Munich/Las Vegas. The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025.
“High tech meets highly intuitive operation – a quarter of a century of pioneering work and technological leadership in operating concepts has been channelled into the new BMW Panoramic iDrive,” says Frank Weber, member of the Board of Management of BMW AG, responsible for Development.
“The foundations are provided by the new BMW Operating System X. With this advance, we are giving one of the world’s best and most comprehensive infotainment systems even greater capability and once again setting the industry benchmark in multimodal interaction. Starting with the first series-produced Neue Klasse model at the end of this year, the new BMW Panoramic iDrive will form an integral part of all future BMW models.” 

Four elements, one goal: consistent driver focus in characteristic BMW style.
The new BMW iDrive merges four central elements into a unique display and operating concept.

• BMW Panoramic Vision – a Head-Up Display concept newly developed by BMW for projecting content – reflects visible information from A-pillar to A-pillar onto a black printed surface in the lower section of the windscreen. This information is visible to all occupants.
  The most important driving information is projected directly into the driver's line of sight on the left-hand side of the BMW Panoramic Vision (in left-hand-drive cars), above the steering wheel. The driver can personalise the content in the central and right-hand areas of the BMW Panoramic Vision via the central display. The integration of the BMW Panoramic Vision creates a 3D effect for the driver and passengers.
• The new and optional BMW 3D Head-Up Display above the BMW Panoramic Vision now shows integrated navigation and automated driving information directly in the driver’s field of vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up Display is presented in a neatly coordinated way.
  The level of innovation achieved by the two Head-Up display technologies is underlined by several patent applications from the BMW Group resulting from the development of these projection technologies.
• On the central display with matrix backlight technology, the familiar, updated menu structure with QuickSelect ensures optimal operation of the functions and content by touch. Operation is very easy and convenient, as the free-cut-design display is located close to the steering wheel in an ergonomically ideal position. Selected content (widgets) can be carried over to the BMW Panoramic Vision with a swipe on the central display. As many as six widgets are possible and they can be arranged as desired in the BMW Panoramic Vision.
• The new multifunction steering wheel uses BMW’s shy-tech approach, whereby the relevant buttons are illuminated to highlight available functions. The steering wheel serves as the primary physical control, and its buttons provide active haptic feedback. The buttons have a well-judged, relief-like surface, which makes them extremely easy to locate and means the driver can press them without needing to divert their gaze away from the road.
  The arrangement of the buttons follows the familiar principle of driver assistance functions being positioned on the left-hand side of the steering wheel and content-controlling functions on the right-hand side.
  
  

The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, use-friendly and ergonomically optimised operation. The BMW Panoramic iDrive always gives the driver the right information in the right place and at the right time. The system continues the approach of using an optimal combination of analogue and digital controls through the use of switches, buttons, touch and voice control. There are haptic switches for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selectors and window de-icers. Other functions are optimised for operation using touch/voice control or via the multifunction steering wheel, such as telephone functions, media control systems, navigation, assisted driving, personalisation of displays, selection of MyModes and much more besides.

Alongside data-driven learnings on the use of BMW Operating Systems across the global fleet of now more than 22 million connected BMW vehicles, the development phase of the new BMW Panoramic iDrive also included numerous studies conducted in the BMW Group’s usability labs, in which around 3,000 customers were involved. Every decision on the various aspects of the operating logic is therefore based on data and made in a structured manner. Here, the user experience’s extended scope for personalisation has also been aligned with customer preferences and requirements.

BMW Operating System X: intelligent, versatile, fit for the future.
The new BMW Operating System X represents an update of the latest operating system, as used in many BMW models, and is a wholly in-house development from BMW. Like BMW Operating System 9, it is based on an Android Open Source Project (AOSP) software stack. It offers even greater update and upgrade capability than the predecessor system, making it both fit for the future and backwards compatible. It is ready to accommodate additional functions and will keep vehicles equipped with the new BMW Panoramic iDrive at the cutting edge of technology over a long period of time.
“The overall concept of the new BMW Panoramic iDrive with Operating System X has been enabled by a large technological leap forward,” says Stephan Durach Senior Vice President Connected Company BMW Group. “It offers intuitive operation, emotionally engaging experiences and specific personalisation. The new BMW iDrive with Operating System X demonstrates the potential of a software-defined vehicle.”

