Dubai, United Arab Emirates. 13 January 2026 – BMW Motorrad Middle East along with AGMC, the authorised importer of BMW Group vehicles for Dubai, Sharjah and the Northern Emirates, showcases BMW Motorrad’s latest Authority and Protection motorcycles at Intersec 2026, the world’s leading trade fair for security, safety and fire protection, taking place at the Dubai World Trade Centre.

Intersec brings together global leaders, government entities and industry experts to explore the technologies shaping the future of public safety and emergency response. As part of this year’s exhibition, there is a lineup of BMW Motorrad motorcycles specifically engineered to support frontline and authority operations across diverse and demanding environments in the emirate.

Purpose-built authority motorcycles on display

On display at the BMW Motorrad and AGMC stand are the four BMW Motorrad Authority models, each designed to deliver reliability, performance and adaptability in real-world operational conditions:

BMW R 1300 RT-P

The BMW R 1300 RT-P is a touring-focused authority motorcycle designed for high-performance patrol duties and everyday operational versatility. It combines excellent ergonomics and long-distance comfort with outstanding maneuverability in urban traffic. Powered by BMW’s 1,300 cc ShiftCam boxer engine delivering 145 hp and 149 Nm of torque, the RT-P provides strong, efficient performance and high stability for demanding authority use.

BMW R 1300 GS-P

The BMW R 1300 GS-P is a highly capable all-terrain authority motorcycle built for operation across mixed and challenging environments. Its air/liquid-cooled 1,300 cc boxer engine produces 145 hp and 149 Nm of torque, ensuring confident performance on and off road. Advanced rider assistance systems support stability, safety and control, making the GS-P a reliable platform for complex operational requirements.

BMW F 900 GS-P

The BMW F 900 GS-P is a versatile enduro motorcycle designed for authority operations on asphalt and unpaved surfaces. Its parallel-twin engine delivers strong, controllable performance, while the lightweight design and 14.5-litre plastic fuel tank contribute to improved handling and operational efficiency. The F 900 GS-P offers a balanced combination of agility, rider comfort and safety-focused technology.

BMW F 800 GS-P

The BMW F 800 GS-P is a proven midsize adventure motorcycle offering efficient performance and confident handling. With an output of 87 hp and a balanced chassis, it delivers dependable capability without excessive fuel consumption. Its manageable weight and rider-focused ergonomics support safe, controlled operation in demanding situations.

Steve Noon, Head of BMW Motorrad Middle East, said: “At BMW Motorrad we take pride in delivering purpose-built motorcycles that support law enforcement agencies in carrying out their duties with confidence and precision. Our ongoing commitment to innovation and rider-focused engineering has established BMW Motorrad as a trusted and leading choice for authority fleets in the region.”

Muhamet Latifi, General Manager for BMW Motorrad at AGMC, commented: “The participation of AGMC with BMW Motorrad Middle East at intersec 2026 reinforces our ongoing commitment to delivering specialised mobility solutions for authority and government partners. By combining advanced engineering, rider-focused technology and adaptable performance, BMW Motorrad’s Authority motorcycles continue to set benchmarks in reliability and operational readiness.”

Intersec is currently underway at the Dubai World Trade Centre, with visitors invited to experience BMW Motorrad’s Authority and Protection range firsthand throughout the exhibition.

Dubai, 03 November 2025 – BMW Middle East returns to Dubai Design Week 2025, the region’s leading design festival for the fourth consecutive year. Running from November 4 to 9 at Dubai Design District (d3), their presence highlights BMW Middle East’s commitment to supporting and nurturing regional talent and creativity.

Beyond continuing their support for the event as the exclusive Automotive Partner, BMW Middle East is proud to present the BMW pavilion “Ellipse”, a collaboration with Bricklab, a Jeddah-based architecture studio founded by brothers Abdulrahman and Turki Gazzaz in 2015.

Through a cohesive integration of design, materiality, and spatial experience, Ellipse pavilion will embody core attributes of BMW. Its conceptdraws inspiration from the duality between the comfort of a luxury car and the raw environment of the desert highway. Its hard aluminium exterior contrasts with a soft, sinuous interior, creating moments of intimacy and reflection. The elliptical form provides a dynamic counterpoint to the angular geometry of Dubai Design District, symbolising motion and modernity.

While the hard aluminium cladding evokes strength and precision, the interior finishes mirror the craftsmanship of the BMW 7 Series with undulating walls and soft textures designed to encourage connection and calm. Adding to the experience, Ellipse pavilion will also showcase an exceptional BMW 7 Series presenting an elegant two-tone composition: Maldives Blue blending seamlessly with Oxide Grey Metallic for a distinctive and sophisticated look. Through this deliberate interplay of materials and atmospheres, Ellipse successfully echoes the core design attributes and luxury experience of the BMW 7 Series Individual.

Speaking about the inspiration behind Ellipse pavilion, Abdulrahman and Turki Gazzaz said: “Creating this pavilion for Dubai Design Week has been a process of artistry and practicality. Our collaboration with BMW Group Middle East has provided ideas that allowed us to pay homage to excellence in automotive design, merged with the dramatic scenery drivers experience in the Middle East. The result is a building we can be proud of – it is as elegant as it is functional.”

BMW Group Middle East’s commitment to art, design, and culture further extends within Ellipse pavilion, where visitors will experience meticulously crafted works from six regional artists. They include: Rania Elkalla, founder of Shell Homage; Karim Tamerji and Elias El Hage from Karim + Elias; Rand Abdul Jabbar, multidisciplinary artist; co-founders Sara Abu Farha and Khaled Shalkha of Datecrete Studio & Lab; Talin Hazbar, multidisciplinary artist; and Dima Srouji, founder of Hollow Forms.

Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “We are committed to championing regional creativity across art, design and culture, which is showcased through our ongoing partnership with Dubai Design Week, a platform that continues to inspire innovation and cultural dialogue. Our collaboration with Bricklab for Ellipse pavilionand the showcase six remarkable regional designers reflects BMW’s passion for design excellence, craftsmanship and cultural exchange.”

Munich/Cannes. Glittering movie premieres, stars gracing the red carpet and a high-performance vehicle that looks like nothing else: this is the ##Cannes Film Festival## and yesterday it hosted the world premiere of the ##BMW XM Mystique Allure##. This one-off creation is based on the first high-performance sports car from ##BMW M GmbH## powered by the ##M HYBRID## drive system. Blending progressive luxury with extravagant looks, it is inspired by British supermodel ##Naomi Campbell##, was designed using exclusive materials from the world of haute couture and has a unique soundtrack devised in cooperation with film score composer Hans Zimmer.

The BMW XM Mystique Allure is the latest product of the collaboration between BMW and Naomi Campbell. The partnership took its first steps last year with the “Dare to be You” launch campaign for the ##BMW XM##, which puts the confidence to be yourself and go your own way at centre stage.

The BMW XM Mystique Allure and Naomi Campbell: making a grand entrance at Cannes.

The 77th Cannes Film Festival was the ideal choice of setting for the world premiere of the BMW XM Mystique Allure. Against the stunning backdrop of the French portside resort, Naomi Campbell presented the one-of-a-kind creation inspired by her to an audience of selected guests, before making her way in the car to the red carpet outside the Palais des Festivals et des Congrès. “Witnessing BMW's vision for the BMW XM Mystique Allure come to life has been truly incredible,” says Naomi. “I feel deeply honoured to have sparked the inspiration for their first-ever high-fashion show car, which stands as a unique masterpiece in every aspect.”

This is the third year in succession that BMW has stepped up as Official Automotive Partner of the Cannes Film Festival. And it will lay on an exclusive shuttle service of more than 200 vehicles – among them the all-electric BMW i7, BMW iX and BMW i5, and the plug-in-hybrid BMW XM – to give participants and guests at the event the experience of locally emission-free premium mobility.

First BMW designed with high-fashion materials.

The BMW XM Mystique Allure is the first vehicle in the brand’s history to be designed using materials from the high fashion industry. This unusual tie-up showcases the BMW XM in a whole new light: expressive, avant-garde – and stylish and luxurious in equal measure.

Inspired by Naomi’s favourite colour, the vehicle’s exterior boasts a deeply saturated ultramarine shade, accentuated by a lustrous matte finish. A contemporary translation of high-fashion materials from luxury textile manufacturers, the design seamlessly brings the inside to the outside, featuring rich velvet and shimmering Frozen metallic sequins casting hues ranging from intense violet to deep ultramarine.

The iridescent surfaces were created with precise handcraftsmanship and a fine eye for detail. They take their cues from the eye-catching geometric forms of the BMW XM and bring a special visual richness to the car’s extrovert aesthetic. The design of the BMW XM Mystique Allure provides a meeting point for high performance and haute couture, and paints a unique picture of progressive luxury that continues into the interior. All of the surfaces inside the car, including the M Lounge in the rear, are covered in purple velvet.

BMW IconicSounds Electric: exclusive driving sound from the collaboration with Hans Zimmer.

The bold appearance of the BMW XM Mystique Allure is complemented by an acoustic character also very much its own. At its heart is a bespoke adaptation of the BMW IconicSounds Electric developed as part of the collaboration between BMW Group Sound Design and film score composer Hans Zimmer.

The driving track created for the Naomi Campbell-inspired one-off projects the supreme confidence of the car’s exterior design onto the soundscape of locally emission-free driving. In the M HYBRID drive system’s all-electric operating mode, every movement of the accelerator is accompanied by an emotionally engaging sound that authentically represents the car’s outstanding performance and magnetic visual allure.

The BMW XM: the most powerful series-produced model from BMW M GmbH.

The BMW XM is the first model since the legendary BMW M1 to be conceived solely as a standalone high-performance car from BMW M GmbH. It blends dynamic potency with innovative luxury and an enticingly extravagant design composed of muscular proportions and powerful contours. Two-piece split headlight units, Iconic Glow contour lighting for the BMW kidney grille, accent bands along the sides of the car, light-alloy wheels up to 23 inches in size and the vertically stacked and hexagonally formed pairs of exhaust tailpipes integrated into the rear apron ensure the exterior of the XM has an inimitable visual presence.

The BMW XM is also breaking new ground with its M HYBRID system, which has made the XM the first high-performance car from BMW M GmbH to feature an electrified drive system. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO₂ classes: with discharged battery G; weighted, combined B), the plug-in hybrid model – with its maximum output of 550 kW/748 hp – is also the most powerful series-produced, road-legal car yet produced by BMW M GmbH.

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Official fuel consumption, CO₂ emissions, electric power consumption and electric range figures were determined based on the prescribed measurement procedure in accordance with European Regulation (EC) 2007/715 in the version applicable. Where a range is shown, the WLTP figures take into account the impact of any optional extras
Only official figures based on the WLTP procedure are available for new models that have been type tested since 01.01.2021. In addition, according to EU Regulation 2022/195, the NEDC values will no longer be included in the EC certificates of conformity as of 01.01.2023. Further information on the WLTP and NEDC measurement procedures can also be found at www.bmw.de/wltp.
Further information on official fuel consumption figures and specific CO₂ emission values of new passenger cars is included in the following guideline: 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen and den Stromverbrauch neuer Personenkraftwagen' (Guide to the fuel economy, CO₂ emissions and electric power consumption of new passenger cars), which can be obtained free of charge from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1. 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2.

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Munich/Cannes. BMW has signed up as Official Automotive Partner of the Cannes Film Festival for the third year in a row. This means visitors to the festival will once again be able to enjoy an exclusive shuttle service featuring luxury vehicles from the premium carmaker’s current range. BMW is also using its Cannes spotlight for a special vehicle presentation. Following the successful world premiere of the BMW Films production The Calm last year, BMW will now introduce a one-off creation based on the BMW XM as part of the creative collaboration with British supermodel Naomi Campbell.

Now in its 77th year, the prestigious Cannes Film Festival will once again attract a plentiful cast of filmmakers, actors and cinema lovers from all over the world to the Côte d’Azur on 14 – 25 May 2024. But the presentation of the coveted Palme d’Or is not the only show in town; during the festival, heads increasingly turn towards the lifestyle chic and glamour of the Croisette and many other Cannes hotspots. For premium brand BMW, the event therefore provides the ideal stage on which to exhibit its latest luxury-segment models to a discerning international audience.

To this end, organisers and guests alike will have locally emission-free premium mobility at their disposal. The exclusive fleet of shuttles chauffeuring the stars and VIPs over the roads around the Palais des Festivals et des Congrès will also be available to the festival organisers and some of its Official Partners. It includes more than 200 vehicles, among them the all-electric BMW i7, BMW iX and BMW i5, plus the BMW XM with plug-in hybrid drive system.

Creative collaboration with Naomi Campbell produces one-of-a-kind result.

BMW has extended the partnership with Naomi Campbell that it launched last year. The latest product of this creative collaboration is the BMW XM Mystique Allure. Inspired by the supermodel, this unique take on the XM will make a very special appearance in Cannes on 15 May.

The collaboration took its first steps last year with the “Dare to be You” launch campaign for the BMW XM. Alongside her successful catwalk career, Naomi Campbell has also established herself as an actor and creative visionary, and has become one of the most influential figures on the global fashion scene. Her commitment to increasing diversity in the industry has made her a standard-bearer for the next generation of up-and-coming talent in the creative and fashion worlds.

The BMW XM and Naomi Campbell: trailblazers specialising in visual extravagance.

An enduring pioneering spirit and the ability to project poise and confidence are attributes shared by Naomi Campbell and the BMW XM. With its iconic design language, an interior permeated by high comfort and the M HYBRID drive system making its debut in a series-produced model, the BMW XM creates a whole new level of connection between luxury and high performance.

The plug-in hybrid system’s electric motor teams up with either a muscular six-cylinder in-line engine or punchy petrol V8, depending on the model variant. In BMW XM Label Red form (electric power and petrol consumption – weighted, combined: 33.5 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions – weighted, combined: 45 g/km (WLTP); fuel consumption with discharged battery: 12.9 l/100 km [21.9 mpg imp] as per WLTP; CO₂ classes: with discharged battery G; weighted, combined B), the plug-in hybrid model is the most powerful series-produced, road-legal car yet produced by BMW M GmbH.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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Las Vegas / Munich. As part of the CES 2023, the Chairman of the Board of Management of BMW AG, Oliver Zipse, announced a new generation of Head-up displays for the "Neue Klasse" in his keynote speech.
"It is more than a vision. We bring this innovation into the "Neue Klasse". As early as 2025 – the year after next – our customers will be able to experience this completely new technology in their vehicles,” said Oliver Zipse at CES 2023 in Las Vegas.

Munich. The BMW Group is accelerating its development for the battery technology of the future, thereby supporting the ramp-up of a European cell and battery value chain. In this context, Oliver Zipse, Chairman of the Board of Management of BMW AG, today received a grant decision from the Federal Minister of Economics and Energy, Peter Altmaier, as well as from the Bavarian Minister of State for Economic Affairs, Regional Development and Energy, Hubert Aiwanger, in support of the BMW Group's battery projects within the framework of the battery IPCEI (Important Project of Common European Intertest).

For the BMW Group, it is clear that high-performance and sustainable energy storage systems are the key success factor for the individual mobility of the future. The development of highly innovative and sustainable battery cells is therefore one key element of a high-performance European cell and battery value chain.

This aspiration is reflected in the Neue Klasse, which the BMW Group first presented at its annual conference in March. This new generation of vehicles, which will be launched by the middle of this decade, will be uncompromisingly electric, digital, circular – and clearly focused on all-electric drivetrains.

For the Neue Klasse, the BMW Group is developing the next generation of its battery technology – combined with a clear aspiration: "With the Neue Klasse, we will make a big leap in technology in electric drive," said Oliver Zipse, Chairman of the Board of Management of BMW AG, in Munich on Monday. "We want to significantly increase the energy density of the cells and reduce the costs of material use and production at the same time. We will also significantly reduce the use of primary material to ensure a truly 'green' battery."

With the Neue Klasse, the BMW Group aims at the level of state-of-the-art internal combustion engines in terms of range and manufacturing costs. For example, electric mobility "engineered by BMW" is intended to appeal to and convince new groups of buyers worldwide. For this sixth generation of BMW e-drive technology, the company evaluates correspondingly different cell formats, cell chemistry and also cell modules in the current development phase. A key goal is to create truly green, low-carbon and recyclable batteries.

 
Solid-state battery for serial use – demonstrator vehicle well before 2025

However, the BMW Group is already planning further into the future beyond this next generation: By the end of the decade, the energy density of battery cells is expected to increase by at least a mid-double-digit percentage range – from an already high level today.

Frank Weber, Member of the Board of Management of BMW AG, Development: "The greenest electric car in the world will be a BMW – sustainable from the initial idea to recycling after its use phase. We are developing the battery cell of the future: it will be powerful, safe, cost-effective, and recyclable - from material selection to recyclability after the use in the vehicle. All of this will be created in a European value chain." Weber continues: "We are doing intensive research on solid-state battery technology. By the end of the decade, we will be implementing an automotive-compatible solid-state battery for series production. We plan to show a first demonstrator vehicle featuring this technology well before 2025."

The BMW Group has had extensive in-house expertise in the complete value chain of electric drive for years and has optimized its battery cell technology from generation to generation. Cell chemistry has also been consistently further developed: for example, the proportion of cobalt in cathode material in the transition from Gen3 from the BMW i3 to Gen5, which was introduced in 2020 with the BMW iX3, was significantly reduced from 33 percent to 10 percent – at the same time, the nickel content rose to around 80 percent. In order to minimize the consumption of primary resources, up to 50 percent recycled nickel is already used in the high-voltage battery pack of the new BMW iX.

 
Electric offensive in full swing

Thanks to intelligent vehicle architectures and a highly flexible production network, the BMW Group will have around a dozen all-electric models on the road as early as 2023. In addition to the BMW i3, MINI Cooper SE and BMW iX3, which are already on the market, two key innovation drivers, the BMW i4 and the BMW iX will be put on the road this year– the BMW i4 even three months earlier than originally planned.

In the coming years, all-electric versions of the high-volume BMW 5 Series and the BMW X1 will follow. In addition, there will be an all-electric BMW 7 Series as well as the successor to the MINI Countryman and other models. As early as 2023, the BMW Group will have at least one all-electric model on the road in around 90 percent of its current market segments.

By 2025, the BMW Group will increase sales of all-electric models by an average of significantly more than 50 percent per year – more than ten times more than in 2020. In total, the company will have delivered around two million all-electric vehicles to customers by the end of 2025.

Based on current market expectations, the BMW Group is planning that by 2030 at least 50 percent of its global sales will consist of all-electric vehicles. In total, the company will bring about ten million all-electric vehicles onto the road over the approximately next ten years. This also means that the BMW Group is strategically on target of achieving the EU's ambitious CO2 reduction targets in 2025 and 2030.

The BMW Group commitment to IPCEI.

Within the framework of the two battery IPCEI (Important Projects of Common European Interest), the BMW Group is developing highly innovative, sustainable, function-optimized and cost-effective battery cells as a key element of a European cell and battery value chain

The Federal Ministry of Economics and the Bavarian State Ministry for Economic Affairs, Regional Development and Energy, support the project within the framework of the European funding process IPCEI.

Federal Minister Altmaier: "With the joint European projects, we have successfully built up the battery value chain in Germany and Europe and secured sustainable jobs. We support BMW in two concrete projects in the field of battery technology. Both projects are central to the further expansion of electromobility in Germany."

Bavaria's Minister of Economic Affairs Hubert Aiwanger: "The development of battery cells is an ideal fit for Bavaria's automotive industry and tech-industry as a whole. Bavaria is supporting this IPCEI project from BMW with co-financing in order to secure added value in a central high-tech field with great future potential. Because electromobility is becoming increasingly important, we have to produce the battery cells needed here in Germany, preferably in Bavaria. Our aim must be to participate economically in this climate-friendly technology and to make Europe more independent of suppliers from third countries."

Following the development of a next generation of lithium-ion cells as well as an innovative battery module and battery system concept in the first IPCEI, the focus of BMW's work in the second IPCEI is on the development of the next generation of lithium-ion cells, the development and optimization of process technologies as well as the construction of a prototype production plant for innovative battery modules and systems.

The BMW Group is also focusing on the recycling and the recyclability of battery materials, with the main aim of achieving a fully cyclable battery. 

Through the research and validation of future technologies such as solid-state batteries (so-called "All-Solid-State-Battery", ASSB), the company not only strengthens its own competence, but also the industrial location Germany. The BMW Group sees ASSB technology as a game changer in the automotive field.

Following the holistic approach of a closed innovation and development cycle, BMW will develop innovative products from the areas of battery cell as well as battery modules and systems with a focus on improved functionality and a significantly improved cost structure. The recycling and the usability of the batteries after their automotive use are also taken into account.

The BMW Group is more involved in the research, development and industrialization of battery value chains in Germany than any other vehicle manufacturer. The research results achieved by the BMW Group and the partners involved in the IPCEI project strengthen the development of an integrated European battery value chain. In addition, various concepts for solid-state batteries are being researched together with European R&D partners and the most promising prototype is being implemented. In doing so, the company is paving the way for successful battery cell development and production in Europe. 

Munich. At the International Motor Show (IAA) 2019 in Frankfurt, the BMW Group presented itself using a new stand concept featuring an unusual media concept for the first time and since the L.A. Autoshow 2019 with an additional innovative press conference visual design. For the two, together with the Creative Lead Agency Meiré and Meiré (Cologne) and the Communication Agency Elastique. (Cologne) developed and implemented design & animation concepts, BMW has now been awarded a "Red Dot Award: Brands & Communication Design 2020" each. The Red Dot Award is one of the most internationally renowned design prizes; the jury consists of 40 proven experts from all over the world. 

BMW merges real and digital elements at its motor shows. 

The future of driving pleasure was the central motif of the new BMW motor show concept at the Frankfurt motor show in 2019. In order to convey this feeling, the designers focused less on facts and figures but on specific materials from the vehicle's exterior and interior instead and shaped these into hyper-real animated statements. Animations, film and sound were combined to dramatic effect on the LED surfaces to be perfectly integrated into the ultra-modern trade fair stand. The BMW Concept 4, one of the most important motor show innovations, was staged using attention-grabbing augmented reality, which also convinced the Red Dot Award jury.

Innovative: modular design system for BMW Group press conferences. 

Corporate Communications also chose a new design approach for the press conference and introduced eleven digital, interconnected rooms for the BMW Group and its product and sub-brands. The spatial feeling is created using 3D elements, light and lines. The look and feel of the rooms also corresponds to the respective brand core. 

All necessary design & animation elements were produced modularly in hundreds of individual elements. The design system structured in this way allows all contents to be freely combined, reducing production times to a minimum and ensuring high design quality. 

Thanks to this flexible system, it was possible to conduct a completely digital press conference from Munich at short notice as an alternative to the Geneva Motor Show at the beginning of March, in only two days and without any loss of design quality.

1. More than an automobile.
The MINI Model Family Over the Years. 2

2. With traditional sporting spirit and British flair.
The MINI 60 Years Edition. 10

3. Motor sport meets lifestyle.
MINI and the success story in motor sport.12

4. MINI All the Way – Always Different.
Customised to Your Personal Taste. 17

5. Traditional Values and Modern Diversity.
Concept and Technology. 21

6. From the Original to the Original.
The MINI Design. 29

7. The Revolutionary with the Drawing Pad.
Sir Alec Issigonis, the Father of the Classic Mini. 36

8. Made in England – Then and Now.
MINI Production between Past and Future. 39

9. Individualists Unite!
MINI fans are networked worldwide. 42

10. The Car for All Classes, with the Qualities of a Star.
MINI as a Member of Society. 45

11. Small Car, Great Show.
MINI Marketing. 48

12. Inspiring Character.
MINI Lifestyle and Special Editions. 51

13. A Question of Style.
The MINI Lifestyle Collection. 54

1.   More than an automobile.
The MINI model family over years.

The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation (BMC) proudly revealed the result of their development activities in creating a new, revolutionary compact car. And indeed, the public right from the start were able to admire no less than two new models: The Morris Mini-Minor and the Austin Seven. This double premiere of two almost identical four-seaters was of course attributable at the time to the broad range of brands offered by BMC in the market, but it was also of very symbolic nature.

Lots of space inside with minimum dimensions outside, seats for four passengers, impeccable driving characteristics, superior fuel economy, and a very affordable price – precisely this was the brief the creator of the Mini, automotive engineer and designer Alec Issigonis, received from BMC’s Top Management. And the brilliant ideas he implemented in developing this two-door for a family of four had an impact quite sufficient for more than one single car, an impact therefore carried over successfully to other model variants.

Precisely this is why the Mini Van and Mini Estate also appeared on the market in the very first year of production of the classic Mini. And ever since the re-birth of the brand with the market launch of the MINI in 2001, the principle already applied successfully sixty years ago has once again proven its full value: a superior concept is always convincing in many different variants and renditions. Today, this still applies for the small cars MINI 3-door, MINI 5-door and MINI Convertible, for the MINI Clubman and the MINI Countryman in the premium compact segment, and soon for the all-electric powered MINI Cooper SE. They all show their individual strength and unique character, while right inside they are one and the same car in particular: a MINI.

Right from the start the very first sales brochures proudly presenting the Morris Mini-Minor highlighted the car’s clear and steadfast orientation to the future. But to what extent these prophecies would really come true, hardly anybody would have believed back then.

Today, sixty years later, we know that only very few car concepts have survived such a long time, and none of them has ever been converted into such a wide range of variants as the Mini.

One of the reasons for this outstanding success is that from the start the Mini met all the requirements of its time, while offering further qualities in the same process. Measuring just 3.05 metres or 120" in length and selling at a retail price of £ 496, the Mini was simply perfect for small parking spaces and low budgets. Through its driving qualities and the charming character of its proportions alone, the Mini was however also of great interest to the ambitious motorist seeking not only compact dimensions and superior economy, but also sporting performance particularly in bends as well as individual style on the road.

This blend of different qualities remains as popular today as ever before, with a concept likewise younger than ever. Hence, the current MINI is also more up-to-date and, at the same time, more fascinating and respected than any of its competitors, combining unparalleled efficiency, lasting value of the highest calibre, and incredibly agile handling in the modern mega-city with unrivalled sportiness and design full of expression and quite unmistakable.

Longer, stronger, more sophisticated, more versatile: the first variants of the classic Mini.

Introducing the classic Mini, Alec Issigonis, the creator of this unique car, clearly fulfilled his mission. The Morris Mini-Minor and the Austin Seven, differing solely through their radiator grille, wheel caps and body colour, were both powered by a four-cylinder engine fitted crosswise at the front and delivering maximum output of 34 hp from 848 cubic centimetres.

The performance of both models was identical, as was their luggage capacity of 195 litres or 6.83 cubic feet at the rear. Everybody was thrilled by the generous space available, the efficient but powerful engines, the good roadholding and the comfortable suspension this new compact car had to offer. But Issigonis was already looking far into the future – and he was not the only one.

As early as in 1960, BMC added a Mini Van to the classic Mini. Then, proceeding from this van structure with its closed side panels, BMC introduced an Estate version with glass windows all round as well as two rear doors, like the Van.

Like the saloons, this body variant was also marketed as the Morris Mini-Traveller and the Austin Seven Countryman with exactly the same technical features. And at the latest in 1961 the potential of the classic Mini really became clear once and for all, the year starting with the introduction of the smallest of all transporters, the Mini Pick-Up. Just half a year later two other Minis, this time at the noble end of the scale, saw the light of day: the Wolseley Hornet and the Riley Elf.

Now, therefore, two further BMC brands were able to benefit from the concept of the classic Mini, both models proudly bearing their own distinguished look through their majestic radiator grilles, an extended luggage compartment and swallow-tail wings at the rear. A very special variant destined more than any other to create the legend of the classic Mini made its appearance in the second half of the year: the Mini Cooper. John Cooper, the famous engineer and manufacturer of sports cars already a close friend of Alec Issigonis, had recognised the sporting potential of this new small car right from the start, when the first prototypes appeared on the track. So he received the go-ahead from BMC’s top managers to develop a small series of 1,000 units of the Mini Cooper featuring a modified power unit enlarged in size to 1.0 litres and offering maximum output of 55 hp.

The response to this car entering the market in September 1961 was quite simply euphoric, with only one further request from enthusiasts everywhere: even more power! So Issigonis and Cooper enlarged engine capacity to 1,071 cc, raising engine output to 70 hp.

This made the Mini Cooper S a truly exceptional performer not only on the road, with Finnish driver’s Rauno Aaltonen’s class win in the 1963 Monte Carlo Rally marking the starting point for a truly unparalleled series of outstanding success in motorsport. The highlight, of course, was three overall wins in the Monte Carlo Rally in 1964, 1965, and 1967.

Versatility at its best: from the Mini Moke to the Mini Clubman.

In August 1964 BMC presented yet another version of the classic Mini originally conceived for military use: the Mini Moke, a four-seater open all round and destined to remain in the price list for four years.

The “bodyshell” of this unique car was made up, for all practical purposes, of the floorpan with wide, box-shaped side-sills, together with the engine compartment and windscreen. To the event of rainfall, a folding soft top appropriately referred to as a “ragtop” at least tried to provide certain protection. Using the drivetrain and technical features of the “regular” Mini, the Mini Moke became a genuine success particularly in sun-drenched parts of the USA and in Australia. By 1967 the time had come for a thorough update of the classic Mini, the car receiving a more powerful engine offering 38 hp from a larger capacity of 998 cc.

Two years later the Mini Clubman joined the range as a slightly larger model with a somewhat different front end compared to the classic Mini. Indeed, this sister car was some 11 cm or 4.33" longer than the original, the Estate version replacing the Morris Mini-Traveller and the Austin Seven Countryman measuring exactly 3.4 metres or 133.9" in length, while width, height, and wheelbase remained unchanged. At the same time the Mini Cooper was taken out of production, being replaced by the top model in the Clubman range, the Mini 1275 GT developing 59 hp from its 1.3-litre power unit. A number of other details also changed in 1969, the front sliding windows so typical of the classic Mini since the beginning being replaced on all models by wind-down windows, the door hinges at the outside being moved to the inside, and a special “Mini” badge now standing out proudly on the engine compartment lid.

Never-ending classic Mini and the comeback of the Mini Cooper.

Numerous special versions of the classic Mini with all kinds of highlights – from sporting to trendy, from distinguished to fresh – entered the market as of mid-1970. Between 1980 and 1983 the model range was streamlined appropriately, with the Clubman, Estate and Van leaving production. The “only” car left over, therefore, was the classic Mini with its 1.0-litre power unit now delivering 40 hp. And customers, simply loving the car, remained faithful to this little performer for years to come, the five-millionth classic Mini coming off the production line at Plant Longbridge in 1986.

In 1990 fans the world over were delighted to celebrate the comeback of the Mini Cooper once again entering the model range. Now this special model was powered in all cases by a 1.3-litre, production of the 1.0-litre in the Mini ending in 1992 on account of growing requirements in terms of emission management. So from now on all models came with the 1,275-cc power unit and fuel injection.

Yet another new variant of the classic Mini made its appearance in 1991 as the last new model in the range. And this was indeed the only Mini to originate not in Britain, but in Germany: Like some tuners before him, a dedicated Mini dealer in the German region of Baden had cut the roof off the classic Mini, turning the car into an extremely attractive Convertible. And contrary to earlier attempts, the result was so good this time in its quality that Rover Group, now responsible for the classic Mini, decided to buy the construction tools and production equipment for the Mini Convertible, which from 1993 to 1996 accounted for sales of approximately 1,000 units.

Production of the classic Mini finally ceased once and for all in the year 2000. In the course of time more than 5.3 million units of the world’s most successful compact car had left the production plants in numerous different versions, among them some 600,000 cars built at Plant Oxford between 1959 and 1968. But even after 41 years, there was still a long way to go. For after a break of not quite one year, a new chapter in the history of this world-famous British brand opened up in 2001.

A new start in 2001 – starring the MINI Cooper right from the beginning.

Taking over Rover Group in early 1994, BMW also opened up new perspectives for the Mini brand. The first step was to present a concept version of the MINI Cooper at the 1997 Frankfurt Motor Show offering an outlook at the new interpretation of this unique small car from Great Britain. As a modern rendition of the Mini’s concept so rich in tradition, the new version for the first time combined the classic values of its predecessor with the demands made of a modern car set to enter the 21st century. The series production version of the MINI Cooper made its first official appearance in November 2000 at the Berlin Motor Show, the future-oriented interpretation of the original entering showrooms just a year later in the guise of the 85 kW/115 hp MINI Cooper and the 66 kW/90 hp MINI One. Featuring front-wheel drive, four-cylinder power units fitted crosswise at the front, short body overhangs and ample space for four, the new models successfully took up elementary features of the classic Mini. And while the exterior dimensions of the car were now larger, meeting modern requirements in terms of interior space, the design of the new model clearly retained the proportions so typical of the brand, as well as the unmistakable design icons at the front, the rear and at the side, thus boasting a clearly recognisable link between the MINI and its classical predecessors.

At the same time the MINI built in Oxford stood out clearly as the first premium car in the compact segment, achieving a status strongly reflected by a level of safety uniquely high for a car of this class as well as the uncompromising standard of quality so typical of BMW.  The new MINI also set new standards through its surprisingly agile handling, immediately moving right up to the top in terms of driving pleasure. This meant that the new model followed in the footsteps of the classic Mini, but now with a lot more power and performance thanks to the most advanced and sophisticated drivetrain and suspension technology.

Ongoing success the world over – from 2004 also in the MINI Convertible.

Almost overnight, the new interpretation of this classic small car developed into a worldwide story of success continuing to this very day. The introduction of new engine variants, to mention such one significant highlight, served to offer additional momentum, the MINI Cooper S with its 120 kW/163 hp compressor engine entering the market as an exclusive driving machine in June 2002, the MINI One D just a year later setting new standards in terms of all-round economy and efficiency as the first diesel in the history of the brand.

The desire to drive a MINI in the open air, finally, also came true much faster than in the classic model, with the MINI Convertible making its debut in spring 2004. In the four years to follow, various versions of the convertible with its electrohydraulically operated soft roof were produced at the MINI Plant Oxford in the guise of the MINI Cooper S Convertible, the MINI Cooper Convertible, and the MINI One Convertible.

From the original to the original: the new edition of the MINI follows in 2006.

Showing tremendous success in the market, the MINI outperformed even the wildest expectations. Indeed, it quickly motivated the consistent continuation of this concept, taking up and fulfilling additional potentials as a new edition that continued many successful features and even made improvements to some areas.

Further enhanced in an evolutionary design process and thoroughly renewed in technical terms, this new MINI entered the market in November 2006. Following the motto “From the Original to the Original”, the design of the MINI already receiving the greatest praise everywhere was further refined in numerous details highlighting even more imperiously the sporting virtues of this compact and agile performer. So that now the looks of the car really conveyed a clear signal confirmed from the start by the driving experience.

New, even more powerful and, at the same time, far more efficient engines, together with the further enhanced suspension technology, served in this new generation to offer even greater driving pleasure so typical of MINI. Both the MINI Cooper S with its 128 kW/175 hp power unit and the 88 kW/120 hp MINI Cooper introduced from the start thrilled aficionados everywhere through their enhanced driving performance combined with significantly greater fuel economy and emission values.

Modern versatility: the MINI Clubman and the new MINI Convertible.

Almost exactly one year to the day after the launch of the new model generation, the MINI model range was further enhanced by an innovative new concept in autumn 2007. The MINI Clubman offered a reinterpretation of the traditional shooting-brake concept with a body 24 centimetres longer, a streamlined, extended roof contour and a hatchback. The wheelbase extended by eight centimetres successfully expanded legroom in the front of the car. The driver’s and passenger’s doors in the MINI Clubman were supplemented by an additional entry on the right-hand side of the car and the two wings of the Splitdoor at the rear opening to the side. The two-part rear door takes up an authentic detail from the car’s classic predecessors – the Morris Mini-Traveller and the Austin Mini Countryman – back in the 1960s.

An even more sporty design, optimised active and passive safety, a wider range of functions and the latest generation of power units extended the model range by a new edition of the MINI Convertible in 2009. The opening and closing of the car’s fabric roof was now operated by an electrohydraulic mechanism – even while on the move at speeds up to 30 km/h – all within the space of just 15 seconds. The single-part rollbar also facilitated incorporation of a large through-loading space between the luggage compartment and the passenger compartment.

Advance into the premium compact segment.

