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                    <title><![CDATA[BMW Group Newsroom Middle East]]></title>
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                    <pubDate>Fri, 12 Jun 2026 15:01:00 +0200</pubDate>
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                        <title>Design meets Performance: The BMW M Concept Neue Klasse – World Premiere at the 24 Hours of Le Mans.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/design-meets-performance-the-bmw-m-concept-neue-klasse---world-premiere-at-the-24-hours-of-le-mans-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/design-meets-performance-the-bmw-m-concept-neue-klasse---world-premiere-at-the-24-hours-of-le-mans-en-ae/</guid><pp:caseid>813657</pp:caseid><pp:summary><![CDATA[+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW M Concept Neue Klasse celebrates its
  world premiere at the 24 Hours of Le Mans. It showcases the new BMW M
  design language and sets a clear signal for the brand’s all-electric
  future. The future BMW M product portfolio combines expressive design,
  high performance and innovative materials.</p>
<p>The vehicle builds a bridge between its history and motorsport.
  <br />It is instantly recognisable as a high-performance automobile.
  BMW M thus remains true to its guiding principle: “Born on the
  racetrack. Made for the streets.”</p>
<p>“The new BMW M design language forms the expressive spearhead of the
  Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of
  Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form
  consistently follows function. Every detail serves performance. This
  project is truly special to me because it carries the BMW M character
  into a new era.”</p>
<p>
  <strong>Form, function and motorsport references in the exterior design.<br />
  </strong>Powerful proportions, precise lines and a muscular shoulder
  section with wide wheel arches define the unmistakable BMW M character.</p>
<p>Numerous M-specific design measures optimise aerodynamics – including
  the reinterpreted M aero exterior mirrors in the colours of BMW M.</p>
<p>A distinctive air outlet shapes the V-shaped front bonnet. It
  supports the cooling of the electric drivetrain.</p>
<p>A forward-facing shark nose and a light signature with depth effect
  characterise the front end. Headlights and kidney grille form a single
  unit. The new M Yellow Lights create a focused view of the road. The
  yellow light icons are set to become a new signature feature of future
  BMW M automobiles and reference GT racing cars as well as the BMW M
  Hybrid V8.</p>
<p>The front apron of the BMW M Concept Neue Klasse adopts a
  trimaran-style bumper, inspired by the form of high-speed sailing
  boats. The three-part design underlines the vehicle’s technical
  appearance. It also provides structural support for the front splitter
  – an aerodynamic element at the lower edge of the front end.</p>
<p>Another new lighting accent for future BMW M automobiles are the
  three-dimensional Track Lights located in the outer sections of the
  front apron.</p>
<p>Track Lights and trimaran design also shape the rear apron of the BMW
  M Concept Neue Klasse. The Track Lights frame the trimaran element
  above the floating diffuser. A striking ducktail spoiler improves
  aerodynamics, increases downforce at the rear axle and at the same
  time sets a striking accent within the clean surface design of the
  rear end.</p>
<p>Natural fibre elements are used in both the exterior and interior of
  the BMW M Concept Neue Klasse – for example in the front splitter, the
  bonnet air outlet and the diffuser. For the first time, natural fibre
  is not only used in its pure form but also in a refined finish with M
  branding in the roof graphic.</p>
<p>The newly developed Monza Red metallic paint finish and the
  red-and-blue coded centre-lock wheels strengthen the visual link to
  BMW M and motorsport.</p>
<p>
  <strong>Driver-focused cockpit for an intense BMW M experience.<br />
  </strong>The interior of the BMW M Concept Neue Klasse is reduced and
  consistently geared towards the driving experience in a
  next-generation all-electric BMW M.</p>
<p>Four newly developed bucket seats provide secure support even in
  highly dynamic driving situations and integrate structural elements
  made from natural fibre materials. The seat upholstery in Bathurst
  Blue and Berry Red picks up the BMW M colours in a two-tone Merino
  leather finish. Red five-point belts emphasise the sporty character.</p>
<p>For the first time in a BMW M vehicle, high-quality black nubuck
  leather is used. It can be found on the steering wheel, the door
  panels and the roll bar.</p>
<p>The floating dashboard is finished in black knit material and
  features M-specific hexagonal backlighting.</p>
<p>Red accents on the M gear selector, the shift paddles on the M
  steering wheel and in the digital displays add targeted sporty
  highlights in the cockpit and put performance centre stage.</p>
<p>
  <strong>High performance and BMW M driving experience in a new dimension.<br />
  </strong>The BMW M Concept Neue Klasse represents the next chapter in
  the M-typical blend of dynamics, agility and precision. The innovative
  BMW M eDrive drive concept with four electric motors and BMW M Dynamic
  Performance Control elevates driving experience and racetrack
  capability to a new level.</p>
<p>“Even in the new all-electric era, we continue the M-typical
  tradition of transferring both technological innovations and defining
  design features directly from motorsport into series production,” says
  Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.</p>
<p>BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was
  developed specifically for all-electric BMW M automobiles. The
  drivetrain concept combines four electric motors with the central
  control software BMW M Dynamic Performance Control in the
  high-performance computer Heart of Joy. Thanks to the integrated,
  wheel-specific control of the drivetrain and braking systems, BMW M
  eDrive opens up new potential for driving dynamics and driving safety.
  It enables high recuperation performance, optimal traction right up to
  the limit and particularly direct response.</p>
<p>The 800-volt technology and the high-voltage battery with an energy
  content of more than 100 kWh create the conditions for long-range
  capability. A BMW M-specific optimised version of sixth-generation
  cylindrical cells provides particularly high output when delivering
  energy to the electric motors and during charging. The housing of the
  high-voltage battery is structurally integrated with both the front
  and rear axle, thereby additionally contributing to driving dynamics.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,BMW M,Design]]></category>
            <pubDate>Fri, 12 Jun 2026 15:01:00 +0200</pubDate>
            <pp:lastModified>Fri, 12 Jun 2026 13:01:00 +0000</pp:lastModified>
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                        <title>VISION BMW ALPINA: SPEED, REFINED</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/vision-bmw-alpina-speed-refined-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/vision-bmw-alpina-speed-refined-en-ae/</guid><pp:caseid>813660</pp:caseid><pp:summary><![CDATA[+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> Revealed at the 2026 Concorso
  d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that
  heralds a new chapter for a brand defined by extreme capability,
  sophistication, and the mastery of both performance and comfort.</p>
<p>“Alpina has always represented a very specific idea of performance
  and re finement—where speed and comfort are complementary ambitions.
  Our role as the new custodians of this brand is to preserve this
  distinctiveness and shape it for a contemporary context,” says Adrian
  van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how
  these qualities can be expressed with discipline and modernity,
  suggesting what our direction is for this brand as we move it into the future.”<br />
  <br />
  <strong>DESIGN AND FORM: THE SHAPE OF SPEED <br />
  </strong>The Vision BMW ALPINA is a respectful interpretation of the
  brand’s heritage, shaped by the most contemporary creative instincts.
  At 5,200 mm in length, its presence is substantial: wide, low, and
  confident. The coupé roofline is long and raked, its form immediately
  signals both speed and the ability to ac commodate four adults in
  genuine comfort. A V8 powertrain drives the experi ence, tuned to
  produce the characteristic notes of the Alpina exhaust: rich and deep
  at low speed, sonorous at high revs. </p>
<p>“In Vision BMW ALPINA, we distil every element of the brand to its
  essence and apply it in a deeply modern and sophisticated way,” says
  Maximilian Mis soni, head of BMW Design Midsize & Luxury Cars and
  BMW ALPINA. “Every detail reflects substance: in engineering, in
  materials, and in the story it tells. The statements it makes are
  subtle and revealed only on a closer read. This interplay between
  purity and richness defines our approach to BMW ALPINA design.”</p>
<p>The front end is defined by powerful volumes and a forward-leaning
  stance that promises speed without overstatement. The shark nose
  reinterprets BMW’s kidney grille as a three-dimensional sculpture that
  leads the car’s form and frames the brand emblem with quiet confidence.</p>
<p>From this shark nose, the exterior is organized around a single
  visual axis: the speed feature line. Rising from the lower front
  corners at a six-degree inclina tion, it runs along the side of the
  body and wraps around the rear—assertive enough to suggest motion,
  controlled enough to remain refined.<br />
  <br />
  <strong>HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION <br />
  </strong>Subtle secondary details reward attention without demanding
  it. This “Sec ond Read” principle runs throughout the Vision BMW ALPINA.</p>
<p>Deco-lines have been part of Alpina’s language since 1974. For the
  Vision BMW ALPINA, the modernized deco-lines are distilled and painted
  on the side of the body beneath the clear coat—a quiet gesture that
  reflects how the brand’s defining details can be adapted to what comes next.</p>
<p>Inward-facing return surfaces are treated with particular care,
  finished in a dark metallic tone that rewards a closer read. This
  approach is inspired by the BMW 507, which uses chrome only on the
  inside of its kidney grilles.</p>
<p>The shark nose captures the same “Second Read” sophistication: the
  inner surfaces feature a finely scaled signature Deco-line graphic,
  while a con cealed, softly backlit perimeter reveals it only when active.</p>
<p>A warm white tone characterizes the daytime running lights and traces
  the kidney surrounds, inspired by the first light over the Bavarian
  Alps. Clear-cut illuminated crystals add a precise highlight within
  the slender lamps.</p>
<p>The elliptical four-pipe exhaust remains, as does the “ALPINA”
  lettering—re interpreted as a machined, polished metal element on the
  lower front apron. The 22-inch front and 23-inch rear wheels feature
  the 20-spokes design that has been a constant at Alpina since 1971. <br />
  <br />
  <strong>INTERIOR AND DETAILS: ARCHITECTURAL CLARITY <br />
  </strong>The cabin is generous in every sense: space, material
  quality, and the care with which technology has been integrated.
  Architectural volumes define the layout, with each element designed as
  a standalone form, not absorbed into a homogeneous interior.</p>
<p>The six-degree speed feature line continues through the interior,
  dividing the darker upper segment and the lighter lower segment.
