London / Munich. Paul Smith and MINI – two traditional British brands have taken their partnership to the next level and created something great: The new MINI Paul Smith Edition. Following the MINI STRIP in 2021 and the MINI Recharged by Paul Smith in 2022, the British designer is now bringing his world-famous design language – ‘Classic with a twist’ – to the new MINI family. Whether electric or combustion engine, the edition will be available for all MINI Cooper 3-door, 5-door and Convertible models, with the exception of the John Cooper Works models. The look and details not only show Paul Smith’s signature style – but also the brands playful, optimistic and independent spirit. The MINI Paul Smith Edition celebrates its world premiere on October 29 at Japan Mobility Show in Tokyo.

“It’s not often that you see two icons of British design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details that will be a welcomed surprise,” adds Sir Paul Smith, expressing his thoughts on the collaboration and the new design.

Unmistakable look with a British twist.
Combining MINI design with Paul Smith’s distinctive style: Exclusive exterior colours, sophisticated accents and unexpected details bring the shared history of MINI and Paul Smith into the present.

"MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: 'Every day is a new beginning.' Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements, such as the 'hello' projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car," says Holger Hampf, Head of MINI Design.

The MINI Paul Smith Edition offers a choice of three exterior paint finishes, two of which are edition-exclusive: Statement Grey is a modern interpretation of the classic Mini Austin Seven colour from 1959 – a clear, bluish-tinted grey shade and self-confident statement of timeless modernity. Inspired White is a contemporary homage to the popular Classic Mini Beige colour, and finally the elegant and classic Midnight Black Metallic from the current MINI Family.

Regardless of the body colour, the specially created Nottingham Green paintwork – a tribute to Sir Paul's hometown – adds sophisticated accents to the side mirrors, the octagonal radiator grille, the wheel hub covers with Paul Smith lettering and as the paintwork for one of the two roof variants.

In addition to the colour variants, numerous details characterise Paul Smith's signature and make the MINI Paul Smith Edition unmistakable: The ‘Signature Stripe’, a central design feature of the British designer, adorns the roof in Nottingham Green at the rear of the driver's side. The alternative version of the roof features elegant stripes in Jet Black in varying thickness, both matte and glossy. The MINI Cooper Convertible Paul Smith Edition is supplied with a black soft top.

All edition vehicles are equipped with 18-inch Night Spoke aluminium wheels with tinted clear coat in Dark Steel Flash.  The MINI logo at the front and rear is offered in newly designed Black Blue and complements the colour composition of Paul Smith and MINI. On the black horizontal handle strip at the rear, Paul Smith's signature refers to the creative spirit behind the vehicle design.

British restraint and elegance in the interior.

British character is also reflected in the interior with numerous components featuring a modern, elegant look. The knitted surfaces on the dashboard and door panels appear in black, while Paul Smith fabrics in tone-on-tone stripe patterns serve as inspiration for the special structure of the dashboard. The Nightshade Blue sports seats are made of Vescin and have knitted textile in the shoulder and headrest areas. Drawn from the Signature Stripe, the decorative stitching on the steering wheel's textile band is designed in bright colours - quintessentially Paul Smith.

The round display in the centre of the cockpit also appears with one of three different Paul Smith backgrounds when Personal Mode is selected. Small hidden details underline the British design influence - but also the playful character of the designer: when the door is opened, the driver and front passenger are greeted with a handwritten ‘Hello’ as a light projection on the floor and Smith's motto ‘Every day is a new beginning’ on the door sill, reflecting the positive mindset of both brands.  A graphic of a stylized ‘rabbit’ hand-drawn by Paul Smith on the floor mat complete the interior details.

A collaboration that blends British heritage, bold creativity and contemporary sophistication.
MINI and Sir Paul Smith: two icons that are not only linked by their British heritage but also look back on exclusive collaborations resulting in unique styling. Their joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created blue colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

To mark the 40th birthday of the classic MINI in 1999, the fashion designer dipped an exclusive one-off in his characteristic stripe design, using 86 stripes in 26 colours.

In 2021, the MINI STRIP celebrated its world premiere: a vehicle designed using only what Paul Smith considered absolutely necessary. The result was a customised one-off car that despite its minimalist design and in keeping with Smith's guiding principle of ‘classic with a twist’, was not without unexpected and loving details.

In 2022, Paul Smith went back to the roots of the collaboration with the MINI Recharged by Paul Smith. A classic found its way into the now: a Classic Mini from the 1998 MINI Paul Smith Edition was transformed into a modernised electric vehicle. With a focus on quality and functionality, a contemporary vehicle was created that can also be seen as a tribute to the tradition and heritage of the classic MINI.

Paul Smith MINI Collection
But it is not only Sir Paul Smith who inspires MINI with creative ideas - the inspiration also works in reverse: the designer repeatedly uses MINI as a motif on exclusive pieces in his collections. To celebrate the launch of the MINI Paul Smith Edition, Paul Smith will release a capsule collection of bags inspired by details from the latest MINI collaboration.

Today MINI Plant Oxford celebrates the start of production of the MINI Cooper Convertible for the first time since 2015. The model joins the MINI Cooper 3-Door and MINI Cooper 5-Door, making MINI Plant Oxford the home of the MINI Cooper family.

Announced last month, the fourth generation MINI Cooper Convertible includes a completely new interior and exterior design, as well as a state-of-the-art digital experience.

“We are thrilled about the start of production of the MINI Convertible, which is now being produced again at the Oxford plant, the home of MINI. Unique in its class, the MINI Convertible offers unparalleled, brand-typical driving fun, combined with boundless freedom and great emotions: The iconic design combined with modern technology and connectivity makes this vehicle an unmatched open-air experience for our customers," says Stefan Richmann, Head of MINI.

