BMW Group Newsroom Ireland

For further information please contact:

Laura Condron
Communications and Strategy Manager, BMW
Tel: +353 86 047 7549
Email: laura.condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

On the finishing straight: the new BMW X5 enters its final test phase.

Thu, 18 Jun 2026 14:53:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Final calibration drives before production starts
First fully electric BMW iX5 with sixth-generation BMW eDrive technology
Largest high-voltage battery fitted in a BMW model
Range of models now even broader: BMW X5 available with five drive system technologies for the first time
Heart of Joy delivers pure driving pleasure: next-generation driver assistance systems

Munich/Spartanburg (USA). The new BMW X5 has entered the finishing straight in its development programme. The fifth generation of the Sports Activity Vehicle (SAV) is now completing final calibration drives around its production base at BMW Group Plant Spartanburg in the USA. The new BMW X5 will be the first BMW production model to be introduced onto the market with a choice of five different drive system technologies. The first fully electric BMW iX5 will be making its debut, and this will be followed in 2028 by the arrival of the first ever hydrogen-powered BMW to go into series production – the BMW iX5 Hydrogen. Also available will be petrol and diesel variants with 48V mild hybrid technology, and plug‑in hybrid models. Media representatives from various countries took the chance to sample the BMW X5 40 xDrive (294 kW/400 hp), BMW X5 50e xDrive plug-in hybrid (360 kW/490 hp) and BMW iX5 60 xDrive (425 kW/578 hp) in the concluding test drives before the start of production.

The fully electric BMW iX5: world premiere with new Gen6 eDrive technology.

The first battery-electric BMW iX5 is based on the sixth generation of BMW eDrive technology, which features a new high-voltage battery concept with cylindrical cells and 800V technology. With its usable energy content of 144 kWh in the USA and 141 kWh in the EU (net), the BMW iX5 60 xDrive boasts the largest high-voltage battery to be fitted in an all-electric BMW model to date. Propulsive power is provided by one electric motor at the front axle and another at the rear, working in tandem with BMW xDrive electric all-wheel drive.

The BMW iX5 Hydrogen: hydrogen-powered production model from BMW due in 2028 with innovative Flat Storage system.
The first ever hydrogen-powered BMW production model, the BMW iX5 Hydrogen, will hit the roads in 2028. Its powertrain comprises a fuel cell system, the new BMW Hydrogen Flat Storage system and an innovative high-voltage battery. The third generation of the fuel cell system forms the basis for a particularly compact design as well as high power and efficiency. The flat tank system consists of seven high-pressure tanks made of a carbon-fibre reinforced composite, which are connected with one another in parallel. These are integrated into a robust metal frame. This layout makes exceptionally efficient use of the space the system takes up in the vehicle; no room is lost inside the cabin. Another benefit is that models with fuel cell technology can be built on the same production line as other drive system types.

Pure driving pleasure thanks to the Heart of Joy.
The new BMW X5 will offer a new-dimension driving experience courtesy of technology from the Neue Klasse – the Heart of Joy featuring the BMW Dynamic Performance Control driving stack developed fully in-house. This high-performance control unit acts ten times faster than previous systems, meaning it is able to make adjustments to the powertrain, brakes, steering sub-functions, charging and recuperation in a matter of milliseconds. The result is remarkable agility, poise and precision. In the BMW iX5 and BMW iX5 Hydrogen, this technology also impresses with extremely smooth stopping manoeuvres while also increasing efficiency by recovering more energy under deceleration with regenerative braking. In combustion-engined or plug-in hybrid models, the latest digital and highly interconnected driving dynamics systems ensure the car always makes optimum use of the available traction and delivers composed handling at all times. These systems include the standard-fitted tenth-generation transverse dynamics management system and near-actuator wheel slip limitation, both supported by precisely tuned chassis components.

The wheels – larger rims with diameters of up to 23 inches can now be specified – and the standard mixed-size tyres further enhance comfort, stability and dynamism. The new BMW X5 comes as standard with adaptive suspension whose dampers are controlled electronically for each individual wheel, plus almost 50:50 weight distribution. The dampers can be continuously adjusted, enabling everything from a very comfortable ride through to sporty, dynamic handling. Adaptive Chassis Control Professional, which is available as an option for the all‑electric BMW iX5 and the plug-in hybrid models, maximises dynamic prowess. It includes two-axle air suspension with electronically controlled dampers, Integral Active Steering and active roll stabilisation.

Next-generation driver assistance systems.
The new BMW X5 features innovative SAE Level 2 driver assistance systems and active safety functions from the Neue Klasse technology clusters. Customers can therefore look forward to significant upgrades and extended functionality, as well as BMW Symbiotic Drive. One example of these innovations is the optional Motorway and City Assistant, which includes Entry-2-Exit assistance on motorways and Address‑2‑Address assistance in urban areas. The advanced Level 2 driver assistance systems from BMW are meticulously designed for seamless interaction between assistance tech and human driving habits. The aim here is not to attain the highest possible level of automation in every situation, but to provide a safe driver assistance experience that offers maximum benefit and remains controllable at all times. As a result, the driver always stays involved as human and artificial intelligence interact. With driver assistance systems active, this means the driver can accelerate, steer and brake as required, without instantly deactivating the assistance system in the process. The straightforward operating logic and clear displays of BMW Panoramic iDrive ensure that assisted driving is intuitive and controllable at all times, enabling safe use of the highest SAE Level 2 automation.

The symbiotic interaction between driver and vehicle can also be experienced with active safety functions that work unobtrusively in the background as silent companions. A good example is the Lane Keeping Assistant, which detects t. The driver’s intention based on steering behaviour and where they are looking. The system only assists with warnings and steering inputs when the driver really is drifting out of their lane unintentionally or an impending collision is detected. Other safety functions include automated evasive manoeuvring within the car’s own lane, Lane Change Warning, Side Collision Warning with steering intervention when there is a risk of a lateral collision, plus Crossing Traffic Warning and automatic braking when turning into a road or exiting a parking space.

* As this is a development-phase prototype, the figures given are provisional. Energy consumption information as per WLTP is not yet available.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW M2 with M xDrive.

Wed, 03 Jun 2026 01:01:00 +0200

With its agile handling, M-typical performance and compact dimensions, the BMW M2 embodies unadulterated driving pleasure in its ultimate expression. The BMW M2 lineup today expands with the introduction of the first BMW M2 with M xDrive (fuel consumption, combined: 8.6 – 8.4 l/100km; CO₂ emissions, combined: 235 – 233 g/km according to WLTP, CO₂ class: G)^*.

The M xDrive all-wheel drive system splits the power developed by the 480 hp six-cylinder in-line engine with BMW M TwinPower Turbo technology between the front and rear axles intuitively adapting to the driving situation at hand. Also in play is the Active M Differential, which distributes drive variably between the rear wheels as required, maximising traction and delivering the driving dynamics typically associated with a rear-wheel drive model.

These enhanced traction levels increase the car’s agility, dynamism and directional stability resulting in improved acceleration – 0 – 100km in 3.7 seconds. The new BMW M2 with M xDrive therefore offers drivers the inimitable M feeling through all four seasons of the year, in almost any road conditions and in all weathers – without any trade-off in performance. The car showcases its optimised traction (which is also the product of specially developed chassis tuning) with sublime assurance in fluctuating grip conditions such as ice and snow as well as on the track. The Ireland market launch of the new BMW M2 with M xDrive will commence in late summer 2026, with pricing starting from €126,175 OTR.