The expanded intelligence of BMW Operating System X makes it possible to combine the BMW Panoramic Vision, optional BMW 3D Head-Up Display, central display and multifunction steering wheel with one another in such a way that physical and digital experiences merge. For example, an incoming call initially brings up a graphic on the BMW Panoramic Vision. At the same time, a symbol on the relevant steering wheel button that was not previously visible is illuminated in green, indicating the option of taking the call by pressing the button or rejecting it with a swipe on the right-hand side of the steering wheel.

When a navigation destination is entered by touch control or voice command, route guidance alerts are shown on the BMW 3D Head-Up Display and further information on roads and junctions on the BMW Panoramic Vision. A whole map overview can be shown on the central display at any time for broader-scale orientation.

The personalisation of content reaches a new level with BMW Operating System X. The displays in the Panoramic Vision can be adapted to personal preferences. In addition, drivers now also have the option of choosing their own settings for driving attributes such as response and steering characteristics in the My Mode “Personal”. Moreover, pictures chosen by the user can be uploaded as backgrounds for the Central Display and the colourway of the Ambient Lighting and user interface design adjusted to their particular preferences, creating an even more personalised driving experience.

The BMW Intelligent Personal Assistant responds in the accustomed way to the prompt “Hey BMW” or can be called up by pressing the respective button on the multifunction steering wheel. The capabilities of the BMW Intelligent Personal Assistant are being constantly enhanced and will be taken to a whole new level for the Neue Klasse through the integration of Large Language Models (LLM). The use of this technology is focused initially on navigation, allowing the customer to give more extensive spoken commands using natural language: for example: “Take me to a charging station which is close to a food store.” At technology partner Amazon’s booth at CES 2025, visitors can get an initial impression of these capabilities using a beta version of this build of the BMW Intelligent Personal Assistant in a BMW X3. 

As with the current infotainment systems from BMW, the BMW Intelligent Personal Assistant can – if the driver desires – make suggestions proactively based on user behaviour. This intelligence expands further with BMW Operating System X. In relevant situations, the BMW Intelligent Personal Assistant highlights driver assistance systems, which are rarely used by the driver. As a kind of reminder, the system suggests activating Sport Mode on suitable routes if the driver has already activated Sport Mode independently beforehand. If the driver doesn’t respond to or ignores these proactive suggestions several times, the system learns and refrains from making suggestions from then on. 

BMW Operating System X carries over the scope for integration of third-party apps from the previous infotainment generation. As things stand, the BMW ConnectedDrive Store offers more than 60 apps worldwide for BMW Operating System 9. The selection will continue to grow, e.g. with productivity apps such as video conferencing service Zoom.

Design and technology for a unique user and driving experience.
The new BMW Panoramic iDrive is scalable and will be integrated into all new BMW models – across all vehicle segments and with all drive system technologies – from the end of 2025.

The driving experience takes centre stage. The driver should feel at ease and have full control over the vehicle. This principle is reflected in the design of the new BMW Panoramic iDrive. Particular attention is paid to the details: the user interface has been designed as intuitively and adaptively as possible to ensure seamless interaction. The result is a holistic experience enhanced by a harmonious combination of sound, light and innovative design. Every journey becomes a special moment of connection between human and vehicle.
“Technology and customer preferences are changing more quickly than ever. The design of digital experiences and sound is playing an ever more important role,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The new BMW Panoramic iDrive not only makes our vehicles smarter and more user-friendly, it also enables much more extensive personalisation, which turns every new BMW into a car that is very much the user’s own.”
Another element in the holistic experience provided by the BMW Panoramic iDrive is the new HypersonX sound experience in the Neue Klasse models. Developed by the BMW Group Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their BMW.

