Dubai, United Arab Emirates – June 23 , 2026: BMW Group Middle East has announced the integration of STARZPLAY, one of the region’s leading all-in-one media streaming platforms, into BMW and MINI in-vehicle infotainment systems, expanding access to premium sports and entertainment content for customers across the region. Starting today, customers will be able to enjoy STARZPLAY’s extensive content offering in BMW and MINI vehicles equipped with ConnectedDrive* across the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and Jordan.

STARZPLAY brings its comprehensive content offering to BMW and MINI customers, combining premium live sports, blockbuster movies, series, Arabic content, and STARZPLAY Originals. The service is accessible directly through the vehicle’s native infotainment interface, enabling eligible customers to access their STARZPLAY experience seamlessly while the vehicle is stationary. Content is available on the central display during charging stops, waiting periods or travel breaks, supporting safe use with no external devices required.

The integration forms part of BMW Group’s broader Video and TV offering, which also provides access to selected content platforms including YouTube, Bloomberg, Wajd and Al Jazeera, delivering a smooth in-vehicle, on-demand viewing experience.

Karim-Christian Haririan, Managing Director BMW Group Middle East, said: “This collaboration with STARZPLAY underscores BMW Group Middle East’s position at the forefront of in-car entertainment in the region. By expanding our digital ecosystem, we’re transforming how customers experience mobility without compromising the core values of quality, safety, and Sheer Driving Pleasure. Our goal is to offer a connected, delightful mobility experience that adapts to how people live and travel in the Middle East.”

“That is the way forward for exploring new ways to make our content more accessible to our audiences”, said Maaz Sheikh, CEO STARZPLAY. “This integration with BMW Group Middle East represents an important step in extending the STARZPLAY experience beyond traditional screens and into connected mobility environments. By bringing our extensive premium content offerings from entertainment and sports directly into eligible BMW and MINI vehicles, we are creating new opportunities for audiences to enjoy the content they love through a seamless, connected experience."

This launch marks the first step in BMW Group Middle East’s broader strategy to expand in-vehicle entertainment capabilities across the region while reinforcing STARZPLAY’s commitment to providing viewers with access to their favorite content. Additional features and content integrations are expected to follow, further reinforcing the brand’s commitment to innovation and customer-centric experiences.

As demand for connected services continues to grow, BMW and MINI remain at the forefront of delivering intelligent, intuitive technologies that elevate every journey.

* Availability may vary by model, market, vehicle software, ConnectedDrive package, subscription status, data connectivity and content rights. Video content can only be viewed when the vehicle is stationary.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

About STARZPLAY

STARZPLAY (www.starzplay.com) is one of the leading media and technology platforms across the Middle East, North Africa, and Pakistan, offering both direct-to-consumer entertainment services and advanced technology and media solutions for businesses.

Through long-standing partnerships with major global studios, including Warner Bros., Disney, Paramount, Sony, Lionsgate, and Image Nation Abu Dhabi, STARZPLAY delivers a rich and diverse content library tailored to regional audiences. The platform offers best-in-class Arabic and regional programming as the exclusive, global digital home of Abu Dhabi Media channels and originals, complemented by premium Turkish content through collaborations with producers such as MADD TV, TRT, and ATV.

STARZPLAY has also firmly established itself as the exclusive MENA home for top-tier sports, including fighting (UFC, PFL), Cricket (ICC, IPL), and Rugby (Six Nations, Rugby World Cup), alongside a growing football portfolio featuring Italian Serie A and the UAE Pro League.

With over 3 million combined SVOD and AVOD monthly subscribers and over 20 million app downloads, STARZPLAY continues to redefine digital entertainment in the region. The service offers high-quality streaming in HD and 4K across smart TVs, gaming consoles, and IPTV services, supported by intuitive iOS and Android applications with offline viewing. Enhanced by AI-driven personalization and interactive features, STARZPLAY ensures a seamless and highly tailored viewing experience. In parallel, STARZPLAY’s technology and media division is a market leader in hospitality entertainment solutions across the GCC and powers OTT platforms for major media companies in Europe, the Middle East, and Southeast Asia.

Headquartered in Abu Dhabi, with additional offices in the UAE and Pakistan, STARZPLAY is backed by leading regional and international investors, including e& Life (part of e& Group), ADQ, Lionsgate, General Electric, and SEQ Capital, reinforcing its position as a dominant and fast-growing player in the MENA digital media landscape.

Munich. The BMW M Concept Neue Klasse celebrates its world premiere at the 24 Hours of Le Mans. It showcases the new BMW M design language and sets a clear signal for the brand’s all-electric future. The future BMW M product portfolio combines expressive design, high performance and innovative materials.

The vehicle builds a bridge between its history and motorsport.
It is instantly recognisable as a high-performance automobile. BMW M thus remains true to its guiding principle: “Born on the racetrack. Made for the streets.”

“The new BMW M design language forms the expressive spearhead of the Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form consistently follows function. Every detail serves performance. This project is truly special to me because it carries the BMW M character into a new era.”

Form, function and motorsport references in the exterior design.
Powerful proportions, precise lines and a muscular shoulder section with wide wheel arches define the unmistakable BMW M character.

Numerous M-specific design measures optimise aerodynamics – including the reinterpreted M aero exterior mirrors in the colours of BMW M.

A distinctive air outlet shapes the V-shaped front bonnet. It supports the cooling of the electric drivetrain.

A forward-facing shark nose and a light signature with depth effect characterise the front end. Headlights and kidney grille form a single unit. The new M Yellow Lights create a focused view of the road. The yellow light icons are set to become a new signature feature of future BMW M automobiles and reference GT racing cars as well as the BMW M Hybrid V8.

The front apron of the BMW M Concept Neue Klasse adopts a trimaran-style bumper, inspired by the form of high-speed sailing boats. The three-part design underlines the vehicle’s technical appearance. It also provides structural support for the front splitter – an aerodynamic element at the lower edge of the front end.

Another new lighting accent for future BMW M automobiles are the three-dimensional Track Lights located in the outer sections of the front apron.

Track Lights and trimaran design also shape the rear apron of the BMW M Concept Neue Klasse. The Track Lights frame the trimaran element above the floating diffuser. A striking ducktail spoiler improves aerodynamics, increases downforce at the rear axle and at the same time sets a striking accent within the clean surface design of the rear end.

Natural fibre elements are used in both the exterior and interior of the BMW M Concept Neue Klasse – for example in the front splitter, the bonnet air outlet and the diffuser. For the first time, natural fibre is not only used in its pure form but also in a refined finish with M branding in the roof graphic.

The newly developed Monza Red metallic paint finish and the red-and-blue coded centre-lock wheels strengthen the visual link to BMW M and motorsport.

Driver-focused cockpit for an intense BMW M experience.
The interior of the BMW M Concept Neue Klasse is reduced and consistently geared towards the driving experience in a next-generation all-electric BMW M.

Four newly developed bucket seats provide secure support even in highly dynamic driving situations and integrate structural elements made from natural fibre materials. The seat upholstery in Bathurst Blue and Berry Red picks up the BMW M colours in a two-tone Merino leather finish. Red five-point belts emphasise the sporty character.

For the first time in a BMW M vehicle, high-quality black nubuck leather is used. It can be found on the steering wheel, the door panels and the roll bar.

The floating dashboard is finished in black knit material and features M-specific hexagonal backlighting.

Red accents on the M gear selector, the shift paddles on the M steering wheel and in the digital displays add targeted sporty highlights in the cockpit and put performance centre stage.

High performance and BMW M driving experience in a new dimension.
The BMW M Concept Neue Klasse represents the next chapter in the M-typical blend of dynamics, agility and precision. The innovative BMW M eDrive drive concept with four electric motors and BMW M Dynamic Performance Control elevates driving experience and racetrack capability to a new level.

“Even in the new all-electric era, we continue the M-typical tradition of transferring both technological innovations and defining design features directly from motorsport into series production,” says Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.

BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was developed specifically for all-electric BMW M automobiles. The drivetrain concept combines four electric motors with the central control software BMW M Dynamic Performance Control in the high-performance computer Heart of Joy. Thanks to the integrated, wheel-specific control of the drivetrain and braking systems, BMW M eDrive opens up new potential for driving dynamics and driving safety. It enables high recuperation performance, optimal traction right up to the limit and particularly direct response.

The 800-volt technology and the high-voltage battery with an energy content of more than 100 kWh create the conditions for long-range capability. A BMW M-specific optimised version of sixth-generation cylindrical cells provides particularly high output when delivering energy to the electric motors and during charging. The housing of the high-voltage battery is structurally integrated with both the front and rear axle, thereby additionally contributing to driving dynamics.

Munich/Cernobbio. Revealed at the 2026 Concorso d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that heralds a new chapter for a brand defined by extreme capability, sophistication, and the mastery of both performance and comfort.

“Alpina has always represented a very specific idea of performance and re finement—where speed and comfort are complementary ambitions. Our role as the new custodians of this brand is to preserve this distinctiveness and shape it for a contemporary context,” says Adrian van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how these qualities can be expressed with discipline and modernity, suggesting what our direction is for this brand as we move it into the future.”

DESIGN AND FORM: THE SHAPE OF SPEED 
The Vision BMW ALPINA is a respectful interpretation of the brand’s heritage, shaped by the most contemporary creative instincts. At 5,200 mm in length, its presence is substantial: wide, low, and confident. The coupé roofline is long and raked, its form immediately signals both speed and the ability to ac commodate four adults in genuine comfort. A V8 powertrain drives the experi ence, tuned to produce the characteristic notes of the Alpina exhaust: rich and deep at low speed, sonorous at high revs. 

“In Vision BMW ALPINA, we distil every element of the brand to its essence and apply it in a deeply modern and sophisticated way,” says Maximilian Mis soni, head of BMW Design Midsize & Luxury Cars and BMW ALPINA. “Every detail reflects substance: in engineering, in materials, and in the story it tells. The statements it makes are subtle and revealed only on a closer read. This interplay between purity and richness defines our approach to BMW ALPINA design.”

The front end is defined by powerful volumes and a forward-leaning stance that promises speed without overstatement. The shark nose reinterprets BMW’s kidney grille as a three-dimensional sculpture that leads the car’s form and frames the brand emblem with quiet confidence.

From this shark nose, the exterior is organized around a single visual axis: the speed feature line. Rising from the lower front corners at a six-degree inclina tion, it runs along the side of the body and wraps around the rear—assertive enough to suggest motion, controlled enough to remain refined.

HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION
Subtle secondary details reward attention without demanding it. This “Sec ond Read” principle runs throughout the Vision BMW ALPINA.

Deco-lines have been part of Alpina’s language since 1974. For the Vision BMW ALPINA, the modernized deco-lines are distilled and painted on the side of the body beneath the clear coat—a quiet gesture that reflects how the brand’s defining details can be adapted to what comes next.

Inward-facing return surfaces are treated with particular care, finished in a dark metallic tone that rewards a closer read. This approach is inspired by the BMW 507, which uses chrome only on the inside of its kidney grilles.

The shark nose captures the same “Second Read” sophistication: the inner surfaces feature a finely scaled signature Deco-line graphic, while a con cealed, softly backlit perimeter reveals it only when active.

A warm white tone characterizes the daytime running lights and traces the kidney surrounds, inspired by the first light over the Bavarian Alps. Clear-cut illuminated crystals add a precise highlight within the slender lamps.

The elliptical four-pipe exhaust remains, as does the “ALPINA” lettering—re interpreted as a machined, polished metal element on the lower front apron. The 22-inch front and 23-inch rear wheels feature the 20-spokes design that has been a constant at Alpina since 1971. 

INTERIOR AND DETAILS: ARCHITECTURAL CLARITY
The cabin is generous in every sense: space, material quality, and the care with which technology has been integrated. Architectural volumes define the layout, with each element designed as a standalone form, not absorbed into a homogeneous interior.

The six-degree speed feature line continues through the interior, dividing the darker upper segment and the lighter lower segment. Full-grain leather— sourced from producers across the Alpine region—pairs with stitching inspired by the Deco-lines. 

Craft details are restrained but well considered: a bridge stitch inspired by his toric steering wheel hand-stitching appears sparingly in heritage blue and green colors, while a watchmaking-inspired beveling technique was used for the metal components, combining satin and polished finishes. Clear-cut crys tal is reserved for the controls that shape how the automobile drives, under lining the value BMW ALPINA places on the driving experience itself.

Behind the rear console, a glass water bottle sits beside BMW ALPINA crystal glasses that rise on a self-deploying mechanism. Each glass is engraved with 20 deco-lines and features a six-degree rim profile, held by concealed mag nets and softly lit against the open-grain center console.

A COMFORTABLE DRIVER IS A FASTER DRIVER
Burkard Bovensiepen understood something much of the automotive world has forgotten: a comfortable driver is a faster driver. That belief remains cen tral to the Vision BMW ALPINA. Alpina offers Comfort+, a setting beyond the standard BMW comfort calibration that delivers a more supple, refined char acter, and it is retained here.

BMW Panoramic iDrive, including the new passenger screen, spans the dash board with a digital user interface language crafted specifically for BMW AL PINA. Heritage blue and green are introduced with discipline, intensifying as the driver moves from Comfort+ to Speed mode within the BMW Panoramic Vision head-up display. The background imagery is equally considered. The Alpine landscape depicted is an exact rendering of the mountain range visible when looking south from Buchloe. 

ROOTED IN THE BRAND’S ORIGINS
The Alpina story began in 1965 in Buchloe, Germany, a small Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined for a career in typewriter manufacturing—chose instead high-performance tuning, founding Alpina and then refining BMW road and racing cars. From the outset, his phi losophy was clear: speed and comfort were complementary, not competing ambitions.

In endurance racing, while rivals stripped weight, Burkard added extra pad ding to the driver’s seat: he understood that a more comfortable driver is a faster driver. That insight carried over to the road cars that followed, cele brated for composure and sophistication at high speed over long distances.

ALPINA B7 COUPÉ: A POINT OF MATURITY
The Alpina B7 coupé of the late 1970s marked a turning point: Alpina’s phi losophy was applied to a luxury car, and every model that followed was rec ognized as luxurious. Based on the BMW E24 6 Series, its long bonnet, wide stance, and shark nose looked fast even at rest, while the cabin could com fortably carry four people across a continent. The Vision BMW ALPINA is the next chapter of that story.

BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP
BMW ALPINA became an exclusive brand within the BMW Group in 2026, bringing proven stewardship and a clear responsibility: to understand what Alpina means to those who cherish it and to honor that in what follows.

"BMW ALPINA fills a gap in our portfolio between BMW and Rolls-Royce as we see even more potential in the high-end segment. With Alpina we have a strong legacy and a global community, which we want to build on, while pre serving the essence of what the brand stands for—speed, comfort and sophis tication,“ says Oliver Viellechner, head of BMW ALPINA.

Next year, customers will be able to experience the first model of the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably BMW ALPINA. 

Munich/Cernobbio. BMW Motorrad presents the Vision K18, a vision bike that offers a confident outlook on a new expression of performance, luxury and dynamism. The Vision bike will be unveiled to the public for the first time in the exclusive setting of the Concorso d’Eleganza Villa d’Este on Lake Como.

Conceived as a one-off vision bike, the BMW Motorrad Vision K18 stands for uncompromising passion, confident long-distance performance and outstanding visual presence. Long-distance travel is reimagined as a sensual experience: emotion is central, performance is the key – and is staged with all the senses. The Vision K18 embodies BMW Motorrad’s ambition to combine technical excellence with emotional appeal, making performance not only measurable but also visibly tangible. At the same time, it positions the inline six-cylinder as part of BMW DNA and sends a clear signal of pioneering spirit: greater radicality and sharper character down to the finest detail – as inspiration for future series-production solutions.

At the heart of the concept is a traditional 1,800 cm³ inline six-cylinder engine which, as both a design and technical centerpiece, shapes the entire appearance – and at the same time was the starting point for the vision. As an iconic BMW power unit that has stood for authority, smooth running and character for decades, it provided the impetus to rethink the vehicle from the ground up and to celebrate the drivetrain as a visible feature: technology is deliberately revealed, proportions subordinate themselves to the engine, and performance becomes directly tangible as a piece of engineering. The strikingly elongated silhouette follows this logic, and its flyline takes cues from high-speed aircraft such as the Concorde – for an appearance that conveys dynamism even at a standstill.

BMW Motorrad’s current six-cylinder models are positioned in the touring segment – built for confidence and comfort on long journeys. Accordingly, the design follows a sculptural, elongated formal language inspired by long-haul aviation: expansive base bodies – as seen on iconic high-speed aircraft – form a clear, calm foundation from which technically necessary components deliberately “break out” in contrast. Large body surfaces meet complex, openly displayed technology with graphically precise cut-outs and openings. Distinct inline-six references reinforce this principle: six intakes, six tailpipes and six LED headlights cite the exceptional engine architecture in a visual way. Hand-formed body parts as well as a hydraulically lowerable suspension underscore the exclusive, visionary character.

The aspiration for quality and emotion results from the interplay of craftsmanship and high-tech: parts of the aluminum bodywork are painstakingly formed by hand (“planished”), including a seamless side panel more than two meters long that appears as if cast from a single piece. Contrasting materials such as aluminum and forged carbon, along with special surfaces and processes – for example, structures created by flame spraying – set deliberate accents; the resulting bright, metallic look is intended as a reminiscence of classic Formula 1 exhaust headers. Visible technical highlights such as the striking intake, the hydraulically lowerable suspension and an actively cooled headlight make the engineering character of the vision immediately tangible. For the team, one of the key challenges was the precise coordination between highly complex technical components and elements crafted with masterful workmanship.

A central element of the BMW Motorrad Vision K18 is the visual guiding idea “The Heat of Speed”. A deliberately employed heat-haze effect makes the power of the inline six-cylinder visible and translates performance into an emotionally tangible image. The chosen stage is intentionally a runway setting, reflecting both the aviation inspiration as well as the theme of confident high speed and long-distance capability.

With the Vision K18, BMW Motorrad delivers a powerful emotional statement. It is an expression of attitude, design expertise and a passion for extraordinary engine concepts – Full Force Forward. This guiding motif translates forward momentum into proportion and line: a downward overall gesture like an aircraft taking off, an arrow-shaped silhouette, and a presence reminiscent of a sprinter in the starting blocks. Radically executed proportions make the ambition visible in every detail: swapping the positions of the airbox and the tank enables a maximally flat rear line. In contrast, there is a very wide tail section that, framed in carbon, accommodates six tailpipes. The front also reflects power with its staged intake – air is routed through six tubes to the central air filter.

Markus Flasch, CEO BMW Motorrad: “With the BMW Motorrad Vision K18, we show how we interpret performance, luxury and emotion in a new, very confident way. For us, the inline six-cylinder is far more than an engine – it is a statement. The Vision K18 translates this power into a sculptural form that makes dynamism and speed tangible even at a standstill. This bike stands for our passion to redefine the boundaries of design and performance repeatedly.”

Disclaimer.
The vehicles shown may be modified and fitted with third-party accessories and/or proprietary parts that are not manufactured, distributed or tested by BMW. BMW accepts no liability for the modifications (including the fitting, characteristics and use of the accessories shown). NOTE: Modification of series production vehicles (including the fitting and use of third-party and self-made parts) can impair riding characteristics! Riding our vehicles in modified condition is at your own risk.


You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at https://newsroom.bmwgroup.com/global/en.

Munich/Zagreb. The BMW Group and the Croatian University of Zagreb’s Regional Centre of Excellence for Robotic Technology (CRTA) continue to advance joint research in battery cell production. The “Insight” research project will develop and implement practical AI models to optimise battery cell production at the BMW Group. The research project covers the entire battery cell value chain: from electrode production to end-of-line testing and in-house developed direct recycling.

How the research project saves raw materials, costs and time

At the Battery Cell Competence Centre (BCCC) in Munich, the BMW Group is developing battery cells for future generations of high-voltage batteries. As part of this process, numerous test series are conducted, which by their very nature require significant time and material investment. At the same time, these tests tie up manufacturing equipment and laboratory capacity. This is where the “Insight” research project comes in: Its artificial intelligence network uses existing test data, as well as real-time data from ongoing production, to accurately predict battery cell process parameters and performance data. As a result, the duration and number of test series can be significantly reduced, while maintaining or improving quality. In this way, the newly developed AI systems reduce the material and time required in individual process steps by more than 50 percent.

Other cell production use cases

The research project’s prediction models not only reduce the number of test series but also support final approval of battery cells. Following initial charging at the end of production, the cells must be stored for a defined period at precisely specified temperatures before they can be installed in a battery housing. This phase, also referred to as the “quarantine”, requires corresponding storage capacity. However, the research project’s AI systems are able to conduct a full analysis of the battery cells in advance, potentially eliminating this process step in the future.

Research collaboration combines theory and practice

Since the project was launched in 2024, the BMW Group and the University of Zagreb have been developing joint solutions using artificial intelligence to improve battery cell production. To this end, doctoral candidates and students at the University of Zagreb are collating and structuring available production data and using it to create AI models that can identify specific patterns. These AI models then make predictions that further optimise production performance, quality and costs. “We are working on scaling the newly developed AI models from the prototype environment,” explains Christian Siedelhofer, head of Technology Development Lithium-Ion Battery Cells at the BMW Group. One option would be to enable cell manufacturers. “We are also examining to what extent these models are suitable for additional use cases within our production network.”

Win-win through knowledge sharing

The University of Zagreb contributes expertise in mechanical engineering, electrical engineering and computer science to the project. Ongoing knowledge sharing benefits both partners: The University of Zagreb provides the BMW Group with access to the latest research findings, while its doctoral candidates and students have the opportunity to apply their theoretical knowledge in practice.

Development of young talent

Another aspect of the cooperation is the development of young talent. “Our joint project gets doctoral candidates and students interested in AI and battery cells and the exciting work we do at our Battery Cell Competence Centres,” says Stefan Kerscher, head of Technology Development Battery Cells at the BMW Group. “We are delighted when young talents decide to embark on a career with our company.” The cooperation offers students intensive mentoring and the opportunity to expand their professional network across the industry, enhancing their attractiveness on the job market and opening up outstanding career opportunities. The cooperation between the BMW Group and the University of Zagreb strengthens the innovation capability and competitiveness of both partners.

Battery cell expertise along the entire value chain

The BMW Group consolidates its battery cell know-how at its Competence Centres in Munich, Parsdorf and Salching. The Battery Cell Competence Centre (BCCC) in Munich houses research and development for the battery cells of the future. The best battery concept from the BCCC will be produced under near-series conditions at the Cell Manufacturing Competence Centre (CMCC) in Parsdorf. Close cross-divisional collaboration between Development, Purchasing and Production integrates product and process in a unique way. In addition to producing sample cells, the BMW Group is also focusing its efforts on the reuse of materials. As part of this process, the company has put into service a Cell Recycling Competence Centre (CRCC) in Salching, Lower Bavaria, together with Encory GmbH, which will implement the innovative direct recycling concept. The intellectual property for the recycling method is owned by the BMW Group.

Munich. No other city has motorsport so deeply rooted in its history than Monte Carlo. MINI has endured tremendous success within the principality, particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, elegant performance, and agility under extreme weather conditions which MINI has been able to replicate and modernize in the form of the new MINI 1965 Victory Edition. This new edition creates a stylish statement and maintains typical MINI craftmanship, following the foundations laid MINIs illustrious rally history.

The MINI 1965 Victory Edition is offered for MINI John Cooper Works model. The MINI John Cooper Works has an impressive 231 hp and a maximum torque of 380 Nm. It sprints from a standstill to 100 km/h in just 6.1 seconds.

Exterior: a perfect blend of vintage and modern design.
In homage to the legendary motorsports colors of the 1960s, the 1965 Victory Edition impresses in Chili Red exterior paintwork, which is accentuated by a white trim stripe extending from bonnet to the roof and rear, enhancing the vehicle´s sportiness even further. As an exclusive trademark of the edition, a white “52” graphic adorns both sides of the vehicle – a reference to the number of the original car displayed from 1965.

The roof is offered as a panoramic roof, or in Glaced which provides an athletic and elegant contrast to the Chili Red body. The subtle “1965” sticker on the C-pillar catches the eye and gracefully emphasizes the historic year of victory. The 18-inch alloy wheels in the JCW Lap Spoke 2-tone Design or the JCW Mastery Spoke black for the all-electric MINI John Cooper Works not only give the vehicle a dynamic appearance but also ensure optimum performance and safe handling on a wide variety of road surfaces. Based on rally sport, floating hubs and JCW valve painted in the specific color scheme and set additional sporty accents. 

Interior: sportiness and comfort combined.
On entering the vehicle, the striking door sill showcase white “1965”- writing on a red and black background immediately catch the eye and bestow the cockpit with an exclusive look. In addition, each model of the edition features a dedication on the inside of the door reflecting information about the bygone rally.

