Munich/Doha. BMW has been a global partner of Art Basel for over two decades, supporting visionary artistic voices across its shows. To mark the inaugural edition of Art Basel Qatar, taking place from 3 to 7 February 2026, and as part of the BMW Art Car World Tour, BMW will present David Hockney’s BMW Art Car (1995) in Doha, alongside an opening reception at the BMW Lounge, celebrating the enduring dialogue between contemporary art, innovation and mobility.

As the Associate Partner of Art Basel globally, BMW continues its longstanding support for the fair’s VIP car service.

“I thought it would be a good idea to show the car as if one could see inside.”
—  David Hockney, BMW Art Car #14, 1995.

On the occasion of Art Basel’s first edition in Qatar, BMW brings one of the most celebrated works from its Art Car Collection to the region. Exhibited at the iconic Sahat Wadi Msheireb Plaza, Hockney’s BMW Art Car transforms the automobile into an X-ray-like vision, revealing its interior, occupants and movement.

The presentation highlights Hockney’s fascination with colour, perspective and the passage of time, while placing his visual language in dialogue with five decades of BMW Art Car history.

BMW Lounge at Art Basel Qatar 2026.
To celebrate Art Basel Qatar, BMW presents the BMW Lounge at M7, open to visitors throughout the exhibition’s official opening hours. The Lounge offers guests the opportunity to explore the BMW Art Car Collection in miniature, providing curated insights into BMW’s long-standing engagement with contemporary art.

An opening reception will be held for guests, with opening remarks by artist Christoph Niemann, Tom Eccles (Executive Director, Centre for Curatorial Studies, Bard College) and Prof Dr Thomas Girst (Head of Cultural Engagement, BMW Group). The speakers will reflect on the ongoing dialogue between contemporary art, automotive innovation and the cultural legacy of David Hockney and the BMW Art Car Collection.

The 14th BMW Art Car: David Hockney, 1995.
Born in Bradford, England, in 1937, David Hockney is one of the most influential artists of his generation. A graduate of the Royal College of Art, he emerged from the circles of Swinging Sixties London to define a highly distinctive form of international Pop Art.

David Hockney’s Art Car offers a radical reinterpretation of automotive paintwork by effectively turning the car inside out. Like an X-ray, the design reveals the anatomy of the car and its occupants: the outline of the driver appears on the door, while Hockney’s dachshund Stanley sits on the back seat. Stylised engine components span the bonnet, while sweeping fields of green evoke landscape, motion and time. His Art Car, conceived purely as an exhibition piece, has never been driven on the road or in competition.

The BMW Art Car World Tour.
Following the successful launch of the BMW Art Car World Tour 2025 and the presentation of Andy Warhol’s BMW Art Car #4 in Dubai, United Arab Emirates, BMW continues this journey by bringing another legendary Art Car to the Middle East. With Hockney’s BMW Art Car, now presented in Doha, BMW further strengthens the dialogue between contemporary art and automotive innovation across the region.

For over 50 years, the BMW Art Car Collection has provided artists with a unique platform to engage with automobiles as spaces for artistic experimentation. From Alexander Calder and Andy Warhol to Jenny Holzer, Jeff Koons and Julie Mehretu, the 20 BMW Art Cars represent a cross-section of contemporary art history, spanning minimalism, pop art, abstraction, conceptual and digital art.

To celebrate its 50th anniversary, the BMW Art Car World Tour presents an ambitious global exhibition programme across all five continents. The tour underscores BMW’s long-term commitment to cultural engagement, bringing together art, technology, motorsport and design in a uniquely mobile museum of “rolling sculptures”. The complete press release and further press material are available for download here.

The BMW Art Car Collection.
The BMW Art Car initiative, born from the vision of French racing driver and art dealer Hervé Poulain and BMW Head of Motorsport Jochen Neerpasch, has become a cornerstone of BMW’s cultural engagement. Over the decades, the collection has grown to include works by Frank Stella, Robert Rauschenberg, Esther Mahlangu, David Hockney, Jeff Koons, and many others, each contributing their unique artistic perspective.

BMW’s commitment to culture extends far beyond the BMW Art Car Collection, encompassing more than a hundred initiatives across contemporary art, music, film, and design. The company’s dedication to fostering creativity and innovation continues to resonate globally, as evidenced by the success of the Art Car World Tour.

The history of BMW's legendary Art Cars.

1.  Alexander Calder / BMW 3.0 CSL / 1975
2.  Frank Stella / BMW 3.0 CSL / 1976
3.  Roy Lichtenstein / BMW 320i Turbo / 1977
4.  Andy Warhol / BMW M1 / 1979
5.  Ernst Fuchs / BMW 635 CSi / 1982
6.  Robert Rauschenberg / BMW 635 CSi / 1986
7.  Michael Jagamara Nelson / BMW M3 Group A / 1989
8.  Ken Done / BMW M3 Group A / 1989
9.  Matazo Kayama / BMW 535i / 1990
10.  César Manrique / BMW 730i / 1990
11.  A.R. Penck / BMW Z1 / 1991
12.  Esther Mahlangu / BMW 525i / 1991
13.  Sandro Chia / BMW M3 GTR / 1992
14.  David Hockney / BMW 850 CSi / 1995
15.  Jenny Holzer / BMW V12 LMR / 1999
16.  Ólafur Elíasson / BMW H2R / 2007
17.  Jeff Koons / BMW M3 GT2 / 2010
18.  Cao Fei / BMW M6 GT3 / 2017
19.  John Baldessari / BMW M6 GTLM / 2016
20.  Julie Mehretu / BMW M Hybrid V8 / 2024

The BMW Group's Cultural Engagement, with exclusive updates and deeper insights into its global initiatives can be followed on Instagram at @BMWGroupCulture.

Dubai, 03 November 2025 – BMW Middle East returns to Dubai Design Week 2025, the region’s leading design festival for the fourth consecutive year. Running from November 4 to 9 at Dubai Design District (d3), their presence highlights BMW Middle East’s commitment to supporting and nurturing regional talent and creativity.

Beyond continuing their support for the event as the exclusive Automotive Partner, BMW Middle East is proud to present the BMW pavilion “Ellipse”, a collaboration with Bricklab, a Jeddah-based architecture studio founded by brothers Abdulrahman and Turki Gazzaz in 2015.

Through a cohesive integration of design, materiality, and spatial experience, Ellipse pavilion will embody core attributes of BMW. Its conceptdraws inspiration from the duality between the comfort of a luxury car and the raw environment of the desert highway. Its hard aluminium exterior contrasts with a soft, sinuous interior, creating moments of intimacy and reflection. The elliptical form provides a dynamic counterpoint to the angular geometry of Dubai Design District, symbolising motion and modernity.

While the hard aluminium cladding evokes strength and precision, the interior finishes mirror the craftsmanship of the BMW 7 Series with undulating walls and soft textures designed to encourage connection and calm. Adding to the experience, Ellipse pavilion will also showcase an exceptional BMW 7 Series presenting an elegant two-tone composition: Maldives Blue blending seamlessly with Oxide Grey Metallic for a distinctive and sophisticated look. Through this deliberate interplay of materials and atmospheres, Ellipse successfully echoes the core design attributes and luxury experience of the BMW 7 Series Individual.

Speaking about the inspiration behind Ellipse pavilion, Abdulrahman and Turki Gazzaz said: “Creating this pavilion for Dubai Design Week has been a process of artistry and practicality. Our collaboration with BMW Group Middle East has provided ideas that allowed us to pay homage to excellence in automotive design, merged with the dramatic scenery drivers experience in the Middle East. The result is a building we can be proud of – it is as elegant as it is functional.”

BMW Group Middle East’s commitment to art, design, and culture further extends within Ellipse pavilion, where visitors will experience meticulously crafted works from six regional artists. They include: Rania Elkalla, founder of Shell Homage; Karim Tamerji and Elias El Hage from Karim + Elias; Rand Abdul Jabbar, multidisciplinary artist; co-founders Sara Abu Farha and Khaled Shalkha of Datecrete Studio & Lab; Talin Hazbar, multidisciplinary artist; and Dima Srouji, founder of Hollow Forms.

Karim-Christian Haririan, Managing Director of BMW Group Middle East, said: “We are committed to championing regional creativity across art, design and culture, which is showcased through our ongoing partnership with Dubai Design Week, a platform that continues to inspire innovation and cultural dialogue. Our collaboration with Bricklab for Ellipse pavilionand the showcase six remarkable regional designers reflects BMW’s passion for design excellence, craftsmanship and cultural exchange.”

3 April 2025, Dubai, UAE. Coinciding with the BMW Art Car Collection’s 50^th anniversary, BMW Group Middle East is set to bring an extraordinary highlight to this year’s edition of Art Dubai (16-20 April). Among the most celebrated pieces in this legendary collection is the BMW M1 Art Car, transformed by the visionary Andy Warhol, will take center stage in an exclusive showcase at the region’s premier art fair.

Warhol’s bold and expressive strokes turned the BMW M1 into a moving canvas, capturing the essence of speed, dynamism, and artistic revolution. Reflecting on his creation, Warhol himself declared:

“I love that car. It has turned out better than the artwork.”

— Andy Warhol, BMW Art Car #4, 1979

Now, decades later, and for the first time ever, this masterpiece is making its way to Dubai, marrying the worlds of automotive excellence and contemporary art.

Karim-Christian Haririan, Managing Director of BMW Group Middle East said: “The BMW Art Car collection embodies our commitment to creativity, innovation, and cultural expression. Andy

Warhol’s BMW M1 Art Car is a true masterpiece that bridges the worlds of art and automotive excellence, and we are thrilled to bring this iconic work to Art Dubai 2025. Our participation in this year’s Art Dubai reinforces BMW Group Middle East’s dedication to fostering artistic dialogue and cultural exchange in the region. This moment not only celebrates 50 years of BMW Art Cars but also highlights our ongoing support for the arts and our role in shaping creative conversations worldwide.”

“Art and culture have been part of the DNA of the BMW Group for over 50 years. That’s why I’m proud to see BMW Middle East not just participating in the region’s cultural scene, but actively shaping it,” – says Dr. Thomas Girst, Head of Cultural Engagement, BMW Group. “With the BMW Art Car World Tour now underway, I’m especially delighted that the Middle East is playing a role in this global celebration of heritage, innovation, art and design.”

