Munich. The BMW Group’s #NEXTGen 2020 streaming event excited fans of the BMW, MINI and BMW Motorrad brands around the world, but also impressed experienced design experts. Indeed, a jury assembled by the German Design Council named the innovative presentation format as an iF Design Award 2021 winner in the Communication discipline. The Gold Award – the highest distinction in the competition – was presented to the virtual design world premiere of the BMW iX which, as the highlight of #NEXTGen 2020, attracted particular attention. The jury noted that the reveal for the BMW Group’s new technology flagship had set new standards in communication: “Thanks to BMW, fully digital events have levelled up. Innovative and mysterious, this is high-end, state-of-the-art programming for our times. What a beautiful and inviting way to introduce the new fully electric BMW iX.”

Public curiosity in the BMW iX was stoked ahead of #NEXTGen 2020 by the informative and entertaining “Chasing iNEXT” infotainment series produced in the style of streaming platforms. The innovative unveiling was then staged in a specially created aesthetic using sophisticated studio technology and virtual effects. “The design team of the fully digital streamcast event #NEXTGen 2020 by the BMW Group pushed virtual production to the max by adding augmented reality layers, as well as creating beautiful design-worlds,” continued the statement from the iF Design Award jury.

“We are delighted to receive the Gold Award and would like to express our sincere thanks to the jury,” said Alexander Bilgeri, Head of Corporate Communications Strategy, Messaging, Communication Channels for the BMW Group. “Our infotainment series ‘Chasing iNEXT’ and the presentation of the BMW iX were key elements of #NEXTGen 2020. We opened doors for the film crew to our development departments which otherwise remain closed, and this enabled an unprecedented delve behind the scenes of our Research and Innovation Centre (FIZ). The design presentation of the iX provided the grand finale of ‘Chasing iNEXT’, and the iF Gold Award is a fantastic compliment to all BMW Group employees.”

Stefan Ponikva, Vice President BMW Brand Experience, adds: “A massive thank you to the jury. The development of #NEXTGen in 2019 gave the BMW Group a new and innovative in-house format which could underpin our claim to innovation leadership in the field of communication as well. #NEXTGen offers us a high degree of creative freedom when it comes to communicating our philosophy and our content on the BMW Group channels and those of its brands. We are breaking completely new ground and adapting our communications activities to the landscape of the digital age and our customers’ requirements. This involves setting new trends and we are delighted to have won this important prize.”

With the presentation format chosen for #NEXTGen 2020, the BMW Group factored in both the technological possibilities of the digital era and the requirements of the ongoing pandemic. The content released online to date, which can be accessed at www.bmw.com/nextgen, provides a far-reaching insight into the FIZ. Presented alongside the BMW iX were a series of other trailblazing vehicle concepts, such as the MINI Vision Urbanaut and BMW Motorrad Concept CE 04, as well as fascinating and entertaining video clips focusing on artificial intelligence, the new BMW Driving Simulation Centre, electric drive systems, connectivity and virtual collaboration. Film contributions, interviews and panel discussions provided background information on the latest technologies, collaborations and future trends involved in shaping the face of individual mobility in the future.

The BMW Group also collected six other iF Design Awards this year. “The BMW Individual – Symbols of Suprematism” campaign and the artwork for “THE 8” earned the company two further distinctions in the Communication category. The BMW i Interaction EASE was presented with an iF Design Award in the Professional Concept discipline. And the BMW Concept i4, BMW M4 GT3 and BMW iX all gained recognition for their design excellence in the Product category. 

The iF Design Award is regarded as one of the world’s most prestigious seals of quality for outstanding design achievements. The winners are decided by a jury of international design experts in an array of categories such as Product Design, Packaging Design, Architecture, User Experience, Service and Communication Design. Alongside exterior design, the criteria for the renowned award, which has been presented annually since 1953, include the degree of innovativeness, ergonomics, functionality and environmental compatibility on display.

The BMW Group received the following distinctions at the iF Design Award 2021:

Munich. At the International Motor Show (IAA) 2019 in Frankfurt, the BMW Group presented itself using a new stand concept featuring an unusual media concept for the first time and since the L.A. Autoshow 2019 with an additional innovative press conference visual design. For the two, together with the Creative Lead Agency Meiré and Meiré (Cologne) and the Communication Agency Elastique. (Cologne) developed and implemented design & animation concepts, BMW has now been awarded a "Red Dot Award: Brands & Communication Design 2020" each. The Red Dot Award is one of the most internationally renowned design prizes; the jury consists of 40 proven experts from all over the world. 