Munich. The feeling of an M car is unmistakable – and now it can be tailored even more closely to the individual. BMW M GmbH is unveiling a new display and control system for the configuration of the powertrain, chassis and driver assistance systems on its high-performance sports cars. As well as additional scope for adapting the vehicle settings both to the situation at hand and to personal preferences using the Setup button, drivers will also enjoy the services of the new M Mode (activated at the touch of a button). The Setup button can be used to adjust the vehicle settings, while M Mode allows the displays and driver assistance systems to be tuned to the driver’s requirements. This extra individualisation and even more intuitive operation will be included for the first time in the new BMW M8 Coupe and BMW M8 Competition Coupe, and the new BMW M8 Convertible and BMW M8 Competition Convertible. With the help of these new features, drivers of BMW’s high-performance models for the luxury segment can enjoy their exceptional range of abilities – from supreme long-distance comfort to alluring track dynamics – in even greater depth.

The control system developed for BMW M models traditionally enables their powertrain and chassis technology to be configured in a wide variety of ways according to personal tastes and needs. Indeed, the driver can activate various settings for the engine, suspension and steering independently of one another. In models specified with the M xDrive all-wheel-drive system, the distribution of power between the front and rear wheels can also be tweaked. And now the new BMW M8 Coupe and new BMW M8 Convertible offer the ability to configure the braking system as required, too.

New Setup button enables intuitive operation with direct access to all powertrain and chassis systems.

The new Setup button on the centre console of the new BMW M8 Coupe and new BMW M8 Convertible enables direct access to all available setup options for five vehicle parameters. Pressing the button brings up a Setup menu in the Control Display, which offers an overview of the vehicle settings currently engaged. The driver can then activate their desired mode for the engine, suspension, steering, brakes and M xDrive – in a single step in each case – via the touchscreen or the iDrive Controller.

The engine characteristics can be adjusted by means of the EFFICIENT, SPORT and SPORT PLUS settings, while the COMFORT, SPORT and SPORT PLUS chassis options give access to the three profiles for the electronically controlled dampers. The driver can also choose between COMFORT and SPORT for both the M-specific electromechanical steering and the new braking system. When DSC (Dynamic Stability Control) is deactivated, the 4WD, 4WD SPORT and 2WD (for pure rear-wheel drive) settings for the M xDrive all-wheel-drive system also come into play. Two individually composed variants of this setup can be stored permanently with the driver’s preferred settings for the engine sound, gearshift characteristics, driving stability control and Auto Start Stop function. The overall vehicle configuration can then be called up instantly at any time by pressing one of the two M buttons on the steering wheel.

Premiere in the BMW M8: integrated braking system with precise pedal feel and M-specific configurability.

The M-specific version of a new braking technology paves the way for the configuration of braking characteristics, a feature available for the first time in the new BMW M8. The new system brings together the brake activation, brake booster and braking control functions within a compact module. The integrated braking system reduces weight by around two kilograms and employs a vacuum-free brake booster to enhance the car’s overall efficiency. The brake pressure required is triggered by an electric actuator, which allows it to be generated more dynamically and also ensures significantly faster and more precise interventions from the driving stability control system.

The integrated braking system also does an excellent job of allowing vehicle deceleration to be geared precisely to the driver’s requirements and of generating sublime pedal feel in any situation. Braking feedback to the driver is unimpaired by wet road surfaces, significant lateral acceleration or high brake temperatures, and this ensures precise metering of braking power at all times. The version of the new braking system developed for BMW M models also presents the driver with two pedal feel settings.

COMFORT and SPORT modes alter the amount of pressure on the brake pedal required to slow the car. This allows the driver to choose between a comfort-oriented perception of the braking process and a particularly direct, instantaneous response to applications of the pedal. The new BMW M8 teams this innovative system with both the standard M compound brakes and optional M carbon-ceramic brakes.

