Dubai, United Arab Emirates – June 23 , 2026: BMW Group Middle East has announced the integration of STARZPLAY, one of the region’s leading all-in-one media streaming platforms, into BMW and MINI in-vehicle infotainment systems, expanding access to premium sports and entertainment content for customers across the region. Starting today, customers will be able to enjoy STARZPLAY’s extensive content offering in BMW and MINI vehicles equipped with ConnectedDrive* across the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and Jordan.

STARZPLAY brings its comprehensive content offering to BMW and MINI customers, combining premium live sports, blockbuster movies, series, Arabic content, and STARZPLAY Originals. The service is accessible directly through the vehicle’s native infotainment interface, enabling eligible customers to access their STARZPLAY experience seamlessly while the vehicle is stationary. Content is available on the central display during charging stops, waiting periods or travel breaks, supporting safe use with no external devices required.

The integration forms part of BMW Group’s broader Video and TV offering, which also provides access to selected content platforms including YouTube, Bloomberg, Wajd and Al Jazeera, delivering a smooth in-vehicle, on-demand viewing experience.

Karim-Christian Haririan, Managing Director BMW Group Middle East, said: “This collaboration with STARZPLAY underscores BMW Group Middle East’s position at the forefront of in-car entertainment in the region. By expanding our digital ecosystem, we’re transforming how customers experience mobility without compromising the core values of quality, safety, and Sheer Driving Pleasure. Our goal is to offer a connected, delightful mobility experience that adapts to how people live and travel in the Middle East.”

“That is the way forward for exploring new ways to make our content more accessible to our audiences”, said Maaz Sheikh, CEO STARZPLAY. “This integration with BMW Group Middle East represents an important step in extending the STARZPLAY experience beyond traditional screens and into connected mobility environments. By bringing our extensive premium content offerings from entertainment and sports directly into eligible BMW and MINI vehicles, we are creating new opportunities for audiences to enjoy the content they love through a seamless, connected experience."

This launch marks the first step in BMW Group Middle East’s broader strategy to expand in-vehicle entertainment capabilities across the region while reinforcing STARZPLAY’s commitment to providing viewers with access to their favorite content. Additional features and content integrations are expected to follow, further reinforcing the brand’s commitment to innovation and customer-centric experiences.

As demand for connected services continues to grow, BMW and MINI remain at the forefront of delivering intelligent, intuitive technologies that elevate every journey.

* Availability may vary by model, market, vehicle software, ConnectedDrive package, subscription status, data connectivity and content rights. Video content can only be viewed when the vehicle is stationary.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

About STARZPLAY

STARZPLAY (www.starzplay.com) is one of the leading media and technology platforms across the Middle East, North Africa, and Pakistan, offering both direct-to-consumer entertainment services and advanced technology and media solutions for businesses.

Through long-standing partnerships with major global studios, including Warner Bros., Disney, Paramount, Sony, Lionsgate, and Image Nation Abu Dhabi, STARZPLAY delivers a rich and diverse content library tailored to regional audiences. The platform offers best-in-class Arabic and regional programming as the exclusive, global digital home of Abu Dhabi Media channels and originals, complemented by premium Turkish content through collaborations with producers such as MADD TV, TRT, and ATV.

STARZPLAY has also firmly established itself as the exclusive MENA home for top-tier sports, including fighting (UFC, PFL), Cricket (ICC, IPL), and Rugby (Six Nations, Rugby World Cup), alongside a growing football portfolio featuring Italian Serie A and the UAE Pro League.

With over 3 million combined SVOD and AVOD monthly subscribers and over 20 million app downloads, STARZPLAY continues to redefine digital entertainment in the region. The service offers high-quality streaming in HD and 4K across smart TVs, gaming consoles, and IPTV services, supported by intuitive iOS and Android applications with offline viewing. Enhanced by AI-driven personalization and interactive features, STARZPLAY ensures a seamless and highly tailored viewing experience. In parallel, STARZPLAY’s technology and media division is a market leader in hospitality entertainment solutions across the GCC and powers OTT platforms for major media companies in Europe, the Middle East, and Southeast Asia.

Headquartered in Abu Dhabi, with additional offices in the UAE and Pakistan, STARZPLAY is backed by leading regional and international investors, including e& Life (part of e& Group), ADQ, Lionsgate, General Electric, and SEQ Capital, reinforcing its position as a dominant and fast-growing player in the MENA digital media landscape.

Munich. No other city has motorsport so deeply rooted in its history than Monte Carlo. MINI has endured tremendous success within the principality, particularly in 1965, when the legendary Mini Cooper S, driven by Timo Mäkinen and co-driver Paul Easter took victory at the 1965 Monte Carlo Rally. At the time, the car was praised for its innovative technology, elegant performance, and agility under extreme weather conditions which MINI has been able to replicate and modernize in the form of the new MINI 1965 Victory Edition. This new edition creates a stylish statement and maintains typical MINI craftmanship, following the foundations laid MINIs illustrious rally history.

The MINI 1965 Victory Edition is offered for MINI John Cooper Works model. The MINI John Cooper Works has an impressive 231 hp and a maximum torque of 380 Nm. It sprints from a standstill to 100 km/h in just 6.1 seconds.

Exterior: a perfect blend of vintage and modern design.
In homage to the legendary motorsports colors of the 1960s, the 1965 Victory Edition impresses in Chili Red exterior paintwork, which is accentuated by a white trim stripe extending from bonnet to the roof and rear, enhancing the vehicle´s sportiness even further. As an exclusive trademark of the edition, a white “52” graphic adorns both sides of the vehicle – a reference to the number of the original car displayed from 1965.

The roof is offered as a panoramic roof, or in Glaced which provides an athletic and elegant contrast to the Chili Red body. The subtle “1965” sticker on the C-pillar catches the eye and gracefully emphasizes the historic year of victory. The 18-inch alloy wheels in the JCW Lap Spoke 2-tone Design or the JCW Mastery Spoke black for the all-electric MINI John Cooper Works not only give the vehicle a dynamic appearance but also ensure optimum performance and safe handling on a wide variety of road surfaces. Based on rally sport, floating hubs and JCW valve painted in the specific color scheme and set additional sporty accents. 

Interior: sportiness and comfort combined.
On entering the vehicle, the striking door sill showcase white “1965”- writing on a red and black background immediately catch the eye and bestow the cockpit with an exclusive look. In addition, each model of the edition features a dedication on the inside of the door reflecting information about the bygone rally.

The interior is based on the traditional JCW colour palette and the familiar JCW-Trim. Finished in aracy anthracite and red, this combination creates an elegant blend while also providing a sportive contrast to the vehicle’s exterior paintwork. The edition-specific details have been carefully selected to create a harmonious overall effect. The 6 O´clock spoke of the sports steering wheel and the storage box in the center of the console feature the “1965”-lettering and thus become a subtle but impactful reference to the rich tradition of MINI motorsports history. The racing number of the victorious Cooper S from 1965 adorns the key cap of the exclusive edition, making it a daily symbol of this historical success.

Munich/Graz. MINI and Austrian design studio Vagabund present a new creative collaboration: two unique one-off vehicles based on the MINI Countryman, both of which set a powerful statement for adventure spirit, community culture and lifestyle.

“A long-standing tradition and core value of the MINI brand is individual vehicle customization. Together with Vagabund, MINI continues this approach and demonstrates how a creative reinterpretation of the MINI Countryman – inspired by lifestyleculture and music – can be brought to life through an engaged community,” says Jean‑Philippe Parain, Head of MINI.

MINI x Vagabund: The Duo
Vagabund successfully adds a distinctive design layer to the MINI Countryman that authentically expresses individuality, design philosophy and community spirit. MINI deliberately provides the platform – Vagabund contributes their creative signature. The result: two charismatic vehicles that reinterpret the versatility and openness of the MINI Countryman in an entirely new way.

“For us, design does not begin with the object, but with the idea behind it – and it only ends when that idea becomes tangible. The MINI x Vagabund one-offs translate a clear concept into an experiential statement. Two distinctive characters, united by MINI Countryman DNA, create a composition full of tension – making design visible as an emotional experience,” explains Paul Brauchart, Co-Founder and Head of Creative Vagabund.

Holger Hampf, Head of MINI Design: “MINI Design stands for vehicles with strong character that people enjoy driving and living with—true to the motto: lifestyle meets function and fun. Through our collaboration with Vagabund on these two vehicles, we were able to once again showcase our attention to detail and technical craftsmanship in a striking way.”

With a sophisticated sound system, graphic accents and a bold colour concept, the two vehicles themselves become moving sound stages. The vehicle finished in Melting Silver features sand-coloured & white body exterior details: playful, graphic and light. The Midnight Black example stands in deliberate contrast – monochrome black, precise and technical. It is this contrast that enhances their perception and creates an overall impression that only becomes fully apparent when both vehicles are experienced together.

Bodywork & proportions
Distinctively reworked wheel arches create a visually wider stance and give the vehicles a further striking appearance. A front bumper attachment ensures a harmonious connection between the wings and the original front apron. Front and rear bumpers are colour-coordinated with the additional body modifications, with the radiator grille being revised accordingly. Along the side sills, sits prominently integrated VAGABUND lettering as a three-dimensional element.
The raised ride height further emphasizes the off-road character of the two MINI Countryman S ALL4 models. In addition, 20‑inch wheels are fitted, showcasing intentionally closed-off 3D‑printed wheel cover designs, which gives the wheels a muscular appearance and creates a clear visual association with loudspeakers.

The roof rack consists of three laser-cut and folded aluminium plates, complemented by an integrated stainless-steel mesh as an open surface. This construction visually references the design language of speaker covers, creating a connection between roof, side profile and overall vehicle design – turning the roof rack into an integral design element.

The vehicle as a sound system
The rear side windows have been removed and replaced by a specially-developed sound system designed specifically for outdoor sound projection, with community events in mind. At its heart is a newly developed loudspeaker housing made from cast polymer granite – a material that offers ideal conditions for precise and unadulterated sound reproduction.

Tweeters and mid-range speakers are integrated directly into the bodywork, while additional subwoofers in the rear deliver a powerful punch when the tailgate is opened. Each vehicle functions as an independent sound system – however together, both MINI Countryman show cars form a mobile stage, creating an immersive audio experience.

On the opposite side of the vehicle, a special detail can be found: an iconic Walkman integrated into a 3D‑printed housing. With a characteristic MINI sense of humour; this creates a deliberate counterpoint to the open external sound system – a personal, decelerated feeling. The combination of analogue nostalgia and contemporary construction underlines the experimental character of the entire concept.

MINI Individualization by Vagabund
Through Vagabund, the MINI Countryman becomes a moving platform for encounters and cultural exchange. The vehicles create community moments where people come together and enable experiences that go beyond the thrill of driving.

Vagabund is renowned for its expertise in rethinking existing products via visual transformations. The two one-off vehicles demonstrate how creative power lies in form, function and attention to detail. MINI and Vagabund share this approach: individuality instead of convention, craftsmanship instead of overbearing aesthetics, community instead of distance.

The MINI x Vagabund collaboration shows how MINI carries its historic commitment to individualization into the future: bold design interpretations, culture-driven themes (such as music), cultural leaders and community, combined with a high level of craftsmanship. The result is inspiring one-off examples that showcase the MINI Countryman in new and elevated ways. MINI will present one of the two one-off vehicles to the public for the first time at Auto China 2026 in Beijing. Following its premiere at the motor show, the models will be brought closer to people live and in action across a wide range of platforms – staying true to the community-driven approach.

C02 emissions:
The described vehicles are show cars that are not available for sale.

London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style – but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

“It’s not often that you see two icons of British design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise,” adds Sir Paul Smith, expressing his thoughts on the collaboration and the new design.

Unmistakable look with a British twist.
Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car," says Holger Hampf, Head of MINI Design.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.

Regardless of the body colour, the specially created Nottingham Green paintwork – a tribute to Sir Paul's hometown – adds sophisticated accents to the side mirrors, the octagonal radiator grille, the wheel hub covers with Paul Smith lettering and as the paintwork for one of the two roof variants.

In addition to the colour variants, numerous details characterise Paul Smith's signature and make the MINI Paul Smith Edition unmistakable: The ‘Signature Stripe’, a central design feature of the British designer, adorns the roof in Nottingham Green at the rear of the driver's side. The alternative version of the roof features elegant stripes in Jet Black in varying thickness, both matte and glossy. The MINI Cooper Convertible Paul Smith Edition is supplied with a black soft top.

All edition vehicles are equipped with 18-inch Night Spoke aluminium wheels with tinted clear coat in Dark Steel Flash.  The MINI logo at the front and rear is offered in newly designed Black Blue and complements the colour composition of Paul Smith and MINI. On the black horizontal handle strip at the rear, Paul Smith's signature refers to the creative spirit behind the vehicle design.

British restraint and elegance in the interior.

British character is also reflected in the interior with numerous components featuring a modern, elegant look. The knitted surfaces on the dashboard and door panels appear in black, while Paul Smith fabrics in tone-on-tone stripe patterns serve as inspiration for the special structure of the dashboard. The Nightshade Blue sports seats are made of Vescin and have knitted textile in the shoulder and headrest areas. Drawn from the Signature Stripe, the decorative stitching on the steering wheel's textile band is designed in bright colours - quintessentially Paul Smith.

The round display in the centre of the cockpit also appears with one of three different Paul Smith backgrounds when Personal Mode is selected. Small hidden details underline the British design influence - but also the playful character of the designer: when the door is opened, the driver and front passenger are greeted with a handwritten ‘Hello’ as a light projection on the floor and Smith's motto ‘Every day is a new beginning’ on the door sill, reflecting the positive mindset of both brands.  A graphic of a stylized ‘rabbit’ hand-drawn by Paul Smith on the floor mat complete the interior details.

A collaboration that blends British heritage, bold creativity and contemporary sophistication.
MINI and Sir Paul Smith: two icons that are not only linked by their British heritage but also look back on exclusive collaborations resulting in unique styling. Their joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created blue colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

To mark the 40th birthday of the classic MINI in 1999, the fashion designer dipped an exclusive one-off in his characteristic stripe design, using 86 stripes in 26 colours.

In 2021, the MINI STRIP celebrated its world premiere: a vehicle designed using only what Paul Smith considered absolutely necessary. The result was a customised one-off car that despite its minimalist design and in keeping with Smith's guiding principle of ‘classic with a twist’, was not without unexpected and loving details.

In 2022, Paul Smith went back to the roots of the collaboration with the MINI Recharged by Paul Smith. A classic found its way into the now: a Classic Mini from the 1998 MINI Paul Smith Edition was transformed into a modernised electric vehicle. With a focus on quality and functionality, a contemporary vehicle was created that can also be seen as a tribute to the tradition and heritage of the classic MINI.

Paul Smith MINI Collection
But it is not only Sir Paul Smith who inspires MINI with creative ideas - the inspiration also works in reverse: the designer repeatedly uses MINI as a motif on exclusive pieces in his collections. To celebrate the launch of the MINI Paul Smith Edition, Paul Smith will release a capsule collection of bags inspired by details from the latest MINI collaboration.

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 258 hp, the second, a combustion engine-powered MINI JCW with 231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.
The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.
The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.
The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
In collaboration with the MINI design team, BMW Group subsidiary Designworks provided creative impetus with unconventional ideas for the project. Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the unique cars - led by Matt Willey – complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2023.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2023 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

The 24 Hours of Nürburgring witnessed a spectacular display of motorsport excellence as BMW M Motorsport and MINI John Cooper Works showcased their prowess in front of a record crowd of 280,000 spectators. The event, held in the challenging "Green Hell," saw BMW M Motorsport clinch its 21st overall victory, while MINI secured a commendable second place in the SP3T class – right behind the BMW M2 Racing.

In a thrilling race, the ROWE Racing team, featuring drivers Kelvin van der Linde (RSA), Augusto Farfus (BRA), Jesse Krohn (FIN), and Raffaele Marciello (SUI), overcame a challenging start from 17th position. Farfus made a stunning start, quickly moving into the top ten. After a power outage caused a red flag, the team regrouped and executed a remarkable comeback, with van der Linde's aggressive driving during the restart propelling the #98 BMW M4 GT3 EVO to third place within just two laps.

As the race progressed, the BMW M4 GT3 EVO maintained a strong position, navigating the night flawlessly and building a comfortable gap to the competitors. With three and a half hours remaining, Farfus took the lead for the first time, and despite crossing the finish line behind a competing Porsche, a penalty issued to the latter secured the victory for ROWE Racing. This win marked van der Linde's third triumph at the Nürburgring, adding to his previous victories in 2017 and 2022.

In addition to the overall victory, the new BMW M2 Racing made a significant impact, achieving a class victory in its final endurance test. The #310 car, driven by BMW M works drivers Jens Klingmann (GER), Charles Weerts, Ugo de Wilde (BEL), and motorsport journalist Michael Bräutigam (GER), dominated the SP3T class, showcasing the potential of BMW's entry-level race car.

Meanwhile, the MINI John Cooper Works team, racing under Bulldog Racing, demonstrated remarkable resilience and skill, finishing second in the SP3T class. The driver lineup of Samantha Tan (CAN), Toby Goodman (GBR), Sebastian Sauerbrei (GER), and Markus Fischer (AUT) completed 111 laps, showcasing their endurance and teamwork in one of the toughest racing environments. After a power failure interrupted the race, the team made a stunning recovery, climbing over 60 places in the overall standings.

Markus Fischer also set the team's fastest lap, further solidifying their competitive edge. The MINI John Cooper Works, adorned with a unique design from the fashion brand Deus Ex Machina, not only impressed on the track but also captured the attention of fans and competitors alike.

Overall, BMW M Motorsport customer teams achieved seven class victories at the event, with notable performances from various teams, including the #67 BMW M4 GT4 EVO and the #650 BMW M240i Racing. The 24 Hours of Nürburgring continues to be a highlight in the motorsport calendar, and this year's edition reaffirmed BMW's dominance and MINI's rising stature in endurance racing. The camaraderie and spirit displayed by all teams contributed to an unforgettable weekend of racing, celebrated by fans and participants alike.

Ramadan journeys are set to turn into unforgettable Eid adventures with the power and poise of the MINI John Cooper Works Countryman.

Dubai, UAE – March 27, 2025. This Eid, your journey matters just as much as the destination. As the sun sets over Jebel Jais, painting the mountains in shades of reds and deep browns, the MINI John Cooper Works Countryman twists effortlessly through the mountain’s winding roads, echoing the hues of the landscape in its signature Legend Grey body colour and contrasting Chili Red accents.

Built for the bold, the new MINI John Cooper Works Countryman exudes a sense of adventure, versatility, and reliability. The powerful engine delivers 300 HP and 400 Nm of torque, making it the perfect companion for anyone looking for something special. Whether navigating the tight switchbacks of the UAE’s highest peak or cruising under the glow of Ramadan lanterns that festoon your neighbourhood’s homes, the MINI JCW Countryman will transform every drive into a moment worth savouring. With a selection of the nine available MINI Experience Modes, the crossover can adjust to your journey mood and every need with one click on the toggle bar panel. And thanks to its ALL4 all-wheel drive system, the crossover offers even greater comfort and safety, ensuring a confident driving experience on various road surfaces. In the spirit of adventure, the MINI JCW Countryman ensures that every twist, turn, and mile you take is a celebration.

END

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

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Today MINI Plant Oxford celebrates the start of production of the MINI Cooper Convertible for the first time since 2015. The model joins the MINI Cooper 3-Door and MINI Cooper 5-Door, making MINI Plant Oxford the home of the MINI Cooper family.

Announced last month, the fourth generation MINI Cooper Convertible includes a completely new interior and exterior design, as well as a state-of-the-art digital experience.

“We are thrilled about the start of production of the MINI Convertible, which is now being produced again at the Oxford plant, the home of MINI. Unique in its class, the MINI Convertible offers unparalleled, brand-typical driving fun, combined with boundless freedom and great emotions: The iconic design combined with modern technology and connectivity makes this vehicle an unmatched open-air experience for our customers," says Stefan Richmann, Head of MINI.

Three UK BMW Group manufacturing sites contribute to the MINI Cooper Convertible. BMW Group Plant Swindon produces the body pressings and sub-assemblies while the latest four-cylinder petrol engines are built at BMW Group Plant Hams Hall in North Warwickshire. Finally, these parts come together at MINI Plant Oxford where body shell production, paint and final assembly take place.

Following the relaunch of the MINI brand in 2001, the first MINI Convertible was unveiled in 2004 and has remained an icon of the MINI family ever since.

With 160,000 vehicles built at MINI Plant Oxford from 2004 to 2008, the first-generation MINI Convertible was known for its retro styling and iconic chrome roll-over arches behind the rear seats. The second generation, unveiled in 2009 with 165,000 built at MINI Plant Oxford until 2015, kept the iconic drop-down hinged boot but gained the evolved styling of the Cooper from that era.

Production of the model was briefly moved to VDL Nedcar for the third generation, making room for the MINI Clubman at MINI Plant Oxford. Over 150,000 Convertible models were produced at Nedcar until production stopped in 2023, before production returned to MINI Plant Oxford.

MINI Plant Oxford celebrated its 110^th anniversary in 2023, the same year the Plant produced over 20% of all UK manufactured cars. As one of the oldest automotive plants in the world, MINI Plant Oxford has been in continuous production since 1913.

The new MINI Cooper Convertible.

Munich. The new generation of the MINI Cooper Convertible rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible model that perfectly embodies the brand's openness. "Always Open" - this traditional claim of the MINI Convertible aptly describes the model’s philosophy. The folding roof opens fully automatically in just 18 seconds, allowing the driver to enjoy the breeze and sunshine at all times. Whether in the city, on country roads or on the highway, the MINI Convertible offers pure freedom and unmistakable driving pleasure.

The open-top four-seater combines space-saving proportions with fascinating open-air driving fun. With the MINI Cooper Convertible, one of the most emotional models in the new MINI family returns to the MINI plant in Oxford - the home of the British premium brand.

"We are very proud to offer our customers a true convertible in the current MINI family. Our new MINI Cooper Convertible offers unmistakable, hallmark driving fun, coupled with boundless freedom and great emotions: Always Open. Iconic design combined with modern technology and connectivity make this vehicle an unrivalled experience for our customers," says Stefan Richmann, Head of the MINI brand.

For an extra dose of sunshine, the fully automatic soft top can be opened in two ways: either like a sunroof or fully retracted. This is still unique in the premium small car segment. The soft top disappears behind the rear seats to save space and can also be conveniently stowed in the luggage compartment when folded down.

In the new MINI Cooper Convertible, open-air fans can enjoy every moment, even with the soft top folded back. MINI is using the Always Open Timer again for exactly this purpose. On the OLED display of the central instrument, this shows the open travel time traveled by the minute and thus offers fresh air fans a dose of playful ease.

Three efficient four-cylinder petrol engines deliver the brand's signature go-kart feel with an impressive engine sound. Like the new MINI Cooper, the convertible is available in C and S versions as well as in performance-oriented version. 

The design emphasises the character of the new MINI Cooper Convertible with clean surfaces and accentuated details. Round LED headlights and a redesigned front grille emphasise the model's charismatic appearance with classic design features in a modern interpretation. A variety of exterior and interior paint finishes and fresh accents lend the new Convertible the brand's signature design highlights. Three vehicle trims offer additional options for customising the MINI Cooper Convertible.

The fully automatic soft top can be activated at the touch of a button and can also be fully retracted at speeds of up to 30 km/h. When the roof is closed, the sunroof function can be used at any time with an opening length of up to 40 centimetres. A wind deflector between the cockpit and the rear optimises airflow for a carefree open-air feeling at all four seats. Innovative driver assistance systems make driving the MINI Cooper Convertible even safer and more comfortable. A significant increase in digital technologies creates new possibilities for personalising the interior and simplifies the use of smartphones and apps. 

The exterior.
Charismatic convertible with purist design.
Compact proportions, short overhangs and now bigger 620 mm diameter wheels give the MINI Cooper Convertible plenty of agility and manoeuvrability for maximum driving fun. With its focused expression, the front end signals openness and shapes the charismatic character of the new MINI Cooper Convertible with high recognition value. Newly designed exterior details enhance the striking appearance of the model, which is unique in the premium small car segment.

The shoulder line continues into the lower part of the black soft top. This separates the surrounding window area from the cleanly designed body. This three-part exterior is typical of the brand. It makes the MINI Cooper Convertible an unmistakable original. The woven fabric soft top is available in black and optional with a grey Union Jack, a nod to the brand's British origins.

Hallmark design with expressive highlights.
The front end of the MINI Cooper Convertible shows the typical face of the brand with its iconic round headlights and the newly designed front grille. The octagonal-shaped surround encompasses the wide air inlets in either Vibrant Silver or high-gloss Jet Black.

Standard LED headlights with light signatures are available in three versions to emphasise the car's character. A specially orchestrated welcome and goodbye animation with MINI logo projections on the floor of the driver's and passenger's side enhances the emotional connection to the MINI Cooper Convertible even before you get in.

From the side, the clean lines of the sporty body are characterised by the striking contrast between the short overhangs and the long wheelbase. The reduced design of the body emphasises the elegant impression of the vehicle's silhouette and gives the MINI Cooper Convertible a generous appearance despite its small exterior dimensions of 3,879 mm in length, 1,431 mm in height and 1,744 mm in width. To match the unmistakable driving fun, the new MINI Convertible is available with aerodynamically optimised wheel designs in sizes ranging from 16 to 18 inches, depending on the model variant.

The rear view is characterised by the flush design of the vertically aligned LED rear lights. The rear section is divided by a black handle strip with striking model badge, whose horizontal alignment emphasises the MINI Cooper Convertible's wide stance.

Fully automatic fabric soft top for safe driving fun.
The high-quality soft top protects the occupants in all weathers. Thanks to its electric and extremely quiet drive, the folding roof can be fully opened in 18 seconds, even at speeds of up to 30 km/h. At the same time, the window bars and side windows are lowered to provide a completely unobstructed view of the surroundings. The soft top closes in 15 seconds at the touch of a button. For fresh air at all times, the sunroof can be opened to a length of 40 centimetres, regardless of speed. 

Concealed behind the headrests at the rear of the MINI Cooper Convertible, the integrated rollover protection system is activated automatically as soon as the central safety electronics detect a risk of rollover.

When the soft top is open, the MINI Cooper Convertible has a luggage compartment volume of 160 litres thanks to a particularly space-saving folding system for the soft top, when the soft top is closed, this expands to 215 liters. To maximise the loading height of the luggage compartment, the storage area behind the rear seats can be raised using two locking handles. The tailgate opens downwards to facilitate loading, demonstrating once again the versatility of the MINI Cooper Convertible. The wind deflector behind the driver and passenger seats can be easily locked in place. It reduces wind noise and unwanted air turbulence when driving with the roof open.

A dozen body finishes and three individual trims.
Twelve paint finishes are available for the new MINI Cooper Convertible, including the exclusive and elegant Copper Grey. Optional mirror caps in Jet Black and Glazed White make a strong statement. Three different trims further enhance the Convertible's sporty-elegant individuality. The Classic Trim features a black-trimmed front grille for maximum clarity. The Favoured Trim front grille version is in Vibrant Silver grille with a choice of 17-inch or 18-inch wheels.

The JCW Trim gives the MINI Cooper Convertible an extremely sporty appearance. This equipment variant inspired by motorsports has its very own distinctive front and rear design. The front grille surround and JCW logo are finished in high-gloss black. The rear section is muscular in shape and the all-round trim is finished in high-gloss black.

The interior.
Minimalist, open feel that makes you feel at home.
The interior design of the new MINI Cooper Convertible focuses on minimalist details and textile surfaces. This is part of the new "Charismatic Simplicity" design language of the entire MINI family with fewer components, clever design and high-quality workmanship. Three key elements structure the cockpit: A sporty steering wheel, the central OLED display and the classic, newly designed toggle switch bar.

Directly behind the steering wheel, the Head-up Display projects all relevant information into the driver's field of vision. This means that the dashboard on the driver's side does not require an additional instrument panel and, in keeping with the open-top driving fun, allows a clear view to the front.  The textile surfaces in the cockpit are based on a newly developed knitted material and create a pleasant atmosphere. The two-tone fabric is made from recycled polyester and has an easy-care texture.

Comfortable seats for the driver and front passenger add to the modern, airy feel of the well-designed cockpit. There is a choice of grey or black seats in a combination of artificial leather and textile silhouette in blue. The JCW sport seats are available in beige and Nightshade Blue synthetic leather with contrasting stitching. In the JCW Trim, the sport seats are upholstered in black leather with multicoloured knitted fabric on the shoulders and red stitching.

High-resolution OLED display with touch function.
The new central instrument in the cockpit of the MINI Cooper Convertible combines innovative technologies in an extremely flat design. The high-quality 240 mm diameter glass surface allows the driver and front passenger to operate all vehicle functions conveniently by touch or voice. The innovative MINI Operating System 9 simplifies connectivity and brings apps and digital content from the smartphone to the display. This turns the MINI Interaction Unit into both a comfort and experience centre. 

Thanks to advanced OLED technology, the contents of the display are high-contrast and easy to see, even with the soft top open and in bright sunlight. Speed is displayed at the top of the screen, and tapping on the speed display opens a large full-screen speedometer that focuses on the driving experience. The other widgets are shown in thumbnail view in the Home menu, to the left and right of the current menu function. These can be moved to the centre and selected by means of a horizontal swiping movement. In the lower area of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly at any time.

MINI Experience Modes create immersive driving experiences.
Seven MINI Experience Modes can be selected to change the interior ambience and highlight different aspects of the MINI Cooper Convertible - even with the top down. The design of the OLED display changes depending on the selected setting and focusses on specially designed driving experiences. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display as well as the dashboard and the interior door panels are then dominated by the colours anthracite and red, while specific analogue displays for driving dynamics complement this John Cooper Works-inspired MINI Experience Mode.

To achieve this, two projector units behind the round instrument panel beam special illuminated graphics with different patterns and colours onto the dashboard when the top is closed. Changes are made to the colour scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected.

Personal Mode offers innovative options for a particularly personalised cockpit design. In this mode, a personal photo can be uploaded via the MINI app and chosen as the display background. A digital colour picker then identifies the dominant colours of the photo for projection onto the textile dashboard surfaces. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Modern classic: Newly designed toggle switch bar.
The toggle switch bar in the centre of the cockpit is a classic and typical MINI feature. It emphasises the emotional bond between driver and car through its characteristic feel. In the modern cockpit of the MINI Cooper Convertible, this authentic feature brings the brand's history into the present with a new design. Five individually designed toggle switches provide direct access to the MINI Cooper Convertible's most important driving functions (parking brake, gear selector, start/stop button, Experience Mode toggle, volume control). This eliminates the need for an additional gear selector and provides additional stowage space in the centre console. In addition to the cup holders, smartphones can be easily stored on a separate shelf while being charged via wireless charging.

Individual trims for the interior.
Three interior trim options are available for the MINI Cooper Convertible. Each conveys the contemporary feel-good concept of the interior of the vehicle in a different way. 

In the Classic Trim, the three-spoke steering wheel has a leather-look textile band with coloured accent stitching. In addition, a black and blue knitted surface on the instrument panel and doors provides a rich contrast to the seats, which are available in premium fabric or Vescin synthetic leather.

In the Favoured Trim, the interior has a strikingly expressive design. The instrument panel is upholstered in grey-beige houndstooth fabric. The knitted surface in the door panels continues the friendly interior design. JCW sport seats with additional side noticeably enhance comfort. These are made of perforated synthetic leather with classic accent stitching and an embroidered MINI logo in two colours.

The MINI Cooper Convertible's interior is showcased in maximum sporting style with the JCW Trim. Combined with multi-coloured knitted fabric and black synthetic leather with red stitching, the colour scheme echoes that of the dashboard and door trims. The JCW sport steering wheel replaces the six o'clock spoke with a black leather band with red stitching to match the trim-specific colour scheme.

The drive.
Three efficient four-cylinder petrol engines.
There is a choice of three advanced two-litre petrol engines for the new MINI Cooper Convertible. All have four cylinders and accelerate the fun of open-air excursions. The entry-level model is the MINI Cooper Convertible C (combined fuel consumption: The performance-enhanced fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 149 - 147 g/km according to WLTP; CO2 class: E) with a power output of 120 kW/163 hp and a maximum torque of 250 Nm. It accelerates from 0 to 100 km/h in 8.2 seconds. The top speed is 220 km/h.

The performance-enhanced MINI Cooper Convertible S (fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 150 - 148 g/km according to WLTP; CO2 class: E) has a power output of 150 kW/204 hp and accelerates from 0 to 100 km/h in 6.9 seconds with a maximum torque of 300 Nm. It has a top speed of 237 km/h.

In addition to these two variants, the performance-oriented JCW model focuses on sportiness and maximum driving pleasure.

Open-air rides with outstanding driving dynamics.
The MINI Cooper Convertible is equipped with a suspension and damping system tuned for agile handling. The MINI typical precise steering also makes the open-top model an attractive cornering artist. It also ensures a high level of safety and comfort.

Highly preloaded anti-roll bar mounts on the axles support the steering precision. This gives the convertible a well-balanced ride when cornering. Selective tuning of the steering and all stability control systems also ensure a safe and exceptional driving experience in all driving situations.

Digital services.
The new MINI Intelligent Personal Assistant.
A spoken "Hey MINI!" activates the first fully-fledged voice assistant of the brand in the MINI Cooper Convertible. Alternatively, the push-to-talk steering wheel button is also available for this purpose. Communication with the virtual travel partner – either a stylised MINI or the character “Spike” – is particularly fluent and intuitive thanks to improved speech recognition. Voice-controlled interaction is supported by animated graphic elements, typography and the avatar on the OLED display. Navigation, telephony, entertainment and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command.

The MINI Intelligent Personal Assistant learns continuously through dialogue and is able to take on day-to-day tasks on repeated routes. For example, the system uses geospatial data to identify the entrance to the car park and can automatically open the window at the right time. This means that individual routines can be handled more conveniently.

Progressive assistance systems increase safety.
The optional Driving Assistant Plus Package provides the MINI Cooper Convertible with an additional Steering and Lane Assistant for lateral guidance. Adaptable and cooperative steering helps the driver stay on track. The increased comfort provided by the system relieves the driver of monotonous and less demanding aspects of driving. The clear, uncluttered design of the displays and controls and the easy to understand functions contribute to high system reliability.

Thanks to twelve ultrasonic sensors and four Surround View cameras, the Parking Assistant Professional in the MINI Cooper Convertible can detect free parking spaces and initiate parking manoeuvres automatically where space is limited. The Panorama View allows for better visibility of the surrounding area when the view is obscured by other vehicles. For additional control over the MINI, the Remote 3D View allows images to be transferred to a mobile device.

Easy-to-use connectivity and intuitive interaction.
The newly designed user interface in the OLED display of the MINI Cooper Convertible combines functional and emotional elements. Its minimalist design adapts the new graphics to the circular shape of the MINI Interaction Unit, simplifying operation by means of a clear structure. Static and dynamic elements combined with micro-animations ensure that the interaction between the driver and the central instrument is as harmonious and intuitive as possible. In this way, the MINI Operating System 9 gives the MINI Cooper Convertible a distinctly digital character.

In the centre of the screen is the start menu, where a horizontal swiping motion is used to select and start personalised content. At the bottom of the screen is the fixed status bar with the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, all of which can be selected directly. A so-called toolbelt can be called up by swiping upwards from the bottom edge of the screen. Favourite functions, e.g. navigation destinations and radio stations, can be saved here and accessed quickly at any time, just like on the smartphone. The toolbelt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-related content such as speed and important vehicle status information. The optional Head-up Display presents the most important information directly in the driver’s line of sight.

Depending on the Experience Mode, a single tap on the speed display transforms the entire MINI Interaction Unit into a typical MINI speedometer. The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen. The climate settings are always integrated at the top level of the MINI Interaction Unit and are operated by either touch or voice.

MINI Connected upgrades allow additional driving functions to be activated flexibly at any time, including an optional augmented reality function that is able to visualise complicated turning situations realistically and in three-dimensional display, for example. In conjunction with the optionally available MINI Connected Package, the digital MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including in the areas of gaming, music and video streaming.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

A few months after the launch of the new MINI Cooper 3 Door, the five-door Cooper is now joining the new MINI family. The MINI Cooper 5 Door is characterised by the brand's typical driving fun, extended space, and distinctive functionality. These make the five-seater an exceptional phenomenon in its segment, together with its unique design - a combination of tradition and modern, purist styling - and innovative assistance systems.

The body dimensions are almost identical to those of its predecessor and underline the basic idea behind every MINI: To create as much space as possible on a small footprint. In the case of the MINI Cooper 5 Door, this means an interior that offers enough space for five passengers. All of which benefits the occupants in terms of comfort and space. Short overhangs, clear surfaces and expressive accents also give the new MINI Cooper 5 Door its unmistakable charisma. Inside, digital innovations and an immersive user experience take the MINI DNA to a new level.

The larger body version of the purist MINI Cooper also delivers the brand's hallmark driving fun and agile handling. There is a choice of two efficient petrol engines which, combined with the modern chassis and precise steering, deliver the hallmark MINI go-kart feeling.

The three-cylinder petrol engine of the MINI Cooper 5 Door C generates 156 hp. The MINI Cooper 5 Door S is powered by a four-cylinder petrol engine with 204 hp. Hallmark MINI steering and powerful brakes ensure a high level of driving fun, safety, and comfort. Compact dimensions, short overhangs, and a small turning circle make the MINI Cooper 5 Door a versatile model for the city.

The new MINI design style.
The new MINI Cooper is characterised by "Charismatic Simplicity".
The design language of the current MINI family presents the traditional values of the brand with a striking clarity. The authentic design language of the new models combines advanced technology with elementary principles of vehicle design and brand origins.

The exterior.
Short overhangs, a small bonnet, a long wheelbase, and large wheels - the proportions of the MINI Cooper 5 Door reflect its urban character.

Thanks to its compact silhouette, the model is easy and comfortable to manoeuvre even in tight spaces - with plenty of room for all passengers.  The new MINI Cooper 5 Door is an original MINI with a high recognition value. The visual tripartite division into a clearly designed body, a wraparound window area and a stepped roof makes it instantly recognisable.

The minimalist design of the front end with its focused expression contributes to this. The new generation also features the iconic MINI round headlights. Together with the octagonal front grille, they form the distinctive MINI face. Standard LED headlights with individually adjustable daytime running light elements enhance the striking appearance. The optional light signatures are available in three versions to emphasise the character of the vehicle. The MINI Cooper interacts with the driver using a specially orchestrated welcome and goodbye animation even before the journey begins.

Reduced body design for a striking look.
The new MINI aesthetic continues at the rear with clear surfaces and flush-fitting taillights. The vertically aligned LED clusters are reminiscent of the classic MINI lights and, like the headlights, can be switched to different settings.

The flush-mounted design of the rear lights lends a modern and purist look to the car’s rear sculpture. It is subdivided by a striking black handle strip with distinctive model lettering. Its horizontal alignment emphasises the new MINI Cooper's broad stance.

The interior.
The interior of the new MINI Cooper 5 Door also features the brand's typical combination of new elements, technical innovations, and references to the brand's history.

Minimalist and immersive.
The design of the front end of the new MINI Cooper 5 Door is reduced to the essentials and is reminiscent of the purist design of the classic Mini. Legendary inventor Alec Issigonis designed an interior for the first model with a round instrument in the centre and the characteristic toggle switch strip below. These two elements also structure the cockpit in the MINI Cooper 5 Door.
The minimalist design of the interior makes do with fewer components, which are cleverly designed and manufactured to a high standard. Behind the steering wheel, the optional, slim, combined head-up display ensures that all relevant content appears in the driver's field of vision. As a result, the dashboard on the driver’s side does not require an additional instrument panel, so it opens the view to the front.

Innovative materials characterise the feel-good atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. The textile surfaces extend across the curved dashboard and into the door panels. The air vents feature an especially flat design. The horizontal arrangement of the air vents ensures an even flow of air in the cockpit. The direction of the vents can be easily adjusted.

The generous space in the front seats and the clean lines give the cockpit a modern and airy look. Thanks to the panoramic glass roof, the interior is particularly bright. The seats are available in a standard version and in a JCW version. Their side panels are upholstered in high-quality fabric right down to the adjustment buttons. Three passengers can sit comfortably in the rear.

Four trims with individual equipment options.

The new MINI Cooper 5 Door is available in eleven expressive body colours. For the roof, there is a choice of three contrasting colours, the car colour and the characteristic multi-tone roof with a gradual colour gradient. The different colour tones highlight different features of the car and showcase the new MINI design language in a variety of ways. Minimalist design is shown in the MINI Cooper 5 Door's available trims and used material, which include eco-friendly knitted recycled polyester surfaces.