BMW Art Talk

On the theme of “Driven by Art: Are Commissions and Co-Creations the Future?” a BMW Art Talk will be held on 17 April 2025 at the Art Dubai. This talk allows for a deeper introspection into the evolution of the BMW Art Car series over the past 50 years, examining its intersection with art, design, and automotive innovation. The panel will feature speakers including Hans Ulrich Obrist (curator and artistic director), Stephanie Rosenthal (art historian and curator, Director of the Guggenheim Abu Dhabi), and Azu Nwagbogu (Nigerian art curator and cultural advocate, Founder and Director of the African Artists' Foundation) and Prof. Dr Thomas Girst (Head of Cultural Engagement, BMW Group). Speakers will explore how the BMW Art Car collection has served as both a canvas for visionary artists and a mirror of societal and technological change, while also examining the impact of commissioned art on cultural narratives and the future of artistic collaboration through co-creations.

The 4th BMW Art Car: Andy Warhol, 1979.

The individual meets the mass-produced in Andy Warhol's art. But instead of covering the prototype BMW M1 with quotations from pop culture, Warhol reached for his paintbrush and left his own, very personal signature on the car, which had only recently left the drawing board of design legend Giorgio Giugiaro. With broad brushstrokes, 13 pounds (6 kilograms) of paint and in just 28 minutes, Warhol covered the car in colours and textures that clearly reveal his artistic gestures, even today. "I have tried to give a vivid depiction of speed. If a car is really fast, all the contours and colours will become blurred," he said. Hervé Poulain, the founder of the BMW Art Car Collection, witnessed Warhol painting the car and compared it to a live dance performance.

Andy Warhol (1928-1987) is considered one of the most influential artists of the modern age and a major proponent of Pop Art. Established in 1962, his legendary New York studio - The Factory, a meeting place for artists, musicians and actors - revolutionised how art was understood, blurring the boundaries between advertisements and high culture. His iconic series of portraits, showing such figures as Marilyn Monroe, Elvis Presley and Mao Zedong, along with his screen prints of consumer goods, made him one of the most-referenced artists of his time. His works and ideas continue to shape pop culture and the art market today.

Andy Warhol's Art Car raced for the first and only time at the 24 Hours of Le Mans in 1979. Numbered 76, the M1 was driven by Manfred Winkelhock from Germany, as well as Hervé Poulain and Marcel Mignot from France, finishing sixth overall and second in its class.

Munich. Calder, Lichtenstein, Warhol, Holzer, Hockney, Koons, Rauschenberg, Mahlangu, Eliasson, Baldessari, Cao Fei, Mehretu. For the past 50 years, the BMW Art Car series has provided artists fascinated by automobiles with a perfect playground for art and design, technology and innovation, motorsport and engineering. The collection of 20 BMW Art Cars embodies the essence of global cultural engagement with over one hundred initiatives across contemporary art, music and film, as well as design. The "rolling sculptures" – from Alexander Calder’s first-ever Art Car to Julie Mehretu’s latest – offer a cross-section of art history over the past five decades: minimalism, pop art, magical realism, abstraction, conceptual art and digital art are all represented.

“I love that car. It has turned out better than the artwork.”
Andy Warhol, BMW Art Car #4, 1979

The artists are selected by international juries of museum directors. In close collaboration with the BMW Group’s engineering and design teams, they freely develop their concepts and inspire everyone involved. To mark the 50th anniversary, the BMW Art Car World Tour features an exhibition programme spanning all five continents and including numerous accompanying events.

“The car should not only race in a physical way but also in the heart.”
Cao Fei, BMW Art Car #18, 2016

An anniversary around the world.

"The BMW Art Car Collection celebrates 50 years of artistic freedom and visionary design. The 20 vehicles have become international icons, telling stories of society, technology and performance. Our commitment to art and culture is long-term. We are continuously developing the collection and bringing art and automotive culture together in a unique way," says Ilka Horstmeier, Board Member for Human Resources and Real Estate at BMW Group.

The BMW Art Car World Tour kicks off in Europe and Asia. On 20-21 March, the BMW Art Cars created by Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, David Hockney and Jeff Koons will be on display at the Museum of Applied Arts and the SPARK Art Fair in Vienna for the BMW Group Niederlassung Wien event “(R)Evolution of Art”. The latest and 20th BMW Art Car – the BMW M Hybrid V8 by renowned American painter Julie Mehretu – will embark on an Asian tour and be displayed at Art Basel in Hong Kong on 28-30 March.

Mehretu is developing her Art Car project far beyond the vehicle as an object and will host workshops for young film and media artists across five African countries in 2025, together with film producer Mehret Mandefro and the BMW Group. The results of the African Film and Media Arts Collective (AFMAC) will be presented in 2026 alongside Mehretu's Art Car in an exhibition at the Zeitz MOCAA in Cape Town, curated by its Executive Director, Koyo Kouoh, the designated curator of the Venice Biennale 2026.

“The whole BMW Art Car project is about invention, about imagination, about pushing limits of what can be possible.”
Julie Mehretu, BMW Art Car #20, 2024

Important museums and platforms for classic automobiles are also celebrating the milestone anniversary of the BMW Art Cars. The 13th Art Car by Sandro Chia will be showcased at the classic car festival Concorso d’Eleganza Villa d’Este at Lake Como in May. In July and August, the Louwman Museum in The Hague will present eight BMW Art Cars in a special exhibition.

“I also thought it would be nice if women could participate other than standing around in bikinis.”
Jenny Holzer, BMW Art Car #15, 1999

The BMW Museum, the home of the BMW Art Cars when they are not travelling the world, is also honouring the collection by combining two anniversaries in a special exhibition. The BMW 3 Series is also celebrating its 50th anniversary in 2025, and starting 16 June, the museum will showcase a historical overview of all BMW 3 Series models as well as the BMW M3 Art Cars by Sandro Chia, Michael Jagamara Nelson, and Ken Done.                     

“I think mobile museums would be a good idea. This car is the fulfilment of my dream. I would like to do ten more.”
Robert Rauschenberg, BMW Art Car #6, 1986

New Art Car book, new Art Car model, new Art Car fashion collection.

In addition to the exhibition programme, BMW is releasing various new art and lifestyle products in celebration of the anniversary. The 1:18-scale miniature of the 20th Art Car by Julie Mehretu is available for purchase across BMW Lifestyle Shops, with a 1:43 version to follow later in the year. Together with publisher Hatje Cantz, BMW is presenting the third edition of the "BMW Art Cars" catalogue. Interviews with the founders of the collection and essays on each of the 20 Art Cars highlight the art historical relevance and diversity of the works. The cover design of the new edition is by Julie Mehretu. Following the popular Alexander Calder and Roy Lichtenstein fashion collections, the third collaboration with Puma based on the BMW Art Cars will be announced later this year.

“So you can say, the BMW Art Car is definitely a typical Baldessari and the fastest artwork I ever created!”
John Baldessari, BMW Art Car #19, 2016

Born from passion: a brief history of the BMW Art Car Collection.

On 14 June 1975, the BMW 3.0 CSL designed by American sculptor Alexander Calder took to the track at the 24 Hours of Le Mans. The project was initially intended as a one-time collaboration between the artist and BMW. The audience cheered for the colourful racing car and children rejoiced. BMW decided this had to continue! It all began with the passion for art and motorsport of French auctioneer and racing driver Hervé Poulain. In 1975, Poulain found a visionary ally in Jochen Neerpasch, founder and Head of BMW Motorsport, for his plan to enter a BMW designed by an artist in the legendary Le Mans endurance race. Even though the first BMW Art Car retired from the race after seven hours, it became a true crowd favourite, laying the foundations for the collection.

“Hervé, win! But drive carefully!”
Alexander Calder, BMW Art Car #1, 1975

In close collaboration with legendary New York gallerist Leo Castelli, BMW Art Cars by American artists such as Frank Stella, Roy Lichtenstein and Andy Warhol followed – and all were raced by Hervé Poulain and the BMW team at Le Mans. From 1982 to 1992, the BMW Art Car Collection opened up to the world, with artists transforming various standard production models: Ernst Fuchs, Robert Rauschenberg, Michael Jagamara Nelson, Ken Done, Matazo Kayama, César Manrique, A. R. Penck, Esther Mahlangu, Sandro Chia and David Hockney. In 1999, BMW returned to motorsport with the BMW V12 LMR prototype and American conceptual artist Jenny Holzer. Eight years later, Olafur Eliasson designed "Your mobile expectations: BMW H₂R Project" based on a record-breaking hydrogen race car. Jeff Koons, John Baldessari, Cao Fei, and Julie Mehretu have added dynamic race cars over the past 15 years. Since its invention nearly 140 years ago, artists worldwide have engaged with the automobile both critically and enthusiastically. And over the last 50 years, the BMW Art Car series has contributed significantly to this inspiring dialogue.

“These race cars are like life, they are bursting with power and have enormous energy. My ideas are meant to merge with this power – it's all about fully embracing it.”
Jeff Koons, BMW Art Car #17, 2010

BMW Art Car World Tour 2025 (selection)

until 16 April 2025: Wits Art Museum, Johannesburg, South Africa
BMW Art Car #12 Esther Mahlangu

20-21 March 2025: SPARK Art Fair and MAK Museum Vienna, Austria
Event “(R)Evolution of Art” of the BMW Niederlassung Wien
BMW Art Cars #3 Roy Lichtenstein, #4 Andy Warhol, #6 Robert Rauschenberg, #14 David Hockney, #16 Jeff Koons

28-30 March 2025: Art Basel in Hong Kong
BMW Art Car #20 Julie Mehretu

23 April-2 May 2025: Shanghai Auto Show, China
BMW Art Car #20 Julie Mehretu

18-20 April 2025: Art Dubai, United Arab Emirates
BMW Art Car # TBA

May 2025: 50 Years of BMW Switzerland, Zurich, Switzerland
BMW Art Cars #5 Ernst Fuchs, #8 Ken Done, #11 A. R. Penck, #14 David Hockney, #15 Jenny Holzer, #19 John Baldessari

9-11 May 2025: Taipei Dangdai, Taiwan
BMW Art Car # TBA

27 May–1 June 2025: Bratislava, Slovakia
BMW Art Cars #2 Frank Stella, #7 Michael Jagamara Nelson, #9 Matazo Kayama

15-18 May 2025: Market Art Fair, Stockholm, Sweden
BMW Art Cars #1 Alexander Calder, #3 Roy Lichtenstein, #4 Andy Warhol, #17 Jeff Koons

23-25 May 2025: Concorso d’Eleganza Villa d’Este, Lake Como, Italy
BMW Art Car #13 Sandro Chia

16 June 2025-1 January 2026: BMW Museum, Munich
BMW Art Cars #7 Michael Jagamara Nelson, #8 Ken Done, #13 Sandro Chia

16 June 2025-31 August 2025: BMW Welt, Munich
BMW Art Cars #15 Jenny Holzer, #20 Julie Mehretu

27-29 June 2025: The Aurora, Båstad, Sweden
BMW Art Cars #1 Alexander Calder, #3 Roy Lichtenstein, #4 Andy Warhol, #17 Jeff Koons

3 July-31August, 2025: Louwman Museum, The Hague, Netherlands
BMW Art Cars #1 Alexander Calder, #2 Frank Stella, #3 Roy Lichtenstein, #4 Andy Warhol, #10 César Manrique, #12 Esther Mahlangu, #14 David Hockney, #17 Jeff Koons

24-28 September 2025: Contemporary Istanbul, Turkey
BMW Art Cars #1 Alexander Calder, #20 Julie Mehretu

The Art Car World Tour schedule is still evolving and will continue through most of 2026. Further stops and venues are planned, including Australia, Belgium (Brussels, Zoute), China (Macau), Germany (Berlin, Munich, Düsseldorf), Kazakhstan, Latin America, Morocco (Marrakech), South Africa, Spain, Switzerland (Basel) and USA.

