Lights model, BMW Organic
  Light is used in the tail lights and rear direction indicators. By
  activating the OLED segments individually, it is possible to create
  different rear lighting effects in different driving modes. Whereas
  normally the L-shape is wide and uniformly illuminated, in Sport mode
  a different-shaped light pattern can be used by activating only some
  of the OLED segments. The rear light then appears as a narrow, focused
  and sharply defined “strip” of light.</p>
<p> </p>
<p>
  <span>
    <strong>
      <span>New technologies create new design options.</span></strong></span>
  <br />Lighting is an important design element in modern vehicles. From
  the front, all vehicles of the BMW core brand are instantly
  identifiable by the combination of their twin round headlights and the
  hallmark kidney grille. At night, the four glowing corona rings form a
  distinctive signature. <br />The BMW M4 Concept Iconic Lights model
  presents a new interpretation of the twin circular headlight theme.
  The headlights feature laser technology which is attractively
  highlighted by fine blue LED strips when the vehicle is on the move.
  Thanks to the new laser technology it was also possible to give the
  headlights a flat and sharply sculpted design.</p>
<p>The L-shaped rear light clusters are just as distinctive in terms of
  styling as the front lights. The “L” shape is a typical design
  hallmark that accentuates the width of the rear and gives the vehicle
  a striking and powerful look that always stands out from the crowd,
  whether at night or during the daytime. On current models, LED-powered
  light strips and other light elements emphasise the L-shape at night
  and make the brand identity more easily recognisable in the dark. BMW
  first presented a rear light cluster with OLED elements on the BMW
  Vision Future Luxury concept model, which made its world debut in
  Beijing in April 2014. BMW M4 Concept Iconic Lights displays its own
  version of this design. Its M-style OLED rear light cluster marks a
  new evolution of the typical BMW L-shaped lighting design which, with
  the BMW 7 Series launch, was reinforced with a distinctive “glowing”
  effect. OLED technology makes it possible to create a new, more
  three-dimensional and at the same time very sharply defined appearance.</p>
<p>BMW M GmbH will be launching a production model featuring OLED
  technology in the near future.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Research &amp; Development,Light, Sight]]></category>
            <pubDate>Tue, 06 Jan 2015 10:00:00 +0100</pubDate>
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                        <title>Two reasons for the BMW Group to celebrate in the 2013 Engine of the Year Awards.Class victories for the 2.0-litre engine with BMW TwinPower Turbo technology and the 1.6-litre unit in the MINI Cooper S.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/two-reasons-for-the-bmw-group-to-celebrate-in-the-2013-engine-of-the-year-awardsclass-victories-for-the-20-litre-engine-with-bmw-twinpower-turbo-technology-and-the-16-litre-unit-in-the-mini-cooper-s-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/two-reasons-for-the-bmw-group-to-celebrate-in-the-2013-engine-of-the-year-awardsclass-victories-for-the-20-litre-engine-with-bmw-twinpower-turbo-technology-and-the-16-litre-unit-in-the-mini-cooper-s-en-ae/</guid><pp:caseid>813140</pp:caseid><pp:summary><![CDATA[Munich / Stuttgart. The BMW Group has extended its run of success in the International Engine of the Year Awards by recording two more class wins. The company’s latest distinctions in the globally renowned competition came courtesy of two drive units which bring sporty performance characteristics to current BMW and MINI vehicles in particularly efficient style. In a repeat of last year, the 2.0-litre four-cylinder engine with BMW TwinPower Turbo technology fitted in models including the BMW 1 Series, BMW 3 Series and BMW 5 Series finished top of its displacement category. And the 1.6-litre four-cylinder MINI TwinPower Turbo engine from the MINI Cooper S went one better, celebrating its seventh class win in a row. The Engine of the Year Awards were presented on 5 June 2013 at the Engine Expo fair in Stuttgart.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich / Stuttgart. </strong>The BMW Group has extended its
  run of success in the International Engine of the Year Awards by
  recording two more class wins. The company’s latest distinctions in
  the globally renowned competition came courtesy of two drive units
  which bring sporty performance characteristics to current BMW and MINI
  vehicles in particularly efficient style. In a repeat of last year,
  the 2.0-litre four-cylinder engine with BMW TwinPower Turbo technology
  fitted in models including the BMW 1 Series, BMW 3 Series and BMW 5
  Series finished top of its displacement category. And the 1.6-litre
  four-cylinder MINI TwinPower Turbo engine from the MINI Cooper S went
  one better, celebrating its seventh class win in a row. The Engine of
  the Year Awards were presented on 5 June 2013 at the Engine Expo fair
  in Stuttgart.</p>
<p>Instantaneous power delivery and a level of efficiency unmatched by
  any rival were the cornerstones of the BMW Group’s successful showing
