Dubai, United Arab Emirates – June 23 , 2026: BMW Group Middle East has announced the integration of STARZPLAY, one of the region’s leading all-in-one media streaming platforms, into BMW and MINI in-vehicle infotainment systems, expanding access to premium sports and entertainment content for customers across the region. Starting today, customers will be able to enjoy STARZPLAY’s extensive content offering in BMW and MINI vehicles equipped with ConnectedDrive* across the United Arab Emirates, Saudi Arabia, Qatar, Bahrain, Oman, Kuwait and Jordan.

STARZPLAY brings its comprehensive content offering to BMW and MINI customers, combining premium live sports, blockbuster movies, series, Arabic content, and STARZPLAY Originals. The service is accessible directly through the vehicle’s native infotainment interface, enabling eligible customers to access their STARZPLAY experience seamlessly while the vehicle is stationary. Content is available on the central display during charging stops, waiting periods or travel breaks, supporting safe use with no external devices required.

The integration forms part of BMW Group’s broader Video and TV offering, which also provides access to selected content platforms including YouTube, Bloomberg, Wajd and Al Jazeera, delivering a smooth in-vehicle, on-demand viewing experience.

Karim-Christian Haririan, Managing Director BMW Group Middle East, said: “This collaboration with STARZPLAY underscores BMW Group Middle East’s position at the forefront of in-car entertainment in the region. By expanding our digital ecosystem, we’re transforming how customers experience mobility without compromising the core values of quality, safety, and Sheer Driving Pleasure. Our goal is to offer a connected, delightful mobility experience that adapts to how people live and travel in the Middle East.”

“That is the way forward for exploring new ways to make our content more accessible to our audiences”, said Maaz Sheikh, CEO STARZPLAY. “This integration with BMW Group Middle East represents an important step in extending the STARZPLAY experience beyond traditional screens and into connected mobility environments. By bringing our extensive premium content offerings from entertainment and sports directly into eligible BMW and MINI vehicles, we are creating new opportunities for audiences to enjoy the content they love through a seamless, connected experience."

This launch marks the first step in BMW Group Middle East’s broader strategy to expand in-vehicle entertainment capabilities across the region while reinforcing STARZPLAY’s commitment to providing viewers with access to their favorite content. Additional features and content integrations are expected to follow, further reinforcing the brand’s commitment to innovation and customer-centric experiences.

As demand for connected services continues to grow, BMW and MINI remain at the forefront of delivering intelligent, intuitive technologies that elevate every journey.

* Availability may vary by model, market, vehicle software, ConnectedDrive package, subscription status, data connectivity and content rights. Video content can only be viewed when the vehicle is stationary.

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

About STARZPLAY

STARZPLAY (www.starzplay.com) is one of the leading media and technology platforms across the Middle East, North Africa, and Pakistan, offering both direct-to-consumer entertainment services and advanced technology and media solutions for businesses.

Through long-standing partnerships with major global studios, including Warner Bros., Disney, Paramount, Sony, Lionsgate, and Image Nation Abu Dhabi, STARZPLAY delivers a rich and diverse content library tailored to regional audiences. The platform offers best-in-class Arabic and regional programming as the exclusive, global digital home of Abu Dhabi Media channels and originals, complemented by premium Turkish content through collaborations with producers such as MADD TV, TRT, and ATV.

STARZPLAY has also firmly established itself as the exclusive MENA home for top-tier sports, including fighting (UFC, PFL), Cricket (ICC, IPL), and Rugby (Six Nations, Rugby World Cup), alongside a growing football portfolio featuring Italian Serie A and the UAE Pro League.

With over 3 million combined SVOD and AVOD monthly subscribers and over 20 million app downloads, STARZPLAY continues to redefine digital entertainment in the region. The service offers high-quality streaming in HD and 4K across smart TVs, gaming consoles, and IPTV services, supported by intuitive iOS and Android applications with offline viewing. Enhanced by AI-driven personalization and interactive features, STARZPLAY ensures a seamless and highly tailored viewing experience. In parallel, STARZPLAY’s technology and media division is a market leader in hospitality entertainment solutions across the GCC and powers OTT platforms for major media companies in Europe, the Middle East, and Southeast Asia.

