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                    <title><![CDATA[BMW Group Newsroom Middle East]]></title>
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                    <pubDate>Tue, 11 Apr 2017 00:01:00 +0200</pubDate>
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                        <title>The BMW Group at Auto Shanghai 2017.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-auto-shanghai-2017-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-auto-shanghai-2017-en-ae/</guid><pp:caseid>813276</pp:caseid><pp:summary><![CDATA[The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car.]]></pp:summary><description><![CDATA[<div class="imported-article"><p> </p>
<p>The world premiere of the all-new BMW 5 Series Long Wheelbase is one
  of the main highlights of the Auto Shanghai 2017 show. The new
  business sedan is the successor to the current front-runner in the
  Chinese car market’s premium segment and comes with all the right
  credentials for cementing this leading status. Likewise making its
  debut public appearance is the latest special-edition version of the
  BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts
  the Asian premieres of the BMW Concept X2, revised BMW 4 Series models
  and new services from BMW Connected created specifically for the
  Chinese market.</p>
<p>The time-honoured MINI brand is also represented at Auto Shanghai
  2017 with a world premiere. The new MINI John Cooper Works Countryman,
  a talented all-rounder with stand-out performance attributes, is
  making its first public appearance. And BMW Motorrad is kicking off
  its 2017 product offensive with the presentation of the revised
  BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.</p>
<p>Auto Shanghai is one of the most important motor shows of the year
  for the global automotive industry. It has taken place every other
  year since 1985, alternating with the Auto China show in Beijing on
  the motoring calendar. The National Exhibition and Convention Center
  in the west of Shanghai opened its doors in 2015 and invites vehicle
  manufacturers, suppliers and service providers from around the world
  to display their products across an area measuring some 400,000 square
  metres. The 17th edition of the Auto Shanghai show will see more than
  1,100 exhibitors present their new models, technological innovations
  and service offerings to the public from 21 – 28 April 2017.</p>
<p> </p>
<p>
  <strong>World premiere: the all-new BMW 5 Series Long Wheelbase.</strong></p>
<p>Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is
  the world premiere of the all-new BMW 5 Series Long Wheelbase. The new
  model is being built by BMW Brilliance Automotive Ltd. exclusively for
  the Chinese market at the Shenyang facility.</p>
<p>Its 133-millimetre-longer wheelbase imbues the business sedan’s
  exterior with elegantly stretched proportions which blend harmoniously
  into its contemporary looks. State-of-the-art powertrain and chassis
  technology underpin an exceptional balance between BMW’s hallmark
  dynamic driving ability and supreme ride comfort. The all-new BMW 5
  Series Long Wheelbase is up to 130 kilograms lighter than its
  predecessor and boasts enhanced aerodynamics.</p>
<p>Generous kneeroom, optimised soundproofing and a host of innovative
  equipment features – such as the electrically adjustable comfort
  seats, Ambient Air package and Sky Lounge Panorama glass roof –
  elevate on-board comfort in the rear to an even higher level. As well
  as the iDrive system and a further improved voice control system, the
  display and control concept also encompasses a touchscreen monitor and
  BMW gesture control.</p>
<p> </p>
<p>
  <strong>World premiere: the BMW i8 Protonic Frozen Yellow Edition.</strong></p>
<p>The BMW Group is also building on its successful track record in
  sustainable mobility, where BMW i has played a significant role. The
  BMW eDrive drive system technology originally developed for the
  all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be
  experienced in six BMW model ranges and one MINI. Indeed, fuelled by
  the popularity of the BMW i and BMW iPerformance models, the BMW Group
  is now the most successful manufacturer of plug-in hybrid models for
  the premium segment globally.</p>
<p>The BMW i8, for example, has developed into the world’s
  highest-selling plug-in hybrid sports car. And its appeal is given
  fresh lustre at Auto Shanghai 2017 with the presentation for the first
  time of the BMW i8 Protonic Frozen Yellow Edition. This latest special
  edition stands out with its exclusive Protonic Frozen Yellow paint
  finish, newly designed 20-inch light-alloy wheels and distinctive
  interior design cues.</p>
<p> </p>
<p>
  <strong>Asian premiere: the BMW Concept X2</strong>.</p>
<p>The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The
  new vehicle concept for the premium compact segment combines the
  robust and functionally accomplished character of a BMW X model with
  the low-slung proportions of a coupe. Among the signature X elements
  are muscular surfaces, large, almost squared-off wheel arches and
  stylistic underfloor protection. The long wheelbase, short overhangs,
  flowing roofline and slim side window graphic lend the silhouette of
  the BMW Concept X2 a svelte and dynamic appearance.</p>
<p> </p>
<p>
  <strong>Asian premiere: the new BMW 4 Series model range.</strong></p>
<p>The new BMW 4 Series models will be introduced to the public in Asia
