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                    <title><![CDATA[BMW Group Newsroom Middle East]]></title>
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                    <pubDate>Wed, 28 Oct 2026 15:46:01 +0000</pubDate>
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                        <title>DESIGN MEETS PERFORMANCE: THE BMW M CONCEPT NEUE KLASSE – WORLD PREMIERE AT THE 24 HOURS OF LE MANS.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/design-meets-performance-the-bmw-m-concept-neue-klasse---world-premiere-at-the-24-hours-of-le-mans-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/design-meets-performance-the-bmw-m-concept-neue-klasse---world-premiere-at-the-24-hours-of-le-mans-en-ae/</guid><pp:caseid>813657</pp:caseid><pp:summary><![CDATA[+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>  <strong>Munich.</strong> The BMW M Concept Neue Klasse celebrates its  world premiere at the 24 Hours of Le Mans. It showcases the new BMW M  design language and sets a clear signal for the brand’s all-electric  future. The future BMW M product portfolio combines expressive design,  high performance and innovative materials.</p><p>The vehicle builds a bridge between its history and motorsport.  <br />It is instantly recognisable as a high-performance automobile.  BMW M thus remains true to its guiding principle: “Born on the  racetrack. Made for the streets.”</p><p>“The new BMW M design language forms the expressive spearhead of the  Neue Klasse – determined and purposeful,” says Oliver Heilmer, Head of  Design BMW Compact Class, Neue Klasse and BMW M. “At BMW M, form  consistently follows function. Every detail serves performance. This  project is truly special to me because it carries the BMW M character  into a new era.”</p><p>  <strong>Form, function and motorsport references in the exterior design.<br />  </strong>Powerful proportions, precise lines and a muscular shoulder  section with wide wheel arches define the unmistakable BMW M character.</p><p>Numerous M-specific design measures optimise aerodynamics – including  the reinterpreted M aero exterior mirrors in the colours of BMW M.</p><p>A distinctive air outlet shapes the V-shaped front bonnet. It  supports the cooling of the electric drivetrain.</p><p>A forward-facing shark nose and a light signature with depth effect  characterise the front end. Headlights and kidney grille form a single  unit. The new M Yellow Lights create a focused view of the road. The  yellow light icons are set to become a new signature feature of future  BMW M automobiles and reference GT racing cars as well as the BMW M  Hybrid V8.</p><p>The front apron of the BMW M Concept Neue Klasse adopts a  trimaran-style bumper, inspired by the form of high-speed sailing  boats. The three-part design underlines the vehicle’s technical  appearance. It also provides structural support for the front splitter  – an aerodynamic element at the lower edge of the front end.</p><p>Another new lighting accent for future BMW M automobiles are the  three-dimensional Track Lights located in the outer sections of the  front apron.</p><p>Track Lights and trimaran design also shape the rear apron of the BMW  M Concept Neue Klasse. The Track Lights frame the trimaran element  above the floating diffuser. A striking ducktail spoiler improves  aerodynamics, increases downforce at the rear axle and at the same  time sets a striking accent within the clean surface design of the  rear end.</p><p>Natural fibre elements are used in both the exterior and interior of  the BMW M Concept Neue Klasse – for example in the front splitter, the  bonnet air outlet and the diffuser. For the first time, natural fibre  is not only used in its pure form but also in a refined finish with M  branding in the roof graphic.</p><p>The newly developed Monza Red metallic paint finish and the  red-and-blue coded centre-lock wheels strengthen the visual link to  BMW M and motorsport.</p><p>  <strong>Driver-focused cockpit for an intense BMW M experience.<br />  </strong>The interior of the BMW M Concept Neue Klasse is reduced and  consistently geared towards the driving experience in a  next-generation all-electric BMW M.</p><p>Four newly developed bucket seats provide secure support even in  highly dynamic driving situations and integrate structural elements  made from natural fibre materials. The seat upholstery in Bathurst  Blue and Berry Red picks up the BMW M colours in a two-tone Merino  leather finish. Red five-point belts emphasise the sporty character.</p><p>For the first time in a BMW M vehicle, high-quality black nubuck  leather is used. It can be found on the steering wheel, the door  panels and the roll bar.</p><p>The floating dashboard is finished in black knit material and  features M-specific hexagonal backlighting.</p><p>Red accents on the M gear selector, the shift paddles on the M  steering wheel and in the digital displays add targeted sporty  highlights in the cockpit and put performance centre stage.</p><p>  <strong>High performance and BMW M driving experience in a new dimension.<br />  </strong>The BMW M Concept Neue Klasse represents the next chapter in  the M-typical blend of dynamics, agility and precision. The innovative  BMW M eDrive drive concept with four electric motors and BMW M Dynamic  Performance Control elevates driving experience and racetrack  capability to a new level.</p><p>“Even in the new all-electric era, we continue the M-typical  tradition of transferring both technological innovations and defining  design features directly from motorsport into series production,” says  Franciscus van Meel, Chairman of the Board of Management of BMW M GmbH.</p><p>BMW M eDrive is based on the Neue Klasse’s Gen6 technology and was  developed specifically for all-electric BMW M automobiles. The  drivetrain concept combines four electric motors with the central  control software BMW M Dynamic Performance Control in the  high-performance computer Heart of Joy. Thanks to the integrated,  wheel-specific control of the drivetrain and braking systems, BMW M  eDrive opens up new potential for driving dynamics and driving safety.  It enables high recuperation performance, optimal traction right up to  the limit and particularly direct response.</p><p>The 800-volt technology and the high-voltage battery with an energy  content of more than 100 kWh create the conditions for long-range  capability. A BMW M-specific optimised version of sixth-generation  cylindrical cells provides particularly high output when delivering  energy to the electric motors and during charging. The housing of the  high-voltage battery is structurally integrated with both the front  and rear axle, thereby additionally contributing to driving dynamics.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br />Tel: +971-56-507-5762<br />E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,BMW M,Design]]></category>
            <pubDate>Fri, 12 Jun 2026 15:01:00 +0200</pubDate>
            <pp:lastModified>Wed, 28 Oct 2026 15:46:01 +0000</pp:lastModified>
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                        <title>VISION BMW ALPINA: SPEED, REFINED</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/vision-bmw-alpina-speed-refined-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/vision-bmw-alpina-speed-refined-en-ae/</guid><pp:caseid>813660</pp:caseid><pp:summary><![CDATA[+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ Demonstrates the BMW Group’s commitment to preserving and elevating BMW ALPINA +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> Revealed at the 2026 Concorso
  d’Eleganza Villa d’Este, the Vision BMW ALPINA is a design study that
  heralds a new chapter for a brand defined by extreme capability,
  sophistication, and the mastery of both performance and comfort.</p>
<p>“Alpina has always represented a very specific idea of performance
  and re finement—where speed and comfort are complementary ambitions.
  Our role as the new custodians of this brand is to preserve this
  distinctiveness and shape it for a contemporary context,” says Adrian
  van Hooydonk, head of BMW Group Design. “Vision BMW ALPINA shows how
  these qualities can be expressed with discipline and modernity,
  suggesting what our direction is for this brand as we move it into the future.”<br />
  <br />
  <strong>DESIGN AND FORM: THE SHAPE OF SPEED <br />
  </strong>The Vision BMW ALPINA is a respectful interpretation of the
  brand’s heritage, shaped by the most contemporary creative instincts.
  At 5,200 mm in length, its presence is substantial: wide, low, and
  confident. The coupé roofline is long and raked, its form immediately
  signals both speed and the ability to ac commodate four adults in
  genuine comfort. A V8 powertrain drives the experi ence, tuned to
  produce the characteristic notes of the Alpina exhaust: rich and deep
  at low speed, sonorous at high revs. </p>
<p>“In Vision BMW ALPINA, we distil every element of the brand to its
  essence and apply it in a deeply modern and sophisticated way,” says
  Maximilian Mis soni, head of BMW Design Midsize & Luxury Cars and
  BMW ALPINA. “Every detail reflects substance: in engineering, in
  materials, and in the story it tells. The statements it makes are
  subtle and revealed only on a closer read. This interplay between
  purity and richness defines our approach to BMW ALPINA design.”</p>
<p>The front end is defined by powerful volumes and a forward-leaning
  stance that promises speed without overstatement. The shark nose
  reinterprets BMW’s kidney grille as a three-dimensional sculpture that
  leads the car’s form and frames the brand emblem with quiet confidence.</p>
<p>From this shark nose, the exterior is organized around a single
  visual axis: the speed feature line. Rising from the lower front
  corners at a six-degree inclina tion, it runs along the side of the
  body and wraps around the rear—assertive enough to suggest motion,
  controlled enough to remain refined.<br />
  <br />
  <strong>HALLMARKS AND PRINCIPLES: “SECOND READ” SOPHISTICATION <br />
  </strong>Subtle secondary details reward attention without demanding
  it. This “Sec ond Read” principle runs throughout the Vision BMW ALPINA.</p>
<p>Deco-lines have been part of Alpina’s language since 1974. For the
  Vision BMW ALPINA, the modernized deco-lines are distilled and painted
  on the side of the body beneath the clear coat—a quiet gesture that
  reflects how the brand’s defining details can be adapted to what comes next.</p>
<p>Inward-facing return surfaces are treated with particular care,
  finished in a dark metallic tone that rewards a closer read. This
  approach is inspired by the BMW 507, which uses chrome only on the
  inside of its kidney grilles.</p>
<p>The shark nose captures the same “Second Read” sophistication: the
  inner surfaces feature a finely scaled signature Deco-line graphic,
  while a con cealed, softly backlit perimeter reveals it only when active.</p>
<p>A warm white tone characterizes the daytime running lights and traces
  the kidney surrounds, inspired by the first light over the Bavarian
  Alps. Clear-cut illuminated crystals add a precise highlight within
  the slender lamps.</p>
<p>The elliptical four-pipe exhaust remains, as does the “ALPINA”
  lettering—re interpreted as a machined, polished metal element on the
  lower front apron. The 22-inch front and 23-inch rear wheels feature
  the 20-spokes design that has been a constant at Alpina since 1971. <br />
  <br />
  <strong>INTERIOR AND DETAILS: ARCHITECTURAL CLARITY <br />
  </strong>The cabin is generous in every sense: space, material
  quality, and the care with which technology has been integrated.
  Architectural volumes define the layout, with each element designed as
  a standalone form, not absorbed into a homogeneous interior.</p>
<p>The six-degree speed feature line continues through the interior,
  dividing the darker upper segment and the lighter lower segment.
  Full-grain leather— sourced from producers across the Alpine
  region—pairs with stitching inspired by the Deco-lines. </p>
<p>Craft details are restrained but well considered: a bridge stitch
  inspired by his toric steering wheel hand-stitching appears sparingly
  in heritage blue and green colors, while a watchmaking-inspired
  beveling technique was used for the metal components, combining satin
  and polished finishes. Clear-cut crys tal is reserved for the controls
  that shape how the automobile drives, under lining the value BMW
  ALPINA places on the driving experience itself.</p>
<p>Behind the rear console, a glass water bottle sits beside BMW ALPINA
  crystal glasses that rise on a self-deploying mechanism. Each glass is
  engraved with 20 deco-lines and features a six-degree rim profile,
  held by concealed mag nets and softly lit against the open-grain
  center console. <br />
  <br />
  <strong>A COMFORTABLE DRIVER IS A FASTER DRIVER <br />
  </strong>Burkard Bovensiepen understood something much of the
  automotive world has forgotten: a comfortable driver is a faster
  driver. That belief remains cen tral to the Vision BMW ALPINA. Alpina
  offers Comfort+, a setting beyond the standard BMW comfort calibration
  that delivers a more supple, refined char acter, and it is retained here.</p>
<p>BMW Panoramic iDrive, including the new passenger screen, spans the
  dash board with a digital user interface language crafted specifically
  for BMW AL PINA. Heritage blue and green are introduced with
  discipline, intensifying as the driver moves from Comfort+ to Speed
  mode within the BMW Panoramic Vision head-up display. The background
  imagery is equally considered. The Alpine landscape depicted is an
  exact rendering of the mountain range visible when looking south from Buchloe. <br />
  <br />
  <strong>ROOTED IN THE BRAND’S ORIGINS <br />
  </strong>The Alpina story began in 1965 in Buchloe, Germany, a small
  Bavarian town in the shadow of the Alps. Burkard Bovensiepen—destined
  for a career in typewriter manufacturing—chose instead
  high-performance tuning, founding Alpina and then refining BMW road
  and racing cars. From the outset, his phi losophy was clear: speed and
  comfort were complementary, not competing ambitions.</p>
<p>In endurance racing, while rivals stripped weight, Burkard added
  extra pad ding to the driver’s seat: he understood that a more
  comfortable driver is a faster driver. That insight carried over to
  the road cars that followed, cele brated for composure and
  sophistication at high speed over long distances. <br />
  <br />
  <strong>ALPINA B7 COUPÉ: A POINT OF MATURITY <br />
  </strong>The Alpina B7 coupé of the late 1970s marked a turning point:
  Alpina’s phi losophy was applied to a luxury car, and every model that
  followed was rec ognized as luxurious. Based on the BMW E24 6 Series,
  its long bonnet, wide stance, and shark nose looked fast even at rest,
  while the cabin could com fortably carry four people across a
  continent. The Vision BMW ALPINA is the next chapter of that story. <br />
  <br />
  <strong>BMW ALPINA—AN EXCLUSIVE BRAND WITHIN THE BMW GROUP <br />
  </strong>BMW ALPINA became an exclusive brand within the BMW Group in
  2026, bringing proven stewardship and a clear responsibility: to
  understand what Alpina means to those who cherish it and to honor that
  in what follows.</p>
<p>"BMW ALPINA fills a gap in our portfolio between BMW and
  Rolls-Royce as we see even more potential in the high-end segment.
  With Alpina we have a strong legacy and a global community, which we
  want to build on, while pre serving the essence of what the brand
  stands for—speed, comfort and sophis tication,“ says Oliver
  Viellechner, head of BMW ALPINA.</p>
<p>Next year, customers will be able to experience the first model of
  the BMW ALPINA brand—inspired by the BMW 7 Series, but unmistakably
  BMW ALPINA. </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design,BMW Alpina,Product]]></category>
            <pubDate>Fri, 15 May 2026 19:35:00 +0200</pubDate>
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                        <title>MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/mini-jcw-x-deus-ex-machina-two-worlds-two-cars-singular-enthusiasm-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/mini-jcw-x-deus-ex-machina-two-worlds-two-cars-singular-enthusiasm-en-ae/</guid><pp:caseid>813668</pp:caseid><pp:summary><![CDATA[MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built with distinct design, function and creative innovation at their core.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>With deep respect for craftsmanship, culture,
  and the communities that shape them, the partnership between MINI John
  Cooper Works and Deus Ex Machina comes to life through two customised
  one-off cars - rolling expressions of a lifestyle where a love of
  speed meets creativity and considered design. Built not just for
  performance, but for the people who live and breathe it.</p>
<p>“MINI models have always been characterized by a blend of creative
  design and motorsport dynamics,’ explains Stefan Richmann, Head of
  MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking
  this philosophy to a new level and setting exciting new trends for
  fans and motorsport enthusiasts. The partners are united by their
  “passion for machines, innovation and creativity” and an authentic
  relationship with their own community,” says Stefan Richmann.</p>
<p>
  <strong>Purist, functional and graphic design
  approach.<br /></strong>Both vehicle concepts are based on a MINI John
  Cooper Works model: the first, a MINI JCW Electric with up to 258 hp,
  the second, a combustion engine-powered MINI JCW with 231 hp. Each
  vehicles roof features a large white ‘X’, a connecting element, which
  signals a significant design and co-creation: the co-creation process
  between two iconic brands in their own right: MINI JCW x DEUS.</p>
<p>"In this extraordinary collaboration, we showcase two vehicles
  that remind us of motorsport history and successes of MINI. Every
  single detail has been crafted with artisanal precision and expertise.
  This has resulted in unique characters that are clearly perceived as
  belonging together through their distinctive design language and use
  of graphics," says Holger Hampf, Head of MINI Design.</p>
<p>Visible seams, striking switches and traditional levers emphasise the
  mechanical character of the cockpits. The materials and colours
  utilised throughout the vehicles create bold contrasts: a deliberate
  break with high gloss. Instead of perfection, authenticity is at the
  forefront: designers speak of a ‘raw, handcrafted approach’ that
  celebrates the ‘beauty of imperfection’. On the exterior, expressive
  graphics consisting of numbers, geometric elements and bright colours
  pay homage to MINIs racing history.</p>
<p>
  <strong>The MINI JCW X DEUS one-off cars.<br /></strong>Built as a
  pair - kindred in spirit, opposite in energy. One born of the coast:
  shaped by surfboards, sea spray, and the stripped-back rhythm of beach
  life. The other is forged on the track: lean, fast, and fuelled by a
  love of speed and precision.</p>
<p>
  <strong>The Skeg – sleek, electric, coast-bound.<br /></strong>The
  electric powered show car ‘The Skeg’ is a clean, minimal and quiet
  rebellion, drawing on materials, technologies and philosophies from
  the world of surfing: Fiberglass, acceleration and minimalism.</p>
<p>The vehicles bodywork lands a bold first impression in a vivid yellow
  and silver finish - a nod to MINI’s progressive take on electric
  mobility. Wide fenders, an illuminated front grille, and a roof
  spoiler sharpen the silhouette, while semi-transparent fiberglass
  panels strip 15% of the car’s weight and refine its aerodynamic
  performance. <br />At the rear, the Flex Tip Surf Spoiler responds to
  airflow much like a surfboard rides the contours of a wave. Its form
  draws from the concave underside of a board, redirecting movement,
  generating lift, and turning design into function.</p>
<p>Tension straps across the roof reference the familiar ritual of tying
  down a surfboard after a session, while remaining a characteristic
  design detail of the new MINI family, featured as an accent on the
  dashboard and in the 6 o'clock spoke of the steering wheel.</p>
<p>Custom-made fiberglass elements on the roof, front, rear, and
  interior create a shifting play of light: translucent, strong, and
  responsive to time of day and environment, while the dashboard itself
  borrows directly from surfboard construction: lightweight, resilient,
  and visually distinctive.</p>
<p>
  <strong>The Interior.<br /></strong>Inside, the analogue controls are
  stripped back - simple, tactile, and true to purpose, reflecting a
  surf culture that prioritises purpose over polish. <br />The car
  resembles a mobile surf shop. An example of the thoughtful
  functionality is the fiberglass trays for wetsuits. The specially
  shaped shelves provide a practical storage solution and bring the surf
  culture into the interior. The neoprene upholstery in the lightweight
  racing bucket seats – flexible, water-repellent, and comfortable –
  also creates a tactile connection to surfing. <strong>
    <br /></strong>The fiberglass dashboard transfers the technology of
  surfboard construction into the automotive sector. <br />The oversized
  ‘X’ returns as a visual anchor, while Deus Collection badges and
  3D-printed details in the console serve as subtle signifiers of a
  shared culture - one grounded in craft, connection, and the pursuit of
  the ride.</p>
<p>
  <strong>The Machina -</strong>
  <strong>loud, low, combustion-fed.<br /></strong>The Machina, a John
  Cooper Works that packs a compact punch of raw mechanics and
  motorsport bloodline. Inspired by the aesthetics of motorsport, it
  stands for pure racing enthusiasm and authentic functionality.</p>
<p>
  <strong>The exterior: signature elements with links to the racing
  scene.<br /></strong>The exterior design pays homage to the motorsport
  heritage of the MINI brand. Every characteristic feature has been
  carefully selected with a focus on functionality and emotional appeal.</p>
<p>The red, white and black paintwork, complete with bold accents and
  Deus lettering on the rear, makes an immediate impression. Classic
  widened fenders nod to racing heritage, blending form and function,
  while four additional headlights mounted on the bonnet pay tribute to
  rally sport roots. Each custom-built light pod features subtle Deus
  branding, offering both performance and a distinctive visual signature.</p>
<p>At the rear, the diffuser draws inspiration from the MINI JCW race
  car that tore through the legendary Nordschleife. Beyond its
  aggressive stance, it’s designed to optimise airflow and stability,
  with the centrally integrated exhaust serving as both a functional and
  aesthetic focal point, amplifying the engine’s sound and presence.</p>
<p>Up front, a bespoke grille and perforated headlight surrounds enhance
  cooling performance, while the iconic MINI John Cooper Works light
  signature, complete with air intakes, anchors the car firmly in MINI’s
  high-performance lineage. Topping it off is a Can-Am-style rear
  spoiler: a bold piece of motorsport nostalgia that nods to an era when
  innovation in racing pushed both design and engineering to the edge.</p>
<p>
  <strong>The Interior.<br /></strong>Inside the JCW show car, the red,
  white and black palette holds strong - pared-back, purposeful, and
  unmistakably John Cooper Works. The 5-point racing harnesses secure
  the driver, and ultimately become part of the driving experience,
  wrapping the body in precision.</p>
<p>Raw aluminium floor plates offer more than grip, rather they echo the
  utilitarian aesthetic found in Deus’ custom motorcycle workshops from
  Sydney to Venice Beach to Canggu, grounding the car in a shared
  language of performance and craft.</p>
<p>Weight-saving is built into every surface, from the stripped-back
  door panels marked with bold white ‘X’ motifs, to the waxed fabric
  dash - lightweight, durable, and finished with a lived-in patina that
  speaks to hands-on workmanship. Overhead, the exposed roll cage adds
  structure and statement in equal measure - a safety feature that nods
  to the car’s unfiltered racing DNA.</p>
<p>The show car's controls speak a clear language of functionality and
  directness. Every switch and every button is designed to function
  intuitively and reliably, even under extreme conditions.</p>
<p>Toggle switches are classic elements – no complex menus, just direct,
  mechanical connections between thought and action. Each button has a
  clear function. A classic example, the hydraulic handbrake with its
  large lever, acting as a direct connection between driver and vehicle
  - a commitment to precision and control. The JCW show car is a driving
  manifesto and a tribute to the motorsport DNA of the MINI brand.</p>
<p>
  <strong>Concentrated creativity for two extraordinary designer
  pieces.<br /></strong>In collaboration with the MINI design team, BMW
  Group subsidiary Designworks provided creative impetus with
  unconventional ideas for the project. Deus’ Creative Director, Carby
  Tuckwell and his wider creative cohort oversaw the striking exterior
  graphics of the unique cars - led by Matt Willey – complimented the
  work of Designworks - an outcome that truly reflects extraordinary
  design dynamics and remarkable solutions across the two vehicles.</p>
<p>“Deus has had a longstanding creative partnership with Matt - one
  powered by a true respect for the power of design and art. Having him
  involved in this project, for us, was a no-brainer - he worked closely
  with myself and the Deus team on our first creative project that was
  splashed across a MINI car in 2023.” - Carby Tuckwell, Deus Co-Founder
  & Creative Director</p>
<p>
  <strong>Deus x Matt Willey: The fascination of historic
  racing.<br /></strong>Deus’ Carby Tuckwell and Matt Willey have been
  working together since 2015. United by their fascination with classic
  motorsport liveries, they created a historic Mini Cooper S racing car
  in 2023 with a special paint finish designed by Willey. The design
  references the glorious and victorious history of the classic Mini at
  the Monte Carlo Rally, including the number 37, with which Paddy
  Hopkirk started in 1964 and achieved the British small car's first
  overall victory in the most famous of all rallies.</p>
<p>Matt Willey, a native of England who lives in Brooklyn, became a
  partner at the renowned design firm Pentagram after five years as art
  director of the New York Times Magazine.</p>
<p>
  <strong>A Shared Vision Becomes Fabric.<br /></strong>Woven into the
  partnership is a capsule MINI x Deus Ex Machina apparel collection,
  set to launch on September 8, 2025, at IAA in Munich, before becoming
  available globally via Deus Ex Machina’s e-commerce and retail
  network. Designed exclusively for the collaboration, the range draws
  on the shared DNA of both brands - precision engineering, timeless
  styling, and obsessive attention to detail. High-grade materials and
  thoughtful tailoring provide the benchmark for the range, with every
  garment reflecting Deus’ commitment to craftsmanship and its
  reputation for creating apparel that moves between lifestyle and
  legacy. With a deep understanding of storytelling through design, Deus
  brings authenticity and cultural relevance to the capsule, bridging
  the worlds of motorsport and modern apparel in a way that feels both
  current and enduring.</p>
<p>
  <strong>You can be first after me.<br /></strong>The highlight of the
  MINI JCW x DEUS project's communication campaign will be the world
  premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night
  on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration
  will be on display at the MINI Pavilion until 14 September.</p>
<p>The exclusive MINI x DEUS lifestyle collection will be on sale in the
  same premises as well as online on all DEUS channels and in their
  sales rooms.</p>
<p>‘You can be first after me’ – the motto that unites the worlds of
  MINI and Deus Ex Machina. Their shared history has begun and promises
  further exciting chapters in the name of automotive passion.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,MINI,John Cooper Works,Electric,Product]]></category>
            <pubDate>Wed, 03 Sep 2025 07:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 03 Sep 2025 07:00:00 +0000</pp:lastModified>
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                        <title>The BMW Concept Speedtop. BMW is once again bringing an exclusive study for a small series to Lake Como this year</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-speedtop-bmw-is-once-again-bringing-an-exclusive-study-for-a-small-series-to-lake-como-this-year/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-speedtop-bmw-is-once-again-bringing-an-exclusive-study-for-a-small-series-to-lake-como-this-year/</guid><pp:caseid>813629</pp:caseid><pp:summary><![CDATA[Exclusive three-door interpretation of a BMW Touring. Unique colour and material concept. Limited-run small series for collectors and enthusiasts.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich/Cernobbio.</strong> At the Concorso d’Eleganza Villa
  d’Este 2025, the renowned celebration of historic vehicles on the
  shores of Lake Como in Italy, the BMW Group is presenting an exclusive
  new concept car that will subsequently be made available for purchase
  in a small series. </p>
<p>The BMW Concept Speedtop reimagines the sporty Touring, blending the
  elegance of a shooting brake with unique proportions.<br/>
<br/>"A true BMW exudes dynamism and elegance even when it’s
  standing still,"<br/>says Adrian van Hooydonk, Head of BMW Group
  Design. "And that’s also the case with our new concept car. The
  BMW Concept Speedtop is characterised first of all by its profile. It
  is very unique in the automotive industry. In this way, we have
  created an exclamation mark for our entire lineup of vehicles,
  especially for the Touring models."</p>
<p>
<span>
<span style=""> </span></span></p>
<p>The generous interior invites for weekend getaways for two.
  High-quality materials, the focus on every detail, and the stylistic
  connection between exterior and interior are a testament for its true craftsmanship.</p>
<p>The BMW Concept Speedtop shares its eye-catching form language with
  the <br/>BMW Skytop and will be offered to collectors and
  connoisseurs in a strictly limited small series.</p>
<p>
<strong>Unique profile, dynamic proportions</strong></p>
<p>The pronounced V-shape of the front end, with its shark-nose design,
  the slim front lights and the illuminated kidney grille give the BMW
  Concept Speedtop an unmistakable presence. The continuation of the
  central spline from the bonnet over the roof to the rear spoiler gives
  the car a dynamic Touring profile. The colour gradient on the roof,
  moving from “Floating Sunstone Maroon” to “Floating Sundown Silver”,
  accentuates this shape. The athletic design is enhanced by the car’s
  broad shoulders. Its elegance is underscored by two-tone, 14-spoke
  wheels, which have been designed specifically for the BMW Concept Speedtop.</p>
<table border="1" cellpadding="0" cellspacing="0" style="border-collapse: collapse;width: 99.9534%;background-color: rgb(255,255,255);" width="100%">