  Full-grain leather— sourced from producers across the Alpine
  region—pairs with stitching inspired by the Deco-lines. </p>
<p>Craft details are restrained but well considered: a bridge stitch
  inspired by his toric steering wheel hand-stitching appears sparingly
  in heritage blue and green colors, while a watchmaking-inspired
  beveling technique was used for the metal components, combining satin
  and polished finishes. Clear-cut crys tal is reserved for the controls
  that shape how the automobile drives, under lining the value BMW
  ALPINA places on the driving experience itself.</p>
<p>Behind the rear console, a glass water bottle sits beside BMW ALPINA
  crystal glasses that rise on a self-deploying mechanism. Each glass is
  engraved with 20 deco-lines and features a six-degree rim profile,
  held by concealed mag nets and softly lit against the open-grain
  center console. <br />
  <br />
  <strong>A COMFORTABLE DRIVER IS A FASTER DRIVER <br />
  </strong>Burkard Bovensiepen understood something much of the
  automotive world has forgotten: a comfortable driver is a faster
  driver. That belief remains cen tral to the Vision BMW ALPINA. Alpina
  offers Comfort+, a setting beyond the standard BMW comfort calibration
  that delivers a more supple, refined char acter, and it is retained here.</p>
<p>BMW Panoramic iDrive, including the new passenger screen, spans the
  dash board with a digital user interface language crafted specifically
  for BMW AL PINA. Heritage blue and green are introduced with
  discipline, intensifying as the driver moves from Comfort+ to Speed
  mode within the BMW Panoramic Vision head-up display. The background
  imagery is equally considered. The Alpine landscape depicted is an
  exact rendering of the mountain range visible when looking south from Buchloe. <br />
  <br />
  <strong>ROOTED IN THE BRAND’S ORIGINS <br />
  </strong>The Alpina story began in 1965 in Buchloe, Germany, a small
  Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined
  for a career in typewriter manufacturing—chose instead
  high-performance tuning, founding Alpina and then refining BMW road
  and racing cars. From the outset, his phi losophy was clear: speed and
  comfort were complementary, not competing ambitions.</p>
<p>In endurance racing, while rivals stripped weight, Burkard added
  extra pad ding to the driver’s seat: he understood that a more
  comfortable driver is a faster driver. That insight carried over to
  the road cars that followed, cele brated for composure and
  sophistication at high speed over long distances. <br />
  <br />
  <strong>ALPINA B7 COUPÉ: A POINT OF MATURITY <br />
  </strong>The Alpina B7 coupé of the late 1970s marked a turning point:
  Alpina’s phi losophy was applied to a luxury car, and every model that
  followed was rec ognized as luxurious. Based on the BMW E24 6 Series,
  its long bonnet, wide stance, and shark nose looked fast even at rest,
  while the cabin could com fortably carry four people across a
  continent. The Vision BMW ALPINA is the next chapter of that story. <br />
  <br />
  <strong>BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP <br />
  </strong>BMW ALPINA became an exclusive brand within the BMW Group in
  2026, bringing proven stewardship and a clear responsibility: to
  understand what Alpina means to those who cherish it and to honor that
  in what follows.</p>
<p>"BMW ALPINA fills a gap in our portfolio between BMW and
  Rolls-Royce as we see even more potential in the high-end segment.
  With Alpina we have a strong legacy and a global community, which we
  want to build on, while pre serving the essence of what the brand
  stands for—speed, comfort and sophis tication,“ says Oliver
  Viellechner, head of BMW ALPINA.</p>
<p>Next year, customers will be able to experience the first model of
  the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably
  BMW ALPINA. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design,BMW Alpina,Product]]></category>
            <pubDate>Fri, 15 May 2026 19:35:00 +0200</pubDate>
            <pp:lastModified>Fri, 15 May 2026 17:35:00 +0000</pp:lastModified>
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                        <title>BMW Middle East champions regional creativity at Dubai Design Week 2025</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-middle-east-champions-regional-creativity-at-dubai-design-week-2025/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-middle-east-champions-regional-creativity-at-dubai-design-week-2025/</guid><pp:caseid>813651</pp:caseid><pp:summary><![CDATA[BMW Middle East is the exclusive Automotive Partner of Dubai Design Week for the fourth consecutive year +++ BMW Middle East commissions the innovative Jeddah-based architecture studio Bricklab to create “Ellipse” pavilion]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Dubai, 03 November 2025 </strong>– BMW Middle East returns to
  Dubai Design Week 2025, the region’s leading design festival for the
  fourth consecutive year. Running from November 4 to 9 at Dubai Design
  District (d3), their presence highlights BMW Middle East’s commitment
  to supporting and nurturing regional talent and creativity.</p>
<p>Beyond continuing their support for the event as the exclusive
  Automotive Partner, BMW Middle East is proud to present the BMW
  pavilion “Ellipse”, a collaboration with Bricklab, a Jeddah-based
  architecture studio founded by brothers Abdulrahman and Turki Gazzaz
  in 2015.</p>
<p>Through a cohesive integration of design, materiality, and spatial
  experience, Ellipse pavilion will embody core attributes of BMW. Its
  conceptdraws inspiration from the duality between the comfort of a
  luxury car and the raw environment of the desert highway. Its hard
  aluminium exterior contrasts with a soft, sinuous interior, creating
  moments of intimacy and reflection. The elliptical form provides a
  dynamic counterpoint to the angular geometry of Dubai Design District,
  symbolising motion and modernity.</p>
<p>While the hard aluminium cladding evokes strength and precision, the
  interior finishes mirror the craftsmanship of the BMW 7 Series with
  undulating walls and soft textures designed to encourage connection
  and calm. Adding to the experience, Ellipse pavilion will also
  showcase an exceptional BMW 7 Series presenting an elegant two-tone
  composition: Maldives Blue blending seamlessly with Oxide Grey
  Metallic for a distinctive and sophisticated look. Through this
  deliberate interplay of materials and atmospheres, Ellipse
  successfully echoes the core design attributes and luxury experience
  of the BMW 7 Series Individual.</p>
<p>Speaking about the inspiration behind Ellipse pavilion, Abdulrahman
  and Turki Gazzaz said: “Creating this pavilion for Dubai Design Week
  has been a process of artistry and practicality. Our collaboration
  with BMW Group Middle East has provided ideas that allowed us to pay
  homage to excellence in automotive design, merged with the dramatic
  scenery drivers experience in the Middle East. The result is a
  building we can be proud of – it is as elegant as it is functional.”</p>
<p>BMW Group Middle East’s commitment to art, design, and culture
  further extends within Ellipse pavilion, where visitors will
  experience meticulously crafted works from six regional artists. They
  include: Rania Elkalla, founder of Shell Homage; Karim Tamerji and
  Elias El Hage from Karim + Elias; Rand Abdul Jabbar, multidisciplinary
  artist; co-founders Sara Abu Farha and Khaled Shalkha of Datecrete
  Studio & Lab; Talin Hazbar, multidisciplinary artist; and Dima
  Srouji, founder of Hollow Forms.</p>
<p>
  <strong>Karim-Christian Haririan, Managing Director of BMW Group
    Middle East</strong>, said: “We are committed to championing
  regional creativity across art, design and culture, which is showcased
  through our ongoing partnership with Dubai Design Week, a platform
  that continues to inspire innovation and cultural dialogue. Our
  collaboration with Bricklab for Ellipse pavilionand the showcase six
  remarkable regional designers reflects BMW’s passion for design
  excellence, craftsmanship and cultural exchange.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,Events,Cultural Engagement,Design]]></category>
            <pubDate>Tue, 04 Nov 2025 15:55:00 +0100</pubDate>
            <pp:lastModified>Tue, 04 Nov 2025 14:55:00 +0000</pp:lastModified>
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                        <title>The BMW Concept Speedtop. BMW is once again bringing an exclusive study for a small series to Lake Como this year</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-speedtop-bmw-is-once-again-bringing-an-exclusive-study-for-a-small-series-to-lake-como-this-year/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-speedtop-bmw-is-once-again-bringing-an-exclusive-study-for-a-small-series-to-lake-como-this-year/</guid><pp:caseid>813629</pp:caseid><pp:summary><![CDATA[Exclusive three-door interpretation of a BMW Touring. Unique colour and material concept. Limited-run small series for collectors and enthusiasts.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich/Cernobbio.</strong> At the Concorso d’Eleganza Villa
  d’Este 2025, the renowned celebration of historic vehicles on the
  shores of Lake Como in Italy, the BMW Group is presenting an exclusive
  new concept car that will subsequently be made available for purchase
  in a small series. </p>
<p>The BMW Concept Speedtop reimagines the sporty Touring, blending the
  elegance of a shooting brake with unique proportions.<br/>
<br/>"A true BMW exudes dynamism and elegance even when it’s
  standing still,"<br/>says Adrian van Hooydonk, Head of BMW Group
  Design. "And that’s also the case with our new concept car. The
  BMW Concept Speedtop is characterised first of all by its profile. It
  is very unique in the automotive industry. In this way, we have
  created an exclamation mark for our entire lineup of vehicles,
  especially for the Touring models."</p>
<p>
<span>
<span style=""> </span></span></p>
<p>The generous interior invites for weekend getaways for two.