BMW Art Cars

1. Alexander Calder / BMW 3.0 CSL / 1975
2. Frank Stella / BMW 3.0 CSL / 1976
3. Roy Lichtenstein / BMW 320 Group 5 / 1977
4. Andy Warhol / BMW M1 Group 4 / 1979
5. Ernst Fuchs / BMW 635 CSi / 1982
6. Robert Rauschenberg / BMW 635 CSi / 1986
7. Michael Jagamara Nelson / BMW M3 Group A / 1989
8. Ken Done / BMW M3 Group A / 1989
9. Matazo Kayama / BMW 535i / 1990
10. César Manrique / BMW 730i / 1990
11. A.R. Penck / BMW Z1 / 1991
12. Esther Mahlangu / BMW 525i / 1991
13. Sandro Chia / BMW M3 GTR / 1992
14. David Hockney / BMW 850 CSi / 1995
15. Jenny Holzer / BMW V12 LMR / 1999
16. Olafur Eliasson / BMW H₂R / 2007
17. Jeff Koons / BMW M3 GT2 / 2010
18. Cao Fei / BMW M6 GT3 / 2016
19. John Baldessari / BMW M6 GTLM / 2016
20. Julie Mehretu / BMW M Hybrid V8 / 2024

Further information on the BMW Art Car Collection can be found here.

Paris/Munich. The 20th BMW Art Car is being presented to the public for the first time today at the Centre Pompidou in Paris. Designed by renowned New York-based contemporary artist Julie Mehretu, the project transforms the BMW M Hybrid V8 race car into a performative work of art, continuing a longstanding tradition of BMW Art Cars and competitive racing. Just a few weeks after its World Premiere in the French capital, the newest edition in the storied BMW Art Car collection will compete in the 24 Hours of Le Mans.

“The whole BMW Art Car project is about invention, about imagination, about pushing limits of what can be possible. I don’t think of this car as something you would exhibit. I am thinking of it as something that will race in Le Mans. It’s a performative painting. My BMW Art Car was created in close collaboration with motorsport and engineering teams,” says Julie Mehretu. “The BMW Art Car is only completed once the race is over.”

The collaboration between BMW and Julie Mehretu also includes a joint commitment to a series of PanAfrican Translocal Media Workshops for filmmakers, which will tour various African cities in 2025 and 2026, and will culminate in a major exhibition at the Zeitz Museum of Contemporary Art Africa in Cape Town.

“The BMW Art Cars are an essential part of our global cultural commitment. For almost 50 years, we have been cooperating with artists who are just as fascinated by mobility and design as they are by technology and motorsports. Julie Mehretu's vision for a racing car is an extraordinarily strong contribution to our BMW Art Cars series,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Julie Mehretu has created more than an amazing Art Car. Her ideas provided the impetus for us to expand the cultural commitment of our Art Cars to promote the creativity of young artists in Africa.”

A Performative Painting is Created.
Space, movement and energy have always been central motifs in Julie Mehretu's work. For the design of the 20th BMW Art Car, she transformed a two-dimensional image into a three-dimensional representation for the first time, with which she succeeded in bringing dynamism into form. Julie Mehretu used the colour and form vocabulary of her monumental painting “Everywhen” (2021 - 2023) as a starting point for her design. The work is currently on view at "Ensemble", the artist’s exhibition at the Pinault Collection - Palazzo Grassi in Venice and will subsequently become part of the permanent collection of the Museum of Modern Art (MoMA) in New York, to which it has been gifted.

Its abstract visual form results from digitally altered photographs, which are superimposed in several layers of dot grids, neon-coloured veils and the black markings characteristic of Mehretu's work. “In the studio where I had the model of the BMW M Hybrid V8 I was just sitting in front of the painting and I thought: What would happen if this car seemed to go through that painting and becomes affected by it,” Julie Mehretu says. “The idea was to make a remix, a mash-up of the painting. I kept seeing that painting kind of dripping into the car. Even the kidneys of the car inhaled the painting.”

BMW Art Cars with Le Mans history come together at the Concorso d’Eleganza.
The fusion of image and vehicle was realised with the help of 3D mapping, with which the motif was transferred to the contours of the vehicle. The elaborate foiling allows for the fully designed BMW M Hybrid V8 to compete at the 24 Hours of Le Mans. BMW Motorsport drivers Sheldon van der Linde (RSA), Robin Frijns (NED) and René Rast (GER) will enter the 20th BMW Art Car with starting number 20 at the Circuit de la Sarthe on 15 June. Like them, Julie Mehretu is also eagerly awaiting the race: “I went to see the BMW M Hybrid V8 race in Daytona, and this experience was overwhelming. Designers, engineers, aerodynamicists and so many other creative minds are working on taking this vehicle to its extreme. When it goes out on the racetrack now, so many dreams will be fulfilled.”

Leading up to race day, Julie Mehretu's BMW Art Car will make an appearance at the Concorso d'Eleganza at Villa d'Este in Lake Como on its way to Le Mans. As part of the exhibition for historic vehicles organised by the BMW Group and the Grand Hotel Villa d'Este, Julie Mehretu herself will present the 20th edition of the BMW Art Car Collection. It will be featured on the grounds of the Villa Erba together with the BMW Art Cars by Alexander Calder (1975), Frank Stella (1976), Roy Lichtenstein (1977), Andy Warhol (1979), Jenny Holzer (1999) and Jeff Koons (2010), which also made their race debut at Le Mans. Julie Mehretu will discuss the creation of the 20th BMW Art Car in an artist talk with Adrian van Hooydonk, Head of BMW Group Design, on Sunday, 26 May 2024.

Inspiration for Young Artists: PanAfrican Translocal Media Workshops.
The collaboration between BMW and Julie Mehretu was conceived from the beginning beyond the automobile. It will culminate after the 24 Hours of Le Mans in a project for emerging artists on the African continent: The PanAfrican Translocal Media Workshops. Together, the partners are focussing on the creative potential across the African continent, where the BMW Group has been making a contribution to social responsibility with educational projects for over 50 years.

Julie Mehretu and Mehret Mandefro, Emmy-nominated producer, writer and co-founder of the Realness Institute, which works to strengthen the media ecosystem in Africa, will organise workshops in various African cities and regions throughout 2025. The goal of the project is to provide a space for artists and filmmakers to collaborate and exchange ideas. These meetings will offer a forum for artists to develop new pathways towards a just civic future in their respective communities.

The PanAfrican Translocal Workshop series will visit the cities of Dakar (Senegal), Marrakech (Morocco), Kigali (Rwanda), Lagos (Nigeria) and Cape Town (South Africa). The results of the workshops will be presented together with the 20th BMW Art Car at the Zeitz Museum of Contemporary Art Africa in Cape Town in the first half of 2026.

The BMW Group is thus consistently continuing its decades-long support for film and creative talent: from the short film series ‘The Hire’ and the partnership with the Cannes International Film Festival to the acquisition of works by students from art academies in the neighbourhoods of the company’s plants worldwide.

The Artist.
Julie Mehretu is a world-renowned American painter. She was born in Addis Ababa, capital of Ethiopia, in 1970. Together with her family she moved to the U.S. at the age of seven. She lives and works in New York City and Berlin.

Mehretu’s practice in painting, drawing and printmaking engage the viewer in a dynamic visual articulation of contemporary experience, a depiction of social behavior and the psychogeography of space by exploring palimpsests of history, from geological time to a modern-day phenomenology of the social.

Mehretu received her Bachelor’s Degree from the Kalamazoo College in Michigan, spent a year abroad at Cheikh Anta Diop University in Dakar, Senegal, and completed her Master's degree of Fine Art with honors from The Rhode Island School of Design in 1997. Mehretu has received numerous awards, including the The MacArthur Award (2005), The Berlin Prize: Guna S. Mundheim Fellowship at The American Academy in Berlin (2007) and the U.S. Department of State Medal of Arts Award (2015). A mid-career survey of Mehretu's work recently toured at LACMA (Los Angeles), High Museum (Atlanta) The Whitney Museum of American Art (New York) and The Walker Museum of Art (Minneapolis) from 2019 to 2023. Her largest European solo exhibition to date entitled “Ensemble” opened March 17, 2024 at Palazzo Grassi in Venice.

Mehretu is a member of the American Academy of Arts and Letters, the American Academy of Arts and Sciences and The National Academy of Design. Her global representative is Marian Goodman Gallery. She also exhibits with White Cube, London, and Carlier Gebauer, Berlin.

Statement from the Jury for the 20th BMW Art Car.
Julie Mehretu was unanimously selected in 2018 by a jury of high-ranking representatives of the international art world to design the 20th BMW Art Car. The panel includes renowned curators and museum directors from various countries, including Koyo Kouoh, Executive Director and Chief Curator, Zeitz MOCAA, Cape Town; Hans-Ulrich Obrist, Artistic Director of the Serpentine Galleries, London; and Cecilia Alemani, Donald R. Mullen, Jr. Director and Chief Curator, High Line Art, New York.

On the occasion of the World Premiere of the BMW Art Car designed by Julie Mehretu in Paris, the jury members published the following statement: "We are thrilled with Julie's BMW Art Car! Okwui Enwezor had already coined the phrase ‘Dynamism in Form’ during our jury session and nothing applies better to her BMW M Hybrid V8 race car. Julie’s first three-dimensional work combines her aesthetics and formal language with the idea of the glitch and the blur, turning speed into a visceral experience. This energetic space is as fierce and competitive in racing as it is ambitious as a creative playground of the imagination. It not only pays homage to the art cars of Jenny Holzer and Frank Stella, but also spins a visual web from Mad Max to graffiti and street art that is unique within the series of BMW Art Cars."

The BMW M Hybrid V8.
The canvas for the 20th BMW Art Car is the BMW M Hybrid V8. The new race car from BMW M GmbH features a hybrid electric drivetrain system with approximately 640 hp, powered by a 4.0-litre V8 engine supported by an electric motor (top speed: up to 345 km/h or 215 mph, depending on the race track layout).