Headquartered in Abu Dhabi, with additional offices in the UAE and Pakistan, STARZPLAY is backed by leading regional and international investors, including e& Life (part of e& Group), ADQ, Lionsgate, General Electric, and SEQ Capital, reinforcing its position as a dominant and fast-growing player in the MENA digital media landscape.

Munich/Las Vegas. In 2026, BMW will expand its BMW Intelligent Personal Assistant, built on Amazon’s AI Alexa+ architecture, taking voice interaction between humans and vehicles to a new level.

BMW will become the first car manufacturer to integrate the AI assistant technology into its vehicles, starting with the BMW iX3. This new functionality enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue including both the operation of vehicle functions as well as access to information and knowledge beyond the vehicle.

For the first time, users will also be able to ask multiple questions in a single sentence covering both your vehicle’s features and general knowledge topics.
The ability to link the BMW Intelligent Personal Assistant with Amazon accounts will also make it easier to search for and stream music, retrieve public news, and access a wide range of other content.

"Our partnership with Amazon is based on a shared vision of technological excellence," says Stephan Durach, BMW Group – Senior Vice President Development, Digital Services, Infotainment, Connected Company. "This has resulted in a product that sets new standards in the naturalness of human-vehicle interaction through the use of artificial intelligence. With the addition of Amazon's Alexa+ technology to the BMW Intelligent Personal Assistant, the vehicle becomes an intelligent companion for its users."

“BMW Group has been fantastic to work with as we introduce the first implementation of the new Alexa Custom Assistant. BMW’s advanced technology, combined with the intelligence and conversational capabilities of Alexa+, creates a truly sophisticated in-vehicle experience." says Daniel Rausch, Vice President of Alexa and Echo.

BMW Intelligent Personal Assistant powered by Amazon Alexa+:  Natural language and free choice of words represent the latest development of the BMW Intelligent Personal Assistant. The use of predefined voice commands (intents) is no longer necessary. This means that with the BMW Intelligent Personal Assistant, various requests and queries can be linked together as in a normal human conversation, and follow-up questions can be asked. BMW customers can trust that their vehicle understands them in context and provides the appropriate answers. For example¹⁾, when asked, “Hey BMW what’s the most famous painting there is in the world and where can I find it?” the BMW Intelligent Personal Assistant will provide the corresponding answer (e.g., Mona Lisa, Leonardo da Vinci, Louvre) and can link this answer directly to other vehicle functions such as navigation. The follow-up request "Take me there!" will then enable direct guidance to the exhibition location of the artwork. The intelligent voice assistant also uses such interactive dialogues to respond even more precisely to future voice commands and anticipate the intent of the question.

The integration of Amazon Alexa+ architecture into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer.

The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. 

BMW Intelligent Personal Assistant with AI technology initially available in Germany and the US. 

The enhanced AI-supported BMW Intelligent Personal Assistant will be presented to the public for the first time at CES 2026 in Las Vegas. Starting in the second half of 2026, BMW iX3 customers in Germany and the US will be the first to benefit from the advantages of the BMW Intelligent Personal Assistant powered by Amazon Alexa+. Other markets and model series will follow gradually. The UI/UX of the BMW iX3 is based on the new BMW Panoramic iDrive control concept with BMW Operating System X. 

This integration is an important step on the BMW Group's path to offering this AI technology across the entire BMW model range²⁾. It exemplifies the seamless integration of the "software-defined vehicle" (SDV) into the customer's digital ecosystem.

The BMW Intelligent Personal Assistant has played a central role in the BMW iDrive operating concept since 2018. In 2022, the addition of Amazon Alexa Custom Assistant to the BMW Intelligent Personal Assistant led to even more information diversity, faster response times, and better understanding of user requests. Most recently, in 2025, the intelligent voice assistant was expanded for all BMW vehicles with Operating System 9 to include new functions such as music search, news, sports, and general knowledge. The integration of Amazon Alexa+ technology into the next-generation BMW Intelligent Personal Assistant demonstrates the innovative power of the cooperation between the BMW Group and Amazon. 

¹⁾ The video in the press release shows a question in English. For the market launch, the corresponding languages, German and English, will be offered for Germany and the US respectively.

²⁾ Latest in the 2^nd half of 2026, gradually for all BMW models with BMW Operating System 9 and X.