On the brand’s 50th anniversary, preparations for the advance into another vehicle class were already well on the way. And in 2010, the MINI Countryman was launched with the aim of enthusing additional target groups with the brand’s driving fun and individual style – not simply on all the world’s roads but also beyond conventional carriageways. The new model for the premium compact segment was the first MINI ever to have a length of more than four metres, five seats, four doors plus a tailgate and optional all-wheel drive. The commanding front end and imposing new headlamp contours of the MINI Countryman defined individual accents. Thanks to the hexagonal radiator grille, the short overhangs, the high shoulder line and powerful stature, this vehicle was nevertheless immediately identifiable as absolute MINI.

The reinterpretation of classic features and virtues was continued in 2013 with the MINI Paceman. Dynamically extended coupé lines, two doors and a large tailgate provided the car with an extravagant appearance. The MINI Paceman was also supplied with optional ALL4 all-wheel drive.

The latest model generation: MINI reinvents itself anew.

The beginning of 2014 heralded the latest generation change in the MINI model range. The current offering in the small-car premium segment comprised the MINI 3 Door, the MINI 5 Door also presented in 2014 and the MINI Convertible, the latest edition of which lined up at the beginning of 2016. The new model generation continued its global success story with another evolutionary development of advanced design, optimised functionality, further enhanced driving fun and a variety of innovations in the areas of control, driver assistance systems and connectivity. New three and four-cylinder engines with MINI TwinPower Turbo technology and an output range between 55 kW/75 hp and 141 kW/192 hp deliver a further optimised relation between driving fun and fuel consumption.

In the premium compact segment, the latest model generation of MINI also has two strong vehicle characters. The new edition of the MINI Clubman has mastered the leap into the higher car class with a definitively refined and mature vehicle concept. A significantly more spacious interior, four doors and five seats give the new MINI Clubman enhanced variability and allow it to meet aspirations beyond the urban traffic environment. The vehicle can also be optionally fitted with the ALL4 all-wheel power unit.

The new edition of the MINI Countryman is even more generous, more modern, more versatile and yet more sporty. The exterior length has increased by 20 centimetres compared with the predecessor model and its powerful proportions give the new allrounder a particularly independent profile. The latest generation of the ALL4 all-wheel drive can also be optionally fitted in the new MINI Countryman to provide offroad driving fun away from conventional roads. Like the MINI Clubman, a choice of six modern engines is also available for the MINI Countryman.

In addition, it paves the way for driving fun typical of the MINI brand with electric drive. The MINI Cooper S E Countryman ALL4 is the first model of the brand with a plug-in hybrid drive. A three-cylinder petrol engine drives the front wheels and an electric motor powers the rear wheels to yield intelligently managed interaction for highly efficient driving fun with optimised traction and drive stability.

For sustainable driving fun: electromobility in the style of MINI.

The future of the MINI feeling is virtually noiseless, local zero emission, but astonishingly powerful. Starting in 2020, the new MINI Cooper SE will give the segment of electric vehicles new momentum. The 135 kW/184 hp electric motor will combine sustainable mobility with characteristic driving fun, high-impact design and premium quality.

Once again, the British brand defines pioneering benchmarks for urban mobility with the new MINI Cooper SE. 60 years ago, the revolutionary design principle of the classic Mini created the foundation for maximum interior space on a minimal footprint. The modern reinterpretation for creative use of space and unsurpassed driving fun made the MINI the original in the premium segment of small cars when it was launched in 2001. The new MINI Cooper SE now paves the way to a sustainable and yet highly emotional driving experience in urban traffic as the first premium small car powered by an all-electric drive unit.

2.   With traditional sporting spirit and british flair.
The MINI 60 years edition.

An original that constantly reinvents itself – firmly rooted in tradition yet always open to change: this is MINI, 60 years after the launch of the small British car that brought worldwide popularity to unique properties such as go-kart feeling and the creative use of space. To mark this round anniversary, the premium automobile manufacturer presents a design model that highlights both its British origins and the agile MINI character. With design and equipment features that are both high-quality and exclusive, the MINI 60 Years Edition expresses the brand's sporting spirit – something that is a constant presence even in everyday urban traffic. The special edition is supplied as a MINI 3 Door and MINI 5 Door, each with three engine variants.

Athletic talent is part and parcel of the MINI genes. Even before the launch of the classic Mini in the summer of 1959, it was clear that the design features of the new small car would benefit not just interior space but also the car's agile driving properties. Sports car designer John Cooper was an especially strong believer in the compact four-seater’s race track potential. In collaboration with Alec Issigonis, the creator of the classic Mini, he developed ideas for variants of the small car with a more powerful engine, thereby laying the foundations for an exceptional career on racing circuits and rally tracks, culminating in three outright victories at the Monte Carlo Rally in the 1960s.

With a paint finish in the classic colour of British racing cars, the MINI 60 Years Edition in particular evokes the brand’s sporty career, which it started at a very early stage and has maintained up until the recent past. The exterior paint finish in British Racing Green offers a particularly clear expression of the premium small car’s character and origins. The body finishes Midnight Black metallic, Moonwalk Grey metallic, Melting Silver metallic and MINI Yours Lapisluxury Blue non-metallic are also available as alternatives. The chosen body colour is combined with a paint finish in Pepper White or Black for the roof and exterior mirror caps. Bonnet stripes with a specific anniversary design and exclusive 17-inch light alloy wheels in the version 60 Years Spoke 2-tone round off the distinct look of the edition vehicles.

The design model's striking 60 Years logo appears not just on the left-hand bonnet stripe but also on the side scuttles of the turn indicators and on the door sill finishers at the driver and front passenger doors. Inside the car it can also be seen on the front headrests and the steering wheel. In addition, the exclusive design model has model-specific interior trim finishers. The anniversary design can also be seen in the LED logo projection which is visible when the driver's door is opened. The standard equipment of the edition vehicles includes a sports leather steering wheel along with sports seats in the leather finish MINI Yours Leather Lounge 60 Years and the exclusive colour Dark Maroon.

In conjunction with the equipment package 60 Years Trim, the edition vehicles also feature such items as LED headlights, LED fog lamps, white turn indicators and LED rear lights in Union Jack design, the lighting package for the interior and also the MINI Driving Modes and the MINI Excitement Package complete with ambient lighting. There is also an on¬board computer, automatic air conditioning, a rain sensor and a storage package on board.

Three petrol engines and two diesel engines with an output ranging from 75 kW/102 hp to 141 kW/192 hp provide the drive portfolio for the MINI 60 Years Edition. The range of anniversary models includes the MINI One 60 Years Edition 3 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 123 – 114 g/km) the MINI Cooper 60 Years Edition 3 Door (combined fuel consumption: 5.3 – 5.0 l/100 km; combined CO₂ emissions: 122 – 115 g/km), and the MINI Cooper S 60 Years Edition 3 Door (combined fuel consumption: 6.4 – 6.1 l/100 km; combined CO₂ emissions: 147 – 139 g/km), and the MINI One 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.0 l/100 km; combined CO₂ emissions: 124 – 115 g/km), the MINI Cooper 60 Years Edition 5 Door (combined fuel consumption: 5.4 – 5.1 l/100 km; combined CO₂ emissions: 122 – 115 g/km) and the MINI Cooper S 60 Years Edition 5 Door (combined fuel consumption: 6.5 – 6.2 l/100 km; combined CO₂ emissions: 149 – 141 g/km).

3.   Motor sport meets Lifestyle.
MINI and the success story of motor sport.

It is in the car’s DNA and it was obviously there right from the start: the sporting talent of the classic Mini. When Alec Issigonis was requested by British Motor Corporation (BMC) in late 1956 to develop an economical but nevertheless fully-fledged small car with four seats, it quickly became clear that this new model would be truly innovative and, indeed, revolutionary in every respect. Front-wheel drive, extremely short body overhangs, a wide track, a low centre of gravity, optimum use of space and low weight were defined right from the start as elementary features of the new model.

Looking at the first drawings of the new car by his business partner and friend Alec Issigonis, sports car wizard John Cooper noticed yet another significant quality right from the beginning: He recognised that this ingenious concept for an economical compact car also provided the ideal starting point for a most promising sports model, setting out on the process of tuning the Mini even before the car had entered the market. This set the starting point for an unprecedented story of success in motorsport, closely connecting the name John Cooper with the sporting myth of the MINI to this very day. Outstanding victories in the Monte Carlo Rally are just as much part of this common history as the successful production cars proudly bearing the name Cooper.

Now integrated within the MINI organisation, John Cooper Works represents the epitome of supreme driving pleasure based on both well-founded know-how in motorsport and successful cooperation going back years and even decades. Apart from accessories for the drivetrain, suspension, streamlining, and design, the most athletic models in the product range each bear the brand logo symbolising extreme driving fun.

Racing pioneer John Cooper teaches Mini how to win.

Born in Surrey in 1923, John Cooper was one of the most outstanding celebrities in international motorsport – both as a driver and, even more so, as a constructor. Together with his father he established the Cooper Car Company in 1946, the two enthusiasts starting out with the construction of racing cars first for Formula 3, later also for Formula 1. Through their concept of a mid-engined sports car Charles and John Cooper set a truly revolutionary trend in the entire world of motorsport in 1955, Cooper racing cars winning both the Constructor’s and Driver’s titles in the World Formula 1 Championship in 1959 and 1960, for the first time in the history of motorsport with the engine mounted in the middle. And with this concept proving its success so convincingly, it is no surprise that soon all cars in Formula 1 came with a mid-mounted engine.

John Cooper and Alec Issigonis became close friends in the course of time after meeting and competing against one another at numerous races. There were also professional ties between the two enthusiasts, with the Cooper Car Company buying engines from BMC.

When it came to the Mini, however, the sporting ambitions of the two constructors were very different: Issigonis was looking above all at the right car for everyday motoring, Cooper was thrilled by the sporting potential of this small and nimble performer. So back in 1959, the very first year of the Mini, he sent his driver Roy Salvadori to Monza in the very first Mini Cooper, a special one-off model built specifically for this purpose. And indeed, this new sports car immediately proved its qualities on the way to Monza, Salvadori covering the distance more than an hour faster than his colleague Reg Parnell – who just happened to be driving an Aston Martin DB4.

Motivated by initial success in the 1960 Monte Carlo Rally, Cooper suggested building a GT model based on the Mini. And despite Issigonis’ rather sceptical opinion at least to begin with, George Harriman, the Chief Executive Officer of BMC, ultimately decided to build a small series of 1,000 Mini Coopers featuring a 55-hp power unit, that is 21 extra horsepower made possible by far-reaching modifications of the engine. The Mini Cooper’s top speed was approximately 130 km/h or 80 mph. The car’s transmission ratios were adjusted to the sporting potential of the engine and disc brakes on the front wheels ensured adequate stopping power.

Soon Issigonis was also thrilled by the results of these efforts. So joining forces with John Cooper, he quickly started working on the next engine upgrade, increasing engine bore to the ultimate limit on the Mini Cooper S: At 1,071 cc, engine capacity remained below the mark of 1,100 cc applicable in the particular class of motorsport seen as the target, with the engine revving up to impressive speeds. Maximum output was 70 hp at 6,200 rpm, maximum engine speed was 7,200 rpm. This version was again equipped with new brakes, braking power being boosted by a brake servo.

1964–1967: the golden years in the Monte Carlo Rally.

This set the basis for sensational success in motorsport, the Mini Cooper S hitting the headlines in Monte Carlo for the first time in 1962. With Finnish driver Rauno Aaltonen at the wheel, this small but highly nimble performer successfully left behind a whole pack of far more powerful Goliaths. But just three kilometres away from home, Aaltonen, leading the race at the time, misjudged a bend and finished the Rally with a rollover. Only a year later, however, Aaltonen made up for this misfortune, bringing home class victory in the Mini Cooper S and finishing third overall. But even more – and even better – was still to come: Entering the 1963/1964 rally winter, the Mini Cooper S was simply oozing power in comparison with its predecessor. So in a spectacular race, Paddy Hopkirk brought home first place overall in the Monte Carlo Rally, the small performer becoming a legend in motor sport virtually overnight.  A year later Finnish racer Timo Mäkinen with his co-pilot Paul Easter repeated the same triumphant victory, reaching the finish line after thousands of kilometres as the only driver without one single penalty point – despite the worst weather imaginable. Indeed, only 35 out of 237 cars entered in the event were able to finish the Rally that year, among them no less than three Mini Cooper S.

The following year was the year of the hattrick, Timo Mäkinen, Rauno Aaltonen and Paddy Hopkirk scoring an absolutely incredible victory, finishing first, second, and third. But this was followed by bitter disappointment, the first three cars being disqualified because the rally commissioners came to the conclusion that the low beams on the Mini’s main headlights failed to comply in full with the homologation rules.

Even so, the public were completely thrilled by the three Mini drivers, despite this questionable decision, Hopkirk, Aaltonen and Mäkinen therefore entering the annals of the Monte Carlo Rally as the “Three Musketeers”. And indeed, just one year later Rauno Aaltonen received truly overwhelming applause and acknowledgement when bringing home the third overall victory of the Mini Cooper S in the Monte Carlo Rally. Especially because this time there were no complaints about his car.

Legendary racing careers started at the wheel of a Mini.

The Mini was however highly successful not only in rally racing, but also on road circuits, bringing home numerous wins in the 1960s. Indeed, through its long list of successes in motorsport, the Mini became the most outstanding racing car of the entire decade.  A particularly interesting point is that many spectacular racing careers started at the wheel of a Mini, a certain racing driver from Austria called Nikolaus Andreas Lauda entering his first hill-climb race at the wheel of a classic Mini near the Austrian town of Linz in April 1968, and immediately finishing second. Only two weeks later Lauda again confirmed his talent when scoring his first racing victory in a career which would take him on to three Formula 1 World Championships. And just like Niki Lauda, Formula 1 Champions Graham Hill, Jackie Stewart, John Surtees, Jochen Rindt, and James Hunt all gained their first racing experience in a classic Mini.

Just like the car’s sporting career, sales of the Mini Cooper with its special configuration developed by John Cooper Showed an exceptional story of success from 1961–1971, the name “Cooper” becoming a synonym worldwide for passionate driving pleasure in the Mini. The fact that this tiny car had inspired the two-time Formula 1 World Champion to build outstanding sports cars was sufficient proof of the Mini and its qualities. And indeed, the unique driving experience inducing John Cooper right from the start to continue the development of the Mini all the way to perfection was equally thrilling back then for every fan of sporting automobiles.

The world’s toughest rally: MINI with four back-to-back victories in the Dakar Rally.

MINI has now become firmly established in international rally sport. Spectacular performances by the MINI John Cooper Works WRC developed on the basis of the MINI Countryman in selected rounds of the FIA World Rally Championship (WRC) enabled the brand to continue its success story in rally sport during 2011 and 2012. The MINI ALL4 Racing was designed specifically for marathon rallies and this took up a further particularly special sporting challenge. In 2012, MINI and motor-sport partner X-raid entered the Dakar Rally, the ultimate endurance test for drivers, vehicles and teams. The performance and reliability of the MINI ALL4 Racing resulted in back-to-back Dakar victories in the years 2012, 2013, 2014 and 2015. In 2016, MINI won the category of All-wheel Drive Vehicles in this rally.

MINI also demonstrated in the FIA Cross-Country Rally World Cup how one success leads to another. The first win in the World Cup 2012 was repeated in three successive years (2013 – 2015). In 2017, the new MINI John Cooper Works Rally participated for the first time in this competition and in the Dakar Rally. In 2018, it won a further title in the FIA Cross Country Rally World Cup.

John Cooper Works – the epitome for extreme driving pleasure in the MINI.

John Cooper Works guarantee outstanding performance not only on the race track, but also on the road. Even back in the 1970s, John Cooper Works Tuning Kits for production versions of the Mini were very popular and even back then the classic Mini equipped with such special features and components was able to show its most outstanding virtues both visually and in technical terms. The same applies to the tuning kits for the MINI Cooper S and the MINI Cooper successfully introduced after the re-launch of the brand and available in the market under the label of John Cooper Works. The current range of John Cooper Works accessories comprises lightweight alloy wheels, ventilated brake disks, integrated tailpipes and other retrofit products for the exterior and the interior in the appropriate selection for each model.

Furthermore, the performance-oriented character of the brand is embodied by four extremely sporty MINI models. The most important common feature of the elite athletes is the power-unit and chassis engineering derived from motor sport which is combined with the aerodynamically optimised body attributes. The extreme athletes in the small-car segment, the MINI John Cooper Works and the MINI John Cooper Works Convertible, are powered by a 170 kW/231 hp four-cylinder turbo engine. A 225 kW/306 hp four-cylinder turbo power unit delivers superb performance attributes in the latest versions of the MINI John Cooper Works Clubman and the MINI John Cooper Works Countryman.

In the anniversary year, another guarantee for extreme driving fun and unalloyed motor-sport passion is on the way to the starting line. In the summer of 2019, a prototype of the new MINI John Cooper Works GP completed intensive test drives on numerous race tracks throughout the world. This vehicle will also be powered by a four-cylinder engine packing in excess of 220 kW/300 hp. Its appearance with large air scoops, an independent design for the front and rear aprons and a striking roof spoiler gives an inkling of the outstanding high-performance characteristics. During test drives round the legendary North Loop of the Nürburgring, it actually completed the lap in less than eight minutes.

4.     MINI all the way – always different.
      Customize to your personal taste.

Driving a MINI is not just a matter of getting from A to B, but rather an expression of your own personal style. And indeed, the many options to customise the MINI give the enthusiast a wide range of opportunities in bringing out his – or her – personal taste and preferences. Offering a wider range of features and highlights and going into greater detail than any other manufacturer of small and compact cars, MINI gives the customer the freedom to bring out his or her individual style and choice on the car, an exceptionally wide range of exterior and interior colours, seat upholstery and trim variants setting the foundation for a personal configuration tailored to the driver.

A further point is that all the current MINI models are available with numerous highly attractive and sophisticated options straight from the plant, again enhancing both driving pleasure and motoring comfort. The range of Original MINI Accessories offers further highlights, comprising classic motorsport technology in John Cooper Works components, comfort-oriented features such as an iPod interface, features highly practical in everyday use such as a roof rack made of ultra-strong, eloxy-plated aluminium bars, or exceptional components such as additional headlights and extravagant roof trim.

From something special to a one-off masterpiece: customisation straight from the factory.

The unusually wide range of equipment and accessory features offered on the MINI reflects the strong awareness and critical perspective of the customer in choosing such a small premium car. Opting for a MINI, the customer from the start expresses his or her sense of special values. He identifies with a car concept which, more than any other, offers pure harmony of emotional values and up-to-date qualities. The characteristic design and the unmistakable style of the brand, unparalleled driving pleasure, premium quality and modern, very efficient drive technology form a symbiosis quite unique in this segment of the market. This exceptional position of the MINI comes out even more clearly whenever each specific model stands out from the crowd through its sophisticated and stylish features. Hence, a typical MINI is not just an exceptional vehicle, but in nearly all cases a genuine one-off masterpiece.

The wide range of options in customising the car is reflected right from the start in the production process. Every MINI is built specifically to the customer’s order at the MINI Plant in Oxford or at the production partner VDL Nedcar in Born, Netherlands. Every customer is able to put together his or her MINI precisely to his or her personal wishes. All production and logistic processes are highly flexible, catering for this wide range of variants right from the start.

Considering the numerous options and items of equipment and, as a result, the almost infinite range of variants conceivable, it is extremely unlikely that two absolutely identical MINIs will leave the plant within one and the same year of production. Customisation of the classic Mini: special models for VIP customers, more power straight from the factory for all drivers.

In the days of the classic Mini, only particularly prominent or affluent customers had the option to choose similar customisation features of this calibre straight from the plant. Clearly, this small but revolutionary performer right from the start arose the fantasy of particularly trendy aficionados, actors, fashion designers, musicians and even members of the Royal Family regularly expressing their demand for customised versions of the Mini. Special paintwork and particularly sophisticated equipment features came right at the top of their list, British actor Peter Sellers, for example, placing several orders for particularly extravagant special versions of the Mini in the 1970s. And in 1988 a member of the Brunei Royal Family also asked for a Mini in Flower Power design tailored to his individual wishes and of course appropriately tuned.

In the first year of the classic Mini customers already had the choice of the Austin Seven and the Morris Mini-Minor, which however only differed in terms of their radiator grilles, their body colour and wheel caps. The Riley Elf and the Wolseley Hornet then made their appearance just two years later in 1961 as particularly stylish versions of this new compact car with minor modifications on the outside and upgraded, distinguished features inside. Plush carpets and a genuine wooden dashboard exuded a genuine feeling of luxury.

Further body versions joined the family a bit later, ranging from the Van to the Pick-Up.

The common wish for extra power was also fulfilled quickly, above all through the initiative of sports car constructor John Cooper who had already worked together closely with Alec Issigonis, the creator of the Mini, during the initial development process. The first Mini Cooper delivering 55 instead of 34 hp made its appearance in 1961, with the 70-hp Mini Cooper S entering the market another two years later. The Mini with automatic transmission likewise appeared at a relatively early point in 1965, taking on a leading role in terms of motoring comfort – especially as up to that time only cars higher up in the market, that is in completely different segments, had offered the option of an automatic transmission.

Very sporting, young and trendy, or unusually distinguished – in the mid-70s fans of the Mini had the opportunity for the first time to highlight particular characteristics of the classic Mini through carefully configured edition models. The first of these special models was the progressively designed Mini Limited Edition 1000 in 1976, with further variants taking up the trend to growing customisation time and again. In many cases these special cars were named after well-known parts of London or famous streets, such as Piccadilly, Chelsea, Knightsbridge or Park Lane.

In 1982 the Mini Mayfair conquered the streets for the first time as a particularly exclusive, top-end model. And following the re-launch of the brand in 2001, special versions of this small but dynamic performer attracted great attention time and again, the MINI Seven bringing back a traditional model designation well-known from the original Mini, the MINI Checkmate highlighting above all the sporting characteristics of this agile athlete.

Paintwork, roof trim, interior materials: typical MINI style with maximum diversity.

The sheer diversity of the current model range as well as a wide choice of options in combining standard and special features in the current MINI generation provide a degree of customisation setting the benchmark even today in the modern world of motoring. Apart from the different engine variants, the wide choice of body paintwork colours, roof trim and soft top options, wheels and seat upholstery, interior materials and trim elements offer even the most discerning customer everything he or she desires to turn the relevant car into his or her very personal one-off masterpiece. The specific equipment packages for each model permit personal individualisation. They incorporate selective facets inherent in the character of each model so that they are particularly clearly highlighted on the exterior of the vehicle and in the interior – for example sporting prowess, elegance or robustness. Additional features include stripes for the engine bonnet and mirror caps in different colours and patterns, the options of Chrome Line and Piano Black for the exterior and a lighting package, a roof liner coloured in anthracite and the Chrome Line for the interior.

The accessories range also includes a choice of additional exterior mirror caps, side direction indicator surrounds, wheel-valve caps and door handles in different designs, a tank cap in chrome, sport stripes, bonnet stripes and special MINI stickers for affixing to the doors. And last but not least, the line-up of individual light-alloy wheels rims available for specific models is once again expanded by a number of options included in the range of accessories.

The performance components from John Cooper Works are perfectly tailored to the characteristics and style of MINI. The parts are available as accessories and they proudly reveal the long track record of experience and glorious tradition of both brands in motor sport. The highlights include John Cooper Works light-alloy wheels, ventilated brake discs, bumper trims, spoiler attachments, integrated tailpipes, exterior mirror caps and side scuttles. Matching decor trims, hand-brake lever, sports gearshift lever, interior mirror caps and foot mats create an even more sporting ambience in the interior.

Individualisation at the highest level: MINI Yours.

The options from the MINI Yours range pave the way for the most exclusive route to selective individualisation. High-quality materials, stylish design and precise processing to the very highest standards characterise these factory-supplied items of special equipment for the exterior and interior of current MINI models. They are unique individual options and are available in equipment packages put together specifically for each model.

The items of special equipment from MINI Yours are especially ideal for defining clear accents expressing exclusivity and stylish image when creating an individual vehicle design. All the packages reflect the British origin and the premium character of the brand. The outstanding level of material selection and the quality of craftsmanship meld together to create design infused with a sense of heritage and creativity, forging highlights in the appearance of the vehicle. The MINI Yours emblem defines yet another additional inimitable accent. The production of MINI Yours options is carried out in special production processes inspired by classic artisan craftsmanship.

The current MINI Yours range for individualising the exterior comprises exceptionally sophisticated paintwork options and impactful, athletic, elegant light-alloy wheel rims in a model-specific selection. The MINI Convertible also features a MINI Yours roof with a woven Union Jack. Personal style and a connoisseur’s sense of superlative quality are achieved with the MINI Yours packages for the interior. The MINI Yours Leather Lounge sport seats are upholstered and handcrafted in luxury smooth leather. Perforation technology integrates the classic Union Jack motif in the headrests. The MINI Yours Interior Styles are tailored to match specific models and comprise backlit surfaces, with light spots varying the colour to suit the ambient light conditions. Visible and tangible exclusivity also characterise the MINI Yours sports leather steering wheel finished in luxury soft nappa leather, the anthracite seams and spokes in high-gloss Piano Black.

MINI Yours Customised: From original to personalised custom special.

The MINI Yours Customised range gives customers the opportunity to style selected retrofit products with a design they have selected themselves and transform their own vehicle into a personalised customer special. The innovative package has been supplied for numerous MINI models in Europe and other major markets since 2018. The product range of MINI Yours Customised comprises the familiar side scuttles for the side indicators, decor trims for the interior on the passenger side, LED entry sills and LED door projectors.

The retrofit parts supplied in the product range of MINI Yours Customised can be selected, styled and ordered by customers in an Online Shop dedicated to the new range. The individualised products are subsequently manufactured using innovative production procedures such as various 3D printing processes and laser inscription. The advanced production processes permit precise implementation of customers’ wishes. The individually styled products are supplied within a few weeks. They are designed so they can then be integrated in the vehicle by customers themselves or by participating MINI service partners. 

5.  Traditional values and modern diversity.
Concept and technology.

The economical compact car has a great future! Precisely this was the fundamental idea and philosophy in developing the classic Mini. The objective was to combine compact exterior dimensions and generous spaciousness within the interior, comfortable and sporting driving behaviour as well as fuel-efficient power units likewise characterising the new extra-small model from British Motor Corporation (BMC). It was the Suez Crisis in 1956 leading to severe cut-backs in oil supply that prompted BMC to assign automotive engineer and constructor Alec Issigonis with this challenging task. Today, on the other hand, the quest for efficiency has become a general need in public life, this compact car from Great Britain again offering the most convincing answer to this challenge. 60 years ago, the revolutionary design principle of the classic Mini created the foundation for maximum interior space on a minimal footprint. The modern reinterpretation for creative use of space and unsurpassed driving fun made the MINI the original in the premium segment of small cars when it was launched in 2001. Today, the MINI brand is the epitome of scintillating driving in the urban traffic environment and beyond. In future, the brand will combine electromobility and a unique emotional experience with the new MINI Cooper SE. It is based on the MINI 3 Door and combines local zero-emission driving with premium quality and striking design.

The classic Mini: an ingenious concept for efficient use of space, outstanding safety on the road, and supreme economy.

Engineering qualities of the highest calibre already served on the classic Mini to provide truly outstanding and technically superior solutions. The first point is that Alec Issigonis opted for a front-wheel-drive concept with the engine fitted crosswise at the front. This principle, now well-established as the standard solution for compact cars, was admittedly not completely new at the time, but had never before been used so consistently to promote driving behaviour and the efficient use of space as it was in the classic Mini. The specific arrangement of the ten-inch wheels right at the corners of the car likewise served to promote both driving behaviour and the efficient use of space. Wheelbase measured 2.03 metres or 79.9", overall length was 3.05 metres or 120.0", width measured 1.41 metres or 55.5", and the height of the classic Mini was 1.35 metres or 53.1". And the most important point was that 80 per cent of the space occupied by the car – its “footprint” on the road, as it were – was just for the passengers and their luggage.

The body-in-white of the classic Mini weighed a mere 140 kg or 309 lb. But at the same time the bodyshell offered a standard of torsional stiffness quite exceptional back then – stiffness ensured by the two sills extending from front to rear, a lightweight tunnel in the middle of the car taking up the exhaust system, and the wheel arches.

Extending crosswise from left to right, the robust bulkhead between the engine compartment and the passenger cell, a strong crossbar beneath the front seats, and the rear bulkhead leading to the luggage compartment all contributed to this torsional stiffness. With this kind of stability and stiffness built in from the start, Alec Issigonis and his team of engineers were able to give the classic Mini slender roof pillars and large windows around the passenger cell, helping to enhance both all-round visibility and the feeling of space. The decision which engine to use in this new small car was no problem, with BMC opting for an updated version of the Series A power unit already featured in the legendary Morris Minor.

This four-cylinder came with a crankshaft running in three bearings, overhead valves operated via tappets and a camshaft at the bottom running on the same side as the intake and exhaust ducts. The fuel/air mixture was supplied by semi-downdraught carburettors, with an electric fuel supply pump being fitted right from the start. Issigonis and his team therefore reduced engine capacity to 848 cc and cut back engine output to 34 hp at 5,500 rpm. Indeed, this kind of engine speed alone was quite unusual at the time, with only thoroughbred sports cars achieving continuous engine speed of this standard back in the late ‘50s. Yet a further innovation was the arrangement of the four-speed manual gearbox beneath the engine and directly between the wheels, giving the engine and transmission a shared oil circuit. This left enough space beneath the bonnet for the radiator at the side as well as the steering and ancillary units.

The birth of that go-kart experience.

Issigonis and his team also took a new approach in the transmission of power, that is on the drivetrain. Since the propeller shafts used up to that time tended to deflect out of line under major steering lock, Issigonis decided to use homokinetic joints for the first time in an automobile. These joints were made up of a ball bearing surrounded by three cages, two of which were connected, respectively, with the incoming and outgoing drive shafts. This, in turn, allowed a sufficient steering angle without distortion or undue articulation, significantly reducing the effect of drive forces on the steering. And this, in turn, set the foundation for the go-kart feeling of the legendary Mini to this very day.

To reduce the forces acting on the light and compact monocoque steel bodyshell, the engineers mounted the entire drivetrain, steering and suspension on a subframe. The independent wheels at the rear were also mounted on a subframe, giving the classic Mini absolutely excellent directional stability. The other components on the suspension likewise came with a wide range of technical highlights, Issigonis replacing the usual coil, torsion or leaf springs by rubber suspension. To be specific, this was a structure made up of two cones with a layer of rubber in between. The upper cone was bolted firmly to a subframe, the lower rested on the wheel mount. With rubber becoming increasingly hard under increasing pressure, this gave the classic Mini a progressive suspension set-up. Indeed, the properties of this spring system were so good that small telescopic dampers proved to be quite sufficient. And to give the dampers a smooth and fine response, they were fastened outside on upper wishbones at the front and longitudinal control arms at the rear.

Extra comfort: Hydrolastic suspension and automatic transmission.

In 1964 Issigonis placed the emphasis on greater comfort and motoring refinement, introducing an early type of self-levelling on the Mini. To be specific, this was the new Hydrolastic suspension carried over from BMC’s larger saloons and modified for the small car segment. This unique suspension came with cylinders roughly the size of a one-litre oil can on each wheel comprising the springs and dampers and using a frost-resistant water emulsion as the damper fluid. On the Hydrolastic system the hydraulic chambers on the front and rear wheel dampers were connected to one another by pressure hoses on each side of the car. So whenever the front wheel ran over a bump on the road, some of the hydraulic fluid was pressed into the “partner” chamber on the rear axle, lifting up the body slightly also at the rear (and, of course, also in the opposite direction).

While this innovative system provided the basic configuration for consistent self-levelling of the car’s body, it never became a lasting success and was taken out of production after seven years. Issigonis and his team followed the example of larger cars in upmarket segments also in other areas, seeking quite often to achieve an even higher standard in the Mini. A good example is the automatic transmission introduced as an option in 1965 and making the classic Mini one of only very few small cars available at the time with such a “luxury”. An even more significant factor was that the automatic transmission taking up hardly any more space than a conventional manual gearbox came with four forward gears, while most luxury cars at the time had only three gears.

Sales of the classic Mini exceeded the figure of one million units just six years after the car had made its debut. By this time the range comprised not only the two original models, the Morris Mini-Minor and the Austin Seven, but also a Mini Van, a Mini Pick-Up as well as the Morris Mini-Traveller and Austin Seven Countryman estate models serving consistently to offer even more space inside the car: While the Traveller and Countryman were only 25 centimetres or not quite 10" longer than their respective counterparts, they were unusually versatile transporters thanks to their wheelbase extended by 10 centimetres or 3.9" and their twin doors at the rear.

Small engine, significant potential for further development.

John Cooper, the sports car constructor who recognised the great potential of this revolutionary small car very early on, is the man we must thank for giving the engine of the Mini originally cut back intentionally to 34 hp a lot more power just two years after the car made its debut. Engine capacity of the GT model built in a small series at Cooper’s initiative was increased to 997 cc, with stroke up from 68.3 to 81.3 millimetres (2.69–3.20") and bore down from 62.9 to 62.4 millimetres (2.48–2.46"). The compression ratio was raised from 8.3 to 9.0, further features being the larger intake valves and dual carburettors.

The exhaust opening was likewise enlarged and the crankcase reinforced to take up the extra power of the engine.

Cooper also changed the transmission ratio of the individual gears in order to give the car a higher speed in each gear, the first Mini Cooper with its 55 hp power unit now reaching a top speed of 136 km/h or 84 mph as opposed to the “regular” 120 km/h or 75 mph. And being a conscientious man, Cooper also upgraded the car’s brakes, fitting seven-inch Lockheed disc brakes on the front wheels.

The Mini Cooper S introduced in 1963 soon proved that even with these modifications the four-cylinder had not yet reached its limit. This time engine capacity was increased to 1,071 cc, providing maximum output of 70 hp. Naturally, this extra power also meant higher speed, in this case with an increase to 160 km/h or 99 mph, which is why Cooper once again upgraded the brakes, increasing disc diameter to 7.5" and boosting the brake power of the Mini Cooper S by means of a brake servo.

The series version of the classic Mini was also upgraded for more power in 1967, an increase in capacity to 998 cc giving the engine an appropriate boost in maximum torque from 44 to 52 newton-metres (32–38 lb-ft) and an increase in maximum output by 4 hp to 38 horsepower. This version of the four-cylinder was introduced from the start on the sister model of the classic Mini launched in 1969, the new Clubman, as the car was called, being 11 cm or 4.3" longer and the Estate version measuring exactly 3.40 metres or 133.9" in length. Width, height and wheelbase, on the other hand, were exactly the same as on the classic Mini.

A further new model introduced at the time as the successor to the Mini Cooper was the Mini 1275 GT, the top model in the Clubman series powered by a 59-hp 1.3-litre four-cylinder. This engine was later also featured in the classic Mini and was soon upgraded to an even more significant 63 hp. The 1.0-litre nevertheless remained in the range until 1992, after which all models were equipped with the 1.3-litre fuel injection engine already featured since October 1991 in the Mini Cooper and as of August 1994 also in the Mini, above all due to growing requirements in emission management.

Making a new start with traditional values.

Considered simply on paper, the MINI Cooper and the MINI One bringing back the famous brand in 2001 had hardly any substantial features in common with the classic Mini. Much stricter safety standards, significantly greater demands in terms of motoring comfort, and brand-new technical potentials allowed and required solutions Alec Issigonis and his team would not even have dreamt of in their days.

The MINI and its forefather nevertheless share some fundamental highlights and features clearly borne out from the start in the new model and expressed by the car’s characteristic design. A further point is that the MINI was developed from the start as a revolutionary new small car. And like the classic Mini, the new model once again featured innovations in technology giving the MINI its unique qualities.

Re-interpretation of traditional values likewise gave the MINI its unmistakable character right from the start, building its status as a youthful car transcending all social classes and highly desirable the world over. The classic Mini in its day made a significant contribution in introducing the principle of front-wheel drive and the power unit fitted crosswise at the front, making this the standard solution for particularly compact cars. The MINI, in turn, likewise came with short body overhangs, a long wheelbase, the one-wheel-at-each-corner stance and a low centre of gravity as ideal ingredients for extremely agile handling. Once again, therefore, the MINI re-defined the standard of optimum efficiency in the use of space and maximum driving pleasure in such a small car.

The quantum leap into a new era of technology.

Implementing this concept, it was obviously essential to use the most advanced and sophisticated technology. And clearly, four-cylinder power units displacing 1.6 litres, with 16 valves and an aluminium cylinder head were exactly the right successors to the Series A engines originally featured in the classic Mini.