Superior traction and further enhanced dynamics thanks to M xDrive and Active M Differential.

The M xDrive all-wheel-drive system employs an electronically controlled multi-plate clutch in the transfer case to ensure fully variable and super-smooth division of the engine’s power between the front and rear wheels of the new BMW M2 with M xDrive. The system’s rear-wheel bias fits the familiar M blueprint. In normal driving, power is sent exclusively to the rear wheels. Only when they cannot feed any more power to the road does the all-wheel-drive system bring the front wheels into play.

M xDrive links up with the Active M Differential including M-specific traction control and DSC (Dynamic Stability Control). Together, they adapt the car’s responses precisely to the situation in order to deliver a driving experience of unsurpassed dynamism with a noticeable increase in directional stability and traction.

The transfer case features a model-specific control unit and integrated wheel slip limitation. This allows it to compensate for any differences in rotational speed between the front and rear wheels. It can do this without having to involve the central DSC management, which makes the process extremely quick and further intensifies the M-typical sense of unshakable poise in highly dynamic driving situations.

The M xDrive system’s responses can be configured via the M Setup menu. This means the driver can adapt the characteristics and performance attributes of the all-wheel drive system to both the driving situation at hand and their personal preferences. One of the options the driver can select is 2WD mode with DSC deactivated, whereby torque is sent to the rear wheels only. This unlocks a driving experience of remarkable purity.

A development with roots in racing car design: pre-chamber combustion.

The 3.0-litre straight-six engine powering the new BMW M2 with M xDrive uses BMW M Ignite technology – a new pre-chamber combustion process patented by BMW. This innovation is an example of the successful transfer of technology from racing cars to production models and will be introduced into all straight-six engines from BMW M as of mid-2026. The pre-chamber combustion process significantly reduces fuel consumption under high loads. At the same time, this new engine technology helps to meet the requirements of the EU7 standard. As before, the engine in the BMW M2 with M xDrive offers the performance characteristics for which M models are renowned, such as instantaneous response and linear power development into the higher reaches of the rev range. And this spirited power delivery is accompanied by an emotionally stirring soundtrack. The lower fuel consumption under high loads made possible through BMW M Ignite technology will be particularly appreciated by customers who like to use their car on track days, allowing them to keep lapping for longer with the same amount of fuel.

The BMW M2 with M xDrive is fitted as standard with an M Steptronic transmission with Drivelogic, which ensures the engine’s power is harnessed to maximum dynamic effect. Standard-fit M light-alloy wheels (19-inch at the front axle, 20-inch at the rear) transfer the power onto the road surface. Track tyres can be specified as an option.

Optimum stopping power on road and track is provided by M Compound brakes with six-piston fixed callipers at the front and single-piston callipers at the rear.

The combination of the M xDrive all-wheel-drive system and Active M Differential gives the new BMW M2 with M xDrive enables improved performance. Acceleration from 0 to 100km is possible in 3.7 seconds, 0.3 seconds faster than its sister model with pure rear-wheel drive. The BMW M2 with M xDrive reaches 199 kph from rest in 12.8 seconds. The sprint from 80 to 120 kph is covered in 3.7 seconds. The M2 with M xDrive has a limited top speed of 249 kph, rising to 285 kph if the optional M Driver’s Package is specified.

BMW Individual Borusan Turkish Blue available for the first time for a BMW M2.
The selection of exterior colours customers can choose from includes five metallic and three solid variants, plus six options from the BMW Individual range – including two frozen options. For example, the BMW Individual Borusan Turkish Blue special paint finish will be available for an M2 for the first time.

The BMW M2: a successful model, built in Mexico.

The BMW M2 Coupé (fuel consumption, combined: 8.6 – 8.4 l/100km, CO₂ emissions, combined: 230 – 221 g/km according to WLTP, CO₂ class: G)^* was the best-selling high-performance model from BMW M GmbH in 2025. The new BMW M2 with M xDrive – like the other M2 models – will be built at BMW Group Plant San Luis Potosí in Mexico. Production will commence in August 2026. The most important sales markets for the BMW M2 with M xDrive are the USA, Germany and China.

Alexander Karajlovic, Vice President for Development at BMW M GmbH, said: “The new BMW M2 with M xDrive opens the next chapter in the story of an icon. It breaks new ground in blending the strong, uncompromising character of the BMW M2 compact high-performance sports car with the superior traction and precision of M xDrive for the first time. This fundamentally upgraded car lays down the performance generated by its straight-six engine with even greater poise and assurance, and adds maximum control, stability and acceleration in any conditions to its dynamic repertoire. Like its stablemates, the BMW M2 with M xDrive is therefore very much a driver’s car, but it also elevates its high-performance abilities to a new level and redefines sporting prowess in the compact M segment.”

Ends

^*The figures for fuel consumption and CO₂ emissions refer to vehicles in the German market. All figures were calculated based on the new WLTP test cycle. Fuel consumption and emissions data refers to the German Passenger Car Energy Labelling Regulation (EnVKV).

The BMW Group

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was €10.2 billion on revenues amounting to €133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

For further information please contact:

Laura Condron
Communications and Strategy Manager

Tel: +353-1-8628-214
Email: Laura.Condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW 7 Series.

Thu, 23 Apr 2026 13:59:43 +0200

The new, seventh-generation BMW 7 Series represents the most extensive model update ever carried out by the BMW Group, as the brand’s flagship saloon spearheads the integration of Neue Klasse technologies into the existing BMW model portfolio.

With the new BMW 7 Series, BMW launches its Neue Klasse design language for the luxury segment. It features a monolithic exterior with precise lines, a new face with a reprofiled kidney grille and ultra-slim daytime running lights, as well as a sculpted rear, where redesigned taillights span the entire width of the vehicle. With BMW Individual, customers benefit from a broad spectrum of personalisation options, including new crystal headlights and a world-first dual-finish exterior paint. An expanded collection of BMW Individual paint choices – with over 500 colour combinations available for selection – comprehensive trim levels and a variety of alloy wheel designs in sizes up to 22 inches enable further customisation.

An exclusive experience is curated inside the cabin by merging a minimalist and contemporary design, luxury materials – such as leather, metal and crystal glass – and advanced Neue Klasse technologies. Interior highlights include the integration of BMW Panoramic iDrive with the first-ever BMW Passenger Screen – fitted as standard – an enhanced BMW Theatre Screen experience with the addition of Dolby Atmos audio and, for the first time, integrated video conferencing. Comfortable seats with the optional Executive Lounge, new steering wheel designs, upgraded automatic doors, a digital interior mirror and a high-level of standard equipment – such as a panoramic glass roof, four-zone automatic climate control and the Travel & Comfort System – round off a compelling interior package.

BMW Panoramic iDrive powered by BMW Operating System X, optimum driver orientation, intelligent voice control with the enhanced BMW Intelligent Personal Assistant featuring Amazon Alexa+ AI technology[1], and a powerful software and electronics architecture deliver future-proof functionality.