  in the Engine of the Year Awards. The winners in each category and
  overall are decided by an international jury, made up this year of 84
  motoring journalists from 35 countries. The company’s success in two
  categories of the International Engine of the Year Awards represents
  further evidence of its globally recognised development expertise in
  the area of drive system technology. Since 1999, the BMW Group has
  racked up over 60 class and overall wins in the competition.</p>
<p>BMW TwinPower Turbo technology once again provided the key to success
  in the 1.8 – 2.0-litre displacement class. In the winning BMW
  four-cylinder engine this package of technology comprises a
  twin-scroll turbocharger, High Precision Direct Injection and BMW
  Valvetronic fully variable valve control. The 180 kW/245 hp version of
  the engine is used to power the BMW 328i, BMW 528i, BMW Z4 sDrive28i,
  BMW X3 xDrive28i and BMW X1 xDrive28i.</p>
<p>The other class conqueror in the BMW Group’s engine line-up also won
  over the Engine of the Year Awards jury – for the seventh consecutive
  year – with its impressive balance of sports performance and economy.
  The 1.6-litre four-cylinder MINI TwinPower Turbo unit, again the
  dominant force in the 1.4 – 1.8-litre category, boasts twin-scroll
  turbocharging with an overboost function, direct petrol injection and
  valve control based on the Valvetronic system. Its maximum output of
  135 kW/184 hp enables the MINI Cooper S to accelerate from 0 –
  100 km/h (62 mph) in 7.0 seconds and deliver average fuel consumption
  in the EU test cycle of 5.8 litres per 100 kilometres (48.7 mpg imp).
  This highly efficient drive unit is now also available for the MINI
  Cooper S Countryman and MINI Cooper S Paceman, where it can be
  combined with the ALL4 all-wheel-drive system.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,Efficient Dynamics,Awards]]></category>
            <pubDate>Wed, 05 Jun 2013 15:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 05 Jun 2013 15:00:00 +0000</pp:lastModified>
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                        <title>BMW Forschung und Technik GmbH &amp; EURECOM. Intelligent information and communication technologies for future vehicles.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-forschung-und-technik-gmbh--eurecom-intelligent-information-and-communication-technologies-for-future-vehicles-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-forschung-und-technik-gmbh--eurecom-intelligent-information-and-communication-technologies-for-future-vehicles-en-ae/</guid><pp:caseid>813125</pp:caseid><pp:summary><![CDATA[Sophia Antipolis, France. Cooperation between business and science is beneficial to both sides. Companies are seeking new ideas from young academics and can recruit them more easily at the start of their professional careers. On the other side, students and postgraduates can gain experience in the field and establish contacts with potential employers. Since 2006, the BMW Forschung  und Technik GmbH has been collaborating with the institute EURECOM on the fast and efficient development of intelligent information and communication technologies for use in the automotive sectors.

Operating since 1991, this institute is headquartered in the high tech location of Sophia Antipolis, near Nice in the south of France. With the objective of integrating intelligent information and communication technologies quickly and efficiently in the car of the future, BMW Forschung und Technik GmbH and EURECOM join forces on interdisciplinary teams as soon as new developments emerge in networking technologies, broadband wireless networks, mobility, and security – true to the conviction that vehicle IT is the enabler for innovative functions that customers value in their cars, e.g. for entertainment or driver assistance systems.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Please find attached the press release <strong>BMW Forschung und
    Technik GmbH & EURECOM - </strong>Intelligent information and
  communication technologies for future vehicles.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development]]></category>
            <pubDate>Thu, 10 May 2012 14:23:00 +0200</pubDate>
            <pp:lastModified>Thu, 10 May 2012 14:23:00 +0000</pp:lastModified>
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                        <title>Change at the top of BMW Forschung und Technik GmbH.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/change-at-the-top-of-bmw-forschung-und-technik-gmbh/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/change-at-the-top-of-bmw-forschung-und-technik-gmbh/</guid><pp:caseid>813028</pp:caseid><pp:summary><![CDATA[Professor Raymond Freymann hands over the reins for the executive management of the BMW Group’s think tank to Dr. Christoph Grote on 1 November.]]></pp:summary><description><![CDATA[<div class="imported-article">
<p>
	<strong>Munich.</strong>
	After eight successful years as CEO of BMW
	Forschung und Technik GmbH Professor Raymond Freymann is handing over
	the reins of executive management to Dr. Christoph Grote on 1
	November. Raymond Freymann is embarking on a well-earned retirement
	after 25 years with the company.