During this year’s official FIA World Endurance Championship races, the BMW M Hybrid V8 will take on high-calibre competition in the Hypercars category. The car will also compete in the 24 Hours of Le Mans – the first BMW M Motorsport prototype to do so since the BMW V12 LMR, which won the classic race in 1999.

The BMW Art Car Collection.
Renowned artists from all over the world have participated in the BMW Art Car program since 1975. The initiative came from the French racing driver and art lover Hervé Poulain, who, together with the then BMW Head of Motorsport Jochen Neerpasch, asked his artist friend Alexander Calder to paint a car. The result was a BMW 3.0 CSL, which competed in the 24 Hours of Le Mans in 1975 and became a crowd favourite.

This was the birth of the BMW Art Car Collection. In the years that followed, renowned artists such as Frank Stella, Roy Lichtenstein, Andy Warhol, Robert Rauschenberg, Esther Mahlangu, David Hockney, Jenny Holzer, Ólafur Elíasson and Jeff Koons enriched the collection with further BMW Art Cars, each in their own individual style. Most recently, the Chinese multimedia artist Cao Fei and American conceptual artist John Baldessari each presented a BMW Art Car based on the BMW M6 GT3 and GTLM respectively in 2016 and 2017. The BMW Art Cars are not only shown at their home, the BMW Museum in Munich, but are also on tour around the world as part of international exhibitions.

Dubai/Basel. BMW will unveil "The Electric AI Canvas" at Art Basel in Basel 2023, an installation inspired by the new BMW i5. A unique combination of art and technology that uses AI in a responsible manner to create an immersive on-site art experience.

On the occasion of Art Basel in Basel 2023, BMW proudly presents “The Electric AI Canvas” an extension of the entirely virtual work "The Ultimate AI Masterpiece". Now, for the very first time, released as an awe-inspiring physical art experience that transforms the 100% electric BMW i5 into a dynamic canvas of distinct generative art and featuring works by contemporary artists Esther Mahlangu, Kohei Nawa, Eric N. Mack, Koo Jiyoon and Bin Woo Hyuk. “The Electric AI Canvas” will be exhibited from June 12 to 18, 2023, at Art Basel in Basel, the world's premier art show for Modern and contemporary art. Additionally, as a global partner of the Art Basel shows, BMW will once again provide the VIP car service.

In collaboration with creative technologist Nathan Shipley (Goodby, Silverstein & Partners) and Gary Yeh (ArtDrunk), custom artificial intelligence-generated animations are crafted using AI models trained on a curated dataset of works from renowned contemporary artists. These AI models are built upon a foundational model trained from over 50,000 images spanning 900 years of art history. The AI generates entirely new abstract animations based on learned styles from classical and contemporary art, which are then projected onto the BMW i5.

“BMW has been at the forefront of innovative technology and design to create cutting-edge automobiles. With 'The Electric AI Canvas,' virtual and physical worlds collide, and the connection between human senses and artificial intelligence as a tool to create new artworks can be experienced,” says Paul de Courtois, President & CEO BMW (Switzerland) inc.

According to Gary Yeh, "This is an exciting moment to build on our previous art and AI collaboration, which we had always envisioned activating in person. Realizing this collaboration's full potential will create a unique opportunity for art fair visitors to experience digital art, a medium that can often feel disconnected from the physical world. At the forefront of contemporary art, the artists that we've brought together bring a variety of global perspectives and share in their unique explorations of materials and culture. As the animations evolve in front of your eyes, we hope to take you on a journey through their worlds and how they represent the fabric of our society. Past, present, and future."

For “The Electric AI Canvas”, Nvidia’s AI architecture StyleGAN is trained to evoke various artistic styles and then generate abstract evolving animations. After training a base model to represent art in general, StyleGAN is further trained on works from the participating contemporary artists. “We wanted to explore what happens when an AI image-generation model encounters works by specific artists; how do the results change when different parameters of the algorithm are modified and how can we use that to create animations that evoke the essential feeling of a particular artist’s work,” asks Nathan Shipley. “We see experiments like this as part of a fascinating early conversation about ways that AI can be used in art-making.”

These newly created animations are now showcased for the first time as an on-site art experience employing projection-mapping onto the BMW i5 and shifting through each artist's distinctive style and aesthetic. The animations are amplified and reflected by mirrors, immersing viewers within the experience.

Since the digital debut in 2020, AI in art-making has stirred controversy, raising questions about ethics, creativity and authenticity. Shipley and Yeh approach the use of AI for art by focusing on how the technology can support artists and amplify their artistic visions, rather than to replace them. “It is essential that our experiments with AI for art are done in a responsible, thoughtful, and human-first way,” says Shipley.

This human-machine art installation brings forth a distinct convergence of innovation and creativity. It continues BMW's engagement in crucial dialogues about technology and art in the AI era. Beyond visual artistry, the Electric AI Canvas stands as a testament to BMW's dedication to human-centred technology and sustainability, exploring the potential of AI as a creative tool.

The new BMW 5 Series – the world´s most successful business sedan – is digital, dynamic and now, with the BMW i5, also fully electric. In the BMW 5 Series come together sporty elegance, comfort and premium connectivity. Like no other model, THE 5 stands for confidence, competence and a progressive mindset.

For its 2023 edition in Basel, Art Basel will bring together 284 leading international galleries to present the highest quality artworks across all media – from painting and sculpture to photography and digital works – by artists ranging from early-twentieth-century Modern pioneers to contemporary practitioners. A strong line-up of galleries from across Europe will be joined by new and returning exhibitors from around the world.

Munich/Miami Beach. BMW is again official partner of Art Basel in Miami Beach in 2021. In the latest chapter of the partnership, BMW held the official world premiere of an all-new concept vehicle, the BMW Concept XM, on Monday, November 29 in Miami Beach. As longstanding global partner of the shows in Basel, Miami Beach and Hong Kong, BMW once again offers its VIP shuttle service and celebrates 50 years of BMW Group Cultural Engagement with the presentation of the new BMW XM concept car together with the artist Kennedy Yanko and hip-hop legend NAS.         

The BMW Concept XM, an all-new standalone concept vehicle by BMW M, was debuted at a special event on Monday, November 29 at Herzog & de Meuron’s famous 1111 Lincoln Road parking deck in Miami Beach, Florida. The vehicle embodies a radically new concept: a zero-compromise BMW M with striking BMW X design language including the new, progressive front-end design of BMW’s forthcoming luxury-class models which can be seen on the BMW Concept XM for the first time.

The world premiere treated guests to the concept vehicle debut, a sculpture of art specially created by Kennedy Yanko for the event, and a special musical performance by GRAMMY-award winning hip-hop and recording artist NAS. Creative freedom and partnership at eye level are essential for BMW Group’s cultural engagement.

“This moment of co-creation between visual art and music by Kennedy Yanko and NAS brings together two cultural fields that have inspired each other for many decades and are two main areas of BMW brand cooperations,” said Stefan Ponikva, Head of BMW Brand Communication and Experience. “It all started with a dialogue with our designers around the BMW Concept XM and this exchange on eye-level is what makes our collaborations authentic. And Art Basel as the most renowned art fair with plenty creative and expressive minds across the disciplines, offers us the perfect platform to present our latest cultural engagement.“

“Art Basel in Miami Beach is the perfect moment to launch the BMW Concept XM, a product unlike anything we’ve ever produced,” said Uwe Dreher, vice president of marketing, BMW of North America. “This unique concept vehicle is matched perfectly to the expressive artwork from our partner artists, underscoring BMW Group’s five-decade long commitment to supporting culture and the arts in meaningful ways.”

Kennedy Yanko is a Brooklyn, New York-based artist and sculptor. Using the BMW Concept XM as inspiration, she created an original sculpture work utilized in the activation. The piece was inspired by a creative dialogue with NAS starting point of which was the encounter of the artists with the BMW Concept XM. “Intrinsic Sage”, as the artwork is called, joins paint skin and metal in a surge of intuition. Created with the artist's spirit in mind, this piece emphasizes the power that comes from following one's creative impulse towards innovation. Its namesake nods towards the sanctity of a deep consciousness that can only come from trusting one’s innate knowing. “Intrinsic Sage” will be on display alongside the BMW Concept XM at the Miami Beach convention center at the north side of the Grand Ballroom Level 2 from December 1-4.

Besides the recent artist collaboration on the occasion of Art Basel in Miami Beach, Art Basel and BMW founded the BMW Art Journey in 2015 – an initiative to support emerging to mid-career artists. The BMW Art Journey can take an artist almost anywhere in the world – to research, to network, to envision and to create new work. After the journey through Europe and Mexico of BMW Art Journey winner 2020, Leelee Chan, BMW presents the collectable of the sculptor summarizing her experiences and impression from her journey “Tokens from Time.” The book is published by Hatje Cantz and available online.

Since more than 50 years after its first edition, Art Basel has become one of the artworld’s leading events, attracting gallerists, artists, curators, journalists, and art lovers from all over the globe edition after edition. BMW Group is delighted to take part in this success story as a long-term partner of the shows in Basel, Miami Beach and Hong Kong. The BMW Group laid the foundation of its cultural commitment in 1971. At that time the artists Gerhard Richter was commissioned to create three large-scale paintings for the entrance hall of the new Munich corporate headquarters. Since then, a hundred long-term cultural initiatives of the BMW Group in the fields of modern and contemporary art, classical music, jazz and sound as well as in architecture and design have been well established throughout the decades. BMW Group was receiving manifold congratulatory messages to celebrate 50 years of BMW Group’s cultural engagement.

The show-installation “Who Am I? A human-robot performance”, developed by the team of the art and technology studio H3, debuted in the selection of Ars Electronica, the most important art and technology festival in the world. BMW 4 Series Coupé, one of the most sophisticated and emotionally charged models of the brand, made its presence felt in a special installation during the event, more than a month before the official debut on the market, on October 24.

The debut of “Who Am I” was presented in the multidisciplinary project, H3 Garden simultaneously with the exhibition of interactive lighting installations and the series of live concerts Kaustik Nights. The event also marked or parted: the "Silk Industry" industrial space from the communist period, located in the heart of Bucharest and regained for cultural projects, is to be demolished to make way for new commercial and residential areas. Until now, Popa Nan 82 has been the space for the creation, production and presentation of art installations created by the H3 team.

“Who Am I? A human-robot performance” is a unique show-installation that combines in contemporary, theater and lighting installations with a unique protagonist – Kuka – an industrial robot that weighs a ton and a half and was previously used in production process at the BMW plant in Regensburg (Germany). The project speaks through spectacular visual constructions about the connection between creator and creation, about the search for identity, about how objects can acquire identity and life. The myth of Pygamlion is one of the main points of inspiration. At the center is Kuka, in an incredible transformation of the industrial robot into an emotional performer with choreographer Andrea Gavriliu, offering a strong contrast between mechanical and organic. The 400 m2 H3 Gardens industrial hall, with the performance designed only for 35 spectators, added to the show intensity, providing the basis for a personal and imersive experience.