With the new BMW 7 Series, sheer driving pleasure meets the pleasure of being driven, blending benchmark driving dynamics with the comfort levels expected from a luxury chauffeur-driven saloon. A highlight is its innovative chassis technology, including standard adaptive two-axle air suspension featuring four electronically controlled shock absorbers. Standard-fit Adaptive Chassis Control with Integral Active Steering delivers exceptional handling, while the optional Adaptive Chassis Control Professional package adds additional roll stabilisation, further raising the bar in terms of comfort and agility. The addition of cutting-edge functions such as AI-assisted digital tyre conditioning monitoring, the integrated braking system and near-actuator wheel slip limitation ensure exceptional handling and safety.

Through harnessing the power of Gen6 cylindrical cells, the new BMW i7 lineup offers significant improvements in all-electric range. Three derivatives of the BMW i7 will launch first in Ireland: the BMW i7 50 xDrive, delivering up to 727 km (WLTP) on a single charge; the BMW i7 60 xDrive and the flagship BMW i7 M70 xDrive, which produces a combined system power output of 680 hp, enabling ultra-fast acceleration – with 0-100 kph achievable in just 3.8 seconds. Two plug-in hybrid models will follow in November 2026: the BMW 750e xDrive and a second BMW M Performance model, the BMW M760e xDrive – also delivering outstanding levels of performance.

With the new BMW 7 Series, the BMW Group extends its sustainability strategy across all drive-system variants, focussing on resource-efficient product development, innovative technologies and measures applied throughout the car’s lifecycle – from the supply chain to production and throughout ownership. In the case of the BMW i7, CO₂e emissions have been significantly reduced with the help of secondary materials, renewable energies and optimised manufacturing processes, including the adoption of Gen6 battery cells and alloy wheels containing around 70 per cent recycled aluminium.

All model and drive-system variants of the new BMW 7 Series saloon will be built on a single production line at BMW Group Plant Dingolfing. Leading the rollout of Neue Klasse technologies into existing models. BMW Group Plant Dingolfing retains the role of lead plant for the BMW luxury-class product portfolio.

The new BMW 7 Series celebrates its world premiere on 22 April 2026 at Auto China in Beijing. The start of production and Ireland market launch will follow from September 2026.Is th

Model	*Max Power^ (hp)**	*Peak Torque^(Nm)**	Acceleration^* (0-62mph) (secs)^*	Top Speed^ (km/h)**	Electric Range of up to (km)^*	CO₂ Emissions^* (WLTP) (g/km)	Fuel Consumption Combined (WLTP) (l/100km)^*	Electric Power Consumption Combined^* (WLTP) kWh/100km
i7 50 xDrive	455	660	5.5	210^**	727	0	N/A	21.8 – 18.1
i7 60 xDrive	544	745	4.8	240^**	726	0	N/A	21.9 – 18.2
i7 M70 xDrive	680	1,015	3.8	250^**	685	0	N/A	22.9 – 19.7
750e xDrive	489	700	4.8	249^**	80	138 – 113	2.0 – 1.7	17.5 – 16
M760e xDrive	612	800	4.2	249^**	79	154 – 128	2.3 – 1.9	18.2 – 16.7

^{*All figures relating to output, charging capacity, performance,
energy consumption and range are provisional. **Electronically limited.}

Exterior design.

With the Neue Klasse, BMW Group introduces a fresh, distinctive front-end design, ensuring a strong brand identity and high recognition across all models. The new BMW 7 Series showcases this design direction for the luxury segment, merging the model’s hallmark qualities – dynamism, comfort and luxury – with the Neue Klasse principles. Its exclusive front-end styling distinguishes it within BMW’s luxury model portfolio.

At the forefront is the updated illuminated BMW kidney grille with Iconic Glow as standard, now featuring slimmer, more vertical proportions. This is complemented by new two-section headlights and the newly designed BMW roundel in a matt finish, set between pronounced character lines on the bonnet. Large, body-coloured surfaces frame these elements, amplifying their visual impact and culminating in a powerful, monolithic appearance.

The kidney grille integrates technical features such as radar, camera, sensors, and washer nozzles discreetly, keeping the design clean and expansive. Contour lighting is now standard across the interior and exterior, initiating a distinctive light signature when the vehicle is started – a unique feature within its segment.

Headlights have been redesigned with a sophisticated, technical character. The upper, extremely slim light elements house the daytime running lights, sidelights, and indicators. BMW Individual crystal headlights can be specified with 12 crystal glass elements per unit, creating an exclusive, sparkling effect, especially when illuminated or in sunlight. Start-up animations and night-time driving further enhance this effect by backlighting the crystals alongside the kidney grille’s contour lighting.

Low and high-beam lights are positioned in the lower, vertically arranged section of the headlight unit, almost hidden near the air curtains at the outer edges. These only become visible when activated, further contributing to the front’s minimalist appearance. Adaptive LED Headlights – with cornering, matrix high beam up to 600 metres, and non-dazzling BMW Selective Beam assistant – are standard on the new 7 Series.

Special welcome and goodbye animations and dynamic light carpet.
A choreographed combination of light effects and projections creates a unique welcome sequence, with customisable animation modes – RELAXED, BALANCED, and EXCITED – and a similarly orchestrated goodbye as standard. The Ceremonial Light Carpet, available as an option, uses over 194,000 LED pixels embedded in the door sills to project dynamic light patterns near the doors, varying according to the animation mode, and further enhancing the entry and exit experience.

Side view: refined surfaces and high-quality details.
The side profile of the new BMW 7 Series is defined by flush-fitting door handles in classic recesses. Depending on the vehicle’s specification, handle trims are finished in Pearl-effect Chrome or Black high-gloss. When both doors on one side are open, a prominent ‘7’ is embossed on the B-pillar, reinforcing the model’s identity.

Rear end: newly designed lights and minimalist surfaces.
The rear adopts the same clear, reduced design as the front. All-new slim, elongated rear lights stretch across the bodywork, emphasising the car’s width and sporty stance. Chrome strips inside the units generate a precise light pattern, while a smoked glass finish exudes modern elegance. Functional elements, such as boot unlocking, rear-view camera, and washer nozzle, are discreetly integrated into the black area of the lights, maintaining the clean look. The new BMW badge at the rear, set in a recessed frame, echoes the jewel-like presentation at the front.

The sculpted rear apron features reduced forms and clean lines, with exhaust tailpipes (where fitted) hidden beneath the vehicle for consistent appearance, regardless of the selected powertrain. A sculpted diffuser-like element completes the exterior design.

M Sport, M Sport Pro and M Performance models deliver a striking appearance.
Drawing on BMW’s sporty heritage, the new BMW 7 Series asserts a more dynamic presence than ever before. This is most evident in the BMW M Performance models: the BMW i7 M70 xDrive and BMW M760e xDrive, where unique design details underline exceptional performance.

The front end makes a powerful statement thanks to a prominent front apron, with larger air curtains and a bigger central air intake than on other model variants. A subtle lower spoiler lip further visually lowers the centre of gravity and brings the car closer to the road.

BMW M Performance models also feature an exclusive grille graphic with the BMW M logo highlighted by the Iconic Glow. Additional M badges appear in the Hofmeister kink and on the outer edges of the rear lights. The Iconic Glow illumination has been darkened for a sportier appearance, while the BMW Individual crystal headlights incorporate smoke-black crystals for an especially distinctive look.