Munich/Las Vegas. The BMW Group presents the driving and user experience of the future at the Consumer Electronics Show (CES) 2025 in Las Vegas. BMW is providing the first opportunity to experience the close-to-production version of the new BMW iDrive – complete with its centrepiece, BMW Panoramic Vision – at the event. The software underpinning it all is the new BMW Operating System X, which acts as the intelligence hub behind the new display and operating concept. The holistic system, with its modern, style-shaping design, will be introduced in all new BMW models from the end of 2025.
“High tech meets highly intuitive operation – a quarter of a century of pioneering work and technological leadership in operating concepts has been channelled into the new BMW Panoramic iDrive,” says Frank Weber, member of the Board of Management of BMW AG, responsible for Development.
“The foundations are provided by the new BMW Operating System X. With this advance, we are giving one of the world’s best and most comprehensive infotainment systems even greater capability and once again setting the industry benchmark in multimodal interaction. Starting with the first series-produced Neue Klasse model at the end of this year, the new BMW Panoramic iDrive will form an integral part of all future BMW models.” 

Four elements, one goal: consistent driver focus in characteristic BMW style.
The new BMW iDrive merges four central elements into a unique display and operating concept.

• BMW Panoramic Vision – a Head-Up Display concept newly developed by BMW for projecting content – reflects visible information from A-pillar to A-pillar onto a black printed surface in the lower section of the windscreen. This information is visible to all occupants.
  The most important driving information is projected directly into the driver's line of sight on the left-hand side of the BMW Panoramic Vision (in left-hand-drive cars), above the steering wheel. The driver can personalise the content in the central and right-hand areas of the BMW Panoramic Vision via the central display. The integration of the BMW Panoramic Vision creates a 3D effect for the driver and passengers.
• The new and optional BMW 3D Head-Up Display above the BMW Panoramic Vision now shows integrated navigation and automated driving information directly in the driver’s field of vision. The content in the BMW Panoramic Vision and BMW 3D Head-Up Display is presented in a neatly coordinated way.
  The level of innovation achieved by the two Head-Up display technologies is underlined by several patent applications from the BMW Group resulting from the development of these projection technologies.
• On the central display with matrix backlight technology, the familiar, updated menu structure with QuickSelect ensures optimal operation of the functions and content by touch. Operation is very easy and convenient, as the free-cut-design display is located close to the steering wheel in an ergonomically ideal position. Selected content (widgets) can be carried over to the BMW Panoramic Vision with a swipe on the central display. As many as six widgets are possible and they can be arranged as desired in the BMW Panoramic Vision.
• The new multifunction steering wheel uses BMW’s shy-tech approach, whereby the relevant buttons are illuminated to highlight available functions. The steering wheel serves as the primary physical control, and its buttons provide active haptic feedback. The buttons have a well-judged, relief-like surface, which makes them extremely easy to locate and means the driver can press them without needing to divert their gaze away from the road.
  The arrangement of the buttons follows the familiar principle of driver assistance functions being positioned on the left-hand side of the steering wheel and content-controlling functions on the right-hand side.
  
  

The combination of these four elements re-interprets BMW’s customary “hands on the wheel, eyes on the road” approach, with which BMW sets the benchmark for driver focus and presents a unique form of intuitive, use-friendly and ergonomically optimised operation. The BMW Panoramic iDrive always gives the driver the right information in the right place and at the right time. The system continues the approach of using an optimal combination of analogue and digital controls through the use of switches, buttons, touch and voice control. There are haptic switches for the windscreen wipers, turn signal indicators, exterior mirrors, volume control, gear selectors and window de-icers. Other functions are optimised for operation using touch/voice control or via the multifunction steering wheel, such as telephone functions, media control systems, navigation, assisted driving, personalisation of displays, selection of MyModes and much more besides.

Alongside data-driven learnings on the use of BMW Operating Systems across the global fleet of now more than 22 million connected BMW vehicles, the development phase of the new BMW Panoramic iDrive also included numerous studies conducted in the BMW Group’s usability labs, in which around 3,000 customers were involved. Every decision on the various aspects of the operating logic is therefore based on data and made in a structured manner. Here, the user experience’s extended scope for personalisation has also been aligned with customer preferences and requirements.