Pure driving pleasure through innovation: the M Mode button.

In addition to the new configuration options opened up by the Setup button, the new BMW M8 also allows the gearshift characteristics of the eight-speed Steptronic transmission to be adjusted using the Drivelogic button on the selector lever and the engine sound to be varied via a separate button on the centre console. M Dynamic Mode – which raises the intervention thresholds for the driving stability control and allows controlled drifts – and DSC Off mode can also be initiated at the touch of a button.

A fresh addition to the new flagship models from BMW M GmbH is the M Mode button on the centre console. This can be used to alter the responses of the driver assistance systems and the screens in the all-digital instrument cluster and Head-Up Display. M Mode allows the driver to activate ROAD and SPORT modes, while the new BMW M8 Competition Coupe and BMW M8 Competition Convertible also come with a TRACK setting. These options enhance the hallmark M driving experience according to the situation at hand. Changing the settings alters the information presented to the driver on the screens, while the safety-enhancing interventions by the driver assistance systems – such as active braking or steering inputs – are reduced to a bare minimum or deactivated altogether.

In the default ROAD setting, all the standard and optional driver assistance systems are fully activated. A simple press of the M Mode button engages the SPORT setting, in which the active driver assistance systems (in the configuration set by the driver) now only transmit alerts on speed limits and overtaking restrictions. This mode disables all interventions in the braking and steering systems, aside from those made by the Collision Warning with braking function and the Evasion Assistant.

In SPORT mode, the driver benefits from M View in both the instrument cluster and the Head-Up Display. Here, only relevant information for sporty driving – i.e. an M-specific engine speed dial and the shift lights (which indicate the ideal time to change gear), a digital speed display and the gear currently engaged – is displayed in the cockpit. Information on coolant temperature, charge pressure, tyre condition, and longitudinal and lateral acceleration can be viewed in the right- and left-hand areas of the instrument cluster. The Head-Up Display read-out is concentrated around the engine revs and shift lights, navigation instructions and distance warnings, the gear selected and the vehicle speed, plus the speed limits and overtaking restrictions detected by the Speed Limit Info system. Pressing the M Mode button again returns the driver to the default ROAD mode.

An extended press of the M Mode button engages TRACK mode, which is available in the Competition models and designed exclusively for use on race circuits. The decision to activate this mode must be confirmed using the iDrive Controller. In this setting, all the comfort and safety functions of the driver assistance systems are deactivated. In addition, the audio system and Control Display are both switched off in order to focus the driver’s attention even more intently on the road ahead. TRACK mode allows drivers of the new BMW M8 Competition Coupe and new BMW M8 Competition Convertible to experience an ultra-pure, racing-car-inspired distillation of M feeling. Added to which, the instrument cluster and Head-Up Display also include M View, although TRACK mode blanks out the road sign detection and distance information. Pressing the M Mode button again takes the car out of the TRACK setting and back into ROAD mode.

• Fourth generation of the BMW X family patriarch. New BMW X5 opens the next chapter in the success story of the Sports Activity Vehicle (SAV) segment’s founder, of which more than 2.2 million units have been sold so far. New edition of the BMW X5 captures the imagination with clarity of design, comfortable, sporty and authoritative driving attributes and innovative equipment features. Production at BMW Plant Spartanburg (USA). Market launch in November 2018.
• Significantly larger than its predecessor: Length increased by 36 millimetres to 4,922 mm, width by 66 mm to 2,004 mm and height by 19 mm to 1,745 mm. Wheelbase extended by 42 mm to 2,975 millimetres.
• Exterior employs a robust and clear design language that is new to BMW X models. Powerfully sculpted surfaces, precise lines. Large BMW kidney grille with a one-piece surround, eye-catching character line and dynamic roofline, rear lights have a three-dimensional form.

