More BMW success at MCN Awards
This year's Motor Cycle News Awards at the International Motorcycle and Scooter
Show in Birmingham saw BMW Motorrad scoop the much-coveted Best Trailie award
for its top-selling R1200 GS. Additionally, BMW's luxury touring machine - the
K1200 LT - won the Best Tourer award for the sixth consecutive year.
A star-studded collection of motorcycling celebrities saw the Long Way Round's,
Charley Boorman, present Pieter De Waal, BMW Motorrad's head of Sales and
Marketing with the MCN Best Trailie award for the R1200 GS (the best selling
motorcycle over 1000cc in the UK). This award is yet another to add to a whole
host of accolades the R1200 GS has already received since its launch earlier
this year, including the prestigious 2004 International Design Excellence Award
(IDEA).
BMW's K1200 LT had already won more MCN Awards than any other motorcycle and
its impressive tally of five consecutive victories was added to last night,
proving its domination in the Best Tourer class. Earlier this year BMW
Motorrad relaunched the K1200 LT with a more powerful engine, electro-hydraulic
centre stand, more comfortable seating and an exhaustive list of factory and
dealer fit options to suit all riders and pillions. BMW Motorrad's Marketing
Manager, Tony Jakeman, was delighted that the K1200 LT has won the high-status
award for yet another year:
"To win the MCN Award for best tourer six years running is an incredible
achievement," he said. "BMW Motorrad prides itself on building motorcycles with
unsurpassed levels of comfort and performance, without compromising on their
outstanding agility. To have this recognised by MCN's panel of experts, as well
as the motorcycling public, is praise indeed. We hope that this will encourage
even more motorcyclists to visit our network of BMW Motorrad Dealerships to
test ride these innovative machines."
BMW Motorrad's BoxerCup ambassador, Randy Mamola, was presented with a lifetime
achievement award for his contribution to motorcycling and his tireless work
for the Riders for Health charity.
The prestigious annual MCN awards, now in their ninth year, are highly
respected and aim to recognise the motorcycling industry's most worthy
manufacturers, models and products.
Ends
Customers can call the BMW customer information line on 0800 777 155 or visit
www.bmw-motorrad.co.uk
For further press information please contact one of the following:
Andy Dukes / Kylie Maebus / Lauren Haslehurst 08000 131 282
Tony Jakeman 01344 480 185