BMW Operating System X: intelligent, versatile, fit for the future.
The new BMW Operating System X represents an update of the latest operating system, as used in many BMW models, and is a wholly in-house development from BMW. Like BMW Operating System 9, it is based on an Android Open Source Project (AOSP) software stack. It offers even greater update and upgrade capability than the predecessor system, making it both fit for the future and backwards compatible. It is ready to accommodate additional functions and will keep vehicles equipped with the new BMW Panoramic iDrive at the cutting edge of technology over a long period of time.
“The overall concept of the new BMW Panoramic iDrive with Operating System X has been enabled by a large technological leap forward,” says Stephan Durach Senior Vice President Connected Company BMW Group. “It offers intuitive operation, emotionally engaging experiences and specific personalisation. The new BMW iDrive with Operating System X demonstrates the potential of a software-defined vehicle.”

The expanded intelligence of BMW Operating System X makes it possible to combine the BMW Panoramic Vision, optional BMW 3D Head-Up Display, central display and multifunction steering wheel with one another in such a way that physical and digital experiences merge. For example, an incoming call initially brings up a graphic on the BMW Panoramic Vision. At the same time, a symbol on the relevant steering wheel button that was not previously visible is illuminated in green, indicating the option of taking the call by pressing the button or rejecting it with a swipe on the right-hand side of the steering wheel.

When a navigation destination is entered by touch control or voice command, route guidance alerts are shown on the BMW 3D Head-Up Display and further information on roads and junctions on the BMW Panoramic Vision. A whole map overview can be shown on the central display at any time for broader-scale orientation.

The personalisation of content reaches a new level with BMW Operating System X. The displays in the Panoramic Vision can be adapted to personal preferences. In addition, drivers now also have the option of choosing their own settings for driving attributes such as response and steering characteristics in the My Mode “Personal”. Moreover, pictures chosen by the user can be uploaded as backgrounds for the Central Display and the colourway of the Ambient Lighting and user interface design adjusted to their particular preferences, creating an even more personalised driving experience.

The BMW Intelligent Personal Assistant responds in the accustomed way to the prompt “Hey BMW” or can be called up by pressing the respective button on the multifunction steering wheel. The capabilities of the BMW Intelligent Personal Assistant are being constantly enhanced and will be taken to a whole new level for the Neue Klasse through the integration of Large Language Models (LLM). The use of this technology is focused initially on navigation, allowing the customer to give more extensive spoken commands using natural language: for example: “Take me to a charging station which is close to a food store.” At technology partner Amazon’s booth at CES 2025, visitors can get an initial impression of these capabilities using a beta version of this build of the BMW Intelligent Personal Assistant in a BMW X3. 

As with the current infotainment systems from BMW, the BMW Intelligent Personal Assistant can – if the driver desires – make suggestions proactively based on user behaviour. This intelligence expands further with BMW Operating System X. In relevant situations, the BMW Intelligent Personal Assistant highlights driver assistance systems, which are rarely used by the driver. As a kind of reminder, the system suggests activating Sport Mode on suitable routes if the driver has already activated Sport Mode independently beforehand. If the driver doesn’t respond to or ignores these proactive suggestions several times, the system learns and refrains from making suggestions from then on. 

BMW Operating System X carries over the scope for integration of third-party apps from the previous infotainment generation. As things stand, the BMW ConnectedDrive Store offers more than 60 apps worldwide for BMW Operating System 9. The selection will continue to grow, e.g. with productivity apps such as video conferencing service Zoom.

Design and technology for a unique user and driving experience.
The new BMW Panoramic iDrive is scalable and will be integrated into all new BMW models – across all vehicle segments and with all drive system technologies – from the end of 2025.

The driving experience takes centre stage. The driver should feel at ease and have full control over the vehicle. This principle is reflected in the design of the new BMW Panoramic iDrive. Particular attention is paid to the details: the user interface has been designed as intuitively and adaptively as possible to ensure seamless interaction. The result is a holistic experience enhanced by a harmonious combination of sound, light and innovative design. Every journey becomes a special moment of connection between human and vehicle.
“Technology and customer preferences are changing more quickly than ever. The design of digital experiences and sound is playing an ever more important role,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The new BMW Panoramic iDrive not only makes our vehicles smarter and more user-friendly, it also enables much more extensive personalisation, which turns every new BMW into a car that is very much the user’s own.”
Another element in the holistic experience provided by the BMW Panoramic iDrive is the new HypersonX sound experience in the Neue Klasse models. Developed by the BMW Group Sound Design Studio, it comprises 43 sound signals and special driving sounds for Personal Mode and Sport Mode. The multi-dimensional spectrum adapts the sounds precisely to the driving situation at hand and, in so doing, creates an emotional interaction between the driver and their BMW.