The car can be personalised with four different trims:

• The Essential Trim, which comes as standard, emphasises the minimalist overall appearance and highlights certain functional parts such as the logo in Vibrant Silver. It includes black sport seats with patterned multi-tone fabric, as well as a matching fabric strip on the dashboard. A new accent colour, Vibrant Silver, is used to highlight certain interior and exterior functional elements.
• Starting with the Classic Trim, the roof is available in black or white, as is the Multitone roof with its unique colour gradient. The contrast with the body colour gives the MINI Cooper a particularly expressive look. The standard two-spoke steering wheel is replaced by a three-spoke version with a textile band at the six o'clock position. A 2D knitted fabric in grey and black on the dashboard and doors contrasts with the imitation leather seats.
• In the Favoured Trim version, the front radiator grille frame and certain design elements are finished in Vibrant Silver, further enhancing the individuality of the MINI Cooper. A two-tone houndstooth pattern on the knitted dashboard is particularly expressive. The perforated Vescin sports seats are available in two colours with traditional accent stitching.
• The JCW Trim emphasises the sporty side of the MINI Cooper 5 Door. Exclusive design features such as the striking front and rear diffusers, radiator grille surround and high-gloss black JCW logo allude to MINI's motorsport heritage. Chili Red is available exclusively for the contrasting roof. JCW Trim is a sporty interpretation of the new material concept. Combined with multi-coloured knitted fabric and black imitation leather with red stitching, the colour scheme echoes that of the dashboard and door trims.

High-resolution OLED display revolutionises user experience.
Like the round instrument of the outgoing model, the new central icon with its versatile functions is the visual focal point of the interior. The central OLED display in the redesigned cockpit has been moved closer to the driver, making it easier to reach. Its high resolution sets a new standard. Thanks to the MINI Operating System 9, all vehicle functions can be controlled intuitively by touch or voice. The slim touch display has a high-quality glass edge, has grown to 240 mm in diameter and its operating logic is reminiscent of the standards familiar from smartphones.

The graphical presentation of content focuses on the essentials. Vehicle-related information is displayed at the top. The lower part of the OLED display provides direct access to the navigation, media, phone and climate control menus. The home button returns the display to its default settings.

The MINI Experience Modes.
The seven MINI Experience Modes can be selected according to mood and personal preference and characterise the atmosphere in the interior.

Using the MINI Projector on the rear of the OLED display, they transform the dashboard into matching worlds of colour and pattern. The interplay of projection, ambient lighting and the MINI Interaction Unit creates a unique, immersive experience that extends into the door trim. This opens new possibilities for individualisation. In Personal Mode, for example, a personalised image can be selected as the display background via the MINI App. The dominant colours of the picture are then applied to the dashboard's textile surfaces using a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Each mode has its own customised backgrounds. In Go-kart mode, for example, the display and interior are dominated by the John Cooper Works signature charcoal grey and red.

The new design of the rocker switch strip.
Just like the iconic centre console, the rocker switch strip with its toggle switches is as legendary as the MINI itself - and yet it has been carefully updated time and again. In the latest version, the parking brake, gear selector, start/stop button, Experience Mode, and volume control are all at your fingertips. Practical benefit: The removal of the gear selector has freed up more space in the centre console, which now features a large open storage compartment in addition to the cup holders. Smartphones can be charged in the wireless charging area at the front of the console and are always ready to hand.

Digital services.
"Hey MINI" - the new MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or else by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the circular OLED display in the form of an animation of graphic elements, typography, and an avatar. Users can choose between the visualisation of "MINI" - a stylised representation of a MINI - and the virtual travel partner "Spike". The driver can easily control navigation, telephone, entertainment, and numerous vehicle functions by voice.

The MINI Intelligent Personal Assistant continuously learns from repeated routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes everyday life much more convenient.

The new MINI Operating System 9.
The MINI user interface combines functional and emotional elements. The design is reduced, creating a very modern look based on new graphics. Static and dynamic elements blend naturally into the circular shape of the MINI Interaction Unit, following a clear structure. Micro animations reinforce the intuitive interaction between the driver and the central instrument, thereby underlining the digital character of the new MINI family.

The MINI Operating System 9 is an in-house development of the BMW Group. Operation is intuitive and follows standards that are familiar from the consumer electronics sector.

The home menu is located in the centre of the screen. The status bar with the menu items Navigation, Media, Telephone, All Apps and (depending on the situation) Home is located at the bottom of the screen. Favourite functions such as navigation destinations or radio stations can be stored in the tool belt for quick access. The upper part of the screen is reserved for driving-related content, such as speed and important vehicle status information. The optional head-up display presents the most important information in the driver’s line of sight.

In conjunction with the MINI Connected Package, the full MINI Navigation Package supports the driver during the journey with realistic 3D visualisation of turn situations, a display of the current traffic situation even when the route guidance system is not activated, information on parking facilities including digital payment options and much more.

New driver assistance systems make day-to-day life easier.
The new Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking manoeuvres.

With MINI Digital Key Plus, the smartphone becomes the key and opens the car automatically. The welcome projection of the front and rear lights begins as soon as the driver is less than three metres away; the doors are unlocked when the driver is at less than one and a half metres away from the car. The digital key is transferable to different users, thereby facilitating car sharing in that it is no longer necessary to hand over a conventional vehicle key to the other person.

The drive.
The new MINI Cooper 5 Door with petrol engine.
The new MINI Cooper 5 Door is available with a choice of two efficient petrol engines. Within the new model family, MINI refers to the performance levels with the designations C and S. The entry-level model is the MINI Cooper C with a 156 hp three-cylinder engine with 230 Nm of torque. This enables the vehicle to accelerate from a standstill to 100 km/h in 8.0 seconds and reach a top speed of 225 km/h.

The MINI Cooper S has a 204 hp four-cylinder engine with a maximum torque of 300 Nm. It accelerates from 0 to 100 km/h in 6.8 seconds and has a top speed of 242 km/h.

Comfortable and sporty mobility.
The track width and wheelbase are generous for this vehicle segment and provide the basis for the hallmark MINI dynamic performance. The MINI Cooper 5 Door features a suspension and damping system tuned for spirited handling. This ensures a high level of everyday driving comfort, combined with the precise steering feel typical of MINI and the powerful brakes.
Highly preloaded anti-roll bar mounts on the axles ensure balanced body handling during dynamic cornering. They also ensure steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. 

Selective tuning of the steering and all stability control systems ensures an exceptional experience in all driving situations. An adaptive suspension with frequency-selective damping system is available for particularly sporty driving. The increased tyre diameter of 625 mm gives the MINI Cooper 5 Door a greater visual presence. At the same time, driving dynamics and ride comfort are improved. In addition, the tyre width of the optionally available 17-inch and 18-inch rims is increased to 215 mm in order to emphasise the typical MINI go-kart feeling. Available rim sizes range from 16 to 18-inches.

Munich. As a 3-door model in its fifth generation, the all-electric MINI Cooper underscores the brand’s tradition with its hallmark MINI design and stands for urban driving fun. The new MINI Countryman has grown in external dimensions and offers its passengers even more space, comfort, and safety – even beyond paved roads thanks to all-wheel drive. The new MINI Cooper and the new MINI Countryman are both fully electric, guaranteeing locally emission-free driving and emphasising the exceptional position the MINI has in its respective segment by combining distinctive design, advanced drivetrain technology and an immersive digital experience.

Electrified go-kart feeling and an immersive user experience take the MINI DNA to a new level. The new MINI models are characterised by a modern and purist design that focuses on the essentials. The core of the brand is also embodied in the fifth model generation of the MINI Cooper 3-door – all-electric and consistently geared towards urban driving fun. The new all-electric MINI Countryman has grown and emphasises its suitability for setting out on adventures beyond the city limits. In addition, the MINI Aceman will premiere in April 2024 as a crossover in the premium small car segment.

“The continued high demand for our locally emission-free vehicles confirms our path to a fully electric future. It demonstrates the openness of our global MINI community to electric mobility, and I am confident that the new generation of MINI models will inspire even more people. Thanks to our electrified go-kart feeling, an immersive user experience and a responsible attitude, the new MINI family is tailor made for urban target groups all around the world,” explains Stefanie Wurst, head of the MINI brand.

Consistently advancing the all-electric model portfolio.
Since the relaunch of the brand at the turn of the millennium, the MINI has not only developed into a premium vehicle, but it has also reinvented itself time and again without neglecting its own origins and tradition. This constant development and the ability to regularly set new trends have established a large fan base for MINI worldwide. On its way to becoming an all-electric brand, MINI is now presenting two of its most important models.

The new vehicles enable locally emission-free mobility and allow MINI drivers to adapt them to their different lifestyles and requirements. The hallmark MINI creative use of space offers maximum flexibility as well as enabling a high degree of variability in terms of interior design. The user experience takes a noticeable technological leap with the MINI Operating System 9, which has been optimised for touch and voice control. The round OLED display, the MINI Interaction Unit, is both an instrument cluster as well as the centre of experiences and comfort. Textile surfaces revolutionise the aesthetic appeal of the interior by reducing it to the essentials and adding a new level of well-being and warmth.

The new MINI models interpret design features with impressive clarity.
The new MINI family takes driving fun, the user experience, and the responsible attitude of the brand into a new era, a comprehensive transformation that is reflected in the new design language “Charismatic Simplicity”. This combines the traditional MINI values with progressive innovations in a particularly authentic way, reducing the vehicle design to the essentials.
The new models of the MINI family share a purist design that takes equal account of the urban character of MINI and the innovative spirit of the MINI community.

Short overhangs, a short bonnet, a long wheelbase, and big wheels – the proportions of the new model generation are typical MINI. The visual three-part division into the vehicle body, the surrounding window area and the contrasting roof also ensures the new MINI models are instantly recognisable. The surfaces of the all-electric MINI Cooper and the MINI Countryman look particularly exciting thanks to the integrative treatment of details. Flush door handles, the absence of fender flares and side scuttles underline the clear and modern overall impression. The clearly defined shoulder area gives the new MINI models a decidedly athletic vehicle body.

The vehicle's character, which is as agile as it is compact, is reinforced by new daytime running light elements for the LED headlights and the Matrix LED taillights with three different settings on all new vehicle models. These individual light signatures each support different aspects of the car body design and interact with the environment by means of a special welcome and farewell light animation.

The new MINI Countryman: all-electric and adventurous.

Higher, longer, MINI – with an additional six centimetres in height and thirteen centimetres in length, the new MINI Countryman has grown noticeably compared to its predecessor, offering even more space and comfort. Wider wheel arches and a clear, modern design enhance the crossover aesthetic appeal of the rugged MINI adventurer. The elegant design of the C-pillar differs according to the vehicle trim and is based on one of the vehicle’s four roof colours. The upright shape of the new Matrix taillights frame the rear of the vehicle. Below the model lettering, the body tapers across the entire width and, together with the striking, all-round vehicle band in black, emphasises the enhanced presence of the new MINI Countryman.

The 150 kW/204 hp electric motor in the MINI Countryman E generates a torque of 250 Nm and accelerates the car from standstill to 100 km/h in 8.6 seconds. With 230 kW/313 hp, the electric motors of the all-wheel drive MINI Countryman SE ALL4 generate a combined torque of 494 Nm in total and accelerate the vehicle from 0 to 100 km/h in 5.6 seconds. The range determined according to the WLTP test cycle is 462 kilometres for the MINI Countryman E and 433 kilometres for the MINI Countryman SE ALL4. * The new MINI Countryman is also available with innovative and efficient petrol engines. It is offered as the MINI Countryman C with front-wheel drive, an all-wheel drive MINI Countryman S ALL4 and an increased-output model with all-wheel drive in the variant MINI Countryman JCW ALL4. 

The interior: individual, multifunctional and full of high-level comfort.
In the interior, the versatile new MINI Countryman is the largest and most spacious MINI model available thanks to its high degree of adaptability. The clearly designed dashboard and the door panels are covered with woven textile surfaces. Their design is coordinated with eight different MINI Experience Modes: these maximise the options for individualising the interior by means of light projections, a customisable user interface and new engine sounds.
The MINI Operating System 9, which has been optimised for touch and voice control, together with the central OLED display with a diameter of 240 millimetres and many new, digital additional functions in the MINI Connected Package, noticeably raises the level of hallmark MINI driving fun in the cockpit of the new MINI Countryman. This also becomes apparent in the newly designed multifunction steering wheel with two-spoke design and optional textile strap instead of the classic lower spoke. Compared to the MINI Cooper, the air outlets in the cockpit are arranged vertically and, together with the upright dashboard, emphasise the character of the new MINI Countryman.

As in the exterior, the vertically mounted door handles in the interior are integrated flush with the surfaces. In combination with the tinted panoramic glass roof and the clear, reduced shapes of the front seats and rear seat, the ambience in the new MINI Countryman is particularly bright and spacious. The increased body size provides additional headroom and legroom, expanding the space options in the compact premium Crossover. The four available trims – Essential, Classic, Favoured and JCW – offer different design and equipment levels and give the new MINI Countryman a distinctive character.

The all-electric MINI Cooper: the reinvention of the original.

Going into its fifth model generation, the MINI Cooper 3-door still embodies the core of the brand. As an all-electric vehicle, the new MINI is available in the Cooper E variant and as the Cooper SE, featuring higher output and range. Within the new MINI family, “Cooper” refers to all MINI 3-door and 5-door models, and also the MINI Convertible. It is no longer used as an engine specification. The classic round headlights and the striking octagonal grille are the dominant features of the front section, making the model the characteristic face of MINI.

The distinctively structured bonnet contributes to the intriguing surface design. Black side sills visually move the all-electric MINI Cooper closer to the road. Four different trims – Essential, Classic, Favoured and JCW – serve the purpose of differentiation, each giving the new MINI its own distinct character.

The 135 kW/184 hp electric motor in the MINI Cooper E generates a torque of 290 Nm and accelerates the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined in the WLTP test cycle is 305 kilometres for the MINI Cooper E and 402 kilometres for the MINI Cooper SE. *

The interior: minimalist, digital, immersive & warm.
In the interior, the design of the front section harks back to the elegantly minimalist design of the classic Mini with a slim and generous dashboard and a multifunction steering wheel for hallmark MINI go-kart feeling. The central OLED display, the MINI Interaction Unit, sets a new standard with its high resolution and contributes to the heightened presence of the circular instrument, which has a diameter of 240 millimetres.

The new MINI Intelligent Personal Assistant can be activated by saying the words “Hey MINI”. Being able to control numerous functions with voice control increases comfort, facilitating greater concentration on driving. The newly designed reduced toggle bar with five switches includes all driving functions and is ideally positioned for the driver below the circular instrument. The gearshift has been eliminated to create additional storage space between the front seats. In the wireless charging area in this storage space, mobile devices can be charged and conveniently accessed at any time.

The new interior experience is mainly created by the textile surfaces. A specially developed knitting process is used to create the easy-care, versatile structure of the two-colour textile. Optionally, up to seven MINI Experience Modes bring the dashboard to life. Special light projections extend the colours of the round instrument across the dashboard, expanding the overall experience of the user interface in the interior. The new cockpit customisation options add a personal feel-good factor to the interior of the new MINI Cooper.

All trims of the all-electric MINI Cooper feature seats in high-quality Vescin artificial leather, while all textiles and yarns for the seat, knitted surfaces, vehicle headliner and floor are made from recycled materials.

*All specified technical Data are preliminary.The all-electric vehicles of the new MINI Family will be available in 2024 in the Middle East region. 

Munich. In the interior, the robust MINI adventurer offers even more space, comfort and safety – Even off the beaten track thanks to all-wheel drive. The new MINI Experience Modes and expanded driving assistant systems including the voice-controlled MINI Intelligent Personal Assistant make excursions in the new MINI Countryman even more comfortable and entertaining. The all-electric drivetrain contributes to this too, further enhancing the brand’s hallmark driving fun with two levels of power output. As the first MINI made in Germany, the model also breaks new ground in terms of production.

The 4,433 mm long, 1,843 mm wide and 1,656 mm high
MINI Countryman is both a stylish all-rounder and a spacious everyday companion. Thanks to the wheelbase, which has been increased to 2,692 mm, comfort has been further increased. The compact crossover model has been on course for success ever since its market launch in 2010, with five doors and – new for MINI at the time – more than four metres in length. No wonder: after all, the optional all-wheel drive of this powerfully motorised adventurer ensures safe and unbridled driving fun – even off the beaten track.

The new MINI design language: Charismatic Simplicity.
The design of the new MINI model generation is modern, digital and unmistakable. With the new MINI family, the brand takes driving fun, the user experience and a responsible attitude forward into a new era. This comprehensive transformation on the way to becoming an all-electric brand by 2030 is reflected in the authentic design of the new models, combining progressive technology with the elementary principles of the brand’s body design and origins. In doing so, it incorporates the urban character of MINI along with the sheer joy of innovation.

“The new MINI Countryman is our vehicle for the whole family. In its latest generation, it has not only grown in height, length and interior — it has also noticeably improved in character, appearance and experience. It is now even more present, more spacious and more stable. His presence on the front is reflected in the upright proportions and vertical orientation of the design language. Its solid and stable character is also immediately recognizable by the more distinctive radiator grille, distinctive headlights and its very sculptural bonnet,” says Oliver Heilmer, Head of MINI Design.

The exterior design: expressive minimalism with character.
With its upright and minimalist silhouette, the new MINI Countryman embodies the adventurous flair, versatility and reliability of a compact crossover vehicle. The car’s expressive off-road character is defined by typical MINI proportions, ensuring the new MINI Countryman has high recognition value. Short overhangs, a short bonnet and the contrasting long wheelbase with large wheels combine classic MINI design features with an athletically grown body.

In addition, the new design of the MINI Countryman embraces improved aerodynamics in order to achieve environmentally friendly consumption figures based on this aspect of the vehicle as well. The result is an impressive cd value of 0.26 for the all-electric MINI Countryman – compared to 0.31 in the predecessor model. As such, the next-generation MINI crossover model achieves a new optimum in comparison with its competitors, embracing clever vehicle design with a minimal footprint.

The modern exterior design is supported by clear-cut surfaces, a slightly curved roof with a seamless transition to the newly designed C-pillar in a trim-specific shape, and the characteristic circumferential Black Band. The distinctive C-pillar element creates a new, highly visible stage for differentiating between different models, equipment options and subsequent editions. The design depends on the selected equipment and thus differentiates between the equipment variants. Graphics and lettering are minimalistic, blend harmoniously with the bas-relief and also match the color of the selected contrasting roof.

Reduction to the essentials results in hallmark MINI design features such as the visual three-part division in vehicle body, a circumferential window area and a contrasting roof having an even greater impact, allowing the new design language to develop a powerful presence.

MINI LED headlights with Signature Modes: striking radiance thanks to individual light modes.
The front end of the all-electric MINI Countryman is defined by the expressive contour of the new octagonal front grille. A particularly small radar sensor is integrated flush into its surface to support the increased functionality of the driver assistant systems.
In the new model generation, the MINI Countryman is the first vehicle with Level 2 assistance systems that enable semi-automated driving. Certain design details in the vehicle front vary depending on the chosen trim level. For example, the Favoured Trim places the spotlight on the new Vibrant Silver accent colour for exterior details.

The daytime running light elements of theLED lights support this striking look with fresh radiance due to unique light signatures. Optionally, the daytime running light elements can be switched to create three light signatures in the front and rear LED lights, thereby reinforcing the distinctive character of each vehicle. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation. This interaction with the vehicle increases the anticipation of the MINI even before you set off.

Purist design for a powerful presence and increased dynamic performance.
As with the body design as a whole, the front headlights are not framed with chrome elements anymore, which results in the front section having a focused expression. Together with the tautly curved bonnet, the slightly wider track and the raised body, the most versatile MINI exudes superior robustness.

Viewed from the side, the new MINI Countryman has a minimalist appearance with a powerful presence. The circumferential Black Band
is narrower than on the predecessor. The distinctive design of the C-pillar supports the roofline at the rear of the vehicle while at the same time making it appear shorter. This makes the entire vehicle body look more upright, emphasising the character of the new MINI Countryman. Rims of up to 20 inches in various designs add to the robust appearance. The focus is much more on the body color generating an elegant appearance.

As a result of the new MINI aesthetic, the rear section has an especially consistent appearance with its clear surfaces and flush rear lights. Here, the vertical light cluster quotes the classic MINI lights and frames the large central section of the vehicle’s rear. This emphasises the wider stance of the new MINI Countryman while at the same time giving the body a particularly high-quality and upright appearance. As with the front headlights, the rear lights are also able to highlight certain vehicle characteristics by means of different modes. The pronounced shoulder section reinforces the powerful appearance of the new MINI Countryman. The rear tapers off below the model inscription, visually dividing the rear into two sections. The rear apron in the lower area emphasises the solid stance of the vehicle, while the generous surfaces in the upper area make the vehicle look lighter.

Four individual trims and new roof colours.
With Vibrant Silver, a new shade expands the MINI Countryman's range of characteristic contrasting roofs. In addition, the model is available in four different trims. The Essential Trim presents maximum clarity and a reduced overall appearance, highlighting certain functional parts such as the logo in the new colour Vibrant Silver. The new range of external paint finishes underlines the modernity of the new MINI adventurer, setting positive accentuations with bright tones such as Indigo Sunset Blue.

While the Classic Trim primarily applies to the interior, the Favoured Trim features particularly expressive details on the exterior. This trim variant, for example, offers on the new MINI Countryman the option of choosing the new Vibrant Silver shade for the roof matching the contrasting front grille.

Meanwhile the John Cooper Works (JCW) Trim lends maximum emphasis to the sporty flair of the MINI Countryman with a distinctive front and rear design. The front grille frame and logo in high-gloss black emphasise the car’s powerful overall impression together with the trim-specific bonnet stripes in red and black. A contrasting roof in Chili Red – inspired by motor sports – along with the striking C-pillar in the same colour and a JCW logo optionally emphasises to the hallmark MINI driving dynamics.

The interior: generous, digital, immersive & warm.
The dashboard in the new MINI Countryman works entirely without an additional display behind the steering wheel: all relevant content is projected onto the optional head-up display. This reduction to the essentials opens up the view to the front, shaping the spacious interior with cleverly designed, high-quality components.

Like the new MINI Cooper, the spacious, curved dashboard in Classic, Favoured and JCW trim is also made of textile surfaces for the first time. The new, homely feel-good atmosphere in the MINI Countryman
is defined by warm, pleasant materials. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. The entire interior is divided into an upper and lower section along a horizontal line below the new round instrument. Above this, all design elements such as the air vents and door handles are vertically aligned, emphasising the character of the vehicle, also in the interior.

Clear shapes in the cockpit and the increased space in the front seats give the interior a modern, airy feel. The driver and front passenger enjoy significantly enhanced comfort in the new MINI Countryman, with almost three centimetres of additional width in the shoulder and elbow area. The shoulder width of the rear seats has also been increased by 2.5 centimetres.

The optional panoramic glass roof makes the interior particularly bright and friendly, with a front half which can be opened. The sport seats
are available in a basic version and in a JCW version as well as with an optional electric seat adjustment with memory function. Optionally, the massage function can provide additional relaxation. Between the front seats, the wide, adjustable central armrest enhances the seating comfort.

The rear of the vehicle offers maximum reduction and space. The position of the rear row of seats can be adjusted in length by up to
13 centimetres. This provides either highly comfortable legroom at
the rear or additional volume in the luggage compartment.
The backrest of the three rear seats is also individually adjustable in six positions by up to 12 degrees. This means that the seat either offers the option to lean back or else supports an upright sitting posture. With the rear seat folded down, even bulky items can be easily transported in the 460-litre to 1,450-litre luggage compartment. An additional floor compartment provides convenient space for the charging accessories of the all-electric MINI Countryman. The optionally available trailer hitch offers an additional plus in practicality. The trailer hitch can be electrically retracted and extended. The towing capacity is up to
1,200 kg.

MINI Interaction Unit: High-resolution OLED display brings a quantum leap into the digital age.
The central OLED display sets a new benchmark with its high resolution and, for the first time, its round shape. The centre icon is the defining feature of the interior, extending the classic round instrument of the predecessor model with the addition of a completely new feel and versatile functions. As an instrument cluster, the MINI Interaction Unit is a centre of both experience and comfort. Thanks to the MINI Operating System 9, all vehicle functions can be operated intuitively via touch or voice. In the redesigned cockpit, the display is moved closer to both front seats and is particularly easy to reach. The diameter of the thin touch display with a high-quality glass edge and a diameter of 240 mm is reminiscent of the usual smartphone standards in its operating logic.

The graphic presentation of the content is modern and focuses on the essentials. The upper area contains relevant vehicle-related information such as speed and battery status. When the speed indicator is pressed, a large, striking display with full-screen speedometer appears that puts a clear focus on driving. In the Home menu, the other widgets are displayed in thumbnail view to the left and right of the current menu function. They can be brought up and selected by swiping horizontally to the centre. In the lower area of the OLED display, the menu items Navigation, Media, Phone and Climate can be selected directly at any time. All other functions can be accessed via the menu in the same way as on a smartphone. The display returns to the default setting via the home button.

Emotional MINI Experience Modes: for immersive driving experiences.
The optional MINI Experience Modes extend the indoor experience using a projector unit behind the round instrument. The dashboard thus shines in different patterns and colours with special light graphics, depending on the choice of experience mode. The colours of the ambient lighting throughout the vehicle are based on the projected light patterns. In combination with the newly created MINI Driving Sounds on the all-electric MINI Countryman and specific graphic elements on the OLED display, MINI fans can experience the entire interior of the new MINI Countryman in a completely new way.

The immersive user experience adds entirely new customisation options to the new MINI Countryman. In Personal Mode, for example, an individually selected image can be set as the display background via the MINI App. A digital colour picker then identifies the dominant colours of the image for projection onto the textile dashboard surfaces.
The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Specially designed dynamic backgrounds give the different MINI Experience Modes a particularly vibrant look. Subtle light movements support the various options of the modes without distracting the driver. Each mode makes a “Mode App” the focus of the display that matches the ambience. In Go-Kart Mode there is a highly dynamic focus on MINI racing DNA, for example. The display and the interior as a whole then feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works. In Vivid Mode, the ambient lighting is based on the colours of the album cover of the current music playback. Core Mode, Green Mode, Timeless Mode, Balance Mode and Personal Mode are also available for selection according to mood and personal needs. Trail mode, which focuses on the driver's desire to discover, is unique for the MINI Countryman.

The redesigned toggle bar. simply typical MINI.
Underneath the dashboard, the design of the new MINI Countryman
is particularly tidy in appearance and steeped in history. The design
of the newly configured toggle bar quotes the various functions with five individually designed toggle switches. This makes the most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) directly accessible. At the same time it eliminates the gear selector in the center console generating space for practical and spacious storage options.

In addition to the enlarged cup holders, this also includes a new, generous storage area below the toggle bar. The latter provides space for smartphones to be stowed at an easy-to-find location and wirelessly charged at the same time. Starting with the “Favoured Trim”, a storage box with a matching knit cover is also available as standard.

Four newly designed trims for an individual look.
The new, modern color and material concept is also deliberately kept minimalistic. Only newly developed, high-quality and environmentally friendly materials are used. Recycled polyester surfaces in the form of
a high-quality 2D knit cover the dashboard and the interior of the door. Their two-tone design adds distinctive accents, creating a pleasant atmosphere in the interior. Four newly designed trims convey differing versions of the modern feel-good concept in the interior.

The Essential Trim features an interior of maximum clarity and reduction. Black sports seats with distinctly patterned multitone textile harmonise with a coloured textile band on the dashboard. Certain functional parts on the inside and outside are highlighted with the new accent colour Vibrant Silver. On the exterior, for example, the logo appears in the new colour shade, contrasting sharply with the glossy black, octagonal front grille.

Starting with the Classic Trim, the two-spoke basic steering wheel is replaced as a three-spoke version with a new textile strap in the six o´clock spoke. In addition, MINI uses a modern 2D knitted textile in
the interior of a production vehicle for the first time. On the dashboard and doors, two-tone black and blue knitted textile provides a fascinating contrast to the high-quality synthetic leather seat. The latter is available in grey and black featuring a perforated houndstooth pattern, while the side contrasts in blue textile.

The contemporary, high-quality Favoured Trim is the most expressive variant. The elegant Dark Petrol finish extends from the dashboard to
the door panels, where it merges smoothly with brown knitted textile. Extravagant sports seats with traditional accent stitching and embroidered MINI logo are available in three colours. The perforated synthetic leather made of Vescin sets dark or light accents with
a particularly high-quality look, according to preference. The exterior with the front grille in Vibrant Silver can be combined in a particularly apt way with the complete new roof, also in the colour Vibrant Silver.

The JCW Trim offers an interpretation of the new material concept that lends maximum emphasis to sporty flair. The JCW seat with sports seat geometry and additional lateral support noticeably enhances comfort. Combined with multi-coloured knitted textile and black synthetic leather with red stitching, the colour concept echoes the design of the dashboard and door trim. A distinct front and rear design likewise highlights the racing DNA of the trim in the exterior, with the vehicle grille and logo in high-gloss black underlining the powerful overall impression. Optional features include a contrasting Chili Red roof and JCW-specific bonnet stripes in red or black.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.
In the new MINI Countryman, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting
“Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" already familiar to many MINI fans. Communication with this virtual travel companion is particularly true-to-life thanks to improved voice recognition. In order to ensure smoother communication, oral utterances are transmitted instantly and visualised on the display. In this way, it is possible to control navigation, telephony, entertainment and numerous other vehicle functions by simply speaking the relevant command.

In the course of the dialogue with the driver, the MINI Intelligent Personal Assistant continuously learns and is able to take on day-to-day tasks on repeated routes. Based on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park, thereby making day-to-day routines more convenient and personal.

Advanced assistance systems: relaxed driving with improved safety.
In addition to the familiar Automatic Active Cruise Control, the Steering and Lane Assistant supports lateral guidance as part of the optional Driving Assistant Plus package. Convenient and cooperative steering helps the driver stay on track. The increased comfort offered by the system combines comfortable, relaxed and superior control of the vehicle while relieving the driver of the monotonous and less demanding aspects of driving. The clear-cut arrangement of the displays, operating elements and easy-to-understand functional features result in a high degree of system safety.

The comprehensive Driving Assistant Professional option package includes a new function that helps the driver take the right exit based
on semi-automated Level 2 driving. Using the vehicle sensors and other assistance systems, the assistant detects gaps in the traffic necessary for the lane change towards the exit and ensures the vehicle is travelling at the optimum speed for the assisted lane change.

For the first time, the MINI Countryman also offers semi-automated driving on motorway-like routes at speeds of up to 60 km/h. Up to this speed, the driver can take their hands off the steering wheel providing they continue to follow the traffic closely. The driver must be ready to actively steer and brake at all times. This function builds on the other driver assistance systems, taking over both longitudinal and lateral guidance within the current lane.

All options offered by the advanced driver assistant systems are visualised in real time by means of Assisted View in the OLED display. The fact that the control suggestions provided by the Driving Assistant Systems are straightforward to follow makes the new systems easier
to use.

As standard, a new Trailer Assistant helps when manoeuvring into a parking space with a trailer and offers advice on the required steering wheel angle when reversing. In addition to automatic parking functions and the 360-degree Parking View, the new MINI Countryman is able to identify possible parking spaces more clearly thanks to 12 ultrasonic sensors and four Surround View cameras, and it can also independently initiate space-restricted parking procedures. As part of the optional Parking Assistant Professional, the vehicle can be manoeuvred out of a parking space via smartphone using the new Remote Parking function. If there is insufficient room at the side of the vehicle, the MINI Countryman uses this function to drive out of the parking space by itself, making it easier for the driver to get in.

The new MINI Operating System 9: modern connectivity for digital convenience.
The new “Charismatic Simplicity” design language is also reflected in the aesthetic of the user interface, which brings together functional and emotional elements. The reduced design uses all-new graphics to create an extremely modern look. Static and dynamic elements blend naturally into the circular form of the OLED display, following a clear structure. Micro-animations enhance the already extremely intuitive interaction between the driver and central instrument and underscore the digital character of the new MINI family.

MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. Operation is intuitive and follows the standards familiar from consumer electronics.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, which can be selected directly. Swiping up from the lower edge of the screen reveals a tool belt, a process customers will be familiar with from many consumer electronics devices. Favourite functions can be stored here and called up again rapidly, i. e. navigation destinations and radio stations. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on the vehicle status. The optional Head-up display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can always be adjusted on the top layer by touch or voice command.

Depending on the Experience Mode selected, a single tap on the speed display transforms the entire MINI Interaction Unit into a MINI-typical speedometer.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Countryman takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

When driving, the entire MINI navigation package in conjunction with the optional MINI Connected Package provides support through realistic 3D visualizations in complicated turning situations, presentation of the current traffic situation even without activated route guidance, information on parking options including digital payment options, and much more. In addition, an optional augmented reality function is available for visualizing turning instructions. For the all-electric MINI Countryman, a charge-optimized route can be calculated immediately after the destination has been entered.

In addition, MINI Connected Upgrades allow flexible bookings of additional vehicle functions – simply digital. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including gaming, music and video streaming. The new AirConsole app provides a unique form of in-car gaming for all passengers, making the smartphone the controller of the game on the OLED display.

Electrified go-kart feeling based on progressive drivetrain technology.
The new MINI Countryman enables locally emission-free mobility and
all-electric driving fun. The completely renewed powertrain and the increased electric range provide the option to go on excursions beyond the city limits – with two powerful electric motors and all-wheel drive. Fully electric, the vehicle is available in the Countryman E variant and with increased output and all-wheel drive as the Countryman SE ALL4.

The 150 kW/204 hp electric motor in the MINI Countryman E achieves 250 Nm of torque, accelerates from standstill to 100 km/h in 8.6 seconds and reaches a top speed of 170 km/h. With 230 kW/313 hp, the electric motors in the all-wheel-drive MINI Countryman SE ALL4 achieve a combined torque of 494 Nm, accelerate the vehicle from 0 to 100 km/h in 5.6 seconds and reach a top speed of 180 km/h. The powerful battery has an energy capacity of 66.45 kWh. *

The new MINI Countryman is also available with innovative and efficient petrol engines. It is offered as the MINI Countryman C with front-wheel drive, an all-wheel drive MINI Countryman S ALL4 and an increased-output model with all-wheel drive in the variant MINI Countryman JCW ALL4. The new MINI Countryman will also be available as a diesel variant.

Excellent driving dynamics for comfortable and sporty mobility.
A slightly increased track width and enlarged wheelbase provide the basis for excellent driving dynamics. Even the basic chassis of the new MINI Countryman conveys a sense of sporty flair with the typical MINI go-kart feeling. As standard, the model features a high-quality, precisely tuned damping system combined with highly preloaded stabilisers. The latter provide an additional gain in steering precision and accuracy while at the same time ensuring sound roll support.

“Precisely tuned” means that the entire set of components from axles, steering and dampers through to ride and stability control systems go together to create an exceptional experience in all situations in terms
of comfortable and sporty driving. The new MINI Countryman transmits a very direct steering wheel feel with a rack ratio of 55 mm of rack travel per turn of the steering wheel.

The integrated braking system further contributes to the car’s excellent driving dynamics and controllability. A crisp, secure feeling when braking increases the dynamics and precision of the vehicle due to reliable stabilisation. In conjunction with the numerous driver assistance systems, shorter braking distances increase safety.

The customer can choose between a balanced and comfortable chassis configuration or a particularly sporty one, depending on the preferred individual driving experience. The Adaptive Suspension with 15 mm lowering and frequency-selective dampers is available as an option. This has a purely mechanical chassis that adapts to road conditions and offers significant added value in terms of simultaneous vehicle control. In addition, the 19-inch and 20-inch wheels can be combined with sports tyres to optimise the vehicle's lateral and longitudinal dynamics. Optimised 17-inch aerodynamic wheels additionally increase the range of the all-electric MINI Countryman.

An increase in tyre diameter by 30 mm to a total of 710 mm gives the new MINI Countryman an enhanced presence, while at the same time offering improved driving dynamics and comfort. In addition, the tyre width of the optionally available 19-inch and 20-inch rims is increased by 20 mm to 245 mm in order to emphasise the typical MINI go-kart feeling. The available tyre dimensions range from 18 inches to 20 inches.

New MINI Experience Modes for individually tailored driving fun.
For the first time, the MINI Experience Modes transmit the driving fun that is typical of the brand by digital and visual means, too. A flick of the “Experiences” toggle switch is all it takes to activate the different modes. The racing-inspired GO-KART Mode highlights the agility of the MINI Countryman by aligning the suspension tuning, thereby making the driving experience particularly emotional. In this mode, the projector unit behind the central OLED display also bathes the entire interior in the John Cooper Works-inspired shades of red. The throttle response of the accelerator pedal is optimised for sporty driving. For a particularly athletic driving experience, a go-kart driving sound has been created that features very marked pitch and load curves, thereby providing the appropriate sound backdrop for agile and dynamic driving. In addition, driving fun can be intensified by adjusting the steering behaviour and also specially calibrated intervention limits for the traction control.

Another aspect of typical MINI driving fun is emphasised by Green Mode. This optimises the efficiency of the drive as well as optimising
the throttle response for energy-saving driving, also aligning the electric motor to maximum range based on various parameters. Improved recuperation management in the new MINI Countryman is one of the contributing factors here: this feeds excess energy to the battery when braking or coasting, thereby increasing the vehicle’s range. Visualisations of their personal driving style allow the driver to see how it impacts on range. Tips for efficient driving and a power meter are a playful way of increasing the driver’s motivation to drive economically. For example, the driver is able to grasp the effect of their driving behaviour in concrete form based on gaining a “bonus range”.

What is more, these immersive driving experiences are enhanced by means of completely newly created acoustic worlds consisting of digital MINI Sounds. An optional Harman Kardon Surround Sound System is available in the interior of the new MINI Countryman that provides a choice in acoustic terms, too, between an intense or a relaxing atmosphere by means of completely new driving sounds. The repertoire includes an unmistakable MINI brand sound as a mark of identification and jingles for the new MINI Experience Modes, as well as a collection of new sound signals to denote information and warning functions. These so-called earcons serve a similar purpose to visual icons in that they act as clearly established symbols for certain events or information. Some 30 of these sound signals have been newly created – from the acoustic accompaniment of the turn signals and the seat belt warning system through to the Park Distance Control (PDC) tones. This creates a distinctive recognition feature that is typical of MINI in the acoustic dimension, too.

Simplified and efficient battery charging.
The battery of the MINI Countryman can be charged via alternating current with 22 kW. Fast charging with direct current is possible in both all-electric models with 130 kW. This means that just under 30 minutes of charging at a fast charging station is enough to charge the battery from 10 per cent to 80 per cent. Depending on the weather conditions, active navigation via MINI Navigation to a fast charging station ensures the high-voltage battery reaches the ideal temperature for efficient charging in advance. This can significantly reduce charging time, especially in cold outdoor temperatures.

New, easy-to-understand setting options facilitate the charging process, increasing transparency and convenience for the customer. For example, the start time for charging can be selected individually, or an ideal time window for charging can be set. A certain target level for battery capacity can be determined in advance, too. For a particularly pleasant start, charging can be set to be completed by a selected departure time, and the vehicle interior can be air-conditioned to the desired temperature by this time.

The MINI App provides a convenient overview of the charging process even if the customer is not near the vehicle. This provides details of the current battery status, a charging-optimised route plan, and charging history to date – including all costs and savings.

Future-proof electromobility due to the highest possible level of environmental compatibility.
The new MINI Countryman combines locally emission-free electric mobility with the highest possible level of environmental compatibility
in production as well. This includes dispensing with all chrome decorative elements in the exterior and interior as well as manufacturing the light alloy cast wheels from up to 70 per cent secondary aluminium. In combination with the fact that green electricity is used for production, it has been possible to reduce CO₂ emissions compared to conventional manufacturing processes. In addition, no rare earths are needed for the production of the efficient and permanently current-excited synchronous motors.

The surfaces, the inside of the doors and the vehicle floor and floor mats are made of recycled polyester. This high-quality, colourful and comfortable alternative to traditional materials significantly reduces CO₂ emissions along the value chain and uses less water in production than cotton. 

_{*All specified technical data are preliminary. The all-electric vehicles of the new MINI Family will be available in 2024 in the Middle East region.} 

Munich. The purist design and the all-electric drivetrain of the new MINI Cooper are consistently geared towards urban driving fun, highlighting the exceptional status of the MINI within its vehicle segment. There is virtually no other vehicle model in the world that has succeeded in accentuating its own history and tradition based on evolutionary advancements while at the same time repeatedly setting new technical standards over a period of more than 60 years of construction. What has remained is the underlying notion of a vehicle that offers the greatest possible space utilisation for passengers despite compact external dimensions. New features include the world of digital experiences, modern assistance systems and a purely electric powertrain that guarantees locally emission-free mobility. As such, the fifth generation is a typical MINI while at the same time symbolising the brand’s
all-electric future.

“With its electric drive and purist design, the new MINI Cooper is a perfect fit for an urban lifestyle. In the fifth generation of the MINI Cooper, we combine the traditional MINI DNA with innovative, future-oriented technology while enabling locally emission-free driving fun that is typical of MINI,” says Stefanie Wurst, Head of MINI.

Charismatic Simplicity: the new MINI design style.
The design of the new MINI model generation is modern, digital and unmistakable. With the new MINI family, the brand takes driving fun, the user experience and a responsible attitude forward into a new era. This comprehensive transformation on the way to becoming an all-electric brand by 2030 is reflected in the authentic design of the new models, combining forward-looking technology with the elementary principles of body design and the brand’s origins. In doing so, it emphasises the urban character of the MINI along with the sheer joy of innovation.