In this context, the new BMW 4 Series Coupé was presented in a lighting installation located next to the Kaustik Nights concert stage. The installation only hinted at the shapes of the new model, it was an invitation to discovery. “We are a German brand built on technology, engineering and performance. With a slogan that celebrates 45 years and speaks of joy – “The sheer driving pleasure” – we are also a brand built on emotions and experiences. The BMW 4 Series Coupé illustrates very well this combination of technological excellence and the driving pleasure. Ars Electronica, with a dialogue between art and technology, and “Who Am I? A human-robot performance”, with a robot that has become a performance artist, we have an excellent setting that allows us to show the two facets of our brand. We are very happy that we were able to be part of this project, especially since in the foreground is a former BMW employee”, explains Dr Josef Reiter, Managing Director of BMW Group Romania.

The new BMW 4 Series Coupé is a model defined by a bold design, dominated by a new front grille and a language of shapes with precisely contoured lines, but also harmoniously defined shape, almost organic. The unique design gives the new model a clear position in the BMW range, with a distinct identity. At the same time, the middle-class coupé has always been dedicated to driving pleasure, and the BMW 4 Series Coupé is perfectly prepared for this by specific proportions, perfect center of mass distribution, chassis rigidity, sophisticated TwinPower Turbo engine technology. But performance comes with respect for the environment: respecting the brand's sustainable development philosophy, power is delivered efficiently - all engines, except the top of the range petrol, the availability of 48V mild-hybrid technology and compliance with Euro 6d emissions standards.

The collaboration of BMW and “Who Am I? A human-robot performance” continues with the preparation of a short film about the meeting between creator and creation – this time with the Kuka robot in the position of creator, and BMW 4 Series Coupé as the object of creation. The project aims to explore the spectacular design of the new model in the emotionally charged space of “Who Am I? A human-robot performance” performance art, building on the double identity of the Kuka robot – from a production tool in a BMW factory to an artist.

Project Credits / Acknowledgements

Concept - H3 & Adrian Damian / Director and writer - Alexandru Berceanu / Scenography - Adrian Damian / Coreography - Andrea Gavrilu / Motion design - Andrei Mitișor, Sebastian Comănescu / Video design - Dilmana Yordanova, Ovidiu Eftimie / Light design - Cristian Șimon, Răzvan Pascu / Music & Sound Design featuring the voice of the artist - Kinga Ötvös / Costumes - Luiza Enescu / Performers: Andrea Gavrilu, Mădălina Ciotea, Vlad Bîrzanu, Anda Saltelechi, Meda Victor, Eduard Trifa / Video engineer - Silviu Bratosin, Luca Achim / Stage manager - Dan Iosif / Project coordinator - Cristina Tudor / Scenography Assistant - Andrei Șova / Videographers - Adi Bulboacă, Sorin Florea / Video editor - Florina Titz / Making-of - Marius Beșu / Producers - Florin Niculae, Ana Țecu, Ana Ciobanu, Anita Nițulescu / Production manager - Roxana Cozma / Communication manager - Sînziana Boaru Gîrjob / PR & Media relations - Bianca Cenușe

Alexandru Seremet
BMW Group Romania
Corporate Communication Manager
Telephone: +40-726-266-224

About BMW Group Cultural Engagement

For almost 50 years now, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on contemporary and modern art, classical music and jazz as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group’s Munich headquarters. Since then, artists such as Andy Warhol, Jeff Koons, Daniel Barenboim, Jonas Kaufmann and architect Zaha Hadid have co-operated with BMW. In 2016 and 2017, female artist Cao Fei from China and American John Baldessari created the next two vehicles for the BMW Art Car Collection. For years, the BMW Group and its partners have been initiating and establishing their own formats such as BMW Tate Live, BMW Welt Jazz Award, BMW Open Work, the BMW Art Journey and the "Opera for All" concerts in Berlin, Munich, Moscow and London. The company also partners with leading museums, art fairs and orchestras as well as jazz festivals and opera houses around the world. With BMW OPERA NEXT, the new partnership with the Staatsoper Unter den Linden, the opportunities presented by digitalisation are used to open up new ways of accessing the world of opera for young audiences. As part of its art programme “Muse”, Rolls-Royce partners for the initiative “The Dream Commission” with two internationally esteemed art institutions. Together with Fondation Beyeler and Serpentine Galleries, emerging and established artists are invited to submit a moving-image work that delivers an immersive sensory experience. The artists are nominated and chosen by renowned personalities of the art world like Daniel, Birnbaum, Hans Ulrich Obrist, Cao Fei, and Theodora Vischer. The BMW Group takes absolute creative freedom in all its cultural activities for granted – as this initiative is as essential for producing groundbreaking artistic work as it is for major innovations in a successful business.

Further information: www.bmwgroup.com/culture and www.bmwgroup.com/culture/overview

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Munich. BMW M as contemporary art – in the wake of the further development of BMW Individual, the BMW M GmbH will be presenting its latest collaboration: a multi-tiered project with eminent international contemporary artist FUTURA 2000; the partnership will debut at Frieze Los Angeles 2020. In this collaboration, FUTURA 2000, who is known for his mastery of color, concentric forms, and kinetic composition, will create three exclusive and unique versions of the BMW M2 Competition (combined fuel consumption: 10.0 l/100 km; combine CO2 emissions: 227 g/km) in his unmistakable style, whilst also designing a limited-edition of the BMW M2 Competition which is scheduled for public purchase in June 2020. One of the hand-painted BMW M2 by FUTURA 2000 vehicles will celebrate its world premiere at the second Frieze Los Angeles—being held at the Paramount Pictures Studios in Hollywood from 13 to 16 February.

“The BMW M2 Competition is dynamic, extroverted and, to a certain degree, pleasantly provocative. I consider it a great honour to be able to add a special touch to this vehicle,” says FUTURA 2000. Markus Flasch, CEO BMW M GmbH, adds:  "We are very proud of having been able to gain such an internationally well-known artist as FUTURA 2000 for the collaboration on the three unique one-offs of the  BMW M2 Competition. I’m already looking forward very much to seeing how he transforms our M2 into the edition intended for our customers. With his unique, constructive and rebellious style, Futura is perfectly suited to a young and wild automobile such as the BMW M2 Competition."

The artist will work extensively on the three unique versions of the BMW M2 by FUTURA 2000 both on the exterior and in the interior. The limited-production models will also bear his unique signature. The trim strips on the instrument panel and the centre console of each vehicle boast a special, individually created FUTURA 2000 design. The bi-coloured, Dakota leather M sports seats in black and ivory white feature polar blue contrast stitching. In addition, the interior package includes an M Alcantara leather-clad sports steering wheel with a grey 12 o’clock marking and special door sill trims bearing the limited-edition number "1/500" and a Futura signature. From the outside, the BMW M2 Edition designed by FUTURA 2000* is recognisable by the painted surfaces on the front and rear aprons and the side sills. Moreover, each car is fitted with 19-inch jet black light alloy wheels.

Frieze Los Angeles joined Frieze New York, Frieze London and Frieze Masters at the forefront of the international art fair calendar last year, celebrating Los Angeles’ position as a global arts center and destination. The annual contemporary art fair features around 70 L.A.-based and international galleries, alongside a site-specific program of talks, music and commissioned artist projects organized in collaboration with leading curators. Frieze Los Angeles is led by Victoria Siddall, Director, Frieze Fairs, and Bettina Korek, Executive Director, Frieze Los Angeles.

In celebration of their long-term partnership, BMW partners with Frieze to present Frieze Music, co-curated by writer and curator Kevin McGarry and Hans Ulrich Obrist, Artistic Director, Serpentine Galleries London, in association with NeueHouse. The event will feature Moses Sumney, Caroline Polachek, Zsela as well as DJ Uwuqi and takes place on Friday, 14 February, at 9 p.m. at NeueHouse Hollywood.

Soho House and BMW i will host an art talk on Wednesday, 12 February, where contemporary artist FUTURA 2000 and rapper Lupe Fiasco will talk about “Sights and Sounds”, moderated by writer Arty Nelson. As always, the joint event focusses on the fertile ground between art, innovation and design and is followed by a cocktail reception. As part of an ongoing collaboration, Soho House and BMW i have co‑created an international program of events and experiences focusing on art, innovation and design throughout Soho House locations across the world.

FUTURA 2000, born Leonard Hilton McGurr, established himself as a pioneer when graffiti met the formal gallery ecosystem in the 1980s. He quickly became known for his radical approach in the street, introducing abstraction to an entirely letter based discipline, and found himself as part of a wider art movement that included the likes of Jean-Michel Basquiat, Keith Haring, Dondi White, and Rammellzee. Aside from his decades long career as a contemporary artist, he has achieved great success as a commercial artist, being commissioned by the likes of several well-known brands.

With the one-offs and the BMW M2 Edition designed by FUTURA 2000*, the BMW M GmbH is setting trends both in the high-performance vehicle sector and the art scene alike. The BMW M2 Competition is a truly successful model for the BMW M GmbH. The high-performance athlete positioned in the premium compact class is powered by a dual-charged, straight six-cylinder with M TwinPower Turbo Technology and 302 kW (410 hp), and was again the best-selling BMW M automobile and most popular model in its segment in 2019. In the readers’ voting for the “sportiest cars of 2019” held by the magazine “sport auto”, the BMW M2 Competition asserted itself in the category “Coupes up to 75,000 Euros” and clinched the “sport auto” Award 2019 with 32.1 percent of the votes and clearly ahead of the competition. 

Munich. “I love this car. It’s more successful than the artwork,” was the opinion of Andy Warhol after his sweeping brush strokes had transformed the BMW M1. It took him less than half an hour to create the fourth exhibit in the BMW Art Car Collection. 40 years later, enthusiasm for the mid-engined sports car remains unabated. Already world-famous at that time, the US icon of Pop Art shared the same passion with many automobile fans of that bygone era. And the fascination of the unique special created by Warhol has indeed increased. Many fans regard his Art Car as the highlight of the entire collection. It’s therefore hardly surprising that Munich-based automobile photographer Stephan Bauer spontaneously opted for the BMW M1 finished in the Warhol design when he was selecting his dream subject on four wheels. Last year, Bauer (29) emerged as the victor in the Social Media Contest “Shootout 2018” organised by BMW Group Classic and he was given the opportunity for an exclusive photo shoot with BMW Art Car Number Four. A series of photos was created to mark the 40th birthday of the BMW M1 designed by Andy Warhol. They provide a completely new perspective on one of the most legendary vehicles from the history of BMW.