BMW merges real and digital elements at its motor shows. 

The future of driving pleasure was the central motif of the new BMW motor show concept at the Frankfurt motor show in 2019. In order to convey this feeling, the designers focused less on facts and figures but on specific materials from the vehicle's exterior and interior instead and shaped these into hyper-real animated statements. Animations, film and sound were combined to dramatic effect on the LED surfaces to be perfectly integrated into the ultra-modern trade fair stand. The BMW Concept 4, one of the most important motor show innovations, was staged using attention-grabbing augmented reality, which also convinced the Red Dot Award jury.

Innovative: modular design system for BMW Group press conferences. 

Corporate Communications also chose a new design approach for the press conference and introduced eleven digital, interconnected rooms for the BMW Group and its product and sub-brands. The spatial feeling is created using 3D elements, light and lines. The look and feel of the rooms also corresponds to the respective brand core. 

All necessary design & animation elements were produced modularly in hundreds of individual elements. The design system structured in this way allows all contents to be freely combined, reducing production times to a minimum and ensuring high design quality. 

Thanks to this flexible system, it was possible to conduct a completely digital press conference from Munich at short notice as an alternative to the Geneva Motor Show at the beginning of March, in only two days and without any loss of design quality.

Valencia (ES), 8th November 2014. Marc Marquez was unbeatable again in the 2014 MotoGP season – and the young Spaniard also won the race for the coveted BMW M Award again. The 21-year-old was the best qualifier in the premier class of motorcycle racing for the second year in a row to earn his second BMW M Award. This award, in the form of an exclusive and individually customised BMW M car, has been presented by MotoGP partner BMW M GmbH since 2003. Marquez’s outstanding performances in qualifying throughout 2014 were rewarded with an exclusive special edition of the new BMW M4 Coupe.

Marquez, who last year became the first rookie to win the BMW M Award, dominated the 2014 season from the word go. The Spaniard was also in a class of his own in qualifying, as he rocketed to his second World Championship title in MotoGP. Marquez secured pole position for the first six races of the season, picking up maximum points towards the BMW M Award in the process. In total, Marquez started from the very front of the grid on 13 occasions this year. With 398 points, the Spaniard won the 2014 BMW M Award by a comfortable margin. The official presentation ceremony took place on Saturday at the final round of the MotoGP in Valencia, Spain. The prize was presented by Carmelo Ezpeleta, CEO of Dorna Sports, and Thomas Schemera, Director of Sales and Marketing BMW M GmbH.

The special features of the BMW M4 Coupé for this year’s BMW M Award winner includes the exclusive BMW Individual special colour “Frozen Red Metallic” (*). The sporty and elegant look continues in the interior. The BMW Individual fine-grain “Merino Opal White” full leather and the BMW Individual fine-wood “Ash Grain White” trim add to the striking appearance. The M double-clutch transmission with Drivelogic, the M carbon ceramic brakes and the adaptive M running gear guarantee superior driving characteristics in any situation. The M Power under the bonnet is generated by a completely new, 431 bhp six-cylinder inline engine with M TwinPower Turbo technology and high-rev characteristics (combined fuel consumption: 8.3 l/100 km; combined CO2 emissions: 194 g/km). A maximum torque of 550 newton metres is available over a wide range of speeds.

“Knowing the prize is there at the end of the year gives you special motivation when going for pole on Saturday”, said Marquez. “This year even more so, because I really like this BMW M4 Coupé. I am happy to receive this car and, of course, I will enjoy it.”

 “The presentation of the BMW M Award at the final race is always a highlight of the MotoGP season,” said Carmelo Ezpeleta, CEO of Dorna Sports. “BMW M is an important and reliable partner of MotoGP, and it is fantastic that the performances of the top qualifier have now been honoured with such an exclusive, high-performance sports car for the 12th time. In the BMW M4 Coupé, BMW M GmbH has once again provided a captivating car for the winner, which features the latest technology and perfectly combines the values shared by MotoGP and BMW M. Marc Marquez won the 2014 BMW M Award in an impressive manner. I would like to take this opportunity to congratulate him on another outstanding season.”

“Congratulations to Marc Marquez on winning the BMW M Award again,” said Thomas Schemera, Director of Sales and Marketing BMW M GmbH. “Last year he came through as a rookie to defeat his more experienced opponents. In 2014 he raised the bar again with 13 pole positions. It was breath-taking to see how Marc went from one success to the next this year. As partner of MotoGP, we are delighted to once again recognise his achievements with the BMW M Award. Honouring the season’s top qualifier has become an important tradition for us, and we are proud that the BMW M Award is held in such high esteem by the MotoGP riders. They repeatedly confirm that our BMW M high-performance sports cars are much sought-after prizes – and we provided another highlight this year with the new BMW M4 Coupé.”