</p>
<p> </p>
<p>“During my time at BMW Forschung und Technik GmbH, I have
  experienced the most exciting and important moments in my professional
  career. During these eight years, we have developed a plethora of
  innovations and put them on the road. You can only do something like
  that with a large number of creative minds.” (Raymond Freymann)
</p>
<p> </p>
<p>His successor Dr. Christoph Grote has managed the development
  portfolio for strategy and innovations at the BMW Group.
</p>
<p> </p>
<p>“BMW Forschung und Technik GmbH provides us with a unique
  world-class centre of competence that enables us to develop innovative
  technologies for the individual mobility of the future. I am proud to
  be part of this innovative team and privileged to be able to play a
  proactive role in helping to create future technologies for our
  appealing products.”“ (Christoph Grote)
</p>
<p> </p>
<p>
	<strong>25 years of flair for innovations.</strong>
</p>
<p>Raymond Freymann was born in Luxembourg in 1952. He decided to study
  mechanical engineering and majored in aero-engineering at Braunschweig
  Technical University. He obtained a doctorate in 1981 after carrying
  out research at the Institute for Aeroelastics at the German Centre
  for Aerospace in Göttingen. After a period of research at the
  Flight Dynamics Laboratory of the Wright-Patterson Air Force Base in
  Dayton (Ohio), USA, Freymann turned to cars and joined BMW in 1986.
</p>
<p> </p>
<p>His first position involved heading the Department of Acoustics and
  Structural Dynamics. This was followed by the Central Department for
  Vehicle Physics covering the areas of acoustics, vibration comfort,
  aerodynamics and heat engineering, and subsequently the Central
  Department for Vehicle Research. In 2000, he completed his
  habilitation thesis in structural dynamics with the Chair of Applied
  Dynamics at Munich Technical University and he has held the post of
  honorary professor there since 2002. During his time at BMW, Freymann
  has completed 130 technical publications, given more than 300 lectures
  at conferences and other events, and registered 30 national and
  international patents.
</p>
<p> </p>
<p>From 2003 to 2011, Freymann headed BMW Forschung und Technik GmbH and
  was responsible for all research activities at the BMW Group.
</p>
<p> </p>
<p>
	<strong>A new start.</strong>
</p>
<p>Dr. Christoph Grote, born in 1967, is a physicist. After completing
  his degree at Ruprecht Karl University Heidelberg he obtained a
  doctorate in theoretical physics at the University of Cambridge after
  carrying out research into stochastic theories of glass transition. He
  launched his professional career at BMW in 1997 as an advisor in
  in-house consulting for development. From 1999, he was responsible for
  a wide range of specialist areas: configuration management, light
  engineering, air-conditioning, physical onboard power supply,
  batteries, fuel cells and the cockpit. From 2004, he headed the highly
  innovative Central Department for Information and Communication
  Systems before he took over management of Strategy and Innovations in
  the development portfolio of the BMW Group in 2009.
</p>
<p> </p>
<p>“During my professional career, I have been able to gain a wide
  range of specialist and entrepreneurial experience. I have also been
  able to combine two very different areas of science – automotive
  and information technology – to develop innovative products. One
  of my future objectives in BMW Forschung und Technik GmbH will be to
  enable other innovative companies to make a contribution to premium
  mobility of the future.” (Christoph Grote) 
</p>
<p> </p>
<p>
	<strong>BMW Forschung und Technik GmbH – the Think Tank of the
    BMW Group.
	</strong>
</p>
<p>The BMW Group owes its status as the world’s most successful
  manufacturer of premium automobiles to outstanding development
  expertise in all areas relevant to driving pleasure, sustainability
  and safety. The foundations for this success have been created at BMW
  Technik GmbH over the past quarter of a century. The researchers
  working in this think tank develop technologies and concepts for
  individual mobility of the future. The subsidiary company set up 25
  years ago provides the BMW Group today with a unique and world-class
  centre of competence that secures and expands its technology
  leadership as a source of innovations.