Munich. As one of the pioneers in the use of a smartphone as a digital vehicle key since 2018, BMW is pressing ahead with the development and popularisation of its BMW Digital Key feature, which is available to iPhone users today. In line with this goal, the premium car manufacturer will introduce the BMW Digital Key Plus, a convenient and secure way to unlock and start your car without taking your iPhone out of your bag or pocket. This latest incarnation of the service is based on Ultra-Wideband (UWB) technology, the technology found on the U1 chip of iPhone. The BMW Digital Key Plus feature will be first launched with the all-electric BMW iX for iPhone. 

Ultra-Wideband technology for enhanced convenience and security. 
The new, additional features enabled by the BMW Digital Key Plus are based on Ultra-Wideband technology. This is a short-range, high-bandwidth digital radio technology that is characterized by an exceptionally precise localization with the greatest possible security. UWB’s precision also ensures that relay attacks, where the radio signal is jammed or intercepted, are not possible. Apple and BMW have been working closely with the Car Connectivity Consortium (CCC) to establish the Digital Key specification 3.0 for UWB, providing a global standard for the automotive industry.

• Fourth generation of the BMW X family patriarch. New BMW X5 opens the next chapter in the success story of the Sports Activity Vehicle (SAV) segment’s founder, of which more than 2.2 million units have been sold so far. New edition of the BMW X5 captures the imagination with clarity of design, comfortable, sporty and authoritative driving attributes and innovative equipment features. Production at BMW Plant Spartanburg (USA). Market launch in November 2018.
• Significantly larger than its predecessor: Length increased by 36 millimetres to 4,922 mm, width by 66 mm to 2,004 mm and height by 19 mm to 1,745 mm. Wheelbase extended by 42 mm to 2,975 millimetres.
• Exterior employs a robust and clear design language that is new to BMW X models. Powerfully sculpted surfaces, precise lines. Large BMW kidney grille with a one-piece surround, eye-catching character line and dynamic roofline, rear lights have a three-dimensional form.

• Interior exudes a classy and modern aura thanks to sophisticated materials, harmonious design and an innovative control concept.
• Neatly judged individualisation with BMW xLine and M Sport lines, plus model-specific features from BMW Individual.

• BMW Laserlight with Adaptive LED Headlights available as an option. Light sources have a striking design; lenses spread in a distinctive X shape; signature blue colour of BMW Laserlight.
• First BMW model to be available with 22-inch light-alloy wheels (optional). M light-alloy wheels in twin-spoke design and BMW Individual light-alloy wheels available from launch in this size.

• Market launch of the new BMW X5 with four engine variants: Newly developed V8 petrol engine with 340 kW/462 hp in the BMW X5 xDrive50i (not available in Europe), six-cylinder in-line petrol engine with 250 kW/340 hp in the BMW X5 xDrive40i (fuel consumption combined: 8.8 – 8.5 l/100 km [32.1 – 33.2 mpg imp]; CO ₂ emissions combined: 200 – 193 g/km)* and two six-cylinder in-line diesel engines with 294 kW/400 hp in the BMW X5 M50d (fuel consumption combined: 7.2 – 6.8 l/100 km [39.2 – 41.5 mpg imp]; CO ₂ emissions combined: 190 – 179 g/km)* and 195 kW/265 kW in the BMW X5 xDrive30d (fuel consumption combined: 6.8 – 6.0 l/100 km [41.5 – 47.1 mpg imp]; CO ₂ emissions combined: 179 – 158 g/km)*. All power units feature cutting-edge exhaust gas treatment technology, including a gasoline particulate filter or SCR catalyst, and meet the EU6d-TEMP standard. Eight-speed Steptronic transmission fitted as standard.
• BMW xDrive intelligent all-wheel drive with new, more efficient control system and rear-wheel bias as standard. Differential lock at rear axle provides noticeably enhanced agility, traction and directional stability when accelerating out of corners and in other dynamic driving situations.
• First BMW X model with optional Off-Road package. Two-axle air suspension, underguard at the front and rear, plus specific displays in the instrument cluster and Control Display. Choice of four driving modes available at the touch of a button. Ride height and the responses of BMW xDrive, DSC, the transmission and the accelerator are adjusted to give an optimum set-up for driving on sand, rock, gravel or snow.