High-gloss black is used for the M exterior mirrors, finished with signature BMW M stripes, window surrounds and side skirts to sharpen the side profile. An M-specific Welcome Light Animation and dynamic light carpet continue to set the range-topping models apart.

At the rear of the BMW M760e xDrive, contoured twin tailpipes are framed by a unique sculpted rear diffuser. Meanwhile, the BMW i7 M70 xDrive has its own model-specific diffuser element, which spans almost the entire width of the vehicle for a sporty appearance. Vertical reflectors at the outer edges of the rear bumper continue to emphasise a wide stance, while a discreet Black Sapphire M rear spoiler completes the enhanced design.

Other highlights include new 21-inch M aerodynamic wheels in bi-colour Jet Black with mixed-size tyres, plus powerful M Sport brakes with Black high-gloss callipers.

M Sport and M Sport Pro trims enhance the appearance of all other model derivatives. Both bring model-specific M Sport exterior design features with more aggressive front and rear bumpers (predominantly in black), large air intakes, air curtains and a sculpted rear diffuser. These trim levels also comprise M-specific side skirts, M high-gloss Shadowline with high-gloss black window surrounds and mirror bases, 20-inch M aerodynamic wheels, M Sport brakes with blue callipers, BMW M door sill strips, and a special welcome/goodbye animation with M-specific dynamic light carpet.

The M Sport Pro trim builds on M Sport with additional details. It adds a dark BMW M kidney grille design, 21-inch M aerodynamic wheels and extended BMW M high-gloss Shadowline, including a darkened Iconic Glow and rear lights. This trim is rounded off by a black M rear spoiler and an M Sport braking system with black-painted callipers.

BMW Individual: 34 years of exclusive vehicle personalisation. More than 500 exterior colours and combinations available for the new BMW 7 Series.
Following iconic projects such as the BMW 750iL (E32) by Karl Lagerfeld, BMW Individual has evolved into a comprehensive programme for bespoke personalisation. When specifying their new BMW 7 Series, customers can select from an extensive list of BMW Individual options for maximum personalisation.

Beyond the traditional options list, a new Vancouver Green metallic exterior paint can be specified, alongside a new satin-finish aluminium exterior accent. Customers can additionally choose from 12 Individual upholstery options and around 130 Individual paint finishes, including the new Individual Frozen Space Silver. Two-tone combinations (solid, metallic, Frozen/Frozen and metallic/Frozen) enable more than 500 exterior colours and colour combinations for the new BMW 7 Series. For a truly unique vehicle, customers can commission exclusive special editions of the new BMW 7 Series – up to and including a tailor-made one-off from BMW Individual Manufaktur.

A world first: BMW Individual Dual-Finish.
BMW Individual Dual-Finish is a unique paint concept that pairs a matt finish on the lower body with a hand-applied metallic finish on the upper section. Combined with the hand-drawn Coach Line, the result is a discreet yet exceptionally elegant appearance.

A standout feature is the transition between the two finishes. Although matt and metallic paints differ greatly in composition, Dual-Finish creates an impressively seamless join with no visible break – showcasing both the innovation and the expertise of the team applying it.

BMW Individual Dual-Finish sets a new benchmark in paint technology. Developed over two-and-a-half years, the process is currently exclusive to BMW Group Plant Dingolfing and available only for the BMW 7 Series saloon. More than 20 specially trained employees carry out 12 carefully choreographed steps, preparing each car by hand, including taping and sanding the body for the manual application. Each Dual-Finish vehicle spends more than 75 hours (over three full days) in the paint shop – almost six times longer than those specified with a traditional paint finish. Around 50 per cent of this work is carried out by hand.

Interior design.

Inside the cabin, the new BMW 7 Series combines presence, elegance and premium materials with a clear, uncluttered design, while the implementation of Neue Klasse technologies sets the stage for an exceptional on-board entertainment experience for all passengers.

An extensive interior update introduces BMW Panoramic iDrive and a new front-passenger display: the BMW Passenger Screen.
Neue Klasse technologies, including BMW Panoramic iDrive with BMW Operating System X, enhance the BMW-typical driver-oriented interior experience while offering new ways to personalise the look and feel of the cabin. A newly designed instrument panel frames the “floating” free-cut Central Display, positioned ergonomically close to the steering wheel. Adjacent to it is the new front-passenger display, which becomes a key design element. Making its brand premiere in the BMW 7 Series, the BMW Passenger Screen is fitted as standard on all model variants. The BMW Panoramic Vision is also seen for the first time in the updated flagship saloon, alongside a new multifunction steering wheel, further sharpening the cutting-edge feel of the interior design.

From private cinema lounge to mobile workstation: the upgraded BMW Theatre Screen raises the bar once again.
A standout option for the new BMW 7 Series is the 31.3-inch Theatre Screen touchscreen with 8K resolution paired with the Bowers & Wilkins Diamond Surround Sound System with Dolby Atmos (also optional) for the ultimate cinema experience. An integrated camera enables video conferencing for the first time, while an HDMI connection allows the display to be used as an extended computer screen.

Even the deployment of the Theatre Screen is an experience: a sound animation accompanies the process as the sunblinds (side windows, rear window and panoramic glass roof) close and the rear ambient lighting dims. Passengers can then adjust the screen position to suit, using the updated BMW Touch Command modules in the rear doors to move it fore and aft to set the viewing angle.

Immersive lighting with a new ambient light strip and additional light elements.
A new interior lighting concept welcomes the driver with a harmonious, immersive experience tailored to their personal preference. The exterior welcome animation continues seamlessly inside, creating a carefully coordinated choreography of light and sound for rear passengers.

A range of light elements produce soft, evenly distributed, wrap-around illumination, creating a modern and distinctly premium ambience.

Central to the animation and the cockpit design is the new ambient light strip spanning the full width of the instrument panel. By day, its delicate alabaster structure is visible; at night, it adds a subtly dynamic light effect. Colour and brightness respond to the time of day and can be adjusted – like all light elements – via My Modes or voice command. A second defining feature is a pair of new light elements integrated seamlessly into the front seatbacks at head-restraint height.

The optional illuminated Sky Lounge panoramic glass roof is another highlight, where more than 40 LEDs light a graphic structure extending across the interior, echoing elements of the seat quilting. Light colours follow the selected My Mode but can also be chosen independently. Illuminated speaker grilles in the rear doors, new rear reading lights and further light features round off the concept.

Bowers & Wilkins sound systems with Dolby Atmos support deliver outstanding listening pleasure with enhanced interior acoustics.
As standard, the new BMW 7 Series features the Bowers & Wilkins Surround Sound System with a seven-band equaliser, up to 18 speakers with metal covers and amplifier output of up to 655 watts.

The optional Bowers & Wilkins Diamond Surround Sound System delivers high-end audio with up to 35 speakers and amplifier output of up to 1,965 watts, setting the segment benchmark. The system includes a seven-band equaliser and seven curated sound profiles. Additional surround speakers are integrated into the head restraints of both front seats and the two outer rear seats. A 4D audio function uses exciters in the front and rear seat backrests to intensify bass perception, even at low volumes.

With the Bowers & Wilkins Diamond Surround Sound System, passengers can enjoy a rich Dolby Atmos experience, creating a three-dimensional soundscape for compatible formats, allowing sound objects to move freely around the cabin – enhancing streamed films and music with a new level of immersion.

