Dubai, United Arab Emirates – 8^th September 2026: BMW Group Middle East introduces the new BMW 7 Series bringing the brand’s flagship luxury sedan to the region with a clear focus on progressive design, advanced technology and refined comfort.

Set against the backdrop of Dubai, the regional debut reflects the city’s role as a destination for innovation, luxury and creativity. The new BMW 7 Series combines a monolithic presence, intelligent digital features and carefully crafted details to create a luxury sedan experience that feels modern, composed and unmistakably BMW.

With this latest generation, the BMW 7 Series continues to express Sheer Driving Pleasure in its most refined form, combining the comfort of being driven with the engagement expected from a BMW.

“The regional debut of the new BMW 7 Series represents an important moment for BMW Group Middle East and a powerful expression of what modern luxury means to our customers today. More than progressive design or advanced technology, true luxury is defined by the quality of the experience it creates. With technologies from the Neue Klasse, the new BMW Panoramic iDrive and the craftsmanship offered through BMW Individual, the new 7 Series brings together innovation, personalisation and emotional presence to create a flagship experience that is unmistakably BMW.”

Karim-Christian Haririan, Managing Director, BMW Group Middle East.

The new BMW 7 series – the first luxury sedan with technologies from the Neue Klasse.  

Developed with passion and designed to perfection, the BMW 7 Series Sedan has established itself as an innovation leader and technological pioneer around the world since it first took to the stage in 1977. Each generation has brought fresh impetus to its era – from groundbreaking safety functions and revolutionary operating concepts to digital worlds that set new standards. This forward-looking approach has been a hallmark characteristic of the BMW 7 Series Sedan for 49 years now.  

The new BMW 7 Series represents the most extensive model update ever carried out by the BMW Group. The new BMW 7 Series – now entering its seventh generation – marks a big leap forward once again. As the flagship model series of the BMW product range and a brand figurehead, the new BMW 7 Series Sedan takes the lead when it comes to the introduction of technologies from the Neue Klasse into existing models. This step also marks the beginning of a technology rollout – spanning drive system variants and market segments – from which all future BMW cars will benefit.

Premiere for the new BMW luxury-class design. 

The new BMW 7 Series embodies the specific interpretation of the new BMW design language for the luxury segment. A monolithic exterior, the new BMW kidney Iconic Glow and minimalist crystal headlights give the car a visually impactful presence and make it easily recognisable. The side view impresses with reduced surfaces, a character line and classy details, while the rear end is shaped by newly designed lights and clear forms. Three BMW M Performance models provide sporting differentiation to striking effect, with the M Sport package and M Sport package Pro bringing further emphasis. BMW Individual offers a broad spread of personalisation options, including BMW Individual Dual-Finish paintwork – a world first marked by technological sophistication and expert craftsmanship. Completing the picture are a carefully curated selection of ex-factory wheels, from 20-inch rims to the new addition of 22-inch items.

Exclusive interior experience: feel-good ambience with luxurious materials, modern design and innovative technologies.  

The interior of the new BMW 7 Series Sedan captures the imagination with a successful combination of luxurious materials, modern design and advanced technology. The clean design language, high-quality surfaces in materials such as leather, cloth, wood, crystal glass and metal, and innovative details create an exclusive yet also cosy atmosphere. The highlights are the new BMW Panoramic iDrive with BMW Passenger Screen (making its debut), the upgraded BMW Theatre Screen enabling cinematic experiences or working-on-the-move for rear-seat passengers, an immersive light concept with ambient light strip and new light elements, plus a Bowers & Wilkins sound system and Dolby Atmos support for an exceptional audio experience. Ergonomically designed seats (including comfort seats and the optional Executive Lounge), new steering wheels, updated automatic doors, a digital interior mirror¹, and standard features such as a panoramic glass sunroof, four-zone automatic climate control and the Travel & Comfort System round off the luxurious, individual overall experience.  