The BMW M Award for the best qualifier has been presented since 2003. Just like the points system for the races, riders at each Grand Prix weekend are awarded points relative to their positions in qualifying. Pole position is rewarded with 25 points, second place on the grid earns 20 points and third place scores 16 points – right down to one point for 15th. The rider with the most points at the end of the season wins the BMW M Award – in the form of an exclusive and individually customised BMW M car. Valentino Rossi and Casey Stoner are the current record holders, each with three BMW M Awards to their name. In 2013, Marc Marquez was crowned the youngest ever winner of the BMW M Award, and the first rider to receive this award in his first season at the pinnacle of motorcycle racing. Marquez has now won the BMW M Award for the second time. His compatriot Jorge Lorenzo has also earned the coveted title of top qualifier twice so far. Sete Gibernau and Nicky Hayden have both won the BMW M Award once.

(*) BMW Individual special colour “Frozen Red Metallic” available for BMW M3 Limousine and BMW M4 Coupé from 2015.

BMW M GmbH.

BMW M GmbH is a 100 per cent subsidiary of BMW AG. With its products and services in the five business areas of BMW M Automobiles and BMW M Performance Automobiles, BMW Individual, M Sports Options and Packages, and BMW Group Driving Experience, as well as Safety, Emergency and Special-Purpose Vehicles, it is geared towards customers with particularly high aspirations in terms of the performance, exclusivity and individual style of their vehicle. Based in Munich, the company was founded in 1972 as BMW Motorsport GmbH. Since then, the letter M has become synonymous all over the world for success in motor racing and for the fascination of high-performance sports cars for road use.

Keen to celebrate this success in fitting style, BMW M GmbH is unveiling the BMW M4 DTM Champion Edition (0 – 100 km/h / 62 mph in 4.1 seconds, fuel consumption combined: 8.8 l/100 km [32.1 mpg imp]; CO2 emissions combined: 204 g/km)*. The Champion Edition will be built in a limited run of 23 units, reflecting Wittmann’s car number. And – in a further tribute to the DTM winner – it will be offered exclusively in Alpine White. The other signature features of the special-edition model, which will be refined exclusively at the BMW Individual Manufactory in Garching (near Munich), will likewise display close links with the victorious BMW M4 DTM. The matt-black bonnet and boot lid with eye-catching stripe design make an excellent visual complement to the standard CFRP roof, as does the black character line along the car’s flanks. Added to the mix are an M kidney grille with orange surround, an M logo rearwards of the front wheel arches, the number 23 on the doors and the flag along with “WIT” and “DTM Champion 2014” lettering on the rear side windows.

Munich / Stuttgart. The BMW Group has extended its run of success in the International Engine of the Year Awards by recording two more class wins. The company’s latest distinctions in the globally renowned competition came courtesy of two drive units which bring sporty performance characteristics to current BMW and MINI vehicles in particularly efficient style. In a repeat of last year, the 2.0-litre four-cylinder engine with BMW TwinPower Turbo technology fitted in models including the BMW 1 Series, BMW 3 Series and BMW 5 Series finished top of its displacement category. And the 1.6-litre four-cylinder MINI TwinPower Turbo engine from the MINI Cooper S went one better, celebrating its seventh class win in a row. The Engine of the Year Awards were presented on 5 June 2013 at the Engine Expo fair in Stuttgart.

Instantaneous power delivery and a level of efficiency unmatched by any rival were the cornerstones of the BMW Group’s successful showing in the Engine of the Year Awards. The winners in each category and overall are decided by an international jury, made up this year of 84 motoring journalists from 35 countries. The company’s success in two categories of the International Engine of the Year Awards represents further evidence of its globally recognised development expertise in the area of drive system technology. Since 1999, the BMW Group has racked up over 60 class and overall wins in the competition.

BMW TwinPower Turbo technology once again provided the key to success in the 1.8 – 2.0-litre displacement class. In the winning BMW four-cylinder engine this package of technology comprises a twin-scroll turbocharger, High Precision Direct Injection and BMW Valvetronic fully variable valve control. The 180 kW/245 hp version of the engine is used to power the BMW 328i, BMW 528i, BMW Z4 sDrive28i, BMW X3 xDrive28i and BMW X1 xDrive28i.