Further improvements to interior acoustics create the ideal stage for premium sound. Measures include side windows sealed flush to the body, standard acoustic glazing, an elastic steering gear mounting on the front axle subframe, an additional model-specific motor mount for the BMW i7, tyres with internal foam absorbers for integrated soundproofing, plus further aeroacoustic optimisation of the exterior mirror caps and improved door insulation.

High-quality materials, refined appointments and innovative details maximise comfort – with around 700 interior combinations available.
Careful selection of materials across surfaces, textures and details give the cabin a distinctive sense of quality and exclusivity.

The instrument panel and centre console come as standard with Fineline Lime open-pored matt fine-wood trim. Optional alternatives include Mirror Oak fine-wood trim Grey metallic high-gloss, BMW Individual Ash Flowing Grey open-pored fine-wood trim strips and – for the first time – Alcantara trim strips in matching interior colours.

The instrument panel’s clean design continues seamlessly into the door trims. A new control panel groups frequently used functions in a sleek, practical layout, while crystal-glass seat controls for backrest, fore/aft position and height adjustment provide a premium look and feel.

BMW Individual Crafted Clarity glass applications also appear in the redesigned centre console – for the start/stop button, gear selector lever and volume control. The integrated cup holder is illuminated, while the inductive smartphone tray (up to 15 watts) is trimmed in soft Alcantara and uses a magnetic holder to secure the device.

New fully electric slot-type air vents are integrated almost invisibly into the instrument panel, reinforcing the clean interior look. Airflow is controlled precisely via the Central Display.

Seat surfaces are upholstered in Veganza as standard, offered in three colours. With leather-like qualities and an exceptionally soft feel, they provide high levels of comfort, with perforated surfaces and prominent quilting. Headlining is finished in Anthracite or Ivory White, depending on the chosen specification.

For M Sport, M Sport Pro and M Performance models, customers can opt for BMW Individual Merino Leather in Black/Atlas Grey with BMW M colour accents in place of Veganza. Optional BMW Individual upholsteries include Merino Leather in Black, Mocha, Smoke White or Tartufo with extensive quilting. Depending on specification, headlining is finished in Anthracite or Atlas Grey; a BMW M Anthracite Alcantara headlining is also available.

BMW Individual interior options also include Merino Leather trim in a new Adelaide Grey finish. The BMW Individual Alcantara headlining can be chosen in Anthracite with Black, Mocha or Adelaide Grey leather, and Atlas Grey with Smoke White or Tartufo. Bi-colour Merino leather variants can also be specified: Smoke White/Light Grey, Black/Dark Grey and Caramel/Atlas Grey.

Another premium BMW Individual interior choice is BMW Individual Merino Leather/cashmere wool in Smoke White/Atlas Grey or Black/Dark Grey. Leather on the upper seat sections contrasts with cashmere-rich cloth below, complemented by elaborate quilting, fine perforation and a symmetrically embroidered pattern. This cashmere wool combination is also available for the centre armrest and neck cushions.

Comfort seats as standard, with optional Executive Lounge for the rear compartment.
Standard specification includes multifunction seats with extensive electric adjustment, seat heating and lumbar support for the driver and front passenger. Adjustment is via the newly designed door-panel controls and the Central Display. The multifunction seats feature a massage function with sevenrogrammes and three intensity levels as standard. They can also be specified with Active Ventilation from the options list. These features can be specified for the rear compartment as well, controllable via BMW Touch Command panels in the rear doors.

The optional Executive Lounge for the rear compartment brings outstanding levels of comfort with an integrated leg rest behind the front-passenger seat, plus an optional quilted, heated armrest with a glass insert and an Alcantara-trimmed smartphone tray with inductive charging. Coordinated adjustment of the backrest (including its upper section), seat fore/aft position and seat angle enables a reclining posture with a torso angle of up to 43 degrees. The front-passenger seat can be moved fully forward and its backrest tilted forward to maximise legroom for the rear passenger. This mechanism has been optimised to maintain the driver’s view in the passenger-side exterior mirror.

Ergonomic, intuitive steering wheels with a new design and operating philosophy.
Five new steering wheels in up to three colours combine expressive design, excellent ergonomics and high-quality materials. The standard leather steering wheel features a flatter top and bottom, a vertical spoke, and forms an integral part of the BMW Panoramic iDrive operating concept. With haptic feedback, the multifunction wheel follows the shy-tech principle, where driver assistance controls illuminate only where relevant.

A unique option is the BMW Individual steering wheel clad in Smoke White with a Dark Silver bezel, available with all Smoke White upholstery variants.

The M leather steering wheel is standard fit for all M Performanceodel variants and selectable for M Sport. Exclusive to M Performance models is a red 12 o’clock marker, BMW M badge and tricolour stitching. Ergonomically positioned thumb controls activate Sport Boost and M Mode. In the BMW M760e xDrive, Sport Boost is selected via black/red paddles. A leather-free steering wheel can also be specified on M Sport and M Sport Pro models with Veganza upholsteries.

Updated automatic doors with Soft Close functionality offer exceptional ease of use.
The optional automatic doors have been further refined for the new BMW 7 Series. An electric open/close button sits ergonomically within each interior door handle, while a single-touch button on the exterior door handles opens or closes the doors, even with gloves or when handles are iced over. Additional control options include the My BMW App, voice commands or via the BMW Panoramic iDrive menu structure. With BMW Digital Key Plus, compatible smartphones or smartwatches can be used as a control device – including to define which doors open when approaching the car.

The new Soft Close mechanism closes each door smoothly, underscoring the luxurious ambience every time occupants enter or exit. A servo mode also allows manual opening and closing with minimal effort. Automatic doors now use radar sensors – integrated discreetly in the side skirts, front end and rear – enabling quicker operation than before. The sensors detect obstacles with high precision and recognise road users approaching the car, further enhancing collision protection.

New digital interior mirror.
An optional digital interior mirror lets the driver switch between a conventional mirror view and a digital display, depending on preference or situation. A camera integrated into the parcel shelf feeds the rear view to the mirror – particularly useful, for example, when the BMW Theatre Screen is in use. The digital interior mirror will be offered from November 2026 and will also be available as a retrofit for models built earlier.

Extensive standard equipment.
The BMW 7 Series comes as standard with a wide range of premium features, including a panoramic glass roof. It uses a single fixed glass surface framed by a steel surround and floods the interior with natural light. It is revealed and hidden via the electrically operated sliding headlining.

All model variants feature four-zone automatic climate control as standard. The BMW i7 includes a model-specific unit with highly efficient new heat pump technology. Rear passengers can set their own temperature preferences via separate controls, supported by an additional solar sensor that optimises rear temperature adjustment. The system also factors in seat heating and, where fitted, seat ventilation to meet the passengers’ selected settings.

The standard Travel & Comfort modular accessories system allows tablets, smartphones, clothes hangers or a folding table to be mounted to the back of the front seats.

Display, operating system and digital user experience.

BMW Panoramic iDrive with BMW Operating System X: clear driver focus, BMW-style.
BMW Panoramic iDrive marks the latest evolution of BMW’s display and operating concept. Built around the interaction between driver and vehicle, it reshapes how information is shown and how key functions are accessed. By seamlessly linking displays, controls and software, the system is intuitive and ergonomic, keeping relevant information in view at all times in accordance with BMW’s ‘hands on the wheel, eyes on the road principle’.