<tr>
<td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/4a07354d-6ce0-499e-92a9-50a188914ef0/P90599300_highRes_bmw-concept-speedtop.jpg"/></span></span></td><td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/d556a384-1540-4397-9245-b4dc26fad9b7/P90599278_highRes_bmw-concept-speedtop.jpg"/></span></span></td></tr></table>
<p>
<strong>Luxurious craftsmanship</strong></p>
<p>The interior of the BMW Concept Speedtop was designed with a strong
  focus to even the smallest detail. Skillfully crafted, traditional
  brogue-style details accentuate the leather-trimmed surfaces and
  emphasise the manufactory-level craftmanship on display. <br/>
<br/>The two-tone colour and material concept creates a connection
  between the exterior and interior. The sparkling brown tone of the
  “Floating Sunstone Maroon” exterior paint is carried over into the
  interior. Here, the brown "Sundown Maroon" world harmonises
  with the light "Moonstone White" of the seats. The two-tone
  leather upholstery divides the dynamic and functional areas of the
  interior. <br/>The visually striking roof spline in the exterior is
  mirrored as a light beam in the two-tone leather headliner, providing
  an atmospheric, indirect illumination.<br/>
<br/>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/401d6c8a-206e-435b-a8de-06bb14b1170c/P90599281_highRes_bmw-concept-speedtop.jpg"/></span></span>
<br/>The trunk is also leather-covered and refined with brogue-style
  perforations. <br/>A light beam illuminates the luggage compartment,
  which is divided into two sections. This allows large items of luggage
  to be stowed inside for multi-day trips.<br/>The elaborate
  craftsmanship in the exterior and interior was realised with the
  expertise of the Manufactory workshop at the BMW Group plant in Dingolfing.</p>
<p>The virtuosity in the design of the BMW Concept Speedtop is further
  enhanced through the collaboration with the traditional Italian
  manufacturer Schedoni. Known for the production of exclusive and
  high-quality leather goods by hand, especially in the automotive
  sector, Schedoni has always stood for highest quality and
  customisation. Two storage areas with leather straps behind the seats
  provide space for two of Schedoni’s made-to-measure bags. The bags
  were designed exclusively for the Concept to fit in with its colour
  and material concept. A matching weekend bag can also be accommodated
  in the trunk.</p>
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<td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/91731c84-2e3b-4b3c-8192-1c30d1affb6f/P90599289_highRes_bmw-concept-speedtop.jpg"/></span></span></td><td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/6a8c7455-e6df-4e77-a265-a325e92f765a/P90599279_highRes_bmw-concept-speedtop.jpg"/></span></span></td></tr></table>
<p>
<strong>Most powerful V8 in the portfolio and limited-run small series</strong></p>
<p>The concept car’s engine ensures it scales the heights not only in
  terms of design, but also performance. It is fitted with the most
  powerful V8 engine currently offered by BMW. <strong>
<br/></strong></p>
<p>"Last year, the presentation of the BMW Concept Skytop at the
  Concorso d'Eleganza Villa d'Este on Lake Como generated great
  enthusiasm among connoisseurs and automotive enthusiasts," says
  Bernd Körber, Senior Vice President BMW Brand and Product Management.
  "This led to a strictly limited production run of 50 units.
  Thanks to this positive response, this year we have decided to also
  offer the BMW Concept Speedtop in a limited production series of 70
  units. This extraordinary vehicle is now available for order. We are
  pleased to be able to offer collectors and enthusiasts another
  exclusive model."</p>
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<tr>
<td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/fbc348e1-b7f0-4d06-adac-32195b83a2da/P90599264_highRes_bmw-concept-speedtop.jpg"/></span></span></td><td style="border-color: rgb(255,255,255);"><span>
<span style=""><img src="https://content.presspage.com/uploads/3240/6117b2eb-d1f4-4284-8f76-e06338fc8953/P90599265_highRes_bmw-concept-speedtop.jpg"/></span></span></td></tr></table>
<p>If you have any questions, please contact:</p>
<p>
<strong>BMW Group Corporate Communications</strong></p>
<p> </p>
<p>Laura Kanamüller</p>
<p>Press spokesperson, BMW Design</p>
<p>Telephone: +49-151-601-51110</p>
<p>Email: <a href="mailto:Laura.Kanamueller@bmw.com">Laura.Kanamueller@bmw.com</a></p>
<p> </p>
<p>Steven Wörns</p>
<p>Press spokesperson, BMW Group Design</p>
<p>Telephone: +49-151-601-16992</p>
<p>Email: <a href="mailto:Steven.Woerns@bmw.com">Steven.Woerns@bmw.com</a></p>
<p> </p>
<p>
<strong>Cypselus von Frankenberg</strong></p>
<p>Press spokesperson, Product Communication BMW Automobiles</p>
<p>Telephone: +49-89-382-30641</p>
<p>E-Mail: <a href="mailto:Cypselus.von-Frankenberg@bmw.de">Cypselus.von-Frankenberg@bmw.de</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br/>Tel: +971-56-507-5762<br/>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Fri, 23 May 2025 22:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 23 May 2025 22:00:00 +0000</pp:lastModified>
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                        <title>BMW Concept Skytop: Power, precision &amp; craftsmanship combined in an open two-seater for luxurious travel.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-skytop-power-precision--craftsmanship-combined-in-an-open-two-seater-for-luxurious-travel-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-skytop-power-precision--craftsmanship-combined-in-an-open-two-seater-for-luxurious-travel-en-ae/</guid><pp:caseid>813608</pp:caseid><pp:summary><![CDATA[Unique and exotic car design. Combination of aesthetics and dynamics at the highest level. References to historic BMW Z8 and BMW 503.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio. </strong>With its BMW Concept Skytop design
  study, the BMW Group is once again bringing an exceptionally elegant,
  one-of-a-kind vehicle to this year’s Concorso d’Eleganza Villa d’Este,
  the annual beauty contest for historic cars and motorcycles held on
  the shores of Lake Como. The open two-seater resembles a meticulously
  crafted vehicle sculpture, with a flowing, sporty elegance that
  complements its athletic, muscular stance.The interior and exterior of
  the concept car feature warm monochromatic colours, blending exclusive
  materials with traditional craftsmanship.</p>
<p>“The BMW Concept Skytop is a truly unique and exotic design, in the
  tradition of the Concorso d’Eleganza Villa d’Este,” says Adrian van
  Hooydonk, head of BMW Group Design. “It offers a combination of
  driving dynamics and elegance at the highest level, comparable to its
  historic ancestors, like the BMW Z8 or BMW 503.”<br />
  <br />
  <strong>Athletic proportions, organic body.<br /></strong>The clean
  exterior of the BMW Concept Skytop is designed to inspire a desire to
  travel. Its taut, muscular surfaces are defined by a few precise lines
  that direct the vehicle's volume towards the rear. Winglets discreetly
  integrated into the door shoulders replace conventional door handles.
  Light-alloy wheels with precise lamellas further enhance its unique appearance.</p>
<p>From a bird's eye perspective, the prominent, sweeping bonnet, the
  iconic BMW shark-nose design with illuminated kidney grille and
  retracted rear section, all catch the eye. References to the legendary
  BMW Z8 roadster were carefully chosen. Particularly striking is the
  pronounced spline that extends from the bonnet, through the interior,
  to an aluminium trim positioned on the tailgate, emphasising the
  dynamic flow of the silhouette.</p>
<p>The harmonious design of the headlights blends highly complex details
  into the overall concept. The LED units, positioned on milled
  aluminium carriers, were custom developed for the BMW Concept Skytop,
  utilising the latest technology and design for automotive headlights
  with the slimmest profile currently available. The clean, purist
  design allows all lighting functions to be consolidated in a single
  installation space. The flat and defined shape of the rear lights
  complements the BMW Concept Skytop’s overall appearance.</p>
<p>The leather-finished roll-over bar behind the BMW Concept Skytop’s
  two seats is combined with side fins on the B-pillar and a fully
  retractable rear window. The two removable roof parts, also finished
  in leather, can be stored in a special compartment in the luggage space.</p>
<p>The colour scheme ensures a smooth transition from interior to
  exterior, regardless of whether the roof is open or closed. In the
  rear section, the reddish-brown tone of the roof flows into the muted
  silver with chrome shadow effect of the exterior paintwork. The
  technically elaborate colour gradient was crafted by an experienced
  master painter at BMW Group Plant Dingolfing.<br />
  <br />
  <strong>Brogue-style leather surfaces characterize the
  interior.<br /></strong>The leather seats in the interior feature
  brogue-style accents. The reddish-brown tone of the surfaces creates a
  consistent colour scheme that gives the whole interior a sense of
  luxury and spaciousness.Crystal applications are artfully embedded in
  the cockpit, adding to the overall impression. The interior surfaces
  of the BMW Concept Skytop were crafted in the traditional saddlery of
  the BMW Group plant in Dingolfing.</p>
<p>There are also similarities in engine variants with the BMW Z8. Like
  the legendary roadster, the BMW Concept Skytop also comes with the
  most powerful V8 engine in the BMW drive train portfolio.<strong>
    <br /></strong></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Rami Joudi<br>Tel: +971-56-507-5762<br>E-mail: <a href="mailto:rami.joudi@bmwgroup.com">rami.joudi@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Fri, 24 May 2024 21:30:00 +0200</pubDate>
            <pp:lastModified>Fri, 24 May 2024 21:30:00 +0000</pp:lastModified>
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                        <title>First look at Neue Klasse as SAV: The BMW Vision Neue Klasse X.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/first-look-at-neue-klasse-as-sav-the-bmw-vision-neue-klasse-x-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/first-look-at-neue-klasse-as-sav-the-bmw-vision-neue-klasse-x-en-ae/</guid><pp:caseid>813617</pp:caseid><pp:summary><![CDATA[+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> A new BMW Group Vision Vehicle provides a
  first glimpse of the Neue Klasse as an SAV: The BMW Vision Neue Klasse
  X brings the aesthetics, technology, sustainability, and philosophy of
  the Neue Klasse to the Sports Activity Vehicles sector. The first
  fully-electric raised derivative on the new architecture will go into
  series production at Plant Debrecen (Hungary) in 2025.<br />
  <br />“Together with the BMW Vision Neue Klasse, the BMW Vision Neue
  Klasse X showcases the breadth of our future BMW model line-up. The
  Neue Klasse reflects the variety of all the models that customers want
  today and in the future – from sporty sedan, with all its derivatives,
  to modern SAV family,” says Oliver Zipse, Chairman of the Board of
  Management of BMW AG. “In this way, we are underlining that the Neue
  Klasse is much more than just a car or a specific concept; it is
  redefining the BMW brand – and, at the same time, will be more BMW
  than ever.”<br />
  <br />The company presented a clear picture of the brand's future as a
  sedan with the BMW Vision Neue Klasse at IAA 2023. The latest Vision
  Vehicle now illustrates how BMW sees the future of its X models. The
  BMW Vision Neue Klasse X stands for an active lifestyle, efficient
  dynamics and a confident stance. Its design combines a clear exterior
  design language with a bright and spacious interior. Special lighting
  and sound effects enabled by the next generation of BMW iDrive enhance
  the intuitive digital user experience. The three main characteristics
  of the Neue Klasse – electric, digital and circular – are expanded
  here to include a fourth dimension. The driving pleasure that forms
  the core of the BMW brand is taken to the next level with drive and
  chassis control developed specially for the Neue Klasse and with the
  sixth generation of BMW eDrive technology. Its sustainability concept
  also ensures responsible production, operations, disassembly and recycling.<br />
  <br />
  <strong>Innovative drive and chassis control: more dynamic
    performance, more precision, more efficiency.<br /></strong>A new
  type of drive and chassis control delivers a superior driving
  experience that is tailored to individual needs. It is based on a new
  software stack developed in-house by the BMW Group that will help the
  vehicles of the Neue Klasse guarantee a smooth drive at all times. Two
  out of four new super-brains will take the driving experience in the
  Neue Klasse to a new dimension.<br />
  <br />“Neue Klasse means BMW driving at an even higher level,”
  explains Frank Weber, member of the Board of Management of BMW AG
  responsible for Development. “The BMW of the future will have four
  totally new super-brains: high-performance computers working smartly
  together on what, up until now, was processed separately. We developed
  the first super-brain completely in-house. It integrates the entire
  powertrain and driving dynamics with up to ten times more computing
  power. The second super-brain will enable the next quantum leap in
  automated driving,” Weber continues. “Going forward, we will combine
  four key control units in a single high-performance computer. The
  result will be more dynamic performance, more precision, more
  efficiency and even more fun to drive.”<br />
  <br />
  <strong>Design: BMW X models reimagined with strong characters.</strong>
  <br />In combination with the two-box design of a BMW X model, the
  pared-down design language developed for the Neue Klasse also
  represents a major leap forward in both exterior and interior design.
  With its increased ground clearance, the fully-electric vehicle
  architecture offers new possibilities for an even more spacious
  interior. It allows for a long wheelbase, short overhangs and classic
  BMW proportions. Large window areas and the panoramic glass roof flood
  the interior with natural light, creating an airy spaciousness that is
  complemented by textiles in warm colours.<br />
  <br />“The BMW Vision Neue Klasse X provides a look ahead to the X
  models of the Neue Klasse. The same principles apply to our Sport
  Activity Vehicles: electric, digital and circular,” says Adrian van
  Hooydonk, head of BMW Group Design.<br />“The X models will always
  remain strong in character: monolithic, clean and with a very
  distinctive vertical interpretation of the BMW light signature.”<br />
  <br />The new brand look for the BMW X models also contributes to the
  Vision Vehicle’s strong presence. Vertically aligned LED units offer a
  fresh interpretation of BMW’s hallmark light signature. Front and
  centre is the BMW kidney grille, reimagined as a three-dimensional
  sculpture with vertically aligned and backlit contours. Together, the
  headlights and kidney grille create a lighting effect that is
  activated as the driver approaches the vehicle and continues in the interior.<br />
  <br />The rear section is powerful and athletic. Rear lights that
  reach far into the centre provide a horizontal interpretation of the
  familiar BMW L shape. Its 3D-printed elements are individually
  controlled with variable light intensity to convey a particularly
  expressive depth effect.<br />
  <br />Flush glass surfaces and the bright “Coral Silver” exterior
  paintwork give the BMW Vision Neue Klasse X a certain lightness. In
  the rear portion of the side windows, the brand’s signature Hofmeister
  kink is realised not through chrome edging, but with a “reflective
  print” that forms a transparent or reflective surface, depending on
  the viewing angle.<br />
  <br />
  <strong>Custom user experience with BMW Panoramic Vision and
    </strong>HY<strong>PERSON</strong>X<strong> WHEEL personalised sound experience.</strong>
  <br />The slightly elevated seating position ensures a confident
  driving experience. The redesigned steering wheel with multifunction
  buttons, Central Display with intuitive touch control functionality
  and BMW Panoramic Vision, together with the advanced voice control of
  the BMW Intelligent Personal Assistant, serve as the effortless and
  intuitive interfaces for human-car interaction. BMW Panoramic Vision
  projects key information across the full width of the windscreen. It
  will be complemented in production models of the Neue Klasse by the
  enhanced BMW 3D Head-Up Display.<br />
  <br />In the BMW Vision Neue Klasse X, the Central Display is
  elegantly integrated into the instrument panel, providing both front
  passengers with optimal access to all infotainment functions. The
  colours shown are not only transferred to the ambient light, but also
  to the backlit textile surfaces of the instrument panel.<br />
  <br />The Personal Sound Experience, presented for the first time with
  the new HY<strong>PERSON</strong>X WHEEL, opens up further
  possibilities. With this digital function, car occupants can enjoy
  their favourite sound on any trip. The sound, generated in real time
  and adjusted with the tap of a finger on the
  HY<strong>PERSON</strong>X WHEEL, is an innovative contribution to the
  immersive and holistic user experience that transforms the interior of
  the BMW Vision Neue Klasse X into a personal experience space.<br />
  <br />
  <strong>BMW eDrive technology: Sixth generation more efficient than ever.</strong>
  <br />In the Neue Klasse, overall vehicle efficiency reaches a new
  level. The latest, sixth generation of BMW eDrive technology is key to
  this. In addition to improved e-drive units, it also features new and
  now round lithium-ion battery cells, with a volumetric energy density
  more than 20 percent higher than that of the prismatic cells
  previously used. In combination with the transition to an 800-volt
  system, this will improve charging speed by up to 30 percent –
  allowing vehicles to charge enough for a 300-kilometre range in just
  ten minutes. The sixth generation of BMW eDrive also delivers up to 30
  percent more range. When it comes to aerodynamics, the BMW Vision Neue
  Klasse X boasts an impressive new top figure: with drag reduced by 20
  percent to a comparable model in the current line-up. New tyre designs
  and a special brake system for fully-electric vehicles help increase
  overall vehicle efficiency by up to 25 percent.<br />
  <br />
  <strong>Reduced CO<sub>2</sub> footprint through more
    resource-efficient production and supply chain.<br /></strong>A
  completely plant-based, mineral-based and petroleum-free surface
  material “Verdana” was developed for the interior. It will be used in
  the BMW Vision Neue Klasse X in the lower portion of the door
  panelling and in the centre console. Maritime plastics are also being
  utilised for the first time for injection-moulded parts. In selected
  components, this secondary raw material, which is obtained, for
  example, from discarded fishing nets, already accounts for 30 percent.<br />
  <br />The choice of materials and construction method enable easier
  disassembly of components and improved recyclability. The side skirts
  and front and rear apron attachments are also produced from recycled
  mono-materials. In this, the new design concept follows the principle
  of the BMW i Vision Circular presented in 2021, which relied
  extensively on mono-materials to optimise recyclability.<br />
  <br />The Neue Klasse also heralds a new chapter in production
  history. BMW Group Plant Debrecen in Hungary was planned and developed
  as an iFACTORY.<br />
  <br />
  <br />
  <strong>BMW Group Corporate Communications<br />
    <br />Steven Wörns</strong>
  <br />Press spokesperson, BMW Group Design<br />Telephone:
  +49-151-601-16992<br />Email: <a href="mailto:Steven.Woerns@bmw.com">Steven.Woerns@bmw.com</a><br />
  <br />
  <strong>Almut Stollberg</strong>
  <br />Head of Communications Innovation, Design, Technology, Digital
  Car<br />Telephone: +49-151-601-96543<br />Email: <a href="mailto:Almut.Stollberg@bmw.com">Almut.Stollberg@bmw.com</a><br />
  <br />Media website: https://newsroom.bmwgroup.com/global/en<br />Email: <a href="mailto:presse@bmw.de">presse@bmw.de</a></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Daniil Vintsingerode<br>Tel: +971526100810<br>E-mail: <a href="mailto:daniil.vintsingerode@partner.bmw.com">daniil.vintsingerode@partner.bmw.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Thu, 21 Mar 2024 09:15:00 +0100</pubDate>
            <pp:lastModified>Thu, 21 Mar 2024 09:15:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/3c5e67cc-095b-4be0-a57b-0f2220cc3496/500_P90543414_highRes_bmw-vision-neue-klas.jpg?10000" length="0" type="image/jpg" />
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                <pp:imageOriginal>https://content.presspage.com/uploads/3240/3c5e67cc-095b-4be0-a57b-0f2220cc3496/P90543414_highRes_bmw-vision-neue-klas.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90543414_highRes_bmw-vision-neue-klas.jpg]]></pp:imageTitle></item><item>
                        <title>BMW reinvents itself: The BMW Vision Neue Klasse.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-reinvents-itself-the-bmw-vision-neue-klasse-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-reinvents-itself-the-bmw-vision-neue-klasse-en-ae/</guid><pp:caseid>813598</pp:caseid><pp:summary><![CDATA["The BMW Vision Neue Klasse combines our ability to innovate in the core areas of electrification, digitalisation and circularity. In this way, we are always able to stay two steps ahead of the future: The Neue Klasse is already bringing the mobility of the next decade to the roads in 2025 – and leading BMW into a new era." - Oliver Zipse, Chairman of the Board of Management of BMW AG.]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
<li>A glimpse of the future for the BMW brand: electric, digital and circular</li>
<li>Design pared down to key BMW-typical elements</li>
<li>Next generation of BMW iDrive as interface between real and
    virtual worlds</li>
<li>More efficiency and driving pleasure, thanks to sixth-generation
    BMW eDrive technology</li></ul>
<p>
<strong>Munich.</strong> With its latest design concept, the BMW
  Vision Neue Klasse, the BMW Group is showcasing what the next
  generation of vehicles from its core BMW brand will look like. “The
  BMW Vision Neue Klasse combines our ability to innovate in the core
  areas of electrification, digitalisation and circularity,” says Oliver
  Zipse, Chairman of the Board of Management of BMW AG. “In this way, we
  are always able to stay two steps ahead of the future: The Neue Klasse
  is already bringing the mobility of the next decade to the roads in
  2025 – and leading BMW into a new era.”</p>
<p>
<span>
<span style=""> </span></span></p>
<p>The Vision Vehicle, which will be unveiled for the first time in
  public at the IAA Mobility 2023 International Motor Show in Munich,
  embodies a clear design language, with expansive surfaces and just a
  few distinctive lines, that has been pared down to the essentials.
  This approach accentuates signature features like the BMW kidney
  grille and the Hofmeister kink of the side window graphic, giving the
  design even more of a BMW feel. In the interior, the next generation
  of BMW iDrive guarantees a unique digital user experience that merges
  real and virtual worlds. Increased use of secondary raw materials,
  resource-efficient production and a fully-electric drive train with
  sixth-generation BMW eDrive technology reduces the carbon footprint of
  the Neue Klasse across the vehicle lifecycle.</p>
<p>“30 percent more range, 30 percent faster charging, 25 percent more
  efficiency – the Neue Klasse represents a major technological leap
  that will take EfficientDynamics to new heights. The same applies to
  its design – which could not be any more futuristic,” says Frank
  Weber, member of the Board of Management of BMW AG responsible for
  Development. “With the Neue Klasse, we have embarked on the biggest
  investment in the company’s history. We are not just writing the next
  chapter of BMW; we’re writing a whole new book. That’s why the Neue
  Klasse will certainly impact all model generations.”</p>
<h3>
<strong>New BMW design language: clear, elegant, timeless</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/a36fc933-cc4d-4f5b-b524-66116a661eb1/P90519773_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>The exterior showcases design elements that will define the different
  Neue Klasse models. It is clear, elegant, timeless. The new,
  fully-electric vehicle architecture also opens up new possibilities
  for the interior design. “The design of the Neue Klasse is typically
  BMW and so progressive it looks like we skipped a model generation,”
  explains Adrian van Hooydonk, head of BMW Group Design.</p>
<p>Powerful wheel arches, the retracted greenhouse and steeply
  forward-slanting “shark nose” front-end are all characteristic BMW
  features. 21-inch aerodynamic wheels pay tribute to the classic
  cross-spoke design inspired by motorsports. At the same time, the
  almost monolithic vehicle body, with strong indentations at the front
  and rear, as well as large window areas, create a new aesthetic.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/a626b9e7-6c5a-4a11-b410-b97fae01a4d8/P90519787_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>The luminous exterior paintwork in “Joyous bright”, with its subtle
  yellow hue, underscores the friendly, future-oriented personality of
  the BMW Vision Neue Klasse. Contrast is provided by black side skirts
  and bumpers. With a higher percentage of secondary raw materials and
  significantly reduced material variety, targeted improvements have
  been made to enhance circularity. An improved dismantling concept will
  also help optimise recycling of the vehicles of the Neue Klasse.</p>
<p>A fresh interpretation of the brand's signature design elements, like
  the BMW kidney grille and double headlights, transform the vehicle’s
  front-end into a single interaction area. A lighting effect with
  precise three-dimensional animation initiates intuitive interaction
  between the human and their vehicle as soon as they approach the car.
  E Ink elements in the lower portion of the side windows also feature
  in the exterior welcome scenario, directing attention to the sensor
  area that activates automatic door opening. Innovative technology
  similarly defines the design of the rear lights, with 3D-printed light
  elements that extend over several levels and are controlled in a
  targeted manner to create a unique impression of depth.</p>
<h3>
<strong>Providing vision: Next generation of BMW iDrive.</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/b21941b9-4bff-43ca-831b-3d9395196493/P90519778_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>Analogue operating controls have been reduced to a minimum in the BMW
  Vision Neue Klasse. Human-car interaction takes place through the BMW
  Panoramic Vision, the Central Display and multifunction buttons on the
  steering wheel. The user experience is rounded out by the
  tried-and-tested voice control of the BMW Intelligent Personal
  Assistant. In this way, the next generation of BMW iDrive offers a
  modern interpretation of the driver orientation typical of the brand.</p>
<p>As it did with the introduction of the BMW iDrive controller in the
  centre console and the BMW Head-Up Display, the brand is once again
  leading the world with BMW Panoramic Vision, which will be available
  for the first time in the Neue Klasse. Information is projected at the
  ideal height into the driver's line of sight and, for the first time,
  across the entire width of the windscreen. This innovation will
  complement the enhanced BMW Head-Up Display in the production models
  of the Neue Klasse.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/6c8b20fc-1706-4202-af57-b370599b5240/P90519770_highRes_bmw-vision-neue-klas.jpg"/></span></p>
<p>In the next generation of BMW iDrive, both the driver and front
  passenger are able to interact with information displayed on BMW
  Panoramic Vision, creating a shared user experience. Drivers can move
  content shown on the Central Display to the BMW Panoramic Vision with
  a simple gesture.</p>
<p>A coordinated choreography between the ambient lighting and graphic
  elements of the Central Display and BMW Panoramic Vision enriches the
  user experience – which can also be customised using My Modes. In My
  Mode ‘Sport’, specific displays are set against a yellow background to
  support dynamic driving. The new BMW iDrive is based on a highly
  integrated software architecture that consolidates data related to the
  driving experience and infotainment with data from the vehicle's
  electronics and electrical system and the BMW cloud. Interaction
  between human and vehicle can thus be tailored even more closely to
  the driving situation and individual needs, enabling a totally new
  perception of mobility.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/c9a8552a-5361-471f-8752-cd40a182114b/P90519785_highRes_bmw-vision-neue-klas.jpg"/></span></p>
<p>Bright cord fabrics create a comfortable atmosphere inside the BMW
  Vision Neue Klasse. The light-coloured instrument panel supports the
  steering wheel, which is flattened at the top and bottom, as well as
  the Central Display with Matrix-Backlight in the outline of a
  parallelogram. A smartphone charging cradle and the glassy selector
  lever space on the centre console. The front seats are attached to the
  floor by a single bracket, freeing up additional legroom in the rear
  compartment, where passengers can enjoy the spaciousness created by
  having two individual seats. The design of the interior, which is
  completely free of decorative chrome or leather, helps optimise the
  carbon footprint of the production process.</p>
<h3>
<strong>CO2-reduced production, sixth-generation BMW eDrive technology.</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/c60cbfbe-1aa2-4a4f-82a8-5c46c921759a/P90519789_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>Manufactured at the new plant in Debrecen entirely without fossil
  fuels and with much wider use of raw and secondary materials produced
  with reduced CO<sub>2</sub>, the Neue Klasse will also provide
  significant impetus for resource-efficient individual mobility. High
  energy efficiency during the vehicle use phase will be ensured by
  optimising weight, air and rolling resistance, as well as through
  intelligent heat management, especially for the electric drive train,
  using sixth-generation BMW eDrive technology.</p>
<p>In addition to highly efficient electric motors, major advances in
  the new BMW eDrive technology include newly-developed round battery
  cells, with more than 20 percent higher energy density than that of
  the prismatic cells previously used. The sixth generation of BMW
  eDrive technology will improve the charging speed for Neue Klasse
  models by up to 30 percent, in addition to boosting their range by up
  to 30 percent. As a result of all these measures, overall vehicle
  efficiency will increase by up to 25 percent.</p>
<h3>
<strong>Innovations guarantee signature BMW driving pleasure for
    future generations.</strong></h3>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/da5f6a3b-02b4-464c-8853-5bfd48c36d21/P90519756_highRes_bmw-vision-neue-klas.jpg"/></span></span></p>
<p>Electrification, digitalisation and circularity are the core elements
  of the transformation that is being actively shaped by the BMW Group
  and began with the electrified models of the BMW i brand. The BMW i
  Vision Circular highlights the tremendous potential that can be
  leveraged by systematic implementing a circular economy that reduces
  consumption of raw materials and lowers CO<sub>2</sub> emissions. BMW
  i Vision Dee, on the other hand, shows how digital, human-centric
  technology can enrich the user experience.</p>
<p>All these topics are now coming together in the BMW Vision Neue
  Klasse, a vehicle that represents the whole range of technological
  innovations through which the BMW Group is demonstrating its future
  sustainability. The BMW Vision Neue Klasse signals the start of a new
  era of individual mobility that is rich in digital experiences,
  locally emission-free and circular in the long term – guaranteeing
  typical BMW driving pleasure for generations to come.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit,Design]]></category>
            <pubDate>Sat, 02 Sep 2023 10:30:00 +0200</pubDate>
            <pp:lastModified>Sat, 02 Sep 2023 10:30:00 +0000</pp:lastModified>
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                        <title>The MINI design studio and Constantin  Prozorov create inspiring image worlds for  the presentation of the new MINI model family.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-mini-design-studio-and-constantin--prozorov-create-inspiring-image-worlds-for--the-presentation-of-the-new-mini-model-family-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-mini-design-studio-and-constantin--prozorov-create-inspiring-image-worlds-for--the-presentation-of-the-new-mini-model-family-en-ae/</guid><pp:caseid>813609</pp:caseid><pp:summary><![CDATA[Creative momentum drawn from the art and fashion scene +++ This  is the collage artist’s first time collaborating with an automotive brand  +++ Future MINI models are set amid fantastical illustrations and  animations +++]]></pp:summary><description><![CDATA[<div class="imported-article"><ul>
  <li>
    <strong>Creative momentum drawn from the art and fashion scene</strong></li>
  <li>
    <strong>This  is the collage artist’s first time collaborating with
      an automotive brand </strong></li>
  <li>
    <strong>Future MINI models are set amid fantastical illustrations
      and  animations </strong></li></ul>
<p>
  <strong>Munich. </strong>The MINI design studio has invited
  up-and-coming collage artist Constantin Prozorov to create a fresh
  presentation of the new MINI model family by reinterpreting digital
  image worlds in his unique style. Thanks to the striking image
  compositions he creates, Prozorov has already made a name for himself
  in the fashion industry. For MINI design, he generated three
  mesmerising collages that position the brand’s future models
  centre-stage amid fantastical illustration and animations.</p>
<p>The MINI design team draws inspiration and creative momentum from the
  art and fashion scene. While Prozorov has already created digital
  image worlds for luxury fashion brands, this is the first time he has
  collaborated with an automotive brand. He is known for the modern,
  avant-garde aesthetics of his collages; just as in the classical roots
  of this art form, Constantin Prozorov breathes new life into existing
  material. For his work in the MINI design studio, he used the
  background motifs in front of which the brand’s new models are
  introduced for a range of different presentations. Using digital
  technology, he composed the artwork provided by the MINI designers in
  a new way, and then complemented it with the fantastical figures and
  floral elements which make his work so distinctive.</p>
<p>„Constantin Prozorov’s artistic style offers an inspiring viewpoint
  on the design of the new MINI family,” says Oliver Heilmer, Head of
  MINI Design. “It is unique, playful and full of positive energy.”
  During more than a year of collaboration between the artist and the
  MINI design studio, three urban dream worlds have been created in
  which surreal elements are seamlessly merged into the representation
  of the new MINI models and the surroundings staged for them. Each of
  these collages is composed of up to 200 levels and can be viewed both
  as a static image world and in the form of an animated clip.</p>
<p>All collages are interwoven with unifying stylistic elements that
  unite them into a triptych: from the colourful towering rooftop which
  makes a stage for the new all-electric MINI Cooper, to a water-rich
  landscape with picnic area for the new all-electric MINI Countryman,
  to a bright and lively urban environment showcasing the future
  all-electric MINI Aceman. There are also charming details that only
  reveal themselves to the observer on closer inspection: the Spike
  digital character rendered as an art toy in the collage for the MINI
  Cooper; a glistening dolphin crossing the path of the MINI Countryman;
  or a stylised playing card as a placeholder for the MINI Aceman.</p>
<p>This artist has a keen eye for fashion, and from the new MINI models
  he was particularly taken by the interior surfaces made from recycled
  knitwear. They appear repeatedly in his collages as an abstracted,
  oversized element. Prozorov also incorporates design features such as
  the brand’s characteristic slotted hole as well as familiar motifs
  from pop culture and contemporary art. The approach encourages the
  observer to think beyond traditional boundaries and invites them to
  engage in the wide-ranging opportunities offered by art and design.</p>
<p>The MINI designers found that the exchange with Constantin Prozorov
  opens fresh perspectives on the MINI models even for them.
  Conversation with creative minds from different disciplines has always
  been one of the most important sources of inspiration. The results of
  the latest collaboration will be presented as part of IAA Mobility 2023. </p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release]]></category>
            <pubDate>Fri, 01 Sep 2023 11:01:00 +0200</pubDate>
            <pp:lastModified>Fri, 01 Sep 2023 11:01:00 +0000</pp:lastModified>
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                        <title>Ultimate companion – through real and virtual worlds: BMW presents BMW i Vision Dee in Las Vegas.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/ultimate-companion---through-real-and-virtual-worlds-bmw-presents-bmw-i-vision-dee-in-las-vegas-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/ultimate-companion---through-real-and-virtual-worlds-bmw-presents-bmw-i-vision-dee-in-las-vegas-en-ae/</guid><pp:caseid>813587</pp:caseid><pp:summary><![CDATA[+++ BMW Mixed Reality Slider: into the virtual world in five steps. +++ Advanced BMW Head-up-Display in NEUE KLASSE from 2025. +++ Full-colour E Ink technology enables up to 32 colours. +++]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Las Vegas. </strong>The BMW Group is sharing its vision
  of the future digital experience, both inside and outside the vehicle,
  at the Consumer Electronics Show (CES) 2023 in Las Vegas. <strong>BMW
    i Vision Dee</strong> is the futuristic mid-size sedan with a new
  and pared-down design language. The name <strong>“Dee”</strong> stands
  for <strong>Digital Emotional Experience </strong>– and that is
  precisely its aim: to create an even stronger bond between people and
  their cars going forward. Future digital functions will go far beyond
  the level of voice control and driver assistance systems we are
  familiar with today. The BMW Head-Up-Display extends across the full
  width of the windscreen, providing a glimpse of the next vehicle
  generation. From 2025 onwards, this innovation will be available in
  the models of the NEUE KLASSE. The BMW Group has also refined its use
  of colour-change technology. Having unveiled the BMW iX Flow Featuring
  E Ink, with the ability to change from black to white, at the last
  CES, BMW i Vision Dee can now curate its exterior in up to 32 colours. </p>
<p>“With the BMW i Vision Dee, we are showcasing what is possible when
  hardware and software merge. In this way, we are able to exploit the
  full potential of digitalisation to transform the car into an
  intelligent companion. That is the future for automotive manufacturers
  – and, also, for BMW: the fusion of the virtual experience with
  genuine driving pleasure,” said Oliver Zipse, Chairman of the Board of
  Management of BMW AG. “At the same time, BMW i Vision Dee is another
  step on the road to the NEUE KLASSE. With this vision, we are looking
  far into the future and underlining the tremendous importance of
  digitalisation for our upcoming product generations.”</p>
<p>With its intelligent, almost human capabilities, BMW i Vision Dee
  accompanies drivers not only through real-life situations on the
  roads, but also in their digital environment.</p>
<p>“A BMW lives by its unparalleled digital performance. BMW i Vision
  Dee is about perfect integration of virtual and physical experiences,”
  said Frank Weber, member of the Board of Management of BMW AG
  responsible for Development. “Whoever excels at integrating the
  customer’s everyday digital worlds into the vehicle at all levels will
  succeed in mastering the future of car-building.”<br />
  <br />
  <strong>BMW Mixed Reality Slider: into the virtual world in five steps</strong>
  <br />The BMW Mixed Reality Slider, in combination with the advanced
  Head-up Display, is the digital highlight and central operating
  control of BMW i Vision Dee. Using shy-tech sensors on the instrument
  panel, drivers can decide for themselves how much digital content they
  want to see on the advanced Head-Up Display. The five-step selection
  ranges from analogue, to driving-related information, to the contents
  of the communications system, to augmented-reality projection, right
  up to entry into virtual worlds. In parallel, dimmable windows can
  also be used to gradually fade out reality. Mixed reality can be
  experienced in BMW i Vision Dee in an immersive way that engages
  different senses without requiring any additional tools, creating a
  new dimension of driving pleasure for the user.<br />
  <br />
  <strong>Advanced BMW Head-Up-Display: in NEUE KLASSE from 2025</strong>
  <br />The BMW Group is known in the automotive sector as a trailblazer
  for the Head-Up-Display and has systematically refined this technology
  over the past two decades. In BMW i Vision Dee, projection across the
  entire width of the windscreen allows information to be displayed on
  the largest possible surface – which only becomes recognisable as a
  display once it is activated. In this way, the BMW Group demonstrates
  the huge potential of projection technology and BMW i Vision Dee
  visualises how a advanced Head-Up-Display could also be utilised in
  the future for the display and operating concept. The
  standard-production version of the BMW Head-up-Display extending
  across the full width of the windscreen will be used in the models of
  the NEUE KLASSE from 2025 onwards.<br />
  <br />
  <strong>Welcome scenario with voice and phygital icons</strong>
  <br />The digital experience already begins outside the vehicle, with
  a personalised welcome scenario that combines graphical elements,
  light and sound effects. Natural language serves as the simplest, most
  intuitive form of interaction, enabling perfect understanding between
  humans and their vehicles. The headlights and the closed BMW kidney
  grille also form a common phygital (fusion of physical and digital)
  icon on a uniform surface, allowing the vehicle to produce different
  facial expressions. This means BMW i Vision Dee can talk to people
  and, at the same time, express moods such as joy, astonishment or
  approval visually. BMW i Vision Dee can also project an image of the
  driver’s avatar onto the side window to further personalise the
  welcome scenario.<br />
  <br />
  <strong>World premiere for full-colour E Ink technology</strong>
  <br />Following the spectacular debut of the BMW iX Flow Featuring E
  Ink at CES 2022, the BMW Group is now unveiling a full-colour version
  of the E Ink technology in BMW i Vision Dee that will be used as the
  outer skin of the vehicle for the first time worldwide.</p>
<p>BMW i Vision Dee, rather than simply alternating between black and
  white, now showcases a multi-coloured, fully variable and individually
  configurable exterior. An ePaper film from the BMW Group’s cooperation
  partner, E Ink, is applied to the body to create this magical display
  of colour. Up to 32 colours can be displayed.</p>
<p>The body surface of the BMW i Vision Dee is divided into 240 E Ink
  segments, each of which is controlled individually. This allows an
  almost infinite variety of patterns to be generated and varied within
  seconds. The laser cutting process used to trim the films and the
  electronic control design were developed in partnership with E Ink.
  The adaptation of this technology for curved surfaces and the
  programming of the animations, were developed by BMW Group’s in-house
  engineers – enabling a form enabling a form of customisation that is
  unique throughout the automotive sector worldwide.<br />
  <br />
  <strong>Reductive design – inside and out<br /></strong>The design of
  BMW i Vision Dee has been deliberately pared down to focus attention
  on the digital experience and the DNA of the BMW brand. The exterior
  is defined by the classic three-box sedan design that forms the core
  of the BMW brand. Traditional design elements, like the BMW kidney
  grille, twin circular headlights and the Hofmeister kink, are
  reimagined, with phygital icons replacing analogue elements. This
  gives BMW i Vision Dee its own digital, but human, character.</p>
<p>Inside, digitalisation goes hand in hand with reductive use of
  materials, operating controls and displays to ensure nothing distracts
  from the digital experience and the new feeling of enhanced driving
  pleasure. The unconventional design of the steering wheel, with its
  central vertical spoke, creates touchpoints that come to life when
  approached or touched and can be operated by moving the thumb. These
  phygital touchpoints control selection of the content projected onto
  the windscreen and, together with the Head-Up Display, thus support
  the principle of “hands on the wheel, eyes on the road”.</p>
<p>“With BMW i Vision Dee, we are showing how the car can be seamlessly
  integrated into your digital life and become a trusty companion. The
  vehicle itself becomes your portal to the digital world – with the
  driver always in control,” said Adrian van Hooydonk, head of BMW Group
  Design. “Implemented the right way, technology will create worthwhile
  experiences, make you a better driver and simply bring humans and
  machines closer together.”<br />
  <br />
  <strong>Another milestone on the road to the NEUE KLASSE</strong>
  <br />The future of the BMW Group is electric, circular and digital.
  BMW i Vision Dee represents the digital aspect of this trio and will
  be another milestone on the road to the next vehicle generation, the
  NEUE KLASSE. The BMW Group will provide further insights and glimpses
  of the revolutionary vehicle concept of the NEUE KLASSE over the
  course of 2023.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit]]></category>
            <pubDate>Thu, 05 Jan 2023 05:15:00 +0100</pubDate>
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                        <title>The BMW Concept XM – power and luxury beyond all conventions.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-xm---power-and-luxury-beyond-all-conventions-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-xm---power-and-luxury-beyond-all-conventions-en-ae/</guid><pp:caseid>813464</pp:caseid><pp:summary><![CDATA[Munich. At Art Basel’s 2021 Miami Beach show, BMW M GmbH is presenting an expressive new vehicle concept on the global stage for the first time: the BMW Concept XM.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich.</strong> At Art Basel’s 2021 Miami Beach show, BMW M
  GmbH is presenting an expressive new vehicle concept on the global
  stage for the first time. The BMW Concept XM looks ahead to the most
  powerful BMW M car ever to go into series production, which is set to
  begin at the end of next year. At the same time, the BMW Concept XM
  shines the spotlight on standout aspects of the M brand.
  Electrification underpins an extraordinary driving experience which
  allows the driver to both glide along in near silence and enjoy the
  time-honoured pleasure of high performance, M-style. The BMW Concept
  XM provides a first glimpse of the new front-end design for BMW’s
  forthcoming luxury-class models. It will also introduce its audience
  to a highly progressive and distinctive take on BMW X model design and
  an all-new form of luxury and sense of space for the interior.</p>
<p>The series-production model – the BMW XM – will be built from the end
  of 2022 at BMW Group Plant Spartanburg in the USA, the most important
  sales market for the new high-performance car. BMW M will therefore be
  introducing its first standalone vehicle since the legendary BMW M1 in
  the year it celebrates its 50<sup>th</sup> anniversary.  The BMW XM
  will be available in plug-in hybrid form only and exclusively as an M model.</p>
<p>The bold exterior styling of the Concept XM reflects the car’s
  exceptional performance attributes: dynamism, agility and precision,
  plus an all-electric range of up to 80 km. The newly developed M
  Hybrid drive system in the BMW Concept XM brings together a V8 engine
  and a high-performance electric motor to develop maximum output of 550
  kW/750 hp and peak torque of 1,000 Nm (737 lb-ft). The first
  electrified vehicle from BMW M GmbH in the high-performance segment is
  therefore pointing the way for the future of the brand.</p>
<p>“The BMW Concept XM represents a complete re-imagining of the
  high-performance car segment,” says Franciscus van Meel, CEO of BMW M
  GmbH. “It underlines the ability of BMW M GmbH to break with
  established conventions and push boundaries in order to offer fans of
  the brand the ultimate driving experience. The series-production car –
  the first pure BMW M model since the legendary BMW M1 – also shows how
  we are approaching the step-by-step electrification of our brand.”</p>
<p>
<strong> </strong></p>
<h3>
<strong>BMW M goes its own way in the luxury segment.</strong></h3>
<p>The BMW Concept XM sees BMW M GmbH forging a distinctive path in the
  luxury segment. The car’s exterior majors on presence and extrovert
  appeal. Inside the car, a special take on the driver-focused cockpit
  for which M models are renowned meets an all-new rear compartment
  design: with its high-comfort seats and illuminated, sculptural
  headliner, the M Lounge offers passengers a luxurious retreat.</p>
<p>“The design of the BMW Concept XM is an extravagant statement by BMW
  M in the heart of the luxury segment,” says Domagoj Dukec, Head of BMW
  Design. “It has a unique identity and embodies an expressive lifestyle
  like no other model in the BMW line-up.”</p>
<p>
<strong> </strong></p>
<h3>
<strong>The front end: progressive design for maximum presence. </strong></h3>
<p>The BMW Concept XM debuts the new, progressive front-end design for
  BMW’s luxury-class models, a version of which will be seen for the
  first time in 2022 as part of the BMW model offensive in the luxury
  segment. The headlights have been split into two separate modules, a
  new design feature which creates a visually arresting appearance. The
  daytime driving light signature in the sharply styled, slim upper
  module is particularly eye-catching. The horizontal kidney grille sits
  boldly between the headlights and tapers towards the outer edges,
  producing a near-octagonal outline that emphasises the front end’s
  dynamic character. The black kidney grille elements are enclosed
  within an intricate surround and appear almost to be floating freely
  within a High-gloss Black surface. M-style double bars within the
  grille add to the perception of width. Eye-catching contour lighting
  sets off the grille to fine effect, ensuring the striking composition
  of kidneys and daytime driving lights is immediately recognisable in
  the dark as well. The new XM logo in the kidney grille and the large
  air intakes hint at the power of the V8 engine, which teams up with
  the electric motor to form the M Hybrid system.</p>
<p>
<strong> </strong></p>
<h3>
<strong>M-specific details point to compromise-free performance.</strong></h3>
<p>The glasshouse of the BMW Concept XM rises up vertically,
  accentuating the front end’s strong, imposing feel. The colour of the
  roof contrasts with the black finish of the A-pillars. The windscreen
  seems to have an even heavier rake as a result, injecting modern
  dynamism into the front end. Slim LED searchlights have been
  incorporated into the roof above the A-pillars. The boldly sculpted
  bonnet extends the contours of the kidney grille back in the form of
  two power domes. A pair of air intakes in the bonnet mimic the
  appearance of the LED searchlights in the roof and add extra dynamic
  flair. Framing the statuesque body at its lower edge are the clean-cut
  black surfaces of the front apron. Triangular body-coloured blades at
  the outer edges accentuate the vertical air intakes while emphasising
  the sporty and robust stance of the BMW Concept XM.</p>
<p>
<strong>
<span style=""><img src="https://content.presspage.com/uploads/3240/aba8afff-28db-4022-af5f-a413671d948d/P90445515_highRes_bmw-concept-xm-11-21.jpg"/></span></strong></p>
<h3>
<strong>The side view: an expression of unbridled dynamism. </strong></h3>
<p>The powerful and heavily contoured proportions of the BMW Concept XM
  highlight the car’s resolutely standalone identity and draw the eye to
  the coupé-like character of the body. The visually striking front end,
  long bonnet and stretched, sloping roofline present a characterful
  two-box design with a distinctive outline. The window graphic narrows
  significantly as it approaches the rear, enriching the dynamism of the
  side view.</p>
<p>The two-tone paint finish of the BMW Concept XM further accentuates
  its distinctive lines: the upper section is in matt gold-bronze, while
  the lower section sports the Space Grey metallic shade. Below the
  window graphic, a broad, High-gloss Black line – the “black belt” –
  separates the two exterior colours. The signature M exterior mirrors
  give the car a clean-cut and technical, sporty edge. The charging flap
  rearwards of the front-left wheel is a reminder of the M Hybrid drive
  system at work.</p>
<p>Throughout the side view, deliberately short character lines, which
  start off boldly before fading softly, accentuate the car’s agile,
  modern feel. The expressive rear lights extend well into the car’s
  flanks and create an eye-catching transition into the rear. The black
  cladding typical of BMW X models above the wheels and on the side
  skirts is very clearly defined and gives the body an elevated
  appearance. The elongated body sits on 23-inch light-alloy wheels,
  which bring extra power and solidity to the side view.</p>
<p>
<strong> </strong></p>
<h3>
<strong>The rear</strong>
<strong>: powerful stature and newly interpreted design.</strong></h3>
<p>The design of the rear end likewise accentuates the car’s powerful
  stature, and the BMW Concept XM cuts a low and sporty figure from this
  angle. The rear window is inserted almost seamlessly into the rear
  end. The fresh interpretation of the design can also be seen in the
  arrangement of the BMW logo, which is laser-etched into the window
  below each of the two cant rails. This is a stylistic reference to the
  BMW M1, to date the only example of a standalone model developed
  exclusively by BMW M GmbH.</p>
<p>Lower down at the rear end, prominently flared wheel arches draw
  attention to the car’s powerful stance on the road. Extremely slim and
  boldly L-shaped rear lights extending across almost the entire width
  of the rear add to the effect. The lights themselves have a dark
  appearance when not active, giving way to a precise and uniform shade
  of red when switched on. Dominating the rear apron are the
  characteristic twin tailpipes of BMW M models. The dual-branch,
  twin-tailpipe exhaust system employed here reduces backpressure for
  the V8 engine and also generates the emotionally rich M-typical
  soundtrack accompanying the engine’s imposing power delivery. The
  vertical arrangement and hexagonal interpretation of the tailpipes
  breathe new life into this classically iconic feature.</p>
<p>
<strong>
<span style=""><img src="https://content.presspage.com/uploads/3240/e4b019b0-40aa-42f2-8709-bd64cd897da7/P90445536_highRes_bmw-concept-xm-11-21.jpg"/></span> </strong></p>
<h3>
<strong>The interior design – high performance and extrovert luxury.</strong></h3>
<p>Inside the BMW Concept XM, the driver will find a distinctive
  M interpretation of driver-focused cockpit design. The lines and
  surface design of the instrument panel, centre console, door trim and
  seats give the ambience in the front compartment a progressive feel
  with their powerful geometry and high-quality materials. Brown,
  vintage-look leather, copper and carbon fibre create a bridge between
  luxury and motor sport. A bold trim element provides clear visual
  separation between the driver’s area and the other sections of the car.</p>
<p>Inside the cockpit area, a decorative surface made from carbon fibre
  with interwoven copper thread creates a sporty and exclusive base for
  displays, air vents and control/operating elements. The new BMW Curved
  Display screen grouping positioned above it creates a neat balance
  between traditional driver focus and modern digitality. Red accents on
  the steering wheel and centre console are M-specific references to the
  car’s sporting prowess. A trio of vertical elements presented in the
  three colours of the BMW M brand logo form the heart of the centre console.</p>
<p> </p>
<h3>
<strong>Spacious and luxurious: the M Lounge. </strong></h3>
<p>The unwavering driver focus of the front compartment contrasts with
  the extravagant and luxurious lounge-like ambience in the rear of the
  BMW Concept XM. Special materials, visually powerful surfaces and
  expressive details turn the rear seats into the unique M Lounge,
  black-tinted rear side windows underscoring the abiding sense of
  privacy here. While warm brown leather dominates the cockpit, the rear
  is decked out in the rich colour shade Petrol. The large rear seat
  bench with its deep seat recesses forms an inviting space to relax.
  Only the diamond-shaped area of the head restraints – which provides
  the supporting function familiar from BMW M Sport seats in other
  models – is leather-trimmed. The lower sections of the seats offer
  high comfort and an exclusive couch character with their luxurious
  velvet upholstery and diamond quilting. Deep-pile carpeting with a
  diamond pattern adds to the exclusive impression.</p>
<p>
<strong> </strong></p>
<h3>
<strong>Illuminated and sculptural: the </strong>
<strong>headliner</strong>
<strong>.</strong></h3>
<p>The visual highlight of the cabin is its headliner with a
  three-dimensional prism structure. A combination of indirect and
  direct lighting produces a relief-like structure which showcases the
  headliner as an exclusive work of art. Together with the ambient
  lighting, it highlights the BMW Concept XM’s blend of luxury and
  comfort to extremely striking effect. The ambient lighting can be
  activated in the three BMW M colours.</p>
<p>
<strong> </strong></p>
<h3>
<strong>BMW Curved Display with M-specific user interface.</strong></h3>
<p>Based on the latest generation of BMW iDrive, the M-specific version
  of the control/operation system translates the high-performance
  character of the BMW Concept XM into the digital world. Showcased in
  the familiar three M colours, the user interface lends itself
  perfectly to a sporty driving experience. It visualises the modes of
  the hybrid drive system as well as the pure-electric driving mode with
  captivating aesthetic appeal. The BMW Curved Display provides the
  perfect stage for showing off this bespoke design and previews the
  user interface that will bring extra intensity to the driving
  experience in all future BMW M models.</p>
<h2>
<strong>Overview</strong>
<strong> </strong></h2>
<ul>
<li>The BMW Concept XM embodies an expressive<strong> new vehicle
    concept:</strong> a zero-compromise BMW M with striking BMW X design language.</li>
<li>The <strong>new, progressive front-end design of BMW’s forthcoming
      luxury-class models </strong>can be seen for the first time on the
    BMW Concept XM. The slim and iconic daytime driving lights and the
    eye-catching contour lighting of the kidney grille are the main
    focal points.</li>
<li>The series-production model –<strong> the BMW XM – will be
      produced from the end of 2022</strong> at BMW Group Plant
    Spartanburg in the USA, the most important sales market for the new
    high-performance model<strong>.</strong></li>
<li>BMW M GmbH will therefore be presenting the first<strong>
      standalone M model since the legendary BMW M1</strong> in the year
    it celebrates its 50th anniversary.</li>
<li>The BMW XM will be the <strong>first electrified high-performance
      model in the BMW M portfolio</strong>. It will be available as an
    M Hybrid only.</li>
<li>The newly developed <strong>M Hybrid drive system</strong>
    combines a V8 engine with a high-performance electric motor. It
    generates maximum output of <strong>550 kW/750 hp</strong> and peak
    torque of<strong> 1,000 Nm (737 lb-ft).</strong></li>
<li>The drivetrain enables <strong>an all-electric range of up to 80
    km</strong>. The first electrified vehicle from BMW M GmbH for the
    high-performance segment therefore <strong>points the way for the
      future of the M brand.</strong></li>
<li>
<strong>Vehicle design:</strong> Bold, robust and new – the
    expressive design of the BMW Concept XM represents an emotionally
    potent statement beyond all norms and conventions.</li>
<li>
<strong>Exterior design: </strong>The impactful exterior design
    forms a visually expressive silhouette that exudes presence. The
    strikingly sculpted surfaces and extravagant lines create a
      <strong>unique design language.</strong></li>
<li>
<strong>Interior: </strong>With its exclusive materials and the
      luxurious<strong> M Lounge</strong> in the rear, the cabin
    reflects the groundbreaking character of the BMW Concept XM. The
      <strong>sculptural, illuminated headliner</strong> is a special
    highlight that gives the spacious rear compartment a sense of extravagance.</li></ul>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Tue, 07 Dec 2021 11:09:01 +0100</pubDate>
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                        <title>BMW M Design Talk: The BMW M4 meets the BMW M4 GT3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m-design-talk-the-bmw-m4-meets-the-bmw-m4-gt3-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m-design-talk-the-bmw-m4-meets-the-bmw-m4-gt3-en-ae/</guid><pp:caseid>813551</pp:caseid><pp:summary><![CDATA[Video highlights the common ground between the BMW M4 Competition and the BMW M4 GT3 racing car.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich. </strong>From series production to the race track –
  and back: In a new video, BMW M GmbH offers insights into the
  development of the new BMW M4 GT3 racing car and identifies some
  fascinating similarities between the new flagship model in the BMW M
  Motorsport line-up and the BMW M4 Competition production model (fuel
  consumption combined: 10.2 – 9.9 l/100 km [27.7 – 28.5 mpg imp] in the
  WLTP cycle, 10.2 l/100 km [27.7 mpg imp] in NEDC; CO2 emissions
  combined: 233 – 227 g/km in WLTP, 234 g/km in NEDC). Designers and
  engineers from BMW’s production car development programme and BMW M
  Motorsport present interesting details about the two cars, with the
  BMW M4 Design Talk featuring Anne Forschner, Exterior Designer BMW M4
  Competition, and Michael Scully, BMW Group Designworks Global
  Automotive Director, getting the ball rolling.</p>
<p>
<span style=""> </span></p>
<p>The video starts with Forschner and Scully talking about the most
  striking design feature of the two cars: the BMW kidney grille. “All
  BMW M cars have a polarising effect, which means they do not
  automatically appeal to everyone. Their impact on people is both
  physical and emotional,” says Forschner. “The kidney grill retains the
  production car’s perimeter geometry, while their interior surfaces
  have been opened-up and celebrate the care and feeding of the race
  engine’s enhanced cooling requirements for the M4 GT3.” explains
  Scully. The BMW M4 GT3 – which is currently in its final year of
  development – has been designed to help BMW M Motorsport teams compete
  for race victories and titles around the world from 2022. Scully
  continues: ”The M4 GT3’s added front corner lights reference the
  production car’s air curtain location and give identity and visual
  structure to an aerodynamically critical portion of the race car.
  Their boomerang shape mimics the natural shadow of the production
  car’s front facia surfaces, and supplements high speed night time
  visibility during endurance races.”</p>
<p>Viewed from the side, it is clear that the racing car implements the
  same constellation of design elements as the production car to define
  the bodyside: with one “continuity loop” created from the upper
  greenhouse/A pillar, front fender detail, and upward-sweeping lower
  bodyside feature.</p>
<p>The roof, with its two longitudinal fins, and the heavily raked rear
  window are also identical in form on both the BMW M4 Competition and
  BMW M4 GT3. These elements enable an ideal flow of air to the racing
  car’s rear wing.</p>
<p>The greatest differences between the two cars can perhaps be found at
  the rear. “The tail of the BMW M4 GT3 is familiar in some areas, but
  in others it looks very different,” says Anne Forschner. “The racing
  car is 75 millimetres wider on each side, but we have carried over the
  rear lights from the production car and the rear contour of the boot
  lid is also the same,” adds Michael Scully.</p>
<p>Forschner points out how the many likenesses between the duo, which
  already give the standard model a very sporty appearance and provide
  an excellent basis for the race version, clearly reflect how the two
  cars were developed: “From the road to the race track and from the
  race track back to the road.” Meanwhile, Scully is fulsome in his
  praise of his colleagues from series production. “The BMW M4
  Competition production model represents a wonderful basis on which to
  make a racing car. It has iconic elements and geometry geared to
  delivering high performance and efficiency.”</p>
<p>A second video in a few weeks’ time will focus on the shared heart of
  the two cars. In it, Marcus Engelke, Project Manager Drivetrain BMW
  M4, and Ulrich Schulz, Head of Drivetrain Design at BMW Motorsport,
  will talk about the six-cylinder in-line engine with M TwinPower Turbo
  technology, which was conceived from the outset for both road cars and
  track machines.</p><div class="co2emission"><div class="co2emission-headline">CO2 EMISSIONS & CONSUMPTION.</div><div class="co2emission-text"><p>
<strong>BMW M4 Competition: </strong>Fuel consumption combined: 10.2 –
  9.9 l/100 km [27.7 – 28.5 mpg imp] in the WLTP cycle, 10.2 l/100 km
  [27.7 mpg imp] in NEDC; CO2 emissions combined: 233 – 227 g/km in
  WLTP, 234 g/km in NEDC. </p></div></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Coupé]]></category>
            <pubDate>Thu, 22 Apr 2021 00:01:00 +0200</pubDate>
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                        <title>BMW Group wins iF Design Gold Award 2021 for the design presentation of the BMW iX.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-wins-if-design-gold-award-2021-for-the-design-presentation-of-the-bmw-ix-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-wins-if-design-gold-award-2021-for-the-design-presentation-of-the-bmw-ix-en-ae/</guid><pp:caseid>813554</pp:caseid><pp:summary><![CDATA[The highest distinction – the Gold Award – in the Communication discipline acknowledges the creativity, technological execution and visual quality of the innovative presentation held at #NEXTGen 2020. The BMW Group also claimed another six iF Design Awards in the categories Product, Communication and Professional Concept.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>The BMW Group’s #NEXTGen 2020 streaming event
  excited fans of the BMW, MINI and BMW Motorrad brands around the
  world, but also impressed experienced design experts. Indeed, a jury
  assembled by the German Design Council named the innovative
  presentation format as an iF Design Award 2021 winner in the
  Communication discipline. The Gold Award – the highest distinction in
  the competition – was presented to the virtual design world premiere
  of the BMW iX which, as the highlight of #NEXTGen 2020, attracted
  particular attention. The jury noted that the reveal for the BMW
  Group’s new technology flagship had set new standards in
  communication: “Thanks to BMW, fully digital events have levelled up.
  Innovative and mysterious, this is high-end, state-of-the-art
  programming for our times. What a beautiful and inviting way to
  introduce the new fully electric BMW iX.”</p>
<p>Public curiosity in the BMW iX was stoked ahead of #NEXTGen 2020 by
  the informative and entertaining “Chasing iNEXT” infotainment series
  produced in the style of streaming platforms. The innovative unveiling
  was then staged in a specially created aesthetic using sophisticated
  studio technology and virtual effects. “The design team of the fully
  digital streamcast event #NEXTGen 2020 by the BMW Group pushed virtual
  production to the max by adding augmented reality layers, as well as
  creating beautiful design-worlds,” continued the statement from the iF
  Design Award jury.</p>
<p>“We are delighted to receive the Gold Award and would like to express
  our sincere thanks to the jury,” said Alexander Bilgeri, Head of
  Corporate Communications Strategy, Messaging, Communication Channels
  for the BMW Group. “Our infotainment series ‘Chasing iNEXT’ and the
  presentation of the BMW iX were key elements of #NEXTGen 2020. We
  opened doors for the film crew to our development departments which
  otherwise remain closed, and this enabled an unprecedented delve
  behind the scenes of our Research and Innovation Centre (FIZ). The
  design presentation of the iX provided the grand finale of ‘Chasing
  iNEXT’, and the iF Gold Award is a fantastic compliment to all BMW
  Group employees.”</p>
<p>Stefan Ponikva, Vice President BMW Brand Experience, adds: “A massive
  thank you to the jury. The development of #NEXTGen in 2019 gave the
  BMW Group a new and innovative in-house format which could underpin
  our claim to innovation leadership in the field of communication as
  well. #NEXTGen offers us a high degree of creative freedom when it
  comes to communicating our philosophy and our content on the BMW Group
  channels and those of its brands. We are breaking completely new
  ground and adapting our communications activities to the landscape of
  the digital age and our customers’ requirements. This involves setting
  new trends and we are delighted to have won this important prize.”</p>
<p>With the presentation format chosen for #NEXTGen 2020, the BMW Group
  factored in both the technological possibilities of the digital era
  and the requirements of the ongoing pandemic. The content released
  online to date, which can be accessed at <a href="http://www.bmw.com/nextgen">www.bmw.com/nextgen</a>, provides a
  far-reaching insight into the FIZ. Presented alongside the BMW iX were
  a series of other trailblazing vehicle concepts, such as the MINI
  Vision Urbanaut and BMW Motorrad Concept CE 04, as well as fascinating
  and entertaining video clips focusing on artificial intelligence, the
  new BMW Driving Simulation Centre, electric drive systems,
  connectivity and virtual collaboration. Film contributions, interviews
  and panel discussions provided background information on the latest
  technologies, collaborations and future trends involved in shaping the
  face of individual mobility in the future.</p>
<p>The BMW Group also collected six other iF Design Awards this year.
  “The BMW Individual – Symbols of Suprematism” campaign and the artwork
  for “THE 8” earned the company two further distinctions in the
  Communication category. The BMW i Interaction EASE was presented with
  an iF Design Award in the Professional Concept discipline. And the BMW
  Concept i4, BMW M4 GT3 and BMW iX all gained recognition for their
  design excellence in the Product category. </p>
<p>The iF Design Award is regarded as one of the world’s most
  prestigious seals of quality for outstanding design achievements. The
  winners are decided by a jury of international design experts in an
  array of categories such as Product Design, Packaging Design,
  Architecture, User Experience, Service and Communication Design.
  Alongside exterior design, the criteria for the renowned award, which
  has been presented annually since 1953, include the degree of
  innovativeness, ergonomics, functionality and environmental
  compatibility on display.</p>
<p> </p>
<h3>The BMW Group received the following distinctions at the iF Design
  Award 2021:</h3>