• Interior exudes a classy and modern aura thanks to sophisticated materials, harmonious design and an innovative control concept.
• Neatly judged individualisation with BMW xLine and M Sport lines, plus model-specific features from BMW Individual.

• BMW Laserlight with Adaptive LED Headlights available as an option. Light sources have a striking design; lenses spread in a distinctive X shape; signature blue colour of BMW Laserlight.
• First BMW model to be available with 22-inch light-alloy wheels (optional). M light-alloy wheels in twin-spoke design and BMW Individual light-alloy wheels available from launch in this size.

• Market launch of the new BMW X5 with four engine variants: Newly developed V8 petrol engine with 340 kW/462 hp in the BMW X5 xDrive50i (not available in Europe), six-cylinder in-line petrol engine with 250 kW/340 hp in the BMW X5 xDrive40i (fuel consumption combined: 8.8 – 8.5 l/100 km [32.1 – 33.2 mpg imp]; CO ₂ emissions combined: 200 – 193 g/km)* and two six-cylinder in-line diesel engines with 294 kW/400 hp in the BMW X5 M50d (fuel consumption combined: 7.2 – 6.8 l/100 km [39.2 – 41.5 mpg imp]; CO ₂ emissions combined: 190 – 179 g/km)* and 195 kW/265 kW in the BMW X5 xDrive30d (fuel consumption combined: 6.8 – 6.0 l/100 km [41.5 – 47.1 mpg imp]; CO ₂ emissions combined: 179 – 158 g/km)*. All power units feature cutting-edge exhaust gas treatment technology, including a gasoline particulate filter or SCR catalyst, and meet the EU6d-TEMP standard. Eight-speed Steptronic transmission fitted as standard.
• BMW xDrive intelligent all-wheel drive with new, more efficient control system and rear-wheel bias as standard. Differential lock at rear axle provides noticeably enhanced agility, traction and directional stability when accelerating out of corners and in other dynamic driving situations.
• First BMW X model with optional Off-Road package. Two-axle air suspension, underguard at the front and rear, plus specific displays in the instrument cluster and Control Display. Choice of four driving modes available at the touch of a button. Ride height and the responses of BMW xDrive, DSC, the transmission and the accelerator are adjusted to give an optimum set-up for driving on sand, rock, gravel or snow.

• Dynamic Damper Control with electronically controlled dampers as standard. New chassis systems available for the first time in a BMW X model: two-axle air suspension offering ride height adjustment of up to 80 millimetres. Integral Active Steering, Adaptive M suspension Professional with active roll stabilisation.
• Debut appearance of the BMW Live Cockpit Professional display and control concept (fitted as standard). Further development of the iDrive operating system to include a fully digital instrument cluster and 12.3-inch Control Display. Clear graphics and flat menu structure designed for touch control ensure quick access to settings and functions. Situation-linked and customisable displays supply the driver with the right information at the right time.

• Increased ease of use through multimodal use of the touchscreen display, Controller, voice control and BMW gesture control.
• New generation of the BMW Head-Up Display with a larger projection surface (now 7 × 3.5 inch), optimised 3D graphics and additional display content.

• Optional third row of seats (expected to be available from 12/2018) offers two additional seats; comfortable entry and exit thanks to electrically forward-tilting second-row seats.
• Standard leather trim in new variant Vernasca and optional BMW Individual Merino leather trim both available in a choice of four colours.