Three UK BMW Group manufacturing sites contribute to the MINI Cooper Convertible. BMW Group Plant Swindon produces the body pressings and sub-assemblies while the latest four-cylinder petrol engines are built at BMW Group Plant Hams Hall in North Warwickshire. Finally, these parts come together at MINI Plant Oxford where body shell production, paint and final assembly take place.

Following the relaunch of the MINI brand in 2001, the first MINI Convertible was unveiled in 2004 and has remained an icon of the MINI family ever since.

With 160,000 vehicles built at MINI Plant Oxford from 2004 to 2008, the first-generation MINI Convertible was known for its retro styling and iconic chrome roll-over arches behind the rear seats. The second generation, unveiled in 2009 with 165,000 built at MINI Plant Oxford until 2015, kept the iconic drop-down hinged boot but gained the evolved styling of the Cooper from that era.

Production of the model was briefly moved to VDL Nedcar for the third generation, making room for the MINI Clubman at MINI Plant Oxford. Over 150,000 Convertible models were produced at Nedcar until production stopped in 2023, before production returned to MINI Plant Oxford.

MINI Plant Oxford celebrated its 110^th anniversary in 2023, the same year the Plant produced over 20% of all UK manufactured cars. As one of the oldest automotive plants in the world, MINI Plant Oxford has been in continuous production since 1913.

The new MINI Cooper Convertible.

Munich. The new generation of the MINI Cooper Convertible rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible model that perfectly embodies the brand's openness. "Always Open" - this traditional claim of the MINI Convertible aptly describes the model’s philosophy. The folding roof opens fully automatically in just 18 seconds, allowing the driver to enjoy the breeze and sunshine at all times. Whether in the city, on country roads or on the highway, the MINI Convertible offers pure freedom and unmistakable driving pleasure.

The open-top four-seater combines space-saving proportions with fascinating open-air driving fun. With the MINI Cooper Convertible, one of the most emotional models in the new MINI family returns to the MINI plant in Oxford - the home of the British premium brand.

"We are very proud to offer our customers a true convertible in the current MINI family. Our new MINI Cooper Convertible offers unmistakable, hallmark driving fun, coupled with boundless freedom and great emotions: Always Open. Iconic design combined with modern technology and connectivity make this vehicle an unrivalled experience for our customers," says Stefan Richmann, Head of the MINI brand.

For an extra dose of sunshine, the fully automatic soft top can be opened in two ways: either like a sunroof or fully retracted. This is still unique in the premium small car segment. The soft top disappears behind the rear seats to save space and can also be conveniently stowed in the luggage compartment when folded down.

In the new MINI Cooper Convertible, open-air fans can enjoy every moment, even with the soft top folded back. MINI is using the Always Open Timer again for exactly this purpose. On the OLED display of the central instrument, this shows the open travel time traveled by the minute and thus offers fresh air fans a dose of playful ease.

Three efficient four-cylinder petrol engines deliver the brand's signature go-kart feel with an impressive engine sound. Like the new MINI Cooper, the convertible is available in C and S versions as well as in performance-oriented version. 

The design emphasises the character of the new MINI Cooper Convertible with clean surfaces and accentuated details. Round LED headlights and a redesigned front grille emphasise the model's charismatic appearance with classic design features in a modern interpretation. A variety of exterior and interior paint finishes and fresh accents lend the new Convertible the brand's signature design highlights. Three vehicle trims offer additional options for customising the MINI Cooper Convertible.

The fully automatic soft top can be activated at the touch of a button and can also be fully retracted at speeds of up to 30 km/h. When the roof is closed, the sunroof function can be used at any time with an opening length of up to 40 centimetres. A wind deflector between the cockpit and the rear optimises airflow for a carefree open-air feeling at all four seats. Innovative driver assistance systems make driving the MINI Cooper Convertible even safer and more comfortable. A significant increase in digital technologies creates new possibilities for personalising the interior and simplifies the use of smartphones and apps. 

The exterior.
Charismatic convertible with purist design.
Compact proportions, short overhangs and now bigger 620 mm diameter wheels give the MINI Cooper Convertible plenty of agility and manoeuvrability for maximum driving fun. With its focused expression, the front end signals openness and shapes the charismatic character of the new MINI Cooper Convertible with high recognition value. Newly designed exterior details enhance the striking appearance of the model, which is unique in the premium small car segment.

The shoulder line continues into the lower part of the black soft top. This separates the surrounding window area from the cleanly designed body. This three-part exterior is typical of the brand. It makes the MINI Cooper Convertible an unmistakable original. The woven fabric soft top is available in black and optional with a grey Union Jack, a nod to the brand's British origins.

Hallmark design with expressive highlights.
The front end of the MINI Cooper Convertible shows the typical face of the brand with its iconic round headlights and the newly designed front grille. The octagonal-shaped surround encompasses the wide air inlets in either Vibrant Silver or high-gloss Jet Black.

Standard LED headlights with light signatures are available in three versions to emphasise the car's character. A specially orchestrated welcome and goodbye animation with MINI logo projections on the floor of the driver's and passenger's side enhances the emotional connection to the MINI Cooper Convertible even before you get in.

From the side, the clean lines of the sporty body are characterised by the striking contrast between the short overhangs and the long wheelbase. The reduced design of the body emphasises the elegant impression of the vehicle's silhouette and gives the MINI Cooper Convertible a generous appearance despite its small exterior dimensions of 3,879 mm in length, 1,431 mm in height and 1,744 mm in width. To match the unmistakable driving fun, the new MINI Convertible is available with aerodynamically optimised wheel designs in sizes ranging from 16 to 18 inches, depending on the model variant.