At its core is the BMW Panoramic Vision, which uses newly developed technology to project content across the full width of the lower windscreen. Always visible, it forms the visual foundation of the display concept: driving-related information appears clearly on the right-hand side within the driver’s field of vision, while the central and left-hand areas can be personalised. All information is clearly visible to all passengers.

Above the Panoramic Vision, the BMW 3D Head‑Up Display projects selected content directly into the driver’s line of sight. It delivers highly precise spatial cues – for example for navigation instructions or information from driver assistance systems. Its content is precisely coordinated with Panoramic Vision, creating a consistent, structured display experience.

The 17.9-inch free-cut Central Display is another key element of BMW Panoramic iDrive. Matrix backlight technology delivers brilliant graphics and excellent readability in all light conditions. Its shape is ergonomically optimised, enabling the driver to access key functions with ease, while the improved menu structure with QuickSelect enables simple, intuitive touch control.

Widgets on the Central Display can be dragged and dropped into BMW Panoramic Vision. Up to six can be arranged freely for fast access to frequently used functions. Additional widget content and submenus can be operated via the multifunction steering wheel. Following the shy-tech principle, steering-wheel controls illuminate only when needed. Driver assistance and parking functions sit on the left, while infotainment controls are on the right. A newly designed control panel with haptic feedback lets the driver operate key functions without taking their eyes off the road.

BMW Panoramic iDrive is powered by BMW Operating System X. Based on the Android Open-Source Project (AOSP), it offers extensive update and upgrade capabilities, keeping the system current over the long term and enabling new functions and digital services to be added continuously.

A key strength is extensive customisation. Content, widgets and displays can be configured to suit personal preferences, including colours, display schemes and background images. Users will also be able to set their own photos as the Central Display background via the My BMW App, with interface colours across all displays automatically adapting to the selected image. Personal mode adds further options for tailoring displays, interactions and vehicle settings, while My Modes such as SPORT, EFFICIENT and SILENT expand the range of selectable set-ups.

BMW ID enables a personalised experience with BMW Operating System X. Up to seven users can sign in and access their individual settings. Before departure, the Central Display automatically shows a greeting with the driver’s name and – if desired – their personal profile picture.

Together, BMW Panoramic Vision, BMW 3D Head‑Up Display, Central Display and the multifunction steering wheel – all coordinated by BMW Operating System X – form a coherent, clearly structured operating concept.

Intelligent voice control with the self-learning BMW Intelligent Personal Assistant, enhanced by Amazon’s Alexa+¹ AI technology.
The enhanced BMW Intelligent Personal Assistant enables natural-language control of numerous vehicle functions, navigation destination entry and media content – without predefined commands.

It can be summoned with “Hey BMW” or via a steering-wheel button. The BMW Intelligent Personal Assistant can operate the windows, air conditioning, seating comfort, phone calls and in-car entertainment functions.

Adding Amazon’s Alexa+ AI technology¹ further expands its capabilities. The large language model (LLM) behind this technology enables more dialogue-based interaction as well as access to external knowledge bases, cloud-based services and media content – alongside vehicle-function control. When linked to an Amazon account, users can search for and stream music, listen to the latest news and access a wide range of other content. Availability will be expanded gradually, starting with Germany and the United States.

The new BMW Passenger Screen enhances front-passenger entertainment.
Making its debut in the new BMW 7 Series and fitted as standard, the 14.6-inch BMW Passenger Screen is a first for the BMW brand.

Designed specifically for the front passenger, the full‑HD display supports intuitive multi-touch operation and visually blends into the free-cut Central Display. It provides access to a wide range of infotainment options, including video streaming, gaming, music.

The interior camera enables video conferencing on the go. BMW Digital Premium – standard for the first four years – enables the necessary data allowance for this feature, which is compatible with all the vehicle’s displays. Alternatively, the system can use a mobile data connection of a smartphone via WiFi hotspot or tethering. An integrated shield function helps the driver stay focused: the interior camera detects distraction while on the move and automatically dims the display.

If the front passenger seat is unoccupied, the Passenger Screen automatically switches to a reduced mode and blends into the overall display landscape. Its background adapts to the active My Mode and the ambient lighting.

Top-class in-car entertainment – an expanded offering, including apps from popular third-party providers.
BMW Operating System X enables more entertainment options than ever before. With BMW Digital Premium, customers can use an extensive app, video and gaming portfolio with unlimited data. Alternatively, they can provide their own connection via a smartphone hotspot or a Wi‑Fi network. One connection per vehicle is all that’s required – then the content is available across the Central Display, BMW Passenger Screen and BMW Theatre Screen.

Customers can also use the Video app (powered by TiVo™), which offers an ever-growing selection of content such as news and live/on-demand streaming services. Video can be streamed on the Central Display, BMW Passenger Screen and BMW Theatre Screen when the vehicle is stationary. On the move, playback can continue on the BMW Passenger Screen and BMW Theatre Screen. By signing in with existing accounts, customers can continue films or series exactly where they left off at home. The Video app will be rolled out across all BMW ConnectedDrive markets over the course of 2026.

Further games and entertainment apps are available via the BMW ConnectedDrive Store. The store currently offers more than 60 apps worldwide across categories including music, entertainment, gaming, news, and travel.

BMW Digital Premium: entertainment, security functions and extended navigation features. Standard for the first four years.
BMW Digital Premium includes the Security Assistant, combining functions designed to add peace of mind. Attempted thefts and parking impacts, for example, trigger push notifications in the My BMW App. In the event of an accident, BMW Drive Recorder instantly provides exterior footage in the car and allows it to be exported to a mobile phone. The anti-theft and parking collision recorder can also create automatic video recordings. Optional Remote Inside and Remote 3D View functions let customers check the cabin and the vehicle’s immediate surroundings via the My BMW App.

BMW Digital Premium also expands BMW Maps with additional real-time traffic information, satellite views, 3D building models and proactive guidance tips for more accurate, anticipatory route planning. Parking facilities and points of interest are shown in greater detail, while realistic lane visualisation improves guidance through complex urban road layouts.

Drive systems.

The new BMW 7 Series will be offered in Ireland with a choice of two powertrain options: battery electric and plug-in hybrid. The all-electric models will launch first and plug-in hybrid derivatives will start production in November 2026. Two M Performance models will be offered: the BMW i7 M70 xDrive and the BMW M760e xDrive.

The new BMW i7: three fully electric variants with increased range.
From launch, the new BMW 7 Series will be offered in three all-electric variants: the BMW i7 50 xDrive, BMW i7 60 xDrive and the BMW i7 M70 xDrive. Each variant merges driving pleasure, long-distance comfort and a luxurious ambience with zero local emissions. All models utilise two sound-insulated electric motors for instant, near-silent power delivery, plus standard all-wheel drive for outstanding traction and directional stability. BMW HypersonX driving sounds, sound effects and acoustic signals enhance the experience in the BMW i7 50 xDrive and BMW i7 60 xDrive, while the BMW i7 M70 xDrive features an M-specific sound design.