  High-quality materials, the focus on every detail, and the stylistic
  connection between exterior and interior are a testament for its true craftsmanship.</p>
<p>The BMW Concept Speedtop shares its eye-catching form language with
  the <br/>BMW Skytop and will be offered to collectors and
  connoisseurs in a strictly limited small series.</p>
<p>
<strong>Unique profile, dynamic proportions</strong></p>
<p>The pronounced V-shape of the front end, with its shark-nose design,
  the slim front lights and the illuminated kidney grille give the BMW
  Concept Speedtop an unmistakable presence. The continuation of the
  central spline from the bonnet over the roof to the rear spoiler gives
  the car a dynamic Touring profile. The colour gradient on the roof,
  moving from “Floating Sunstone Maroon” to “Floating Sundown Silver”,
  accentuates this shape. The athletic design is enhanced by the car’s
  broad shoulders. Its elegance is underscored by two-tone, 14-spoke
  wheels, which have been designed specifically for the BMW Concept Speedtop.</p>
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<span style=""><img src="https://content.presspage.com/uploads/3240/4a07354d-6ce0-499e-92a9-50a188914ef0/P90599300_highRes_bmw-concept-speedtop.jpg"/></span></span></td><td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/d556a384-1540-4397-9245-b4dc26fad9b7/P90599278_highRes_bmw-concept-speedtop.jpg"/></span></span></td></tr></table>
<p>
<strong>Luxurious craftsmanship</strong></p>
<p>The interior of the BMW Concept Speedtop was designed with a strong
  focus to even the smallest detail. Skillfully crafted, traditional
  brogue-style details accentuate the leather-trimmed surfaces and
  emphasise the manufactory-level craftmanship on display. <br/>
<br/>The two-tone colour and material concept creates a connection
  between the exterior and interior. The sparkling brown tone of the
  “Floating Sunstone Maroon” exterior paint is carried over into the
  interior. Here, the brown "Sundown Maroon" world harmonises
  with the light "Moonstone White" of the seats. The two-tone
  leather upholstery divides the dynamic and functional areas of the
  interior. <br/>The visually striking roof spline in the exterior is
  mirrored as a light beam in the two-tone leather headliner, providing
  an atmospheric, indirect illumination.<br/>
<br/>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/401d6c8a-206e-435b-a8de-06bb14b1170c/P90599281_highRes_bmw-concept-speedtop.jpg"/></span></span>
<br/>The trunk is also leather-covered and refined with brogue-style
  perforations. <br/>A light beam illuminates the luggage compartment,
  which is divided into two sections. This allows large items of luggage
  to be stowed inside for multi-day trips.<br/>The elaborate
  craftsmanship in the exterior and interior was realised with the
  expertise of the Manufactory workshop at the BMW Group plant in Dingolfing.</p>
<p>The virtuosity in the design of the BMW Concept Speedtop is further
  enhanced through the collaboration with the traditional Italian
  manufacturer Schedoni. Known for the production of exclusive and
  high-quality leather goods by hand, especially in the automotive
  sector, Schedoni has always stood for highest quality and
  customisation. Two storage areas with leather straps behind the seats
  provide space for two of Schedoni’s made-to-measure bags. The bags
  were designed exclusively for the Concept to fit in with its colour
  and material concept. A matching weekend bag can also be accommodated
  in the trunk.</p>
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<tr>
<td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/91731c84-2e3b-4b3c-8192-1c30d1affb6f/P90599289_highRes_bmw-concept-speedtop.jpg"/></span></span></td><td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/6a8c7455-e6df-4e77-a265-a325e92f765a/P90599279_highRes_bmw-concept-speedtop.jpg"/></span></span></td></tr></table>
<p>
<strong>Most powerful V8 in the portfolio and limited-run small series</strong></p>
<p>The concept car’s engine ensures it scales the heights not only in
  terms of design, but also performance. It is fitted with the most
  powerful V8 engine currently offered by BMW. <strong>
<br/></strong></p>
<p>"Last year, the presentation of the BMW Concept Skytop at the
  Concorso d'Eleganza Villa d'Este on Lake Como generated great
  enthusiasm among connoisseurs and automotive enthusiasts," says
  Bernd Körber, Senior Vice President BMW Brand and Product Management.
  "This led to a strictly limited production run of 50 units.
  Thanks to this positive response, this year we have decided to also
  offer the BMW Concept Speedtop in a limited production series of 70
  units. This extraordinary vehicle is now available for order. We are
  pleased to be able to offer collectors and enthusiasts another
  exclusive model."</p>
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<tr>
<td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/fbc348e1-b7f0-4d06-adac-32195b83a2da/P90599264_highRes_bmw-concept-speedtop.jpg"/></span></span></td><td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/6117b2eb-d1f4-4284-8f76-e06338fc8953/P90599265_highRes_bmw-concept-speedtop.jpg"/></span></span></td></tr></table>
<p>If you have any questions, please contact:</p>
<p>
<strong>BMW Group Corporate Communications</strong></p>
<p> </p>
<p>Laura Kanamüller</p>
<p>Press spokesperson, BMW Design</p>
<p>Telephone: +49-151-601-51110</p>
<p>Email: <a href="mailto:Laura.Kanamueller@bmw.com">Laura.Kanamueller@bmw.com</a></p>
<p> </p>
<p>Steven Wörns</p>
<p>Press spokesperson, BMW Group Design</p>
<p>Telephone: +49-151-601-16992</p>
<p>Email: <a href="mailto:Steven.Woerns@bmw.com">Steven.Woerns@bmw.com</a></p>
<p> </p>
<p>
<strong>Cypselus von Frankenberg</strong></p>
<p>Press spokesperson, Product Communication BMW Automobiles</p>
<p>Telephone: +49-89-382-30641</p>
<p>E-Mail: <a href="mailto:Cypselus.von-Frankenberg@bmw.de">Cypselus.von-Frankenberg@bmw.de</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br/>Tel: +971-56-507-5762<br/>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Fri, 23 May 2025 22:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 23 May 2025 20:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/29575727-20b6-4796-ae6d-8058a56e21c4/500_P90599296_highRes_bmw-concept-speedtop.jpg?10000" length="0" type="image/jpg" />
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/29575727-20b6-4796-ae6d-8058a56e21c4/P90599296_highRes_bmw-concept-speedtop.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90599296_highRes_bmw-concept-speedtop.jpg]]></pp:imageTitle></item><item>
                        <title>BMW Concept Skytop: Power, precision &amp; craftsmanship combined in an open two-seater for luxurious travel.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-skytop-power-precision--craftsmanship-combined-in-an-open-two-seater-for-luxurious-travel-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-skytop-power-precision--craftsmanship-combined-in-an-open-two-seater-for-luxurious-travel-en-ae/</guid><pp:caseid>813608</pp:caseid><pp:summary><![CDATA[Unique and exotic car design. Combination of aesthetics and dynamics at the highest level. References to historic BMW Z8 and BMW 503.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio. </strong>With its BMW Concept Skytop design
  study, the BMW Group is once again bringing an exceptionally elegant,
  one-of-a-kind vehicle to this year’s Concorso d’Eleganza Villa d’Este,
  the annual beauty contest for historic cars and motorcycles held on
  the shores of Lake Como. The open two-seater resembles a meticulously
  crafted vehicle sculpture, with a flowing, sporty elegance that
  complements its athletic, muscular stance.The interior and exterior of
  the concept car feature warm monochromatic colours, blending exclusive
  materials with traditional craftsmanship.</p>
<p>“The BMW Concept Skytop is a truly unique and exotic design, in the
  tradition of the Concorso d’Eleganza Villa d’Este,” says Adrian van
  Hooydonk, head of BMW Group Design. “It offers a combination of
  driving dynamics and elegance at the highest level, comparable to its
  historic ancestors, like the BMW Z8 or BMW 503.”<br />
  <br />
  <strong>Athletic proportions, organic body.<br /></strong>The clean
  exterior of the BMW Concept Skytop is designed to inspire a desire to
  travel. Its taut, muscular surfaces are defined by a few precise lines
  that direct the vehicle's volume towards the rear. Winglets discreetly
  integrated into the door shoulders replace conventional door handles.
  Light-alloy wheels with precise lamellas further enhance its unique appearance.</p>
<p>From a bird's eye perspective, the prominent, sweeping bonnet, the
  iconic BMW shark-nose design with illuminated kidney grille and
  retracted rear section, all catch the eye. References to the legendary
  BMW Z8 roadster were carefully chosen. Particularly striking is the
  pronounced spline that extends from the bonnet, through the interior,
  to an aluminium trim positioned on the tailgate, emphasising the
  dynamic flow of the silhouette.</p>
<p>The harmonious design of the headlights blends highly complex details
  into the overall concept. The LED units, positioned on milled
  aluminium carriers, were custom developed for the BMW Concept Skytop,
  utilising the latest technology and design for automotive headlights
  with the slimmest profile currently available. The clean, purist
  design allows all lighting functions to be consolidated in a single
  installation space. The flat and defined shape of the rear lights
  complements the BMW Concept Skytop’s overall appearance.</p>
<p>The leather-finished roll-over bar behind the BMW Concept Skytop’s
  two seats is combined with side fins on the B-pillar and a fully
  retractable rear window. The two removable roof parts, also finished
  in leather, can be stored in a special compartment in the luggage space.</p>
<p>The colour scheme ensures a smooth transition from interior to
  exterior, regardless of whether the roof is open or closed. In the
  rear section, the reddish-brown tone of the roof flows into the muted
  silver with chrome shadow effect of the exterior paintwork. The
  technically elaborate colour gradient was crafted by an experienced
  master painter at BMW Group Plant Dingolfing.<br />
  <br />
  <strong>Brogue-style leather surfaces characterize the
  interior.<br /></strong>The leather seats in the interior feature
  brogue-style accents. The reddish-brown tone of the surfaces creates a
  consistent colour scheme that gives the whole interior a sense of
  luxury and spaciousness.Crystal applications are artfully embedded in
  the cockpit, adding to the overall impression. The interior surfaces
  of the BMW Concept Skytop were crafted in the traditional saddlery of
  the BMW Group plant in Dingolfing.</p>
<p>There are also similarities in engine variants with the BMW Z8. Like
  the legendary roadster, the BMW Concept Skytop also comes with the
  most powerful V8 engine in the BMW drive train portfolio.<strong>
    <br /></strong></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Fri, 24 May 2024 21:30:00 +0200</pubDate>
            <pp:lastModified>Fri, 24 May 2024 19:30:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/f981c7b9-5a91-4452-9343-75bc6eb54e09/500_P90551572_highRes_bmw-concept-skytop-o.jpg?10000" length="0" type="image/jpg" />
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/f981c7b9-5a91-4452-9343-75bc6eb54e09/P90551572_highRes_bmw-concept-skytop-o.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90551572_highRes_bmw-concept-skytop-o.jpg]]></pp:imageTitle></item><item>
                        <title>First look at Neue Klasse as SAV: The BMW Vision Neue Klasse X.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/first-look-at-neue-klasse-as-sav-the-bmw-vision-neue-klasse-x-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/first-look-at-neue-klasse-as-sav-the-bmw-vision-neue-klasse-x-en-ae/</guid><pp:caseid>813617</pp:caseid><pp:summary><![CDATA[+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> A new BMW Group Vision Vehicle provides a
  first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse
  X brings the aesthetics, technology, sustainability, and philosophy of
  the Neue Klasse to the Sports Activity Vehicles sector. The first
  fully-electric raised derivative on the new architecture will go into
  series production at Plant Debrecen (Hungary) in 2025.<br />
  <br />“Together with the BMW Vision Neue Klasse, the BMW Vision Neue
  Klasse X showcases the breadth of our future BMW model line-up. The
  Neue Klasse reflects the variety of all the models that customers want
  today and in the future – from sporty sedan, with all its derivatives,
  to modern SAV family,” says Oliver Zipse, Chairman of the Board of
  Management of BMW AG. “In this way, we are underlining that the Neue
  Klasse is much more than just a car or a specific concept; it is
  redefining the BMW brand – and, at the same time, will be more BMW
  than ever.”<br />
  <br />The company presented a clear picture of the brand's future as a
  sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision
  Vehicle now illustrates how BMW sees the future of its X models. The
  BMW Vision Neue Klasse X stands for an active lifestyle, efficient
  dynamics and a confident stance. Its design combines a clear exterior
  design language with a bright and spacious interior. Special lighting
  and sound effects enabled by the next generation of BMW iDrive enhance
  the intuitive digital user experience. The three main characteristics
  of the Neue Klasse – electric, digital and circular – are expanded
  here to include a fourth dimension. The driving pleasure that forms
  the core of the BMW brand is taken to the next level with drive and
  chassis control developed specially for the Neue Klasse and with the
  sixth generation of BMW eDrive technology. Its sustainability concept
  also ensures responsible production, operations, disassembly and recycling.<br />
  <br />
  <strong>Innovative drive and chassis control: more dynamic
    performance, more precision, more efficiency.<br /></strong>A new
  type of drive and chassis control delivers a superior driving
  experience that is tailored to individual needs. It is based on a new
  software stack developed in-house by the BMW Group that will help the
  vehicles of the Neue Klasse guarantee a smooth drive at all times. Two
  out of four new super-brains will take the driving experience in the
  Neue Klasse to a new dimension.<br />
  <br />“Neue Klasse means BMW driving at an even higher level,”
  explains Frank Weber, member of the Board of Management of BMW AG
  responsible for Development. “The BMW of the future will have four
  totally new super-brains: high-performance computers working smartly
  together on what, up until now, was processed separately. We developed
  the first super-brain completely in-house. It integrates the entire
  powertrain and driving dynamics with up to ten times more computing
  power. The second super-brain will enable the next quantum leap in
  automated driving,” Weber continues. “Going forward, we will combine
  four key control units in a single high-performance computer. The
  result will be more dynamic performance, more precision, more
  efficiency and even more fun to drive.”<br />
  <br />
  <strong>Design: BMW X models reimagined with strong characters.</strong>
  <br />In combination with the two-box design of a BMW X model, the
  pared-down design language developed for the Neue Klasse also
  represents a major leap forward in both exterior and interior design.