The rear view is characterised by the flush design of the vertically aligned LED rear lights. The rear section is divided by a black handle strip with striking model badge, whose horizontal alignment emphasises the MINI Cooper Convertible's wide stance.

Fully automatic fabric soft top for safe driving fun.
The high-quality soft top protects the occupants in all weathers. Thanks to its electric and extremely quiet drive, the folding roof can be fully opened in 18 seconds, even at speeds of up to 30 km/h. At the same time, the window bars and side windows are lowered to provide a completely unobstructed view of the surroundings. The soft top closes in 15 seconds at the touch of a button. For fresh air at all times, the sunroof can be opened to a length of 40 centimetres, regardless of speed. 

Concealed behind the headrests at the rear of the MINI Cooper Convertible, the integrated rollover protection system is activated automatically as soon as the central safety electronics detect a risk of rollover.

When the soft top is open, the MINI Cooper Convertible has a luggage compartment volume of 160 litres thanks to a particularly space-saving folding system for the soft top, when the soft top is closed, this expands to 215 liters. To maximise the loading height of the luggage compartment, the storage area behind the rear seats can be raised using two locking handles. The tailgate opens downwards to facilitate loading, demonstrating once again the versatility of the MINI Cooper Convertible. The wind deflector behind the driver and passenger seats can be easily locked in place. It reduces wind noise and unwanted air turbulence when driving with the roof open.

A dozen body finishes and three individual trims.
Twelve paint finishes are available for the new MINI Cooper Convertible, including the exclusive and elegant Copper Grey. Optional mirror caps in Jet Black and Glazed White make a strong statement. Three different trims further enhance the Convertible's sporty-elegant individuality. The Classic Trim features a black-trimmed front grille for maximum clarity. The Favoured Trim front grille version is in Vibrant Silver grille with a choice of 17-inch or 18-inch wheels.

The JCW Trim gives the MINI Cooper Convertible an extremely sporty appearance. This equipment variant inspired by motorsports has its very own distinctive front and rear design. The front grille surround and JCW logo are finished in high-gloss black. The rear section is muscular in shape and the all-round trim is finished in high-gloss black.

The interior.
Minimalist, open feel that makes you feel at home.
The interior design of the new MINI Cooper Convertible focuses on minimalist details and textile surfaces. This is part of the new "Charismatic Simplicity" design language of the entire MINI family with fewer components, clever design and high-quality workmanship. Three key elements structure the cockpit: A sporty steering wheel, the central OLED display and the classic, newly designed toggle switch bar.

Directly behind the steering wheel, the Head-up Display projects all relevant information into the driver's field of vision. This means that the dashboard on the driver's side does not require an additional instrument panel and, in keeping with the open-top driving fun, allows a clear view to the front.  The textile surfaces in the cockpit are based on a newly developed knitted material and create a pleasant atmosphere. The two-tone fabric is made from recycled polyester and has an easy-care texture.

Comfortable seats for the driver and front passenger add to the modern, airy feel of the well-designed cockpit. There is a choice of grey or black seats in a combination of artificial leather and textile silhouette in blue. The JCW sport seats are available in beige and Nightshade Blue synthetic leather with contrasting stitching. In the JCW Trim, the sport seats are upholstered in black leather with multicoloured knitted fabric on the shoulders and red stitching.

High-resolution OLED display with touch function.
The new central instrument in the cockpit of the MINI Cooper Convertible combines innovative technologies in an extremely flat design. The high-quality 240 mm diameter glass surface allows the driver and front passenger to operate all vehicle functions conveniently by touch or voice. The innovative MINI Operating System 9 simplifies connectivity and brings apps and digital content from the smartphone to the display. This turns the MINI Interaction Unit into both a comfort and experience centre. 

Thanks to advanced OLED technology, the contents of the display are high-contrast and easy to see, even with the soft top open and in bright sunlight. Speed is displayed at the top of the screen, and tapping on the speed display opens a large full-screen speedometer that focuses on the driving experience. The other widgets are shown in thumbnail view in the Home menu, to the left and right of the current menu function. These can be moved to the centre and selected by means of a horizontal swiping movement. In the lower area of the OLED display, the menu items Navigation, Media, Telephone and Climate can be selected directly at any time.

MINI Experience Modes create immersive driving experiences.
Seven MINI Experience Modes can be selected to change the interior ambience and highlight different aspects of the MINI Cooper Convertible - even with the top down. The design of the OLED display changes depending on the selected setting and focusses on specially designed driving experiences. In Go-Kart Mode there is a highly dynamic focus on MINI’s racing DNA, for example. The display as well as the dashboard and the interior door panels are then dominated by the colours anthracite and red, while specific analogue displays for driving dynamics complement this John Cooper Works-inspired MINI Experience Mode.

To achieve this, two projector units behind the round instrument panel beam special illuminated graphics with different patterns and colours onto the dashboard when the top is closed. Changes are made to the colour scheme of the light patterns and to the ambient lighting in the entire interior depending on the Experience Mode selected.

Personal Mode offers innovative options for a particularly personalised cockpit design. In this mode, a personal photo can be uploaded via the MINI app and chosen as the display background. A digital colour picker then identifies the dominant colours of the photo for projection onto the textile dashboard surfaces. The ambient lighting under the dashboard and in the door mirror is also colour-coded to match these projections.

Modern classic: Newly designed toggle switch bar.
The toggle switch bar in the centre of the cockpit is a classic and typical MINI feature. It emphasises the emotional bond between driver and car through its characteristic feel. In the modern cockpit of the MINI Cooper Convertible, this authentic feature brings the brand's history into the present with a new design. Five individually designed toggle switches provide direct access to the MINI Cooper Convertible's most important driving functions (parking brake, gear selector, start/stop button, Experience Mode toggle, volume control). This eliminates the need for an additional gear selector and provides additional stowage space in the centre console. In addition to the cup holders, smartphones can be easily stored on a separate shelf while being charged via wireless charging.