  
    
      
      
  
    
    
    
  
    
      
    
      
    
      
    
      
    
      
    
      
    
      <table border="1" cellpadding="0" cellspacing="0" style="border-collapse: collapse;width: 100.0%;height: 128.0px;" width="80%"><tr style="height: 16.0pt;"><th colspan="2" height="21" style="height: 16.0px;width: 173.53125px;border-color: rgb(206,212,217);">iF Award</th><th style="width: 215.0px;height: 16.0px;border-color: rgb(206,212,217);">Discipline</th></tr><tr style="height: 16.0pt;"><td height="21" style="height: 16.0px;width: 173.53125px;">iF Gold
        Award</td><td style="width: 299.48438px;height: 16.0px;">#NEXTGen 2020</td><td style="width: 215.0px;height: 16.0px;">Communication</td></tr><tr style="height: 16.0pt;"><td height="21" style="height: 16.0px;width: 173.53125px;">iF
        Design Award</td><td style="width: 299.48438px;height: 16.0px;">BMW iX</td><td style="width: 215.0px;height: 16.0px;">Product</td></tr><tr style="height: 16.0pt;"><td height="21" style="height: 16.0px;width: 173.53125px;">iF
        Design Award</td><td style="width: 299.48438px;height: 16.0px;">BMW Concept
        i4</td><td style="width: 215.0px;height: 16.0px;">Product</td></tr><tr style="height: 16.0pt;"><td height="21" style="height: 16.0px;width: 173.53125px;">iF
        Design Award</td><td style="width: 299.48438px;height: 16.0px;">BMW M4 GT3</td><td style="width: 215.0px;height: 16.0px;">Product</td></tr><tr style="height: 16.0pt;"><td height="21" style="height: 16.0px;width: 173.53125px;">iF
        Design Award</td><td style="width: 299.48438px;height: 16.0px;">THE 8 Artwork</td><td style="width: 215.0px;height: 16.0px;">Communication</td></tr><tr style="height: 16.0pt;"><td height="21" style="height: 16.0px;width: 173.53125px;">iF
        Design Award</td><td style="width: 299.48438px;height: 16.0px;">The BMW Individual
        Symbols of Suprematism</td><td style="width: 215.0px;height: 16.0px;">Communication</td></tr><tr style="height: 16.0pt;"><td height="21" style="height: 16.0px;width: 173.53125px;">iF
        Design Award</td><td style="width: 299.48438px;height: 16.0px;">BMW i Interaction
        EASE</td><td style="width: 215.0px;height: 16.0px;"><p>Professional Concept</p></td></tr></table>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,BMW i,Awards,i20,G26,Product,BMW]]></category>
            <pubDate>Wed, 21 Apr 2021 15:32:17 +0200</pubDate>
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                        <title>The original – new every time: The MINI 3-door,  the MINI 5-door,  the MINI Convertible.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-original---new-every-time-the-mini-3-door--the-mini-5-door--the-mini-convertible-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-original---new-every-time-the-mini-3-door--the-mini-5-door--the-mini-convertible-en-ae/</guid><pp:caseid>813536</pp:caseid><pp:summary><![CDATA[The original in the small car premium segment moves to the next stage of its evolution. With an intensive makeover for the MINI 3-door, the MINI 5-door and the MINI Convertible, the British premium automobile manufacturer confirms the position of the three models as the premium providers of driving fun, expressive design and individual style.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Clear exterior design accents give it a purist appearance that
  emphasises the hallmark design features. In addition, the innovative
  Multitone Roof creates unique individualisation opportunities. In the
  interior, the extensively redesigned cockpit underlines the premium
  character of the MINI-3 door, the MINI-5 door and the MINI
  Convertible. Attractive additions to the range of standard and
  optional equipment, new exterior paint finishes, light-alloy wheels,
  interior and seating surfaces as well as innovative technology in the
  areas of chassis, driver assistance systems, operation and
  connectivity round off the latest update for the British brand's small
  car models.</p>
<div>
<p>20 years after the launch of the modern MINI, the latest model
    generation presents itself in top form. The concept associated with
    the relaunch of the brand, namely to build premium cars for the
    small car segment, has turned into a unique and global success
    story. Today, MINI is the epitome of agile driving combined with an
    unmistakable look; it meets the highest standards in terms of
    technology and quality in its vehicle class. "With the current
    model revision, the MINI has reached a level of maturity that makes
    it more exceptional in the small car segment with regard to design,
    product substance and premium quality, than ever before," says
    Bernd Körber, Head of the MINI brand. "The MINI is the original
    that stands out from the crowd and it continues to reinvent itself
    again and again."</p>
<p>The global market launch of the latest edition of the MINI-3 door,
    MINI 5-door and MINI Convertible models will begin in March 2021. In
    a model-specific version, the comprehensive design, technology and
    premium quality update also gives fresh impetus to the all-electric
    MINI Cooper SE (fuel consumption combined: 0.0 l/100 km (WLTP);
    combined power consumption: 17.6 - 15.2 kWh/100 km (WLTP), 16.1 -
    14.9 kWh/100 km (NEDC); combined CO<sub>2</sub> emissions: 0 g/km)
    in continuing its successful push into the electric vehicle segment.
    The latest version of the extreme athletes, the MINI John Cooper
    Works (combined fuel consumption: 7.1 - 6.8 l/100 km (WLTP),
    7.1 - 6.9 l/100 km (NEDC); combined CO<sub>2</sub> emissions:
    161 - 155 g/km (WLTP), 163 - 158 g/km (NEDC) and
    MINI John Cooper Works Convertible (combined fuel consumption:
    7.4 -7.1 l/100 km (WLTP), 7.4 - 7.1 l/100 km (NEDC); combined
    CO<sub>2</sub> emissions: 167 - 161 g/km (WLTP), 169 - 163 g/km
    (NEDC) also benefits from a model-specific further development of
    their design and their product substance.</p>
<p>
<strong>MINI 3-door, MINI 5-door, MINI Convertible: The innovations
      in brief.</strong></p>
<ul>
<li>Purist look thanks to new front design.</li>
<li>LED headlights now as standard equipment.</li>
<li>Characteristic side scuttles in a new design.</li>
<li>Redesigned rear apron, LED rear lights in Union Jack design now standard.</li>
<li>World innovation: The Multitone Roof.</li>
<li>New body colours and light alloy wheels.</li>
<li>Newly-designed interior surfaces and air outlets.</li>
<li>Redesigned steering wheels, optionally heated for the first time.</li>
<li>Multifunctional instrument display with 5-inch colour display.</li>
<li>Central instrument cluster with new Piano Black high-gloss
      surround, 8.8-inch display and modern graphics display as standard.</li>
<li>Sports seats in new Light Chequered colour.</li>
<li>New Ambient Light option with extended features.</li>
<li>Adaptive chassis now features frequency-selective damping.</li>
<li>Electric parking brake available for the first time.</li>
<li>Active Cruise Control now with Stop & Go function.</li>
<li>Greater safety thanks to new lane departure warning and bad
      weather light.</li>
<li>Piano Black exterior with extended features.</li>
<li>New equipment packages allow for targeted individualisation.</li></ul>
<p> </p>
<p>"The MINI’s increased product substance is visible at first
    glance and is noticeable everywhere," says project manager
    Petra Beck. "This applies to the design, the materials and the
    quality feel in the interior as well as to the numerous new
    functions with regard to operation, driving fun and driver assistance."</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/c311dfd1-0725-4527-ba6f-f0d58e7482a1/P90412279_highRes_highlights-mini-coop.jpg"/></span></p>
<p>
<strong>Purify MINI: The new exterior design.</strong></p>
<p>A new exterior design language now puts the unmistakable appearance
    of the MINI in a decidedly purist light. Above all, the enhanced
    aesthetics ensure that the central design features of the MINI
    become even more apparent and modern by means of reduction. The
    front view of the MINI 3-door including the MINI Cooper SE, the MINI
    5-door and the MINI Convertible is particularly expressive. It is
    dominated more than ever by the characteristic radiator grille, the
    hexagonal surround of which now takes up significantly more space,
    and by the round hallmark MINI headlights. The position lights are
    replaced by vertical air inlets placed far to the outside, which
    serve as an opening for the air curtains in order to optimise
    aerodynamics. The central bumper strip, which also functions as a
    number plate holder, is now in body colour rather than in black.</p>
<p>"The new MINI design is more modern, fresher and
    clearer," says Oliver Heilmer, Head of MINI Design. "All
    innovations follow a common mission: Purify MINI! Less complexity,
    more individuality."</p>
<p>Typical MINI proportions and short overhangs continue to define the
    side view. The new contours of the wheel arch surrounds are
    striking. In addition, the side indicators integrated into the
    redesigned side scuttles now feature LED technology. A reduced
    surface design characterises the rear view of the combustion engine
    powered MINI model variants. A black surround picks up the hexagonal
    shape of the radiator grille. The rear fog light is now integrated
    into the rear apron as a narrow LED unit.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/22761b05-8190-4535-a654-92c89705324b/P90412281_highRes_highlights-mini-coop.jpg"/></span></p>
<p>
<strong>Each roof is unique: The unique Multitone Roof.</strong></p>
<p>Contrasting colours for the roof and exterior mirror caps are among
    the most striking design features that have made MINI a pioneer when
    it comes to customisation. In addition to the Jet Black, Aspen White
    and Melting Silver paintwork, as well as Chili Red for the MINI John
    Cooper Works, an innovative and globally unique variant of the roof
    paint finish is offered for the MINI 3-door and the MINI 5-door. The
    new Multitone Roof features a colour gradient from San Marino Blue
    through Pearly Aqua to Jet Black, created with a new painting
    technique and by extending from the windscreen frame to the rear.
    For this purpose, the three colour shades are applied one after the
    other in a wet-on-wet painting process. This paint finish, known as
    Spray Tech, is fully integrated into the mechanised production
    process at the MINI Oxford plant in the UK. Nevertheless, slight
    deviations in the colour pattern occur due to changing environmental
    conditions, so that every MINI with Multitone Roof is already unique
    ex works.</p>
<p>"The new Multitone Roof for the MINI is not only the most
    expressive form of contrast paint to date, it also takes the brand's
    hallmark ex works customisation options to a new level," says
    Oliver Heilmer, Head of MINI Design. "And because every roof
    looks a little bit different and is so unique, it pays to look
    closely more than ever."</p>
<p>
<strong>Three new exterior paint finishes, five new light-alloy wheels.</strong></p>
<p>The choice of body paint finishes includes three new colours. In
    addition to the Rooftop Grey metallic and Island Blue metallic
    exterior paint finishes, the Zesty Yellow variant, initially only
    available for the MINI Convertible, will also be available. As part
    of the Piano Black Exterior option, the door handles, side scuttles,
    fuel cap, MINI logos on the bonnet and luggage compartment lid and
    the model lettering and tailpipes of the exhaust system are now
    finished in high-gloss black in addition to the surrounds of the
    headlights, radiator grille and rear lights.</p>
<p>The range of light-alloy wheels available for the MINI has also
    been extensively renewed. Five new variants are available: 17-inch
    wheels are now also available in Tentacle Spoke black design, in
    Scissor Spoke design previously only available for the MINI Sidewalk
    Convertible, and in a black version of the Pedal Spoke variant which
    had been previously introduced exclusively for the 60 Years Edition
    models. In addition there are the 18-inch light-alloy wheels in
    Pulse Spoke design, with a concentric bi-colour look that creates
    particularly impressive design accents, as well as John Cooper Works
    light-alloy wheels in Circuit Spoke black design.</p>
<p>
<strong>Dark headlights, brightly illuminated roads: LED lights now standard.</strong></p>
<p>A new, expressively designed version of the LED headlights will be
    standard equipment on the MINI-3 door, the MINI 5-door and the MINI
    Convertible. The inner housing of the characteristic round lights is
    no longer in chrome, but in black. LED units for the low beam and
    the high beam ensure bright and even illumination of the road. A
    circumferential light band takes on the function of the daytime
    running lights and the turn indicators.</p>
<p>The range of functions of the optional Adaptive LED headlights
    includes the cornering light, the matrix high beam and the bad
    weather light. When turning, a separate light beam automatically
    falls on the lane where the driver is headed. The high beam is also
    automatically controlled according to the respective traffic
    situation at speeds of more than 70 km/h. For this purpose, the
    corresponding LED unit is divided into four segments that can be
    activated and deactivated independently of each other. This matrix
    function makes it possible to avoid dazzling other road users. As
    soon as the MINI front camera registers an oncoming vehicle or a
    vehicle driving ahead, the space that vehicle occupies is only
    illuminated at low beam brightness. The bad weather light can also
    be activated at the touch of a button. When visibility is limited,
    for example due to fog or heavy rain or snow, the low beam can be
    supplemented by a dimmed cornering light to illuminate the road more intensively.</p>
<p>
<strong>Rear lights in Union Jack design now standard.</strong></p>
<p>The characteristic rear lights in Union Jack design are now also
    part of the standard equipment range for the MINI 3-door, the MINI
    5-door and the MINI Convertible. The British flag-inspired graphic
    of the rear lights is particularly emphasised by a darker version of
    the pattern. All functions of the rear lights are in LED technology
    with the exception of the reversing light.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/b0aacce5-036a-49f2-9d78-3518e7cef62c/P90412280_highRes_highlights-mini-coop.jpg"/></span></p>
<p>
<strong>Interior: Clear design, high-quality finish.</strong></p>
<p>The redesigned interior of the MINI 3-door, MINI 5-door and MINI
    Convertible is sophisticated, modern and of particularly high
    quality. New to the range are sports seats in the Light Chequered
    colour variant, which perfectly complement the Zesty Yellow exterior
    paint finish. The familiar Black Pearl fabric quality is given a
    new, expressive check look in hallmark British MINI style. The seams
    at the transition to the black imitation leather of the seat
    bolsters feature a colour scheme that matches the fabric of the seat surfaces.</p>
<p>The design of the Colour Line, which was previously selectable as
    an individual option, is now harmoniously matched to the respective
    seat upholstery colour. The number of chrome elements has been
    significantly reduced throughout the interior. The two outer, round
    air outlets are now framed by black panels. The internal air vents
    have been completely redesigned and are now embedded to be flush
    with the interior surface. The interior surface, which is optionally
    available in the new Silver Chequered and MINI Yours Aluminium
    variants as well as Electric for the MINI Cooper SE, now extends
    across the entire width of the instrument panel into the driver's area.</p>
<p>The premium look of the hallmark central instrument has also been
    optimised. An 8.8-inch colour touchscreen display, touch-sensitive
    favourite buttons and Piano Black high-gloss surfaces are now
    standard features. In addition, the audio control unit and the
    function buttons for hazard warning lights and driver assistance
    systems are integrated even more harmoniously into the circular
    control unit. In conjunction with the Ambient Light option, a new
    surface design with laser engraving optimises the appearance of the
    LED light ring surrounding the central instrument. The operating
    system controller placed on the centre console now features an
    all-black surface in conjunction with a navigation system.</p>
<p>
<strong>Sports leather steering wheel now standard, digital cockpit optional.</strong></p>
<p>A newly designed sports leather steering wheel with multifunction
    buttons will be part of the standard equipment of all model variants
    of the MINI-3 door, MINI-5 door and MINI Convertible. A new
    structure for the keypads optimises operation of the audio and
    telephone functions, voice control and driver assistance systems.
    The John Cooper Works Trim, MINI Yours Trim and MINI Electric Trim
    equipment packages feature a particularly high-grade version of the
    sports leather steering wheel. It features a nappa leather surface
    and larger thumb rests. For the first time, steering wheel heating
    is also available as an optional extra for the MINI small car models.</p>
<p>A multifunctional instrument display behind the steering wheel is a
    component of the Connected Media option. The digital colour display
    in black panel design, which is standard in the MINI Cooper SE, has
    a 5-inch diameter and displays all driving-relevant information as
    well as check-control messages and status displays of the driver
    assistance systems. In the all-electric MINI, it also serves as a
    charging status indicator while connected to the power grid.</p>
<p>
<strong>Choice of display colours and lighting mood: The new
      "Lounge" and </strong>
<strong>"Sport” modes.</strong></p>
<p>There is a choice of two colour schemes for the central instrument
    display and the digital cockpit display, which can be called up in
    the control system menu. In "Lounge" mode, the content
    displayed is in a relaxing colour setting ranging between turquoise
    and petrol blue. If "Sport" mode is active, the screen
    backgrounds are red and anthracite. On vehicles equipped with the
    optional MINI Driving Modes, the colour scheme is linked to the
    respective vehicle setting selected. In the MID and GREEN modes, the
    "lounge" style screen display is then called up, and when
    driving in "SPORT" mode, the corresponding colour scheme
    of the same name is also activated. Optionally, a uniform colour
    scheme for all MINI Driving Modes can be set in the control system menu.</p>
<p>In conjunction with the new Ambient Light option, the colour worlds
    of the displays can also be combined with the interior light
    control. There is a choice of six interior light colours for each of
    the two modes "Lounge" and "Sport". They can
    each be set using a toggle switch located in the upper area of the
    windscreen frame. Corresponding coloured light is then emitted from
    the laser-engraved LED ring of the central instrument, from the now
    indirectly illuminated undersides of the interior surfaces, along
    the contours of the door panels, at the driver's and passenger's
    door openers, from the base of the roof as well as in the front area
    of the centre console and in the footwells. This provides an
    individually configurable and always harmonious lighting mood in the
    interior of the MINI 3-door, the MINI 5-door and the MINI
    Convertible. In addition, the Ambient Light option also illuminates
    the door handles and the entry areas on the driver and passenger sides.</p>
<p>-------------------------------------------------------------------------------------------</p>
<h2>
<strong>Questions to Oliver Heilmer on the new MINI.</strong></h2>
<p>
<strong>What does the new MINI model stand for in your view?</strong></p>
<p>The new MINI is first and foremost an authentic MINI and has gained
    even further in personality and substance. Under the banner
    “Purify”, we have refined and emphasised all those things that make
    MINI what it is: quality, modernity and identity. Here, it was also
    important to us to achieve even greater differentiation between the
    various engine variants. For the first time, there is no specific
    design for the MINI One, and the Cooper, Cooper S, Cooper SE and
    John Cooper Works can be clearly distinguished from one another.</p>
<p>
<strong>What was the approach with the development of this model?</strong></p>
<p>MINI has a great history. This means we at MINI Design are
    repeatedly handed the fascinating task of striking the right balance
    between heritage and the future. What things do you keep in, what do
    you rethink? An important strategy for us here was a purposeful
    “reduction” to essential aspects, so we could focus on specific
    elements and enhance their visual presence. With the new MINI, the
    revolution is in the detail. We set out to modernise where we could,
    while at the same time retaining the car’s established substance.
    For example, omitting chrome in the headlights for the first time
    showcases even more effectively the signature MINI look created by
    the circular daytime driving lights. The same goes for the radiator
    grille: reducing certain elements gives the grille and therefore the
    front end as a whole a clearer and more modern appearance. And
    incorporating the body colour into the grille for the first time
    adds another visual highlight.</p>
<p>
<strong>What are some of the special design features of the new MINI?</strong></p>
<p>Revolutions at MINI often begin with colour and material-related
    themes. We’ve always been pretty bold in this area, and that’s the
    case again with the new MINI. With the <strong>Multitone
    Roof</strong> – a visually expressive design made up of multiple
    colours – we are making a real stylistic statement and taking the
    next step in developing the contrast-colour roof design originally
    established by us. The paint finish on this new roof progresses from
    dark blue through light blue to black. The special manufacturing
    process we developed at Plant Oxford for the job at hand ensures
    each roof is a one-off, as the wet-on-wet painting method inherently
    creates slight differences in the colour transitions. And so, every
    customer will be given a unique example of the car; it doesn’t get
    any more individual. What is more, we are the first carmaker to
    offer this kind of roof design. Another feature of the exterior are
    the new <strong>18-inch radial wheels</strong>. These represent a
    further development of the classic Mini’s signature wheel rims, now
    with milled surfaces. The bi-colour design of the rims creates a
    very effective contrast, and the concentric pattern adds the
    finishing touch to their dynamic and modern appearance.</p>
<p>At first glance, the interior is typically MINI, but look again and
    the array of detail updates we’ve introduced are revealed. Fewer
    joins and buttons give the cabin a more sophisticated and modern
    feel. The clear cockpit layout with <strong>new multi-function
      steering wheel</strong> integrates more functions yet reduces the
    number of control surfaces. The <strong>digital instrument
    cluster</strong> on the steering column and <strong>iconic central
      instrument with all-new user interface</strong> point the way into
    the brand’s digital age. One feature of the car you may not be able
    to see as such, but which I would say is equally important is the
    use of 100% recycled material for the surfaces of the sports seats
    in the new Light Chequered design. After all, our goal is to make
    the future not only modern but also more sustainable.</p>
<p>
<strong>Significant updates have been made to the user interface.
      How did </strong>
<strong>they come about?</strong></p>
<p>We are focusing on touch control in the new MINI, as this is
    something our customers are already familiar with from devices they
    use outside the car. So, the car should offer an intuitive extension
    of this control logic. The layout is also visually clear and modern
    in execution. We now have live widgets, which users can adapt or
    selected by swiping. And we are using two colour worlds to highlight
    the “Lounge” and “Sport” driving modes in the central information
    display. These modes also team up with the extended ambient
    lighting. When the driver selects a mode, the ambient lighting
    changes in full and allows the driver to immerse themselves
    discreetly yet even more deeply in the driving experience.</p>
<p>
<strong>What scope will there be for customisation?</strong></p>
<p>Customisation has always been a central theme at MINI. With this in
    mind, we certainly haven’t dialled things back with the new MINI;
    instead, we’re offering even more ways of adapting the car to the
    customer’s individual style and personality. As I said before, it’s
    difficult to think of a more individual feature than the Multitone
    Roof. And we’re also adding three new exterior colour shades to the
    selection of paint finishes for this model. As you would expect, we
    are once again offering a spread of high-quality equipment and trim
    options for the interior which will help owners to set their car
    apart. Together with the Multitone Roof, this means we are opening
    up a wider range of possibilities than ever before.</p>
<p>
<strong>What does the new MINI tell us about the (design) future of MINI?</strong></p>
<p>The principle of reduction will play a major role in shaping the
    future face of MINI. After all, we believe that, in this ever more
    complex world, it will become increasingly important to focus on the
    essential aspects. We don’t see reduction as “doing without”.
    Rather, purposefully leaving things out enables us to highlight and
    emphasise those that remain to the best possible effect. In our
    eyes, reduction represents a clear choice – for elements that will
    then benefit from all of our passion, eye for detail and expertise.</p>
<p>-------------------------------------------------------------------------------------------</p>
<p>
<strong>Engines with MINI TwinPower Turbo Technology and Euro 6d
      emission standard.</strong></p>
<p>Powerful and efficient petrol engines with three or four cylinders
    constitute the drive portfolio for the MINI 3-door, the MINI 5-door
    and the MINI Convertible. Their MINI TwinPower Turbo technology is
    made up of a turbocharging unit integrated into the exhaust
    manifold, direct petrol injection and variable valve timing. The
    3-cylinder engines, each with a capacity of 1.5 litres, are
    available in three versions with outputs ranging from 55 kW/75 hp to
    75 kW/102 hp and 100 kW/136 hp. The 2.0-litre 4-cylinder engine
    generates a maximum output of 1131 kW/178 hp or 170 kW/231 hp in the
    two John Cooper Works models. Thanks to consistently optimised
    emission control technology, which includes a petrol engine
    particulate filter, all model variants comply with the Euro 6d
    emission standard.</p>
<p>With its 135 kW/184 hp electric motor, the MINI Cooper SE provides
    emission-free driving fun. Power is transmitted via a single-stage
    automatic transmission. The high-voltage lithium-ion battery, which
    is located deep in the vehicle floor and has a gross energy content
    of 32.6 kWh, enables a range of 203 to 234 kilometres as determined
    in the WLTP test cycle.</p>
<p>The combustion engines of the MINI 3-door, MINI 5-door and MINI
    Convertible are combined with a 6-speed manual gearbox as standard.
    With the exception of the entry-level engine for the MINI 3-door and
    the MINI 5-door, they can also deliver their power to the front
    wheels via a 7-speed Steptronic transmission with double clutch
    (John Cooper Works models: 8-speed Steptronic transmission).</p>
<p>
<strong>Four drive units are available for both the MINI 3-door and the</strong>
<br/>
<strong>MINI 5-door:</strong>
<br/>
<br/>
<strong>MINI One First 3-door</strong>: 55 kW/75 hp, 0 – 100 km/h in
    13.4 seconds, top speed: 173 km/h, fuel consumption: 5.8 – 5.4
    litres/100 km (WLTP), 5.4 – 5.2 litres/100 km (NEDC),
    CO<sub>2</sub> emissions: 133 – 122g/km (WLTP), 122 – 119 g/km (NEDC).<br/>
<br/>
<strong>MINI One 3-door</strong>: 75 kW/102 hp, 0 – 100 km/h in
    10.3 seconds (10.3 seconds), top speed: 193 km/h (193 km/h), fuel
    consumption:<br/>6.0 – 5.4 litres/100 km (6.1 – 5.5 litres/100 km)
    (WLTP),<br/>5.3 – 5.2 litres/100 km (5.0 – 4.9 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 136 – 123 g/km (138 – 124
    g/km) (WLTP),<br/>122 – 118 g/km (115 – 111 g/km) (NEDC).<br/>
<br/>
<strong>MINI Cooper 3-door</strong>: 100 kW/136 hp, 0 – 100 km/h in
    8.2 seconds (8.1 seconds), top speed: 210 km/h (210 km/h), fuel
    consumption:<br/>6.1 – 5.5 litres/100 km (6.1 – 5.5 litres/100 km)
    (WLTP),<br/>5.4 – 5.3 litres/100 km (5.1 – 4.9 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 138 – 124 g/km (138 – 124
    g/km) (WLTP),<br/>124 – 120 g/km (117 – 112 g/km) (NEDC).<br/>
<br/>
<strong>MINI Cooper S 3-door</strong>: 131 kW/178 hp, 0 – 100 km/h
    in 6.7 seconds (6.6 seconds), top speed: 235 km/h (235 km/h), fuel
    consumption:<br/>6.7 – 6.2 litres/100 km (6.4 – 5.8 litres/100 km)
    (WLTP),<br/>6.4 – 6.2 litres/100 km (5.5 – 5.3 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 151 – 140 g/km (144 – 132
    g/km) (WLTP),<br/>147 – 142 g/km (126 – 121 g/km) (NEDC).<br/>
<br/>
<strong>MINI One First 5-door</strong>: 55 kW/75 hp, 0 – 100 km/h in
    13.9 seconds, top speed: 172 km/h, fuel consumption: 5.9 – 5.4
    litres/100 km (WLTP), 5.4 – 5.3 litres/100 km (NEDC),
    CO<sub>2</sub> emissions: 135 – 124 g/km (WLTP), (125 – 121 g/km (NEDC).<br/>
<br/>
<strong>MINI One 5-door</strong>: 75 kW/102 hp, 0 – 100 km/h in
    10.6 seconds (10.6 seconds), top speed: 192 km/h (192 km/h), fuel
    consumption:<br/>6.1 – 5.5 litres/100 km (6.2 – 5.5 litres/100 km)
    (WLTP),<br/>5.4 – 5.3 litres/100 km (5.1 – 5.0 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 138 – 124 g/km (140 – 126
    g/km) (WLTP),<br/>125 – 120 g/km (118 – 114 g/km) (NEDC).<br/>
<br/>
<strong>MINI Cooper 5-door</strong>: 100 kW/136 hp, 0 – 100 km/h in
    8.4 seconds (8.3 seconds), top speed: 207 km/h (207 km/h), fuel
    consumption:<br/>6.1 – 5.5 litres/100 km (6.2 – 5.6 litres/100 km)
    (WLTP),<br/>5.4 – 5.3 litres/100 km (5.2 – 5.0 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 139 – 126 g/km (140 – 126
    g/km) (WLTP),<br/>125 – 120 g/km (119 – 115 g/km) (NEDC).<br/>
<br/>
<strong>MINI Cooper S 5-door</strong>: 131 kW/178 hp, 0 – 100 km/h
    in 6.8 seconds (6.7 seconds), top speed: 235 km/h (235 km/h), fuel
    consumption:<br/>6.8 – 6.2 litres/100 km (6.5 – 5.9 litres/100 km)
    (WLTP),<br/>6.5 – 6.3 litres/100 km (5.5 – 5.3 litres/100 km)
    (NEDC), CO<sub>2</sub> emissions: 154 – 141 g/km (147 – 134 g/km)
    (WLTP),<br/>149 – 144 g/km (126 – 121 g/km) (NEDC).</p>
<p>
<strong>Three engines are available for the MINI Convertible:<br/></strong>
<br/>
<strong>MINI One Convertible</strong>: 75 kW/102 hp, 0 – 100 km/h in
    11.0 seconds, top speed: 190 km/h, fuel consumption: 6.3 – 5.8
    litres/100 km (WLTP), 5.6 – 5.5 litres/100 km (NEDC),
    CO<sub>2</sub> emissions: 143 – 133 g/km (WLTP), (129 – 125 g/km (NEDC).<br/>
<br/>
<strong>MINI Cooper Convertible</strong>: 100 kW/136 hp, 0 – 100
    km/h in 8.8 seconds (8.7 seconds), top speed: 206 km/h (205 km/h),
    fuel consumption: 6.4 – 5.9 litres/100 km (6.4 – 5.9 litres/100 km)
    (WLTP), 5.8 – 5.6 litres/100 km (5.4 – 5.2 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 144 – 134 g/km (146 – 135
    g/km) (WLTP),<br/>132 – 127 g/km (124 – 120 g/km) (NEDC).<br/>
<br/>
<strong>MINI Cooper S Convertible</strong>: 131 kW/178 hp, 0 – 100
    km/h in 7.1 seconds (6.9 seconds), top speed: 230 km/h (230 km/h),
    fuel consumption: 6.9 – 6.5 litres/100 km (6.6 – 6.2 litres/100 km)
    (WLTP), 6.7 – 6.5 litres/100 km (5.8 – 5.6 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 157 – 148 g/km (151 – 141
    g/km) (WLTP),<br/>153 – 149 g/km (132 – 128 g/km) (NEDC).</p>
<p>
<strong>Also available:<br/></strong>
<br/>
<strong>MINI Cooper SE</strong>: 135 kW/184 hp, 0 – 100 km/h in 7.3
    seconds, top speed: 150 km/h, energy consumption: 17.6 – 15.2
    kWh/100 km (WLTP), 16.1 – 14.9 kWh/100 km (NEDC),
    CO<sub>2</sub> emissions: 0 g/km,<br/>range: 203 – 234 km (WLTP).<br/>
<br/>
<strong>MINI John Cooper Works</strong>: 170 kW/231 hp, 0 – 100 km/h
    in 6.3 seconds (6.1 seconds), top speed: 246 km/h (246 km/h), fuel
    consumption: 7.1 – 6.8 litres/100 km (6.9 – 6.6 litres/100 km)
    (WLTP), 7.1 – 6.9 litres/100 km (6.2 – 6.0 litres/100 km)
    (NEDC),<br/>CO<sub>2</sub> emissions: 161 – 155 g/km (157 – 150
    g/km) (WLTP),<br/>163 – 158 g/km (142 – 137 g/km) (NEDC).<br/>
<br/>
<strong>MINI John Cooper Works Convertible</strong>: 170 kW/231 hp,
    0 – 100 km/h in 6.6 seconds (6.5 seconds), top speed: 242 km/h (241
    km/h), fuel consumption: 7.4 – 7.1 litres/100 km (7.1 – 6.9
    litres/100 km) (WLTP),  7.4 – 7.1 litres/100 km (6.4 – 6.2
    litres/100 km) (NEDC),<br/>CO<sub>2</sub> emissions: 167 – 161 g/km
    (162 – 156 g/km) (WLTP),<br/>169 – 163 g/km (147 – 142 g/km) (NEDC)<br/>
<br/>(Figures in brackets apply to vehicles with automatic transmission)</p>
<p>
<strong>Go-kart feeling redefined: Adaptive suspension optimising
      the balance between sportiness and comfort.</strong></p>
<p>The spontaneous power delivery of the engines, precise steering,
    powerful brakes and suspension and damper tuning designed for
    spirited handling are what characterise the MINI's agile driving
    characteristics. A new version of the Adaptive Suspension, available
    for the first time on MINI models, now redefines the brand’s
    hallmark go-kart feeling. It achieves a noticeably optimised balance
    between sportiness and ride comfort through the use of continuous
    frequency-selective damping. An additional valve acting on the
    traction side takes over the task of smoothing out sudden pressure
    peaks within the damper. The damper force is adjusted within 50 to
    100 milliseconds.</p>
<p>Depending on the driving situation and road conditions, the damping
    forces can be reduced by up to 50 percent. This significantly
    increases ride comfort and superior handling when compensating for
    slight bumps in the road, while maintaining the sporty
    characteristics of the damping when turning in to a corner, for
    example. The innovative damper technology is available for all model
    variants except the MINI One First, the MINI One and the MINI Cooper SE.</p>
<p>The MINI Cooper SE comes with an electric parking brake as
    standard. It is activated and released with a button on the centre
    console and is also available in the other model variants, with the
    exception of the MINI One First, in conjunction with an automatic
    transmission, the optional Driving Assistance Package and at least
    17-inch light-alloy wheels.</p>
<p>
<strong>Staying on course at all times: Lane departure warning:</strong></p>
<p>The Driver Assistance Package, available as an optional extra for
    the MINI 3-door, the MINI 5-door and the MINI Convertible, ensures
    maximum comfort and safety with an extended range of functions. The
    new lane departure warning, which is a component of this option,
    helps the driver stay safely on the chosen course at speeds between
    70 and 210 km/h. To prevent unintentional lane departure, the system
    registers markings at the edge of the lane and alerts the driver if
    there is a risk of deviation by vibrating the steering wheel.</p>
<p>
<strong>Maintaining speed and distance more comfortably: The new</strong>
<br/>
<strong>Active Cruise Control - now featuring Stop & Go function.</strong></p>
<p>By evaluating the images from the front camera, the conditions for
    another driver assistance system are created. This feature is
    available for the first time for the MINI 3-door, the MINI 5-door
    and the MINI Convertible. The new Driver Assistance Package Plus
    includes Active Cruise Control, which now also offers a Stop &
    Go function in conjunction with an automatic transmission. It
    automatically maintains the desired speed and the distance to
    vehicles ahead in four stages. The system uses data registered by
    the front camera installed in the upper part of the windscreen frame
    to adjust speed and distance according to the situation.</p>
<p>The combined speed and distance control can be used in the range
    between 30 and 140 km/h. If necessary, the system can brake the
    vehicle to a standstill. To start up again from a standstill, you
    only need to briefly depress the accelerator pedal.</p>
<p>
<strong>New equipment packages and trims allow for targeted individualisation.</strong></p>
<p>A newly structured range of trims and equipment packages permits
    customers to optimally customise the MINI 3-door, the MINI 5-door
    and the MINI Convertible. It allows customers to add their favourite
    options to the extended standard equipment range of the MINI in a
    simple and coherent way. The trims are distinguished above all by
    their independent and harmoniously coordinated exterior and interior
    design features. Individual wishes regarding comfort, driver
    assistance, operation and networking can also be fulfilled thanks to
    a clear selection of equipment packages.  In addition, a reduced
    number of individual options remain for the final configuration of
    the vehicle, oriented towards the customer's personal style.</p>
<p>The trims available to complement the extensive range of standard
    equipment also each include the Ambient Light and MINI Driving Modes
    options. The Classic Trim also includes particularly attractive
    exterior paint finishes and light-alloy wheels as well as sports
    seats in the fabric/leatherette combination Black Pearl/Carbon Black
    and the interior surface in the Piano Black variant.</p>
<p>Added driving fun and sporty appeal is achieved with the John
    Cooper Works Trim, which is available for all model version with the
    exception of the MINI One First and the MINI Cooper SE. This is
    ensured by a specific selection of exterior paint finishes, the John
    Cooper Works Aerodynamic Kit, the Piano Black exterior option and
    17-inch light-alloy wheels in Track Spoke Black design or 18-inch
    light-alloy wheels in Circuit Spoke design for the MINI John Cooper
    Works and MINI John Cooper Works Convertible models. In addition,
    the Adaptive Chassis is part of the John Cooper Works Trim. In the
    interior, John Cooper Works sports seats in the Dinamica/leather
    combination Carbon Black, the nappa leather steering wheel with John
    Cooper Works logo, the interior surface in Piano Black, John Cooper
    Works door sill trims, the anthracite-coloured roof liner and
    stainless steel pedals add to the joy of driving a MINI even more.</p>
<p>The MINI Yours Trim gives the car a particularly stylish touch with
    high-quality exterior paintwork and MINI Yours logos on the B and C
    columns of the MINI 3-door and MINI 5-door models respectively, as
    well as 18-inch light-alloy wheels in MINI Yours British Spoke
    design and 17-inch light-alloy wheels in Roulette Spoke design for
    the MINI Cooper SE. The exclusive ambience in the interior is
    provided by sports seats in the MINI Yours Leather Lounge Carbon
    Black version, the nappa leather steering wheel with MINI Yours
    logo, the anthracite roof liner, MINI Yours floor mats and the
    interior surface in the new MINI Yours Aluminium version. The MINI
    Yours Trim is offered for all model variants with the exception of
    the MINI One First.</p>
<p>The Electric Trim is available exclusively for the MINI Cooper SE.
    It includes White Silver metallic paint finish with a black roof and
    yellow exterior mirror caps and 17-inch light-alloy wheels in
    Electric Power Spoke design as well as Cross Punch Carbon Black
    leather upholstery, a nappa leather steering wheel with MINI
    Electric logo and the anthracite roof liner.</p>
<p>The newly compiled equipment packages include optional comfort,
    driver assistance and connectivity functions. The new comfort
    package, for example, includes automatic air conditioning, the
    centre armrest, the interior mirror with automatic anti-dazzle
    function, the exterior mirror package and the storage package. The
    Comfort Plus Package adds comfort access, heated seats and steering wheel.</p>
<p>The Driver Assistance Package includes Park Distance Control with
    sensors at the rear and the rear-view camera, as well as cruise
    control with braking function and Driving Assistant including the
    new lane departure warning. With the Driver Assistance Package Plus,
    these functions are supplemented by the Parking Assistant and Active
    Cruise Control with Stop & Go function.</p>
<p>
<strong>New operating system with modern graphics display and
      additional connectivity features.</strong></p>
<p>The operating system of the MINI 3-door, MINI 5-door and MINI
    Convertible is now more advanced than ever before thanks to a new
    graphics display and further developed options for selecting and
    controlling vehicle functions, audio system, hands-free telephone
    system, navigation and apps.  The screen display with symbols and
    white text on new colour backgrounds has a particularly high-grade
    and modern look.</p>
<p>The desired menu items are displayed as "live widgets"
    and can be called up by swiping the touchscreen, whereupon they are
    shown in enlarged form in the centre of the display. This stages the
    content even more vividly.</p>
<p>Advanced connectivity features, audio and navigation features are
    combined in three further equipment packages that build on each
    other. The multifunctional instrument display, MINI Connected,
    ConnectedDrive and Remote Services are all components of the
    Connected Media package. The Connected Navigation Package adds the
    MINI navigation system including Real Time Traffic Information and
    Apple CarPlay preparation. The Connected Navigation Plus package
    also adds MINI Connected XL, Concierge Services, MINI Head-Up
    Display and telephony with wireless charging.</p>
<p>
<strong>Always connected to your MINI: The new MINI App.</strong></p>
<p>The new MINI App offers an advanced user experience that is
    completely oriented towards a digital lifestyle. It allows drivers
    to contact their MINI at any time, for example to call up
    information on the car's status or to prepare the next excursion.
    The MINI App, which can currently be downloaded free of charge from
    the Google Play Store and the Apple App Store in 30 European
    countries as well as in South Korea, serves as a universal interface
    between the smartphone or other personal devices and the car. The
    MINI App features fresh design and new functions.</p>
<p>For example, the fuel level or charge status can be called up
    remotely. With Remote Services, the MINI can be located and its
    doors locked or unlocked. You can also send navigation destinations
    from a smartphone directly to the car. Service appointments can also
    be arranged very conveniently using the MINI App. Model-specific
    MINI Electric services are another component of the app. The
    charging process can also be controlled from a distance and –
    depending on the time of year - the auxiliary heating or auxiliary
    air conditioning of the MINI Cooper SE can be activated. By
    mid-2021, the MINI App will be available in more than 40 countries
    and 23 languages.</p></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit,3 Door,5 Door,Cooper,Cooper Convertible,Electric,Product,MINI]]></category>
            <pubDate>Wed, 27 Jan 2021 00:05:00 +0100</pubDate>
            <pp:lastModified>Wed, 27 Jan 2021 00:05:00 +0000</pp:lastModified>
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                        <title>The sound of the BMW Concept i4.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-sound-of-the-bmw-concept-i4-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-sound-of-the-bmw-concept-i4-en-ae/</guid><pp:caseid>813553</pp:caseid><pp:summary><![CDATA[BMW IconicSounds Electric expands with sound of the BMW Concept i4 co-created with Hans Zimmer +++ Jointly developed start/stop sound in all electrified BMW models from July 2020]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich</strong>. The character of the Concept i4 is not only a
  product of its design, but also of its visionary sound profile. Hans
  Zimmer composed the sound of the BMW Concept i4 together with BMW
  sound designer Renzo Vitale under the brand name BMW IconicSounds
  Electric. BMW IconicSounds Electric will imbue BMW’s electric models
  with extra emotional depth by connecting the driver with the vehicle’s
  character on another level through individual tones and sounds.</p>
<p>“Renzo and I were inspired to bring together the past and future of
  BMW with the sound for the BMW Concept i4,” explains Zimmer. “We hope
  the sound we created is classic yet surprising and has a feeling of
  lightness that is fitting for the BMW brand.” The aural repertoire of
  the BMW Concept i4 stretches from the driving sounds in the Experience
  Mode “Core” to the more intense tones of “Sport”. Acoustic
  accompaniments to a door opening and when starting the car are
  likewise part of its soundscape.</p>
<p> </p>
<h3>
<strong>Sound by Hans Zimmer is the starting signal for electric
    driving pleasure.</strong></h3>
<p>Hans Zimmer and Renzo Vitale presented the new start/stop sound in
  Zimmer’s Santa Monica studio back in November 2019. The ready-to-drive
  sound for all-electric BMW models and BMW plug-in hybrids will be
  introduced as a standard feature worldwide from July 2020. “The
  ability to design the sound in our vehicles makes it possible for us
  to spark positive emotions,” says Vitale. “The new start/stop sound is
  intended to instil a sense of excitement at the prospect of electric
  driving when the customer gets into their vehicle and begins the journey.”</p>
<h3>
<strong>BMW IconicSounds Electric.</strong></h3>
<p>The silence of electric drive systems is often cited as a major
  benefit of electric mobility. As the choice of electrified models
  increases, however, it also means some drivers are missing out on the
  emotional appeal of sound. Jens Thiemer, Senior Vice President
  Customer and Brand BMW: “Sound has always played an important role in
  the emotionalisation of our vehicles. Now we are taking the joy of
  sheer driving pleasure to a new level and are particularly pleased to
  be working with Hans Zimmer to create the new sound world of electric
  mobility at BMW. This collaboration will result in our forward-looking
  sound offering for electrified vehicles: BMW IconicSounds Electric.”</p>
<p>The BMW Concept i4 drive sound is the second developed for electric
  BMW vehicles with Hans Zimmer, following the presentation of the
  electric sound for the BMW Vision M NEXT at the #NEXTGen event in
  Munich in June 2019. “We have an extraordinary opportunity to turn
  electric driving in a BMW into a very special experience with the help
  of great sounds,” Zimmer commented in 2019. “I am relishing the
  challenge of co-designing the composition for future electric BMWs.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Drive Technologies,Mobility of the future,G26,i4,Acoustics, Aerodynamics,Product,BMW]]></category>
            <pubDate>Thu, 05 Mar 2020 09:00:00 +0100</pubDate>
            <pp:lastModified>Thu, 05 Mar 2020 09:00:00 +0000</pp:lastModified>
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                        <title>BMW Concept i4. STAY AHEAD IN STYLE.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-i4-stay-ahead-in-style-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-i4-stay-ahead-in-style-en-ae/</guid><pp:caseid>813555</pp:caseid><pp:summary><![CDATA[Munich. The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe. The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure. The BMW Concept i4 represents a look ahead to the BMW i4, slated to enter production in 2021.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich.</strong> The BMW Group is opening a new chapter in its
  history with the unveiling of a pure-electric Gran Coupe. The BMW
  Concept i4 takes electric drive to the core of the BMW brand and
  heralds a new era in Sheer Driving Pleasure. The BMW Concept i4
  represents a look ahead to the BMW i4, slated to enter production in
  2021. It provides a whole new take on the dynamic excellence for which
  BMW is renowned and blends a modern, elegantly sporty design with the
  spaciousness and functionality of a four-door Gran Coupe – all while
  generating zero local emissions.</p>
<p>“The BMW Concept i4 brings electrification to the core of the BMW
  brand,” says Adrian van Hooydonk, Senior Vice President BMW Group
  Design. “The design is dynamic, clean and elegant. In short: a perfect
  BMW that happens to be zero emission.” The drivetrain’s standout
  numbers include a range of up to 600 km (WLTP), output of up to 530
  hp, 0 – 100 km/h (0 – 60 mph) acceleration of approximately 4.0
  seconds and a top speed in excess of 200 km/h (124 mph). However, the
  driving qualities of the BMW Concept i4 cannot be expressed in figures
  alone. The virtually silent delivery of power creates an entirely new
  sensation of dynamism.</p>
<p>“The design of the BMW Concept i4 shows fantastic proportions, a
  powerfully expressive character and, of course, a lot of attention to
  detail,” adds Domagoj Dukec, Head of BMW Design. “With the BMW Curved
  Display, we have redefined BMW’s signature driver focus in an
  extremely elegant way. At the same time, the BMW Concept i4 transports
  a feeling of sustainable driving pleasure.” As part of the package,
  the Concept i4 includes several exterior and interior design elements
  which will make an appearance in both the BMW i4 and other
  electrically-powered production vehicles.</p>
<p>
<strong>The exterior – electrifying aesthetics.</strong></p>
<p>The modern, elegant exterior represents a deliberate counterpoint to
  the dynamic flair of the driving experience. The perfectly resolved
  Gran Coupe proportions create an authentic, modern and confident
  appearance. The long wheelbase, fastback roofline and short overhangs
  form a basic profile brimming with elegance and dynamism. With its
  four doors, the BMW Concept i4 offers not only a high level of
  everyday usability and practicality, but also a much larger interior
  than the car’s modern and dynamic proportions would immediately suggest.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/94ee9a74-24ba-495f-9480-62b6a78ccd0c/P90384989_highRes_bmw-concept-i4-02-20.jpg"/></span></p>
<p>
<strong>Clear surfaces and aerodynamic details.</strong></p>
<p>Crisp, smooth lines and taut volumes merge into a rich, smoothly
  contoured sculpture and create a clear surfacing language. The modern
  exterior paint shade Frozen Light Copper reprises a colour nuance
  displayed by the BMW Vision iNEXT and showcases the interplay of
  surfaces to visually stunning effect. Blue elements in the front end,
  flanks and rear end point to the car’s BMW i origins. They shine a
  spotlight on the signature BMW i icons and bring the technology below
  the surface to the fore – for example, the kidneys in their role as an
  intelligence panel, the mouldings in the side skirts concealing the
  battery technology, and the diffuser elements in the rear end, which
  fill the design space vacated by exhaust tailpipes and enhance
  aerodynamic efficiency.</p>
<p>A host of other aerodynamic measures maximise the car’s electric
  range. The blanked off kidney grille and clear aero lips provide
  detail examples of sophisticated airflow engineering at work. Another
  distinctive area of the car are the wheel rims. These have been
  designed exclusively for the BMW Concept i4 and blend aerodynamic and
  lightweight design; smooth – and therefore aerodynamically optimised –
  surfaces contrast with ultra-low-weight, high-strength spokes. The
  rims extend the car’s palette of colours and materials, emphasising
  its luxurious overall character.</p>
<p>
<strong>The front end – the eye-catching face of a new era.</strong></p>
<p>The front-end treatment of the BMW Concept i4 presents the familiar
  BMW icons in a new look, lending a visually powerful face to the
  electric age at BMW. The prominent, closed-off kidney grille provides
  a tangible connection between the past and future of BMW. The BMW icon
  also gains new functionality: With no combustion engine to require
  cooling, the grille now serves primarily as an “intelligence panel”
  housing various sensors. The grille teases the technology behind the
  scenes with a special design for this model. The headlights likewise
  provide a bridge between the past and the future; the classical
  four-eyed front end is reprised here with a very modern and pared-back
  interpretation. Two intricate, freestanding LED elements on either
  side integrate all of the requisite light functions. Clean surfaces
  and a small number of crisp lines around the grille create a
  contemporary front-end graphic with considerable visual impact. A BMW
  i-style blue accent in the grille surround sets the seal on the
  front-end styling.</p>
<p>
<strong>Taking the first steps with the new BMW brand identity.</strong></p>
<p>In the course of the BMW Concept i4 presentation BMW is unveiling the
  brand’s new look for the first time. The new logo for communications
  also provides the basis for the badge on the BMW Concept i4. Its
  two-dimensional and transparent design ensures seamless integration
  and brings the special exterior colour shade Frozen Light Copper to
  even greater prominence. The concept car not only has the task of
  looking ahead to the future in terms of aesthetics, technology and
  innovation, it also explores the design potential within our BMW trademark.</p>
<p>
<strong>Striking rear end with aerodynamic features.</strong></p>
<p>The rear of the BMW Concept i4 sits low over the road and cuts a
  broad, horizontally emphasised figure. The surfaces progress across
  the rear in a smooth and luxuriant movement, and give it a very modern
  and calm appearance. The long, slim L-shaped rear lights continue the
  theme. Below the rear lights, the inward-angled surfaces form
  aerodynamics-enhancing lips and incorporate vertical air outlets. The
  verticality of the design here emphasises the car’s sporting stance.
  Further down, the rear apron has a forceful presence and enhances
  aerodynamic efficiency. Where exhaust tailpipes would once have been
  found, diffuser elements in BMW i Blue indicate the presence of a
  pure-electric drive system and reference the design of the BMW i
  Vision Dynamics.</p>
<p>
<strong>The interior – innovation meets minimalism.</strong></p>
<p>The interior of the BMW Concept i4 focuses on those times when the
  driver chooses to pilot the car themselves. To this end, every element
  in the front of the cabin is trained on the driver. The new BMW Curved
  Display teams up with the steering wheel to reveal a new take on
  driver orientation and offers a look ahead to the display in the
  production versions of the BMW iNEXT and BMW i4. Here, the
  presentation surfaces of the information display and Control Display
  merge into a single unit inclined towards the driver. This screen
  grouping optimises presentation of information and makes the display’s
  touch operation more intuitive. Advanced display tech with
  non-reflective glass also removes the need for a shroud to shade the
  displays and therefore contributes to an extremely uncluttered and
  airy cockpit.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/262680cf-2dc2-44d3-8034-f4cac51c6ed1/P90384992_highRes_bmw-concept-i4-02-20.jpg"/></span></p>
<p>The BMW Curved Display encompasses a large proportion of the section
  in front of the driver and above the centre stack, and gives the front
  area a very modern appearance. Its slim, borderless form exudes
  quality and sophistication. Almost all operating functions are
  integrated into the display as part of an overall approach centred on
  reducing the number of haptic controls to the minimum. Even the
  climate control system now works by touch control.</p>
<p>
<strong>Focus on the essential.</strong></p>
<p>The front section of the interior around the BMW Curved Display also
  majors on pared-back design. The understated use of different
  materials and the fundamental arrangement of controls creates a modern
  yet also luxurious ambience. With this in mind, elements such as air
  outlets are integrated almost invisibly into the overall geometry and
  concealed behind strong patterns.</p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/277fd3bb-2e53-47fe-8c7f-cd699920f59f/P90384995_highRes_bmw-concept-i4-02-20.jpg"/></span></p>
<p>Accent strips in warm Gold Bronze blending to chrome lend the
  interior a high-class touch. The central control panel replaces a
  traditional gear lever with a toggle-type shifter. Elements such as
  the iDrive Controller and seat memory buttons in the doors are
  finished in a classy crystal glass. The cloth/leather combination for
  the seats – composed of microfibre with line graphics and natural
  leather tanned using olive leaf – sets a high-quality and sustainable
  seal on the interior. The overall result is a clearly structured,
  bright and airy cabin which brings across the tranquillity and
  authority of electric drive systems.</p>
<p>
<strong>Spacious rear compartment.</strong></p>
<p>Rear-seat passengers are greeted by a generously-sized compartment
  offering levels of headroom and legroom that exceed expectations of a
  coupe. Integral head restraints for the front and rear seats add
  further to the sporting feel. The cut-out in the head restraints is a
  classy detail that references sporty BMW models from the current line-up.</p>
<p>The rear seats extend the horizontal graphic emerging from the doors
  to create a lounge feel in the rear. Meanwhile, the outer seats
  reprise the dynamic form of the front seats, heightening the sporting
  flavour. They also use very little stitching, which further emphasises
  the clean and modern feel.</p>
<p>
<strong>Further developed user interface design with Experience Modes.</strong></p>
<p>The screen grouping with new BMW Curved Display provides a digital
  gateway into the electric age at BMW. Look and feel are clearly
  influenced by the latest electronic devices and have been made
  deliberately less “automotive” in nature. In the display itself, flat
  layers provide considerable visual depth. Overall, the BMW Curved
  Display and new presentation approach combine to provide a first-class
  content-viewing experience.</p>
<p>Three different Experience Modes enable users to explore the various
  facets of the electric drive system and provide a look ahead – in
  terms of visuals at least – to the next-generation operating system
  from 2021. The sometimes emphasised visual differentiation between the
  three Experience Modes (“Core”, “Sport” and “Efficient”) spans
  everything from how the user experiences the display and graphics to
  how the interior is presented. Ambient lighting in the dashboard,
  doors and (indirectly) below the display indicate the technical
  adjustments taking place.</p>
<p>“Core” mode introduces the driver’s area to an updated interpretation
  of the four “widgets” familiar from the display concept of existing
  models. Here, the graphics reprise the pattern above the air vents and
  the Gold Bronze accent colour, consciously referencing the car’s
  interior design. In the area where the central display used to be
  positioned, a map and widgets now line up alongside one another. The
  user can navigate around the diagonal widgets using a swipe movement
  and arrange them intuitively by drag-and-drop. This allows them to
  adapt the display to their personal preferences.</p>
<p>In “Sport” mode, the “widgets” come closer together and create a
  focussed view. Sideways movements behind the zones are used to show
  how tight the next corner is, facilitating anticipatory driving. This
  form of content presentation also allows effective peripheral viewing.
  The right-hand area of the display shows specific functions in a
  similar way to BMW M’s lap timer app.</p>
<p>“Efficient” mode debuts an “Assisted Driving View”, which shows the
  driver what the car’s sensors are detecting. This Experience Mode
  opens up deeper insights into the car’s technology, such as how it
  communicates with its surroundings. In the BMW Concept i4, the focus
  here is on anticipatory and efficient driving, and key information for
  efficient driving is incorporated. The right-hand area of the display
  shows additional vehicle information, such as the charge level and range.</p>
<p> </p>
<p>
<strong>The sound of the BMW Concept i4.</strong></p>
<p>The BMW Concept i4 is not only characterised by its individual
  design, but also by its own visionary and unique sound. It was
  developed under the brand name of BMW IconicSounds Electric by world
  renowned composer Hans Zimmer together with BMW Sound Designer Renzo
  Vitale. BMW IconicSounds Electric aims to emotionalise BMW's electric
  vehicles and make them audible using individual sound worlds. The
  sound of the BMW Concept i4 achieves this to perfection – it combines
  BMW’s past and future. It gives the driver the feeling that there
  are no limits of expression. The sound is manifold, surprising and
  it provides a sense of lightness and transparency. The sound worlds of
  the BMW Concept i4 range from the driving sounds in "Core"
  mode to the more intense and pronounced sounds of "Sport"
  mode. Also included are the sounds of the door opening and the
  starting scenario.</p>
<p> </p>
<p>
<strong>The technology as earmarked for the upcoming BMW i4.</strong></p>
<p>Fifth-generation BMW eDrive technology is a defining feature of the
  BMW i4 and therefore also of future electric mobility. The BMW iX3 due
  to go into production in 2020 will lead the way in the application of
  the new tech, which will be introduced in a number of electrically
  powered BMW vehicles – such as the BMW iNEXT and BMW i4. The electric
  motor, power electronics, charging unit and high-voltage battery using
  fifth-generation BMW eDrive technology are all-new developments
  enabling the BMW Group to take another significant step forward in the
  field of electrified drive systems. The electric motor developed for
  the BMW i4 generates maximum output of up to 390 kW/530 hp, which
  ranks it alongside a current BMW V8 combustion engine. Its
  instantaneous power delivery gives the BMW i4 standout performance
  attributes and exceptional efficiency.</p>
<p>The fifth generation of BMW eDrive also brings a newly designed
  high-voltage battery with the very latest battery cell technology. The
  version of the battery developed for the BMW i4 impresses with its
  extremely slim construction and optimised energy density. It weighs
  roughly 550 kilograms, has an energy content of around 80 kWh and
  achieves an operating range of up to 600 km in the WLTP cycle.</p>
<p>All in all, fifth-generation BMW eDrive technology sets new standards
  in terms of power density, efficiency and range in locally
  emission-free driving.</p>
<p> </p>
<p>
<strong>Series production of the new BMW i4.</strong></p>
<p>Series production of the new BMW i4 will begin in 2021 at the BMW
  Group’s main plant in Munich. This means that, in the future,
  combustion-engined vehicles, plug-in hybrids and all-electric vehicles
  will be manufactured on the same assembly line in Munich.</p>
<p>Integrating the BMW i4 into the existing production system represents
  a challenging task for Plant Munich. The body concept of the BMW i4
  differs from the architectures of the vehicle models produced at the
  plant to date due to the need to accommodate its high-voltage battery.
  Approximately 90 per cent of the existing production equipment in the
  body shop can be incorporated into the process, i.e. adapted to
  manufacture of the i4. However, the remaining ten per cent –
  especially the machinery involved in building the rear structure –
  will need to be newly built.</p>
<p>A separate new piece of equipment will be fitted in the assembly
  halls for installation of the high-voltage battery, as the battery
  needs to be fitted in the car from below. A particular challenge in
  the conversion/installation process are the crowded structures of the
  assembly halls. Working within these tight confines, old machinery
  will have to be removed and new equipment installed and brought on
  stream within a six-week period. This requires long-term planning and
  precise implementation.</p>
<p>The company is investing a total of around 200 million euros in Plant
  Munich to bring series production of the BMW i4 to fruition.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit,G26,i4,Product,BMW]]></category>
            <pubDate>Tue, 03 Mar 2020 08:30:00 +0100</pubDate>
            <pp:lastModified>Tue, 03 Mar 2020 08:30:00 +0000</pp:lastModified>
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                        <title>BMW Concept i4. STAY AHEAD IN STYLE.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-i4-stay-ahead-in-style-en-ae_20260909124737946/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-i4-stay-ahead-in-style-en-ae_20260909124737946/</guid><pp:caseid>813559</pp:caseid><pp:summary><![CDATA[Munich. The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe. The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure. The BMW Concept i4 represents a look ahead to the BMW i4, slated to enter production in 2021.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich.</strong> The BMW Group is opening a new chapter in its
  history with the unveiling of a pure-electric Gran Coupe. The BMW
  Concept i4 takes electric drive to the core of the BMW brand and
  heralds a new era in Sheer Driving Pleasure. The BMW Concept i4
  represents a look ahead to the BMW i4, slated to enter production in
  2021. It provides a whole new take on the dynamic excellence for which
  BMW is renowned and blends a modern, elegantly sporty design with the
  spaciousness and functionality of a four-door Gran Coupe – all while
  generating zero local emissions.</p>
<p>“The BMW Concept i4 brings electrification to the core of the BMW
  brand,” says Adrian van Hooydonk, Senior Vice President BMW Group
  Design. “The design is dynamic, clean and elegant. In short: a perfect
  BMW that happens to be zero emission.” The drivetrain’s standout
  numbers include a range of up to 600 km (WLTP), output of up to 530
  hp, 0 – 100 km/h (0 – 60 mph) acceleration of approximately 4.0
  seconds and a top speed in excess of 200 km/h (124 mph). However, the
  driving qualities of the BMW Concept i4 cannot be expressed in figures
  alone. The virtually silent delivery of power creates an entirely new
  sensation of dynamism.</p>
<p>“The design of the BMW Concept i4 shows fantastic proportions, a
  powerfully expressive character and, of course, a lot of attention to
  detail,” adds Domagoj Dukec, Head of BMW Design. “With the BMW Curved
  Display, we have redefined BMW’s signature driver focus in an
  extremely elegant way. At the same time, the BMW Concept i4 transports
  a feeling of sustainable driving pleasure.” As part of the package,
  the Concept i4 includes several exterior and interior design elements
  which will make an appearance in both the BMW i4 and other
  electrically-powered production vehicles.</p>
<h3>
<strong>The exterior – electrifying aesthetics.</strong></h3>
<p>The modern, elegant exterior represents a deliberate counterpoint to
  the dynamic flair of the driving experience. The perfectly resolved