“Inspired by our history, we have developed our own new design language, defining our DNA. We call it ‘Charismatic Simplicity’. The idea behind it is a design that gives each new MINI model a strong, individual character and is characterized by a clear, reduced design language intuitively focused on the essentials of the brand.” says Oliver Heilmer, Head of MINI Design.

The exterior: maximum reduction to the essentials.
In the new model generation once again, the MINI 3-door embodies the core of the brand. With its fully electric drivetrain, the new MINI Cooper is consistently geared towards urban driving fun, transporting the character of the iconic model into the brand’s purely electric future.

The agile and compact silhouette features hallmark MINI proportions:
short overhangs, a short bonnet and the contrasting long wheelbase with large wheels give the fifth model generation of the MINI Cooper a fascinating charisma with classic design features. At the same time, this emphasises the athletic impression and underlines the model’s contemporary urban orientation.

Details such as the flush door handles and the absence of fender flares and classic side scuttles support the modern design of the exterior by giving the surfaces a striking clarity. This reduction to the essentials places even more emphasis on the body paint finish on the larger body surface. In this way, typical MINI design features such as the visual three-part division of the vehicle body, the all-round window area and the contrasting roof have a greater impact, helping the new design style to take effect.

Striking face with fresh radiance: MINI LED-lights with Signature Modes.
In the new model generation, the front end of the all-electric MINI Cooper is once again characterised by the iconic MINI circular headlights and the striking grille. These go together to create the hallmark MINI appearance.
The new octagonal front grille with its filigree contour defines the front section even more powerfully than its hexagonal predecessor. Instead of chrome, the new accent colour Vibrant Silver adds highlights to the exterior, giving the new MINI Cooper an even more expressive appearance.

The daytime running light elements of theLED-lights support this striking look with fresh radiance due to unique light signatures. Horizontal light graphics are part of the Essential Trim. Optionally, the daytime running light elements can be switched to create three adjustable light signatures, thereby emphasising the distinctive character of each vehicle. In addition, all light modes start and end with a specially orchestrated welcome and goodbye animation. This interaction with the MINI Cooper heightens the sense of anticipation for the MINI even before you set off.

Reduced details for a powerful presence and increased dynamic performance.
As with the body design as a whole, the front headlights are not framed with chrome elements anymore. This results in the front section having a focused expression. Together with the fascinating curves of the bonnet and the clear-cut design of the front apron, the new MINI 3-door has a distinct and sporty look. This impression is supported by the vehicle’s track width and the dynamic indentation at the wheel arches.

The side view of the new MINI Cooper also conveys greater reduction and clarity. For the first time, the model appears without a circumferential Black Band. Reducing the number of components places the body colour more at the centre of interest, thereby ensuring a powerful presence. Black sills visually move the MINI Cooper closer to the road. The vehicle combines a modern take on the hallmark MINI design with outstanding aerodynamic properties. The cd figure of 0.28 is outstanding for the small car segment and makes the
MINI extremely efficient.

The new MINI aesthetic also gives the rear section a new, contemporary feel, featuring clear surfaces and flush rear lights. The vertical light clusters quote the classic MINI lights and can be switched to different modes in the same way as the front headlights. The third brake light and rear fog light are integrated flush into the rear design, emphasising the high quality of the sculptured modern rear section. A defined shoulder section gives the MINI Cooper a particularly powerful look. A striking black handle strip divides the rear section, its horizontal orientation highlighting the vehicle’s broad stance and the sporty flair that this conveys.

Four individual trims for even more character.
The all-electric MINI Cooper is available in four different trims. The Essential Trim presents maximum clarity and a reduced overall appearance, highlighting certain functional parts such as the logo in the new colour Vibrant Silver. The new range of external paint finishes underlines the modernity of the new MINI icon and sets positive accentuations with bright tones such as Sunny Side Yellow.

While the Classic Trim primarily applies to the interior, the Favoured Trim features particularly expressive details on the exterior. This trim variant offers the new, optional Spray-Tech design of the characteristic Multitone Roof with a combination of three different colours as well as a front grille in Vibrant Silver.

The John Cooper Works Trim lends maximum emphasis to the sporty flair of the all-electric MINI Cooper with a distinctive front and rear design. The frame of the front grille and the logo in high-gloss black underline the powerful overall look, while a contrasting roof in Chili Red – inspired by motor sport – and JCW-specific bonnet stripes in red or black optionally lend visual emphasis to the driving dynamics typical of MINI.

The interior: minimalist, digital, immersive & warm.
On the inside, the design of the front area echoes the famous minimalist design of the classic Mini. For the first model in 1959, Mini inventor Alec Issigonis designed an interior with a round instrument cluster in the centre and the characteristic toggle bar below. In the new MINI Cooper, it is precisely these two elements, in combination with the steering wheel, that structure the interior with its maximum purist design. Reducing everything to the essentials, the new interior makes do with a smaller number of components that are cleverly designed and implemented to a high standard. Behind the steering wheel, the optional head-up display ensures that all the relevant content appears in the driver’s field of vision. As a result, the dashboard on the driver’s side does not require an additional display, so it opens up the view to the front.

The amply sized, curved dashboard features textile surfaces for the first time. Warm, pleasant materials characterise the new, homely feel-good atmosphere in the interior of the MINI Cooper. A specially developed knitting process is used to create the versatile, easy-care structure of the textile in two-colour design made of recycled polyester. There is a choice of different colours for the textile surfaces and seats depending on the trim design. To make the dashboard as slim and spacious as possible, the air vents are very flat.

The clear lines and generous space in the front seats give the interior a modern, airy feel, while the optional panoramic glass roof makes the interior particularly bright and friendly. In the dark, the side lighting is based on the ambient light, thereby contributing to a distinctive interior atmosphere. The seats are available in a basic version and in a JCW version, with side panels that are laminated with high-quality textile covering the adjustment buttons. The armrest, mounted on the driver’s seat, provides even more space in the centre console. The rear of the vehicle offers maximum reduction and comfort, while the loading accessories can be conveniently stowed in an additional underfloor storage facility in the luggage compartment. By folding down the rear seat in a 60:40 ratio, the luggage compartment can be flexibly expanded from 200 litres to provide a volume of up to 800 litres.

MINI Interaction Unit: High-Res OLED display revolutionises the user experience.
The central OLED display sets a new benchmark with its high resolution. Like the round instrument in the predecessor model, the new centre icon is the defining feature of the interior with its versatile functions. As an instrument cluster, the MINI Interaction Unit is a centre of both experience and comfort. Thanks to MINI Operating System 9, all vehicle functions can be operated intuitively with touch or voice control. The display in the redesigned cockpit has been moved closer to the driver so it is particularly convenient to reach. The diameter of the thin touch display with a high-quality glass edge has grown to 240 mm. Its operating logic is reminiscent of the standards familiar from smartphones.

The graphic presentation of the content is modern and focuses on the essentials. The upper area contains relevant vehicle-related information such as speed and battery status. When the speed indicator is pressed, a large, striking display with full-screen speedometer appears that puts a clear focus on driving. In the Home menu, the other widgets are displayed in thumbnail view to the left and right of the current menu function. They can be brought up and selected by swiping horizontally to the centre. In the lower area of the OLED display, the menu items Navigation, Media, Phone and Climate can be selected directly at any time. All other functions can be accessed via the menu in the same way as on a smartphone. The display returns to the default setting via the home button.

A whole new MINI experience: the new MINI Experience Modes.
The MINI Experience Modes, Core, Green and Go-Kart, each with their specific user interface design, are available as standard, with up to four additional modes available with the MINI Experience Modes optional equipment. The optional MINI projector on the back of the OLED display immerses the dashboard in matching colour schemes and patterns. The interplay of projection, ambient lighting and the MINI Interaction Unit results in a unique, immersive experience that extends into the door panels.

This immersive user experience makes the interior even more expressive based on new solutions, thereby giving rise to entirely new individualisation options in the new MINI Cooper. In Personal Mode, for example, an individually selected image can be set as the display background via the MINI App. The dominant colours of the image then extend across the textile dashboard surfaces by means of a digital colour picker. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Each mode has specially designed backgrounds that convey a vibrant and high-quality effect by means of subtle movements while remaining as distraction-free as possible. When one of the seven modes is selected, the display focuses on a relevant “Mode App”. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display and the interior as a whole feature the colours anthracite and red, while specific analogue displays for driving dynamics complement this MINI Experience Mode inspired by John Cooper Works. Vivid Mode draws on the colours of the album cover for the ambient lighting. Core Mode, Green Mode, Timeless Mode, Balance Mode and Personal Mode are also available for selection according to mood and personal needs.

Simply typical MINI: the redesigned toggle bar.
Underneath the dashboard, the design of the new MINI Cooper is particularly clean in appearance. One of the key factors here is the newly designed toggle bar. Here, the most important driving functions (parking brake, gear selector, start/stop key, experience mode toggle, volume control) are directly accessible. Its design is individua in accordance with its function.

The direct selection options on the toggle bar eliminate the need for a gearshift, so the new MINI Cooper offers more storage space in the centre console. In addition to the enlarged cup holders, there is also a large open storage compartment. The storage box with a knitted surface and a textile strap comes as standard with the Favoured Trim. Smartphones can be charged in the wireless charging area at the front of the console and are easier to find thanks to the central storage area.

Four newly designed trims for an individual look.
In line with the consistent reduction in the interior, the new contemporary colour and material concept is deliberately minimalist, too. Only newly developed, high-quality and environment-friendly materials are used. The dashboard and door panels with knitted surfaces made of recycled polyester create a pleasant atmosphere while at the same time setting specific accentuations with their two-tone design. Four newly designed trims convey differing versions of the modern feel-good concept in the interior. From Classic Trim onwards, the two-spoke basic steering wheel is replaced as a three-spoke version with a new textile strap in the six o'clock spoke.

The Essential Trim features an interior of maximum clarity and reduction. Black sports seats with distinctly patterned multitone textile harmonise with a coloured textile band on the dashboard. Certain functional parts on the inside and outside are highlighted with the new accent colour Vibrant Silver. On the exterior, for example, the logo appears in the new colour, contrasting sharply with the black, octagonal front grille.

In the Classic Trim, MINI uses a modern 2D knitted textile in the interior of a production vehicle for the first time. On the dashboard and door handles, two-tone black knitted textile provides a fascinating contrast to the high-quality synthetic leather seat. It is available in grey and black featuring a perforated houndstooth pattern, while the side contrasts in blue textile.

The modern, high-quality Favoured Trim is the most expressive option, featuring a two-tone houndstooth pattern on the knitted-textile instrument panel. Available in two colours and with traditional accent stitching, the perforated Vescin sports seats complement this extravagant interior in dark and light. The exterior with the front grille in Vibrant Silver can be combined in a particularly apt way with the all-new Spray-Tech roof which features a blending of three different colours.

The JCW Trim offers the sportiest interpretation of the new material concept. Combined with multi-coloured knitted textile and black synthetic leather with red stitching, the JCW seat with sports seat geometry echoes the colour concept of the dashboard and door trim. A distinct front and rear design likewise highlights the racing DNA of the trim in the exterior, with the vehicle grille and logo in high-gloss black underlining the powerful overall impression. Optional features include a contrasting Chili Red roof and JCW-specific red or black bonnet stripes.

“Hey MINI!”: the first MINI Intelligent Personal Assistant.
In the new MINI Cooper, numerous functions can be controlled using the brand’s first ever fully-fledged voice assistant. The MINI Intelligent Personal Assistant can be activated with the greeting “Hey MINI” or by using the push-to-talk steering wheel button. Voice-controlled interaction takes place on the round OLED display in the form of an animation of graphic elements, typography and an avatar. For the visualisation, users have the option to choose between “MINI” – a stylised representation of a MINI – or optionally "Spike" already familiar to many MINI fans. Communication with this virtual travel companion is particularly true-to-life thanks to improved voice recognition. In order to ensure smoother communication, oral utterances are transmitted instantly and visualised on the display. In this way, the driver can control navigation, telephony, entertainment and numerous other vehicle functions by acclamation.

During the dialogue between customer and vehicle, the MINI Intelligent Personal Assistant continuously learns on repetitive routes. Drawing on geo-based data, for example, the vehicle can learn to automatically open the window when entering a car park. This makes day-to-day routines more convenient and personal.

MINI connects: the new MINI Operating System 9.
The new “Charismatic Simplicity” design language is also reflected in the aesthetic of the user interface, which brings together functional and emotional elements. The reduced design uses all-new graphics to create an extremely modern look. Static and dynamic elements blend naturally into the circular form of the OLED display, following a clear structure. Micro-animations enhance the already extremely intuitive interaction between the driver and central instrument and underscore the digital character of the new MINI family.

MINI Operating System 9 is an in-house development by the BMW Group and is based on an Android Open Source Project (AOSP) software stack. Operation is intuitive and follows the standards familiar from consumer electronics.

At the centre of the screen is the start menu, where personalised content can be selected and launched by swiping to the side. In the lower section of the screen is the fixed status bar containing the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, which can be selected directly. Swiping up from the lower edge of the screen reveals a tool belt, a process customers will be familiar with from many consumer electronics devices. Favourite functions can be stored here and called up again rapidly, i. e. navigation destinations and radio stations. The tool belt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-relevant content such as the vehicle speed and important information on the vehicle status. The optional Head-up display shows the most important information for the driver in their field of view.

The temperature for the driver and front passenger is permanently displayed on the left- and right-hand edge of the screen. The climate control settings are integrated into the MINI Interaction Unit and can always be adjusted on the top layer by touch or voice command.

Depending on the Experience Mode selected, a single tap on the speed display transforms the entire MINI Interaction Unit into a MINI-typical speedometer.

“The new MINI Operating System 9 is characterised by simple, emotional touch operation that is specific to MINI. Together with the new cloud-based MINI Navigation for particularly precise and fast route calculation, high-speed connectivity and optional 5G capability, the new MINI Cooper takes a giant leap into the digital world, thereby underlining the brand’s charismatic heritage,” says Stefanie Wurst, Head of MINI.

When driving, the complete MINI Navigation Package in conjunction with the optional MINI Connected Package provides support in the form of realistic 3D visualisations in complicated turning situations, display of the current traffic situation even without activated route guidance, information on parking options including digital payment options and much more. In addition, an optional augmented reality function is available for the visualisation of turn-by-turn directions. A charge-optimised route can be calculated for the all-electric MINI Cooper immediately after entering the destination.

In addition, MINI Connected Upgrades allow flexible bookings of additional vehicle functions – simply digital. In conjunction with the optionally available MINI Connected Package, the MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including gaming, music and video streaming. The new AirConsole app provides a unique form of in-car gaming for all passengers, making the smartphone the controller of the game on the OLED display.

New driver assistance systems make day-to-day life easier.
In addition to the automatic parking functions offered by the Parking Assistant, the new optional Parking Assistant Plus makes the parking process even easier. Thanks to 12 ultrasonic sensors and four surround-view cameras, the vehicle can identify possible parking spaces more clearly and can even independently initiate space-restricted parking manoeuvres. In addition, a manual parking process can be transferred to Parking Assistant Plus at any time. Explore Mode offers a uniquely convenient solution for this vehicle segment, enabling the new MINI Cooper to be parked simply using a smartphone if the space at the side is too limited for entry.

The innovative MINI Digital Key Plus option also uses the smartphone to ensure a convenient and personalised vehicle experience. Here the smartphone turns into a key, enabling automatic opening of the vehicle. The welcome projection of the front and rear lights begins as soon as the driver is within three metres of the car; the doors are unlocked when the driver is less than one and a half metres. The digital key can be transferred to different users and replaces the handover of the classic vehicle key for easier car sharing.

The MINI App also offers other functions that increase user safety. With the Remote 360 option, for example, the surroundings of the parked vehicle can be viewed in the MINI App. A camera in the inside provides a view of the interior. Furthermore, the Snapshot function offers the opportunity to capture shared moments in a photograph and to upload them via WiFi-Direct to the smartphone.

Enhanced go-kart feeling thanks to electrified drivetrain technology.
The new MINI Cooper combines locally emission-free mobility and all-electric driving fun. With a completely new powertrain, the vehicle is available in the Cooper E variant, and with a higher output and range also as the Cooper SE.

The 135 kW/184 hp electric motor of the MINI Cooper E generates a torque of 290 Nm, accelerating the vehicle from standstill to 100 km/h in 7.3 seconds. With an output of 160 kW/218 hp, the MINI Cooper SE sprints from 0 to 100 km/h in 6.7 seconds with a maximum torque of 330 Nm. The range determined according to the WLTP test cycle is up to 305 kilometres for the MINI Cooper E based on the high-voltage battery with 40.7 kWh of capacity. In the MINI Cooper SE, the calculated range increases to a maximum of 402 kilometres due to a battery capacity of 54.2 kWh. *

Excellent driving dynamics for comfortable and sporty mobility.
A slightly increased track width and wheelbase provide the basis for excellent driving dynamics. The vehicle is fitted with a suspension and damping system that is tuned for spirited handling. Combined with the precise steering feel typical of MINI, powerful brakes and a low centre of gravity thanks to the high-voltage battery installed in the floor, the new MINI Cooper enhances day-to-day convenience.

With highly preloaded stabiliser mounts on the axles, the driver experiences a significantly improved body response during dynamic cornering as well as a valuable gain in steering precision and accuracy. The result is excellent body support combined with smooth rolling comfort. The MINI Cooper is also equipped with a strut brace for an even sportier driving experience.

With its tyre diameter increased to 635 mm, the MINI Cooper has a more powerful visual presence, while at the same time offering improved driving dynamic performance and comfort. In addition, the tyre width of the optionally available 17-inch and 18-inch rims is increased by 10/20 mm to 205/225 mm to emphasise the typical MINI go-kart feeling. Available rim sizes range from 16- to 18-inch.

The precise set-up of steering and all driving stability control systems, to ensure both comfortable and sporty driving, guarantees an exceptional experience in all driving situations.

New MINI Experience Modes for individually tailored driving fun.
The various MINI Experience Modes can be activated with a flick of the toggle switch “Experiences”. GO-KART mode emphasises the racing DNA of the MINI Cooper in a particularly emotional way by adjusting the agility and stability of the chassis set-up, for example. In this mode, the projector behind the central OLED display also bathes the cockpit in the John Cooper Works-inspired shades of anthracite and red. Meanwhile, further individual setting options enable configuration of the steering response and the intervention limits of the traction control to ensure even more intense driving fun.

By contrast, Green Mode optimises the efficiency of the drivetrain, orienting the electric motor towards maximum range based on various parameters. Improved recuperation management in the new MINI Cooper is one of the contributing factors here: this feeds excess energy to the battery when braking or coasting, thereby increasing the vehicle’s range. Visualisations enable the driving conditions and their influence on the vehicle’s range to be more readily understood. The driving conditions and their influence on the range can be more easily understood through visualizations. Tips for efficient driving and a power meter increase the motivation for economical driving in a fun way. For example, the driver can specifically understand the effect of their behaviour through gaining “bonus range”.

These immersive driving experiences are enhanced by completely new acoustic worlds created by the digital MINI Sounds. The repertoire includes entirely new driving sounds in the interior, an unmistakable MINI brand sound as a mark of identification, jingles for the new MINI Experience Modes, and 30 new sound signals for information and warning functions. This creates a distinctive recognition feature that is typical of MINI on the acoustic level, too.

Simplified and efficient battery charging.
The battery of the MINI Cooper can be charged via alternating current with 11 kW. Fast charging with direct current is possible in the MINI Cooper E with 75 kW and in the Cooper SE with up to 95 kW. At a fast charging station, this allows the battery to be charged from 10 per cent to 80 per cent in just under 30 minutes. Depending on the weather conditions, active navigation via MINI Navigation ensures the high-voltage battery reaches the ideal temperature for efficient charging in advance. This can significantly reduce charging time, especially in cold outdoor temperatures.

For a transparent and simple charging process, the customer can optimize the charging of the vehicle battery through easy-to-understand settings. The start time for charging can be selected or a specific time window for charging can be set, for example. A certain target level for battery capacity can be determined in advance, too. For a particularly pleasant start, charging can be set to be completed by a selected departure time, and the vehicle interior can be air-conditioned to the desired temperature by this time.

The MINI App provides a convenient overview of the charging process, even if the customer is not near the vehicle. This provides details of the current battery status, a charging-optimised route plan, and charging history – including all costs and savings.

_{*All specified technical data are preliminary. The all-electric vehicles of the new MINI Family will be available in 2024 in the Middle East region.}

1. INTRODUCTION.

Blue-skies thinking, seeing challenges as opportunities, taking the wishes and needs of individuals into account openly and unconventionally – all these facets are firmly anchored in the tradition of the MINI brand. MINI is now charting the course for the future on the platform of this self-assured mindset. This involves MINI taking up the current challenges in the areas of mobility, energy economy and climate protection and facing up to them with independent solutions for the driving fun of tomorrow that is so typical of the brand. The strategy developed for this is based on the campaign slogan BIG LOVE. This symbolises the close commitment of the brand to the fundamental natural requirements of our planet, to human beings in all their diversity, to technological progress and to profitable growth as a manufacturer of premium cars.

The classic Mini was the ideal answer for contemporary issues of the time. It was developed during the era of the Suez oil crisis and was primarily an economical car that took a creative approach to space, occupied a minimal amount of space on the road and fitted into tiny parking spaces in urban centres. The classic Mini had a small footprint but offered enough space for four people and their luggage. Its revolutionary vehicle concept helped the pint-sized car to achieve its status as a classless car, which boasted a broad community of enthusiasts for unique driving fun all over the world. For the past 20 years, the modern MINI has been transferring these principles to the premium segment of small cars. Sustainability, social diversity, a spirit of innovation and the opportunity to tap into new target groups and markets are therefore elementary strengths of the brand. MINI is deploying these characteristics to meet the current challenges in the area of urban mobility and adopts a confident approach.

A clear acknowledgement of sustainability is expressed in a continuous reduction of the CO₂ footprint for each car over the entire production lifecycle. This encompasses the supply chain and the exclusive use of green electricity in production. Further contributing factors will be complete electrification of the model range by the early 2030s and a steadily increasing proportion of natural and recyclable materials used in the vehicles.

There is much more to the social responsibility being taken on by MINI. The classless car of yesteryear has long become the ideal vehicle for a diverse community. Male and female MINI drivers are individualists and at the same time part of a big community that interprets diversity as an enrichment for everybody. The team developing, producing and selling MINI models is diverse. As a manufacturer of premium cars operating on the global stage, MINI is committed to social diversity and supports initiatives that promote tolerance and an open society. The extent to which MINI feels committed to the positive zest for life of people is also demonstrated by a further commitment. MINI progresses solutions through the accelerator URBAN-X which improve life where the majority of people live: in towns and cities.

MINI is working up fresh ideas on the design of urban mobility in the future. Alongside innovative vehicle concepts such as the MINI Vision Urbanaut, this entrepreneurial approach includes pioneering developments in the area of digital services and products. Consequently, the User Experience associated with the use of the display and control system of MINI makes a major contribution to the driving fun so typical of the brand. Seamless integration of their smartphones empowers MINI customers to remain fully connected with their digital life while they are in their car. Furthermore, the MINI App is morphing into a community platform that not only deepens the relationship between driver and car but also connects MINI fans with each other.

“MINI was always the answer to very special challenges for individual mobility. And the willingness to rethink the status quo defines the brand to the present day,” commented Bernd Körber, Head of MINI. “Alongside electromobility, the development of new target groups and sales markets is a key factor for the future of MINI.” Starting as early as 2023, MINI is presenting a new generation of all-electric models. Two of the models developed from the ground up for pure electric mobility are being produced in China. Local production offers MINI optimised opportunities as a provider to participate more extensively than before in the dynamic growth in the Chinese automotive market. From 2023, the successor to the current MINI Countryman will be built at the BMW Group Plant Leipzig, powered by an electrified drive and with a combustion engine. All other MINI models will be produced at the MINI Plant Oxford, which remains the heart of MINI production. The United Kingdom will continue to be the home of the MINI brand.

2. BIG LOVE FOR THE PLANET. THE MINI STRATEGY FOR CONSISTENT SUSTAINABILITY.

Anyone selecting MINI will always be opting for sustainability. The principle of achieving more with less is part of the brand’s tradition. Way back in 1959, the designer of the classic Mini, Alec Issigonis, showed how effective and sustainable a car can be if it has a footprint on the road with a length of slightly over three metres while providing transport for four passengers and their luggage from A to B. The revolutionary design principle with the four-cylinder engine fitted crosswise at the front and the wheels positioned at the corners of the car also resulted in exceptionally agile driving characteristics at a low fuel consumption.

As a brand of the BMW Group, MINI is also dedicated to the strategic sustainability goals of the company. In 2020, the BMW Group developed its own agenda, which was even more ambitious than the goal of the Paris Climate Agreement in 2015, to limit global warming to less than two degrees Celsius. The company is therefore ready to meet the requirements of the EU programme “Fit for 55”, which provides for reducing the CO₂ emissions of new car fleets by 55 percent from 2030. The contribution by MINI includes consistent electrification of the model range. As early as the beginning of the 2030s, MINI will be an all-electric brand.

Consistent CO₂ reduction over the entire value chain.
In order to achieve this objective, the CO₂ footprint will be consistently reduced over the entire value chain, including production and upstream supply chain. By 2030, the BMW Group is planning a per-vehicle reduction of CO₂ emissions in this area by at least 40 percent compared with 2019. Over the long term, the BMW Group has defined the objective of establishing a climate-neutral business model over the entire value chain by the year 2050.

Binding environmental standards ensure that the CO₂ emissions within the supply chain will undergo a 20 percent reduction by the year 2030. The fact alone that the suppliers involved in the production of battery cells for vehicles powered by an electric drivetrain use exclusively green electricity means that over the coming ten years around ten million tons less CO₂ will be released into the atmosphere. MINI uses comparatively small energy storage systems for the design of high-voltage batteries. These ensure a range appropriate for urban mobility while simultaneously not impairing electricity consumption and the agility of the vehicles through excessively high weight. Transparent procurement monitored by the BMW Group ensures that the raw materials necessary for the construction of high-voltage batteries are compliant with environmental and social standards. The high-voltage batteries developed for electrically-powered models of MINI secure a long lifetime. After their application in the car, they can also be used in stationary storage systems for buildings also over a very long period. The storage units only have to be recycled after this repurposing and secondary use has finished. At the present time, more than 90 percent of the raw materials used in the batteries can be recycled.

Also after the year 2030, a reduction of CO₂ emissions by 80 percent is projected in the production of each vehicle. This means that the sustainability standards already achieved in BMW Group plants to date will be once again ramped up. At present, each MINI is already manufactured with a carbon-neutral footprint. Use of 100 percent green electricity at the MINI Plant Oxford makes a contribution to this. A proportion of this electricity is generated on site locally. One of the biggest photovoltaic generation systems in the United Kingdom has been installed on the roof of the production facilities. Around 11 500 solar cells with an output of around three megawatts generate electricity from solar energy and thereby save around 1 500 tons of CO₂ each year. 18 LNG-operated trucks are also being deployed in Oxford. They are powered by organic Liquid Natural Gas and thereby contribute to additional CO₂ reduction in the production process. The successor to the current MINI Countryman will be manufactured at the site of the BMW Group Plant Leipzig from 2023 onwards and wind turbines located here generate green electricity for vehicle production.

By 2030, a reduction of at least half of the CO₂ emissions compared with 2019 is projected for each vehicle and each kilometre driven. The electrification of the drivetrain plays a key role here. At an early stage, MINI took on a pioneering function in the development of local emission-free premium mobility. The field trials launched with a test fleet of 600 MINI E cars in 2009 yielded important findings about the use of an all-electric drive under practical, real-life working conditions in everyday urban traffic.

The brand already has two models in its product range with plug-in hybrid model MINI Cooper SE Countryman ALL4 (combined fuel consumption: 2.1 – 1.7 l/100 km, combined electricity consumption: 15.5 – 14.8 kWh/100 km, combined CO₂ emissions: 47 – 39 g/km in compliance with WLTP) and the all-electric powered MINI Cooper SE (combined fuel consumption: 0.0 l/100 km, combined electricity consumption: 17.6 – 15.2 kWh/100 km, combined CO₂ emissions: 0 g/km in compliance with WLTP) that permit local emission-free driving fun. If the high-voltage battery of the MINI Cooper SE is charged with energy from the conventional EU electricity mix, the CO₂ footprint is reduced by around 36 percent in comparison with a like-for-like MINI 3-door car powered by a petrol engine. If electricity is only used from renewable sources, the reduction is even as much as up to 70 percent.

The MINI Cooper SE Countryman ALL4 and the MINI Cooper SE meanwhile make up 15 percent of the total global sales of MINI. This proportion is projected to increase to 50 percent by 2027. At the beginning of the 2030s, MINI will only have all-electric powered models in its range.

Innovative materials, greater use of secondary raw materials.
Engineers at MINI are always finding new ways to provide maximum protection for natural resources in their selection of raw materials. For example, the proportion of secondary raw materials used in each vehicle is gradually being significantly increased for this purpose. By comparison with primary materials, this approach once again permits a substantial reduction of CO₂ emissions in production. An increasing proportion of secondary aluminium is another measure that will be used in future.

Recycled materials will also be employed in areas such as the roof liner, and for upholstery materials, seats, foot mats and floor coverings. In future, natural-fibre materials and plastics obtained from recycled PET bottles will be used instead of leather. Recycled fishing nets will form the raw materials for floor mats. The potential for renewable materials is used particularly comprehensively in the study MINI Vision Urbanaut. The entire interior is free of leather and chrome. Instead, natural materials like cork are used for the steering wheel and on sections of the floor, and removable covers made of knitted textile are also used. This creates a pleasant ambience in a natural way.

Tailor-made sustainability and with maximum consistency: MINI STRIP.
MINI STRIP was recently presented as an unconventional example so typical of MINI, demonstrating how creative thinking can pave the way towards more sustainability. This custom special was created in a collaboration between MINI and the British fashion designer Paul Smith. A tailor-made one of one was designed on the basis of a MINI Cooper SE incorporating the themes “Simplicity, Transparency, Sustainability”. As the name of the car suggests, this vehicle was reduced to its structural essence. Ultimately, only those elements regarded by Paul Smith as absolutely essential were used.

This consistent focus on sustainability resulted in features such as a radically reduced interior where the conventional four-part instrument panel is replaced by a large, semi-transparent component with a smoked-glass look and the customer’s smartphone takes on the function of the central instrument. Untreated panels and recycled materials from a 3D printer are the dominant feature in the exterior. Visible bolts on the mounted parts indicate that the individual components can be easily dismantled and fed back into the raw-material cycle at the end of the vehicle lifecycle.

Support for initiatives benefiting sustainability.
MINI is pursuing a large number of activities beyond the boundaries of manufacturing cars which are targeted at enhancing the quality of life and sustainability in the urban environment. These measures include, for example, cooperation between MINI and the non-profit organisation Earthwatch Europe in the United Kingdom called the “Tiny Forest” initiative. Just as a small space in MINI is used highly efficiently, MINI also supports the “Tiny Forest” initiative being implemented by the environmental conservationists. Alongside the British body-pressing plant in Swindon, MINI has commissioned the planting of around 600 trees very close to each other, which will be allowed to grow in a completely natural way. This initiative captures additional CO₂ and creates a habitat for more than 500 species of animal and plant. Another “Tiny Forest” is planned at the MINI Plant Oxford in 2022.

Local initiatives are also presented on the platform MINI VOICES. These have the potential to change the world. One example of this is provided by the architect Clarisse Merlet showcased by MINI France. She developed a method of obtaining environmentally benign construction materials from clothing that cannot be recovered. Her FabBRICK start-up based in Paris produces bricks made from recycled textile waste. The Swiss start-up Umami also presented on MINI VOICES produces microgreens, which are grown in an aquaponics system. The nutritious plants form a closed-loop circulation together with fish and freshwater shrimps. They are cultivated here without any artificial fertilisers. The microgreens from the start-up are supplied to prestigious restaurants in Zurich.

3. BIG LOVE FOR THE PEOPLE. THE ENGAGEMENT OF MINI
FOR DIVERSITY AND SOCIAL RESPONSIBILITY.

MINI promotes diversity – inside and outside the MINI organisation. As an international company, community and social responsibility are a top priority at MINI. This also includes a clearly-defined commitment to diversity within the company. “We are all different, but pretty good together” – employees at MINI all over the world are cooperating successfully in accordance with this motto. MINI perceives diversity as a strength. The company is convinced that diverse teams are more creative and more innovative. They are therefore a key factor for success in competition for new markets, customers and qualified up-and-coming talent.

The approach has been firmly anchored in the DNA of MINI since its foundation in 1959. The designer of the classic Mini, Alec Issigonis, was born in Turkey in 1906 as the son of a mother originating from Bavaria and a British father of Greek origin.

Open, free of prejudice and respectful corporate culture.
MINI – building on the diversity strategy of the BMW Group – has set up the MINI Diversity Programme in order to continue to strengthen the awareness for all dimensions of diversity within the company and to exert a positive impact on the corporate culture. At MINI, this means living and promoting a corporate culture, in which all employees are treated with equal value and respect, regardless of their origin, identity, age, sexual orientation, and whether or not they have a disability. This is all about creating an optimum working environment in an open and respectful corporate culture that is entirely free of prejudice.

MINI has always been a brand that brings together different people. This is also demonstrated in the motto asserted by the global premium car manufacturer on its journey to an inclusive future: “We are all different, but pretty good together”. The company raises the awareness of its employees and its managers to topics associated with diversity through training sessions, presentations and dialogue formats.

The everyday working environment at MINI has a long track record of demonstrating progress for absolute equality in the staffing structure for departments, responsibilities and management positions of all types. Today, there are already more women than men working in the total workforce at MINI.

The company has defined targets in relation to the proportion of women for sustainable promotion of women in management functions. In order to achieve these targets, MINI has carefully analysed existing measures and programmes and strategically optimised them. These include new formats for strategic promotion of female junior managers and the possibility of organising management functions with two persons in joint leadership. Furthermore, MINI ensures a high proportion of women in the junior management promotion programmes and is committed to seamless return to the world of work after parental leave.

Experience driving fun: MINI Safety Training for people with disabilities.
Outside the company’s own organisational structure, MINI is committed to openness and diversity. As part of this engagement, the BMW and MINI Driving Academy programme now includes a safety training course for people with disabilities and this enhances driving fun for them.

In order to achieve this target, training vehicles are converted so that they have hand controls. This means that both hands can always remain on the steering wheel. An additional ring on the steering wheel is used to accelerate. A special brake lever is configured directly alongside. These conversions allow vehicles such as the 170 kW/231 hp MINI John Cooper Works (combined fuel consumption: 7.1 – 6.8 l/100 km in compliance with WLTP, 7.1 – 6.9 l/100 km in compliance with NEDC; combined CO₂ emissions: 161 – 155 g/km in compliance with WLTP, 163 – 158 g/km in compliance with NEDC) to be driven confidently and with sporty verve at the training location after some practice.

4. BIG LOVE FOR PROGRESS. DIGITALISATION AND INNOVATIONS FOR TYPICAL MINI DRIVING FUN.

Global challenges like climate change and urbanisation provide the impetus for MINI to drive forward innovations. These improve customer experience and generate positive impacts for society and the environment. MINI is dedicated to progress not simply through innovative vehicle technology but also with activities in the area of community life on a social level. The focus here is on vehicle concepts for urban mobility, technologies for more sustainability, digital services and initiatives that enrich life in towns and cities with new momentum.

The consistent electrification of the model range plays the key role in the development going forward towards greater sustainability. The second key area of the future is digitalisation. MINI is cooperating with experts from Critical TechWorks in Lisbon to develop digital services and products for all markets with the aim of continuously driving forward change and improvement in urban mobility.
Smartphone integration and MINI App: driving fun and digital lifestyle combined.

In order to align the experience of mobility with the requirements of contemporary target groups and to define trends for driving fun in the future, MINI is working on pioneering developments in the area of digital services and products. Urban mobility is increasingly being transformed into an integrated component of the customer’s digital lifestyle. This is why the user experience associated with the use of the display and control system in MINI makes a major contribution to the driving fun so typical of the brand. Seamless integration of their smartphones enables MINI customers also to remain fully connected with their digital world of living in the vehicle.

The MINI App is offered for iOS and Android operating systems and can be downloaded by users free of charge from the Apple App Store or in the Google Play Store. The app offers continuous information on the status of the vehicle, optional remote functions such as locking and unlocking the doors and direct contact with the driver’s MINI Service Partner. The latest functions include more transparent route planning through Trip Detail Enhancement. After selecting the destination, if users click on “Display Route”, they can see the traffic situation on the planned route, the distance and the driving time directly in the MINI App. The function Fuel Prices empowers users to search for filling stations and easily compare fuel prices without having to open another app. The MINI App includes the Explore MINI Tab that continuously offers relevant and interesting editorial content about the products, services and values of the MINI brand, initially in Germany, Austria and the United Kingdom. This content can be shared with other users.

MINI also defines benchmarks in the area of shared mobility. The MINI Sharing App is easily accessed using a link in the MINI App and it enables family members and friends to issue invitations to each other, provided that they also have the app. If a friend wants to use the vehicle for a certain period of time, they can use the app to send a request to the owner. This is then displayed in the calendar function of the new MINI Sharing App and the owner can confirm and manage the request there. After approval has been given, the vehicle can be unlocked, started and locked using the smartphone.

Digital technology for a community platform and for typical MINI individualisation.
MINI also makes use of the opportunities offered by digitalisation to enhance the community activities typical of the brand. MINI fans across the world exchange views extensively with each other, in a dialogue that often extends beyond models, vehicle segments and national borders. At the same time, they are also open to digital technology and make use of it for lively and spirited communication with each other. MINI gears the digital services it develops closely to the interests of these target groups. The future expansion stage of the MINI App is growing into a community platform. The users can take advantage of services from MINI in this digital ecosystem and at the same time get in touch with each other. The MINI App will be transformed into a digital platform that deepens the relationship between driver and vehicle and strengthens the community of MINI fans.

New opportunities typical for MINI are continually being created in the area of individualisation as a result of digitalisation. In the next model generation of MINI, the instrument panel located in the interior will have surfaces acting as “canvases” that can be tailored by the customer to suit their requirements using the vehicle’s control system. Various colours and patterns can be created on these surfaces by projection. This enables each driver to create their very own personal interior – to match their individual style since they are able to refresh it whenever they want.

Progressing new impulses through cooperation with start-ups.
The MINI start-up accelerator URBAN-X has been working with start-up companies since 2016. These enterprises are aiming to use their innovations to make life in towns and cities better, more agreeable, more convenient, more sustainable or simply an improved experience. Since the start of this venture, more than 70 start-ups from different countries have already been through the accelerator programme.

The founders of the selected start-ups are supported in developing their business model further in a creative exchange with designers, engineers and developers from MINI. The innovations brought about in the course of this process relate to some of the most urgent urban challenges, ranging from building technology and infrastructure, through mobility and energy supply to public health and services for citizens.

5. BIG LOVE FOR THE BRAND. MINI MODEL RANGE,
PRODUCTION AND MARKET PRESENCE WITH CLEAR ALIGNMENT ON PROFITABLE GROWTH.

The realignment of the model range, the expansion of production capacities and conquering new target groups and markets are the focus of the strategy that allows MINI to create the enablers for profitable growth as a global manufacturer of premium cars. The strategy will empower MINI to develop into a brand that increasingly contributes to the sustainable profitability of the BMW Group. MINI consistently concentrates on the vehicle segments, drive technologies and services of the future. There is a particular focus on electromobility, on enhanced commitment in the crossover and in the premium compact segment and on strengthening the market position in China. In this endeavour, MINI is committed to the capacity firmly embedded in the brand’s tradition of rethinking existing concepts, questioning the status quo and seizing challenges as an opportunity.

Six decades ago, the classic Mini succeeded in impressing different target groups with driving fun and creative use of space in a variety of different ways. The spectrum of developments ranged from the Mini Van with expanded cargo capacities to the exclusive versions Wolseley Hornet and Riley Elf. Furthermore, only about one year after the debut of the revolutionary little car, the Mini Cooper was already on the scene – the basis for enhanced driving fun on the road and subsequent success in motor sport.

Once again after the relaunch of the brand and the commencement of sales for the modern MINI 20 years ago, the typical attributes of the new premium compact were soon being transferred to other model versions. The current model range in the small car segment comprises the models MINI 3-door, MINI 5-door and MINI Convertible. Furthermore, MINI succeeded in penetrating the premium compact segment. This is where the equally practical and extravagant six-door MINI Clubman and the MINI Countryman as robust all-rounders in the popular crossover style deliver the go-kart feeling typical of the brand so that it can also be experienced in the realms beyond urban mobility. In addition, the MINI community’s awareness of individual style is also taken into account now and in the future with attractive editions and exclusive small series.

The sub-brand John Cooper Works has now been integrated under the umbrella of MINI and it is represented with two extremely sporty models in both the small-car and compact segment. The MINI John Cooper Works GP (combined fuel consumption: 7.3 l/100 km, combined CO₂ emissions: 167 g/km) produced in a small series specifically embodies intense passion for motor sport powered by its 225 kW/306 hp four-cylinder turbo engine.