BMW Panoramic iDrive and new BMW Passenger Screen open up new dimensions in entertainment and information.  

The new BMW 7 Series combines the virtues of a luxury-class sedan with innovative BMW Neue Klasse technology and offers a far-reaching, digital user experience that focuses on both the driver and passengers. Among the highlights are BMW Panoramic iDrive with BMW Operating System X and optimum driver orientation, intelligent voice control with extended BMW Intelligent Personal Assistant including Amazon Alexa+ AI technology², and a powerful software and electronics architecture delivering future-proof functionality. 

New features such as improved navigation with BMW Maps, user-friendly smartphone integration, digital M content from BMW Digital Premium, the BMW Digital Key Plus, plus numerous optional BMW ConnectedDrive Upgrades and regular over-the-air software updates endow the BMW 7 Series Sedan with exceptional flexibility and keep it up to date.

The standard-specification BMW Passenger Screen and optional BMW Theatre Screen for 8K streaming, gaming and video calls provide top-class entertainment for passengers and are augmented by popular third-party apps. The extensive entertainment offering is also available on the Central Display when the vehicle is stationary.

Proven commitment to technology openness: efficient combustion engines, plug-in hybrids and fully electric variants now offering over 720 kilometres / 447 miles of electric range (WLTP) thanks to technology including cylindrical cells from sixth-generation BMW eDrive. 

The new BMW 7 Series Sedan impresses once again with the wide variety of drive systems available to customers. As well as efficient combustion engines with 48V mild hybrid technology and powerful plug-in hybrids, this also includes advanced fully electric variants. The use of innovative cylindrical cells – part of sixth-generation BMW eDrive – gives the fully electric models a significantly longer electric range that now extends to over 720 kilometres / 447 miles (WLTP). BMW 7 Series to Sheer Driving Pleasure. In addition, drivers benefit from user-friendly and intelligent charging solutions, route planning optimised for charging, adaptive recuperation and integration into the energy market for cost-optimised charging. 

BMW Individual: the most exclusive route to vehicle personalisation in 34 years, with a world first Dual-Finish paint concept and over 500 colour combinations available.

BMW Individual offers the freedom to express each driver’s personality in a unique way. As well as choosing from 12 BMW upholstery variants and 130 paint colours, customers can commission exclusive special-edition models of the new BMW 7 Series – all the way up to a one-off car from BMW Individual Manufaktur. Vancouver Green Metallic and Frozen Silver Space lead a dazzling new lineup of shades, whilst the two-tone paint option unlocks 500 bespoke colour combinations.

Cutting-edge technology meets skilled craftsmanship: BMW Individual Dual-Finish is a world first.

The new BMW Individual Dual-Finish paint concept is genuinely unique. In this complex process, a matt paint finish in the lower area of the car combines with a manually applied metallic finish in the upper section of the body. Together with the Coachline - likewise drawn by hand – this creates a discreet but supremely elegant look.

More than any other aspect, the transition between the two paint finishes reveals the striking quality of this BMW innovation and the skilled craftsmanship of our employees who apply it. Metallic and matt paint differ significantly in their composition, but with BMW Individual Dual-Finish there is no noticeable transition point where the two finishes meet.

BMW Individual Dual-Finish paintwork represents the pinnacle of what is currently possible in painting techniques. Experts have spent two-and-a-half years developing this innovative technology, which can only be used at BMW Group Plant Dingolfing as things stand and is only available for the BMW 7 Series Sedan. More than 20 specially trained employees are involved in a complex process in which the car is prepared manually for each of the 12 steps in the painting process. Among the tasks they carry out are taping the car by hand and sanding down the body to prepare it for the manual painting process. Around half of the work time is accounted for by these manual jobs. Each car ordered with a BMW Individual Dual-Finish will spend more than 75 hours – i.e. over three full days – in the paint shop. This is almost six times longer than for a conventional paint finish.