• Two-piece split tailgate, hands-free opening and closing of both sections with optional Comfort Access. Automatic boot cover can be lowered electrically into load compartment floor (expected to be available from 12/2018). Boot capacity can be increased from 645 litres to a maximum 1,860 litres.
• New options provide the interior with exceptional creature comforts: Multifunction seats with massage function, four-zone automatic climate control, heated armrests, cooled/heated cupholders in the centre console, Panorama glass roof Sky Lounge with a 23 per cent larger glass surface, Ambient Air package for interior fragrancing, Bowers & Wilkins Diamond Surround Sound System (expected to be available from 12/2018), Rear-seat entertainment Professional system with 10.2-inch touchscreen display (expected to be available from 12/2018).
• First appearance of new glass applications (optional) for the newly designed transmission selector lever, the Controller, the start/stop button in the centre console and the audio system control knob.
• Telephony with wireless charging for compatible mobile phones. BMW Display Key shows vehicle status information and allows user to control vehicle functions.
• Updated ambient lighting (optional) with Welcome Light Carpet for the entry area to the car and Dynamic Interior Light with pulsating illumination in the instrument panel (when receiving incoming phone calls) and in the door panel and opener (when the door is opened with the engine running).
• Innovative suite of driver assistance systems takes another step towards automated driving: Driving Assistant Professional includes further developed Active Cruise Control with Stop & Go function, Steering and lane control assistant, Lane Change Warning and Lane Departure Warning, side collision protection, evasion aid, Crossing traffic warning, Priority warning and Wrong-way warning.
• Emergency Stop Assistant available for the first time; brakes the vehicle automatically if required, and steers it to the side of the road.
• Parking Assistant with automated longitudinal and lateral guidance. New Reversing Assistant takes over steering to manoeuvre the vehicle along a path recently negotiated forward – over a distance of up to 50 metres. Parking Assistant Plus also includes Surround View, Top View, Panorama View and Remote 3D View.
• Complete range of services from BMW ConnectedDrive. Full connectivity between the vehicle and the customer’s digital devices via the BMW Connected personal mobility assistant. BMW Digital Key allows users to access the vehicle and start the engine using their smartphone. Hazard warning provided by connectivity with other BMW vehicles. Software upgrades “over the air”. Integration of Microsoft Office 365 and Skype for Business.

Munich. The BMW i3 sets standards worldwide for driving pleasure in a purely electrically-driven vehicle. Key factors here are not only the increased output of the motor in the new BMW i3s, but also the innovative traction control system adapted specifically to the instantaneous power deliver of the BMW eDrive system. Presented for the first time in the new BMW i3s, the system improves traction and driving stability in adverse weather and road conditions when pulling away, in active Brake Energy Regeneration phases and when accelerating out of tight corners. At the heart of this innovation is the control system’s 50-times-faster routine, made possible because – unlike conventional driving stability systems – the control process is now calculated directly in the powertrain instead of in a remote unit requiring long signal paths. This development provides further evidence of BMW i as a pioneer of innovative technology within the BMW Group.

"With their high levels of torque and instantaneous responses to every movement of the accelerator, electric motors already make significantly higher demands on driving stability systems than conventional power units," explains Peter Langen, Head of Chassis Development at BMW.

That’s why the BMW engineers developed a new type of system geared squarely to the demands of electric mobility.
The positive impact of these shorter control cycles is not reserved for purely electrically driven cars; indeed, this innovative traction control system also optimises traction, driving stability and driving dynamics in vehicles with combustion engines. It will therefore be fitted in BMW and MINI models with front-, rear- and all-wheel drive to deliver noticeably greater assurance and driving pleasure when road conditions make pulling away difficult.

About BMW i.
BMW i is a BMW Group brand focusing on visionary vehicle concepts, connected mobility services and a new understanding of premium strongly defined by sustainability. BMW i is represented in 54 countries with the BMW i3 electric car for urban areas, BMW i8 plug-in hybrid sports car and plug-in hybrid BMW iPerformance Automobiles. 
BMW i opens up new target groups for the company and serves as an incubator for innovations. Technologies which have debuted successfully in BMW i cars are carried over to parent brand BMW’s other models.
BMW i is also associated with enterprises including DriveNow (car sharing), ReachNow (car sharing 2.0), ChargeNow (easy access to the world’s largest network of charging points), ParkNow (straightforward location, reservation and payment of parking spaces), venture capital company BMW i Ventures (investment in start-up companies with a focus on urban mobility), BMW Energy (energy optimisation services) and the Centre of Competence for Urban Mobility (consultancy for cities).