Where 34 hp was still sufficient in 1959, the right kind of power was now 66 kW/90 hp in the MINI One and 85 kW/115 hp in the MINI Cooper. And while the classic Mini with its homokinetic joints for conveying power to the wheels and rubber springs set new standards in suspension technology at its time, the MINI with its McPherson front axle featuring axle shafts equal in length and the multi-arm rear axle likewise absolutely unique in this segment also introduced a new benchmark.

Disc brakes on all four wheels, the anti-lock brake system including CBC Cornering Brake Control and EBD Electronic Brake Force Distribution featured as standard also marked this quantum leap into a new era. As an option the MINI was also available from the start with ASC+T Traction Control and DSC Dynamic Stability Control.

The MINI also took on the top position in its segment right from the beginning in terms of passive safety. Indeed, with its extremely stable passenger cell, frontal and side airbags as well as optional head airbags at the side, the level of safety provided was absolutely outstanding. And last but not least, the Tyre Defect Indicator likewise featured as standard was an innovation never seen before in
a small and compact car. As an alternative to its five-speed manual gearbox, the MINI was available with infinite CVT automatic transmission incorporating a Steptronic function. Using a steel drive belt running on dual-conical pulleys, this transmission fed engine power through continuously variable transmission ratios to the front wheels, while retaining six firm transmission ratios in the Steptronic mode.

A joint control unit for the engine and transmissions served both in the automatic and the Steptronic mode to give the driver the ideal transmission ratio under all conditions. As an option there were also Steptronic switches on the steering wheel enabling the driver to shift gears manually without taking his hands off the steering wheel.

It did not take MINI long – to be precise only until January 2002 – to move up to an even higher level of driving pleasure, the most powerful model in the range ensuring fascinating performance even faster than with the classic Mini and far superior to its 70-hp forerunner.

This new high-performance model was the MINI Cooper S powered by a 120 kW/163 hp four-cylinder compressor engine and featuring both a sports suspension and a six-speed manual gearbox as standard. The first-ever MINI powered by a diesel engine saw the light of day just one year later, the MINI One D providing the most advanced rendition of the highly efficient four-seater philosophy which originally led to the development of the classic Mini: Displacing 1.4 litres out of four cylinders, this all-aluminium power unit featuring common rail fuel injection and an exhaust gas turbocharger offered an ample
55 kW/75 hp.

The new edition of the MINI: From the original to the original.

The modern qualities of the world’s first premium small car were emphasised even more emphatically when the new edition of the MINI was launched in November 2006. Under the motto “From the original to the original”, numerous details shaping the visual appearance of the MINI were refined. The sporting virtues of the compact king of curves were a particular focus with even more intense highlighting. At the same time, protection for the occupants was further optimised.

New, even more powerful and, at the same time, far more efficient engines together with the further enhanced suspension technology, served to redefine driving fun so typical of MINI. The MINI Cooper S with its 124 kW/175 hp power unit and the 88 kW/120 hp MINI Cooper models available at market launch from the start thrilled aficionados everywhere through their enhanced driving performance combined with significantly greater fuel economy and emission values. Both engines had a capacity of 1.6 litres, and a twin-scroll turbocharger and direct petrol injection were responsible for delivering the high output of the MINI Cooper S. The power unit of the MINI Cooper was fitted with fully variable valve control. Later on, this was also installed in the 1.4 litre engine generating 70 kW/95 hp mounted in the MINI One. Turbocharging and common rail direct injection generated outstanding efficiency in the diesel engines. The MINI Cooper D powered by 82 kW/112 hp was followed in rapid succession by the MINI One D generating 66 kW/90 hp and the MINI Cooper SD with 105 kW/143 hp. Finally, the MINI One powered by a 55 kW/75 hp engine was added to the range as an entry-level model. The mantle of elite athlete was taken on for the first time by the MINI John Cooper Works with a turbo engine packing 155 kW/211 hp and specific suspension technology.

In an appropriate combination on each model, the technologies offered as standard included Brake Energy Recovery, Auto Start/Stop, a gearshift point indicator, Electric Power Steering, a volume-flow-controlled oil pump, as well as on-demand coolant pump. All variants of the MINI now come as standard with a six-speed manual gearbox, with optional six-speed automatic transmission enabling the driver to shift gears manually via paddles on the steering wheel.

The large choice in the engine portfolio was soon augmented by exceptional diversity in the MINI model range. Almost exactly one year to the day after the launch of the new model generation, the range was expanded by the MINI Clubman with a wheelbase extended by eight centimetres and a two-part rear door. In 2009, a new generation of the MINI Convertible came along. And as if this wasn’t enough, both the two-seaters MINI Coupé and MINI Roadster enabled the athletic prowess typical of the brand and open-top pleasure to be experienced in a particularly purist way from 2011 onwards. In parallel, the MINI Countryman presented in 2010 and the MINI Paceman available from 2013 conquered the premium compact segment. The ALL4 all-wheel drive developed specially for MINI was installed in these two models for the first time. The system is based on an electromagnetic centre differential and this enabled the power to be variably distributed between the front and rear axles.

The latest generation: Even more driving fun, efficiency and premium quality.

In 2014, the current generation of the MINI lined up at the start with a renewed evolutionary and advanced design, new drive technology and a large number of innovative equipment features. Engines with MINI TwinPower turbo technology and also a newly developed gearbox have since then increased the sprint capability of the MINI while at the same time resulting in reduced fuel consumption. Depending on the engine, the standard 6-speed gearbox can be replaced by a 7-speed Steptronic gearbox with twin clutch or an 8-speed Steptronic gearbox. An additional enhancement to efficiency is provided by the optimised weight and the improved aerodynamic characteristics. The option of an adaptive suspension is available for the first time. MINI Driving Modes is a choice available for the first time in the new MINI. Adaptive suspension influences the characteristic curves for the accelerator pedal and steering characteristics as well as the shifting characteristics of the automatic transmission and the damper tuning. The new operating concept comprises an instrument cluster on the steering column and optionally a MINI head-up display. The collision and pedestrian warning with city braking function, the driving assistant and parking assistant, and the reversing camera significantly expand the choice of driver assistance systems. Once again, the MINI also takes a leading role among competitors in the area of networking technology and digital services.

Already in the subsequent year, the model range was again expanded by a completely new body version for the MINI. For the first time, the British brand has a five-door version in the segment of small cars. With its wheelbase extended by 72 millimetres, the MINI 5 Door offers passengers in the front significantly more legroom alongside comfortable entry and exit. Since 2016, the range in the small-car segment has been completed by the new MINI Convertible.

The open-top four-seater is now equipped with an all-electric opening and closing mechanism for the fabric roof. An extremely athletic model version was also developed for the classic bodywork variant of the MINI 3 Door and for the MINI Convertible. The MINI John Cooper Works and the MINI John Cooper Works Convertible are each powered by a new, 170 kW/231 hp turbo engine.

The new MINI generation is represented by two models in the premium compact segment. A choice of three petrol and three diesel engines is supplied for the new MINI Countryman. The advanced ALL4 all-wheel drive system is also available as an option. Series equipment includes power transmission to all four wheels in the elite athletes MINI John Cooper Works Clubman and MINI John Cooper Works Countryman, which are powered by a 225 kW/306 hp turbo engine in the latest version. Furthermore, the MINI Cooper S E Countryman ALL4 (combined fuel consumption: 2.1 – 1.9 l/100 km; combined electricity consumption: 13.9 – 13.5 kWh/100 km; combined CO₂ emissions: 47 – 43 g/km) paves the way for zero-emission driving fun. The first plug-in hybrid model from MINI is powered by a three-cylinder petrol engine and an electric engine which together generate a combined system output of 165 kW/224 hp.

Electromobility in the MINI style: The new MINI Cooper SE.

 The MINI brand has now been the epitome of scintillating mobility in the urban traffic environment for the past 60 years. In future, the brand will incorporate local zero-emission driving in urban traffic with a unique emotional experience. The new MINI Cooper SE (combined power consumption: 0.0 l/100 km; combined electricity consumption: 16.8 – 14.8 kWh/100 km; combined CO₂ emissions: 0 g/km) will be manufactured in series production at the British plant in Oxford from November 2019. This is the brand’s first all-electric powered model and it is a genuine MINI through and through. The vehicle concept is based on the MINI 3 Door. The dimensions, design, available space and interior ambience of the new MINI Cooper SE are clearly derived from the conventionally powered vehicle. The expansion of the model range by an all-electric version was already reflected in the development of this vehicle.

Instead of a petrol or diesel engine, an electric motor is mounted under the bonnet of the new MINI Cooper SE. The spontaneous power development of the 135 kW/184 hp electric motor, the front-wheel drive typical of the brand and innovative Dynamic Stability Control with actuator-related wheel-slip limitation assist the new MINI Cooper SE in achieving the unmistakeable agility known as the go-kart feeling that is perceived here as a particularly intense experience. The motor’s model-specific lithium-ion battery permits a range of 235 to 270 kilometres. The high-voltage battery is configured low in the vehicle floor so that there are no restrictions on the volume of the baggage compartment compared with a conventionally powered MINI 3 Door.

6.   From the Original to the Original.
The MINI Design.

Innovativ, Innovative, unmistakable, stylish – and inspiring time and again. Just like the classic Mini, the MINI stands for unique design providing brand-new answers to the challenges of its time. Creating the classic Mini, constructor Alec Issigonis and his team had succeeded in re-defining the entire philosophy of the small and compact car in 1959. Developing the MINI, his successors, as it were, re-interpreted the concept of maximum interior space on minimum road surface in modern, up-to-date style.

The result, created almost four decades apart, was two cars of supreme character proudly presenting their unique qualities in a truly unmistakable manner. Both back then and today, thrilling driving characteristics and irresistible design create one complete unit as the sign of distinction of an entire brand. The starting point for the design of the classic Mini was a vision following clear targets: smaller than all models produced so far by British Motor Corporation, the new car was still to provide sufficient space for four occupants and their luggage. Clearly, therefore, Issigonis focused on economy of space as the fundamental consideration in the development process.

At the same time, he wished to offer an innovative answer to the small and compact cars already available on the market in Europe, following his principle that a good designer should never ever copy the competition.

A clear vision and the right concept: the foundation for the classic Mini.

To provide as much space as possible for the occupants on the car’s very small footprint, even the technical features and components of the classic Mini had to be moved together. The ideal concept making this possible from the start was of course the engine fitted at the front in conjunction with front-wheel drive. But that alone was not enough for Issigonis. For while there was enough space for a four-cylinder power unit beneath the short bonnet, this was only because Issigonis fitted the engine crosswise and placed the gearbox beneath the drive unit. Certainly, an innovative interpretation of the “form follows function” principle is still one of the decisive factors in the design of the MINI to this very day.

Issigonis set forth all these plans and configurations not in long documents and studies, but rather in a host of drawings and personal sketches. Indeed, he had already succeeded in compensating for his rather limited ambition for mathematics at school and university through his excellent drawings. And now these drawings became the characteristic trademark of this ingenious engineer and constructor.

With just a few strokes of his pencil he was able to create visions, illustrate solutions for complicated technical problems, and therefore develop greater power of conviction than even the most moving speaker in a detailed technical lecture. Issigonis’ almost contagious euphoria was also expressed by the fact that he often did his drawing on paper table-cloths or menu cards, because his notepad was already full.

One of the legends circulating around the classic Mini is the story of a design sketch done by Issigonis on the paper napkin of a hotel restaurant later used for the first “official” draft on the drawing board in Issigonis’ construction office. In the course of 1958 both the exterior and the interior of the Mini took on their final shape. Striking features later to become characteristic of the classic Mini were the body panel seams between the wings and the bodyshell facing to the outside.

The reason for this particular feature was quite simply money: welding seams facing to the outside were a lot cheaper in production. The second feature typical of cost-oriented production also clearly visible from outside was the door hinges on the outside of the doors themselves. And the driver who was not able to make do with the luggage compartment offering capacity of 195 litres or 6.8 cubic feet, was able to quite simply leave the boot lid open – since the lid was hinged at the bottom, it served conveniently as a “tray” even taking up bulky objects fastened more or less safely in position. Indeed, this was not even a secret tip, since high-gloss brochures presented this enlarged loading capacity in colourful pictures.

The interior naturally also followed the car’s minimalist philosophy: A simple cable served to open the doors and the usual dashboard in front of the driver and passenger was replaced in the classic Mini by a small shelf. Right in the middle was the centre instrument, the speedometer and mileage counter as well as the fuel gauge, with two toggle switches for the screen wipers and the lights right below.

Despite numerous detailed changes and modifications, the basic shape of the classic Mini remained unchanged for no less than 41 years. In the course of time this revolutionary small car became a classic in the history of the automobile, a timeless masterpiece chosen in 1995 by the readers of Autocar, the British car magazine, as the “Car of the Century”. Like its driving behaviour, the typical look of the classic Mini remained a perfect image of the car’s character over years and decades, ultimately providing the starting point for the design of the modern MINI.

Creating the MINI: brand-new, but with unmistakable roots.

Back in the mid-1990s, shortly after BMW had taken over Rover Group, the first plans were considered for a new version of this unique compact car. A study of the MINI Cooper was the presented at the 1997 Frankfurt Motor Show, making it quite clear from now on that this was not going to be merely a copy of the classic model, but rather a modern interpretation of the Mini concept so rich in tradition. Indeed, this concept car combined the classic values of the classic Mini with the demands made of a modern automobile on the threshold to the 21st century.

A spectacular sports car concept had already been presented at the beginning of the year on the occasion of the Monte Carlo Rally. Thirty years after the classic Mini had won the Monte Carlo Rally the last time, this two-seater, right-hand-drive mid-engined ACV 30 (Anniversary Concept Vehicle) study definitely hit the headlines not just on account of its truly powerful and muscular proportions. Rather, the study also made it quite clear how the design features so characteristic of the classic Mini – such as the hexagon radiator grille and the large round headlights – could be carried over into a modern vehicle concept.

So the question is obvious: What would the ideal small car look like when carrying forward the ideas and principles of Sir Alec Issigonis, that ingenious constructor, from the 1950s into the 21st century, with all the technical options and customer preferences of these modern times? Looking for an answer to this question was certainly a promising undertaking right from the start, particularly as neither the drive concept of the classic Mini nor its virtually unchanged look had lost any of their charm over a period of approximately four decades.

Precisely this is why the MINI Project Team run originally by Frank Stephenson and later by MINI Chief Design Gert Volker Hildebrand attached great significance to conveying not only design details, but also the fundamental idea from the early years of the classic Mini to these modern days of motoring. The MINI was also to be a unique car offering ample space for four with their luggage, featuring an economical drive concept, and boasting driving and handling qualities no other model in this segment was able to offer.

At the same time the development engineers naturally also considered the high standard of comfort now taken for granted as well as the most demanding safety requirements. The result, obviously, was once again a revolutionary new small car oriented in every respect to the needs of its times and at the same time developed and manufactured according to the quality standards of a leading premium brand.

Design features and design icons.

This harmony of the targets set by the development engineers and the fundamental values of the concept is reflected in a unique design authentically visualising the common character shared by the classic Mini and the MINI and borne out by a beautiful play on lines and joints, circles and ellipsoids.

With the car measuring 3.63 metres or 142.9" in length, the overall layout and proportions, including short overhangs front and rear expressing the agile handling of the MINI through its exterior, were all retained as a faithful rendition of the classic Mini. The classic subdivision of the car into three sections – the actual body, the window graphics surrounding the entire vehicle as a kind of band, and the roof seeming to hover in space – was taken up again in a modern rendition. The shoulder line extends from the headlights across the muscular shoulders all the way to the C-pillars, where the roof is closer to the body than upfront on the A-pillars. This creates side window graphics opening up to the front and clearly emphasising the forward-pushing motion and the sportiness of the car.

Features typical of the brand and already unmistakable on the classic Mini were also re-interpreted on the new model. As an example, a modern rendition of the hexagon radiator grille and the round headlights now no longer surrounded by the wings, but rather integrated in the engine compartment lid, help to give the MINI its typical face so characteristic of the brand.

The side direction indicator surrounds serving on the MINI to distinguish the individual model variants, are also acknowledged as genuine icons in design. In particular, the side indicators guide the eyes of the beholder to the joint on the engine compartment lid of the MINI sweeping back at an angle like the joint on the side panels of the classic Mini. The rear light clusters standing upright also serve once again as a powerful sign of distinction now featuring a sophisticated chrome frame on the MINI. Indeed, this is once again a clear reminiscence to the classic Mini which always boasted its chrome look, consistently rejecting the inundation of plastic in automobile design of the ’70 and ’80s.

Last but not least, the very concave, three-dimensional and powerful design of the rims again takes up and reflects the style of the classic Mini, even if the wheels are now larger, wider, and come on runflat tyres.

The interior of the MINI is likewise unmistakable in its design, the Centre Speedo in the middle of the dashboard bringing back a characteristic feature of the classic Mini and enhancing this look to create a truly unique design element. Up to 1968 the speedometer on the classic Mini was also a central instrument which, through its looks alone, provided decisive inspiration for designing the surrounds on the MINI’s control units and switches.

Further, unique highlights come from the round air vents and the elliptic main elements on the door linings reflecting the design language of “circular elements” so typical of the MINI and also to be admired on the exterior. More than ever before, the current fortes of the MINI come out on the design of the latest model generation introduced in the autumn of 2013. Again following the philosophy of “From the Original to the Original”, both the basic design and the unique details of the car were revised and upgraded in the second generation in a painstaking, evolutionary process.

The powerful stance of the car on its big and muscular wheels now emphasises the sporting character of the MINI even more convincingly. The Centre Speedo is even larger than before even, now framed by a lighting band, and offers space for the display of a navigation system, again providing those unmistakable highlights so typical of the brand. Like the classic Mini, the MINI, thanks to its harmonious and perfectly balanced overall concept, arouses a feeling of affection and almost love at very first sight. To a large extent this is attributable to the cleverly integrated codes of “human body archetype” design language: Through its proportions and friendly mimicry, the MINI arouses the protector’s instincts. The powerful shoulders of the car, in turn, exude a sense of safety and security, and the body itself is characterised through its softly flowing shapes.

New opportunities: the MINI Concept.

Through its design philosophy alone, the MINI allows up-to-date, ongoing development of all features so typical of the brand while retaining its own, unique character. This starting point also provides a wonderful opportunity to carry over the design language so typical of MINI to innovative vehicle concepts extending the range and wealth of the MINI model family. The idea to present MINI in a new context was demonstrated for the first time in a fascinating study in 2005, when the MINI Concept made its world debut at the Frankfurt Motor Show.

Presenting this unique study, MINI paved the way to a brand-new category of cars re-interpreting the classic shooting brake concept in modern style. The MINI Concept therefore took up traditional design philosophies already borne out in the 1960s in the guise of the Morris Mini-Traveller and the Austin Mini Countryman, applying these philosophies to modern-day requirements and therefore presenting new options in the body design and functionality of the MINI. Following the motto “Travel the World”, the MINI Concept was presented in a total of four renditions, each highlighting specific facets of the MINI brand and focusing on the place where the cars were being presented: In Frankfurt the emphasis was on elegance, at the 2005 Tokyo Motor Show the concept model highlighted the British origins of MINI. At the 2006 North American International Auto Show in Detroit the emphasis was on wintersport, and at the 2006 Geneva Motor Show the MINI Concept paid tribute to the legendary success of the brand in motorsport.

In all cases the concept car boasted a truly innovative door arrangement revolutionising the use of and access to the car’s interior: At the rear the designers introduced a Splitdoor configuration based on the classic door arrangement of the Morris Mini-Traveller and the Austin Mini Countryman. This two-piece rear door with each door element hinged far to the outside and opening outwards offered particularly generous access to the luggage compartment of the MINI Concept – a principle shortly thereafter presented for the first time in a production version of the MINI.

The MINI family grows: introduction of the MINI Clubman.

The 2007 Frankfurt Motor Show marked the world debut of the MINI Clubman which has been enriching the model family ever since. Compared directly with the MINI, the MINI Clubman offers 24 centimetres or 9.45" more body length and 8 centimetres or 3.15" longer wheelbase serving entirely to enhance legroom at the rear.

On the MINI Clubman the driver’s and front passenger’s doors are supplemented not just by the Splitdoor at the rear, but also by an additional opening on the right side of the car. This additional door on the right, the Clubdoor opening against the direction of travel like a coach door, offers passengers sitting on the rear seats of the MINI Clubman comfortable and convenient access to the rear passenger area. In its side view the MINI Clubman is characterised by a dynamic wedge shape created through the interplay of the shoulder line rising up slightly to the rear and the horizontal roofline.

Up the A-pillars, the MINI Clubman is identical to the “regular” MINI. It then gains its unique look through its longer wheelbase and longer roofline extending straight back to the steep rear end.

Yet a further special feature is the slight increase in the roof flanks extending on both sides from the A- all the way to the C-pillars along the entire length of the roof and referred to as the Dune Line. This gives the roofline a truly exciting, eye-catching “sweep” and raises the height of the car’s flank by approximately two centimetres. As a result, the proportions of the MINI Clubman are particularly smooth and well-balanced also from the side.

Like the classic Mini, the MINI is also available with contrasting colours on the roof – and indeed, this particular sign of distinction is of great significance on the MINI Clubman, where, apart from the roof, the C-pillars also come in the contrasting colour ordered by the customer to give the Splitdoor at the rear an additional optical effect. Ultimately this gives the car a very compact look at the rear and adds to its individual, unique appearance on the road.

MINI Convertible: consistently open, MINI all the way.

The open-air model of the brand is a genuine MINI but at the same time a truly unique character. The first new MINI Convertible was presented at the 2004 Geneva Motor Show three years after the closed MINI, but naturally with the same unmistakable design features. Apart from the soft roof combining the proportions typical of MINI when closed with a unique silhouette, the four-seater boasted a number of other features typical of a genuine Convertible. The waistline rising towards the end of the car, for example, was accentuated from the start by a chrome bar all round the vehicle, the steep windscreen was just as characteristic as the chrome-plated rollbar. And at the rear the boot lid opening downwards as well as the hinges at the outside offered further features reminiscent in their design of the classic Mini. The latest edition of the MINI Convertible experienced its first summer in 2016. 18 seconds suffice to combine the further enhanced driving fun in a MINI with the intense open-air feeling. This is facilitated in the new MINI by a fully-automated mechanism for opening the roof that is all-electric for the first time making it particularly low noise. There is now also a fully integrated rollbar.

Typically MINI – also in the premium compact segment.

Just as classical design features were transferred to a modern vehicle concept tailored to the requirements of the 21st century, the design so typical of the brand was also mapped onto the models of the premium compact segment. In 2010, the first MINI was presented with an exterior length of more than four metres, five doors and five seats. The MINI Countryman conquered new target groups across the world – with its unambiguous augmentation of versatility and the inimitable style of its design, making it a typical representative of the heritage British brand at first glance.

In the latest model generation, the MINI Clubman and the new edition of the MINI Countryman bring style typical of the brand into the premium compact segment. Reinterpreted and carefully enhanced, they also include typical MINI proportions, the characteristic three-way split between bodywork, window graphics and roof, the powerful stature underpinned by the wheels, and the unique details including the side scuttles, a large number of chrome elements, the hexagonal radiator grille and the large headlamps.

Dawn of a new era: The MINI Cooper SE.

As the first premium small car with all-electric drive, the new MINI Cooper SE also defines benchmarks for driving fun geared to the future in its design. It is based on the MINI 3 Door and differs from this with selective modifications and subtle differentiations from the conventionally powered models of the brand.

Powerful proportions, the horizontal vehicle structure, short overhangs and wheels positioned at the corners of the car characterise the appearance of the MINI Cooper SE. Precisely defined accents point to its future-proof drive system. The charging connection is positioned above the right-hand rear wheel and this is precisely where the tank nozzle is situated in the conventionally powered MINI 3 Door. An embossed MINI Electric Logo points to the difference in energy supply. Yellow versions of this logo also embellish the familiar side scuttles for the side indicators, the tailgate and the radiator grille. The central element of the vehicle’s front profile highlights the brand-typical hexagonal contour in the MINI Cooper SE, although it is shrouded owing to the low requirement of the electric motor for cooling air. A yellow trim bar on the grille and the wing-mirror caps finished in the same colour complete the model-specific design.

In the same way as the model-specific front grille, the essentially closed floorpan and the independent design of the rear apron contribute to the reduction of air resistance. The fact that the electrically powered MINI does not require an exhaust system, favours airflow in the floorpan and at the rear. An aerodynamically optimised surface is also highlighted by the optional 17-inch alloy wheels with an asymmetric design in the version MINI Electric Corona Spoke 2 Tone.

7.  The Revolutionary with the Drawing Pad.
Sir Alec Issigonis, the father of the classic mini.

He had already been successful with his own sports cars and he had been commissioned on a number of occasions to develop large saloons. But his favourite project, as Alec Issigonis made it quite clear, was the construction of a simple, extremely functional and very affordable small car. So when Issigonis, the Deputy Technical Director of the Austin Plant in Longbridge, was requested in late 1965 by Leonard Lord, the Chairman of British Motor Corporation (BMC), to develop a brand-new and truly innovative car, he was absolutely thrilled and knew exactly what he wanted.

The new car was to be smaller than all models built by BMC so far, but nevertheless offer sufficient space for four occupants and their luggage. A four-cylinder already built by the company was to provide the necessary power, while the driving characteristics and the all-round economy of the new small car were to set new standards. Considering this brief and the demanding requirements to be fulfilled, what Issigonis needed was no more and no less than an absolutely revolutionary new design – exactly the right job for him and his team.

Back then Alec Issigonis was 51 years old, a seasoned constructor and automotive engineer with an unconventional career and an exceptional approach to his work. At the time his contemporaries described him as an almost pedantic tinkerer and a passionate technician simply bursting with enthusiasm. Issigonis did not always do his designs on the drawing board in the construction office, but rather opted for paper napkins or the little drawing pad he always kept handy to present his ideas to his colleagues and staff members during lunch. Mathematics he regarded as the “enemy of every creative human being”, and with his wealth of ideas, his enthusiasm and his distaste for compromises he pushed his team forward to top performance time and again.

After just seven months: test drive in the prototype Mini.
Opting for front-wheel drive and the engine fitted crosswise at the front with the gearbox directly below, Issigonis right from the start created ideal conditions for excellent efficiency in the use of space. No less than 80 per cent of the space taken up by the Mini, what one might call the car’s “footprint” on the road, was exclusively for the passengers and their luggage. Overall length of the new car was 3.05 metres or 120.0", and the Mini might indeed have been even shorter. But Issigonis had exact ideas and intentions, which he presented to his team in a rather unusual manner: He had them cut through a model of the Mini right down the middle, then moving the two halves apart centimetre by centimetre. And when he finally cried out “stop!”, the Mini had reached its ideal length.

Just seven months after the official go-ahead, two prototypes of the new small car were ready to go. So Issigonis invited his boss Leonard Lord to a test drive he still recalled full of amusement years later: “We drove round the Plant, and I was really going like hell. I’m certain he was scared, but he was very impressed by the car’s roadholding. So when we stopped outside his office, he got out and simply said: ‘All right, build this car.’ ”

From this moment on the ongoing development of the Mini in becoming a genuine legend was unstoppable. And Issigonis had secured his position on the podium as one of the world’s most ingenious and influential automobile constructors. The master himself was a bit more reserved, making it quite clear that “I didn’t invent the Mini, I built it.”

Alec Issigonis: straight from a family thrilled by technology.

Alexander Arnold Constantine Issigonis was born in the Turkish town of Smyrna, today’s Izmir, as the son of a Briton of Greek origin and a mother from Bavaria, on 18 November 1906. He inherited his great interest in technology and machines from his father who, shortly after the turn of the century, ran a company for marine engine technology.

In 1922 the family was forced to flee to Malta when the Turkish state was established in very hectic turmoil. His father died on the island and his mother took him to England where, two years later, young Alec was finally able to drive his first car: a Weymann-bodied Singer in which he chauffeured his mother through Europe in 1925 in a “never-ending series of breakdowns”, as Issigonis recalled later. But it was precisely this unforgettable experience which, immediately upon returning back home, encouraged him to start a three-year course in mechanical engineering at Battersea Polytechnic in London.

Issigonis’ great talent for craftsmanship and his passion for designing and drawing new technical concepts proved barely sufficient at the time to set off his strong distaste of mathematical theory. So he just about managed his final exam, but did not qualify for ongoing studies at the college in Battersea. His obvious conclusion was to enter professional life as a technical draughtsman and salesman in a design office for automotive technology in London. Buying an Austin Seven from his first salary, he prepared the car for racing and entered his first event in March 1929. In the years to follow Issigonis developed his own monoposto in his spare time with design and construction features destined to later make him famous: the Lightweight Special was absolutely tiny, extremely light, but technically progressive – and successful. In 1934 Issigonis joined the design and construction team of Humber Ltd., the Coventry-based car maker, where he worked on the introduction of independent suspension. He proved so good at the job that Morris Motors recruited him themselves just two years later on account
of his skill in suspension development.

During the war Issigonis had no choice but to work on various military vehicles, which he nevertheless used as “guinea pigs” for technical innovations.

In 1941 Morris launched the Mosquito Project, a compact four-seater for the post-war era. And indeed, despite the most challenging conditions, Issigonis, reputed to be an all-out workaholic, and his the team had the first road-going prototype ready within three years. Precisely this model introduced as the Morris Minor in 1948 became the most successful car built by the brand in the post-war years.

When Morris and Austin Motor Company merged four years later to form British Motor Corporation, Issigonis no longer saw any perspectives for his creativity in future. So he started working for Alvis, with the intention to develop a luxury saloon. But with the project ultimately failing for financial reasons, BMC took Issigonis on again in 1955 as their Deputy Technical Director at the Austin Plant in Longbridge. Here Issigonis was to develop a number of new model series for the small, medium-sized and upmarket segments to secure the future of what was then Europe’s largest car maker. Since particularly the small car project was acknowledged as very urgent due to the Suez Crisis, the new model made its debut in 1959 as the Morris Mini-Minor and the Austin Seven. Large models only came later, with the four-door Morris 1100 midrange model entering the market three years later and the very spacious Austin 1800 in 1964.

Career and knighthood: honoured for his lifetime achievement.

The success of the classic Mini also gave worldwide fame to the car’s “father”. In 1961 Alec Issgonis, in his position as Technical Director, became a Board Member of Austin Motor Company, and two years later he was appointed to the Board of BMC. In 1967 he became a member of the Royal Society, the most renowned research society in Britain, and two years later the Queen knighted the father of the Mini. Sir Alec Issigonis retired in 1971, but remained an advisor to the company until 1987. One year later he died on 2 October, shortly before his 82nd birthday.

To this day this outstanding automotive engineer and constructor lives on in countless memories. And the market launch of the second generation of the Mini was indeed held exactly on 18 November 2006, the 100th birthday of the father of the classic Mini, in the honour of this great man.

8.   Made in England – then and now.
MINI Production between past And future.

The first Mini was an Austin Seven coming off the production line in Austin’s Longbridge Plant in Birmingham on 4 April 1959. The team of twins was subsequently completed five weeks later, the first Morris Mini-Minor leaving the Morris Plant in Oxford on 8 May. The two models were presented to the public together for the first time on 26 August 1959. Despite their different origin, the Austin Seven and the Morris Mini-Minor were virtually identical, the only distinctions on the outside being their radiator grilles, the wheel caps and body colours: The Austin Seven was available in Tartan Red, Speedwell Blue, and Farina Grey, the Morris Mini-Minor came in Cherry Red, Clipper Blue, and Old English White.

Production at the two plants continued for ten years with the model built in Longbridge bearing the name Austin Mini as of 1962. Plant Oxford, which had been building cars since 1913, built exactly 602, 817 units during this period, all of them the basic version of the four-seater. All other model variants ranging from the Mini Van through the Mini Pick-Up all the way to the Morris Mini-Traveller and Austin Seven Countryman were built in Longbridge. In 1969 all production activities were concentrated at the Longbridge Plant, with the model range being streamlined and Mini becoming the brand name for this revolutionary compact car. So the days of the twin brothers (or sisters?) were over once and for all.

A million cars in six years: the MINI repeats the rapid start of the classic Mini.

With the brand being re-positioned in 2001 under the guidance of the
BMW Group and production of the modern MINI starting as planned, it was only obvious that MINI had to move back to Oxford, the plant so rich in tradition thus once again becoming the starting point for a genuine revolution in the small car market. And like the classic Mini, the MINI made a remarkable start into the market exceeding all expectations: within just six years, Plant Oxford built no less than a million units of the MINI. This was indeed just as long as the classic Mini had taken to exceed the one-million mark, but back then production was still at two plants.

After 41 years and a production volume of more than 5.3 million units, the last classic Mini left Plant Longbridge on 4 October 2000. Since the decision to build the modern MINI in Oxford had already been taken half a year before, only nine months remained from then on to the start of MINI pre-production and just 13 months to the start of actual series production. Clearly, therefore, the roughly 2,500 employees in Oxford at the time and their colleagues from BMW Plant Regensburg supporting the modernisation process faced a great challenge and a truly tight timetable in making this new start into the market.

MINI production in Oxford according to the strict quality standards of the BMW Group.

The BMW Group had already invested some £ 280 million in the Rover Plant in Oxford back in 1996/1997, thoroughly modernising the Bodyshop and Final Assembly. Another project also completed back then was a state-of-the-art Paintshop, at the time the second-largest construction project in Great Britain following the Millennium Dome. And now this was followed by further investments amounting to some £ 230 million serving to modernise and re-structure the plant.

All this made Oxford one of the most modern car production plants in the world, boasting cutting-edge technology specifically for the production of the MINI. No less than 229 production robots were installed at the time to build the body-in-white, with a laser measuring system serving to check the body of the MINI down to a precision of no less than 0.05 millimetres. The Paintshop was likewise custom-built for the requirements of MINI production, not only allowing very precise and environmentally friendly application of the paint, but also providing the contrasting paint finish on the roof so typical of the MINI Cooper.

Oxford also became the first European car production plant to make exclusive use of electrical tools in final assembly, while the KISS (Core Production Integrating Management System) serves to fully automate communication in the production process by using the most advanced information technology. In this process the complete production of each individual model is electronically documented from the body-in-white all the way to final assembly, again ensuring that every MINI complies with the supreme quality standards of the BMW Group.

Team work for premium quality: The MINI Production Triangle.
When production of the new edition of the MINI was launched in autumn of 2006, the production facilities in Oxford (Bodyshop, Paintshop and Assembly), Swindon (Pressings) and Hams Hall (Engine Production) were integrated in the MINI Production Triangle for the first time. Body panels have been produced in Swindon, some 70 kilometres west of Oxford, since 1954. Today, pre-assembled body components such as lids and doors for the MINI Bodyshop are manufactured at Plant Oxford. Since 2001, the plant at Hams Hall near Birmingham has been the BMW Group’s Competence Centre for the production of four-cylinder petrol engines with a capacity of up to 2.0 litres. The plant delivers petrol engines directly to Oxford – just in time and just in sequence, that is at exactly the right time and in the right sequence for final assembly.

After 60 years: Ten million MINIs produced.

Capacity that started in 2001 as 300 vehicles manufactured each day has now increased to production output of around 1 000 units per day. Every 67 seconds, a workforce of 4 500 employees manufactures a MINI – each one of them is an ambassador for its idea, its country and its zest for life. In 2019, 60 years of the brand’s existence was celebrated in Oxford alongside a landmark production anniversary. The ten millionth vehicle of the brand rolled off the assembly line at the traditional site with an illustrious heritage: a MINI 3 Door from the 60 Years Edition.

Since 2000, the BMW Group has invested more than two billion pounds sterling in its production facilities in the United Kingdom. Recently, final assembly was expanded at the MINI Plant Oxford and a new paintshop was built. The latest investments have been channelled into the MINI Cooper SE. From November 2019, the first all-electric powered model manufactured by the brand will be produced at the MINI Plant Oxford.

Global growth strategy: Expansion of production capacities.

The models MINI 3 Door, MINI 5 Door and MINI Clubman are currently being produced at the MINI Plant Oxford. In order to take account of the continuous increase in demand, the BMW Group reached a decision in 2014 on contracted-out production of MINI models at the contract producer VDL Nedcar based in Born, Netherlands. MINI is therefore the only automaker to have series vehicles produced under contract manufacture in the Netherlands. The BMW Group benefits from the logistically advantageous location of the VDL Nedcar plant in the Born and its proximity to the British production triangle with locations in Oxford, Swindon and Hams Hall. The MINI Convertible and MINI Countryman models currently roll off the assembly line in Born.