</p>
<p> </p>
<p>Since 2003, the wholly owned subsidiary company
	<em>of the BMW
    Group
	</em>has been responsible for universal research activities
  carried   out within a wide range of areas such as intelligent energy
  management   and alternative drives, driver assistance systems and
  active safety,   man-machine interface and IT architecture, and
  communication   technology. The legal independence as a GmbH empowers
  creative scope   and maximum flexibility. Global access to trends and
  technologies is   ensured by a network of international contacts with
  the BMW Group   Technology Office USA in Mountain View (California),
  the Liaison   Office in Clemson (South Carolina, USA) and stakes in
  the Institute   EURECOM (Sophia Antipolis, France) and the German
  Research Centre for   Artificial Intelligence (DFKI GmbH,   Saarbrücken).
</p>
<p> </p>
<p> 
	<strong>An era comes to an end. The milestones in a
    researcher’s career.
	</strong>
</p>
<p>BMW Group Research and Technology under the leadership of Raymond
  Freymann was defined by ambitious goals and visions in areas such as
  alternative drives and energies, and driver assistance with the
  objective of “Vision Zero”. Their success convinced
  sceptics in the company about the projects advanced by the   researchers.
</p>
<p> </p>
<p>“I was always motivated by the vision of sustainable,
  individual mobility. After all, even if we have one billion cars on
  our planet, the earth should not be impacted by them. My personal
  highlight during my research time here was undoubtedly the
  round-the-world trip with the H2R in 2004.” (Raymond Freymann)
</p>
<p> </p>
<p>The vehicle was propelled by a twelve-cylinder power unit that had
  been developed by BMW Group Research and Technology and manufactured
  at in-house workshops. On the BMW test circuit at Miramas in France,
  this car went on to break nine international records for
  hydrogen-powered engines with a reciprocating engine, attaining a top
  speed of more than 300 km/h.
</p>
<p> </p>
<p>The “Turbosteamer” is a research project which
  specialists at BMW Forschung und Technik GmbH have been working on for
  ten years. The system is intended to make use of waste heat and is
  based on the principle of a steam process. It has demonstrated the
  potential to reduce consumption by up to ten percent when cars are
  driven by customers over long distances. The first generation –
  a maximalist approach – was launched in the public domain in
  2005. The second generation was developed with a clear focus on
  suitability for volume production and is therefore smaller and simpler
  than the first generation. The research team presented this to a
  public audience in August 2011.
</p>
<p> </p>
<p>
	<strong>Autonomous driving – a “crazy” idea becomes
    reality. 
	</strong>
</p>
<p>In 2005, the researchers developed another “crazy” idea.
  A BMW was to maintain an ideal line at high speed on defined race
  tracks using an automated drive mode. The BMW TrackTrainer achieved
  even greater success. The system took a BMW round the North Loop of
  the Nürburgring completely autonomously on 21 October 2009 and
  the Laguna Seca Raceways in California on 25 May 2011. And the BMW
  TrackTrainer is also being used for race-track training at the BMW
  Group driver experience facility.
</p>
<p> </p>
<p>But this was not enough for Freymann. The specialists used the
  platform of the BMW TrackTrainer as they moved to the next stage and
  developed the BMW emergency stop assistant in the
  “SmartSenior” research project. If a driver undergoes a
  health crisis that precipitates an emergency, the system switches to
  autonomous drive mode and carries out a safe emergency stop manoeuvre.
  This in turn forms the basis for the current challenge being addressed
  by the researchers: highly automated driving on the motorway.
</p>
<p> </p>
<p>“My objective to crown my professional career at BMW was to
  make highly automated driving on the motorway a reality. We achieved
  this objective in August 2011 when driving along the A9 from Munich to
  Nuremberg and back. I am very proud of this achievement.”
  (Raymond Freymann)
</p>
<p> </p>
<p>Apart from these selected projects, an average of 70 projects run in
  BMW Group Research and Technology during the course of any one year.
  Christoph Grote and his team are able to look forward to many
  challenging projects over the coming years.