Consistent electrification, typical MINI driving fun.
In parallel with this, the characteristic MINI feeling is enriching the world of electromobility. The roadmap to this is smoothed by a plug-in hybrid model based on the MINI Countryman. In 2019, the MINI Cooper SE Countryman ALL4 (combined fuel consumption: 2.1 – 1.7 l/100 km, combined electricity consumption: 15.5 – 14.8 kWh/100 km, combined CO₂ emissions: 47 – 39 g/km in compliance with WLTP) alone represented a share of five percent of total sales for the brand on vehicles with electrified drive. Only a few months later and after the launch of the all-electric MINI Cooper SE (combined fuel consumption: 0.0 l/100 km, combined electricity consumption: 17.6 – 15.2 kWh/100 km, combined CO₂ emissions: 0 g/km in compliance with WLTP), this share doubled to ten percent of all new registrations of the brand. In the first half year of 2021, the proportion of electrified models in total global sales of the British premium brand had already reached more than 15 percent.

In 2023, MINI will present the first model of a new generation of purely electrically powered vehicles. The future core portfolio of electric cars will include the MINI 3-door and a crossover model in both the small-car and in the premium compact segment. The brand’s small-car models and a crossover model in the premium compact segment also provide a parallel choice powered by conventional combustion engines. Cars with highly efficient petrol and diesel engines will continue to be an ideal solution in future for target groups and regions where the mobility requirements are not met or not yet met with all-electric drivetrains. MINI is assuming that electric vehicles will already make up 50 percent of total global sales of MINI by 2027. Already in 2025, the last new MINI model powered with a combustion engine will come onto the market. At the beginning of the 2030s, MINI will be an all-electric brand.

Consistent electrification also presents new perspectives for the John Cooper Works brand. MINI is working intensively on concepts for electric John Cooper Works models. This brand was inspired by intense passion for motor sport and the objective is to transfer the performance character to electromobility. This approach will combine sustainability and extreme sportiness in a unique way.

Model offensive in the crossover and in the premium compact segment.
Another component in the strategy for profitable growth is the enhanced commitment by MINI in the class of crossover models. This enables MINI to combine driving fun so typical of the brand in this segment with sustainable drivetrain technology. In order to be able to benefit even more intensively than previously from global growth in the vehicle class, MINI will also offer a crossover model in the small-car segment, which will only be available with a purely electric drivetrain. 2023 will see the production launch of the successor to the current MINI Countryman, which is extremely successful in the premium compact segment. It will be available with an electrified drive and a combustion engine.

Today, MINI already achieves around 40 percent of global vehicle sales with models for the premium compact segment. The successor to the current MINI Countryman is geared towards making more extensive use of this potential than has been the case to date. Furthermore, MINI is working on the development of a new vehicle concept for the premium compact segment. This will meet the wishes of many customers for space and comfort, and increased variability. A host of creative solutions in this area were presented with the MINI Vision Urbanaut. The vehicle provides a particularly fascinating vision with its especially sustainable interior supporting versatile uses and the selection of materials and functionality. The study transfers the typical MINI principle of creative use of space to the future of urban mobility. This vehicle concept therefore meets the claim to pack maximum driving fun, available space and individuality typical of MINI onto the smallest road footprint in the competitive environment.

New production locations, strengthened commitment in China.
The world’s biggest automotive market in China continues to undergo dynamic growth and its importance for MINI will increase significantly in the future. At the present time, around ten percent of all new vehicles of the brand produced are delivered to customers in China. In order to take part in the positive development of the market in China and to have the capability to sell a significantly higher number of cars, MINI will soon move from the status of an import brand to a locally produced car brand.

From 2023 onwards, the new models of the small-car segment developed for e-mobility will be produced in China. Production will be located at the newly constructed automobile plant in the east of China. MINI will use the cars produced there to meet the increasing demand in China and the other global markets for local, emission-free driving fun. The cooperation with the Chinese partner is based on a clearly defined principle: Production follows the market. MINI will be able to serve the growing Chinese automotive market with locally produced cars and at the same time keep production stable at other production facilities.

Production of the next generation MINI Countryman will also be launched in 2023 and the car will be built at the BMW Group Plant Leipzig, making it the first MINI Made in Germany. All other MINI models will be produced at the MINI Plant in Oxford, which remains the heart of MINI production. The United Kingdom will continue to be the home of the MINI brand.

^{In case of queries, please contact:}

^{Corporate Communications}

<sup>Julian Kisch, Press Spokesperson Product Communications MINI
Tel.: +49-89-382-38072
E-mail: julian.kisch@mini.com

Andreas Lampka, Head of Communications MINI
Tel.: +49-89-382-23662
E-mail: andreas.lampka@mini.com</sup>

^{Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-89-382-35108
E-mail: jennifer.ruckenbrod@bmwgroup.com}

^{The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network with representatives in more than 140 countries.} 

^{In 2020, the BMW Group sold over 2.3 million passenger vehicles and more than 169,000 motorcycles worldwide. The profit before tax in the financial year 2020 was € 5.222 billion on revenues amounting to € 98.990 billion. As of 31 December 2020, the BMW Group had a workforce of 120,726 employees worldwide.} 

^{The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.}

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Rome. As ‘Official Vehicle Partner’, BMW Group has been closely linked with the ABB FIA Formula E World Championship since the very first race around seven years ago. Since the Rome E-Prix (ITA) at the weekend, a new FIA Formula E safety car leads the field: the MINI Electric Pacesetter inspired by JCW. The fully electric car was designed by BMW Motorsport such that racing technology makes it perfectly suited to the special requirements of a FIA Formula E safety car. FIA President Jean Todt and the official FIA Formula E safety car driver Bruno Correia (POR) were among those won over at a race weekend with plenty of safety car action.
 
“The ABB FIA Formula E World Championship is the top electric racing series as well as an efficient way to promote urban sustainable mobility,” said Todt. “The new Official Safety Car - the MINI Electric Pacesetter - is a case in point. As safety is one of the FIA's top priorities, we’ve collaborated with BMW Group and Formula E to develop a car model to play this key role. I have had the pleasure to test it in Rome last weekend and its first outing has met the expectations. It has reminded me of nice memories as I started to compete in Rally in a Mini Cooper.“
 
In light of adverse weather conditions and turbulent races with several incidents, the new FIA Formula E safety car was called into action four times on its debut in Rome. Both races were started behind the MINI Electric Pacesetter inspired by JCW, and the race on Saturday even ended behind the safety car after incidents shortly before the finish. The incidents gave Correia plenty of opportunities to get to know the car.
 
“It is fantastic to have a fully electric car leading the Formula E field,” said Correia. “The MINI Electric Pacesetter is perfect for the narrow street circuits of the ABB FIA Formula E World Championship. The handling of the car is fantastic. And thanks to the modifications for use on the racetrack – for example, to the suspension and the brakes – the MINI is extremely fast and agile.”
 
The positive verdict of former racing driver Correia is a great description of the unique character of the MINI Electric Pacesetter inspired by JCW. In this instance, BMW Motorsport did not convert an existing road vehicle into the FIA Formula E Safety Car. Instead, the engineers used the new MINI Cooper SE as a basis to design a totally new safety car.
 
“We approached the project both in terms of safety and handling as if we were building a racing car, and started with the body in white of the MINI Cooper SE,” described Rudolf Dittrich, head of vehicle development at BMW Motorsport. “The result is a car that sets standards in braking power, cornering performance and agility. And it is precisely these areas that are crucial on the narrow street circuits in Formula E.”
 
In addition to the body in white, the powertrain is another component taken from the production vehicle. Only details were modified to meet the specific requirements of a safety car, and it yields 135 kW of power and 280 Nm of torque. This sees the MINI Electric Pacesetter inspired by JCW sprint from 0-100 km/h in 6.7 seconds (production: 7.3 sec.), from 0-60 km/h in 3.6 sec. (production: 3.9 sec.) and from 80-120 km/h in 4.3 sec. (production: 4.6 sec.).

The brakes are largely identical in construction to those of the MINI John Cooper Works GP. For the chassis, the basic concept was adopted from production; however, numerous components (for example, the spring damper system) were replaced with motorsport elements. A totally new feature is the Kevlar underride guard familiar from rallying, and which primarily protects the battery of the MINI Electric Pacesetter inspired by JCW when driving roughly over kerbs. The size, profile and rubber compound of the tyres have also been modified for use as a safety car.
 
Through the consistent use of carbon and CFRP in the construction of the specific bodywork modifications, some of which were even produced using 3D printing, the BMW Motorsport engineers were able to achieve a weight reduction of around 130 kg compared with the production model, and thus an unladen weight of around 1,230 kg. The safety car contains all the modules required by the FIA for passive safety. In the interior, the driver has all the required systems such as radio, GPS, transponder and the control panels for the lighting system.
 
Alongside the MINI Electric Pacesetter inspired by JCW, the BMW i8 Roadster Safety Car, which has been modified specially for racing use, will continue to be appearing as Formula E safety car. The fleet also includes the BMW i3s as ‘Race Director Car’ and the BMW iX3 in its roles as ‘Medical Car’ and ‘Rescue Car’.
 
Click HERE for more information about the MINI Electric Pacesetter inspired by JCW.
 

“We have already shown how well driving fun and electric mobility go together with the MINI Electric,” says Bernd Körber, Head of MINI. “However, the MINI Electric Pacesetter inspired by JCW goes at least a step further and blends the performance character of the John Cooper Works brand with electric mobility. This extreme version of the MINI Electric has been developed as the Safety Car for Formula E, so is clearly not intended for use on public roads. But it does reveal one of the directions we could take with the electrification of the JCW brand. For me, the message is clear: electrification and John Cooper Works are a good fit.”

Dynamism maximised  – the exterior design.

The exterior of the MINI Electric Pacesetter inspired by JCW has been purpose-built for life on the track and represents the most dynamic interpretation yet of a MINI with all-electric power. “The design is an exciting symbiosis of technical precision and emotion,” explains Oliver Heilmer, Head of MINI Design. “Here, function dictates form, and many design elements have been shaped by technical considerations. For example, we worked closely with our colleagues at BMW Motorsport to develop the form of the wheel arches and front and rear aprons, and the optimisation programme for them included weight-saving measures. This visually striking, technically precise design language gives the car its pervasive sense of emotional engagement and excitement.”

At the front of the car, classical MINI icons such as the circular headlights and hexagonal radiator grille create the familiar, easily recognisable MINI face. At the same time, signature John Cooper Works elements, such as wheel arches adapted to the car’s track width and the deep front apron with additional front splitters to the left and right, enhance the sporting visuals of the front end. The blanked off “radiator grille” and MINI Electric logo point to the electric “heart” of the Safety Car. As virtually no drive system cooling is required through the upper area of the grille, the front end is largely enclosed to aid aerodynamics. The only exceptions are the area below the grille and the eye-catching, almost squared-off apertures for brake cooling. The Safety Car’s white flashing lights are integrated harmoniously into the bonnet. Characteristic MINI bonnet stripes extend over the roof to the rear end.

Showcasing MINI’s racing genes – the flanks.

The MINI Electric Pacesetter inspired by JCW also cuts an extremely dynamic figure from the side. The interplay of geometrically accentuated spats (with carefully placed aero edges) and sporty side skirts gives the car the appearance of powering forward even before it turns a wheel. Together with the increased-diameter wheels, which almost fill the wheel arches, these elements strengthen the time-honoured MINI “stance on the wheels”. The spats and spoilers are made – or more precisely 3D printed from recycled carbon fibre – in Oxford. Yellow accent lines and surfaces on the aero elements (e.g. the spats, skirts and rear wing) provide a nod to the airflow optimisation taking place in these areas and add a visual flourish to the air deflectors and aero edges. The lightweight 18-inch forged wheels in bi-colour black-neon/orange design bring significant visual depth and added intricacy to the four-spoke items from the MINI John Cooper Works GP.

The respective colour worlds of the MINI Electric and John Cooper Works brand merge into a single statement here. The main body colour is a matt silver which extends back beyond the centre-point of the car. A high-gloss wrap with a two-stage colour gradient – from Highspeed Orange to Curbside Red met. – then covers the rest of the body to the rear. The contrast between matt and gloss surfaces brings extra smoothness to the silhouette, while the clear, diagonal separation lines between the different colours injects further dynamism. On the flanks, a chequered flag-inspired pattern shares the stage with a large MINI Electric logo, which can also be found in the radiator grille, on the roof and at the rear end. The Safety Car brief also brings regulations-specific and sponsor-related graphics, which add further visual intensity to the car’s racing character.

Broad and eye-catching – the rear.

The rear end in black and Curbside Red met. uses yellow accent surfaces to extend the eye-catching design language from the front end and flanks, and makes an extremely modern and dynamic statement. The prominent roof-mounted rear wing with air through-flow and yellow accent lines also integrates the signal light unit and was 3D printed at Plant Oxford. The flared wheel arches accentuate the car’s wide track and transition seamlessly into the pronounced rear apron. The rear apron has cut-outs around the wheels, clearing the view to the higher-grip racing tyres. Between the wheels sits an unadorned diffuser. When the car is viewed from this angle, the accents in Energetic Yellow and lack of exhaust tailpipes identify this as a car powered by an electric drive system.

Maximum reduction – the interior.

The interior is stripped back to the absolute essentials; only the front seats remain. The driver’s area consists of a certified seat with six-point belt approved for both racing and road use, a steering wheel with minimalist-design carbon fibre impact absorber and a digital instrument cluster. The central information display makes way for a carbon fibre cover here to further reduce weight. The centre console houses the gearshift lever, handbrake and controls for the necessary signal lights – all in exposed carbon fibre. The likewise pared-back carbon-fibre door panels with window and door openers contain cloth straps to make closing the doors easier. Another central feature of the interior is the welded-in roll cage, which maximises safety. And the remainder of the stripped-out interior structure is also painted in typical racing white (for functional reasons).

Bespoke 3D-printed parts for the interior.

The steering wheel’s minimalist impact absorber and the boost panel on the right-hand side of the wheel are high-quality, custom-made components, likewise the centre console cowling and door panelling on the driver’s side. Another highlight are the removable pads on the sport seat, which are likewise 3D-printed and whose innovative structure combines comfort, robustness and modularity. The thickness, hardness and colour of the pads can be adapted as required according to the physiognomy, weight and personal taste of the driver at hand.

Ready for the racetrack, helped by knowhow from BMW Motorsport.

Behind the visually powerful design of the MINI Electric Pacesetter inspired by JCW lies the expertise of BMW Motorsport. Rigorous adherence to lightweight design principles gives the Safety Car a kerb weight of approx. 1,230 kg – which makes it approx. 130 kg lighter than the standard MINI Cooper SE. The drive system – also based on that found in the MINI Cooper SE – produces 135 kW and 280 Nm (206 lb-ft), which enables the MINI Electric Pacesetter inspired by JCW to sprint from 0-100 km/h (62 mph) in 6.7

seconds (standard model: 7.3 s) and from 0-60 km/h (37 mph) in 3.6 seconds (standard model: 3.9 s). Even more important for a Safety Car, though, are the mid-range figures. Here, the MINI Electric Pacesetter inspired by JCW showcases all the talents of its torque-rich electric drive system with single-speed transmission, enabling a 80-120 km/h (75 mph) time of 4.3 seconds (standard model: 4.6 s) 

The drive system teams up with racing coilover suspension (three-way adjustable for rebound, compression, height and camber) to deliver maximum go-kart feeling. Race-spec suspension control arm mountings, a 10 mm increase in track width, plus the four-piston brakes and wheels from the MINI John Cooper Works GP with Michelin Pilot Sport tyres (size 245/40 R18) round off the overall package. These are the same tyres fitted to the front wheels of Formula E racing cars.

Premiere at the Rome E-Prix on 10.04.2021

The MINI Electric Pacesetter inspired by JCW will see action for the first time in Rome on 10 April 2021 at the second event (Race 3) of Formula E’s 2021 season. At the wheel will be official FIA Formula E Safety Car driver Bruno Correia, as BMW i Andretti Motorsport drivers Maximilian Guenther (GER) and Jake Dennis (GBR) battle it out for victory in their BMW iFE.21 racers.

“Agility, performance, a cool looking car: the MINI Electric Pacesetter Safety Car for the FIA Formula E World Championship has got it all,” said Correia. “It’s very fun to drive, it feels like karting.”

Clear exterior design accents give it a purist appearance that emphasises the hallmark design features. In addition, the innovative Multitone Roof creates unique individualisation opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the MINI-3 door, the MINI-5 door and the MINI Convertible. Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for the British brand's small car models.

The biggest and most versatile member of the MINI model family generates fresh stimuli for driving pleasure and individual flair in the hallmark style of the British premium brand. Precisely refined design, attractive additions to the equipment range and innovative technology in the areas of operation and networking underpin the exceptional status of the new MINI Countryman within the premium compact segment. Its robust vehicle concept, an ample, versatile interior with five fully-fledged seats and the optional ALL4 all-wheel drive system make it an unmistakable all-round talent that inspires typical MINI enthusiasm not just in day-to-day traffic but also on long-distance trips and even when venturing into unsurfaced terrain. The progressive character of the new MINI Countryman is reflected in a model variant with plug-in hybrid drive as well as in new digital MINI Connected services. What is more, the desire for individualisation is catered to more radically than ever before with the range of additional optional extras and Original MINI Accessories.

With the new MINI Countryman, the tradition-steeped British brand continues to pursue its conquest of additional target groups. Even in its first generation, the MINI Countryman was a pioneer. As the first model with an exterior length of more than four metres, four doors, a large tailgate, five seats and all-wheel drive, it laid the foundations for the brand’s highly successful advance into the premium compact segment. The MINI Countryman now accounts for almost 30 per cent of the brand’s new registrations worldwide.

The launch of the current model generation once again sees a significant optimisation in terms of space, versatility, functionality and ride comfort. In addition, the MINI Countryman has become a pioneering force for locally emissions-free mobility in hallmark brand style. The plug-in hybrid model MINI Cooper SE Countryman ALL4 combines groundbreaking efficiency and hybrid-specific all-wheel drive with the option of purely electrically powered driving pleasure.

In addition to plug-in hybrid drive, the new MINI Countryman is available with three petrol engines and three diesel engines featuring the latest MINI TwinPower Turbo Technology. The engines have seen extensive further development and cover an output spectrum ranging from 75 kW/102 hp to 140 kW/190 hp as well as already meeting the emissions standard Euro 6d, which will not be binding until 2021. Four of them can be combined with the all-wheel drive system ALL4 on request.

The new MINI Countryman: an overview of the highlights.

• Distinctive front design with newly designed radiator grille.
• LED headlamps and LED fog lights now as standard.
• LED rear lights in Union Jack design.
• New body finishes, new option Piano Black Exterior.
• New light alloy wheels.
• Latest generation of engines, all models comply with Euro 6d emissions standard.
• Additional models with standard 8-speed Steptronic transmission.
• New digital cockpit display with 5-inch colour screen as an option.
• Newly designed central instrument in Piano Black High Gloss design available as an optional extra.
• Sports leather steering wheel as standard in all model variants.
• New range of leather trims and interior surfaces.
• New version of the MINI Yours Interior Style.
• MINI Connected with new functions.
• Extended range of Original MINI Accessories.

Distinctive proportions, powerful charisma.

Thanks to its unmistakable proportions, the new MINI Countryman is instantly recognisable as the brand’s largest model. The three-part structure of the vehicle body that is typical of MINI is interpreted in a particularly striking way by the model-specific roof line. The car’s upright stature and increased ground clearance are suggestive of generous interior space, robust character and inspiring driving characteristics – both on-road and off-road. The optional MINI ALL4 exterior look and the roof rails – also available as an optional extra – further underline the versatility of the new MINI Countryman. Meanwhile the aerodynamically optimised exterior features contained in the optional John Cooper Works package add an extra touch of sporty flair.

The precisely modified design of the car's front section lends even more intense emphasis to the powerful charisma of the new MINI Countryman. The new structure of the bumper covering, now entirely in body finish, ensures a particularly clear-cut and high-quality appearance. The redesigned radiator grille has the hexagonal contours that are typical of MINI and is surrounded by a slim, one-piece chrome frame. Its air intake is subdivided by three horizontal struts in the MINI One Countryman, MINI Cooper Countryman, MINI One D Countryman and MINI Cooper D Countryman. The radiator grille of the new MINI Cooper S Countryman and the new MINI Cooper SD Countryman is characterised by a hexagonal grid pattern with a red “S” and a single chrome strut.

Bright spot: LED headlamps now standard.

The redesign of the front section adds LED headlamps to the standard trim in the new MINI Countryman: here, the latest version of these lights features a particularly high-quality design that emphasises the technology used. The distinctive, slightly asymmetrically rounded contours of the headlamps are accentuated by a continuous band of light that takes on the function of both daytime driving light and turn indicator. The turning light included in the functional range of the LED headlamps provides intensive illumination of the side areas of the road when changing direction. The standard trim of the new MINI Countryman also includes LED fog lights, with a light band in the upper semicircle of each fog light serving as a parking light.

Adaptive LED headlamps with variable light distribution and matrix function for high beam are available as a newly added option. In addition to the turning light, they also provide bend lighting, automatically adapting their effect to the traffic situation and weather conditions. In urban traffic and when visibility is limited due to the weather conditions, the side area of the road is illuminated more intensely by adding the dimmed turning light. When driving on motorways it is possible to selectively increase the range of the high beam.

What is more, the adaptive LED headlamps in the new MINI Countryman now feature an automatic selective dip function for the high beam. For this purpose, the high beam is subdivided into four segments that can be activated and deactivated independently of each other and adapted to the situation on the road at speeds of over 70 km/h. As soon as the front camera of the new MINI Countryman detects an oncoming vehicle or a vehicle driving ahead, the space that vehicle occupies is only illuminated at low beam brightness, while the other high beam segments continue to illuminate the rest of the road in the normal way. As such, the matrix high beam is able to increase the range of vision while at the same time avoiding any dazzle effect on other road users.

Redesigned rear apron and LED lights in Union Jack design.

With its redesigned bumper trim, the rear apron also contributes to the particularly powerful and contemporary look of the new MINI Countryman. The upright rear lights with chrome frame provide an exclusive, unmistakable accentuation that evokes the origins of the British brand. All lighting functions now feature high-quality LED technology as standard, while the graphic structure of the light source traces the pattern of the Union Jack. With its striking lines, the flag motif provides a distinctive form of identification – both during the day and in terms of night design.

Striking look: two new body finishes, Piano Black Exterior and new alloy wheels.

The range of body finishes opens up new possibilities for an individual look, including the newly added colours White Silver metallic and Sage Green metallic. Depending on the model variant, the roof and mirror caps of the new MINI Countryman can be finished in black, white or silver as an alternative to the body colour.

The Piano Black Exterior option – likewise new and available for all variants of the new MINI Countryman – ensures a particularly striking appearance: here, the headlamp surrounds, rear lights, radiator grille and side indicator elements – or side scuttles – are finished in high-gloss black instead of chrome, as are the door handles and the model lettering on the luggage compartment lid. Additional identification features in high-gloss black are available from the range of Original MINI Accessories, including the MINI logo and the “Cooper S” and “ALL4” inscriptions in Piano Black design. Matching exterior mirror caps and side scuttles with a grey-black flag pattern in Night Jack design are also available for retrofit.

Depending on the model variant, the new MINI Countryman is fitted as standard with light alloy wheels which are either 16-inch or 17-inch in size, with light alloy wheels in sizes up to 19 inches available as optional extras and as part of the Original MINI Accessories programme. 17-inch light alloy wheels in Channel Spoke Black design are new to the range of ex works options, as are 19-inch light alloy wheels in the design variant Turnstile Spoke 2-tone.

Interior: ample space and even greater scope for individual style.

The new MINI Countryman combines versatile driving characteristics with a versatile interior. Three fully-fledged seats are available at the rear. Alternatively, the second row of seats can also be used to expand transport capacity. By folding down the rear seat with a 40 : 20 : 40 split, storage space can be extended from 450 to up to 1 390 litres.

Selective customisation of the interior oriented towards the customer’s personal style has become even more attractive due to the addition of new options and a further developed product range. The leather variants Chester Indigo Blue and Chester Malt Brown have been newly added to the selection of seat upholstery options. The Colour Line for the lower section of the instrument panel and door trim, previously available as a single option, is now an integral part of the leather trim designed to match the relevant colour scheme.

The MINI Cooper S Countryman, MINI Cooper SD Countryman and MINI Cooper SE Countryman ALL4 models now come as standard with Piano Black interior surfaces for the cockpit and door bezels. These are combined with accentuation strips in the variant British Oak dark. A new version of the highly exclusive MINI Yours interior surfaces is optionally available for all model variants. The optional MINI Yours Interior Style Shaded Silver conveys stylish sporty flair. This is ensured by combining an illuminated cockpit bezel in the variant Shaded Silver with door bezels in Dark Silver and accentuation strips in Hazy Grey.

Engines with optimised MINI TwinPower Turbo Technology and emission control to meet the Euro 6d emission standard.

An extensively further developed engine portfolio enables the new MINI Countryman to achieve an even more favourable balance between driving fun and fuel consumption. In addition to further optimisation of CO₂ levels, other aspects of the emissions performance have been likewise consistently improved by means of the relevant measures – including particulate filters for petrol engines and SCR with AdBlue injection for diesel engines. This means that all model variants of the new MINI Countryman now meet the particularly rigorous Euro 6d emission standard.

MINI TwinPower Turbo Technology is used in the 3-cylinder petrol engines of the new MINI One Countryman and the new MINI Cooper Countryman and in the 4-cylinder petrol engine of the new MINI Cooper S Countryman and now includes an exhaust manifold integrated in the cylinder head along with turbo charging. Among other things, this ensures highly effective cooling of the exhaust gases and the turbocharging system. At the same time, crankcase cooling can be reduced when demand is low in the partial load range by means of a new split cooling valve. In addition, petrol engine direct injection operates at a maximum pressure that has been increased from 200 to 350 bar.

Like the petrol engines, the diesel engines also have a new starter generator with optimised efficiency. In the 3-cylinder engines of the new MINI One D Countryman and the 4-cylinder engines of the new MINI Cooper D Countryman and the new MINI Cooper SD Countryman, MINI TwinPower Turbo Technology consists of a turbocharging system featuring exhaust gas recirculation and common rail direct injection. The two-stage turbocharging system previously used exclusively in the most powerful diesel engine now also optimises the response of the 4-cylinder engine in the MINI Cooper D Countryman, with the injectors feeding fuel to the combustion chambers at a pressure of up to 2 500 bar.

ALL4 as an option for four engine variants – and a standard feature of the plug-in hybrid model.

The ALL4 all-wheel drive system provides a noticeable boost in terms of traction, driving stability and agility. As an alternative to the brand’s hallmark front-wheel power transmission, this system is optionally available for four model variants of the new MINI Countryman. With its fast and precise electronic control, the system ensures need-based distribution of power between the front and rear wheels in all road surface and weather conditions.

The new MINI Cooper SE Countryman ALL4 is fitted with a hybrid-specific all-wheel drive system as standard. It is provided by the precisely controlled interaction between a 3-cylinder petrol engine transmitting its power to the front wheels with an electric synchronous motor that acts on the rear wheels. Together, the two power units produce a system output of 162 kW/220 hp. The latest eDrive technology available for BMW Group plug-in hybrid models also includes a high-voltage lithium-ion battery with a gross energy content of 9.6 kWh, giving the new MINI Cooper SE Countryman ALL4 a maximum electrically powered range of 55 to 61 kilometres.

8-speed Steptronic transmission as standard for two more model variants.

The new MINI Cooper SE Countryman ALL4 comes with a 6-speed Steptronic transmission as standard. Meanwhile the MINI Cooper Countryman ALL4 and the MINI Cooper D Countryman ALL4 now feature an 8-speed Steptronic transmission as standard, as do the MINI Cooper S Countryman ALL4, MINI Cooper SD Countryman and MINI Cooper SD Countryman ALL4 models. It is also optionally available for the MINI Cooper D Countryman. For all other model variants, a 7-speed Steptronic transmission with double clutch is optionally available to replace the standard 6-speed manual transmission.

As a further option, the most powerful petrol and diesel engines can also transmit their drive torque to a 7-speed Steptronic sports transmission with double clutch or an 8-speed Steptronic sports transmission. This enables particularly rapid speed changes and increased shifting dynamics.

The new MINI Countryman is available in eleven model variants:

• MINI One Countryman: 75 kW/102 hp, 0 – 100 km/h in 12.0 seconds (12.3 seconds), top speed: 180 km/h (180 km/h), fuel consumption: 5.9 – 5.6 litres/100 km (5.7 – 5.5 litres/100 km), CO₂ emissions: 134 – 127 g/km (129 – 124 g/km) (preliminary data).
• MINI Cooper Countryman: 100 kW/136 hp, 0 – 100 km/h in 9.7 seconds (9.7 seconds), top speed: 205 km/h (205 km/h), fuel consumption: 5.9 – 5.6 litres/100 km (5.6 – 5.3 litres/100 km), CO₂ emissions: 135 – 129 g/km (129 – 120 g/km).
• MINI Cooper Countryman ALL4: 100 kW/136 hp, 0 – 100 km/h in 10.1 seconds, top speed: 202 km/h, fuel consumption: 6.1 – 5.9 litres/100 km, CO₂ emissions: 140 – 134 g/km.
• MINI Cooper S Countryman: 131 kW/178 hp, 0 – 100 km/h in 7,5 seconds (7,4 seconds), top speed: 225 km/h (225 km/h), fuel consumption: 6.5 – 6.3 litres/100 km (6.0 – 5.7 litres/100 km), CO₂ emissions: 148 – 144 g/km (136 – 130 g/km).
• MINI Cooper S Countryman ALL4: 131 kW/178 hp, 0 – 100 km/h in 7.3 seconds, top speed: 222 km/h, fuel consumption: 6.5 – 6.2 litres/100 km, CO₂ emissions: 149 – 142 g/km.
• MINI Cooper SE Countryman ALL4: 162 kW/220 hp, 0 – 100 km/h in 6.8 seconds, top speed: 196 km/h, fuel consumption: 2.0 – 1.7 litres/100 km, power consumption: 14.0 – 13.1 kWh/100 km; CO₂ emissions: 45 – 40 g/km.
• MINI One D Countryman: 85 kW/116 hp, 0 – 100 km/h in 11.2 seconds (11.2 seconds), top speed: 192 km/h (192 km/h), fuel consumption: 4.4 – 4.1 litres/100 km (4.3 – 4.0 litres/100 km), CO₂ emissions: 116 – 107 g/km (112 – 106 g/km).
• MINI Cooper D Countryman: 110 kW/150 hp, 0 – 100 km/h in 9.1 seconds (9.1 seconds), top speed: 214 km/h (213 km/h), fuel consumption: 4.4 – 4.2 litres/100 km (4.4 – 4.2 litres/100 km), CO₂ emissions: 116 – 110 g/km (117 – 111 g/km).
• MINI Cooper D Countryman ALL4: 110 kW/150 hp, 0 – 100 km/h in 9.0 seconds, top speed: 211 km/h, fuel consumption: 4.8 – 4.6 litres/100 km, CO₂ emissions: 127 – 121 g/km.
• MINI Cooper SD Countryman: 140 kW/190 hp, 0 – 100 km/h in 7.9 seconds, top speed: 226 km/h, fuel consumption: 4.5 – 4.2 litres/100 km, CO₂ emissions: 117 – 111 g/km.
• MINI Cooper SD Countryman ALL4: 140 kW/190 hp, 0 – 100 km/h in 7.6 seconds, top speed: 224 km/h, fuel consumption: 4.8 – 4.6 litres/100 km, CO₂ emissions: 127 – 121 g/km.

New equipment features: sports leather steering wheel, digital cockpit.

The interior of the new MINI Countryman also has increased appeal due to an extended range of standard equipment. It now includes a sports leather steering wheel in all model variants. In the new MINI Countryman, the front passenger can also adapt seat height as required. Electrically adjustable seats are available as an option, including a memory function on the driver’s side

.

An optional digital instrument display is available for the new MINI Countryman. The display in Black Panel design behind the steering wheel has a diameter of 5.0 inches. The range of audio and navigation systems has been restructured. The Connected Media and Connected Navigation Plus options, available as an alternative to the basic configuration, each include an 8.8-inch colour screen with touchscreen function located in the central instrument that is typical of the brand. The circular control unit in the new MINI Countryman exhibits a refined surface look, with the audio control panel and the buttons for hazard lights and driver assistance systems now integrated even more harmoniously. Meanwhile touch-sensitive bookmark buttons and high-gloss Piano Black surfaces underscore the premium character of the central instrument.

Even the standard audio system offers audio streaming via a Bluetooth connection and a hands-free telephone system with USB interface. The Radio MINI Visual Boost and the digital instrument display form part of the optional equipment item Connected Media, while the Connected Navigation option makes a range of additional infotainment functions available in the new MINI Countryman in addition to providing a convenient route guidance system. This option also comprises wireless charging for compatible mobile phones and a second USB socket.

The new MINI Countryman: always online and up-to-date thanks to intelligent networking.

The new MINI Countryman is equipped with a SIM card that is permanently fitted in the car. This enables use of Intelligent Emergency Call with automatic detection of vehicle location and accident severity, as well as MINI TeleServices. The Connected Media option includes a wide range of MINI Connected digital services. The new MINI Countryman is always online, enabling seamless integration of the voice assistant Amazon Alexa.

This provides access to the Real Time Traffic Information service as well as the internet platform MINI Online and preparation for Apple CarPlay. MINI Connected can be used to send navigation destinations from the smartphone to the vehicle. The mobile phone connection also means that the vehicle’s navigation map is updated automatically.

Individual style for retrofitting: MINI Original Accessories.

High-quality retrofit options from the programme of MINI Original Accessories enable functionality, convenience, driving fun and individual style to be adapted even more precisely to personal preferences in the new MINI Countryman. The selection ranges from a rear bicycle rack, a roof box, a moulded luggage compartment mat and all-weather floor mats to individual MINI LED door projectors from the MINI Yours Customised programme and John Cooper Works products designed for extreme driving fun.

1. More than an automobile.
The MINI Model Family Over the Years. 2

2. With traditional sporting spirit and British flair.
The MINI 60 Years Edition. 10

3. Motor sport meets lifestyle.
MINI and the success story in motor sport.12

4. MINI All the Way – Always Different.
Customised to Your Personal Taste. 17

5. Traditional Values and Modern Diversity.
Concept and Technology. 21

6. From the Original to the Original.
The MINI Design. 29

7. The Revolutionary with the Drawing Pad.
Sir Alec Issigonis, the Father of the Classic Mini. 36

8. Made in England – Then and Now.
MINI Production between Past and Future. 39

9. Individualists Unite!
MINI fans are networked worldwide. 42

10. The Car for All Classes, with the Qualities of a Star.
MINI as a Member of Society. 45

11. Small Car, Great Show.
MINI Marketing. 48

12. Inspiring Character.
MINI Lifestyle and Special Editions. 51

13. A Question of Style.
The MINI Lifestyle Collection. 54

1.   More than an automobile.
The MINI model family over years.

The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation (BMC) proudly revealed the result of their development activities in creating a new, revolutionary compact car. And indeed, the public right from the start were able to admire no less than two new models: The Morris Mini-Minor and the Austin Seven. This double premiere of two almost identical four-seaters was of course attributable at the time to the broad range of brands offered by BMC in the market, but it was also of very symbolic nature.

Lots of space inside with minimum dimensions outside, seats for four passengers, impeccable driving characteristics, superior fuel economy, and a very affordable price – precisely this was the brief the creator of the Mini, automotive engineer and designer Alec Issigonis, received from BMC’s Top Management. And the brilliant ideas he implemented in developing this two-door for a family of four had an impact quite sufficient for more than one single car, an impact therefore carried over successfully to other model variants.

Precisely this is why the Mini Van and Mini Estate also appeared on the market in the very first year of production of the classic Mini. And ever since the re-birth of the brand with the market launch of the MINI in 2001, the principle already applied successfully sixty years ago has once again proven its full value: a superior concept is always convincing in many different variants and renditions. Today, this still applies for the small cars MINI 3-door, MINI 5-door and MINI Convertible, for the MINI Clubman and the MINI Countryman in the premium compact segment, and soon for the all-electric powered MINI Cooper SE. They all show their individual strength and unique character, while right inside they are one and the same car in particular: a MINI.

Right from the start the very first sales brochures proudly presenting the Morris Mini-Minor highlighted the car’s clear and steadfast orientation to the future. But to what extent these prophecies would really come true, hardly anybody would have believed back then.

Today, sixty years later, we know that only very few car concepts have survived such a long time, and none of them has ever been converted into such a wide range of variants as the Mini.

One of the reasons for this outstanding success is that from the start the Mini met all the requirements of its time, while offering further qualities in the same process. Measuring just 3.05 metres or 120" in length and selling at a retail price of £ 496, the Mini was simply perfect for small parking spaces and low budgets. Through its driving qualities and the charming character of its proportions alone, the Mini was however also of great interest to the ambitious motorist seeking not only compact dimensions and superior economy, but also sporting performance particularly in bends as well as individual style on the road.

This blend of different qualities remains as popular today as ever before, with a concept likewise younger than ever. Hence, the current MINI is also more up-to-date and, at the same time, more fascinating and respected than any of its competitors, combining unparalleled efficiency, lasting value of the highest calibre, and incredibly agile handling in the modern mega-city with unrivalled sportiness and design full of expression and quite unmistakable.

Longer, stronger, more sophisticated, more versatile: the first variants of the classic Mini.

Introducing the classic Mini, Alec Issigonis, the creator of this unique car, clearly fulfilled his mission. The Morris Mini-Minor and the Austin Seven, differing solely through their radiator grille, wheel caps and body colour, were both powered by a four-cylinder engine fitted crosswise at the front and delivering maximum output of 34 hp from 848 cubic centimetres.

The performance of both models was identical, as was their luggage capacity of 195 litres or 6.83 cubic feet at the rear. Everybody was thrilled by the generous space available, the efficient but powerful engines, the good roadholding and the comfortable suspension this new compact car had to offer. But Issigonis was already looking far into the future – and he was not the only one.

As early as in 1960, BMC added a Mini Van to the classic Mini. Then, proceeding from this van structure with its closed side panels, BMC introduced an Estate version with glass windows all round as well as two rear doors, like the Van.

Like the saloons, this body variant was also marketed as the Morris Mini-Traveller and the Austin Seven Countryman with exactly the same technical features. And at the latest in 1961 the potential of the classic Mini really became clear once and for all, the year starting with the introduction of the smallest of all transporters, the Mini Pick-Up. Just half a year later two other Minis, this time at the noble end of the scale, saw the light of day: the Wolseley Hornet and the Riley Elf.

Now, therefore, two further BMC brands were able to benefit from the concept of the classic Mini, both models proudly bearing their own distinguished look through their majestic radiator grilles, an extended luggage compartment and swallow-tail wings at the rear. A very special variant destined more than any other to create the legend of the classic Mini made its appearance in the second half of the year: the Mini Cooper. John Cooper, the famous engineer and manufacturer of sports cars already a close friend of Alec Issigonis, had recognised the sporting potential of this new small car right from the start, when the first prototypes appeared on the track. So he received the go-ahead from BMC’s top managers to develop a small series of 1,000 units of the Mini Cooper featuring a modified power unit enlarged in size to 1.0 litres and offering maximum output of 55 hp.

The response to this car entering the market in September 1961 was quite simply euphoric, with only one further request from enthusiasts everywhere: even more power! So Issigonis and Cooper enlarged engine capacity to 1,071 cc, raising engine output to 70 hp.

This made the Mini Cooper S a truly exceptional performer not only on the road, with Finnish driver’s Rauno Aaltonen’s class win in the 1963 Monte Carlo Rally marking the starting point for a truly unparalleled series of outstanding success in motorsport. The highlight, of course, was three overall wins in the Monte Carlo Rally in 1964, 1965, and 1967.

Versatility at its best: from the Mini Moke to the Mini Clubman.

In August 1964 BMC presented yet another version of the classic Mini originally conceived for military use: the Mini Moke, a four-seater open all round and destined to remain in the price list for four years.

The “bodyshell” of this unique car was made up, for all practical purposes, of the floorpan with wide, box-shaped side-sills, together with the engine compartment and windscreen. To the event of rainfall, a folding soft top appropriately referred to as a “ragtop” at least tried to provide certain protection. Using the drivetrain and technical features of the “regular” Mini, the Mini Moke became a genuine success particularly in sun-drenched parts of the USA and in Australia. By 1967 the time had come for a thorough update of the classic Mini, the car receiving a more powerful engine offering 38 hp from a larger capacity of 998 cc.