  With its increased ground clearance, the fully-electric vehicle
  architecture offers new possibilities for an even more spacious
  interior. It allows for a long wheelbase, short overhangs and classic
  BMW proportions. Large window areas and the panoramic glass roof flood
  the interior with natural light, creating an airy spaciousness that is
  complemented by textiles in warm colours.<br />
  <br />“The BMW Vision Neue Klasse X provides a look ahead to the X
  models of the Neue Klasse. The same principles apply to our Sport
  Activity Vehicles: electric, digital and circular,” says Adrian van
  Hooydonk, head of BMW Group Design.<br />“The X models will always
  remain strong in character: monolithic, clean and with a very
  distinctive vertical interpretation of the BMW light signature.”<br />
  <br />The new brand look for the BMW X models also contributes to the
  Vision Vehicle’s strong presence. Vertically aligned LED units offer a
  fresh interpretation of BMW’s hallmark light signature. Front and
  centre is the BMW kidney grille, reimagined as a three-dimensional
  sculpture with vertically aligned and backlit contours. Together, the
  headlights and kidney grille create a lighting effect that is
  activated as the driver approaches the vehicle and continues in the interior.<br />
  <br />The rear section is powerful and athletic. Rear lights that
  reach far into the centre provide a horizontal interpretation of the
  familiar BMW L shape. Its 3D-printed elements are individually
  controlled with variable light intensity to convey a particularly
  expressive depth effect.<br />
  <br />Flush glass surfaces and the bright “Coral Silver” exterior
  paintwork give the BMW Vision Neue Klasse X a certain lightness. In
  the rear portion of the side windows, the brand’s signature Hofmeister
  kink is realised not through chrome edging, but with a “reflective
  print” that forms a transparent or reflective surface, depending on
  the viewing angle.<br />
  <br />
  <strong>Custom user experience with BMW Panoramic Vision and
    </strong>HY<strong>PERSON</strong>X<strong> WHEEL personalised sound experience.</strong>
  <br />The slightly elevated seating position ensures a confident
  driving experience. The redesigned steering wheel with multifunction
  buttons, Central Display with intuitive touch control functionality
  and BMW Panoramic Vision, together with the advanced voice control of
  the BMW Intelligent Personal Assistant, serve as the effortless and
  intuitive interfaces for human-car interaction. BMW Panoramic Vision
  projects key information across the full width of the windscreen. It
  will be complemented in production models of the Neue Klasse by the
  enhanced BMW 3D Head-Up Display.<br />
  <br />In the BMW Vision Neue Klasse X, the Central Display is
  elegantly integrated into the instrument panel, providing both front
  passengers with optimal access to all infotainment functions. The
  colours shown are not only transferred to the ambient light, but also
  to the backlit textile surfaces of the instrument panel.<br />
  <br />The Personal Sound Experience, presented for the first time with
  the new HY<strong>PERSON</strong>X WHEEL, opens up further
  possibilities. With this digital function, car occupants can enjoy
  their favourite sound on any trip. The sound, generated in real time
  and adjusted with the tap of a finger on the
  HY<strong>PERSON</strong>X WHEEL, is an innovative contribution to the
  immersive and holistic user experience that transforms the interior of
  the BMW Vision Neue Klasse X into a personal experience space.<br />
  <br />
  <strong>BMW eDrive technology: Sixth generation more efficient than ever.</strong>
  <br />In the Neue Klasse, overall vehicle efficiency reaches a new
  level. The latest, sixth generation of BMW eDrive technology is key to
  this. In addition to improved e-drive units, it also features new and
  now round lithium-ion battery cells, with a volumetric energy density
  more than 20 percent higher than that of the prismatic cells
  previously used. In combination with the transition to an 800-volt
  system, this will improve charging speed by up to 30 percent –
  allowing vehicles to charge enough for a 300-kilometre range in just
  ten minutes. The sixth generation of BMW eDrive also delivers up to 30
  percent more range. When it comes to aerodynamics, the BMW Vision Neue
  Klasse X boasts an impressive new top figure: with drag reduced by 20
  percent to a comparable model in the current line-up. New tyre designs
  and a special brake system for fully-electric vehicles help increase
  overall vehicle efficiency by up to 25 percent.<br />
  <br />
  <strong>Reduced CO<sub>2</sub> footprint through more
    resource-efficient production and supply chain.<br /></strong>A
  completely plant-based, mineral-based and petroleum-free surface
  material “Verdana” was developed for the interior. It will be used in
  the BMW Vision Neue Klasse X in the lower portion of the door
  panelling and in the centre console. Maritime plastics are also being
  utilised for the first time for injection-moulded parts. In selected
  components, this secondary raw material, which is obtained, for
  example, from discarded fishing nets, already accounts for 30 percent.<br />
  <br />The choice of materials and construction method enable easier
  disassembly of components and improved recyclability. The side skirts
  and front and rear apron attachments are also produced from recycled
  mono-materials. In this, the new design concept follows the principle
  of the BMW i Vision Circular presented in 2021, which relied
  extensively on mono-materials to optimise recyclability.<br />
  <br />The Neue Klasse also heralds a new chapter in production
  history. BMW Group Plant Debrecen in Hungary was planned and developed
  as an iFACTORY.<br />
  <br />
  <br />
  <strong>BMW Group Corporate Communications<br />
    <br />Steven Wörns</strong>
  <br />Press spokesperson, BMW Group Design<br />Telephone:
  +49-151-601-16992<br />Email: <a href="mailto:Steven.Woerns@bmw.com">Steven.Woerns@bmw.com</a><br />
  <br />
  <strong>Almut Stollberg</strong>
  <br />Head of Communications Innovation, Design, Technology, Digital
  Car<br />Telephone: +49-151-601-96543<br />Email: <a href="mailto:Almut.Stollberg@bmw.com">Almut.Stollberg@bmw.com</a><br />
  <br />Media website: https://newsroom.bmwgroup.com/global/en<br />Email: <a href="mailto:presse@bmw.de">presse@bmw.de</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Daniil Vintsingerode<br>Tel: +971526100810<br>E-mail: <a href="mailto:daniil.vintsingerode@partner.bmw.com">daniil.vintsingerode@partner.bmw.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Thu, 21 Mar 2024 09:15:00 +0100</pubDate>
            <pp:lastModified>Thu, 21 Mar 2024 08:15:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/3c5e67cc-095b-4be0-a57b-0f2220cc3496/500_P90543414_highRes_bmw-vision-neue-klas.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/3c5e67cc-095b-4be0-a57b-0f2220cc3496/500_P90543414_highRes_bmw-vision-neue-klas.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/3c5e67cc-095b-4be0-a57b-0f2220cc3496/P90543414_highRes_bmw-vision-neue-klas.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90543414_highRes_bmw-vision-neue-klas.jpg]]></pp:imageTitle></item><item>
                        <title>BMW reinvents itself: The BMW Vision Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-reinvents-itself-the-bmw-vision-neue-klasse-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-reinvents-itself-the-bmw-vision-neue-klasse-en-ae/</guid><pp:caseid>813598</pp:caseid><pp:summary><![CDATA["The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era." - Oliver Zipse, Chairman of the Board of Management of BMW AG.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
<li>A glimpse of the future for the BMW brand: electric, digital and circular</li>
<li>Design pared down to key BMW-typical elements</li>
<li>Next generation of BMW iDrive as interface between real and
    virtual worlds</li>
<li>More efficiency and driving pleasure, thanks to sixth-generation
    BMW eDrive technology</li></ul>
<p>
<strong>Munich.</strong> With its latest design concept, the BMW
  Vision Neue Klasse, the BMW Group is showcasing what the next
  generation of vehicles from its core BMW brand will look like. “The
  BMW Vision Neue Klasse combines our ability to innovate in the core
  areas of electrification, digitalisation and circularity,” says Oliver
  Zipse, Chairman of the Board of Management of BMW AG. “In this way, we
  are always able to stay two steps ahead of the future: The Neue Klasse
  is already bringing the mobility of the next decade to the roads in
  2025 – and leading BMW into a new era.”</p>
<p>
<span>
<span style=""> </span></span></p>
<p>The Vision Vehicle, which will be unveiled for the first time in
  public at the IAA Mobility 2023 International Motor Show in Munich,
  embodies a clear design language, with expansive surfaces and just a
  few distinctive lines, that has been pared down to the essentials.