  for the first time with detailed revisions to their design and
  optimised chassis technology. LED headlights and LED rear lights now
  come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible
  and BMW 4 Series Gran Coupe, as does a refined premium ambience in the
  interior. If the optional Navigation system Professional is specified,
  the iDrive operating system also features a new tile-style menu layout
  with constantly updated content. And the Multifunctional Instrument
  Display can now also be ordered as an option.</p>
<p> </p>
<p>
  <strong>BMW Connected with services developed specially for China.</strong></p>
<p>With mobility, communication and infotainment services tailored
  specially to BMW’s Chinese target group, BMW Connected presents a
  premium digital offering unmatched in the country. The BMW Connected
  personalised mobility assistant’s China-specific functionality
  includes customer support among its suite of services. BMW Connected
  allows smartphone users to coordinate communications with a selected
  BMW dealer and arrange service appointments. BMW Connected also
  supplies users in China with information on traffic offences. And
  customers can make use of online-based lifestyle, social media and
  entertainment services selected specially for the Chinese market and
  with bespoke functionality.</p>
<p> </p>
<p>
  <strong>World premiere: the new MINI John Cooper Works Countryman.</strong></p>
<p>The MINI brand is showing off its sporty side at Auto Shanghai 2017,
  with the world premiere of the new MINI John Cooper Works Countryman
  commanding the limelight. The latest John Cooper Works machine is the
  largest and most versatile elite performance model in the British car
  maker’s portfolio. The brand’s most powerful engine, eight-speed
  Steptronic Sport transmission (fitted as standard in cars for the
  Chinese market), ALL4 all-wheel drive and sports suspension, plus the
  aerodynamically optimised body and sports-car cockpit aura come
  together into a sublime overall package to deliver standout
  performance and a race feeling that will capture the imagination.</p>
<p>The new-generation MINI sees the British manufacturer also
  strengthening its position as the leading maker of premium vehicles in
  the small car and compact segments in China. The MINI 3-door and MINI
  5-door are each available with a selection of three engines in the
  country, and MINI Convertible customers there can choose from two
  variants. In the premium compact segment, the MINI Clubman can be
  ordered with one of three engines and the MINI Countryman with a
  choice of two, plus ALL4 all-wheel drive as an option. The new
  MINI John Cooper Works Countryman joins the MINI John Cooper Works and
  MINI John Cooper Works Clubman in the ranks of top-level MINI
  performance models in China.</p>
<p> </p>
<p>
  <strong>BMW Motorrad: fresh success, a model offensive and a world
    premiere for a suitably exclusive newcomer.</strong></p>
<p>BMW Motorrad recorded extremely dynamic growth in China in 2016, with
  sales up 52.7 per cent compared with the previous year. And the brand
  is continuing along its upward curve in 2017, fuelled by its ongoing
  model offensive in the premium motorcycle and maxi scooter markets. 14
  new and redesigned models are set to be introduced up to the end of
  2017. And the brand is showing various models at Auto Shanghai 2017,
  including the latest versions of the ultra-sporty BMW S 1000 RR and
  BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the
  world premiere of one of the most exclusive models ever offered by BMW Motorrad.</p>
<p> </p>
<p>
  <sup>Further information on official fuel consumption figures,
    specific CO2 emission values and the electric power consumption of
    new passenger cars is included in the following guideline:
    “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den
    Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel
    consumption, CO2 emissions and electric power consumption of new
    passenger cars), which can be obtained from all dealerships, from
    Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
    Ostfildern-Scharnhausen and at
    http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
    LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)</sup></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Events,Research &amp; Development,Press Kit,5 Series,Coupé,Countryman,ConnectedDrive,John Cooper Works,I12,i8,R60,F60,Scooter,Product,BMW,MINI]]></category>
            <pubDate>Tue, 11 Apr 2017 00:01:00 +0200</pubDate>
            <pp:lastModified>Mon, 10 Apr 2017 22:01:00 +0000</pp:lastModified>
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                        <title>BMW i and Garage Italia Customs to present the BMW i3 and the BMW i8 Garage Italia CrossFade in Paris.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-i-and-garage-italia-customs-to-present-the-bmw-i3-and-the-bmw-i8-garage-italia-crossfade-in-paris-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-i-and-garage-italia-customs-to-present-the-bmw-i3-and-the-bmw-i8-garage-italia-crossfade-in-paris-en-ae/</guid><pp:caseid>813223</pp:caseid><pp:summary><![CDATA[A collaboration between BMW Group Design and Garage Italia Customs has produced an innovative colour and material concept of two concept cars based on current BMW i models. The BMW i3 Garage Italia CrossFade and the BMW i8 Garage Italia CrossFade will be presented on 30 September 2016 at the start of the Mondial de l’Automobile 2016 in Paris.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> A collaboration between BMW Group Design and