The interior is based on the traditional JCW colour palette and the familiar JCW-Trim. Finished in aracy anthracite and red, this combination creates an elegant blend while also providing a sportive contrast to the vehicle’s exterior paintwork. The edition-specific details have been carefully selected to create a harmonious overall effect. The 6 O´clock spoke of the sports steering wheel and the storage box in the center of the console feature the “1965”-lettering and thus become a subtle but impactful reference to the rich tradition of MINI motorsports history. The racing number of the victorious Cooper S from 1965 adorns the key cap of the exclusive edition, making it a daily symbol of this historical success.

Munich/Graz. MINI and Austrian design studio Vagabund present a new creative collaboration: two unique one-off vehicles based on the MINI Countryman, both of which set a powerful statement for adventure spirit, community culture and lifestyle.

“A long-standing tradition and core value of the MINI brand is individual vehicle customization. Together with Vagabund, MINI continues this approach and demonstrates how a creative reinterpretation of the MINI Countryman – inspired by lifestyleculture and music – can be brought to life through an engaged community,” says Jean‑Philippe Parain, Head of MINI.

MINI x Vagabund: The Duo
Vagabund successfully adds a distinctive design layer to the MINI Countryman that authentically expresses individuality, design philosophy and community spirit. MINI deliberately provides the platform – Vagabund contributes their creative signature. The result: two charismatic vehicles that reinterpret the versatility and openness of the MINI Countryman in an entirely new way.

“For us, design does not begin with the object, but with the idea behind it – and it only ends when that idea becomes tangible. The MINI x Vagabund one-offs translate a clear concept into an experiential statement. Two distinctive characters, united by MINI Countryman DNA, create a composition full of tension – making design visible as an emotional experience,” explains Paul Brauchart, Co-Founder and Head of Creative Vagabund.

Holger Hampf, Head of MINI Design: “MINI Design stands for vehicles with strong character that people enjoy driving and living with—true to the motto: lifestyle meets function and fun. Through our collaboration with Vagabund on these two vehicles, we were able to once again showcase our attention to detail and technical craftsmanship in a striking way.”

With a sophisticated sound system, graphic accents and a bold colour concept, the two vehicles themselves become moving sound stages. The vehicle finished in Melting Silver features sand-coloured & white body exterior details: playful, graphic and light. The Midnight Black example stands in deliberate contrast – monochrome black, precise and technical. It is this contrast that enhances their perception and creates an overall impression that only becomes fully apparent when both vehicles are experienced together.

Bodywork & proportions
Distinctively reworked wheel arches create a visually wider stance and give the vehicles a further striking appearance. A front bumper attachment ensures a harmonious connection between the wings and the original front apron. Front and rear bumpers are colour-coordinated with the additional body modifications, with the radiator grille being revised accordingly. Along the side sills, sits prominently integrated VAGABUND lettering as a three-dimensional element.
The raised ride height further emphasizes the off-road character of the two MINI Countryman S ALL4 models. In addition, 20‑inch wheels are fitted, showcasing intentionally closed-off 3D‑printed wheel cover designs, which gives the wheels a muscular appearance and creates a clear visual association with loudspeakers.

The roof rack consists of three laser-cut and folded aluminium plates, complemented by an integrated stainless-steel mesh as an open surface. This construction visually references the design language of speaker covers, creating a connection between roof, side profile and overall vehicle design – turning the roof rack into an integral design element.

The vehicle as a sound system
The rear side windows have been removed and replaced by a specially-developed sound system designed specifically for outdoor sound projection, with community events in mind. At its heart is a newly developed loudspeaker housing made from cast polymer granite – a material that offers ideal conditions for precise and unadulterated sound reproduction.

Tweeters and mid-range speakers are integrated directly into the bodywork, while additional subwoofers in the rear deliver a powerful punch when the tailgate is opened. Each vehicle functions as an independent sound system – however together, both MINI Countryman show cars form a mobile stage, creating an immersive audio experience.

On the opposite side of the vehicle, a special detail can be found: an iconic Walkman integrated into a 3D‑printed housing. With a characteristic MINI sense of humour; this creates a deliberate counterpoint to the open external sound system – a personal, decelerated feeling. The combination of analogue nostalgia and contemporary construction underlines the experimental character of the entire concept.

MINI Individualization by Vagabund
Through Vagabund, the MINI Countryman becomes a moving platform for encounters and cultural exchange. The vehicles create community moments where people come together and enable experiences that go beyond the thrill of driving.

Vagabund is renowned for its expertise in rethinking existing products via visual transformations. The two one-off vehicles demonstrate how creative power lies in form, function and attention to detail. MINI and Vagabund share this approach: individuality instead of convention, craftsmanship instead of overbearing aesthetics, community instead of distance.

The MINI x Vagabund collaboration shows how MINI carries its historic commitment to individualization into the future: bold design interpretations, culture-driven themes (such as music), cultural leaders and community, combined with a high level of craftsmanship. The result is inspiring one-off examples that showcase the MINI Countryman in new and elevated ways. MINI will present one of the two one-off vehicles to the public for the first time at Auto China 2026 in Beijing. Following its premiere at the motor show, the models will be brought closer to people live and in action across a wide range of platforms – staying true to the community-driven approach.

C02 emissions:
The described vehicles are show cars that are not available for sale.

Munich/Doha. BMW has been a global partner of Art Basel for over two decades, supporting visionary artistic voices across its shows. To mark the inaugural edition of Art Basel Qatar, taking place from 3 to 7 February 2026, and as part of the BMW Art Car World Tour, BMW will present David Hockney’s BMW Art Car (1995) in Doha, alongside an opening reception at the BMW Lounge, celebrating the enduring dialogue between contemporary art, innovation and mobility.

As the Associate Partner of Art Basel globally, BMW continues its longstanding support for the fair’s VIP car service.

“I thought it would be a good idea to show the car as if one could see inside.”
—  David Hockney, BMW Art Car #14, 1995.

On the occasion of Art Basel’s first edition in Qatar, BMW brings one of the most celebrated works from its Art Car Collection to the region. Exhibited at the iconic Sahat Wadi Msheireb Plaza, Hockney’s BMW Art Car transforms the automobile into an X-ray-like vision, revealing its interior, occupants and movement.

The presentation highlights Hockney’s fascination with colour, perspective and the passage of time, while placing his visual language in dialogue with five decades of BMW Art Car history.

BMW Lounge at Art Basel Qatar 2026.
To celebrate Art Basel Qatar, BMW presents the BMW Lounge at M7, open to visitors throughout the exhibition’s official opening hours. The Lounge offers guests the opportunity to explore the BMW Art Car Collection in miniature, providing curated insights into BMW’s long-standing engagement with contemporary art.

An opening reception will be held for guests, with opening remarks by artist Christoph Niemann, Tom Eccles (Executive Director, Centre for Curatorial Studies, Bard College) and Prof Dr Thomas Girst (Head of Cultural Engagement, BMW Group). The speakers will reflect on the ongoing dialogue between contemporary art, automotive innovation and the cultural legacy of David Hockney and the BMW Art Car Collection.

The 14th BMW Art Car: David Hockney, 1995.
Born in Bradford, England, in 1937, David Hockney is one of the most influential artists of his generation. A graduate of the Royal College of Art, he emerged from the circles of Swinging Sixties London to define a highly distinctive form of international Pop Art.

David Hockney’s Art Car offers a radical reinterpretation of automotive paintwork by effectively turning the car inside out. Like an X-ray, the design reveals the anatomy of the car and its occupants: the outline of the driver appears on the door, while Hockney’s dachshund Stanley sits on the back seat. Stylised engine components span the bonnet, while sweeping fields of green evoke landscape, motion and time. His Art Car, conceived purely as an exhibition piece, has never been driven on the road or in competition.

The BMW Art Car World Tour.
Following the successful launch of the BMW Art Car World Tour 2025 and the presentation of Andy Warhol’s BMW Art Car #4 in Dubai, United Arab Emirates, BMW continues this journey by bringing another legendary Art Car to the Middle East. With Hockney’s BMW Art Car, now presented in Doha, BMW further strengthens the dialogue between contemporary art and automotive innovation across the region.

For over 50 years, the BMW Art Car Collection has provided artists with a unique platform to engage with automobiles as spaces for artistic experimentation. From Alexander Calder and Andy Warhol to Jenny Holzer, Jeff Koons and Julie Mehretu, the 20 BMW Art Cars represent a cross-section of contemporary art history, spanning minimalism, pop art, abstraction, conceptual and digital art.

To celebrate its 50th anniversary, the BMW Art Car World Tour presents an ambitious global exhibition programme across all five continents. The tour underscores BMW’s long-term commitment to cultural engagement, bringing together art, technology, motorsport and design in a uniquely mobile museum of “rolling sculptures”. The complete press release and further press material are available for download here.

The BMW Art Car Collection.
The BMW Art Car initiative, born from the vision of French racing driver and art dealer Hervé Poulain and BMW Head of Motorsport Jochen Neerpasch, has become a cornerstone of BMW’s cultural engagement. Over the decades, the collection has grown to include works by Frank Stella, Robert Rauschenberg, Esther Mahlangu, David Hockney, Jeff Koons, and many others, each contributing their unique artistic perspective.

BMW’s commitment to culture extends far beyond the BMW Art Car Collection, encompassing more than a hundred initiatives across contemporary art, music, film, and design. The company’s dedication to fostering creativity and innovation continues to resonate globally, as evidenced by the success of the Art Car World Tour.

The history of BMW's legendary Art Cars.

1.  Alexander Calder / BMW 3.0 CSL / 1975
2.  Frank Stella / BMW 3.0 CSL / 1976
3.  Roy Lichtenstein / BMW 320i Turbo / 1977
4.  Andy Warhol / BMW M1 / 1979
5.  Ernst Fuchs / BMW 635 CSi / 1982
6.  Robert Rauschenberg / BMW 635 CSi / 1986
7.  Michael Jagamara Nelson / BMW M3 Group A / 1989
8.  Ken Done / BMW M3 Group A / 1989
9.  Matazo Kayama / BMW 535i / 1990
10.  César Manrique / BMW 730i / 1990
11.  A.R. Penck / BMW Z1 / 1991
12.  Esther Mahlangu / BMW 525i / 1991
13.  Sandro Chia / BMW M3 GTR / 1992
14.  David Hockney / BMW 850 CSi / 1995
15.  Jenny Holzer / BMW V12 LMR / 1999
16.  Ólafur Elíasson / BMW H2R / 2007
17.  Jeff Koons / BMW M3 GT2 / 2010
18.  Cao Fei / BMW M6 GT3 / 2017
19.  John Baldessari / BMW M6 GTLM / 2016
20.  Julie Mehretu / BMW M Hybrid V8 / 2024

The BMW Group's Cultural Engagement, with exclusive updates and deeper insights into its global initiatives can be followed on Instagram at @BMWGroupCulture.

• BMW brand achieves 10% sales growth over an already outstanding 2024
• BMW M High Performance set an all-time regional record with 38% growth
• MINI posts a remarkable 16% increase, reaching a new high in the Middle East
• BMW 7 Series maintains strong performance in the luxury segment
• BMW Motorrad achieves record year in sales
• Electrified vehicles gain significant momentum in Q4, paving the way for 2026
• Corporate Sales achieves highest-ever performance with 28% year-on-year growth

Dubai, UAE – 15 January 2026 – BMW Group Middle East has closed 2025 with another year of robust and sustainable growth across its portfolio (BMW, MINI and BMW Motorrad), building on the exceptional results recorded in 2024. The region’s strong demand for innovation and performance has propelled the BMW brand to a 10% year-on-year increase in sales further cementing the Middle East as a key growth market.

In the luxury segment, the BMW 7 Series continued its strong performance, posting a 1.3% year-on-year increase, underscoring sustained demand within the upper premium segment. Meanwhile, BMW M High Performance vehicles experienced a landmark year with a 38% surge in sales, an all-time regional record, driven by growing customer enthusiasm and an expanding M portfolio.

The MINI brand also upheld its upward trajectory, achieving a 16% increase in sales and reaching an all-time high in the Middle East. This growth was powered by strong demand for John Cooper Works (JCW) models and the rising popularity of MINI’s battery electric vehicles (BEVs).

Corporate Sales (BMW and MINI) reached its highest performance ever in 2025, with an impressive 28% year-on-year growth. This achievement reflects the solid and close collaboration between BMW Group Middle East and its importer partners in the region. Having now established a strong foundation for this segment, BMW Group Middle East is committed to maintaining this momentum into 2026.

Electrified vehicles gained notable traction in the fourth quarter of 2025, laying a strong foundation for the upcoming year. The introduction of the “Neue Klasse” BMW iX3 later in 2026 is set to mark a new era in BMW’s electric vehicle strategy in the Middle East.

Beyond vehicle sales, BMW Group Middle East’s Customer Support Services recorded an 8.2% growth compared to 2024, underscoring the enduring trust customers place in BMW’s authorized service network. The Group has further enhanced the ownership experience through innovative initiatives such as the ConnectedDrive platform, BMW and MINI Proactive Care, and the “Relax. We Care” program. Together with multiple digital touchpoints, these initiatives position BMW as a leader in delivering convenient, high-quality aftersales services in the region, offering customers with uncompromising, proactive care.

BMW Motorrad also concluded 2025 on a high note, delivering the highest ever recorded sales result in the Middle East, driven by a 9% increase in private customer sales strengthening its position in the premium motorcycle segment.

This strong performance is supported by the ongoing transformation and expansion of the BMW Group Middle East Retail Network. The rollout of the new Corporate Identity, “Retail.Next” introduces a customer-centric concept that creates an open and flexible environment, delivering the most convenient and engaging customer journey in a welcoming space closely connected to BMW Group products.

In 2025, BMW Group Middle East, in collaboration with its local importer partners, successfully entered new markets and inaugurated several Retail.Next facilities, achieving significant milestones in regional retail expansion and transformation. These state-of-the-art Retail.Next facilities, infused with regional character, have also succeeded in captivating enthusiasts of BMW M and luxury products alike.

Through this expansion, BMW Group Middle East is not only growing its network within the region but also significantly enhancing the customer experience. Beyond infrastructure, these advanced facilities serve as hubs for nurturing local talent, reinforcing the Group’s commitment to developing skilled professionals who uphold BMW’s standards of excellence. This comprehensive approach to sales channel development plays a vital role in sustaining growth and strengthening BMW’s leadership position in the Middle East.

Commenting on the results, Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “2025 marks another outstanding milestone for BMW Group Middle East, with double-digit growth building on the exceptional performance of the previous year. This achievement is a testament to the strength and resilience of our strategic vision, the breadth of our portfolio, and, most importantly, the invaluable partnership with our importer network across the region. Their dedication and operational excellence have been instrumental in driving sustainable growth and expanding our market presence.

We are deeply grateful to our customers for their continued trust and loyalty, which inspire us to relentlessly pursue excellence across all facets of our business. Together with our partners, we remain committed to advancing innovation and delivering unparalleled premium experiences.”

Looking ahead to 2026, BMW Group Middle East remains confident as it continues to focus strategically on luxury, high-performance, and electrified vehicles, supported by ongoing investments in customer experience and retail development. The Group is also preparing to expand its regional footprint with plans to enter the Syrian market, with official details on importer appointments to be announced in due course.

Munich. BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, the BMW M Neue Klasse will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, “Born on the racetrack. Made for the streets. Core of a passionate community”, to life with a fully electric drivetrain. “The models of BMW M Neue Klasse are set to establish a new benchmark in the high-performance vehicle segment,” says Franciscus van Meel, Managing Director of BMW M GmbH. “With the new technology of the Neue Klasse’s modular system, we are taking the BMW M driving experience to a new level and will inspire our customers with outstanding, racetrack-ready driving dynamics for everyday use.”

The BMW M Neue Klasse embodies the DNA of the high-performance brand with authenticity and advances the distinct BMW M driving experience. The fully electric drivetrain redefines the brand’s dynamics, combining driving pleasure with racetrack capability in an unprecedented way. Long range, ultra-fast charging thanks to 800-volt technology, and highly efficient energy recuperation make the BMW M Neue Klasse a versatile everyday companion. The newly developed architecture with centrally controlled individual wheel drive opens up a new dimension of driving dynamics and further increases the driving safety of all BMW M next-generation vehicles.

Innovative BMW M eDrive concept with fully integrated M Dynamic Performance Control.
The BMW M Neue Klasse has been developed from the ground up. At the core of the new architecture is BMW M eDrive, which is based on the BMW Gen6 technology of the Neue Klasse. Each wheel is driven by an electric motor. In combination with the specific control software of the ‘Heart of Joy’, ‘BMW M Dynamic Performance Control’, this opens up new potential in terms of driving dynamics and safety in high-performance vehicles. The system enables maximum recuperation and optimum traction right up to the limit, as well as a more direct response.

In all electric models of the BMW M Neue Klasse, two electric drive units on the front and rear axles, each with one electric motor per wheel, ensure driving performance expected from BMW M. Each of the four electric motors drives one wheel. This concept combines all the advantages of rear-wheel and all-wheel drive while enhancing driving dynamics on the road and racetrack. Additionally, the front axle can be completely decoupled. The result is BMW M’s renowned rear-wheel drive with its dynamic driving characteristics, enhanced efficiency, and increased range, for example, on longer motorway journeys. Various predefined driving modes, emulated gear shifts, and an exclusive soundscape fitting to the Neue Klasse are used to ensure the maximum BMW M driving experience and increased drivability. These are just some of many examples of how BMW M brings emotion to life in the fully electric BMW M Neue Klasse.

The electric drive units of BMW M eDrive are characterised by high power density and are the most powerful drives BMW M has ever used. In both drive units, the electric motors are arranged in parallel, each delivering power to one gearbox per wheel. The drive units also integrate the inverter for controlling the electric motors and the oil supply. The overall system allows the torque and power per wheel to be controlled. This enables optimum traction, continuous torque distribution between the electrohydraulic braking system and the electric motors, and maximised brake energy recuperation. The result is a level of performance previously unattained in BMW M’s production vehicles.

Powerful high-voltage battery for peak performance and faster charging.
The high-voltage battery, with a capacity exceeding 100 kWh and supplying energy to the BMW M eDrive system, has also been specifically adapted to meet the demands of high-performance vehicles. The focus remains on compatibility with both road and racetrack use. The starting point was adapting the cell chemistry, which now follows a performance-optimised ‘design to power’ approach. The cooling system and Energy Master support this, optimised for higher currents. As a result, the revised high-voltage battery in the BMW M Neue Klasse offers even higher peak output and charging power compared to the BMW Neue Klasse. Additionally, the BMW M Neue Klasse offers the highest recuperation values within Gen6 and all BMW Neue Klasse models. The high-voltage storage housing also serves as a structural component of the vehicle and is connected to the front and rear axles. The higher resulting stiffness in the overall vehicle also leads to improved driving dynamics.

The significant gains in driving dynamics are also supported by the Neue Klasse’s simple, future-oriented, and forward-compatible central control and electronics architecture. It follows a system hierarchy without overlapping functions. As with all BMW Neue Klasse models, four high-performance computers, known as ‘Superbrains’, consolidate computing power for driving dynamics, automated driving, infotainment, and basic and comfort functions. In addition to higher overall performance through accelerated data exchange, the BMW M Neue Klasse also benefits from faster software updates and upgrades.

Innovative lightweight design with first-time use of natural fibre elements.
Apart from innovations related to driving performance, high-tech will be also reflected by new and innovative materials. Lightweight construction has always played an important role in high-performance models. Therefore, BMW M will introduce for the very first-time natural fibre elements within the fully electric BMW M high-performance model line-up.

The brand gained significant experience in durability, production, and integration using natural fibre in motorsport since 2019. This material offers similar properties to carbon fibre but can be produced with around 40 per cent less CO₂e.

Dubai, United Arab Emirates. 13 January 2026 – BMW Motorrad Middle East along with AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, showcases BMW Motorrad’s latest Authority and Protection motorcycles at Intersec 2026, the world’s leading trade fair for security, safety and fire protection, taking place at the Dubai World Trade Centre.

Intersec brings together global leaders, government entities and industry experts to explore the technologies shaping the future of public safety and emergency response. As part of this year’s exhibition, there is a lineup of BMW Motorrad motorcycles specifically engineered to support frontline and authority operations across diverse and demanding environments in the emirate.

Purpose-built authority motorcycles on display

On display at the BMW Motorrad and AGMC stand are the four BMW Motorrad Authority models, each designed to deliver reliability, performance and adaptability in real-world operational conditions:

BMW R 1300 RT-P

The BMW R 1300 RT-P is a touring-focused authority motorcycle designed for high-performance patrol duties and everyday operational versatility. It combines excellent ergonomics and long-distance comfort with outstanding maneuverability in urban traffic. Powered by BMW’s 1,300 cc ShiftCam boxer engine delivering 145 hp and 149 Nm of torque, the RT-P provides strong, efficient performance and high stability for demanding authority use.

BMW R 1300 GS-P

The BMW R 1300 GS-P is a highly capable all-terrain authority motorcycle built for operation across mixed and challenging environments. Its air/liquid-cooled 1,300 cc boxer engine produces 145 hp and 149 Nm of torque, ensuring confident performance on and off road. Advanced rider assistance systems support stability, safety and control, making the GS-P a reliable platform for complex operational requirements.

BMW F 900 GS-P

The BMW F 900 GS-P is a versatile enduro motorcycle designed for authority operations on asphalt and unpaved surfaces. Its parallel-twin engine delivers strong, controllable performance, while the lightweight design and 14.5-litre plastic fuel tank contribute to improved handling and operational efficiency. The F 900 GS-P offers a balanced combination of agility, rider comfort and safety-focused technology.

BMW F 800 GS-P

The BMW F 800 GS-P is a proven midsize adventure motorcycle offering efficient performance and confident handling. With an output of 87 hp and a balanced chassis, it delivers dependable capability without excessive fuel consumption. Its manageable weight and rider-focused ergonomics support safe, controlled operation in demanding situations.

Steve Noon, Head of BMW Motorrad Middle East, said: “At BMW Motorrad we take pride in delivering purpose-built motorcycles that support law enforcement agencies in carrying out their duties with confidence and precision. Our ongoing commitment to innovation and rider-focused engineering has established BMW Motorrad as a trusted and leading choice for authority fleets in the region.”

Muhamet Latifi, General Manager for BMW Motorrad at AGMC, commented: “The participation of AGMC with BMW Motorrad Middle East at intersec 2026 reinforces our ongoing commitment to delivering specialised mobility solutions for authority and government partners. By combining advanced engineering, rider-focused technology and adaptable performance, BMW Motorrad’s Authority motorcycles continue to set benchmarks in reliability and operational readiness.”

Intersec is currently underway at the Dubai World Trade Centre, with visitors invited to experience BMW Motorrad’s Authority and Protection range firsthand throughout the exhibition.

Munich. The transfer of the Alpina trademark rights on 1 January 2026 marks the launch of BMW ALPINA as an exclusive standalone brand under the BMW Group umbrella. The initial focus will be on brand activation. Key elements of the BMW ALPINA brand are its unique balance of maximum performance and superior ride comfort, combined with hallmark driving characteristics. This is complemented by an exclusive portfolio of bespoke options and custom materials along with unmistakeable details.

Tradition meets future.
Given the storied history of the brand, the BMW Group is aware of its tremendous responsibility and committed to making the new BMW ALPINA chapter one that meets the highest expectations. The new wordmark provides a first indication. It radiates clarity, calm and confidence. Positioned at the centre of the rear, it underlines the standalone character of the new exclusive brand and its independent personality within the BMW Group. It is consciously inspired by the brand’s asymmetrical wordmark from the 1970s. The elegant, contemporary design provides a link between history and future.

New direction for modern exclusivity.
BMW ALPINA vehicles are manufactured according to rigorous standards for materials selection and craftsmanship. They fulfil the most demanding expectations in terms of visuals, acoustics and feel. Moreover, buyers can choose from a remarkable portfolio of bespoke options. These ensure that every BMW ALPINA has its own, unmistakeable character. Each vehicle will be an exclusive object for connoisseurs in pursuit of the extraordinary, without compromises on performance, comfort and individuality.

www.bmwalpina.com

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. Since the start of the first model generation in 2002, this open-top sports car has been wowing customers with its unique combination of peerless design, a purist driving experience and sporty dynamics. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of this vehicle – one that may well become a collectors’ item. It comes with specific equipment elements that create individual highlights on the outside as well as in the interior. At the same time, the Final Edition represents this iconic two‑seater’s crowning glory. Production of the BMW Z4 will come to an end in March 2026.

Distinctive looks for an unmistakeable personality.

The distinguishing exterior feature of the BMW Z4 Final Edition is its exclusive Frozen Matt Black paint finish. This colour, which underlines the model’s individual and dynamic flair, is only available for the Final Edition of the BMW Z4. It looks particularly impressive when combined with the M High-gloss Shadowline exterior trim, which is part of all Final Edition models. In addition to Frozen Matt Black, customers can select other colours from the BMW Z4 range, at no extra cost. The M Sport brake in High-gloss Red is also included with the BMW Z4 Final Edition. It impresses with particularly effective deceleration and attractive looks.