</p>
<div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Research &amp; Development,People]]></category>
            <pubDate>Wed, 02 Nov 2011 13:56:00 +0100</pubDate>
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                        <title>25 Years of BMW (Forschung und) Technik GmbH</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/25-years-of-bmw-forschung-und-technik-gmbh-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/25-years-of-bmw-forschung-und-technik-gmbh-en-ae/</guid><pp:caseid>813071</pp:caseid><pp:summary><![CDATA[Innovative force entails future capability. The BMW Group owes its status as the world’s most successful manufacturer of premium automobiles to an outstanding development concept in all areas relevant to driving pleasure, sustainability and safety. The principles of this pre-eminence have been forged over the last quarter of a century in BMW (Forschung und) Technik GmbH. The researchers operating within the framework of this think tank develop technologies and concepts for individual mobility in tomorrow’s world. The subsidiary was created 25 years ago as BMW Technik GmbH. With this company the BMW Group has a centre of competence that is unique throughout the world. It safeguards and expands technology leadership for BMW by providing a constant stream of innovations.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>1. Source of innovation. 25 years of BMW (Forschung und)
    Technik GmbH. </strong>(summary version)</p>
<p>
  <strong> </strong></p>
<p>
  <strong>2. Making the force of innovation tangible. The
    concept vehicles of BMW Technik GmbH.</strong></p>
<p>BMW Z1:  First project becomes an immediate legend.</p>
<p>BMW Z1 Coupé: The base for the platform concept.</p>
<p>BMW E1: premiere in the sphere of electric vehicles.</p>
<p>BMW Z13: an interior concept that breaks the mould of convention.</p>
<p>BMW Z18: The first off-road roadster.</p>
<p>BMW Z21: fascinating driving fun Just 4/2.</p>
<p>BMW Z22: a masterpiece in mechatronic design.</p>
<p>BMW Z29: driving machine made from Formula 1 materials.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>3. The future of sheer driving pleasure. Efficient
    Dynamics – from research to road.</strong></p>
<p>Fuel-cell hybrid technology for emission-free mobility in city traffic.</p>
<p>BMW has been developing fuel-cell technology since 1997.</p>
<p>APU supplies the on-board power – and also provides drive
  energy for the first time.</p>
<p>Reformer technology: fewer emissions during cold start.</p>
<p>Synthesis gas obtained from liquid fuel is free of residues.</p>
<p>Hybrid concepts: More efficiency, more driving pleasure – right
  from the start.</p>
<p>Development of hybrid technology since the 1990s.</p>
<p>Option for the future, available now owing to intensive research:
  hydrogen as fuel.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>4. More driving pleasure, comfort and safety through
    smart networking. Connected Drive – a dynamic concept
    with fascinating perspectives.</strong></p>
<p>Strategic support in demanding driving situations: the narrow-passage assistant.</p>
<p>Automated driving in hazard situations: the emergency stop assistant.</p>
<p>Optimised vehicle localisation: with the TrackTrainer on the North
  Loop of the Nürburgring.</p>
<p>Independent manoeuvring in very tight spaces: the garage parker.</p>
<p>Networking is the future: vehicle-to-vehicle communication for
  enhanced safety and efficiency.</p>
<p>Research project for innovative control systems: Drive Stick.</p>
<p>From sailing to vehicle: optimised head-up display technology.</p>
<p>Identification and integration of new technologies as a recipe for
  success: BMW ConnectedDrive Services with unique, world-class functionality.</p>
<p>Innovative services for alternative drive concepts.</p>
<p>BMW Key: Additional functions through networking.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Press Kit,Locations,Efficient Dynamics,ConnectedDrive,Mobility of the future]]></category>
            <pubDate>Thu, 25 Mar 2010 16:35:00 +0100</pubDate>
            <pp:lastModified>Thu, 25 Mar 2010 16:35:00 +0000</pp:lastModified>
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                        <title>Shaping the Future. Fascination Innovation - Technology - Motorsport</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/shaping-the-future-fascination-innovation---technology---motorsport/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/shaping-the-future-fascination-innovation---technology---motorsport/</guid><pp:caseid>812895</pp:caseid><pp:summary><![CDATA[The BMW Group is developing new technologies, materials and processes 
in order to further improve the efficiency and ecological balance of its cars, 