  Garage Italia Customs has produced an innovative colour and material
  concept of two concept cars based on current BMW i models. The
  BMW i3 Garage Italia CrossFade and the BMW i8 Garage Italia CrossFade
  will be presented on 30 September 2016 at the start of the Mondial de
  l’Automobile 2016 in Paris. The premiere in the French capital will
  also serve as an outlook on edition models of the BMW i3 and the BMW
  i8. These models, which both feature an exterior design derived from
  the concept cars, will become available at the beginning of 2017.</p>
<p>The common feature of the two concept cars is a surface structure
  that emphasises the groundbreaking design and the innovative character
  of the models BMW i3 and BMW i8 in a fascinating way. The focus here
  is on a specific colour design that was developed on the basis of a
  common painting genre during the late 19th and early 20th century and
  which provides for a particularly expressive appearance. “Lapo Elkann
  is a pioneer in linking the disciplines of fashion, automobile and
  design. As a designer, I find this comprehensive approach particularly
  exciting,” says Adrian van Hooydonk, head of BMW Group Design. “With
  BMW i, we have been successful in overcoming previous restrictions in
  automotive design through the use of entirely new materials. So the
  progressive expressiveness of the <em>Garage Italia CrossFade
  Edition</em> is perfectly in keeping with the BMW i3 and the BMW i8.”</p>
<p>In June 2016, Garage Italia Customs had already presented the BMW i8
  Futurism Edition. This vehicle also featured a body surface concept
  that was inspired by the art of painting. The design of the BMW i8
  Futurism Edition, which was created on the occasion of the 50th
  anniversary of BMW Italia, is based on the painting “Lampada ad Arco”
  by the futuristic artist Giacomo Balla. “Technological development and
  constant search for innovation are common key values to both Garage
  Italia Customs and BMW,” adds Lapo Elkann, Chairman and Founder of
  Garage Italia Customs. “BMW i automobiles provide our designers with
  ideal opportunities for an artistic exploration of the future of
  mobility. The CrossFade project was a great opportunity to create
  something beyond the traditional idea of car painting, generating
  amazing effects with a unique geometrical pattern.”</p>
<p>The design of the concept cars now being shown in Paris was inspired
  by optical colour mixing, a technique already used in Pointillism of
  the late 19th century. This painting technique involves the creation
  of motifs using small and evenly distributed dashes of colour. Because
  the neighbouring colours are not intermixed, but only blend together
  in the perception of the viewer, a particularly intensive radiance is
  created. The selective variation of size and spacing of the individual
  dashes permits the creation of both precise and harmonious colour gradients.</p>
<p>On the body surface of the <em>BMW i8 Garage Italia CrossFade</em>,
  the accurately defined colour changes between Protonic Blue metallic
  and Protonic Dark Silver metallic are used to intensively underscore
  the lines and surface contours. Moreover, the applied dashes of paint
  are triangular. Resulting from this geometrical shape, both the
  overall impression as well as the plug-in hybrid sports car’s dynamics
  already symbolised in the design are accentuated even further. The
  colour design was realised using a complex painting process in which
  the car finished in Protonic Blue metallic was initially covered with
  a stencil film. In this way, it was possible to create the desired
  geometrical pattern with exceptionally high precision when the second
  layer of paint in Protonic Dark Silver metallic was finally applied.
  Moreover, the interior follows the <em>BMW i8 Garage Italia
  CrossFade</em>’s exterior design with the smooth transition from the
  dark silver of the front end of the car to the pure blue of the rear
  end printed on Alcantara textile that now covers the central tunnel,
  the side panels and the headliner. The surface structure of the
  interior and the seats in Foglizzo leather, and Protonic Blue and
  perforated Alcantara is effectively accentuated by the contrasting colours.</p>
<p>In the case of the BMW i3 Garage Italia CrossFade, the colour
  transition on the front end and the side panels flows in a vertical
  direction. The amount of blue decreases as it rises upwards to merge
  with the black roof and bonnet. The smooth transition is created by a
  transparent foiling with imprinted circular dashes of colour that
  symbolise the driving pleasure offered by the electrically powered
  five door car and become larger with increasing height. The
  distinctive colour design is also to be found in the interior, where
  high-quality textile and Alcantara surfaces additionally emphasise the
  premium character of the car. Base colour in each case is Protonic
  Blue, which is now also optionally available for the BMW i3 and
  exclusively in conjunction with the 94 Ah high-voltage battery.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Coupé,BMW i,i3,I01,I12,i8,Product,BMW]]></category>
            <pubDate>Thu, 29 Sep 2016 18:13:00 +0200</pubDate>
            <pp:lastModified>Thu, 29 Sep 2016 16:13:00 +0000</pp:lastModified>
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