Individual trims for the interior.
Three interior trim options are available for the MINI Cooper Convertible. Each conveys the contemporary feel-good concept of the interior of the vehicle in a different way. 

In the Classic Trim, the three-spoke steering wheel has a leather-look textile band with coloured accent stitching. In addition, a black and blue knitted surface on the instrument panel and doors provides a rich contrast to the seats, which are available in premium fabric or Vescin synthetic leather.

In the Favoured Trim, the interior has a strikingly expressive design. The instrument panel is upholstered in grey-beige houndstooth fabric. The knitted surface in the door panels continues the friendly interior design. JCW sport seats with additional side noticeably enhance comfort. These are made of perforated synthetic leather with classic accent stitching and an embroidered MINI logo in two colours.

The MINI Cooper Convertible's interior is showcased in maximum sporting style with the JCW Trim. Combined with multi-coloured knitted fabric and black synthetic leather with red stitching, the colour scheme echoes that of the dashboard and door trims. The JCW sport steering wheel replaces the six o'clock spoke with a black leather band with red stitching to match the trim-specific colour scheme.

The drive.
Three efficient four-cylinder petrol engines.
There is a choice of three advanced two-litre petrol engines for the new MINI Cooper Convertible. All have four cylinders and accelerate the fun of open-air excursions. The entry-level model is the MINI Cooper Convertible C (combined fuel consumption: The performance-enhanced fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 149 - 147 g/km according to WLTP; CO2 class: E) with a power output of 120 kW/163 hp and a maximum torque of 250 Nm. It accelerates from 0 to 100 km/h in 8.2 seconds. The top speed is 220 km/h.

The performance-enhanced MINI Cooper Convertible S (fuel consumption combined: 6.6 - 6.5 l/100 km; CO2 emissions combined: 150 - 148 g/km according to WLTP; CO2 class: E) has a power output of 150 kW/204 hp and accelerates from 0 to 100 km/h in 6.9 seconds with a maximum torque of 300 Nm. It has a top speed of 237 km/h.

In addition to these two variants, the performance-oriented JCW model focuses on sportiness and maximum driving pleasure.

Open-air rides with outstanding driving dynamics.
The MINI Cooper Convertible is equipped with a suspension and damping system tuned for agile handling. The MINI typical precise steering also makes the open-top model an attractive cornering artist. It also ensures a high level of safety and comfort.

Highly preloaded anti-roll bar mounts on the axles support the steering precision. This gives the convertible a well-balanced ride when cornering. Selective tuning of the steering and all stability control systems also ensure a safe and exceptional driving experience in all driving situations.

Digital services.
The new MINI Intelligent Personal Assistant.
A spoken "Hey MINI!" activates the first fully-fledged voice assistant of the brand in the MINI Cooper Convertible. Alternatively, the push-to-talk steering wheel button is also available for this purpose. Communication with the virtual travel partner – either a stylised MINI or the character “Spike” – is particularly fluent and intuitive thanks to improved speech recognition. Voice-controlled interaction is supported by animated graphic elements, typography and the avatar on the OLED display. Navigation, telephony, entertainment and numerous vehicle functions can be controlled simply and conveniently by speaking the relevant command.

The MINI Intelligent Personal Assistant learns continuously through dialogue and is able to take on day-to-day tasks on repeated routes. For example, the system uses geospatial data to identify the entrance to the car park and can automatically open the window at the right time. This means that individual routines can be handled more conveniently.

Progressive assistance systems increase safety.
The optional Driving Assistant Plus Package provides the MINI Cooper Convertible with an additional Steering and Lane Assistant for lateral guidance. Adaptable and cooperative steering helps the driver stay on track. The increased comfort provided by the system relieves the driver of monotonous and less demanding aspects of driving. The clear, uncluttered design of the displays and controls and the easy to understand functions contribute to high system reliability.

Thanks to twelve ultrasonic sensors and four Surround View cameras, the Parking Assistant Professional in the MINI Cooper Convertible can detect free parking spaces and initiate parking manoeuvres automatically where space is limited. The Panorama View allows for better visibility of the surrounding area when the view is obscured by other vehicles. For additional control over the MINI, the Remote 3D View allows images to be transferred to a mobile device.

Easy-to-use connectivity and intuitive interaction.
The newly designed user interface in the OLED display of the MINI Cooper Convertible combines functional and emotional elements. Its minimalist design adapts the new graphics to the circular shape of the MINI Interaction Unit, simplifying operation by means of a clear structure. Static and dynamic elements combined with micro-animations ensure that the interaction between the driver and the central instrument is as harmonious and intuitive as possible. In this way, the MINI Operating System 9 gives the MINI Cooper Convertible a distinctly digital character.

In the centre of the screen is the start menu, where a horizontal swiping motion is used to select and start personalised content. At the bottom of the screen is the fixed status bar with the menu items “Navigation”, “Media”, “Telephony”, “All Apps” and, depending on the situation, “Home”, all of which can be selected directly. A so-called toolbelt can be called up by swiping upwards from the bottom edge of the screen. Favourite functions, e.g. navigation destinations and radio stations, can be saved here and accessed quickly at any time, just like on the smartphone. The toolbelt can also be activated via the star button on the multifunction steering wheel. The upper screen area is reserved for driving-related content such as speed and important vehicle status information. The optional Head-up Display presents the most important information directly in the driver’s line of sight.

Depending on the Experience Mode, a single tap on the speed display transforms the entire MINI Interaction Unit into a typical MINI speedometer. The temperature is shown permanently for the driver and front passenger at the left and right-hand edge of the screen. The climate settings are always integrated at the top level of the MINI Interaction Unit and are operated by either touch or voice.