  This approach accentuates signature features like the BMW kidney
  grille and the Hofmeister kink of the side window graphic, giving the
  design even more of a BMW feel. In the interior, the next generation
  of BMW iDrive guarantees a unique digital user experience that merges
  real and virtual worlds. Increased use of secondary raw materials,
  resource-efficient production and a fully-electric drive train with
  sixth-generation BMW eDrive technology reduces the carbon footprint of
  the Neue Klasse across the vehicle lifecycle.</p>
<p>“30 percent more range, 30 percent faster charging, 25 percent more
  efficiency – the Neue Klasse represents a major technological leap
  that will take EfficientDynamics to new heights. The same applies to
  its design – which could not be any more futuristic,” says Frank
  Weber, member of the Board of Management of BMW AG responsible for
  Development. “With the Neue Klasse, we have embarked on the biggest
  investment in the company’s history. We are not just writing the next
  chapter of BMW; we’re writing a whole new book. That’s why the Neue
  Klasse will certainly impact all model generations.”</p>
<h3>
<strong>New BMW design language: clear, elegant, timeless</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/a36fc933-cc4d-4f5b-b524-66116a661eb1/P90519773_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>The exterior showcases design elements that will define the different
  Neue Klasse models. It is clear, elegant, timeless. The new,
  fully-electric vehicle architecture also opens up new possibilities
  for the interior design. “The design of the Neue Klasse is typically
  BMW and so progressive it looks like we skipped a model generation,”
  explains Adrian van Hooydonk, head of BMW Group Design.</p>
<p>Powerful wheel arches, the retracted greenhouse and steeply
  forward-slanting “shark nose” front-end are all characteristic BMW
  features. 21-inch aerodynamic wheels pay tribute to the classic
  cross-spoke design inspired by motorsports. At the same time, the
  almost monolithic vehicle body, with strong indentations at the front
  and rear, as well as large window areas, create a new aesthetic.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/a626b9e7-6c5a-4a11-b410-b97fae01a4d8/P90519787_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>The luminous exterior paintwork in “Joyous bright”, with its subtle
  yellow hue, underscores the friendly, future-oriented personality of
  the BMW Vision Neue Klasse. Contrast is provided by black side skirts
  and bumpers. With a higher percentage of secondary raw materials and
  significantly reduced material variety, targeted improvements have
  been made to enhance circularity. An improved dismantling concept will
  also help optimise recycling of the vehicles of the Neue Klasse.</p>
<p>A fresh interpretation of the brand's signature design elements, like
  the BMW kidney grille and double headlights, transform the vehicle’s
  front-end into a single interaction area. A lighting effect with
  precise three-dimensional animation initiates intuitive interaction
  between the human and their vehicle as soon as they approach the car.
  E Ink elements in the lower portion of the side windows also feature
  in the exterior welcome scenario, directing attention to the sensor
  area that activates automatic door opening. Innovative technology
  similarly defines the design of the rear lights, with 3D-printed light
  elements that extend over several levels and are controlled in a
  targeted manner to create a unique impression of depth.</p>
<h3>
<strong>Providing vision: Next generation of BMW iDrive.</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/b21941b9-4bff-43ca-831b-3d9395196493/P90519778_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>Analogue operating controls have been reduced to a minimum in the BMW
  Vision Neue Klasse. Human-car interaction takes place through the BMW
  Panoramic Vision, the Central Display and multifunction buttons on the
  steering wheel. The user experience is rounded out by the
  tried-and-tested voice control of the BMW Intelligent Personal
  Assistant. In this way, the next generation of BMW iDrive offers a
  modern interpretation of the driver orientation typical of the brand.</p>
<p>As it did with the introduction of the BMW iDrive controller in the
  centre console and the BMW Head-Up Display, the brand is once again
  leading the world with BMW Panoramic Vision, which will be available
  for the first time in the Neue Klasse. Information is projected at the
  ideal height into the driver's line of sight and, for the first time,
  across the entire width of the windscreen. This innovation will
  complement the enhanced BMW Head-Up Display in the production models
  of the Neue Klasse.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/6c8b20fc-1706-4202-af57-b370599b5240/P90519770_highRes_bmw-vision-neue-klas.jpg"/></span></p>
<p>In the next generation of BMW iDrive, both the driver and front
  passenger are able to interact with information displayed on BMW
  Panoramic Vision, creating a shared user experience. Drivers can move
  content shown on the Central Display to the BMW Panoramic Vision with
  a simple gesture.</p>
<p>A coordinated choreography between the ambient lighting and graphic
  elements of the Central Display and BMW Panoramic Vision enriches the
  user experience – which can also be customised using My Modes. In My
  Mode ‘Sport’, specific displays are set against a yellow background to
  support dynamic driving. The new BMW iDrive is based on a highly
  integrated software architecture that consolidates data related to the
  driving experience and infotainment with data from the vehicle's
  electronics and electrical system and the BMW cloud. Interaction
  between human and vehicle can thus be tailored even more closely to
  the driving situation and individual needs, enabling a totally new
  perception of mobility.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/c9a8552a-5361-471f-8752-cd40a182114b/P90519785_highRes_bmw-vision-neue-klas.jpg"/></span></p>
<p>Bright cord fabrics create a comfortable atmosphere inside the BMW
  Vision Neue Klasse. The light-coloured instrument panel supports the
  steering wheel, which is flattened at the top and bottom, as well as
  the Central Display with Matrix-Backlight in the outline of a
  parallelogram. A smartphone charging cradle and the glassy selector
  lever space on the centre console. The front seats are attached to the
  floor by a single bracket, freeing up additional legroom in the rear
  compartment, where passengers can enjoy the spaciousness created by
  having two individual seats. The design of the interior, which is
  completely free of decorative chrome or leather, helps optimise the
  carbon footprint of the production process.</p>
<h3>
<strong>CO2-reduced production, sixth-generation BMW eDrive technology.</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/c60cbfbe-1aa2-4a4f-82a8-5c46c921759a/P90519789_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>Manufactured at the new plant in Debrecen entirely without fossil
  fuels and with much wider use of raw and secondary materials produced
  with reduced CO<sub>2</sub>, the Neue Klasse will also provide
  significant impetus for resource-efficient individual mobility. High
  energy efficiency during the vehicle use phase will be ensured by
  optimising weight, air and rolling resistance, as well as through
  intelligent heat management, especially for the electric drive train,
  using sixth-generation BMW eDrive technology.</p>
<p>In addition to highly efficient electric motors, major advances in
  the new BMW eDrive technology include newly-developed round battery
  cells, with more than 20 percent higher energy density than that of
  the prismatic cells previously used. The sixth generation of BMW
  eDrive technology will improve the charging speed for Neue Klasse
  models by up to 30 percent, in addition to boosting their range by up
  to 30 percent. As a result of all these measures, overall vehicle
  efficiency will increase by up to 25 percent.</p>
<h3>
<strong>Innovations guarantee signature BMW driving pleasure for
    future generations.</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/da5f6a3b-02b4-464c-8853-5bfd48c36d21/P90519756_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>Electrification, digitalisation and circularity are the core elements
  of the transformation that is being actively shaped by the BMW Group
  and began with the electrified models of the BMW i brand. The BMW i
  Vision Circular highlights the tremendous potential that can be
  leveraged by systematic implementing a circular economy that reduces
  consumption of raw materials and lowers CO<sub>2</sub> emissions. BMW
  i Vision Dee, on the other hand, shows how digital, human-centric
  technology can enrich the user experience.</p>
<p>All these topics are now coming together in the BMW Vision Neue
  Klasse, a vehicle that represents the whole range of technological
  innovations through which the BMW Group is demonstrating its future
  sustainability. The BMW Vision Neue Klasse signals the start of a new
  era of individual mobility that is rich in digital experiences,
  locally emission-free and circular in the long term – guaranteeing
  typical BMW driving pleasure for generations to come.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit,Design]]></category>
            <pubDate>Sat, 02 Sep 2023 10:30:00 +0200</pubDate>
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                        <title>The BMW Concept XM – power and luxury beyond all conventions.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-xm---power-and-luxury-beyond-all-conventions-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-xm---power-and-luxury-beyond-all-conventions-en-ae/</guid><pp:caseid>813464</pp:caseid><pp:summary><![CDATA[Munich. At Art Basel’s 2021 Miami Beach show, BMW M GmbH is presenting an expressive new vehicle concept on the global stage for the first time: the BMW Concept XM.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich.</strong> At Art Basel’s 2021 Miami Beach show, BMW M
  GmbH is presenting an expressive new vehicle concept on the global
  stage for the first time. The BMW Concept XM looks ahead to the most
  powerful BMW M car ever to go into series production, which is set to
  begin at the end of next year. At the same time, the BMW Concept XM
  shines the spotlight on standout aspects of the M brand.