Advanced assistance systems with BMW Symbiotic Drive and use of AI to maximise comfort and safety in partially automated driving and parking manoeuvres.   

The new BMW 7 Series Sedan employs advanced technologies and increases the use of artificial intelligence (AI) to set new standards of comfort and safety in partially automated driving and parking manoeuvres. Innovative SAE Level 2 driver assistance system s and active safety functions provide noticeable added value, while BMW Symbiotic Drive optimises the interplay between the driver and their car. The Motorway Assistant enables hands-off driving up to 130 km/h (81 mph) in numerous European countries, and the City Assistant now supports navigation-guided Address-2-Address journeys in urban areas. The new driver assistance visualisation function in BMW Maps gives the driver a better overview of the situation when using the navigation system. The range of active safety functions specified as standard has been broadened compared to that of the predecessor model, while the standard-fit Park Assist, and AI-supported parking space detection and manoeuvre planning make parking extremely intuitive and comfortable.

Driving pleasure meets the pleasure of being driven: unique combination of driving dynamics and comfort.

As before, the new BMW 7 Series Sedan blends compelling driving dynamics with the comfort levels of a luxury chauffeur-driven sedan and so meets the diverse needs of different customer groups around the world – from drivers looking for sporting responses from their car to passengers prioritising comfort. Innovative chassis technology, including standard adaptive 2-axle air suspension featuring four electronically controlled shock absorbers, allows the BMW 7 Series to offer standout driving characteristics and safety. 22-inch wheels are now available from the factory for the first time as an alternative to the 20-inch items fitted as standard. The optional Adaptive Chassis Control with Integral Active Steering and Adaptive Chassis Control Professional with Integral Active Steering and roll stabilisation raise the bar once again in terms of comfort and agility. Specific chassis upgrades brought by the M Sport package turn the dynamic dial up another notch, as do a trio of M Performance models. And cutting-edge functions such as digital tyre conditioning monitoring with AI, the integrated braking system and near-actuator wheel slip limitation ensure top-drawer handling and safety.

When maximum security meets luxury: the BMW 7 Series Protection. 

The BMW 7 Series Protection brings together exceptionally high levels of safety, security and luxury. It provides occupants with protection from attacks with firearms or explosives and has VR9 certification – with VPAM 10 classification, representing the highest level of protection, available as an option. Underpinning this capability is the innovative BMW Protection Core with multi-layer armouring consisting of steel, special alloys, composite materials and bulletproof glass. The suspension and brakes are set up specially to ensure BMW’s signature dynamic ability is preserved. A new BMW 7 Series Protection special protection vehicle based on the new BMW 7 Series is in the final stages of development.

Focus on sustainability: resource-efficient development and production, innovative CO₂ reduction measures and TÜV-certified transparency throughout the car’s life cycle. 

With the new BMW 7 Series, the BMW Group is extending its sustainability strategy across all drive-system variants. The focus here is on resource-efficient product development, innovative technologies and measures applied throughout the car’s life cycle – from the supply chain to production and the use phase. In the case of the BMW i7, in particular, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, e.g. through the use of Gen6 battery cells and aluminium wheel rims with a high recycled material content. The company’s ambitious climate goals, including reducing CO₂e emissions by 60 million tons by 2035, are part of a 360° sustainability approach. Transparency is guaranteed by TÜV-certified carbon footprint verification. Production uses electricity and heat generated from renewable sources, supported by photovoltaic systems and a biomass heating plant.

Production at BMW Group Plant Dingolfing.

All model and drive-system variants of the new BMW 7 Series Sedan will be built on a single production line at BMW Group Plant Dingolfing. The tradition-rich location in Lower Bavaria combines the customary BMW passion for flawless engineering with skilled craftsmanship like no other. By beginning the rollout of Neue Klasse technologies, BMW Group Plant Dingolfing is once again assuming the role of lead plant for the new BMW luxury-class models.