Red accents in the interior.

The distinctive contrasting red seams selected especially for the Final Edition provide a literal common thread which, in this case, ties together the instrument panel, centre console, door trims and M Sport seats in Vernasca

Leather/Alcantara. Another attractive eye-catcher is the M Alcantara steering wheel with contrasting seams to match. It accentuates the sporty character of the BMW Z4 Final Edition to perfection, while specially engraved door sill strips enhance its exclusivity.

The history of the BMW Z4: Launch of the first generation in 2002.

The BMW Z4 is part of a long-standing BMW tradition of open-top two‑seater sports cars. This successful lineage includes icons such as the BMW 328 Roadster, the BMW 507 and the BMW Z8.

The BMW Z4 had its premiere in autumn 2002, as the direct successor to the BMW Z3 launched in 1995. And, like its predecessor, the BMW roadster known internally as the E85 series was produced at the BMW Plant Spartanburg in the US state of South Carolina.  

With its long bonnet and short rear, the design of the BMW Z4 signalled power and sporting prowess. In the cabin, the low seating position just in front of the rear axle made for an unforgettable roadster driving experience. The BMW Z4 set new standards with a torsional stiffness previously unmatched in the convertible and roadster segment. Its supreme agility was also due to its 50/50 weight distribution. The BMW Z4 M Roadster was the first generation’s range-topper. Fitted with the 252 kW/340 hp six-cylinder in-line engine from the BMW M3, it accelerated from 0 to 100 km/h in 5.0 seconds.

The second BMW Z4 generation: Unchanged dynamic appeal, electro-hydraulic retractable hardtop as standard.

In December 2008 BMW introduced the second generation of the Z4 to the world. The new two-seater known internally as the E89 model series again combined classic proportions with leading-edge engineering.

It came with a completely new, electro-hydraulically retractable hardtop made up of two roof sections. Featuring an aluminium shell design, the hardtop was included as standard and could be opened or closed at the touch of a button in just 20 seconds. With the hardtop in place, the BMW Z4 offered the refined comfort of a sporty premium coupé. The interior of the new BMW Z4 had gained much over the first-generation model in terms of headroom and elbow room. In addition, this marked the first time the roadster used the BMW iDrive infotainment system.

The third-generation BMW Z4: Modern interpretation of the classic open-top sports car.

BMW premiered the third – and current – generation of the BMW Z4 in August 2018 at Pebble Beach Golf Links near Monterey, California. The BMW Z4 world premiere revealed a modern interpretation of the classic open-top sports car. A premium roadster boasting an electrically operated fabric softtop, sporty handling and a purist, driver-focused interior design. This was complemented by premium-quality driver assistance, infotainment and connectivity features. Unparalleled in this segment is the three-litre straight-six engine with M TwinPower Turbo technology in the BMW Z4 M40i, which has been offered with a manual transmission since 2024 as the Pure Impulse Edition. The Final Edition will be the pinnacle of the third-generation BMW Z4.

Fujairah & Jebel Yibir, UAE - 24 November, 2025 - Every journey begins with light. It shapes our view, guides our path and transforms the ordinary into extraordinary. Winding along the coastline of Fujairah, the BMW 7 Series and BMW X7 Individual models embody this ethos and redefine the feeling of modern luxury.

The BMW 7 Series Individual shimmers in its two-tone finish of Maldives Blue and silver-grey, mirroring the sea it reflects. Every curve follows the horizon’s calm rhythm, capturing a perfect balance of elegance and energy. Further inland, the BMW X7 takes on a contrasting personality. Against the rugged slopes of Jebel Yibir, the same Maldives Blue stands bold and unwavering, embodying confidence, versatility and quiet strength.

Captured entirely on film, this story embraces the beauty of imperfection, the warmth of color and the honesty of every shadow. There is no retouching or instant preview, only a quiet trust in the light to reveal what is real. In both analog photography and BMW’s design, beauty lies in authenticity, in the harmony between form and feeling.

In a world defined by digital perfection, these images are born purely from light. Each frame is a memory. Real. Unedited. Unforgettable. 
Like BMW Individual, analog photography celebrates creation over replication. Light doesn’t just illuminate, it inspires.

Dubai, 03 November 2025 – BMW Middle East returns to Dubai Design Week 2025, the region’s leading design festival for the fourth consecutive year. Running from November 4 to 9 at Dubai Design District (d3), their presence highlights BMW Middle East’s commitment to supporting and nurturing regional talent and creativity.

Beyond continuing their support for the event as the exclusive Automotive Partner, BMW Middle East is proud to present the BMW pavilion “Ellipse”, a collaboration with Bricklab, a Jeddah-based architecture studio founded by brothers Abdulrahman and Turki Gazzaz in 2015.

Through a cohesive integration of design, materiality, and spatial experience, Ellipse pavilion will embody core attributes of BMW. Its conceptdraws inspiration from the duality between the comfort of a luxury car and the raw environment of the desert highway. Its hard aluminium exterior contrasts with a soft, sinuous interior, creating moments of intimacy and reflection. The elliptical form provides a dynamic counterpoint to the angular geometry of Dubai Design District, symbolising motion and modernity.

While the hard aluminium cladding evokes strength and precision, the interior finishes mirror the craftsmanship of the BMW 7 Series with undulating walls and soft textures designed to encourage connection and calm. Adding to the experience, Ellipse pavilion will also showcase an exceptional BMW 7 Series presenting an elegant two-tone composition: Maldives Blue blending seamlessly with Oxide Grey Metallic for a distinctive and sophisticated look. Through this deliberate interplay of materials and atmospheres, Ellipse successfully echoes the core design attributes and luxury experience of the BMW 7 Series Individual.

Speaking about the inspiration behind Ellipse pavilion, Abdulrahman and Turki Gazzaz said: “Creating this pavilion for Dubai Design Week has been a process of artistry and practicality. Our collaboration with BMW Group Middle East has provided ideas that allowed us to pay homage to excellence in automotive design, merged with the dramatic scenery drivers experience in the Middle East. The result is a building we can be proud of – it is as elegant as it is functional.”

BMW Group Middle East’s commitment to art, design, and culture further extends within Ellipse pavilion, where visitors will experience meticulously crafted works from six regional artists. They include: Rania Elkalla, founder of Shell Homage; Karim Tamerji and Elias El Hage from Karim + Elias; Rand Abdul Jabbar, multidisciplinary artist; co-founders Sara Abu Farha and Khaled Shalkha of Datecrete Studio & Lab; Talin Hazbar, multidisciplinary artist; and Dima Srouji, founder of Hollow Forms.

Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “We are committed to championing regional creativity across art, design and culture, which is showcased through our ongoing partnership with Dubai Design Week, a platform that continues to inspire innovation and cultural dialogue. Our collaboration with Bricklab for Ellipse pavilionand the showcase six remarkable regional designers reflects BMW’s passion for design excellence, craftsmanship and cultural exchange.”

Riyadh, Kingdom of Saudi Arabia – October 30, 2025. Amid the serenity and the beauty of the desert of Riyadh in the Kingdome of Saudi Arabia, BMW Middle East presented one of its most exclusive and poetic creations for the Middle East region to date: the BMW 7 Series Suhail Edition. Limited to just 50 examples worldwide, this remarkable edition draws inspiration from the Suhail star, a symbol of guidance and brilliance deeply rooted in Arabian heritage.

“The BMW 7 Series Suhail Edition is more than a celebration of automotive excellence, it is a tribute to the cultural legacy, craftsmanship, and forward-thinking spirit of the Middle East. With only 50 examples worldwide, the Suhail Edition represents the potentials of BMW Individual, crafted for those who value meaning, beauty, and innovation in equal measure.”

Karim-Christian Haririan, Regional Director - BMW Group Middle East

A harmonious blend of art, luxury, and advanced engineering 

The Suhail Edition is a harmonious blend of art, luxury, and advanced engineering. On the exterior, the vehicle features BMW’s signature crystal headlights paired with the iconic glowing kidney grille, a luminous welcome that exudes modern elegance while a BMW Individual two-tone paint finish, Oxid Grey metallic and Night Blue metallic, creates a sense of fluid motion and timeless sophistication.

The Suhail Edition extends its distinctive concept inward, with its Night Blue interior accents echoing the exterior’s celestial signature and reinforcing the concept of a unified palette.

The interior is a sanctuary of BMW Individual craftsmanship. The Suhail constellation and logo are exquisitely embroidered onto the headrests and cushions, and are elegantly crafted onto the C-pillars, side headrests, and dashboard, with BMW Sky Lounge enveloping passengers in a subtle celestial narrative. The finest stitched BMW Individual Merino Leather, with BMW Individual Taupe Grey/Night Blue elements are complemented by Oak mirror-finish wood trim and grey-metallic high-gloss, is brought to life by ambient lighting, creating an atmosphere of pure refinement.

BMW Individual is the ultimate expression of personal luxury, offering discerning customers the opportunity to craft a vehicle as unique as their own identity. Through a world of exclusive materials, personalised colours, and handcrafted details, BMW Individual transforms each car into a personal masterpiece. Whether it’s selecting a custom paint finish, commissioning fine leather upholstery, or adding intricate inlays and motifs, every element is tailored to reflect the owner’s tastes and values combining the precision of German engineering with the artistry of true craftsmanship.

BMW 7 Series: A showcase of innovation

Beyond beauty, the Suhail Edition is a showcase of innovation. The BMW Curved Display, powered by Operating System 8.5, integrates seamlessly with gesture and voice controls for a truly intuitive driving experience. Rear-seat passengers are treated to the Executive Lounge experience, including fully reclining seats, personal touchscreens, and the show-stopping BMW Theatre Screen, a 31.3-inch 8K display that transforms every journey into a cinematic escape.

Thanks to BMW ConnectedDrive, the 7 Series offers real-time digital services, intelligent navigation, and effortless remote interaction via the My BMW App, ensuring that every drive is not only luxurious but connected and intelligent.

The BMW 7 Series Suhail Edition is not merely a car, it is a statement of elegance, a constellation of craftsmanship, and a celebration of cultural brilliance.

London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style – but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

“It’s not often that you see two icons of British design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise,” adds Sir Paul Smith, expressing his thoughts on the collaboration and the new design.

Unmistakable look with a British twist.
Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car," says Holger Hampf, Head of MINI Design.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.

Regardless of the body colour, the specially created Nottingham Green paintwork – a tribute to Sir Paul's hometown – adds sophisticated accents to the side mirrors, the octagonal radiator grille, the wheel hub covers with Paul Smith lettering and as the paintwork for one of the two roof variants.

In addition to the colour variants, numerous details characterise Paul Smith's signature and make the MINI Paul Smith Edition unmistakable: The ‘Signature Stripe’, a central design feature of the British designer, adorns the roof in Nottingham Green at the rear of the driver's side. The alternative version of the roof features elegant stripes in Jet Black in varying thickness, both matte and glossy. The MINI Cooper Convertible Paul Smith Edition is supplied with a black soft top.

All edition vehicles are equipped with 18-inch Night Spoke aluminium wheels with tinted clear coat in Dark Steel Flash.  The MINI logo at the front and rear is offered in newly designed Black Blue and complements the colour composition of Paul Smith and MINI. On the black horizontal handle strip at the rear, Paul Smith's signature refers to the creative spirit behind the vehicle design.

British restraint and elegance in the interior.

British character is also reflected in the interior with numerous components featuring a modern, elegant look. The knitted surfaces on the dashboard and door panels appear in black, while Paul Smith fabrics in tone-on-tone stripe patterns serve as inspiration for the special structure of the dashboard. The Nightshade Blue sports seats are made of Vescin and have knitted textile in the shoulder and headrest areas. Drawn from the Signature Stripe, the decorative stitching on the steering wheel's textile band is designed in bright colours - quintessentially Paul Smith.

The round display in the centre of the cockpit also appears with one of three different Paul Smith backgrounds when Personal Mode is selected. Small hidden details underline the British design influence - but also the playful character of the designer: when the door is opened, the driver and front passenger are greeted with a handwritten ‘Hello’ as a light projection on the floor and Smith's motto ‘Every day is a new beginning’ on the door sill, reflecting the positive mindset of both brands.  A graphic of a stylized ‘rabbit’ hand-drawn by Paul Smith on the floor mat complete the interior details.

A collaboration that blends British heritage, bold creativity and contemporary sophistication.
MINI and Sir Paul Smith: two icons that are not only linked by their British heritage but also look back on exclusive collaborations resulting in unique styling. Their joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created blue colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

To mark the 40th birthday of the classic MINI in 1999, the fashion designer dipped an exclusive one-off in his characteristic stripe design, using 86 stripes in 26 colours.

In 2021, the MINI STRIP celebrated its world premiere: a vehicle designed using only what Paul Smith considered absolutely necessary. The result was a customised one-off car that despite its minimalist design and in keeping with Smith's guiding principle of ‘classic with a twist’, was not without unexpected and loving details.

In 2022, Paul Smith went back to the roots of the collaboration with the MINI Recharged by Paul Smith. A classic found its way into the now: a Classic Mini from the 1998 MINI Paul Smith Edition was transformed into a modernised electric vehicle. With a focus on quality and functionality, a contemporary vehicle was created that can also be seen as a tribute to the tradition and heritage of the classic MINI.

Paul Smith MINI Collection
But it is not only Sir Paul Smith who inspires MINI with creative ideas - the inspiration also works in reverse: the designer repeatedly uses MINI as a motif on exclusive pieces in his collections. To celebrate the launch of the MINI Paul Smith Edition, Paul Smith will release a capsule collection of bags inspired by details from the latest MINI collaboration.

Sulaymaniyah/Iraq, October 9, 2025 – Al-Uroush Automotive proudly announces the grand opening of Iraq’s inaugural BMW Retail.Next showroom, a significant milestone that underscores the brand’s commitment to delivering premium automotive experiences in the region.

Located in the heart of Sulaymaniyah’s Majidi Mall, the new showroom reflects BMW’s commitment to bringing premium automotive experiences to a growing market.

Spanning 1,200 square metres, the state-of-the-art showroom showcases the latest BMW and MINI models, offering top-tier luxury and innovation to customers in Sulaymaniyah. With the capacity to display up to 10 vehicles, the space promises an immersive and personalised experience for enthusiasts and customers alike.

Dr. Sabah A. L. Salem, CEO of Al-Uroush Automotive, commented on this new chapter in the company’s history. “We are proud to open the first BMW Retail.Next showroom in Iraq, particularly in Sulaymaniyah, a city that embodies the perfect harmony of culture, progress and aspiration. This facility is not only a retail destination, but a symbol of our long-term commitment to delivering premium experiences to our valued customers across Iraq. The dynamic environment of Sulaymaniyah, coupled with the increasing demand for premium vehicles, makes this location ideal for our expansion.”

The opening ceremony was attended by Karim-Christian Haririan, Managing Director of BMW Group Middle East who emphasised the significance of this launch. “We are excited to welcome Al-Uroush Automotive to the BMW Retail.Next family with this remarkable showroom in Sulaymaniyah. Iraq is an important market with immense growth potential, and this opening highlights BMW’s vision to expand and deliver premium experiences to customers in dynamic locations. We look forward to a promising future in Iraq.”

Beyond showcasing luxury vehicles, this new showroom represents a unique opportunity for local talent. Al-Uroush Automotive is dedicated to fostering the skills and careers of individuals in the community. By providing training and employment opportunities, the showroom aims to empower local talents, ensuring that they play a vital role in delivering the exceptional service that BMW is known for. This initiative not only enhances the customer experience but also contributes to the economic development of Sulaymaniyah, creating a ripple effect of growth and opportunity.

Set against the picturesque backdrop of Sulaymaniyah’s mountains, the Majidi Mall showroom offers a welcoming and sophisticated space for customers to explore BMW and MINI’s latest models. Designed with a focus on customer-centricity, the Retail.Next concept ensures a seamless blend of cutting-edge technology, modern design and premium service, perfectly aligned with BMW’s global standards.

The city of Sulaymaniyah has long been celebrated for its fusion of tradition and modernity. With its rich history, love for art and literature and breathtaking natural beauty, Sulaymaniyah offers another ideal setting for BMW’s entry into Iraq.

Al-Uroush Automotive, established in 2010, holds an exclusive position as the official importer of BMW, MINI, BMW Motorrad and Rolls-Royce Motor Cars in Iraq. This showroom opening represents a sterling achievement in their mission to meet the needs of customers seeking exceptional vehicles, and it underscores their reputation as pioneers in luxury automotive retail within the Iraqi market.

Munich. The BMW Group is launching a vehicle with five different drivetrain technologies. The new BMW X5 will be the first model to offer customers a choice of battery electric, plug-in hybrid, petrol, diesel, and hydrogen fuel cell technology. The HyMoS (Hydrogen Mobility at Scale) initiative is designed to promote the development of hydrogen ecosystems and refueling stations in metropolitan areas and aims for an initial pilot implementation in Germany.

“By launching the new BMW X5 with a choice of five drive system variants, we are once again demonstrating our leading position as a technology pioneer,” says Joachim Post, Member of the Board of Management of BMW AG, Development at an BMW event in New York. “Hydrogen has an essential part to play in global decarbonisation, which is why we are committed to driving the technology forward.”

Technology-open approach is a strategic success factor

Product diversity continues to be a key success factor for the BMW Group. A wide-ranging portfolio of drive systems – encompassing ICE engines, plug-in hybrids, battery electric drive systems and, starting with the new BMW iX5 Hydrogen in 2028, hydrogen fuel cell technology – lays the foundations for successfully meeting the varying demands and needs of customers worldwide both now and in the future.

Flexible manufacturing structures and high levels of integration expertise enable this array of drive technologies to be implemented efficiently in the new BMW X5 range in terms of development, purchasing and production. This means the BMW model line-up will include two types of fully electric drivetrain (battery electric and hydrogen fuel cell) from 2028, underlining the rigorous application of the brand’s technology-open approach.

The new BMW iX5 Hydrogen

Following successful testing of the pilot fleet worldwide, the new BMW iX5 Hydrogen* will enter the market as the brand’s first-ever series-produced hydrogen-powered model. “The new BMW iX5 Hydrogen will be a true BMW - pioneering in its class and delivering the BMW typical driving pleasure,” says Michael Rath, Vice President Hydrogen Vehicles BMW Group. 

The drive technology is based on the third-generation fuel cell system that the BMW Group is developing in collaboration with the Toyota Motor Corporation.This technological advance paves the way for a system with a more compact design that is also more powerful and efficient, thereby increasing range and output at the same time as reducing energy consumption. The company’s competence centres in Munich and in the BMW Group Plant Steyr are already building first prototypes. Further drive system components will come from the BMW Group plant in Landshut.

Benefits of hydrogen-powered technology

Hydrogen is recognized as a promising future energy carrier for global decarbonization. It acts as an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid. Hydrogen is the missing piece for completing the electric mobility puzzle where battery electric drive systems are not an optimal solution.

HyMoS initiative: alliance for strengthening the hydrogen infrastructure

As well as developing the new BMW iX5 Hydrogen, BMW is also actively involved in efforts to expand the hydrogen refueling network. The HyMoS (Hydrogen Mobility at Scale) initiative was established to support hydrogen ecosystems for mobility in cooperation with industry and institutional partners. The aim of this initiative is to increase the economic viability of hydrogen mobility ecosystems by pooling the demand for all types of vehicles, including trucks, buses and passenger cars. This will help to reach an optimal distribution and usage of hydrogen stations. The initiative supports existing hydrogen ecosystem projects in achieving their full potential by sharing experiences across projects and providing ground support of its industry partners. A pilot phase started with the support of existing ecosystems in Germany and France to gather experiences for deployment to further metropolitan areas and a potential later expansion to other countries.

Dubai, United Arab Emirates 19 September 2025 – Celebrating BMW Individual andshowcasing exclusivity, BMW Group Middle East presents five meticulously curated BMW Individual profiles for the BMW 7 Series and BMW X7, designed exclusively for the Middle East and available in limited numbers.

Representing the pinnacle of BMW personalization, BMW Individual gives customers the freedom to create a car as unique as their signature. Each of the five editions is a carefully balanced combination of colours, materials, and equipment - inspired by the region and tailored to the refined tastes of its clientele - offering a complete, ready-to-order configuration.

A legacy of bespoke craftsmanship

Since its beginnings in 1985 inside BMW Motorsport GmbH (now BMW M GmbH), BMW Individual has served as the ultimate atelier for automotive individuality. Starting off as a small-series program catering to a select group of customers with mostly hand-built, highly exclusive models, the program swiftly expanded to include special equipment, rare paint finishes, and special leather trims directly into BMW production lines, all while maintaining the brand's strong commitment to both quality and safety.

Over the decades, BMW Individual has evolved into a creative canvas for the most renowned designers and artisans in the world. From Karl Lagerfeld’s 1992 BMW 7 Series to landmark creations such as the BMW 7 Series “THE NEXT 100 YEARS” limited to 100 units, BMW Individual 7 Series by Esther Mahlangu, the meteorite-adorned BMW M850i Night Sky, and the exclusive Pearl Edition with 88 units of the BMW 7 Series and 6 Series Gran Coupé, every project has embodied the essence of automotive artistry and exclusivity.

Five Curated Creations. Limitless Individuality

Working in close collaboration with BMW Group Middle East, BMW Individual has developed the five new profiles. Each specification reflects a complete design vision, down to the smallest interior accents- including exclusive Merino leathers and precise detailing such as extended leather trim, BMW Crystal Headlights with Iconic Glow, and Crafted Clarity elements.

One of the most striking hallmarks of these editions is the exclusive BMW Individual paint finishes. Among the most captivating expressions is the concept of "paired perfection" harmoniously matched BMW 7 Series and BMW X7 models offered in Maldives Blue, Mora, or Macadamia Metallic. For Maldives Blue (inspired by the region’s turquoise coastlines) and Mora Metallic (evoking Arabian nights), the BMW 7 Series features an elegant two-tone composition, blending seamlessly with Oxide Grey Metallic for a distinctive and sophisticated look. Expanding on this exclusive palette, the BMW 7 Series is further elevated by two additional statement finishes: the deep, satin allure of Frozen Deep Green Metallic and a dramatic two-tone masterpiece combining the vivid Ruby Red Pearl Effect Metallic with the timeless elegance of Black Sapphire Metallic - each crafted to ensure the BMW 7 Series commands attention with unrivaled sophistication.

Karim-Christian Haririan, Managing Director - BMW Group Middle East said: "BMW Individual is not just about creating cars; it’s about crafting personal experiences that resonate with the heart and soul of our customers. Each Individual profile we present is a unique expression of exclusivity, allowing our clients to transform their vision into reality. The emotions tied to owning a BMW Individual vehicle are profound, it's about pride, exclusivity, and the joy of driving a masterpiece that reflects one's personal style. We are excited to continue this legacy of bespoke craftsmanship, where every detail is meticulously designed to evoke a sense of luxury and connection."

The powertrain selection is limitless: customers can choose their preferred type and power, whether it is a fully-electric BMW i7 M70 or a powerful BMW X7 M60 with an internal-combustion engine, without compromising bespoke features or craftsmanship.

Region-focused equipment includes ventilated seats, air fragrance systems, extended climate control, illuminated panoramic glass roofs and advanced rear-seat entertainment - ensuring every journey is as comfortable as it is distinctive.

The five Individual editions are available in limited allocation through official BMW importers across the Middle East.

BMW Individual Manufaktur - one-off creations without limits

For customers seeking the rarest and most personalised expression of their BMW, BMW Individual Manufaktur offers tailor-made, one-off creations. Here, specialists bring visions to life with customised upholstery options, including multi-colour designs, embroidered head restraints, personalised door sills, and exclusive trim elements. Every component undergoes the same rigorous testing as standard BMW parts, ensuring flawless quality and safety. Customers may also explore BMW Individual’s exclusive two-tone paintwork options, now offering more than 100 special colours and two-tone combinations hand-applied with master precision (Only two colors available for the roof: Black Sapphire and Oxide Grey).

Beyond the existing palette, clients can commission an entirely unique paint shade or interior finish, created exclusively to match their personal vision - from custom-mixed exterior colours to bespoke leather hues and hand-selected trim materials.

Expanding the Art of Paintwork

BMW Group maintains its commitment to bespoke craftsmanship and continues its growth. At Plant Dingolfing, a new Centre for Special and Individual Paintwork is being built with an investment of more than €30 million, scheduled to open in 2027. Covering over 2,000 square metres, the facility will further expand the possibilities of BMW Individual with up to 300 paint shades, advanced two-tone concepts, and complex finishes combining automated precision with artisanal hand-painting. The new center will reduce throughput times, lower production costs, and operate more sustainably by using electricity-powered drying furnaces.