  Electrification underpins an extraordinary driving experience which
  allows the driver to both glide along in near silence and enjoy the
  time-honoured pleasure of high performance, M-style. The BMW Concept
  XM provides a first glimpse of the new front-end design for BMW’s
  forthcoming luxury-class models. It will also introduce its audience
  to a highly progressive and distinctive take on BMW X model design and
  an all-new form of luxury and sense of space for the interior.</p>
<p>The series-production model – the BMW XM – will be built from the end
  of 2022 at BMW Group Plant Spartanburg in the USA, the most important
  sales market for the new high-performance car. BMW M will therefore be
  introducing its first standalone vehicle since the legendary BMW M1 in
  the year it celebrates its 50<sup>th</sup> anniversary.  The BMW XM
  will be available in plug-in hybrid form only and exclusively as an M model.</p>
<p>The bold exterior styling of the Concept XM reflects the car’s
  exceptional performance attributes: dynamism, agility and precision,
  plus an all-electric range of up to 80 km. The newly developed M
  Hybrid drive system in the BMW Concept XM brings together a V8 engine
  and a high-performance electric motor to develop maximum output of 550
  kW/750 hp and peak torque of 1,000 Nm (737 lb-ft). The first
  electrified vehicle from BMW M GmbH in the high-performance segment is
  therefore pointing the way for the future of the brand.</p>
<p>“The BMW Concept XM represents a complete re-imagining of the
  high-performance car segment,” says Franciscus van Meel, CEO of BMW M
  GmbH. “It underlines the ability of BMW M GmbH to break with
  established conventions and push boundaries in order to offer fans of
  the brand the ultimate driving experience. The series-production car –
  the first pure BMW M model since the legendary BMW M1 – also shows how
  we are approaching the step-by-step electrification of our brand.”</p>
<p>
<strong> </strong></p>
<h3>
<strong>BMW M goes its own way in the luxury segment.</strong></h3>
<p>The BMW Concept XM sees BMW M GmbH forging a distinctive path in the
  luxury segment. The car’s exterior majors on presence and extrovert
  appeal. Inside the car, a special take on the driver-focused cockpit
  for which M models are renowned meets an all-new rear compartment
  design: with its high-comfort seats and illuminated, sculptural
  headliner, the M Lounge offers passengers a luxurious retreat.</p>
<p>“The design of the BMW Concept XM is an extravagant statement by BMW
  M in the heart of the luxury segment,” says Domagoj Dukec, Head of BMW
  Design. “It has a unique identity and embodies an expressive lifestyle
  like no other model in the BMW line-up.”</p>
<p>
<strong> </strong></p>
<h3>
<strong>The front end: progressive design for maximum presence. </strong></h3>
<p>The BMW Concept XM debuts the new, progressive front-end design for
  BMW’s luxury-class models, a version of which will be seen for the
  first time in 2022 as part of the BMW model offensive in the luxury
  segment. The headlights have been split into two separate modules, a
  new design feature which creates a visually arresting appearance. The
  daytime driving light signature in the sharply styled, slim upper
  module is particularly eye-catching. The horizontal kidney grille sits
  boldly between the headlights and tapers towards the outer edges,
  producing a near-octagonal outline that emphasises the front end’s
  dynamic character. The black kidney grille elements are enclosed
  within an intricate surround and appear almost to be floating freely
  within a High-gloss Black surface. M-style double bars within the
  grille add to the perception of width. Eye-catching contour lighting
  sets off the grille to fine effect, ensuring the striking composition
  of kidneys and daytime driving lights is immediately recognisable in
  the dark as well. The new XM logo in the kidney grille and the large
  air intakes hint at the power of the V8 engine, which teams up with
  the electric motor to form the M Hybrid system.</p>
<p>
<strong> </strong></p>
<h3>
<strong>M-specific details point to compromise-free performance.</strong></h3>
<p>The glasshouse of the BMW Concept XM rises up vertically,
  accentuating the front end’s strong, imposing feel. The colour of the
  roof contrasts with the black finish of the A-pillars. The windscreen
  seems to have an even heavier rake as a result, injecting modern
  dynamism into the front end. Slim LED searchlights have been
  incorporated into the roof above the A-pillars. The boldly sculpted
  bonnet extends the contours of the kidney grille back in the form of
  two power domes. A pair of air intakes in the bonnet mimic the
  appearance of the LED searchlights in the roof and add extra dynamic
  flair. Framing the statuesque body at its lower edge are the clean-cut
  black surfaces of the front apron. Triangular body-coloured blades at
  the outer edges accentuate the vertical air intakes while emphasising
  the sporty and robust stance of the BMW Concept XM.</p>
<p>
<strong>
<span style=""><img src="https://content.presspage.com/uploads/3240/aba8afff-28db-4022-af5f-a413671d948d/P90445515_highRes_bmw-concept-xm-11-21.jpg"/></span></strong></p>
<h3>
<strong>The side view: an expression of unbridled dynamism. </strong></h3>
<p>The powerful and heavily contoured proportions of the BMW Concept XM
  highlight the car’s resolutely standalone identity and draw the eye to
  the coupé-like character of the body. The visually striking front end,
  long bonnet and stretched, sloping roofline present a characterful
  two-box design with a distinctive outline. The window graphic narrows
  significantly as it approaches the rear, enriching the dynamism of the
  side view.</p>
<p>The two-tone paint finish of the BMW Concept XM further accentuates
  its distinctive lines: the upper section is in matt gold-bronze, while
  the lower section sports the Space Grey metallic shade. Below the
  window graphic, a broad, High-gloss Black line – the “black belt” –
  separates the two exterior colours. The signature M exterior mirrors
  give the car a clean-cut and technical, sporty edge. The charging flap
  rearwards of the front-left wheel is a reminder of the M Hybrid drive
  system at work.</p>
<p>Throughout the side view, deliberately short character lines, which
  start off boldly before fading softly, accentuate the car’s agile,
  modern feel. The expressive rear lights extend well into the car’s
  flanks and create an eye-catching transition into the rear. The black
  cladding typical of BMW X models above the wheels and on the side
  skirts is very clearly defined and gives the body an elevated
  appearance. The elongated body sits on 23-inch light-alloy wheels,
  which bring extra power and solidity to the side view.</p>
<p>
<strong> </strong></p>
<h3>
<strong>The rear</strong>
<strong>: powerful stature and newly interpreted design.</strong></h3>
<p>The design of the rear end likewise accentuates the car’s powerful
  stature, and the BMW Concept XM cuts a low and sporty figure from this
  angle. The rear window is inserted almost seamlessly into the rear
  end. The fresh interpretation of the design can also be seen in the
  arrangement of the BMW logo, which is laser-etched into the window
  below each of the two cant rails. This is a stylistic reference to the
  BMW M1, to date the only example of a standalone model developed
  exclusively by BMW M GmbH.</p>
<p>Lower down at the rear end, prominently flared wheel arches draw
  attention to the car’s powerful stance on the road. Extremely slim and
  boldly L-shaped rear lights extending across almost the entire width
  of the rear add to the effect. The lights themselves have a dark
  appearance when not active, giving way to a precise and uniform shade
  of red when switched on. Dominating the rear apron are the
  characteristic twin tailpipes of BMW M models. The dual-branch,
  twin-tailpipe exhaust system employed here reduces backpressure for
  the V8 engine and also generates the emotionally rich M-typical
  soundtrack accompanying the engine’s imposing power delivery. The
  vertical arrangement and hexagonal interpretation of the tailpipes
  breathe new life into this classically iconic feature.</p>
<p>
<strong>
<span style=""><img src="https://content.presspage.com/uploads/3240/e4b019b0-40aa-42f2-8709-bd64cd897da7/P90445536_highRes_bmw-concept-xm-11-21.jpg"/></span> </strong></p>
<h3>
<strong>The interior design – high performance and extrovert luxury.</strong></h3>
<p>Inside the BMW Concept XM, the driver will find a distinctive
  M interpretation of driver-focused cockpit design. The lines and
  surface design of the instrument panel, centre console, door trim and
  seats give the ambience in the front compartment a progressive feel
  with their powerful geometry and high-quality materials. Brown,
  vintage-look leather, copper and carbon fibre create a bridge between
  luxury and motor sport. A bold trim element provides clear visual
  separation between the driver’s area and the other sections of the car.</p>
<p>Inside the cockpit area, a decorative surface made from carbon fibre
  with interwoven copper thread creates a sporty and exclusive base for
  displays, air vents and control/operating elements. The new BMW Curved
  Display screen grouping positioned above it creates a neat balance
  between traditional driver focus and modern digitality. Red accents on
  the steering wheel and centre console are M-specific references to the
  car’s sporting prowess. A trio of vertical elements presented in the
  three colours of the BMW M brand logo form the heart of the centre console.</p>
<p> </p>
<h3>
<strong>Spacious and luxurious: the M Lounge. </strong></h3>
<p>The unwavering driver focus of the front compartment contrasts with
  the extravagant and luxurious lounge-like ambience in the rear of the
  BMW Concept XM. Special materials, visually powerful surfaces and
  expressive details turn the rear seats into the unique M Lounge,
  black-tinted rear side windows underscoring the abiding sense of
  privacy here. While warm brown leather dominates the cockpit, the rear
  is decked out in the rich colour shade Petrol. The large rear seat
  bench with its deep seat recesses forms an inviting space to relax.