MINI Connected upgrades allow additional driving functions to be activated flexibly at any time, including an optional augmented reality function that is able to visualise complicated turning situations realistically and in three-dimensional display, for example. In conjunction with the optionally available MINI Connected Package, the digital MINI Connected Store provides access to a constantly evolving variety of practical and entertaining apps, including in the areas of gaming, music and video streaming.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Press Spokesperson, Product Communications MINI
Phone: +49-151-601-38072
E-mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone: +49-176-601-61611
E-mail: micaela.sandstede@bmw.de

Clear exterior design accents give it a purist appearance that emphasises the hallmark design features. In addition, the innovative Multitone Roof creates unique individualisation opportunities. In the interior, the extensively redesigned cockpit underlines the premium character of the MINI-3 door, the MINI-5 door and the MINI Convertible. Attractive additions to the range of standard and optional equipment, new exterior paint finishes, light-alloy wheels, interior and seating surfaces as well as innovative technology in the areas of chassis, driver assistance systems, operation and connectivity round off the latest update for the British brand's small car models.

Munich / New York. MINI is presenting its full production model lineup at the New York International Auto Show 2018, with a focus on the brand’s sportiest models. The highlight appearance at the show is the MINI John Cooper Works GP Concept. The British car manufacturer will also be showing new versions of the MINI Hardtop, the MINI Hardtop 4 Door and the MINI Convertible as well as its successful premium compact segment models, including the MINI Cooper S E Countryman ALL4 plug-in hybrid.

The New York International Auto Show is one of the oldest vehicle exhibitions in the world. First held in 1900, the show has returned to the Jacob Javits Convention Center in the heart of Manhattan every year since 2000. Located between the Hudson River and the Empire State Building, the exhibition center will offer automotive manufacturers, suppliers and service providers from around the world the opportunity to showcase their latest products, technologies and services to the public from March 30 to April 8, 2018.

Race feeling without compromise: MINI John Cooper Works GP Concept.
The MINI John Cooper Works GP Concept, provides a pure race feeling. The classic proportions of the MINI Hardtop are combined with expressive exterior components that optimize both weight and aerodynamic performance. In the interior, a roll cage, bucket seats, a puristically designed cockpit and the absence of a rear bench seat underline the sporting ambitions of the MINI John Cooper Works GP Concept.

Versatile, sporty and electrified: MINI driving fun in the premium compact segment. With brand’s unique driving fun and characteristic versatility, the two premium compact models MINI Countryman and MINI Clubman have also contributed significantly to the US automobile market, inspiring additional customers to choose the unmistakable style of the

British brand. Demonstrating new ways to experience the brand’s unmistakable feeling, MINI’s first plug-in hybrid model, the MINI Cooper SE Countryman will be on display.

Thanks to an electric range of up to 13 miles, it can drive without local emissions, not only in city traffic but also on longer journeys. At the New York International Auto Show 2018, in addition to the electrified model variant of the MINI Countryman, the sportiest version of the MINI Clubman will also be presented. The MINI John Cooper Works Clubman combines its unique body concept with driveline and chassis technology developed with race track expertise.

With fresh updates: MINI Hardtop, MINI Hardtop 4 Door, MINI Convertible.
Three of the brand’s models are currently confirming their position as the unsurpassed companions in urban traffic, with a series of fresh updates. Targeted design modifications, innovative new customization options, an expanded equipment program and the latest digital services from MINI Connected make the MINI Hardtop, the MINI Hardtop 4 Door and the MINI Convertible even more attractive. Fresh exterior accents include new metallic paint colours, new alloy wheels and a modified LED headlight design. To complement the new headlight design, the rear LED taillights have a brand new design featuring a clear nod to the brand's British heritage. The three-dimensional LED rear lamps cleverly incorporate horizontal turn signals and vertical brake lamps within a distinctive new light cluster in the style of a Union Jack flag motif.

For the first time, Piano Black Exterior finish are offered as factory option. All latest generation models carry the new, two-dimensional MINI logo on the front and rear of the vehicle as well as on the steering wheel, in the display of the central instrument and on the remote control key. New particularly stylish interior design options are available, with the range including Malt Brown for the Chester leather upholstery and Color Line as well as the MINI Yours Interior Style Piano Black options.

The entertainment system in the MINI Hardtop, MINI Hardtop 4 Door and MINI Convertible now includes touchscreen functionality for the central instrument display. MINI Connected's new digital services include MINI Online service with up-to-date news and weather reports. In addition to Intelligent Distress Call and MINI Teleservices, Remote Services, Concierge Service and Real Time Traffic Information and Apple CarPlay are now available.

The British premium automobile manufacturer strengthens the progressive character and appeal of its models in the small car segment with a stylishly refined visual appearance and extensive technological advancements. The update for the MINI 3 door , the MINI 5 door and the MINI Convertible includes fresh design accentuations, innovations in the field of drive technology, additional customisation options and an expansion of the digital services available as part of MINI Connected.

The upgrading of the original product substance in the premium segment of small cars highlights the mature yet distinctive charisma of MINI, which in its current model generation is now available for the first time with three body types for hallmark driving fun in urban traffic. This is due to such elements as the new engine-transmission combinations, an extended range of standard features, newly designed headlights and rear lights, additional body finishes and cutting-edge connectivity technology for convenience and infotainment.

MINI 3 door, MINI 5 door, MINI Convertible: overview of new features.