• Dynamic Damper Control with electronically controlled dampers as standard. New chassis systems available for the first time in a BMW X model: two-axle air suspension offering ride height adjustment of up to 80 millimetres. Integral Active Steering, Adaptive M suspension Professional with active roll stabilisation.
• Debut appearance of the BMW Live Cockpit Professional display and control concept (fitted as standard). Further development of the iDrive operating system to include a fully digital instrument cluster and 12.3-inch Control Display. Clear graphics and flat menu structure designed for touch control ensure quick access to settings and functions. Situation-linked and customisable displays supply the driver with the right information at the right time.

• Increased ease of use through multimodal use of the touchscreen display, Controller, voice control and BMW gesture control.
• New generation of the BMW Head-Up Display with a larger projection surface (now 7 × 3.5 inch), optimised 3D graphics and additional display content.

• Optional third row of seats (expected to be available from 12/2018) offers two additional seats; comfortable entry and exit thanks to electrically forward-tilting second-row seats.
• Standard leather trim in new variant Vernasca and optional BMW Individual Merino leather trim both available in a choice of four colours.

• Two-piece split tailgate, hands-free opening and closing of both sections with optional Comfort Access. Automatic boot cover can be lowered electrically into load compartment floor (expected to be available from 12/2018). Boot capacity can be increased from 645 litres to a maximum 1,860 litres.
• New options provide the interior with exceptional creature comforts: Multifunction seats with massage function, four-zone automatic climate control, heated armrests, cooled/heated cupholders in the centre console, Panorama glass roof Sky Lounge with a 23 per cent larger glass surface, Ambient Air package for interior fragrancing, Bowers & Wilkins Diamond Surround Sound System (expected to be available from 12/2018), Rear-seat entertainment Professional system with 10.2-inch touchscreen display (expected to be available from 12/2018).
• First appearance of new glass applications (optional) for the newly designed transmission selector lever, the Controller, the start/stop button in the centre console and the audio system control knob.
• Telephony with wireless charging for compatible mobile phones. BMW Display Key shows vehicle status information and allows user to control vehicle functions.
• Updated ambient lighting (optional) with Welcome Light Carpet for the entry area to the car and Dynamic Interior Light with pulsating illumination in the instrument panel (when receiving incoming phone calls) and in the door panel and opener (when the door is opened with the engine running).
• Innovative suite of driver assistance systems takes another step towards automated driving: Driving Assistant Professional includes further developed Active Cruise Control with Stop & Go function, Steering and lane control assistant, Lane Change Warning and Lane Departure Warning, side collision protection, evasion aid, Crossing traffic warning, Priority warning and Wrong-way warning.
• Emergency Stop Assistant available for the first time; brakes the vehicle automatically if required, and steers it to the side of the road.
• Parking Assistant with automated longitudinal and lateral guidance. New Reversing Assistant takes over steering to manoeuvre the vehicle along a path recently negotiated forward – over a distance of up to 50 metres. Parking Assistant Plus also includes Surround View, Top View, Panorama View and Remote 3D View.
• Complete range of services from BMW ConnectedDrive. Full connectivity between the vehicle and the customer’s digital devices via the BMW Connected personal mobility assistant. BMW Digital Key allows users to access the vehicle and start the engine using their smartphone. Hazard warning provided by connectivity with other BMW vehicles. Software upgrades “over the air”. Integration of Microsoft Office 365 and Skype for Business.

The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts the Asian premieres of the BMW Concept X2, revised BMW 4 Series models and new services from BMW Connected created specifically for the Chinese market.

The time-honoured MINI brand is also represented at Auto Shanghai 2017 with a world premiere. The new MINI John Cooper Works Countryman, a talented all-rounder with stand-out performance attributes, is making its first public appearance. And BMW Motorrad is kicking off its 2017 product offensive with the presentation of the revised BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.

