MINI ANNOUNCES ALAN CARR AS FACE OF ITS PARTNERSHIP WITH DOGS TRUST.
MINI UK is pleased to announce Alan Carr as the face of its ongoing
partnership with the UK’s largest dog welfare charity, Dogs Trust.
Passionate about man’s best friend and MINI alike, Alan was considered
the paw-fect person to front the partnership and shine a light on
MINI’s efforts to prioritise pooches.
To celebrate the announcement, Alan co-stars in a series of
comedic sketches with Alan the poodle collie cross, aka ‘The Real
Star’ who is announced as MINI’s new ambassa-dog. With screenwriting
from Giles Bowen – acclaimed for some of Alan’s best-known shows
including ‘Chatty Man’ - Alan the dog schools Alan (Carr) on why MINI
is consistently voted the number one car manufacturer for dogs and dog
owners alike.
Watch the full video of Alan meeting Alan, here.
On choosing to work with MINI, Alan Carr said, “I love dogs and
I’ve always driven a MINI. They always love jumping in the back ready
to go walkies, whether they loved my driving that’s another thing!! So
I jumped at the chance of supporting MINIs partnership with Dogs Trust
- it just made complete sense!”
Reflecting on the partnership, Federico Izzo, Director of MINI
UK said, “I am incredibly proud of the progress we have made through
our partnership with Dogs Trust. As the UK’s first dog-friendly car
brand, we pride ourselves on helping dogs travel happier and I am
therefore delighted to introduce Alan as our partnership ambassador to
raise awareness of MINI’s dog-friendly status.”
Born from the entire MINI team’s passion for dogs, the
partnership was first launched in August 2021 with a mission to become
the first official dog-friendly car brand by the end of 2022. Less
than a year later following the completion of Dog Friendly Workplaces
– a rigorous training programme developed by the Dogs Trust Canine
Behaviour experts - MINI retailers across the country were given the
golden paw of approval, becoming the first Dogs Trust approved,
dog-friendly car retailers.
Dogs Trust Chief Executive, Owen Sharp said, “We’re delighted to
welcome Alan as the new face of our partnership with MINI. Over the
last two years, we have been working together with MINI to help dogs
of the UK to travel happier and it's been an incredible journey so
far. So, here’s to a great summer of helping even more dogs and their
families go on safe, comfortable car rides to their next MINI adventure.”
Alongside retailers opening their doors to paws, the brand has
continued its mission to help dogs travel happier by introducing a
dedicated MINI Dogs Hub. With expert tips and tricks, the Dogs Hub
offers advice on travelling with dogs from Dogs Trust specialists, as
well as recommendations on useful doggy accessories for your MINI.
Together with this, the brand is helping owners select their next car
with their four-legged friend in mind through guidance on what makes
for a dog-friendly car.
To learn more about MINI UK’s pooch-perfect partnership with
Dogs Trust, please visit our Dogs Hub here.
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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About Dogs Trust
Dogs Trust is the UK’s largest canine welfare charity
and normally cares for around 14,000 dogs across its network of 20
rehoming centres in the UK and one in Dublin. Dogs Trust has a
non-destruction policy and will never put a healthy dog to sleep. The
charity also focuses its efforts on understanding dogs and sharing
that knowledge with the wider public to prevent
problem behaviours that can result in relinquishment or abandonment.
We are working towards the day when all dogs can enjoy a happy life,
free from the threat of unnecessary destruction.
MINI Press Office Contacts:
Tom Evans
MINI Press Officer
Tel: 07815
371705
Email: Tom.Evans@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
General Manager,
Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
Media website:
www.press.bmwgroup.co.uk
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