• LED headlights with Matrix function for the high beam.
• LED rear lights in Union Jack design.
• New MINI logo, new body finishes, Piano Black exterior.
• New light alloy wheels. 
• Extended range of leather trim, interior surfaces and Colour Lines. 
• Unique individualisation with MINI Yours Customised.
• Further developed engines with enhanced efficiency as well as increased capacity and torque for MINI One and MINI One First.
• 7-speed Steptronic transmission with double clutch, 8-speed Steptronic transmission.
• Multifunction steering wheel and radio with 6.5-inch colour screen, USB and Bluetooth interface as standard.
• Optional radio and navigation systems with touchscreen monitor. 
• Telephony with wireless charging.
• MINI logo projection from the exterior mirror on the driver's side.
• MINI Connected and MINI Connected XL with new functions.

Bright and dazzle-free: adaptive LED headlights with Matrix function for the high beam.

A modified design for the characteristic circular headlights make the hallmark front view of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible even more powerfully expressive. In the standard halogen headlights, a striking accentuation is added by means of a black panel. In the LED headlights available as optional equipment items, the high-quality technology is underscored by means of an entirely newly design of the light sources. The latest generation of the LED modules for low and high beam offers increased brightness. The LED daytime driving light and the turn indicator light are generated by a ring which surrounds the entire contour of the headlight,

Likewise optionally available, the adaptive LED headlights automatically adjust their brightness to the situation on the road. When driving through a city or in the event of limited visibility due to the weather, it is possible to add in the dimmed turning light so as to intensify illumination of the side section of the roadway. Meanwhile a specifically increased range of the low beam ensures optimum illumination of the road when driving on the motorway.

The adaptive LED headlights now also feature an automatic selective dip function for the high beam. The innovative Matrix technology for the high beam increases visibility range while at the same time avoiding any dazzle effect for other road users. For this purpose it is divided into four horizontally arranged segments, which are activated and deactivated independently of one another at speeds of over 70 km/h. The high beam segments are controlled based on the situation on the road. As soon as the MINI front camera registers an oncoming vehicle or a vehicle driving ahead, the space that vehicle occupies is only illuminated at low beam brightness. This is done by deactivation of the Matrix high beam segments that are responsible for the space in question. The remaining areas of the road continue to be illuminated at high beam brightness.

Very British: rear lights in Union Jack design.

The rear lights also feature a new design in conjunction with the LED headlights and the adaptive LED headlights. As a clear reference to the brand's British origins, the upright light units at the rear of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible now appear in a Union Jack design.

The striking flag motif is recreated in the structure of the light functions. The turn indicators are horizontally arranged and the brake lights are vertically aligned, with the tail light additionally representing the diagonal lines of the British flag. In order to ensure a particularly harmonious lighting effect, all light sources forming the Union Jack graphic use LED technology.

New MINI logo: reduced to the essentials.

The new MINI logo is clear and authentic in style, appearing on the bonnet, tailgate, steering wheel, central instrument display and remote control in all models. It is a re-interpretation of the existing logo and now features a two-dimensional "flat design". As such, the MINI logo reflects the new brand identity with its focus on the essentials – namely key values such as driving fun, distinctive design, premium quality and emotional appeal.

Three new body finishes, premiere for Piano Black Exterior.

The range of body finishes available for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible includes three variants. The colours Emerald Grey metallic, Starlight Blue metallic and Solaris Orange metallic are now also included in the program.

What is more, the list of optional equipment items features an additional means of customising the exterior design. With the option Piano Black Exterior, the surrounds of the headlights, rear lights and radiator grille are finished in high-gloss black instead of chrome.

The selection of optionally available light alloy wheels has been expanded, too. The 17-inch light alloy wheels in the design styles Roulette Spoke 2-tone and Propeller Spoke 2-tone are now available for all body variants of the new MINI. The likewise 17-inch light alloy wheels in Rail Spoke 2-tone design have also been newly added to the program.

New leather trims, interior surfaces and Colour Lines.

A broad selection of seat surfaces, interior surfaces and Colour Lines add a touch of individual style to the interior of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible. New features for the MINI 3 door and the MINI 5 door include the Chester leather trim in Malt Brown and a Colour Line now also available in Malt Brown.

In addition, the option MINI Yours Interior Style Piano Black is now available with illumination. As well as surfaces in the area of the doors and centre console finished in Piano Black, this also includes a rear-lit decorative strip for the instrument panel on the passenger side. The latter is likewise finished in Piano Black as well as bearing a stylised Union Jack motif. The colour of the background lighting for the decorative strip is the same as the mood of the ambient lighting selected by the driver as part of the MINI Excitement Package.

Maximum individualisation: MINI Yours Customised.

The MINI Yours Customised program now raises hallmark brand individualisation to a whole new level. It includes retrofit products whose design can be created by customers themselves, which are then produced precisely according to these individual specifications. The MINI Yours Customised range includes side scuttles, decorative strips for the interior on the passenger side, LED door sill finishers and LED door projectors.

MINI Yours Customised products can be selected, designed and ordered through a specially created online shop (www.yours-customised.mini). Here customers can choose between various colours, patterns, surface structures and icons, as well as contributing their own texts and adding a touch of personal style to the design. This creative interaction between manufacturer and customer enables MINI fans to turn their vehicle into a unique specimen that bears the stamp of their own personality. The individualised products are manufactured using innovative production techniques such as various 3D printing methods and laser engraving.

Drive: increased driving fun and efficiency, reduced weight.

A detailed revision of the engines offered for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible mainly benefits driving fun. It also leads to a reduction in fuel consumption and CO2 figures by as much as five per cent, as well as optimising emissions so as to be able to comply with the more rigorous exhaust emission standards of the future. Further development has been applied across the board, including the basic engine, MINI TwinPower Turbo Technology, engine electronics, oil supply, intake air ducting, the cooling system and the exhaust systems. It was also possible to reduce the weight of the drive units. The engine covers are made of carbon fibre reinforced plastic (CFRP), so they are now lighter, too. The material used to make them is carbon fibre recyclate generated in the production of BMW i automobiles.