Two years later the Mini Clubman joined the range as a slightly larger model with a somewhat different front end compared to the classic Mini. Indeed, this sister car was some 11 cm or 4.33" longer than the original, the Estate version replacing the Morris Mini-Traveller and the Austin Seven Countryman measuring exactly 3.4 metres or 133.9" in length, while width, height, and wheelbase remained unchanged. At the same time the Mini Cooper was taken out of production, being replaced by the top model in the Clubman range, the Mini 1275 GT developing 59 hp from its 1.3-litre power unit. A number of other details also changed in 1969, the front sliding windows so typical of the classic Mini since the beginning being replaced on all models by wind-down windows, the door hinges at the outside being moved to the inside, and a special “Mini” badge now standing out proudly on the engine compartment lid.

Never-ending classic Mini and the comeback of the Mini Cooper.

Numerous special versions of the classic Mini with all kinds of highlights – from sporting to trendy, from distinguished to fresh – entered the market as of mid-1970. Between 1980 and 1983 the model range was streamlined appropriately, with the Clubman, Estate and Van leaving production. The “only” car left over, therefore, was the classic Mini with its 1.0-litre power unit now delivering 40 hp. And customers, simply loving the car, remained faithful to this little performer for years to come, the five-millionth classic Mini coming off the production line at Plant Longbridge in 1986.

In 1990 fans the world over were delighted to celebrate the comeback of the Mini Cooper once again entering the model range. Now this special model was powered in all cases by a 1.3-litre, production of the 1.0-litre in the Mini ending in 1992 on account of growing requirements in terms of emission management. So from now on all models came with the 1,275-cc power unit and fuel injection.

Yet another new variant of the classic Mini made its appearance in 1991 as the last new model in the range. And this was indeed the only Mini to originate not in Britain, but in Germany: Like some tuners before him, a dedicated Mini dealer in the German region of Baden had cut the roof off the classic Mini, turning the car into an extremely attractive Convertible. And contrary to earlier attempts, the result was so good this time in its quality that Rover Group, now responsible for the classic Mini, decided to buy the construction tools and production equipment for the Mini Convertible, which from 1993 to 1996 accounted for sales of approximately 1,000 units.

Production of the classic Mini finally ceased once and for all in the year 2000. In the course of time more than 5.3 million units of the world’s most successful compact car had left the production plants in numerous different versions, among them some 600,000 cars built at Plant Oxford between 1959 and 1968. But even after 41 years, there was still a long way to go. For after a break of not quite one year, a new chapter in the history of this world-famous British brand opened up in 2001.

A new start in 2001 – starring the MINI Cooper right from the beginning.

Taking over Rover Group in early 1994, BMW also opened up new perspectives for the Mini brand. The first step was to present a concept version of the MINI Cooper at the 1997 Frankfurt Motor Show offering an outlook at the new interpretation of this unique small car from Great Britain. As a modern rendition of the Mini’s concept so rich in tradition, the new version for the first time combined the classic values of its predecessor with the demands made of a modern car set to enter the 21st century. The series production version of the MINI Cooper made its first official appearance in November 2000 at the Berlin Motor Show, the future-oriented interpretation of the original entering showrooms just a year later in the guise of the 85 kW/115 hp MINI Cooper and the 66 kW/90 hp MINI One. Featuring front-wheel drive, four-cylinder power units fitted crosswise at the front, short body overhangs and ample space for four, the new models successfully took up elementary features of the classic Mini. And while the exterior dimensions of the car were now larger, meeting modern requirements in terms of interior space, the design of the new model clearly retained the proportions so typical of the brand, as well as the unmistakable design icons at the front, the rear and at the side, thus boasting a clearly recognisable link between the MINI and its classical predecessors.

At the same time the MINI built in Oxford stood out clearly as the first premium car in the compact segment, achieving a status strongly reflected by a level of safety uniquely high for a car of this class as well as the uncompromising standard of quality so typical of BMW.  The new MINI also set new standards through its surprisingly agile handling, immediately moving right up to the top in terms of driving pleasure. This meant that the new model followed in the footsteps of the classic Mini, but now with a lot more power and performance thanks to the most advanced and sophisticated drivetrain and suspension technology.

Ongoing success the world over – from 2004 also in the MINI Convertible.

Almost overnight, the new interpretation of this classic small car developed into a worldwide story of success continuing to this very day. The introduction of new engine variants, to mention such one significant highlight, served to offer additional momentum, the MINI Cooper S with its 120 kW/163 hp compressor engine entering the market as an exclusive driving machine in June 2002, the MINI One D just a year later setting new standards in terms of all-round economy and efficiency as the first diesel in the history of the brand.

The desire to drive a MINI in the open air, finally, also came true much faster than in the classic model, with the MINI Convertible making its debut in spring 2004. In the four years to follow, various versions of the convertible with its electrohydraulically operated soft roof were produced at the MINI Plant Oxford in the guise of the MINI Cooper S Convertible, the MINI Cooper Convertible, and the MINI One Convertible.

From the original to the original: the new edition of the MINI follows in 2006.

Showing tremendous success in the market, the MINI outperformed even the wildest expectations. Indeed, it quickly motivated the consistent continuation of this concept, taking up and fulfilling additional potentials as a new edition that continued many successful features and even made improvements to some areas.

Further enhanced in an evolutionary design process and thoroughly renewed in technical terms, this new MINI entered the market in November 2006. Following the motto “From the Original to the Original”, the design of the MINI already receiving the greatest praise everywhere was further refined in numerous details highlighting even more imperiously the sporting virtues of this compact and agile performer. So that now the looks of the car really conveyed a clear signal confirmed from the start by the driving experience.

New, even more powerful and, at the same time, far more efficient engines, together with the further enhanced suspension technology, served in this new generation to offer even greater driving pleasure so typical of MINI. Both the MINI Cooper S with its 128 kW/175 hp power unit and the 88 kW/120 hp MINI Cooper introduced from the start thrilled aficionados everywhere through their enhanced driving performance combined with significantly greater fuel economy and emission values.

Modern versatility: the MINI Clubman and the new MINI Convertible.

Almost exactly one year to the day after the launch of the new model generation, the MINI model range was further enhanced by an innovative new concept in autumn 2007. The MINI Clubman offered a reinterpretation of the traditional shooting-brake concept with a body 24 centimetres longer, a streamlined, extended roof contour and a hatchback. The wheelbase extended by eight centimetres successfully expanded legroom in the front of the car. The driver’s and passenger’s doors in the MINI Clubman were supplemented by an additional entry on the right-hand side of the car and the two wings of the Splitdoor at the rear opening to the side. The two-part rear door takes up an authentic detail from the car’s classic predecessors – the Morris Mini-Traveller and the Austin Mini Countryman – back in the 1960s.

An even more sporty design, optimised active and passive safety, a wider range of functions and the latest generation of power units extended the model range by a new edition of the MINI Convertible in 2009. The opening and closing of the car’s fabric roof was now operated by an electrohydraulic mechanism – even while on the move at speeds up to 30 km/h – all within the space of just 15 seconds. The single-part rollbar also facilitated incorporation of a large through-loading space between the luggage compartment and the passenger compartment.

Advance into the premium compact segment.

On the brand’s 50th anniversary, preparations for the advance into another vehicle class were already well on the way. And in 2010, the MINI Countryman was launched with the aim of enthusing additional target groups with the brand’s driving fun and individual style – not simply on all the world’s roads but also beyond conventional carriageways. The new model for the premium compact segment was the first MINI ever to have a length of more than four metres, five seats, four doors plus a tailgate and optional all-wheel drive. The commanding front end and imposing new headlamp contours of the MINI Countryman defined individual accents. Thanks to the hexagonal radiator grille, the short overhangs, the high shoulder line and powerful stature, this vehicle was nevertheless immediately identifiable as absolute MINI.

The reinterpretation of classic features and virtues was continued in 2013 with the MINI Paceman. Dynamically extended coupé lines, two doors and a large tailgate provided the car with an extravagant appearance. The MINI Paceman was also supplied with optional ALL4 all-wheel drive.

The latest model generation: MINI reinvents itself anew.

The beginning of 2014 heralded the latest generation change in the MINI model range. The current offering in the small-car premium segment comprised the MINI 3 Door, the MINI 5 Door also presented in 2014 and the MINI Convertible, the latest edition of which lined up at the beginning of 2016. The new model generation continued its global success story with another evolutionary development of advanced design, optimised functionality, further enhanced driving fun and a variety of innovations in the areas of control, driver assistance systems and connectivity. New three and four-cylinder engines with MINI TwinPower Turbo technology and an output range between 55 kW/75 hp and 141 kW/192 hp deliver a further optimised relation between driving fun and fuel consumption.

In the premium compact segment, the latest model generation of MINI also has two strong vehicle characters. The new edition of the MINI Clubman has mastered the leap into the higher car class with a definitively refined and mature vehicle concept. A significantly more spacious interior, four doors and five seats give the new MINI Clubman enhanced variability and allow it to meet aspirations beyond the urban traffic environment. The vehicle can also be optionally fitted with the ALL4 all-wheel power unit.

The new edition of the MINI Countryman is even more generous, more modern, more versatile and yet more sporty. The exterior length has increased by 20 centimetres compared with the predecessor model and its powerful proportions give the new allrounder a particularly independent profile. The latest generation of the ALL4 all-wheel drive can also be optionally fitted in the new MINI Countryman to provide offroad driving fun away from conventional roads. Like the MINI Clubman, a choice of six modern engines is also available for the MINI Countryman.

In addition, it paves the way for driving fun typical of the MINI brand with electric drive. The MINI Cooper S E Countryman ALL4 is the first model of the brand with a plug-in hybrid drive. A three-cylinder petrol engine drives the front wheels and an electric motor powers the rear wheels to yield intelligently managed interaction for highly efficient driving fun with optimised traction and drive stability.

For sustainable driving fun: electromobility in the style of MINI.

The future of the MINI feeling is virtually noiseless, local zero emission, but astonishingly powerful. Starting in 2020, the new MINI Cooper SE will give the segment of electric vehicles new momentum. The 135 kW/184 hp electric motor will combine sustainable mobility with characteristic driving fun, high-impact design and premium quality.

Once again, the British brand defines pioneering benchmarks for urban mobility with the new MINI Cooper SE. 60 years ago, the revolutionary design principle of the classic Mini created the foundation for maximum interior space on a minimal footprint. The modern reinterpretation for creative use of space and unsurpassed driving fun made the MINI the original in the premium segment of small cars when it was launched in 2001. The new MINI Cooper SE now paves the way to a sustainable and yet highly emotional driving experience in urban traffic as the first premium small car powered by an all-electric drive unit.

2.   With traditional sporting spirit and british flair.
The MINI 60 years edition.

An original that constantly reinvents itself – firmly rooted in tradition yet always open to change: this is MINI, 60 years after the launch of the small British car that brought worldwide popularity to unique properties such as go-kart feeling and the creative use of space. To mark this round anniversary, the premium automobile manufacturer presents a design model that highlights both its British origins and the agile MINI character. With design and equipment features that are both high-quality and exclusive, the MINI 60 Years Edition expresses the brand's sporting spirit – something that is a constant presence even in everyday urban traffic. The special edition is supplied as a MINI 3 Door and MINI 5 Door, each with three engine variants.

Athletic talent is part and parcel of the MINI genes. Even before the launch of the classic Mini in the summer of 1959, it was clear that the design features of the new small car would benefit not just interior space but also the car's agile driving properties. Sports car designer John Cooper was an especially strong believer in the compact four-seater’s race track potential. In collaboration with Alec Issigonis, the creator of the classic Mini, he developed ideas for variants of the small car with a more powerful engine, thereby laying the foundations for an exceptional career on racing circuits and rally tracks, culminating in three outright victories at the Monte Carlo Rally in the 1960s.

With a paint finish in the classic colour of British racing cars, the MINI 60 Years Edition in particular evokes the brand’s sporty career, which it started at a very early stage and has maintained up until the recent past. The exterior paint finish in British Racing Green offers a particularly clear expression of the premium small car’s character and origins. The body finishes Midnight Black metallic, Moonwalk Grey metallic, Melting Silver metallic and MINI Yours Lapisluxury Blue non-metallic are also available as alternatives. The chosen body colour is combined with a paint finish in Pepper White or Black for the roof and exterior mirror caps. Bonnet stripes with a specific anniversary design and exclusive 17-inch light alloy wheels in the version 60 Years Spoke 2-tone round off the distinct look of the edition vehicles.

The design model's striking 60 Years logo appears not just on the left-hand bonnet stripe but also on the side scuttles of the turn indicators and on the door sill finishers at the driver and front passenger doors. Inside the car it can also be seen on the front headrests and the steering wheel. In addition, the exclusive design model has model-specific interior trim finishers. The anniversary design can also be seen in the LED logo projection which is visible when the driver's door is opened. The standard equipment of the edition vehicles includes a sports leather steering wheel along with sports seats in the leather finish MINI Yours Leather Lounge 60 Years and the exclusive colour Dark Maroon.

In conjunction with the equipment package 60 Years Trim, the edition vehicles also feature such items as LED headlights, LED fog lamps, white turn indicators and LED rear lights in Union Jack design, the lighting package for the interior and also the MINI Driving Modes and the MINI Excitement Package complete with ambient lighting. There is also an on¬board computer, automatic air conditioning, a rain sensor and a storage package on board.

Three petrol engines and two diesel engines with an output ranging from 75 kW/102 hp to 141 kW/192 hp provide the drive portfolio for the MINI 60 Years Edition. The range of anniversary models includes the MINI One 60 Years Edition 3 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 123 – 114 g/km) the MINI Cooper 60 Years Edition 3 Door (combined fuel consumption: 5.3 – 5.0 l/100 km; combined CO₂ emissions: 122 – 115 g/km), and the MINI Cooper S 60 Years Edition 3 Door (combined fuel consumption: 6.4 – 6.1 l/100 km; combined CO₂ emissions: 147 – 139 g/km), and the MINI One 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 124 – 115 g/km), the MINI Cooper 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.1 l/100 km; combined CO₂ emissions: 122 – 115 g/km) and the MINI Cooper S 60 Years Edition 5 Door (combined fuel consumption: 6.5 – 6.2 l/100 km; combined CO₂ emissions: 149 – 141 g/km).

3.   Motor sport meets Lifestyle.
MINI and the success story of motor sport.

It is in the car’s DNA and it was obviously there right from the start: the sporting talent of the classic Mini. When Alec Issigonis was requested by British Motor Corporation (BMC) in late 1956 to develop an economical but nevertheless fully-fledged small car with four seats, it quickly became clear that this new model would be truly innovative and, indeed, revolutionary in every respect. Front-wheel drive, extremely short body overhangs, a wide track, a low centre of gravity, optimum use of space and low weight were defined right from the start as elementary features of the new model.

Looking at the first drawings of the new car by his business partner and friend Alec Issigonis, sports car wizard John Cooper noticed yet another significant quality right from the beginning: He recognised that this ingenious concept for an economical compact car also provided the ideal starting point for a most promising sports model, setting out on the process of tuning the Mini even before the car had entered the market. This set the starting point for an unprecedented story of success in motorsport, closely connecting the name John Cooper with the sporting myth of the MINI to this very day. Outstanding victories in the Monte Carlo Rally are just as much part of this common history as the successful production cars proudly bearing the name Cooper.

Now integrated within the MINI organisation, John Cooper Works represents the epitome of supreme driving pleasure based on both well-founded know-how in motorsport and successful cooperation going back years and even decades. Apart from accessories for the drivetrain, suspension, streamlining, and design, the most athletic models in the product range each bear the brand logo symbolising extreme driving fun.

Racing pioneer John Cooper teaches Mini how to win.

Born in Surrey in 1923, John Cooper was one of the most outstanding celebrities in international motorsport – both as a driver and, even more so, as a constructor. Together with his father he established the Cooper Car Company in 1946, the two enthusiasts starting out with the construction of racing cars first for Formula 3, later also for Formula 1. Through their concept of a mid-engined sports car Charles and John Cooper set a truly revolutionary trend in the entire world of motorsport in 1955, Cooper racing cars winning both the Constructor’s and Driver’s titles in the World Formula 1 Championship in 1959 and 1960, for the first time in the history of motorsport with the engine mounted in the middle. And with this concept proving its success so convincingly, it is no surprise that soon all cars in Formula 1 came with a mid-mounted engine.

John Cooper and Alec Issigonis became close friends in the course of time after meeting and competing against one another at numerous races. There were also professional ties between the two enthusiasts, with the Cooper Car Company buying engines from BMC.

When it came to the Mini, however, the sporting ambitions of the two constructors were very different: Issigonis was looking above all at the right car for everyday motoring, Cooper was thrilled by the sporting potential of this small and nimble performer. So back in 1959, the very first year of the Mini, he sent his driver Roy Salvadori to Monza in the very first Mini Cooper, a special one-off model built specifically for this purpose. And indeed, this new sports car immediately proved its qualities on the way to Monza, Salvadori covering the distance more than an hour faster than his colleague Reg Parnell – who just happened to be driving an Aston Martin DB4.

Motivated by initial success in the 1960 Monte Carlo Rally, Cooper suggested building a GT model based on the Mini. And despite Issigonis’ rather sceptical opinion at least to begin with, George Harriman, the Chief Executive Officer of BMC, ultimately decided to build a small series of 1,000 Mini Coopers featuring a 55-hp power unit, that is 21 extra horsepower made possible by far-reaching modifications of the engine. The Mini Cooper’s top speed was approximately 130 km/h or 80 mph. The car’s transmission ratios were adjusted to the sporting potential of the engine and disc brakes on the front wheels ensured adequate stopping power.

Soon Issigonis was also thrilled by the results of these efforts. So joining forces with John Cooper, he quickly started working on the next engine upgrade, increasing engine bore to the ultimate limit on the Mini Cooper S: At 1,071 cc, engine capacity remained below the mark of 1,100 cc applicable in the particular class of motorsport seen as the target, with the engine revving up to impressive speeds. Maximum output was 70 hp at 6,200 rpm, maximum engine speed was 7,200 rpm. This version was again equipped with new brakes, braking power being boosted by a brake servo.

1964–1967: the golden years in the Monte Carlo Rally.

This set the basis for sensational success in motorsport, the Mini Cooper S hitting the headlines in Monte Carlo for the first time in 1962. With Finnish driver Rauno Aaltonen at the wheel, this small but highly nimble performer successfully left behind a whole pack of far more powerful Goliaths. But just three kilometres away from home, Aaltonen, leading the race at the time, misjudged a bend and finished the Rally with a rollover. Only a year later, however, Aaltonen made up for this misfortune, bringing home class victory in the Mini Cooper S and finishing third overall. But even more – and even better – was still to come: Entering the 1963/1964 rally winter, the Mini Cooper S was simply oozing power in comparison with its predecessor. So in a spectacular race, Paddy Hopkirk brought home first place overall in the Monte Carlo Rally, the small performer becoming a legend in motor sport virtually overnight.  A year later Finnish racer Timo Mäkinen with his co-pilot Paul Easter repeated the same triumphant victory, reaching the finish line after thousands of kilometres as the only driver without one single penalty point – despite the worst weather imaginable. Indeed, only 35 out of 237 cars entered in the event were able to finish the Rally that year, among them no less than three Mini Cooper S.

The following year was the year of the hattrick, Timo Mäkinen, Rauno Aaltonen and Paddy Hopkirk scoring an absolutely incredible victory, finishing first, second, and third. But this was followed by bitter disappointment, the first three cars being disqualified because the rally commissioners came to the conclusion that the low beams on the Mini’s main headlights failed to comply in full with the homologation rules.

Even so, the public were completely thrilled by the three Mini drivers, despite this questionable decision, Hopkirk, Aaltonen and Mäkinen therefore entering the annals of the Monte Carlo Rally as the “Three Musketeers”. And indeed, just one year later Rauno Aaltonen received truly overwhelming applause and acknowledgement when bringing home the third overall victory of the Mini Cooper S in the Monte Carlo Rally. Especially because this time there were no complaints about his car.

Legendary racing careers started at the wheel of a Mini.

The Mini was however highly successful not only in rally racing, but also on road circuits, bringing home numerous wins in the 1960s. Indeed, through its long list of successes in motorsport, the Mini became the most outstanding racing car of the entire decade.  A particularly interesting point is that many spectacular racing careers started at the wheel of a Mini, a certain racing driver from Austria called Nikolaus Andreas Lauda entering his first hill-climb race at the wheel of a classic Mini near the Austrian town of Linz in April 1968, and immediately finishing second. Only two weeks later Lauda again confirmed his talent when scoring his first racing victory in a career which would take him on to three Formula 1 World Championships. And just like Niki Lauda, Formula 1 Champions Graham Hill, Jackie Stewart, John Surtees, Jochen Rindt, and James Hunt all gained their first racing experience in a classic Mini.

Just like the car’s sporting career, sales of the Mini Cooper with its special configuration developed by John Cooper Showed an exceptional story of success from 1961–1971, the name “Cooper” becoming a synonym worldwide for passionate driving pleasure in the Mini. The fact that this tiny car had inspired the two-time Formula 1 World Champion to build outstanding sports cars was sufficient proof of the Mini and its qualities. And indeed, the unique driving experience inducing John Cooper right from the start to continue the development of the Mini all the way to perfection was equally thrilling back then for every fan of sporting automobiles.

The world’s toughest rally: MINI with four back-to-back victories in the Dakar Rally.

MINI has now become firmly established in international rally sport. Spectacular performances by the MINI John Cooper Works WRC developed on the basis of the MINI Countryman in selected rounds of the FIA World Rally Championship (WRC) enabled the brand to continue its success story in rally sport during 2011 and 2012. The MINI ALL4 Racing was designed specifically for marathon rallies and this took up a further particularly special sporting challenge. In 2012, MINI and motor-sport partner X-raid entered the Dakar Rally, the ultimate endurance test for drivers, vehicles and teams. The performance and reliability of the MINI ALL4 Racing resulted in back-to-back Dakar victories in the years 2012, 2013, 2014 and 2015. In 2016, MINI won the category of All-wheel Drive Vehicles in this rally.

MINI also demonstrated in the FIA Cross-Country Rally World Cup how one success leads to another. The first win in the World Cup 2012 was repeated in three successive years (2013 – 2015). In 2017, the new MINI John Cooper Works Rally participated for the first time in this competition and in the Dakar Rally. In 2018, it won a further title in the FIA Cross Country Rally World Cup.

John Cooper Works – the epitome for extreme driving pleasure in the MINI.

John Cooper Works guarantee outstanding performance not only on the race track, but also on the road. Even back in the 1970s, John Cooper Works Tuning Kits for production versions of the Mini were very popular and even back then the classic Mini equipped with such special features and components was able to show its most outstanding virtues both visually and in technical terms. The same applies to the tuning kits for the MINI Cooper S and the MINI Cooper successfully introduced after the re-launch of the brand and available in the market under the label of John Cooper Works. The current range of John Cooper Works accessories comprises lightweight alloy wheels, ventilated brake disks, integrated tailpipes and other retrofit products for the exterior and the interior in the appropriate selection for each model.

Furthermore, the performance-oriented character of the brand is embodied by four extremely sporty MINI models. The most important common feature of the elite athletes is the power-unit and chassis engineering derived from motor sport which is combined with the aerodynamically optimised body attributes. The extreme athletes in the small-car segment, the MINI John Cooper Works and the MINI John Cooper Works Convertible, are powered by a 170 kW/231 hp four-cylinder turbo engine. A 225 kW/306 hp four-cylinder turbo power unit delivers superb performance attributes in the latest versions of the MINI John Cooper Works Clubman and the MINI John Cooper Works Countryman.

In the anniversary year, another guarantee for extreme driving fun and unalloyed motor-sport passion is on the way to the starting line. In the summer of 2019, a prototype of the new MINI John Cooper Works GP completed intensive test drives on numerous race tracks throughout the world. This vehicle will also be powered by a four-cylinder engine packing in excess of 220 kW/300 hp. Its appearance with large air scoops, an independent design for the front and rear aprons and a striking roof spoiler gives an inkling of the outstanding high-performance characteristics. During test drives round the legendary North Loop of the Nürburgring, it actually completed the lap in less than eight minutes.

4.     MINI all the way – always different.
      Customize to your personal taste.

Driving a MINI is not just a matter of getting from A to B, but rather an expression of your own personal style. And indeed, the many options to customise the MINI give the enthusiast a wide range of opportunities in bringing out his – or her – personal taste and preferences. Offering a wider range of features and highlights and going into greater detail than any other manufacturer of small and compact cars, MINI gives the customer the freedom to bring out his or her individual style and choice on the car, an exceptionally wide range of exterior and interior colours, seat upholstery and trim variants setting the foundation for a personal configuration tailored to the driver.

A further point is that all the current MINI models are available with numerous highly attractive and sophisticated options straight from the plant, again enhancing both driving pleasure and motoring comfort. The range of Original MINI Accessories offers further highlights, comprising classic motorsport technology in John Cooper Works components, comfort-oriented features such as an iPod interface, features highly practical in everyday use such as a roof rack made of ultra-strong, eloxy-plated aluminium bars, or exceptional components such as additional headlights and extravagant roof trim.

From something special to a one-off masterpiece: customisation straight from the factory.

The unusually wide range of equipment and accessory features offered on the MINI reflects the strong awareness and critical perspective of the customer in choosing such a small premium car. Opting for a MINI, the customer from the start expresses his or her sense of special values. He identifies with a car concept which, more than any other, offers pure harmony of emotional values and up-to-date qualities. The characteristic design and the unmistakable style of the brand, unparalleled driving pleasure, premium quality and modern, very efficient drive technology form a symbiosis quite unique in this segment of the market. This exceptional position of the MINI comes out even more clearly whenever each specific model stands out from the crowd through its sophisticated and stylish features. Hence, a typical MINI is not just an exceptional vehicle, but in nearly all cases a genuine one-off masterpiece.

The wide range of options in customising the car is reflected right from the start in the production process. Every MINI is built specifically to the customer’s order at the MINI Plant in Oxford or at the production partner VDL Nedcar in Born, Netherlands. Every customer is able to put together his or her MINI precisely to his or her personal wishes. All production and logistic processes are highly flexible, catering for this wide range of variants right from the start.

Considering the numerous options and items of equipment and, as a result, the almost infinite range of variants conceivable, it is extremely unlikely that two absolutely identical MINIs will leave the plant within one and the same year of production. Customisation of the classic Mini: special models for VIP customers, more power straight from the factory for all drivers.

In the days of the classic Mini, only particularly prominent or affluent customers had the option to choose similar customisation features of this calibre straight from the plant. Clearly, this small but revolutionary performer right from the start arose the fantasy of particularly trendy aficionados, actors, fashion designers, musicians and even members of the Royal Family regularly expressing their demand for customised versions of the Mini. Special paintwork and particularly sophisticated equipment features came right at the top of their list, British actor Peter Sellers, for example, placing several orders for particularly extravagant special versions of the Mini in the 1970s. And in 1988 a member of the Brunei Royal Family also asked for a Mini in Flower Power design tailored to his individual wishes and of course appropriately tuned.

In the first year of the classic Mini customers already had the choice of the Austin Seven and the Morris Mini-Minor, which however only differed in terms of their radiator grilles, their body colour and wheel caps. The Riley Elf and the Wolseley Hornet then made their appearance just two years later in 1961 as particularly stylish versions of this new compact car with minor modifications on the outside and upgraded, distinguished features inside. Plush carpets and a genuine wooden dashboard exuded a genuine feeling of luxury.

Further body versions joined the family a bit later, ranging from the Van to the Pick-Up.

The common wish for extra power was also fulfilled quickly, above all through the initiative of sports car constructor John Cooper who had already worked together closely with Alec Issigonis, the creator of the Mini, during the initial development process. The first Mini Cooper delivering 55 instead of 34 hp made its appearance in 1961, with the 70-hp Mini Cooper S entering the market another two years later. The Mini with automatic transmission likewise appeared at a relatively early point in 1965, taking on a leading role in terms of motoring comfort – especially as up to that time only cars higher up in the market, that is in completely different segments, had offered the option of an automatic transmission.

Very sporting, young and trendy, or unusually distinguished – in the mid-70s fans of the Mini had the opportunity for the first time to highlight particular characteristics of the classic Mini through carefully configured edition models. The first of these special models was the progressively designed Mini Limited Edition 1000 in 1976, with further variants taking up the trend to growing customisation time and again. In many cases these special cars were named after well-known parts of London or famous streets, such as Piccadilly, Chelsea, Knightsbridge or Park Lane.

In 1982 the Mini Mayfair conquered the streets for the first time as a particularly exclusive, top-end model. And following the re-launch of the brand in 2001, special versions of this small but dynamic performer attracted great attention time and again, the MINI Seven bringing back a traditional model designation well-known from the original Mini, the MINI Checkmate highlighting above all the sporting characteristics of this agile athlete.

Paintwork, roof trim, interior materials: typical MINI style with maximum diversity.

The sheer diversity of the current model range as well as a wide choice of options in combining standard and special features in the current MINI generation provide a degree of customisation setting the benchmark even today in the modern world of motoring. Apart from the different engine variants, the wide choice of body paintwork colours, roof trim and soft top options, wheels and seat upholstery, interior materials and trim elements offer even the most discerning customer everything he or she desires to turn the relevant car into his or her very personal one-off masterpiece. The specific equipment packages for each model permit personal individualisation. They incorporate selective facets inherent in the character of each model so that they are particularly clearly highlighted on the exterior of the vehicle and in the interior – for example sporting prowess, elegance or robustness. Additional features include stripes for the engine bonnet and mirror caps in different colours and patterns, the options of Chrome Line and Piano Black for the exterior and a lighting package, a roof liner coloured in anthracite and the Chrome Line for the interior.

The accessories range also includes a choice of additional exterior mirror caps, side direction indicator surrounds, wheel-valve caps and door handles in different designs, a tank cap in chrome, sport stripes, bonnet stripes and special MINI stickers for affixing to the doors. And last but not least, the line-up of individual light-alloy wheels rims available for specific models is once again expanded by a number of options included in the range of accessories.

The performance components from John Cooper Works are perfectly tailored to the characteristics and style of MINI. The parts are available as accessories and they proudly reveal the long track record of experience and glorious tradition of both brands in motor sport. The highlights include John Cooper Works light-alloy wheels, ventilated brake discs, bumper trims, spoiler attachments, integrated tailpipes, exterior mirror caps and side scuttles. Matching decor trims, hand-brake lever, sports gearshift lever, interior mirror caps and foot mats create an even more sporting ambience in the interior.

Individualisation at the highest level: MINI Yours.

The options from the MINI Yours range pave the way for the most exclusive route to selective individualisation. High-quality materials, stylish design and precise processing to the very highest standards characterise these factory-supplied items of special equipment for the exterior and interior of current MINI models. They are unique individual options and are available in equipment packages put together specifically for each model.

The items of special equipment from MINI Yours are especially ideal for defining clear accents expressing exclusivity and stylish image when creating an individual vehicle design. All the packages reflect the British origin and the premium character of the brand. The outstanding level of material selection and the quality of craftsmanship meld together to create design infused with a sense of heritage and creativity, forging highlights in the appearance of the vehicle. The MINI Yours emblem defines yet another additional inimitable accent. The production of MINI Yours options is carried out in special production processes inspired by classic artisan craftsmanship.

The current MINI Yours range for individualising the exterior comprises exceptionally sophisticated paintwork options and impactful, athletic, elegant light-alloy wheel rims in a model-specific selection. The MINI Convertible also features a MINI Yours roof with a woven Union Jack. Personal style and a connoisseur’s sense of superlative quality are achieved with the MINI Yours packages for the interior. The MINI Yours Leather Lounge sport seats are upholstered and handcrafted in luxury smooth leather. Perforation technology integrates the classic Union Jack motif in the headrests. The MINI Yours Interior Styles are tailored to match specific models and comprise backlit surfaces, with light spots varying the colour to suit the ambient light conditions. Visible and tangible exclusivity also characterise the MINI Yours sports leather steering wheel finished in luxury soft nappa leather, the anthracite seams and spokes in high-gloss Piano Black.

MINI Yours Customised: From original to personalised custom special.

The MINI Yours Customised range gives customers the opportunity to style selected retrofit products with a design they have selected themselves and transform their own vehicle into a personalised customer special. The innovative package has been supplied for numerous MINI models in Europe and other major markets since 2018. The product range of MINI Yours Customised comprises the familiar side scuttles for the side indicators, decor trims for the interior on the passenger side, LED entry sills and LED door projectors.

The retrofit parts supplied in the product range of MINI Yours Customised can be selected, styled and ordered by customers in an Online Shop dedicated to the new range. The individualised products are subsequently manufactured using innovative production procedures such as various 3D printing processes and laser inscription. The advanced production processes permit precise implementation of customers’ wishes. The individually styled products are supplied within a few weeks. They are designed so they can then be integrated in the vehicle by customers themselves or by participating MINI service partners. 

5.  Traditional values and modern diversity.
Concept and technology.

The economical compact car has a great future! Precisely this was the fundamental idea and philosophy in developing the classic Mini. The objective was to combine compact exterior dimensions and generous spaciousness within the interior, comfortable and sporting driving behaviour as well as fuel-efficient power units likewise characterising the new extra-small model from British Motor Corporation (BMC). It was the Suez Crisis in 1956 leading to severe cut-backs in oil supply that prompted BMC to assign automotive engineer and constructor Alec Issigonis with this challenging task. Today, on the other hand, the quest for efficiency has become a general need in public life, this compact car from Great Britain again offering the most convincing answer to this challenge. 60 years ago, the revolutionary design principle of the classic Mini created the foundation for maximum interior space on a minimal footprint. The modern reinterpretation for creative use of space and unsurpassed driving fun made the MINI the original in the premium segment of small cars when it was launched in 2001. Today, the MINI brand is the epitome of scintillating driving in the urban traffic environment and beyond. In future, the brand will combine electromobility and a unique emotional experience with the new MINI Cooper SE. It is based on the MINI 3 Door and combines local zero-emission driving with premium quality and striking design.

The classic Mini: an ingenious concept for efficient use of space, outstanding safety on the road, and supreme economy.

Engineering qualities of the highest calibre already served on the classic Mini to provide truly outstanding and technically superior solutions. The first point is that Alec Issigonis opted for a front-wheel-drive concept with the engine fitted crosswise at the front. This principle, now well-established as the standard solution for compact cars, was admittedly not completely new at the time, but had never before been used so consistently to promote driving behaviour and the efficient use of space as it was in the classic Mini. The specific arrangement of the ten-inch wheels right at the corners of the car likewise served to promote both driving behaviour and the efficient use of space. Wheelbase measured 2.03 metres or 79.9", overall length was 3.05 metres or 120.0", width measured 1.41 metres or 55.5", and the height of the classic Mini was 1.35 metres or 53.1". And the most important point was that 80 per cent of the space occupied by the car – its “footprint” on the road, as it were – was just for the passengers and their luggage.

The body-in-white of the classic Mini weighed a mere 140 kg or 309 lb. But at the same time the bodyshell offered a standard of torsional stiffness quite exceptional back then – stiffness ensured by the two sills extending from front to rear, a lightweight tunnel in the middle of the car taking up the exhaust system, and the wheel arches.

Extending crosswise from left to right, the robust bulkhead between the engine compartment and the passenger cell, a strong crossbar beneath the front seats, and the rear bulkhead leading to the luggage compartment all contributed to this torsional stiffness. With this kind of stability and stiffness built in from the start, Alec Issigonis and his team of engineers were able to give the classic Mini slender roof pillars and large windows around the passenger cell, helping to enhance both all-round visibility and the feeling of space. The decision which engine to use in this new small car was no problem, with BMC opting for an updated version of the Series A power unit already featured in the legendary Morris Minor.

This four-cylinder came with a crankshaft running in three bearings, overhead valves operated via tappets and a camshaft at the bottom running on the same side as the intake and exhaust ducts. The fuel/air mixture was supplied by semi-downdraught carburettors, with an electric fuel supply pump being fitted right from the start. Issigonis and his team therefore reduced engine capacity to 848 cc and cut back engine output to 34 hp at 5,500 rpm. Indeed, this kind of engine speed alone was quite unusual at the time, with only thoroughbred sports cars achieving continuous engine speed of this standard back in the late ‘50s. Yet a further innovation was the arrangement of the four-speed manual gearbox beneath the engine and directly between the wheels, giving the engine and transmission a shared oil circuit. This left enough space beneath the bonnet for the radiator at the side as well as the steering and ancillary units.

The birth of that go-kart experience.

Issigonis and his team also took a new approach in the transmission of power, that is on the drivetrain. Since the propeller shafts used up to that time tended to deflect out of line under major steering lock, Issigonis decided to use homokinetic joints for the first time in an automobile. These joints were made up of a ball bearing surrounded by three cages, two of which were connected, respectively, with the incoming and outgoing drive shafts. This, in turn, allowed a sufficient steering angle without distortion or undue articulation, significantly reducing the effect of drive forces on the steering. And this, in turn, set the foundation for the go-kart feeling of the legendary Mini to this very day.

To reduce the forces acting on the light and compact monocoque steel bodyshell, the engineers mounted the entire drivetrain, steering and suspension on a subframe. The independent wheels at the rear were also mounted on a subframe, giving the classic Mini absolutely excellent directional stability. The other components on the suspension likewise came with a wide range of technical highlights, Issigonis replacing the usual coil, torsion or leaf springs by rubber suspension. To be specific, this was a structure made up of two cones with a layer of rubber in between. The upper cone was bolted firmly to a subframe, the lower rested on the wheel mount. With rubber becoming increasingly hard under increasing pressure, this gave the classic Mini a progressive suspension set-up. Indeed, the properties of this spring system were so good that small telescopic dampers proved to be quite sufficient. And to give the dampers a smooth and fine response, they were fastened outside on upper wishbones at the front and longitudinal control arms at the rear.

Extra comfort: Hydrolastic suspension and automatic transmission.

In 1964 Issigonis placed the emphasis on greater comfort and motoring refinement, introducing an early type of self-levelling on the Mini. To be specific, this was the new Hydrolastic suspension carried over from BMC’s larger saloons and modified for the small car segment. This unique suspension came with cylinders roughly the size of a one-litre oil can on each wheel comprising the springs and dampers and using a frost-resistant water emulsion as the damper fluid. On the Hydrolastic system the hydraulic chambers on the front and rear wheel dampers were connected to one another by pressure hoses on each side of the car. So whenever the front wheel ran over a bump on the road, some of the hydraulic fluid was pressed into the “partner” chamber on the rear axle, lifting up the body slightly also at the rear (and, of course, also in the opposite direction).

While this innovative system provided the basic configuration for consistent self-levelling of the car’s body, it never became a lasting success and was taken out of production after seven years. Issigonis and his team followed the example of larger cars in upmarket segments also in other areas, seeking quite often to achieve an even higher standard in the Mini. A good example is the automatic transmission introduced as an option in 1965 and making the classic Mini one of only very few small cars available at the time with such a “luxury”. An even more significant factor was that the automatic transmission taking up hardly any more space than a conventional manual gearbox came with four forward gears, while most luxury cars at the time had only three gears.

Sales of the classic Mini exceeded the figure of one million units just six years after the car had made its debut. By this time the range comprised not only the two original models, the Morris Mini-Minor and the Austin Seven, but also a Mini Van, a Mini Pick-Up as well as the Morris Mini-Traveller and Austin Seven Countryman estate models serving consistently to offer even more space inside the car: While the Traveller and Countryman were only 25 centimetres or not quite 10" longer than their respective counterparts, they were unusually versatile transporters thanks to their wheelbase extended by 10 centimetres or 3.9" and their twin doors at the rear.

Small engine, significant potential for further development.

John Cooper, the sports car constructor who recognised the great potential of this revolutionary small car very early on, is the man we must thank for giving the engine of the Mini originally cut back intentionally to 34 hp a lot more power just two years after the car made its debut. Engine capacity of the GT model built in a small series at Cooper’s initiative was increased to 997 cc, with stroke up from 68.3 to 81.3 millimetres (2.69–3.20") and bore down from 62.9 to 62.4 millimetres (2.48–2.46"). The compression ratio was raised from 8.3 to 9.0, further features being the larger intake valves and dual carburettors.

The exhaust opening was likewise enlarged and the crankcase reinforced to take up the extra power of the engine.

Cooper also changed the transmission ratio of the individual gears in order to give the car a higher speed in each gear, the first Mini Cooper with its 55 hp power unit now reaching a top speed of 136 km/h or 84 mph as opposed to the “regular” 120 km/h or 75 mph. And being a conscientious man, Cooper also upgraded the car’s brakes, fitting seven-inch Lockheed disc brakes on the front wheels.

The Mini Cooper S introduced in 1963 soon proved that even with these modifications the four-cylinder had not yet reached its limit. This time engine capacity was increased to 1,071 cc, providing maximum output of 70 hp. Naturally, this extra power also meant higher speed, in this case with an increase to 160 km/h or 99 mph, which is why Cooper once again upgraded the brakes, increasing disc diameter to 7.5" and boosting the brake power of the Mini Cooper S by means of a brake servo.

The series version of the classic Mini was also upgraded for more power in 1967, an increase in capacity to 998 cc giving the engine an appropriate boost in maximum torque from 44 to 52 newton-metres (32–38 lb-ft) and an increase in maximum output by 4 hp to 38 horsepower. This version of the four-cylinder was introduced from the start on the sister model of the classic Mini launched in 1969, the new Clubman, as the car was called, being 11 cm or 4.3" longer and the Estate version measuring exactly 3.40 metres or 133.9" in length. Width, height and wheelbase, on the other hand, were exactly the same as on the classic Mini.