Auto Shanghai is one of the most important motor shows of the year for the global automotive industry. It has taken place every other year since 1985, alternating with the Auto China show in Beijing on the motoring calendar. The National Exhibition and Convention Center in the west of Shanghai opened its doors in 2015 and invites vehicle manufacturers, suppliers and service providers from around the world to display their products across an area measuring some 400,000 square metres. The 17th edition of the Auto Shanghai show will see more than 1,100 exhibitors present their new models, technological innovations and service offerings to the public from 21 – 28 April 2017.

World premiere: the all-new BMW 5 Series Long Wheelbase.

Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is the world premiere of the all-new BMW 5 Series Long Wheelbase. The new model is being built by BMW Brilliance Automotive Ltd. exclusively for the Chinese market at the Shenyang facility.

Its 133-millimetre-longer wheelbase imbues the business sedan’s exterior with elegantly stretched proportions which blend harmoniously into its contemporary looks. State-of-the-art powertrain and chassis technology underpin an exceptional balance between BMW’s hallmark dynamic driving ability and supreme ride comfort. The all-new BMW 5 Series Long Wheelbase is up to 130 kilograms lighter than its predecessor and boasts enhanced aerodynamics.

Generous kneeroom, optimised soundproofing and a host of innovative equipment features – such as the electrically adjustable comfort seats, Ambient Air package and Sky Lounge Panorama glass roof – elevate on-board comfort in the rear to an even higher level. As well as the iDrive system and a further improved voice control system, the display and control concept also encompasses a touchscreen monitor and BMW gesture control.

World premiere: the BMW i8 Protonic Frozen Yellow Edition.

The BMW Group is also building on its successful track record in sustainable mobility, where BMW i has played a significant role. The BMW eDrive drive system technology originally developed for the all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be experienced in six BMW model ranges and one MINI. Indeed, fuelled by the popularity of the BMW i and BMW iPerformance models, the BMW Group is now the most successful manufacturer of plug-in hybrid models for the premium segment globally.

The BMW i8, for example, has developed into the world’s highest-selling plug-in hybrid sports car. And its appeal is given fresh lustre at Auto Shanghai 2017 with the presentation for the first time of the BMW i8 Protonic Frozen Yellow Edition. This latest special edition stands out with its exclusive Protonic Frozen Yellow paint finish, newly designed 20-inch light-alloy wheels and distinctive interior design cues.

Asian premiere: the BMW Concept X2.

The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The new vehicle concept for the premium compact segment combines the robust and functionally accomplished character of a BMW X model with the low-slung proportions of a coupe. Among the signature X elements are muscular surfaces, large, almost squared-off wheel arches and stylistic underfloor protection. The long wheelbase, short overhangs, flowing roofline and slim side window graphic lend the silhouette of the BMW Concept X2 a svelte and dynamic appearance.

Asian premiere: the new BMW 4 Series model range.

The new BMW 4 Series models will be introduced to the public in Asia for the first time with detailed revisions to their design and optimised chassis technology. LED headlights and LED rear lights now come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible and BMW 4 Series Gran Coupe, as does a refined premium ambience in the interior. If the optional Navigation system Professional is specified, the iDrive operating system also features a new tile-style menu layout with constantly updated content. And the Multifunctional Instrument Display can now also be ordered as an option.

BMW Connected with services developed specially for China.

With mobility, communication and infotainment services tailored specially to BMW’s Chinese target group, BMW Connected presents a premium digital offering unmatched in the country. The BMW Connected personalised mobility assistant’s China-specific functionality includes customer support among its suite of services. BMW Connected allows smartphone users to coordinate communications with a selected BMW dealer and arrange service appointments. BMW Connected also supplies users in China with information on traffic offences. And customers can make use of online-based lifestyle, social media and entertainment services selected specially for the Chinese market and with bespoke functionality.

World premiere: the new MINI John Cooper Works Countryman.

The MINI brand is showing off its sporty side at Auto Shanghai 2017, with the world premiere of the new MINI John Cooper Works Countryman commanding the limelight. The latest John Cooper Works machine is the largest and most versatile elite performance model in the British car maker’s portfolio. The brand’s most powerful engine, eight-speed Steptronic Sport transmission (fitted as standard in cars for the Chinese market), ALL4 all-wheel drive and sports suspension, plus the aerodynamically optimised body and sports-car cockpit aura come together into a sublime overall package to deliver standout performance and a race feeling that will capture the imagination.