  Only the diamond-shaped area of the head restraints – which provides
  the supporting function familiar from BMW M Sport seats in other
  models – is leather-trimmed. The lower sections of the seats offer
  high comfort and an exclusive couch character with their luxurious
  velvet upholstery and diamond quilting. Deep-pile carpeting with a
  diamond pattern adds to the exclusive impression.</p>
<p>
<strong> </strong></p>
<h3>
<strong>Illuminated and sculptural: the </strong>
<strong>headliner</strong>
<strong>.</strong></h3>
<p>The visual highlight of the cabin is its headliner with a
  three-dimensional prism structure. A combination of indirect and
  direct lighting produces a relief-like structure which showcases the
  headliner as an exclusive work of art. Together with the ambient
  lighting, it highlights the BMW Concept XM’s blend of luxury and
  comfort to extremely striking effect. The ambient lighting can be
  activated in the three BMW M colours.</p>
<p>
<strong> </strong></p>
<h3>
<strong>BMW Curved Display with M-specific user interface.</strong></h3>
<p>Based on the latest generation of BMW iDrive, the M-specific version
  of the control/operation system translates the high-performance
  character of the BMW Concept XM into the digital world. Showcased in
  the familiar three M colours, the user interface lends itself
  perfectly to a sporty driving experience. It visualises the modes of
  the hybrid drive system as well as the pure-electric driving mode with
  captivating aesthetic appeal. The BMW Curved Display provides the
  perfect stage for showing off this bespoke design and previews the
  user interface that will bring extra intensity to the driving
  experience in all future BMW M models.</p>
<h2>
<strong>Overview</strong>
<strong> </strong></h2>
<ul>
<li>The BMW Concept XM embodies an expressive<strong> new vehicle
    concept:</strong> a zero-compromise BMW M with striking BMW X design language.</li>
<li>The <strong>new, progressive front-end design of BMW’s forthcoming
      luxury-class models </strong>can be seen for the first time on the
    BMW Concept XM. The slim and iconic daytime driving lights and the
    eye-catching contour lighting of the kidney grille are the main
    focal points.</li>
<li>The series-production model –<strong> the BMW XM – will be
      produced from the end of 2022</strong> at BMW Group Plant
    Spartanburg in the USA, the most important sales market for the new
    high-performance model<strong>.</strong></li>
<li>BMW M GmbH will therefore be presenting the first<strong>
      standalone M model since the legendary BMW M1</strong> in the year
    it celebrates its 50th anniversary.</li>
<li>The BMW XM will be the <strong>first electrified high-performance
      model in the BMW M portfolio</strong>. It will be available as an
    M Hybrid only.</li>
<li>The newly developed <strong>M Hybrid drive system</strong>
    combines a V8 engine with a high-performance electric motor. It
    generates maximum output of <strong>550 kW/750 hp</strong> and peak
    torque of<strong> 1,000 Nm (737 lb-ft).</strong></li>
<li>The drivetrain enables <strong>an all-electric range of up to 80
    km</strong>. The first electrified vehicle from BMW M GmbH for the
    high-performance segment therefore <strong>points the way for the
      future of the M brand.</strong></li>
<li>
<strong>Vehicle design:</strong> Bold, robust and new – the
    expressive design of the BMW Concept XM represents an emotionally
    potent statement beyond all norms and conventions.</li>
<li>
<strong>Exterior design: </strong>The impactful exterior design
    forms a visually expressive silhouette that exudes presence. The
    strikingly sculpted surfaces and extravagant lines create a
      <strong>unique design language.</strong></li>
<li>
<strong>Interior: </strong>With its exclusive materials and the
      luxurious<strong> M Lounge</strong> in the rear, the cabin
    reflects the groundbreaking character of the BMW Concept XM. The
      <strong>sculptural, illuminated headliner</strong> is a special
    highlight that gives the spacious rear compartment a sense of extravagance.</li></ul>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Tue, 07 Dec 2021 11:09:01 +0100</pubDate>
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                        <title>BMW Lifestyle presents five new Sport Collections.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-lifestyle-presents-five-new-sport-collections-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-lifestyle-presents-five-new-sport-collections-en-ae/</guid><pp:caseid>813287</pp:caseid><pp:summary><![CDATA[Munich. With five new collection lines ranging from Motorsport Heritage, Motorsport BMW, Golfsport and Yachtsport to Active, BMW Lifestyle has unveiled the perfect accompaniments for a sporty, active lifestyle brimming with energy and action – in keeping with the arrival of spring 2017.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> With five new collection lines ranging from
    <strong>Motorsport Heritage, Motorsport</strong> <strong>BMW,
    Golfsport </strong>and <strong>Yachtsport</strong> to<strong>
  Active</strong>, BMW Lifestyle has unveiled the perfect accompaniments
  for a sporty, active lifestyle brimming with energy and action – in
  keeping with the arrival of spring 2017.</p>
<p> </p>
<p>
  <strong>Urban athleisure with BMW Active. <br /></strong>No longer
  will the head-turning impact of the camouflage worn by BMW
  pre-production vehicles be confined to the road. Their distinctive
  camo pattern brings a special design highlight to all of the items in
  the sporty and urban <strong>BMW Active</strong>. Blue and Olive
  shades, plus yellow design elements and reflectors, bring a modern
  flavour to the colour palette.</p>
<p>As well as an urban athleisure look, the Active collection also
  stands out with its lightweight, quick-drying and breathable materials
  – ideal for sporting excursions and outdoor activities. Handy
  features, including the jersey-lined drawstring hood and raised scarf
  collar of the <strong>BMW Active Sweatshirt</strong>, ensure the
  wearer enjoys unbeatable comfort and maximum freedom of movement.</p>
<p>In another neat twist, the collection contains not only useful
  outdoor accessories like the
  <strong>BMW Active Functional Towel</strong> and a hard-wearing
  luggage range, but also well-chosen canine accessories such as the
  <strong>BMW Active Dog Leash</strong>. So our four-legged friends can
  also embark on new adventures equipped with the right kit for the job
  at hand.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>From history books to present day – the
    BMW Motorsport Heritage and
  BMW Motorsport Collection.<br /></strong>Inspired by the zeitgeist of
  the 1970s, the <strong>BMW Motorsport Heritage Collection</strong>
  stylishly reflects BMW’s long tradition in motor sport. The
  <strong>BMW Motorsport Leather Jacket</strong> in high-quality lamb’s
  leather is a genuine cult item and channels the spirit of the racing original.</p>
<p>The other items in the <strong>Heritage Collection</strong> likewise
  boast the original seventies BMW Motorsport logo, striking graphic
  lines and an eye-catching colour scheme. And they, too, exude a
  must-have appeal both for BMW Motorsport fans who have been there
  since the beginning and those with a soft spot for seventies culture
  and BMW classics.</p>
<p>Motor sport enthusiasts of the present day will be keen to explore
  the newly released <strong>BMW Motorsport Collection</strong>, which
  offers numerous styles – think striking BMW Motorsport stripes,
  dynamic styles and high-quality materials – designed to recreate that
  time-honoured BMW race feeling. A highlight of the collection is the
  <strong>BMW Motorsport</strong> <strong>Paper Jacket</strong>. Made
  from innovative, paper-like Tyvekâ material, this jacket can be
  written on with waterproof markers. Which makes it an essential
  wardrobe addition for trackside autograph hunters.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Golfsport Collection – on the green in Navy and
  Fire. <br /></strong>For those who prefer to wind down by hitting a
  golf ball or two, the <strong>BMW Golfsport Collection</strong> offers
  an exclusive selection of sporty, elegant outfits such as the
  <strong>BMW Golfsport Polo Shirt</strong> or the
  <strong>BMW Golf Functional Jacket</strong> and functionally adept
  equipment replete with clever features.</p>
<p>For example, the ultra-lightweight
  <strong>BMW Golfsport Carry Bag</strong> doesn’t just impress with its
  intelligently structured outer and inner pockets and seven club
  compartments, it also has lightweight aluminium legs (with a manual
  activator mechanism) that provide optimal ground contact. Aqua
  technology from OGIO, a removable, shape-retaining rain cover and
  waterproof zips and stitching team up to keep all of your golf gear
  dry, whatever the weather.</p>
<p>The smart Navy/Fire colour scheme of the collection will bring extra
  stylistic potency to any player’s swing, regardless of handicap.</p>
<p>The <strong>BMW Golfsport Gift Set</strong> will be equally well
  received by golf pros and fledgling members of the handicap ranks
  alike. Flip open the large, golf-ball-style gift box and you will find
  two high-qualify Pro V1 golf balls from expert partner Titleist, a
  pitch fork and a BMW Golfsport Cap. The cap has a handy magnet holder
  on its peak so you can keep the two ball markers with BMW logo (also
  included in the set) within easy reach at all times.</p>
<p> </p>
<p>
  <strong>BMW Yachtsport Collection.<br /></strong>BMW Lifestyle
  continues to blow a refreshing breeze into the world of yachting as
  well. The successful <strong>BMW Yachtsport Collection</strong>
  contains items of baggage, accessories and apparel which impress with
  a sporty, elegant design and high quality. While wind- and
  water-repellent materials respond to the specific demands of yachting,
  casual styles and sophisticated details provide unbeatable comfort.