A further new model introduced at the time as the successor to the Mini Cooper was the Mini 1275 GT, the top model in the Clubman series powered by a 59-hp 1.3-litre four-cylinder. This engine was later also featured in the classic Mini and was soon upgraded to an even more significant 63 hp. The 1.0-litre nevertheless remained in the range until 1992, after which all models were equipped with the 1.3-litre fuel injection engine already featured since October 1991 in the Mini Cooper and as of August 1994 also in the Mini, above all due to growing requirements in emission management.

Making a new start with traditional values.

Considered simply on paper, the MINI Cooper and the MINI One bringing back the famous brand in 2001 had hardly any substantial features in common with the classic Mini. Much stricter safety standards, significantly greater demands in terms of motoring comfort, and brand-new technical potentials allowed and required solutions Alec Issigonis and his team would not even have dreamt of in their days.

The MINI and its forefather nevertheless share some fundamental highlights and features clearly borne out from the start in the new model and expressed by the car’s characteristic design. A further point is that the MINI was developed from the start as a revolutionary new small car. And like the classic Mini, the new model once again featured innovations in technology giving the MINI its unique qualities.

Re-interpretation of traditional values likewise gave the MINI its unmistakable character right from the start, building its status as a youthful car transcending all social classes and highly desirable the world over. The classic Mini in its day made a significant contribution in introducing the principle of front-wheel drive and the power unit fitted crosswise at the front, making this the standard solution for particularly compact cars. The MINI, in turn, likewise came with short body overhangs, a long wheelbase, the one-wheel-at-each-corner stance and a low centre of gravity as ideal ingredients for extremely agile handling. Once again, therefore, the MINI re-defined the standard of optimum efficiency in the use of space and maximum driving pleasure in such a small car.

The quantum leap into a new era of technology.

Implementing this concept, it was obviously essential to use the most advanced and sophisticated technology. And clearly, four-cylinder power units displacing 1.6 litres, with 16 valves and an aluminium cylinder head were exactly the right successors to the Series A engines originally featured in the classic Mini.

Where 34 hp was still sufficient in 1959, the right kind of power was now 66 kW/90 hp in the MINI One and 85 kW/115 hp in the MINI Cooper. And while the classic Mini with its homokinetic joints for conveying power to the wheels and rubber springs set new standards in suspension technology at its time, the MINI with its McPherson front axle featuring axle shafts equal in length and the multi-arm rear axle likewise absolutely unique in this segment also introduced a new benchmark.

Disc brakes on all four wheels, the anti-lock brake system including CBC Cornering Brake Control and EBD Electronic Brake Force Distribution featured as standard also marked this quantum leap into a new era. As an option the MINI was also available from the start with ASC+T Traction Control and DSC Dynamic Stability Control.

The MINI also took on the top position in its segment right from the beginning in terms of passive safety. Indeed, with its extremely stable passenger cell, frontal and side airbags as well as optional head airbags at the side, the level of safety provided was absolutely outstanding. And last but not least, the Tyre Defect Indicator likewise featured as standard was an innovation never seen before in
a small and compact car. As an alternative to its five-speed manual gearbox, the MINI was available with infinite CVT automatic transmission incorporating a Steptronic function. Using a steel drive belt running on dual-conical pulleys, this transmission fed engine power through continuously variable transmission ratios to the front wheels, while retaining six firm transmission ratios in the Steptronic mode.

A joint control unit for the engine and transmissions served both in the automatic and the Steptronic mode to give the driver the ideal transmission ratio under all conditions. As an option there were also Steptronic switches on the steering wheel enabling the driver to shift gears manually without taking his hands off the steering wheel.

It did not take MINI long – to be precise only until January 2002 – to move up to an even higher level of driving pleasure, the most powerful model in the range ensuring fascinating performance even faster than with the classic Mini and far superior to its 70-hp forerunner.

This new high-performance model was the MINI Cooper S powered by a 120 kW/163 hp four-cylinder compressor engine and featuring both a sports suspension and a six-speed manual gearbox as standard. The first-ever MINI powered by a diesel engine saw the light of day just one year later, the MINI One D providing the most advanced rendition of the highly efficient four-seater philosophy which originally led to the development of the classic Mini: Displacing 1.4 litres out of four cylinders, this all-aluminium power unit featuring common rail fuel injection and an exhaust gas turbocharger offered an ample
55 kW/75 hp.

The new edition of the MINI: From the original to the original.

The modern qualities of the world’s first premium small car were emphasised even more emphatically when the new edition of the MINI was launched in November 2006. Under the motto “From the original to the original”, numerous details shaping the visual appearance of the MINI were refined. The sporting virtues of the compact king of curves were a particular focus with even more intense highlighting. At the same time, protection for the occupants was further optimised.

New, even more powerful and, at the same time, far more efficient engines together with the further enhanced suspension technology, served to redefine driving fun so typical of MINI. The MINI Cooper S with its 124 kW/175 hp power unit and the 88 kW/120 hp MINI Cooper models available at market launch from the start thrilled aficionados everywhere through their enhanced driving performance combined with significantly greater fuel economy and emission values. Both engines had a capacity of 1.6 litres, and a twin-scroll turbocharger and direct petrol injection were responsible for delivering the high output of the MINI Cooper S. The power unit of the MINI Cooper was fitted with fully variable valve control. Later on, this was also installed in the 1.4 litre engine generating 70 kW/95 hp mounted in the MINI One. Turbocharging and common rail direct injection generated outstanding efficiency in the diesel engines. The MINI Cooper D powered by 82 kW/112 hp was followed in rapid succession by the MINI One D generating 66 kW/90 hp and the MINI Cooper SD with 105 kW/143 hp. Finally, the MINI One powered by a 55 kW/75 hp engine was added to the range as an entry-level model. The mantle of elite athlete was taken on for the first time by the MINI John Cooper Works with a turbo engine packing 155 kW/211 hp and specific suspension technology.

In an appropriate combination on each model, the technologies offered as standard included Brake Energy Recovery, Auto Start/Stop, a gearshift point indicator, Electric Power Steering, a volume-flow-controlled oil pump, as well as on-demand coolant pump. All variants of the MINI now come as standard with a six-speed manual gearbox, with optional six-speed automatic transmission enabling the driver to shift gears manually via paddles on the steering wheel.

The large choice in the engine portfolio was soon augmented by exceptional diversity in the MINI model range. Almost exactly one year to the day after the launch of the new model generation, the range was expanded by the MINI Clubman with a wheelbase extended by eight centimetres and a two-part rear door. In 2009, a new generation of the MINI Convertible came along. And as if this wasn’t enough, both the two-seaters MINI Coupé and MINI Roadster enabled the athletic prowess typical of the brand and open-top pleasure to be experienced in a particularly purist way from 2011 onwards. In parallel, the MINI Countryman presented in 2010 and the MINI Paceman available from 2013 conquered the premium compact segment. The ALL4 all-wheel drive developed specially for MINI was installed in these two models for the first time. The system is based on an electromagnetic centre differential and this enabled the power to be variably distributed between the front and rear axles.

The latest generation: Even more driving fun, efficiency and premium quality.

In 2014, the current generation of the MINI lined up at the start with a renewed evolutionary and advanced design, new drive technology and a large number of innovative equipment features. Engines with MINI TwinPower turbo technology and also a newly developed gearbox have since then increased the sprint capability of the MINI while at the same time resulting in reduced fuel consumption. Depending on the engine, the standard 6-speed gearbox can be replaced by a 7-speed Steptronic gearbox with twin clutch or an 8-speed Steptronic gearbox. An additional enhancement to efficiency is provided by the optimised weight and the improved aerodynamic characteristics. The option of an adaptive suspension is available for the first time. MINI Driving Modes is a choice available for the first time in the new MINI. Adaptive suspension influences the characteristic curves for the accelerator pedal and steering characteristics as well as the shifting characteristics of the automatic transmission and the damper tuning. The new operating concept comprises an instrument cluster on the steering column and optionally a MINI head-up display. The collision and pedestrian warning with city braking function, the driving assistant and parking assistant, and the reversing camera significantly expand the choice of driver assistance systems. Once again, the MINI also takes a leading role among competitors in the area of networking technology and digital services.

Already in the subsequent year, the model range was again expanded by a completely new body version for the MINI. For the first time, the British brand has a five-door version in the segment of small cars. With its wheelbase extended by 72 millimetres, the MINI 5 Door offers passengers in the front significantly more legroom alongside comfortable entry and exit. Since 2016, the range in the small-car segment has been completed by the new MINI Convertible.

The open-top four-seater is now equipped with an all-electric opening and closing mechanism for the fabric roof. An extremely athletic model version was also developed for the classic bodywork variant of the MINI 3 Door and for the MINI Convertible. The MINI John Cooper Works and the MINI John Cooper Works Convertible are each powered by a new, 170 kW/231 hp turbo engine.

The new MINI generation is represented by two models in the premium compact segment. A choice of three petrol and three diesel engines is supplied for the new MINI Countryman. The advanced ALL4 all-wheel drive system is also available as an option. Series equipment includes power transmission to all four wheels in the elite athletes MINI John Cooper Works Clubman and MINI John Cooper Works Countryman, which are powered by a 225 kW/306 hp turbo engine in the latest version. Furthermore, the MINI Cooper S E Countryman ALL4 (combined fuel consumption: 2.1 – 1.9 l/100 km; combined electricity consumption: 13.9 – 13.5 kWh/100 km; combined CO₂ emissions: 47 – 43 g/km) paves the way for zero-emission driving fun. The first plug-in hybrid model from MINI is powered by a three-cylinder petrol engine and an electric engine which together generate a combined system output of 165 kW/224 hp.

Electromobility in the MINI style: The new MINI Cooper SE.

 The MINI brand has now been the epitome of scintillating mobility in the urban traffic environment for the past 60 years. In future, the brand will incorporate local zero-emission driving in urban traffic with a unique emotional experience. The new MINI Cooper SE (combined power consumption: 0.0 l/100 km; combined electricity consumption: 16.8 – 14.8 kWh/100 km; combined CO₂ emissions: 0 g/km) will be manufactured in series production at the British plant in Oxford from November 2019. This is the brand’s first all-electric powered model and it is a genuine MINI through and through. The vehicle concept is based on the MINI 3 Door. The dimensions, design, available space and interior ambience of the new MINI Cooper SE are clearly derived from the conventionally powered vehicle. The expansion of the model range by an all-electric version was already reflected in the development of this vehicle.

Instead of a petrol or diesel engine, an electric motor is mounted under the bonnet of the new MINI Cooper SE. The spontaneous power development of the 135 kW/184 hp electric motor, the front-wheel drive typical of the brand and innovative Dynamic Stability Control with actuator-related wheel-slip limitation assist the new MINI Cooper SE in achieving the unmistakeable agility known as the go-kart feeling that is perceived here as a particularly intense experience. The motor’s model-specific lithium-ion battery permits a range of 235 to 270 kilometres. The high-voltage battery is configured low in the vehicle floor so that there are no restrictions on the volume of the baggage compartment compared with a conventionally powered MINI 3 Door.

6.   From the Original to the Original.
The MINI Design.

Innovativ, Innovative, unmistakable, stylish – and inspiring time and again. Just like the classic Mini, the MINI stands for unique design providing brand-new answers to the challenges of its time. Creating the classic Mini, constructor Alec Issigonis and his team had succeeded in re-defining the entire philosophy of the small and compact car in 1959. Developing the MINI, his successors, as it were, re-interpreted the concept of maximum interior space on minimum road surface in modern, up-to-date style.

The result, created almost four decades apart, was two cars of supreme character proudly presenting their unique qualities in a truly unmistakable manner. Both back then and today, thrilling driving characteristics and irresistible design create one complete unit as the sign of distinction of an entire brand. The starting point for the design of the classic Mini was a vision following clear targets: smaller than all models produced so far by British Motor Corporation, the new car was still to provide sufficient space for four occupants and their luggage. Clearly, therefore, Issigonis focused on economy of space as the fundamental consideration in the development process.

At the same time, he wished to offer an innovative answer to the small and compact cars already available on the market in Europe, following his principle that a good designer should never ever copy the competition.

A clear vision and the right concept: the foundation for the classic Mini.

To provide as much space as possible for the occupants on the car’s very small footprint, even the technical features and components of the classic Mini had to be moved together. The ideal concept making this possible from the start was of course the engine fitted at the front in conjunction with front-wheel drive. But that alone was not enough for Issigonis. For while there was enough space for a four-cylinder power unit beneath the short bonnet, this was only because Issigonis fitted the engine crosswise and placed the gearbox beneath the drive unit. Certainly, an innovative interpretation of the “form follows function” principle is still one of the decisive factors in the design of the MINI to this very day.

Issigonis set forth all these plans and configurations not in long documents and studies, but rather in a host of drawings and personal sketches. Indeed, he had already succeeded in compensating for his rather limited ambition for mathematics at school and university through his excellent drawings. And now these drawings became the characteristic trademark of this ingenious engineer and constructor.

With just a few strokes of his pencil he was able to create visions, illustrate solutions for complicated technical problems, and therefore develop greater power of conviction than even the most moving speaker in a detailed technical lecture. Issigonis’ almost contagious euphoria was also expressed by the fact that he often did his drawing on paper table-cloths or menu cards, because his notepad was already full.

One of the legends circulating around the classic Mini is the story of a design sketch done by Issigonis on the paper napkin of a hotel restaurant later used for the first “official” draft on the drawing board in Issigonis’ construction office. In the course of 1958 both the exterior and the interior of the Mini took on their final shape. Striking features later to become characteristic of the classic Mini were the body panel seams between the wings and the bodyshell facing to the outside.

The reason for this particular feature was quite simply money: welding seams facing to the outside were a lot cheaper in production. The second feature typical of cost-oriented production also clearly visible from outside was the door hinges on the outside of the doors themselves. And the driver who was not able to make do with the luggage compartment offering capacity of 195 litres or 6.8 cubic feet, was able to quite simply leave the boot lid open – since the lid was hinged at the bottom, it served conveniently as a “tray” even taking up bulky objects fastened more or less safely in position. Indeed, this was not even a secret tip, since high-gloss brochures presented this enlarged loading capacity in colourful pictures.

The interior naturally also followed the car’s minimalist philosophy: A simple cable served to open the doors and the usual dashboard in front of the driver and passenger was replaced in the classic Mini by a small shelf. Right in the middle was the centre instrument, the speedometer and mileage counter as well as the fuel gauge, with two toggle switches for the screen wipers and the lights right below.

Despite numerous detailed changes and modifications, the basic shape of the classic Mini remained unchanged for no less than 41 years. In the course of time this revolutionary small car became a classic in the history of the automobile, a timeless masterpiece chosen in 1995 by the readers of Autocar, the British car magazine, as the “Car of the Century”. Like its driving behaviour, the typical look of the classic Mini remained a perfect image of the car’s character over years and decades, ultimately providing the starting point for the design of the modern MINI.

Creating the MINI: brand-new, but with unmistakable roots.

Back in the mid-1990s, shortly after BMW had taken over Rover Group, the first plans were considered for a new version of this unique compact car. A study of the MINI Cooper was the presented at the 1997 Frankfurt Motor Show, making it quite clear from now on that this was not going to be merely a copy of the classic model, but rather a modern interpretation of the Mini concept so rich in tradition. Indeed, this concept car combined the classic values of the classic Mini with the demands made of a modern automobile on the threshold to the 21st century.

A spectacular sports car concept had already been presented at the beginning of the year on the occasion of the Monte Carlo Rally. Thirty years after the classic Mini had won the Monte Carlo Rally the last time, this two-seater, right-hand-drive mid-engined ACV 30 (Anniversary Concept Vehicle) study definitely hit the headlines not just on account of its truly powerful and muscular proportions. Rather, the study also made it quite clear how the design features so characteristic of the classic Mini – such as the hexagon radiator grille and the large round headlights – could be carried over into a modern vehicle concept.

So the question is obvious: What would the ideal small car look like when carrying forward the ideas and principles of Sir Alec Issigonis, that ingenious constructor, from the 1950s into the 21st century, with all the technical options and customer preferences of these modern times? Looking for an answer to this question was certainly a promising undertaking right from the start, particularly as neither the drive concept of the classic Mini nor its virtually unchanged look had lost any of their charm over a period of approximately four decades.

Precisely this is why the MINI Project Team run originally by Frank Stephenson and later by MINI Chief Design Gert Volker Hildebrand attached great significance to conveying not only design details, but also the fundamental idea from the early years of the classic Mini to these modern days of motoring. The MINI was also to be a unique car offering ample space for four with their luggage, featuring an economical drive concept, and boasting driving and handling qualities no other model in this segment was able to offer.

At the same time the development engineers naturally also considered the high standard of comfort now taken for granted as well as the most demanding safety requirements. The result, obviously, was once again a revolutionary new small car oriented in every respect to the needs of its times and at the same time developed and manufactured according to the quality standards of a leading premium brand.

Design features and design icons.

This harmony of the targets set by the development engineers and the fundamental values of the concept is reflected in a unique design authentically visualising the common character shared by the classic Mini and the MINI and borne out by a beautiful play on lines and joints, circles and ellipsoids.

With the car measuring 3.63 metres or 142.9" in length, the overall layout and proportions, including short overhangs front and rear expressing the agile handling of the MINI through its exterior, were all retained as a faithful rendition of the classic Mini. The classic subdivision of the car into three sections – the actual body, the window graphics surrounding the entire vehicle as a kind of band, and the roof seeming to hover in space – was taken up again in a modern rendition. The shoulder line extends from the headlights across the muscular shoulders all the way to the C-pillars, where the roof is closer to the body than upfront on the A-pillars. This creates side window graphics opening up to the front and clearly emphasising the forward-pushing motion and the sportiness of the car.

Features typical of the brand and already unmistakable on the classic Mini were also re-interpreted on the new model. As an example, a modern rendition of the hexagon radiator grille and the round headlights now no longer surrounded by the wings, but rather integrated in the engine compartment lid, help to give the MINI its typical face so characteristic of the brand.

The side direction indicator surrounds serving on the MINI to distinguish the individual model variants, are also acknowledged as genuine icons in design. In particular, the side indicators guide the eyes of the beholder to the joint on the engine compartment lid of the MINI sweeping back at an angle like the joint on the side panels of the classic Mini. The rear light clusters standing upright also serve once again as a powerful sign of distinction now featuring a sophisticated chrome frame on the MINI. Indeed, this is once again a clear reminiscence to the classic Mini which always boasted its chrome look, consistently rejecting the inundation of plastic in automobile design of the ’70 and ’80s.

Last but not least, the very concave, three-dimensional and powerful design of the rims again takes up and reflects the style of the classic Mini, even if the wheels are now larger, wider, and come on runflat tyres.

The interior of the MINI is likewise unmistakable in its design, the Centre Speedo in the middle of the dashboard bringing back a characteristic feature of the classic Mini and enhancing this look to create a truly unique design element. Up to 1968 the speedometer on the classic Mini was also a central instrument which, through its looks alone, provided decisive inspiration for designing the surrounds on the MINI’s control units and switches.

Further, unique highlights come from the round air vents and the elliptic main elements on the door linings reflecting the design language of “circular elements” so typical of the MINI and also to be admired on the exterior. More than ever before, the current fortes of the MINI come out on the design of the latest model generation introduced in the autumn of 2013. Again following the philosophy of “From the Original to the Original”, both the basic design and the unique details of the car were revised and upgraded in the second generation in a painstaking, evolutionary process.

The powerful stance of the car on its big and muscular wheels now emphasises the sporting character of the MINI even more convincingly. The Centre Speedo is even larger than before even, now framed by a lighting band, and offers space for the display of a navigation system, again providing those unmistakable highlights so typical of the brand. Like the classic Mini, the MINI, thanks to its harmonious and perfectly balanced overall concept, arouses a feeling of affection and almost love at very first sight. To a large extent this is attributable to the cleverly integrated codes of “human body archetype” design language: Through its proportions and friendly mimicry, the MINI arouses the protector’s instincts. The powerful shoulders of the car, in turn, exude a sense of safety and security, and the body itself is characterised through its softly flowing shapes.

New opportunities: the MINI Concept.

Through its design philosophy alone, the MINI allows up-to-date, ongoing development of all features so typical of the brand while retaining its own, unique character. This starting point also provides a wonderful opportunity to carry over the design language so typical of MINI to innovative vehicle concepts extending the range and wealth of the MINI model family. The idea to present MINI in a new context was demonstrated for the first time in a fascinating study in 2005, when the MINI Concept made its world debut at the Frankfurt Motor Show.

Presenting this unique study, MINI paved the way to a brand-new category of cars re-interpreting the classic shooting brake concept in modern style. The MINI Concept therefore took up traditional design philosophies already borne out in the 1960s in the guise of the Morris Mini-Traveller and the Austin Mini Countryman, applying these philosophies to modern-day requirements and therefore presenting new options in the body design and functionality of the MINI. Following the motto “Travel the World”, the MINI Concept was presented in a total of four renditions, each highlighting specific facets of the MINI brand and focusing on the place where the cars were being presented: In Frankfurt the emphasis was on elegance, at the 2005 Tokyo Motor Show the concept model highlighted the British origins of MINI. At the 2006 North American International Auto Show in Detroit the emphasis was on wintersport, and at the 2006 Geneva Motor Show the MINI Concept paid tribute to the legendary success of the brand in motorsport.

In all cases the concept car boasted a truly innovative door arrangement revolutionising the use of and access to the car’s interior: At the rear the designers introduced a Splitdoor configuration based on the classic door arrangement of the Morris Mini-Traveller and the Austin Mini Countryman. This two-piece rear door with each door element hinged far to the outside and opening outwards offered particularly generous access to the luggage compartment of the MINI Concept – a principle shortly thereafter presented for the first time in a production version of the MINI.

The MINI family grows: introduction of the MINI Clubman.

The 2007 Frankfurt Motor Show marked the world debut of the MINI Clubman which has been enriching the model family ever since. Compared directly with the MINI, the MINI Clubman offers 24 centimetres or 9.45" more body length and 8 centimetres or 3.15" longer wheelbase serving entirely to enhance legroom at the rear.

On the MINI Clubman the driver’s and front passenger’s doors are supplemented not just by the Splitdoor at the rear, but also by an additional opening on the right side of the car. This additional door on the right, the Clubdoor opening against the direction of travel like a coach door, offers passengers sitting on the rear seats of the MINI Clubman comfortable and convenient access to the rear passenger area. In its side view the MINI Clubman is characterised by a dynamic wedge shape created through the interplay of the shoulder line rising up slightly to the rear and the horizontal roofline.

Up the A-pillars, the MINI Clubman is identical to the “regular” MINI. It then gains its unique look through its longer wheelbase and longer roofline extending straight back to the steep rear end.

Yet a further special feature is the slight increase in the roof flanks extending on both sides from the A- all the way to the C-pillars along the entire length of the roof and referred to as the Dune Line. This gives the roofline a truly exciting, eye-catching “sweep” and raises the height of the car’s flank by approximately two centimetres. As a result, the proportions of the MINI Clubman are particularly smooth and well-balanced also from the side.

Like the classic Mini, the MINI is also available with contrasting colours on the roof – and indeed, this particular sign of distinction is of great significance on the MINI Clubman, where, apart from the roof, the C-pillars also come in the contrasting colour ordered by the customer to give the Splitdoor at the rear an additional optical effect. Ultimately this gives the car a very compact look at the rear and adds to its individual, unique appearance on the road.

MINI Convertible: consistently open, MINI all the way.

The open-air model of the brand is a genuine MINI but at the same time a truly unique character. The first new MINI Convertible was presented at the 2004 Geneva Motor Show three years after the closed MINI, but naturally with the same unmistakable design features. Apart from the soft roof combining the proportions typical of MINI when closed with a unique silhouette, the four-seater boasted a number of other features typical of a genuine Convertible. The waistline rising towards the end of the car, for example, was accentuated from the start by a chrome bar all round the vehicle, the steep windscreen was just as characteristic as the chrome-plated rollbar. And at the rear the boot lid opening downwards as well as the hinges at the outside offered further features reminiscent in their design of the classic Mini. The latest edition of the MINI Convertible experienced its first summer in 2016. 18 seconds suffice to combine the further enhanced driving fun in a MINI with the intense open-air feeling. This is facilitated in the new MINI by a fully-automated mechanism for opening the roof that is all-electric for the first time making it particularly low noise. There is now also a fully integrated rollbar.

Typically MINI – also in the premium compact segment.

Just as classical design features were transferred to a modern vehicle concept tailored to the requirements of the 21st century, the design so typical of the brand was also mapped onto the models of the premium compact segment. In 2010, the first MINI was presented with an exterior length of more than four metres, five doors and five seats. The MINI Countryman conquered new target groups across the world – with its unambiguous augmentation of versatility and the inimitable style of its design, making it a typical representative of the heritage British brand at first glance.

In the latest model generation, the MINI Clubman and the new edition of the MINI Countryman bring style typical of the brand into the premium compact segment. Reinterpreted and carefully enhanced, they also include typical MINI proportions, the characteristic three-way split between bodywork, window graphics and roof, the powerful stature underpinned by the wheels, and the unique details including the side scuttles, a large number of chrome elements, the hexagonal radiator grille and the large headlamps.

Dawn of a new era: The MINI Cooper SE.

As the first premium small car with all-electric drive, the new MINI Cooper SE also defines benchmarks for driving fun geared to the future in its design. It is based on the MINI 3 Door and differs from this with selective modifications and subtle differentiations from the conventionally powered models of the brand.

Powerful proportions, the horizontal vehicle structure, short overhangs and wheels positioned at the corners of the car characterise the appearance of the MINI Cooper SE. Precisely defined accents point to its future-proof drive system. The charging connection is positioned above the right-hand rear wheel and this is precisely where the tank nozzle is situated in the conventionally powered MINI 3 Door. An embossed MINI Electric Logo points to the difference in energy supply. Yellow versions of this logo also embellish the familiar side scuttles for the side indicators, the tailgate and the radiator grille. The central element of the vehicle’s front profile highlights the brand-typical hexagonal contour in the MINI Cooper SE, although it is shrouded owing to the low requirement of the electric motor for cooling air. A yellow trim bar on the grille and the wing-mirror caps finished in the same colour complete the model-specific design.

In the same way as the model-specific front grille, the essentially closed floorpan and the independent design of the rear apron contribute to the reduction of air resistance. The fact that the electrically powered MINI does not require an exhaust system, favours airflow in the floorpan and at the rear. An aerodynamically optimised surface is also highlighted by the optional 17-inch alloy wheels with an asymmetric design in the version MINI Electric Corona Spoke 2 Tone.

7.  The Revolutionary with the Drawing Pad.
Sir Alec Issigonis, the father of the classic mini.

He had already been successful with his own sports cars and he had been commissioned on a number of occasions to develop large saloons. But his favourite project, as Alec Issigonis made it quite clear, was the construction of a simple, extremely functional and very affordable small car. So when Issigonis, the Deputy Technical Director of the Austin Plant in Longbridge, was requested in late 1965 by Leonard Lord, the Chairman of British Motor Corporation (BMC), to develop a brand-new and truly innovative car, he was absolutely thrilled and knew exactly what he wanted.

The new car was to be smaller than all models built by BMC so far, but nevertheless offer sufficient space for four occupants and their luggage. A four-cylinder already built by the company was to provide the necessary power, while the driving characteristics and the all-round economy of the new small car were to set new standards. Considering this brief and the demanding requirements to be fulfilled, what Issigonis needed was no more and no less than an absolutely revolutionary new design – exactly the right job for him and his team.

Back then Alec Issigonis was 51 years old, a seasoned constructor and automotive engineer with an unconventional career and an exceptional approach to his work. At the time his contemporaries described him as an almost pedantic tinkerer and a passionate technician simply bursting with enthusiasm. Issigonis did not always do his designs on the drawing board in the construction office, but rather opted for paper napkins or the little drawing pad he always kept handy to present his ideas to his colleagues and staff members during lunch. Mathematics he regarded as the “enemy of every creative human being”, and with his wealth of ideas, his enthusiasm and his distaste for compromises he pushed his team forward to top performance time and again.

After just seven months: test drive in the prototype Mini.
Opting for front-wheel drive and the engine fitted crosswise at the front with the gearbox directly below, Issigonis right from the start created ideal conditions for excellent efficiency in the use of space. No less than 80 per cent of the space taken up by the Mini, what one might call the car’s “footprint” on the road, was exclusively for the passengers and their luggage. Overall length of the new car was 3.05 metres or 120.0", and the Mini might indeed have been even shorter. But Issigonis had exact ideas and intentions, which he presented to his team in a rather unusual manner: He had them cut through a model of the Mini right down the middle, then moving the two halves apart centimetre by centimetre. And when he finally cried out “stop!”, the Mini had reached its ideal length.

Just seven months after the official go-ahead, two prototypes of the new small car were ready to go. So Issigonis invited his boss Leonard Lord to a test drive he still recalled full of amusement years later: “We drove round the Plant, and I was really going like hell. I’m certain he was scared, but he was very impressed by the car’s roadholding. So when we stopped outside his office, he got out and simply said: ‘All right, build this car.’ ”

From this moment on the ongoing development of the Mini in becoming a genuine legend was unstoppable. And Issigonis had secured his position on the podium as one of the world’s most ingenious and influential automobile constructors. The master himself was a bit more reserved, making it quite clear that “I didn’t invent the Mini, I built it.”

Alec Issigonis: straight from a family thrilled by technology.

Alexander Arnold Constantine Issigonis was born in the Turkish town of Smyrna, today’s Izmir, as the son of a Briton of Greek origin and a mother from Bavaria, on 18 November 1906. He inherited his great interest in technology and machines from his father who, shortly after the turn of the century, ran a company for marine engine technology.

In 1922 the family was forced to flee to Malta when the Turkish state was established in very hectic turmoil. His father died on the island and his mother took him to England where, two years later, young Alec was finally able to drive his first car: a Weymann-bodied Singer in which he chauffeured his mother through Europe in 1925 in a “never-ending series of breakdowns”, as Issigonis recalled later. But it was precisely this unforgettable experience which, immediately upon returning back home, encouraged him to start a three-year course in mechanical engineering at Battersea Polytechnic in London.

Issigonis’ great talent for craftsmanship and his passion for designing and drawing new technical concepts proved barely sufficient at the time to set off his strong distaste of mathematical theory. So he just about managed his final exam, but did not qualify for ongoing studies at the college in Battersea. His obvious conclusion was to enter professional life as a technical draughtsman and salesman in a design office for automotive technology in London. Buying an Austin Seven from his first salary, he prepared the car for racing and entered his first event in March 1929. In the years to follow Issigonis developed his own monoposto in his spare time with design and construction features destined to later make him famous: the Lightweight Special was absolutely tiny, extremely light, but technically progressive – and successful. In 1934 Issigonis joined the design and construction team of Humber Ltd., the Coventry-based car maker, where he worked on the introduction of independent suspension. He proved so good at the job that Morris Motors recruited him themselves just two years later on account
of his skill in suspension development.

During the war Issigonis had no choice but to work on various military vehicles, which he nevertheless used as “guinea pigs” for technical innovations.

In 1941 Morris launched the Mosquito Project, a compact four-seater for the post-war era. And indeed, despite the most challenging conditions, Issigonis, reputed to be an all-out workaholic, and his the team had the first road-going prototype ready within three years. Precisely this model introduced as the Morris Minor in 1948 became the most successful car built by the brand in the post-war years.

When Morris and Austin Motor Company merged four years later to form British Motor Corporation, Issigonis no longer saw any perspectives for his creativity in future. So he started working for Alvis, with the intention to develop a luxury saloon. But with the project ultimately failing for financial reasons, BMC took Issigonis on again in 1955 as their Deputy Technical Director at the Austin Plant in Longbridge. Here Issigonis was to develop a number of new model series for the small, medium-sized and upmarket segments to secure the future of what was then Europe’s largest car maker. Since particularly the small car project was acknowledged as very urgent due to the Suez Crisis, the new model made its debut in 1959 as the Morris Mini-Minor and the Austin Seven. Large models only came later, with the four-door Morris 1100 midrange model entering the market three years later and the very spacious Austin 1800 in 1964.

Career and knighthood: honoured for his lifetime achievement.

The success of the classic Mini also gave worldwide fame to the car’s “father”. In 1961 Alec Issgonis, in his position as Technical Director, became a Board Member of Austin Motor Company, and two years later he was appointed to the Board of BMC. In 1967 he became a member of the Royal Society, the most renowned research society in Britain, and two years later the Queen knighted the father of the Mini. Sir Alec Issigonis retired in 1971, but remained an advisor to the company until 1987. One year later he died on 2 October, shortly before his 82nd birthday.

To this day this outstanding automotive engineer and constructor lives on in countless memories. And the market launch of the second generation of the Mini was indeed held exactly on 18 November 2006, the 100th birthday of the father of the classic Mini, in the honour of this great man.

8.   Made in England – then and now.
MINI Production between past And future.

The first Mini was an Austin Seven coming off the production line in Austin’s Longbridge Plant in Birmingham on 4 April 1959. The team of twins was subsequently completed five weeks later, the first Morris Mini-Minor leaving the Morris Plant in Oxford on 8 May. The two models were presented to the public together for the first time on 26 August 1959. Despite their different origin, the Austin Seven and the Morris Mini-Minor were virtually identical, the only distinctions on the outside being their radiator grilles, the wheel caps and body colours: The Austin Seven was available in Tartan Red, Speedwell Blue, and Farina Grey, the Morris Mini-Minor came in Cherry Red, Clipper Blue, and Old English White.

Production at the two plants continued for ten years with the model built in Longbridge bearing the name Austin Mini as of 1962. Plant Oxford, which had been building cars since 1913, built exactly 602, 817 units during this period, all of them the basic version of the four-seater. All other model variants ranging from the Mini Van through the Mini Pick-Up all the way to the Morris Mini-Traveller and Austin Seven Countryman were built in Longbridge. In 1969 all production activities were concentrated at the Longbridge Plant, with the model range being streamlined and Mini becoming the brand name for this revolutionary compact car. So the days of the twin brothers (or sisters?) were over once and for all.

A million cars in six years: the MINI repeats the rapid start of the classic Mini.

With the brand being re-positioned in 2001 under the guidance of the
BMW Group and production of the modern MINI starting as planned, it was only obvious that MINI had to move back to Oxford, the plant so rich in tradition thus once again becoming the starting point for a genuine revolution in the small car market. And like the classic Mini, the MINI made a remarkable start into the market exceeding all expectations: within just six years, Plant Oxford built no less than a million units of the MINI. This was indeed just as long as the classic Mini had taken to exceed the one-million mark, but back then production was still at two plants.

After 41 years and a production volume of more than 5.3 million units, the last classic Mini left Plant Longbridge on 4 October 2000. Since the decision to build the modern MINI in Oxford had already been taken half a year before, only nine months remained from then on to the start of MINI pre-production and just 13 months to the start of actual series production. Clearly, therefore, the roughly 2,500 employees in Oxford at the time and their colleagues from BMW Plant Regensburg supporting the modernisation process faced a great challenge and a truly tight timetable in making this new start into the market.

MINI production in Oxford according to the strict quality standards of the BMW Group.

The BMW Group had already invested some £ 280 million in the Rover Plant in Oxford back in 1996/1997, thoroughly modernising the Bodyshop and Final Assembly. Another project also completed back then was a state-of-the-art Paintshop, at the time the second-largest construction project in Great Britain following the Millennium Dome. And now this was followed by further investments amounting to some £ 230 million serving to modernise and re-structure the plant.

All this made Oxford one of the most modern car production plants in the world, boasting cutting-edge technology specifically for the production of the MINI. No less than 229 production robots were installed at the time to build the body-in-white, with a laser measuring system serving to check the body of the MINI down to a precision of no less than 0.05 millimetres. The Paintshop was likewise custom-built for the requirements of MINI production, not only allowing very precise and environmentally friendly application of the paint, but also providing the contrasting paint finish on the roof so typical of the MINI Cooper.

Oxford also became the first European car production plant to make exclusive use of electrical tools in final assembly, while the KISS (Core Production Integrating Management System) serves to fully automate communication in the production process by using the most advanced information technology. In this process the complete production of each individual model is electronically documented from the body-in-white all the way to final assembly, again ensuring that every MINI complies with the supreme quality standards of the BMW Group.

Team work for premium quality: The MINI Production Triangle.
When production of the new edition of the MINI was launched in autumn of 2006, the production facilities in Oxford (Bodyshop, Paintshop and Assembly), Swindon (Pressings) and Hams Hall (Engine Production) were integrated in the MINI Production Triangle for the first time. Body panels have been produced in Swindon, some 70 kilometres west of Oxford, since 1954. Today, pre-assembled body components such as lids and doors for the MINI Bodyshop are manufactured at Plant Oxford. Since 2001, the plant at Hams Hall near Birmingham has been the BMW Group’s Competence Centre for the production of four-cylinder petrol engines with a capacity of up to 2.0 litres. The plant delivers petrol engines directly to Oxford – just in time and just in sequence, that is at exactly the right time and in the right sequence for final assembly.

After 60 years: Ten million MINIs produced.

Capacity that started in 2001 as 300 vehicles manufactured each day has now increased to production output of around 1 000 units per day. Every 67 seconds, a workforce of 4 500 employees manufactures a MINI – each one of them is an ambassador for its idea, its country and its zest for life. In 2019, 60 years of the brand’s existence was celebrated in Oxford alongside a landmark production anniversary. The ten millionth vehicle of the brand rolled off the assembly line at the traditional site with an illustrious heritage: a MINI 3 Door from the 60 Years Edition.

Since 2000, the BMW Group has invested more than two billion pounds sterling in its production facilities in the United Kingdom. Recently, final assembly was expanded at the MINI Plant Oxford and a new paintshop was built. The latest investments have been channelled into the MINI Cooper SE. From November 2019, the first all-electric powered model manufactured by the brand will be produced at the MINI Plant Oxford.

Global growth strategy: Expansion of production capacities.

The models MINI 3 Door, MINI 5 Door and MINI Clubman are currently being produced at the MINI Plant Oxford. In order to take account of the continuous increase in demand, the BMW Group reached a decision in 2014 on contracted-out production of MINI models at the contract producer VDL Nedcar based in Born, Netherlands. MINI is therefore the only automaker to have series vehicles produced under contract manufacture in the Netherlands. The BMW Group benefits from the logistically advantageous location of the VDL Nedcar plant in the Born and its proximity to the British production triangle with locations in Oxford, Swindon and Hams Hall. The MINI Convertible and MINI Countryman models currently roll off the assembly line in Born.

In addition, the BMW Group and Chinese automobile manufacturer Great Wall concluded a joint-venture agreement in 2018. This covers a number of areas including the production of all-electric powered MINI vehicles for the Chinese market. A joint manufacturing facility is also scheduled for construction in the Chinese province of Jiangsu.

9.   Individualists united!
MINI fans are networked worldwide.

An active and truly versatile fan community all around the classic Mini was already established in the United Kingdom Great Britain, the home country of the classic Mini, way back in the 1960s. Right from the start, fans expressed their common interest in the car and the brand by exchanging knowledge and experience all about the Mini and its technical features. Due to the charming character of this small compact car, owners of a classic Mini strongly identified right from the start with both their car and the brand, sharing this enthusiasm in joint drive-aways and regular Mini meetings, with clubs originally organised on a local basis spreading wider and wider to bring together large regions.

A dynamic club scene also developed quite early on in Germany, gaining additional momentum through the re-launch of the brand and the introduction of the MINI. In the meantime, thousands of members are organised throughout Germany in more than 100 classic Mini communities and more than 50 MINI Clubs. Through their wide range of activities, these enthusiasts act as authentic ambassadors of the brand and competent partners for new fans of both the classic Mini and the MINI. Furthermore, MINI enthusiasts joined together to share activities in lots of other countries. The international MINI Community is a phenomenon without parallel in the world of the automobile. MINI owners are individualists and this is reflected in the styling and equipment of their vehicles geared to personal style. At the same time, they have much in common and this is expressed in exceptionally communicative engagement with each other and in enthusiasm for technology, motor sport, lifestyle and design.

MINI enthusiasts come together – online and in the street.

The Community became increasingly international with the general spread of modern means of communication. Upon the introduction of the MINI into the market in 2001, the brand was positioned with the same standard philosophy and spirit for the first time worldwide in all relevant markets. Above all, use of the internet had enhanced the options to interact across national borders and continents. Members of national MINI online communities foster contact with similar clubs throughout the world on the World Wide Web.

As in the past, real-life meetings which, thanks to the use of many communication channels and the support of MINI have taken on impressive dimensions, are naturally still among the highlights of all activities. In 2005, for example, MINI Germany, together with the national classic Mini and MINI Clubs, organised the first national meeting in Germany for fans of the brand. Back then more than 2,500 participants travelled to the National Meeting, heading for the Loreley Plateau on the River Rhine, where they enjoyed a highly entertaining programme with MINI Driver Training, a Design Workshop, meetings with Mike Cooper and rally legend Rauno Aaltonen, as well as the presentation of new versions of the MINI. A second meeting at the Hildesheim Aerodrome in 2008 proved even more successful, at least in terms of participation, with twice as many MINI enthusiasts from all over Germany attending the event.