The new BMW i7 50 xDrive is the entry-level model. Its two drive units generate a maximum system output of 455 hp and overall torque of 660 Nm, enabling 0–100 km/h in 5.5 seconds and a top speed of 210 km/h. It delivers a combined power consumption of 21.8 – 17.9 kWh per 100 km (WLTP), giving the BMW i7 50 xDrive a range of up to 727 km on the WLTP test cycle. Higher energy content and energy density in the new Gen6 BMW cylindrical cells, plus efficiency gains in the drive system, increase range by around 117 km versus its predecessor, the rear-wheel-drive BMW i7 eDrive50.

The BMW i7 60 xDrive produces a combined power output of 544 hp and maximum system torque of 745 Nm. It accelerates from 0–62 mph in 4.8 seconds before reaching an electronically limited 240 km/h. On the WLTP test cycle, combined power consumption is 21.9 – 18.2 kWh per 100 km and the maximum range is up to 726 km (WLTP).

At the top of the line-up is the BMW i7 M70 xDrive. In the BMW M Performance model, two electric motors deliver a system output of 680 hp and 1,015 Nm of torque in SPORT mode, rising to 1,100 Nm when Launch Control or the Sport Boost function is activated. This enables the range topper to complete the 0-100 km/h sprint in just 3.8 seconds. Top speed is electronically limited to 249 km/h. Combined WLTP power consumption is 22.9 – 19.7 kWh per 100km with a maximum range of up to 685 km WLTP.

Electrically excited synchronous motors.
Alongside the new high-voltage battery with the latest Gen6 cylindrical cells and upgraded charging technology, the BMW i7 benefits from updated BMW eDrive technology. This includes highly integrated drive units at the front and rear axles, optimised through the use of an SiC inverter and combining the electric motor, power electronics and transmission in a single, compact housing.

The BMW i7 uses electrically excited synchronous motors, in which a precisely controllable electrical feed sets the rotor in motion rather than fixed permanent magnets. This eliminates the need for critical rare earth metals used in magnetic rotor components.

User friendly, intelligent and efficient charging, with a significantly higher charging rate.
With an electric current strength of up to 630 amps – beyond any other model in its segment – and maximum charging power increased from 195 to 250 kW, the new BMW i7 can charge from 10 to 80 per cent in just 28 minutes at high-power charging stations. The BMW i7 50 xDrive and BMW i7 60 xDrive can add enough energy for up to 235 km of range in ten minutes, while the BMW i7 M70 xDrive can add up to 214 km in the same amount of time. On AC power, the BMW i7 charges as standard at up to 22 kW, allowing a full charge from empty in six hours. At 11 kW, charging takes 12 hours.

Charging-optimised route planning and predictive thermal management for faster DC charging.
For convenient and fast charging on the move, the BMW i7 offers charging-optimised route planning to individual criteria, including automatic battery preparation to accelerate DC charging, plus user-friendly charging stops with Plug & Charge for automatic authentication at charging stations. Custom charging settings can be saved for multiple locations and are applied automatically when the vehicle returns to plug in.

If a destination is outside of the current predicted range, BMW Maps calculates a charging-optimised route including charging stops. The driver defines a preferred minimum state of charge for arrival at charging points and at the destination, with the ability to prioritise specific charging operators along the way. Using AI, the system draws on past charging cycles to estimate realistic charging power, identify potential fault susceptibility and refine station location data, then selects the optimal stop for the route. Users also see occupancy status, the number of charging points and connector types, plus estimated charging costs in advance based on stored tariffs. The vehicle and My BMW App synchronise current information during the journey, enabling passengers to review and adjust the route if required.

Battery preparation brings the high-voltage battery to the ideal temperature before DC charging, increasing charging power as soon as the vehicle is plugged in and reducing overall charging time. When navigating to a DC charging station with BMW Maps, the BMW i7 automatically conditions the battery. This function can also be activated manually via the Central Display or the My BMW App. Battery temperature status and the remaining preparation time can be viewed at any time under Vehicle Status in the car or in the My BMW App.

An intelligent combination of heat pump technology – for the cabin’s integrated heating and cooling circuit, as well as heating and cooling of the drive system and high-voltage battery – ensures exceptionally efficient stationary operation across a wide range of driving situations and outside temperatures from -20 to +30 degrees Celsius. For example, waste heat from the electric motors can be used to warm both the interior and the high-voltage battery simultaneously via the heat pump and, if required, a central electric auxiliary heater.

Adaptive recuperation takes traffic lights into account and can automatically brake the car to a complete stop.
The BMW i7 features adaptive recuperation control that can automatically decelerate the vehicle to a standstill in response to traffic ahead or at traffic lights, improving comfort at near-stationary speeds. When approaching a junction, for example, recuperation intensity can be increased – even without active route guidance – feeding energy into the high-voltage battery while decelerating. On open roads, the coasting function can take over, allowing the car to operate with no drive power when the driver lifts off the accelerator.

Two plug-in hybrid models with a revised combustion engine.
Two plug-in hybrid variants will be introduced in November 2026: The BMW 750e xDrive and the BMW M760e xDrive. Both benefit from an updated straight-six petrol engine, equipped with a new turbocharger. Electric support comes from a permanently excited synchronous motor with an output of 197 hp. It is packaged within the eight-speed Steptronic transmission housing, together with the power electronics, without taking up extra space. Energy is supplied by a fifth-generation high-voltage lithium-ion battery integrated into the underbody, providing 18.7 kWh of usable capacity and an electric range of up to 82kms² (WLTP). AC charging capacity rises to 11 kW, allowing a full charge from empty in 2 hr 15 minutes. From a conventional domestic socket, a full charge takes around 10 hours and 45 minutes.

In the BMW 750e xDrive, the combustion engine and electric motor deliver a system output of 489 hp, with the straight-six contributing 313 hp, and maximum system torque of 700 Nm. The sprint from 0 to 100 km/h takes 4.8 seconds and top speed is electronically limited to 249 km/h. In all-electric mode, the vehicle can reach 140 km/h. WLTP combined consumption is 2.0 -1.7 l/100km, plus 17.7 – 16.2 kWh of electricity per 100 km, with combined CO₂ emissions of 138 – 113 grams per kilometre.

The plug-in hybrid BMW M Performance model, the BMW M760e xDrive, has an increased power output. The output of the combustion engine rises to 426 hp, taking the combined system output to 612 hp – an increase of 41 hp over the outgoing model. Peak torque is 800 Nm. Acceleration from rest to 100 km/h takes 4.2 seconds. Top speed is electronically limited to 249 km/h, or 140 km/h in all-electric mode. WLTP combined consumption is 2.3 – 1.9 l/100km, plus 18.2 – 16.7 kWh of electricity per 100 km. A model-specific exhaust system adds an M-specific soundtrack to match the car’s sporty character.

Driver assistance systems and driving dynamics.

SAE Level 2 driver assistance and active safety add tangible value.
The new BMW 7 Series features enhanced SAE Level 2 driver assistance systems and active safety functions from the Neue Klasse technology clusters, supported by BMW Symbiotic Drive. With the optional Motorway and City Assistant³, customers benefit from navigation-guided Entry‑2‑Exit assistance on motorways and Address‑2‑Address assistance in urban traffic.

BMW Symbiotic Drive: assistance that stays transparent and keeps the driver engaged.
BMW’s Level 2 systems are engineered for seamless cooperation between human driving behaviour and intelligent assistance. The goal is not maximum automation in every scenario, but a safe, high-benefit experience that remains intuitive and controllable at all times. Even with assistance active, the driver can continue to accelerate, steer or brake without immediately cancelling the function. Active safety functions work unobtrusively in the background – for example, Lane Keeping Assistant assesses steering behaviour and where the driver is looking and intervenes with warnings or steering inputs only if the vehicle is unintentionally drifting out of its lane or a collision risk is detected.