The 3-cylinder petrol engines of the MINI One First and the MINI One now draw their power from a capacity of 1.5 litres. This increases maximum torque by 10 Nm, taking it to 160 and 190 Nm respectively. In addition, all petrol engines feature petrol direct injection with the maximum pressure increased from 200 to 350 bar and turbocharger blades made of highly heat-resilient material. The common rail direct injection in the diesel engines ensures that fuel is fed to the combustion chambers with even greater precision. For this purpose, the maximum injection pressure in the 3-cylinder engines of the MINI One D and the MINI Cooper D has been increased to 2 200 bar and in the 4-cylinder of the MINI Cooper SD to 2 500 bar. What is more, the most powerful of the three diesel engines is now fitted with dual-level turbocharging.

New: 7-speed Steptronic transmission with double clutch, 8-speed Steptronic transmission.

As an alternative to the standard 6-speed manual transmission, a 7-speed Steptronic transmission with double clutch is optionally available for the models MINI One, MINI Cooper, MINI Cooper S and MINI Cooper D. The new transmission type is characterised by very fast gearshifts, enabling extremely sporty acceleration manoeuvres without torque interrupt. It is operated using a newly designed electronic gear selector lever. A 7-speed Steptronic sports transmission with double clutch is also available for the MINI Cooper S. This includes shift paddles at the steering wheel for particularly spontaneous manual intervention in the choice of gear.

The MINI Cooper SD now comes with an 8-speed Steptronic transmission as standard. This 8-speed automatic transmission is unique in the small car segment and allows the output of the most powerful diesel engine to be transferred to the front wheels in a particularly sporty and harmonious manner. The 8-speed Steptronic transmission is also operated by means of an electronic gear selector lever, while an 8-speed Steptronic sports transmission with shift paddles is likewise available as an option.

All Steptronic transmissions available for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible allow use of the coasting function in MID and GREEN mode as well as the latest generation of the auto start/stop function. Navigation and front camera data can now be incorporated in the control of the latter, too. If the vehicle is fitted accordingly, this allows situations to be identified in which it is better not to switch off the engine: for example when stopping briefly before making a turn or entering a roundabout, or if the traffic ahead has started moving again.

Diverse range of engines.

There are seven engine variants to choose from for the new MINI 3 door:

• MINI One First 3 door: 55 kW/75 hp, 0 – 100 km/h in 12.8 seconds, top speed: 175 km/h, fuel consumption: 5.0 – 4.9 litres/100 km*, CO2 emissions: 115 – 111 g/km*.
• MINI One 3 door: 75 kW/102 hp, 0 – 100 km/h in 10.1 seconds (10.2 seconds), top speed: 195 km/h (195 km/h), fuel consumption: 5.0 – 4.9 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 115 – 111 g/km (114 – 109 g/km)*.
• MINI Cooper 3 door: 100 kW/136 hp, 0 – 100 km/h in 7.9 seconds (7.8 seconds), top speed: 210 km/h (210 km/h), fuel consumption: 5.2 – 5.0 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 118 – 114 g/km (114 – 109 g/km)*.
• MINI Cooper S 3 door: 141 kW/192 hp, 0 – 100 km/h in 6.8 seconds (6.7 seconds), top speed: 235 km/h (235 km/h), fuel consumption: 6.1 – 6.0 litres/100 km (5.3 – 5.2 litres/100 km)*, CO2 emissions: 139 – 138 g/km (120 – 119 g/km)*.
• MINI One D 3 door: 70 kW/95 hp, 0 – 100 km/h in 11.2 seconds, top speed: 190 km/h, fuel consumption: 3.9 – 3.8 litres/100 km*, CO2 emissions: 102 – 99 g/km*.
• MINI Cooper D 3 door: 85 kW/116 hp, 0 – 100 km/h in 9.2 seconds (9.3 seconds), top speed: 205 km/h (204 km/h), fuel consumption: 3.9 – 3.9 litres/100 km (3.8 – 3.8 litres/100 km)*, CO2 emissions: 103 – 102 g/km (100 – 99 g/km)*.
• MINI Cooper SD 3 door: 125 kW/170 hp, 0 – 100 km/h in 7.2 seconds, top speed: 225 km/h, fuel consumption: 4.2 – 4.2 litres/100 km*, CO2 emissions: 111 – 110 g/km*.

Four petrol engines and three diesel engines are also offered for the new MINI 5 door:

• MINI One First 5 door: 55 kW/75 hp, 0 – 100 km/h in 13.4 seconds, top speed: 172 km/h, fuel consumption: 5.1 – 4.9 litres/100 km*, CO2 emissions: 116 – 112 g/km*.
• MINI One 5 door: 75 kW/102 hp, 0 – 100 km/h in 10.3 seconds (10.5 seconds), top speed: 192 km/h (192 km/h), fuel consumption: 5.1 – 4.9 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 116 – 112 g/km (115 – 110 g/km)*.
• MINI Cooper 5 door: 100 kW/136 hp, 0 – 100 km/h in 8.2 seconds (8.1 seconds), top speed: 207 km/h (207 km/h), fuel consumption: 5.2 – 5.1 litres/100 km (5.0 – 4.8 litres/100 km)*, CO2 emissions: 120 – 116 g/km (115 – 110 g/km)*.
• MINI Cooper S 5 door: 141 kW/192 hp, 0 – 100 km/h in 6.9 seconds (6.8 seconds), top speed: 235 km/h (235 km/h), fuel consumption: 6.3 – 6.2 litres/100 km (5.4 – 5.4 litres/100 km)*, CO2 emissions: 143 – 141 g/km (124 – 123 g/km)*.
• MINI One D 5 door: 70 kW/95 hp, 0 – 100 km/h in 11.6 second, top speed: 187 km/h, fuel consumption: 3.9 – 3.8 litres/100 km*, CO2 emissions: 103 – 101 g/km *.
• MINI Cooper D 5 door: 85 kW/116 hp, 0 – 100 km/h in 9.4 seconds (9.6 seconds), top speed: 203 km/h (202 km/h), fuel consumption: 4.0 – 3.9 litres/100 km (4.0 – 3.9 litres/100 km)*, CO2 emissions: 104 – 103 g/km (104 – 103 g/km)*.
• MINI Cooper SD 5 door: 125 kW/170 hp, 0 – 100 km/h in 7.3 seconds, top speed: 223 km/h, fuel consumption: 4.2 – 4.2 litres/100 km*, CO2 emissions: 112 – 110 g/km*.