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

Munich. The BMW Group today announced senior management changes in its Sales and Finance Divisions: Jean-Philippe Parain, who currently serves as Head of the Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa for the BMW Group, will assume responsibility for the MINI brand as of 1 October 2025.

Parain brings a wealth of international experience to the role and will be tasked with building on MINI's current momentum. Jean-Philippe Parain joined the company in 1997 at BMW France in the marketing department. Jean-Philippe Parain has held several senior management roles including President and CEO BMW Group Belux, Head of MINI Europe and Head of Sales Region Europe. Under his leadership, the Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa saw particularly strong growth and reached segment leadership for the premium brands BMW and MINI.

”We are convinced that Jean-Philippe Parain, with his leadership experience and sales expertise, will help MINI build on the strong foundation of the new model family and realise the brand's great potential in coming years,” said Jochen Goller, Member of the Board of Management of BMW AG, responsible for Customer, Brands and Sales.

Stefan Richmann, currently Head of the MINI brand, will take on the role of Head of Treasury and Investor Relations for the BMW Group, effective

1 October 2025. Under Stefan Richmann's leadership, MINI has seen a strong sales increase by about 25% per August 2025 compared to the previous year, with the new MINI model lineup resonating strongly with customers around the world. Especially the all-electric MINI models saw significant growth during the year.

"Stefan Richmann has done an outstanding job in steering the MINI brand into the future and positioning it for continued growth and success," said Jochen Goller.

As Head of BMW Group Treasury, Stefan Richmann will be responsible for the financing activities of the BMW Group, including liquidity management, pension investment and financial risk management. Additionally, BMW Group Investor Relations, as part of his responsibility, serve as the interface to the capital market.

“I’m looking forward to welcoming Stefan Richmann in his new position as Head of Treasury. Stefan’s financial expertise and strategic vision make him the ideal candidate to bring the BMW Group Treasury and Investor Relations to the next level", said Walter Mertl, Member of the Board of Management of BMW AG, responsible for Finance.

Stefan Richmann began his career at the BMW Group in 1997. Since then, he has held numerous managerial positions within the company. From 2008, Stefan Richmann was responsible for BMW Spain finances as CFO. He returned to Munich at the end of 2010, where he fulfilled several further management roles in the Finance and Controlling division and Product Management at BMW Group headquarters. From 2017, Stefan Richmann served as CFO of BMW North-America and later as Head of BMW Financial Services America. In April 2022, he took over as head of the Corporate Strategy division, and in 2024 as head of the MINI brand.

Ritu Chandy, currently Head of BMW Group Treasury, will succeed Jean-Philippe Parain as Head of the BMW Group Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa on 1 October 2025.

Ritu Chandy began her career with the BMW Group in 2001 at BMW Australia and has held senior management roles across BMW Group’s global footprint including CFO for BMW Group Financial Services of North America and CEO of the BMW Group Financial Services Asia-Pacific Region before relocating to Munich in April 2022 for her current position. In this role, Ritu Chandy has driven change in capital market interaction and earned widespread respect with financial market stakeholders for her transparency, strategic approach and unwavering dedication. 

“We are confident that Ritu Chandy, with her drive and strength in successfully managing heterogeneous markets, will continue to build on the strong sales performance in the region. I would like to thank Ritu, who has worked tirelessly to strengthen the BMW Group's reputation in the financial market and, together with her teams, has driven forward process improvements in Group Treasury," said Walter Mertl.

Her appointment as Head of the Sales Region Asia-Pacific, Eastern Europe, Middle East and Africa for the BMW Group comes into effect as of 1 October2025. Based on her previous roles, Ritu Chandy has comprehensive knowledge and experience with the region that will enable her to drive sales across this portfolio spanning numerous markets and cultures.

"Ritu Chandy’s appointment brings a leader with a unique blend of financial acumen and deep regional expertise to a key pillar of our global footprint," said Jochen Goller.

The Board of Management wishes all three senior managers much success in their new roles.

Munich. BMW Group Plant Steyr is getting ready for series production of fuel cell systems. The third generation of the BMW Group’s hydrogen drive system will be manufactured in Steyr from 2028, and the company’s competence centres in Munich and Steyr are already building the first prototypes. Further drive system components will come from the technology hub in Landshut.

“The launch of the first-ever fuel cell production model from BMW in 2028 will add another exceptionally efficient high-performance drive system with zero emissions to our technology-open product portfolio,” says Joachim Post, Member of the Board of Management of BMW AG, Development. “The choice of Steyr as the production location clearly demonstrates our commitment to a European innovation footprint. The BMW competence centres in Munich and Steyr have a key role to play in the development of pioneering fuel cell systems.”  

The third-generation BMW fuel cell system: more compact, more powerful, more efficient 

The first generation of the fuel cell drive system was supplied entirely by the Toyota Motor Corporation (Toyota) and was fitted in the BMW 535iA back in 2014. The second generation made its debut in the current BMW iX5 Hydrogen pilot fleet. This time, BMW developed the overall fuel cell system itself, while the individual fuel cells came from Toyota. 

For the new generation, the BMW Group and the Toyota Motor Corporation jointly develop the powertrain system for passenger vehicles, with the core fuel cell technology creating synergies for both commercial and passenger vehicle applications. This close collaboration enables both companies to leverage synergies in development and procurement while creating brand-specific models.

The third generation of fuel cell technology brings some major improvements:

• Compact design: The space taken up by the fuel cell system has been reduced by around 25%. A considerable increase in power density has enabled a much more compact construction compared to the preceding generation.  
• High degree of integration: The third generation can be seamlessly integrated into future vehicle architectures. This paves the way for a technology-open approach that will make it possible to offer customers a variety of drive system variants in future. 
• Optimised components and increased efficiency: The system is set to be substantially more efficient than its predecessor. This is being achieved by upgrading individual component parts that are based on the drive technology jointly developed with Toyota and by improved operating strategies. These advances result in increased range and output combined with lower energy consumption, which represents a significant improvement over the second generation. 

Technological expertise at the BMW Group in Munich

The BMW Group is making prototypes of the highly efficient fuel cell systems at the company’s competence centre for hydrogen in Munich. An electrochemical reaction takes place in the fuel cell, which involves hydrogen from the tanks reacting with oxygen from the air. This reaction produces electricity that powers the electric motor and thereby supplies the vehicle with energy. 

The fuel cell system comprises not only the fuel cells themselves, but also all the components and systems needed for their efficient operation. These include the cooling system and hydrogen- and air subsystems. The compact layout ensures the entire drivetrain delivers the levels of performance and safety for which BMW is renowned. 

Prototype production is currently focused on development and validation of the assembly and testing processes, with particular attention paid to industrialisation, quality assurance and scalability in the longer term. In parallel to this, the prototypes are being used to develop operating strategy and for validation on both a system and vehicle level. These steps are crucial in preparing fuel cell technology for series production. 

Series production at BMW Group Plant Steyr

Production of the fuel cell systems is due to get underway in 2028 at BMW Group Plant Steyr, which can call on decades of development and production expertise covering all drive system types across the BMW Group model range. New test rigs and production facilities are now being built and buildings modified to incorporate the new drive technology and constantly refine it. 

“We are proud to be producing another innovative drive technology at Plant Steyr in future alongside the latest generation of electric motors and combustion engines,” says Klaus von Moltke, Senior Vice President Engine Production at BMW AG and Director of BMW Group Plant Steyr. “This, together with the development expertise we have available on-site, makes our plant a prime example of the BMW Group’s technology-open approach.” 

Component manufacture at BMW Group Plant Landshut

BMW Group Plant Landshut is responsible for manufacturing key components for the fuel cell vehicles. Construction of new hardware and equipment for series production of the hydrogen-specific BMW Energy Master will start there in late May 2026. The BMW Energy Master controls the supply of power in the vehicle across a range from 400 – 800V. It also acts as the interface for data from the high-voltage battery. This control unit is supplemented by various components that are specifically required for the fuel cell application. Production of the first prototypes of the hydrogen-specific Energy Master will begin in mid-2026 just a few miles away at BMW Group Plant Dingolfing, where the prototypes of the BMW Energy Master for the Neue Klasse models were also made.  

As with the BMW iX5 Hydrogen pilot fleet, Plant Landshut will once again manufacture the housing and pressure plate for the next model generation. 

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 258 hp, the second, a combustion engine-powered MINI JCW with 231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.
The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.
The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.
The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
In collaboration with the MINI design team, BMW Group subsidiary Designworks provided creative impetus with unconventional ideas for the project. Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the unique cars - led by Matt Willey – complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2023.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2023 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

Happy Dreams, The Middle of Nowhere - 01 September, 2025

Against a backdrop of brooding grey skies and winding roads, the BMW M5 Touring in Isle of Man Green carved through the dramatic landscape with effortless precision and power. Every curve of the twisty route became a showcase of performance, presence, and the unmistakable character of M - the Ultimate Driving Machine.

A brief pause at the “Happy Dreams” stop transformed the journey into something almost cinematic, blending cutting-edge engineering with pure emotion. The BMW in-car gaming feature, powered by the AirConsole platform, brought playful energy to the pause, adding a layer of joy before the M5 Touring navigated the twisty roads again.

This was more than just a drive: it was a story of power, elegance, and unforgettable moments that will linger like a dream.

Dubai, United Arab Emirates - August 28, 2025. Celebrating community, joy, and the thrill of the open road, BMW Motorrad AGMC and BMW Motorrad Middle East hosted an exclusive Female Community Ride on 23 August 2025. The event, held in celebration of Emirati Women’s Day, brought together over 40 passionate riders from across the country for an unforgettable evening of camaraderie, shared dining, and meaningful connections.

Held in collaboration with renowned Emirati biker Hind AlBudoor, the group of women representing a diverse mix of nationalities gathered at AGMC Dubai Motor City. The evening began with sharing inspiring stories from within the community, bringing to life this year’s theme for Emirati Women’s Day, “Hand in Hand”.

Setting off from the showroom, Hind led the way on the classic Bluestone Metallic BMW S 1000 RR superbike. Driving on Dubai’s iconic Al Qudra road, the riders followed a pre-planned route to Bab al Shams Desert Resort.

“This event is a powerful reminder of the strength and resilience of women in the UAE. At BMW Motorrad AGMC, and as a passionate biker, we believe in creating spaces where women can express their passion for motorcycling and connect with one another. Together, we are not just riding; we are building a community that inspires and empowers.”, commented Muhamet Latifi, National Brand Manager Motorrad at AGMC.

Sharing his thoughts on the event, Steve Noon, Head of BMW Motorrad at BMW Group Middle East reflected: “The Female Community Ride is more than just an event; it’s a celebration of the incredible achievements of women across the emirates. We are proud to support initiatives like these that promote inclusivity and encourage women to embrace their passions. At BMW Group Middle East, we are committed to providing the tools and opportunities for women to thrive, both on the road and in life.”

In celebrating Emirati Women’s Day, this experience served as a tribute to the remarkable achievements and enduring spirit of women in the UAE. Through initiatives like the Female Community Ride, which creates a space for women to connect and enjoy the freedom of the road, BMW Motorrad as a brand celebrates diversity and strengthens bonds. 

Munich/Steyr (Austria). The BMW Group Plant Steyr today began series production of the e-engine for the Neue Klasse. “Today, we are laying the foundations for the future of the BMW Group,” explained Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production. “As the first production site for the Gen6 electric engine, Plant Steyr is central to the Neue Klasse and the continued development of our global production network.” The electric engine for the sixth generation of BMW eDrive (Gen6) is the first fully-electric drive train to be produced at the Steyr location in Austria. From there, it will be shipped throughout the production network, providing the drive train for the Neue Klasse. “Three years ago, we announced that we would build this electric engine in Steyr. Today, we are proud to deliver it,” said Klaus von Moltke, SVP of Engine Production for BMW AG and plant director of the Steyr facility. “What we are launching here today is more than just a production ramp-up. It is a firm commitment to Europe, to technology and to the future.”

Technology openness: Plant Steyr as centre of drive train expertise

Between the project launch in 2022 and 2030, the BMW Group is investing over one billion euros in expanding development and production expertise for e-drives at the Steyr location. This capacity expansion will ensure the plant remains the BMW Group's leading location for drive trains. For over 40 years, the plant has developed and manufactured internal combustion engines for the BMW and MINI brands. This extensive experience and wealth of expertise in drive trains make the engine plant the ideal facility to produce the Gen6 electric engines. The site will continue to manufacture diesel and petrol engines in parallel. “Technology openness is our strength – it gives us the necessary flexibility to secure long-term jobs,” said von Moltke. Around 1,000 employees will work in the new electric engine assembly. Depending on global demand, half of the Steyr location’s total workforce could be employed in e-mobility by 2030. von Moltke: “Steyr will remain the heart of our drive train expertise – both for combustion engines and electromobility.”

Powertrain components produced in Steyr, aluminium housings from Landshut

Rotor, stator, transmission and inverter – all core components of the innovative, highly integrated e-drive – will be manufactured at Plant Steyr. The housing for the electric engine will be cast at Plant Landshut's aluminium foundry and further processed in Steyr. The inverter will be produced in a new in-house clean-room environment, marking the Austrian engine manufacturer’s entry into the field of electrical engineering. E-drive components from Steyr will be assembled on two new lines. The overall production concept for the Gen6 e-drive follows the principle of a modular system, making it possible to produce different highly flexible electric drive train derivatives for the entire range of Neue Klasse models. The modular concept generates positive economies of scale and cost savings in both development and production. It also improves the scalability of production volumes and keeps production, supply networks and procurement highly flexible.

Comprehensive improvements to electric engine

The electric engine has undergone significant further development for Gen6: The rotor, stator and inverter have all been holistically designed for the Gen6 technology’s new 800-volt architecture, maximising performance capabilities and the efficiency of the drive system. In the inverter, 800-volt technology and silicon carbide (SiC) semiconductor technology are now being used to boost efficiency. Fully integrated into the electric engine housing, the inverter converts direct current from the high-voltage battery into alternating current for the electric engine.

Lower weight, costs and energy loss lead to greater vehicle efficiency

Overall, the intelligent use of new technologies in the e-drive and systematic further development of existing systems produce remarkable results. Comparing the future BMW iX3 50 xDrive with a Gen5 xDrive model shows the following improvements in the electric engine: “Energy loss is reduced by 40 percent, costs by 20 percent and weight by 10 percent. All this makes a significant contribution to the approximately 20-percent increase in overall vehicle efficiency”, explains Martin Kaufmann, SVP of global Powertrain Development at BMW AG. The efficient design of the powertrain together with the high energy content of the high-voltage battery, enable a range of up to 800 km (WLTP) in the BMW iX3 50 xDrive, the first model of the Neue Klasse.

The new BMW M2 CS sets a new benchmark on the legendary Nordschleife racetrack of the Nürburgring on 11 April 2025. Driven by BMW M development engineer Jörg Weidinger, it completed the 20.823-kilometre Nürburgring-Nordschleife circuit in 7:25.5 minutes, beating the previous best time for compact cars by eight seconds. This record-setting BMW M2 CS not only raises the bar in the compact car class, but also further solidifies BMW M's reputation as a manufacturer of high-performance vehicles that excel both on the road and on the racetrack.

"The BMW M2 CS has achieved a significant milestone with its lap time on the Nordschleife, showcasing the potential for combining performance, technology and exceptional driving dynamics into a single vehicle," stated Franciscus van Meel, the CEO of BMW M GmbH. “We are proud that the M2 CS has once again set a new benchmark in the compact car class with this lap time.”

Following the impressive record set by the BMW M2 CS which now holds the top spot in the compact category, the BMW M3 CS Touring is now another representative of the fastest production vehicles from BMW M GmbH in the mid-size category. With a time of 7:29.490 minutes, the BMW M3 CS Touring is the fastest Touring of all time on the Nürburgring-Nordschleife.

"From the very beginning, it was clear that the BMW M3 CS Touring would set new standards in dynamics. With a time under 7:30 minutes, this model impressively demonstrates that this vehicle concept perfectly combines racing DNA with everyday usability." – commented Franciscus van Meel.

The continuation of a success story

The previous best time for a BMW M2 model was set by Weidinger in April 2023, when he completed the course in 7:38.7 minutes. Two years later, he beat this time by 13 seconds, breaking the class record of 7:30 minutes for the first time. With the newly set best time, the BMW M2 CS demonstrates its outstanding performance as well as the innovative power and engineering skills of BMW M GmbH.

The new record time for the BMW M3 CS Touring marks a new benchmark in the mid-size category and is also the fastest ever recorded lap time for a Touring body style on the 20.823-kilometer-long track in the "Green Hell". In April of this year, Jörg Weidinger, BMW M development engineer and seasoned record driver, first broke the 7:30-minute barrier with a Touring Car. The previous fastest time for a Touring, set by the BMW M3 Touring in 2022, was 7:35.060 minutes.

The mid-size category is currently dominated by the latest models from the BMW M3 and M4 family. The BMW M4 CSL holds the fastest time at 7:18.137 minutes, followed by the BMW M4 CS at 7:21.989 minutes and the BMW M3 CS at 7:28.760 minutes. The new time of the BMW M3 CS Touring, just over a second behind, showcases the vehicle's extraordinary performance, reinforcing its reputation as the perfect "One Car Solution."

BMW M is at home on the Nürburgring

The origin and heart of BMW M's success story at the Nürburgring is the BMW M Test Centre. With its professional infrastructure and perfect location, it serves as the starting point for the successful development of new vehicle projects and testing under demanding conditions. The partnership between BMW M and the Nürburgring, which has thrived for over 25 years, is a great success and is visible from afar through landmarks such as the BMW M Power Grandstand and the BMW M Bridge. Through the offerings of the local BMW M Driving Experience, enthusiasts can drive BMW M vehicles themselves under professional guidance through the "Green Hell." The redesigned BMW M Power Showroom in 2021 emphasizes the significance of the Nürburgring as the home of BMW M.

The Nürburgring Nordschleife, known worldwide as one of the most challenging racetracks, serves as a proving ground for drivers and vehicles. Spanning 20.832 kilometres and featuring over 70 corners, it demands the highest performance and driving dynamics. Lap times are a benchmark for a vehicle's sporting capabilities, with record runs monitored by a neutral testing organization to ensure compliance with production standards.

Munich. Whenever vehicle production equipment fails at a BMW Group plant, every minute counts. The maintenance team must work quickly to identify and resolve the cause of the fault. Now, employees can ask the new digital AI assistant, “Factory Genius”, for help: It can suggest solutions for the specific system problem within seconds, reducing the time required for error diagnosis to a minimum.

“AI applications have become an integral part of modern production systems and are a key element of the BMW Group’s digital transformation. Factory Genius is an example of how generative AI, in particular, can streamline operations for everyone involved and enhance economic efficiency,” says Michael Ströbel, head of Process Management and Digitalisation, Order to Delivery at the BMW Group. But how exactly does the digital assistant, recently launched in its initial development phase, support maintenance staff?

Knowledge discovery tool

The tool essentially works like a search engine, quickly filtering relevant answers to specific user queries from a vast amount of data and user reports. However, this search function does not draw content and information from the internet, but from equipment manuals, quality data, internal fault reports and planning documents it was previously trained on. To keep the data management system up to date, it is regularly fed with new knowledge – for example, in the form of daily-updated shift-log data.

By integrating a Large Language Model, similar to those used in chatbots like ChatGPT and Gemini, Factory Genius is also able to understand language: The software can search data for relevant content within the appropriate linguistic context, providing more accurate results than a conventional search engine. In addition to displaying the top matches with links to sources, the assistant can also summarise the maintenance instructions found through contextual search in just a few sentences, if preferred. The user can then ask questions in a chat.

Collaborative in-house development

A pilot project in the body shop at BMW Group Plant Dingolfing laid the groundwork for this in-house development. Alongside the tool developed in Dingolfing in spring 2024, other BMW Group locations, including the plants in Spartanburg, USA, and Rosslyn, South Africa, were working at the same time on similar solutions through a transparent process. All were pursuing the same goal: improving access to information when faults occur or during scheduled training and maintenance. AI experts at the company’s Munich headquarters consolidated this expertise, integrating the plants’ diverse requirements to create a company-wide “best of” application. This can now be used globally in its initial development phase through an internal platform.

In addition to search and chat functionality, Factory Genius also features a translation function, enabling it to switch languages at any time to overcome language barriers. This functionality has proven extremely useful while building the new plant in Debrecen, Hungary, for example, since manuals are often not available in Hungarian.

Transferable methodology

The technology behind Factory Genius has the potential to be applied to other production use cases as well. The general approach enables integration of a wide range of documents and development of assistants tailored to different user groups. Thanks to its cloud functionality, the tool will also be rapidly available worldwide.

• BMW Group Middle East posts a 15.3% year-on-year increase in BMW overall sales
• BMW M models soar with 31.6% growth
• MINI records impressive 20% growth, driven by strong demand for the MINI Countryman and JCW models
• BMW Motorrad posts nearly 20% growth year-on-year
• Customer support services grow by 7%, reflecting customer loyalty and trust

Dubai, UAE - 03 July 2025 - BMW Group Middle East has reported an exceptional performance in the first half of 2025, achieving a 15.3% increase in BMW sales compared to the same period in 2024. This growth underscores the continued strength of the brand in the region, driven by unwavering customer demand, importer excellence, and strategic investments across key markets.

The UAE remains the leading market in the Middle East, with strong contributions also coming from MINI, BMW M, and BMW Motorrad. The premium automotive brand witnessed remarkable momentum across its product portfolio particularly in high-performance models.

While BMW 7 Series remains the flagship in the BMW premium segment, the BMW X7 experienced a strong 18.6% increase in the first six months of the year. BMW M models gained significant traction, growing by 31.6% in the same period – in addition, and notably, M High-Performance models experienced exceptional growth of 46%, underscoring the region's strong appetite for high-performance driving experiences.

The BMW 5 Series also delivered a strong performance, recording a total 23.8% year-to-date increase as of June 2025 – solidifying its position as a key pillar in BMW’s premium sedan portfolio.

BMW Middle East achieved outstanding growth in corporate and special sales with an increase of 38.5% in the first half of the year compared to the same period from the previous year. The Corporate Sales Conference held in Oman in the 2^nd quarter this year marked a significant milestone for the region, laying the groundwork and setting the foundation for continuous business growth.

MINI continued its upward trajectory, with 20% growth over the same period in 2024. The MINI Countryman emerged as the top-selling model with a 40% share, while the John Cooper Works (JCW) variant saw a surge in sales, rising by 63% and accounting for 14% of overall MINI sales.

BMW Motorrad experienced impressive retail sales, posting nearly 20% growth in the first half of 2025 compared to the same period in 2024. This remarkable increase reflects the brand's strong appeal, the growing enthusiasm for motorcycle riding in the region, and a commitment to delivering exceptional customer experiences.

The results are also a reflection of the BMW Group Middle East Retail Network development. The ongoing transformation to the new Corporate Identity “Retail.Next” introduces a customer-centric concept with an open, flexible environment designed to deliver personalized experiences across sales and service - all in one space surrounded by BMW and MINI products. This concept enables a seamless "phygital" journey, leveraging the best aspects of both the physical and digital worlds to exceed each customer's individual needs.

Customer Support remains a cornerstone of BMW’s success in the region. BMW Group Middle East recorded a 7% increase in Customer Support Services in the first half of 2025 compared to the same period last year. Moreover, 76% of BMW customers with vehicles aged up to 10 years are serviced within the authorized service network, which is a true testament to sustained customer loyalty and trust.

Through the ConnectedDrive platform, the BMW and MINI Proactive Care initiative, and the “Relax. We Care” program, BMW Group Middle East has strengthened the customer ownership experience. Additionally, with various digital customer touchpoints, BMW remains an industry leader in providing a convenient service journey and an excellent execution of aftersales services in the region.

Karim-Christian Haririan, Managing Director of BMW Group Middle East , commented: “Despite regional uncertainties, we have continued to deliver excellence to our valued BMW, MINI, and BMW Motorrad customers. I’m especially proud of the surge in M sales in general and M High-Performance in particular, which confirms the strong emotional connection our customers have with the brand and especially with models like the M5 and the new M5 Touring. I extend my sincere appreciation to our importer network and partners for their dedication and to our customers for their trust. Together, we look forward to building on this success in the second half of 2025.”

The 24 Hours of Nürburgring witnessed a spectacular display of motorsport excellence as BMW M Motorsport and MINI John Cooper Works showcased their prowess in front of a record crowd of 280,000 spectators. The event, held in the challenging "Green Hell," saw BMW M Motorsport clinch its 21st overall victory, while MINI secured a commendable second place in the SP3T class – right behind the BMW M2 Racing.

In a thrilling race, the ROWE Racing team, featuring drivers Kelvin van der Linde (RSA), Augusto Farfus (BRA), Jesse Krohn (FIN), and Raffaele Marciello (SUI), overcame a challenging start from 17th position. Farfus made a stunning start, quickly moving into the top ten. After a power outage caused a red flag, the team regrouped and executed a remarkable comeback, with van der Linde's aggressive driving during the restart propelling the #98 BMW M4 GT3 EVO to third place within just two laps.