Five photographic artists entered their best shots from the world of BMW classic cars in the “Shootout 2018” competition held on the Instagram social media platform. BMW Group Classic joined forces with BMW Culture, BMW Motorsport, BMW M GmbH and BMW subsidiary companies in several international markets for the joint project. It focused the attention of young target groups on the numerous motor-sport successes and record chases with vehicles and engines from BMW over the past 100 years. The prize for the winner was an enthralling photo shoot with a vehicle of their choice from the comprehensive collection of BMW Group Classic. The choice of the winner fell on the BMW M1 in the powerful 470 hp racing version produced in conformity with Group 4 regulations. 40 years ago, this automobile both celebrated its sporting debut in the Procar Series and entered the annals of Pop Art history.

Against the backdrop of an old factory building in Cologne, Stephan Butler choreographed a spectacular contrast between the brightly coloured Art Car and the dour grey of the abandoned industrial structure. At a subsequent outdoor session, laser search lights shrouded the BMW M1 in a positively mystical atmosphere. In both settings, the Art Car kept emerging from a completely new perspective – and always to perfection. The results of the photo shoot are posted on the Facebook page of BMW Group Classic and on the Instagram Account of BMW Group Classic.

Andy Warhol’s Art Car proved to be a dream subject for the recent photo shoot in Cologne. The artist himself made things much more difficult for the photographers. 40 years ago, the cameras had hardly been set up when Warhol had already finished painting the bodywork in all the colours of the rainbow. As the artist explained later, his speed was a reflection of the statement made by his work of art: “I attempted to show speed as a visual image. When an automobile is really travelling fast, all the lines and colours are transformed into a blur.”

Very soon after the last brush stroke had been applied, the BMW M1 styled by Warhol demonstrated just how fast an artwork can be. In June 1979, the BMW M1 emblazoned with start number 76 competed in the 24 Hour Race of Le Mans. German driver Manfred Winkelhock, and Frenchmen Hervé Poulain and Marcel Mignot drove the Art Car to second place in its class and achieved a ranking of six in the overall standings.

Mumbai. The BMW Guggenheim Lab will make the next stop on its global journey in Mumbai from December 9, 2012 to January 20, 2013. Presented in collaboration with the Dr. Bhau Daji Lad Museum, the Mumbai Lab will offer free programming at multiple sites throughout the city. Design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs in this bustling metropolitan area of more than 20 million people. Mumbai is the third stop of the mobile project, following New York and Berlin.

Part urban think tank, part community center and public gathering space, the BMW Guggenheim Lab is a pioneering global initiative aimed at raising awareness of important urban challenges and inspiring an ongoing conversation in cities around the world. In addition to participating in free programs at the Lab sites, the public is invited to visit the project website and join the dedicated online social communities or subscribe to the Lab’s e-newsletter for the latest project updates.

The central site for the Mumbai Lab will be at the Dr. Bhau Daji Lad Museum, located in the heart of the Byculla district next to the city's botanical gardens and zoo. Additionally, nearly half of the public programs will be held at a network of satellite locations throughout the city, making the Lab’s programming available to a wide range of audiences and communities. Details about the satellite locations will be announced in the coming weeks.

“The BMW Guggenheim Lab Mumbai will take its programs out to to the people in a new way. As we expand and evolve the conversation about important issues of urban life, what better city to continue this thrilling process of exploration and discovery than Mumbai, the commercial and entertainment capital of India and a leading scientific center,” said Richard Armstrong, Director of the Solomon R. Guggenheim Museum and Foundation. “We are honored to be working with one of India’s most important and historic national treasures, the Dr. Bhau Daji Lad Museum, and we are proud to continue our journey in collaboration with BMW.” 

“Mumbai once again demonstrates the BMW Guggenheim Lab’s ability to continuously adapt and re-imagine itself during its continuing journey through the world’s metropolises,” said Frank-Peter Arndt, member of the Board of Management, BMW AG. “To be able to engage with the city’s dazzling variety and unique inventiveness, the Guggenheim’s curators and the Lab Team, together with the Dr. Bhau Daji Lad Museum, have created a highly participatory, multidisciplinary program that is specific to Mumbai but also relevant to audiences around the globe.”

“We are delighted to collaborate with the Solomon R. Guggenheim Museum on this critically important initiative,” said Tasneem Mehta, Managing Trustee and Honorary Director, Dr. Bhau Daji Lad Museum. “Just as we honor and preserve the rich cultural history and heritage of Mumbai at our Museum, we must also look to our future and find ways to sustain our magnificent city and address the common challenges faced by urban dwellers around the globe.”

Mumbai Lab Team and Advisory Committee

The Mumbai Lab Team, which has created the program for the Lab together with Guggenheim curator David van der Leer and curatorial assistant Stephanie Kwai, includes four emerging talents in their fields: Aisha Dasgupta, a British demographer based in Malawi; China-based Dutch architect Neville Mars; Mumbai architect and urban transport designer Trupti Amritwar Vaitla; and Héctor Zamora, a Mexican artist based in Brazil.

The Lab Team members are nominated by the BMW Guggenheim Lab Advisory Committee, an international group of experts from various disciplines. Delhi-based transportation planner and safety expert Geetam Tiwari recently was named to the Advisory Committee.

Programming Overview

The BMW Guggenheim Lab Mumbai’s multi-site program has been developed specifically for Mumbaikars. Along with national and international experts, academics, and leaders, the Lab will celebrate Mumbai’s local thinkers and innovators by including students, neighbors, grassroots activists, commentators, local organizations, and community groups.

“With more people than ever living in cities, we need a better understanding of urban life with all its opportunities and challenges,” said BMW Guggenheim Lab curator David van der Leer. “We believe that the ideas, investigations and experiments of the Lab will help us rethink how the effective use or reuse of personal and public space can positively impact our cities.”

The Mumbai Lab will present a distinctive range of offerings. Participatory programs will bring the public together with city officials and urban planners to address issues related to transportation, housing, water, and governance; city tours will explore the psychological effects of public space; and design projects are planned to include an open competition to develop solutions for a heavily congested traffic junction in Mumbai and an exploration of ways to refit obsolete infrastructure with new public space and pedestrian functions. The robust roster will include a kaleidoscope of perspectives from entertainers, artists, filmmakers, storytellers, chefs, and others, who will share their experiences of Mumbai’s unique urban landscape and celebrate its citizens’ diversity and adaptability. In addition, the Dr. Bhau Daji Lad Museum will lead hands-on design and creative activities for families to learn about Mumbai’s historic, cultural, and contemporary urban landscape

The days and hours of operation of the Mumbai Lab as well as a full programming schedule will be announced in the coming months.

Lab Design
As in New York and Berlin, the physical structure of the BMW Guggenheim Lab Mumbai will be in character with its urban environment. For Mumbai, Tokyo architects Atelier Bow-Wow have designed a new structure uniquely suited to the city's densely populated environment, modeled after the Indian mandapa, a raised outdoor pavilion traditionally used for public celebrations and events. Constructed primarily of bamboo, a building material often used in South Asia, the Lab’s main L-shaped structure will be situated under a canopy of shade trees in the gardens of the Dr. Bhau Daji Lad Museum. A modified version of the Lab, which will consist of one wing of the main structure, will travel to satellite sites throughout the city.

About the BMW Guggenheim Lab

The BMW Guggenheim Lab is a joint initiative of the Solomon R. Guggenheim Foundation and the BMW Group. The BMW Guggenheim Lab is curated by David van der Leer and Maria Nicanor of the Solomon R. Guggenheim Museum. The graphic identity of the Lab has been developed by Seoul-based graphic designers Sulki & Min. Activities at the Lab are reported on the project’s blog,

Lab | Log, which also features interviews with BMW Guggenheim Lab contributors. The public is invited to join the BMW Guggenheim Lab’s dedicated social communities on Twitter (@BMWGuggLab and #BGLab), Facebook, YouTube, Flickr, and Foursquare).

The BMW Guggenheim Lab has been recognized with a number of prestigious honors, including a Webby Awards nomination for Excellence on the Internet, an International Design Communication Award for Best Logo, and an American Institute of Architects, New York State chapter Citation for Design Excellence. The project has also been recognized by the United Nations as an exemplary project that fosters community participation and discussion about key urban topics. In addition, the Lab was featured as a resource on TED’s website, The City 2.0, recognizing it as a globally ambitious project that seeks to spark dialogue about urban life. Urbanology, a city-planning game on the Lab’s website, was honored with a MUSE Award, presented by the American Association of Museums.

Future plans for the ongoing initiative will be announced at a later date.

About the Solomon R. Guggenheim Foundation

Founded in 1937, the Solomon R. Guggenheim Foundation is dedicated to promoting the understanding and appreciation of art, primarily of the modern and contemporary periods, through exhibitions, education programs, research initiatives, and publications. The global network that began in the 1970s when the Solomon R. Guggenheim Museum, New York, was joined by the Peggy Guggenheim Collection, Venice, has expanded to include the Guggenheim Museum Bilbao (opened 1997), the Deutsche Guggenheim in Berlin (1997-2013), and the Guggenheim Abu Dhabi currently under development. Looking to the future, the Guggenheim Foundation continues to forge international collaborations that take contemporary art, architecture, and design beyond the walls of the museum. More information about the foundation can be found at guggenheim.org.

About Dr. Bhau Daji Lad Museum

The Dr. Bhau Daji Lad Mumbai City Museum was established in 1872 as the Victoria & Albert Museum, Bombay. In 1975 the Museum was renamed the Dr. Bhau Daji Lad Museum in honor of the man whose vision and dedication ensured its establishment. Now an institution of the Municipal Corporation of Greater Mumbai, it is Mumbai’s oldest museum and the third oldest in the country. The Museum’s collection showcases the Decorative Arts of India and also has an extraordinary collection of clay models and dioramas that document the life of the people of Mumbai and the history of the city in the nineteenth and early twentieth centuries. After four years of intensive restoration by the Indian National Trust for Art and Cultural Heritage and supported by the Jamnalal Bajaj Foundation, the Museum reopened to the public in January 2008.

About BMW’s Cultural Commitment

For more than 40 years now, the BMW Group has initiated and engaged in more than 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on modern and contemporary art, jazz and classical music as well as architecture and design. The BMW Group has also been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group's Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko have cooperated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important corporate buildings and plants. The BMW Group takes absolute creative freedom in all the cultural activities it is involved in for granted – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business.

Further information: bmwgroup.com/culture and bmwgroup.com/culture/overview.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles  and Rolls-Royce brands. As a global company, the BMW Group operates 29 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2011, the BMW Group sold about 1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.

The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last eight years.