The engine portfolio for the new MINI Convertible consists of three petrol engines and three diesel engines:

• MINI One Convertible: 75 kW/102 hp, 0 – 100 km/h in 10.6 seconds, top speed: 190 km/h, fuel consumption: 5.2 – 5.0 litres/100 km*, CO2 emissions: 119 – 115 g/km*.
• MINI Cooper Convertible: 100 kW/136 hp, 0 – 100 km/h in 8.8 seconds (8.7 seconds), top speed: 208 km/h (206 km/h), fuel consumption: 5.4 – 5.2 litres/100 km (5.4 – 5.2 litres/100 km)*, CO2 emissions: 123 – 119 g/km (123 – 118 g/km)*.
• MINI Cooper S Convertible: 141 kW/192 hp, 0 – 100 km/h in 7.2 seconds (7.1 seconds), top speed: 230 km/h (230 km/h), fuel consumption: 6.4 – 6.3 litres/100 km (5.6 – 5.5 litres/100 km)*, CO2 emissions: 146 – 144 g/km (127 – 126 g/km)*.
• MINI Cooper D Convertible: 85 kW/116 hp, 0 – 100 km/h in 9.9 seconds (9.9 seconds), top speed: 195 km/h (195 km/h), fuel consumption: 4.3 – 4.2 litres/100 km (4.3 – 4.1 litres/100 km)*, CO2 emissions: 112 – 111 g/km (113 – 109 g/km)*.
• MINI Cooper SD Convertible: 125 kW/170 hp, 0 – 100 km/h in 7.7 seconds, top speed: 218 km/h, fuel consumption: 4.4 – 4.3 litres/100 km*, CO2 emissions: 115 – 114 g/km*.

New steering wheel with multifunction buttons and radio with 6.5-inch colour screen as standard.

The newly designed three-spoke steering wheel in the MINI 3 door, MINI 5 door and MINI Convertible now features multifunction buttons. On the left-hand control panel it is possible to activate the Speed Limit Device to set a maximum speed, while the audio and communication controls are on the right-hand side. A sports leather steering wheel, a MINI Yours sports leather steering wheel and a John Cooper Works leather steering wheel are optionally available.

The standard trim also includes an audio system with 6.5-inch colour screen in the central instrument and mobile phone integration via Bluetooth. The Control Display offers a touchscreen function in conjunction with the optional Radio MINI Visual Boost and a navigation system.

New options: telephony with wireless charging, MINI logo projection.

The innovative optional equipment for the new MINI 3 door, the new MINI 5 door and the new MINI Convertible includes telephony with wireless charging option. A storage compartment integrated in the centre armrest enables wireless charging of mobile phones which offer this capability. This option also includes a second USB socket in the front section of the centre console.

The optional MINI Excitement Package now also includes the MINI logo projection on the driver's side. When the vehicle is opened and closed, the new MINI logo is projected onto the ground in front of the door from a light source in the exterior mirror and can be seen there for 20 seconds, or permanently if the door is left open.

MINI Connected: a range of digital services that is unique within the segment.

With the new MINI Connected functions, MINI offers a diverse range of digital services at premium level that is unique in the small car segment. New features include Real Time Traffic Information and the automatic navigation map update via mobile phone connection, the personal Concierge Service and the vehicle internet portal MINI Online with news, weather and fuel price overview. There is also an optional preparation for Apple CarPlay.

The new services are available in three packages. The option Connected Media includes digital infotainment facilities that can be used with the Radio MINI Visual Boost, while Connected Navigation turns the MINI navigation system into an intelligently networked information centre. The Connected Navigation Plus package includes all the MINI Connected XL functions.

The personal mobility assistant MINI Connected now enables drivers of the new MINI 3 door, the new MINI 5 door and the new MINI Convertible to integrate their vehicle and mobility planning seamlessly into their day-to-day digital routine. Meanwhile the MINI Connected App provides connectivity with digital touchpoints such as a smartphone or smart watch. For example, MINI Connected can draw on calendar entries and contact data entered in a smartphone to plan a route and determine the ideal time to set off based on real time traffic data. The Send to Car function enables planned routes to be sent to the MINI navigation system, while Remote Services allow the driver not just to display vehicle location, fuel level and other vehicle status details on their digital end device, but also activate the headlight flasher, horn, ventilation and door lock/unlock function.

Intelligent networking of the MINI is via a SIM card integrated in the vehicle: this now complies with the mobile communications standard 4G. It also enables the use of MINI Teleservices and the Intelligent Emergency Call with automatic detection of vehicle location and accident severity.

Services now available in the new MINI 3 door, the new MINI 5 door and the new MINI Convertible for the first time also include MINI Find Mate. This consists of so-called tags with a wireless tracking function that can be attached to frequently used objects and travel items such as bags, cases, key rings and rucksacks. Their position can not only be displayed on the on-board computer but also in the MINI Connected App on a smartphone. In this way, MINI Find Mate helps prevent personal items getting lost or left behind.