As the race progressed, the BMW M4 GT3 EVO maintained a strong position, navigating the night flawlessly and building a comfortable gap to the competitors. With three and a half hours remaining, Farfus took the lead for the first time, and despite crossing the finish line behind a competing Porsche, a penalty issued to the latter secured the victory for ROWE Racing. This win marked van der Linde's third triumph at the Nürburgring, adding to his previous victories in 2017 and 2022.

In addition to the overall victory, the new BMW M2 Racing made a significant impact, achieving a class victory in its final endurance test. The #310 car, driven by BMW M works drivers Jens Klingmann (GER), Charles Weerts, Ugo de Wilde (BEL), and motorsport journalist Michael Bräutigam (GER), dominated the SP3T class, showcasing the potential of BMW's entry-level race car.

Meanwhile, the MINI John Cooper Works team, racing under Bulldog Racing, demonstrated remarkable resilience and skill, finishing second in the SP3T class. The driver lineup of Samantha Tan (CAN), Toby Goodman (GBR), Sebastian Sauerbrei (GER), and Markus Fischer (AUT) completed 111 laps, showcasing their endurance and teamwork in one of the toughest racing environments. After a power failure interrupted the race, the team made a stunning recovery, climbing over 60 places in the overall standings.

Markus Fischer also set the team's fastest lap, further solidifying their competitive edge. The MINI John Cooper Works, adorned with a unique design from the fashion brand Deus Ex Machina, not only impressed on the track but also captured the attention of fans and competitors alike.

Overall, BMW M Motorsport customer teams achieved seven class victories at the event, with notable performances from various teams, including the #67 BMW M4 GT4 EVO and the #650 BMW M240i Racing. The 24 Hours of Nürburgring continues to be a highlight in the motorsport calendar, and this year's edition reaffirmed BMW's dominance and MINI's rising stature in endurance racing. The camaraderie and spirit displayed by all teams contributed to an unforgettable weekend of racing, celebrated by fans and participants alike.

As the world turns its eyes to the Circuit de la Sarthe this weekend on 14-15 June, Oman’s very own Ahmad Al Harthy returns to the legendary 24 Hours of Le Mans for a third time - this year behind the wheel of the BMW M4 GT3 with Team WRT. With a Le Mans podium already under his belt and growing support from BMW Oman, BMW Middle East, and national partners, Ahmad continues to fly the Omani flag high on the global motorsport stage. BMW Group Middle East caught up with him ahead of this year’s race to talk preparation, passion, and national pride.

“Ahmad, you’re returning to Le Mans for the third time. What does this race mean to you personally, and how does it feel to represent Oman on one of motorsport’s biggest stages?”

First of all, coming back here for the third time is very emotional. To be able to race and represent Oman, the GCC, and everyone from the Arab world is a very proud moment for me. Le Mans is something I've been following since childhood. To me, it's the greatest 24-hour race on the planet. More importantly, it's a place where I truly enjoy racing and driving around, and I’m looking forward to this third experience.

“From your first Le Mans podium in 2023 to now racing in the ultra-competitive LMGT3 category with BMW, how have you evolved as a driver - technically, physically and mentally?”

Absolutely. It couldn't have started any better for me. Finishing on the podium in my first-ever 24-hour race was unbelievable, and I still get goosebumps when I think about it. The race was filled with so much emotion. Coming into 2024, my first race with BMW here was going well, but unfortunately, the weather affected us. We feel we have unfinished business, which makes us even more determined and hungry.

As a driver, every time you compete in these events, you mature and gain a deeper understanding. I’ve had quite a few 24-hour race experiences, but Le Mans is always different. When you ask if I’m ready, physically, yes; mentally, it’s the challenging part. Le Mans is a demanding circuit because the speeds are very high for extended periods. We are also racing alongside Hypercars and sharing the circuit with that level of speed always pushes your concentration to the limit. I believe that every year we come back, we are slightly stronger. We must take all the positives and learn from every single lap, every single turn.

“Ahmad, what is the first thing you think of when you sit behind the wheel of your BMW M4 LMGT3, especially at Le Mans?”

That’s a tough question. The first thing is realizing how blessed I am to share the track with some truly iconic names in motorsport. I often reflect on my early days in motorsport, and it fills me with emotions. I also get excited by the speed because it presents a massive challenge. You hear sounds and see things that you don’t experience at any other racetrack in the world. I have certain spiritual rituals that I perform for all race weekends, and it’s the same in that sense.

This is my third 24-hour race, but I have competed at the “Road to Le Mans” in 2017 and 2019, and I was fortunate enough to stand on the podium three out of four attempts. I feel that this race has been very kind to me, and I hope to continue that streak in 2025.

“Endurance racing is a team sport, what has the chemistry been like with your WRT teammates, including Valentino Rossi and Kelvin Van Der Linde, heading into this year’s race?”

You mentioned a very important point: teamwork. For us to win and achieve great results at any endurance weekend, it’s all about teamwork. It’s not just about the three drivers; it involves everything from the pit crew to the engineering and support teams. Everyone must be on the same page. The harmony we share at Team WRT is something unique compared to many other teams on the grid.

We spend a lot of time together; we are like a family away from home. It’s not just about seeing each other in the race car; it’s what happens behind the scenes. This closeness allows us to operate at a much higher level. Endurance racing is a long journey, and while it may feel like a sprint, you don’t always need the fastest drivers to achieve the best results. You need drivers who can work together. We complement each other and focus on making the car the fastest, rather than just one driver.

“You’ve had strong backing from BMW Oman throughout your journey. How important has that local support been in helping you compete at the highest level of endurance racing?”
When we first announced our move to BMW, it was an exciting partnership. BMW’s support on and off the racetrack means a lot to me. I’m proud to be an ambassador for the brand, and I’ve been a fan since I was young. Having a manufacturer support you from your home country in the Middle East is something I take great pride in.

Now, over a year and a half into the BMW family, I’m starting to speak the same language. It’s exciting to share my experiences with customers and M Clubs members, as well as M enthusiasts, discussing not just racing but also car performance and the emotional connection we have with the cars. I believe it’s important for them to truly enjoy their cars in a controlled environment, like a racetrack.

“What message would you like to share with young Arab and Omani athletes watching your journey — especially those dreaming of competing internationally?”

The main message is that in motorsports, there are no shortcuts. We would love to see more Arab drivers coming through the ranks. We have some of the best circuits in the world, and it’s time to develop these drivers correctly without taking shortcuts. To reach Le Mans, you must come through the ranks, and I hope my presence here creates a path for that.

I want to motivate the younger generation to believe that they can be here and achieve their dreams. It takes time, and we need to understand that these things cannot be accomplished overnight. It’s a tricky formula, but it’s worth it.

“You’re inspiring a lot of people. We know it wasn’t an easy journey for you to reach where you are now, and we appreciate that. We are so proud of you and wish you all the best of luck.”

Thank you! I give it everything I have. I want to use this opportunity to thank my family for believing in me and supporting me. It takes a family to support your dreams and to go through all the ups and downs over the years. I also want to thank everyone who has supported me, including BMW Oman, BMW Middle East, all my sponsors, and government organizations. Even those who may not be with us now played a crucial role in planting the seeds for this journey. I’m grateful for all the support.

With the hopes of a nation behind him and the experience of two Le Mans appearances already in his toolkit, Ahmad Al Harthy stands ready to write the next chapter in his remarkable racing journey. Whether you’re watching from the grandstands or cheering from Oman, one thing is clear - Al Harthy is racing for much more than the finish line!

Munich. The BMW XM Label combines stupendous power and an advanced drive concept. Its M HYBRID system consists of a V8 with a peak output of 585 hp and an electric motor integrated into the eight-speed M Steptronic transmission delivering up to 197 hp. With a system output of 748 hp and a combined torque of 1,000 Nm, the BMW XM Label is the most powerful BMW M production model ever. It takes just 3.8 seconds to accelerate from 0 to 100 km/h and has an electronically limited top speed of 250 km/h. The optional M Driver’s Package increases this limit to 290 km/h. With its exhilarating performance and uncompromisingly extravagant design, the BMW XM Label enjoys maximum exclusivity in the luxury segment.

The most powerful BMW of all time sets new standards with its extrovert design while demonstrating why BMW M stands for “The Ultimate Driving Machine”. This is a view shared by world-famous British musician, techno and house DJ Carl Cox. In a joint project with BMW M, he has woven the sounds of the BMW XM – such as the powerful bass of the V8, the Welcome chime and the pop of the bonnet closing – into an aural celebration (Link). The result underscores Carl Cox’s passion for BMW M automobiles and is just as unique, extrovert and confident as the BMW XM itself.

New equipment options, increased charging rate.

The BMW XM Label now offers a wider range of additional options for customizing the exterior and interior. The optional BMW Individual Frozen Tanzanite Blue metallic exterior colour is now available, emphasizing the model's unique character. The BMW M kidney grille complete with accent line can be ordered in high-gloss Black. A new Welcome Light Animation makes the BMW XM Label look particularly impressive after dark. Standard equipment for the BMW XM Label now includes 22-inch light alloy wheels Double-spoke style 922 M Bicolour with mixed-size tyres. They replace the previous 21-inch wheels. A new option comes in the shape of the 23-inch M light alloy wheels style 1096 M in Black. 

BMW Individual Night Blue Merino Leather, featuring exclusive elements, is now available as a new option to create a particularly extravagant interior ambiance.Other new colour combinations for the interior of the BMW XM Label include BMW Individual Black Merino leather with exclusive elements and Vintage Coffee Brown interior surfaces as well as BMW Individual Silverstone Merino leather with Black interior surfaces. The high-quality comfort cushions matching the colour of the seat surfaces now come as standard for all BMW Individual leather merino upholstery. The charging rate of the BMW XM Label increases as well: the M HYBRID system’s Combined Charging Unit now enables AC charging at up to 11 kW.

The upgraded BMW XM Label will be unveiled on 14 June 2025 at the 24 Hours of Le Mans. BMW M Motorsport will be competing on the legendary French circuit with the BMW M Hybrid V8 in the FIA World Endurance Championship (FIA WEC).

Munich/Cernobbio. At the Concorso d’Eleganza Villa d’Este 2025, the renowned celebration of historic vehicles on the shores of Lake Como in Italy, the BMW Group is presenting an exclusive new concept car that will subsequently be made available for purchase in a small series. 

The BMW Concept Speedtop reimagines the sporty Touring, blending the elegance of a shooting brake with unique proportions.

"A true BMW exudes dynamism and elegance even when it’s standing still,"
says Adrian van Hooydonk, Head of BMW Group Design. "And that’s also the case with our new concept car. The BMW Concept Speedtop is characterised first of all by its profile. It is very unique in the automotive industry. In this way, we have created an exclamation mark for our entire lineup of vehicles, especially for the Touring models."

The generous interior invites for weekend getaways for two. High-quality materials, the focus on every detail, and the stylistic connection between exterior and interior are a testament for its true craftsmanship.

The BMW Concept Speedtop shares its eye-catching form language with the
BMW Skytop and will be offered to collectors and connoisseurs in a strictly limited small series.

Unique profile, dynamic proportions

The pronounced V-shape of the front end, with its shark-nose design, the slim front lights and the illuminated kidney grille give the BMW Concept Speedtop an unmistakable presence. The continuation of the central spline from the bonnet over the roof to the rear spoiler gives the car a dynamic Touring profile. The colour gradient on the roof, moving from “Floating Sunstone Maroon” to “Floating Sundown Silver”, accentuates this shape. The athletic design is enhanced by the car’s broad shoulders. Its elegance is underscored by two-tone, 14-spoke wheels, which have been designed specifically for the BMW Concept Speedtop.

Luxurious craftsmanship

The interior of the BMW Concept Speedtop was designed with a strong focus to even the smallest detail. Skillfully crafted, traditional brogue-style details accentuate the leather-trimmed surfaces and emphasise the manufactory-level craftmanship on display. 

The two-tone colour and material concept creates a connection between the exterior and interior. The sparkling brown tone of the “Floating Sunstone Maroon” exterior paint is carried over into the interior. Here, the brown "Sundown Maroon" world harmonises with the light "Moonstone White" of the seats. The two-tone leather upholstery divides the dynamic and functional areas of the interior.
The visually striking roof spline in the exterior is mirrored as a light beam in the two-tone leather headliner, providing an atmospheric, indirect illumination.


The trunk is also leather-covered and refined with brogue-style perforations.
A light beam illuminates the luggage compartment, which is divided into two sections. This allows large items of luggage to be stowed inside for multi-day trips.
The elaborate craftsmanship in the exterior and interior was realised with the expertise of the Manufactory workshop at the BMW Group plant in Dingolfing.

The virtuosity in the design of the BMW Concept Speedtop is further enhanced through the collaboration with the traditional Italian manufacturer Schedoni. Known for the production of exclusive and high-quality leather goods by hand, especially in the automotive sector, Schedoni has always stood for highest quality and customisation. Two storage areas with leather straps behind the seats provide space for two of Schedoni’s made-to-measure bags. The bags were designed exclusively for the Concept to fit in with its colour and material concept. A matching weekend bag can also be accommodated in the trunk.

Most powerful V8 in the portfolio and limited-run small series

The concept car’s engine ensures it scales the heights not only in terms of design, but also performance. It is fitted with the most powerful V8 engine currently offered by BMW. 

"Last year, the presentation of the BMW Concept Skytop at the Concorso d'Eleganza Villa d'Este on Lake Como generated great enthusiasm among connoisseurs and automotive enthusiasts," says Bernd Körber, Senior Vice President BMW Brand and Product Management. "This led to a strictly limited production run of 50 units. Thanks to this positive response, this year we have decided to also offer the BMW Concept Speedtop in a limited production series of 70 units. This extraordinary vehicle is now available for order. We are pleased to be able to offer collectors and enthusiasts another exclusive model."

If you have any questions, please contact:

BMW Group Corporate Communications

Laura Kanamüller

Press spokesperson, BMW Design

Telephone: +49-151-601-51110

Email: Laura.Kanamueller@bmw.com

Steven Wörns

Press spokesperson, BMW Group Design

Telephone: +49-151-601-16992

Email: Steven.Woerns@bmw.com

Cypselus von Frankenberg

Press spokesperson, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-Mail: Cypselus.von-Frankenberg@bmw.de

Dubai, UAE – May 5, 2025. Rising from the desert floor like a force of nature, the new BMW X3 M50 xDrive in Dune Grey Metallic cuts a bold silhouette against the rugged mountain backdrop of the Middle East.

Built with the spirit of M and engineered for every road - or no road at all - this M Performance SAV isn’t just a vehicle, it’s a declaration. With a reimagined kidney grille glowing at the front, athletic proportions, and quad tailpipes at the rear, the X3 M50 looks ready for anything. And it is.

Its M TwinPower Turbo inline 6-cylinder engine (398 hp) delivers the kind of performance that makes gravel, sand, and asphalt feel like variations of the same terrain. Adaptive M suspension, M Sport Differential, and all-wheel drive work in sync to keep things smooth when the road gets wild.

Inside, the cockpit wraps you in tech and texture. Curved immersive displays, mood-shifting ambient lighting, and sport seats that hug every decision you make. The ConnectedDrive system ensures your BMW is as smart as it is strong, seamlessly integrating apps, real-time updates, and driver assistance that anticipates your next move.

So, where will your next adventure take you? The BMW X3 M50 is ready.

Dubai, UAE, 30 April 2025 – The BMW M Track Experience concluded last weekend at the Dubai Autodrome, leaving an indelible mark on media representatives, stakeholders, partners, BMW Club UAE members, and driving enthusiasts who gathered to celebrate the letter that stands for motorsport mastery – M.

In a strong testament to BMW M’s enduring appeal, public tickets sold out well ahead of the event, highlighting the excitement and anticipation surrounding this exceptional experience.

Throughout the thrilling weekend, more than 1,328 participants took part in the exhilarating experience, collectively completing 11,375 laps around the national circuit at Dubai Autodrome, giving the attendees a unique opportunity to feel the pulse of BMW M’s exceptional performance lineup. A combined horsepower of 3,600+ roared across the track, amplifying the excitement.

The full force of M Power was unleashed on the track, as guests experienced the power and adrenaline of the BMW M2, M3 Competition, M4 Competition, M5, M5 Touring, and the groundbreaking BMW XM Label, each model embodying the spirit of “M” in its purest form.

Participants navigated the twists and straights of Dubai Autodrome, mastering every corner and unleashing the sheer performance, agility, and innovation that have come to define BMW M. From the precision of the M2 to the sheer might of the M5 Touring, every moment was a celebration of ultimate driving performance.

One of the standout highlights was the BMW XM Label experience, where guests unleashed the full potential of BMW M’s first high-performance plug-in hybrid electric vehicle (PHEV). Participants activated Launch Control for breathtaking acceleration, took on thrilling laps around the Hill Circuit, and navigated the tight twists of the slalom course, showcasing the XM’s dynamic balance between raw power and precision agility.

Karim-Christian Haririan, Managing Director of BMW Group Middle East, commented: “The letter M stands for much more than motorsport, M is the most powerful letter in the world, it’s a symbol of emotions, passion for high performance, and perfection. With the BMW M Track Experience, we brought these values to life for our most valued enthusiasts. Seeing the excitement on the faces of our guests as they conquered the track is a testament to the enduring power of M, The Ultimate Driving Machine. This experience was a true reflection of the spirit that drives BMW forward in the Middle East and beyond.” As the engines quiet down and the tire marks fade, the memories of mastering momentum at the BMW M Track Experience remain, a true tribute to the magic of M.

3 April 2025, Dubai, UAE. Coinciding with the BMW Art Car Collection’s 50^th anniversary, BMW Group Middle East is set to bring an extraordinary highlight to this year’s edition of Art Dubai (16-20 April). Among the most celebrated pieces in this legendary collection is the BMW M1 Art Car, transformed by the visionary Andy Warhol, will take center stage in an exclusive showcase at the region’s premier art fair.

Warhol’s bold and expressive strokes turned the BMW M1 into a moving canvas, capturing the essence of speed, dynamism, and artistic revolution. Reflecting on his creation, Warhol himself declared:

“I love that car. It has turned out better than the artwork.”

— Andy Warhol, BMW Art Car #4, 1979

Now, decades later, and for the first time ever, this masterpiece is making its way to Dubai, marrying the worlds of automotive excellence and contemporary art.

Karim-Christian Haririan, Managing Director of BMW Group Middle East said: “The BMW Art Car collection embodies our commitment to creativity, innovation, and cultural expression. Andy

Warhol’s BMW M1 Art Car is a true masterpiece that bridges the worlds of art and automotive excellence, and we are thrilled to bring this iconic work to Art Dubai 2025. Our participation in this year’s Art Dubai reinforces BMW Group Middle East’s dedication to fostering artistic dialogue and cultural exchange in the region. This moment not only celebrates 50 years of BMW Art Cars but also highlights our ongoing support for the arts and our role in shaping creative conversations worldwide.”

“Art and culture have been part of the DNA of the BMW Group for over 50 years. That’s why I’m proud to see BMW Middle East not just participating in the region’s cultural scene, but actively shaping it,” – says Dr. Thomas Girst, Head of Cultural Engagement, BMW Group. “With the BMW Art Car World Tour now underway, I’m especially delighted that the Middle East is playing a role in this global celebration of heritage, innovation, art and design.”

BMW Art Talk

On the theme of “Driven by Art: Are Commissions and Co-Creations the Future?” a BMW Art Talk will be held on 17 April 2025 at the Art Dubai. This talk allows for a deeper introspection into the evolution of the BMW Art Car series over the past 50 years, examining its intersection with art, design, and automotive innovation. The panel will feature speakers including Hans Ulrich Obrist (curator and artistic director), Stephanie Rosenthal (art historian and curator, Director of the Guggenheim Abu Dhabi), and Azu Nwagbogu (Nigerian art curator and cultural advocate, Founder and Director of the African Artists' Foundation) and Prof. Dr Thomas Girst (Head of Cultural Engagement, BMW Group). Speakers will explore how the BMW Art Car collection has served as both a canvas for visionary artists and a mirror of societal and technological change, while also examining the impact of commissioned art on cultural narratives and the future of artistic collaboration through co-creations.

The 4th BMW Art Car: Andy Warhol, 1979.

The individual meets the mass-produced in Andy Warhol's art. But instead of covering the prototype BMW M1 with quotations from pop culture, Warhol reached for his paintbrush and left his own, very personal signature on the car, which had only recently left the drawing board of design legend Giorgio Giugiaro. With broad brushstrokes, 13 pounds (6 kilograms) of paint and in just 28 minutes, Warhol covered the car in colours and textures that clearly reveal his artistic gestures, even today. "I have tried to give a vivid depiction of speed. If a car is really fast, all the contours and colours will become blurred," he said. Hervé Poulain, the founder of the BMW Art Car Collection, witnessed Warhol painting the car and compared it to a live dance performance.

Andy Warhol (1928-1987) is considered one of the most influential artists of the modern age and a major proponent of Pop Art. Established in 1962, his legendary New York studio - The Factory, a meeting place for artists, musicians and actors - revolutionised how art was understood, blurring the boundaries between advertisements and high culture. His iconic series of portraits, showing such figures as Marilyn Monroe, Elvis Presley and Mao Zedong, along with his screen prints of consumer goods, made him one of the most-referenced artists of his time. His works and ideas continue to shape pop culture and the art market today.

Andy Warhol's Art Car raced for the first and only time at the 24 Hours of Le Mans in 1979. Numbered 76, the M1 was driven by Manfred Winkelhock from Germany, as well as Hervé Poulain and Marcel Mignot from France, finishing sixth overall and second in its class.

Ramadan journeys are set to turn into unforgettable Eid adventures with the power and poise of the MINI John Cooper Works Countryman.

Dubai, UAE – March 27, 2025. This Eid, your journey matters just as much as the destination. As the sun sets over Jebel Jais, painting the mountains in shades of reds and deep browns, the MINI John Cooper Works Countryman twists effortlessly through the mountain’s winding roads, echoing the hues of the landscape in its signature Legend Grey body colour and contrasting Chili Red accents.

Built for the bold, the new MINI John Cooper Works Countryman exudes a sense of adventure, versatility, and reliability. The powerful engine delivers 300 HP and 400 Nm of torque, making it the perfect companion for anyone looking for something special. Whether navigating the tight switchbacks of the UAE’s highest peak or cruising under the glow of Ramadan lanterns that festoon your neighbourhood’s homes, the MINI JCW Countryman will transform every drive into a moment worth savouring. With a selection of the nine available MINI Experience Modes, the crossover can adjust to your journey mood and every need with one click on the toggle bar panel. And thanks to its ALL4 all-wheel drive system, the crossover offers even greater comfort and safety, ensuring a confident driving experience on various road surfaces. In the spirit of adventure, the MINI JCW Countryman ensures that every twist, turn, and mile you take is a celebration.

END

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

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Munich. Calder, Lichtenstein, Warhol, Holzer, Hockney, Koons, Rauschenberg, Mahlangu, Eliasson, Baldessari, Cao Fei, Mehretu. For the past 50 years, the BMW Art Car series has provided artists fascinated by automobiles with a perfect playground for art and design, technology and innovation, motorsport and engineering. The collection of 20 BMW Art Cars embodies the essence of global cultural engagement with over one hundred initiatives across contemporary art, music and film, as well as design. The "rolling sculptures" – from Alexander Calder’s first-ever Art Car to Julie Mehretu’s latest – offer a cross-section of art history over the past five decades: minimalism, pop art, magical realism, abstraction, conceptual art and digital art are all represented.

“I love that car. It has turned out better than the artwork.”
Andy Warhol, BMW Art Car #4, 1979

The artists are selected by international juries of museum directors. In close collaboration with the BMW Group’s engineering and design teams, they freely develop their concepts and inspire everyone involved. To mark the 50th anniversary, the BMW Art Car World Tour features an exhibition programme spanning all five continents and including numerous accompanying events.

“The car should not only race in a physical way but also in the heart.”
Cao Fei, BMW Art Car #18, 2016

An anniversary around the world.

"The BMW Art Car Collection celebrates 50 years of artistic freedom and visionary design. The 20 vehicles have become international icons, telling stories of society, technology and performance. Our commitment to art and culture is long-term. We are continuously developing the collection and bringing art and automotive culture together in a unique way," says Ilka Horstmeier, Board Member for Human Resources and Real Estate at BMW Group.

The BMW Art Car World Tour kicks off in Europe and Asia. On 20-21 March, the BMW Art Cars created by Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, David Hockney and Jeff Koons will be on display at the Museum of Applied Arts and the SPARK Art Fair in Vienna for the BMW Group Niederlassung Wien event “(R)Evolution of Art”. The latest and 20th BMW Art Car – the BMW M Hybrid V8 by renowned American painter Julie Mehretu – will embark on an Asian tour and be displayed at Art Basel in Hong Kong on 28-30 March.