The national and international activities in the British club scene are even more spectacular. In 1999, for example, more than 50,000 visitors attended the International Meeting in Goodwood celebrating the 40th birthday of the brand. In 2007 269 cars driving through Blackpool formed the longest MINI convoy the world has ever seen. Indeed, this unique parade was promptly entered in the Guinness Book of Records, breaking the former record set up by the MINI Club in Vancouver, Canada, when 195 cars had formed a similar convoy. The brand’s 50th birthday was celebrated at the MINI United Festival on the Formula 1 race track at Silverstone in Britain in 2009. Tens of thousands of fans enjoyed a varied mix somewhere between a lifestyle party and music festival, show programme and motor-sport action.

International Mini Meeting: Meeting point for fans of the British original for more than 40 years.

As a supplement to the market-specific activities in a large number of countries, the International Mini Meeting (IMM) has been held for the past 41 years. The IMM was launched on an initiative by German fans of the classic Mini. It was held for the first time in 1978 and since then it has developed into the world’s biggest annual event for the owners and friends of the classic Mini. Meanwhile, Mini Clubs in various European countries have taken on the role of host. At intervals of five years, the British homeland of the classic Mini and the MINI is the showplace for the IMM.

The focus of attention is always enthusiasm for the classic Mini and its exceptional history since 1959. The event is one of the highlights in the calendar of the international Mini Club scene. The participants undertake journeys over hundreds or even thousands of kilometres in order to present their lovingly maintained classic Mini or individually styled MINI to other enthusiasts, and to enjoy the togetherness experience of an exceptionally active community.

Happy invasion: MINI Takes The States.

Since 2006, MINI has been conquering the USA every two years. The rally MINI Takes The States is a happy invasion by thousands of MINI fans with their vehicles. They take part in a fun-loving and exciting tour over some 4 000 kilometres across the United States with lots of stops at famous sights and in major cities where MINI drivers present their vehicles, meet up at informal get-togethers and the massive convoy of varied classic Minis and MINIs continues to grow. The journey takes drivers along carefully selected routes and through some beautiful scenic countryside.

Apart from pure driving fun and the community event, the rally is also all about social engagement. A substantial portion of the starting fee is transferred to the aid organisation Feeding America, which provides meals free of charge for needy Americans. At the MINI Takes The States rally, which travelled from Portland in the far North West and Orlando in the South East to the meeting point at
Keystone / Colorado in the Rocky Mountains during the summer of 2018, donations for around 1.1 million meals were collected. The next MINI Takes The States Event will be held in 2020.

10. The car for all classes with
the qualities of a star.
MINI as a member of society.

Alec Issigonis saw the Mini from the start as a car for everybody – for all kinds of drivers and all social classes. He therefore sought, through the car he had created, to solve the everyday problems of individual mobility. With this in mind, the compact and economical Mini was exactly the right answer for increasingly dense traffic in the inner city and for the concerns at the time about the reduction of oil supplies following the Suez Crisis.

But soon it became clear that the Mini was much, much more. Its concept alone was so convincing that the car was seen and acknowledged as a trendsetter. Its sporting qualities made the Mini a genuine winner, its charming design made it incredibly popular throughout the population. So suddenly the Mini had become
a genuine cult, its innovative and non-conformist character perfectly reflecting the spirit of the 1960s, at a time when progressive concepts, the thrill of adventure, and even a certain lack of respect versus conventional values dominated the world. This was a car quite different from others but nevertheless offering more and providing even more fun – exactly the right car at the right time. Very quickly, therefore, fashion creators, musicians and other artists were captivated by the unique style of the Mini, stars discovering the qualities of the car and the world recognising the qualities of the Mini as a star itself.

Launched in 2001, the new MINI, a truly unique car just as popular and charming right from the beginning, quickly established a large, and, in particular, widespread fan community. All over the world, numerous celebrities now enjoy the agile driving pleasure offered by this modern and nimble performer. No surprise, therefore, that the MINI has already starred as the “leading car” in many Hollywood films. And it is also no surprise that the MINI is to be found in the private fleets of many famous actors, musicians, fashion designers and other stars in show business, society and sport.

Supported by the Queen herself.

The classic Mini quickly gained the reputation of a car for everybody on all levels of society. While Issigonis still regarded practical and economically-minded families seeking sensible mobility at low cost as his target group, he was also aiming at all levels of society as potential drivers of the Mini. Lord Snowdon, a good friend of Alec Issigonis, deserves the honour to have introduced the classic Mini into the society in London. One of the first owners of this small classic and completely thrilled by the car’s compact dimensions and excellent handling, Lord Snowdon soon became a common sight driving speedily through the British capital. As the husband of Princess Margaret, he obviously used his muscle, making sure that in 1960 Issigonis had the opportunity to present his small car to nobody else but his sister-in-law, Queen Elizabeth herself. So when the Queen took her seat next to Issigonis in the Mini, enjoying a lap through the big park of Windsor Castle, the classic Mini had really made a Royal breakthrough.

In the years to come the classic Mini became a genuine scene car particularly in Great Britain, gaining growing popularity throughout all levels of society, in all age groups, and with all nationalities. Time and again, prominent artists gave further momentum to the great reputation of this small performer. Fashion designers Paul Smith and Mary Quant discovered their love for the Mini, stars in the pop and rock scene such as The Beatles, Eric Clapton and David Bowie expressed a clear pledge to this small athlete from Britain.

Trends destined to soon influence not only the fashion, art or music scene worldwide, but also the world of politics and society, came out in full power from Swinging London in the 1960s. Paul Smith, who, among other achievements, became Britain’s most famous designer of men’s fashion by combining classic designs with modern, in many cases very bright and almost screaming colours, even created a limited Special Edition of the Mini in the 1990s. A unique, one-off Mini boasting paintwork created by Smith in his typical multi-colour stripe livery became at least as popular as this special series, even though it was built only once.

Mary Quant, the style icon of British women’s fashion and the inventor of the mini-skirt, was also inspired by the classic Mini. Shortly after she received her driver’s licence, she ordered a black Mini and later created her own Special Edition characterised by features such as the seat upholstery in black-and-white stripes. And she was just as thrilled by the new MINI: “A really fashionable, happy and smiling car”.

“Keep on Running!” – the Mini and rock’n’roll.

The British music scene in the 1960s had the same broad impact as the British world of fashion, musicians from Britain presenting that unique and unmistakable British style in truly revolutionary songs. And with the Mini offering very similar style and character, the stars were obviously thrilled by the new car. So bands like The Beatles, The Who or The Spencer Davis Group as ambassadors of a new British culture gaining growing popularity the world over also helped to promote the Mini and its unique image.

The legends and stories all about the Mini and its role as a means of transport for the stars remain fascinating to this very day. In 1964, for example, John Lennon ordered a Mini although at the time he did not even have a driver’s licence. His colleague George Harrison lent his Mini to Eric Clapton in 1967 and only got it back three years later. And the story about Spencer Davis is that he wrote the biggest hit his band ever had while driving through the night in the rainy Scottish Highlands on an almost empty tank. That was when, looking at the fuel gauge, only one thought went through his mind: “Keep on Running!”

In 1966, the Beach Boys from California in the US took their surfer sound on an international tour and posed in front of a Mini Moke in the United Kingdom. The picture of the Californian musicians and the beach buggy emblazoned with the name of the band went all over the world. At around the same time, American band The Monkees reached the peak of its popularity. A photo from this era shows guitarist and singer Michael Nesmith together with his wife Phyllis looking out through the folding roof of a Mini into the camera directed towards the couple from above.

Roll the film: the classic Mini takes care of the “Italian Job” and is later followed by the MINI.

Nobody knows how often the classic Mini served in films and television as a means of transport or as the star in the background. It is to be admired, at any rate, in the 1966 cult classic “Blow Up” and of course in countless TV and cinema appearances by comedian Rowan Atkinson better known as Mr Bean. A Mini Moke even starred in the James Bond thriller “Live and Let Die”. In 1973, Roger Moore embarked on a wild car chase in the beach buggy during his first appearance as agent 007. The classic Mini is also one of the very few British small cars ever to play a leading role in the cinema, for example in the 1969 classic “The Italian Job” starring Michael Caine. The whole film virtually revolves around only one subject, a wild pursuit through Torino with three Mini Coopers. No surprise, therefore, that immediately after the film had premiered Rover launched a special series of classic Minis finished like the film stars themselves and proudly bearing the title of the film. “The Italian Job” came back to the silver screen no less than 34 years later, this time starring Charlize Theron and Mark Wahlberg in the new version from Hollywood, presenting the story of a spectacular gold robbery in even more powerful and dramatic style. When “casting” the four-wheeled stars in the film the producer’s and director’s choice – obviously! – was to go for the new MINI Cooper S now able to present its agility and sporting performance not only on the streets of Los Angeles, but even below the streets of the city.

A year earlier the MINI Cooper had already shown its qualities as the ideal car for wild pursuits in the agents’ comedy “Goldmember”. In choosing the stars for his production, script writer and leading actor Mike Myers had picked not only an unusual line-up of Hollywood stars – ranging from Steven Spielberg to Tom Cruise, Michael Caine, Robert Wagner, Gwyneth Paltrow, Kevin Spacey, John Travolta and all the way to Beyoncé Knowles and Ozzy Osborne – but also six MINI Coopers in Union Jack livery. In the meantime, the MINI Convertible has also made its way to Hollywood, winning over the hearts of movie-goers once and for all in the year 2007. This was in the comedy “The Heartbreak Kid”, in which Malin Akerman and Ben Stiller went on their honeymoon journey in a MINI Convertible. Obviously, on the way this open four-seater became the scene for all kinds of wonderful debates and amusing stories involving the newly-wed on their trip together. A Hollywood career is also being pursued by the latest MINI generation. Four MINI Cooper S 3 Door models appeared in the science fiction comedy “PIXELS” driven by the main protagonists Adam Sandler, Peter Dinklage, Denis Akiyama and Josh Gad, with the aim of protecting the world against invaders from outer space in the form of video-game characters.

11. Small car, great show.
MINI Marketing.

The MINI always hits the headlines wherever it appears – even before a new model is introduced into the market. Innovative marketing campaigns always good for a surprise and generating great appeal present both the MINI brand and the individual models with their full impact.

MINI marketing uses an exceptionally wide range of communication channels to establish close contacts with potential target groups. Supplementing classic activities in print media, on the radio and television, MINI’s marketing experts developed innovative online activities right from the start tailored precisely to the modern, trend-minded and technology-oriented user of the world wide web and taking the options of interactive communication with the public into account. This approach empowers MINI to continuously generate new momentum in automobile construction and in the world of marketing.

The classic Mini – the “Most Exciting Car in the World”.

Innovative, self-confident, charming: right from the start the classic Mini clearly presented its exceptional character not only on the road, but also in a close dialogue with the public. From the early years classic marketing concepts were used consistently to present the special features of this revolutionary small car in truly convincing style. With a twinkle in the eye, even the very first sales brochures emphasised that the whole world had been waiting for the “Incredible Austin Seven”, the letter “v” in “Seven” being replaced by the number “7”. And the Austin’s sister model, the Morris Mini-Minor, was presented just as proudly as the “Most Exciting Car in the World”.

The Mini marketing experts also kept a close eye on the worldwide success of television, carefully using this new media also for the Mini. Special TV commercials were therefore produced for various purposes in the market, in all cases emphasising selected facets of the Mini’s character and naturally considering the cultural context of the local public. Whether as the perfect solution for congested traffic in downtown Paris or as the ideal means of transport to the beach in Australia – the Mini was always presented as the right car at the right place. Even in a cartoon it proudly presented its superiority, full of humour and again with that famous tongue-in-cheek style.

Making a new start with innovative ideas.

The re-launch of the brand in 2001 also marked a new beginning in marketing carefully prepared in parallel to the development of the car as such. The main challenge was to establish MINI as the first premium brand in the small car segment, with MINI to be positioned worldwide as a unique and fully independent brand in its own right – a brand revolving around the concept of enthusiasm and thrilling lifestyle.

These principles of brand management remain unchanged to this day, with the MINI characterised by its outstanding product substance and progressive technology, emotional design and agile driving behaviour as well as almost unlimited options in customising the car. A further significant point is finding the right balance of continuity of a brand now going back 60 years and its innovative capacities. Introducing the MINI, customers the world over for the first time had the opportunity to experience premium qualities in a small car. These outstanding qualities and features are indeed to be found in every model made by the brand, at the same time distinguishing MINI clearly from the competition. The same applies to the brand’s appearance in public, where all marketing tools follow a unique, consistently recognisable style. Graphic elements, colours, the language of pictures and the MINI concept conveyed in words and pictures are clearly defined. MINI is refreshingly different. Through its openness and self-confidence, the brand gains great acceptance, through its appearance it arouses curiosity
and appeal.

To arouse the attention of the target group in mind right from the start prior to the market launch of the MINI, the responsible marketing experts have been taking a new approach in communication from the beginning. The magazine “MINI international”, for example, regularly portrays selected cities around the globe, focusing on their particularly creative inhabitants. Apart from classic communication, other innovative forms of communication such as “guerrilla marketing” have always been implemented right from the start. In 2000, MINI
was the first car brand to use the internet not only as an information source, but also as a positioning medium.

Always good for a surprise: Creative campaigns with powerful impact.

In 2013, the brand continued the tradition of unconventional and humorous promotions in a broad range of communication channels with the campaign to promote the market launch of the new MINI. The launch campaign kicks off centred around elaborately produced TV commercials. Tongue-in-cheek stories showcase the unique driving fun offered by the brand as well as the powerful emotional bond established between drivers and their MINI. A familiar co-star with the fans of the brand will appear alongside the brand new MINI: the English Bulldog Spike. Individual lifestyle, enthusiasm for driving fun, innovative technology and a sense of quirkiness are highlighted in the TV commercial, which is shot with various endings. On his first trip in the new MINI, bulldog Spike gets to know and appreciate all the main strengths of the newest member of the British small car family.

The MINI Design Team also created a sensation with some exceptional happenings at Milan’s Salone del Mobile in 2013. Das MINI Design Team staged the MINI Paceman as a dynamic sculpture. The MINI KAPOOOW! installation was conceived in two parts in which the MINI Paceman broke through spatial boundaries and experienced a transformation of materials and forms. Athletic agility empowered the MINI Paceman to make the leap into a universe where colours and materials undergo transformation and open up unimaginable experiential spaces. The first phase showed the rear end of the MINI Paceman as a highly dynamic sculpture. It was presented as a chrome-plated authentic vehicle and then began to undergo metamorphosis. The individual parts of the vehicle appeared to fly apart. In the second phase, the MINI Paceman broke through a boundary in the middle of the space. In this new dimension, the vehicle changed its original form and the front end became an idea made of paper. The material of paper was presented as a metaphor for “prototyping” in the creative process.

Powered by a sustainable drivetrain through North, Central and South America: With the MINI Cooper S E Countryman ALL4 on the Panamericana.

The Panamericana is one of the last big automobile adventures. In 2018, three models of the MINI Cooper S E Countryman ALL4$ with plug-in hybrid drives took on an intercontinental road trip along the world’s longest north-south road route in order to prove just how tough sustainability can be. The journey along the historic dream route – 17 000 kilometres from Dallas in the US State of Texas to Tierra del Fuego, Argentina – took them through different climate zones, across dense jungle and over challenging high-altitude mountain passes. Along with well-built highways, the three plug-in-hybrid models also had to contend with parts of the route network comprising dirt tracks and narrow mountain passes.

In 2018, the spectacular feat showcased MINI and the qualities of the electric power unit in those countries where awareness of sustainable mobility is only coming slowly to the fore. At the same time, these countries are being particularly affected by the consequences of climate change.

12. Inspiring Character.
MINI lifestyle and special editions.

Creating something very special on the basis of a car already very special – this is the hallmark of the special editions, limited editions and one-off showpieces built time and again in the last sixty years first on the basis of the classic Mini and then on the basis of the new MINI. This is not surprising, considering that this unique small car has fascinated and inspired artists in all disciplines time and again, fashion designers and painters as well as actors and musicians showing their creativity in designing and creating very special versions of the brand.

No other car has become the object of art and fashion as often and in the same diversity as the classic Mini and the MINI. Indeed, specialists discovered the potential of the classic Mini very early on, adorning the car both outside and inside with exclusive special features tailored to individual customer requests.
On behalf of affluent and prominent customers, they therefore created spectacular special models enhancing the cult status of the Mini to an even higher level.

Mini in noble style: the Wickerwork Look.

British actor Peter Sellers was one of the first celebrities thrilled by the Mini and seeking to live out their sense for exclusive style. So giving the originally rather spartan small car particular sophisticated features within the interior and finishing the body in wickerwork design, Sellers promptly started a new trend. Indeed, this design later thrilled Rainier of Monaco to such an extent that he also had a classic Mini built in wickerwork trim as his own very special toy.

Other special versions of the classic Mini likewise remained unique, one-off models being built for many years to the individual taste of their future owners. In fact, it was only in the 1970s that Mini had the idea to offer Special Editions straight from the factory in response to frequent requests for a truly exclusive model. The first car of this kind, the Mini Limited Edition 1000, immediately proved a success in 1976. On its 25th birthday in 1984, the Mini for the first time appeared as an Anniversary Model, with further Anniversary Models then following every five years until production of the classic Mini finally ceased in
the year 2000.

Silver and gold on the car’s 40th birthday.

In the last few years of its production life, the classic Mini again attracted great attention on the part of creative artists. In 1997, for example, British fashion designer Paul Smith created a one-off model boasting unmistakable stripe livery.

A year later Smith designed a Special Edition Mini standing out both through its brilliant blue paintwork and straightforward elegance within the interior.

Celebrating its 40th birthday, the Mini became the subject of passion among an illustrious group of artists, each giving this forever-young small performer their very own, truly unique design look. Super-model Kate Moss, for example, who had already been driving a classic Mini in London for a long time, opted for a cobweb motif, while pop icon Davie Bowie had a Mini manufactured all in chrome and
with reflecting glass surfaces. On the road, however, Bowie decided to stick to his regular production model he had bought only recently: “When it comes to parking the Mini is like a sandwich when you feel hungry – it is a perfectly designed classic”. Actor Michael Caine, to quote another example, gave his black Mini a
gold bar look alluding to the successful film “The Italian Job” in which Caine was involved in three Mini Coopers used to transport gold in one of the most spectacular pursuits in the history of the cinema.

A hit right from the start: the new MINI inspires pop musicians.

After the re-launch of the brand, the MINI again attracted the attention of fashion designers and many other artists almost over night. Celebrating the market launch of the MINI, the musicians of Jamiroquai created a one-off showpiece of the new MINI, Jay Kay, the group’s singer and a thrilled fan of stylish cars, adorning the MINI, among other features, with the group’s logo on its doors and bonnet as well as the name “Jamiromini”.

In one of her music videos, Madonna had a MINI Cooper converted for offroad use, the car giving up its doors but instead receiving offroad tyres and camouflage paintwork. Highlighting the start of sales of the first-generation MINI Convertible in 2004, designers at Bisazza, the Italian lifestyle label, had the idea to present this open four-seater in a dress made of tiny mosaic stones. Indeed, no less than three MINI Cooper S Convertibles as well as two fixed-roof models received this magnificent look in individual style and colours, with more than 30,000 glass stones used on each car.

MINI, fashion, and charity: showing social commitment at the Life Ball.

Joining forces with renowned artists, MINI has been committed for twelve years to the largest charity event in Europe, the Life Ball held annually in Vienna and generating revenues for national and international aids care projects. The event thus serves to support projects committed to enlightenment, medical research, and the treatment of HIV patients. Contributing to these projects, every year MINI has presented a special one-off model from the current portfolio finished in unique style by fashion designers.

The succession of Life Ball cars started just a few months after the official market launch of the new MINI with a car covered entirely by red fabric. A year later a MINI One proudly bearing the autographs of numerous celebrities made its appearance at the Life Ball. Since 2003, major fashion designers have given the MINI their special touch. The first of these designers was Angelo Missoni adorning a MINI Cooper with countless flower motifs. In 2004 Gianfranco Ferré gave a red MINI Convertible a truly impressive crocodile look, with a MINI Cooper Convertible in Donatella Versace’s exclusive blossom look following in 2005, its interior also highlighting that typical Versace style, with gold-coloured seams on the black leather seats and Swarovski crystals on the gearshift lever.

In 2006 another MINI Cooper Convertible made its appearance on stage at the Life Ball Gala in Vienna, this time in the trendy jeans look of the Diesel fashion label. And the 2008 Life Ball MINI, finally, proudly came in the provocative pin-up look of lingerie label Agent Provocateur. In 2013, Roberto and Eva Cavalli unveiled the Life Ball MINI 2013 refined by fashion designer Cavalli. Since 2002 the cars provided by MINI have been auctioned after the Life Ball Gala, with proceeds going to aids projects.

Architectural solutions for urban worlds of living: MINI defines life in the city.

“Creative Use of Space” lies at the core of the MINI brand. As early as 1959, the classic Mini offered an ingenious solution for one of the most pressing problems of that era – urban mobility at an affordable price. The solution was a vehicle that made the most of its potential and provided maximum driving fun on a minimal traffic footprint. The classic Mini demonstrated that even a small car can be exceptionally exciting and it went on to influence urban mobility for generations to come. Today, one of the biggest challenges in major cities is finding attractive and affordable living space. Once again, the solution here is: “Creative Use of Space”. Since 2016, the brand has used its initiative MINI LIVING to demonstrate how this principle can be transferred to urban living space. MINI LIVING adopts
a creative approach to the challenge in large cities – and presents architectural solutions for urban living worlds of the future.

MINI has joined forces with Chinese property developer NOVA Property Investment Co. to create the world’s first MINI LIVING building in Shanghai. The project is based on an innovative co-living concept. MINI is creating a vibrant urban neighbourhood out of a group of six buildings right at the centre of the city. This was previously a disused industrial complex in an upcoming part of the city’s famous Jing’An district. An urban hotspot is rising out of a former paint factory with lots of space for working, networking and living. The project is developing apartments of different sizes for singles, flat shares or families to rent on a short, medium or long-term basis. Anything that does not fit into the apartments themselves, whether this relates to activities or facilities, can take place or be accommodated in the community spaces. Generous lobbies, exhibition areas and a food court are an invitation to linger and spend time relaxing. The package is completed by gardens, play areas, shops and restaurants that will also be accessible to the general public. The idea of MINI LIVING is that sharers will get more out of life – to the advantage of the residents and the entire city. Digital booking of services complements the package. For example, the residents can make restaurant reservations, order food, or call up room cleaning and service, and book vehicles for shared use. MINI LIVING is demonstrating an intelligent approach to space and is also developing new opportunities for individual and at the same time communal life in the city.

13. A Question of Style.
THE MINI Lifestyle collection.

Driving fun in the MINI is fascinating. But the unique feeling so typical of the MINI goes much, much further. And to express his or her passion for unmistakable style also off the road, the genuine enthusiast will find lots of options in the MINI Lifestyle Collection. This unique Collection comprises fashion, jewellery, accessories and lots of lifestyle products which make it easier not only for the MINI driver to clearly express his or her individual style. Technology, innovation, fun and quality are the primary features offered by the MINI Lifestyle Collection. And like the MINI model range, the MINI Lifestyle Collection is constantly growing and becoming increasingly versatile. New models and new lifestyle products, therefore, enable the connoisseur to enjoy the typical feeling of MINI in a growing number of situations.

On its route in becoming an international best seller in all classes and on all levels of society, the classic Mini in its day already inspired the world of fashion time and again. Renowned designers created individual, one-off models with exceptional body paintwork and interior features. In the 1970s the Mini finally proceeded from the garage to the houses of its fans everywhere – as a miniature model for the children’s room or as a collector’s item for the display cabinet.

Introducing the MINI, the Company also decided to start the unique MINI Lifestyle Collection. And from the beginning, this exclusive line-up of outstanding products was characterised by stylish, cosmopolitan and highly appealing as well as truly surprising details. The MINI Lifestyle Collection takes up the latest exciting trends time and again, continuing and enhancing these trends in the typical style of the brand.

MINI all the way: imaginative, versatile, unmistakable.

In their drafts for the MINI Lifestyle Collection, the most outstanding designers focus not only on the latest fashion trends, but also on the design language and lines of the various MINI models. Indeed, the cars also set the foundation for the various products through their colours and materials, helping to create a product portfolio typical of the brand and truly versatile in every respect, and constantly introducing new ideas to remain absolutely unique. Yet a further highlight in
the current range is the John Cooper Works Collection comprising both fashion products and accessories as an expression of the brand’s sporting spirit also beyond the race track.

The MINI Lifestyle Collection: starring at fashion events and on the cinema screen.

The MINI Lifestyle Collection has already become a highlight in the fashion scene and is to be admired regularly at the most outstanding fashion events. One of these events is the renowned BREAD & BUTTER fashion show in Barcelona, where the MINI Lifestyle Collection has already been presented on various occasions. Other, comparable events likewise provide the ideal setting time and again for the MINI brand. Like the MINI itself, the products in the MINI Lifestyle Collection have also made it to the cinema screen, with numerous performances in many productions. The MINI Cuckoo Clock and the MINI Baby Racer, for example, played important roles in the Disney production Lily the Witch – the Dragon and the Magical Book. Together with the leading female star Alina Freund, the animated dragon Hector showed his great interest in the MINI Lifestyle Collection in this cinema production of the famous children’s book. In particular he loved the MINI Baby Racer that enabled him to get around in fast and furious style.

MINI Feeling everywhere – the current MINI Lifestyle Collection.

A clearly defined language of form, inimitable design and high-quality materials are the hallmark of the current MINI Lifestyle Collection 2018–2020. It offers a diverse selection of products that make the complex everyday routine simpler, more enriched or enhanced, and they embody the essence of the MINI brand – even beyond the vehicles themselves. The collection includes more than 100 items and encompasses clothing through accessories, bags and luggage to articles for children and mobility products.

The visual profile of the MINI Lifestyle Collection 2018-2020 features two new impressive accent colours “Island” and “Coral”. The contemporary shade of blue “Island” melds with the exterior colour of “Island Blue” from the current MINI Countryman. The bright shade of red “Coral” provides the ideal hue to complement this livery and defines a fresh accent. The two accent colours are a perfect foil in interplay with the basic colours of Black, White and Grey.

The product selection of the current MINI Lifestyle Collection ranges from the popular logo T-shirts, polo shirts and sweatshirts, through the MINI Logo Patch Sweatshirt Kids with practical kangaroo pocket and caps, to bags and suitcases of different sizes. Then there are also stylish accessories such as umbrellas, Bluetooth Speakers, watches, sunglasses and travel mugs, the MINI Cloth-Bound Notebook, the MINI Fountain Pen and the MINI Tea Maker. The range for younger MINI fans includes the MINI Bulldog and the MINI Puzzle Set. Juniors can experience different versions of driving fun with the MINI Pull Toy Car, the remote-controlled MINI Countryman RC and the MINI Tricycle. In addition, the MINI 60 Years Lifestyle Collection was created in celebration of the landmark anniversary, including special designer items in the style of the British brand.

All products in the MINI Lifestyle Collection are marketed worldwide through the MINI dealer network.

^{Die Angaben zu Kraftstoffverbrauch, CO2-Emissionen, Stromverbrauch und Reichweite werden nach dem vorgeschriebenen Messverfahren VO (EU) 2007/715 in der jeweils geltenden Fassung ermittelt. Die Angaben beziehen sich auf ein Fahrzeug in Basisausstattung in Deutschland, die Spannbreiten berücksichtigen Unterschiede in der gewählten Rad- und Reifengröße und der optionalen Sonderausstattung und können sich während der Konfiguration verändern.}

^{Die Angaben sind bereits auf Basis des neuen WLTP-Testzyklus ermittelt und zur Vergleichbarkeit auf NEFZ zurückgerechnet. Bei diesen Fahrzeugen können für die Bemessung von Steuern und anderen fahrzeugbezogenen Abgaben, die (auch) auf den CO2-Ausstoß abstellen, andere als die hier angegebenen Werte gelten.}

^{Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen können dem 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen' entnommen werden, der an allen Verkaufsstellen, bei der Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, und unter https://www.dat.de/co2/ unentgeltlich erhältlich ist.}

Bitte wenden Sie sich bei Rückfragen an:
Presse- und Öffentlichkeitsarbeit

Matthias Bode, Pressesprecher Produktkommunikation MINI
Telefon: +49-89-382-61742, Fax: +49-89-382-28567
E-Mail: matthias.bode@mini.com

Andreas Lampka, Leiter Kommunikation MINI
Telefon: +49- 89-382-23662, Fax: +49 89-382-28567
E-Mail: andreas.lampka@mini.com

^{Die BMW Group
Die BMW Group ist mit ihren Marken BMW, MINI, Rolls-Royce und BMW Motorrad der weltweit führende Premium-Hersteller von Automobilen und Motorrädern und Anbieter von Premium-Finanz- und Mobilitätsdienstleistungen. Das BMW Group Produktionsnetzwerk umfasst 30 Produktions- und Montagestätten in 14 Ländern; das Unternehmen verfügt über ein globales Vertriebsnetzwerk mit Vertretungen in über 140 Ländern.
Im Jahr 2018 erzielte die BMW Group einen weltweiten Absatz von mehr als 2.490.000 Automobilen und über 165.000 Motorrädern. Das Ergebnis vor Steuern im Geschäftsjahr 2018 belief sich auf 9,815 Mrd. €, der Umsatz auf 97,480 Mrd. €. Zum 31. Dezember 2018 beschäftigte das Unternehmen weltweit 134.682 Mitarbeiterinnen und Mitarbeiter.
Seit jeher sind langfristiges Denken und verantwortungsvolles Handeln die Grundlage des wirtschaftlichen Erfolges der BMW Group. Das Unternehmen hat ökologische und soziale Nachhaltigkeit entlang der gesamten Wertschöpfungskette, umfassende Produktverantwortung sowie ein klares Bekenntnis zur Schonung von Ressourcen fest in seiner Strategie verankert.
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Munich / New York. MINI is presenting its full production model lineup at the New York International Auto Show 2018, with a focus on the brand’s sportiest models. The highlight appearance at the show is the MINI John Cooper Works GP Concept. The British car manufacturer will also be showing new versions of the MINI Hardtop, the MINI Hardtop 4 Door and the MINI Convertible as well as its successful premium compact segment models, including the MINI Cooper S E Countryman ALL4 plug-in hybrid.

The New York International Auto Show is one of the oldest vehicle exhibitions in the world. First held in 1900, the show has returned to the Jacob Javits Convention Center in the heart of Manhattan every year since 2000. Located between the Hudson River and the Empire State Building, the exhibition center will offer automotive manufacturers, suppliers and service providers from around the world the opportunity to showcase their latest products, technologies and services to the public from March 30 to April 8, 2018.

Race feeling without compromise: MINI John Cooper Works GP Concept.
The MINI John Cooper Works GP Concept, provides a pure race feeling. The classic proportions of the MINI Hardtop are combined with expressive exterior components that optimize both weight and aerodynamic performance. In the interior, a roll cage, bucket seats, a puristically designed cockpit and the absence of a rear bench seat underline the sporting ambitions of the MINI John Cooper Works GP Concept.

Versatile, sporty and electrified: MINI driving fun in the premium compact segment. With brand’s unique driving fun and characteristic versatility, the two premium compact models MINI Countryman and MINI Clubman have also contributed significantly to the US automobile market, inspiring additional customers to choose the unmistakable style of the

British brand. Demonstrating new ways to experience the brand’s unmistakable feeling, MINI’s first plug-in hybrid model, the MINI Cooper SE Countryman will be on display.

Thanks to an electric range of up to 13 miles, it can drive without local emissions, not only in city traffic but also on longer journeys. At the New York International Auto Show 2018, in addition to the electrified model variant of the MINI Countryman, the sportiest version of the MINI Clubman will also be presented. The MINI John Cooper Works Clubman combines its unique body concept with driveline and chassis technology developed with race track expertise.

With fresh updates: MINI Hardtop, MINI Hardtop 4 Door, MINI Convertible.
Three of the brand’s models are currently confirming their position as the unsurpassed companions in urban traffic, with a series of fresh updates. Targeted design modifications, innovative new customization options, an expanded equipment program and the latest digital services from MINI Connected make the MINI Hardtop, the MINI Hardtop 4 Door and the MINI Convertible even more attractive. Fresh exterior accents include new metallic paint colours, new alloy wheels and a modified LED headlight design. To complement the new headlight design, the rear LED taillights have a brand new design featuring a clear nod to the brand's British heritage. The three-dimensional LED rear lamps cleverly incorporate horizontal turn signals and vertical brake lamps within a distinctive new light cluster in the style of a Union Jack flag motif.

For the first time, Piano Black Exterior finish are offered as factory option. All latest generation models carry the new, two-dimensional MINI logo on the front and rear of the vehicle as well as on the steering wheel, in the display of the central instrument and on the remote control key. New particularly stylish interior design options are available, with the range including Malt Brown for the Chester leather upholstery and Color Line as well as the MINI Yours Interior Style Piano Black options.

The entertainment system in the MINI Hardtop, MINI Hardtop 4 Door and MINI Convertible now includes touchscreen functionality for the central instrument display. MINI Connected's new digital services include MINI Online service with up-to-date news and weather reports. In addition to Intelligent Distress Call and MINI Teleservices, Remote Services, Concierge Service and Real Time Traffic Information and Apple CarPlay are now available.

The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI 3 door , the MINI 5 door and the MINI Convertible includes fresh design accentuations, innovations in the field of drive technology, additional customisation options and an expansion of the digital services available as part of MINI Connected.

The upgrading of the original product substance in the premium segment of small cars highlights the mature yet distinctive charisma of MINI, which in its current model generation is now available for the first time with three body types for hallmark driving fun in urban traffic. This is due to such elements as the new engine-transmission combinations, an extended range of standard features, newly designed headlights and rear lights, additional body finishes and cutting-edge connectivity technology for convenience and infotainment.

MINI 3 door, MINI 5 door, MINI Convertible: overview of new features.

• LED headlights with Matrix function for the high beam.
• LED rear lights in Union Jack design.
• New MINI logo, new body finishes, Piano Black exterior.
• New light alloy wheels. 
• Extended range of leather trim, interior surfaces and Colour Lines. 
• Unique individualisation with MINI Yours Customised.
• Further developed engines with enhanced efficiency as well as increased capacity and torque for MINI One and MINI One First.
• 7-speed Steptronic transmission with double clutch, 8-speed Steptronic transmission.
• Multifunction steering wheel and radio with 6.5-inch colour screen, USB and Bluetooth interface as standard.
• Optional radio and navigation systems with touchscreen monitor. 
• Telephony with wireless charging.
• MINI logo projection from the exterior mirror on the driver's side.
• MINI Connected and MINI Connected XL with new functions.

Bright and dazzle-free: adaptive LED headlights with Matrix function for the high beam.

A modified design for the characteristic circular headlights make the hallmark front view of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible even more powerfully expressive. In the standard halogen headlights, a striking accentuation is added by means of a black panel. In the LED headlights available as optional equipment items, the high-quality technology is underscored by means of an entirely newly design of the light sources. The latest generation of the LED modules for low and high beam offers increased brightness. The LED daytime driving light and the turn indicator light are generated by a ring which surrounds the entire contour of the headlight,

Likewise optionally available, the adaptive LED headlights automatically adjust their brightness to the situation on the road. When driving through a city or in the event of limited visibility due to the weather, it is possible to add in the dimmed turning light so as to intensify illumination of the side section of the roadway. Meanwhile a specifically increased range of the low beam ensures optimum illumination of the road when driving on the motorway.

The adaptive LED headlights now also feature an automatic selective dip function for the high beam. The innovative Matrix technology for the high beam increases visibility range while at the same time avoiding any dazzle effect for other road users. For this purpose it is divided into four horizontally arranged segments, which are activated and deactivated independently of one another at speeds of over 70 km/h. The high beam segments are controlled based on the situation on the road. As soon as the MINI front camera registers an oncoming vehicle or a vehicle driving ahead, the space that vehicle occupies is only illuminated at low beam brightness. This is done by deactivation of the Matrix high beam segments that are responsible for the space in question. The remaining areas of the road continue to be illuminated at high beam brightness.

Very British: rear lights in Union Jack design.

The rear lights also feature a new design in conjunction with the LED headlights and the adaptive LED headlights. As a clear reference to the brand's British origins, the upright light units at the rear of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible now appear in a Union Jack design.

The striking flag motif is recreated in the structure of the light functions. The turn indicators are horizontally arranged and the brake lights are vertically aligned, with the tail light additionally representing the diagonal lines of the British flag. In order to ensure a particularly harmonious lighting effect, all light sources forming the Union Jack graphic use LED technology.

New MINI logo: reduced to the essentials.

The new MINI logo is clear and authentic in style, appearing on the bonnet, tailgate, steering wheel, central instrument display and remote control in all models. It is a re-interpretation of the existing logo and now features a two-dimensional "flat design". As such, the MINI logo reflects the new brand identity with its focus on the essentials – namely key values such as driving fun, distinctive design, premium quality and emotional appeal.

Three new body finishes, premiere for Piano Black Exterior.

The range of body finishes available for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible includes three variants. The colours Emerald Grey metallic, Starlight Blue metallic and Solaris Orange metallic are now also included in the program.

What is more, the list of optional equipment items features an additional means of customising the exterior design. With the option Piano Black Exterior, the surrounds of the headlights, rear lights and radiator grille are finished in high-gloss black instead of chrome.

The selection of optionally available light alloy wheels has been expanded, too. The 17-inch light alloy wheels in the design styles Roulette Spoke 2-tone and Propeller Spoke 2-tone are now available for all body variants of the new MINI. The likewise 17-inch light alloy wheels in Rail Spoke 2-tone design have also been newly added to the program.

New leather trims, interior surfaces and Colour Lines.

A broad selection of seat surfaces, interior surfaces and Colour Lines add a touch of individual style to the interior of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible. New features for the MINI 3 door and the MINI 5 door include the Chester leather trim in Malt Brown and a Colour Line now also available in Malt Brown.

In addition, the option MINI Yours Interior Style Piano Black is now available with illumination. As well as surfaces in the area of the doors and centre console finished in Piano Black, this also includes a rear-lit decorative strip for the instrument panel on the passenger side. The latter is likewise finished in Piano Black as well as bearing a stylised Union Jack motif. The colour of the background lighting for the decorative strip is the same as the mood of the ambient lighting selected by the driver as part of the MINI Excitement Package.

Maximum individualisation: MINI Yours Customised.

The MINI Yours Customised program now raises hallmark brand individualisation to a whole new level. It includes retrofit products whose design can be created by customers themselves, which are then produced precisely according to these individual specifications. The MINI Yours Customised range includes side scuttles, decorative strips for the interior on the passenger side, LED door sill finishers and LED door projectors.

MINI Yours Customised products can be selected, designed and ordered through a specially created online shop (www.yours-customised.mini). Here customers can choose between various colours, patterns, surface structures and icons, as well as contributing their own texts and adding a touch of personal style to the design. This creative interaction between manufacturer and customer enables MINI fans to turn their vehicle into a unique specimen that bears the stamp of their own personality. The individualised products are manufactured using innovative production techniques such as various 3D printing methods and laser engraving.

Drive: increased driving fun and efficiency, reduced weight.

A detailed revision of the engines offered for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible mainly benefits driving fun. It also leads to a reduction in fuel consumption and CO2 figures by as much as five per cent, as well as optimising emissions so as to be able to comply with the more rigorous exhaust emission standards of the future. Further development has been applied across the board, including the basic engine, MINI TwinPower Turbo Technology, engine electronics, oil supply, intake air ducting, the cooling system and the exhaust systems. It was also possible to reduce the weight of the drive units. The engine covers are made of carbon fibre reinforced plastic (CFRP), so they are now lighter, too. The material used to make them is carbon fibre recyclate generated in the production of BMW i automobiles.

The 3-cylinder petrol engines of the MINI One First and the MINI One now draw their power from a capacity of 1.5 litres. This increases maximum torque by 10 Nm, taking it to 160 and 190 Nm respectively. In addition, all petrol engines feature petrol direct injection with the maximum pressure increased from 200 to 350 bar and turbocharger blades made of highly heat-resilient material. The common rail direct injection in the diesel engines ensures that fuel is fed to the combustion chambers with even greater precision. For this purpose, the maximum injection pressure in the 3-cylinder engines of the MINI One D and the MINI Cooper D has been increased to 2 200 bar and in the 4-cylinder of the MINI Cooper SD to 2 500 bar. What is more, the most powerful of the three diesel engines is now fitted with dual-level turbocharging.

New: 7-speed Steptronic transmission with double clutch, 8-speed Steptronic transmission.

As an alternative to the standard 6-speed manual transmission, a 7-speed Steptronic transmission with double clutch is optionally available for the models MINI One, MINI Cooper, MINI Cooper S and MINI Cooper D. The new transmission type is characterised by very fast gearshifts, enabling extremely sporty acceleration manoeuvres without torque interrupt. It is operated using a newly designed electronic gear selector lever. A 7-speed Steptronic sports transmission with double clutch is also available for the MINI Cooper S. This includes shift paddles at the steering wheel for particularly spontaneous manual intervention in the choice of gear.