In addition, the BMW Group and Chinese automobile manufacturer Great Wall concluded a joint-venture agreement in 2018. This covers a number of areas including the production of all-electric powered MINI vehicles for the Chinese market. A joint manufacturing facility is also scheduled for construction in the Chinese province of Jiangsu.

9.   Individualists united!
MINI fans are networked worldwide.

An active and truly versatile fan community all around the classic Mini was already established in the United Kingdom Great Britain, the home country of the classic Mini, way back in the 1960s. Right from the start, fans expressed their common interest in the car and the brand by exchanging knowledge and experience all about the Mini and its technical features. Due to the charming character of this small compact car, owners of a classic Mini strongly identified right from the start with both their car and the brand, sharing this enthusiasm in joint drive-aways and regular Mini meetings, with clubs originally organised on a local basis spreading wider and wider to bring together large regions.

A dynamic club scene also developed quite early on in Germany, gaining additional momentum through the re-launch of the brand and the introduction of the MINI. In the meantime, thousands of members are organised throughout Germany in more than 100 classic Mini communities and more than 50 MINI Clubs. Through their wide range of activities, these enthusiasts act as authentic ambassadors of the brand and competent partners for new fans of both the classic Mini and the MINI. Furthermore, MINI enthusiasts joined together to share activities in lots of other countries. The international MINI Community is a phenomenon without parallel in the world of the automobile. MINI owners are individualists and this is reflected in the styling and equipment of their vehicles geared to personal style. At the same time, they have much in common and this is expressed in exceptionally communicative engagement with each other and in enthusiasm for technology, motor sport, lifestyle and design.

MINI enthusiasts come together – online and in the street.

The Community became increasingly international with the general spread of modern means of communication. Upon the introduction of the MINI into the market in 2001, the brand was positioned with the same standard philosophy and spirit for the first time worldwide in all relevant markets. Above all, use of the internet had enhanced the options to interact across national borders and continents. Members of national MINI online communities foster contact with similar clubs throughout the world on the World Wide Web.

As in the past, real-life meetings which, thanks to the use of many communication channels and the support of MINI have taken on impressive dimensions, are naturally still among the highlights of all activities. In 2005, for example, MINI Germany, together with the national classic Mini and MINI Clubs, organised the first national meeting in Germany for fans of the brand. Back then more than 2,500 participants travelled to the National Meeting, heading for the Loreley Plateau on the River Rhine, where they enjoyed a highly entertaining programme with MINI Driver Training, a Design Workshop, meetings with Mike Cooper and rally legend Rauno Aaltonen, as well as the presentation of new versions of the MINI. A second meeting at the Hildesheim Aerodrome in 2008 proved even more successful, at least in terms of participation, with twice as many MINI enthusiasts from all over Germany attending the event.

The national and international activities in the British club scene are even more spectacular. In 1999, for example, more than 50,000 visitors attended the International Meeting in Goodwood celebrating the 40th birthday of the brand. In 2007 269 cars driving through Blackpool formed the longest MINI convoy the world has ever seen. Indeed, this unique parade was promptly entered in the Guinness Book of Records, breaking the former record set up by the MINI Club in Vancouver, Canada, when 195 cars had formed a similar convoy. The brand’s 50th birthday was celebrated at the MINI United Festival on the Formula 1 race track at Silverstone in Britain in 2009. Tens of thousands of fans enjoyed a varied mix somewhere between a lifestyle party and music festival, show programme and motor-sport action.

International Mini Meeting: Meeting point for fans of the British original for more than 40 years.

As a supplement to the market-specific activities in a large number of countries, the International Mini Meeting (IMM) has been held for the past 41 years. The IMM was launched on an initiative by German fans of the classic Mini. It was held for the first time in 1978 and since then it has developed into the world’s biggest annual event for the owners and friends of the classic Mini. Meanwhile, Mini Clubs in various European countries have taken on the role of host. At intervals of five years, the British homeland of the classic Mini and the MINI is the showplace for the IMM.

The focus of attention is always enthusiasm for the classic Mini and its exceptional history since 1959. The event is one of the highlights in the calendar of the international Mini Club scene. The participants undertake journeys over hundreds or even thousands of kilometres in order to present their lovingly maintained classic Mini or individually styled MINI to other enthusiasts, and to enjoy the togetherness experience of an exceptionally active community.

Happy invasion: MINI Takes The States.

Since 2006, MINI has been conquering the USA every two years. The rally MINI Takes The States is a happy invasion by thousands of MINI fans with their vehicles. They take part in a fun-loving and exciting tour over some 4 000 kilometres across the United States with lots of stops at famous sights and in major cities where MINI drivers present their vehicles, meet up at informal get-togethers and the massive convoy of varied classic Minis and MINIs continues to grow. The journey takes drivers along carefully selected routes and through some beautiful scenic countryside.

Apart from pure driving fun and the community event, the rally is also all about social engagement. A substantial portion of the starting fee is transferred to the aid organisation Feeding America, which provides meals free of charge for needy Americans. At the MINI Takes The States rally, which travelled from Portland in the far North West and Orlando in the South East to the meeting point at
Keystone / Colorado in the Rocky Mountains during the summer of 2018, donations for around 1.1 million meals were collected. The next MINI Takes The States Event will be held in 2020.

10. The car for all classes with
the qualities of a star.
MINI as a member of society.

Alec Issigonis saw the Mini from the start as a car for everybody – for all kinds of drivers and all social classes. He therefore sought, through the car he had created, to solve the everyday problems of individual mobility. With this in mind, the compact and economical Mini was exactly the right answer for increasingly dense traffic in the inner city and for the concerns at the time about the reduction of oil supplies following the Suez Crisis.

But soon it became clear that the Mini was much, much more. Its concept alone was so convincing that the car was seen and acknowledged as a trendsetter. Its sporting qualities made the Mini a genuine winner, its charming design made it incredibly popular throughout the population. So suddenly the Mini had become
a genuine cult, its innovative and non-conformist character perfectly reflecting the spirit of the 1960s, at a time when progressive concepts, the thrill of adventure, and even a certain lack of respect versus conventional values dominated the world. This was a car quite different from others but nevertheless offering more and providing even more fun – exactly the right car at the right time. Very quickly, therefore, fashion creators, musicians and other artists were captivated by the unique style of the Mini, stars discovering the qualities of the car and the world recognising the qualities of the Mini as a star itself.

Launched in 2001, the new MINI, a truly unique car just as popular and charming right from the beginning, quickly established a large, and, in particular, widespread fan community. All over the world, numerous celebrities now enjoy the agile driving pleasure offered by this modern and nimble performer. No surprise, therefore, that the MINI has already starred as the “leading car” in many Hollywood films. And it is also no surprise that the MINI is to be found in the private fleets of many famous actors, musicians, fashion designers and other stars in show business, society and sport.

Supported by the Queen herself.

The classic Mini quickly gained the reputation of a car for everybody on all levels of society. While Issigonis still regarded practical and economically-minded families seeking sensible mobility at low cost as his target group, he was also aiming at all levels of society as potential drivers of the Mini. Lord Snowdon, a good friend of Alec Issigonis, deserves the honour to have introduced the classic Mini into the society in London. One of the first owners of this small classic and completely thrilled by the car’s compact dimensions and excellent handling, Lord Snowdon soon became a common sight driving speedily through the British capital. As the husband of Princess Margaret, he obviously used his muscle, making sure that in 1960 Issigonis had the opportunity to present his small car to nobody else but his sister-in-law, Queen Elizabeth herself. So when the Queen took her seat next to Issigonis in the Mini, enjoying a lap through the big park of Windsor Castle, the classic Mini had really made a Royal breakthrough.

In the years to come the classic Mini became a genuine scene car particularly in Great Britain, gaining growing popularity throughout all levels of society, in all age groups, and with all nationalities. Time and again, prominent artists gave further momentum to the great reputation of this small performer. Fashion designers Paul Smith and Mary Quant discovered their love for the Mini, stars in the pop and rock scene such as The Beatles, Eric Clapton and David Bowie expressed a clear pledge to this small athlete from Britain.

Trends destined to soon influence not only the fashion, art or music scene worldwide, but also the world of politics and society, came out in full power from Swinging London in the 1960s. Paul Smith, who, among other achievements, became Britain’s most famous designer of men’s fashion by combining classic designs with modern, in many cases very bright and almost screaming colours, even created a limited Special Edition of the Mini in the 1990s. A unique, one-off Mini boasting paintwork created by Smith in his typical multi-colour stripe livery became at least as popular as this special series, even though it was built only once.

Mary Quant, the style icon of British women’s fashion and the inventor of the mini-skirt, was also inspired by the classic Mini. Shortly after she received her driver’s licence, she ordered a black Mini and later created her own Special Edition characterised by features such as the seat upholstery in black-and-white stripes. And she was just as thrilled by the new MINI: “A really fashionable, happy and smiling car”.

“Keep on Running!” – the Mini and rock’n’roll.

The British music scene in the 1960s had the same broad impact as the British world of fashion, musicians from Britain presenting that unique and unmistakable British style in truly revolutionary songs. And with the Mini offering very similar style and character, the stars were obviously thrilled by the new car. So bands like The Beatles, The Who or The Spencer Davis Group as ambassadors of a new British culture gaining growing popularity the world over also helped to promote the Mini and its unique image.

The legends and stories all about the Mini and its role as a means of transport for the stars remain fascinating to this very day. In 1964, for example, John Lennon ordered a Mini although at the time he did not even have a driver’s licence. His colleague George Harrison lent his Mini to Eric Clapton in 1967 and only got it back three years later. And the story about Spencer Davis is that he wrote the biggest hit his band ever had while driving through the night in the rainy Scottish Highlands on an almost empty tank. That was when, looking at the fuel gauge, only one thought went through his mind: “Keep on Running!”

In 1966, the Beach Boys from California in the US took their surfer sound on an international tour and posed in front of a Mini Moke in the United Kingdom. The picture of the Californian musicians and the beach buggy emblazoned with the name of the band went all over the world. At around the same time, American band The Monkees reached the peak of its popularity. A photo from this era shows guitarist and singer Michael Nesmith together with his wife Phyllis looking out through the folding roof of a Mini into the camera directed towards the couple from above.

Roll the film: the classic Mini takes care of the “Italian Job” and is later followed by the MINI.

Nobody knows how often the classic Mini served in films and television as a means of transport or as the star in the background. It is to be admired, at any rate, in the 1966 cult classic “Blow Up” and of course in countless TV and cinema appearances by comedian Rowan Atkinson better known as Mr Bean. A Mini Moke even starred in the James Bond thriller “Live and Let Die”. In 1973, Roger Moore embarked on a wild car chase in the beach buggy during his first appearance as agent 007. The classic Mini is also one of the very few British small cars ever to play a leading role in the cinema, for example in the 1969 classic “The Italian Job” starring Michael Caine. The whole film virtually revolves around only one subject, a wild pursuit through Torino with three Mini Coopers. No surprise, therefore, that immediately after the film had premiered Rover launched a special series of classic Minis finished like the film stars themselves and proudly bearing the title of the film. “The Italian Job” came back to the silver screen no less than 34 years later, this time starring Charlize Theron and Mark Wahlberg in the new version from Hollywood, presenting the story of a spectacular gold robbery in even more powerful and dramatic style. When “casting” the four-wheeled stars in the film the producer’s and director’s choice – obviously! – was to go for the new MINI Cooper S now able to present its agility and sporting performance not only on the streets of Los Angeles, but even below the streets of the city.

A year earlier the MINI Cooper had already shown its qualities as the ideal car for wild pursuits in the agents’ comedy “Goldmember”. In choosing the stars for his production, script writer and leading actor Mike Myers had picked not only an unusual line-up of Hollywood stars – ranging from Steven Spielberg to Tom Cruise, Michael Caine, Robert Wagner, Gwyneth Paltrow, Kevin Spacey, John Travolta and all the way to Beyoncé Knowles and Ozzy Osborne – but also six MINI Coopers in Union Jack livery. In the meantime, the MINI Convertible has also made its way to Hollywood, winning over the hearts of movie-goers once and for all in the year 2007. This was in the comedy “The Heartbreak Kid”, in which Malin Akerman and Ben Stiller went on their honeymoon journey in a MINI Convertible. Obviously, on the way this open four-seater became the scene for all kinds of wonderful debates and amusing stories involving the newly-wed on their trip together. A Hollywood career is also being pursued by the latest MINI generation. Four MINI Cooper S 3 Door models appeared in the science fiction comedy “PIXELS” driven by the main protagonists Adam Sandler, Peter Dinklage, Denis Akiyama and Josh Gad, with the aim of protecting the world against invaders from outer space in the form of video-game characters.

11. Small car, great show.
MINI Marketing.

The MINI always hits the headlines wherever it appears – even before a new model is introduced into the market. Innovative marketing campaigns always good for a surprise and generating great appeal present both the MINI brand and the individual models with their full impact.

MINI marketing uses an exceptionally wide range of communication channels to establish close contacts with potential target groups. Supplementing classic activities in print media, on the radio and television, MINI’s marketing experts developed innovative online activities right from the start tailored precisely to the modern, trend-minded and technology-oriented user of the world wide web and taking the options of interactive communication with the public into account. This approach empowers MINI to continuously generate new momentum in automobile construction and in the world of marketing.

The classic Mini – the “Most Exciting Car in the World”.

Innovative, self-confident, charming: right from the start the classic Mini clearly presented its exceptional character not only on the road, but also in a close dialogue with the public. From the early years classic marketing concepts were used consistently to present the special features of this revolutionary small car in truly convincing style. With a twinkle in the eye, even the very first sales brochures emphasised that the whole world had been waiting for the “Incredible Austin Seven”, the letter “v” in “Seven” being replaced by the number “7”. And the Austin’s sister model, the Morris Mini-Minor, was presented just as proudly as the “Most Exciting Car in the World”.

The Mini marketing experts also kept a close eye on the worldwide success of television, carefully using this new media also for the Mini. Special TV commercials were therefore produced for various purposes in the market, in all cases emphasising selected facets of the Mini’s character and naturally considering the cultural context of the local public. Whether as the perfect solution for congested traffic in downtown Paris or as the ideal means of transport to the beach in Australia – the Mini was always presented as the right car at the right place. Even in a cartoon it proudly presented its superiority, full of humour and again with that famous tongue-in-cheek style.

Making a new start with innovative ideas.

The re-launch of the brand in 2001 also marked a new beginning in marketing carefully prepared in parallel to the development of the car as such. The main challenge was to establish MINI as the first premium brand in the small car segment, with MINI to be positioned worldwide as a unique and fully independent brand in its own right – a brand revolving around the concept of enthusiasm and thrilling lifestyle.

These principles of brand management remain unchanged to this day, with the MINI characterised by its outstanding product substance and progressive technology, emotional design and agile driving behaviour as well as almost unlimited options in customising the car. A further significant point is finding the right balance of continuity of a brand now going back 60 years and its innovative capacities. Introducing the MINI, customers the world over for the first time had the opportunity to experience premium qualities in a small car. These outstanding qualities and features are indeed to be found in every model made by the brand, at the same time distinguishing MINI clearly from the competition. The same applies to the brand’s appearance in public, where all marketing tools follow a unique, consistently recognisable style. Graphic elements, colours, the language of pictures and the MINI concept conveyed in words and pictures are clearly defined. MINI is refreshingly different. Through its openness and self-confidence, the brand gains great acceptance, through its appearance it arouses curiosity
and appeal.

To arouse the attention of the target group in mind right from the start prior to the market launch of the MINI, the responsible marketing experts have been taking a new approach in communication from the beginning. The magazine “MINI international”, for example, regularly portrays selected cities around the globe, focusing on their particularly creative inhabitants. Apart from classic communication, other innovative forms of communication such as “guerrilla marketing” have always been implemented right from the start. In 2000, MINI
was the first car brand to use the internet not only as an information source, but also as a positioning medium.

Always good for a surprise: Creative campaigns with powerful impact.

In 2013, the brand continued the tradition of unconventional and humorous promotions in a broad range of communication channels with the campaign to promote the market launch of the new MINI. The launch campaign kicks off centred around elaborately produced TV commercials. Tongue-in-cheek stories showcase the unique driving fun offered by the brand as well as the powerful emotional bond established between drivers and their MINI. A familiar co-star with the fans of the brand will appear alongside the brand new MINI: the English Bulldog Spike. Individual lifestyle, enthusiasm for driving fun, innovative technology and a sense of quirkiness are highlighted in the TV commercial, which is shot with various endings. On his first trip in the new MINI, bulldog Spike gets to know and appreciate all the main strengths of the newest member of the British small car family.

The MINI Design Team also created a sensation with some exceptional happenings at Milan’s Salone del Mobile in 2013. Das MINI Design Team staged the MINI Paceman as a dynamic sculpture. The MINI KAPOOOW! installation was conceived in two parts in which the MINI Paceman broke through spatial boundaries and experienced a transformation of materials and forms. Athletic agility empowered the MINI Paceman to make the leap into a universe where colours and materials undergo transformation and open up unimaginable experiential spaces. The first phase showed the rear end of the MINI Paceman as a highly dynamic sculpture. It was presented as a chrome-plated authentic vehicle and then began to undergo metamorphosis. The individual parts of the vehicle appeared to fly apart. In the second phase, the MINI Paceman broke through a boundary in the middle of the space. In this new dimension, the vehicle changed its original form and the front end became an idea made of paper. The material of paper was presented as a metaphor for “prototyping” in the creative process.

Powered by a sustainable drivetrain through North, Central and South America: With the MINI Cooper S E Countryman ALL4 on the Panamericana.

The Panamericana is one of the last big automobile adventures. In 2018, three models of the MINI Cooper S E Countryman ALL4$ with plug-in hybrid drives took on an intercontinental road trip along the world’s longest north-south road route in order to prove just how tough sustainability can be. The journey along the historic dream route – 17 000 kilometres from Dallas in the US State of Texas to Tierra del Fuego, Argentina – took them through different climate zones, across dense jungle and over challenging high-altitude mountain passes. Along with well-built highways, the three plug-in-hybrid models also had to contend with parts of the route network comprising dirt tracks and narrow mountain passes.

In 2018, the spectacular feat showcased MINI and the qualities of the electric power unit in those countries where awareness of sustainable mobility is only coming slowly to the fore. At the same time, these countries are being particularly affected by the consequences of climate change.

12. Inspiring Character.
MINI lifestyle and special editions.

Creating something very special on the basis of a car already very special – this is the hallmark of the special editions, limited editions and one-off showpieces built time and again in the last sixty years first on the basis of the classic Mini and then on the basis of the new MINI. This is not surprising, considering that this unique small car has fascinated and inspired artists in all disciplines time and again, fashion designers and painters as well as actors and musicians showing their creativity in designing and creating very special versions of the brand.

No other car has become the object of art and fashion as often and in the same diversity as the classic Mini and the MINI. Indeed, specialists discovered the potential of the classic Mini very early on, adorning the car both outside and inside with exclusive special features tailored to individual customer requests.
On behalf of affluent and prominent customers, they therefore created spectacular special models enhancing the cult status of the Mini to an even higher level.

Mini in noble style: the Wickerwork Look.

British actor Peter Sellers was one of the first celebrities thrilled by the Mini and seeking to live out their sense for exclusive style. So giving the originally rather spartan small car particular sophisticated features within the interior and finishing the body in wickerwork design, Sellers promptly started a new trend. Indeed, this design later thrilled Rainier of Monaco to such an extent that he also had a classic Mini built in wickerwork trim as his own very special toy.

Other special versions of the classic Mini likewise remained unique, one-off models being built for many years to the individual taste of their future owners. In fact, it was only in the 1970s that Mini had the idea to offer Special Editions straight from the factory in response to frequent requests for a truly exclusive model. The first car of this kind, the Mini Limited Edition 1000, immediately proved a success in 1976. On its 25th birthday in 1984, the Mini for the first time appeared as an Anniversary Model, with further Anniversary Models then following every five years until production of the classic Mini finally ceased in
the year 2000.

Silver and gold on the car’s 40th birthday.

In the last few years of its production life, the classic Mini again attracted great attention on the part of creative artists. In 1997, for example, British fashion designer Paul Smith created a one-off model boasting unmistakable stripe livery.

A year later Smith designed a Special Edition Mini standing out both through its brilliant blue paintwork and straightforward elegance within the interior.

Celebrating its 40th birthday, the Mini became the subject of passion among an illustrious group of artists, each giving this forever-young small performer their very own, truly unique design look. Super-model Kate Moss, for example, who had already been driving a classic Mini in London for a long time, opted for a cobweb motif, while pop icon Davie Bowie had a Mini manufactured all in chrome and
with reflecting glass surfaces. On the road, however, Bowie decided to stick to his regular production model he had bought only recently: “When it comes to parking the Mini is like a sandwich when you feel hungry – it is a perfectly designed classic”. Actor Michael Caine, to quote another example, gave his black Mini a
gold bar look alluding to the successful film “The Italian Job” in which Caine was involved in three Mini Coopers used to transport gold in one of the most spectacular pursuits in the history of the cinema.

A hit right from the start: the new MINI inspires pop musicians.

After the re-launch of the brand, the MINI again attracted the attention of fashion designers and many other artists almost over night. Celebrating the market launch of the MINI, the musicians of Jamiroquai created a one-off showpiece of the new MINI, Jay Kay, the group’s singer and a thrilled fan of stylish cars, adorning the MINI, among other features, with the group’s logo on its doors and bonnet as well as the name “Jamiromini”.

In one of her music videos, Madonna had a MINI Cooper converted for offroad use, the car giving up its doors but instead receiving offroad tyres and camouflage paintwork. Highlighting the start of sales of the first-generation MINI Convertible in 2004, designers at Bisazza, the Italian lifestyle label, had the idea to present this open four-seater in a dress made of tiny mosaic stones. Indeed, no less than three MINI Cooper S Convertibles as well as two fixed-roof models received this magnificent look in individual style and colours, with more than 30,000 glass stones used on each car.

MINI, fashion, and charity: showing social commitment at the Life Ball.

Joining forces with renowned artists, MINI has been committed for twelve years to the largest charity event in Europe, the Life Ball held annually in Vienna and generating revenues for national and international aids care projects. The event thus serves to support projects committed to enlightenment, medical research, and the treatment of HIV patients. Contributing to these projects, every year MINI has presented a special one-off model from the current portfolio finished in unique style by fashion designers.

The succession of Life Ball cars started just a few months after the official market launch of the new MINI with a car covered entirely by red fabric. A year later a MINI One proudly bearing the autographs of numerous celebrities made its appearance at the Life Ball. Since 2003, major fashion designers have given the MINI their special touch. The first of these designers was Angelo Missoni adorning a MINI Cooper with countless flower motifs. In 2004 Gianfranco Ferré gave a red MINI Convertible a truly impressive crocodile look, with a MINI Cooper Convertible in Donatella Versace’s exclusive blossom look following in 2005, its interior also highlighting that typical Versace style, with gold-coloured seams on the black leather seats and Swarovski crystals on the gearshift lever.

In 2006 another MINI Cooper Convertible made its appearance on stage at the Life Ball Gala in Vienna, this time in the trendy jeans look of the Diesel fashion label. And the 2008 Life Ball MINI, finally, proudly came in the provocative pin-up look of lingerie label Agent Provocateur. In 2013, Roberto and Eva Cavalli unveiled the Life Ball MINI 2013 refined by fashion designer Cavalli. Since 2002 the cars provided by MINI have been auctioned after the Life Ball Gala, with proceeds going to aids projects.

Architectural solutions for urban worlds of living: MINI defines life in the city.

“Creative Use of Space” lies at the core of the MINI brand. As early as 1959, the classic Mini offered an ingenious solution for one of the most pressing problems of that era – urban mobility at an affordable price. The solution was a vehicle that made the most of its potential and provided maximum driving fun on a minimal traffic footprint. The classic Mini demonstrated that even a small car can be exceptionally exciting and it went on to influence urban mobility for generations to come. Today, one of the biggest challenges in major cities is finding attractive and affordable living space. Once again, the solution here is: “Creative Use of Space”. Since 2016, the brand has used its initiative MINI LIVING to demonstrate how this principle can be transferred to urban living space. MINI LIVING adopts
a creative approach to the challenge in large cities – and presents architectural solutions for urban living worlds of the future.

MINI has joined forces with Chinese property developer NOVA Property Investment Co. to create the world’s first MINI LIVING building in Shanghai. The project is based on an innovative co-living concept. MINI is creating a vibrant urban neighbourhood out of a group of six buildings right at the centre of the city. This was previously a disused industrial complex in an upcoming part of the city’s famous Jing’An district. An urban hotspot is rising out of a former paint factory with lots of space for working, networking and living. The project is developing apartments of different sizes for singles, flat shares or families to rent on a short, medium or long-term basis. Anything that does not fit into the apartments themselves, whether this relates to activities or facilities, can take place or be accommodated in the community spaces. Generous lobbies, exhibition areas and a food court are an invitation to linger and spend time relaxing. The package is completed by gardens, play areas, shops and restaurants that will also be accessible to the general public. The idea of MINI LIVING is that sharers will get more out of life – to the advantage of the residents and the entire city. Digital booking of services complements the package. For example, the residents can make restaurant reservations, order food, or call up room cleaning and service, and book vehicles for shared use. MINI LIVING is demonstrating an intelligent approach to space and is also developing new opportunities for individual and at the same time communal life in the city.

13. A Question of Style.
THE MINI Lifestyle collection.

Driving fun in the MINI is fascinating. But the unique feeling so typical of the MINI goes much, much further. And to express his or her passion for unmistakable style also off the road, the genuine enthusiast will find lots of options in the MINI Lifestyle Collection. This unique Collection comprises fashion, jewellery, accessories and lots of lifestyle products which make it easier not only for the MINI driver to clearly express his or her individual style. Technology, innovation, fun and quality are the primary features offered by the MINI Lifestyle Collection. And like the MINI model range, the MINI Lifestyle Collection is constantly growing and becoming increasingly versatile. New models and new lifestyle products, therefore, enable the connoisseur to enjoy the typical feeling of MINI in a growing number of situations.

On its route in becoming an international best seller in all classes and on all levels of society, the classic Mini in its day already inspired the world of fashion time and again. Renowned designers created individual, one-off models with exceptional body paintwork and interior features. In the 1970s the Mini finally proceeded from the garage to the houses of its fans everywhere – as a miniature model for the children’s room or as a collector’s item for the display cabinet.

Introducing the MINI, the Company also decided to start the unique MINI Lifestyle Collection. And from the beginning, this exclusive line-up of outstanding products was characterised by stylish, cosmopolitan and highly appealing as well as truly surprising details. The MINI Lifestyle Collection takes up the latest exciting trends time and again, continuing and enhancing these trends in the typical style of the brand.

MINI all the way: imaginative, versatile, unmistakable.

In their drafts for the MINI Lifestyle Collection, the most outstanding designers focus not only on the latest fashion trends, but also on the design language and lines of the various MINI models. Indeed, the cars also set the foundation for the various products through their colours and materials, helping to create a product portfolio typical of the brand and truly versatile in every respect, and constantly introducing new ideas to remain absolutely unique. Yet a further highlight in
the current range is the John Cooper Works Collection comprising both fashion products and accessories as an expression of the brand’s sporting spirit also beyond the race track.

The MINI Lifestyle Collection: starring at fashion events and on the cinema screen.

The MINI Lifestyle Collection has already become a highlight in the fashion scene and is to be admired regularly at the most outstanding fashion events. One of these events is the renowned BREAD & BUTTER fashion show in Barcelona, where the MINI Lifestyle Collection has already been presented on various occasions. Other, comparable events likewise provide the ideal setting time and again for the MINI brand. Like the MINI itself, the products in the MINI Lifestyle Collection have also made it to the cinema screen, with numerous performances in many productions. The MINI Cuckoo Clock and the MINI Baby Racer, for example, played important roles in the Disney production Lily the Witch – the Dragon and the Magical Book. Together with the leading female star Alina Freund, the animated dragon Hector showed his great interest in the MINI Lifestyle Collection in this cinema production of the famous children’s book. In particular he loved the MINI Baby Racer that enabled him to get around in fast and furious style.

MINI Feeling everywhere – the current MINI Lifestyle Collection.

A clearly defined language of form, inimitable design and high-quality materials are the hallmark of the current MINI Lifestyle Collection 2018–2020. It offers a diverse selection of products that make the complex everyday routine simpler, more enriched or enhanced, and they embody the essence of the MINI brand – even beyond the vehicles themselves. The collection includes more than 100 items and encompasses clothing through accessories, bags and luggage to articles for children and mobility products.

The visual profile of the MINI Lifestyle Collection 2018-2020 features two new impressive accent colours “Island” and “Coral”. The contemporary shade of blue “Island” melds with the exterior colour of “Island Blue” from the current MINI Countryman. The bright shade of red “Coral” provides the ideal hue to complement this livery and defines a fresh accent. The two accent colours are a perfect foil in interplay with the basic colours of Black, White and Grey.

The product selection of the current MINI Lifestyle Collection ranges from the popular logo T-shirts, polo shirts and sweatshirts, through the MINI Logo Patch Sweatshirt Kids with practical kangaroo pocket and caps, to bags and suitcases of different sizes. Then there are also stylish accessories such as umbrellas, Bluetooth Speakers, watches, sunglasses and travel mugs, the MINI Cloth-Bound Notebook, the MINI Fountain Pen and the MINI Tea Maker. The range for younger MINI fans includes the MINI Bulldog and the MINI Puzzle Set. Juniors can experience different versions of driving fun with the MINI Pull Toy Car, the remote-controlled MINI Countryman RC and the MINI Tricycle. In addition, the MINI 60 Years Lifestyle Collection was created in celebration of the landmark anniversary, including special designer items in the style of the British brand.

All products in the MINI Lifestyle Collection are marketed worldwide through the MINI dealer network.

^{Die Angaben zu Kraftstoffverbrauch, CO2-Emissionen, Stromverbrauch und Reichweite werden nach dem vorgeschriebenen Messverfahren VO (EU) 2007/715 in der jeweils geltenden Fassung ermittelt. Die Angaben beziehen sich auf ein Fahrzeug in Basisausstattung in Deutschland, die Spannbreiten berücksichtigen Unterschiede in der gewählten Rad- und Reifengröße und der optionalen Sonderausstattung und können sich während der Konfiguration verändern.}

^{Die Angaben sind bereits auf Basis des neuen WLTP-Testzyklus ermittelt und zur Vergleichbarkeit auf NEFZ zurückgerechnet. Bei diesen Fahrzeugen können für die Bemessung von Steuern und anderen fahrzeugbezogenen Abgaben, die (auch) auf den CO2-Ausstoß abstellen, andere als die hier angegebenen Werte gelten.}

^{Weitere Informationen zum offiziellen Kraftstoffverbrauch und den offiziellen spezifischen CO2-Emissionen neuer Personenkraftwagen können dem 'Leitfaden über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen' entnommen werden, der an allen Verkaufsstellen, bei der Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, und unter https://www.dat.de/co2/ unentgeltlich erhältlich ist.}

Bitte wenden Sie sich bei Rückfragen an:
Presse- und Öffentlichkeitsarbeit

Matthias Bode, Pressesprecher Produktkommunikation MINI
Telefon: +49-89-382-61742, Fax: +49-89-382-28567
E-Mail: matthias.bode@mini.com

Andreas Lampka, Leiter Kommunikation MINI
Telefon: +49- 89-382-23662, Fax: +49 89-382-28567
E-Mail: andreas.lampka@mini.com

^{Die BMW Group
Die BMW Group ist mit ihren Marken BMW, MINI, Rolls-Royce und BMW Motorrad der weltweit führende Premium-Hersteller von Automobilen und Motorrädern und Anbieter von Premium-Finanz- und Mobilitätsdienstleistungen. Das BMW Group Produktionsnetzwerk umfasst 30 Produktions- und Montagestätten in 14 Ländern; das Unternehmen verfügt über ein globales Vertriebsnetzwerk mit Vertretungen in über 140 Ländern.
Im Jahr 2018 erzielte die BMW Group einen weltweiten Absatz von mehr als 2.490.000 Automobilen und über 165.000 Motorrädern. Das Ergebnis vor Steuern im Geschäftsjahr 2018 belief sich auf 9,815 Mrd. €, der Umsatz auf 97,480 Mrd. €. Zum 31. Dezember 2018 beschäftigte das Unternehmen weltweit 134.682 Mitarbeiterinnen und Mitarbeiter.
Seit jeher sind langfristiges Denken und verantwortungsvolles Handeln die Grundlage des wirtschaftlichen Erfolges der BMW Group. Das Unternehmen hat ökologische und soziale Nachhaltigkeit entlang der gesamten Wertschöpfungskette, umfassende Produktverantwortung sowie ein klares Bekenntnis zur Schonung von Ressourcen fest in seiner Strategie verankert.
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San Luis Potosi/Munich. High-level representatives of the Mexican government and the BMW Group officially opened the company’s new automotive plant in San Luis Potosi in Mexico today.

Oliver Zipse, member of the Board of Management of BMW AG responsible for Production, stated during the ceremony: “The new plant in San Luis Potosi is an important pillar of the BMW Group’s global production strategy. We aim to achieve a balance in our production and sales in the different world regions. We want to strengthen our footprint in important and growing markets. Plant San Luis Potosi will significantly boost our regional production flexibility in the Americas. From here, we are delivering our locally produced BMW 3 Series Sedan to customers worldwide.”

The company has invested more than one billion US dollars in the new production location. The plant, which already employs 2,500 people, will have a capacity of up to 175,000 units per year once the ramp-up phase is fully completed.

San Luis Potosi will build the BMW brand’s most successful model series: the BMW 3 Series Sedan. In the company’s more than 100-year history, this iconic car has come to represent the heart of the brand, setting the standard for dynamic performance, efficiency and design.

The ceremony in San Luis Potosi was attended by guests including Dr. Alfonso Romo Garza, Head of the Office of the Presidency of the Mexican Republic; Dr Juan Manuel Carreras López, governor of the state of San Luis Potosi; Oliver Zipse, member of the Board of Management of BMW AG responsible for Production; Milagros Caiña-Andree, member of the Board of Management of BMW AG responsible for Human Resources and Labour Relations, and Dr Andreas Wendt, member of the Board of Management of BMW AG responsible for Purchasing and Supplier Network.

Head of Human Resources Milagros Caiña-Andree highlighted the BMW Group’s strong commitment to vocational education: “Our highly-trained employees form a strong foundation for our new BMW Group Plant San Luis Potosi and help us meet high quality standards for our premium products. Our dual vocational training programme is already in its fourth generation.”

At an innovative new training centre on the plant grounds, all new staff and apprentices are trained in the BMW Group’s latest production processes and technologies, based on the dual vocational training model. The centre is not just focused on expanding employees’ and apprentices’ technical skills, but also boosting motivation, enthusiasm and team spirit.

The plant is working with four technical institutes in this area and has already trained 250 apprentices in technical occupations.

Dr Andreas Wendt, member of the Board of Management of BMW AG responsible for Purchasing and Supplier Network: “We have a strong supplier base we can build on in Mexico, having sourced high-quality, technologically sophisticated and innovative products from here for more than ten years. Every BMW Group vehicle today already contains at least one part from one of our 220 Mexican suppliers. Our new plant will benefit from short supply routes and the high level of flexibility this gives our supply chain.”

The BMW Group has operated its own local purchasing office in Mexico since 2008. In 2017, the office relocated from Mexico City to San Luis Potosi, where it now employs 105 people. The BMW Group’s purchasing volume in Mexico reached USD 2.5 billion last year.

Focus on flexibility, digitalisation and sustainability

Hermann Bohrer, director of the Mexican plant: “The plant was designed from the start to allow us to respond quickly and flexibly to future model variants and production volumes. We use innovative Industry 4.0 technologies, including new automation solutions and modern assistance systems. Sustainability was also a major focus from the beginning – and we are setting new standards in this area.”

Latest Industry 4.0 technologies

The BMW Group used digital 3D plans during construction of the plant, both for the building itself and for the installation of equipment. During every phase of construction, architects entered specific information, such as location, dimensions and completion date into digital models. Digital 3D-scanning technology was also used during construction for the first time. Combining these two technologies allowed for real-time analysis of construction progress and cost-efficient modifications, providing the BMW Group with continuous planning reliability.

The new BMW Group plant is a pioneer in the field of intelligent maintenance. Smart Maintenance Assistant Software is being used for the first time, enabling proactive maintenance throughout the plant to be planned ahead of time, thereby increasing equipment availability. Service activities are based on current, intelligently organised system data instead of predefined maintenance intervals. Using smart devices such as tablets and smartphones, staff receive all relevant information regarding equipment status.