Mehretu is developing her Art Car project far beyond the vehicle as an object and will host workshops for young film and media artists across five African countries in 2025, together with film producer Mehret Mandefro and the BMW Group. The results of the African Film and Media Arts Collective (AFMAC) will be presented in 2026 alongside Mehretu's Art Car in an exhibition at the Zeitz MOCAA in Cape Town, curated by its Executive Director, Koyo Kouoh, the designated curator of the Venice Biennale 2026.

“The whole BMW Art Car project is about invention, about imagination, about pushing limits of what can be possible.”
Julie Mehretu, BMW Art Car #20, 2024

Important museums and platforms for classic automobiles are also celebrating the milestone anniversary of the BMW Art Cars. The 13th Art Car by Sandro Chia will be showcased at the classic car festival Concorso d’Eleganza Villa d’Este at Lake Como in May. In July and August, the Louwman Museum in The Hague will present eight BMW Art Cars in a special exhibition.

“I also thought it would be nice if women could participate other than standing around in bikinis.”
Jenny Holzer, BMW Art Car #15, 1999

The BMW Museum, the home of the BMW Art Cars when they are not travelling the world, is also honouring the collection by combining two anniversaries in a special exhibition. The BMW 3 Series is also celebrating its 50th anniversary in 2025, and starting 16 June, the museum will showcase a historical overview of all BMW 3 Series models as well as the BMW M3 Art Cars by Sandro Chia, Michael Jagamara Nelson, and Ken Done.                     

“I think mobile museums would be a good idea. This car is the fulfilment of my dream. I would like to do ten more.”
Robert Rauschenberg, BMW Art Car #6, 1986

New Art Car book, new Art Car model, new Art Car fashion collection.

In addition to the exhibition programme, BMW is releasing various new art and lifestyle products in celebration of the anniversary. The 1:18-scale miniature of the 20th Art Car by Julie Mehretu is available for purchase across BMW Lifestyle Shops, with a 1:43 version to follow later in the year. Together with publisher Hatje Cantz, BMW is presenting the third edition of the "BMW Art Cars" catalogue. Interviews with the founders of the collection and essays on each of the 20 Art Cars highlight the art historical relevance and diversity of the works. The cover design of the new edition is by Julie Mehretu. Following the popular Alexander Calder and Roy Lichtenstein fashion collections, the third collaboration with Puma based on the BMW Art Cars will be announced later this year.

“So you can say, the BMW Art Car is definitely a typical Baldessari and the fastest artwork I ever created!”
John Baldessari, BMW Art Car #19, 2016

Born from passion: a brief history of the BMW Art Car Collection.

On 14 June 1975, the BMW 3.0 CSL designed by American sculptor Alexander Calder took to the track at the 24 Hours of Le Mans. The project was initially intended as a one-time collaboration between the artist and BMW. The audience cheered for the colourful racing car and children rejoiced. BMW decided this had to continue! It all began with the passion for art and motorsport of French auctioneer and racing driver Hervé Poulain. In 1975, Poulain found a visionary ally in Jochen Neerpasch, founder and Head of BMW Motorsport, for his plan to enter a BMW designed by an artist in the legendary Le Mans endurance race. Even though the first BMW Art Car retired from the race after seven hours, it became a true crowd favourite, laying the foundations for the collection.

“Hervé, win! But drive carefully!”
Alexander Calder, BMW Art Car #1, 1975

In close collaboration with legendary New York gallerist Leo Castelli, BMW Art Cars by American artists such as Frank Stella, Roy Lichtenstein and Andy Warhol followed – and all were raced by Hervé Poulain and the BMW team at Le Mans. From 1982 to 1992, the BMW Art Car Collection opened up to the world, with artists transforming various standard production models: Ernst Fuchs, Robert Rauschenberg, Michael Jagamara Nelson, Ken Done, Matazo Kayama, César Manrique, A. R. Penck, Esther Mahlangu, Sandro Chia and David Hockney. In 1999, BMW returned to motorsport with the BMW V12 LMR prototype and American conceptual artist Jenny Holzer. Eight years later, Olafur Eliasson designed "Your mobile expectations: BMW H₂R Project" based on a record-breaking hydrogen race car. Jeff Koons, John Baldessari, Cao Fei, and Julie Mehretu have added dynamic race cars over the past 15 years. Since its invention nearly 140 years ago, artists worldwide have engaged with the automobile both critically and enthusiastically. And over the last 50 years, the BMW Art Car series has contributed significantly to this inspiring dialogue.

“These race cars are like life, they are bursting with power and have enormous energy. My ideas are meant to merge with this power – it's all about fully embracing it.”
Jeff Koons, BMW Art Car #17, 2010

BMW Art Car World Tour 2025 (selection)

until 16 April 2025: Wits Art Museum, Johannesburg, South Africa
BMW Art Car #12 Esther Mahlangu

20-21 March 2025: SPARK Art Fair and MAK Museum Vienna, Austria
Event “(R)Evolution of Art” of the BMW Niederlassung Wien
BMW Art Cars #3 Roy Lichtenstein, #4 Andy Warhol, #6 Robert Rauschenberg, #14 David Hockney, #16 Jeff Koons

28-30 March 2025: Art Basel in Hong Kong
BMW Art Car #20 Julie Mehretu

23 April-2 May 2025: Shanghai Auto Show, China
BMW Art Car #20 Julie Mehretu

18-20 April 2025: Art Dubai, United Arab Emirates
BMW Art Car # TBA

May 2025: 50 Years of BMW Switzerland, Zurich, Switzerland
BMW Art Cars #5 Ernst Fuchs, #8 Ken Done, #11 A. R. Penck, #14 David Hockney, #15 Jenny Holzer, #19 John Baldessari

9-11 May 2025: Taipei Dangdai, Taiwan
BMW Art Car # TBA

27 May–1 June 2025: Bratislava, Slovakia
BMW Art Cars #2 Frank Stella, #7 Michael Jagamara Nelson, #9 Matazo Kayama

15-18 May 2025: Market Art Fair, Stockholm, Sweden
BMW Art Cars #1 Alexander Calder, #3 Roy Lichtenstein, #4 Andy Warhol, #17 Jeff Koons

23-25 May 2025: Concorso d’Eleganza Villa d’Este, Lake Como, Italy
BMW Art Car #13 Sandro Chia

16 June 2025-1 January 2026: BMW Museum, Munich
BMW Art Cars #7 Michael Jagamara Nelson, #8 Ken Done, #13 Sandro Chia

16 June 2025-31 August 2025: BMW Welt, Munich
BMW Art Cars #15 Jenny Holzer, #20 Julie Mehretu

27-29 June 2025: The Aurora, Båstad, Sweden
BMW Art Cars #1 Alexander Calder, #3 Roy Lichtenstein, #4 Andy Warhol, #17 Jeff Koons

3 July-31August, 2025: Louwman Museum, The Hague, Netherlands
BMW Art Cars #1 Alexander Calder, #2 Frank Stella, #3 Roy Lichtenstein, #4 Andy Warhol, #10 César Manrique, #12 Esther Mahlangu, #14 David Hockney, #17 Jeff Koons

24-28 September 2025: Contemporary Istanbul, Turkey
BMW Art Cars #1 Alexander Calder, #20 Julie Mehretu

The Art Car World Tour schedule is still evolving and will continue through most of 2026. Further stops and venues are planned, including Australia, Belgium (Brussels, Zoute), China (Macau), Germany (Berlin, Munich, Düsseldorf), Kazakhstan, Latin America, Morocco (Marrakech), South Africa, Spain, Switzerland (Basel) and USA.

BMW Art Cars

1. Alexander Calder / BMW 3.0 CSL / 1975
2. Frank Stella / BMW 3.0 CSL / 1976
3. Roy Lichtenstein / BMW 320 Group 5 / 1977
4. Andy Warhol / BMW M1 Group 4 / 1979
5. Ernst Fuchs / BMW 635 CSi / 1982
6. Robert Rauschenberg / BMW 635 CSi / 1986
7. Michael Jagamara Nelson / BMW M3 Group A / 1989
8. Ken Done / BMW M3 Group A / 1989
9. Matazo Kayama / BMW 535i / 1990
10. César Manrique / BMW 730i / 1990
11. A.R. Penck / BMW Z1 / 1991
12. Esther Mahlangu / BMW 525i / 1991
13. Sandro Chia / BMW M3 GTR / 1992
14. David Hockney / BMW 850 CSi / 1995
15. Jenny Holzer / BMW V12 LMR / 1999
16. Olafur Eliasson / BMW H₂R / 2007
17. Jeff Koons / BMW M3 GT2 / 2010
18. Cao Fei / BMW M6 GT3 / 2016
19. John Baldessari / BMW M6 GTLM / 2016
20. Julie Mehretu / BMW M Hybrid V8 / 2024

Further information on the BMW Art Car Collection can be found here.

The #46 is now 46 – and BMW M has the perfect present to mark the birthday of nine-time motorcycle world champion and current BMW M works driver Valentino Rossi (ITA): the BMW M4 CS Edition VR46. This exclusive edition, produced at BMW Group Plant Dingolfing, is available in two distinctive design variants: Sport and Style. “The Doctor” himself was personally involved in the design process for the two versions, both of which will be built in a limited run of 46 cars. The world-famous number, which is Rossi’s trademark, features prominently in several places on and inside the BMW M4 CS Edition VR46 – for example, on the doors and the roof, which is made of carbon-fibre-reinforced plastic (CFRP).

Purchasing a BMW M4 CS Edition VR46 also comes with a once-in-a-lifetime experience comprising an exclusive, personal meeting with Valentino Rossi at his home – the VR46 Motor Ranch in Tavullia (ITA) – and a BMW M Driving Experience at the Misano race circuit (ITA).

"There is no other brand that has motorsport so deeply rooted in its DNA as BMW M. I am proud to be a BMW M works driver, and to share this passion. The fact that there is now a special VR46 edition, in which I was involved from the very beginning of the design process, makes me proud. When I see the BMW M4  CS Edition VR46 out on the road or on the race track later, it will be very cool,” says Valentino Rossi about the edition and the collaboration with BMW M.

Exclusive BMW Individual paint finishes and special exterior and interior details
One way in which the BMW M4 CS Edition VR46 differs from the BMW M4 CS is its two exclusive BMW Individual paint finishes, which blend perfectly with the many exposed carbon surfaces, such as the indents in the bonnet. Other distinctive features include a host of exclusive exterior and interior details. The overall colour concept of the two design versions is inspired by Valentino Rossi’s preferred tones and expressive visual style. For example, the “Sport” has a finish in Marina Bay Blue metallic, while both sides of the car display an outsized “46” in the darker Tanzanite Blue metallic. In the “Style” design variant, the bodywork comes in matt Frozen Tanzanite Blue metallic, with the “46” this time in Frozen Marina Bay Blue metallic on both sides. In a nod to Rossi's favoured colour scheme, the BMW M kidney grille outline and one of the V spokes in the forged M light-alloy wheels – which, as on racing cars, indicates the position of the tyre valve – are painted in bright yellow, as are the brake callipers with M logo and an accent strip over the door frames of the “Sport” variant. The carbon-fibre roof – like the sides of the car, painted by hand – is adorned with a large VR46 logo (also in yellow, of course) and Rossi’s signature. The tailgate features VR46 lettering.

The yellow accents continue in the interior of the BMW M4 CS Edition VR46, which is predominantly Night Blue. The M Carbon bucket seats come with Merino leather upholstery in the Black/Night Blue colour combination. The Sao Paulo Yellow of the Alcantara shoulder area creates an exclusive contrast. The head restraints, like the door sill trims, feature a prominent yellow VR46 logo. Furthermore, the M Alcantara steering wheel with three-spoke design and flat-bottomed rim comes with yellow contrast stitching and a yellow centre marker. On the carbon-fibre centre console of all examples of the Edition VR46 is a badge stating “1/46”, identifying each Sport or Style car as one of the limited run.

Six-cylinder in-line engine with 405 kW/550 hp
The beating heart of the BMW M4 CS Edition VR46 is a high-revving 3.0-litre, six‑cylinder in-line engine with M TwinPower Turbo technology. This power unit has had track performance as its raison d’être from day one of its development. The increase in the maximum charge pressure of the two mono-scroll turbochargers to 2.1 bar and model-specific tweaks to the engine management mean the edition model’s engine now generates 550 hp, which is relayed to the road via an eight-speed M Steptronic transmission, the M xDrive intelligent all-wheel-drive system and the Active M Differential. Lightning-fast power development and optimised traction enable the car to accelerate from 0 to 100 km/h in 3.4 seconds, and from 0 to 200 km/h in 11.1 seconds. When applying the “1-foot rollout” method, the figures read 3.1 seconds for the sprint from 0 to 100 km/h and 10.8 seconds for 0 to 200 km/h. Acceleration from 80 to 120 km/h takes 2.6 seconds in fourth gear and 3.3 seconds in fifth. The top speed of the edition model, which comes with the M Driver’s Package as standard, is electronically limited to 302 km/h.

Contributing to the excellent engine response is a model-specific engine mounting with increased spring rates. The rigid connection between the power unit and the vehicle’s structure enables particularly direct transmission of its power to the drivetrain every time the driver presses the accelerator. The oil supply system – like the cooling system – is designed to handle the specific challenges of track use, including consistently high revs and extreme lateral acceleration. The engine’s power delivery is accompanied by the emotionally stirring soundtrack generated by the dual-branch exhaust system, which features electrically controlled flaps, a titanium rear silencer with weight-minimising design and – in customary M fashion – two pairs of tailpipes painted in matt black.

Model-specific tuning for chassis technology and control systems
The chassis technology for the new BMW M4 CS Edition VR46 has been tuned precisely to the performance characteristics of the engine, the overall vehicle concept and its weight distribution. The individually tuned axle kinematics and bespoke wheel camber settings, dampers, auxiliary springs and anti-roll bars serve to optimise steering precision, transmission of lateral control forces when cornering, spring and damping response, and wheel location. The electronically controlled dampers of the adaptive M suspension likewise come in a model-specific set-up, as do the electromechanical M Servotronic steering with variable ratio, and the integrated braking system.

46 – the trademark of an exceptional racer
The number 46 has accompanied Valentino Rossi throughout his extraordinary career as a motorcycle racer and racing driver, and has become even more of a trademark than his nickname “The Doctor” or “Il Dottore”. Having seen his father Graziano Rossi race motorcycles with number 46, Valentino also opted for 46 from the start of his career – and never even swapped it for number 1 when he became world champion, as would have been his right.

Valentino Rossi claimed his first world title in the 125cc class in 1997. Two years later, he added the title in the 250cc class. In 2000, he took the step up to what was the top Grand Prix category, the 500cc class, in which he was crowned world champion in 2001. The following year, this category was replaced by the MotoGP class, and Rossi remained the dominant force. By 2005 he had added a further four world titles, and numbers eight and nine were to follow in 2008 and 2009. With these nine world championships and no fewer than 115 Grand Prix victories to his name, he is one of the three most successful motorcycle racers in history and a global motor sport and style icon. VR46 has become a worldwide trademark – and Rossi’s home town of Tavullia has even reduced its speed limit from the usual 50 km/h to 46 km/h in his honour.

BMW M works driver since the start of 2023
When the curtain fell on his motorcycle career at the finale to the 2021 season, Valentino Rossi turned his attention solely to car racing, having already attended multiple tests in Formula 1 race cars and made guest appearances in rallies and endurance races. Since the start of the 2023 season, he has been a BMW M works driver, plying his trade at the wheel of a BMW M4 GT3 for BMW M Team WRT in series including the GT World Challenge Europe and the FIA World Endurance Championship (FIA WEC) – which includes the 24 Hours of Le Mans (FRA). At the start of February 2025, he finished runner-up in a BMW M4 GT3 at the Bathurst 12 Hour (AUS), the opening round of this season’s Intercontinental GT Challenge (IGTC).

Exclusive meeting with Valentino Rossi in Italy
An exclusive bonus that comes with purchasing a BMW M4 CS Edition VR46 is the opportunity to enjoy a very special two-day experience in Italy. Day one features a visit to the VR46 Motor Ranch in Tavullia, including a barbecue and a chance to talk shop with Valentino Rossi himself. On day two, you will head to the Misano World Circuit Marco Simoncelli for a special BMW M Driving Experience with the latest BMW M models. Rossi, at the wheel of a BMW M4 GT3, won GT World Challenge Europe Sprint Cup races at his home circuit in both 2023 and 2024.

As a vanguard in the field of electric mobility, the BMW iX has established a unique combination of progressive luxury and locally emission-free driving pleasure. The new edition of the Sports Activity Vehicle (SAV), designed exclusively for all-electric driving, underlines its claim to leadership with an increase in driving performance combined with a significantly extended range. The new BMW iX now achieves a WLTP range of 701 kilometres, which is outstanding in the competitive environment. It is yet another fascinating example of the effectiveness of the BMW EfficientDynamics package of measures and technologies. Innovations in the field of BMW eDrive technology go hand in hand with specific exterior and interior design modifications that emphasise the sporty character of the new BMW iX.

New model designations reflect the BMW iX's additional performance. It will be available in the Middle East region from second quarter 2025 as the BMW iX xDrive45, the BMW iX xDrive60 and the BMW iX M70 xDrive. It will continue to be produced at the BMW Group plant in Dingolfing. The BMW Group's largest production plant in Europe is the company's centre of competence for the production of electric drives and at the same time the lead plant for the premium and luxury class models.

Exterior: Striking presence, M Sport package as a new option.

The exterior of the new BMW iX has an expressive presence and monolithic appearance with characteristic SAV proportions, a design language reduced to the essentials and clearly defined surfaces. The striking front design is characterised in particular by the redesigned BMW radiator grille with a particularly filigree frame and a structure of vertical and diagonal lines in its interior. The BMW Iconic Glow kidney grille with contour lighting (standard for the new BMW iX M70 xDrive) is now available as a new option.

The headlights have also been redesigned with vertical elements for daytime running lights and turn indicators. The standard equipment of the new BMW iX includes adaptive LED headlights with cornering light function and new city lights. The structure of the BMW kidney grille is echoed in the diagonal lines of the headlight covers.

The front and rear aprons of the new BMW iX have an almost seamless design and a higher proportion of body-colour painted surfaces, giving them a sporty, elegant appearance as standard. The M Sport package, now available as an option for the all-electric SAV, emphasises the dynamic character of the vehicle with powerful lines, striking air intakes at the front and vertical reflectors at the rear.

In conjunction with the optionally available M Sport package Pro, the new BMW iX is equipped with dark M Shadow Line headlights and rear lights. The series' top model stands out even more than the other variants. The new BMW iX M70 xDrive comes as standard with the design features of the M Sport package and the M Sport package Pro, including a model-specific BMW kidney grille with M logo, black exterior mirror caps and exclusive 22-inch M light-alloy wheels.

The range also includes the new finishes Arctic Race Blue metallic, Dune Grey metallic, Carbon Black metallic, BMW Individual Frozen Deep Grey metallic, BMW Individual Frozen Pure Grey metallic, Tanzanite Blue metallic and Space Silver metallic (available from summer 2025). The BMW Individual Exterior Line Titanium Bronze is also available as a further option for the BMW iX xDrive45 and the BMW iX xDrive60.

Performance enhancement for all model variants.

With an electric motor on both the front and rear axle, all variants of the new BMW iX feature electric all-wheel drive. The drive system has been fine-tuned and the power electronics further developed to deliver noticeably more power. The new BMW iX xDrive45 delivers a system output that has been increased by 82 hp to 408 hp. The added power results in a 1.0 second improvement in acceleration from zero to 100 km/h to 5.1 seconds. The new BMW iX xDrive60 has a power output increase of 21 hp to 544 hp and accelerates from 0 to 100 km/h in 4.6 seconds. Both models have an electronically limited top speed of 200 km/h.

More than ever, the new BMW iX M70 xDrive offers particularly fascinating performance characteristics. The drive of the BMW M vehicle delivers 40 hp up to 659 hp in My Mode Sport and a maximum torque of 1,100 Nm, which is available when Launch Control is activated. The new BMW iX M70 xDrive accelerates from 0 to 100 km/h in 3.8 seconds. Using the "1-foot rollout" method, the time taken to sprint to 100 km/h is 3.5 seconds. The new BMW iX M70 xDrive reaches a top speed of 250 km/h.

Unique in this segment: A range of 701 kilometres.

New battery cell technology increases the energy content of the high-voltage battery for the BMW iX xDrive45 by around 30 per cent to 94.8 kWh. The high-voltage batteries of the other model variants provide a usable energy content of 109.1 kWh (BMW iX xDrive60) and 108.9 kWh (BMW iX M70 xDrive).

In addition, a new inverter technology for the power electronics of all model variants optimises the power density of the drive system. This ensures particularly high efficiency in the transfer of energy from the high-voltage battery to the electric motor. In combination with the higher energy content of the battery for the new BMW iX xDrive45 and other efficiency-enhancing measures for all variants, this results in a range increase of up to 40 per cent, depending on the model. With a WLTP range of 563 to 701 kilometres, the new BMW iX xDrive60 sets a new benchmark in its competitive environment. The ranges of the other models increase to 490 to 602 kilometres for the BMW iX xDrive45 and 521 to 600 kilometres for the BMW iX M70 xDrive.

Adaptive recuperation contributes to increased efficiency while driving. The MAX RANGE function can also increase the range remaining before the next charging stop by up to 25 per cent.

Even more efficiency when charging the high-voltage battery.

The Combined Charging Unit of the new BMW iX xDrive45 now enables direct current charging with an increased output of 175 kW. The maximum charging power of the two other model variants is 195 kW. Optimised pre-conditioning of the high-voltage battery and heating of the storage system using the heat pump from the vehicle's air-conditioning system ensure particularly efficient charging times. In addition, the charging current control has been further developed in order to make the best possible use of the high charging capacities. The charging socket outlet of the new BMW iX now has a release button.

Alternating current can be charged with a maximum power of 22 kW. The range now also includes the new BMW Wallbox Plus.

In addition to the increased range, the new BMW iX also offers an improved user experience for planning routes with optimised charging. Thanks to the intuitive user interface, customers can enter their destination in advance in the My BMW App, as well as their preferred departure and arrival times and any desired stopovers. The route suggested by the BMW Maps navigation system can then be customised to include charging stations. Preferred charging station providers and the desired charging status on arrival at stopovers and at the destination can be determined just as conveniently. In an optimised route view, the customer is provided with precise information about the availability of charging stations, the required charging times and their impact on the arrival time at the destination, the costs for charging and the infrastructure in the vicinity of the respective charging station.

Optimised chassis and suspension set-up, new M light-alloy wheels.

The new chassis and suspension set-up for the new BMW iX is based on the increased performance of the drive system and the changed weight balance as a result of optimised battery technology. In addition, a hydraulic rear axle support bearing ensures an optimised balance between sporty dynamics and ride comfort. Weight- and friction-optimised wheel bearings and tyres with reduced rolling resistance and the highest efficiency label A+ also contribute to the increased efficiency of the new BMW iX.

The suspension technology of the BMW iX includes a double-wishbone front axle, a five-link rear axle and electric steering with Servotronic function and variable ratio. The new BMW iX M70 xDrive also features adaptive two-axle ride level control with electronically controlled shock absorbers, M specific tuning and M specific anti-roll bars, Integral Active Steering and a sports brake system with red-painted brake callipers. The standard equipment of all model variants now also includes HDC (Hill Descent Control) and the option to deactivate DSC (Dynamic Stability Control).

As part of the M Sport package, M Sport package Pro or as standard on the top-of-the-line model, 21- and 22-inch M light-alloy wheels are available in four new variants. The new range of 23-inch light-alloy wheels is unique in the competitive environment. The 22-inch and 23-inch wheels are combined with tyres with integrated foam absorbers for improved noise insulation.

Wide variety of systems for automated driving and parking.

The driver assistance systems available in the new BMW iX set new standards in terms of functionality and reliability. The standard equipment includes Driving Assistant Plus including Active Cruise Control with Stop & Go function that can be used at speeds of up to 180 km/h, front collision warning with brake intervention and Parking Assistant with Reversing Assistant and Reversing Assist Camera. The Parking Assistant Professional, which controls parking and manoeuvring via smartphone, is also available as an option.

Interior: Progressive luxury, refined sportiness.

The characteristic interior ambience of the BMW iX, characterised by generous space and progressive luxury, can now be combined with the sporty design features of the M Sport package. The new M multifunction seats in perforated microfibre/Sensatec or optionally with natural leather upholstery offer enhanced lateral support and a striking design. The package also includes the M leather steering wheel, the two-tone instrument panel with M logo, the Dark Silver trim finishers, the anthracite headlining, the M pedals and the centre console with high-gloss black finish. Optional and together with an M leather steering wheel Dark silver trim finishers are also available in conjunction with the standard interior.