  The collection’s accessories also combine expertly functional
  materials and chic maritime design elements.</p>
<p> </p>
<p>The BMW Sport Collections are available from April 2017
  at shop.bmw.com as well as from selected BMW Centres and dealers.</p>
<p> </p>
<p>
  <strong>Manufacturer’s recommended retail prices:<br /></strong>BMW
  Active Sweatshirts, woman and men: EUR 89.00<br />BMW Active
  Functional Towel: EUR 24.90<br />BMW Active Dog Leash: EUR
  39.90<br />BMW Motorsport Heritage Leather Jacket, men: EUR
  590.00<br />BMW Motorsport Paper Jacket. men: EUR 49.00<br />BMW
  Golfsport Polo Shirt, woman and men: EUR 65.00<br />BMW Golfsport
  Functional Jacket, woman and men: EUR 130.00<br />BMW Golfsport Carry
  Bag: EUR 280.00<br />BMW Golfsport Gift Set: EUR 55.00</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Lifestyle Products,Heritage,Sports,Design]]></category>
            <pubDate>Mon, 03 Apr 2017 14:30:00 +0200</pubDate>
            <pp:lastModified>Mon, 03 Apr 2017 12:30:00 +0000</pp:lastModified>
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                        <title>The BMW Concept X2. A new dimension to joy.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-x2-a-new-dimension-to-joy-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-x2-a-new-dimension-to-joy-en-ae/</guid><pp:caseid>813331</pp:caseid><pp:summary><![CDATA[Munich/ Paris. The BMW Group has chosen the Paris Motor Show 2016 to present the BMW Concept X2.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/ Paris</strong>
  <strong>.</strong> The BMW Group has chosen the Paris Motor Show 2016
  to present the BMW Concept X2. This new addition to the compact
  segment has a distinctive design that stands apart from that of the
  other X models and also draws on the BMW Group’s history of
  coupe-making. The result is a compact concept exuding urban sporting appeal.</p>
<p>“The BMW Concept X2 is a vehicle for active people looking for a
  combination of enjoyment and practicality,” explains Adrian van
  Hooydonk, Senior Vice President BMW Group Design. “The concept
  displays a new and exciting facet of the BMW brand within the compact segment.”</p>
<p>
  <strong>The design – a successful blend of dynamic appeal and solidity.</strong>
  <br />The design of the BMW Concept X2 fuses apparent contradictions
  into a single coherent statement. “The BMW Concept X2 combines the
  fast-moving body language and low-slung proportions of a coupe with
  the robust construction of an X model. This is a sporty vehicle with a
  bold character, and it allows us to open up some fascinating new
  design possibilities for the BMW brand,” says Karim Habib, Head of BMW Design.</p>
<p>The distinctive character of the BMW Concept X2 already shines
  through in the car’s proportions. While its large wheels and familiar
  two-box design underline its functional X model character, a long
  wheelbase, stretched roofline, short overhangs and heavily
  forward-slanting C-pillar give the body a sporty, low-to-the-road
  feel. The interplay of the darker cladding surfaces and striking
  Luminous Red body colour make the Concept X2 look even slimmer from
  the side.</p>
<p>
  <strong>Two facets to a singular character – the side view.</strong>
  <br />The upper section of the car’s flanks is dominated by sporty
  design elements. The elongated roofline and slim window graphic create
  a stretched feel. The glasshouse tapers towards the rear, forming an
  athletic shoulder section. The window graphic surrounds and integrated
  two-piece mirror bases (both made from brushed aluminium) add an extra
  touch of class. The thickness of the aluminium profile plays a
  contrasting role here. The window graphic is rounded off by a dynamic
  interpretation of the hallmark BMW Hofmeister kink. Like the logo on
  the C-pillar – a classically sporty coupe design cue straight out of
  the BMW history books – this represents a singularly unmistakeable
  detail. The large, air-channelling roof spoiler in body colour lies
  flat over the blackened rear window. Extending from the C-pillars, it
  gives the rear of the BMW Concept X2 its sporty contours.</p>
<p>Lower down the sides of the car, customary X-model features hog the
  limelight. Muscular surfaces, large wheel arches and stylistic
  underfloor protection around the door sills form an intriguing
  contrast with the dynamic elements further up. Focusing for a moment
  on more detailed features, the surfaces of the car’s flanks bring
  together large, smoothly modelled sections with precise edges,
  showcasing the car’s athletic presence. The dramatic surfacing also
  emphasises the almost squared-off wheel arches familiar from the car’s
  BMW X stablemates. In them sit large, 21-inch light-alloy wheels,
  whose striking, double-spoke, bi-colour design with a strong sense of
  three-dimensionality continues the contrast between dynamic appeal and
  solidity into the car’s details. Tyres with chunky treads point to the
  potential for fun off the beaten track, while door sills in body
  colour with integral hexagonal elements set the seal on the robust
  appearance of the car’s sides at their lowest point.</p>
<p>
  <strong>Dynamism and presence – the front end.</strong>
  <br />The front-end design of the BMW Concept X2 likewise fuses
  dynamic elements with a robust use of forms. Clearly contoured volumes
  and subtle edges create a front-end impression with presence and
  sporting appeal in abundance. The heavily raked windscreen appears to
  extend seamlessly into the dark panoramic roof and teams up with the
  newly interpreted double kidney grille and large air intakes to give
  the front end a slow-slung look. The kidneys are sited a little lower
  than the headlights, and the central air intake is closer to the road
  than the two outer intakes. This makes the centre of the car appear
  lower, underlining the dynamic verve of the front-end design.</p>
<p>The kidneys turn the familiar trapezoidal shape of BMW grilles on its
  head and instead widen from top to bottom. This clear statement
  therefore accentuates the standalone nature of the BMW Concept X2, as
  well as the width of the front and the car’s solid stance. Graphically
  modelled and heavily angled bars within the kidney grille create an
  undeniable “shark nose” effect, bringing additional depth and
  sculptural richness to this area of the car.</p>
<p>The flat contours of the headlight tubes help to give the classical
  BMW twin circular look a more hexagonal form. The laser light
  technology used by the headlights enables very slim light graphics,
  while the blue X in the centre of the hexagonal tubes adds a further
  technical accent.</p>
<p>The front apron is dominated by the large central air intake below
  the kidney grille, which helps to quench the Concept X2’s thirst for
  cooling air. The smaller, triangular air intakes on either side
  highlight the car’s broad stance. The robust, horizontal slats of the
  air intakes provide a solid counterpoint to the dynamic design of the
  front apron and add further detailed emphasis of the front-end’s
  traditional X-model character.</p>
<p>
  <strong>A powerful statement – the rear end.</strong>
  <br />The rear of the BMW Concept X2 rounds off the exterior design in
  distinctive style. Width-accentuating elements such as the slim rear
  window and horizontal lines reduce the perceived height of the
  BMW Concept X2 and underscore its sporting pretentions. From this
  angle you can also see how the rear window emerges elegantly from
  below the air-channelling spoiler and underlines the car’s sporting
  character. The prominent tapering of the glasshouse along the sides of
  the Concept X2 also catches the eye. It forms a powerful shoulder
  area, allowing it to highlight the car’s broad, muscular stance. Below
  the glasshouse, the sharply drawn rear lights radiate dynamic intent.
  The fresh interpretation of the lights’ familiar “L” shape frames the
  LED element as an illuminating three-dimensional sculpture that
  projects from the rear to eye-catching effect.</p>
<p>Located between the rear lights is the BMW logo. Below, the almost
  uninterrupted transition from tailgate to rear apron creates a
  cohesive overall picture which spotlights the car’s crisp surface
  language with particular clarity. The dark cladding below the rear
  apron lifts the whole rear end visually, while at the same time giving
  its upper section a slimmer look. The body-colour rear apron provides
  a dynamic flourish to round off the lower reaches of the rear. A large
  tailpipe at either outer extreme emphasises the car’s broad stance,
  while the surrounding surfaces reference the three-way split and
  overall form of the front air intakes.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Press Release,BMW,Design,Vision Vehicles]]></category>
            <pubDate>Thu, 06 Oct 2016 18:07:59 +0200</pubDate>
            <pp:lastModified>Thu, 06 Oct 2016 16:07:59 +0000</pp:lastModified>
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                        <title>Space for passion. The DNA of BMW interior design.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/space-for-passion-the-dna-of-bmw-interior-design-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/space-for-passion-the-dna-of-bmw-interior-design-en-ae/</guid><pp:caseid>813128</pp:caseid><pp:summary><![CDATA[The interior design of a BMW vehicle is a continuation of what the exterior promises: Sheer Driving Pleasure. Beyond the familiar focus on the driver, BMW places key emphasis on an emotional surface language that resonates between the two poles of a lively yet calm design. Dynamic, fluid forms lend expression to the character of the vehicles, creating an organic surface design distinguished by smooth, harmonious transitions.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>The interior design of a BMW vehicle is a continuation of what the
  exterior promises: Sheer Driving Pleasure. Beyond the familiar focus
  on the driver, BMW places key emphasis on an emotional surface
  language that resonates between the two poles of a lively yet calm
  design. Dynamic, fluid forms lend expression to the character of the
  vehicles, creating an organic surface design distinguished by smooth,
  harmonious transitions.</p>
<p> </p>
<p>
  <strong>Clear focus: driver-centric design.</strong></p>
<p>A hallmark of BMW interior design is the systematic driver-centric
  layout in which the cabin is ergonomically configured with the driver
  firmly in mind. Important operating and control elements in the
  instrument panel and the asymmetrically designed centre console are
  visibly angled towards the driving seat and are thus within the
  driver’s direct reach. The precise configuration varies
  according to the model, allowing each car to develop its own
  individual character in this regard as well. The optimal integration
  of the control elements and their carefully coordinated positioning
  reflect the perfection of the interior design and stand for the
  premium quality and exclusivity associated with BMW.</p>
<p> </p>
<p>
  <strong>Emotional flow of lines: horizontality.</strong></p>
<p>Stretched, horizontal lines accentuate the airiness and size of the
  interior, creating a generous sense of space that has a restful effect
  on the eye. The horizontal layout of the instrument panel
  counterpoints the vertically configured centre console with its
  technical features. The front aspect of the interior appears large and
  airy; this spaciousness perceived by the driver and passengers
  combines with the maximum possible range of technical features to form
  a perfect composition. The horizontal alignment of the interior design
  not only creates breadth but, thanks to the airy ambience, evokes a
  sense of agility as well. A deliberately suggested, subtle flow of
  lines is open to interpretation by the observer.</p>
<p> </p>
<p>
  <strong>Play with light and shade: surface design.</strong></p>
<p>The sensitive design of the interior surfaces likewise subtly
  addresses the subliminal level of perception among the car’s
  occupants, while a delicate play of light and shade engenders a lively
  formal language. By analogy with the human anatomy, a BMW interior is
  virtually devoid of flat surfaces.</p>
<p>Instead, individual surfaces come together in a flowing, organic
  motion before breaking free from each other again. Clear lines define
  the individual surfaces and demarcate them from one another. This
  emotional surface language – a hallmark BMW feature –
  demonstrates a consummate sense of form and perfect design.</p>
<p> </p>
<p>
  <strong>Airiness at every level: layering.</strong></p>
<p>The individual character of a BMW is expressed in the interior
  through a special interplay of surfaces and lines that follows the
  layering principle. This refers to levels made up of different
  materials which are visually “stacked” on top of one
  another and assigned various functions, in this way bringing the
  surfaces and dynamics alive. For the interior design of BMW
  automobiles, this layering concept marks the inception of a new,
  modern interior aesthetic while simultaneously creating a visual buoyancy.</p>
<p> </p>
<p>
  <strong>Love of detail: perfectionism.</strong></p>
<p>BMW devotes meticulous attention to the design of interior details.
  Indeed, they play a crucial part in ensuring that a BMW continues to
  spark pleasure and passion in customers years down the line.</p>
<p>Every detail, such as the control buttons, is specifically designed
  for each individual model. Keys and buttons are seamlessly integrated
  into the design of the interior and take up the surrounding flow of
  lines. In colour and intensity, their illumination adheres to a
  uniform BMW colour code that spans the entire model family. The
  gearshift lever boasts a sporty-dynamic style as the embodiment of the
  core of BMW interior design. A central operating element is the iDrive
  Controller, which gives the driver sensory feedback for much more
  relaxed and therefore safer control of functions such as the
  navigation system or automatic climate control.</p>
<p>“When designing the interior of a BMW, the overall impression
  is crucial. We always pay attention to the impact of the interplay of
  features, but also to the potential contribution of each individual
  detail. Size, movement and dynamics are very palpable in the design,
  but aspects such as safety and functionality naturally also play a key
  role when it comes to designing the interior. Above everything,
  though, stands form and aesthetics. That’s the benchmark we all
  follow.” Marc Girard, Head of BMW Interior Design.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Thu, 01 Mar 2012 14:35:00 +0100</pubDate>
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