Various Industry 4.0 technologies are used, for example, in assembly, where screens have largely replaced paper throughout the assembly process. Two screens per takt provide staff with all the information they need – information which, in the past, was only available on paper. This digital job card is being used for the first time at the BMW Group plant in Mexico.

Robots and employees work directly alongside one another in engine pre-assembly, cooperating in a way which plays to the strengths of each. Robots have the power to turn the heavy convertor, while the employees have the manual dexterity to make the final adjustments to fit them together precisely.

New sustainability benchmarks

From the first full year of production, the facility in San Luis Potosi will be the BMW Group’s most resource-efficient plant.

Careful use of water resources is a primary sustainability objective. The site, with the production network’s lowest water consumption per vehicle produced, will be the BMW Group’s first paint shop to generate no process wastewater at all. The water needed for the painting process is reconditioned and reused.

The use of renewable energy sources ensures that the plant will be supplied with 100% CO2-free electricity in future. A solar energy plant on-site, covering an area of more than 70,000 m², will produce part of the energy.

Production for the global market

The new plant in Mexico expands the BMW Group production network to a total of 31 locations. In line with the BMW Group’s Strategy NUMBER ONE > NEXT, this ensures the company has a flexible and efficient international production network, with a good balance of value creation between Europe, Asia and the Americas.

The new location in Mexico is another building block in this growth strategy. The country is a member of the NAFTA free-trade area with Canada and the United States. It also has a large number of free-trade agreements, including with the European Union and MERCOSUR, which make it easier to export cars and import supplied parts.

The NAFTA region in particular, with its consistently high sales volumes, is a key market for the BMW Group. Twenty five years ago, the BMW Group opened its plant in Spartanburg, USA, and has since invested nearly nine billion US dollars in the site. The company will invest a further 600 million US dollars there by 2021 to gear it up for future generations of the BMW X models. The number of jobs will increase in parallel to around 11,000. In total, the company supports almost 70,000 direct and indirect jobs in the US.

The BMW Group in Mexico

The BMW Group sales company in Mexico is celebrating its 25^th anniversary this year. The local sales company is not only responsible for the Mexican market, but also manages the company’s business strategy for the whole Latin America region, covering a total of 28 countries. Delivering continuous growth, Mexico is the most important market in this region.

In 2018, the BMW Group sold a total of 25,090 vehicles (18,501 BMW, 6,589 MINI) in Mexico – an increase of more than 13% over the previous year.

Please note: The opening of the new BMW Group plant in San Luis Potosí will be broadcast live at this link: https://bit.ly/2K5RAG5.

Dubai, UAE. BMW Group Middle East together with its local importer AGMC revealed the all-new BMW Concept X7 iPerformance on the first day of the Dubai International Motor Show 2017, which is currently taking place at the Dubai World Trade Centre until November 18. Also revealed for the first time in the region was the much-anticipated BMW M5, and the all-new BMW X3.

The arrival of these models is particularly significant for the Middle East, where the X models make up almost 60 percent of all BMW sales, and the M models are extremely popular with the high number of driving enthusiasts in the UAE and wider region.

Other highlight models on the stand include the BMW i3s, the BMW X1 25i M Sport and the MINI John Cooper Works GP Concept.

Johannes Seibert, Managing Director BMW Group Middle East said: “The Dubai International Motor Show is for us the ideal platform to present our latest products and innovations. This year’s highlights are the eagerly awaited all-new BMW X3, one of our most-sold models in this region, and the iconic new BMW M5 with 600 hp and 750 nm torque. The presentation of the BMW Concept X7 iPerformance is extremely exciting for this market as it was conceived with the desires and requirements of our Middle Eastern customers in mind. BMW Group is a leader in innovation and design, and our stand is a reflection of this.” 

Osman Abdelmoneim, General Manager of AGMC, said: “We are delighted to once again be part of the Dubai International Motor Show and showcasing some of the most exciting models that we have available across our showrooms in Dubai, Sharjah and the Northern Emirates. We were especially looking forward to introducing the new BMW M5; the M range enjoys exceptional success in this region, and the M5 Sedan will, no doubt, prove to be extremely popular.”

Headlining the BMW stand is the BMW Concept X7 iPerformance. The ultimate driving machine – its spectacular exterior, imposing dimensions and skilfully judged proportions give it with an extraordinary sense of presence and an ultra-modern aesthetic fused with innate dynamism.

The unveiling of the BMW Concept X7 iPerformance brings a whole new take on luxury for the BMW brand.It embodies luxury in the form of a striking exterior combined with a generously-sized, six-person interior pared down to the essentials: elementary forms, high-class materials and a state-of-the-art infotainment system brimming with connectivity.

Its iPerformance badge stands for BMW eDrive technology paired with a BMW TwinPower Turbo petrol engine to create an exceptionally efficient and dynamic plug-in hybrid powertrain that excels in all driving situations – including running with zero local emissions. Its luxurious character is brought alive by its cabin, in particular; the car‘s sheer size forms the basis for an interior experience unmatched by any BMW, past or present. The interplay between precise, pared-down forms and a sense of space, the driver and passengers alike will find themselves immersed in a modern setting with an truly exclusive feel.The wealth of possibilities offered by personalised, digital connectivity allows the vehicle’s interior to be turned, as desired, into a personalised place of either retreat or productivity.

In a region filled with so many driving enthusiasts, who value high-performance driving dynamics in a stylish, comfortable, and luxurious package, visitors to the stand will no doubt be excited to explore the new BMW M5 Sedan - the sports sedan that the region has been waiting for.

It has a twin-turbocharged 4.4-litre V8 engine that boasts 600-horsepower, an eight-speed automatic transmission, and for the first time in an M5, all-wheel drive. But for those who prefer the feel of a rear-wheel drive the new BMW M5 also offers a 2WD capability. It has lightning-quick acceleration, going from 0-100 km/h in 3.4 seconds. This is thanks in part to its carbon fibre-reinforced roof and the lighter exhaust system, which reduce the weight, giving a faster, smoother drive, with a chassis that was tested on the world’s most challenging race circuit, the Nuerburgring Nordschleife – as we do with all of our M models.

This model is expected to set a new benchmark in premium sports cars, and is displayed alongside BMW’s other distinctive new models; the M4 CS, the X5 M, the M2 Coupe, and the M4 Convertible Competition.

Along with the BMW Concept X7 iPerformance and the BMW M5 Sedan, BMW Group is also display the MINI John Cooper Works GP Concept. Marking a triumphant return of the GP in a special concept edition, this edition boats 19-inch racing wheels, a fully carbon-fibre body kit, and a boost to horsepower, with remarkable design.

The concept study conveys spontaneous readiness, offering a genuine foretaste of an extremely dynamic serial production model that is constantly able to demonstrate its race track suitability while at the same time reaching a new level of excellence in terms of driving fun in day-to-day traffic, due to the fact that is approved for road use. Powerful proportions, expressive colours and exterior components that can be clearly seen to optimise both weight and aerodynamic properties – all this is already suggestive of outstanding performance properties.

Alongside the MINI John Cooper Works GP Concept is the MINI Countryman – the final piece in the new upgraded MINI family and the largest and most versatile MINI in the brand’s 57-year history. Following its launch in March this year, the MINI Countryman has enjoyed enormous success in Dubai and around the region. Having been completely newly developed, it now reflects considerable advancements in the areas of space, functionality, athletic flair and premium characteristics and is a big step in the British brand’s continued advance into the premium compact segment. It achieves its unique standing with its powerfully expressive design, efficiently shaped bodywork and truly unmatched driving agility. The latest version of the all-wheel drive system ALL4 ensures driving fun beyond paved roads, too.

More than 100,000 visitors are expected to attend the 14th edition of the biennial motor show, which is the largest automotive event in the MENA region.

CONSUMPTION AND EMISSION DATA.
BMW M5: combined fuel consumption: 10.5 l/100 km; CO2 combined emissions: 241 g/km.

• Technology meets tradition: BMW Motorsport presents the BMW M8 GTE at the IAA in Frankfurt.
• Innovative, cutting-edge technology makes the BMW M8 GTE the top BMW model in international GT racing.
• The BMW M8 GTE to revive the successful history of BMW at the 24 Hours of Le Mans.

 
Frankfurt. BMW Motorsport presented its new top-of-the-range model for the international GT racing scene at the International Motor Show (IAA) in Frankfurt am Main: the BMW M8 GTE. Before the BMW 8 Series Coupé goes on sale, the race car will compete on the track next season, including in the FIA World Endurance Championship (FIA WEC). It is with this series that BMW Motorsport will also make its return to the iconic 24 Hours of Le Mans (FRA). As such, the BMW M8 GTE will be associated with both innovative, cutting-edge technology and decades of motorsport tradition. At the IAA, the new car was on display in a BMW M Motorsport livery, designed especially for this occasion, providing a visual taste of things to come in 2018. It reflects the close relationship between the development of production vehicles and motorsport, and once again underlines the degree, to which BMW Motorsport and BMW M belong together.
 
The BMW M8 GTE enjoyed a successful roll-out on 1^st July 2017 at BMW Group Plant Dingolfing (GER) – the very place where the production model of the new BMW 8 Series will be manufactured. The close link between production and motor racing is one of the cornerstones of the development of the BMW M8 GTE. The knowledge gained from race outings with the new car in the FIA WEC and the IMSA WeatherTech SportsCar Championship (IWSC) in North America will be directly incorporated in the development of the production model, which is running parallel to the motorsport project.

“The BMW M8 GTE is our new GT flagship and will go head to head with the strong opposition in this sector,” said BMW Motorsport Director Jens Marquardt. “For us, the presentation of the uncamouflaged car at the IAA is the next important step on the road to our first race outing, which we plan to be the 24 Hours of Daytona in 2018. The FIA WEC and the IMSA series in North America are a top competitive environment for our new challenger. With the BMW M8 GTE, we are bringing cutting-edge technology to the top international class of GT racing, whilst at the same time tying in with our tradition at Le Mans. The development of the BMW M8 GTE is on schedule, and we can hardly wait to see the car challenging for victories in 2018.”
 
A new degree of efficiency.
The V8 engine with BMW TwinPower Turbo Technology, which is restricted by regulations to a capacity of 4.0 litres, has a nominal base output of more than 500 hp, depending on the classification. The cylinder block and cylinder head are taken from the production engine and are produced in the light alloy foundry at the BMW Group plant in Landshut (GER). The focus of the development work is on achieving the greatest possible efficiency and maximum durability. The powerful production engine provides the perfect basis. The power transmission in the BMW M8 GTE takes place via a sequential, six-speed racing gearbox.
 
Artificial intelligence gives engineers greater freedom.
“Virtual development” plays a central role in the development of the BMW M8 GTE. For example, the traction control is being developed with the assistance of an artificial intelligence system. Topology optimisation with 3D printing gives the engineers far greater freedom in their search for innovative and creative solutions for the design of the car. Rapid prototyping also allows them to take delivery of a new part, as a usable prototype, just 24 hours after the virtual development.
 
Motor racing and production go hand in hand – design similarities.
Racing and production engineers closely worked together within the framework of the BMW M8 GTE project. For instance, consistent lightweight design also plays a crucial role in the development of the new GT sports car. A significant weight reduction is achieved through the extensive use of ultra-light CFRP components. At a length of 4,980 mm and a width of 2,046 mm, the car weighs just 1,220 kilograms. The design of the BMW M8 GTE also reflects the close relationship to the BMW 8 Series and the BMW M8. This is particularly apparent in the same roof line and the design of the front and rear lights. 

Peak performance in aerodynamics development.
Work on the aerodynamics of a new race car is as time-consuming as it is indispensable. As such, it is all the more important for the BMW engineers to be able to work on the chassis of the BMW M8 GTE with maximum efficiency from the outset. A new algorithm allows a significant increase in CFD calculations, thus making it possible to use greater computing power to clearly increase the number of possible simulations, before progressing to the wind tunnel. Here, BMW Motorsport uses synergies with production development and benefits from the perfect test conditions in the BMW Group Aero Lab. One of the results of the aero development is innovative aero rims, which will be presented as a concept at the IAA.
 
Latest 3D measurement technology in use.
The close interdependence between production and motorsport development continues in another two important areas: the same 3D measurement technology that was used on the BMW M4 DTM, which made its first race outing in 2017, is also used on the BMW M8 GTE. The ultra-modern measurement system from the BMW production development department provides the perfect quality control once the race car has been assembled. With such a complex car as the BMW M8 GTE, which is built completely by hand, it is essential that all the dimensions are correctly adhered to and implemented.
 
Long history of BMW Motorsport in Le Mans.
BMW Motorsport returns to Le Mans with the FIA WEC in 2018. The last time a BMW race car featured on the grid was back in 2011, with the BMW M3 GT2. One year prior to that, the Jeff Koons’ (USA) BMW M3 GT2 Art Car had caught the eye, as it wrote the latest chapter in the story of the BMW Art Car Collection at Le Mans. Among the BMW Art Cars that had started previously at Le Mans were Alexander Calder’s (USA, 1975) BMW 3.0 CSL, the BMW 320i designed by Roy Lichtenstein (USA, 1977) and Andy Warhol’s (USA, 1979) BMW M1.
 
BMW Motorsport’s greatest sporting hour in Le Mans came in 1999, when Yannick Dalmas (FRA), Joachim Winkelhock (GER) and Pierluigi Martini (ITA) took overall victory in a BMW V12 LMR. The McLaren F1 GTR, powered by a BMW engine, had previously triumphed at the “Circuit de la Sarthe” in 1995.
 
The first time a BMW car started at the 24 Hours of Le Mans was back in 1939, when a BMW 328 claimed a class victory after 236 laps of racing. After 1972, BMW cars regularly lined up at the endurance classic.
  
BMW M8 GTE: Technical Details.
 
Dimensions
 
Length without rear wing:       4,980 mm
Width without mirrors:             2,046 mm
Width with mirrors:                  2,224 mm
Height:                                    1,212 mm (variable)
Wheelbase:                             2,880 mm
 
Engine
 
Model:                                    V8 engine with BMW TwinPower Turbo Technology
Capacity:                                3,981 cc
Number of cylinders:              8
V angle:                                  90°
Bore:                                       89 mm
Stroke:                                    80 mm
Cylinder spacing:                    98 mm
Engine speed:                         approx. 7,000 rpm
 
Body
 
•        Composite body with carbon core and DMSB-approved safety roll cage
•        CFRP outer shell with quick-change concept

 
Chassis
 
•        Double wishbones on front and rear axle
•        Four-way adjustable shock absorbers at front and rear
•        Anti-roll bars with quick adjustment
 
Power Transmission
 
•        Six-speed sequential motorsport gearbox
•        Electric paddle shift system
•        Limited slip differential
•        CFRP drive shaft
•        Sachs carbon-fibre clutch
 
Electronics
 
•        BMW Motorsport in-house developed software functions for engine, gearbox and
         driver assistance
•        Steering wheel with 16 buttons and seven dials
•        Rear-view camera system with object recognition
•        High-performance headlights with OSRAM LED elements
•        Live telemetry system for vehicle monitoring
 
Wheels/Tyres
 
•        BMW Aero rims: 12.5x18 inch on the front axle, 13x18 inch on the rear axle
•        Michelin tyres: 30/68 R18 on the front axle, 31/71 R18 on the rear axle

Knudt Flor, President and CEO of BMW Manufacturing Co

Governor McMaster,

Senator Graham,

Ambassador Wittig,

Distinguished Guests,

BMW Associates,

Good morning and welcome to BMW Plant Spartanburg!

Each and every one of you here today is important to the United States, the state of South Carolina and to Plant Spartanburg, so I would like to begin by taking a moment to recognize all elected officials. Please be kind enough to stand for us so you may be acknowledged. On behalf of the BMW Group, I would like to thank you for twenty-five years of continued support and personal commitment to this plant’s success. Thank you!

Governor McMaster, thank you for your continued efforts in promoting this partnership, as many governors – especially the late Governor Carroll Campbell - before you have done. We’d also like to say a special “thank you” to Bobby Hitt, the Secretary of Commerce, who has been instrumental in the tremendous growth of Plant Spartanburg.

From the BMW Group, I would like to introduce Mr. Harald Krueger, Chairman of the Board of Management, and Mr. Oliver Zipse, Member of the Board of Management, responsible for Production worldwide. We welcome the national and international press, as we celebrate 25 Years Spartanburg and the All-New BMW X3!

Also, please join me in welcoming our valued dealers and suppliers from the U.S., our managers from Munich, and last, but certainly not least, I am delighted to welcome all of our associates here on site - the heart and soul of Plant Spartanburg!

25 years ago, our company reached an historic agreement with local government to build our first U.S. BMW plant in the great state of South Carolina. It was the start of something very special - a wonderful friendship and a new beginning. As BMW’s Chairman, Mr. Eberhard von Kuenheim stated back in 1992: “Seldom in the history of our company, has a community extended such a warm welcome to us as here in Spartanburg, in the state of South Carolina, USA. We have felt at home here from the first day on.”

In 1994, Spartanburg began operations with 570 associates, under the motto of “Welcome to the Future”. Today, we are proud to have over 9,000 associates here! Spartanburg has grown to become the largest plant in the BMW Group’s worldwide production network. That, in itself, is a very strong statement about our commitment to South Carolina and to the U.S.

It is our global competence center for our very successful BMW X vehicles. Currently, the plant produces X3, X4, X5 and X6 models, as well as M and hybrid variants. We are looking forward to starting production of the BMW X7 in late 2018. Today, we are delighted to give you an exclusive world premiere of the All-New BMW X3. The BMW X3 is without a doubt, the best vehicle in its segment. More on that shortly!

Of course, the success story of Plant Spartanburg wouldn’t have been possible without people. People have made and continue to make the difference.

We are proud of the people who work here – they are highly skilled and dedicated to building premium quality vehicles for our customers. I am proud to be the leader of such an incredible team at such a remarkable time. World class products are built here every single day. It’s thanks to you, our associates that BMW feels very much at home here in Spartanburg, South Carolina.

We are honored to have so many friends here and immensely proud to call South Carolina “our home away from home”. It is our goal, and our commitment, to remain a strong and reliable partner for our associates, our customers, South Carolina, and the United States.

Of course, a picture is worth a thousand words – here’s a film to remind us of a few highlights from the past 25 years.

Thank you!

Harald Krüger, Chairman of the Board of Management of BMW AG

Governor McMaster,

Senator Graham,

Ambassador Wittig,

Honored guests,

It’s great to be back in Plant Spartanburg again!

The film we just saw underscores the BMW Group’s strong commitment

• to the United States of America,
• to South Carolina,
• and to all our associates and partners here in the U.S.

All of this shows that the U.S. is clearly our home away from home.

We are proud to be responsible for around 70,000 jobs in this great nation – including dealer network and suppliers. The effect of that employment multiplies to a total of more than 120,000 jobs nationwide. This is according to a new study from the Moore School of Business at the University of South Carolina. Furthermore, our purchasing volume in America is now at 5.7 billion US dollars.

25 years ago, we made a crucial and forward looking decision. We decided to build our first full production plant outside of Germany in the U.S. – right here, in South Carolina. The BMW Group’s success in America would not be possible without the open arms and warm hearts of the people and elected officials in the great state of South Carolina and the surrounding region.

Senator Graham, it is an honor to have you with us here today. We greatly appreciate your ongoing support over the years.

Our relationship with South Carolina has been built upon decades of mutual trust and respect – and goes far beyond just building cars. Governor McMaster, as you have kindly said – we have become part of the very fabric of this great state. And David Britt, we were deeply touched by your words when you said: “BMW is the gift that keeps on giving”.

I am extremely proud of the highly skilled people who work here for the BMW Group. Their passion for excellence ensures that BMW vehicles built in the U.S. excite and inspire customers all over the world. Some of my fondest memories are from my time here at the plant as a manager. Since then, one thing has never changed – the unique spirit that makes BMW Plant Spartanburg so special: It’s all about People, Performance, Passion and Pride.

Today, I would like to thank all of our associates here, at Plant Spartanburg, for their strong commitment. You bring this plant to life – with your work, every single day. Thank you for your outstanding dedication! I am sure you all would agree that our associates deserve a round of applause.

Governor McMaster,

Senator Graham,

World-class people build world-class products. Today, Spartanburg is our largest plant worldwide. It is the global competence center for our X family vehicles, including the BMW X3. The BMW X3 is the most successful vehicle in its segment worldwide. Today, we are very proud to present you the third generation – “Built by BMW in the U.S. for the world”!

About 70% of our production from Spartanburg is exported to more than 140 countries. Thanks to our great, hardworking team here in the U.S., BMW was once again the leading U.S. automotive exporter by value in 2016 - a title we hold with pride.

Free trade has made our joint success story in South Carolina and the U.S. possible. A story, we want to continue, together with all of you. I firmly believe in free trade and open markets. It is essential for global businesses and economies around the world to flourish.

Altogether, the BMW Group has invested eight billion US dollars in Plant Spartanburg to date. I am delighted to say, we are investing a further 600 million US dollars in our manufacturing infrastructure here, up to 2021. This is for future generations of our X models. In the next four years, we will also create 1,000 new jobs, taking our workforce here to over 10,000.

Ladies and Gentlemen,

Training and qualifying our associates is key to our future success. We believe in education! That’s why the BMW Group will invest $200 million over the next five years – solely for the training and further education of associates at Spartanburg. In addition to this, we will begin to roll out a nationwide training program. We work together with local universities and colleges to offer a combination of training on the job and earning a degree. We will keep investing in our people and in our business in the U.S. This underscores our enduring commitment to the people of this great state and nation.

Therefore, I remain confident: Our footprint and commitment will continue to grow – not only in the Great State of South Carolina but also in the United States in the years to come.

(Unveiling of new BMW X3)

Ladies and Gentlemen,

The new BMW X3!

I can tell you, it’s really amazing to drive. Over two generations, the BMW X3 has been delivered to more than 1.5 million customers worldwide. I’m certain: This new generation will raise the bar even higher! Thanks to the team in Spartanburg for your great contribution. “Built by BMW in the U.S. for the world”!

Governor McMaster, Senator Graham, Ambassador Wittig, Oliver, Knudt, dear Associates – please come and join me on stage.

Thank you!

Munich/Spartanburg. The BMW Group has been a committed “local player” in the US market for a quarter-century: On 23 June 1992, the BMW Group announced its decision to build its US plant in Spartanburg, South Carolina. Continuous expansion of the plant with extensive additions and the decision to build the successful BMW X models in Spartanburg have made the plant the largest manufacturing facility in the BMW Group production network within the space of 25 years. During the ceremony to mark the anniversary, the all-new BMW X3 rolled off the production line in Spartanburg. More than 1.5 million BMW X3 vehicles have been delivered to customers worldwide since it was first launched at the end of 2003. The new BMW X3 will be launched in fall 2017.

Harald Krüger, Chairman of the Board of Management of BMW AG, stated at the ceremony: “The BMW Group’s success story in the US would not have been possible without the open arms and warm hearts of the people and elected officials in the great state of South Carolina and the surrounding region. Our relationship with South Carolina has been built upon decades of professionalism, mutual trust and respect – and goes far beyond just building great cars.”

The BMW Group has invested eight billion US dollars in the production location to date and produced around 3.9 million vehicles since going online on 8 September 1994. “From 2018 to 2021 we will invest further 600 million US dollars in manufacturing infrastructure for future generations of the BMW X models,” said Harald Krüger. At present, the plant is getting ready for production of the all-new BMW X7, which will be launched onto the market in late 2018.

The BMW Group produces BMW X models in Spartanburg for the US and global markets. With record production of more than 411,000 units in 2016, Spartanburg is the largest BMW Group plant worldwide. Around 1,400 BMW X3, X4, X5, and X6 vehicles come off the assembly line every working day. Maximum production capacity is 450,000 vehicles per year.

Around 70 percent of the vehicles produced in Spartanburg are exported to more than 140 countries worldwide. According to the US Department of Commerce, the BMW Group is the largest vehicle exporter from the US in terms of monetary value. In 2016, 287,700 BMW vehicles with a total value of more than 10 billion US dollars were exported from Spartanburg: 86 percent were shipped from the Port of Charleston, with the remaining 14 percent dispatched from five other ports in the Southeastern United States.

The BMW Group has 235 local suppliers in the US. In 2016, 80 percent of the BMW Group’s purchasing volume in the NAFTA area originated in the US. The US is the company’s second-largest purchasing market, after Germany, and accounts for 5.2 billion euros.

Harald Krüger: “Free trade has made this success story in the US possible. I firmly believe in free trade and open markets. It is essential for global businesses and economies around the world to flourish. We will keep investing in our people and in our business in the US. Therefore, I remain confident that our footprint and commitment will continue to grow not only in the great state of South Carolina, but also in the United States in the years to come.”

The Spartanburg plant employs more than 9,000 people. “By 2021we will create further 1,000 jobs,” stated Harald Krüger. “Training and qualifying our associates is key to our future success.” Training at the plant is based on the German dual apprenticeship training system that combines classroom learning with practical experience. In the past ten years, the BMW Group has invested more than 220 million US dollars in vocational and continued training at its Spartanburg facility, with another 200 million US dollars planned over the next five years. The training programs are run in cooperation with local colleges. The “BMW Scholars” apprenticeship program launched in 2011 is currently preparing around 100 apprentices for their careers within the plant.

According to an independent study of University of South Carolina (Moore School of Business), the nationwide economic impact of BMW Group Plant Spartanburg is 38.5 billion US dollars annually.

US sales market

In the first five months of 2017, the BMW Group delivered 137,916 BMW and MINI vehicles to customers in the US (-4.8%). Sales of Sports Activity Vehicles rose 13.8% and accounted for 46.8% of total US sales in the year to the end of May (56,233 vehicles). 37.1% of the vehicles sold in the US over the same period were produced at BMW Group Plant Spartanburg. The BMW Group retail network in the USA comprises 657 dealerships. In total, the company supports approximately 70,000 direct and indirect jobs in the US. According to an independent study of University of South Carolina (Moore School of Business), the multiplier effect results in even more than 120,000 jobs, if further 50,000 jobs outside the automotive industry are also taken into account.

Current photo material from the ceremony to mark the “BMW Group Plant Spartanburg 25^th anniversary” can be found under http://www.spartanburg.bmwpictures.de/.

If you have any questions, please contact:

Corporate Communications

Saskia Eßbauer, Business and Finance Communications, Saskia.Essbauer@bmw.de

Telephone: +49 89 382-18364

Glenn Schmidt, Head of Business and Finance Communications, glenn.schmidt@bmwgroup.com

Telephone: +49 89 382-24544

Sandra Schillmöller, Communications Production Network, Sandra.Schillmoeller@bmw.de

Telephone: +49 89 382-12225

Frank Wienstroth, Head of Communications Production Network, Frank.Wienstroth@bmw.de

Telephone: +49 89 382-54459

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

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The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts the Asian premieres of the BMW Concept X2, revised BMW 4 Series models and new services from BMW Connected created specifically for the Chinese market.

The time-honoured MINI brand is also represented at Auto Shanghai 2017 with a world premiere. The new MINI John Cooper Works Countryman, a talented all-rounder with stand-out performance attributes, is making its first public appearance. And BMW Motorrad is kicking off its 2017 product offensive with the presentation of the revised BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.

Auto Shanghai is one of the most important motor shows of the year for the global automotive industry. It has taken place every other year since 1985, alternating with the Auto China show in Beijing on the motoring calendar. The National Exhibition and Convention Center in the west of Shanghai opened its doors in 2015 and invites vehicle manufacturers, suppliers and service providers from around the world to display their products across an area measuring some 400,000 square metres. The 17th edition of the Auto Shanghai show will see more than 1,100 exhibitors present their new models, technological innovations and service offerings to the public from 21 – 28 April 2017.

World premiere: the all-new BMW 5 Series Long Wheelbase.

Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is the world premiere of the all-new BMW 5 Series Long Wheelbase. The new model is being built by BMW Brilliance Automotive Ltd. exclusively for the Chinese market at the Shenyang facility.

Its 133-millimetre-longer wheelbase imbues the business sedan’s exterior with elegantly stretched proportions which blend harmoniously into its contemporary looks. State-of-the-art powertrain and chassis technology underpin an exceptional balance between BMW’s hallmark dynamic driving ability and supreme ride comfort. The all-new BMW 5 Series Long Wheelbase is up to 130 kilograms lighter than its predecessor and boasts enhanced aerodynamics.

Generous kneeroom, optimised soundproofing and a host of innovative equipment features – such as the electrically adjustable comfort seats, Ambient Air package and Sky Lounge Panorama glass roof – elevate on-board comfort in the rear to an even higher level. As well as the iDrive system and a further improved voice control system, the display and control concept also encompasses a touchscreen monitor and BMW gesture control.

World premiere: the BMW i8 Protonic Frozen Yellow Edition.

The BMW Group is also building on its successful track record in sustainable mobility, where BMW i has played a significant role. The BMW eDrive drive system technology originally developed for the all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be experienced in six BMW model ranges and one MINI. Indeed, fuelled by the popularity of the BMW i and BMW iPerformance models, the BMW Group is now the most successful manufacturer of plug-in hybrid models for the premium segment globally.

The BMW i8, for example, has developed into the world’s highest-selling plug-in hybrid sports car. And its appeal is given fresh lustre at Auto Shanghai 2017 with the presentation for the first time of the BMW i8 Protonic Frozen Yellow Edition. This latest special edition stands out with its exclusive Protonic Frozen Yellow paint finish, newly designed 20-inch light-alloy wheels and distinctive interior design cues.

Asian premiere: the BMW Concept X2.

The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The new vehicle concept for the premium compact segment combines the robust and functionally accomplished character of a BMW X model with the low-slung proportions of a coupe. Among the signature X elements are muscular surfaces, large, almost squared-off wheel arches and stylistic underfloor protection. The long wheelbase, short overhangs, flowing roofline and slim side window graphic lend the silhouette of the BMW Concept X2 a svelte and dynamic appearance.

Asian premiere: the new BMW 4 Series model range.

The new BMW 4 Series models will be introduced to the public in Asia for the first time with detailed revisions to their design and optimised chassis technology. LED headlights and LED rear lights now come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible and BMW 4 Series Gran Coupe, as does a refined premium ambience in the interior. If the optional Navigation system Professional is specified, the iDrive operating system also features a new tile-style menu layout with constantly updated content. And the Multifunctional Instrument Display can now also be ordered as an option.

BMW Connected with services developed specially for China.

With mobility, communication and infotainment services tailored specially to BMW’s Chinese target group, BMW Connected presents a premium digital offering unmatched in the country. The BMW Connected personalised mobility assistant’s China-specific functionality includes customer support among its suite of services. BMW Connected allows smartphone users to coordinate communications with a selected BMW dealer and arrange service appointments. BMW Connected also supplies users in China with information on traffic offences. And customers can make use of online-based lifestyle, social media and entertainment services selected specially for the Chinese market and with bespoke functionality.

World premiere: the new MINI John Cooper Works Countryman.

The MINI brand is showing off its sporty side at Auto Shanghai 2017, with the world premiere of the new MINI John Cooper Works Countryman commanding the limelight. The latest John Cooper Works machine is the largest and most versatile elite performance model in the British car maker’s portfolio. The brand’s most powerful engine, eight-speed Steptronic Sport transmission (fitted as standard in cars for the Chinese market), ALL4 all-wheel drive and sports suspension, plus the aerodynamically optimised body and sports-car cockpit aura come together into a sublime overall package to deliver standout performance and a race feeling that will capture the imagination.

The new-generation MINI sees the British manufacturer also strengthening its position as the leading maker of premium vehicles in the small car and compact segments in China. The MINI 3-door and MINI 5-door are each available with a selection of three engines in the country, and MINI Convertible customers there can choose from two variants. In the premium compact segment, the MINI Clubman can be ordered with one of three engines and the MINI Countryman with a choice of two, plus ALL4 all-wheel drive as an option. The new MINI John Cooper Works Countryman joins the MINI John Cooper Works and MINI John Cooper Works Clubman in the ranks of top-level MINI performance models in China.

BMW Motorrad: fresh success, a model offensive and a world premiere for a suitably exclusive newcomer.

BMW Motorrad recorded extremely dynamic growth in China in 2016, with sales up 52.7 per cent compared with the previous year. And the brand is continuing along its upward curve in 2017, fuelled by its ongoing model offensive in the premium motorcycle and maxi scooter markets. 14 new and redesigned models are set to be introduced up to the end of 2017. And the brand is showing various models at Auto Shanghai 2017, including the latest versions of the ultra-sporty BMW S 1000 RR and BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad.

^{Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)}

Munich/Spielberg. 37 years after its premiere on the race track, the BMW M1 will once again generate a fantastic atmosphere among motor-sport fans in the warm-up for the Formula 1 World Championship race. BMW Group Classic is staging a revival with the racing cars in the Procar Series just before the race for the “Austrian Grand Prix” at the Red Bull Ring in Spielberg. Races with these cars were enthusiastically received in the supporting programme on Formula 1 weekends in Europe. When the first Procar Race was held at Zolder, Belgium, in May 1979, contemporary Formula 1 racing drivers competed in identical racing versions of the BMW M1 against national sports-car professionals, private drivers and talented upcoming drivers. Some of these drivers are now taking the opportunity to get back into the cockpit of the BMW M1 at the Legends Parade in Spielberg – including the three-time Formula 1 World Champion Niki Lauda, who won three Procar Races in 1979 and also succeeded in claiming the overall placing.

Lauda from Austria will be campaigning against a number of former rivals at his historic home competition, driving the BMW M1. Hans-Joachim Stuck (DE), runner-up in the overall placings in 1979 and in third place in 1980, is returning to the cockpit of his successful car. Jochen Mass (DE), Christian Danner (DE) and Marc Surer (CH) are also behind the wheel of precisely the models of the BMW M1 in which they raced during the Procar Series. Austrians Dieter Quester and Sepp Manhalter, and Markus Hotz from Switzerland will also be rekindling their memories of exciting battles for position in Procar races. Gerhard Berger (AT), Jos Verstappen (NL) and Jan Lammers (NL) are three other former Formula 1 racing drivers who will be taking part in the Legends Parade. The field of celebrity drivers is completed by Harald Grohs (DE), who won races in the German Touring Car Championship (DTM) driving the BMW 635CSi and the BMW M3, and BMW brand ambassador Leopold Prinz von Bayern (DE). Both drivers once lined up on the grid in a BMW M1 for the 24 Hours of Le Mans, and they are being joined by multiple Touring Car Champion Johnny Cecotto from Venezuela.

The sporting spirit of yesteryear is being reawakened with the comeback of the Procar Racers in Spielberg. Today the focal point will continue to be the BMW M1, as it was then. This was the first vehicle designed from scratch by BMW Motorsport GmbH to compete in racing. The series version generating 204 kW/277 hp was propelled to a top speed of almost 265 km/h and delivered the fastest road-going German sports car of its time. The Procar Series not only provided the perfect stage for the first super sports car from BMW, but at the same time created an entirely new form of competition on the race track. The trial of strength in the racing versions of the BMW M1 constructed in conformity with the Group 4 regulations and each generating 345 kW/470 hp turned into a big success with spectators. And today the drivers, too, continue to eulogise about the handling characteristics of the mid-engined coupé, the sound of the legendary inline six-cylinder engine and the sporty appeal of a race series that was all about the skills and abilities of the drivers.

This is the third time that the Legends Parade staged in the context of the Austrian Formula 1 race has reflected very special chapters of motor-sport history. Last year, the BMW Group took part in a rendezvous of historic Formula 1 racing cars. The Brazilian Nelson Piquet drove the Brabham BMW BT52, which he had previously driven to victory in the Formula 1 World Championship in 1983. This year, BMW is providing the entire starter field in celebration of the centenary anniversary of the company. The 14 former racing cars in the Procar Series which were registered for the Legends Parade are currently almost without exception in the ownership of private aficionados and collectors who are as fascinated by their comeback on the race track as the drivers. Two of them will even enjoy the privilege of being able to race in their own vehicle. Gerhard Berger is the proud owner of a BMW M1 Procar, as is Sepp Manhalter, who owns precisely the vehicle that he drove past the finishing line in seventh place at the Zolder race circuit in May 1979. He will be driving this car on Sunday.