The MINI Cooper SD now comes with an 8-speed Steptronic transmission as standard. This 8-speed automatic transmission is unique in the small car segment and allows the output of the most powerful diesel engine to be transferred to the front wheels in a particularly sporty and harmonious manner. The 8-speed Steptronic transmission is also operated by means of an electronic gear selector lever, while an 8-speed Steptronic sports transmission with shift paddles is likewise available as an option.

All Steptronic transmissions available for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible allow use of the coasting function in MID and GREEN mode as well as the latest generation of the auto start/stop function. Navigation and front camera data can now be incorporated in the control of the latter, too. If the vehicle is fitted accordingly, this allows situations to be identified in which it is better not to switch off the engine: for example when stopping briefly before making a turn or entering a roundabout, or if the traffic ahead has started moving again.

Diverse range of engines.

There are seven engine variants to choose from for the new MINI 3 door:

• MINI One First 3 door: 55 kW/75 hp, 0 – 100 km/h in 12.8 seconds, top speed: 175 km/h, fuel consumption: 5.0 – 4.9 litres/100 km*, CO2 emissions: 115 – 111 g/km*.
• MINI One 3 door: 75 kW/102 hp, 0 – 100 km/h in 10.1 seconds (10.2 seconds), top speed: 195 km/h (195 km/h), fuel consumption: 5.0 – 4.9 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 115 – 111 g/km (114 – 109 g/km)*.
• MINI Cooper 3 door: 100 kW/136 hp, 0 – 100 km/h in 7.9 seconds (7.8 seconds), top speed: 210 km/h (210 km/h), fuel consumption: 5.2 – 5.0 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 118 – 114 g/km (114 – 109 g/km)*.
• MINI Cooper S 3 door: 141 kW/192 hp, 0 – 100 km/h in 6.8 seconds (6.7 seconds), top speed: 235 km/h (235 km/h), fuel consumption: 6.1 – 6.0 litres/100 km (5.3 – 5.2 litres/100 km)*, CO2 emissions: 139 – 138 g/km (120 – 119 g/km)*.
• MINI One D 3 door: 70 kW/95 hp, 0 – 100 km/h in 11.2 seconds, top speed: 190 km/h, fuel consumption: 3.9 – 3.8 litres/100 km*, CO2 emissions: 102 – 99 g/km*.
• MINI Cooper D 3 door: 85 kW/116 hp, 0 – 100 km/h in 9.2 seconds (9.3 seconds), top speed: 205 km/h (204 km/h), fuel consumption: 3.9 – 3.9 litres/100 km (3.8 – 3.8 litres/100 km)*, CO2 emissions: 103 – 102 g/km (100 – 99 g/km)*.
• MINI Cooper SD 3 door: 125 kW/170 hp, 0 – 100 km/h in 7.2 seconds, top speed: 225 km/h, fuel consumption: 4.2 – 4.2 litres/100 km*, CO2 emissions: 111 – 110 g/km*.

Four petrol engines and three diesel engines are also offered for the new MINI 5 door:

• MINI One First 5 door: 55 kW/75 hp, 0 – 100 km/h in 13.4 seconds, top speed: 172 km/h, fuel consumption: 5.1 – 4.9 litres/100 km*, CO2 emissions: 116 – 112 g/km*.
• MINI One 5 door: 75 kW/102 hp, 0 – 100 km/h in 10.3 seconds (10.5 seconds), top speed: 192 km/h (192 km/h), fuel consumption: 5.1 – 4.9 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 116 – 112 g/km (115 – 110 g/km)*.
• MINI Cooper 5 door: 100 kW/136 hp, 0 – 100 km/h in 8.2 seconds (8.1 seconds), top speed: 207 km/h (207 km/h), fuel consumption: 5.2 – 5.1 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 120 – 116 g/km (115 – 110 g/km)*.
• MINI Cooper S 5 door: 141 kW/192 hp, 0 – 100 km/h in 6.9 seconds (6.8 seconds), top speed: 235 km/h (235 km/h), fuel consumption: 6.3 – 6.2 litres/100 km (5.4 – 5.4 litres/100 km)*, CO2 emissions: 143 – 141 g/km (124 – 123 g/km)*.
• MINI One D 5 door: 70 kW/95 hp, 0 – 100 km/h in 11.6 second, top speed: 187 km/h, fuel consumption: 3.9 – 3.8 litres/100 km*, CO2 emissions: 103 – 101 g/km *.
• MINI Cooper D 5 door: 85 kW/116 hp, 0 – 100 km/h in 9.4 seconds (9.6 seconds), top speed: 203 km/h (202 km/h), fuel consumption: 4.0 – 3.9 litres/100 km (4.0 – 3.9 litres/100 km)*, CO2 emissions: 104 – 103 g/km (104 – 103 g/km)*.
• MINI Cooper SD 5 door: 125 kW/170 hp, 0 – 100 km/h in 7.3 seconds, top speed: 223 km/h, fuel consumption: 4.2 – 4.2 litres/100 km*, CO2 emissions: 112 – 110 g/km*.

The engine portfolio for the new MINI Convertible consists of three petrol engines and three diesel engines:

• MINI One Convertible: 75 kW/102 hp, 0 – 100 km/h in 10.6 seconds, top speed: 190 km/h, fuel consumption: 5.2 – 5.0 litres/100 km*, CO2 emissions: 119 – 115 g/km*.
• MINI Cooper Convertible: 100 kW/136 hp, 0 – 100 km/h in 8.8 seconds (8.7 seconds), top speed: 208 km/h (206 km/h), fuel consumption: 5.4 – 5.2 litres/100 km (5.4 – 5.2 litres/100 km)*, CO2 emissions: 123 – 119 g/km (123 – 118 g/km)*.
• MINI Cooper S Convertible: 141 kW/192 hp, 0 – 100 km/h in 7.2 seconds (7.1 seconds), top speed: 230 km/h (230 km/h), fuel consumption: 6.4 – 6.3 litres/100 km (5.6 – 5.5 litres/100 km)*, CO2 emissions: 146 – 144 g/km (127 – 126 g/km)*.
• MINI Cooper D Convertible: 85 kW/116 hp, 0 – 100 km/h in 9.9 seconds (9.9 seconds), top speed: 195 km/h (195 km/h), fuel consumption: 4.3 – 4.2 litres/100 km (4.3 – 4.1 litres/100 km)*, CO2 emissions: 112 – 111 g/km (113 – 109 g/km)*.
• MINI Cooper SD Convertible: 125 kW/170 hp, 0 – 100 km/h in 7.7 seconds, top speed: 218 km/h, fuel consumption: 4.4 – 4.3 litres/100 km*, CO2 emissions: 115 – 114 g/km*.

New steering wheel with multifunction buttons and radio with 6.5-inch colour screen as standard.

The newly designed three-spoke steering wheel in the MINI 3 door, MINI 5 door and MINI Convertible now features multifunction buttons. On the left-hand control panel it is possible to activate the Speed Limit Device to set a maximum speed, while the audio and communication controls are on the right-hand side. A sports leather steering wheel, a MINI Yours sports leather steering wheel and a John Cooper Works leather steering wheel are optionally available.

The standard trim also includes an audio system with 6.5-inch colour screen in the central instrument and mobile phone integration via Bluetooth. The Control Display offers a touchscreen function in conjunction with the optional Radio MINI Visual Boost and a navigation system.

New options: telephony with wireless charging, MINI logo projection.

The innovative optional equipment for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible includes telephony with wireless charging option. A storage compartment integrated in the centre armrest enables wireless charging of mobile phones which offer this capability. This option also includes a second USB socket in the front section of the centre console.

The optional MINI Excitement Package now also includes the MINI logo projection on the driver's side. When the vehicle is opened and closed, the new MINI logo is projected onto the ground in front of the door from a light source in the exterior mirror and can be seen there for 20 seconds, or permanently if the door is left open.

MINI Connected: a range of digital services that is unique within the segment.

With the new MINI Connected functions, MINI offers a diverse range of digital services at premium level that is unique in the small car segment. New features include Real Time Traffic Information and the automatic navigation map update via mobile phone connection, the personal Concierge Service and the vehicle internet portal MINI Online with news, weather and fuel price overview. There is also an optional preparation for Apple CarPlay.

The new services are available in three packages. The option Connected Media includes digital infotainment facilities that can be used with the Radio MINI Visual Boost, while Connected Navigation turns the MINI navigation system into an intelligently networked information centre. The Connected Navigation Plus package includes all the MINI Connected XL functions.

The personal mobility assistant MINI Connected now enables drivers of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible to integrate their vehicle and mobility planning seamlessly into their day-to-day digital routine. Meanwhile the MINI Connected App provides connectivity with digital touchpoints such as a smartphone or smart watch. For example, MINI Connected can draw on calendar entries and contact data entered in a smartphone to plan a route and determine the ideal time to set off based on real time traffic data. The Send to Car function enables planned routes to be sent to the MINI navigation system, while Remote Services allow the driver not just to display vehicle location, fuel level and other vehicle status details on their digital end device, but also activate the headlight flasher, horn, ventilation and door lock/unlock function.

Intelligent networking of the MINI is via a SIM card integrated in the vehicle: this now complies with the mobile communications standard 4G. It also enables the use of MINI Teleservices and the Intelligent Emergency Call with automatic detection of vehicle location and accident severity.

Services now available in the new MINI 3 door, the new MINI 5 door and the new MINI Convertible for the first time also include MINI Find Mate. This consists of so-called tags with a wireless tracking function that can be attached to frequently used objects and travel items such as bags, cases, key rings and rucksacks. Their position can not only be displayed on the on-board computer but also in the MINI Connected App on a smartphone. In this way, MINI Find Mate helps prevent personal items getting lost or left behind.

The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts the Asian premieres of the BMW Concept X2, revised BMW 4 Series models and new services from BMW Connected created specifically for the Chinese market.

The time-honoured MINI brand is also represented at Auto Shanghai 2017 with a world premiere. The new MINI John Cooper Works Countryman, a talented all-rounder with stand-out performance attributes, is making its first public appearance. And BMW Motorrad is kicking off its 2017 product offensive with the presentation of the revised BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.

Auto Shanghai is one of the most important motor shows of the year for the global automotive industry. It has taken place every other year since 1985, alternating with the Auto China show in Beijing on the motoring calendar. The National Exhibition and Convention Center in the west of Shanghai opened its doors in 2015 and invites vehicle manufacturers, suppliers and service providers from around the world to display their products across an area measuring some 400,000 square metres. The 17th edition of the Auto Shanghai show will see more than 1,100 exhibitors present their new models, technological innovations and service offerings to the public from 21 – 28 April 2017.

World premiere: the all-new BMW 5 Series Long Wheelbase.

Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is the world premiere of the all-new BMW 5 Series Long Wheelbase. The new model is being built by BMW Brilliance Automotive Ltd. exclusively for the Chinese market at the Shenyang facility.

Its 133-millimetre-longer wheelbase imbues the business sedan’s exterior with elegantly stretched proportions which blend harmoniously into its contemporary looks. State-of-the-art powertrain and chassis technology underpin an exceptional balance between BMW’s hallmark dynamic driving ability and supreme ride comfort. The all-new BMW 5 Series Long Wheelbase is up to 130 kilograms lighter than its predecessor and boasts enhanced aerodynamics.

Generous kneeroom, optimised soundproofing and a host of innovative equipment features – such as the electrically adjustable comfort seats, Ambient Air package and Sky Lounge Panorama glass roof – elevate on-board comfort in the rear to an even higher level. As well as the iDrive system and a further improved voice control system, the display and control concept also encompasses a touchscreen monitor and BMW gesture control.

World premiere: the BMW i8 Protonic Frozen Yellow Edition.

The BMW Group is also building on its successful track record in sustainable mobility, where BMW i has played a significant role. The BMW eDrive drive system technology originally developed for the all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be experienced in six BMW model ranges and one MINI. Indeed, fuelled by the popularity of the BMW i and BMW iPerformance models, the BMW Group is now the most successful manufacturer of plug-in hybrid models for the premium segment globally.

The BMW i8, for example, has developed into the world’s highest-selling plug-in hybrid sports car. And its appeal is given fresh lustre at Auto Shanghai 2017 with the presentation for the first time of the BMW i8 Protonic Frozen Yellow Edition. This latest special edition stands out with its exclusive Protonic Frozen Yellow paint finish, newly designed 20-inch light-alloy wheels and distinctive interior design cues.

Asian premiere: the BMW Concept X2.

The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The new vehicle concept for the premium compact segment combines the robust and functionally accomplished character of a BMW X model with the low-slung proportions of a coupe. Among the signature X elements are muscular surfaces, large, almost squared-off wheel arches and stylistic underfloor protection. The long wheelbase, short overhangs, flowing roofline and slim side window graphic lend the silhouette of the BMW Concept X2 a svelte and dynamic appearance.

Asian premiere: the new BMW 4 Series model range.

The new BMW 4 Series models will be introduced to the public in Asia for the first time with detailed revisions to their design and optimised chassis technology. LED headlights and LED rear lights now come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible and BMW 4 Series Gran Coupe, as does a refined premium ambience in the interior. If the optional Navigation system Professional is specified, the iDrive operating system also features a new tile-style menu layout with constantly updated content. And the Multifunctional Instrument Display can now also be ordered as an option.

BMW Connected with services developed specially for China.

With mobility, communication and infotainment services tailored specially to BMW’s Chinese target group, BMW Connected presents a premium digital offering unmatched in the country. The BMW Connected personalised mobility assistant’s China-specific functionality includes customer support among its suite of services. BMW Connected allows smartphone users to coordinate communications with a selected BMW dealer and arrange service appointments. BMW Connected also supplies users in China with information on traffic offences. And customers can make use of online-based lifestyle, social media and entertainment services selected specially for the Chinese market and with bespoke functionality.

World premiere: the new MINI John Cooper Works Countryman.

The MINI brand is showing off its sporty side at Auto Shanghai 2017, with the world premiere of the new MINI John Cooper Works Countryman commanding the limelight. The latest John Cooper Works machine is the largest and most versatile elite performance model in the British car maker’s portfolio. The brand’s most powerful engine, eight-speed Steptronic Sport transmission (fitted as standard in cars for the Chinese market), ALL4 all-wheel drive and sports suspension, plus the aerodynamically optimised body and sports-car cockpit aura come together into a sublime overall package to deliver standout performance and a race feeling that will capture the imagination.

The new-generation MINI sees the British manufacturer also strengthening its position as the leading maker of premium vehicles in the small car and compact segments in China. The MINI 3-door and MINI 5-door are each available with a selection of three engines in the country, and MINI Convertible customers there can choose from two variants. In the premium compact segment, the MINI Clubman can be ordered with one of three engines and the MINI Countryman with a choice of two, plus ALL4 all-wheel drive as an option. The new MINI John Cooper Works Countryman joins the MINI John Cooper Works and MINI John Cooper Works Clubman in the ranks of top-level MINI performance models in China.

BMW Motorrad: fresh success, a model offensive and a world premiere for a suitably exclusive newcomer.

BMW Motorrad recorded extremely dynamic growth in China in 2016, with sales up 52.7 per cent compared with the previous year. And the brand is continuing along its upward curve in 2017, fuelled by its ongoing model offensive in the premium motorcycle and maxi scooter markets. 14 new and redesigned models are set to be introduced up to the end of 2017. And the brand is showing various models at Auto Shanghai 2017, including the latest versions of the ultra-sporty BMW S 1000 RR and BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad.

^{Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)}

As the new generation of the MINI Countryman sees its premiere, the tradition-steeped British brand continues its advance into the premium compact segment. The new MINI Countryman is the biggest and most versatile model in the brand’s 57-year history. Having been completely newly developed, it now reflects considerable advancements in the areas of space, functionality, athletic flair and premium characteristics.

The new MINI Countryman (combined fuel consumption: 7.0 – 2.1 l/100 km; combined CO2 emissions: 159 – 49 g/km) achieves its unique standing among direct competitors due to its powerfully expressive design, efficiently shaped bodywork and in particular its unmatched driving agility. The latest version of the all-wheel drive system ALL4 ensures driving fun beyond paved roads, too. What is more, the new MINI Countryman is the first model of the brand to be available with a plug-in hybrid drive. In the form of the MINI Cooper S E Countryman ALL4 it has a range of up to 40 kilometres running on electrical power alone.

The new MINI Countryman – an overview of the innovations.
– Powerful proportions, 20 centimetres longer than its predecessor.
– Five fully-fledged seats, clear increase in space and versatility.
– Electrical tailgate control as well as touchless opening and closing of the tailgate.
– MINI Picnic Bench: fold-out load loading sill cushion as a comfortable seat on the luggage compartment lid and for general outdoor use.
– MINI Cooper S E Countryman ALL4: the first ever MINI with plug-in hybrid drive.
– New generation of engines and gearboxes, efficiency-optimised all-wheel drive system ALL4.
– Central instrument with touchscreen function for the first time.
– MINI Country Timer measures driving fun over demanding terrain.
– MINI Connected App as a personal assistant on a day-to-day basis and when travelling.
– MINI Find Mate: everything you need on board at all times – or in view.

20 centimetres longer than the predecessor model.
The new MINI Countryman is some 20 centimetres longer than its predecessor and approximately 3 centimetres wider. Its wheelbase has been extended by 7.5 centimetres. This growth results in significantly increased space on five fully-fledged seats as well as a definite increase in storage volume and luggage transport versatility. The raised seating position ensures an excellent view and hallmark driving fun. The rear seats can be shifted longitudinally by up to 13 centimetres. The folding rear backrest offers a 40 : 20 : 40 split. It also provides a variable tilt angle so as to be able to either increase seating comfort or gain additional storage space at the rear. The luggage compartment volume is 450 litres and can be extended as required to a total of 1,309 litres. This constitutes a maximum increase of 220 litres as compared to the predecessor model.

Five seats in the interior, two on the Picnic Bench.
An electric tailgate control is available as an option. This makes touchless opening and closing of the tailgate possible in conjunction with Comfort Access. The optional storage package comprises not only a variable load floor, lashing eyes and tension straps but also a stainless steel insert on the loading sill. One unique option is the Picnic Bench – a flexible surface that folds out of the luggage compartment and provides seating for two people.

World premiere in LA, market launch in February 2017.
The new MINI Countryman sees its world premiere at the Los Angeles Auto Show on 18 November 2016. The market launch in Europe follows in February 2017. From March 2017 onwards the new MINI Countryman will also be taking roads and tracks by storm outside Europe.

MINI Countryman: a successful model with traditional roots.
Even with its model designation, the new edition of the MINI Countryman remains firmly rooted in the tradition of the British brand. A particularly versatile variant of the classic Mini once bore the same name back in the 1960s. Just like the identically constructed Morris Mini Traveller, the Austin Seven Countryman had a highly versatile interior, and the version with wood frame panelling – popularly known as “Woody” – attained cult status that it continues to enjoy to this day. The MINI Countryman likewise offered additional ways of enjoying the brand’s hallmark driving fun when it was launched in 2010. It was the first MINI with four doors, a large tailgate, five seats and optional all-wheel drive and a total of more than 540 000 were sold worldwide.

Powerful proportions, matured character.
The latest generation of the MINI Countryman goes even further in terms of the model’s versatility, agility and premium character. Thanks to its powerful proportions, the new MINI Countryman has a particularly distinctive presence. Its unmistakable aura is defined by an extended ground clearance and raised seating position, further emphasised by the MINI ALL4 exterior look and high roof rails. The new MINI Countryman features design elements that are typical of the brand, including the clear three-way structure of the side view – broken down into roof, glass section and main corpus – as well as the short overhangs, large wheel arches and downward increase in width. Precise contours on the generous surfaces create an attractive play of light and shade that underscores the car's athletic shaping and the vertical orientation of the body. The selection of body finishes includes the variants Island Blue metallic and Chestnut, which are now available for a MINI for the first time. “The new MINI Countryman has essentially grown in size. But it was still possible to retain the typical MINI proportions,” says Julius Schluppkotten, MINI Countryman project manager.

Numerous model-specific design elements such as the striking helmet roof, the upright rear lights, the hexagonal radiator grille and the large headlamps have undergone evolutionary development. The side turn indicator surrounds known as side scuttles exhibit a new arrow-like shape. The roof rails in satin-finished aluminium are combined with silver-coloured side sill tops, thereby lending greater visual emphasis to the car’s height. Horizontal lines dominate at the rear, with the vertically arranged light units providing an appealing contrast.

LED headlamps with peripheral daytime driving light ring for the first time.
The striking profile of the headlamp units deviates from the circular shape that is otherwise typical of the brand. Their distinctive, slightly asymmetrically rounded contour goes together with the radiator grille to produce an unmistakable front view. The parking lights integrated in the air inlets are used for the daytime driving light as standard. In conjunction with the optional LED headlamps, the latter is generated for the first time by a band of light running entirely around each headlamp.

More space for premium ambience.
In the interior of the new MINI Countryman, a clear increase in space, refined premium ambience and a modern display and operating concept reflect the progress achieved through the change of generation. Both driver and front passenger benefit from extended head and shoulder space, while the adjustment range of the seats has also been enlarged. Electrical adjustment of the driver and front passenger seats is optionally available, including a memory function on the driver's side. The narrow body columns and the high seating position make for optimum visibility when manoeuvring. At the rear of the new MINI Countryman there are three fully-fledged seats. The rear door openings have been enlarged as compared to the predecessor model, now enabling a more convenient entrance and exit. In addition to interior width, leg space is now significantly more generous, too.

The extensive storage facilities likewise contribute to the car’s optimised functionality. At both front and rear there are door pockets that hold one-litre beverage bottles. The fully-fledged centre console extending up to the instrument panel has an integrated storage compartment and two cup holders in front of the gear or selector lever. The MINI Controller and the switch for the electrical parking brake are also positioned on the centre console. “The interior of the new MINI Countryman emphasises the car's suitability for families and as a primary vehicle. The sense of quality in the interior has been significantly enhanced, too” says Julius Schluppkotten, MINI Countryman project manager.

Distinctive cockpit design.
With a clear horizontal structure, stretched lines and generously sized surfaces, the distinctively designed cockpit emphasises the solid character of the new MINI Countryman. The profile of the air vents echoes the vertical orientation of the exterior design elements. In addition to the high-quality materials and precise finish, the modern, ergonomically optimised controls contribute to the car’s exclusive ambience. The hallmark central instrument is integrated in the instrument panel and is surrounded by an LED ring that provides a lighting display in response to driving situations by way of control feedback. This forms part of the MINI Excitement Package, which also comprises the LED ambient lighting and a projection of the MINI logo from the exterior mirror on the driver’s side when opening and closing the car.

Market launch with four engines.
The new edition of the MINI Countryman lines up for the start featuring entirely newly developed engine technology. For the market launch there are two petrol and two diesel engines of the latest generation available to choose from, each with MINI TwinPower Turbo Technology:

MINI Cooper Countryman: 3-cylinder petrol engine, capacity: 1 499 cc,
output: 100 kW/136 hp, max. torque: 220 Nm.
MINI Cooper S Countryman: 4-cylinder petrol engine, capacity: 1 998 cc,
output: 141 kW/192 hp, max. torque: 280 Nm.
MINI Cooper D Countryman: 4-cylinder diesel engine, capacity: 1 995 cc,
output: 110 kW/150 hp, max. torque: 330 Nm.
MINI Cooper SD Countryman: 4-cylinder diesel engine, capacity: 1 995 cc, output: 140 kW/190 hp, max. torque: 400 Nm.

The range also includes the first ever MINI with plug-in hybrid drive:

MINI Cooper S E Countryman ALL4: 3-cylinder petrol engine, capacity: 1 499 cc, output: 100 kW/136 hp, synchronous electric motor, output: 65 kW/88 hp, system output: 165 kW/224 hp, system torque: 385 Nm.

As an alternative to the standard 6-speed manual transmission, a 6-speed Steptronic transmission is also offered for the new MINI Cooper Countryman. An 8-speed Steptronic transmission is available for the new MINI Cooper S Countryman and the new MINI Cooper D Countryman. This comes as standard in the MINI Cooper SD Countryman.

The latest generation of engines and transmissions gives the new MINI Countryman a perceptible increase in temperament as well as measurable improvements in terms of driving performance figures. For example, the new MINI Cooper S Countryman ALL4 with 8-speed Steptronic transmission sprints in 7.2 seconds from zero to 100 km/h – making it 0.9 seconds faster than its predecessor model. In spite of a significant increase not just in sporty flair but also in space, comfort and fittings, virtually all the engine variants demonstrate further optimised fuel efficiency as compared to their respective predecessor. Depending on the engine, the reduction in fuel consumption amounts to as much as 1.4 litres per 100 kilometres. The front-runner in terms of efficiency among those model variants powered solely by a combustion engine is the new MINI Cooper D Countryman, with a fuel consumption of 4.5 to 4.3 litres per 100 kilometres and a CO2 emissions figure of 118 to 113 grams per kilometre (EU test cycle figures, dependent on tyre format selected). The figures for the new MINI Cooper S E Countryman ALL4 with plug-in hybrid drive are even lower.

The new all-wheel drive system ALL4: fast and precise, compact and efficient.
The new MINI Countryman also achieves outstanding efficiency figures in conjunction with the all-wheel drive system ALL4, which is optionally available for all engine variants. The new version of the all-wheel drive system not only reacts quickly and precisely to changing situations, it is also compact and offers a high level of internal efficiency. It consists of a power take-off unit integrated in the front axle differential, a propeller shaft leading to the rear axle and a hang-on clutch that ensures precisely measured transmission of the drive torque to the rear wheels. The system's electronic control is interconnected with the Dynamic Stability Control DSC, so it detects any need to adapt power distribution early on. In this way, ALL4 optimises both traction and stability in adverse weather and road surface conditions, as well as ensuring improved agility when taking bends in dynamic style.

Electric and electrifying: the MINI Cooper S E Countryman ALL4.
In addition to this, the new generation of the MINI Countryman also paves the way to driving fun that is locally emissions-free. The plug-in hybrid drive of the MINI Cooper S E Countryman ALL4 enables purely electric driving at a top speed of 125 km/h. The spontaneously initiating, long-lasting and virtually noiseless power delivery of the electric motor provides an entirely new, ground-breaking perspective on the hallmark MINI go-kart feeling. No less fascinating is the precisely controlled interaction between the electric motor and the combustion engine of the MINI Cooper S E Countryman ALL4. The 65 kW/88 hp electric motor directs its power via a single-speed transmission to the rear axle while a 3-cylinder petrol engine with an output of 100 kW/136 hp connected to a 6-speed Steptronic transmission drives the front wheels. This combination produces an electrified all-wheel drive that ensures an optimum balance between driving fun and efficiency at all times. The fuel consumption of the MINI Cooper S E Countryman ALL4 as calculated according to the EU test cycle is 2.1 litres per 100 kilometres, while its CO2 emissions figure 49 grams per kilometre.

Driving fun made to measure: Dynamic Damper Control and MINI Driving Modes.
The high-quality suspension of the new MINI Countryman combines the tried-and-tested principle of a single-joint spring strut axle at the front and a multilink rear axle with a design that is optimised for weight and rigidity as well as a model-specific set up. This lays the foundation for precise handling properties and maximum agility. In addition to this there is an electromechanical steering with Servotronic function, powerful brakes and Dynamic Stability Control DSC. 16-inch light alloy wheels come as standard with the new MINI Cooper Countryman and the new MINI Cooper D Countryman, while the other model variants are fitted with 17-inch light alloy wheels. The program of optional extras includes other light alloy wheels in sizes of up to 19 inches.

Dynamic Damper Control is optionally available for the new MINI Countryman. Two program maps can be activated for the electronically controlled dampers via the likewise optional MINI Driving Modes. A rotary switch at the base of the gear or selector lever enables the driver to select a set-up according to one of the three modes MID, SPORT and GREEN. This also influences the accelerator pedal and steering curve, the operating mode of electrically powered comfort features and the engine sound and shift characteristics of the Steptronic transmission, depending on engine and fittings.

MINI Driving Modes in detail.

Premiere: central instrument with touchscreen display.
The standard fittings of the new MINI Countryman include the Radio MINI Boost with four-line display in the central instrument and a Bluetooth hands-free telephone facility. Options include the Radio MINI Visual Boost with 6.5-inch colour display, the Harman Kardon hi-fi speaker system, the MINI navigation system and the MINI navigation system Professional. The features of the Wired package including MINI navigation system Professional comprise not just the Touch Controller on the centre console but also an 8.8-inch colour screen in the central instrument with a new graphic design. It is also a touchscreen, allowing functions to be selected and adjusted at the tip of the finger.

Registers driving fun over demanding terrain: the MINI Country Timer.
In conjunction with the Wired package and the MINI navigation system Professional it is possible to use another function developed exclusively for the MINI Countryman that taps into the new model’s all-round talent in a way that is both innovative and entertaining. The MINI Country Timer registers all travel over sloping, uneven, unsurfaced and snow-covered roads and tracks. As soon as the new MINI Countryman moves on demanding terrain, the type and extent of the challenge are detected and shown on the display in the central instrument by means of graphics. “The driver can then read off on the on-board computer how long and how intensively they have driven over this type of surface,” explains Julius Schluppkotten, MINI Countryman project manager. The driving situation is analysed based on data supplied by the control unit of the Dynamic Stability Control function. In this way it is possible to observe how fast and how persistent the new MINI Countryman is surpassing the status of “Street Cruiser” and striving to achieve the “Cliff Champ” category.

Modern driver assistance systems, high-quality options for increased comfort.
Driving fun in the new MINI Countryman is based not just on versatility but also on safety and comfort. The standard and optional driver assistance systems are a key factor here. The standard collision warning with city braking function can be extended to include the Driving Assistant system with camera-based active cruise control, pedestrian warning with initial brake function, high beam assistant and road sign detection. In addition to this, Park Distance Control, rear view camera, Parking Assistant and Head-Up-Display are also optionally available.

The program of optional equipment items further includes a 2-zone automatic air conditioning, a panorama glass roof and an alarm system including red LED status indicator in the fin antenna. A tow hitch with removable ball head is likewise available. Depending on the engine type, the permitted trailer load is between 1 500 and 1 800 kilograms. The broad range of exterior paint finishes, seat upholstery types and interior surfaces enables individualisation of the new MINI Countryman in a way that reflects personal style. With the MINI Yours Interior Styles option available in three variants, the striking interior surface design in the cockpit is highlighted by means of backlit decorative strips. An atmospheric mood is also created by the optional lighting package comprising LED interior lighting and LED ambient lighting; the latter forms part of the optional MINI Excitement Package and offers continuously variable colour adjustment.

New from MINI Connected: personal mobility assistant and MINI Find Mate. 
Connectivity also moves into a new dimension with the launch of the new MINI Countryman. MINI Connected now goes beyond the familiar in-car infotainment functions to become a personal mobility assistant as part of a holistic concept that provides support for individual mobility planning outside the vehicle, too. Based on a flexible platform, the Open Mobility Cloud, MINI Connected integrates the vehicle seamlessly into the MINI driver’s digital life via touchpoints such as the Apple iPhone and Apple Watch.

At the heart of this connectivity in the new MINI Countryman lies MINI Connected, the personal mobility assistant available to MINI drivers with new innovative services as of October 2016. Here, individual mobility planning enables punctual, stress-free arrival at appointments. And mobility doesn’t start in the car: MINI Connected informs the driver of the optimum departure time based on calendar entries and current traffic data. Address data and appointments saved by the driver previously on a smartphone via MINI Connected are automatically transferred to the car and do not have to be entered in the navigation system again. MINI Connected can also save regularly visited places as favourite destinations and it detects frequently covered routes such as the daily run between home and work so as to be able to inform the driver in the event of unexpected traffic delays.

Another new feature in the area of connectivity is MINI Find Mate. This forms part of the Wired package and consists of so-called tags with a wireless tracking function that can be attached to frequently used objects and travel items such as bags, cases, key rings and rucksacks. MINI Find Mate is able to track the location of any such objects connected to the system that the driver wants to be sure not to forget: tracking is done not only on the on-board computer of the MINI Countryman but also on a smartphone. Providing there is a Bluetooth connection with the tag, an acoustic signal can be activated in the car or on the smartphone to help locate the object. If the tag is outside the Bluetooth range, the driver can be guided to the place at which a connection was last detected. 

Munich. Only once has there been anything like it, but even that wasn’t as quick. With the MINI John Cooper Works GP, the British premium brand has come up with another car of exceptional talent designed to deliver extreme performance on both the race track and the road. The sportiest road-registered MINI ever made will go on sale later this year in a limited run of 2,000 cars. It is currently completing a programme of testing in preparation for series production, part of which has involved setting an impressive fastest lap of the Nürburgring’s Nordschleife circuit. The MINI John Cooper Works GP lapped the erstwhile Grand Prix course in 8 min. 23 sec. In so doing, the new model has put clear asphalt between itself and numerous sports cars from loftier perches – and beaten the lap time set by its predecessor, the MINI Cooper S with John Cooper Works GP Kit, by almost 19 seconds.

Underpinning the performance characteristics of the MINI John Cooper Works GP is exclusive powertrain, chassis and aerodynamics technology inspired directly by motor sport. Its twin-scroll turbo engine generates outstanding torque, displays remarkable elasticity and demonstrates a healthy appetite for revs. Specially developed, adjustable race suspension channels this superlative output into spectacular yet precisely controllable handling.

As well as being undeniably imposing visually, the design of the body also gives the MINI John Cooper Works GP ideal aerodynamic balance in extreme driving situations – a key element in delivering that handling flair. Large front and rear aprons, striking side skirts and a bespoke roof spoiler are complemented by a newly developed rear diffuser which optimises airflow around the underbody. The interior of the MINI John Cooper Works GP also contributes to the car’s inspirational racing feeling; with the rear seats removed, it focuses unashamedly on the needs of the driver and co-driver.

Concentrated motor sport expertise – faithfully embodied at MINI by its John Cooper Works sub-brand – is the not-so-secret ingredient in the MINI John Cooper Works GP recipe. The “GP” tag on the model title tells you exactly where the extreme sports edition of the compact MINI most tellingly reveals its potential. The GP’s chassis configuration, the effectiveness of its race-spec braking system, the grip offered by its likewise bespoke racing tyres, and its aerodynamic properties have been honed into a high-performance whole on the Nürburgring’s Nordschleife circuit, erstwhile venue for Formula One races and lauded as the world’s most challenging race track. The noteworthy lap time set by the MINI John Cooper Works GP is the product of this extensive testing programme.

The unadulterated transfer of motor sport expertise into the everyday driving environment has history at MINI; it was this approach that made the MINI Cooper S with John Cooper Works GP Kit the epitome of extreme driving fun in a small car when it was unveiled in 2006. Specific output of 100 kW/136 hp per litre of displacement and similarly impressive reserves of racing technology have secured its status as a sought-after collector’s item today.

The MINI John Cooper Works GP follows eagerly in the tyre tracks of its predecessor – and with an even greater spring in its step. It will be in similarly short supply; the world will have to make do with just 2,000 examples. Hosting the preview of the new model is another grand prix race track with history etched into every corner. The MINI John Cooper Works GP will be unveiled publicly for the first time at Le Castellet in France, venue for the MINI United festival on 11 – 13 May 2012. 

Munich. Motor sport is in the MINI genes. And now the carmaker is set to add a new chapter to its racing heritage with the arrival of the MINI John Cooper Works Coupé Endurance. The newly developed racer will line up at this year’s 24-hour race at the Nürburgring-Nordschleife circuit, previewing the series-production version of the car due to be unveiled to the public in autumn 2011.

With the participation of the MINI John Cooper Works Coupé Endurance, the Nürburgring 24-hour race will be staging an automotive world premiere for the first time in its history. At the same time, the extreme demands of the classic endurance event ensure the new MINI model will be given a baptism of fire.

MINI’s declared aim in entering the Nürburgring 24-hour race is to experience the adventure of the “Green Hell”, as the Nürburgring-Nordschleife is affectionately known. And the brand has called, among other things, on the experience gained over many years of MINI Challenge sprint racing in the development of its new racing car for this unique event.

A pure-bred racing set-up will equip the MINI John Cooper Works Coupé Endurance for a full day lapping the combined Nordschleife/Grand Prix circuit at race speed. Providing the power is a specially-tuned version of the series-produced MINI John Cooper Works engine. The 1.6-litre four-cylinder unit – which boasts a twin-scroll turbocharger and petrol direct injection – delivers 250 hp, and the Overboost function pushes peak torque up to 330 Newton metres. Top speed is in excess of 240 km/h.

The MINI John Cooper Works Coupé Endurance sees the brand’s customary go-kart feeling taken to a whole new level. The stiff race suspension ensures impressive roadholding and gives the driver constant, direct feedback from the road surface. Adjustable shock absorber units allow the suspension set-up to be adapted to fluctuating track conditions, a feature that will come in particularly handy at the Nordschleife.

The more steeply raked windscreen of the car’s flat coupé silhouette sets it apart clearly from the Hatch and helps to minimise aerodynamic drag, which the drivers will acknowledge with a smile on the circuit’s long straights.
The John Cooper Works Aerodynamics Package further enhances the Coupé’s already supreme handling; the front spoiler, rear diffuser and adjustable rear wing generate downforce, optimising the balance between the front and rear axle.

The MINI John Cooper Works Coupé Endurance achieves an exceptionally high level of safety thanks to features including a roll cage welded to the body and a sports bucket seat with six-point safety belt and Formula One-style HANS (Head And Neck Support) system. When it comes to active safety, the car adopts the proven braking system with Race ABS from MINI Challenge
racing and adds a specially tuned DSC dynamic control system, likewise optimised for the race track. Plus, in the interests of safety – and rapid pit stops – the MINI John Cooper Works Coupé Endurance is kitted out with an integrated pneumatic jack.

Technical data.

Munich. The annually presented GOOD DESIGNTM Award for 2010 went to a full quartet of vehicles and concepts: the BMW 5 Series Sedan, the MINI Countryman, the BMW S 1000 RR and the BMW Concept 6.  This most prestigious of international honours yet again recognised the exceptional standard of BMW Group Design. The prizewinners’ products will be exhibited as part of the annual GOOD DESIGN SHOW to be held in June 2011 at the Chicago Athenaeum.

The world’s oldest and most distinguished design award was called into being in Chicago in 1950 by the architects Eero Saarinen, Charles and Ray Eames and Edgar Kaufmann Jr., and is presented to this day by the Chicago Athenaeum and the European Centre for Architecture, Art Design and Urban Studies. For six decades now, this coveted prize is conferred on designers and manufacturers for particularly innovative and visionary products, concepts and ideas that reach beyond the bounds of ordinary product design. Not the least of its aims is to raise public awareness of contemporary design and related sustainability issues.

The selection of award winners is based on the criteria of function and aesthetic as originally laid down by Saarinen and Eames, and is complemented by an environmental stipulation for sustainable design, in keeping with the times. In 2010, an independent jury of design experts and architects made their selection from a record number of submissions from 37 different nations, and picked out more than 500 product and graphic designs to receive the GOOD DESIGN Award.

The design of the new BMW 5 Series Sedan eloquently translates the vehicle’s attributes into an authentic formal language.

Exuding sheer presence and stylish elegance, the Sedan’s design expresses its premium quality and outstanding ride comfort, while its sporty handling is reflected in the dynamic lines of its body and an overall look suggesting athleticism. The superlative aesthetics of the new BMW 5 Series Sedan are further embodied in its perfectly balanced proportions and precisely finished details.

The MINI Countryman is the most expansive interpretation of the MINI design language. As the first MINI to feature four doors and measure more than four metres in length, the MINI Countryman’s typical MINI design leaves no doubt as to its kinship with the brand. Within the product family, the newcomer stands out with its striking exterior that features faintly pentagonal headlights, a new-style “helmet” roof and three-dimensional, vertically aligned rear lights. The interior design likewise accentuates the practicality and robust character of the MINI Countryman.

The highly dynamic design of the BMW S 1000 RR displays its racing bike heritage in a frank and authentic manner. Its flat and sportive front-end design features the hallmark asymmetrical BMW headlight arrangement that reiterates the look of the endurance racers (24-hour events).

The BMW Concept 6 design study persuaded the jury with its highly contrasting composition: while the lower half of the motorcycle reveals its mechanical underpinnings, the sensually tactile surfaces invite some close interaction with the driver. The two levels are fused by an organically designed air flow system.

The unique quality of BMW Group Design has been repeatedly recognised in the past by the GOOD DESIGN Award. In 2008, for example, the award went to the BMW 3 Series Convertible, the BMW 1 Series Coupé and the MINI Cooper S Clubman, as well as four BMW motorcycles. 2007 saw the new BMW X5, the BMW 3 Series Coupé, the new MINI and a further three BMW motorcycles win the GOOD DESIGN Award. And it isn’t the first time the BMW 5 Series Sedan has been crowned: its outstanding design won over the jury of the internationally renowned red dot awards in 2010, secured the coveted iF Product Design Award in 2011, and – with the 2011 Design Award of the Federal Republic of Germany – captured the country’s most prestigious prize for exceptional product design.