The new-generation MINI sees the British manufacturer also strengthening its position as the leading maker of premium vehicles in the small car and compact segments in China. The MINI 3-door and MINI 5-door are each available with a selection of three engines in the country, and MINI Convertible customers there can choose from two variants. In the premium compact segment, the MINI Clubman can be ordered with one of three engines and the MINI Countryman with a choice of two, plus ALL4 all-wheel drive as an option. The new MINI John Cooper Works Countryman joins the MINI John Cooper Works and MINI John Cooper Works Clubman in the ranks of top-level MINI performance models in China.

BMW Motorrad: fresh success, a model offensive and a world premiere for a suitably exclusive newcomer.

BMW Motorrad recorded extremely dynamic growth in China in 2016, with sales up 52.7 per cent compared with the previous year. And the brand is continuing along its upward curve in 2017, fuelled by its ongoing model offensive in the premium motorcycle and maxi scooter markets. 14 new and redesigned models are set to be introduced up to the end of 2017. And the brand is showing various models at Auto Shanghai 2017, including the latest versions of the ultra-sporty BMW S 1000 RR and BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the world premiere of one of the most exclusive models ever offered by BMW Motorrad.

^{Further information on official fuel consumption figures, specific CO2 emission values and the electric power consumption of new passenger cars is included in the following guideline: “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and electric power consumption of new passenger cars), which can be obtained from all dealerships, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html. LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)}

Contents.

1. BMW Connected – the personalised digital mobility companion from BMW – celebrates its premiere. European launch in August 2016
2. A commitment to development delivers ongoing reductions in emissions: The new-generation Efficient Dynamics engine family.
3. Battery technology – a core capability of the BMW Group.
4. Competence centre for eDrive technology : The BMW Group’s Dingolfing plant is the main production centre for electric motors and high-voltage batteries.
5. Paving the way for the mobility of the future: The list of achievements keeps on growing. The BMW i3 (94 Ah).
6. The best of two worlds: The BMW iPerformance models. The BMW 740e iPerformance, BMW 740Le iPerformance and BMW 740Le xDrive iPerformance.
7. The new BMW 3 Series Gran Turismo.

1. Source of innovation. 25 years of BMW (Forschung und) Technik GmbH. (summary version)

2. Making the force of innovation tangible. The concept vehicles of BMW Technik GmbH.

BMW Z1:  First project becomes an immediate legend.

BMW Z1 Coupé: The base for the platform concept.

BMW E1: premiere in the sphere of electric vehicles.

BMW Z13: an interior concept that breaks the mould of convention.

BMW Z18: The first off-road roadster.

BMW Z21: fascinating driving fun Just 4/2.

BMW Z22: a masterpiece in mechatronic design.

BMW Z29: driving machine made from Formula 1 materials.

3. The future of sheer driving pleasure. Efficient Dynamics – from research to road.

Fuel-cell hybrid technology for emission-free mobility in city traffic.

BMW has been developing fuel-cell technology since 1997.

APU supplies the on-board power – and also provides drive energy for the first time.

Reformer technology: fewer emissions during cold start.

Synthesis gas obtained from liquid fuel is free of residues.

Hybrid concepts: More efficiency, more driving pleasure – right from the start.

Development of hybrid technology since the 1990s.

Option for the future, available now owing to intensive research: hydrogen as fuel.

4. More driving pleasure, comfort and safety through smart networking. Connected Drive – a dynamic concept with fascinating perspectives.

Strategic support in demanding driving situations: the narrow-passage assistant.

Automated driving in hazard situations: the emergency stop assistant.

Optimised vehicle localisation: with the TrackTrainer on the North Loop of the Nürburgring.

Independent manoeuvring in very tight spaces: the garage parker.

Networking is the future: vehicle-to-vehicle communication for enhanced safety and efficiency.

Research project for innovative control systems: Drive Stick.

From sailing to vehicle: optimised head-up display technology.

Identification and integration of new technologies as a recipe for success: BMW ConnectedDrive Services with unique, world-class functionality.

Innovative services for alternative drive concepts.

BMW Key: Additional functions through networking.