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BMW Group Corporate and Intergovernmental Affairs

Cultural Engagement

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Munich. The short list of this year’s finalists is out. Throughout the course of the 2012 edition of the BMW Welt Jazz Awards, the jury was most impressed by the ensembles Agustí Fernández’ Aurora Trio - Barcelona and Mathias Eick Quintet - Oslo. Only four years after its creation and following this year’s motto “Jazz and the City“, BMW has established the BMW Welt Jazz Award firmly as a renowned award in the field of music. Following a total of six matinees from January to March, a jury of experts nominated two outstanding ensembles after the final matinee on March 25. The two nominated finalists will compete on May 5, 2012 at 7 p.m. in the Grand Auditorium of BMW Welt as part of the final concert of this year’s cycle.

Agustí Fernández’ Aurora Trio - Barcelona

Since becoming a professional musician at the age of 13, pianist Agustí Fernández has been a part of Barcelona’s vibrant jazz scene. There, the stylist from Palma de Mallorca founded several orchestras, was director of numerous Catalan festivals, worked for stage, film and television, for puppet theatre and for the most renowned choreographers of the Spanish dance scene. He taught at the Catalan College of Music and was involved in over 50 CD productions. Since 2005, he has concentrated predominantly on the Aurora Trio along with British Bassist Barry Guy and drummer Ramón López, likewise a figurehead of Barcelona’s music scene. The three multi-award winners are working on a new, most suggestive jazz vocabulary reduced to its minimum structures.

Mathias Eick Quintet - Oslo

In addition to the excellent musical education there are several other reasons why so many outstanding jazz musicians come from Norway, a relatively small country in terms of its population. A prime example is 32-year-old Mathias Eick, who complements the proud line of Scandinavian trumpet players such as Nils Petter Molvaer or Arve Henriksen, musicians that excel with an unconventionally lyrical and weightless tone. Eick uses it untiringly for virtually all styles of jazz in the bands of varying top performers such as Jacob Young, Mike Stern or Manu Katché, in the NuJazz formation Jaga Jagist as well as with the Trondheim Jazz Orchestra. Most recently he has focused on his own quintet, which will now also be performing at BMW Welt.

The high-ranking jury of experts includes Oliver Hochkeppel (music and culture journalist at the daily newpaper “Süddeutsche Zeitung”), Andreas Kolb (editor-in-chief of the publications “JazzZeitung” and “neue musikzeitung”), Roland Spiegel (music editor, main focus on jazz, at the Bavarian radio station “BR-KLASSIK”), Heike Lies (MA in musicology, working in the field of music and musical theatre at the Department of Culture of Munich), and Christiane Böhnke-Geisse (artistic director at jazz club “Unterfahrt”).

The final concert will be hosted by Beate Sampson, jazz expert and editor at Bayerischer Rundfunk. The award trophy will be presented by Frank-Peter Arndt, member of the board of BMW AG. The winner of the first prize will receive 10,000 Euro and the ensemble receiving second prize will receive a sum of 5,000 Euro. In addition, the audience’s favourite ensemble will also be honored with the audience award, donated by Schloss Elmau. The audience award offers the winning ensemble a residence and the opportunity to give an exclusive concert at Schloss Elmau.

The final concert will be held at the Grand Auditorium at BMW Welt. Tickets can be purchased at BMW Welt or München Ticket*.

Further information as well as photographic material regarding program, artists, jury, and sponsors is available at the BMW PressClub under www.press.bmw.de and www.bmw-welt.com/JazzAward.

About BMW’s Cultural Commitment

For more than 40 years, the BMW Group has initiated and engaged in over 100 cultural cooperations worldwide. The company places the main focus of its long-term commitment on modern and contemporary art, jazz and classical music as well as architecture and design. In 1972, three large-scale paintings were created by the artist Gerhard Richter specifically for the foyer of the BMW Group's Munich headquarters. Since then, artists such as Andy Warhol, Roy Lichtenstein, Olafur Eliasson, Jeff Koons, Zubin Metha, Daniel Barenboim and Anna Netrebko have co-operated with BMW. The company has also commissioned famous architects such as Karl Schwanzer, Zaha Hadid and Coop Himmelb(l)au to design important corporate buildings and plants. In 2011, the BMW Guggenheim Lab, a global initiative of the Solomon R. Guggenheim Foundation, the Guggenheim Museum and the BMW Group celebrated its world premiere in New York. The BMW Group takes absolute creative freedom in all the cultural activities it is involved in for granted – as this is just as essential for groundbreaking artistic work as it is for major innovations in a successful business.

Information regarding the BMW Group’s cultural involvement: www.bmwgroup.com/culture

For further questions please contact:

Antonia Walther

BMW Group Corporate and Intergovernmental Affairs

Spokesperson Cultural Engagement

Telephone: +49 89-382-10422, Fax: +49 89-382-10881

Dr. Thomas Girst

BMW Group Corporate and Intergovernmental Affairs

Head of Cultural Engagement

Telephone: +49 89-382-24753, Fax: +49 89-382-10881

Email: presse@bmw.de

https://newsroom.bmwgroup.com/global/en

Le Mans, 14th June 2010. BMW brought a tradition back to life when it lined up at the 78th staging of the Le Mans 24 Hours (FR) with an elaborately designed Art Car. American artist Jeff Koons’ BMW M3 GT2 Art Car really caught the eye in France.

While the no. 78 BMW M3 GT2, with drivers Jörg Müller (DE), Augusto Farfus (BR) and Uwe Alzen (DE), finished sixth in the LM GT2 class, the BMW Art Car, with Dirk Werner (DE), Dirk Müller (DE) and Andy Priaulx (GB) at the wheel, had to retire early.

Despite this, Koons drew a very positive conclusion from the endurance classic at the “Circuit de la Sarthe”, as he reveals in this interview.

Mr Koons, unfortunately the Le Mans 24 Hours didn’t go the way all BMW fans had hoped for with the BMW Art Car. Did you still enjoy the experience?

Jeff Koons: “This race has been a very invigorating experience. It’s amazing to see the commitment of all the people involved. The fans sleep in tents and stay awake for far more than 24 hours to celebrate this event. This has me really going, as I understand that it is something truly special for all the people to be here. It’s unfortunate that the BMW M3 GT2 Art Car had to retire early, but it’s part of racing.”

Do you feel for the team you got to know well over the course of the Art Car project?

Koons: “Yes, I would have loved to see the team win, but it wasn’t to be. I know how committed they are and how much precision and care they put into their work. Of course we would have loved to see the car win. I would love to give it another chance and have it compete again.”

Power and dynamics are just two of the catchwords in motor racing. Do these terms also appear in the sphere of modern arts?

Koons: “Yes, there are many parallels. Everything is a metaphor for human life. If we build machines, it’s all metaphoric for our own bodies. These race cars are like gladiators out there. They are performing with full power and full impact.”

Usually you create pieces of art that are made to last. The BMW M3 GT2 Art Car, however, went out into a fight against rivals on the track. Was this a new experience for you to see your art in danger?

Koons: “That was really interesting for me and obviously a part of it. This project has felt so special to me, and working on it reminded me of human history. A history that you can trust the most is almost a biological narrative, it’s our DNA. From the beginning of time to now. What people experience here is that life doesn’t go so much through its physical form, but through the experience that is generated within people.”

Note to the editor: You can find fascinating and copyright free pictures of the 17th BMW Art Car in Le Mans for editorial use online at: www.press.bmwgroup-sport.com

Press Contact.
Thomas Girst, Cultural Communications, +49 89 382 20067, thomas.girst@bmw.de

Ingo Lehbrink, Phone: +49 (0) 176 20340224, Email: ingo.lehbrink@bmw.de
Florian Haasper, Phone: +49 (0) 177 5637923, Email: f.haasper@sport-media-service.de 

Le Mans. On June 12 at three in the afternoon the legendary the 24 Hours of Le Mans will officially begin. A highlight will surely be the participation of the Jeff Koons’ 17th BMW Art Car which has been presented in Paris just a week before. In April 2010, BMW Motorsport Director Mario Theissen announced the driver line-up for the 24 Hours of Le Mans. Andy Priaulx (GB), Dirk Müller (DE) and Dirk Werner (DE) will race the BMW Art Car #79. Jörg Müller (DE), Augusto Farfus (BR), Uwe Alzen (DE) will drive the BMW Le Mans car #78.

The 24 Hours of Le Mans is the world’s oldest endurance race in all of sports car racing, held annually since 1923 near the town of Le Mans, Sarthe, France. Commonly known as the Grand Prix of Endurance, it is organized by the Automobile Club de l’Ouest (ACO) and runs on a circuit containing closed public roads. The race is designed not only to test a car and driver’s ability to be quick, but also to last over a 24-hour period.

The BMW M3 GT2

Derived from the BMW M3 high-performance sports car, the BMW M3 GT2 boasts a 4.0-liter V8 engine with a maximum output of 500 bhp, an upgraded chassis, racing-caliber brakes, and extensive use of lightweight materials.  Able to reach 100 km/h in 3.4 seconds, the BMW M3 GT2 is rapidly emerging as a real first year contender at this year’s event.

For the Comeback at 24 Le Mans BMW Motorsport is supported by numerous successful partners. This is why the BMW M3 GT2 will be labeled with the logos of Castrol, Crowne Plaza, Dunlop, Randstad, Sympatex, LuK, H&R, BBS and NGK for the race on the “Circuit de la Sarthe”.

The 17th BMW Art Car by Jeff Koons

At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on June 1 in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein back in 1977 first presented and signed his Art Car.

In the spirit of Calder, Stella, Lichtenstein, Warhol, BMW announced this year that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France on June 12-13, 2010. Koons’ canvas is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race.

The Design Process

As part of his creative process, the artist collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when it’s standing still.

The challenge to create the BMW Art Car had to do with using a light material and a design that would not interfere with the racecar's aerodynamics and weight. Timing was also an issue, as there was only a two month window between the first design sketches and the Paris world premiere. This is why digital print on car wrapping vinyl was used covered by a double clear-coating to bring out the color. To apply hundreds of dynamic lines of Koons' design onto the car, CAD designs were translated from 3D into 2D for the printing process and then painstakingly applied to the entire car as well as onto individual spare parts. Koons design incorporates many bright contrasting colors to communicate the aesthetics of power. The concept design was transformed into hard eged lines of color. Graphics of debris were added to the rear sides and back of the car to simulate the power of the car. Furthermore, two graphic rings on the rear of the car represent supersonic acceleration.

Koons and BMW

The germination of Koons’ collaboration with BMW began in 2003, when he expressed his desire to create a BMW Art Car. His relationship with BMW started more than two decades ago when he drove a BMW while residing in Munich, home to the BMW Group headquarters. Koons is known for his heartfelt appreciation of cars. Earlier this year he was even recognized by music icon Bono of U2 as one of the ideal artists to design a car that would make the world fall in love with automobiles again.