  Gran Coupe proportions create an authentic, modern and confident
  appearance. The long wheelbase, fastback roofline and short overhangs
  form a basic profile brimming with elegance and dynamism. With its
  four doors, the BMW Concept i4 offers not only a high level of
  everyday usability and practicality, but also a much larger interior
  than the car’s modern and dynamic proportions would immediately suggest.</p>
<h3>
<strong>Clear surfaces and aerodynamic details.</strong></h3>
<p>Crisp, smooth lines and taut volumes merge into a rich, smoothly
  contoured sculpture and create a clear surfacing language. The modern
  exterior paint shade Frozen Light Copper reprises a colour nuance
  displayed by the BMW Vision iNEXT and showcases the interplay of
  surfaces to visually stunning effect. Blue elements in the front end,
  flanks and rear end point to the car’s BMW i origins. They shine a
  spotlight on the signature BMW i icons and bring the technology below
  the surface to the fore – for example, the kidneys in their role as an
  intelligence panel, the mouldings in the side skirts concealing the
  battery technology, and the diffuser elements in the rear end, which
  fill the design space vacated by exhaust tailpipes and enhance
  aerodynamic efficiency.</p>
<p>A host of other aerodynamic measures maximise the car’s electric
  range. The blanked off kidney grille and clear aero lips provide
  detail examples of sophisticated airflow engineering at work. Another
  distinctive area of the car are the wheel rims. These have been
  designed exclusively for the BMW Concept i4 and blend aerodynamic and
  lightweight design; smooth – and therefore aerodynamically optimised –
  surfaces contrast with ultra-low-weight, high-strength spokes. The
  rims extend the car’s palette of colours and materials, emphasising
  its luxurious overall character.</p>
<h3>
<strong>The front end – the eye-catching face of a new era.</strong></h3>
<p>
<strong>
<span style=""><img src="https://content.presspage.com/uploads/3240/b0e70484-231a-4e7e-81d7-f51a7f315b3f/P90384979_highRes_bmw-concept-i4-02-20.jpg"/></span></strong></p>
<p>The front-end treatment of the BMW Concept i4 presents the familiar
  BMW icons in a new look, lending a visually powerful face to the
  electric age at BMW. The prominent, closed-off kidney grille provides
  a tangible connection between the past and future of BMW. The BMW icon
  also gains new functionality: With no combustion engine to require
  cooling, the grille now serves primarily as an “intelligence panel”
  housing various sensors. The grille teases the technology behind the
  scenes with a special design for this model. The headlights likewise
  provide a bridge between the past and the future; the classical
  four-eyed front end is reprised here with a very modern and pared-back
  interpretation. Two intricate, freestanding LED elements on either
  side integrate all of the requisite light functions. Clean surfaces
  and a small number of crisp lines around the grille create a
  contemporary front-end graphic with considerable visual impact. A BMW
  i-style blue accent in the grille surround sets the seal on the
  front-end styling.</p>
<h3>
<strong>Taking the first steps with the new BMW brand identity.</strong></h3>
<p>In the course of the BMW Concept i4 presentation BMW is unveiling the
  brand’s new look for the first time. The new logo for communications
  also provides the basis for the badge on the BMW Concept i4. Its
  two-dimensional and transparent design ensures seamless integration
  and brings the special exterior colour shade Frozen Light Copper to
  even greater prominence. The concept car not only has the task of
  looking ahead to the future in terms of aesthetics, technology and
  innovation, it also explores the design potential within our BMW trademark.</p>
<h3>
<strong>Striking rear end with aerodynamic features.</strong></h3>
<p>The rear of the BMW Concept i4 sits low over the road and cuts a
  broad, horizontally emphasised figure. The surfaces progress across
  the rear in a smooth and luxuriant movement, and give it a very modern
  and calm appearance. The long, slim L-shaped rear lights continue the
  theme. Below the rear lights, the inward-angled surfaces form
  aerodynamics-enhancing lips and incorporate vertical air outlets. The
  verticality of the design here emphasises the car’s sporting stance.
  Further down, the rear apron has a forceful presence and enhances
  aerodynamic efficiency. Where exhaust tailpipes would once have been
  found, diffuser elements in BMW i Blue indicate the presence of a
  pure-electric drive system and reference the design of the BMW i
  Vision Dynamics.</p>
<h3>
<strong>The interior – innovation meets minimalism.</strong></h3>
<p>
<strong>
<span style=""><img src="https://content.presspage.com/uploads/3240/7c3ea492-388b-40b6-adcb-fe028cde5ba0/P90384977_highRes_bmw-concept-i4-02-20.jpg"/></span></strong></p>
<p>The interior of the BMW Concept i4 focuses on those times when the
  driver chooses to pilot the car themselves. To this end, every element
  in the front of the cabin is trained on the driver. The new BMW Curved
  Display teams up with the steering wheel to reveal a new take on
  driver orientation and offers a look ahead to the display in the
  production versions of the BMW iNEXT and BMW i4. Here, the
  presentation surfaces of the information display and Control Display
  merge into a single unit inclined towards the driver. This screen
  grouping optimises presentation of information and makes the display’s
  touch operation more intuitive. Advanced display tech with
  non-reflective glass also removes the need for a shroud to shade the
  displays and therefore contributes to an extremely uncluttered and
  airy cockpit.</p>
<p>The BMW Curved Display encompasses a large proportion of the section
  in front of the driver and above the centre stack, and gives the front
  area a very modern appearance. Its slim, borderless form exudes
  quality and sophistication. Almost all operating functions are
  integrated into the display as part of an overall approach centred on
  reducing the number of haptic controls to the minimum. Even the
  climate control system now works by touch control.</p>
<h3>
<strong>Focus on the essential.</strong></h3>
<p>The front section of the interior around the BMW Curved Display also
  majors on pared-back design. The understated use of different
  materials and the fundamental arrangement of controls creates a modern
  yet also luxurious ambience. With this in mind, elements such as air
  outlets are integrated almost invisibly into the overall geometry and
  concealed behind strong patterns.</p>
<p>Accent strips in warm Gold Bronze blending to chrome lend the
  interior a high-class touch. The central control panel replaces a
  traditional gear lever with a toggle-type shifter. Elements such as
  the iDrive Controller and seat memory buttons in the doors are
  finished in a classy crystal glass. The cloth/leather combination for
  the seats – composed of microfibre with line graphics and natural
  leather tanned using olive leaf – sets a high-quality and sustainable
  seal on the interior. The overall result is a clearly structured,
  bright and airy cabin which brings across the tranquillity and
  authority of electric drive systems.</p>
<h3>
<strong>Spacious rear compartment.</strong></h3>
<p>Rear-seat passengers are greeted by a generously-sized compartment
  offering levels of headroom and legroom that exceed expectations of a
  coupe. Integral head restraints for the front and rear seats add
  further to the sporting feel. The cut-out in the head restraints is a
  classy detail that references sporty BMW models from the current line-up.</p>
<p>The rear seats extend the horizontal graphic emerging from the doors
  to create a lounge feel in the rear. Meanwhile, the outer seats
  reprise the dynamic form of the front seats, heightening the sporting
  flavour. They also use very little stitching, which further emphasises
  the clean and modern feel.</p>
<h3>
<strong>Further developed user interface design with Experience Modes.</strong></h3>
<p>The screen grouping with new BMW Curved Display provides a digital
  gateway into the electric age at BMW. Look and feel are clearly
  influenced by the latest electronic devices and have been made
  deliberately less “automotive” in nature. In the display itself, flat
  layers provide considerable visual depth. Overall, the BMW Curved
  Display and new presentation approach combine to provide a first-class
  content-viewing experience.</p>
<p>Three different Experience Modes enable users to explore the various
  facets of the electric drive system and provide a look ahead – in
  terms of visuals at least – to the next-generation operating system
  from 2021. The sometimes emphasised visual differentiation between the
  three Experience Modes (“Core”, “Sport” and “Efficient”) spans
  everything from how the user experiences the display and graphics to
  how the interior is presented. Ambient lighting in the dashboard,
  doors and (indirectly) below the display indicate the technical
  adjustments taking place.</p>
<p>“Core” mode introduces the driver’s area to an updated interpretation
  of the four “widgets” familiar from the display concept of existing
  models. Here, the graphics reprise the pattern above the air vents and
  the Gold Bronze accent colour, consciously referencing the car’s
  interior design. In the area where the central display used to be
  positioned, a map and widgets now line up alongside one another. The
  user can navigate around the diagonal widgets using a swipe movement
  and arrange them intuitively by drag-and-drop. This allows them to
  adapt the display to their personal preferences.</p>
<p>In “Sport” mode, the “widgets” come closer together and create a
  focussed view. Sideways movements behind the zones are used to show
  how tight the next corner is, facilitating anticipatory driving. This
  form of content presentation also allows effective peripheral viewing.
  The right-hand area of the display shows specific functions in a
  similar way to BMW M’s lap timer app.</p>
<p>“Efficient” mode debuts an “Assisted Driving View”, which shows the
  driver what the car’s sensors are detecting. This Experience Mode
  opens up deeper insights into the car’s technology, such as how it
  communicates with its surroundings. In the BMW Concept i4, the focus
  here is on anticipatory and efficient driving, and key information for
  efficient driving is incorporated. The right-hand area of the display
  shows additional vehicle information, such as the charge level and range.</p>
<h3>
<strong>The sound of the BMW Concept i4.</strong></h3>
<p>The BMW Concept i4 is not only characterised by its individual
  design, but also by its own visionary and unique sound. It was
  developed under the brand name of BMW IconicSounds Electric by world
  renowned composer Hans Zimmer together with BMW Sound Designer Renzo
  Vitale. BMW IconicSounds Electric aims to emotionalise BMW's electric
  vehicles and make them audible using individual sound worlds. The
  sound of the BMW Concept i4 achieves this to perfection – it combines
  BMW’s past and future. It gives the driver the feeling that there
  are no limits of expression. The sound is manifold, surprising and
  it provides a sense of lightness and transparency. The sound worlds of
  the BMW Concept i4 range from the driving sounds in "Core"
  mode to the more intense and pronounced sounds of "Sport"
  mode. Also included are the sounds of the door opening and the
  starting scenario.</p>
<h3>
<strong>The technology as earmarked for the upcoming BMW i4.</strong></h3>
<p>Fifth-generation BMW eDrive technology is a defining feature of the
  BMW i4 and therefore also of future electric mobility. The BMW iX3 due
  to go into production in 2020 will lead the way in the application of
  the new tech, which will be introduced in a number of electrically
  powered BMW vehicles – such as the BMW iNEXT and BMW i4. The electric
  motor, power electronics, charging unit and high-voltage battery using
  fifth-generation BMW eDrive technology are all-new developments
  enabling the BMW Group to take another significant step forward in the
  field of electrified drive systems. The electric motor developed for
  the BMW i4 generates maximum output of up to 390 kW/530 hp, which
  ranks it alongside a current BMW V8 combustion engine. Its
  instantaneous power delivery gives the BMW i4 standout performance
  attributes and exceptional efficiency.</p>
<p>The fifth generation of BMW eDrive also brings a newly designed
  high-voltage battery with the very latest battery cell technology. The
  version of the battery developed for the BMW i4 impresses with its
  extremely slim construction and optimised energy density. It weighs
  roughly 550 kilograms, has an energy content of around 80 kWh and
  achieves an operating range of up to 600 km in the WLTP cycle.</p>
<p>All in all, fifth-generation BMW eDrive technology sets new standards
  in terms of power density, efficiency and range in locally
  emission-free driving.</p>
<h3>
<strong>Series production of the new BMW i4.</strong></h3>
<p>Series production of the new BMW i4 will begin in 2021 at the BMW
  Group’s main plant in Munich. This means that, in the future,
  combustion-engined vehicles, plug-in hybrids and all-electric vehicles
  will be manufactured on the same assembly line in Munich.</p>
<p>Integrating the BMW i4 into the existing production system represents
  a challenging task for Plant Munich. The body concept of the BMW i4
  differs from the architectures of the vehicle models produced at the
  plant to date due to the need to accommodate its high-voltage battery.
  Approximately 90 per cent of the existing production equipment in the
  body shop can be incorporated into the process, i.e. adapted to
  manufacture of the i4. However, the remaining ten per cent –
  especially the machinery involved in building the rear structure –
  will need to be newly built.</p>
<p>A separate new piece of equipment will be fitted in the assembly
  halls for installation of the high-voltage battery, as the battery
  needs to be fitted in the car from below. A particular challenge in
  the conversion/installation process are the crowded structures of the
  assembly halls. Working within these tight confines, old machinery
  will have to be removed and new equipment installed and brought on
  stream within a six-week period. This requires long-term planning and
  precise implementation.</p>
<p>The company is investing a total of around 200 million euros in Plant
  Munich to bring series production of the BMW i4 to fruition.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Kit,BMW i,Product,BMW]]></category>
            <pubDate>Tue, 03 Mar 2020 08:30:00 +0100</pubDate>
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                        <title>The BMW Concept i4: a first look.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-i4-a-first-look-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-i4-a-first-look-en-ae/</guid><pp:caseid>813563</pp:caseid><pp:summary><![CDATA[World premiere on 3 March 2020 at the Geneva Motor Show.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group will unveil its first
  pure-electric Gran Coupe on 3 March 2020 at the Geneva Motor Show. The
  BMW Concept i4 heralds a new era in Sheer Driving Pleasure; it
  provides a whole new take on the dynamic excellence for which BMW is
  renowned and blends a modern, elegantly sporty design with the
  spaciousness and practicality of a four-door Gran Coupe – all while
  generating zero local emissions.</p>
<p>“The BMW Concept i4 brings electrification to the core of the BMW
  brand,” says Adrian van Hooydonk, Senior Vice President BMW Group
  Design. “The design is dynamic, clean and elegant. In short: a perfect
  BMW that happens to be zero emission.”</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release]]></category>
            <pubDate>Tue, 25 Feb 2020 10:00:00 +0100</pubDate>
            <pp:lastModified>Tue, 25 Feb 2020 10:00:00 +0000</pp:lastModified>
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                        <title>The new BMW i4: the future of hallmark brand driving pleasure.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-new-bmw-i4-the-future-of-hallmark-brand-driving-pleasure-en-ae/</guid><pp:caseid>813349</pp:caseid><pp:summary><![CDATA[With the first purely electrically powered model for the premium mid-range, BMW is transferring the brand's characteristic core features to the age of locally emissions-free mobility – Fifth-generation BMW eDrive to be introduced for the first time in the BMW iX3 in 2020 and will also be used in the BMW iNEXT and the BMW i4 in 2021 – Advanced battery cell technology enables sporty performance and a range of around 600 kilometres in the BMW i4.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The heart of the BMW brand beats in the
  premium segment of the mid-range category. Along with the BMW 4 Series
  Coupé, BMW 4 Series Convertible and BMW 4 Series Gran Coupé models, it
  is the BMW 3 Series that brings out the qualities that are key to
  hallmark brand driving pleasure in a particularly concentrated form.
  Now BMW is transferring the brand's characteristic core features to
  the age of electric mobility – the central purpose in developing the
  BMW i4. The BMW Group's first purely electrically powered model for
  the premium mid-range combines driving dynamics, sporty and elegant
  design, premium quality and the spacious comfort and functionality of
  a four-door Gran Coupé with locally emissions-free mobility. This
  heralds a new era of driving pleasure.</p>
<p>The future of electric mobility will be shaped by fifth-generation
  BMW eDrive technology, for which the BMW iX3 – to be produced from
  2020 onwards – will act as a pioneer, followed by the BMW iNEXT and
  the BMW i4. With fifth-generation BMW eDrive technology, which also
  includes the latest innovations in the field of battery cells, the BMW
  i4 sets new standards in sporty performance, achieving a range of some
  600 kilometres.</p>
<p>The development of the BMW i4 is part of a comprehensive product
  offensive by the BMW Group in the field of models with electrified
  drive. The company currently has the biggest range of all-electric and
  plug-in hybrid models within the competitive field. By 2023, the BMW
  Group will have 25 models with electrified drive in its program. With
  a model portfolio that includes efficient combustion engines as well
  as modern plug-in hybrid and purely electric drive, the BMW Group as a
  globally operating company is taking into account the varying
  requirements and preferences of its customers in different regions of
  the world. Irrespective of the type of drive selected, all current and
  future models feature hallmark brand driving pleasure as part of their
  specific characteristics.</p>
<p>
  <strong>Fifth-generation BMW eDrive technology for optimised dynamics,
    efficiency and range.</strong></p>
<p>The drive technology of the BMW i4 sets new standards in terms of
  power density, efficiency and range in locally emissions-free driving.
  The electric motor, power electronics, charging unit and high-voltage
  battery have been entirely newly developed. Together they form the BMW
  eDrive technology of the fifth generation, with which the BMW Group
  has made further significant advancements in the field of electrified
  drive. From 2020 onwards, fifth-generation BMW eDrive technology will
  be introduced first in the BMW iX3 and then in the BMW iNEXT and BMW
  i4. The electric motor developed for the BMW i4 delivers a maximum
  output of around 390 kW/530 hp, reaching the level of a V8 engine in
  current BMW models fitted with a combustion engine. Its spontaneous
  power delivery gives the BMW i4 outstanding performance
  characteristics and exceptionally high efficiency.</p>
<p>The fifth generation of BMW eDrive also includes a newly designed
  high-voltage battery featuring the latest battery cell technology. The
  design of the high-voltage battery developed for the BMW i4 is
  characterised by its extremely flat design and optimised energy
  density. With a weight of some 550 kilograms, it has an energy content
  of around 80 kWh. This gives the BMW i4 a range of approximately 600 kilometres.</p>
<p>
  <strong>Gran Coupé with characteristic design and performance features.</strong></p>
<p>The all-electric BMW i4 will be produced from 2021 onwards and
  subsequently launched on the global automotive markets. The new model
  will be manufactured at the company's main plant in Munich, where
  other vehicles produced include the BMW 3 Series Sedan with
  conventional combustion engine and plug-in hybrid drive, the BMW 3
  Series Touring with conventional drive and from summer 2020 also with
  plug-in hybrid drive, the BMW 4 Series Coupé and the BMW M4 Coupé
  (fuel consumption combined: 10.0 – 9.3 l/100 km; combined
  CO<sub>2</sub> emissions: 227 – 213 g/km). In addition to the sporty,
  elegant design that is typical of a 4-door coupé of the brand, the BMW
  i4 is characterised by impressive performance features. The BMW i
  brand's first Gran Coupé accelerates from zero to 100 km/h in around
  4.0 seconds, achieving a top speed of more than 200 km/h.</p>
<p>A flexible vehicle architecture, the flat, low-positioned
  high-voltage battery and the compact drive technology create a high
  degree of freedom in realising a model-specific design. The BMW i4
  combines the characteristic proportions of a 4-door coupé with the
  typical design features of a BMW i model. Dynamically stretched lines
  and a precise surface design go hand in hand with aerodynamically
  optimised exterior features as well as sustainability accentuations
  that are specific to BMW i. High entry and exit comfort for the rear
  passengers and a spacious, variable interior ensure high suitability
  for both day-to-day trips and long-distance travel. As such, the BMW
  i4 can be clearly identified as a BMW Gran Coupé – and equally clearly
  as an electrically powered vehicle.</p>
<p>
  <strong>Modular, flexible drive and battery storage technology.</strong></p>
<p>The electric drive component of the BMW i4, its charging unit and
  high-voltage battery are all developed in-house by the BMW Group.
  Production is carried out in-house or according to BMW Group
  specifications. Here, the experience gained from development of the
  previous generations of BMW eDrive technology is consistently tapped
  into with the aim of optimising all components on an ongoing basis.</p>
<p>The BMW Group's comprehensive expertise in the field of electrified
  drive systems forms the basis for a scalable modular system whose
  components can be integrated into different vehicle concepts with
  great flexibility. Fifth-generation BMW eDrive technology comprises a
  highly integrated drive system in which the electric motor,
  transmission and power electronics are accommodated in a single
  housing. This drive system is compatible with all vehicle concepts and
  will be available for different models in a range of output levels.
  The highly integrated design of the system allows a significant
  increase in power density as well as a reduction in weight and
  manufacturing effort. Production of future-generation electric motors
  will no longer require materials categorised as rare earths.</p>
<p>The next generation charging unit is characterised by a uniform
  package suitable for all future vehicle architectures. It can be used
  in plug-in hybrid models as well as in purely electrically powered
  vehicles and is designed for a charging capacity of up to 150 kW. This
  allows the high-voltage battery of the BMW i4 to be charged to around
  80 per cent of its full energy content in around 35 minutes. This
  results in a charging time of around six minutes for a range of 100 kilometres.</p>
<p>In the field of high-voltage batteries, too, the advancements
  introduced with the fifth generation of BMW eDrive technology are
  based on the BMW Group's in-depth expertise and years of experience.
  The company has an exceptionally high level of know-how both in the
  field of battery cell technology and in the manufacture of
  model-specific high-voltage batteries. This lays the foundation for
  continuous optimisation of the batteries – both in future plug-in
  hybrid models and in purely electrically powered vehicles. The BMW
  Group has been manufacturing modules and model-specific high-voltage
  batteries for vehicles with electrified drive systems since 2013. An
  independently developed modular system with a flexible arrangement of
  the modules enables integration of batteries developed in-house into
  various vehicle concepts. Consistent ongoing development work is
  dedicated to optimising the basic characteristics of the battery cells
  as well as the structure of the modules and their arrangement in the
  respective model-specific storage unit. For example, the batteries
  used in the BMW i4 and other future electric vehicles have a higher
  number of cells per module, a reduced number of components, a more
  compact design and increased flexibility with regard to their geometry.</p>
<p>With the establishment of the Battery Cell Competence Centre in
  Munich, the BMW Group has further expanded its research and
  development expertise in this area, which is crucial to the future of
  electromobility. The focus is on fundamental research in areas where
  there is an impact on customer-related factors such as energy density,
  accessible peak output, service life, safety, charging
  characteristics, response at different temperatures and manufacturing
  costs. At the new Battery Cell Competence Centre, research is being
  conducted in particular into the potential for further optimisation of
  cell chemistry and cell design. The selection and composition of
  materials for the anode, cathode, electrolyte and separator as well as
  the format of the battery cells made of these materials will have a
  key impact on the quality of high-voltage batteries used in future
  models with electrified propulsion.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Research &amp; Development,Efficient Dynamics,Drive Technologies,Mobility of the future]]></category>
            <pubDate>Mon, 18 Nov 2019 06:00:00 +0100</pubDate>
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                        <title>MINI at the New York International Auto Show 2018.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/mini-at-the-new-york-international-auto-show-2018-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/mini-at-the-new-york-international-auto-show-2018-en-ae/</guid><pp:caseid>813347</pp:caseid><pp:summary><![CDATA[British premium car manufacturer presents its whole range of current models and a concept study inspired by racing at the New York International Auto Show 2018.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich / New York</strong>. MINI is presenting its full
  production model lineup at the New York International Auto Show 2018,
  with a focus on the brand’s sportiest models. The highlight appearance
  at the show is the MINI John Cooper Works GP Concept. The British car
  manufacturer will also be showing new versions of the MINI Hardtop,
  the MINI Hardtop 4 Door and the MINI Convertible as well as its
  successful premium compact segment models, including the MINI Cooper S
  E Countryman ALL4 plug-in hybrid.</p>
<p>The New York International Auto Show is one of the oldest vehicle
  exhibitions in the world. First held in 1900, the show has returned to
  the Jacob Javits Convention Center in the heart of Manhattan every
  year since 2000. Located between the Hudson River and the Empire State
  Building, the exhibition center will offer automotive manufacturers,
  suppliers and service providers from around the world the opportunity
  to showcase their latest products, technologies and services to the
  public from March 30 to April 8, 2018.</p>
<p>
  <strong>Race feeling without compromise: MINI John Cooper Works GP Concept.</strong>
  <br /> The MINI John Cooper Works GP Concept, provides a pure race
  feeling. The classic proportions of the MINI Hardtop are combined with
  expressive exterior components that optimize both weight and
  aerodynamic performance. In the interior, a roll cage, bucket seats, a
  puristically designed cockpit and the absence of a rear bench seat
  underline the sporting ambitions of the MINI John Cooper Works GP Concept.</p>
<p>
  <strong>Versatile, sporty and electrified: MINI driving fun in the
    premium compact segment.</strong> With brand’s unique driving fun
  and characteristic versatility, the two premium compact models MINI
  Countryman and MINI Clubman have also contributed significantly to the
  US automobile market, inspiring additional customers to choose the
  unmistakable style of the</p>
<p>British brand. Demonstrating new ways to experience the brand’s
  unmistakable feeling, MINI’s first plug-in hybrid model, the MINI
  Cooper SE Countryman will be on display.</p>
<p>Thanks to an electric range of up to 13 miles, it can drive without
  local emissions, not only in city traffic but also on longer journeys.
  At the New York International Auto Show 2018, in addition to the
  electrified model variant of the MINI Countryman, the sportiest
  version of the MINI Clubman will also be presented. The MINI John
  Cooper Works Clubman combines its unique body concept with driveline
  and chassis technology developed with race track expertise.</p>
<p>
  <strong>With fresh updates: MINI Hardtop, MINI Hardtop 4 Door, MINI
    Convertible. <br /></strong>Three of the brand’s models are
  currently confirming their position as the unsurpassed companions in
  urban traffic, with a series of fresh updates. Targeted design
  modifications, innovative new customization options, an expanded
  equipment program and the latest digital services from MINI Connected
  make the MINI Hardtop, the MINI Hardtop 4 Door and the MINI
  Convertible even more attractive. Fresh exterior accents include new
  metallic paint colours, new alloy wheels and a modified LED headlight
  design. To complement the new headlight design, the rear LED
  taillights have a brand new design featuring a clear nod to the
  brand's British heritage. The three-dimensional LED rear lamps
  cleverly incorporate horizontal turn signals and vertical brake lamps
  within a distinctive new light cluster in the style of a Union Jack
  flag motif.</p>
<p>For the first time, Piano Black Exterior finish are offered as
  factory option. All latest generation models carry the new,
  two-dimensional MINI logo on the front and rear of the vehicle as well
  as on the steering wheel, in the display of the central instrument and
  on the remote control key. New particularly stylish interior design
  options are available, with the range including Malt Brown for the
  Chester leather upholstery and Color Line as well as the MINI Yours
  Interior Style Piano Black options.</p>
<p>The entertainment system in the MINI Hardtop, MINI Hardtop 4 Door and
  MINI Convertible now includes touchscreen functionality for the
  central instrument display. MINI Connected's new digital services
  include MINI Online service with up-to-date news and weather reports.
  In addition to Intelligent Distress Call and MINI Teleservices, Remote
  Services, Concierge Service and Real Time Traffic Information and
  Apple CarPlay are now available.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Convertible,Countryman,3 Door,5 Door,Cooper,Cooper Convertible,Clubman,Product,MINI]]></category>
            <pubDate>Mon, 26 Mar 2018 07:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 26 Mar 2018 07:00:00 +0000</pp:lastModified>
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                        <title>The BMW Concept M8 Gran Coupe showcases a new interpretation of luxury for the BMW brand.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-m8-gran-coupe-showcases-a-new-interpretation-of-luxury-for-the-bmw-brand-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-m8-gran-coupe-showcases-a-new-interpretation-of-luxury-for-the-bmw-brand-en-ae/</guid><pp:caseid>813407</pp:caseid><pp:summary><![CDATA[Munich. The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter “M” at BMW in impressive style: it stands for “more”, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand – ultra-sporty, extrovert and polarising.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich.</strong> The BMW Concept M8 Gran Coupe illustrates the
  meaning behind the letter “M” at BMW in impressive style: it stands
  for “more”, more of everything. As well as dynamic excellence, the BMW
  Concept M8 Gran Coupe embodies a new facet of luxury for the BMW brand
  – ultra-sporty, extrovert and polarising.</p>
<p>“The BMW 8 Series will take over as the new flagship model of the BMW
  line-up and, as such, combines unsurpassed sportiness and elegance,”
  says Adrian van Hooydonk, Senior Vice President BMW Group Design. “The
  BMW Concept M8 Gran Coupe offers a look ahead to the most exotic and
  alluring variant of the new BMW 8 Series.”</p>
<p>
<strong>Symbol of a unique understanding of luxury.</strong></p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/003e6672-59af-4855-885b-9529b8ee3251/P90295469_highRes_bmw-concept-m8-gran-.jpg"/></span></span></p>
<p>The BMW Concept M8 Gran Coupe is more than simply a luxury sports car
  with four doors. It symbolises a new and unique understanding of
  luxury. “The BMW Concept M8 Gran Coupe is designed to stir things up,
  to polarise – it should move you emotionally,” explains Domagoj Dukec,
  Vice President Design BMW M and BMW i. “With this car we want to reach
  people who are looking for something special and who want to stand out
  from the crowd. Here, BMW M is unmistakably taking luxury out of its
  comfort zone.” Like the BMW Concept 8 Series before it, the BMW
  Concept M8 Gran Coupe shows off BMW’s new design language, headlined
  by expressive surfacing that accentuates the car’s dynamism more
  vividly than before through its bodywork. A small number of precise
  character lines underline the graphic arrangement of the surfaces.</p>
<p>
<strong>The front end: a promise of dynamic talent to quicken the pulse.</strong></p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/88776ef2-36cd-4947-9b42-889102cfe058/P90295461_highRes_bmw-concept-m8-gran-.jpg"/></span></span></p>
<p>Low to the road and broad in stance, the eye-catching front end of
  the BMW Concept M8 Gran Coupe delivers an immediate promise of an
  exceptional performance experience. The muscular surfaces and precise
  contours of the bonnet hint at the driving capability bubbling
  intently under the skin.</p>
<p>The face of the new BMW 8 Series is evident in the new Concept’s
  front-end graphic. The contours of the radiator grille kidneys broaden
  as they descend towards the road, emphasising the car’s low centre of
  gravity. As on early BMW coupes, the kidney elements are linked by an
  unbroken grille surround, creating a large single element. The
  headlights are positioned slightly higher than the kidneys and give
  them the impression of sitting lower, which further emphasizes the
  car’s closeness to the asphalt. In contrast, the gold-coloured kidney
  surround brings an added air of exclusivity to the front end. Within
  the headlights, the lighting technology familiar from the M8 GTE
  endurance racer provides a dynamic, hexagonal interpretation of BMW’s
  signature four-eyed front end, distilling elements of modern-day motor
  sport and luxurious quality into its inner details. Meanwhile, brawny
  air intakes in carbon-fibre-reinforced plastic (CFRP) guide the air to
  where it is required.</p>
<p>
<strong>The side – elegance meets powerful precision. </strong></p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/e714e3fc-3702-49d2-a5f2-be1260dd86e0/P90295468_highRes_bmw-concept-m8-gran-.jpg"/></span></span></p>
<p>Even when viewed from a distance, the proportions of the BMW Concept
  M8 Gran Coupe radiate the car’s dynamic character. A long wheelbase,
  long bonnet, flowing roofline and short tail create an elegantly
  sporty coupe silhouette. The emotionally rich surfacing reaches a
  climax in the car’s shoulders around the C-pillars, north of the rear
  wheels. Here, the roof flows into the rear by means of elegantly
  sculpted fins. Lower down, the muscular flared wheel arches offer a
  visual expression of the power working through the rear axle. The
  smooth transitions between surfaces exude a certain sensuousness,
  while the heavy tapering of the car’s shoulders combines with a wide
  track to bring extra definition and athleticism. Being every inch the
  BMW M car, the BMW Concept M8 Gran Coupe has a roof made from CFRP –
  which lowers the car’s centre of gravity both visually and physically
  – and aerodynamically optimised exterior mirrors.</p>
<p>The Salève Vert paint finish, whose colour appears to change from
  green to greyish blue in different lights, creates a hugely effective
  surface composition and teams up with the gold-coloured window
  graphic, hallmark M gills, gold-coloured brakes, wheel rims and M twin
  exhaust tailpipes to give the car a head-turning, all-new look.</p>
<p>
<strong>The rear packs an imposing presence.</strong></p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/cfdd6646-8788-453b-95b7-fe047d8e2916/P90295464_highRes_bmw-concept-m8-gran-.jpg"/></span></span></p>
<p>The rear of the BMW Concept M8 Gran Coupe oozes the dynamic élan and
  visual impact for which M is renowned, and the wide track and flared
  wheel arches hint at the car’s performance capability. Horizontal
  lines break up the rear end stylistically, allowing the area below the
  rear spoiler to catch more light and adding extra visual agility. At
  the outer edges, the slim, sculpted rear lights with black glass
  covers underscore the car’s wide stance on the road. Below them, the
  bumper picks up the front apron’s dynamic theme. The prominent
  diffuser and two sets of familiar M twin exhaust tailpipes together
  send out a clear message of absolute performance.</p>
<p>
<strong>Looking ahead.<br/></strong>The striking exterior of the BMW
  Concept M8 Gran Coupe combines the core values of BMW M with elegance
  and luxury to create a new and captivating form, and reveals a new and
  exciting facet of BMW M. The new model sees the BMW Group looking
  ahead to the BMW 8 Series Gran Coupe and BMW M8 Gran Coupe, which will
  be presented during the course of 2019 and round off the BMW 8 Series family.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release]]></category>
            <pubDate>Wed, 07 Mar 2018 11:36:51 +0100</pubDate>
            <pp:lastModified>Wed, 07 Mar 2018 11:36:51 +0000</pp:lastModified>
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                        <title>The BMW Concept Z4. Freedom on four wheels.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-z4-freedom-on-four-wheels-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-z4-freedom-on-four-wheels-en-ae/</guid><pp:caseid>813226</pp:caseid><pp:summary><![CDATA[Munich. The BMW Group is using the Concours d’Elegance at Pebble Beach to present its exciting new take on a BMW roadster. Dynamic, progressive and an irresistible purveyor of thrills, the BMW Concept Z4 boasts lithe and compact proportions, a dynamic silhouette and an emotionally appealing use of forms. The attention-grabbing design study offers a look ahead to the series-production version of the car set to be unveiled over the course of next year.¶]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
<strong>Munich</strong>
<strong>.</strong> The BMW Group is using the Concours d’Elegance at
  Pebble Beach to present its exciting new take on a BMW roadster.
  Dynamic, progressive and an irresistible purveyor of thrills, the BMW
  Concept Z4 boasts lithe and compact proportions, a dynamic silhouette
  and an emotionally appealing use of forms. The attention-grabbing
  design study offers a look ahead to the series-production version of
  the car set to be unveiled over the course of next year.</p>
<p>“The BMW Concept Z4 in an all-out driving machine,” said Adrian van
  Hooydonk, Senior Vice President BMW Group Design. “Stripping the car
  back to the bare essentials allows the driver to experience all the
  ingredients of motoring pleasure with supreme directness. This is
  total freedom on four wheels.”</p>
<p>
<strong>A statement of unbridled driving pleasure.<br/></strong>The
  sporty and progressive BMW Concept Z4 encapsulates the BMW Group’s
  vision of a modern roadster. “The BMW Concept Z4 expresses the new BMW
  design language from all perspectives and in all details. From the
  dynamic-looking front to the striking flanks to the clean-cut tail
  end: a few lines and the subtle interplay between surfaces are enough
  to generate a sense of power and emotion,” adds van Hooydonk.</p>
<p>
<strong>BMW’s roadster tradition, reloaded.<br/></strong>The BMW
  Concept Z4 adopts classical roadster design cues, such as a long
  wheelbase, a low-slung, stretched silhouette and a compact rear end,
  wraps them in a fresh, confident package and enriches them with the
  contemporary BMW design language. A shorter bonnet and crisp overhangs
  ensure the driver sits closer to the centre of the car than in
  previous BMW roadsters. This gives the new proportions a focused,
  sporty and agile feel. The outline of the car follows a distinct wedge
  shape, which fills the BMW Concept Z4 with dynamism before it even
  pulls away. The large domes stretching out rearwards from the cabin
  elegantly integrate the function of rollover bars and provide a
  sporting conclusion to the low-to-the-road silhouette at the rear.</p>
<p>
<strong>Reimagining the design language and surfaces.</strong></p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/3df605b4-57e6-469e-bb0c-aec9bbfa4ea3/P90273991_highRes_bmw-concept-z4-desig.jpg"/></span></span></p>
<p>The clearly sculpted shark nose at the front end spawns dramatic
  surface contouring that extends the full length of the flanks. The new
  direction taken by BMW’s design language can be seen here in just a
  few precise lines that form clear surfaces, while the body’s volumes
  are powerfully sculpted. The surfaces and forms therefore create an
  extremely modern and emotionally engaging impression. The large Air
  Breathers rearwards of the front wheels act as the source of the
  flanks’ elaborately modelled surfaces (they appear to be shaped by the
  flow of air as it exits the Air Breathers). Light and shaded surfaces
  develop in a rising movement towards the rear, then twist to form
  muscular wheel arches and athletic volumes. All of which shines a
  bright stylistic spotlight on the car’s rear-wheel drive. The dramatic
  interplay of lines and surfaces underscores the wedge shape of the
  flanks and infuses them with even greater dynamism. And the low door
  sills, with their distinctive crease, makes the body appear closer to
  the road, emphasising the low-slung sensation when viewing the car
  from the side.</p>
<p>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/cad06d91-d193-4890-9b44-5a631a43e7f4/P90273989_highRes_bmw-concept-z4-desig.jpg"/></span></span></p>
<p>The expressive Energetic Orange frozen exterior paint finish
  showcases the contrasts of light and shade in the surfacing,
  accentuating the three-dimensionality of the exterior. And the 20-inch
  light-alloy wheels in a sporty bi-colour double-spoke design provide
  harmonious finishing touches to the styling of the flanks.</p>
<p>
<strong>Low and progressive – the front end.</strong></p>
<p>
<span style=""><img src="https://content.presspage.com/uploads/3240/e2d93a34-e841-43c6-be6b-ad4469c5c7e2/P90273964_highRes_bmw-concept-z4-makin.jpg"/></span>The design of the BMW Concept
  Z4’s front end is undeniably sporty in nature. The relationship
  between the low-set, broad kidney grille and the positioning of the
  headlights higher up sparks deliberate associations with the BMW Z8
  and lends the BMW Concept Z4 a certain flamboyance. In place of the
  customary bars, the inside of the kidney grille features elaborately
  designed mesh, whose vertical orientation recalls the sporty,
  functional kidney design of early BMW roadsters such as the BMW 328
  Mille Miglia. In a departure from the BMW norm, the Concept Z4
  provides a vertical interpretation of the classical four-eyed
  headlight look, with two overlapping tubes on each side. The turn
  signal indicators point diagonally towards the kidneys from above and
  underline the dynamic flair of the front end. And the clamshell bonnet
  with stylised gill vents curves over the wheels, creating an
  intriguing and virtually seamless sweep over the front end as a whole.</p>
<p>The front apron cuts a genuinely athletic figure with its sculptural
  design language. Its trio of large air intakes are a nod to the
  powerful engine further back and so carry the promise of a dynamic
  driving experience. The large carbon-fibre insert in the central air
  intake is straight out of the motor sport playbook and champions the
  use of detail to emphasise the front end’s dynamic presence. Together,
  these design elements compose a fresh and memorable face for the
  Concept Z4 – one which pays a very modern and sporting tribute to the
  celebrated roadsters of BMW’s past.</p>
<p>
<strong>Athletic and eye-catching – the rear end.</strong></p>
<p>
<span>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/457c8284-8c8c-46cc-8dcb-1cfb5a4d5586/P90273966_highRes_bmw-concept-z4-makin.jpg"/></span></span></span>The design of
  the BMW Concept Z4 likewise references details and qualities from
  BMW’s rich roadster tradition and updates them for the years ahead.
  The wide and low design of the rear picks up the lines of the car’s
  flanks and massages them into a modern rear of beguiling clarity in
  terms of surfaces and styling elements. The powerfully flared wheel
  arches give the car broad haunches, which are emphasised by the slim,
  L-shaped rear lights and therefore further enhance the car’s sporting
  stance. Above the rear lights, the boot lid – complete with prominent
  spoiler – stretches across to the burly wheel arch extensions, sending
  out a message of power-infused agility. Below, large air outlets in
  the rear apron create their own dynamic impression. The carbon-fibre
  diffuser adds a sporty and exclusive flourish and signs off the rear
  end at its lowest point to the road.</p>
<p>
<strong>Exterior and interior in unison. <br/></strong>The kinship
  between the interior and exterior of the BMW Concept Z4 is evident in
  both forms and colour scheme. The design language of the interior
  takes the powerful, three-dimensional character of the exterior and
  adds another voice to the dynamic chorus. Much of the interior adopts
  the colour of the car body, creating a clear visual link between the
  interior and exterior. Only a classy chrome trim strip provides separation.</p>
<p>
<strong>Maximum focus on the driving experience.</strong></p>
<p>
<span>
<span>
<span style=""><img src="https://content.presspage.com/uploads/3240/575683e6-b03d-411c-97d5-645ae8c88c09/P90273659_highRes_bmw-concept-z4-08-20.jpg"/></span></span></span></p>
<p>At the same time, the interior serves to reinforce the total focus on
  the driving experience too. The driver’s seat as well as the door trim
  panels, instrument panel and centre stack that encircle the driver are
  finished entirely in black, meaning that they stand out prominently
  from the coordinated orange shades of the exterior and the rest of the
  interior. Together they form a clearly defined area that wraps around
  the driver like a capsule, producing a very sporty sensation. This
  creates a pure-of-purpose driving environment with a pronounced “cone
  of vision”, where the steering wheel as well as the surrounding black
  surfaces appear to be surging forward and, in so doing, accentuate the
  cabin’s powerful driver focus.</p>
<p>The instrument cluster and central information display form a
  high-quality cluster of screens that are integrated into the driver’s
  cockpit to flawless ergonomic effect. The two displays are now
  positioned at almost the same height and in close proximity to one
  another, which gives the impression of a single, cohesive unit. They
  work together to deliver the right information at the right time. The
  driver can choose which elements they wish to call up (via touch
  command) from the content available in the information display – route
  guidance, playlists or other infotainment features. Above the
  instrument cluster, the Head-Up Display presents the key driving
  information within the driver’s direct field of view.</p>
<p>
<strong>Prominent surfacing. <br/></strong>Emerging from the driver’s
  side of the cabin is a sporty instrument panel of inherent lightness.
  The clever arrangement of surfaces and edging breaks up the
  considerable volumes and engenders the impression of a powerfully
  chiselled muscle. The clear wraparound design from the doors to the
  instrument panel enhances the sporty, cocooned feeling in both seats.</p>
<p>
<strong>Pared back to the essentials. <br/></strong>In keeping with
  the focus on the essentials, all the controls are grouped into
  “function islands”. Nothing distracts from the driving experience.
  Trim elements inside the cabin are likewise minimalist in nature.
  Indeed, it is instead the classy materials, carefully applied polished
  chrome accents and swish, hexagonal laser-cut motifs in the seats that
  do most to create the interior’s exclusive ambience. Carbon-fibre door
  sill finishers and embossed asymmetrical logos in the seats and
  instrument panel set the seal on the interior’s sporting profile.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br/>Tel: +971-4-3129-964<br/>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release]]></category>
            <pubDate>Thu, 17 Aug 2017 19:00:00 +0200</pubDate>
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                        <title>The BMW Group at Auto Shanghai 2017.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-auto-shanghai-2017-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-group-at-auto-shanghai-2017-en-ae/</guid><pp:caseid>813276</pp:caseid><pp:summary><![CDATA[The world premiere of the all-new BMW 5 Series Long Wheelbase is one of the main highlights of the Auto Shanghai 2017 show. The new business sedan is the successor to the current front-runner in the Chinese car market’s premium segment and comes with all the right credentials for cementing this leading status. Likewise making its debut public appearance is the latest special-edition version of the BMW i8 plug-in hybrid sports car.]]></pp:summary><description><![CDATA[<div class="imported-article"><p> </p>
<p>The world premiere of the all-new BMW 5 Series Long Wheelbase is one
  of the main highlights of the Auto Shanghai 2017 show. The new
  business sedan is the successor to the current front-runner in the
  Chinese car market’s premium segment and comes with all the right
  credentials for cementing this leading status. Likewise making its
  debut public appearance is the latest special-edition version of the
  BMW i8 plug-in hybrid sports car. And Auto Shanghai 2017 also hosts
  the Asian premieres of the BMW Concept X2, revised BMW 4 Series models
  and new services from BMW Connected created specifically for the
  Chinese market.</p>
<p>The time-honoured MINI brand is also represented at Auto Shanghai
  2017 with a world premiere. The new MINI John Cooper Works Countryman,
  a talented all-rounder with stand-out performance attributes, is
  making its first public appearance. And BMW Motorrad is kicking off
  its 2017 product offensive with the presentation of the revised
  BMW S 1000 RR and BMW S 1000 XR, plus an ultra-exclusive new model.</p>
<p>Auto Shanghai is one of the most important motor shows of the year
  for the global automotive industry. It has taken place every other
  year since 1985, alternating with the Auto China show in Beijing on
  the motoring calendar. The National Exhibition and Convention Center
  in the west of Shanghai opened its doors in 2015 and invites vehicle
  manufacturers, suppliers and service providers from around the world
  to display their products across an area measuring some 400,000 square
  metres. The 17th edition of the Auto Shanghai show will see more than
  1,100 exhibitors present their new models, technological innovations
  and service offerings to the public from 21 – 28 April 2017.</p>
<p> </p>
<p>
  <strong>World premiere: the all-new BMW 5 Series Long Wheelbase.</strong></p>
<p>Taking centre stage at the BMW brand’s stand at Auto Shanghai 2017 is
  the world premiere of the all-new BMW 5 Series Long Wheelbase. The new
  model is being built by BMW Brilliance Automotive Ltd. exclusively for
  the Chinese market at the Shenyang facility.</p>
<p>Its 133-millimetre-longer wheelbase imbues the business sedan’s
  exterior with elegantly stretched proportions which blend harmoniously
  into its contemporary looks. State-of-the-art powertrain and chassis
  technology underpin an exceptional balance between BMW’s hallmark
  dynamic driving ability and supreme ride comfort. The all-new BMW 5
  Series Long Wheelbase is up to 130 kilograms lighter than its
  predecessor and boasts enhanced aerodynamics.</p>
<p>Generous kneeroom, optimised soundproofing and a host of innovative
  equipment features – such as the electrically adjustable comfort
  seats, Ambient Air package and Sky Lounge Panorama glass roof –
  elevate on-board comfort in the rear to an even higher level. As well
  as the iDrive system and a further improved voice control system, the
  display and control concept also encompasses a touchscreen monitor and
  BMW gesture control.</p>
<p> </p>
<p>
  <strong>World premiere: the BMW i8 Protonic Frozen Yellow Edition.</strong></p>
<p>The BMW Group is also building on its successful track record in
  sustainable mobility, where BMW i has played a significant role. The
  BMW eDrive drive system technology originally developed for the
  all-electric BMW i3 and BMW i8 plug-in hybrid sports car can now be
  experienced in six BMW model ranges and one MINI. Indeed, fuelled by
  the popularity of the BMW i and BMW iPerformance models, the BMW Group
  is now the most successful manufacturer of plug-in hybrid models for
  the premium segment globally.</p>
<p>The BMW i8, for example, has developed into the world’s
  highest-selling plug-in hybrid sports car. And its appeal is given
  fresh lustre at Auto Shanghai 2017 with the presentation for the first
  time of the BMW i8 Protonic Frozen Yellow Edition. This latest special
  edition stands out with its exclusive Protonic Frozen Yellow paint
  finish, newly designed 20-inch light-alloy wheels and distinctive
  interior design cues.</p>
<p> </p>
<p>
  <strong>Asian premiere: the BMW Concept X2</strong>.</p>
<p>The BMW Concept X2 is celebrating its Asian premiere in Shanghai. The
  new vehicle concept for the premium compact segment combines the
  robust and functionally accomplished character of a BMW X model with
  the low-slung proportions of a coupe. Among the signature X elements
  are muscular surfaces, large, almost squared-off wheel arches and
  stylistic underfloor protection. The long wheelbase, short overhangs,
  flowing roofline and slim side window graphic lend the silhouette of
  the BMW Concept X2 a svelte and dynamic appearance.</p>
<p> </p>
<p>
  <strong>Asian premiere: the new BMW 4 Series model range.</strong></p>
<p>The new BMW 4 Series models will be introduced to the public in Asia
  for the first time with detailed revisions to their design and
  optimised chassis technology. LED headlights and LED rear lights now
  come as standard for the BMW 4 Series Coupe, BMW 4 Series Convertible
  and BMW 4 Series Gran Coupe, as does a refined premium ambience in the
  interior. If the optional Navigation system Professional is specified,
  the iDrive operating system also features a new tile-style menu layout
  with constantly updated content. And the Multifunctional Instrument
  Display can now also be ordered as an option.</p>
<p> </p>
<p>
  <strong>BMW Connected with services developed specially for China.</strong></p>
<p>With mobility, communication and infotainment services tailored
  specially to BMW’s Chinese target group, BMW Connected presents a
  premium digital offering unmatched in the country. The BMW Connected
  personalised mobility assistant’s China-specific functionality
  includes customer support among its suite of services. BMW Connected
  allows smartphone users to coordinate communications with a selected
  BMW dealer and arrange service appointments. BMW Connected also
  supplies users in China with information on traffic offences. And
  customers can make use of online-based lifestyle, social media and
  entertainment services selected specially for the Chinese market and
  with bespoke functionality.</p>
<p> </p>
<p>
  <strong>World premiere: the new MINI John Cooper Works Countryman.</strong></p>
<p>The MINI brand is showing off its sporty side at Auto Shanghai 2017,
  with the world premiere of the new MINI John Cooper Works Countryman
  commanding the limelight. The latest John Cooper Works machine is the
  largest and most versatile elite performance model in the British car
  maker’s portfolio. The brand’s most powerful engine, eight-speed
  Steptronic Sport transmission (fitted as standard in cars for the
  Chinese market), ALL4 all-wheel drive and sports suspension, plus the
  aerodynamically optimised body and sports-car cockpit aura come
  together into a sublime overall package to deliver standout
  performance and a race feeling that will capture the imagination.</p>
<p>The new-generation MINI sees the British manufacturer also
  strengthening its position as the leading maker of premium vehicles in
  the small car and compact segments in China. The MINI 3-door and MINI
  5-door are each available with a selection of three engines in the
  country, and MINI Convertible customers there can choose from two
  variants. In the premium compact segment, the MINI Clubman can be
  ordered with one of three engines and the MINI Countryman with a
  choice of two, plus ALL4 all-wheel drive as an option. The new
  MINI John Cooper Works Countryman joins the MINI John Cooper Works and
  MINI John Cooper Works Clubman in the ranks of top-level MINI
  performance models in China.</p>
<p> </p>
<p>
  <strong>BMW Motorrad: fresh success, a model offensive and a world
    premiere for a suitably exclusive newcomer.</strong></p>
<p>BMW Motorrad recorded extremely dynamic growth in China in 2016, with
  sales up 52.7 per cent compared with the previous year. And the brand
  is continuing along its upward curve in 2017, fuelled by its ongoing
  model offensive in the premium motorcycle and maxi scooter markets. 14
  new and redesigned models are set to be introduced up to the end of
  2017. And the brand is showing various models at Auto Shanghai 2017,
  including the latest versions of the ultra-sporty BMW S 1000 RR and
  BMW S 1000 XR. But the highlight of the BMW Motorrad stand is the
  world premiere of one of the most exclusive models ever offered by BMW Motorrad.</p>
<p> </p>
<p>
  <sup>Further information on official fuel consumption figures,
    specific CO2 emission values and the electric power consumption of
    new passenger cars is included in the following guideline:
    “Leitfaden über Kraftstoffverbrauch, die CO2-Emissionen und den
    Stromverbrauch neuer Personenkraftwagen” (Guideline for fuel
    consumption, CO2 emissions and electric power consumption of new
    passenger cars), which can be obtained from all dealerships, from
    Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
    Ostfildern-Scharnhausen and at
    http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
    LeitfadenCO2 (GuidelineCO2) (PDF ‒ 1.9 MB)</sup></p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Events,Research &amp; Development,Press Kit,5 Series,Coupé,Countryman,ConnectedDrive,John Cooper Works,I12,i8,R60,F60,Scooter,Product,BMW,MINI]]></category>
            <pubDate>Tue, 11 Apr 2017 00:01:00 +0200</pubDate>
            <pp:lastModified>Tue, 11 Apr 2017 00:01:00 +0000</pp:lastModified>
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                        <title>BMW Lifestyle presents five new Sport Collections.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-lifestyle-presents-five-new-sport-collections-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-lifestyle-presents-five-new-sport-collections-en-ae/</guid><pp:caseid>813287</pp:caseid><pp:summary><![CDATA[Munich. With five new collection lines ranging from Motorsport Heritage, Motorsport BMW, Golfsport and Yachtsport to Active, BMW Lifestyle has unveiled the perfect accompaniments for a sporty, active lifestyle brimming with energy and action – in keeping with the arrival of spring 2017.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> With five new collection lines ranging from
    <strong>Motorsport Heritage, Motorsport</strong> <strong>BMW,
    Golfsport </strong>and <strong>Yachtsport</strong> to<strong>
  Active</strong>, BMW Lifestyle has unveiled the perfect accompaniments
  for a sporty, active lifestyle brimming with energy and action – in
  keeping with the arrival of spring 2017.</p>
<p> </p>
<p>
  <strong>Urban athleisure with BMW Active. <br /></strong>No longer
  will the head-turning impact of the camouflage worn by BMW
  pre-production vehicles be confined to the road. Their distinctive
  camo pattern brings a special design highlight to all of the items in
  the sporty and urban <strong>BMW Active</strong>. Blue and Olive
  shades, plus yellow design elements and reflectors, bring a modern
  flavour to the colour palette.</p>
<p>As well as an urban athleisure look, the Active collection also
  stands out with its lightweight, quick-drying and breathable materials
  – ideal for sporting excursions and outdoor activities. Handy
  features, including the jersey-lined drawstring hood and raised scarf
  collar of the <strong>BMW Active Sweatshirt</strong>, ensure the
  wearer enjoys unbeatable comfort and maximum freedom of movement.</p>
<p>In another neat twist, the collection contains not only useful
  outdoor accessories like the
  <strong>BMW Active Functional Towel</strong> and a hard-wearing
  luggage range, but also well-chosen canine accessories such as the
  <strong>BMW Active Dog Leash</strong>. So our four-legged friends can
  also embark on new adventures equipped with the right kit for the job
  at hand.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>From history books to present day – the
    BMW Motorsport Heritage and
  BMW Motorsport Collection.<br /></strong>Inspired by the zeitgeist of
  the 1970s, the <strong>BMW Motorsport Heritage Collection</strong>
  stylishly reflects BMW’s long tradition in motor sport. The
  <strong>BMW Motorsport Leather Jacket</strong> in high-quality lamb’s
  leather is a genuine cult item and channels the spirit of the racing original.</p>
<p>The other items in the <strong>Heritage Collection</strong> likewise
  boast the original seventies BMW Motorsport logo, striking graphic
  lines and an eye-catching colour scheme. And they, too, exude a
  must-have appeal both for BMW Motorsport fans who have been there
  since the beginning and those with a soft spot for seventies culture
  and BMW classics.</p>
<p>Motor sport enthusiasts of the present day will be keen to explore
  the newly released <strong>BMW Motorsport Collection</strong>, which
  offers numerous styles – think striking BMW Motorsport stripes,
  dynamic styles and high-quality materials – designed to recreate that
  time-honoured BMW race feeling. A highlight of the collection is the
  <strong>BMW Motorsport</strong> <strong>Paper Jacket</strong>. Made
  from innovative, paper-like Tyvekâ material, this jacket can be
  written on with waterproof markers. Which makes it an essential
  wardrobe addition for trackside autograph hunters.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>BMW Golfsport Collection – on the green in Navy and
  Fire. <br /></strong>For those who prefer to wind down by hitting a
  golf ball or two, the <strong>BMW Golfsport Collection</strong> offers
  an exclusive selection of sporty, elegant outfits such as the
  <strong>BMW Golfsport Polo Shirt</strong> or the
  <strong>BMW Golf Functional Jacket</strong> and functionally adept
  equipment replete with clever features.</p>
<p>For example, the ultra-lightweight
  <strong>BMW Golfsport Carry Bag</strong> doesn’t just impress with its
  intelligently structured outer and inner pockets and seven club
  compartments, it also has lightweight aluminium legs (with a manual
  activator mechanism) that provide optimal ground contact. Aqua
  technology from OGIO, a removable, shape-retaining rain cover and
  waterproof zips and stitching team up to keep all of your golf gear
  dry, whatever the weather.</p>
<p>The smart Navy/Fire colour scheme of the collection will bring extra
  stylistic potency to any player’s swing, regardless of handicap.</p>
<p>The <strong>BMW Golfsport Gift Set</strong> will be equally well
  received by golf pros and fledgling members of the handicap ranks
  alike. Flip open the large, golf-ball-style gift box and you will find
  two high-qualify Pro V1 golf balls from expert partner Titleist, a
  pitch fork and a BMW Golfsport Cap. The cap has a handy magnet holder
  on its peak so you can keep the two ball markers with BMW logo (also
  included in the set) within easy reach at all times.</p>
<p> </p>
<p>
  <strong>BMW Yachtsport Collection.<br /></strong>BMW Lifestyle
  continues to blow a refreshing breeze into the world of yachting as
  well. The successful <strong>BMW Yachtsport Collection</strong>
  contains items of baggage, accessories and apparel which impress with
  a sporty, elegant design and high quality. While wind- and
  water-repellent materials respond to the specific demands of yachting,
  casual styles and sophisticated details provide unbeatable comfort.
  The collection’s accessories also combine expertly functional
  materials and chic maritime design elements.</p>
<p> </p>
<p>The BMW Sport Collections are available from April 2017
  at shop.bmw.com as well as from selected BMW Centres and dealers.</p>
<p> </p>
<p>
  <strong>Manufacturer’s recommended retail prices:<br /></strong>BMW
  Active Sweatshirts, woman and men: EUR 89.00<br />BMW Active
  Functional Towel: EUR 24.90<br />BMW Active Dog Leash: EUR
  39.90<br />BMW Motorsport Heritage Leather Jacket, men: EUR
  590.00<br />BMW Motorsport Paper Jacket. men: EUR 49.00<br />BMW
  Golfsport Polo Shirt, woman and men: EUR 65.00<br />BMW Golfsport
  Functional Jacket, woman and men: EUR 130.00<br />BMW Golfsport Carry
  Bag: EUR 280.00<br />BMW Golfsport Gift Set: EUR 55.00</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Lifestyle Products,Heritage,Sports,Design]]></category>
            <pubDate>Mon, 03 Apr 2017 14:30:00 +0200</pubDate>
            <pp:lastModified>Mon, 03 Apr 2017 14:30:00 +0000</pp:lastModified>
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                        <title>After the “Green Steering Wheel“, the BMW i3 now also wins the “Golden Steering Wheel” awarded by “Auto Bild” and “Bild am Sonntag”.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/after-the-green-steering-wheel-the-bmw-i3-now-also-wins-the-golden-steering-wheel-awarded-by-auto-bild-and-bild-am-sonntag/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/after-the-green-steering-wheel-the-bmw-i3-now-also-wins-the-golden-steering-wheel-awarded-by-auto-bild-and-bild-am-sonntag/</guid><pp:caseid>813328</pp:caseid><pp:summary><![CDATA[Sustainable success for locally emissions-free driving pleasure: three years after being named the “best new environment-friendly car”, the purely electrically powered premium model has now also won in the “Alternative Drives” category.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>This is what sustainable success looks like.
  The BMW i3 has won the 2016 “Golden Steering Wheel”, making it the
  first model taking part in the competition organised jointly by “Auto
  Bild” and “Bild am Sonntag” to have received the award for the second
  time in recognition of its groundbreaking lifecycle assessment. The
  world’s first ever premium automobile to be conceived from scratch for