The other class conqueror in the BMW Group’s engine line-up also won over the Engine of the Year Awards jury – for the seventh consecutive year – with its impressive balance of sports performance and economy. The 1.6-litre four-cylinder MINI TwinPower Turbo unit, again the dominant force in the 1.4 – 1.8-litre category, boasts twin-scroll turbocharging with an overboost function, direct petrol injection and valve control based on the Valvetronic system. Its maximum output of 135 kW/184 hp enables the MINI Cooper S to accelerate from 0 – 100 km/h (62 mph) in 7.0 seconds and deliver average fuel consumption in the EU test cycle of 5.8 litres per 100 kilometres (48.7 mpg imp). This highly efficient drive unit is now also available for the MINI Cooper S Countryman and MINI Cooper S Paceman, where it can be combined with the ALL4 all-wheel-drive system.

Munich. The BMW Group can add another chapter to its successful history in the red dot awards, with BMW Group Design taking home four of the internationally renowned distinctions in the red dot award: product design 2013 competition. The BMW M6 Gran Coupe, BMW 1 Series, BMW 3 Series Touring and BMW R 1200 GS motorcycle were granted red dot design awards in the “Automotive and Transportation” category in acknowledgement of their excellent design quality. The awards will be presented at the red dot gala, taking place in the Aalto Theatre in Essen, Germany on 1 July 2013. The guest list is expected to include more than 1,200 international figures from the worlds of industry, politics and media.

The red dot award was first presented in 1955 and is one of the world’s most respected product design prizes. The jury of 37 internationally acclaimed design luminaries presents the award in recognition of outstanding achievement across the most diverse fields of creative endeavour. And the competition continues to hold considerable appeal, with a total of 1,865 independent designers and large companies from 54 countries putting themselves forward for the red dot award: product design 2013. In all, 4,662 entries were received in the 19 categories.

Four submissions from BMW Group Design earned red dot awards for design quality excellence. The design of the BMW M6 Gran Coupe, for example, embodies an exceptional harmony of athletic and aesthetic appeal. Hallmark M design features influenced directly by technical considerations – such as cooling air requirements, chassis geometry, weight balance and aerodynamics – open a clear window into the performance capability of the BMW M6 Gran Coupe. The front of the car is dominated by its large air intakes, standard Adaptive LED Headlights and an M kidney grille designed especially for this model. From the side, the first four-door Coupe in the BMW M GmbH ranks is clearly distinguishable from the BMW M6 Coupe. The low roofline flowing smoothly into the rear, the swage line – which takes in the door openers – and side windows extending well into the C-pillars accentuate the dynamically stretched silhouette. The extremely lightweight, impressively strong high-tech material CFRP is used in the construction of the roof. Its visible carbon structure provides an eye-catching feature, as does a dynamic recess in the centre of the roof.

The 3-door BMW 1 Series also presents a compelling proposition with its powerful, typically BMW proportions. Its distinctive looks, headlined by dynamically stretched lines, mark it out both from its compact segment rivals and from its 5-door 1 Series sibling. Wide doors with frameless windows, the “free-standing” side window design – undisturbed even by the B-pillars – and the extremely low-slung look of the roofline allow the car to cut an elegantly sporty figure.

The BMW 3 Series Touring adds variability and lifestyle qualities to the core values of the brand. The stretched silhouette and sloping rear window exude a feeling of speed even before the car has moved a muscle, while the smoothly downward-sloping roofline and large tailgate hint at the versatile nature of the interior. Like the BMW 3 Series Sedan, the front end of the Touring represents a consistent example of design development and – through the single stylistic unit of headlights and kidney grille – precise design. One of the stand-out aspects of the interior is its “layering” treatment of volumes, i.e. the interplay and offsetting of various layers of the cabin architecture which, together with the customary BMW driver focus, puts all important functions within easy reach.

The new BMW R 1200 GS makes a persuasive case for itself with its well-resolved combination of unmistakable design language and athletic off-road stature. Its familiar GS design platform helps make the new version of the world’s most popular touring enduro a case study in how to take the styling of an iconic motorcycle to another new level of perfection.

The BMW Group has enjoyed plentiful success in the red dot award over recent years. In 2012 BMW collected 11 accolades, including two special “best of the best” prizes for the BMW AirFlow2 helmet and Husqvarna Nuda 900 R motorcycle. In 2011 the BMW 6 Series Convertible and BMW X3 received awards, with the BMW 5 Series Touring capturing the “best of the best” title.