Koons’ creative process for the BMW Art Car mirrors techniques, some borrowed from transportation design and development, which he regularly employs for his artistic production. For example, in the creation of Koons’ monumental sculptures, his studio uses 3-D CAD models to evaluate the surfaces, assembles them via methods found in bike chop shops, and paints them in a manner based on sophisticated automotive painting techniques.

BMW Art Cars

Since 1975, artists from throughout the world have turned BMW automobiles into art signifying a particular period through the Art Car program. In 2007, the latest installment was revealed with Olafur Eliasson’s “Your mobile expectations: BMW H2R project.” Many of the cars by the likes of Warhol, Lichtenstein, Stella, Rauschenberg, Hockney and Holzer have been exhibited in renowned museums throughout the world including the Louvre, the Guggenheim Museums, and the Shanghai Art Museum. They have been displayed at the BMW Museum in Munich, between 2006 and 2010 and many went on a world tour throughout Asia, Russia, Africa, India, the United States and Mexico. The Koons car number, “79,” pays tribute to the 1979 Andy Warhol car. The Warhol car was assigned the number “76,” an homage to the 1976 Frank Stella car, both of which raced at Le Mans.

The home of all BMW Art Cars is the BMW Museum in Munich. Starting in September, Koons’ 17th BMW Art Car will be presented there together with some of its predecessors.

With over 100 major projects worldwide, BMW Group cultural programs have been an integral part of the company’s contributions to society for almost 40 years.  Besides contemporary art, architecture and design, classical music and jazz are key components of this engagement.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. The pre-tax profit for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates. The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.

TV Footage will be available from June 2, 2010 onwards at: www.thenewsmarket.com

High res images can be downloaded from the “Photo” section at: https://newsroom.bmwgroup.com/global/en

To see the video on the 17th BMW Art Car designed by Jeff Koons, please go to

http://www.youtube.com/watch?v=eG83ETbo0xE

http://www.youtube.com/watch?v=FiTz7X2XOSk

For questions please contact:

Thomas Girst, Spokesperson Cultural Communications

Telephone: +49 89 382 24753, Fax: +49 89 382 10881

Antonia Walther, Cultural Communications

Telephone: + 49 89 382 10422, Fax: +49 89 382 10881

Media Website: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

Paris. At the premiere of the 17th BMW Art Car Jeff Koons unveiled and signed his car in front of 300 international VIP guests on June 1 in the Centre Pompidou, one of the world’s most prestigious cultural institutions for modern and contemporary art. It is the same place where Roy Lichtenstein back in 1977 first presented and signed his Art Car.

In the spirit of Calder, Stella, Lichtenstein, Warhol, BMW announced this year that the 17th Art Car created by Jeff Koons will race where the first rolling pieces of art by legendary artists raced – at the 24 Hours of Le Mans in France on June 12-13, 2010. Koons’ canvas is a BMW M3 GT2, which was homologated to compete at this year’s running of the world’s most famous endurance race.

On June 2, between 11 am to 9 pm, the public will have the chance to see the Art Car free of charge in the Forum of the Centre Pompidou. At 5.30 pm Jeff Koons will participate in a book signing at the official book store of the museum before he will talk about his work in conversation with Alain Seban, President of the Centre Pompidou, at 6 pm at the Forum of the museum.

The Design Process

As part of his creative process, the artist collected images of race cars, related graphics, vibrant colors, speed and explosions. The resulting artwork of bright colors conceived by Koons is evocative of power, motion and bursting energy. Its silver interior along with the powerful exterior design, the Art Car will impart a dynamic appearance even when it’s standing still.

“These race cars are like life, they are powerful and there is a lot of energy,” said Koons. “You can participate with it, add to it and let yourself transcend with its energy. There is a lot of power under that hood and I want to let my ideas transcend with the car – it’s really to connect with that power”.

Koons has been in an intense collaboration with BMW’s team in Munich for months – melding his skill with sophisticated BMW engineering – to ensure that the 17th BMW Art Car will be race-ready for the 24 Hours of Le Mans.

Traveling back and forth to Germany many times since the February 2 announcement that Koons would create the 17th BMW Art Car, the artist has worked with the BMW engineering and design teams to conduct in-depth explorations of materials and application options that will prove crucial to optimizing both the aesthetic and aerodynamic attributes of the race car. Working with actual 3-D computer-aided design (CAD) models of the BMW M3 GT2, Koons could simulate the application of the graphic to the car’s surfaces and evaluate it from all angles.

Koons even donned a helmet and joined BMW’s Rahal Letterman Racing Team for testing in Sebring, Florida, on February 23. Koons was able to experience the M3 GT2 at race speed to further inspire his design. As Koons describes it, he witnessed “the raw unfiltered performance” of the M3 GT2 from the seat of a historic BMW M1 race car. Koons also drove a BMW M3 Coupe on the circuit to further the dynamic exercise.

Under Koons’ direct guidance and supervision, his BMW Art Car was produced in assistance with a team of BMW engineers and designers at Schmid Design, (ORT), Bavaria. The challenge to create the BMW Art Car had to do with using a light material and a design that would not interfere with the racecar's aerodynamics and weight. Timing was also an issue, as there was only a two month window between the first design sketches and the Paris world premiere. This is why digital print on car wrapping vinyl was used covered by a double clear-coating to bring out the color. To apply hundreds of dynamic lines of Koons' design onto the car, CAD designs were translated from 3D into 2D for the printing process and then painstakingly applied to the entire car as well as onto individual spare parts. Koons design incorporates many bright contrasting colors to communicate the aesthetics of power. The concept design was transformed into hard eged lines of color. Graphics of debris were added to the rear sides and back of the car to similute the power of the car. Furthermore, two graphic rings on the rear of the car represent supersonic acceleration.

Koons and BMW

The germination of Koons’ collaboration with BMW began in 2003, when he expressed his desire to create a BMW Art Car. His relationship with BMW started more than two decades ago when he drove a BMW while residing in Munich, home to the BMW Group headquarters. Koons is known for his heartfelt appreciation of cars. Earlier this year he was even recognized by music icon Bono of U2 as one of the ideal artists to design a car that would make the world fall in love with automobiles again.

Koons’ creative process for the BMW Art Car mirrors techniques, some borrowed from transportation design and development, which he regularly employs for his artistic production. For example, in the creation of Koons’ monumental sculptures, his studio uses 3-D CAD models to evaluate the surfaces, assembles them via methods found in bike chop shops, and paints them in a manner based on sophisticated automotive painting techniques.

The 24 Hours of Le Mans race

In April 2010, BMW Motorsport Director Mario Theissen announced the driver line-up for the 24 Hours of Le Mans. Andy Priaulx (GB), Dirk Müller (DE) and Dirk Werner (DE) will race the BMW Art Car #79. Jörg Müller (DE), Augusto Farfus (BR), Uwe Alzen (DE) will drive the BMW Le Mans car #78.

The 24 Hours of Le Mans is the world’s oldest endurance race in all of sports car racing, held annually since 1923 near the town of Le Mans, Sarthe, France. Commonly known as the Grand Prix of Endurance, it is organized by the Automobile Club de l’Ouest (ACO) and runs on a circuit containing closed public roads. The race is designed not only to test a car and driver’s ability to be quick, but also to last over a 24-hour period.

French auctioneer and racing driver Hervé Poulain first had the idea of asking an artist to paint the car he himself would compete with. Taking up this initiative in 1975, American artist Alexander Calder painted a BMW racing car, thus laying the foundation. The Art Car experiment was soon continued: a year later, Calder Art Car co-driver Sam Posey introduced Frank Stella to the idea of BMW Art Cars when the New York-based artist covered a BMW with his typical grid-like pattern. Stella’s work was followed by a series of celebrated pop artists: Roy Lichtenstein, Andy Warhol and Robert Rauschenberg. Apart from Rauschenberg’s Art Car, all these took part in the Le Mans 24-hour race, some of them enjoying remarkable success.

The BMW M3 GT2

Derived from the BMW M3 high-performance sports car, the BMW M3 GT2 boasts a 4.0-liter V8 engine with a maximum output of 500 bhp, an upgraded chassis, racing-caliber brakes, and extensive use of lightweight materials.  Able to reach 100 mph in 3.4 seconds, the BMW M3 GT2 is rapidly emerging as a real first year contender at this year’s event.

For the Comeback at 24 Le Mans BMW Motorsport is supported by numerous successful partners. This is why the BMW M3 GT2 will be labeled with the logos of Castrol, Crowne Plaza, Dunlop, Randstad, Sympatex, LuK, H&R, BBS and NGK for the race on the “Circuit de la Sarthe”.

BMW Art Cars

Since 1975, artists from throughout the world have turned BMW automobiles into art signifying a particular period through the Art Car program. In 2007, the latest installment was revealed with Olafur Eliasson’s “Your mobile expectations: BMW H2R project.” Many of the cars by the likes of Warhol, Lichtenstein, Stella, Rauschenberg, Hockney and Holzer have been exhibited in renowned museums throughout the world including the Louvre, the Guggenheim Museums, and the Shanghai Art Museum. They have been displayed at the BMW Museum in Munich, between 2006 and 2010 and many went on a world tour throughout Asia, Russia, Africa, India, the United States and Mexico. The Koons car number, “79,” pays tribute to the 1979 Andy Warhol car. The Warhol car was assigned the number “76,” an homage to the 1976 Frank Stella car, both of which raced at Le Mans.

The home of all BMW Art Cars is the BMW Museum in Munich. Starting in September, Koons’ 17th BMW Art Car will be presented there together with some of its predecessors.

With over 100 major projects worldwide, BMW Group cultural programs have been an integral part of the company’s contributions to society for almost 40 years.  Besides contemporary art, architecture and design, classical music and jazz are key components of this engagement.

The BMW Group

The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 24 production facilities in 13 countries and has a global sales network in more than 140 countries.

The BMW Group achieved a global sales volume of approximately 1.29 million automobiles and over 87,000 motorcycles for the 2009 financial year. The pre-tax profit for 2009 was euro 413 million, revenues totalled euro 50.68 billion. At 31 December 2009, the company employed a global workforce of approximately 96,000 associates. The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last five years.

TV Footage will be available from June 2, 2010 onwards at: www.thenewsmarket.com

To see the video on the 17th BMW Art Car designed by Jeff Koons, please go to:

http://www.youtube.com/watch?v=eG83ETbo0xE

For questions please contact:

Thomas Girst, Spokesperson Cultural Communications

Telephone: +49 89 382 24753, Fax: +49 89 382 10881

Antonia Walther, Cultural Communications

Telephone: + 49 89 382 10422, Fax: +49 89 382 10881

www.facebook.com/bmwgroupview

Media Website: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de