whilst naturally maintaining the highest standard of customer benefits.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>1. Preface by Dr. Norbert Reithofer, Board Member BMW AG: Individual<br>Mobility, Dynamic Cars, Responsible Use of Resources - an Inevitable<br>Contradiction in Terms?   4 2. Shaping the Future. Fascination -<br>Innovation - Technology - Motorsport. (Summary)   6 3. Magnesium ? a<br>Material with Great Perspectives. BMW Group Developing the World's First<br>Composite Magnesium/Aluminium Crankcase.   10 4. CFP - another Material<br>with Great Perspectives.   15 5. Formula 1 Technology Cast in One Mould.<br>19 6. Lightweight Technology: Achieving the Right Ecological Balance.<br>23 7. Bringing Together Reality and the Virtual World: Augmented Reality<br>Setting New Horizons.   24 8. Keeping Your Distance the Comfortable Way:<br>ACC Active Cruise Control.   26 9. ACC Stop & Go: Active Cruise<br>Control for the Low Speed Range.   28 10. Talking Cars: Intelligent Cars<br>Exchanging Information by Themselves.   30 11. Efficient Dynamics: Up to<br>1,000 Nm Torque on 15% Less Fuel.   33 12. Miniature Head-Up Display:<br>Innovations in Formula 1 and Sailing.   35 13. BMW Motorsport: A Whole<br>Series of Victories - to the Benefit of Series Production.   37 14. A<br>Heritage of Innovation.   41  1. Individual Mobility, Dynamic Cars,<br>Responsible Use of Resources -  an Inevitable Contradiction in Terms?<br>The automotive industry is facing a huge global challenge:  to reduce<br>fuel consumption and minimise CO2 emissions accordingly.  And<br>lightweight technology plays a key role in this context.   The BMW Group<br>is developing new technologies, materials and processes  in order to<br>further improve the efficiency and ecological balance of its cars,<br>whilst naturally maintaining the highest standard of customer benefits.<br>Following this underlying objective in our development activities, we<br>are able  in the process to acquire valuable development, production and<br>process-related  know-how. Strategic partnerships are of great<br>significance in this context,  allowing us to use the most advanced and<br>latest technologies. And since there  is no such thing as the<br>"ideal" all-round lightweight material, the BMW Group,<br>focusing on process dependability, product quality and economy, is<br>looking for  intelligent combinations of metals and synthetic materials.<br>A good example of this development is the new BMW 5 Series Saloon with<br>its  low-weight aluminium front section, another equally good example is<br>the  roof of the BMW M3 CSL made of carbon-fibre-reinforced plastic. The<br>result in  each case is greater fuel economy and enhanced driving<br>dynamics.  And taking an entirely new approach also in engine<br>construction, we are  introducing the world?s first composite<br>magnesium/aluminium crankcase.  Preserving the individual's personal<br>mobility is just as important for a car  maker, especially with traffic<br>volume growing the world over. Seeking to offer  our customers BMW's<br>proverbial sheer driving pleasure also in future, we  realise that we<br>must capitalise on the existing transport routes and network.<br>Accordingly, we are working on cars incorporating a multitude of<br>different  sensors in order to detect current driving conditions and<br>exchange this  information independently and directly with other<br>vehicles. Detecting traffic  congestion or local hazards efficiently and<br>in good time in this process, these  systems provide extra comfort,<br>greater efficiency, and enhanced safety on the  road.    We also derive<br>valuable synergies for developing new technologies from our  broad-scale<br>involvement in motorsport, with the additional advantage of a  positive,<br>dynamic image not only for the Company and our sporting success but<br>also for our customers. And last but not least, we are able to look back<br>at a long tradition of achievements full of success: BMW has always<br>stood for  progress in technology and leadership in innovation. So that<br>now, resting on  this stable foundation, we are able to look into the<br>future full of confidence  and optimism: Through its innovative power,<br>the BMW Group is perfectly  prepared to master the challenges of a<br>successful future also in the long term.   Dr. Norbert Reithofer, Board<br>Member BMW AG.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Leanne Blanckenberg<br>Tel: +971-4-3132-615<br>E-mail: <a href="mailto:leanne.blanckenberg@bmw.com">leanne.blanckenberg@bmw.com</a></div></div></div>]]></description><category><![CDATA[Research &amp; Development,Press Kit]]></category>
            <pubDate>Tue, 15 Jul 2003 12:00:00 +0200</pubDate>
            <pp:lastModified>Tue, 15 Jul 2003 12:00:00 +0000</pp:lastModified>
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