  purely electrically powered mobility, the BMW i3 first received the
  “Green Steering Wheel” for being the “best new environment-friendly
  car” in 2013, even before its market launch. In the meantime, the BMW
  i3 (combined fuel consumption: 0.0 l/100 km, combined CO2 emissions:
  0 g/km) has taken to the road to demonstrate its qualities. With
  locally emissions-free driving pleasure and highly efficient power
  consumption, a pioneering design and intelligent connectivity, it
  impressed the jury of experts in a series of intensive practical
  tests. They selected the BMW i3 as the winner of the 2016 “Golden
  Steering Wheel” in the “Alternative Drives” category, with the award
  presented yesterday at a festive gala held at the Axel Springer
  publishing house in Berlin.</p>
<p>First awarded in 1976, the “Golden Steering Wheel” is one of the most
  prestigious awards in the European automotive sector. Now in its 41st
  year, the competition initially involved 36 current models being voted
  on by magazine readers in Germany and 20 other European countries. The
  BMW i3 finished first in its category in all 21 countries. The 21
  reader favourites were then put to the acid test by a jury of
  specialists that included racing drivers, designers, technicians,
  digital experts, editors-in-chief and readers. Based on extensive test
  drives and detailed comparisons, the 57-strong international panel
  then went on to select award winners in each of the six categories,
  with “Alternative Drives” being introduced as a category for the first
  time this year. Here again, the BMW i3 was the clear winner, receiving
  the highest score from five out of the seven groups of experts.</p>
<p>Having now been on public roads all over the world for three years,
  the BMW i3 demonstrates how purely electrically powered and therefore
  locally emissions-free mobility can be combined with hallmark brand
  driving pleasure. Ever since its market launch, the BMW i3 has been
  the world’s most successful electric vehicle in the premium compact
  segment. In Norway, for example, the BMW i3 has been the top-selling
  vehicle of the entire BMW model range since 2015. In Germany its
  market share for this year to date is 20.2 per cent. Globally, almost
  85% of BMW i3 customers are new to BMW.</p>
<p>In combination with resource-friendly materials and production
  techniques, the car’s model-specific features make for a holistic
  sustainability concept that won the “Green Steering Wheel” early on,
  along with numerous other awards, and the model still remains unique
  in the automotive sector to this day. At its market launch, the BMW i3
  was the first vehicle with a TÜV-certified lifecycle assessment that
  is at least one third better than that of automobiles powered and
  produced in the conventional manner.</p>
<p>The expertise gained in the development of BMW i automobiles is now
  used for technology transfer to the core BMW Group brands. In addition
  to the use of CFRP in the body structure of the new BMW 7 Series, this
  is particularly reflected in the integration of eDrive technology in
  the BMW iPerformance models with plug-in hybrid drive. After the BMW
  iPerformance models of the BMW 2 Series Active Tourer, the BMW 3
  Series Sedan, the BMW X5, the BMW 7 Series and the BMW X1 xDrive25Le
  iPerformance developed exclusively for the Chinese automotive market,
  the new BMW 5 Series Sedan with plug-in hybrid drive will also be
  launched in the spring of 2017. The first plug-in hybrid model of the
  MINI brand is due to follow in 2017.</p>
<p>Consistent progress in the area of eDrive technology further
  increases the appeal of the BMW i3. The BMW i3 (94 Ah) with extended
  battery capacity (combined fuel consumption: 0.0 l/100 km; combined
  power consumption: 12.6 kWh/100 km; combined CO2 emissions: 0 g/km)
  achieves a range of up to 200 kilometres in everyday conditions and a
  range of up to 300 kilometres in the standard cycle. This surpasses
  the BMW i3 (60 Ah) – which is still available - by more than 50 per cent.</p>
<p> </p>
<p>For further details on official fuel consumption figures, official
  specific CO2 emissions and power consumption of new cars, please refer
  to the "Manual on fuel consumption, CO2 emissions and power
  consumption of new cars", available at all sales outlets, from
  Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
  Ostfildern-Scharnhausen and at
  http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
  ManualCO2 (PDF ‒ 2.7 MB)</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,BMW,i3,I01,Product]]></category>
            <pubDate>Thu, 10 Nov 2016 11:41:51 +0100</pubDate>
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                        <title>BMW i and Garage Italia Customs to present the BMW i3 and the BMW i8 Garage Italia CrossFade in Paris.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-i-and-garage-italia-customs-to-present-the-bmw-i3-and-the-bmw-i8-garage-italia-crossfade-in-paris-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-i-and-garage-italia-customs-to-present-the-bmw-i3-and-the-bmw-i8-garage-italia-crossfade-in-paris-en-ae/</guid><pp:caseid>813223</pp:caseid><pp:summary><![CDATA[A collaboration between BMW Group Design and Garage Italia Customs has produced an innovative colour and material concept of two concept cars based on current BMW i models. The BMW i3 Garage Italia CrossFade and the BMW i8 Garage Italia CrossFade will be presented on 30 September 2016 at the start of the Mondial de l’Automobile 2016 in Paris.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> A collaboration between BMW Group Design and
  Garage Italia Customs has produced an innovative colour and material
  concept of two concept cars based on current BMW i models. The
  BMW i3 Garage Italia CrossFade and the BMW i8 Garage Italia CrossFade
  will be presented on 30 September 2016 at the start of the Mondial de
  l’Automobile 2016 in Paris. The premiere in the French capital will
  also serve as an outlook on edition models of the BMW i3 and the BMW
  i8. These models, which both feature an exterior design derived from
  the concept cars, will become available at the beginning of 2017.</p>
<p>The common feature of the two concept cars is a surface structure
  that emphasises the groundbreaking design and the innovative character
  of the models BMW i3 and BMW i8 in a fascinating way. The focus here
  is on a specific colour design that was developed on the basis of a
  common painting genre during the late 19th and early 20th century and
  which provides for a particularly expressive appearance. “Lapo Elkann
  is a pioneer in linking the disciplines of fashion, automobile and
  design. As a designer, I find this comprehensive approach particularly
  exciting,” says Adrian van Hooydonk, head of BMW Group Design. “With
  BMW i, we have been successful in overcoming previous restrictions in
  automotive design through the use of entirely new materials. So the
  progressive expressiveness of the <em>Garage Italia CrossFade
  Edition</em> is perfectly in keeping with the BMW i3 and the BMW i8.”</p>
<p>In June 2016, Garage Italia Customs had already presented the BMW i8
  Futurism Edition. This vehicle also featured a body surface concept
  that was inspired by the art of painting. The design of the BMW i8
  Futurism Edition, which was created on the occasion of the 50th
  anniversary of BMW Italia, is based on the painting “Lampada ad Arco”
  by the futuristic artist Giacomo Balla. “Technological development and
  constant search for innovation are common key values to both Garage
  Italia Customs and BMW,” adds Lapo Elkann, Chairman and Founder of
  Garage Italia Customs. “BMW i automobiles provide our designers with
  ideal opportunities for an artistic exploration of the future of
  mobility. The CrossFade project was a great opportunity to create
  something beyond the traditional idea of car painting, generating
  amazing effects with a unique geometrical pattern.”</p>
<p>The design of the concept cars now being shown in Paris was inspired
  by optical colour mixing, a technique already used in Pointillism of
  the late 19th century. This painting technique involves the creation
  of motifs using small and evenly distributed dashes of colour. Because
  the neighbouring colours are not intermixed, but only blend together
  in the perception of the viewer, a particularly intensive radiance is
  created. The selective variation of size and spacing of the individual
  dashes permits the creation of both precise and harmonious colour gradients.</p>
<p>On the body surface of the <em>BMW i8 Garage Italia CrossFade</em>,
  the accurately defined colour changes between Protonic Blue metallic
  and Protonic Dark Silver metallic are used to intensively underscore
  the lines and surface contours. Moreover, the applied dashes of paint
  are triangular. Resulting from this geometrical shape, both the
  overall impression as well as the plug-in hybrid sports car’s dynamics
  already symbolised in the design are accentuated even further. The
  colour design was realised using a complex painting process in which
  the car finished in Protonic Blue metallic was initially covered with
  a stencil film. In this way, it was possible to create the desired
  geometrical pattern with exceptionally high precision when the second
  layer of paint in Protonic Dark Silver metallic was finally applied.
  Moreover, the interior follows the <em>BMW i8 Garage Italia
  CrossFade</em>’s exterior design with the smooth transition from the
  dark silver of the front end of the car to the pure blue of the rear
  end printed on Alcantara textile that now covers the central tunnel,
  the side panels and the headliner. The surface structure of the
  interior and the seats in Foglizzo leather, and Protonic Blue and
  perforated Alcantara is effectively accentuated by the contrasting colours.</p>
<p>In the case of the BMW i3 Garage Italia CrossFade, the colour
  transition on the front end and the side panels flows in a vertical
  direction. The amount of blue decreases as it rises upwards to merge
  with the black roof and bonnet. The smooth transition is created by a
  transparent foiling with imprinted circular dashes of colour that
  symbolise the driving pleasure offered by the electrically powered
  five door car and become larger with increasing height. The
  distinctive colour design is also to be found in the interior, where
  high-quality textile and Alcantara surfaces additionally emphasise the
  premium character of the car. Base colour in each case is Protonic
  Blue, which is now also optionally available for the BMW i3 and
  exclusively in conjunction with the 94 Ah high-voltage battery.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Coupé,BMW i,i3,I01,I12,i8,Product,BMW]]></category>
            <pubDate>Thu, 29 Sep 2016 18:13:00 +0200</pubDate>
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                        <title>“sport auto Award 2015”: Four BMW models took first place in their category in the magazine’s readers’ choice awards – the BMW M135i, BMW M235i, BMW 335i and BMW M3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/sport-auto-award-2015-four-bmw-models-took-first-place-in-their-category-in-the-magazines-readers-choice-awards---the-bmw-m135i-bmw-m235i-bmw-335i-and-bmw-m3-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/sport-auto-award-2015-four-bmw-models-took-first-place-in-their-category-in-the-magazines-readers-choice-awards---the-bmw-m135i-bmw-m235i-bmw-335i-and-bmw-m3-en-ae/</guid><pp:caseid>813171</pp:caseid><pp:summary><![CDATA[“sport auto Award 2015”: Four BMW models took first place in their category in the magazine’s readers’ choice awards – the BMW M135i, BMW M235i, BMW 335i and BMW M3.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>BMW has always been synonymous with driving pleasure in all vehicle
  classes. The fact that customers and fans also agree with this
  summation is once again confirmed by the readers’ poll conducted by
  German motoring magazine “sport auto”. Cars from the BMW Group
  received the top scores in four classes. The BMW 335i was voted the
  best sedan car up to € 50,000 for the third time in three years. The
  BMW M3 Sedan was the favorite among readers for the second year in a
  row in the sedans/estates up to € 100,000 class.</p>
<p> </p>
<p>Also for the second time in a row, the BMW M235i took pole position
  in the category for coupés up to € 50,000. In the compact cars class,
  the BMW M135i easily succeeded in fighting off the competition. As in
  the previous year, the BMW M550d xDrive took second place in the
  diesel class, once again underlining the leading role of the BMW Group
  as a supplier of vehicles that combine sporty performance with maximum efficiency.</p>
<p> </p>
<p>
  <strong>Double victory for M Performance automobiles.</strong>
  <br />In the compact class and in the coupés up to € 50,000, the BMW
  M135i (26.7 percent of the votes cast) and the BMW M235i Coupé (38.3
  percent of the votes cast) once again beat off the competition. Both
  vehicles have a six-cylinder engine with M TwinPower turbo technology,
  ensuring spontaneous responsiveness, an exceptional thirst for revs
  and outstanding refinement (fuel consumption combined BMW M235i: 8.1
  l/100 km; CO2 emissions combined: 189 g/km; BMW M135i: 8.0 l/100 km;
  CO2 emissions combined: 188 g/km*).</p>
<p> </p>
<p>
  <strong>Triple win for the BMW 335i Sedan.</strong>
  <br />For the third time in a row, the readers of “sport auto” put the
  BMW 335i in top place in the sedans up to € 50,000 category. The key
  factor for the continuing success of the sports sedan is its in-line
  six-cylinder engine with BMW TwinPower turbo technology. The 225
  kW/306 hp in-line six-cylinder engine makes particularly impressive
  play with the typical BMW virtues of instantaneous responses, an
  exceptional thirst for revs and outstanding refinement. The
  combination of a turbocharger that operates according to the twin
  scroll principle with direct high precision injection and VALVETRONIC
  guarantees an unbeatably efficient balance between driving pleasure
  and fuel consumption (fuel consumption combined BMW 335i: 7.9 l/100
  km; CO2 emissions combined: 186 g/km*).</p>
<p> </p>
<p>
  <strong>The defending title-holder BMW M3.</strong></p>
<p>Garnering 39.4% of reader votes, the BMW M3 had no difficulty
  defending its title as best sedan up to € 100,000, actually managing
  to increase its share of the vote in its second year on the market.
  The fifth generation of the BMW M3 (fuel consumption combined: 8.8
  l/100 km; CO2 emissions combined: 204 g/km*) is powered by a newly
  developed six-cylinder in-line engine. The high-revving unit with M
  TwinPower Turbo technology offers maximum output of 317 kW/431 hp.
  Peak torque of 550 Nm (406 lb-ft) is available across a broad rev band
  and exceeds the maximum offered by the previous BMW M3 by almost 40
  percent. A rigorously applied lightweight design concept has brought
  about a weight reduction of around 80 kilograms. Fuel consumption and
  emissions are down by 25 percent. The BMW M3 Sedan takes just 4.1
  seconds to sprint from 0 – 100 km/h (62 mph) – when fitted with the
  optional seven-speed M Double Clutch Transmission – and also catches
  the eye as a strong performer out on the track as well as in everyday use.</p>
<p> </p>
<p>The “<strong>sport auto Award</strong>” has been presented by German
  motoring magazine “sport auto” since 1980. It is one of the leading
  German awards for sporting cars and is highly coveted by
  manufacturers. In 2015 a total of 230 models were nominated in 30
  series-production categories and a further 10 tuning classes. In this,
  the 23rd year of the awards, 13,601 readers took part in the poll via
  survey postcard, online survey or one of the “sport auto” digital channels.</p>
<p> </p>
<p>
  <strong>Placings at a glance: </strong></p>
<p>Winner – Compact Cars: BMW M135i.</p>
<p>Winner – Coupés up to € 50,000: BMW M235i Coupé.</p>
<p>Winner – Sedans/Estates up to € 50,000: BMW 335i.</p>
<p>Winner – Sedans/Estates up to € 100,000: BMW M3.</p>
<p>Second place – Diesel Cars: BMW M550d xDrive.</p>
<p>Second place – Convertibles up to € 50,000: BMW M235i Convertible</p>
<p>Second place – Convertibles up to € 100,000: BMW M4 Convertible</p>
<p>Second place – Coupés up to € 100,000: BMW M3 Coupé</p>
<p>Third place – Sedans up to € 100,000: BMW M5 30 Years</p>
<p> </p>
<p>Further information on official fuel consumption figures, specific
  CO2 emission values and the electric power consumption of new
  passenger cars is included in the following guideline: “Leitfaden über
  Kraftstoffverbrauch, die CO2 emissions und den Stromverbrauch neuer
  Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
  electric power consumption of new passenger cars), which can be
  obtained from all dealerships, from Deutsche Automobil Treuhand GmbH
  (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at
  http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
  LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB).</p>
<p> </p>
<p>* Fuel consumption figures were calculated based on the ECE test
  cycle, dependent on tire format.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,M3,1 Series,Coupé,BMW,Convertible,BMW M,3 Series,2 Series,F80,F21 LCI,F30,3 Door,F20 LCI,F22,F23,F10,5 Door,M550,Product]]></category>
            <pubDate>Fri, 16 Oct 2015 09:19:00 +0200</pubDate>
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                        <title>BMW 3.0 CSL Hommage R. The perfect fusion of driver and machine.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-30-csl-hommage-r-the-perfect-fusion-of-driver-and-machine-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-30-csl-hommage-r-the-perfect-fusion-of-driver-and-machine-en-ae/</guid><pp:caseid>813191</pp:caseid><pp:summary><![CDATA[Munich/Pebble Beach. In August every year car enthusiasts from all over the world gather for the Concours d’Elegance in Pebble Beach to immerse themselves in the fascination of both automotive treasures from years gone by and pioneering studies for times to come. The BMW Group has come up with something very special this year with the world premiere of the BMW 3.0 CSL Hommage R.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Pebble Beach. </strong>In August every year car
  enthusiasts from all over the world gather for the Concours d’Elegance
  in Pebble Beach to immerse themselves in the fascination of both
  automotive treasures from years gone by and pioneering studies for
  times to come. The BMW Group has come up with something very special
  this year with the world premiere of the BMW 3.0 CSL Hommage R – a car
  that celebrates both the 40th anniversary of BMW in North America and
  the heady racing success of the BMW 3.0 CSL in 1975.</p>
<p>1975 was the year the Bavarian manufacturer founded BMW of North
  America, its first official sales company outside Europe. It was also
  the year in which BMW Motorsport made its debut in motor racing
  stateside – in the IMSA series – with a specially made BMW 3.0 CSL.
  Just a few weeks later BMW recorded its first, historic triumph at the
  12 Hours of Sebring. This was followed by a succession of victories,
  including one at Laguna Seca, just 15 miles from Pebble Beach. BMW’s
  rookie year duly culminated in the white BMW 3.0 CSL, decked out in
  eye-catching BMW Motorsport livery, winning the manufacturers’
  championship at the first attempt. This success, coupled with the
  car’s striking design and the “Bavarian Motor Works” legend emblazoned
  across the sun protection film on the windscreen and rear window,
  announced the BMW brand’s arrival in racing-mad North America with a bang.</p>
<p>“Motor racing is all about the ability of cars to mesmerise, about
  the unbridled joy of driving,” explains Adrian van Hooydonk, Senior
  Vice President BMW Group Design. “And as such it represents the
  heartbeat of BMW. Back in 1975, as today, winning races came down to
  how man and machine could work together. Technical innovations have
  taken the effectiveness of this partnership to ever great heights. And
  with the BMW 3.0 CSL Hommage R we’re aiming to show how much closer
  the driver and car can grow in the future.”</p>
<p> </p>
<p>
  <strong>A new level of driver focus – the interior.</strong></p>
<p>Given the aim of achieving the best possible fusion of driver and
  car, the driver was the logical starting point for the design of the
  BMW 3.0 CSL Hommage R. For the seamless integration of the driver into
  the car, the designers extrapolated the principle of driver focus
  beyond the geometric form of the interior. In the BMW 3.0 CSL Hommage
  R, the idea of centring attention on the driver begins with his
  immediate surroundings. This new approach led the designers first to
  the driver’s helmet, race suit and seat before moving onto the lines
  and surfaces of the interior.</p>
<p>This way of doing things changes the nature of conventional interior
  functions. As the layer of interaction closest to the driver, the
  helmet visor assumes the functions of a display and projects
  situation-based information such as the car’s speed, gear engaged and
  engine revs into the driver’s direct field of view. The BMW 3.0 CSL
  Hommage R thus enhances the driver’s direct perception. The idea of
  the Head-Up Display, which has already proved its effectiveness in
  series-produced BMW models by flagging up driving-related information
  without distracting the driver, is therefore expressed in a whole new
  way. “Eyes on the road, hands on the wheel” is the name of the game –
  i.e. enabling the driver to concentrate fully on the job of driving
  the car.</p>
<p>As well as helping him to do his job, the driver’s race suit (a
  classical design by Puma®) visually expresses the connection between
  the driver and the car. If both the driver’s hands are on the steering
  wheel, illuminated piping integrated into the sleeves of the suit
  shows the progress of information – from the shift impulse display,
  for example – out of the steering column over the driver’s arms and
  into his visor.</p>
<p>The side-section design of the large carbon-fibre seat shells
  reflects the anatomy of the seated driver, thus providing maximum
  support in any driving situation. At the same time, the seats ensure
  the driver’s body has the best possible connection with the car,
  giving him a physical feel for it with almost his whole body, in any
  situation, and thus allowing him to react faster and more effectively.
  The seat shells follow a rising diagonal path rearwards, a line
  extended behind the seats into the rear by a structural carbon-fibre
  element that increases the torsional rigidity of the BMW 3.0 CSL
  Hommage R. The white seat surfaces with fanned-out quilting,
  integrated into the seat shell, mimic the design of the driver’s race
  suit, while BMW Motorsport’s signature stripes on the six-point safety
  harness add an extra splash of colour.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Commitment to lightweight construction and technical refinement.</strong></p>
<p>In the area around the driver’s seat, the designers have drawn back
  the covers on the lightweight design of the BMW 3.0 CSL Hommage R and
  lent tangible form to its racing character. A carbon-fibre roll cage
  integrated into the structure of the car’s roof and side sections
  forms the basis for the interior’s singularly minimalist geometry. All
  the elements in the interior are there out of absolute necessity;
  every component has been designed with a purpose, a function linked
  directly to the structure of the machine or the job of driving. In an
  interior made almost entirely from carbon fibre, the only wood-like
  presence is the “instrument panel” – actually a cross-member and
  purely structural element. This is a reference to a central element of
  the earlier BMW 3.0 CSL, in which even the racing version had
  distinctive wood trim ringing the whole of the interior. A particular
  highlight here is the additional information illuminated through the
  wood. Recalling the BMW 3.0 CSL’s victory at Laguna Seca in May 1975,
  the BMW 3.0 CSL Hommage R displays the track layout and braking points
  through the instrument panel’s wood strip. By using light in this way,
  this ultra-sophisticated, super-smooth information display removes the
  need for a classical display and slips perfectly into the car’s
  minimalist interior design philosophy. Only the small central eBoost
  charging display interrupts the flow of the otherwise unbroken wooden
  surface. BMW Motorsport stripes for the instrument panel surround lend
  extra colour.</p>
<p>The commitment to paring the car down to the bare essentials places
  particular emphasis on the steering column. As a mechanical link
  between the driver and car, it is home to all the operating elements
  and controls. The only “comfort” function are the two vents on the
  sides of the steering column, which supply the driver with fresh air
  at ambient temperature. A small display on the steering column
  provides the driver with secondary information such as lap times,
  overall race time and the car’s current track position, as required.
  Other racing elements in the interior include red anodised safety
  features, such as the outlet nozzles for the fire extinguishing foam,
  the extinguisher itself, and the two switches on the centre console
  for the emergency shut-off and fire extinguishing mechanism. The rear
  only has space for two helmets integrated into the centre tunnel.
  These are held in place by a belt when not in use. Underneath the
  longitudinal braces jutting out to the rear are the covers for the
  eBoost energy accumulators. Meticulously crafted aluminium sleeves add
  high-quality accents at the junctions between individual structural
  elements. In its materials and detailed solutions, the BMW 3.0 CSL
  Hommage displays both technical sophistication and subtlety of form.</p>
<p> </p>
<p>
  <strong>Motor racing through and through – the exterior.</strong></p>
<p>“Both inside and outside, the BMW 3.0 CSL Hommage R is primarily a
  reflection of its function,” explains Karim Habib, Head of Design BMW
  Automobiles. “The exterior and interior design is based around the
  requirements of motor sport as far as the car and driver are
  concerned; aerodynamics and driving dynamics on the one hand, the most
  direct connection between driver and machine on the other. In my view,
  that’s something the Hommage car expresses in a very emotional way. At
  the same time, all the details from the BMW 3.0 CSL are present in the
  Hommage model. And they are all there to be discovered in their
  original form. It’s a bow to the 1975 car.”</p>
<p>The exterior design of the BMW 3.0 CSL Hommage R is a pure expression
  of motor racing. The stretched body is framed by distinctive air
  deflectors, powerful wheel arches and a prominent rear spoiler, which
  likewise cite the successful IMSA racing version of the original BMW
  3.0 CSL. Every detail of the Hommage car has its origins in the
  successful racing machine from 1975, but all have since been updated
  and integrated technically into a modern design language. The colours
  and graphics used, not to mention the addition of a number 25,
  reference the extraordinary record of success notched up by the works
  BMW 3.0 CSL in 1975. Indeed, the BMW 3.0 CSL Hommage R even revives
  details such as the “Bavarian Motor Works” decals on the windscreen
  and rear window. Swathes of exposed carbon fibre spotlight the 1975
  model’s commitment to lightweight construction and, as a cutting-edge
  material, bring it into the modern era.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>Power and athleticism – the front end.</strong></p>
<p>The front end of the BMW 3.0 CSL Hommage R, one of the broadest and
  lowest of any model in the BMW family, positively exudes power and
  athleticism. The flow of the surfaces and graphic accents in the front
  apron showcase the car’s wheels and underline its wide, powerful
  impression. In the centre of the front end is a large version of the
  signature BMW kidney grille, which references the upright form
  favoured at the time. The familiar four-eyed face – with its
  contemporary, hexagonal interpretation – emphasises the sporting
  intent of the front end. Laser lighting and LED technology enable
  slim, modern light graphics, and the narrow contours of the headlights
  give the BMW the focused look typical of the brand’s cars. A stylised,
  blue-lit “X” inside the lights separates the light functions from one
  another and, at the same time, recalls the X-shaped headlight taping
  used for endurance races. The large, black front splitter made from
  carbon fibre and with accents in BMW Motorsport’s colours sets the
  seal on the front end as it plunges down to the road. Together with
  the kidney grille, it creates a large stylistic aperture, providing a
  visual hint of the engine’s power and performance. From the side, the
  front apron and kidney grille present a modern take on the shark nose
  design that was already turning heads in 1975, ensuring the car would
  be easily recognisable.</p>
<p> </p>
<p>
  <strong>From the side – sporting flair with a touch of elegance. </strong></p>
<p>The long wheelbase and sweeping bonnet stretch the Hommage car’s
  silhouette visually and lend it a touch of elegance to go with its
  dominant sporting brio. The familiar line graphics along the car’s
  flanks further strengthen this impression. The exclusive exterior
  colour Brilliant White with its slight metallic effect adds a gleam to
  the surfaces and lends the powerful contours a vivid sculptural
  impact. The line graphics in BMW Motorsport colours pick up the
  surface movements in the front, rear and flanks, further emphasising
  the car’s sinewy looks. Dark carbon-fibre surfaces round off the
  flanks at their lower edge and point to the commitment to lightweight
  design of the original BMW 3.0 CSL. The matt gold 21-inch light-alloy
  wheels with black inlays add a special flourish.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>The rear end – muscular presence.</strong></p>
<p>The rear of the BMW 3.0 CSL Hommage R makes a statement of maximum
  sporting intent. The large rear spoiler and carbon-fibre double
  diffuser are straight out of the racing car blueprint and brim with
  aerodynamic sophistication. The powerfully contoured rear apron draws
  the eye to the car’s wheels and, in so doing, visually showcases the
  power of the BMW 3.0 CSL Hommage R. The BMW Motorsport line graphics
  reproduce this movement, further strengthening its muscular presence
  on the road. The rear light design is particularly distinctive, a
  strip of LEDs extending along the spoiler to link the two lights and
  providing a stylistic border for the rear end.</p>
<p>The BMW 3.0 CSL Hommage R also cuts a dynamically imposing figure
  when viewed from above. The bonnet fans out in a wide “V” from kidney
  grille to headlights, recalling a striking and dynamic element of
  earlier BMW coupes. The BMW 3.0 CSL Hommage R therefore combines all
  the classic BMW hallmarks within a modern and emotionally rich design
  language, adding even greater lustre to the already glittering
  engineering achievement of 40 years ago.</p>
<p> </p>
<p> </p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,BMW]]></category>
            <pubDate>Fri, 14 Aug 2015 03:00:00 +0200</pubDate>
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                        <title>BMW Group overall winner at the Engine of the Year Awards 2015. As well as being declared overall winner, the BMW Group picked up three class wins in the world’s leading engine competition.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-overall-winner-at-the-engine-of-the-year-awards-2015-as-well-as-being-declared-overall-winner-the-bmw-group-picked-up-three-class-wins-in-the-worlds-leading-engine-competition-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-overall-winner-at-the-engine-of-the-year-awards-2015-as-well-as-being-declared-overall-winner-the-bmw-group-picked-up-three-class-wins-in-the-worlds-leading-engine-competition-en-ae/</guid><pp:caseid>813201</pp:caseid><pp:summary><![CDATA[Munich / Stuttgart. Four wins in the latest International Engine of the Year Awards plainly demonstrate the BMW Group’s engine-building prowess. The drive unit in the BMW i8 earned two class wins as well as being declared overall winner, with a further class win being garnered by the engine of the BMW M3 and BMW M4.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Munich / Stuttgart. Four wins in the latest International Engine of
  the Year Awards plainly demonstrate the BMW Group’s engine-building
  prowess. The drive unit in the BMW i8 earned two class wins as well as
  being declared overall winner, with a further class win being garnered
  by the engine of the BMW M3 and BMW M4.</p>
<p> </p>
<p>The BMW i8 unit was voted class winner for its BMW TwinPower Turbo
  three-cylinder petrol engine, while the overall drive unit of the BMW
  i8 claimed a further class win as the best “new engine”. Its
  combination of electric motor and petrol engine also earned it overall
  victory. In the 2.5 to 3.0-litre displacement category, the M
  TwinPower Turbo six-cylinder in-line petrol engine of the BMW M3 and
  BMW M4 came out on top.</p>
<p> </p>
<p>This fourfold success for the BMW Group at the International Engine
  of the Year Awards 2015 furnishes further evidence of the performance
  potential of the Efficient Dynamics technology package, which since
  2007 has enabled a continuous enhancement of driving pleasure while at
  the same time cutting fuel consumption and emissions.</p>
<p> </p>
<p>The International Engine of the Year Awards were launched in 1999,
  since when 66 class and overall wins have gone to engines developed
  for BMW models. Each year an expert panel of judges, this time
  comprising 65 motoring journalists from 31 countries, selects the best
  engines in numerous categories. The prize-winners were presented with
  their awards on Wednesday, 17 June 2015, against the backdrop of the
  Engine Expo trade fair in Stuttgart.</p>
<p> </p>
<p> The three-cylinder combustion engine in the BMW i8 develops
  170 kW/231 hp and drives the rear wheels, while the 96 kW/131 hp
  electric motor draws its energy from a lithium-ion battery, which can
  be charged from a conventional domestic power socket, and sends its
  power to the front axle. This bespoke plug-in hybrid system, developed
  and produced by the BMW Group, enables a range of up to 37 kilometres
  (23 miles) in the EU test cycle and a top speed of 120 km/h (75 mph)
  on electric power alone, coupled with a “glued-to-the-road” all-wheel
  driving experience headlined by powerful acceleration and a
  dynamically-biased distribution of power through keenly taken corners.
  The more powerful of the two sources drives the rear wheels and uses
  the electric boost from the hybrid system to deliver hallmark BMW
  driving pleasure while at the same time offering ground breaking
  levels of efficiency. The sprint from 0 to 100 km/h (62 mph) takes
  just 4.4 seconds, yet combined fuel consumption – as calculated in the
  EU test cycle for plug-in hybrid vehicles – stands at 2.1 litres per
  100 kilometres (approx. 135 mpg imp) plus 11.9 kWh of electricity.
  This equates to CO2 emissions of 49 grams per kilometre.</p>
<p> </p>
<p>The M TwinPower Turbo six-in-line petrol engine in the BMW M3 and BMW
  M4 is exceptionally high-revving for a turbocharged engine, resulting
  in linear power delivery over a wide engine speed range and a unique
  engine note. M TwinPower Turbo technology ensures that peak torque is
  on tap over a broad rpm range. A further hallmark of this engine is
  its outstanding efficiency.</p>
<p> </p>
<p>Further information on official fuel consumption figures, specific
  CO2 emission values and the electric power consumption of new
  passenger cars is included in the following guideline: “Leitfaden über
  Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer
  Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
  electric power consumption of new passenger cars), which can be
  obtained from all dealerships, from the Deutsche Automobil Treuhand
  GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and
  at
  http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
  LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Research &amp; Development,Efficient Dynamics,BMW]]></category>
            <pubDate>Wed, 17 Jun 2015 16:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 17 Jun 2015 16:00:00 +0000</pp:lastModified>
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                        <title>BMW 3.0 CSL Hommage. Racing flair with a touch of class.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-30-csl-hommage-racing-flair-with-a-touch-of-class-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-30-csl-hommage-racing-flair-with-a-touch-of-class-en-ae/</guid><pp:caseid>813202</pp:caseid><pp:summary><![CDATA[Munich/Cernobbio. Amid the audacious design studies and automotive beauties from a bygone era gathered at the Concorso d’Eleganza Villa d’Este, the BMW Group presents its new BMW 3.0 CSL Hommage – and in the process makes a pretty formidable statement of its own. This model is the BMW Design Team’s tribute to the 3.0 CSL, a timeless classic and iconic BMW Coupé from the 1970s.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> Amid the audacious design studies
  and automotive beauties from a bygone era gathered at the Concorso
  d’Eleganza Villa d’Este, the BMW Group presents its new BMW 3.0 CSL
  Hommage – and in the process makes a pretty formidable statement of
  its own. This model is the BMW Design Team’s tribute to the 3.0 CSL, a
  timeless classic and iconic BMW Coupé from the 1970s.</p>
<p>“Our Hommage cars not only demonstrate how proud we are of our
  heritage, but also how important the past can be in determining our
  future,” says Adrian van Hooydonk, Senior Vice President BMW Group
  Design. “The BMW 3.0 CSL Hommage represents a nod to the engineering
  achievement exemplified by the BMW 3.0 CSL in its lightweight design
  and performance. With intelligent lightweight construction and modern
  materials, the 3.0 CSL Hommage brings the character of that earlier
  model into the 21st century, showing it in a new and exciting guise,”
  he says, summarising the approach the design team took with the BMW
  3.0 CSL Hommage.<strong> </strong></p>
<p>
  <strong>Lightweight design past and present.</strong></p>
<p>“CSL” stands for “Coupé Sport Leichtbau” (coupé, sport, lightweight).
  With its aluminium bonnet, boot and wings, Plexiglas windows and
  equipment rigorously pared down to the bare essentials, the old BMW
  3.0 CSL tipped the scales around 200 kg lighter than its sibling
  model, the BMW 3.0 CS. Unsurprisingly, then, it was predestined for a
  career on the race track. Whereas the material of choice in the 1970s
  was aluminium, today carbon fibre – or carbon-fibre-reinforced plastic
  (CFRP) – offers the optimum weight-to-strength ratio. These
  high-strength fibres are even lighter and stronger than aluminium. And
  the <br />BMW 3.0 CSL Hommage makes generous use of the high-tech
  composite, reinterpreting the concept of lightweight design for the
  modern age. Wherever CFRP is used, it is also visible – rendering the
  lightweight design principle tangible both inside and out. The BMW
  Group is a world leader in the production and application of CFRP in
  automotive design and can already boast many years of experience in
  series production of CFRP structural parts for the BMW M and, in
  particular, the BMW i.<strong> </strong></p>
<p>
  <strong>The exterior: power and elegance.</strong></p>
<p>Karim Habib, Head of BMW Design, explains the thinking behind the
  design of the BMW 3.0 CSL Hommage: “For BMW designers like us, the BMW
  3.0 CSL is a style icon. Its combination of racing genes and elegance
  generates an engaging aesthetic that continues to win hearts even
  today. <br />The BMW 3.0 CSL Hommage celebrates many of those
  characteristic features, but without copying them. Indeed, some of the
  parallels are not immediately obvious. We wanted people to sense the
  family resemblance rather than see it straight off.”</p>
<p>The BMW 3.0 CSL Hommage is a vision of pure athleticism: the
  elongated body is set off by distinctive air deflectors, powerful
  wheel arches and prominent spoilers to the roof and tail. Despite its
  size, the aerodynamic elements are key in enabling air to flow
  optimally along the sides of the vehicle. The front air deflector
  serves to vent the engine compartment, while wings over the rear
  wheels ensure optimum airflow around the vehicle. Small rear-view
  cameras serve to further reduce aerodynamic drag. The large rear
  spoiler increases downforce on the driven rear axle and in so doing
  improves power transmission. The Air Curtain and Air Breather systems
  guarantee optimum ventilation of the wheel housings. And the sheer
  self-confidence and sporting prowess of the BMW 3.0 CSL Hommage are
  perfectly summed up in the original colour of its spiritual
  predecessor – Golf Yellow. </p>
<p>
  <strong>The front end – muscular athleticism.</strong></p>
<p>Boasting one of the broadest and lowest front ends of any vehicle in
  the <br />BMW Group, the BMW 3.0 CSL Hommage’s front exudes pure power
  and athleticism. At the centre, the characteristic BMW kidney grille
  stands tall in citation of the more upright styling of the kidney
  grille of yesteryear. The size and spatial depth of the kidney grille
  symbolise the output of the powerful six-cylinder in-line engine with
  eBoost. At the same time, the finely wrought geometry of frame and
  kidney struts lends the front end an air of quality and exclusivity.
  The characteristic four-eyed face gives a contemporary, hexagonal
  interpretation of front-end sportiness. Laser light and LED technology
  facilitate slender, state-of-the-art lighting graphics, and the flat
  contours of the headlamps generate that characteristically focused BMW
  look. A stylised “X” inside the lights divides the lighting functions
  and conjures up memories of the X-shaped headlamp stickers once used
  in long-distance racing. Horizontal LED strips create a visual bond
  between headlamps and kidney grille while at the same time emphasising
  the broad, flat impact of the front end. A large carbon-fibre front
  splitter reduces the gap between road and front end and, in
  combination with the kidney grille, offers a modern interpretation of
  the earlier car’s highly distinctive shark nose. Two circular openings
  and a series of elongated slots pay tribute to other elements featured
  in the earlier car, but offer a new interpretation for the 21st century.<strong> </strong></p>
<p>
  <strong>The sides – contrapuntal elegance. </strong></p>
<p>The vehicle sides are in elegant counterpoint to the marked
  athleticism of front and rear. The long wheelbase and elongated bonnet
  appear to stretch the Hommage’s silhouette. A continuous, horizontal
  line encircles the vehicle by way of paying tribute to a distinctive
  stylistic feature of the earlier BMW 3.0 CSL: its all-round chrome
  trim. In combination with the black highlight beneath, the continuous
  line intensifies the flat, elongated appearance of the sides.</p>
<p>A particular detail of the BMW 3.0 CSL Hommage is the roofline.
  Consciously subdivided into three, the line recalls the distinctive
  upper section of the <br />BMW 3.0 CS – one of the first coupés to
  feature a roof that did not flow into the tail. Compared with the
  ubiquitous fastback coupés of the day, this was both an innovation and
  a design statement, a feature that exuded athleticism and elegance in
  equal measure. In keeping with the BMW 3.0 CSL, the Hommage features a
  BMW logo on each of the C-pillars.</p>
<p>The all-round shoulderline is also the starting point for the subtle,
  finely sculpted surfaces of the sides. It follows the development of
  the shadowy areas behind the front wheel all the way to the lit
  surfaces above the rear wheels. This interplay between light and shade
  lends movement and dynamic intensity to the generous surfaces of the
  vehicle’s sides. Dark CFRP areas narrow the gap between the sides and
  the road, again paying tribute to the consistent lightweight design of
  the BMW 3.0 CSL. In combination with the black graphic accents, the
  dark lightweight elements reduce the perceived height of the vehicle
  and further emphasise its flat silhouette. The black 21" alloy
  wheels in matt and high-gloss bi-colour versions offer an additional
  unique highlight. Air control blades in the interstices of the wheel
  rims, meanwhile, serve to further optimise aerodynamics. </p>
<p>
  <strong>The rear end – a muscular presence.</strong></p>
<p>As with the front end, the vehicle’s tail is broad and muscular in
  design. Generous surfaces generate presence, horizontal elements
  emphasise width. <br />A particular highlight is the styling of the
  rear lights: an LED strip above the spoiler links the two lights, thus
  giving the rear end a formal framework. The powerfully sculpted rear
  apron with CFRP diffusor creates a visual impression of the BMW 3.0
  CSL’s raw power. Even viewed from above, the BMW 3.0 CSL is extremely
  dynamic. From kidney grille to headlamps, the bonnet traces a broad
  “V” – a nostalgic throwback to a distinctive and dynamic element of
  earlier <br />BMW coupés.<strong> </strong></p>
<p>
  <strong>The interior – purist elegance.</strong></p>
<p>Pared down to a minimum, the interior of the BMW 3.0 CSL Hommage puts
  its lightweight design on show and renders its racing character
  elegantly tangible. All interior elements are there out of absolute
  necessity, every part has a high-quality design, structural or
  drive-related function. In the all-CFRP interior, the only wood-like
  presence is the “instrument panel” – a cross-member and purely
  structural element. This is a clear reference to the interior of the
  earlier <br />BMW 3.0 CSL, which featured an all-round wood trim
  throughout the interior. In the new version, only the small central
  eBoost charging display interrupts the wooden instrument panel.
  Infotainment is equally minimalist in concept: a central display on
  the steering column informs the driver of the current gear, speed,
  revs and shift point.<strong> </strong></p>
<p>
  <strong>Racing genes and lightweight design with finesse.</strong></p>
<p>Other racing features include bucket seats with high-quality
  stitching, a six-point belt and red anodised safety features such as
  the outlet nozzles for the extinguishing foam, the fire extinguisher
  itself, and the two switches on the centre console for the emergency
  shut-off and fire extinguishing mechanism. The only elements in the
  rear of the vehicle are two helmets integrated into the transmission
  tunnel. These are held in place by a belt when not in use. In the
  place of a rear seat bench, there are only covers for the eBoost
  energy accumulators. Special reflector technology in combination with
  LED strips create an impressive 3D effect on the covers.</p>
<p>In its use of cutting-edge materials and detailed solutions, the BMW
  3.0 CSL Hommage displays technical sophistication and subtlety of
  form. Meticulously crafted aluminium sleeves add high-quality accents
  at the junctions between individual structural elements. The door
  design is as minimalist as it is expressive: precise, clean surfaces
  trace an arc rearwards, lending the door element a flowing, dynamic
  quality. The door openers combine a DTM-style pull strap with the
  elegant handle-integrated opener of the earlier BMW 3.0 CSL, resulting
  in the hybrid solution of a nylon pull strap located directly behind
  the grab handle in the door. As with the interior as a whole, this
  detail lends expression to the unique character of the BMW 3.0 CSL
  Hommage: a winning combination of lightweight design, athleticism and elegance.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Corporate Heritage,BMW]]></category>
            <pubDate>Fri, 22 May 2015 20:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 22 May 2015 20:00:00 +0000</pp:lastModified>
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                        <title>BMW 3.0 CSL Hommage. Motor sport with an elegant character.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-30-csl-hommage-motor-sport-with-an-elegant-character-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-30-csl-hommage-motor-sport-with-an-elegant-character-en-ae/</guid><pp:caseid>813155</pp:caseid><pp:summary><![CDATA[Munich/Cernobbio. On 22 May 2015, the BMW Group will unveil the new BMW 3.0 CSL Hommage to the global public for the first time at the Concorso d’Eleganza Villa d’Este. This model is the BMW Design Team’s tribute to the BMW 3.0 CSL, a timeless classic and iconic BMW Coupe from the 1970s.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/Cernobbio.</strong> On 22 May 2015, the BMW Group will
  unveil the new BMW 3.0 CSL Hommage to the global public for the first
  time at the Concorso d’Eleganza Villa d’Este. This model is the BMW
  Design Team’s tribute to the BMW 3.0 CSL, a timeless classic and
  iconic BMW Coupe from the 1970s. The
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage is a nod to
  the engineering achievement exemplified by the BMW 3.0 CSL in its
  lightweight design and performance. The Hommage draws on the character
  of the earlier model and endows it with cutting-edge materials to
  translate it into the present in a new and exciting guise.</p>
<p> </p>
<p>
  <strong>Exclusive, confident, athletic: the exterior design.</strong></p>
<p>The design of the
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage exudes
  sheer dynamics, with the body framed by striking air deflectors,
  powerful wheel arches and a prominent roof and rear spoiler. The
  stretched flanks serve as an elegant counterpoint to the distinctly
  sporty front and rear end. Subtle and finely sculpted surfaces convey
  dynamics and exclusivity, while the extensive use of carbon fibre for
  the lower section highlights the car’s systematic lightweight design concept.</p>
<p> </p>
<p>
  <strong>Elegant purism: the interior design.</strong></p>
<p>The rigorously pared-down interior of the
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage renders its
  lightweight concept not only visible but tangible as well. All the
  elements in the cabin are absolutely essential and each constituent
  has a high-quality structural or driving-related function. In its
  materials and detail solutions, the Hommage displays technical
  supremacy and formal sophistication. Like the interior as a whole, it
  reflects the special character of the
  BMW<span> </span>3.0<span> </span>CSL<span> </span>Hommage, embodying
  as it does a consummate combination of lightweight design, sportiness
  and elegance.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Corporate Heritage,BMW]]></category>
            <pubDate>Wed, 13 May 2015 00:01:00 +0200</pubDate>
            <pp:lastModified>Wed, 13 May 2015 00:01:00 +0000</pp:lastModified>
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                        <title>BMW M3 and BMW M4 are voted &quot;Auto Bild Sports Cars of the Year&quot;.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m3-and-bmw-m4-are-voted-auto-bild-sports-cars-of-the-year-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-m3-and-bmw-m4-are-voted-auto-bild-sports-cars-of-the-year-en-ae/</guid><pp:caseid>813195</pp:caseid><pp:summary><![CDATA[Readers' favourites from market launch.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Just a few months after their market launch,
  the new BMW M3 and the new BMW M4 Coupé have received the "Auto
  Bild Sports Cars of the Year" award. The readers’ vote organised
  by the automobile magazine "Auto Bild Sportscars" saw the
  BMW M3 Sedan win the "Serial Production Sedan Models" class,
  attracting 30.21 per cent of the votes cast. Meanwhile the BMW M4
  Coupé (16.67 per cent) came out on top in the category "Serial
  Production Coupé Models".</p>
<p>
  <strong>Top performance, driving pleasure and efficiency.</strong>
  <br />With their votes, magazine readers have impressively underscored
  the outstanding position of the new M models. The BMW M3 Sedan and the
  BMW M4 Coupé (combined fuel consumption of each: 8.8 l/100 km,
  combined CO2 emissions: 204 g/km)* set the benchmark in the segment of
  high-performance sports cars when it comes to overall concept,
  precision and agility. They are powered by a newly developed
  6-cylinder in-line engine. Fitted with M TwinPower Turbo Technology
  and high-revving concept, the power unit provides a peak output of 317
  kW/431 hp. The maximum torque of 550 Nm is available across a wide
  engine speed range, exceeding the top level of the predecessor BMW M3
  by almost 40 per cent. The weight was reduced by around 80 kilograms
  by means of a consistent lightweight construction concept, achieving
  the very highest level of driving dynamics as well as outstanding
  efficiency. This gives the BMW M4 Coupé a DIN unladen weight of 1,497
  kilograms. Fuel consumption and emissions have been reduced by 25 per
  cent. The BMW M3 Sedan and BMW M4 Coupé with the optional 7-speed dual
  clutch transmission take 4.1 seconds for the sprint from zero to 100
  km/h as well as offering impressively robust race track capability.</p>
<p>"Auto Bild Sportscars" belongs to the Auto Bild Group, the
  largest magazine group in the automobile segment in Europe. Readers
  were able to vote online at "autobild.de" and were given a
  choice of 143 automobiles in 17 categories. The title "Auto Bild
  Sports Cars of the Year" was awarded for the 13th time in 2014
  and is one of the most important awards for sports-style automobiles
  in Germany. The award ceremony took place at the "Race
  Night" as part of the 2014 Essen Motor Show.</p>
<p> </p>
<p>* Fuel consumption figures were calculated based on the ECE test
  cycle, dependent on tyre format.</p>
<p> </p>
<p>For further details on official fuel consumption figures, official
  specific CO2 emissions and power consumption of new cars, please refer
  to the "Manual on fuel consumption, CO2 emissions and power
  consumption of new cars", available at all sales outlets, from
  Deutschen Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760
  Ostfildern-Scharnhausen and at
  http://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html.
  ManualCO2 (PDF - 2.7 MB)</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,M3,Coupé,BMW,BMW M,M4,F80,F82,Product]]></category>
            <pubDate>Mon, 01 Dec 2014 09:05:00 +0100</pubDate>
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                        <title>BMW Group Design presents “Double Space for BMW – Precision &amp; Poetry in Motion” by Edward Barber &amp; Jay Osgerby as part of the London Design Festival.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-design-presents-double-space-for-bmw---precision--poetry-in-motion-by-edward-barber--jay-osgerby-as-part-of-the-london-design-festival-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-design-presents-double-space-for-bmw---precision--poetry-in-motion-by-edward-barber--jay-osgerby-as-part-of-the-london-design-festival-en-ae/</guid><pp:caseid>813163</pp:caseid><pp:summary><![CDATA[An installation that transforms the perception of space and creates new perspectives in a unique way.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich/London.</strong> In partnership with the
  BMW Design Team led by Karim Habib and under the overall direction of
  Adrian van Hooydonk, British designers Edward Barber & Jay Osgerby
  have created an impressive installation under the banner of “Precision
  and Poetry”. It will be on display in the famous Raphael Gallery of
  the Victoria and Albert Museum (V&A) during the London Design
  Festival from 13 – 21 September and, beyond that, until 24 October
  2014. “A successful project always depends on the right partners,”
  says Ben Evans, Director of the London Design Festival, “and BMW not
  only knows about design, it lives design.” The kinetic design
  installation “Double Space for BMW – Precision & Poetry in Motion”
  brings together technical precision and poetic semantics to create a
  compelling immersive experience.</p>
<p>
  <strong>Creating new perspectives. An installation as a spatial experience.</strong></p>
<p>Presented in one of the most central and important spaces at the
  V&A – the 600-square-metre Raphael Gallery housing the artist’s
  famous cartoons for his Sistine Chapel tapestries – the installation
  “Double Space for BMW – Precision & Poetry in Motion” invites
  visitors to direct their gaze upwards. Floating above their heads, the
  installation consists of two reflective aluminium objects that revolve
  on their own axis either simultaneously or alternately. Each object
  measures some 15 by 10 metres and, in these impressive dimensions,
  cites the monumental size of the Raphael Gallery – “a place that cries
  out to create something great”, in the words of Jay Osgerby. Not only
  are the sheer dimensions of the installation impressive, but the
  experience as such is equally so: the near-silent rotation of the two
  reflective objects gives rise to a poetic choreography that offers
  unique snapshots of the historic Raphael paintings and introduces
  motion into an otherwise static space. “‘Double Space for BMW’ is a
  compelling projection of our design concept for the BMW brand,” says
  Karim Habib, Head of Design BMW Automobiles. “The reflections on a
  precision-built metal structure bring poetry alive while dismantling
  habitual perceptions of architecture and its environment. At the same
  time tradition and modernity are brought together here. Through
  ‘Double Space for BMW’ visitors are able to see and experience
  well-known Renaissance paintings in an utterly new and highly personal way.”</p>
<p>
  <strong>“Precision and poetry” as a leitmotif.</strong></p>
<p>Edward Barber & Jay Osgerby drew their inspiration from the
  leitmotif of BMW’s design philosophy, “Precision and Poetry”. “Before
  its official world premiere, we showed Edward and Jay the BMW Vision
  Future Luxury, which for us embodies the aesthetics of precision fused
  with the grace of poetry,” explains Karim Habib. Barber & Osgerby
  interpreted this leitmotif in their own way and created an
  installation that merges technology and sensuality into a single
  experience. “This work offers an infinite change of perspective on an
  immense scale”, say Edward Barber & Jay Osgerby.</p>
<p>
  <strong>BMW and Barber & Osgerby – a creative partnership. </strong></p>
<p>BMW and Barber & Osgerby share a passion for technical
  innovations and cutting-edge materials. Precision and aesthetics are
  key to both partners in this collaboration. With Barber & Osgerby
  – as with the technically advanced and forward-looking vehicles from
  BMW – this spawns structures that evince ingenuity but never appear
  complex or complicated. Rather, they are simultaneously minimalist and
  emotionally charged. “I’ve been observing Edward and Jay’s works for
  some time and was intrigued as to how they would interpret the BMW
  brand,” says Karim Habib. “At our very first meeting they instantly
  understood the core of our design philosophy. They introduced their
  own conceptual approach to create this new interpretation for
  themselves and for us.”</p>
<p>
  <strong>An exceptional platform for a unique installation: <br />the
    London Design Festival. </strong></p>
<p>Now in its twelfth year, the London Design Festival is an annual
  event that promotes and celebrates London as a design capital and
  gateway to the international creative scene. The hub of the ten-day
  programme is the Victoria and Albert Museum, where the Festival’s main
  projects and commissions can be viewed in a museum environment. With
  “Double Space for BMW” the BMW Group continues its partnership with
  the London Design Festival which began in 2013. “For customers of the
  BMW Group, design is the number one purchase driver,” states Adrian
  van Hooydonk, Senior Vice President BMW Group Design. “Against that
  background, we cultivate an active design culture and are involved in
  famous events such as the London Design Festival. We are delighted to
  be actively supporting this year’s Festival. Collaborating with
  internationally renowned designers is an inspiring experience for the
  entire design team of the BMW Group.”</p>
<p>This project is already the sixth collaboration of its kind. Past
  installations presented during the Salone del Mobile, Milan’s home
  furnishing fair, are “Dwelling Lab” with Patricia Urquiola, Giulio
  Ridolfo and Kvadrat (2010), “Sestosenso” with Paul Cocksedge and Flos
  (2011), “COLOUR ONE for MINI by Scholten & Baijings”(2012),
  “MINI Kapooow!”, MINI Design Team (2013) and “Parallels” with United
  Visual Artists (2014).</p>
<p>The installation “Double Space for BMW – Precision & Poetry in
  Motion” by Edward Barber & Jay Osgerby can be viewed from 13
  September to 24 October 2014 in the Raphael Gallery of the Victoria
  and Albert Museum, Cromwell Road, London SW7 2RL.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,BMW]]></category>
            <pubDate>Mon, 15 Sep 2014 14:00:00 +0200</pubDate>
            <pp:lastModified>Mon, 15 Sep 2014 14:00:00 +0000</pp:lastModified>
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                        <title>“The most sporting cars of 2014”: Five BMW models top their category in reader vote. BMW M3, BMW M4, BMW M235i, BMW M135i and BMW 335i win “sport auto Award 2014”.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-most-sporting-cars-of-2014-five-bmw-models-top-their-category-in-reader-vote-bmw-m3-bmw-m4-bmw-m235i-bmw-m135i-and-bmw-335i-win-sport-auto-award-2014/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-most-sporting-cars-of-2014-five-bmw-models-top-their-category-in-reader-vote-bmw-m3-bmw-m4-bmw-m235i-bmw-m135i-and-bmw-335i-win-sport-auto-award-2014/</guid><pp:caseid>813167</pp:caseid><pp:summary><![CDATA[BMW combines high performance with a time-honoured brand of driving pleasure and consummate everyday usability – that was the confirmation provided once again by the readers’ poll conducted by German motoring magazine “sport auto”.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> BMW combines high performance with a
  time-honoured brand of driving pleasure and consummate everyday
  usability – that was the confirmation provided once again by the
  readers’ poll conducted by German motoring magazine “sport auto”. Five
  class wins and a second place represented an outstanding return for
  the BMW Group’s brands in the “sport auto Award 2014”. The BMW M3
  Sedan and BMW M4 Coupe were among the biggest voter favourites, with
  the two BMW M Division models asserting their superiority in the
  classes for “Saloons/Estates up to €100,000” and “Coupés up to
  €100,000” respectively. The winners in the “Coupés up to €50,000” and
  “Compact Cars” categories also carry an “M” in their model designation
  – the BMW M235i Coupe and BMW M135i. Elsewhere in the competition, the
  BMW 335i held sway in the “Saloons/Estates up to €50,000” class,
  reprising its success from the previous year in impressive style. And
  second place for the BMW M550d xDrive in the “Diesel Cars” class
  highlights the BMW Group’s leading status across all classes as a
  maker of sporting cars boasting exceptional efficiency.</p>
<p>
  <strong>Placings at a glance: </strong>
  <br />Winner – Compact Cars                                        BMW
  M135i<br />Winner – Saloons/Estates up to €50,000              BMW
  335i<br />Winner – Saloons/Estates up to €100,000            BMW M3
  Sedan<br />Winner – Coupés up to
  €50,000                            BMW M235i Coupe<br />Winner –
  Coupés up to €100,000                          BMW M4
  Coupe<br />Second place – Diesel
  Cars                                  BMW M550d xDrive</p>
<p>
  <strong>BMW M3 and BMW M4 reinforce their elite status.</strong>
  <br />From the moment they went on sale, the BMW M3 (37.1 percent of
  the vote) and BMW M4 (18.5 percent) have put forward a persuasive case
  for themselves – and just a few months after their launch both were
  voted top of their class by respondents in the “sport auto Award 2014”
  readers’ survey. The result underlines in resounding fashion the
  stand-out status of the two new models. Like its predecessors, the
  fifth-generation BMW M3 encapsulates the combination of motor sport
  genes and unrestricted everyday usability within an emotionally rich
  overall concept. The BMW M3 Sedan and BMW M4 Coupe embody a new take
  on the high-performance sports car theme and uphold the commitment to
  implementing the BMW M philosophy espoused by their predecessors. The
  BMW M3 Sedan and BMW M4 Coupe (fuel consumption combined for both
  models: 8.8 l/100 km [32.1 mpg imp]; CO2 emissions combined:
  204 g/km)* are powered by a newly developed six-cylinder in-line
  engine. The high-revving unit with M TwinPower Turbo technology offers
  maximum output of 317 kW/431 hp. Peak torque of 550 Nm (406 lb-ft) is
  available across a broad rev band and exceeds the maximum offered by
  the previous BMW M3 by almost 40 percent. A rigorously applied
  lightweight design concept has brought about a weight reduction of
  around 80 kilograms, giving the BMW M4 Coupe a DIN kerb weight of
  1,497 kilograms and ensuring top-class driving dynamics and excellent
  efficiency. Fuel consumption and emissions, meanwhile, are down by 25
  percent. The BMW M3 Sedan and BMW M4 Coupe need just 4.1 seconds to
  sprint from 0 – 100 km/h (62 mph) – when fitted with the optional
  seven-speed M Double Clutch Transmission – and also catch the eye as
  strong performers out on the track.</p>
<p>
  <strong>A good showing for M Performance Automobiles</strong>
  <br />The BMW M235i Coupe (fuel consumption combined: 8.1 l/100 km
  [34.9 mpg imp]; CO2 emissions combined: 189 g/km)* with 240 kW/326 hp
  – likewise launched this year – also impressed the readers. A 36.5
  percent share of the vote and first place in the category for coupés
  up to €50,000 represented a dream start for the new model series. The
  BMW M135i rounded off an excellent showing by the M Performance
  Automobiles with victory in the “Compact Cars” class (27.1 percent of
  the votes). Like the BMW M235i, the BMW M135i (fuel consumption
  combined: 8.0 l/100 km [35.3 mpg imp]; CO2 emissions combined: 188
  g/km)* is also powered by a six-cylinder engine with M TwinPower Turbo
  technology that displays instantaneous responses, an exceptional
  thirst for revs and outstanding refinement.</p>
<p>The BMW 335i staged a repeat of its success from last year in the
  class for saloons/estates up to €50,000. This year 31.7 percent of
  readers voted the 335i top of the pile, allowing it to continue the
  tradition established by its predecessor – which was voted the most
  sporting car in its class three years in succession.</p>
<p>The “sport auto Award” is presented annually by German motoring
  magazine “sport auto”. It is one of the leading German awards for
  sporting cars and is highly coveted by manufacturers. 2014 marked the
  34th year that the magazine’s readers have been called on to vote,
  with 234 models nominated in 15 series-production categories and 10
  tuning classes. A total of 15,551 readers took part in the poll (which
  ran from 17 April to 18 July) via survey postcard, online survey or
  one of the “sport auto” digital channels.</p>
<p>Further information on official fuel consumption figures, specific
  CO2 emission values and the electric power consumption of new
  passenger cars is included in the following guideline: “Leitfaden über
  Kraftstoffverbrauch, die CO2 emissions und den Stromverbrauch neuer
  Personenkraftwagen” (Guideline for fuel consumption, CO2 emissions and
  electric power consumption of new passenger cars), which can be
  obtained from all dealerships, from Deutsche Automobil Treuhand GmbH
  (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at
  http://www.dat.de/en/offers/publications/guideline-for-fuel-consumption.html.
  LeitfadenCO2 (GuidelineCO2) (PDF ‒ 2.7 MB)</p>
<div>
  
