Munich. On Wednesday, precisely 12:08, almost eight years to the day since it opened, BMW Welt welcomed its 20 millionth visitor. Dieter Reiter, Mayor of Munich, and Helmut Käs, Head of BMW Welt, greeted the visibly surprised guests, the Wald family from Aachen. Visitors from all over the world sent their congratulations in video messages. On behalf of BMW Welt, the current German Touring Car Masters (DTM) champion, Marco Wittmann, presented a special prize to the guests of honor – the keys to a new BMW X1 which Mr. Wald can drive for one whole year.

Visitors and employees of BMW Welt witnessed a special occasion when the unsuspecting guests were welcomed shortly after midday by Helmut Käs and Dieter Reiter. This was an unforgettable experience for Christoph Wald, his wife Stefanie and his two children, Alina and Fabian. "BMW Welt is the shop window of the BMW Group. We are therefore delighted to welcome our 20 millionth visitors after only eight years. Our huge popularity among people from Germany and abroad underlines the attractiveness of the BMW Group and all its brands", said Helmut Käs, Head of BMW Welt.

Mayor Dieter Reiter and DTM champion Marco Wittmann added their congratulations

With more than three million visitors in 2014, BMW Welt is Bavaria's most visited attraction and occupies a special place in the hearts of the Munich people, as Dieter Reiter, Mayor of Munich, pointed out in his speech: "In only a few years, BMW Welt has become a famous landmark in Munich. It stands for the attractiveness of this modern city and is contributing to the success of Munich as a tourist destination."

The arrival of the guests of honor was accompanied by fireworks and congratulations from around the world. Representing all the 20 million visitors to BMW Welt, the Wald family received a very special thank-you. Marco Wittmann, the current DTM champion for BMW, surprised the guests of honor with a new BMW X1 that they can enjoy for one whole year.

20 million visitors from all around the world

Since it was officially opened in 2007, BMW Welt has become a real magnet for visitors in only a few years. Last year, BMW Welt established a new record with more than three million visitors. That is more than three and a half times as many as the 850,000 originally envisaged at the planning and construction stage. A good 30 percent of visitors are German. Most of the guests from abroad come from the USA, followed by Asia and the Middle East. Our neighbors Austria and Italy are also well represented. Around 35 percent of guests have visited BMW Welt more than once.

Throughout the year, in addition to the worlds of experiences of BMW, MINI and Rolls-Royce Motor Cars, BMW Welt offers a wide-ranging programme of events from the worlds of culture, art and entertainment, plus guided tours, excellent restaurants and the car handover experience.

If you have any queries, please contact:

BMW Group Corporate Communications

Corporate Communications

Bernhard Ederer

Spokesperson BMW Welt

Phone: +49-89-382-28556

mailto: bernhard.ederer@bmwgroup.com

Internet: www.press.bmw.de

BMW Welt – at the heart of the brand, on the pulse of the city

With more than 3 million visitors in 2014, BMW Welt in Munich is Bavaria's most visited attraction and has become a real magnet for visitors since its opening in 2007. With its pioneering architecture, BMW Welt is the heart of all the brands in the BMW Group – BMW, the sub-brands BMW M and BMW i, MINI, Rolls-Royce Motor Cars and BMW Motorrad, which are impressively presented in their own worlds of experience. But it is not only the exhibitions and the collection of new vehicles that are highlights for car lovers from all over the world. Visitors can enjoy a year-round programme of varied events covering culture, art and entertainment along with culinary delights in several restaurants. Whether it's a jazz concert, clubbing event, a film première, gala event or panel discussion – BMW Welt is the perfect platform for innovative events. In the BMW Welt Junior Campus, children and youngsters can enjoy exciting guided tours and workshops on the themes of mobility and sustainability.

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 30 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries. In 2014, the BMW Group sold approximately 2.118 million cars and 123,000 motorcycles worldwide.

The profit before tax for the financial year 2014 was € 8.71 billion on revenues amounting to approximately € 80.40 billion. As of 31 December 2014, the BMW Group had a workforce of 116,324 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Munich. It is among the most famous and most popular toys in the world: LEGO. The colorful bricks that started their triumphant advance 50 years ago and have since become a staple in children’s rooms all over the world have recently put in a guest appearance at BMW Welt in Munich. In a mere four days, from November 6 to 9, 2009, 800 children assembled a true-to-scale model of the BMW X1 from 165,000 LEGO bricks. And the result – a piece of art in bright yellow – is more than impressive!

BMW Welt did not only launch the campaign to entertain young would-be construction engineers but also to support a good cause. For each LEGO brick mounted, BMW Welt will donate an amount of money to the children’s charity organization “Die Arche” in Munich. The total of several thousand Euros will be used to support children from underprivileged families.

The beautiful LEGO X1 that can help visitors develop their own construction ideas will be on display at BMW Welt until November 25.

If you have any questions please contact:

Konstanze Carreras, Corporate Statements and Sustainability,

Social Responsibility/Social Commitment

Phone: + 49-89-382-52894, Fax: + 49-89-382-10881

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

Munich. From November 6 to 9, 2009, BMW Welt in Munich turned into a colorful LEGO world, thanks to a special fall break activity for children and LEGO fans. Young would-be engineers between the ages of 5 and 13 were given the opportunity to build a true-to-scale model of a BMW X1 from LEGO bricks. While having fun they also helped other children: BMW Welt will donate an amount for each LEGO brick used in the activity to the children’s charity organization “Die Arche” in Munich.

 The special activity, which was organized in cooperation with LEGO, ran for four days, always from 10 am to 6 pm. The true-to-scale model of a BMW X1 was assembled from 165,000 LEGO bricks. The children received instructions and were supported by pedagogically trained staff throughout the activity. Participants included preschool classes as well as holiday club groups, other teams and families with children. The activity was free of charge, with each child being able to work on the model for about 45 to 60 minutes. Groups were required to register in advance.

 The special fall break activity at BMW Welt was not only a creative and exciting option for a family or children’s group outing but also an opportunity for the young participants to get involved in a project that benefits disadvantaged children.

BMW Welt will donate an amount of money for each LEGO brick to the charity organization “Die Arche” in Munich. The organization’s main goal is to place disadvantaged children into the center of attention of society. “Die Arche” provides children from underprivileged families, among other things, with free lunch, tutoring and leisure-time activities.

During fall break, young visitors of BMW Welt can also participate in the regular offering for children and teenagers. At the Junior Campus workshops, children between the ages of 7 and 13 have the opportunity to discover the world of mobility.

If you have any questions please contact:

Konstanze Carreras, Corporate Statements and Sustainability,

Social Responsibility/Social Commitment

Phone: + 49-89-382-52894, Fax: + 49-89-382-10881

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de