Munich / Amelia Island, USA. BMW Group Classic is joining forces with BMW North America and the BMW Car Club of America at the Amelia Island Concours d’Elegance 2016 with a diverse and fascinating selection of vehicles. The event has been held in the grounds of the Ritz Carlton Hotel and the adjacent Golf Club of Amelia Island on the east coast of the US state of Florida every year since 1996. The event will be held from 11 to 13 March 2016, and once again it is expecting to host more than 30 000 owners and fans of historic vehicles. The display being staged by the BMW Group will showcase 100 years of the company’s existence. A large range of rare gems from the automobile and motorcycle history of BMW will mark the milestones in the journey from local engine manufacturer to a leading global manufacturer of premium vehicles on two and four wheels.

BMW Group Classic is celebrating the anniversary with an exhibition marquee styled on the theme of the birthday slogan “The Next 100 Years”, located on the north fairway of the golf course. The selection of rare vehicles exhibited there starts with the BMW 319, which was already empowering the company to enthuse drivers with ambitious sporting objectives in the 1930s. The unusual models continue with a rare convertible version of the BMW Isetta, an iconic legend symbolising the economic miracle that defined Germany in the 1950s. Another gem from more recent years is the BMW R 90 S, which was launched in 1973 and had the distinction of being the first series motorcycle from the brand to achieve a top speed in excess of 200 km/h.

50 years of the BMW 02 Series: sporty two-door car in numerous versions.

Another highlight for the visitors to the Amelia Island Concours d’Elegance 2016 will be a further anniversary. Half a century ago, BMW presented a new model in celebration of the company’s 50th birthday. This was to become the epitome of the brand new slogan “The Ultimate Driving Machine” that had just been introduced throughout the world. The two-door BMW 1600 had been designed as a new entry-level model with a particularly sporting character. This automobile provided the ideal conditions for agile driving characteristics, with a streamlined and compactly styled body that complemented the power-unit and chassis technology from the successful four-door models in the “New Class”. Over subsequent years, a complete series was created with a wide range of different engines and bodies.

The model designations were now BMW 1602, BMW 1802 and BMW 2002. Especially the last of these made a significant contribution to the growing popularity of the brand in the USA. By 1977, more than 860 000 units of the two-door automobile, meanwhile known as the BMW 02 Series, had been sold across the world. Today, the BMW 02 Series enjoys the status of a classic automobile suitable for everyday road use. The model history also encompasses various versions which are only very rarely seen gracing the cityscape. These encompass the BMW 2002 tii, the BMW Alpina 2002 ti and the two BMW 2002 convertibles, which are also being shown at Amelia Island. A direct comparison can be made between the version fitted with a roll bar and the entirely open model of the BMW 2002. 2000 units were built of the former while the latter only rolled off the assembly line 200 times.

BMW rare treasures at the Concours d’Elegance and at the Cars&Coffee Meeting.

The vehicles registered by private owners for the Concours d’Elegance include a BMW 2002 turbo. In 1973, the flagship model generating 170 hp was the first series vehicle produced by a European manufacturer to be powered by a turbo engine. The array of vehicles for the beauty contest also encompasses a BMW R 42 from 1927 and a BMW 3/15 convertible DA2 dating from 1930. Each of these two vehicles respectively represents the second model in the motorcycle and automobile history of the company. Other models have also defined the profile of the BMW story, and the Concours d’Elegance would not be complete without them: they are the BMW 328, the BMW 507 and the BMW M1.

The weekend of classic cars being held on Amelia Island is not simply a stage for outstanding historic vehicles, it also serves as a charity event and a showcase for vehicle auctions. Moreover, the venue provides a relaxing meeting place for automobile enthusiasts who are dedicated to modern classic cars and exceptional models from more recent model years. The Cars&Coffee Meeting on the second day offers an ideal opportunity to engage in informed debate about vehicles and to admire all the exhibits. Almost 50 BMW drivers have registered for this event, including numerous members of the BMW Car Club of America. They will be presenting a variety of BMW models from various eras. The selection spans a rare BMW 1600 GT from 1968, through several BMW M3 automobiles from different model generations, to the most recent member of the sports car range – the BMW i8.

The automobiles of Hans-Joachim Stuck: from the BMW 700 to the BMW M3 GTR.

The highlights of the Amelia Island Concours d’Elegance 2016 also include a commemoration of the sporting achievements of German racing driver Hans-Joachim Stuck during his illustrious career. A large selection of racing cars is exhibited under the title of “The Cars of Hans-Joachim Stuck”. These were the vehicles Hans Stuck – now 65 years old – drove as a full-blooded racing driver when he achieved his spectacular successes in different classes on the race track. The exhibition also includes a BMW 700 which “Strietzel” Stuck associates with some very special memories. When he was just nine years old, he went with his father, Hans Stuck, to driver training sessions where he was privileged to gather some early experiences at the wheel of a twin-cylinder sports car driving on a cordoned-off stretch of track. Stuck raced in his first competition at the age of 18. He was behind the wheel of a BMW 2002 on the Nürburgring where just one year later he already won the 24 Hour Race. Several models of the BMW 3.0 CSL are also on show, which brought Hans-Joachim Stuck victory in the 12-hour Sebring race and created a sensation at the American IMSA series in 1975 with Stuck at the wheel. A BMW M1 is also exhibited, which he drove to victory in the BMW Procar Series in 1979.

Between 1974 and 1979, Hans-Joachim Stuck gained a total of 29 World Championship points in 79 Formula 1 races, and he ranks among the few drivers who won the 24 Hours of Le Mans race twice in succession between 1986 and 1987. In 1990, Stuck gained overall victory in the German Touring Car Championship (DTM). In 1998, 28 years after his first triumph, he again won the 24 Hour Race at the Nürburgring. This time he drove to victory in a BMW 320d, the first time this endurance race was won in an automobile powered by a diesel engine. Stuck gained his third overall victory in this competition in 2004 driving a BMW M3 GTR. He had already lined up on the starting grid of the American Le Mans Series in this car, and the same automobile is being shown at Amelia Island.

A unique and spectacular vehicle will make a very rare appearance here: the BMW X5 Le Mans. The design engineers had fitted a twelve-cylinder engine generating 700 hp with the aim of putting to the test the dynamic qualities of the concept inherent in the Sports Activity Vehicle. The power unit originated from the victorious BMW V12 Le Mans in the 24 Hours of Le Mans race in 1999. Hans-Joachim Stuck still has a vivid recollection of the test drives on the Nürburgring in June 2001. He only took 7:49.92 minutes to drive round the Nordschleife.

Munich (DE), 15th September 2015. BMW has set a course for the future in GT racing with the presentation of the newly developed BMW M6 GT3 at the 66th IAA Cars 2015 in Frankfurt am Main (DE). The racing version of the BMW M6 Coupe will be sent into action by numerous private teams from the 2016 season in a host of championships and renowned race events around the world as part of the BMW Sports Trophy.

BMW Motorsport has channelled its vast well of experience amassed since 2010 with the BMW M6 GT3’s successful predecessor, the BMW Z4 GT3, into the development of the new car. Indeed, the new GT3 racer boasts a raft of improvements, particularly in the areas of drivability and economy. One example is the use of a series-produced engine with M TwinPower Turbo technology, which develops higher output and an increase in torque. Moreover, with its centrally-positioned driver’s seat and long wheelbase, the BMW M6 GT3 offers a driving feeling unparalleled on the racing scene. The net price of the car is 379,000 Euros.

The BMW M6 GT3 weighs less than 1,300 kilograms, and the transaxle drive concept, sequential six-speed racing gearbox and body aerodynamics optimised in the BMW wind tunnel also highlight the imminent arrival of a full-blooded racer from BMW Motorsport in 2016. The reliability, efficiency and ease of maintenance of the BMW M6 GT3 will likewise be tuned to master the demands of endurance racing, and its longer wheelbase promises to deliver significantly improved handling characteristics compared with the BMW Z4 GT3. As well as the car itself, BMW M6 GT3 customers will also benefit from the service laid on by BMW Motorsport support engineers and a trackside supply of parts.

In May 2015, ahead of the 24-hour race at the Nürburgring-Nordschleife circuit in Germany, BMW Motorsport customers from around the world were treated to an exclusive first glimpse of the BMW M6 GT3 – not to mention a detailed presentation of the car by drivers and engineers – at a “closed room” event at the BMW M Testcenter Nürburg. The GT racing car was subsequently introduced to fans of “the most powerful letter in the world” at the traditional M Night event on the Friday before the classic endurance race in the “Green Hell”. Customer teams in North America were able to feast their eyes on the BMW M6 GT3 for the first time at the United SportsCar Championship (USCC) in Watkins Glen (US), where the racing car was given its first public appearance on the other side of the Atlantic in late June. The BMW M6 GT3 was then revealed to teams, drivers and fans at the Spa-Francorchamps 24-hour race in Belgium – the most important GT race in the world. And now, the car has appeared in BMW Motorsport racing livery for the first time at the IAA.

The BMW M6 GT3 has undergone an extensive programme of testing on a variety of circuits over the course of 2015. This has allowed the experienced BMW works drivers to amass many valuable kilometres at the wheel of the BMW M6 GT3 and to carry out important work on the baseline set-up of the new GT and endurance racing challenger. This new poster car for customer racing is now undergoing a final round of fine-tuning prior to its race debut in the coming year.

Munich/Las Vegas. At the Consumer Electronics Show (CES ) 2015 in Las Vegas, BMW is providing further evidence that it is a world leader in the development of Laserlight. Having already supplied its first models with Laserlight to customers, it is now presenting further laser functions for vehicles of the future. Laserlight is now able to offer its impressively long beam range of up to 600 metres in combination with the BMW Selective Beam function (anti-dazzle High-Beam Assistant). At CES, BMW is unveiling ways in which Laserlight, extensively integrated with assistance systems and vehicle sensors, can be used to implement new intelligent lighting functions for enhanced safety and comfort. For example, it can work with the navigation system to illuminate corners well in advance, while a laser-based Dynamic Light Spot can provide early warning of people or animals at night from a distance of up to 100 metres.

New lighting technology opens up design scope.
The BMW M4 Concept Iconic Lights model, with exterior paintwork in Cool White metallic, features a new interpretation of the typical BMW twin round headlights. On the move, the laser technology can be identified by the fine blue strips inside the lights. Meanwhile, the rear light clusters of the BMW M4 Concept Iconic Lights model are based on OLEDs (organic light-emitting diodes), which produce light from wafer-thin semiconducting layers of organic material. For the first time, both the tail lights and rear direction indicators feature OLED technology. The illuminated surfaces are positioned to produce a three-dimensional effect. OLEDs also take up less room on account of their thin size.

Shining example of innovative technology: anti-dazzle Laserlight and laser projection.
BMW Laserlight sets new standards in terms of beam range and brightness. Inside the laser headlights, the “coherent” monochromatic blue laser light is converted into harmless white light. A special optical system directs the rays from the high-performance diodes onto a phosphor plate inside the light, which converts the beam into a very bright white light that is similar to natural daylight and pleasant to the eye. Despite consuming 30 percent less energy, the parallel light beam is ten times more intense than that produced by halogen, xenon or LED light sources. BMW Laserlight also has a beam range of up to 600 metres, more than twice that of conventional headlights, for increased safety in the dark. The camera-based BMW Selective Beam system, which is controlled by dynamic actuators, prevents oncoming or preceding vehicles being dazzled and allows the laser high beam to be left on at all times.

Enhanced safety through connectivity.
Extensive integration of the innovative Laserlight with other vehicle systems allows a variety of intelligent lighting functions to be implemented. Integration with the navigation system, for example, allows the proactive Adaptive Headlight control system to illuminate corners even before the steering wheel is turned. Laserlight also adds a new dimension to the Night Vision system’s Dynamic Light Spot function. In pitch-dark conditions, people and animals can be detected from a distance of up to 100 metres, by infrared camera, and “spotlighted” by the laser-based Dynamic Light Spot. This is a longer range than that of any other system. Also, if the vehicle detects reduced clear road width ahead, the laser headlights can be used to provide “narrow clearance” lighting. A laser projection function indicates the exact width of the vehicle in relation to the road to allow safe passage through the narrow space. BMW M4 Concept Iconic Lights also showcases a further “visionary” system: “High Power Laser” diodes. This system projects driver information directly onto the road in front of the vehicle, allowing drivers to concentrate optimally on the traffic even in pitch darkness.

OLED rear light cluster with three-dimensional effect.
Organic light-emitting diodes – OLEDs – are an innovative, efficient, sustainable light source that form the basis for the BMW Organic Light system. OLEDs have a low power consumption, which helps to further reduce vehicle CO2 emissions. Another sustainable feature of this technology is the fact that no expensive rare earth metals are required in the production process. Unlike ordinary LEDs, which are a point light source, OLEDs produce light uniformly over their entire surface. The OLED elements are very thin, with a thickness of just 1.4 millimetres. Also, the individual modules can be activated separately, generating new possibilities for creating different lighting effects at the rear light clusters.

Different lighting effects in different driving modes.
In the past, rigorous legal requirements regulating the brightness of vehicle lighting have limited the number of lighting functions that it was possible to implement with OLED technology. On the BMW M4 Concept Iconic Lights model, BMW Organic Light is used in the tail lights and rear direction indicators. By activating the OLED segments individually, it is possible to create different rear lighting effects in different driving modes. Whereas normally the L-shape is wide and uniformly illuminated, in Sport mode a different-shaped light pattern can be used by activating only some of the OLED segments. The rear light then appears as a narrow, focused and sharply defined “strip” of light.

New technologies create new design options.
Lighting is an important design element in modern vehicles. From the front, all vehicles of the BMW core brand are instantly identifiable by the combination of their twin round headlights and the hallmark kidney grille. At night, the four glowing corona rings form a distinctive signature.
The BMW M4 Concept Iconic Lights model presents a new interpretation of the twin circular headlight theme. The headlights feature laser technology which is attractively highlighted by fine blue LED strips when the vehicle is on the move. Thanks to the new laser technology it was also possible to give the headlights a flat and sharply sculpted design.

The L-shaped rear light clusters are just as distinctive in terms of styling as the front lights. The “L” shape is a typical design hallmark that accentuates the width of the rear and gives the vehicle a striking and powerful look that always stands out from the crowd, whether at night or during the daytime. On current models, LED-powered light strips and other light elements emphasise the L-shape at night and make the brand identity more easily recognisable in the dark. BMW first presented a rear light cluster with OLED elements on the BMW Vision Future Luxury concept model, which made its world debut in Beijing in April 2014. BMW M4 Concept Iconic Lights displays its own version of this design. Its M-style OLED rear light cluster marks a new evolution of the typical BMW L-shaped lighting design which, with the BMW 7 Series launch, was reinforced with a distinctive “glowing” effect. OLED technology makes it possible to create a new, more three-dimensional and at the same time very sharply defined appearance.

BMW M GmbH will be launching a production model featuring OLED technology in the near future.

The BMW X6 Sports Activity Coupé defined a new market segment when it was launched in 2008, and the second generation model is set to take centre stage at the 2014 Paris Motor Show, one of the most important automotive shows taking place from the 4–19 October.

This unique Sports Activity Coupé that combines the versatile character of the BMW X models with the elegance and performance of a sporty BMW Coupé has exceeded all expectations with global sales surpassing a quarter million.  In the Middle East, the BMW X6 consistently ranks amongst the top four best-selling BMW cars with 17,789 vehicles sold since its launch.

Set to go on sale in the Middle East early this December, the all-new BMW X6 has a new exterior design that gives the car a sportier and stronger road presence and a more sophisticated and spacious interior with added comfort that features rear seat entertainment with double screens for the first time.

The all-new BMW X6 offers standard equipment that includes bi-xenon headlights, 19-inch light-alloy wheels, automatic tailgate operation, eight-speed tiptronic sport transmission, leather trim, two-zone climate control and the Driving Assistant package from BMW ConnectedDrive.

In addition to the comprehensive standard equipment for the new BMW X6, customers also have a choice of two high-quality packages: M Sport package and Design Pure Extravagance that give the car a more personal and extrovert look. 

Two powerful and fuel efficient engines:  xDrive50i and xDrive35i with BMW TwinPower Turbo technology will be available.  Both model variants come as standard with the BMW xDrive intelligent all-wheel-drive system. Customers looking to sharpen the dynamics or enhance the comfort of their X6 can also specify the optional Dynamic adaptive suspension package, Comfort adaptive suspension package or Professional adaptive suspension package with Dynamic Damper Control, air suspension for the rear axle, Dynamic Performance Control and Dynamic Drive active roll stabilisation.

Other BMW models on display at the Paris Motor Show will include the world premiere of the BMW 2 Series Convertible, the French premiere of the BMW i8 plug-in hybrid sports car and BMW 2 Series Active Tourer.  In addition, a special edition of the flagship BMW 7 Series Individual special will be showcased

Munich. Every new BMW X model is a trailblazer. Indeed, the world premiere of the first BMW X model (the BMW X5) in 1999 saw the BMW Group call into being the Sports Activity Vehicle (SAV) segment – one in which BMW X models remain the market leaders. The BMW X3 and BMW X1 were likewise the first SAVs in their class and continue to set the pace among their rivals today. This development took on a new dimension in May 2008 with the introduction of the BMW X6 – the first Sports Activity Coupe (SAC). This still unique concept brought together the rugged looks of a BMW X model with the emotional aura and sporting character of a BMW Coupe for the first time. The enduring popularity of BMW’s first SAC is borne out by its consistently high sales figures. The short history of the BMW X range is already a successful one. Since the first BMW X model took to the stage, average sales across the BMW X line-up have progressed on a constant upward curve: one in four new BMW cars is now a BMW X model.

With the BMW Concept X4, the BMW Group offers a preview of the future of the BMW X family. It takes no more than a first glance to see how smoothly the qualities of a BMW X model can blend with the genes of a BMW Coupe. The new Sports Activity Coupe concept from BMW is poised to continue the success story of the BMW X6 in a new vehicle class. Eye-catching proportions, tight contours and numerous high-quality details produce an unrivalled product character brimming with emotional appeal, dynamism and the sturdiness you would expect from a BMW X model, while at the same time holding out the promise of outstanding performance and driving dynamics. All of this can be experienced when the BMW X4 production model rolls out of the factory for its market launch, scheduled for as early as 2014. The second Sporty Activity Coupe in the brand´s model range will be built at BMW Plant Spartanburg in the USA, the competence centre for BMW X models which also produces the BMW X5, BMW X6 and BMW X3.

The sporting character of the BMW Concept X4 is articulated by its dynamic linework as well as its proportions. With a body length of 4,648 mm, a wifth of 1,915 mm and a height of 1,622 mm, its exterior dimensions signal sporting elegance and powerful robustness. In addition t a long bonnet, short overhangs and set back passenger cell, its signature BMW features include a long wheelbase measuring 2,810 mm, while 21 inch light alloy wheels lend an added flourish to the athletic bearing of this Sports Activity Coupe.

A front end with an urban sporting presence.

The front-end styling of the BMW Concept X4 exudes hallmark BMW dynamics and the rugged purpose and presence of a BMW X model in equal measure. Classical BMW features such as the kidney grille and stylised twin circular headlights give the front end a clear identity and ensure it shines out as a BMW the first time you set eyes on it. The BMW Concept X4 lavishes both these front-end design icons with meticulous detail and three-dimensional depth. The large kidney grille stretches out within a solid-looking surround. The high-gloss frame is open to the sides and at its lower extreme, lending it an almost “floating” appearance in the centre of the front end. The grille features prominently sculptured bars with ultra-stylish detailing. The hollowed out, high-gloss black bars have a milled lower third with a matt finishing, which lends the kidney structure extra visual depth. And the grille also comprises additional air apertures to ensure an increased supply of cooling air to the engine.

The kidney grille is flanked by dynamically contoured full-LED headlights. Inside the light units, a flowing, hexagonal interpretation of the familiar BMW twin circular appearance points to an unwavering focus on the road ahead. The horizontal continuation of the inner light elements creates a visual connection with the grille, accentuating once again the width of the front end.

This dynamic impression extends to the front apron. In keeping with
BMW Coupe tradition, the side air intakes are larger than the inner units and make a visual feature of the increased cooling air requirement – while satisfying that need. Together with the car’s wide track and low centre of gravity, the intakes represent a promise of exceptional performance capability. The side air intakes pick up on a stylistic theme from the kidney grille; their black horizontal bars are, like the grille’s, partly milled out but boast gleaming chrome edges. It all makes for an enticing contrast of materials, a fusion of high-end quality with the characteristic robustness of BMW X vehicles.
This design theme concludes in the underride protection element, where three milled out, gleaming chrome elements present a high-quality take on the modern preference for minimalist solidity.

Side view with an extrovert edge.

The qualities of a BMW X model merge with the values of a BMW Coupe in the muscular silhouette of the BMW Concept X4. Its proportions present a persuasive case for the BMW Concept X4 as the most dynamic vehicle in its segment. In hallmark BMW style, a longer wheelbase, relatively long bonnet, short overhangs and a set-back greenhouse lend the car an undeniable dynamism even when standing still. The striking interplay of surfaces creates a vibrant contrast of light and shadow that exudes a feeling of agility and power. Prominently rising lines mould the flanks into a wedge shape and give the car as a whole a forward-surging momentum.

The coupe-style roofline sweeps elegantly downwards and makes the car appear longer. Below, the windows extend well to the rear, where they are bordered by a dynamic interpretation of BMW’s signature Hofmeister kink. The stretched and shallow band of glass creates a persuasively dynamic link between the greenhouse and vehicle body, the slim glass surface giving the body an impressively powerful appearance. At the same time the visual centre of gravity is lowered, underlining the sporting mission statement summed up by the car’s flanks.

The BMW Concept X4’s contours include a new interpretation of the familiar BMW swage line, a pair of dynamic lines defining the eye-catching impact of the side view. A concave area under each swage line lends the flanks an almost sculptural expression – at once robust and dynamic. The surface volumes and definition of the contours deepen as they extend towards the tail and imbue the rear end with added stature. Here, the powerfully flared wheel arches team up with the concave surface below the rear swage line to visualise the power rippling through the rear wheels. The radiant exterior paint shade Long Beach Blue is a perfect match for the elaborately structured volumes and contours, and brings particular depth to the expressive design language.

Fitting the BMW X template, the wheel arches of the BMW Concept X4 are large and almost square in design. This prominent emphasis on the wheels draws further attention to the car’s planted stance and long wheelbase, while at the same time providing a visual showcase for the xDrive intelligent all-wheel-drive system. The pared-back, matt black protective cladding provides the final element of bodywork before the BMW Concept X4 meets the road.

Expressive 21-inch bi-colour light-alloy wheels round off the car’s appearance when viewed from the side. Intricate, high-gloss polished spokes provide visual allure, while behind them dark-coloured flame surfaces contribute an impressive feeling of depth.

Cutting-edge presence for the rear.

The rear of the BMW Concept X4 takes the sporting, width-accentuating elements of the front-end design and reproduces them with an emphatically horizontal flavour. The body’s lines and the slim LED tail lights positioned at the outer edges of the rear emphasise the muscular wheel arches and wide track. Below, horizontal lines split the rear visually into sections, while light surfaces reduce the car’s visual height and underline its width.

The shallow rear window gives the vehicle body an even more powerful impression and its broad shoulders a show-stealing presence. Looking further down, the L-shaped rear lights of the BMW Concept X4 underscore its consummate stance on the road. A full-sized inner element in the tail lights, meanwhile, replicates the signature BMW “L” shape in three-dimensional form and with impressive depth.

The most striking element at the back of the car is the rear apron, which provides a wide, full-length interpretation of the front apron’s large outer air intakes. The apron’s cut-out picks up the two exhaust tailpipes in a dynamic sweep before diverting the gaze to the wheels. Body-colour elements reaching well down towards the road surface provide a high-quality border for the rear end and re-emphasize the road-focused proposition of the BMW Concept X4.

The underride protection acts as the body’s lowest edge. Matt black surfaces lower the car’s perceived height and accentuate the robust BMW X character of the rear. As at the front of the car, three milled elements in gleaming chrome add a sophisticated touch to the underride protection.

Munich. Every new BMW X model is a trailblazer. Indeed, the world premiere of the first BMW X model (the BMW X5) in 1999 saw the BMW Group call into being the Sports Activity Vehicle (SAV) segment – one in which BMW X models remain the market leaders. The BMW X3 and BMW X1 were likewise the first SAVs in their class and continue to set the pace among their rivals today. This development took on a new dimension in May 2008 with the introduction of the BMW X6 – the first Sports Activity Coupe (SAC). This still unique concept brought together the rugged looks of a BMW X model with the emotional aura and sporting character of a BMW Coupe for the first time. The enduring popularity of BMW’s first SAC is borne out by its consistently high sales figures. The short history of the BMW X range is already a successful one. Since the first BMW X model took to the stage, average sales across the BMW X line-up have progressed on a constant upward curve: one in four new BMW cars is now a BMW X model.

With the BMW Concept X4, the BMW Group offers a preview of the future of the BMW X family. It takes no more than a first glance to see how smoothly the qualities of a BMW X model can blend with the genes of a BMW Coupe. The new Sports Activity Coupe concept from BMW is poised to continue the success story of the BMW X6 in a new vehicle class. Eye-catching proportions, tight contours and numerous high-quality details produce an unrivalled product character brimming with emotional appeal, dynamism and the sturdiness you would expect from a BMW X model, while at the same time holding out the promise of outstanding performance and driving dynamics. All of this can be experienced when the BMW X4 production model rolls out of the factory for its market launch, scheduled for as early as 2014. The second Sporty Activity Coupe in the brand´s model range will be built at BMW Plant Spartanburg in the USA, the competence centre for BMW X models which also produces the BMW X5, BMW X6 and BMW X3.

The sporting character of the BMW Concept X4 is articulated by its dynamic linework as well as its proportions. With a body length of 4,648 mm, a wifth of 1,915 mm and a height of 1,622 mm, its exterior dimensions signal sporting elegance and powerful robustness. In addition t a long bonnet, short overhangs and set back passenger cell, its signature BMW features include a long wheelbase measuring 2,810 mm, while 21 inch light alloy wheels lend an added flourish to the athletic bearing of this Sports Activity Coupe.

A front end with an urban sporting presence.

The front-end styling of the BMW Concept X4 exudes hallmark BMW dynamics and the rugged purpose and presence of a BMW X model in equal measure. Classical BMW features such as the kidney grille and stylised twin circular headlights give the front end a clear identity and ensure it shines out as a BMW the first time you set eyes on it. The BMW Concept X4 lavishes both these front-end design icons with meticulous detail and three-dimensional depth. The large kidney grille stretches out within a solid-looking surround. The high-gloss frame is open to the sides and at its lower extreme, lending it an almost “floating” appearance in the centre of the front end. The grille features prominently sculptured bars with ultra-stylish detailing. The hollowed out, high-gloss black bars have a milled lower third with a matt finishing, which lends the kidney structure extra visual depth. And the grille also comprises additional air apertures to ensure an increased supply of cooling air to the engine.

The kidney grille is flanked by dynamically contoured full-LED headlights. Inside the light units, a flowing, hexagonal interpretation of the familiar BMW twin circular appearance points to an unwavering focus on the road ahead. The horizontal continuation of the inner light elements creates a visual connection with the grille, accentuating once again the width of the front end.

This dynamic impression extends to the front apron. In keeping with
BMW Coupe tradition, the side air intakes are larger than the inner units and make a visual feature of the increased cooling air requirement – while satisfying that need. Together with the car’s wide track and low centre of gravity, the intakes represent a promise of exceptional performance capability. The side air intakes pick up on a stylistic theme from the kidney grille; their black horizontal bars are, like the grille’s, partly milled out but boast gleaming chrome edges. It all makes for an enticing contrast of materials, a fusion of high-end quality with the characteristic robustness of BMW X vehicles.
This design theme concludes in the underride protection element, where three milled out, gleaming chrome elements present a high-quality take on the modern preference for minimalist solidity.

Side view with an extrovert edge.

The qualities of a BMW X model merge with the values of a BMW Coupe in the muscular silhouette of the BMW Concept X4. Its proportions present a persuasive case for the BMW Concept X4 as the most dynamic vehicle in its segment. In hallmark BMW style, a longer wheelbase, relatively long bonnet, short overhangs and a set-back greenhouse lend the car an undeniable dynamism even when standing still. The striking interplay of surfaces creates a vibrant contrast of light and shadow that exudes a feeling of agility and power. Prominently rising lines mould the flanks into a wedge shape and give the car as a whole a forward-surging momentum.

The coupe-style roofline sweeps elegantly downwards and makes the car appear longer. Below, the windows extend well to the rear, where they are bordered by a dynamic interpretation of BMW’s signature Hofmeister kink. The stretched and shallow band of glass creates a persuasively dynamic link between the greenhouse and vehicle body, the slim glass surface giving the body an impressively powerful appearance. At the same time the visual centre of gravity is lowered, underlining the sporting mission statement summed up by the car’s flanks.

The BMW Concept X4’s contours include a new interpretation of the familiar BMW swage line, a pair of dynamic lines defining the eye-catching impact of the side view. A concave area under each swage line lends the flanks an almost sculptural expression – at once robust and dynamic. The surface volumes and definition of the contours deepen as they extend towards the tail and imbue the rear end with added stature. Here, the powerfully flared wheel arches team up with the concave surface below the rear swage line to visualise the power rippling through the rear wheels. The radiant exterior paint shade Long Beach Blue is a perfect match for the elaborately structured volumes and contours, and brings particular depth to the expressive design language.

Fitting the BMW X template, the wheel arches of the BMW Concept X4 are large and almost square in design. This prominent emphasis on the wheels draws further attention to the car’s planted stance and long wheelbase, while at the same time providing a visual showcase for the xDrive intelligent all-wheel-drive system. The pared-back, matt black protective cladding provides the final element of bodywork before the BMW Concept X4 meets the road.

Expressive 21-inch bi-colour light-alloy wheels round off the car’s appearance when viewed from the side. Intricate, high-gloss polished spokes provide visual allure, while behind them dark-coloured flame surfaces contribute an impressive feeling of depth.

Cutting-edge presence for the rear.

The rear of the BMW Concept X4 takes the sporting, width-accentuating elements of the front-end design and reproduces them with an emphatically horizontal flavour. The body’s lines and the slim LED tail lights positioned at the outer edges of the rear emphasise the muscular wheel arches and wide track. Below, horizontal lines split the rear visually into sections, while light surfaces reduce the car’s visual height and underline its width.

The shallow rear window gives the vehicle body an even more powerful impression and its broad shoulders a show-stealing presence. Looking further down, the L-shaped rear lights of the BMW Concept X4 underscore its consummate stance on the road. A full-sized inner element in the tail lights, meanwhile, replicates the signature BMW “L” shape in three-dimensional form and with impressive depth.

The most striking element at the back of the car is the rear apron, which provides a wide, full-length interpretation of the front apron’s large outer air intakes. The apron’s cut-out picks up the two exhaust tailpipes in a dynamic sweep before diverting the gaze to the wheels. Body-colour elements reaching well down towards the road surface provide a high-quality border for the rear end and re-emphasize the road-focused proposition of the BMW Concept X4.

The underride protection acts as the body’s lowest edge. Matt black surfaces lower the car’s perceived height and accentuate the robust BMW X character of the rear. As at the front of the car, three milled elements in gleaming chrome add a sophisticated touch to the underride protection.

Munich. The short list of this year’s finalists is out. Throughout the course of the 2012 edition of the BMW Welt Jazz Awards, the jury was most impressed by the ensembles Agustí Fernández’ Aurora Trio - Barcelona and Mathias Eick Quintet - Oslo. Only four years after its creation and following this year’s motto “Jazz and the City“, BMW has established the BMW Welt Jazz Award firmly as a renowned award in the field of music. Following a total of six matinees from January to March, a jury of experts nominated two outstanding ensembles after the final matinee on March 25. The two nominated finalists will compete on May 5, 2012 at 7 p.m. in the Grand Auditorium of BMW Welt as part of the final concert of this year’s cycle.

Agustí Fernández’ Aurora Trio - Barcelona

Since becoming a professional musician at the age of 13, pianist Agustí Fernández has been a part of Barcelona’s vibrant jazz scene. There, the stylist from Palma de Mallorca founded several orchestras, was director of numerous Catalan festivals, worked for stage, film and television, for puppet theatre and for the most renowned choreographers of the Spanish dance scene. He taught at the Catalan College of Music and was involved in over 50 CD productions. Since 2005, he has concentrated predominantly on the Aurora Trio along with British Bassist Barry Guy and drummer Ramón López, likewise a figurehead of Barcelona’s music scene. The three multi-award winners are working on a new, most suggestive jazz vocabulary reduced to its minimum structures.

Mathias Eick Quintet - Oslo

In addition to the excellent musical education there are several other reasons why so many outstanding jazz musicians come from Norway, a relatively small country in terms of its population. A prime example is 32-year-old Mathias Eick, who complements the proud line of Scandinavian trumpet players such as Nils Petter Molvaer or Arve Henriksen, musicians that excel with an unconventionally lyrical and weightless tone. Eick uses it untiringly for virtually all styles of jazz in the bands of varying top performers such as Jacob Young, Mike Stern or Manu Katché, in the NuJazz formation Jaga Jagist as well as with the Trondheim Jazz Orchestra. Most recently he has focused on his own quintet, which will now also be performing at BMW Welt.

The high-ranking jury of experts includes Oliver Hochkeppel (music and culture journalist at the daily newpaper “Süddeutsche Zeitung”), Andreas Kolb (editor-in-chief of the publications “JazzZeitung” and “neue musikzeitung”), Roland Spiegel (music editor, main focus on jazz, at the Bavarian radio station “BR-KLASSIK”), Heike Lies (MA in musicology, working in the field of music and musical theatre at the Department of Culture of Munich), and Christiane Böhnke-Geisse (artistic director at jazz club “Unterfahrt”).

The final concert will be hosted by Beate Sampson, jazz expert and editor at Bayerischer Rundfunk. The award trophy will be presented by Frank-Peter Arndt, member of the board of BMW AG. The winner of the first prize will receive 10,000 Euro and the ensemble receiving second prize will receive a sum of 5,000 Euro. In addition, the audience’s favourite ensemble will also be honored with the audience award, donated by Schloss Elmau. The audience award offers the winning ensemble a residence and the opportunity to give an exclusive concert at Schloss Elmau.

The final concert will be held at the Grand Auditorium at BMW Welt. Tickets can be purchased at BMW Welt or München Ticket*.

Further information as well as photographic material regarding program, artists, jury, and sponsors is available at the BMW PressClub under www.press.bmw.de and www.bmw-welt.com/JazzAward.

About BMW’s Cultural Commitment

For more than 40 years, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on modern and contemporary art, jazz and classical music as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group's Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko have co-operated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important corporate buildings and plants. In 2011, the BMW Guggenheim Lab, a global initiative of the Solomon R. Guggenheim Foundation, the Guggenheim Museum and the BMW Group celebrated its world premiere in New York. The BMW Group takes absolute creative freedom in all the cultural activities it is involved in for granted – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business.

Information regarding the BMW Group’s cultural involvement: www.bmwgroup.com/culture

For further questions please contact:

Antonia Walther

BMW Group Corporate and Intergovernmental Affairs

Spokesperson Cultural Engagement

Telephone: +49 89-382-10422, Fax: +49 89-382-10881

Dr. Thomas Girst

BMW Group Corporate and Intergovernmental Affairs

Head of Cultural Engagement

Telephone: +49 89-382-24753, Fax: +49 89-382-10881

Email: presse@bmw.de

https://newsroom.bmwgroup.com/global/en

Munich. With its athletic design, agile handling and powerful engine, the BMW Z4 has achieved outstanding success in the class of premium roadsters, having been the worldwide segment leader in 2009 and 2010. Towards the end of the year, the BMW Z4 is to feature another technological highlight: a completely newly developed 2-litre engine with TwinPower Turbo technology and an output of 176 kW/240 bhp. Its name is BMW Z4sDrive28i.

Thanks to TwinPower Turbo technology, the new supercharged 4-cylinder petrol engine with all-aluminium crankcase, already available in the BMW X1 xDrive28i, provides increased torque, improved performance and much reduced fuel consumption  and emission levels as compared to the existing 6-cylinder induction engine model BMW Z4 sDrive30. The absolute figures, including those for the driving performance of the new BMW Roadster, are expected to be finalised mid-year.

This newly developed engine in the BMW Z4 sDrive 28i uses the globally unique BMW TwinPower Turbo technology. In other words it is fitted with High Precision Injection as well as a turbocharger powered via two exhaust ducts. Other elements of this progressive engine package include the variable camshaft control system double VANOS and the fully variable valve control system VALVETRONIC.

The new 2-litre petrol engine with BMW TwinPower Turbo technology in the BMW Z4 sDrive28i thus sets a further milestone in the BMW EfficientDynamics strategy. 