    
      
        <table width="100%"><tr><td align="left" valign="top"><p>* Fuel consumption figures are
            based on the ECE test cycle and depend on the tyre format selected.</p></td></tr></table></div><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,M3,Sedan,Coupé,BMW,Touring,BMW M,3 Series,M4,F80,F82,F22M,F30,F33,F10M LCI,M135,M235,Product]]></category>
            <pubDate>Fri, 12 Sep 2014 00:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 12 Sep 2014 00:00:00 +0000</pp:lastModified>
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                        <title>BMW i3, BMW X5 and BMW 3 Series win &quot;Auto Trophy 2013&quot; awards.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-i3-bmw-x5-and-bmw-3-series-win-auto-trophy-2013-awards-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-i3-bmw-x5-and-bmw-3-series-win-auto-trophy-2013-awards-en-ae/</guid><pp:caseid>813111</pp:caseid><pp:summary><![CDATA[BMW once again gains three distinctions in the "Auto Zeitung" reader's vote - the BMW i3 and BMW X5 win awards immediately after their market launch, while the BMW 3 Series defends its title from the previous year.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>All good things come in threes: BMW picked up
  three titles at the "Auto Trophy 2013" - and did so for the
  third time in succession. This year's winning trio that impressed
  readers of the automobile magazine "Auto Zeitung" were the
  BMW 3 Series, the BMW i3 and the third generation of the BMW X5, all
  of which attracted the most votes in their respective category. The
  winners were announced yesterday at a festive award ceremony held at
  the "Classic Remise" in Düsseldorf. TV presenter Judith
  Rakers and "Auto Zeitung" editor-in-chief Volker Koerdt
  presented the three trophies to Dr. Ian Robertson, BMW AG Director of
  Sales and Marketing, and Dr. Herbert Diess, BMW AG Director of Development.</p>
<p>The BMW 3 Series was able to defend its title from last year, being
  voted once again by "Auto Zeitung" readers as the most
  popular mid-range automobile. Now available as a sedan, a Touring and
  a BMW 3 Series Gran Turismo, this latest prize means the model
  continues its impressive series of prestigious distinctions and
  comparative test achievements. More than ever before, the BMW 3 Series
  has come to embody the very essence of driving pleasure, elegant
  design, comfort and innovative technology in the premium segment of
  its vehicle category.</p>
<p>The list of winners also featured two new models made by the premium
  Munich-based automobile manufacturer which were launched on the market
  just a few days ago. The BMW i3 was quick to assert itself in the
  "Electric cars" category, while the new BMW X5 won in the
  category "SUV over 30,000 euros" . Both models had already
  received distinctions just a few weeks beforehand at the "Golden
  Steering Wheel 2013" awards presented by "Bild am
  Sonntag" and "Auto Bild"</p>
<p>The BMW i3 has now also impressed "Auto Zeitung" readers
  with its revolutionary vehicle concept and visionary design. It is the
  first ever premium automobile in the world designed entirely to be run
  on electricity only. BMW eDrive technology, a passenger cell made of
  carbon fibre reinforced plastic and numerous innovative driver
  assistance systems and mobility services ensure that the BMW i3 makes
  sustainable, locally emissions-free mobility an experience defined by
  characteristic BMW driving pleasure that is perfectly suited to
  everyday travel.</p>
<p>The new BMW X5 also holds a powerful fascination with its distinctive
  interpretation of Sheer Driving Pleasure. In its latest model
  generation, the Sports Activity Vehicle once again sets standards in
  driving dynamics within its competitive environment. The new BMW X5
  also offers a range of other strong points including optimised weight,
  further enhanced efficiency, extended space, unique versatility and
  the luxurious ambience of its interior. And by winning an "Auto
  Trophy 2013" award, the new BMW X5 perpetuates the tradition of
  its predecessors: the latter also gained instant success in the
  "Auto Zeitung" reader's vote.</p>
<p>Now in its 26th season, over 103,000 "Auto Zeitung" readers
  took part in this year's vote.  Favourites were selected in a total of
  15 vehicle categories, with a total of 400 models to choose from. The
  excellent showing of current BMW models was likewise reflected in
  numerous top-3 rankings - these included the BMW 5 Series, the BMW X1
  and the BMW 1 Series Convertible. The success of the BMW i8 in the
  "Sports car" category was especially impressive. The plug-in
  hybrid sports car does not go on sale until spring 2014, but the
  public at large are clearly already fascinated by the 2+2-seater's
  pioneering drive concept and its expressive, aerodynamically refined
  design. The BMW i8 was up against 29 conventionally powered
  competitors in its rating category and secured second place.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,X5,Press Release,BMW,BMW i,i3,F15,3 Series,Product]]></category>
            <pubDate>Wed, 27 Nov 2013 09:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 27 Nov 2013 09:00:00 +0000</pp:lastModified>
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                        <title>BMW Concept M4 Coupe – the true essence of BMW M.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-m4-coupe---the-true-essence-of-bmw-m-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-concept-m4-coupe---the-true-essence-of-bmw-m-en-ae/</guid><pp:caseid>813133</pp:caseid><pp:summary><![CDATA[Pebble Beach/Munich. On 15 August, surrounded by both current and historic BMW models, BMW M tonight offered a first outlook on a high-performance sports car of tomorrow – the BMW Concept M4 Coupe. The car was unveiled at the BMW opening media reception for the iconic annual Pebble Beach/Monterey automobile weekend.