The standard equipment of the new BMW iX includes an alarm system, the Welcome and Goodbye animation, adaptive LED headlights, Comfort Access, Driving Assistant Plus as well as the BMW Live Cockpit Professional and the Harman Kardon Surround Sound System. The BMW iX M70 xDrive also comes with Integral Active Steering, adaptive two-axle ride level control, BMW Iconic Glow radiator grille, M Sport package Pro and solar control glazing as standard.

Other optional extras for all model variants include the Sky Lounge panoramic glass roof, the Clear & Bold interior applications, an automatic soft-close function for the doors, active seat ventilation, the Heat Comfort package, the Bowers & Wilkins Diamond Surround Sound System, the BMW Individual Exterior Line Titanium Bronze, DC charging with up to 22 kW (standard for the BMW iX M70 xDrive) as well as an electrically extendable and retractable tow hitch.

BMW iDrive with state-of-the-art digital services.

Based on the BMW Operating System 8.5, BMW iDrive not only offers intuitive operation using the touch function on the BMW Curved Display and voice control with the BMW Intelligent Personal Assistant, but also the use of digital services.

5G mobile radio aerials deliver optimised connectivity. The BMW ID and the My BMW App provide a personalised user experience. In addition, the BMW Digital Key allows for particularly simple and convenient setup using the new Setup Card.

• Third-strongest growing region for BMW brand worldwide with a +15.4% growth over 2023
• MINI achieves its highest-ever sales with +16% growth vs. 2023
• Strong demand across BMW, MINI, and BMW Motorrad portfolios
• Electrified BMW (BEV) sales grow by +2.7%, BMW Motorrad by +4.6% compared to 2023
• Positive outlook on 2025 focusing on the upper premium segment, M Performance vehicles, and electrified models
  
  

Dubai, UAE – BMW Group Middle East is proud to announce a historic achievement, setting new sales records across BMW, MINI, and BMW Motorrad brands in 2024 with a remarkable +15.4% growth for BMW, +16% increase for MINI and +4.6% increase for BMW Motorrad over the previous year.

The Middle East region now ranks as the third-strongest growing market globally for BMW. This milestone reflects the unwavering demand for the Group’s innovative vehicles, including a growing interest in electrified vehicles (+2.7% over 2023). The BMW 7 Series, a flagship model in the upper premium segment, achieved an impressive +12.8% growth in sales.

Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “This record-breaking achievement in 2024 is a testament to the Middle East’s passion for innovation, luxury, and performance. With a strong growth compared to last year, we have not only reached new heights but have also strengthened the bond with our valued customers across the region. This success inspires us as a team to continue delivering exceptional experiences and offer a wide range of emission-free vehicles. I would like to extend my sincere gratitude to all our importers for their unwavering commitment to delivering excellence, their contributions have been instrumental in driving this success.”

The BMW Group Middle East has also reported positive results with a strong growth of +11% in aftersales business in 2024 compared to 2023. Customers have demonstrated their loyalty towards the authorized BMW service network, with over 12% retention of cars in the 7-10 year age segment.

The remarkable achievement last year was a testament to the strong performance by the authorized BMW Group importers in the Middle East. These importers have invested in several new Retail.Next facilities in Dubai, Abu Dhabi, and other locations across the region. These state-of-the-art showrooms provide customers with an unparalleled brand experience.

The BMW Group Middle East remain positive for 2025, with a focus on the upper premium segment, M Performance and electrified vehicles. The company is well-positioned to build on the successes of the past year and deliver even greater value to customers in the region.

Munich/Las Vegas. The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025.
“High tech meets highly intuitive operation – a quarter of a century of pioneering work and technological leadership in operating concepts has been channelled into the new BMW Panoramic iDrive,” says Frank Weber, member of the Board of Management of BMW AG, responsible for Development.
“The foundations are provided by the new BMW Operating System X. With this advance, we are giving one of the world’s best and most comprehensive infotainment systems even greater capability and once again setting the industry benchmark in multimodal interaction. Starting with the first series-produced Neue Klasse model at the end of this year, the new BMW Panoramic iDrive will form an integral part of all future BMW models.” 

Four elements, one goal: consistent driver focus in characteristic BMW style.
The new BMW iDrive merges four central elements into a unique display and operating concept.

• BMW Panoramic Vision – a Head-Up Display concept newly developed by BMW for projecting content – reflects visible information from A-pillar to A-pillar onto a black printed surface in the lower section of the windscreen. This information is visible to all occupants.
  The most important driving information is projected directly into the driver's line of sight on the left-hand side of the BMW Panoramic Vision (in left-hand-drive cars), above the steering wheel. The driver can personalise the content in the central and right-hand areas of the BMW Panoramic Vision via the central display. The integration of the BMW Panoramic Vision creates a 3D effect for the driver and passengers.
• The new and optional BMW 3D Head-Up Display above the BMW Panoramic Vision now shows integrated navigation and automated driving information directly in the driver’s field of vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up Display is presented in a neatly coordinated way.
  The level of innovation achieved by the two Head-Up display technologies is underlined by several patent applications from the BMW Group resulting from the development of these projection technologies.
• On the central display with matrix backlight technology, the familiar, updated menu structure with QuickSelect ensures optimal operation of the functions and content by touch. Operation is very easy and convenient, as the free-cut-design display is located close to the steering wheel in an ergonomically ideal position. Selected content (widgets) can be carried over to the BMW Panoramic Vision with a swipe on the central display. As many as six widgets are possible and they can be arranged as desired in the BMW Panoramic Vision.
• The new multifunction steering wheel uses BMW’s shy-tech approach, whereby the relevant buttons are illuminated to highlight available functions. The steering wheel serves as the primary physical control, and its buttons provide active haptic feedback. The buttons have a well-judged, relief-like surface, which makes them extremely easy to locate and means the driver can press them without needing to divert their gaze away from the road.
  The arrangement of the buttons follows the familiar principle of driver assistance functions being positioned on the left-hand side of the steering wheel and content-controlling functions on the right-hand side.
  
  

The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, use-friendly and ergonomically optimised operation. The BMW Panoramic iDrive always gives the driver the right information in the right place and at the right time. The system continues the approach of using an optimal combination of analogue and digital controls through the use of switches, buttons, touch and voice control. There are haptic switches for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selectors and window de-icers. Other functions are optimised for operation using touch/voice control or via the multifunction steering wheel, such as telephone functions, media control systems, navigation, assisted driving, personalisation of displays, selection of MyModes and much more besides.

Alongside data-driven learnings on the use of BMW Operating Systems across the global fleet of now more than 22 million connected BMW vehicles, the development phase of the new BMW Panoramic iDrive also included numerous studies conducted in the BMW Group’s usability labs, in which around 3,000 customers were involved. Every decision on the various aspects of the operating logic is therefore based on data and made in a structured manner. Here, the user experience’s extended scope for personalisation has also been aligned with customer preferences and requirements.

BMW Operating System X: intelligent, versatile, fit for the future.
The new BMW Operating System X represents an update of the latest operating system, as used in many BMW models, and is a wholly in-house development from BMW. Like BMW Operating System 9, it is based on an Android Open Source Project (AOSP) software stack. It offers even greater update and upgrade capability than the predecessor system, making it both fit for the future and backwards compatible. It is ready to accommodate additional functions and will keep vehicles equipped with the new BMW Panoramic iDrive at the cutting edge of technology over a long period of time.
“The overall concept of the new BMW Panoramic iDrive with Operating System X has been enabled by a large technological leap forward,” says Stephan Durach Senior Vice President Connected Company BMW Group. “It offers intuitive operation, emotionally engaging experiences and specific personalisation. The new BMW iDrive with Operating System X demonstrates the potential of a software-defined vehicle.”

The expanded intelligence of BMW Operating System X makes it possible to combine the BMW Panoramic Vision, optional BMW 3D Head-Up Display, central display and multifunction steering wheel with one another in such a way that physical and digital experiences merge. For example, an incoming call initially brings up a graphic on the BMW Panoramic Vision. At the same time, a symbol on the relevant steering wheel button that was not previously visible is illuminated in green, indicating the option of taking the call by pressing the button or rejecting it with a swipe on the right-hand side of the steering wheel.

When a navigation destination is entered by touch control or voice command, route guidance alerts are shown on the BMW 3D Head-Up Display and further information on roads and junctions on the BMW Panoramic Vision. A whole map overview can be shown on the central display at any time for broader-scale orientation.

The personalisation of content reaches a new level with BMW Operating System X. The displays in the Panoramic Vision can be adapted to personal preferences. In addition, drivers now also have the option of choosing their own settings for driving attributes such as response and steering characteristics in the My Mode “Personal”. Moreover, pictures chosen by the user can be uploaded as backgrounds for the Central Display and the colourway of the Ambient Lighting and user interface design adjusted to their particular preferences, creating an even more personalised driving experience.

The BMW Intelligent Personal Assistant responds in the accustomed way to the prompt “Hey BMW” or can be called up by pressing the respective button on the multifunction steering wheel. The capabilities of the BMW Intelligent Personal Assistant are being constantly enhanced and will be taken to a whole new level for the Neue Klasse through the integration of Large Language Models (LLM). The use of this technology is focused initially on navigation, allowing the customer to give more extensive spoken commands using natural language: for example: “Take me to a charging station which is close to a food store.” At technology partner Amazon’s booth at CES 2025, visitors can get an initial impression of these capabilities using a beta version of this build of the BMW Intelligent Personal Assistant in a BMW X3. 

As with the current infotainment systems from BMW, the BMW Intelligent Personal Assistant can – if the driver desires – make suggestions proactively based on user behaviour. This intelligence expands further with BMW Operating System X. In relevant situations, the BMW Intelligent Personal Assistant highlights driver assistance systems, which are rarely used by the driver. As a kind of reminder, the system suggests activating Sport Mode on suitable routes if the driver has already activated Sport Mode independently beforehand. If the driver doesn’t respond to or ignores these proactive suggestions several times, the system learns and refrains from making suggestions from then on. 

BMW Operating System X carries over the scope for integration of third-party apps from the previous infotainment generation. As things stand, the BMW ConnectedDrive Store offers more than 60 apps worldwide for BMW Operating System 9. The selection will continue to grow, e.g. with productivity apps such as video conferencing service Zoom.

Design and technology for a unique user and driving experience.
The new BMW Panoramic iDrive is scalable and will be integrated into all new BMW models – across all vehicle segments and with all drive system technologies – from the end of 2025.

The driving experience takes centre stage. The driver should feel at ease and have full control over the vehicle. This principle is reflected in the design of the new BMW Panoramic iDrive. Particular attention is paid to the details: the user interface has been designed as intuitively and adaptively as possible to ensure seamless interaction. The result is a holistic experience enhanced by a harmonious combination of sound, light and innovative design. Every journey becomes a special moment of connection between human and vehicle.
“Technology and customer preferences are changing more quickly than ever. The design of digital experiences and sound is playing an ever more important role,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The new BMW Panoramic iDrive not only makes our vehicles smarter and more user-friendly, it also enables much more extensive personalisation, which turns every new BMW into a car that is very much the user’s own.”
Another element in the holistic experience provided by the BMW Panoramic iDrive is the new HypersonX sound experience in the Neue Klasse models. Developed by the BMW Group Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their BMW.

Today MINI Plant Oxford celebrates the start of production of the MINI Cooper Convertible for the first time since 2015. The model joins the MINI Cooper 3-Door and MINI Cooper 5-Door, making MINI Plant Oxford the home of the MINI Cooper family.

Announced last month, the fourth generation MINI Cooper Convertible includes a completely new interior and exterior design, as well as a state-of-the-art digital experience.

“We are thrilled about the start of production of the MINI Convertible, which is now being produced again at the Oxford plant, the home of MINI. Unique in its class, the MINI Convertible offers unparalleled, brand-typical driving fun, combined with boundless freedom and great emotions: The iconic design combined with modern technology and connectivity makes this vehicle an unmatched open-air experience for our customers," says Stefan Richmann, Head of MINI.

Three UK BMW Group manufacturing sites contribute to the MINI Cooper Convertible. BMW Group Plant Swindon produces the body pressings and sub-assemblies while the latest four-cylinder petrol engines are built at BMW Group Plant Hams Hall in North Warwickshire. Finally, these parts come together at MINI Plant Oxford where body shell production, paint and final assembly take place.

Following the relaunch of the MINI brand in 2001, the first MINI Convertible was unveiled in 2004 and has remained an icon of the MINI family ever since.

With 160,000 vehicles built at MINI Plant Oxford from 2004 to 2008, the first-generation MINI Convertible was known for its retro styling and iconic chrome roll-over arches behind the rear seats. The second generation, unveiled in 2009 with 165,000 built at MINI Plant Oxford until 2015, kept the iconic drop-down hinged boot but gained the evolved styling of the Cooper from that era.

Production of the model was briefly moved to VDL Nedcar for the third generation, making room for the MINI Clubman at MINI Plant Oxford. Over 150,000 Convertible models were produced at Nedcar until production stopped in 2023, before production returned to MINI Plant Oxford.

MINI Plant Oxford celebrated its 110^th anniversary in 2023, the same year the Plant produced over 20% of all UK manufactured cars. As one of the oldest automotive plants in the world, MINI Plant Oxford has been in continuous production since 1913.

The new MINI Cooper Convertible.

Munich. The new generation of the MINI Cooper Convertible rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible model that perfectly embodies the brand's openness. "Always Open" - this traditional claim of the MINI Convertible aptly describes the model’s philosophy. The folding roof opens fully automatically in just 18 seconds, allowing the driver to enjoy the breeze and sunshine at all times. Whether in the city, on country roads or on the highway, the MINI Convertible offers pure freedom and unmistakable driving pleasure.

The open-top four-seater combines space-saving proportions with fascinating open-air driving fun. With the MINI Cooper Convertible, one of the most emotional models in the new MINI family returns to the MINI plant in Oxford - the home of the British premium brand.

"We are very proud to offer our customers a true convertible in the current MINI family. Our new MINI Cooper Convertible offers unmistakable, hallmark driving fun, coupled with boundless freedom and great emotions: Always Open. Iconic design combined with modern technology and connectivity make this vehicle an unrivalled experience for our customers," says Stefan Richmann, Head of the MINI brand.

For an extra dose of sunshine, the fully automatic soft top can be opened in two ways: either like a sunroof or fully retracted. This is still unique in the premium small car segment. The soft top disappears behind the rear seats to save space and can also be conveniently stowed in the luggage compartment when folded down.

In the new MINI Cooper Convertible, open-air fans can enjoy every moment, even with the soft top folded back. MINI is using the Always Open Timer again for exactly this purpose. On the OLED display of the central instrument, this shows the open travel time traveled by the minute and thus offers fresh air fans a dose of playful ease.

Three efficient four-cylinder petrol engines deliver the brand's signature go-kart feel with an impressive engine sound. Like the new MINI Cooper, the convertible is available in C and S versions as well as in performance-oriented version. 

The design emphasises the character of the new MINI Cooper Convertible with clean surfaces and accentuated details. Round LED headlights and a redesigned front grille emphasise the model's charismatic appearance with classic design features in a modern interpretation. A variety of exterior and interior paint finishes and fresh accents lend the new Convertible the brand's signature design highlights. Three vehicle trims offer additional options for customising the MINI Cooper Convertible.

The fully automatic soft top can be activated at the touch of a button and can also be fully retracted at speeds of up to 30 km/h. When the roof is closed, the sunroof function can be used at any time with an opening length of up to 40 centimetres. A wind deflector between the cockpit and the rear optimises airflow for a carefree open-air feeling at all four seats. Innovative driver assistance systems make driving the MINI Cooper Convertible even safer and more comfortable. A significant increase in digital technologies creates new possibilities for personalising the interior and simplifies the use of smartphones and apps. 

The exterior.
Charismatic convertible with purist design.
Compact proportions, short overhangs and now bigger 620 mm diameter wheels give the MINI Cooper Convertible plenty of agility and manoeuvrability for maximum driving fun. With its focused expression, the front end signals openness and shapes the charismatic character of the new MINI Cooper Convertible with high recognition value. Newly designed exterior details enhance the striking appearance of the model, which is unique in the premium small car segment.

The shoulder line continues into the lower part of the black soft top. This separates the surrounding window area from the cleanly designed body. This three-part exterior is typical of the brand. It makes the MINI Cooper Convertible an unmistakable original. The woven fabric soft top is available in black and optional with a grey Union Jack, a nod to the brand's British origins.

Hallmark design with expressive highlights.
The front end of the MINI Cooper Convertible shows the typical face of the brand with its iconic round headlights and the newly designed front grille. The octagonal-shaped surround encompasses the wide air inlets in either Vibrant Silver or high-gloss Jet Black.

Standard LED headlights with light signatures are available in three versions to emphasise the car's character. A specially orchestrated welcome and goodbye animation with MINI logo projections on the floor of the driver's and passenger's side enhances the emotional connection to the MINI Cooper Convertible even before you get in.

From the side, the clean lines of the sporty body are characterised by the striking contrast between the short overhangs and the long wheelbase. The reduced design of the body emphasises the elegant impression of the vehicle's silhouette and gives the MINI Cooper Convertible a generous appearance despite its small exterior dimensions of 3,879 mm in length, 1,431 mm in height and 1,744 mm in width. To match the unmistakable driving fun, the new MINI Convertible is available with aerodynamically optimised wheel designs in sizes ranging from 16 to 18 inches, depending on the model variant.

The rear view is characterised by the flush design of the vertically aligned LED rear lights. The rear section is divided by a black handle strip with striking model badge, whose horizontal alignment emphasises the MINI Cooper Convertible's wide stance.

Fully automatic fabric soft top for safe driving fun.
The high-quality soft top protects the occupants in all weathers. Thanks to its electric and extremely quiet drive, the folding roof can be fully opened in 18 seconds, even at speeds of up to 30 km/h. At the same time, the window bars and side windows are lowered to provide a completely unobstructed view of the surroundings. The soft top closes in 15 seconds at the touch of a button. For fresh air at all times, the sunroof can be opened to a length of 40 centimetres, regardless of speed. 

Concealed behind the headrests at the rear of the MINI Cooper Convertible, the integrated rollover protection system is activated automatically as soon as the central safety electronics detect a risk of rollover.

When the soft top is open, the MINI Cooper Convertible has a luggage compartment volume of 160 litres thanks to a particularly space-saving folding system for the soft top, when the soft top is closed, this expands to 215 liters. To maximise the loading height of the luggage compartment, the storage area behind the rear seats can be raised using two locking handles. The tailgate opens downwards to facilitate loading, demonstrating once again the versatility of the MINI Cooper Convertible. The wind deflector behind the driver and passenger seats can be easily locked in place. It reduces wind noise and unwanted air turbulence when driving with the roof open.

A dozen body finishes and three individual trims.
Twelve paint finishes are available for the new MINI Cooper Convertible, including the exclusive and elegant Copper Grey. Optional mirror caps in Jet Black and Glazed White make a strong statement. Three different trims further enhance the Convertible's sporty-elegant individuality. The Classic Trim features a black-trimmed front grille for maximum clarity. The Favoured Trim front grille version is in Vibrant Silver grille with a choice of 17-inch or 18-inch wheels.

The JCW Trim gives the MINI Cooper Convertible an extremely sporty appearance. This equipment variant inspired by motorsports has its very own distinctive front and rear design. The front grille surround and JCW logo are finished in high-gloss black. The rear section is muscular in shape and the all-round trim is finished in high-gloss black.

The interior.
Minimalist, open feel that makes you feel at home.
The interior design of the new MINI Cooper Convertible focuses on minimalist details and textile surfaces. This is part of the new "Charismatic Simplicity" design language of the entire MINI family with fewer components, clever design and high-quality workmanship. Three key elements structure the cockpit: A sporty steering wheel, the central OLED display and the classic, newly designed toggle switch bar.

Directly behind the steering wheel, the Head-up Display projects all relevant information into the driver's field of vision. This means that the dashboard on the driver's side does not require an additional instrument panel and, in keeping with the open-top driving fun, allows a clear view to the front.  The textile surfaces in the cockpit are based on a newly developed knitted material and create a pleasant atmosphere. The two-tone fabric is made from recycled polyester and has an easy-care texture.

Comfortable seats for the driver and front passenger add to the modern, airy feel of the well-designed cockpit. There is a choice of grey or black seats in a combination of artificial leather and textile silhouette in blue. The JCW sport seats are available in beige and Nightshade Blue synthetic leather with contrasting stitching. In the JCW Trim, the sport seats are upholstered in black leather with multicoloured knitted fabric on the shoulders and red stitching.

High-resolution OLED display with touch function.
The new central instrument in the cockpit of the MINI Cooper Convertible combines innovative technologies in an extremely flat design. The high-quality 240 mm diameter glass surface allows the driver and front passenger to operate all vehicle functions conveniently by touch or voice. The innovative MINI Operating System 9 simplifies connectivity and brings apps and digital content from the smartphone to the display. This turns the MINI Interaction Unit into both a comfort and experience centre. 

Thanks to advanced OLED technology, the contents of the display are high-contrast and easy to see, even with the soft top open and in bright sunlight. Speed is displayed at the top of the screen, and tapping on the speed display opens a large full-screen speedometer that focuses on the driving experience. The other widgets are shown in thumbnail view in the Home menu, to the left and right of the current menu function. These can be moved to the centre and selected by means of a horizontal swiping movement. In the lower area of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly at any time.

MINI Experience Modes create immersive driving experiences.
Seven MINI Experience Modes can be selected to change the interior ambience and highlight different aspects of the MINI Cooper Convertible - even with the top down. The design of the OLED display changes depending on the selected setting and focusses on specially designed driving experiences. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display as well as the dashboard and the interior door panels are then dominated by the colours anthracite and red, while specific analogue displays for driving dynamics complement this John Cooper Works-inspired MINI Experience Mode.

To achieve this, two projector units behind the round instrument panel beam special illuminated graphics with different patterns and colours onto the dashboard when the top is closed. Changes are made to the colour scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected.

Personal Mode offers innovative options for a particularly personalised cockpit design. In this mode, a personal photo can be uploaded via the MINI app and chosen as the display background. A digital colour picker then identifies the dominant colours of the photo for projection onto the textile dashboard surfaces. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Modern classic: Newly designed toggle switch bar.
The toggle switch bar in the centre of the cockpit is a classic and typical MINI feature. It emphasises the emotional bond between driver and car through its characteristic feel. In the modern cockpit of the MINI Cooper Convertible, this authentic feature brings the brand's history into the present with a new design. Five individually designed toggle switches provide direct access to the MINI Cooper Convertible's most important driving functions (parking brake, gear selector, start/stop button, Experience Mode toggle, volume control). This eliminates the need for an additional gear selector and provides additional stowage space in the centre console. In addition to the cup holders, smartphones can be easily stored on a separate shelf while being charged via wireless charging.

Individual trims for the interior.
Three interior trim options are available for the MINI Cooper Convertible. Each conveys the contemporary feel-good concept of the interior of the vehicle in a different way. 

In the Classic Trim, the three-spoke steering wheel has a leather-look textile band with coloured accent stitching. In addition, a black and blue knitted surface on the instrument panel and doors provides a rich contrast to the seats, which are available in premium fabric or Vescin synthetic leather.

In the Favoured Trim, the interior has a strikingly expressive design. The instrument panel is upholstered in grey-beige houndstooth fabric. The knitted surface in the door panels continues the friendly interior design. JCW sport seats with additional side noticeably enhance comfort. These are made of perforated synthetic leather with classic accent stitching and an embroidered MINI logo in two colours.

The MINI Cooper Convertible's interior is showcased in maximum sporting style with the JCW Trim. Combined with multi-coloured knitted fabric and black synthetic leather with red stitching, the colour scheme echoes that of the dashboard and door trims. The JCW sport steering wheel replaces the six o'clock spoke with a black leather band with red stitching to match the trim-specific colour scheme.

The drive.
Three efficient four-cylinder petrol engines.
There is a choice of three advanced two-litre petrol engines for the new MINI Cooper Convertible. All have four cylinders and accelerate the fun of open-air excursions. The entry-level model is the MINI Cooper Convertible C (combined fuel consumption: The performance-enhanced fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 149 - 147 g/km according to WLTP; CO2 class: E) with a power output of 120 kW/163 hp and a maximum torque of 250 Nm. It accelerates from 0 to 100 km/h in 8.2 seconds. The top speed is 220 km/h.

The performance-enhanced MINI Cooper Convertible S (fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 150 - 148 g/km according to WLTP; CO2 class: E) has a power output of 150 kW/204 hp and accelerates from 0 to 100 km/h in 6.9 seconds with a maximum torque of 300 Nm. It has a top speed of 237 km/h.

In addition to these two variants, the performance-oriented JCW model focuses on sportiness and maximum driving pleasure.