TV Information
Highlights of the BMW Group Conferences at the Auto Shanghai 2011 as well as pictures of the novelties are available in broadcast quality at www.thenewsmarket.com as of April 19th, 2011 in the afternoon.

Besides we also offer a satellite transmission with the BMW Group highlights on April 19th, 2011 at 10:00 CEST in SD and HD.
Attached you can find further information according the transmission.

Registration and Download at www.thenewsmarket.com are for free.

Munich. The election of the Creative Use of Space Award, initiated by MINI and Burton, is getting more and more exciting. Since January internet users around the world are invited to watch the most creative runs from the Burton Global Open Series (BGOS) events and select their personal favourite on www.facebook.com/MINI. The two outstanding riders from the Burton European Open in Laax/Switzerland have been chosen: the community made its decision and chose Sven Thorgren from Sweden and the female rider Ty Walker from USA. Both are now nominated for the global voting in April.

From now on, MINI fans can rate the most creative runs of the Burton Canadian Open online. The BGOS Judges panel nominated Caden Michnal (USA), Eric Beauchemin (USA) and Scotty James (Australia) as best male riders and Cilka Sadar (Slovenia), Silvia Mittermüller (Germany) and again Ty Walker (USA), who has already shown an impressive riding at the European Open in Laax, as best female riders. MINI fans can watch their creative runs as web clips on Facebook. Anyone wishing to participate in the vote can do so via the MINI Facebook site: simply select your favourite by using the “Like” option. After the election at the Canadian Open, the most creative runs at the Burton US Open (March 7-13 at Stratton, Vermont) are up for voting. The global online voting starts in April.

It’s not only the snowboard scene profiting from the award. Among all Facebook voters, MINI will raffle off a trip for four people to one of the forthcoming BGOS events in New Zealand, Switzerland, Canada or the USA – flight, accommodations and lift passes included.

On site at the Burton US Open in March, interested spectators will have a chance to test-drive the MINI Countryman. MINI shuttles will be ferrying there the athletes to their events.

MINI offers not only the Creative Use of Space Award. In addition to the Burton purse of US $50,000, the male and female champion with the most BGOS points for the 2010/2011 series will each receive a new MINI Countryman.

Munich. The snowboarding stars of the Burton Global Open Series (BGOS) are about to come in for even closer scrutiny: internet users around the world are invited to watch each individual jump and select their personal favourite at http://www.facebook.com/MINI. The two snowboarders who are voted the ultimate winners will be presented with the Creative Use of Space Award, which MINI is awarding for the first time this year in its capacity as BGOS partner. The award is worth a total of 50,000 US dollars and will be shared by the best male and female rider.

A panel of experts has already drawn up a shortlist of the most innovative runs in the BGOS event in Laax, Switzerland. They have nominated Jamie Anderson (USA), Ty Walker (USA), Yuki Furihata (Japan), Xaver Hoffmann (Germany), Sven Thorgren (Sweden), Peetu Piiroinen (Finland) and Markus Keller (Switzerland). MINI fans can watch their course runs and complete jump sequences as web clips on Facebook. Anyone wishing to participate in the vote can do so via the MINI Facebook site: simply select your favourite by using the “Like” option. It’s worth a shot, as all Facebook voters will automatically be entered in a prize draw. MINI will present the winner with a trip for four to one of the forthcoming BGOS events in New Zealand, Switzerland, Canada or the USA – flight, accommodation and lift pass included.

Among the snowboarders themselves, the Creative Use of Space Award is designed to lend a further boost to creativity and the courage to develop a truly individual style. Entirely in keeping with the MINI philosophy of using limited space as creatively as possible, the athletes are encouraged to fully exploit their own element – while leaping through the air.

After Laax, the most creative performances from the forthcoming BGOS events will be added to the selection: the Burton Canadian Open (1 to 6 February in Calgary) and the Burton US Open (7 to 13 March in Stratton). Once again, MINI shuttles will be ferrying the athletes to their events. Interested spectators will have a chance to test-drive the MINI Countryman on site.

Munich/Laax. Carmaker MINI marks the launch of its partnership with cult snowboard brand Burton at one of the world’s major snowboarding events – the Burton European Open in Laax. Both brands will focus on providing their customers with plenty of riding fun as they join forces for the Burton Global Open Series (BGOS), with the Burton Canadian Open (1 to 6 February in Calgary, Canada) and the Burton US Open (7 to 13 March in Stratton, USA) still to come.

“MINI and Burton are the benchmark in their respective segments. This is a partnership between two very strong and emotional brands, both of which promote individual riding fun coupled with creative design,” says Dr. Wolfgang Armbrecht, Senior Vice President Brand Management MINI. “Snowboards and cars are more than just means of locomotion – they represent a lifestyle.”

Creative Use of Space Award for the most inventive run.
Both MINI and Burton believe it is important that not only the best technical tricks are rewarded, but that recognition should also go to displays and jumps that reflect maximum creativity, interaction with the environment and personal style. “Using limited space as creatively as possible” – what could be more in keeping with the MINI philosophy?

When the semi-final and final runs in the halfpipe and slopestyle competitions start tomorrow, camera teams will be filming the performances of riders taking part in the “Creative Use of Space” challenge. From 21 January, the most inventive displays will be posted as web clips on http://www.facebook.com/MINI. After each event, users can view the various clips and select their personal favourites using the “Like” option. The most popular clips from the BGOS events in Laax, Calgary and Stratton will be eligible for the global vote as event winners. The two overall winners of the Creative Use of Space Award will be named at the end of March. MINI will reward the most creative female and male rider with a cash prize of US$25,000 each.

Anyone participating in the online voting will automatically be entered into a prize draw for a trip for four to one of the Burton Global Open Series events in the 2011/12 season.

For further information on this collaboration and the Creative Use of Space Award please go to:
http://www.facebook.com/mini
http://www.minispace.com/burton
http://www.youtube.com/mini (from 14 January 2011)

Munich. Next year, BMW is offering amateur sportsmen and women from throughout Europe a unique stage to demonstrate their versatility, skill and ability to work in a team. Sixty teams, each consisting of three members, will go head to head in six challenging disciplines at the BMW X3 Games. Sailing, mountain biking, skiing, golf, running and driving are in store for the international competitors when they test themselves from 27th April to 1st May 2011 in Geneva (CH). The teams must also successfully complete a creative task. The winning team can look forward to a sporting all-rounder: each team member will receive a new BMW X3.

“The BMW X3 Games are aimed at amateur sportsmen and women from all age groups,” says Ralf Hussmann, Head of BMW Sports Marketing and Brand Cooperation. “Each competitor can bring their own personal strengths to this multi-sport event, thus working with team-mates to achieve the big goal. However, the BMW X3 Games are about more than three spectacular main prizes. Teams from 18 European countries will assemble in Geneva, where they will not only compete against each other in an exclusive environment, but will also line up together. We can look forward to thrilling duels in a unique atmosphere.”

From 15th November 2010 to 28th February 2011, anyone interested can either register individually online at www.bmw.com/X3games or as a complete team of three. The teams to appear at the BMW X3 Games in Geneva will then be drawn and receive a notification concerning their participation by mid-March 2010. Each entrant will compete in two of the six sports. All three team members will work together to master a creative task. A points system will be in place to determine the overall score.

The BMW X3 Games are scheduled to start with a sailing regatta on Lake Geneva. The contestants will sail on Beneteaus First Class 7.5 yachts. They will then move on to a challenging course in nearby “Juragebirge”, which they will tackle on BMW Cross Country Mountain Bikes. The ski competition will be held in Chamonix Mont-Blanc, close to the Swiss metropolis, before the participants must demonstrate their ability behind the wheel of the BMW X3. A round of golf in Gross Stableford format and a 14-kilometre run round off the sporting challenges at the BMW X3 Games.

The overall winners can look forward to an impressive vehicle. The new BMW X3 celebrated its world debut at the “Mondial de l'Automobile Paris 2010” in October. Featuring greater sportiness, driving comfort, interior space and versatility, the X3 is significantly increasing the lead in the segment founded by its predecessor.

First to the destination, last to refuel: When it comes to efficiency, the two engine variants available as the car is launched are setting new benchmarks. The Auto Start Stop function is combined with an eight-speed automatic gearbox for the first time. No other manufacturer in the world can boast such a comprehensive range of measures for reducing consumption and CO² emissions as BMW. High-performance engines and a sporty driving style need not conflict with the environment and resources. BMW X3 xDrive20d with automatic gearbox: combined consumption 5.6 litres/100 km, combined CO² 47 g/km. BMW X3 xDrive35i with automatic gearbox: combined consumption 8.8 litres/100 km, combined CO² 204 g/km. The new BMW X3 is also the first BMW X model, which has an EPS Electric Power Steering and optional Performance Control as standard. The choice of driver assistance systems offered by BMW ConnectedDrive is unique in the segment. The new BMW X3 can be equipped, inter alia, with Adaptive Cornering Headlights, Head-up Display and reversing camera including Top View.

If you have any questions regarding this press release, please contact:

BMW Group Sport Communications
Nicole Stempinsky
Phone: +49 89 382 51584
Email: Nicole.Stempinsky@bmw.de
www.press.bmwgroup-sport.com

Business and Finance Communications, Marketing
Martina Daschinger
Phone: +49 89 382-14908
Email: Martina.Daschinger@bmw.de
https://newsroom.bmwgroup.com/global/en

The BMW Group.
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries. 

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. Revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last six years.

Media Information

1st December 2009

BMW M1 Homage to star at the Dubai International Motor Show

Stunning model is the ‘living heritage’ of BMW’s Motorsport achievements

Dubai - The star of this year’s BMW stand will be the M1 Homage.  This unique model, making its debut in the Middle East, re-ignites the flame of a unique sporting heritage that exploded onto the Motorsports scene with the original BMW M1 more than 30 years ago.  

The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly emotive vehicle that was uncompromisingly primed for the race track.  This tribute model exhibits an emotional design that showcases technology and integrates it into the overall aesthetics of the vehicle.

Commenting on the attention-grabbing model Phil Horton, Managing Director of BMW Group Middle East said: “The BMW M1 was an utterly uncompromising super sports car which exuded passion; its forerunner, the BMW Turbo by Paul Bracq, displayed innovative technical solutions that found their expression in emotional design. It is precisely this blend – of technology and design, rationality and passion – that the BMW M1 Homage embodies.”

Horton added: “The Dubai International Motor Show presents us with a perfect opportunity to showcase the M1 Homage, a testament to the dynamism, innovation and design quality of BMW’s Motorsports heritage.  We are confident that it will a shining star at this year’s Show.”

-Ends-

High Anticipation for World's First Sports Activity Coupé Dubai,
UAE. An entirely new model, the BMW X6, the world's first Sport Activity
Coupé, revealed as a Concept Car during the 9th International
Middle East Motor Show in November 2007, will soon be available to
customers in the region. Offering a brand new design approach and
interpretation, the highly-anticipated BMW X6 is the most sporting and
dynamic rendition in the BMW X Series range, visualising superior
driving dynamics and outstanding supremacy. The exterior design of the
BMW X6 sports a striking front end, stretched side lines and expresses
powerful presence through its wheels, classic coupé proportions
and sweeping flow from roofline to rear end. Equipped as standard with
BMW's intelligent xDrive all-wheel drive technology and Dynamic
Performance Control, and mated to a six-speed automatic transmission
with optimised gearshift dynamics, the BMW X6 enjoys unique agility,
tracking stability, precision and traction in every situation, as well
as optimised fuel economy for lower emissions and maximum power and
performance. The BMW X6 xDrive50i is powered by a newly developed
top-of-the-range 4.4-litre V8 power unit with Twin Turbo technology and
direct high precision gasoline injection. The new engine is the world's
first eight-cylinder gasoline engine with the turbo-charger and
catalytic converters housed in the V-section between the two rows of
cylinders, resulting in a maximum output of 407 hp and 442 lb-ft of
torque. The BMW X6 xDrive35i uses a 3.0-litre R6 engine with Twin Turbo
technology, resulting in a maximum output of 306 hp and 295 lb-foot of torque.

Woodcliff Lake, NJ - March 18, 2008... BMW will give the Big Apple a
glimpse into what the future of pure driving pleasure looks like as its
all-new 2008 M3 Convertible and Concept CS vehicles make their North
American debuts at the 2008 New York International Auto Show in
Manhattan on March 19. "BMW is excited to present the North
American debuts of the 2008 M3 Convertible and the Concept CS at the
New York International Auto Show," said Tom Purves, President and
CEO, BMWNA. "The cars round out several new production and
concept vehicles introduced by BMW over the past few months, which not
only exemplify our dedication to providing the ultimate driving
machines, but also give some insight into future innovations."
Arriving this spring, the all-new 2008 M3 Convertible shares the M3
Coupe and Sedan's high-revving 414-horsepower engine, and just as its
counterparts, will feature the first V8 in a series-production BMW M3.
The introduction of the Convertible also marks the debut of BMW's
optional M double-clutch transmission with Drivelogic (M DCT
Drivelogic)-a unique 7-speed double clutch transmission specially
designed for a high-rpm engine (6-speed manual transmission is
standard). The M3 Convertible will also feature driver-adjustable
settings for crucial dynamic controls encompassing throttle response,
steering, damping and stability (with an available
steering-wheel-mounted "MDrive" button to store the
preferences) and a sumptuous interior which can be optimized to the
driver's desires including the comprehensive entertainment/navigation
system operated through BMW's latest iDrive controller. BMW will also
present the North American debut of its Concept CS, the German
automaker's vision of a unique four-door car that combines the
exclusivity of a genuine luxury Grand Turismo with the fascinating
thrill of a high-performance sports car. Inside and out, the concept
vehicle provides a new definition of powerful and expressive design,
utilizing materials of the highest quality while combining stylish
luxury with the most uncompromising ambience, full of class and value.
In addition to BMW's latest vehicle lineup, its stand will also feature
the following recently debuted vehicles: * 2008 X6 Sports Activity
Coupe - The world's first Sports Activity Coupe, combining the sporting
elegance of a large BMW Coupe with the powerful presence of a BMW X
model. With two variants, both with Twin Turbo and direct injection,
the X6 xDrive35i (3.0 inline six-cylinder engine, 300 hp, 300 lb.-ft
torque) will be available in May and the X6 xDrive50i (4.4 V8 engine,
400 hp, 450lb.-ft torque) this summer. * 2008 1 Series Coupe and
Convertible - Inspired by its iconic 2002 models of some 40 years ago,
the BMW 1 Series Coupe and Convertible represent the core BMW
philosophies of pure performance and premium design. Both available in
128i (3.0 inline six-cylinder engine, 230 hp, 200 lb.-ft. torque) and
135i (3.0 inline six-cylinder engine, 300 hp, 300 lb.-ft torque)
versions, the Coupe will go on sale in March; the Convertible will go
on sale in time for summer. * 335d Advanced Diesel vehicle - Marking a
significant milestone in the BMW EfficientDynamics strategy, this fall
BMW will release two vehicle models equipped with BMW Advanced Diesel
with BluePerformance-the X5 xDrive35d and 335d. Successfully meeting
the strict exhaust emissions requirements of the North American
automobile market, the vehicles will be available in all 50 states and
on average, offer 25 percent less fuel consumption than equally
powerful gasoline engines. * 2008 M3 Coupe and Sedan - Featuring the
first V8 in a series-production BMW M3 just as their roofless sibling,
the all-new 2008 BMW M3 Coupe and M3 Sedan arrive in March 2008.
Fourth in the line of vehicles that set the standard in minimizing any
compromises between race-inspired performance and luxury and
convenience, the 2008 BMW M3 Coupe, Sedan and Convertible each offer new
possibilities to experience uncompromising driving dynamics. BMW Group
in America BMW of North America, LLC has been present in the United
States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing
vehicles in 2003. The BMW Group in the United States has grown to
include marketing, sales, and financial service organizations for the
BMW brand of motor vehicles, including motorcycles, the MINI brand, and
the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial
design firm in California; a technology office in Silicon Valley and
various other operations throughout the country. BMW Manufacturing
Co., LLC in South Carolina is part of BMW Group's global manufacturing
network and is the exclusive manufacturing plant for all Z4 models and
X5 Sports Activity Vehicles and the upcoming X6 Sport Activity Coupe.
The BMW Group sales organization is represented in the U.S. through
networks of 338 BMW passenger car centers, 335 BMW Sports Activity
Vehicle centers, 142 BMW motorcycle retailers, 82 MINI passenger car
dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp.,
the BMW Group's sales headquarters for North, Central and South
America, is located in Woodcliff Lake, New Jersey. Information about
BMW Group products is available to consumers via the Internet at:
www.bmwgroupna.com www.bmwusa.com www.bmwmotorradusa.com www.miniusa.com
www.rolls-roycemotorcars.com # # # Journalist note:
Information about the BMW Group and its products is available to
journalists on-line at the BMW Group PressClub at the following address:
https://newsroom.bmwgroup.com/global/en Broadcast quality video footage is available
via The NewsMarket at www.thenewsmarket.com. # # #

Woodcliff Lake, NJ - January 13, 2008... In addition to the world debut
of its all-new X6 Sports Activity Coupe at the 2008 Detroit Auto Show,
BMW will also present the North American debut of an innovative hybrid
concept like no other in the world -- the BMW Concept X6 ActiveHybrid.
The vehicle is the world's first Sports Activity Coupe to feature a
unique design of hybrid drive like never seen before, combining Sheer
Driving Pleasure with significant enhancement of all-round efficiency.
Through its drive concept alone, the BMW Concept X6 ActiveHybrid allows
far greater driving dynamics than a conventional hybrid car and at the
same time reduces fuel consumption by up to 20 percent versus a
comparable car running on a combustion engine alone. The innovative
drivetrain and the unique concept of the Sports Activity Coupe form an
ideal match that is unparalleled anywhere in the world. BMW
ActiveHybrid technology has indeed been developed especially for a
particularly dynamic vehicle in this segment and for extensive use far
beyond city traffic. In terms of its size, character and driving
dynamics, the BMW X6 Sports Activity Coupe is simply ideal for bringing
out the full potential of BMW ActiveHybrid technology, combining an
elegant and dynamically flowing roofline with the features so typical
of a BMW X model. Its design clearly epitomizes the full DNA of BMW X,
while interpreting the character of these vehicles in a uniquely
sporting manner. Combining the qualities of electric drive and BMW
driving dynamics to provide an unprecedented driving experience. BMW
ActiveHybrid combines a combustion engine with two high-performance
electric motors, taking advantage of the greater efficiency of hybrid
technology over a much larger speed range than with conventional hybrid
vehicles. The specific features and characteristics of BMW's electric
drive, combined with the proven features of BMW's combustion engine,
allows BMW ActiveHybrid to provide a unique driving experience that is
unavailable anywhere else. The benefits and capabilities of the
electric drivetrain can be felt instantly, responding precisely and
immediately to the driver when setting off. Then, continuing the
process of acceleration, the BMW Concept X6 ActiveHybrid offers a
perfect symbiosis of required drivetrain performance and appropriate
touch-based and acoustic feedback to the driver at a level never seen
before in a hybrid vehicle. The result is a driving experience that
provides dynamic development of power and performance so typical of a
BMW engine interacting with the particularly precise and fast-acting
automatic transmission-at all speeds. BMW ActiveHybrid: the next step
in the BMW EfficientDynamics development strategy. Offering
enhancement of both all-round economy and driving dynamics, the BMW
Concept X6 ActiveHybrid fits perfectly into the BMW EfficientDynamics
development strategy. Indeed, implementing this strategy with full
consistency, BMW is able to offer cars in all segments through the
current model range, ranking right at the top against the competition
in terms of both performance and efficiency. BMW ActiveHybrid is a
core part of the BMW EfficientDynamics development strategy.
Introducing this technology, BMW is taking the next step in
consistently reducing both fuel consumption and emissions. BMW
ActiveHybrid is based on a modular principle following the strategy of
"Best of Hybrid" to integrate the optimum components in each
case in various vehicle concepts. And pursuing this strategy, BMW-with
its first full-hybrid vehicle-is now taking the next step towards
lasting and sustainable mobility based on Sheer Driving Pleasure. The
BMW Concept X6 ActiveHybrid is the result of the consistent development
of attractive vehicle concepts and drivetrain technologies. A pioneer
in the Sports Activity Vehicle (SAV) segment, BMW has already
revolutionized the market by innovating in a completely brand-new
segment, where previously there was only the sports utility vehicle
(SUV). And given their supreme agility and driving dynamics, both the
BMW X5 and the BMW X3 have now gained a dominating position in this
segment. Now, the concept of a Sports Activity Coupe shows how the
range of BMW X models so successful the world over might be enlarged by
another exclusive variant, while providing the opportunity to
experience the sporting performance so typical of the brand in a
completely new style. Furthermore, BMW's outstanding competence in the
area of drivetrain development is setting the basis for combining an
innovative driving experience with outstanding efficiency. Once again,
BMW is becoming the trendsetter in a market segment that shows
particularly dynamic growth. A hybrid vehicle with that typical BMW
character requires innovative technology. The objective to combine
that Sheer Driving Pleasure so typical of BMW with a significant
reduction of fuel consumption and emissions in BMW's first full hybrid,
called for the development of innovative technology offering a
synthesis of the combustion engine and the electric motor. To make this
process of development as efficient as possible, the BMW Group has
joined forces with General Motors and DaimlerChrysler to form the Global
Hybrid Cooperation, serving to develop the next generation of hybrid
drive systems. These three equal partners pool their know-how and
resources in the GM, Daimler, Chrysler and BMW Hybrid Development
Center in Troy (Michigan, USA), concentrating in the process on a
flexible system concept allowing each of the companies involved to
integrate the particular concept, design and construction of their cars
in the new technology, focusing on the specific features of each brand.
This is precisely why the technology of the two-mode active
transmission, created through this cooperation, is part of the BMW
ActiveHybrid modular development system. Optimized use of energy and
superior power in every situation. The innovative active transmission
featured by the BMW Concept X6 ActiveHybrid combines two compact,
high-performance electric motors with a transmission using fixed
transmission ratios. These drive systems are connected to one another
by three planetary gearsets allowing a power split covering the drive
forces of the combustion engine and the electric motors in two
transmission modes. Thus, a level of variability that is quite
impossible to achieve on a conventional hybrid drivetrain is ensured
thanks to the combination of the two drive sources, which are able to
provide optimum power and maximum efficiency under all driving
conditions and power requirements from the driver. The system, referred
to as the two-mode active transmission on account of its two operating
modes, also consists of a high-performance battery, power electronics
with an integrated inverter module and the required cables. The
two-mode active transmission is based on an electrical continuously
variable transmission mode (ECVT). The two operating modes-one of which
has been optimized for low-, the other for high-speeds-are supplemented
by fixed transmission ratios. The two power-split ECVT sections allow
the drivetrain to run at continuously variable speeds and ensure full,
highly efficient hybrid functions throughout the complete operating
range of the vehicleperformance typical to a BMW. As a result, the
innovative system in the BMW Concept X6 ActiveHybrid serves to reduce
fuel consumption by up to 20 percent in relation to a comparable BMW
running on a combustion engine alone. Furthermore, with the two-mode
system, the electric motors are very compact in size-facilitating
integration into the overall vehicle and minimizing an increase in
weight, which in the case of the BMW Concept X6 ActiveHybrid, is lower
than conventional hybrid cars offering comparable power. The BMW
Concept X6 ActiveHybrid can be driven on electric power only, on the
combustion engine alone or with a combination of both power units.
Depending on driving conditions, the electric motors may also be used
for both accelerating and regenerative application of the brakes, in
which case the brake forces generated when coasting and when applying
the brakes flow to the high-volt energy storage unit to provide an
increase in electric power. This energy, subsequently available for
further use, need not be generated by the combustion engine and is
therefore available virtually free of charge. Already using this
principle in a similar manner on production cars featuring Brake Energy
Regeneration, BMW is able to ensure efficient energy management and
maintain the battery at a high charge level. On the road, the support
provided by the electric motors in this way, referred to as
"boosting," serves first to give the vehicle incomparable
spontaneity and a direct response; and second, to significantly reduce
fuel consumption. BMW ActiveHybrid comes in where conventional hybrid
drive reaches its limit. Conventional hybrid systems allow efficient
motoring only in relatively small or medium-sized vehicles at
relatively low speeds. This is because most of the power coming from
the combustion engine has to be conveyed most of the time via the
electrical path of the transmission and because of the use of a high
level of electric power. A car with enhanced dynamics, performance and
running speeds would therefore require a larger combustion engine
calling for less efficient, larger and heavier electric motors. In the
power split drive mode, also referred to as the output branched concept,
one of the two electric motors acts as a generator, converting some of
the engine's power into electrical current, subsequently fed to the
battery or the second electric motor. The second electric motor then
converts such power coming from the first electric motor or from the
battery back into mechanical power for the output drive shaft on the
transmission. Two-mode technology varies the balance of electrical and
mechanical energy on the respective paths for optimum efficiency.
Conventional hybrid drive systems do not come with fixed mechanical
transmission ratios, which would serve to optimize fuel consumption.
Instead, to their disadvantage, they use a continuously variable
transmission which actually requires that performance and load feedback
from the car are separated from one another, thus failing to provide a
dynamic driving impression. The two-mode active transmission, by
contrast, overcomes and eliminates the disadvantages of a conventional
hybrid drivetrain. It reduces the share of power flowing through the
electrical branch of the transmission throughout a broad range of
transmission ratios. Through its power split in two transmission modes,
the two-mode active transmission provides the energy of both electric
motors in an ideal form tailored to current driving conditions. BMW
ActiveHybrid: the result of years of research. The principle of the
two-mode active transmission in the BMW Concept X6 ActiveHybrid forms a
significant milestone in BMW's ActiveHybrid strategy, fulfilling the
demands made by a broad range of customers looking for a dynamic,
economical and responsible form of motoring. To reach this goal BMW
pursues a clear-cut "Best of Hybrid" strategy, enabling use
of the optimum components under a modular principle within a wide range
of different vehicle concepts planned for the future. Parallel to the
Global Hybrid Cooperation, the BMW Group has therefore entered into yet
another joint venture with the Mercedes Car Group of Daimler,
developing components for hybrid drive in the luxury performance sedan.
BMW started to develop hybrid drives many years ago, long before the
foundation of the Global Hybrid Cooperation. Indeed, BMW tested the
electric drivetrain as early as in the late 1980s, for example in the
BMW E1. And the BMW Group has been conducting research on hybrid
technology and its various options for more than 15 years, making this
technology and the results already obtained a firm part of the BMW X5
EfficientDynamics development strategy. In the meantime, the BMW Group
has presented several hybrid vehicle concepts, starting with a hybrid
car in 1995 based on the BMW 518i. In particular, the outstanding
potential of this drive technology has been proven in the BMW X5
EfficientDynamics presented in 2003 and the BMW Concept X3
EfficientDynamics shown to the world in 2005. With the introduction of
the BMW Concept X6 ActiveHybrid, BMW is proudly presenting the highest
degree of maturity in hybrid technology seen so far. Indeed, this
technology offers everything it takes to combine extremely efficient
motoring with that Sheer Driving Pleasure so typical of BMW. A clear
sign of the special status of the BMW ActiveHybrid concept is the
presentation of this technology in combination with a brand new type of
vehicle: The BMW Concept X6 ActiveHybrid is the unusually attractive
vision of a truly innovative vehicle virtually predestined for such
cutting-edge drivetrain technology. A thrilling team: BMW ActiveHybrid
and the world's first Sports Activity Coupe. The BMW Concept X6
ActiveHybrid establishes a new benchmark right from the start through
the innovative combination of design and concept features. Four doors
and the smooth, dynamic coupe roofline interact with a high window line
and extra-muscular wheel arches ensuring permanent presence and a
perfect balance of the front and rear axle as a clear reference to
all-wheel drive. At the front, the BMW Concept X6 ActiveHybrid is
dominated by design elements symbolizing the vehicle's dynamic
orientation to the road, while from the side the vehicle's proportions
are particularly elegant and well-balanced. The short front body
overhang emphasizes the dynamic character of the vehicle, while the
long overhang at the rear highlights the stretched and sleek appearance
of the vehicle. Moved far to the back and with the roofline dropping
down visibly and continuously from the B-pillar, the greenhouse,
together with the high window line, ensures flat and low-slung window
graphics. The roofline flows down gently to the contour lip at the
rear, finally merging into a slight upward swing perfecting the Coupe
line and at the same time optimizing the vehicle's streamlining. The
rear look of the BMW Concept X6 ActiveHybrid is split by horizontal
lines, making the vehicle look wider and emphasizing its road
stability. A muscular bumper and the protective cover for the
underfloor are further classic design elements characteristic of a BMW
X vehicle. And last but not least, the proportions so typical of a
coupe are exhibited here in particular style typical of a BMW X model,
among other elements, through the muscular and elegant shoulders. A
typical BMW also in design. The BMW Concept X6 ActiveHybrid is clearly
recognizable as a BMW from every angle. All design features clearly
exhibit classic BMW design, with the focus primarily on those
sculptural lines so characteristic of all BMW X models. The front, side
and rear body sections flow smoothly and directly into one another,
with additional highlighting design elements typical of the brand,
ranging from the BMW kidney grill through the dual round headlights with
their cut contour and the powerful contour line at the side all the way
to the horizontal lines at the rear. Following the usual philosophy of
a BMW X vehicle, the wheel arches show slightly square contours
offering space for 21-inch light-alloy wheels in Y-spoke design created
especially for the BMW Concept X6 ActiveHybrid. This is indeed a
brand-new rendition of such three-dimensional rims with the individual
spokes showing recessed surfaces not only at the top, but also further
down towards the inner sections of the wheel. The exterior mirrors on
the BMW Concept X6 ActiveHybrid are likewise brand-new in their
design-a white, shimmering row of lights standing out between the lower
element, finished in body color and the upper section of the mirror cap
made of aluminum. Supplementing the corona rings in the headlights so
typical of BMW, these additional lights also provide a daytime light
function. The unique character of the BMW Concept X6 ActiveHybrid is
also exhibited in the design of the rear lights, where the L-shape so
typical of a BMW X model is re-interpreted in a particularly dynamic,
sweeping motion. Extending far into the side panels, the rear lights
also serve to emphasize the overall width of the vehicle in its night
design. Front and rear: clear signals for efficient motoring. The
truly authentic and unique features of the BMW Concept X6 ActiveHybrid's
unmistakable design are apparent at first sight. Through its look alone
this concept vehicle arouses the greatest expectations of the driving
experience in such a Sports Activity Coupe. It clearly underlines the
robust character and superior traction of a BMW X model in combination
with dynamic driving qualities never seen before in this segment. As
soon as the electric motors take over in full and provide all the drive
power required, a visual representation of optimized combustion and
emission ratings is proudly displayed at the back of the vehicle.
Since the underfloor protection panel, made of brushed aluminum, both
front and rear is a moving element on the BMW Concept X6 ActiveHybrid,
as soon as the vehicle is running entirely on electric power, the rear
protection panel moves up to cover the two tailpipes on the exhaust
system-as long as they are not required for their normal purpose. The
innovative philosophy of the BMW Concept X6 ActiveHybrid proves that
large and dynamic vehicles can also be driven economically, with a
clear focus on the environment, while simultaneously reaching new
horizons in terms of driving pleasure and aesthetic design. Not only
does the BMW Concept X6 ActiveHybrid offer a particularly high standard
of efficiency, but it also provides enhanced driving dynamics-a concept
that meets the high standards of BMW EfficientDynamics in every
respect. Indeed, the BMW Concept X6 ActiveHybrid ensures progress on all
levels in terms of driving dynamics, in its all-round economy and design.

Dubai, UAE. BMW Group Middle East announced the highly-anticipated BMW
M3 Sedan will arrive in the region in April 2008, while attendees at
the 9th International Middle East Motor Show were given a sneak preview
of the M3 Coupé. "With its superior power, performance and
dynamism, the new BMW M3 ensures truly unique sheer driving pleasure of
the highest calibre," said Mr. Phil Horton, Managing Director, BMW
Group Middle East. "The new BMW M3 is destined to take pole
position with aficionados when it arrives in the region. The new, 309
kW/420 hp V8 power unit offers enormous muscle and performance and the
aesthetic design so typical of the BMW M spells out its supremacy on
the racetrack." The new BMW M3 sets the foundation for continuing
an exceptional career in motorsport. Every enthusiast sharing the
passion for supreme performance can rest assured this model is able to
master even the greatest challenge on and off the race track. The
all-new "heart" of the latest BMW M3 is the eight-cylinder
power unit which, through its high-speed engine concept alone, comes
with all the DNA of the current Formula 1 engine raced by the BMW
Sauber F1 Team. Applying this high-speed concept characteristic of all
BMW M power units, the new V8 develops maximum output of 309 kW/420 hp
from engine capacity of precisely 3,999 cc. Further equally impressive
factors are the engine's peak torque of 400 Newton-metres as well as
maximum engine speed of 8, 400 rpm. Truly unprecedented, the thrust and
pulling force generated through this unique potential conveys the
supreme power of the engine through the variable M differential lock to
the rear wheels. Acceleration to 100 km/h comes in just 4.8 seconds,
and the car continues this exceptional performance with fascinating
consistency all the way to its top speed of 250 km/h, where the engine
electronics set an artificial limit to the ongoing power and
performance of the new BMW M3. - Ends - For questions please contact:
Rana Jones, Corporate Communications Manager Telephone: +971 4 3132615,
Fax: +971 4 3300120 Email: Rana.Jones@bmw.com Internet:
https://newsroom.bmwgroup.com/global/en OR Kelly Smith, MCS/Action Mobile: +971 50 498
3085 Email: Kelly.s@actionprgroup.com Media website: https://newsroom.bmwgroup.com/global/en

Munich/Tokyo. At the 40th Tokyo Motor Show 2007, which will take place
in the Japanese capital from 27th October to 11th November, BMW will be
celebrating a world debut of a very special kind. The BMW M3 Saloon
will be presented to the public for the very first time. With the
launching of this new model the German premium car manufacturer is once
again extending its range of BMW M3 models by the addition of a
four-door version. Moreover, two fascinating Asia premieres await
visitors to the show in Tokyo. Firstly, coupe and convertible versions
of the new BMW 6 Series set new standards in dynamics, motoring
refinement and exclusivity. Secondly, the new BMW 1 Series Coupe is the
embodiment of ultimate driving fun in the compact segment. A further
highlight of the Tokyo Motor Show 2007 is the BMW Concept X6
ActiveHybrid. This concept study of BMW's first all-hybrid vehicle
impressively demonstrates the potential of a combination of the
internal combustion engine and electric drive when implemented in a form
that complies with BMW brand values. With the BMW Concept X6
ActiveHybrid, the prerequisites have been created to achieve for the
first time a decisive advantage in driving dynamics as well as fuel
consumption and emissions through the employment of hybrid technology.
Furthermore, customers in Japan can look forward to many more model,
engine and equipment innovations. Coupe and convertible versions now
also complement the BMW 3 Series in Japan. The new BMW X5, the first
BMW to feature up to seven seats, guarantees a new standard in driving
dynamics, superiority and traction. In contrast, the BMW Z4 Roadster
and BMW Z4 Coupe being presented in Tokyo stand for the promise of
ultimate driving pleasure for two people. For the first time, visitors
to the Tokyo Motor Show will be able to see the BMW Hydrogen 7, which
features a bivalent 191kW/260 bhp twelve-cylinder engine that runs on
petrol and hydrogen, paving the way to a mobility that is independent
of fossil fuels and free from pollutants. The organisers of the 40th
Tokyo Motor Show and the more than 250 international exhibitors are
expecting around 1.5 million visitors. The exhibition space at the
Makuhari Exhibition Centre has now been increased by more than 10
percent to almost 45 000 square metres. The German premium manufacturer
BMW is using Asia's most significant motor show as a platform for
demonstrating its power of innovation, predominantly in the fields of
drive technology, driver assistance systems, comfort functions and
safety. The world premiere of the BMW M3 Saloon in Tokyo follows only
a few weeks after the sales launch of the sporty and elegant BMW M3
Coupe. As a top athlete in the four-door saloon segment and an
individualist amongst high-performance sports cars, the vehicle has
immediately succeeded in capturing a unique position. Thanks to the
racing genes of the newly developed 4.0-litre V8 high-revving power
unit delivering 309kW/420 bhp, the saloon is capable of achieving a
most impressive driving performance. Acceleration from 0-62 mph is
achieved in a mere 4.9 seconds, whilst top speed is electronically
limited to 250 km/h (155 mph). The new BMW 6 Series models will
present themselves on the occasion of their Asian premiere as
particularly attractive innovations. Featuring discreetly modified
optics, the elegant sport coupe and the dynamic luxury convertible both
convey the promise of ultimate driving pleasure. Equipment features such
adaptive headlights and variable light distribution, Active Cruise
Control with Stop & Go function for automatic distance control in
moving traffic and when travelling at walking speed, lane departure
warning system with vibration signal on the steering wheel, Head-up
Display, BMW Night Vision and high-beam assistant document cutting-edge
technological advancement in the field of driver assistance systems and
comfort functions. In addition, the BMW 6 Series now features
crash-active headrests that reduce the danger of cervical spine injury
in the event of a rear end collision. The innovations being presented
at the Tokyo Motor Show 2007 significantly reflect the BMW
EfficientDynamics development strategy in the field of drive
technology. This is evident in a range of current, medium-term and
long-term concepts for reducing fuel consumption and exhaust emissions
- from the current model range and the BMW Concept X6 ActiveHybrid to
the luxury hydrogen-powered saloon BMW Hydrogen 7. With the BMW
Concept X6 ActiveHybrid the German premium manufacturer has combined
the world's first Sports Activity Coupe with a hybrid drive concept
that has never been realised before. The result is the first BMW hybrid
vehicle. This hybrid concept facilitates significantly better driving
dynamics than those achieved by conventional hybrid vehicles and a
reduction in fuel consumption of up to 20 percent compared to a similar
vehicle featuring just a petrol engine. Innovative ActiveHybrid
technology facilitates the utilisation of the efficiency advantages
that electric drive offers not only in city traffic, as was previously
the case, but also when travelling at high speeds. BMW ActiveHybrid is
an inherent part of the BMW EfficientDynamics development strategy,
which today is already leading to BMW production vehicles that combine
driving pleasure with impressive economy. For example, the BMW 135i
Coupe enthuses not only through the promise of unparalleled driving fun,
but also through extremely low fuel consumption in relation to its
performance potential. The top version of the BMW 1 Series Coupe
debuting in Asia features a 3.0-litre straight six engine with Twin
Turbo technology and direct petrol injection (High Precision
Injection). The 225 kW/306 bhp engine catapults the two-seater from
0-62 mph in just 5.3 seconds. Average fuel consumption in an EU test
cycle is 9.6 litres/100 km. For many years now the BMW
EfficientDynamics strategy has led to numerous groundbreaking
innovations. These include fully variable valve control VALVETRONIC as
well as the composite magnesium-aluminium crankcase for the BMW
straight six engine. It has only 57 percent of the weight of a
conventional grey cast block and is around 24 percent lighter than a
comparable aluminium case. For example, six-cylinder engines featuring
VALVETRONIC and a composite magnesium-aluminium crankcase are employed
for the models BMW X5 3.0si, BMW 630i, BMW 330i as well as for the BMW
Z4 Roadster 3.0si and the BMW Z4 Coupe 3.0si being presented at the
Tokyo Motor Show 2007.