 “The BMW Concept M4 Coupe reflects the BMW M philosophy in ideal form: It combines motor racing genes and unrestricted everyday suitability in a highly emotional overall concept. For four generations, the BMW M3 has put motor racing on the road and the BMW Concept M4 Coupe consistently continues to pursue this fundamental idea. The new model designation “M4” refers – like all other BMW M automobiles – to the series on which this concept car is based,” explains Dr. Friedrich Nitschke, President BMW M Division.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Pebble Beach/Munich. </strong>On 15 August, surrounded by both
  current and historic BMW models, BMW M tonight offered a first outlook
  on a high-performance sports car of tomorrow – the BMW Concept M4
  Coupe. The car was unveiled at the BMW opening media reception for the
  iconic annual Pebble Beach/Monterey automobile weekend. </p>
<p> “The BMW Concept M4 Coupe reflects the BMW M philosophy in ideal
  form: It combines motor racing genes and unrestricted everyday
  suitability in a highly emotional overall concept. For four
  generations, the BMW M3 has put motor racing on the road and the BMW
  Concept M4 Coupe consistently continues to pursue this fundamental
  idea. The new model designation “M4” refers – like all other BMW M
  automobiles – to the series on which this concept car is based,”
  explains Dr. Friedrich Nitschke, President BMW M Division.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE DESIGN OF THE NEW </strong>
  <strong>BMW CONCEPT M4 COUPE. </strong>TheBMW Concept M4 Coupe,
  finished in the colour “Aurum Dust” exclusively developed for this
  model, continues with BMW M’s design language – strong in character,
  emotional and extremely dynamic. From every perspective it is the
  embodiment of agility, dynamism and superior performance. Large air
  inlets in the dynamic front, a swift design language in the side and a
  sporty, low rear give clear visual indication of the car’s tremendous
  dynamic potential. CFRP (carbon fiber reinforced plastics) elements
  such as the front splitter, the roof, or the rear diffuser underline
  the optimized lightweight concept down to the smallest detail. </p>
<p> “At BMW M, design is above all an expression of function. Each
  design element is based on the underlying technical demands of the BMW
  M high performance concept. Thanks to this authenticity, the design
  provides a taste of what can be experienced with each model: Power,
  precise control and superior handling – an unforgettable driving
  experience on the racetrack as well as on the road” says Adrian van
  Hooydonk, head of BMW Group Design.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE FRONT END.</strong> Faceted surfaces, precise contours and
  distinctive visual depth shape the powerfully expressive front end of
  the BMW Concept M4 Coupe. The classic “BMW face” with its double
  kidney and a modern interpretation of the twin round headlamps
  featuring LED technology provides the car with a distinctive identity,
  making it recognizable as a BMW M automobile at very first glance. 
  The bonnet with its characteristic power dome symbolises the immense
  power of the engine that lies beneath it. This dynamic element is
  further emphasized by a distinctive contour. A further striking
  feature on the front of the new BMW Concept M4 Coupe is the BMW M
  double bar kidney grille: The black kidney grille bars imitate the
  characteristic M double spoke design of the BMW M wheels, the M4
  emblem on the kidney grille adding an exclusive accent to the front end. </p>
<p>The powerfully shaped front apron sporting the carbon fibre front
  splitter immediately catches the eye. The three large air intakes
  supply the high performance power unit with sufficient cooling air. At
  the same time, the interplay of surfaces, contours and volume
  authentically express the car’s supreme potential. The sharply
  outlined vertical air vents located in the outer section of the side
  air intakes, the so-called Air Curtain is a design statement of its
  own. Together with the Air Breather, this feature ensures the
  aerodynamic closure of the wheel arches and consequently, improved air
  flow and fuel consumption. </p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE SIDE. </strong>Viewed from the side, the dynamic
  impression conveyed by the front end continues. A streamlined, flat
  silhouette and an athletic body design characterize the BMW Concept M4
  Coupe. Typical BMW proportions – a long bonnet, long wheelbase,
  set-back greenhouse and a short front overhang – create an
  exceptionally dynamic appearance even when the car is at a
  standstill.  Muscular wheel arches and the powerfully expressive
  surface language reveal the BMW Concept M4 Coupe’s supreme performance
  capabilities at very first glance.</p>
<p>The flowing roofline enhances the BMW Concept M4 Coupe’s sporty
  design with elegant finesse. As a visible high-tech lightweight
  element, the contoured CFRP roof characterizes the BMW Concept M4
  Coupe’s technically innovative design. The CFRP roof reduces weight
  and ensures a lower centre of gravity, thus facilitating an even
  sportier driving experience.  Here, form and functionality are
  optimally combined in typical BMW M fashion.</p>
<p> The coupe-like roofline flows into the muscularly designed rear end,
  which then adopts the contour of the roof.  A rear spoiler lip is
  integrated into the trunk lid for optimum downforce. Thanks to this
  feature, the BMW Concept M4 Coupe not only has better downforce
  values, but when viewed from the side, also gains in volume and
  length, in athletic presence. Below it, the boldly shaped, muscular
  sill emphasizes the car’s sportive stance on the road. </p>
<p>A conspicuous detail on the car’s side panels is the redesigned M
  gill. This characteristic M design element constitutes a both sporty
  and functional statement. On the Concept M4 Coupe, the M gills
  incorporate the Air Breather, which together with the Air Curtain
  within the front apron serves to ventilate the wheel arches and
  facilitate better airflow values. Exclusively designed, bicoloured 20”
  M light alloys boasting the typical M double spoke design complete the
  sportive design of the car’s sides. The five filigree double-spokes
  rims with polished outer surfaces reveal M Carbon ceramic brakes.</p>
<p>
  <strong> </strong></p>
<p>
  <strong>THE REAR. </strong>The muscular rear end of the BMW Concept M4
  Coupe gives visual indication of the car’s supreme power. The entire
  tail section boasts a sculptural and broad appearance.  The large
  shaded areas beneath the spoiler give the rear end an even flatter and
  athletic appearance. At the same time, the flat taillights located far
  to the outside, the wide track and the powerfully flared wheel arches
  underscore the car’s stable stance on the road. Horizontal lines
  accentuate the car’s width, lowering the visual centre of gravity even further.  </p>
<p>Within the tail section of the BMW Concept M4 Coupe, the design
  feature of the front apron comprising faceted surfaces is formally
  replicated and continued further. The interplay of surfaces and
  precise contours around the optical air vents further accentuates the
  rear end’s dynamic design. Twin tailpipes are a characteristic M
  feature on the rear end. The two pairs of carbon fibre tailpipes are
  encompassed by the sculptural rear apron. A carbon fibre rear diffuser
  completes the overall aerodynamics package.  </p>
<p>
  <strong> </strong></p>
<p>
  <strong>The BMW M GmbH.<br />
    <br /></strong></p>
<p>The BMW M GmbH is a one hundred percent subsidiary of the BMW AG.
  With products and services in the five business areas BMW
  M Automobiles, BMW M Performance Automobiles, BMW Individual, M Sport
  Packages and Options, BMW Group Driving Experience as well as
  security, emergency and special purpose vehicles, it addresses
  customers with particularly high demands on the performance,
  exclusivity and individuality of their automobile. The Munich-based
  company was founded in 1972 as the BMW Motorsport GmbH. Since then,
  the letter M has been internationally synonymous with success in motor
  sports and with the fascination of high-performance sports cars for
  use in everyday road traffic. The BMW M GmbH possesses the status of
  an independently operating automobile manufacturer. In the business
  year 2012, the BMW M GmbH achieved worldwide sales of just under
  27,000 vehicles.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release]]></category>
            <pubDate>Fri, 16 Aug 2013 03:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 16 Aug 2013 03:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/b06b390a-820f-4494-9184-d1451446125e/500_P90131224_highRes_the-bmw-concept-m4-c.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/b06b390a-820f-4494-9184-d1451446125e/500_P90131224_highRes_the-bmw-concept-m4-c.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/b06b390a-820f-4494-9184-d1451446125e/P90131224_highRes_the-bmw-concept-m4-c.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90131224_highRes_the-bmw-concept-m4-c.jpg]]></pp:imageTitle></item><item>
                        <title>The BMW Concept X4. The next chapter in the Sports Activity Coupe story.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-x4-the-next-chapter-in-the-sports-activity-coupe-story-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-x4-the-next-chapter-in-the-sports-activity-coupe-story-en-ae/</guid><pp:caseid>813134</pp:caseid><pp:summary><![CDATA[Every new BMW X model is a trailblazer. Indeed, the world premiere of the first BMW X model (the BMW X5) in 1999 saw the BMW Group call into being the Sports Activity Vehicle (SAV) segment – one in which BMW X models remain the market leaders.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Every new BMW X model is a trailblazer.
  Indeed, the world premiere of the first BMW X model (the BMW X5) in
  1999 saw the BMW Group call into being the Sports Activity Vehicle
  (SAV) segment – one in which BMW X models remain the market leaders.
  The BMW X3 and BMW X1 were likewise the first SAVs in their class and
  continue to set the pace among their rivals today. This development
  took on a new dimension in May 2008 with the introduction of the BMW
  X6 – the first Sports Activity Coupe (SAC). This still unique concept
  brought together the rugged looks of a BMW X model with the emotional
  aura and sporting character of a BMW Coupe for the first time. The
  enduring popularity of BMW’s first SAC is borne out by its
  consistently high sales figures. The short history of the BMW X range
  is already a successful one. Since the first BMW X model took to the
  stage, average sales across the BMW X line-up have progressed on a
  constant upward curve: one in four new BMW cars is now a BMW X model.</p>
<p>With the BMW Concept X4, the BMW Group offers a preview of the future
  of the BMW X family. It takes no more than a first glance to see how
  smoothly the qualities of a BMW X model can blend with the genes of a
  BMW Coupe. The new Sports Activity Coupe concept from BMW is poised to
  continue the success story of the BMW X6 in a new vehicle class.
  Eye-catching proportions, tight contours and numerous high-quality
  details produce an unrivalled product character brimming with
  emotional appeal, dynamism and the sturdiness you would expect from a
  BMW X model, while at the same time holding out the promise of
  outstanding performance and driving dynamics. All of this can be
  experienced when the BMW X4 production model rolls out of the factory
  for its market launch, scheduled for as early as 2014. The second
  Sporty Activity Coupe in the brand´s model range will be built at BMW
  Plant Spartanburg in the USA, the competence centre for BMW X models
  which also produces the BMW X5, BMW X6 and BMW X3.</p>
<p>The sporting character of the BMW Concept X4 is articulated by its
  dynamic linework as well as its proportions. With a body length of
  4,648 mm, a wifth of 1,915 mm and a height of 1,622 mm, its exterior
  dimensions signal sporting elegance and powerful robustness. In
  addition t a long bonnet, short overhangs and set back passenger cell,
  its signature BMW features include a long wheelbase measuring 2,810
  mm, while 21 inch light alloy wheels lend an added flourish to the
  athletic bearing of this Sports Activity Coupe.</p>
<p> </p>
<p>
  <strong>A front end with an urban sporting presence.</strong></p>
<p>The front-end styling of the BMW Concept X4 exudes hallmark BMW
  dynamics and the rugged purpose and presence of a BMW X model in equal
  measure. Classical BMW features such as the kidney grille and stylised
  twin circular headlights give the front end a clear identity and
  ensure it shines out as a BMW the first time you set eyes on it. The
  BMW Concept X4 lavishes both these front-end design icons with
  meticulous detail and three-dimensional depth. The large kidney grille
  stretches out within a solid-looking surround. The high-gloss frame is
  open to the sides and at its lower extreme, lending it an almost
  “floating” appearance in the centre of the front end. The grille
  features prominently sculptured bars with ultra-stylish detailing. The
  hollowed out, high-gloss black bars have a milled lower third with a
  matt finishing, which lends the kidney structure extra visual depth.
  And the grille also comprises additional air apertures to ensure an
  increased supply of cooling air to the engine.</p>
<p>The kidney grille is flanked by dynamically contoured full-LED
  headlights. Inside the light units, a flowing, hexagonal
  interpretation of the familiar BMW twin circular appearance points to
  an unwavering focus on the road ahead. The horizontal continuation of
  the inner light elements creates a visual connection with the grille,
  accentuating once again the width of the front end.</p>
<p>This dynamic impression extends to the front apron. In keeping
  with<br />BMW Coupe tradition, the side air intakes are larger than
  the inner units and make a visual feature of the increased cooling air
  requirement – while satisfying that need. Together with the car’s wide
  track and low centre of gravity, the intakes represent a promise of
  exceptional performance capability. The side air intakes pick up on a
  stylistic theme from the kidney grille; their black horizontal bars
  are, like the grille’s, partly milled out but boast gleaming chrome
  edges. It all makes for an enticing contrast of materials, a fusion of
  high-end quality with the characteristic robustness of BMW X
  vehicles.<br />This design theme concludes in the underride protection
  element, where three milled out, gleaming chrome elements present a
  high-quality take on the modern preference for minimalist solidity.</p>
<p> </p>
<p>
  <strong>Side view with an extrovert edge.</strong></p>
<p>The qualities of a BMW X model merge with the values of a BMW Coupe
  in the muscular silhouette of the BMW Concept X4. Its proportions
  present a persuasive case for the BMW Concept X4 as the most dynamic
  vehicle in its segment. In hallmark BMW style, a longer wheelbase,
  relatively long bonnet, short overhangs and a set-back greenhouse lend
  the car an undeniable dynamism even when standing still. The striking
  interplay of surfaces creates a vibrant contrast of light and shadow
  that exudes a feeling of agility and power. Prominently rising lines
  mould the flanks into a wedge shape and give the car as a whole a
  forward-surging momentum.</p>
<p>The coupe-style roofline sweeps elegantly downwards and makes the car
  appear longer. Below, the windows extend well to the rear, where they
  are bordered by a dynamic interpretation of BMW’s signature Hofmeister
  kink. The stretched and shallow band of glass creates a persuasively
  dynamic link between the greenhouse and vehicle body, the slim glass
  surface giving the body an impressively powerful appearance. At the
  same time the visual centre of gravity is lowered, underlining the
  sporting mission statement summed up by the car’s flanks.</p>
<p>The BMW Concept X4’s contours include a new interpretation of the
  familiar BMW swage line, a pair of dynamic lines defining the
  eye-catching impact of the side view. A concave area under each swage
  line lends the flanks an almost sculptural expression – at once robust
  and dynamic. The surface volumes and definition of the contours deepen
  as they extend towards the tail and imbue the rear end with added
  stature. Here, the powerfully flared wheel arches team up with the
  concave surface below the rear swage line to visualise the power
  rippling through the rear wheels. The radiant exterior paint shade
  Long Beach Blue is a perfect match for the elaborately structured
  volumes and contours, and brings particular depth to the expressive
  design language.</p>
<p>Fitting the BMW X template, the wheel arches of the BMW Concept X4
  are large and almost square in design. This prominent emphasis on the
  wheels draws further attention to the car’s planted stance and long
  wheelbase, while at the same time providing a visual showcase for the
  xDrive intelligent all-wheel-drive system. The pared-back, matt black
  protective cladding provides the final element of bodywork before the
  BMW Concept X4 meets the road.</p>
<p>Expressive 21-inch bi-colour light-alloy wheels round off the car’s
  appearance when viewed from the side. Intricate, high-gloss polished
  spokes provide visual allure, while behind them dark-coloured flame
  surfaces contribute an impressive feeling of depth.</p>
<p> </p>
<p>
  <strong>Cutting-edge presence for the rear.</strong></p>
<p>The rear of the BMW Concept X4 takes the sporting, width-accentuating
  elements of the front-end design and reproduces them with an
  emphatically horizontal flavour. The body’s lines and the slim LED
  tail lights positioned at the outer edges of the rear emphasise the
  muscular wheel arches and wide track. Below, horizontal lines split
  the rear visually into sections, while light surfaces reduce the car’s
  visual height and underline its width.</p>
<p>The shallow rear window gives the vehicle body an even more powerful
  impression and its broad shoulders a show-stealing presence. Looking
  further down, the L-shaped rear lights of the BMW Concept X4
  underscore its consummate stance on the road. A full-sized inner
  element in the tail lights, meanwhile, replicates the signature BMW
  “L” shape in three-dimensional form and with impressive depth.</p>
<p>The most striking element at the back of the car is the rear apron,
  which provides a wide, full-length interpretation of the front apron’s
  large outer air intakes. The apron’s cut-out picks up the two exhaust
  tailpipes in a dynamic sweep before diverting the gaze to the wheels.
  Body-colour elements reaching well down towards the road surface
  provide a high-quality border for the rear end and re-emphasize the
  road-focused proposition of the BMW Concept X4.</p>
<p>The underride protection acts as the body’s lowest edge. Matt black
  surfaces lower the car’s perceived height and accentuate the robust
  BMW X character of the rear. As at the front of the car, three milled
  elements in gleaming chrome add a sophisticated touch to the underride protection.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Events]]></category>
            <pubDate>Wed, 17 Apr 2013 15:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 17 Apr 2013 15:00:00 +0000</pp:lastModified>
            <enclosure url="https://content.presspage.com/uploads/3240/46cdd89e-0037-452d-830a-caefccb8bbf1/500_P90119857_highRes_bmw-concept-x4-04-20.jpg?10000" length="0" type="image/jpg" />
                <pp:image>https://content.presspage.com/uploads/3240/46cdd89e-0037-452d-830a-caefccb8bbf1/500_P90119857_highRes_bmw-concept-x4-04-20.jpg?10000</pp:image>
                <pp:imageOriginal>https://content.presspage.com/uploads/3240/46cdd89e-0037-452d-830a-caefccb8bbf1/P90119857_highRes_bmw-concept-x4-04-20.jpg?10000</pp:imageOriginal><pp:imageTitle><![CDATA[P90119857_highRes_bmw-concept-x4-04-20.jpg]]></pp:imageTitle></item><item>
                        <title>The BMW Concept X4. The next chapter in the Sports Activity Coupe story.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-x4-the-next-chapter-in-the-sports-activity-coupe-story-en-ae_20260909102625844/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/the-bmw-concept-x4-the-next-chapter-in-the-sports-activity-coupe-story-en-ae_20260909102625844/</guid><pp:caseid>813139</pp:caseid><pp:summary><![CDATA[Every new BMW X model is a trailblazer. Indeed, the world premiere of the first BMW X model (the BMW X5) in 1999 saw the BMW Group call into being the Sports Activity Vehicle (SAV) segment – one in which BMW X models remain the market leaders.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Every new BMW X model is a trailblazer.
  Indeed, the world premiere of the first BMW X model (the BMW X5) in
  1999 saw the BMW Group call into being the Sports Activity Vehicle
  (SAV) segment – one in which BMW X models remain the market leaders.
  The BMW X3 and BMW X1 were likewise the first SAVs in their class and
  continue to set the pace among their rivals today. This development
  took on a new dimension in May 2008 with the introduction of the BMW
  X6 – the first Sports Activity Coupe (SAC). This still unique concept
  brought together the rugged looks of a BMW X model with the emotional
  aura and sporting character of a BMW Coupe for the first time. The
  enduring popularity of BMW’s first SAC is borne out by its
  consistently high sales figures. The short history of the BMW X range
  is already a successful one. Since the first BMW X model took to the
  stage, average sales across the BMW X line-up have progressed on a
  constant upward curve: one in four new BMW cars is now a BMW X model.</p>
<p>With the BMW Concept X4, the BMW Group offers a preview of the future
  of the BMW X family. It takes no more than a first glance to see how
  smoothly the qualities of a BMW X model can blend with the genes of a
  BMW Coupe. The new Sports Activity Coupe concept from BMW is poised to
  continue the success story of the BMW X6 in a new vehicle class.
  Eye-catching proportions, tight contours and numerous high-quality
  details produce an unrivalled product character brimming with
  emotional appeal, dynamism and the sturdiness you would expect from a
  BMW X model, while at the same time holding out the promise of
  outstanding performance and driving dynamics. All of this can be
  experienced when the BMW X4 production model rolls out of the factory
  for its market launch, scheduled for as early as 2014. The second
  Sporty Activity Coupe in the brand´s model range will be built at BMW
  Plant Spartanburg in the USA, the competence centre for BMW X models
  which also produces the BMW X5, BMW X6 and BMW X3.</p>
<p>The sporting character of the BMW Concept X4 is articulated by its
  dynamic linework as well as its proportions. With a body length of
  4,648 mm, a wifth of 1,915 mm and a height of 1,622 mm, its exterior
  dimensions signal sporting elegance and powerful robustness. In
  addition t a long bonnet, short overhangs and set back passenger cell,
  its signature BMW features include a long wheelbase measuring 2,810
  mm, while 21 inch light alloy wheels lend an added flourish to the
  athletic bearing of this Sports Activity Coupe.</p>
<p> </p>
<p>
  <strong>A front end with an urban sporting presence.</strong></p>
<p>The front-end styling of the BMW Concept X4 exudes hallmark BMW
  dynamics and the rugged purpose and presence of a BMW X model in equal
  measure. Classical BMW features such as the kidney grille and stylised
  twin circular headlights give the front end a clear identity and
  ensure it shines out as a BMW the first time you set eyes on it. The
  BMW Concept X4 lavishes both these front-end design icons with
  meticulous detail and three-dimensional depth. The large kidney grille
  stretches out within a solid-looking surround. The high-gloss frame is
  open to the sides and at its lower extreme, lending it an almost
  “floating” appearance in the centre of the front end. The grille
  features prominently sculptured bars with ultra-stylish detailing. The
  hollowed out, high-gloss black bars have a milled lower third with a
  matt finishing, which lends the kidney structure extra visual depth.
  And the grille also comprises additional air apertures to ensure an
  increased supply of cooling air to the engine.</p>
<p>The kidney grille is flanked by dynamically contoured full-LED
  headlights. Inside the light units, a flowing, hexagonal
  interpretation of the familiar BMW twin circular appearance points to
  an unwavering focus on the road ahead. The horizontal continuation of
  the inner light elements creates a visual connection with the grille,
  accentuating once again the width of the front end.</p>
<p>This dynamic impression extends to the front apron. In keeping
  with<br />BMW Coupe tradition, the side air intakes are larger than
  the inner units and make a visual feature of the increased cooling air
  requirement – while satisfying that need. Together with the car’s wide
  track and low centre of gravity, the intakes represent a promise of
  exceptional performance capability. The side air intakes pick up on a
  stylistic theme from the kidney grille; their black horizontal bars
  are, like the grille’s, partly milled out but boast gleaming chrome
  edges. It all makes for an enticing contrast of materials, a fusion of
  high-end quality with the characteristic robustness of BMW X
  vehicles.<br />This design theme concludes in the underride protection
  element, where three milled out, gleaming chrome elements present a
  high-quality take on the modern preference for minimalist solidity.</p>
<p> </p>
<p>
  <strong>Side view with an extrovert edge.</strong></p>
<p>The qualities of a BMW X model merge with the values of a BMW Coupe
  in the muscular silhouette of the BMW Concept X4. Its proportions
  present a persuasive case for the BMW Concept X4 as the most dynamic
  vehicle in its segment. In hallmark BMW style, a longer wheelbase,
  relatively long bonnet, short overhangs and a set-back greenhouse lend
  the car an undeniable dynamism even when standing still. The striking
  interplay of surfaces creates a vibrant contrast of light and shadow
  that exudes a feeling of agility and power. Prominently rising lines
  mould the flanks into a wedge shape and give the car as a whole a
  forward-surging momentum.</p>
<p>The coupe-style roofline sweeps elegantly downwards and makes the car
  appear longer. Below, the windows extend well to the rear, where they
  are bordered by a dynamic interpretation of BMW’s signature Hofmeister
  kink. The stretched and shallow band of glass creates a persuasively
  dynamic link between the greenhouse and vehicle body, the slim glass
  surface giving the body an impressively powerful appearance. At the
  same time the visual centre of gravity is lowered, underlining the
  sporting mission statement summed up by the car’s flanks.</p>
<p>The BMW Concept X4’s contours include a new interpretation of the
  familiar BMW swage line, a pair of dynamic lines defining the
  eye-catching impact of the side view. A concave area under each swage
  line lends the flanks an almost sculptural expression – at once robust
  and dynamic. The surface volumes and definition of the contours deepen
  as they extend towards the tail and imbue the rear end with added
  stature. Here, the powerfully flared wheel arches team up with the
  concave surface below the rear swage line to visualise the power
  rippling through the rear wheels. The radiant exterior paint shade
  Long Beach Blue is a perfect match for the elaborately structured
  volumes and contours, and brings particular depth to the expressive
  design language.</p>
<p>Fitting the BMW X template, the wheel arches of the BMW Concept X4
  are large and almost square in design. This prominent emphasis on the
  wheels draws further attention to the car’s planted stance and long
  wheelbase, while at the same time providing a visual showcase for the
  xDrive intelligent all-wheel-drive system. The pared-back, matt black
  protective cladding provides the final element of bodywork before the
  BMW Concept X4 meets the road.</p>
<p>Expressive 21-inch bi-colour light-alloy wheels round off the car’s
  appearance when viewed from the side. Intricate, high-gloss polished
  spokes provide visual allure, while behind them dark-coloured flame
  surfaces contribute an impressive feeling of depth.</p>
<p> </p>
<p>
  <strong>Cutting-edge presence for the rear.</strong></p>
<p>The rear of the BMW Concept X4 takes the sporting, width-accentuating
  elements of the front-end design and reproduces them with an
  emphatically horizontal flavour. The body’s lines and the slim LED
  tail lights positioned at the outer edges of the rear emphasise the
  muscular wheel arches and wide track. Below, horizontal lines split
  the rear visually into sections, while light surfaces reduce the car’s
  visual height and underline its width.</p>
<p>The shallow rear window gives the vehicle body an even more powerful
  impression and its broad shoulders a show-stealing presence. Looking
  further down, the L-shaped rear lights of the BMW Concept X4
  underscore its consummate stance on the road. A full-sized inner
  element in the tail lights, meanwhile, replicates the signature BMW
  “L” shape in three-dimensional form and with impressive depth.</p>
<p>The most striking element at the back of the car is the rear apron,
  which provides a wide, full-length interpretation of the front apron’s
  large outer air intakes. The apron’s cut-out picks up the two exhaust
  tailpipes in a dynamic sweep before diverting the gaze to the wheels.
  Body-colour elements reaching well down towards the road surface
  provide a high-quality border for the rear end and re-emphasize the
  road-focused proposition of the BMW Concept X4.</p>
<p>The underride protection acts as the body’s lowest edge. Matt black
  surfaces lower the car’s perceived height and accentuate the robust
  BMW X character of the rear. As at the front of the car, three milled
  elements in gleaming chrome add a sophisticated touch to the underride protection.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Events]]></category>
            <pubDate>Fri, 05 Apr 2013 00:00:00 +0200</pubDate>
            <pp:lastModified>Fri, 05 Apr 2013 00:00:00 +0000</pp:lastModified>
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                        <title>Hitting the spot: BMW Group Design wins four red dot awards in 2013. International jury recognises the excellent design quality of the BMW M6 Gran Coupe, BMW 1 Series, BMW 3 Series Touring and BMW R 1200 GS.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/hitting-the-spot-bmw-group-design-wins-four-red-dot-awards-in-2013-international-jury-recognises-the-excellent-design-quality-of-the-bmw-m6-gran-coupe-bmw-1-series-bmw-3-series-touring-and-bmw-r-1200-gs-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/hitting-the-spot-bmw-group-design-wins-four-red-dot-awards-in-2013-international-jury-recognises-the-excellent-design-quality-of-the-bmw-m6-gran-coupe-bmw-1-series-bmw-3-series-touring-and-bmw-r-1200-gs-en-ae/</guid><pp:caseid>813141</pp:caseid><pp:summary><![CDATA[The BMW Group can add another chapter to its successful history in the red dot awards, with BMW Group Design taking home four of the internationally renowned distinctions in the red dot award: product design 2013 competition. The BMW M6 Gran Coupe, BMW 1 Series, BMW 3 Series Touring and BMW R 1200 GS motorcycle were granted red dot design awards in the “Automotive and Transportation” category in acknowledgement of their excellent design quality. The awards will be presented at the red dot gala, taking place in the Aalto Theatre in Essen, Germany on 1 July 2013. The guest list is expected to include more than 1,200 international figures from the worlds of industry, politics and media.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The BMW Group can add another chapter to its
  successful history in the red dot awards, with BMW Group Design taking
  home four of the internationally renowned distinctions in the red dot
  award: product design 2013 competition. The BMW M6 Gran Coupe, BMW 1
  Series, BMW 3 Series Touring and BMW R 1200 GS motorcycle were granted
  red dot design awards in the “Automotive and Transportation” category
  in acknowledgement of their excellent design quality. The awards will
  be presented at the red dot gala, taking place in the Aalto Theatre in
  Essen, Germany on 1 July 2013. The guest list is expected to include
  more than 1,200 international figures from the worlds of industry,
  politics and media.</p>
<p> </p>
<p>The red dot award was first presented in 1955 and is one of the
  world’s most respected product design prizes. The jury of 37
  internationally acclaimed design luminaries presents the award in
  recognition of outstanding achievement across the most diverse fields
  of creative endeavour. And the competition continues to hold
  considerable appeal, with a total of 1,865 independent designers and
  large companies from 54 countries putting themselves forward for the
  red dot award: product design 2013. In all, 4,662 entries were
  received in the 19 categories.</p>
<p> </p>
<p>Four submissions from BMW Group Design earned red dot awards for
  design quality excellence. The design of the <strong>BMW M6 Gran
  Coupe</strong>, for example, embodies an exceptional harmony of
  athletic and aesthetic appeal. Hallmark M design features influenced
  directly by technical considerations – such as cooling air
  requirements, chassis geometry, weight balance and aerodynamics – open
  a clear window into the performance capability of the BMW M6 Gran
  Coupe. The front of the car is dominated by its large air intakes,
  standard Adaptive LED Headlights and an M kidney grille designed
  especially for this model. From the side, the first four-door Coupe in
  the BMW M GmbH ranks is clearly distinguishable from the BMW M6 Coupe.
  The low roofline flowing smoothly into the rear, the swage line –
  which takes in the door openers – and side windows extending well into
  the C-pillars accentuate the dynamically stretched silhouette. The
  extremely lightweight, impressively strong high-tech material CFRP is
  used in the construction of the roof. Its visible carbon structure
  provides an eye-catching feature, as does a dynamic recess in the
  centre of the roof.</p>
<p> </p>
<p>The 3-door <strong>BMW 1 Series</strong> also presents a compelling
  proposition with its powerful, typically BMW proportions. Its
  distinctive looks, headlined by dynamically stretched lines, mark it
  out both from its compact segment rivals and from its 5-door 1 Series
  sibling. Wide doors with frameless windows, the “free-standing” side
  window design – undisturbed even by the B-pillars – and the extremely
  low-slung look of the roofline allow the car to cut an elegantly
  sporty figure.</p>
<p> </p>
<p>The <strong>BMW 3 Series Touring</strong> adds variability and
  lifestyle qualities to the core values of the brand. The stretched
  silhouette and sloping rear window exude a feeling of speed even
  before the car has moved a muscle, while the smoothly downward-sloping
  roofline and large tailgate hint at the versatile nature of the
  interior. Like the BMW 3 Series Sedan, the front end of the Touring
  represents a consistent example of design development and – through
  the single stylistic unit of headlights and kidney grille – precise
  design. One of the stand-out aspects of the interior is its “layering”
  treatment of volumes, i.e. the interplay and offsetting of various
  layers of the cabin architecture which, together with the customary
  BMW driver focus, puts all important functions within easy reach.</p>
<p> </p>
<p>The new <strong>BMW R 1200 GS </strong>makes a persuasive case for
  itself with its well-resolved combination of unmistakable design
  language and athletic off-road stature. Its familiar GS design
  platform helps make the new version of the world’s most popular
  touring enduro a case study in how to take the styling of an iconic
  motorcycle to another new level of perfection.</p>
<p> </p>
<p>The BMW Group has enjoyed plentiful success in the red dot award over
  recent years. In 2012 BMW collected 11 accolades, including two
  special “best of the best” prizes for the BMW AirFlow2 helmet and
  Husqvarna Nuda 900 R motorcycle. In 2011 the BMW 6 Series Convertible
  and BMW X3 received awards, with the BMW 5 Series Touring capturing
  the “best of the best” title.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Awards]]></category>
            <pubDate>Mon, 18 Mar 2013 16:07:00 +0100</pubDate>
            <pp:lastModified>Mon, 18 Mar 2013 16:07:00 +0000</pp:lastModified>
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                        <title>Engine of the Year Awards 2012: BMW Group scores with four, six and eight cylinders.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/engine-of-the-year-awards-2012-bmw-group-scores-with-four-six-and-eight-cylinders-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/engine-of-the-year-awards-2012-bmw-group-scores-with-four-six-and-eight-cylinders-en-ae/</guid><pp:caseid>813120</pp:caseid><pp:summary><![CDATA[With these latest accolades, the BMW Group continues its winning streak in the world’s foremost engine competition. Thanks to the Group’s outstanding development expertise in this area, it has managed to notch up more than 50 class and overall wins at the International Engine of the Year Awards since 1999.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Four award-winners spanning a displacement range of 1.6 to 4.0
    litres – BMW Group again emerges as the most successful auto
    manufacturer in the internationally renowned engine contest.</strong></p>
<p>
  <strong> </strong></p>
<p>
  <strong>Munich / Stuttgart. </strong>Unbeaten titleholders and
  triumphant newcomers have secured the BMW Group’s renewed pre-eminence
  at the 2012 International Engine of the Year Awards. Powerplants
  guaranteeing efficient power delivery in current BMW and MINI models
  topped no fewer than four out of eight displacement categories. The
  quartet of trophy-winners comprised two four-cylinder engines, a
  straight-six and an eight-cylinder. Scooping up best-in-class wins
  were the 1.6-litre turbo unit of the MINI Cooper S, the four-cylinder
  engine with BMW TwinPower Turbo technology that drives the new BMW
  328i, among others, the straight-six with M TwinPower Turbo of the BMW
  1 Series M Coupe, and the V8 under the bonnet of the BMW M3. This
  year’s winners were selected by an international panel of judges made
  up of 76 motoring journalists from 36 countries. The Engine of the
  Year Awards were presented against the backdrop of the Engine Expo
  trade fair in Stuttgart.</p>
<p>With these latest accolades, the BMW Group continues its winning
  streak in the world’s foremost engine competition. Thanks to the
  Group’s outstanding development expertise in this area, it has managed
  to notch up more than 50 class and overall wins at the International
  Engine of the Year Awards since 1999. In 2012, yet again, engines of
  widely differing design created for BMW and MINI models dominated a
  large number of displacement categories. Moreover, the latest
  title-winners span an unusually broad output spectrum ranging from
  135 kW/184 hp to 309 kW/420 hp.</p>
<p>The 2012 competition saw the prize in the 1.4-litre to 1.8-litre
  displacement class handed to the engine that drives the MINI Cooper S,
  in a reprise of its success last year. The 1.6-litre four-cylinder
  develops peak output of 135 kW/184 hp with the help of a twin-scroll
  turbocharger, direct petrol injection and variable valve control based
  on the BMW-patented VALVETRONIC technology. Among the key attributes
  of this unit are not only its eager power delivery but also exemplary
  efficiency for its class.</p>
<p>Likewise providing enhanced driving pleasure coupled with extremely
  low fuel consumption and emission figures is the new 2.0-litre engine
  featuring BMW TwinPower Turbo technology. The 180 kW/245 hp
  four-cylinder turbocharged unit with High Precision Direct Injection
  and VALVETRONIC instantly won over the judges to capture the trophy in
  the 1.8-litre to 2.0-litre category. This engine is currently powering
  the new BMW 328i Sedan, BMW 528i and BMW Z4 sDrive28i, as well as the
  BMW X3 xDrive28i and BMW X1 xDrive28i models.</p>
<p>The top accolade in the 2.5-litre to 3.0-litre class went to a
  six-cylinder in-line engine whose technology has already wowed the
  judges several times previously. Both in 2007 and in 2008, this
  3.0-litre powerplant with twin turbochargers, High Precision Injection
  and Double-VANOS took the overall prize in the Engine of the Year
  Awards. It serves as the basis for both the M TwinPower Turbo unit
  inside the BMW 1 Series M Coupe and the BMW TwinPower Turbo engine of
  the BMW Z4 sDrive35is. Delivering 250 kW/340 hp, this thrillingly
  high-revving straight-six has reached its highest output level. The
  upshot is truly outstanding performance that has garnered it a further
  Engine of the Year Award.</p>
<p>An achievement of this calibre is only exceeded by the string of
  successes claimed by the fourth BMW Group award-winner in 2012. For
  the fifth time in a row, the V8 engine of the BMW M3 high-performance
  sports car provides the measure of all things in the 3.0-litre to
  4.0-litre displacement class. Bolstering the undiminished appeal of
  the 4.0-litre naturally aspirated engine are its hallmark M
  high-revving concept, peak output of 309 kW/420 hp and outstanding
  thrust. Beyond this, the eight-cylinder is compelling for its
  remarkable efficiency thanks to the Auto Start-Stop function, Brake
  Energy Regeneration and other Efficient Dynamics technologies.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,M3,Coupé,3 Series,Product,BMW,BMW M]]></category>
            <pubDate>Wed, 13 Jun 2012 17:00:00 +0200</pubDate>
            <pp:lastModified>Wed, 13 Jun 2012 17:00:00 +0000</pp:lastModified>
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                        <title>Space for passion. The DNA of BMW interior design.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/space-for-passion-the-dna-of-bmw-interior-design-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/space-for-passion-the-dna-of-bmw-interior-design-en-ae/</guid><pp:caseid>813128</pp:caseid><pp:summary><![CDATA[The interior design of a BMW vehicle is a continuation of what the exterior promises: Sheer Driving Pleasure. Beyond the familiar focus on the driver, BMW places key emphasis on an emotional surface language that resonates between the two poles of a lively yet calm design. Dynamic, fluid forms lend expression to the character of the vehicles, creating an organic surface design distinguished by smooth, harmonious transitions.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>The interior design of a BMW vehicle is a continuation of what the
  exterior promises: Sheer Driving Pleasure. Beyond the familiar focus
  on the driver, BMW places key emphasis on an emotional surface
  language that resonates between the two poles of a lively yet calm
  design. Dynamic, fluid forms lend expression to the character of the
  vehicles, creating an organic surface design distinguished by smooth,
  harmonious transitions.</p>
<p> </p>
<p>
  <strong>Clear focus: driver-centric design.</strong></p>
<p>A hallmark of BMW interior design is the systematic driver-centric
  layout in which the cabin is ergonomically configured with the driver
  firmly in mind. Important operating and control elements in the
  instrument panel and the asymmetrically designed centre console are
  visibly angled towards the driving seat and are thus within the
  driver’s direct reach. The precise configuration varies
  according to the model, allowing each car to develop its own
  individual character in this regard as well. The optimal integration
  of the control elements and their carefully coordinated positioning
  reflect the perfection of the interior design and stand for the
  premium quality and exclusivity associated with BMW.</p>
<p> </p>
<p>
  <strong>Emotional flow of lines: horizontality.</strong></p>
<p>Stretched, horizontal lines accentuate the airiness and size of the
  interior, creating a generous sense of space that has a restful effect
  on the eye. The horizontal layout of the instrument panel
  counterpoints the vertically configured centre console with its
  technical features. The front aspect of the interior appears large and
  airy; this spaciousness perceived by the driver and passengers
  combines with the maximum possible range of technical features to form
  a perfect composition. The horizontal alignment of the interior design
  not only creates breadth but, thanks to the airy ambience, evokes a
  sense of agility as well. A deliberately suggested, subtle flow of
  lines is open to interpretation by the observer.</p>
<p> </p>
<p>
  <strong>Play with light and shade: surface design.</strong></p>
<p>The sensitive design of the interior surfaces likewise subtly
  addresses the subliminal level of perception among the car’s
  occupants, while a delicate play of light and shade engenders a lively
  formal language. By analogy with the human anatomy, a BMW interior is
  virtually devoid of flat surfaces.</p>
<p>Instead, individual surfaces come together in a flowing, organic
  motion before breaking free from each other again. Clear lines define
  the individual surfaces and demarcate them from one another. This
  emotional surface language – a hallmark BMW feature –
  demonstrates a consummate sense of form and perfect design.</p>
<p> </p>
<p>
  <strong>Airiness at every level: layering.</strong></p>
<p>The individual character of a BMW is expressed in the interior
  through a special interplay of surfaces and lines that follows the
  layering principle. This refers to levels made up of different
  materials which are visually “stacked” on top of one
  another and assigned various functions, in this way bringing the
  surfaces and dynamics alive. For the interior design of BMW
  automobiles, this layering concept marks the inception of a new,
  modern interior aesthetic while simultaneously creating a visual buoyancy.</p>
<p> </p>
<p>
  <strong>Love of detail: perfectionism.</strong></p>
<p>BMW devotes meticulous attention to the design of interior details.
  Indeed, they play a crucial part in ensuring that a BMW continues to
  spark pleasure and passion in customers years down the line.</p>
<p>Every detail, such as the control buttons, is specifically designed
  for each individual model. Keys and buttons are seamlessly integrated
  into the design of the interior and take up the surrounding flow of
  lines. In colour and intensity, their illumination adheres to a
  uniform BMW colour code that spans the entire model family. The
  gearshift lever boasts a sporty-dynamic style as the embodiment of the
  core of BMW interior design. A central operating element is the iDrive
  Controller, which gives the driver sensory feedback for much more
  relaxed and therefore safer control of functions such as the
  navigation system or automatic climate control.</p>
<p>“When designing the interior of a BMW, the overall impression
  is crucial. We always pay attention to the impact of the interplay of
  features, but also to the potential contribution of each individual
  detail. Size, movement and dynamics are very palpable in the design,
  but aspects such as safety and functionality naturally also play a key
  role when it comes to designing the interior. Above everything,
  though, stands form and aesthetics. That’s the benchmark we all
  follow.” Marc Girard, Head of BMW Interior Design.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Design]]></category>
            <pubDate>Thu, 01 Mar 2012 14:35:00 +0100</pubDate>
            <pp:lastModified>Thu, 01 Mar 2012 14:35:00 +0000</pp:lastModified>
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                        <title>Top customer satisfaction: BMW Group wins four awards in the J.D. Power APEAL study. The BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerge as winners in the latest customer survey of the North American car market – with current BMW and MINI models scoring top-three placings.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/top-customer-satisfaction-bmw-group-wins-four-awards-in-the-jd-power-apeal-study-the-bmw-5-series-range-bmw-x3-bmw-z4-and-mini-countryman-emerge-as-winners-in-the-latest-customer-survey-of-the-north-american-car-market---with-current-bmw-and-mini-models-scoring-top-three-placings/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/top-customer-satisfaction-bmw-group-wins-four-awards-in-the-jd-power-apeal-study-the-bmw-5-series-range-bmw-x3-bmw-z4-and-mini-countryman-emerge-as-winners-in-the-latest-customer-survey-of-the-north-american-car-market---with-current-bmw-and-mini-models-scoring-top-three-placings/</guid><pp:caseid>813072</pp:caseid><pp:summary><![CDATA[Driving pleasure, premium quality and reliability guarantee the latest models from the BMW and MINI brands the highest acclaim in international automobile markets. That has been confirmed yet again in a recent study conducted by international market research firm J.D. Power. In its latest customer survey – the Automotive Performance and Layout Study (APEAL) – assessing satisfaction levels among North American new car buyers, the 
BMW 5 Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of their respective vehicle segments. In addition, four more models from the BMW Group finished in the top three of their category. This tally means the BMW Group boasts the highest number of segment winners of all manufacturers in the latest APEAL survey.]]></pp:summary><description><![CDATA[<div class="imported-article">
<p>
	<strong>Munich.</strong>
	Driving pleasure, premium quality and
	reliability guarantee the latest models from the BMW and MINI brands
	the highest acclaim in international automobile markets. That has been
	confirmed yet again in a recent study conducted by international
	market research firm J.D. Power. In its latest customer survey –
	the Automotive Performance and Layout Study (APEAL) – assessing
	satisfaction levels among North American new car buyers, the BMW 5
	Series range, BMW X3, BMW Z4 and MINI Countryman emerged as winners of
	their respective vehicle segments. In addition, four more models from
	the BMW Group finished in the top three of their category. This tally
	means the BMW Group boasts the highest number of segment winners of
	all manufacturers in the latest APEAL survey.