Open-air rides with outstanding driving dynamics.
The MINI Cooper Convertible is equipped with a suspension and damping system tuned for agile handling. The MINI typical precise steering also makes the open-top model an attractive cornering artist. It also ensures a high level of safety and comfort.

Highly preloaded anti-roll bar mounts on the axles support the steering precision. This gives the convertible a well-balanced ride when cornering. Selective tuning of the steering and all stability control systems also ensure a safe and exceptional driving experience in all driving situations.

Digital services.
The new MINI Intelligent Personal Assistant.
A spoken "Hey MINI!" activates the first fully-fledged voice assistant of the brand in the MINI Cooper Convertible. Alternatively, the push-to-talk steering wheel button is also available for this purpose. Communication with the virtual travel partner – either a stylised MINI or the character “Spike” – is particularly fluent and intuitive thanks to improved speech recognition. Voice-controlled interaction is supported by animated graphic elements, typography and the avatar on the OLED display. Navigation, telephony, entertainment and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command.

The MINI Intelligent Personal Assistant learns continuously through dialogue and is able to take on day-to-day tasks on repeated routes. For example, the system uses geospatial data to identify the entrance to the car park and can automatically open the window at the right time. This means that individual routines can be handled more conveniently.

Progressive assistance systems increase safety.
The optional Driving Assistant Plus Package provides the MINI Cooper Convertible with an additional Steering and Lane Assistant for lateral guidance. Adaptable and cooperative steering helps the driver stay on track. The increased comfort provided by the system relieves the driver of monotonous and less demanding aspects of driving. The clear, uncluttered design of the displays and controls and the easy to understand functions contribute to high system reliability.

Thanks to twelve ultrasonic sensors and four Surround View cameras, the Parking Assistant Professional in the MINI Cooper Convertible can detect free parking spaces and initiate parking manoeuvres automatically where space is limited. The Panorama View allows for better visibility of the surrounding area when the view is obscured by other vehicles. For additional control over the MINI, the Remote 3D View allows images to be transferred to a mobile device.

Easy-to-use connectivity and intuitive interaction.
The newly designed user interface in the OLED display of the MINI Cooper Convertible combines functional and emotional elements. Its minimalist design adapts the new graphics to the circular shape of the MINI Interaction Unit, simplifying operation by means of a clear structure. Static and dynamic elements combined with micro-animations ensure that the interaction between the driver and the central instrument is as harmonious and intuitive as possible. In this way, the MINI Operating System 9 gives the MINI Cooper Convertible a distinctly digital character.

In the centre of the screen is the start menu, where a horizontal swiping motion is used to select and start personalised content. At the bottom of the screen is the fixed status bar with the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, all of which can be selected directly. A so-called toolbelt can be called up by swiping upwards from the bottom edge of the screen. Favourite functions, e.g. navigation destinations and radio stations, can be saved here and accessed quickly at any time, just like on the smartphone. The toolbelt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-related content such as speed and important vehicle status information. The optional Head-up Display presents the most important information directly in the driver’s line of sight.

Depending on the Experience Mode, a single tap on the speed display transforms the entire MINI Interaction Unit into a typical MINI speedometer. The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen. The climate settings are always integrated at the top level of the MINI Interaction Unit and are operated by either touch or voice.

MINI Connected upgrades allow additional driving functions to be activated flexibly at any time, including an optional augmented reality function that is able to visualise complicated turning situations realistically and in three-dimensional display, for example. In conjunction with the optionally available MINI Connected Package, the digital MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including in the areas of gaming, music and video streaming.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Munich. BMW plans to launch its first-ever series production fuel cell electric vehicle (FCEV) in 2028, thereby offering customers an additional all-electric powertrain option with zero local emissions in a BMW. The BMW Group and the Toyota Motor Corporation are pooling their innovative strength and their technological capabilities to bring a new generation of fuel cell powertrain technology to the roads. Both companies share the aspiration of advancing the hydrogen economy and have extended their collaboration to push this locally zero-emission technology to the next level.

The BMW Group’s leading development expertise in electric drive technologies is once again demonstrated by its relentless efforts to advance hydrogen fuel cell technology and its embracing of a 'technology-openness' approach in order to provide customers with a range of mobility solutions for the future.

“This is a milestone in automotive history: the first-ever series production fuel cell vehicle to be offered by a global premium manufacturer. Powered by hydrogen and driven by the spirit of our cooperation, it will underscore how technological progress is shaping future mobility,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “And it will herald an era of significant demand for fuel cell electric vehicles.”

Koji Sato, President and Member of the Board of Management (Representative Director) Toyota Motor Corporation, said, “We are pleased that the collaboration between BMW and Toyota has entered a new stage. In our long history of partnership, we have confirmed that BMW and Toyota share the same passion for cars and belief in ‘technology openness’ and a ‘multi-pathway’ approach to carbon neutrality. Based on these shared values, we will deepen our collaboration in efforts such as the joint development of next-generation fuel cell systems and the expansion of infrastructure, aiming for the realization of a hydrogen society. We will accelerate our efforts together with BMW and partners across various industries to realize a future where hydrogen energy supports society."

Shared powertrain technology utilized across individual models to offer attractive FCEV options.

The BMW Group and the Toyota Motor Corporation will jointly develop the powertrain system for passenger vehicles, with the core fuel cell technology (the individual third-generation fuel cells) creating synergies for both commercial and passenger vehicle applications. The result of this collaborative effort will be utilized in individual models from both BMW and Toyota and will expand the range of FCEV options available to customers, bringing the vision of hydrogen mobility one step closer to reality. Customers can expect the BMW and Toyota FCEV models to maintain their distinct brand identities and characteristics, providing them with individual FCEV options to choose from. Realizing synergies and amalgamating the total volume of powertrain units by collaborating on development and procurement promises to drive down the costs of fuel cell technology.

BMW will launch its first hydrogen-powered production model in 2028.  

After successfully testing the BMW iX5 Hydrogen pilot fleet worldwide, the BMW Group is now preparing for series production of vehicles with hydrogen drive systems in 2028 on the basis of the jointly developed next-generation powertrain technology. The series production models will be integrated into BMW’s existing portfolio, i.e. BMW will offer an existing model in an additional hydrogen fuel cell drive system variant. As FCEV technology is another electric vehicle technology, the BMW Group explicitly views it as complementing the drive technology used by battery electric vehicles (BEV) and next to plug-in hybrid electric vehicles (PHEV) and internal combustion engines (ICE).

A new level of partnership.

The BMW Group and the Toyota Motor Corporation can look back on over a decade of trusting and successful collaboration. Building on this, the companies are now extending their cooperation to accelerate innovation of next-generation fuel cell powertrain systems and pioneer this new technology.

Shared vision of advancing the hydrogen economy.

The pathway to realizing the full potential of hydrogen mobility includes its use in commercial vehicles and the establishment of a refuelling infrastructure for all mobility applications, including hydrogen-powered passenger vehicles. Recognizing the complementary nature of these technologies, the BMW Group and the Toyota Motor Corporation are supporting the expansion of both hydrogen refuelling and battery electric vehicle charging infrastructure. Both companies are encouraging sustainable hydrogen supply by creating demand, working closely with companies that are building low-carbon hydrogen production, distribution, and refuelling facilities.

The BMW Group and Toyota Motor Corporation are advocating the creation of a conducive framework by governments and investors to facilitate the early-stage penetration of hydrogen mobility and ensure its economic viability. By promoting the corresponding infrastructure, they aim to establish the FCEV market as an additional pillar alongside other powertrain technologies. Furthermore, the companies are seeking regional or local projects to further drive the development of hydrogen infrastructure through collaborative initiatives.

Benefits of hydrogen-powered technology.

Hydrogen is recognized as a promising future energy carrier for global decarbonization. It acts as an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid. Hydrogen is the missing piece for completing the electric mobility puzzle where battery electric drive systems are not an optimal solution.

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI design style.
The new MINI Cooper is characterised by "Charismatic Simplicity".
The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.

The exterior.
Short overhangs, a small bonnet, a long wheelbase, and large wheels - the proportions of the MINI Cooper 5 Door reflect its urban character.

Thanks to its compact silhouette, the model is easy and comfortable to manoeuvre even in tight spaces - with plenty of room for all passengers.  The new MINI Cooper 5 Door is an original MINI with a high recognition value. The visual tripartite division into a clearly designed body, a wraparound window area and a stepped roof makes it instantly recognisable.

The minimalist design of the front end with its focused expression contributes to this. The new generation also features the iconic MINI round headlights. Together with the octagonal front grille, they form the distinctive MINI face. Standard LED headlights with individually adjustable daytime running light elements enhance the striking appearance. The optional light signatures are available in three versions to emphasise the character of the vehicle. The MINI Cooper interacts with the driver using a specially orchestrated welcome and goodbye animation even before the journey begins.

Reduced body design for a striking look.
The new MINI aesthetic continues at the rear with clear surfaces and flush-fitting taillights. The vertically aligned LED clusters are reminiscent of the classic MINI lights and, like the headlights, can be switched to different settings.

The flush-mounted design of the rear lights lends a modern and purist look to the car’s rear sculpture. It is subdivided by a striking black handle strip with distinctive model lettering. Its horizontal alignment emphasises the new MINI Cooper's broad stance.

The interior.
The interior of the new MINI Cooper 5 Door also features the brand's typical combination of new elements, technical innovations, and references to the brand's history.

Minimalist and immersive.
The design of the front end of the new MINI Cooper 5 Door is reduced to the essentials and is reminiscent of the purist design of the classic Mini. Legendary inventor Alec Issigonis designed an interior for the first model with a round instrument in the centre and the characteristic toggle switch strip below. These two elements also structure the cockpit in the MINI Cooper 5 Door.
The minimalist design of the interior makes do with fewer components, which are cleverly designed and manufactured to a high standard. Behind the steering wheel, the optional, slim, combined head-up display ensures that all relevant content appears in the driver's field of vision. As a result, the dashboard on the driver’s side does not require an additional instrument panel, so it opens the view to the front.

Innovative materials characterise the feel-good atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. The textile surfaces extend across the curved dashboard and into the door panels. The air vents feature an especially flat design. The horizontal arrangement of the air vents ensures an even flow of air in the cockpit. The direction of the vents can be easily adjusted.

The generous space in the front seats and the clean lines give the cockpit a modern and airy look. Thanks to the panoramic glass roof, the interior is particularly bright. The seats are available in a standard version and in a JCW version. Their side panels are upholstered in high-quality fabric right down to the adjustment buttons. Three passengers can sit comfortably in the rear.

Four trims with individual equipment options.

The new MINI Cooper 5 Door is available in eleven expressive body colours. For the roof, there is a choice of three contrasting colours, the car colour and the characteristic multi-tone roof with a gradual colour gradient. The different colour tones highlight different features of the car and showcase the new MINI design language in a variety of ways. Minimalist design is shown in the MINI Cooper 5 Door's available trims and used material, which include eco-friendly knitted recycled polyester surfaces.

The car can be personalised with four different trims:

• The Essential Trim, which comes as standard, emphasises the minimalist overall appearance and highlights certain functional parts such as the logo in Vibrant Silver. It includes black sport seats with patterned multi-tone fabric, as well as a matching fabric strip on the dashboard. A new accent colour, Vibrant Silver, is used to highlight certain interior and exterior functional elements.
• Starting with the Classic Trim, the roof is available in black or white, as is the Multitone roof with its unique colour gradient. The contrast with the body colour gives the MINI Cooper a particularly expressive look. The standard two-spoke steering wheel is replaced by a three-spoke version with a textile band at the six o'clock position. A 2D knitted fabric in grey and black on the dashboard and doors contrasts with the imitation leather seats.
• In the Favoured Trim version, the front radiator grille frame and certain design elements are finished in Vibrant Silver, further enhancing the individuality of the MINI Cooper. A two-tone houndstooth pattern on the knitted dashboard is particularly expressive. The perforated Vescin sports seats are available in two colours with traditional accent stitching.
• The JCW Trim emphasises the sporty side of the MINI Cooper 5 Door. Exclusive design features such as the striking front and rear diffusers, radiator grille surround and high-gloss black JCW logo allude to MINI's motorsport heritage. Chili Red is available exclusively for the contrasting roof. JCW Trim is a sporty interpretation of the new material concept. Combined with multi-coloured knitted fabric and black imitation leather with red stitching, the colour scheme echoes that of the dashboard and door trims.

High-resolution OLED display revolutionises user experience.
Like the round instrument of the outgoing model, the new central icon with its versatile functions is the visual focal point of the interior. The central OLED display in the redesigned cockpit has been moved closer to the driver, making it easier to reach. Its high resolution sets a new standard. Thanks to the MINI Operating System 9, all vehicle functions can be controlled intuitively by touch or voice. The slim touch display has a high-quality glass edge, has grown to 240 mm in diameter and its operating logic is reminiscent of the standards familiar from smartphones.

The graphical presentation of content focuses on the essentials. Vehicle-related information is displayed at the top. The lower part of the OLED display provides direct access to the navigation, media, phone and climate control menus. The home button returns the display to its default settings.

The MINI Experience Modes.
The seven MINI Experience Modes can be selected according to mood and personal preference and characterise the atmosphere in the interior.

Using the MINI Projector on the rear of the OLED display, they transform the dashboard into matching worlds of colour and pattern. The interplay of projection, ambient lighting and the MINI Interaction Unit creates a unique, immersive experience that extends into the door trim. This opens new possibilities for individualisation. In Personal Mode, for example, a personalised image can be selected as the display background via the MINI App. The dominant colours of the picture are then applied to the dashboard's textile surfaces using a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Each mode has its own customised backgrounds. In Go-kart mode, for example, the display and interior are dominated by the John Cooper Works signature charcoal grey and red.

The new design of the rocker switch strip.
Just like the iconic centre console, the rocker switch strip with its toggle switches is as legendary as the MINI itself - and yet it has been carefully updated time and again. In the latest version, the parking brake, gear selector, start/stop button, Experience Mode, and volume control are all at your fingertips. Practical benefit: The removal of the gear selector has freed up more space in the centre console, which now features a large open storage compartment in addition to the cup holders. Smartphones can be charged in the wireless charging area at the front of the console and are always ready to hand.

Digital services.
"Hey MINI" - the new MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or else by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the circular OLED display in the form of an animation of graphic elements, typography, and an avatar. Users can choose between the visualisation of "MINI" - a stylised representation of a MINI - and the virtual travel partner "Spike". The driver can easily control navigation, telephone, entertainment, and numerous vehicle functions by voice.

The MINI Intelligent Personal Assistant continuously learns from repeated routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes everyday life much more convenient.

The new MINI Operating System 9.
The MINI user interface combines functional and emotional elements. The design is reduced, creating a very modern look based on new graphics. Static and dynamic elements blend naturally into the circular shape of the MINI Interaction Unit, following a clear structure. Micro animations reinforce the intuitive interaction between the driver and the central instrument, thereby underlining the digital character of the new MINI family.

The MINI Operating System 9 is an in-house development of the BMW Group. Operation is intuitive and follows standards that are familiar from the consumer electronics sector.

The home menu is located in the centre of the screen. The status bar with the menu items Navigation, Media, Telephone, All Apps and (depending on the situation) Home is located at the bottom of the screen. Favourite functions such as navigation destinations or radio stations can be stored in the tool belt for quick access. The upper part of the screen is reserved for driving-related content, such as speed and important vehicle status information. The optional head-up display presents the most important information in the driver’s line of sight.

In conjunction with the MINI Connected Package, the full MINI Navigation Package supports the driver during the journey with realistic 3D visualisation of turn situations, a display of the current traffic situation even when the route guidance system is not activated, information on parking facilities including digital payment options and much more.

New driver assistance systems make day-to-day life easier.
The new Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking manoeuvres.

With MINI Digital Key Plus, the smartphone becomes the key and opens the car automatically. The welcome projection of the front and rear lights begins as soon as the driver is less than three metres away; the doors are unlocked when the driver is at less than one and a half metres away from the car. The digital key is transferable to different users, thereby facilitating car sharing in that it is no longer necessary to hand over a conventional vehicle key to the other person.

The drive.
The new MINI Cooper 5 Door with petrol engine.
The new MINI Cooper 5 Door is available with a choice of two efficient petrol engines. Within the new model family, MINI refers to the performance levels with the designations C and S. The entry-level model is the MINI Cooper C with a 156 hp three-cylinder engine with 230 Nm of torque. This enables the vehicle to accelerate from a standstill to 100 km/h in 8.0 seconds and reach a top speed of 225 km/h.

The MINI Cooper S has a 204 hp four-cylinder engine with a maximum torque of 300 Nm. It accelerates from 0 to 100 km/h in 6.8 seconds and has a top speed of 242 km/h.

Comfortable and sporty mobility.
The track width and wheelbase are generous for this vehicle segment and provide the basis for the hallmark MINI dynamic performance. The MINI Cooper 5 Door features a suspension and damping system tuned for spirited handling. This ensures a high level of everyday driving comfort, combined with the precise steering feel typical of MINI and the powerful brakes.
Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling during dynamic cornering. They also ensure steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. 

Selective tuning of the steering and all stability control systems ensures an exceptional experience in all driving situations. An adaptive suspension with frequency-selective damping system is available for particularly sporty driving. The increased tyre diameter of 625 mm gives the MINI Cooper 5 Door a greater visual presence. At the same time, driving dynamics and ride comfort are improved. In addition, the tyre width of the optionally available 17-inch and 18-inch rims is increased to 215 mm in order to emphasise the typical MINI go-kart feeling. Available rim sizes range from 16 to 18-inches.

Nürburgring. BMW M Motorsport engineers have been working intensively to make their flagship in GT racing, the BMW M4 GT3, even better. The result of this work is the EVO version of the car, which was presented on Wednesday evening before the 24 Hours at the Nürburgring (GER) in the M Showroom at the ring°boulevard. The BMW M4 GT3 EVO will be in race action from the 2025 season. The same applies to the BMW M4 GT4, which will also have an EVO version available from next season. 

Video for editorial use: Jens Klingmann explains the updates to the BMW M4 GT3 EVO: https://b.mw/M4_GT3_EVO.

The key to optimising the BMW M4 GT3 for the BMW M Motorsport engineers was the intensive dialogue with teams and drivers, because only when you know what customers need to be able to optimally drive a GT car can you tailor it perfectly to their needs. Thus, the focus with the BMW M4 GT3 EVO was not necessarily on pure performance but on areas such as drivability, efficiency, and reliability. The test work was primarily undertaken by BMW M works drivers Jens Klingmann (GER), Bruno Spengler (CAN), and Augusto Farfus (BRA). The price of the car is 578,000 euros net.

Details on the EVO package of the BMW M4 GT3.

From the outside, changes to the chassis are noticeable on the BMW M4 GT3 EVO, which is no longer traditionally painted but is coated with a significantly lighter cathodic dip coating. Smaller aero mirrors, larger air outlets on the front wheel arches, and an altered adjustment range of the rear wing provide more aerodynamic efficiency.

New anti-roll bars on the front and rear axles, larger rear brake discs, and a much finer and easier-to-adjust differential ensure less tyre and brake wear and thus better and more consistent drivability. The headlights at the front and rear in LCI design are also new.

The “Inception” design integrates the themes of digitality and dimensionality into a bold, high-contrast mosaic. From multiple perspectives the iconic M colours appear in the same sequence they occur in the M logo: light blue on the left, dark blue in the middle, and red on the right, but now in three extruded, pixel-like dimensions. This approach sets up an asymmetrical overall layout for the car which also integrates a non-reflective matte black portion ahead of the driver to assist their forward focus. For the BMW M4 GT3 EVO, for dark areas of the livery the foil has been omitted to allow the authentic carbon fibre construction to show through, and save weight at the same time.

Comments:

Andreas Roos (Head of BMW M Motorsport): “The BMW M4 GT3 has achieved more than 70 victories and countless major successes since its introduction. I particularly remember the DTM titles in 2022, the victory at the 24h Spa-Francorchamps in 2023, and the title wins in the North American IMSA series. I am convinced that the EVO model of the BMW M4 GT3, as well as that of the BMW M4 GT4, will contribute to playing in the first league of GT racing in the coming years and celebrating many more great victories. I thank everyone involved in the development of the cars.”

Björn Lellmann (Head of Customer Racing at BMW M Motorsport): “Our engineers have listened very carefully to the feedback from our customers during the development of the EVO cars. The result, in our view, are models that make it even more possible to be consistently close to the limit without taking too much risk, exactly what drivers of all classes need to be fast. Our goal is to win the very big races with our BMW M4 GT3 EVO and at the same time provide every BMW M Motorsport customer with a package that offers maximum chances of success.”

Jens Klingmann (BMW M works driver): “It is always an honour to play an important role in the development of a race car. Thank you to BMW M Motorsport for the trust! We have not made one big improvement to the BMW M4 GT3, but have turned many smaller screws, which will especially improve drivability on a long run. Our conviction is that several small steps also make a big step. The car is already very strong, but I am sure that we could make it even better in its EVO version. The more gentle handling of the tyres and brakes will especially help a lot at the end of a stint in the race.”

Technical data of the BMW M4 GT3 EVO:

Dimensions:

Technical data :

Previous successes of the BMW M4 GT3:

• DTM Drivers and Team title 2022
• IMSA GTD Sprint Cup title 2022
• Overall victory 24h Spa-Francorchamps 2023
• IMSA GTD Overall and Sprint Cup titles 2023
• NLS Speed Trophy title 2023
• Asian Le Mans Series GT title 2023
• Overall victory 24h Dubai 2023
• Overall victory Indianapolis 8 Hour 2023
• Overall victory Kyalami 9 Hour 2023
• 2nd place 24h Nürburgring 2023
• 2nd place Overall GT World Challenge Europe 2023
• Drivers title British GT Championship 2023
• Drivers title Italian GT Sprint Cup 2023
• FIA WEC LMGT3 victory in Imola 2024
• Four victories in five season races of the GT World Challenge Europe 2024

Munich/Cernobbio. With its BMW Concept Skytop design study, the BMW Group is once again bringing an exceptionally elegant, one-of-a-kind vehicle to this year’s Concorso d’Eleganza Villa d’Este, the annual beauty contest for historic cars and motorcycles held on the shores of Lake Como. The open two-seater resembles a meticulously crafted vehicle sculpture, with a flowing, sporty elegance that complements its athletic, muscular stance.The interior and exterior of the concept car feature warm monochromatic colours, blending exclusive materials with traditional craftsmanship.

“The BMW Concept Skytop is a truly unique and exotic design, in the tradition of the Concorso d’Eleganza Villa d’Este,” says Adrian van Hooydonk, head of BMW Group Design. “It offers a combination of driving dynamics and elegance at the highest level, comparable to its historic ancestors, like the BMW Z8 or BMW 503.”

Athletic proportions, organic body.
The clean exterior of the BMW Concept Skytop is designed to inspire a desire to travel. Its taut, muscular surfaces are defined by a few precise lines that direct the vehicle's volume towards the rear. Winglets discreetly integrated into the door shoulders replace conventional door handles. Light-alloy wheels with precise lamellas further enhance its unique appearance.

From a bird's eye perspective, the prominent, sweeping bonnet, the iconic BMW shark-nose design with illuminated kidney grille and retracted rear section, all catch the eye. References to the legendary BMW Z8 roadster were carefully chosen. Particularly striking is the pronounced spline that extends from the bonnet, through the interior, to an aluminium trim positioned on the tailgate, emphasising the dynamic flow of the silhouette.

The harmonious design of the headlights blends highly complex details into the overall concept. The LED units, positioned on milled aluminium carriers, were custom developed for the BMW Concept Skytop, utilising the latest technology and design for automotive headlights with the slimmest profile currently available. The clean, purist design allows all lighting functions to be consolidated in a single installation space. The flat and defined shape of the rear lights complements the BMW Concept Skytop’s overall appearance.

The leather-finished roll-over bar behind the BMW Concept Skytop’s two seats is combined with side fins on the B-pillar and a fully retractable rear window. The two removable roof parts, also finished in leather, can be stored in a special compartment in the luggage space.

The colour scheme ensures a smooth transition from interior to exterior, regardless of whether the roof is open or closed. In the rear section, the reddish-brown tone of the roof flows into the muted silver with chrome shadow effect of the exterior paintwork. The technically elaborate colour gradient was crafted by an experienced master painter at BMW Group Plant Dingolfing.

Brogue-style leather surfaces characterize the interior.
The leather seats in the interior feature brogue-style accents. The reddish-brown tone of the surfaces creates a consistent colour scheme that gives the whole interior a sense of luxury and spaciousness.Crystal applications are artfully embedded in the cockpit, adding to the overall impression. The interior surfaces of the BMW Concept Skytop were crafted in the traditional saddlery of the BMW Group plant in Dingolfing.

There are also similarities in engine variants with the BMW Z8. Like the legendary roadster, the BMW Concept Skytop also comes with the most powerful V8 engine in the BMW drive train portfolio.