Munich. At the Frankfurt International Motor Show 2007 yesterday , the
BMW X5 was voted winner of the competition "autonis" - best
new design 2007 - in the category off-road vehicles. The new version of
the BMW X5, which was launched on the German market in March 2007,
managed to assert itself well ahead of its class competitors. The
result is proof that this unique Sports Activity Vehicle (SAV) by BMW
not only impresses through superior driving characteristics, but is
also perceived by the general public as an exceptionally attractive and
stylish vehicle. In a reader survey, the car magazine "auto motor
und sport" had determined the most appealing new vehicles launched
within the last twelve months. Voting was effected solely according to
visual criteria, whereby readers were able to allocate plus and minus
points for the design of the vehicles they assessed. No vehicle in any
other segment was mentioned as often and judged as positively as the
BMW X5. Those taking part in the survey also gave noticeably high marks
for the design of other new BMW models. The BMW 5 Series won second
place in the luxury class category. The BMW 1 Series and the BMW 3
Series Convertible were also readers' favourites, managing to seize
third place in the classes for compact vehicles and convertibles
respectively. Moreover, the new MINI contributed to a further class
victory for the BMW Group, becoming clear winner of the
"autonis" in the small car category. Successful design is not
evident at first glance. Without a doubt, the design of BMW and MINI
vehicles is striking and always leaves a positive impression. This is
precisely the goal BMW Group designers aspire to achieve with their
work. They design vehicles that not only appeal to people at first
glance, but also achieve a sustainable visual effect. BMW chief
designer Adrian van Hooydonk explains: "We designers wish to make
owning a BMW an experience, and we aspire to establish a relationship
between people and their product that is continually deepened."
Consequently, the design of a BMW is always synonymous with authentic
product substance, and as such it renders this substance perceptible
and discernable to the customer. Initially, it arouses the attention of
the beholder through an aesthetic appearance that reflects the identity
of the premium brand BMW. Moreover, it consistently sparks emotions
that result in a vehicle design that permanently exceeds expectations
and binds the customer to the product and the brand. In this way, the
design becomes a success factor for the entire company. Basis of design
development: The "Collective Intelligence" principle. The
design of an automobile is seen as a crucial purchase criterion that
increases both driving pleasure and resale value. The BMW X5 owes its
excellent position in this field to a fundamental design strategy that
is utilised in the design of all BMW Group vehicles. Part of this
strategy is a specific form of cooperation known within BMW Group
Design as "Collective Intelligence". For example, in addition
to market and market-related criteria, demands implemented by
specialists in the field of aerodynamics, safety, ergonomics or series
production compatibility are increasingly incorporated into design
development. Therefore, there is a necessity in every phase for
different skills of the highest level. For example, when a designer
furnishes a concept, he then teams up with a modeller who transfers the
sketches in a 1 to1 format into a three-dimensional model made of clay,
an industrial building material. Additionally, a design engineer is
involved during the entire development phase up to realisation, a
person who is able to relate to the two experts' proposals and
"defend" the development process in alignment with the
technical requirements of series production in the countless
coordination rounds. These three specialists form the core of a
successful design team within the BMW Group. When selecting colleagues,
the BMW Group attaches the utmost importance not only to exceptional
know-how, but also to an ability to cooperate. The "Collective
Intelligence" principle is based on willingness to share knowledge
in order to be able to fully exploit the collective pool of specialised
information and experience as a collective community. At BMW Group
Design, competition and teamwork belong together. At the same time
colleagues at the BMW Group are permanently exposed to tough internal
competition. Several designers work simultaneously and consistently on
the design of the same model. The combination of rivalry and teamwork
results in a highly creative and fruitful working atmosphere. Each of
the team members knows he or she is ultimately pulling together with
all of the other colleagues. Thus, rivals even consult each other
during a competitive phase. Head of BMW Group Design, Christopher E.
Bangle, aspires to motivate his colleagues through the power of a
mutual vision. "Individual freedom and teamwork do not contradict
each other", he says. "Our employees do not work for their
own benefit, but for the benefit of the customer, the vehicle and the
brand." Thanks to the decidedly collaborative working method at
BMW Group Design, the individual skills of each colleague from
different specialised fields generate enormous creative potential. In
this way a whole is created that is much more effective than the sum of
its individual parts. The success of this principle is evident.
Numerous awards document impressively BMW's outstanding core competence
in the development of premium vehicles that fulfil the highest
standards in innovation, dynamics and attractiveness. BMW vehicles
consistently receive awards for exceptional design, whether from
specialist juries or as a result of public surveys. In addition to the
internationally recognised red dot award 2007 for outstanding product
design, the BMW Group was also presented with the prize for the
"Design Team of the Year".

Munich/Madrid. During the summer season there are numerous promotional-
events, especially along the Spanish coast, but probably not as
original as the one from MINI. This year holiday-makers will have the
opportunity to see the first cruising MINI along Spanish beaches.
Therefore all holiday-makers are requested to prepare their cameras and
to get ready, because their beach session will be more spectacular than
it used to be before. A team of hostesses on the spot will prepare many
surprises for children while the MINI is navigating along the
Mediterranean coast. Please see the attached calendar for dates and
location of the MINI at your near-est beach. For further questions
please contact: Corporate Communications Giuseppe Faranna, BMW Group,
PR Programme MINI und BMW Telefon: +49 (0)89 382- 51735, Fax: +49 (0)89
382- 28017 Holger Lapp, BMW Group, Leiter Public Relations Telefon:
+49 (0)89 382- 17700, Fax: +49 (0)89 382- 28017 Media Website:
https://newsroom.bmwgroup.com/global/en e-mail: presse@bmw.de Month Day Location July
16 Valencia July 17 Valencia July 19 Cadiz July 20 Cadiz July 21 Cadiz
July 22 Cadiz July 23 Cadiz July 24 Cadiz July 26 Malaga July 27 Malaga
July 28 Malaga July 29 Malaga July 30 Malaga July 31 Malaga August 1
Almeria August 3 Almeria August 4 Almeria August 5 Murcia August 6
Murcia August 7 Murcia August 8 Murcia August 10 Alicante August 11
Alicante August 12 Alicante August 13 Alicante August 14 Alicante August
15 Alicante August 17 Valencia August 18 Valencia August 19 Valencia
August 20 Valencia August 21 Valencia August 22 Valencia August 24
Castellon August 25 Castellon August 26 Tarragona August 27 Taragonna
August 28 Barcelona August 29 Barcelona August 31 Barcelona

Annual capacity to be increased to over 200,000 vehicles+++ Currency
risks will be reduced by this step+++ Munich. The BMW Group sees
further growth potential in the USA and will therefore expand its
activities in its largest single market. "We will expand the
production capacity of our US plant in Spartanburg in the medium term
from the current 140,000 to well over 200,000 vehicles per annum",
stated Norbert Reithofer, the Chairman of the Board of Management of
BMW AG at the Annual General Meeting held on Tuesday in Munich.
"This is one element of our future strategy. Taking this step will
help to lower our US dollar currency risk", he added. The adverse
impact for the BMW Group from the weak US dollar and Japanese yen in
the last financial year alone totalled euro 666 million. The group
currently manufactures the Z4 and X5 in the USA. The X6, as well as a
possible successor to the X3, are to be built there in the future.
Earnings and sales volume outlook for 2007 reaffirmed The BMW Group
remains on course in terms of the targets it has set for the current
financial year: "Adjusted for the gain on the Rolls-Royce
exchangeable bond, we wish to improve on the record pre-tax profit
result achieved in 2006", Reithofer reaffirmed. All three brands
are also forecast to achieve new sales volume records. The BMW Group
aims to increase sales volume for 2007 in the high single-digit
percentage range to over 1.4 million vehicles. The aim remains to
achieve an annual sales volume of approximately 1.6 million vehicles by
2010. Performance in the first quarter 2007 was influenced by adverse
currency factors, high raw material prices and high start-up costs for
new models. The change in reported earnings was also affected by a
significant "base effect" of euro 375 million, namely the
one-off non-cash gain arising on the partial settlement of the
exchangeable bond on shares in the British aero engine manufacturer,
Rolls-Royce plc. that was recognised in the first quarter 2006. Group
revenues increased by 2.9% to euro 11,951 million (first quarter 2006:
euro 11,618 million). The pre-tax profit fell by 34.3% to euro 852
million (first quarter 2006: euro 1,296 million). Excluding exceptional
items, group earnings fell by only 11.7%. The first-quarter profit
after tax, at euro 587 million, was 38.1% lower than the previous
year's figure of euro 948 million. Despite model changes during the
first three months of the year, the number of BMW, MINI and Rolls-Royce
brand cars sold edged up by 0.1% to 333,276 units (first quarter 2006:
332,923 unit). The sales volume is expected to rise noticeably in the
coming months thanks to new models. BMW Group achieved record earnings
in 2006 Despite the difficult conditions facing the worldwide
automobile industry, the BMW Group can look back on a successful
financial year 2006, achieving new high levels for sales volume,
revenues and earnings. The number of vehicles sold increased by 3.5% to
1,373,970 units (2005: 1,327,992 units). All three brands headed the
market in their own segments. Thanks to sales volume growth, a more
favourable model sales mix and efficiency improvements, the BMW Group
was again able to a large extent to offset the impact of adverse
exchange rates and high raw material prices amounting to more than euro
1 billion. The profit before tax rose by 25.5% to euro 4,124 million
(2005: euro 3,287 million). This includes the one-time gain on the
exchangeable bond referred to above. At an operating level (i.e.
excluding the exceptional gain), the pre-tax profit improved by 3.0%.
The net profit climbed by 28.4% to reach a new all-time high level of
euro 2,874 million (2005: euro 2,239 million). Earnings per share rose
to euro 4.38 (2005: euro 3.33) per share of common stock and to euro
4.40 (2005: euro 3.35) per share of preferred stock. Group revenues
improved by 5.0% to euro 48,999 million (2005: euro 46,656 million) on
the back of a strong sales volume performance and continued strong
growth in financial services business. Car sales volumes above
previous year's level in virtually all markets The USA continued to be
the market with the largest sales volume for the BMW Group, with a
total of 313,921 cars sold in 2006, up by 2.1% on a year-on-year basis.
A total of 816,829 cars was sold in Europe, 1.7% more than in the
previous year. Germany remained by far the most important European
market. However, due partly to the restricted availability of the MINI,
the sales volume on this market was down by 2.8% to 287,715 vehicles.
The BMW Group recorded its largest growth rates in Asia. The sales
volume there rose by 13.0% to 142,084 units. Japan is the largest
single market for the BMW Group in this region, with the number of cars
handed over to customers up by 5.6% to 62,115 units. Sharp increase in
dividend proposed In the light of the high level of profitability and
the positive outlook, the Board of Management and the Supervisory Board
are proposing a significant dividend increase at the Annual General
Meeting. BMW AG's unappropriated profit available for distribution,
totalling euro 458 million, will be used to pay a dividend of euro 0.70
for each share of common stock (2005: euro 0.64) - an increase of 9.4%
over the previous year - and euro 0.72 for each share of preferred
stock (2005: euro 0.66) - an increase of 9.1% over the previous year.
Including the share buy-back, BMW AG's shareholders will therefore
participate in the success of the BMW Group by receiving an aggregate
amount in excess of euro 700 million. New authorisation for share
buy-back proposed The Board of Management and the Supervisory Board of
BMW AG are also proposing a resolution at the Annual General Meeting to
authorise the buy-back of up to 10% of the Company's share capital. The
authorisation will again be valid for a period of 18 months. The
buy-back authorisation passed in the previous year is valid until 15
November 2007. It has not yet been decided whether or to what extent
that authorisation will be applied to buy back further shares. BMW
Welt set to open in mid-October The BMW Group will open its new
delivery centre, BMW Welt, on 17 October. The public will have the
opportunity to visit this architecturally unique building for the first
time on open days on 20 and 21 October. * * * Norbert Reithofer's
speech at the Annual General Meeting can be downloaded from the
BMW Group website at www. bmwgroup.com/ir. For questions please
contact: Press and Public Relations Mathias Schmidt, Finance
Communications Telephone: (+ 49 89) 382-24118, Fax: (+ 49 89) 382-24418
Marc Hassinger, Business and Finance Communications Telephone: (+49 89)
382-23362, Fax: (+49 89) 382-24418 Internet: https://newsroom.bmwgroup.com/global/en
e-mail: presse@bmwgroup.com

Los Angeles - November 29, 2006... BMW today unveiled two world premiere
vehicles during its press conference on the occasion of the Los Angeles
International Auto Show. The first premiere was the new BMW X5. The
new BMW X5 grows in size and luxury yet further improves upon the
driving dynamics that made the first iteration of the X5 such a
success. The new X5 will be available with an expanded array of
available options - one of which is a third row, seven passenger
seating option. The new X5 is now on sale in the USA. The second
premiere was the new BMW Hydrogen 7, the world's first hydrogen-drive
luxury performance automobile. The Hydrogen 7 - which has fulfilled all
of the criteria of BMW's rigorous product development process - will be
built in a limited series and will be driven by selected users in the
US and other countries in 2007. The Hydrogen 7 is based on BMW's
familiar 7 Series model and is equipped with an internal combustion
engine capable of running either on hydrogen or on gasoline. The new
BMW Hydrogen 7 With the BMW Hydrogen 7, the BMW Group is laying down a
marker for sustainable mobility. This car will play a pioneering role
in driving forward hydrogen technologies. BMW has gained an excellent
reputation for significantly reducing fuel consumption and CO2
emissions by using ultra efficient, yet very dynamic gasoline engines.
Together with clean, performance diesel engines and the technologically
advanced hybrid systems currently under development within the BMW
EfficientDynamics project, the BMW Group has a clear strategy for
sustainable mobility - with hydrogen as the ultimate goal. Hydrogen
technology dramatically reduces emissions generated by personal
transport and, in particular, minimizes the emission of CO2. Running in
the hydrogen mode, the BMW Hydrogen 7 essentially emits nothing
but water vapor. With all the comforts and amenities of a
non-hydrogen BMW 7 Series, the BMW Hydrogen 7 is powered by a
260 bhp twelve-cylinder engine that accelerates from 0-62.1 mph in
9.5 seconds. Top speed is limited electronically to 143 mph. The BMW
Hydrogen 7 also features a dual-mode power unit - controlled at the
touch of a button - that can switch quickly and conveniently from
hydrogen to conventional premium gasoline. The car's dual-mode drive
provides a hydrogen mode cruising range of more than 125 miles, with
another 300 miles in the gasoline mode. With this overall cruising
range of more than 400 miles, the driver of a BMW Hydrogen 7 is
able to use the vehicle without problem even when the nearest hydrogen
filling station is far away. This technology is a viable solution until
the hydrogen infrastructure is fully developed. The BMW
Hydrogen 7 emphatically proves that changing over to an alternative
form of energy doesn't mean missing out on superior driving dynamics and
comfort. The departure from fossil fuel does not in any way mean giving
up the dynamics and performance typical of a BMW. The mobility of
tomorrow and driving pleasure of today are compatible, with the drive
concept of BMW Hydrogen 7 being directly transferable to future
models. Driving a car of this caliber will be just as thrilling in the
future as it is today, but at the same time cleaner than ever before.
The new BMW X5 When it arrived nearly seven years ago, BMW's X5 could
have simply added another respected premium nameplate to the ranks of
sport-utility vehicles. Instead, it redefined the class. BMW's
description of that original X5 as a "Sports Activity
Vehicle" represented a new approach to the concept of a
traditional SUV - one that linked handling, performance and agility to
the conventional attributes of practicality, versatility and off-road
ability. The result was some 618,000 X5s were produced in BMW's
Spartanburg, South Carolina factory. For 2007, BMW expands and refines
that definition with an all-new X5, one that includes an even higher
level of achievement in each of those original concepts. In the area
of versatility, the new X5 is now available with a third row seating
option which will fold flat - along with the second row to provide a
roomier cargo area and greater flexibility of usage than its
predecessor. The luxury of the X5 has been enhanced with high quality
interior materials and design. An extended color, trim and option list
allows a customer to tailor the X5 to exactly their specifications.
Finally, in spite of the larger dimensions, increased versatility and
luxury, the performance that made the original X5 such a strong product
has been thoroughly enhanced in this new model. As in previous years,
the X5 offers a choice of 6-cylinder or V-8 performance: the X5 3.0si
and the 4.8i, both of which offer better performance and excellent
efficiency. The flagship 4.8i boasts BMW's all-aluminum Valvetronic
V-8, boosted to 4.8 liters and 350 horsepower. The 3.0si features
BMW's new 260-horsepower aluminum/magnesium inline-6. Standard
equipment on both models is a new 6-speed STEPTRONIC automatic. BMW's
outstanding xDrive all-wheel-drive system continues, enhanced via a
closer link between the xDrive electronics and the X5's Dynamic
Stability Control to provide even quicker, more accurate response.
New Products for 2007 BMW also presented a number of new for 2007
products today. The 3 Series Coupe continues to raise the level of
luxury and performance from which all sport coupes are judged. In true
BMW tradition, it also establishes new standards of performance and
driving dynamics with the introduction of an exceptional engine: the
335i Coupe features a new inline six-cylinder engine with
twin-turbochargers, high precision fuel injection, and an all-aluminum
crankcase with an output of 300 horsepower. The 335i Coupe will be
joined in the U.S. by the 230 horsepower 328i Coupe. The 328i Coupe
will also will be offered with xDrive all-wheel drive for the first
time. The 3 Series sedans also benefit from the engines developed for
the coupes. For 2007, the 3 Series sedan will be offered both as a
328i and as a twin-turbo 335i. Building on its reputation as an agile,
fun to drive, attainable BMW Sports Activity Vehicle, the X3 has
received a significant freshening for the 2007 model year. It begins,
of course, with a performance upgrade. The BMW X3 3.0si - as it is now
called - is powered by the award-winning aluminum/magnesium 3.0-liter
inline six-cylinder engine, featuring VALVETRONIC technology. In the
X3 3.0si, this engine produces 260 hp at 6,600 rpm and 225 lb-ft of
torque at 2,500 rpm. This represents an increase of 35 horsepower and
11 lb-ft of torque over the model it replaces. True to its BMW
heritage, the X3 3.0si is offered with a six-speed manual as standard
equipment. A new six-speed STEPTRONIC automatic transmission is a no
cost option in place of the previous 5-speed. It also includes revamped
exterior styling, an increase in the level of interior refinement as
well as new luxury and performance oriented options. The BMW 7
Series is the introductory "canvas" for BMW Individual in the
USA. The BMW Individual offering will provide 7 Series customers with
a selection of distinctive paints and interior treatments allowing them
to individualize their vehicles to reflect their own tastes and
personality. BMW Individual was established in 1991 as a division of
BMW M GmbH with the goal of leading the trend towards more
individuality by concentrating on customers who were looking for
made-to-measure solutions in terms of distinction, design and function.
The available BMW Individual exterior paints are developed using special
Xirallic paints and a 5-coat process that picks up fine pigments in the
coating to create constantly changing nuances in the finish, giving
greater color intensity and dramatic two-tonal effects. The interior
is fitted with the highest quality Merino full-leather upholstery,
Alcantara headliner and unique interior trim - including Piano varnish
wood trim. Illuminated BMW Individual doorsills, distinctive 20"
BMW Individual wheels and the convenient storage net in the front
passenger foot well provide the additional premium touches to
complement the BMW Individual 7 Series.

Munich. BMW is using spectacular internet adventures to get the new BMW
X5 off the ground. The campaign is the first step in the marketing
activities in support of the market launch. "Extreme
Sightseeing" is the name of the eight adventure tours online,
which not only test the driving dynamics and functionality of the
Sports Activity Vehicle (SAV). Video cameras accompany a protagonist on
his trips through Europe and the USA. On his journey in the X5, by
bicycle or on foot, he faces a number of challenges - cycling on the
roof of the Olympic Stadium in Munich, a dizzying walk across the
pillars of the Golden Gate Bridge in San Francisco, a frantic trip
through the caverns of the London Underground or racing the BMW X5
against a powerboat on the idyllic Amalfi coast in Italy. On the
Mediterranean near Valencia, the X5 adventurer tested what kind of
experience the BMW brand could offer on board the America's Cup racing
yacht owned by BMW ORACLE Racing. These sketches of ideas intrigued the
German entertainer Klaus-Jürgen "KJ" Deuser. He became
involved in the adventures - and the risk of maybe failing. His
experiences during the preparations for the "Extreme
Sightseeing" trips can already be viewed online. In the BMW X5,
Deuser set off to search for fascinating stories and new horizons. With
this approach, he discovers some surprising aspects of familiar sights
and experiences and conveys the first impressions of the most important
characteristics of the new SAV. The videos will come online to coincide
with the world premiere of the BMW X5 at the Los Angeles Motor Show at
the beginning of December 2006. Brief introductions show the new BMW X5
in action and introduce the next part of "Extreme
Sightseeing". New episodes will appear online at regular intervals
until April 2007. For BMW brand boss Torsten
Müller-Ötvös, the internet campaign will allow the brand
and the X5 product to be experienced more easily: "The innovative
Extreme Sightseeing Tour offers exciting entertainment in a new style
of premium reality TV. It provides unique, exclusive insights into the
world of the new BMW X5." With this strategy, BMW is reacting, in
the words of Müller-Ötvös, to the change in media
behaviour, where the internet is becoming increasingly important.
People are looking not only for a pure depiction of the product, but
also for the creation of innovative platforms which process information
dynamically and allow messages to be accessed actively. "Today,
consumers are deciding quite deliberately what information they wish to
absorb. With 'Extreme Sightseeing', we want to make a further
contribution towards establishing BMW as an attitude to life and a
world of experience", said Müller-Ötvös. The
internet, he continued, was now way ahead of other media when customers
want to find out about automobiles. "The X5 online campaign is a
perfect example of how a brand can use the wide range of opportunities
offered by the virtual world to appeal emotionally to customers and
others who are interested", continued the BMW brand director:
"The emotional link with our customers is becoming more and more
important. A brand - and this applies particularly for BMW - must be
able to offer exciting experiences." BMW has been successfully
using the interactive possibilities of the internet for some years to
acquire customers and increase customer loyalty. For the market launch
of the BMW 1 Series, the new communication platforms outshone the
classic channels in advertising by 60 percent. Vodcasts and postcasts
with stories about BMW are moving dynamically: the stories were
downloaded more than 1.5 million times within just a few months
(www.bmw.com/vodcast und www.bmw.com/podcast). At
www.bmworacleracing.com/blog, sailing enthusiasts can explore the
sailing world of BMW ORACLE Racing, including the 2007 America's Cup,
and follow the team's activities. Around 30,000 visitors make use of
this opportunity each month. BMW started a revolution in the internet
with the short film series "The Hire". The eight films made
by famous Hollywood directors, starring Clive Owen, and featuring
Madonna, James Brown, Mickey Rourke and other blockbuster stars could
only be viewed online - and attracted more than 100 million viewers
between 2001 and 2005. The action-packed films with a BMW automobile as
their focal point gave the marketing trend of "branded
entertainment" a totally new face. With the current internet
campaign, "Extreme Sightseeing", BMW is supporting the market
launch of the second version of the BMW X5, the successful founder of
the Sports Activity Vehicle segment. The BMW X5, first presented in
1999, has sold around 580,000 vehicles, and has now become a successful
model that is popular throughout the world. With its strategy of
offering a spacious, luxuriously equipped yet robust premium vehicle
which, thanks to its four-wheel drive and increased ground clearances,
provides superb driving performance both on and off-road, BMW has
triggered a completely new trend in the global automobile market. The
advantages which made the world's first Sports Activity Vehicle so very
attractive are even more apparent in the new BMW X5. It embodies a
successful concept which has been consistently developed so that it now
offers a wide range of additional qualities that meet the sophisticated
demands of this still young segment.

Behind-the Scenes Tour of BMW in Munich and Breath-taking drive on
Autobahn included in Fantasy Package Woodcliff Lake, NJ - October 3,
2006... Christmas is coming early this year, as BMW and Neiman Marcus
partner to create the ultimate driving fantasy. BMW is offering,
exclusively through the legendary Neiman Marcus Christmas Book, the
2007 Limited Edition Individual M6 Convertible. The luxury convertible
comes with a custom Ruby Black exterior finish accented with an
interior with Piano Black trim elements, power sports seats wrapped in
our custom Gold Brown shade of supple BMW Individual Merino leather,
and M-radial spoke alloy wheel. The car also comes fully equipped with
an incredible 11-speaker Surround Sound stereo and six-disc CD changer.
Only 50 of these custom-made automobiles, including the
once-in-a-lifetime driving experience, will be available for purchase
in this year's Christmas Book for $139,000. As if the car itself
wasn't enough, BMW is offering these fortunate fifty Neiman Marcus
customers the pinnacle of the "ultimate driving experience."
Each gift opportunity features an exclusive European adventure in which
the purchaser takes delivery of their new M6 Convertible directly from
the factory and drives on to tour the Bavarian countryside. And for
the serious BMW-enthusiast, each customer will have the opportunity to
meet with the automaker's famous car designers, and be given a private
tour of the BMW factory in Munich. Also included in the package are
two round-trip business class tickets on Lufthansa® to Munich,
Germany, gourmet meals, and luxurious accommodations for four nights.
Upon completion of the trip, their new vehicle will be shipped back to
the States for immediate delivery. The trip is scheduled for Spring
2007. Bold and uncompromising, the BMW Individual M6 Convertible stands
alone. The unmistakable roar of its 5.0-liter, V-10 engine delivering
500 horsepower at your command and the precision handling, M Variable
Differential Lock, and Electronic Damping Control make every trip
extraordinary. Its on-board computer, GPS navigation, and Voice
Command System merge driver and auto into one intelligent entity. At
the heart of this incredible machine is a Formula 1 inspired, V-10
engine with 10 individual throttle butterflies capable of revving up to
8,250 rpm thanks to its sophisticated design and knock control systems.
Coupled to a seven-speed Sequential Manual Transmission with
Drivelogic®, it can launch you from 0 to 60 mph in just 4.5
exhilarating seconds. A photo and description of the Limited Edition
M6 Convertible appears on page 97 of the 2006 Neiman Marcus Christmas
Book. The opportunity to learn more and order this magnificent machine
and experience begins at 12 noon EDT on Wednesday, October 18th when
you call 1-866-303-2696. Interested buyers are encouraged to program
their speed dial now. After all, who wouldn't want to be first in line
for this year's hottest Christmas gift?

Munich/Frankfurt am Main. The BMW Group received one gold and five
silver awards at the 7th AutoVision International Automobile Film and
Multimedia Festival. Filmservice International from Munich and Vienna
presented the coveted "OttoCar" awards on 15 September 2005,
the opening day of the IAA International Motor Show in Frankfurt am
Main. From 260 projects submitted, the international jury selected 52
entries, and awarded prizes in the five main groups of advertising
spots (TV and cinema), TV programmes, websites/multimedia, information
films and product presentation films. The world's largest automobile
film and multimedia festival is a showcase for the best international
films and interactive applications. "Every silver and gold award
winner can be certain that he has achieved something
extraordinary", said jury member Andreas Wegler, Client Service
Director of the Publicis Communications Agency in Munich. The following
BMW Group projects convinced the jury: OttoCar Gold in the category
Product Presentation Films/ Motorcycles: BMW Motorrad "BMW R 1200
RT" Experience shows - and so the loving couple in the best years
of their lives drive a BMW R 1200 RT for touring. On their trip through
Norway, they drive through a breath-taking landscape full of natural
theatrical effects. In the midst of craggy fjords, wide vistas and
winding roads across mountain passes, the harmonious pair enjoy one
thing above all: the ultimate driving experience. Agency: lucie_p GmbH
Munich for BMW AG, BMW Motorrad OttoCar Silver in the category
Websites/ Multimedia/ Corporate Websites: "Relaunch of the
international BMW Website" www.bmw.com The ultimate driving machine
- the relaunch of the international BMW website offers visitors an
adventure centre online. With a Corporate Identity that has been
revised down to the last detail, high-quality 3D animations combined
with films, sound, interactive interfaces and opportunities for
downloading, the range of facilities online provides an exciting
backdrop for the BMW brand products and services. Facts and information
are presented in the highest quality and in a fascinating way. The BMW
brand home page has established itself as a benchmark in the area of
automobile websites. Agency: Interone Worldwide Hamburg for BMW AG
OttoCar Silver in the category Websites/Multimedia/Brand Websites:
"BMW WilliamsF1 Team Website" www.bmw.williamsf1.com On this
BMW web site, fans and specialist visitors can navigate at close
quarters through the 2005 Formula 1 season: Reliable information about
racing engineering and the events of the season is presented using
high-end multimedia content and interactive interfaces, and the site is
continuously updated throughout the year. Separate sections describe
every Grand Prix separately, so that fans can closely experience the
work of the BMW WilliamsF1 Team. There are more interactive events in
the "pitstop", where users can navigate via hotspots.
Agency: Phase 4 Communications GmbH Munich for BMW AG OttoCar Silver in
the category Websites/Multimedia/Brand Websites: "MINI Relaunch
/Showroom" www.mini.com/showroom At the international web site
which has been designed according to the strict requirements of the
brand Corporate Identity, the latest techniques for online
communication encourage visitors to find out about the MINI product in
an entertaining way. With high-quality photos, films and flash
animations, 3D simulations, dynamic sound and expanded interactivity,
the user-friendly navigation guides visitors through the complete
presentation of all the MINI models. An extensive model comparison
makes a difficult choice easier. Fans can put together their ideal
model using the configurator. Agency: Interone Worldwide Hamburg for the
BMW AG OttoCar Silver in the category Streaming/ Web Only Films:
"The new BMW 3 Series - the sports saloon experience "
www.bmw.com/3erlimousine The internet special developed for the new BMW
3 Series sports saloon invites visitors to take a very unusual test
drive. Film sequences with seamlessly integrated 3D animations,
sequences using intensely detailed bullet-time technology, all
accompanied by energetic sound, turn the dynamism and agility, superb
format and convincing safety features of the new BMW 3 Series into a
real experience. In addition to providing clear information about the
unique features of the product, the motto is, above all: "Feel the
drive". Agency: Interone Worldwide Hamburg for BMW AG OttoCar
Silver in the category Special Internet Advertising: The internet game
"Cool Flame - The Game" www.be-the-first-one.com In the
online ad game for the launch of the BMW 1 Series in 2004, star reporter
Harley Flame searches for film producer Seymour Deville, who has
suddenly disappeared, through the virtual Montano Beach. The five
episodes are accompanied musically by singer Gina Lopez. The game
integrates voiceover dialogues, adventure passages, jump and run
sequences and racing elements. Downloads of useful gadgets and graphics
as backgrounds or screensavers round off the contents available.
Agency: Interone Worldwide Hamburg for BMW AG If you have any
questions, please contact: Corporate Communications Jörg
Schweizer, Public Relations, Film. Placement. Entertainment. Telephone:
+49 89 382 23250, fax: +49 89 382 20697 Michael Kirsch, General Manager
Public Relations Telephone: +49 89 382 25111, fax: +49 89 382 26972
Internet: https://newsroom.bmwgroup.com/global/en e-mail: presse@bmw.de

Contents 1. World Debut of the BMW Z4 Coupé Concept Car. (Short
Story) 2. World Debut at the 2005 Frankfurt Motor Show: The BMW Z4
Coupé Concept Car. (Long Story) A world debut full of emotion -
precisely this is what BMW is presenting at the Frankfurt Motor Show:
The BMW Z4 Coupé Concept Car, more than any other exhibit,
clearly represents and embodies the motto of the world's largest car
show: the Thrill of Motoring. Presenting this Concept Car, BMW is
establishing new trends in terms of design, concepts, and technology.
And with its performance truly outstanding in every respect, the Z4
Coupé Concept Car clearly bears out all the classic values of
the BMW brand. Considering the consistently growing market for
high-profile premium sports cars, finally, the decision to build such
an emotional two-seater Sports Coupé as a regular production
model is almost obvious.

BMW Motorsport Director and former grand prix Champion Gerhard Berger
celebrated two victories during a short visit to Dubai last week - BMW's
first Formula 1 win since returning to the sport last year and the
Dubai-based Victory Team's BMW-powered triumph in the UAE Offshore
Powerboat Championship. Berger, who flew in to Dubai from Italy on
April 18th after witnessing the victory of the BMW WilliamsF1 Team in
the Imola Grand Prix, made a quick visit to the Dubai International
Marine Club (DIMC) to experience for himself the thrill of another
BMW-powered racing machine - the Victory Team Class II powerboats.
Hosted by Victory Team General Manager Gianfranco Venturelli, Berger met
with Victory Team star Saeed Al Tayer and dressed in racing overalls to
join him in the BMW-powered Class Two Victory Team powerboat - the same
boat that won the recent UAE Class Two Offshore Powerboat Championship.
Berger, who has ten Formula One Grand Prix titles to his credit, was in
charge of steering the powerboat, and he was quick to praise both his
throttle-man and the boat, which is powered by two BMW V8 engines
identical to the ones used in the BMW X5 and 740iL models. Thoroughly
enjoying the ride, Berger said: "The seas were very rough and we
had a few big jumps but it was a great experience. It's very important
to me that I have belief in my partner when I do something like this
and in Saeed I had a serious and skillful pilot." Al Tayer, who
was equally impressed with Berger's skills, said: "Gerhard was
very good out there in what were tough conditions. He would be a great
driver for the Victory Team but I don't know if we could afford someone
like him," joked the Dubai star. Gerhard Berger is currently
playing a key role on developing the Williams BMW Team and is confident
that with the engine in this year's car and Ralf Schumacher's
performance so far they would be in a winning position several times
this season. - Ends -