</p>
<p> </p>
<p>Such excellent individual scores also boosted the overall rankings of
  the BMW and MINI brands, with BMW coming third in the latest survey.
  As well as the class-winners – the BMW 5 Series range, BMW X3
  and BMW Z4 – the outstanding results of the BMW 7 Series range
  also contributed to this outcome. The luxury saloon not only came
  second in its segment but also claimed the second-highest individual
  score of all the vehicles involved in the APEAL survey, making it the
  top European model in the entire competition. The BMW 3 Series range
  and the BMW X6 also finished as runners-up in their respective   segments.
</p>
<p> </p>
<p>The MINI brand likewise bumped up its overall results compared to the
  previous year. The main driving force here was the new MINI
  Countryman, which instantly took top honours in its vehicle class. The
  MINI Cooper also made it onto the winners’ podium, finishing
  second in its segment.
</p>
<p> </p>
<p>J.D. Power and Associates ranks among the world’s leading
  market research firms. Through its numerous surveys, the renowned
  institute regularly evaluates satisfaction levels among vehicle buyers
  in the main international car markets. The results of the latest APEAL
  study for North America are based on a customer survey carried out by
  J.D. Power on average three months after initial vehicle registration.
	<span> </span>
</p>
<div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release]]></category>
            <pubDate>Wed, 27 Jul 2011 16:54:00 +0200</pubDate>
            <pp:lastModified>Wed, 27 Jul 2011 16:54:00 +0000</pp:lastModified>
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                        <title>New BMW X3 voted “Four-Wheel Drive Car of the Year 2011”.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/new-bmw-x3-voted-four-wheel-drive-car-of-the-year-2011-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/new-bmw-x3-voted-four-wheel-drive-car-of-the-year-2011-en-ae/</guid><pp:caseid>813062</pp:caseid><pp:summary><![CDATA[Yet another success for the latest BMW X model: The BMW X3 also takes a firm lead in the reader survey conducted by the specialist car magazine “Auto Bild Allrad”.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich</strong>
  <strong>. </strong>Amidst an impressive start on the international
  automotive markets, the new BMW X3 has rapidly become the shooting
  star in its segment. Winning the title of “Four-Wheel Drive Car
  of the Year 2011” awarded by the specialist car magazine
  “Auto Bild Allrad” is current proof of the new BMW
  X3’s exceptionally high degree of popularity. The success in the
  reader survey conducted by Europe’s biggest-selling specialist
  journal for four-wheel drive cars is already the BMW X3’s second
  title victory this year. Only a few weeks ago, readers of the magazine
  “Off Road” voted the Sports Activity Vehicle
  “Off-road Vehicle of the Year 2011”. With this double
  success, the new BMW X3 is quick in following the traces of its
  predecessor, which, in 2006 and 2007, was able to secure the
  readers’ vote of both periodicals twice in succession.</p>
<p>For the eleventh time now, readers of “Auto Bild Allrad”
  were asked to name their favourite models from those available on the
  German car market. In nine categories, there were more than 130
  four-wheel drive vehicles to choose from. The new BMW X3 promptly
  secured first place in the category “Off-road vehicles and SUVs
  ranging from 25,000 to 40,000 Euros”. The associated title of
  “Four-Wheel Drive Car of the Year 2011” was awarded during
  a festive ceremony in Frankfurt on 24 March 2011.</p>
<p>With a captivating design, a unique combination of sportiness and
  efficiency as well as the largest and most variable luggage
  compartment in the competitive environment, the BMW X3, which has been
  on sale in Germany since November 2010, yet again sets standards in
  driving pleasure, versatility and premium quality. Compared to the
  predecessor model, with which BMW established the concept of the
  Sports Activity Vehicle in this segment, it offers a noticeable
  increase in space, even more efficient engines, optimum motoring
  comfort and a widened choice of innovative equipment features. Both at
  the front and at the rear the new BMW X3 convinces through outstanding
  travel comfort and a high-class ambience. With a 550-litre loading
  capacity, which can be increased to 1,600 litres, and 40:20:40
  split-folding rear seats, the vehicle’s carrying capacities also
  set new benchmarks for the segment.</p>
<p>In the spring of 2011, the engine portfolio for the new BMW X3 will
  comprise two petrol engines and two diesel engines with a power output
  ranging from 135 kW/184 bhp to 225 kW/306 bhp. Depending on the engine
  variant, the new BMW X3 features an eight-speed automatic transmission
  either as standard or as an option. The still unique, intelligent
  four-wheel drive system xDrive has been optimised even further.
  Electronically controlled power distribution ensures not only supreme
  traction and maximum road stability on slippery surfaces, but also
  superior dynamics on the road, thus providing that unmistakable
  driving pleasure that is so typical of BMW. Moreover, the new BMW X3
  shoots way ahead of competition thanks to an extensive choice of
  innovative equipment features, driving assistance systems and mobility
  services from BMW ConnectedDrive. For example, the new BMW X3 is the
  only model in its class to be optionally fitted with a Head-Up Display
  and offer in-car Internet access.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,X3,Product,BMW]]></category>
            <pubDate>Thu, 24 Mar 2011 19:30:00 +0100</pubDate>
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                        <title>BMW Group receives three 2011 red dot awards for outstanding design quality. Winning threesome: BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-receives-three-2011-red-dot-awards-for-outstanding-design-quality-winning-threesome-bmw-5-series-touring-bmw-6-series-convertible-and-bmw-x3-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-receives-three-2011-red-dot-awards-for-outstanding-design-quality-winning-threesome-bmw-5-series-touring-bmw-6-series-convertible-and-bmw-x3-en-ae/</guid><pp:caseid>813076</pp:caseid><pp:summary><![CDATA[BMW Group receives three 2011 red dot awards for outstanding design quality. Winning threesome: BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich.</strong> The red dot awards have once again recognised
  the high standards of BMW Group Design in 2011. This year BMW sees a
  trio of models honoured at the internationally renowned awards: the
  BMW 5 Series Touring, BMW 6 Series Convertible and BMW X3. Indeed, the
  new BMW 5 Series Touring secured the special “red dot: best of
  the best” prize for top design quality in the
  “Automobiles, transport and caravans” category. The new
  BMW 6 Series Convertible was awarded the red dot for outstanding
  design, and the international panel of experts presiding over the red
  dot awards 2011 selected the BMW X3 for an honourable mention. The
  presentation ceremony will take place on 4 July 2011 at the Award Gala
  in the Aalto Theatre in Essen, with more than 1,200 guests from around
  the world attending the festivities.</p>
<p>The red dot award is among the world’s leading honours for
  product design. It was first conferred in 1955 and recognises
  outstanding design achievements in a wide range of categories covering
  not only cars, architecture, household and consumer electronics, but
  also fashion, life sciences and medicine. When judging the submitted
  products, the jury of international design experts based their
  appraisals on a variety of criteria ranging from degree of innovation
  to functionality, all the way to the product’s environmental credentials.</p>
<p>The ultimate seal of quality conferred in the red dot awards –
  the “best of the best” – honours exceptionally
  high-level as well as pioneering design. It was bestowed on the
    <strong>BMW 5 Series Touring</strong> in recognition of a car whose
  characteristic design features are above all reflected in its highly
  individual proportions and surface design – an individuality
  that creates a dynamic and powerful look. Its long bonnet, short
  overhangs, longest wheelbase in its segment, stretched lines in side
  view and dynamically sloping roofline lend the new BMW 5 Series
  Touring a harmony and elegance that is unmatched among its
  competitors. “We are very happy to have demonstrated through the
  BMW 5 Series Touring that functionality can be translated into
  appealing design. In this way, BMW blends outstanding functionality
  with a particularly modern and emotional aesthetic,” said Adrian
  van Hooydonk, Senior Vice President BMW Group Design.</p>
<p>In the new <strong>BMW 6 Series Convertible,</strong> the typical
  proportions of a BMW open-top model – the stretched bonnet,
  set-back passenger cell, long wheelbase and flat waistline – are
  combined with a classic soft top in characteristic “fin”
  design. Powerfully contoured surfaces and the forward-surging dynamic
  of its lines leave no doubt as to its supreme driving properties. The
  luxurious ambience inside the cabin includes the driver-oriented
  cockpit that is a hallmark brand feature, while also imparting an
  exclusive sense of cosseted security to the front and rear passengers.
  Nowhere is the high-level functionality of the interior underscored
  more strikingly than by the newly designed freestanding Control
  Display of the standard-fitted iDrive operating system.</p>
<p>The body design of the new <strong>BMW X3,</strong> which was awarded
  a red dot honourable mention, radiates urbane elegance and
  multifaceted agility. The combination of a flat front end with a
  raised rear end creates a dynamic wedge shape when viewed from the
  side, clearly alluding to its sporting credentials. The concave and
  convex bodywork contours are structured with striking lines. The
  interior of the new BMW X3 boasts a generous and flexible spatial
  concept, high-grade materials and a characteristically
  three-dimensional surface design to ensure a modern, premium ambience
  coupled with intelligent functionality.</p>
<p>The unique quality of BMW Group Design is anchored in a cross-brand
  philosophy that allows the meticulous exploration of the character of
  each brand and model with a view to accurately reflecting these
  individual attributes in the design of the relevant vehicle. The
  result is automobiles that take hallmark brand design cues and lend
  them an individual interpretation to create a look which convincingly
  expresses the salient characteristics of each model. The resulting
  design quality extends across all vehicle segments to produce unique,
  unmistakable and fascinating products.</p>
<p>The outstanding quality of BMW Group Design has been repeatedly
  recognised by the red dot awards in recent years. In 2010 the BMW
  Group scooped up eleven red dots, while in 2009 it was a total of
  seven. Among the seven BMW Group submissions honoured in 2008, two
  also received the special “best of the best” distinction:
  the BMW 3 Series Convertible and the BMW G 450 X motorcycle. With this
  highest of red dot award accolades in 2011, the BMW 5 Series Touring
  continues its success story following the prestigious iF Gold Award
  already conferred on it this year.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,X3,Convertible,Touring,Product,BMW]]></category>
            <pubDate>Tue, 15 Mar 2011 16:40:00 +0100</pubDate>
            <pp:lastModified>Tue, 15 Mar 2011 16:40:00 +0000</pp:lastModified>
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                        <title>BMW Group Design picks up four 2010 GOOD DESIGNTM Awards.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-design-picks-up-four-2010-good-designtm-awards-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-group-design-picks-up-four-2010-good-designtm-awards-en-ae/</guid><pp:caseid>813038</pp:caseid><pp:summary><![CDATA[This coveted international design accolade was bestowed on the BMW 5 Series Sedan, the MINI Countryman, the BMW S 1000 RR and the BMW Concept 6 design study.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>The annually presented GOOD DESIGNTM Award
  for 2010 went to a full quartet of vehicles and concepts: the BMW 5
  Series Sedan, the MINI Countryman, the BMW S 1000 RR and the BMW
  Concept 6.  This most prestigious of international honours yet
  again recognised the exceptional standard of BMW Group Design. The
  prizewinners’ products will be exhibited as part of the annual
  GOOD DESIGN SHOW to be held in June 2011 at the Chicago Athenaeum.</p>
<p>The world’s oldest and most distinguished design award was
  called into being in Chicago in 1950 by the architects Eero Saarinen,
  Charles and Ray Eames and Edgar Kaufmann Jr., and is presented to this
  day by the Chicago Athenaeum and the European Centre for Architecture,
  Art Design and Urban Studies. For six decades now, this coveted prize
  is conferred on designers and manufacturers for particularly
  innovative and visionary products, concepts and ideas that reach
  beyond the bounds of ordinary product design. Not the least of its
  aims is to raise public awareness of contemporary design and related
  sustainability issues.</p>
<p>The selection of award winners is based on the criteria of function
  and aesthetic as originally laid down by Saarinen and Eames, and is
  complemented by an environmental stipulation for sustainable design,
  in keeping with the times. In 2010, an independent jury of design
  experts and architects made their selection from a record number of
  submissions from 37 different nations, and picked out more than 500
  product and graphic designs to receive the GOOD DESIGN Award.</p>
<p>The design of the new <strong>BMW 5 Series Sedan</strong> eloquently
  translates the vehicle’s attributes into an authentic formal language.</p>
<p>Exuding sheer presence and stylish elegance, the Sedan’s design
  expresses its premium quality and outstanding ride comfort, while its
  sporty handling is reflected in the dynamic lines of its body and an
  overall look suggesting athleticism. The superlative aesthetics of the
  new BMW 5 Series Sedan are further embodied in its perfectly balanced
  proportions and precisely finished details.</p>
<p>The <strong>MINI Countryman</strong> is the most expansive
  interpretation of the MINI design language. As the first MINI to
  feature four doors and measure more than four metres in length, the
  MINI Countryman’s typical MINI design leaves no doubt as to its
  kinship with the brand. Within the product family, the newcomer stands
  out with its striking exterior that features faintly pentagonal
  headlights, a new-style “helmet” roof and
  three-dimensional, vertically aligned rear lights. The interior design
  likewise accentuates the practicality and robust character of the MINI Countryman.</p>
<p>The highly dynamic design of the <strong>BMW S 1000 RR</strong>
  displays its racing bike heritage in a frank and authentic manner. Its
  flat and sportive front-end design features the hallmark asymmetrical
  BMW headlight arrangement that reiterates the look of the endurance
  racers (24-hour events).</p>
<p>The <strong>BMW Concept 6</strong> design study persuaded the jury
  with its highly contrasting composition: while the lower half of the
  motorcycle reveals its mechanical underpinnings, the sensually tactile
  surfaces invite some close interaction with the driver. The two levels
  are fused by an organically designed air flow system.</p>
<p>The unique quality of BMW Group Design has been repeatedly recognised
  in the past by the GOOD DESIGN Award. In 2008, for example, the award
  went to the BMW 3 Series Convertible, the BMW 1 Series Coupé
  and the MINI Cooper S Clubman, as well as four BMW motorcycles. 2007
  saw the new BMW X5, the BMW 3 Series Coupé, the new MINI and a
  further three BMW motorcycles win the GOOD DESIGN Award. And it
  isn’t the first time the BMW 5 Series Sedan has been crowned:
  its outstanding design won over the jury of the internationally
  renowned red dot awards in 2010, secured the coveted iF Product Design
  Award in 2011, and – with the 2011 Design Award of the Federal
  Republic of Germany – captured the country’s most
  prestigious prize for exceptional product design.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Sedan,Countryman,S 1000 RR,Product,MINI]]></category>
            <pubDate>Tue, 01 Feb 2011 13:03:00 +0100</pubDate>
            <pp:lastModified>Tue, 01 Feb 2011 13:03:00 +0000</pp:lastModified>
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                        <title>Design Award of the Federal Republic of Germany goes to the new BMW 5 Series Sedan.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/design-award-of-the-federal-republic-of-germany-goes-to-the-new-bmw-5-series-sedan/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/design-award-of-the-federal-republic-of-germany-goes-to-the-new-bmw-5-series-sedan/</guid><pp:caseid>813068</pp:caseid><pp:summary><![CDATA[Following the 2010 red dot design award, the BMW 5 Series Sedan also takes the 2011 prize from the German Design Council.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>München. </strong></p>
<p>The new BMW 5 Series Sedan has won Silver in the 2011 Design Award of
  the Federal Republic of Germany, presented annually by the German
  Design Council. The country’s most prestigious prize for product
  design is one of several honours already bestowed by the Design
  Council in recognition of the excellence of BMW Group Design. The
  Design Award of the Federal Republic of Germany is sponsored by the
  Federal Ministry of Economics and Technology and will be presented at
  a public ceremony in Frankfurt on 11 February 2011. The presentation
  forms part of the opening event of Ambiente, the world’s biggest
  trade fair for consumer goods.</p>
<p>Since its launch in 1969, the Design Award of the Federal Republic of
  Germany has been conferred each year on outstanding international
  achievements in the categories of product and communication design, as
  well as on a personality from the world of design and on up-and-coming
  young talent. The winners are chosen by an independent jury consisting
  of ten representatives from industry, academia, design and the media,
  who are appointed by the Federal Ministry of Economics and Technology.
  The selection criteria for the design award are rigorous: all entries
  must already have received a national or international award and must
  embody trends and developments with a defining impact on future
  design. A further entry criterion is the nomination by the Trade and
  Industry Ministries and Senators of the federal states or by the
  Federal Ministry of Economics and Technology.</p>
<p>The design of the new BMW 5 Series Sedan deftly translates the
  vehicle’s attributes into an authentic formal language. Sheer
  presence and stylish elegance lend expression to the Sedan’s
  premium quality and outstanding ride comfort. Its sporty driving
  characteristics are reflected in the dynamic lines of its bodywork and
  the overall impression is that of a thoroughly athletic automobile.
  The superior aesthetics of the new BMW 5 Series Sedan are also
  conveyed by its perfectly balanced proportions and meticulously
  executed details.</p>
<p>The unique quality of BMW Group Design has already been recognised
  several times over by the Design Award of the Federal Republic of
  Germany. In 2010 this “prize of prizes” went to the
  Kinetic Sculpture of the BMW Museum (Gold), in 2009 it was awarded to
  the BMW HP2 Sport motorcycle (Silver), in 2008 to the BMW G650
  Xcountry motorcycle (Gold), and in 2007 to the BMW Cruise Bike
  (Silver). For the new BMW 5 Series Sedan this is not the first award
  of the year: in 2010 its exceptional design already resoundingly
  persuaded the jury of the internationally renowned red dot awards.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Susanne Giuliani<br>Tel: +49-89-382-20961<br>E-mail: <a href="mailto:susanne.giuliani@bmwgroup.com">susanne.giuliani@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Sedan]]></category>
            <pubDate>Mon, 25 Oct 2010 16:31:13 +0200</pubDate>
            <pp:lastModified>Mon, 25 Oct 2010 16:31:13 +0000</pp:lastModified>
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                        <title>Success times four for the BMW Group at the 2010 “Engine of the Year Awards”</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/success-times-four-for-the-bmw-group-at-the-2010-engine-of-the-year-awards-en-ae/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/success-times-four-for-the-bmw-group-at-the-2010-engine-of-the-year-awards-en-ae/</guid><pp:caseid>813087</pp:caseid><pp:summary><![CDATA[Engines made by BMW and MINI win awards in four
out of eight capacity classes]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Engines made by BMW and MINI win awards in four</strong></p>
<p>
  <strong>out of eight capacity classes</strong></p>
<p> </p>
<p> <strong>Munich/Stuttgart</strong>. Success in four out of eight
  capacity classes put the BMW Group in a dominating position at the
  "International Engine of the Year Awards" this year. Among
  the award-winning power units at the world's most renowned engine
  competition were both petrol and diesel engines with four, six and
  eight cylinders. The victorious quartet consisted of the V8 engine of
  the BMW M3, the in-line 6-cylinder petrol engine with BMW TwinPower
  Turbo, direct injection and VALVETRONIC used in such vehicles as
  the BMW 1 Series, BMW 3 Series and BMW 5 Series, the 4-cylinder diesel
  engine with BMW TwinPower Turbo from the BMW X1 xDrive 23d and the BMW
  123d, and the 4-cylinder Twin Scroll turbo engine of the MINI Cooper S.</p>
<p> </p>
<p>The wide range of winning engines is further evidence of the
  outstanding expertise of the BMW Group in the area of engine
  development. It enables engines of great power yet also exemplary
  efficiency to be offered across all series and output classes. The
  "Engine of the Year" awards were conferred by an
  international jury made up of 76 engine journalists from 35 countries.
  <br />The award ceremony was held at the "Engine Expo" trade
  fair in Stuttgart.</p>
<p>The "Engine of the Year" awards have been in existence
  since 1999. Since then over 50 class and overall victories have fallen
  to engines developed for automobiles of the brands BMW and MINI. Among
  the serial production winners in this competition were the 1.6 litre
  4-cylinder engine from the MINI Cooper S, achieving its fourth and
  last victory this year. Next year it will be the turn of the recently
  presented successor engine in the 1.4 - 1.8 litre capacity class. In
  addition to the Twin Scroll technology and petrol direct injection of
  its award-winning predecessor, this engine also has variable valve
  control and an output of 135 kw/184 bhp, as well as being the world's
  most efficient engine in its capacity class.</p>
<p>The first victory in the category of 1.8 - 2 litre engines went to
  the most powerful 4-cylinder diesel engine in the BMW range. The 2.0
  litre fully aluminium direct injection power unit with BMW TwinPower
  Turbo and common rail direct injection has an output of 150 kW/204 bhp
  and impressed jury members both with its pulling power and its
  outstanding efficiency. The experts commented that in view of the
  qualities of this engine, it appeared doubtful as to whether diesel
  engines will get any better at all in future.</p>
<p>There was an internal BMW changeover in the class of 2.5 - 3 litre
  engines. <br />The new winner in this category is the 3.0 litre
  in-line 6-cylinder engine with an output of 225kW/306 bhp with BMW
  TwinPower Turbo, petrol direct injection and VALVETRONIC. It thus
  replaces the predecessor engine of identical output which secured the
  overall "Engine of the Year" award in 2007 and 2008, as well
  as finishing first in its capacity class last year. Yet further proof
  of the dominance of BMW engines in this capacity class is provided by
  a glance at the ranking table. Second to the new title winner and a
  long way ahead of the competition is the new 3.0 litre in-line
  6-cylinder diesel engine with BMW TwinPower Turbo and common rail
  direct injection.</p>
<p>The V8 engine of the BMW M3 won its third award in succession in the
  capacity class between 3.0 and 4.0 litres. The 309kW/420 bhp 4.0 litre
  engine used in the high-performance sports cars BMW M3 Coupé,
  BMW M3 Sedan and BMW M3 Convertible fascinated the jury yet again with
  its outstanding propulsive force resulting from the high-revving
  concept which is characteristic of this power unit. In addition to
  brilliant performance qualities, the experts also noted the impressive
  efficiency of the high-performance engine, which in the BMW M3 is
  combined with an Auto Start/Stop function, brake energy regeneration
  and other BMW EfficientDynamics measures.</p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Drive Technologies]]></category>
            <pubDate>Thu, 24 Jun 2010 14:20:00 +0200</pubDate>
            <pp:lastModified>Thu, 24 Jun 2010 14:20:00 +0000</pp:lastModified>
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                        <title>Joy is the basis for three victories: the &quot;Auto Trophy 2009&quot; goes to the BMW X1, the BMW 1 Series Convertible and the new BMW brand campaign.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/joy-is-the-basis-for-three-victories-the-auto-trophy-2009-goes-to-the-bmw-x1-the-bmw-1-series-convertible-and-the-new-bmw-brand-campaign/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/joy-is-the-basis-for-three-victories-the-auto-trophy-2009-goes-to-the-bmw-x1-the-bmw-1-series-convertible-and-the-new-bmw-brand-campaign/</guid><pp:caseid>812996</pp:caseid><pp:summary><![CDATA[Readers of “AutoZeitung” have voted for the compact BMW X model and the open-top version of the BMW 1 Series as their favourites; the new BMW brand campaign wins award for best advertising of the year.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>
  <strong>Munich. </strong>Sheer driving pleasure generates enthusiasm
  again and again. Two current models were able to win their respective
  vehicle categories in this year’s readers’ vote by the
  magazine “AutoZeitung”: the BMW X1 and the BMW 1 Series
  Convertible. What is more, the new brand campaign focusing on the
  characteristic feeling of joy conveyed by BMW was also awarded the
  “Auto Trophy 2009”. The award ceremony, held yesterday at
  the “Meilenwerk” in Berlin, was attended by Dr. Norbert
  Reithofer, Chairman of the Board of Management BMW AG, Dr. Klaus
  Draeger, Member of the Board of Management of BMW AG, Development and
  Ian Robertson, Member of the Board of Management, Sales and Marketing.</p>
<p>The “Auto Trophy” is one of the most important automobile
  awards in Germany and was awarded for the 22nd time this year. Over
  104,000 readers of “AutoZeitung” participated in the vote.
  They chose their favourites out of 370 current models in 27
  categories. The BMW X1 won the category “Off-road vehicles up to
  30,000 Euros” only a few weeks after its world premiere at the
  International Automobile Show in Frankfurt (IAA). The BMW X1, produced
  at the BMW plant in Leipzig since September, brings the particular
  style of sheer driving pleasure peculiar to BMW X vehicles to a model
  in the compact segment for the first time. After a successful market
  launch, the vehicle’s achievement in the “Auto
  Trophy” 2009 comes as no surprise. “With the BMW X1 we
  have captured the essence of the times. Customer response to date has
  been outstanding,” confirmed Board Chairman Dr. Norbert
  Reithofer at the award ceremony.</p>
<p>The open-top BMW 1 Series was able to repeat its success from last
  year in the vehicle category “Convertibles up to 30,000
  Euros”. The elegant, sporty four-seater once again impressed the
  public with its aesthetic appeal characteristic of BMW convertible
  models coupled with the agility typical of the BMW 1 Series. Not only
  is the engine range unique, with four petrol and three diesel power
  units covering an output range of 105 kW/143 bhp to 225 kW/306 bhp,
  the efficiency of the BMW 1 Series Convertible is also remarkable. The
  benchmark is primarily set in this area by the BMW 118d Convertible,
  which accelerates from 0 to 100 km/h in 9.5 seconds and in the EU test
  cycle achieves an average fuel consumption of 4.9 litres over 100
  kilometres and a CO2 output of 129 grams per kilometre.</p>
<p>The “Auto Trophy” for the BMW 1 Series Convertible was
  received by Head of Development Dr. Klaus Draeger from the hands of TV
  presenter Barbara Schöneberger and Editor-in-Chief of
  "AutoZeitung” Volker Koerdt. Ian Robertson, Head of Sales
  and Marketing, was pleased to receive the award for the “best
  advertising of the year”. This prize also went to BMW for the
  second time in succession. After the launch campaign for the BMW 1
  Series Coupé in 2008, this year it was the new brand campaign
  which met with an especially positive response. It makes
  “joy” - the core value of the brand BMW - the central
  theme of communication. Joy is conveyed in emotional style in TV
  commercials, on the internet, on posters and in print advertisements.
  The new brand campaign is designed for consistent use worldwide:
  through the theme of “joy” it focuses on two main points
  -  the efficient dynamics and the aesthetic design of BMW brand vehicles.</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,X1,Convertible,Product,BMW]]></category>
            <pubDate>Wed, 25 Nov 2009 16:25:00 +0100</pubDate>
            <pp:lastModified>Wed, 25 Nov 2009 16:25:00 +0000</pp:lastModified>
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                        <title>En Route to Perfect Aesthetics. The Process of Design in the BMW Group, Focusing on the New BMW 5 Series Sedan as an Example.</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/en-route-to-perfect-aesthetics-the-process-of-design-in-the-bmw-group-focusing-on-the-new-bmw-5-series-sedan-as-an-example/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/en-route-to-perfect-aesthetics-the-process-of-design-in-the-bmw-group-focusing-on-the-new-bmw-5-series-sedan-as-an-example/</guid><pp:caseid>813001</pp:caseid><pp:summary><![CDATA[The new BMW 5 Series Sedan combines the elementary values and fortes 
of the BMW brand in a highly concentrated form. This is where supreme aesthetics and superior dynamics come together with exemplary efficiency, outstanding comfort and uncompromising premium quality. Indeed, the new Sedan not only combines all these features in truly convincing style, but also offers unmistakable character ensured by smooth interaction of design, driving characteristics and function all working in perfect harmony.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Attached please find the following informations of the Design
  Workshop for the World Premiere of the new BMW 5 Series Sedan:</p>
<p>- Press release Process of Design focusing on the new BMW 5 Series Sedan</p>
<p>- Presentation World Premiere BMW 5 Series Sedan</p>
<p>- Speech Dr. Klaus Draeger, Member of the Board of Management BMW AG</p>
<p>- Film material World Premiere of the new BMW 5 Series Sedan</p>
<p>- On location photos World Premiere  of the new BMW 5
  Series Sedan </p>
<p> </p>
<p> </p>
<p> </p>
<p> </p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Bernhard Santer<br>Tel: +49-89-382-24360<br>E-mail: <a href="mailto:bernhard.santer@bmw.de">bernhard.santer@bmw.de</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Sedan]]></category>
            <pubDate>Mon, 23 Nov 2009 20:10:00 +0100</pubDate>
            <pp:lastModified>Mon, 23 Nov 2009 20:10:00 +0000</pp:lastModified>
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                        <title>BMW EARNS &quot;TOP SAFETY PICK&quot; AWARDS FOR 3 SERIES SEDAN, X5, AND X3 IN IIHS RANKING OF 2009 MODELS</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmw-earns-top-safety-pick-awards-for-3-series-sedan-x5-and-x3-in-iihs-ranking-of-2009-models/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmw-earns-top-safety-pick-awards-for-3-series-sedan-x5-and-x3-in-iihs-ranking-of-2009-models/</guid><pp:caseid>813006</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ - November 25, 2008...  BMW of North America today announced that the Insurance Institute for Highway Safety (IIHS) has awarded the 2009 BMW 3 Series Sedan, X5, and X3 models the top rating of "Good" in each of its series of crash tests, earning each vehicle the Institute's coveted Top Safety Pick Award.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Vehicles Bestowed Highest Rating of "Good" for Frontal Offset,<br>Side Impact and  Rear Crash Protection Performance  Woodcliff Lake, NJ -<br>November 25, 2008...  BMW of North America today announced  that the<br>Insurance Institute for Highway Safety (IIHS) has awarded the 2009 BMW<br>3 Series Sedan, X5, and X3 models the top rating of "Good" in<br>each of its  series of crash tests, earning each vehicle the Institute's<br>coveted Top Safety  Pick Award.  Receiving the Top Safety Pick for the<br>2009 BMW 3 Series Sedan, X5, and X3  vehicles is one of numerous awards<br>BMW has earned from the IIHS over the  years.  In fact, as a result of<br>IIHS crash tests in 2000, the 2001 BMW X5  earned the unique distinction<br>of not only being the best SUV, but also being  the safest vehicle ever<br>tested by IIHS up to that point.  "BMW continues to be committed to<br>both our active and passive safety  technologies, and we are pleased to<br>receive the Insurance Institute for Highway  Safety's Top Safety Pick<br>award for the 2009 BMW 3 Series Sedan, X5, and X3,"  said Jim<br>O'Donnell, President of BMW of North America, LLC.    The Institute<br>rates vehicles "Good," "Acceptable,"<br>"Marginal" or "Poor" based  on performance in<br>high-speed Frontal Offset and Side Impact crash tests as well  as an<br>evaluation of the vehicle's Rear Crash Protection/Head Restraints, which<br>protect against neck injuries in rear impact crashes.  In order for a<br>vehicle  to become a Top Safety Pick, it must earn "Good"<br>ratings in all three Institute  tests.  Additionally, as of 2007,<br>winning vehicles must also offer Electronic  Stability Control (ESC) - a<br>standard feature on all BMW vehicles, known as  Dynamic Stability<br>Control.  The IIHS requires this feature based on Institute  research<br>indicating that ESC significantly reduces crash risk, especially the<br>risk of fatal single vehicle crashes, by helping drivers maintain<br>control of  their vehicles during emergency maneuvers.  BMW Group In<br>America BMW of North America, LLC has been present in the United States<br>since 1975.   Rolls-Royce Motor Cars NA, LLC began distributing vehicles<br>in 2003.  The BMW  Group in the United States has grown to include<br>marketing, sales, and financial  service organizations for the BMW brand<br>of motor vehicles, including  motorcycles, the MINI brand, and the<br>Rolls-Royce brand of Motor Cars;  DesignworksUSA, an industrial design<br>firm in California; a technology office in  Silicon Valley and various<br>other operations throughout the country.  BMW  Manufacturing Co., LLC in<br>South Carolina is part of BMW Group's global  manufacturing network and<br>is the exclusive manufacturing plant for all Z4  models, X5 Sports<br>Activity Vehicles and X6 Sports Activity Coupes.  The BMW  Group sales<br>organization is represented in the U.S. through networks of 338 BMW<br>passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW<br>motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce<br>Motor  Car dealers.  BMW (US) Holding Corp., the BMW Group's sales<br>headquarters for  North, Central and South America, is located in<br>Woodcliff Lake, New Jersey.  Information about BMW Group products is<br>available to consumers via the Internet  at:  www.bmwgroupna.com<br>www.bmwusa.com www.bmwmotorcycles.com www.miniusa.com<br>www.rolls-roycemotorcars.com  #      #      # Journalist note:<br>Information about the BMW Group and its products is available  to<br>journalists on-line at the BMW Group PressClub at the following address:<br>https://newsroom.bmwgroup.com/global/en  Broadcast quality video footage is available<br>via The  NewsMarket at www.thenewsmarket.com. #      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,X5,Press Release,X3,Sedan,Product,BMW]]></category>
            <pubDate>Wed, 10 Dec 2008 10:00:00 +0100</pubDate>
            <pp:lastModified>Wed, 10 Dec 2008 10:00:00 +0000</pp:lastModified>
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                        <title>BMW&#039;S ALL-NEW 2008 M3 CONVERTIBLE AND CONCEPT CS CAR MAKE THEIR NORTH AMERICAN DEBUTS AT THE 2008 NEW YORK INTERNATIONAL AUTO SHOW IN MANHATTAN</title>
                        <link>https://newsroom.bmwgroup.com/emea/en-ae/bmws-all-new-2008-m3-convertible-and-concept-cs-car-make-their-north-american-debuts-at-the-2008-new-york-international-auto-show-in-manhattan/</link>
                        <guid>https://newsroom.bmwgroup.com/emea/en-ae/bmws-all-new-2008-m3-convertible-and-concept-cs-car-make-their-north-american-debuts-at-the-2008-new-york-international-auto-show-in-manhattan/</guid><pp:caseid>812990</pp:caseid><pp:summary><![CDATA[Woodcliff Lake, NJ - March 18, 2008...  BMW will give the Big Apple a glimpse into what the future of pure driving pleasure looks like as its all-new 2008 M3 Convertible and Concept CS vehicles make their North American debuts at the 2008 New York International Auto Show in Manhattan on March 19.]]></pp:summary><description><![CDATA[<div class="imported-article"><p>Woodcliff Lake, NJ - March 18, 2008...  BMW will give the Big Apple a<br>glimpse  into what the future of pure driving pleasure looks like as its<br>all-new 2008 M3  Convertible and Concept CS vehicles make their North<br>American debuts at the  2008 New York International Auto Show in<br>Manhattan on March 19.    "BMW is excited to present the North<br>American debuts of the 2008 M3 Convertible  and the Concept CS at the<br>New York International Auto Show," said Tom Purves,  President and<br>CEO, BMWNA.  "The cars round out several new production and<br>concept vehicles introduced by BMW over the past few months, which not<br>only  exemplify our dedication to providing the ultimate driving<br>machines, but also  give some insight into future innovations."<br>Arriving this spring, the all-new 2008 M3 Convertible shares the M3<br>Coupe and  Sedan's high-revving 414-horsepower engine, and just as its<br>counterparts, will  feature the first V8 in a series-production BMW M3.<br>The introduction of the  Convertible also marks the debut of BMW's<br>optional M double-clutch transmission  with Drivelogic (M DCT<br>Drivelogic)-a unique 7-speed double clutch transmission  specially<br>designed for a high-rpm engine (6-speed manual transmission is<br>standard). The M3 Convertible will also feature driver-adjustable<br>settings for  crucial dynamic controls encompassing throttle response,<br>steering, damping and  stability (with an available<br>steering-wheel-mounted "MDrive" button to store  the<br>preferences) and a sumptuous interior which can be optimized to the<br>driver's desires including the comprehensive entertainment/navigation<br>system  operated through BMW's latest iDrive controller. BMW will also<br>present the North American debut of its Concept CS, the German<br>automaker's vision of a unique four-door car that combines the<br>exclusivity of a  genuine luxury Grand Turismo with the fascinating<br>thrill of a high-performance  sports car.  Inside and out, the concept<br>vehicle provides a new definition of  powerful and expressive design,<br>utilizing materials of the highest quality  while combining stylish<br>luxury with the most uncompromising ambience, full of  class and value.<br>In addition to BMW's latest vehicle lineup, its stand will also feature<br>the  following recently debuted vehicles:  * 2008 X6 Sports Activity<br>Coupe - The world's first Sports Activity Coupe,  combining the sporting<br>elegance of a large BMW Coupe with the powerful presence  of a BMW X<br>model.  With two variants, both with Twin Turbo and direct  injection,<br>the X6 xDrive35i (3.0 inline six-cylinder engine, 300 hp, 300 lb.-ft<br>torque) will be available in May and the X6 xDrive50i (4.4 V8 engine,<br>400 hp,  450lb.-ft torque) this summer. * 2008 1 Series Coupe and<br>Convertible - Inspired by its iconic 2002 models of  some 40 years ago,<br>the BMW 1 Series Coupe and Convertible represent the core  BMW<br>philosophies of pure performance and premium design.  Both available in<br>128i (3.0 inline six-cylinder engine, 230 hp, 200 lb.-ft. torque) and<br>135i (3.0  inline six-cylinder engine, 300 hp, 300 lb.-ft torque)<br>versions, the Coupe will  go on sale in March; the Convertible will go<br>on sale in time for summer. * 335d Advanced Diesel vehicle - Marking a<br>significant milestone in the BMW  EfficientDynamics strategy, this fall<br>BMW will release two vehicle models  equipped with BMW Advanced Diesel<br>with BluePerformance-the X5 xDrive35d and  335d.  Successfully meeting<br>the strict exhaust emissions requirements of the  North American<br>automobile market, the vehicles will be available in all 50  states and<br>on average, offer 25 percent less fuel consumption than equally<br>powerful gasoline engines. * 2008 M3 Coupe and Sedan - Featuring the<br>first V8 in a series-production BMW  M3 just as their roofless sibling,<br>the all-new 2008 BMW M3 Coupe and M3 Sedan  arrive in March 2008.<br>Fourth in the line of vehicles that set the standard in  minimizing any<br>compromises between race-inspired performance and luxury and<br>convenience, the 2008 BMW M3 Coupe, Sedan and Convertible each offer new<br>possibilities to experience uncompromising driving dynamics.  BMW Group<br>in America BMW of North America, LLC has been present in the United<br>States since 1975.   Rolls-Royce Motor Cars NA, LLC began distributing<br>vehicles in 2003.  The BMW  Group in the United States has grown to<br>include marketing, sales, and financial  service organizations for the<br>BMW brand of motor vehicles, including  motorcycles, the MINI brand, and<br>the Rolls-Royce brand of Motor Cars;  DesignworksUSA, an industrial<br>design firm in California; a technology office in  Silicon Valley and<br>various other operations throughout the country.  BMW  Manufacturing<br>Co., LLC in South Carolina is part of BMW Group's global  manufacturing<br>network and is the exclusive manufacturing plant for all Z4  models and<br>X5 Sports Activity Vehicles and the upcoming X6 Sport Activity  Coupe.<br>The BMW Group sales organization is represented in the U.S. through<br>networks of 338 BMW passenger car centers, 335 BMW Sports Activity<br>Vehicle  centers, 142 BMW motorcycle retailers, 82 MINI passenger car<br>dealers, and 30  Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp.,<br>the BMW Group's sales  headquarters for North, Central and South<br>America, is located in Woodcliff  Lake, New Jersey.  Information about<br>BMW Group products is available to consumers via the Internet  at:<br>www.bmwgroupna.com www.bmwusa.com www.bmwmotorradusa.com www.miniusa.com<br>www.rolls-roycemotorcars.com  #      #      #  Journalist note:<br>Information about the BMW Group and its products is available  to<br>journalists on-line at the BMW Group PressClub at the following address:<br>https://newsroom.bmwgroup.com/global/en  Broadcast quality video footage is available<br>via The  NewsMarket at www.thenewsmarket.com.  #      #      #</p><div class="import-contacts-wrapper"><div class="import-contact">Press Contact: Osama El-Sherif<br>Tel: +971-4-3129-964<br>E-mail: <a href="mailto:osama.el-sherif@bmwgroup.com">osama.el-sherif@bmwgroup.com</a></div></div></div>]]></description><category><![CDATA[Concept Vehicles &amp; Design,Press Release,Events,M3,Product,BMW M]]></category>
            <pubDate>Mon, 31 Mar 2008 14:45:00 +0200</pubDate>
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