Motorway Assistant enables hands-free driving up to 130 km/h – now available in many European countries and beyond.
Motorway Assistant supports hands-free driving on motorways at speeds of up to 130 km/h (subject to local legislation) and enables BMW Maps-based, navigation-guided Entry‑2‑Exit driving. It performs assisted lane changes once the driver confirms with an eye signal and can also negotiate motorway junctions. (Date for market availability in Ireland subject to confirmation.)

Navigation-guided “Address-2-Address” assistance with the new City Assistant.
With BMW Maps route guidance active, City Assistant supports the driver when turning off, handling right-of-way situations, braking and pulling away at traffic lights (even with no vehicle ahead), negotiating roundabouts and changing lanes in urban areas – provided the system detects the driver is paying attention. It also offers extensive support without active route guidance. Like Motorway Assistant, City Assistant combines vehicle sensors with artificial intelligence and an accurate digital map to handle challenging situations naturally – for example, moving forward confidently when filtering into traffic. During an Address‑2‑Address journey, BMW Symbiotic Drive ensures the assistance follows the driver’s wishes, allowing natural inputs (braking, steering and acceleration) without deactivating the system for seamless driver-vehicle interaction.

Standard-fitted Driving Assistant Plus makes steering and braking easier.
Driving Assistant Plus is standard on the BMW 7 Series. On request, it can control the speed, distance to the vehicle ahead and helps the driver keep the vehicle centred in its lane. It can also adjust speed automatically to detected speed limits and proactively slow for corners, roundabouts and turns. The driver must remain alert and ready to take over whenever driver assistance systems are in use.

An enhanced range of standard active safety functions.
With BMW Symbiotic Drive, active safety functions intervene only when danger is detected, the driver is distracted or not fully in control. Standard features include Lane Keeping Assistant with active lane return, automatic evasion manoeuvres within the car’s own lane, lane change warning, and Side Collision Warning with steering intervention when there is a risk of lateral impact. Crossing Traffic Warning and automatic braking also support the driver when turning into a road or exiting a parking space. The Emergency Brake Assistant with Evasion Assistant can help prevent frontal collisions using maximum braking power if required, and now also responds to wildlife crossing the road. In addition, the exit warning function can delay door opening if an object is detected.

Parking assistance with AI integration.
Standard Park Assist enables assisted parking, and a newly designed surround-area visualisation makes selecting detected parking spaces more intuitive. Manoeuvres are now completed quicker and smoother. Optional Parking Assistant Plus adds a 360° all-round view. Manoeuvre Assistant can record and perform recurring manoeuvres over distances of up to 200 metres. Parking Assistant Professional adds further functionality, including remote parking and stored manoeuvres from up to six metres away via the My BMW app. Driver and parking assistance functions can be added at any time via the BMW ConnectedDrive Store.

Adaptive two-axle air suspension with electronically controlled dampers as standard.
All variants of the new BMW 7 Series feature adaptive two-axle air suspension with automatic self-levelling and electronically controlled dampers as standard. Air supply is managed individually at each wheel to balance uneven loads and maintain optimum ride height at all speeds. The system also adjusts body height to suit conditions, for example, in SPORT mode the body lowers by 10 millimetres. Ride height can be increased by 20 mm when navigating rough roads or steep ramps.

Electronically controlled dampers are regulated separately at each wheel, improving ride quality and handling. Damping adapts smoothly and continuously to the road surface and driving style. The base setting also changes in SPORT mode, tuning the damper response for dynamic driving.

Integral Active Steering.
Standard-fitntegral Active Steering makes manoeuvring easier, boosts agility at moderate speeds and increases stability when cornering or changing lanes at higher speeds. Depending on speed, the rear wheels steer by up to 3.5 degrees in the same or opposite direction to the front wheels. At low speeds, opposite-direction rear steering reduces the turning circle by around 0.8 metres. BMW M Performance models receive specific tuning for Adaptive Chassis Control.

With optional Adaptive Chassis Control Professional, ride comfort is further enhanced while also increasing agility and steering precision. It adds active roll stabilisation, using a centrally positioned 48V electric motor and active anti-roll bars to counter lateral forces and reduce body roll quickly and precisely when cornering. Adaptive Chassis Control Professional is standard fit on M Performance models.

Digital tyre diagnosis uses artificial intelligence to analyse pressure loss and wear.
In addition to a tyre pressure indicator for each wheel, the new BMW 7 Series includes digital tyre diagnosis as standard. Unique in this segment, an AI-supported, cloud-based algorithm can detect pressure loss much earlier than the vehicle’s Tyre Pressure Monitor. If pressure loss is detected, the driver receives a notification and recommended action via the My BMW App. Statistical data and AI methods can also be used to predict tyre wear and forecast remaining tyre life until the recommended minimum tread depth is reached.

Sustainability and production.

Secondary materials, renewable energy, and product and process innovations are key contributors to reducing supply-chain CO₂e. The Gen6 cells in the BMW i7 high‑voltage battery are produced largely using renewable electricity, including for anode and cathode materials. They also incorporate secondary lithium, cobalt and nickel. Together, these measures are expected to cut supply-chain CO₂e emissions by around 30 per cent versus the previous generation.

From 2026, newly designed allow wheels for the BMW i7 will contain 70 per cent secondary aluminium. Both aluminium electrolysis and alloy production utilise renewable energy.

All variants of the new BMW 7 Series will be produced at BMW Group Plant Dingolfing in Lower Bavaria, the Group’s lead plant for luxury BMW models. The new flagship saloon celebrates its world premiere on 22 April 2026. The start of production and Irish market launch will follow in September 2026.

Ends

1. Will be rolled out gradually for all BMW models with BMW Operating System 9 and X from the second half of 2026 at the latest. Availability will be gradually expanded, starting with the German and US markets.
2. At temperatures below -10° Celsius, the plug-in hybrid models’ all-electric drive functionality will only be enabled once the battery has warmed up to operating temperature after a few kms of driving.
3. Rollout starts in late 2026 in Germany. It will then be gradually expanded to many other European countries via over-the-air updates.

The BMW Group

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

For further information please contact:

Laura Condron | Communications and Strategy Manager | laura.condron@bmw.ie | +3531826200

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Double victory: BMW iX3 named “World Car of the Year” and “World Electric Vehicle” 2026.

Thu, 02 Apr 2026 11:10:21 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

New York/Munich. An international jury of 98 motoring journalists has awarded the BMW iX3 (BMW iX3 50 xDrive: energy consumption, combined: 17.9–15.1 kWh/100 km (WLTP); CO₂ emissions, combined: 0 g/km (WLTP); electric range: 678–805 km (WLTP); CO₂ class(es): A)* not one but two titles. The first Neue Klasse model was named the 2026 “World Car of the Year”, beating out competitors across all powertrain categories. In addition, the BMW iX3 won the 2026 “World Electric Vehicle” accolade. During extensive test drives, the model impressed the jury with its outstanding performance and driving dynamics, as well as its standout technology features. For the BMW Group, this marks the tenth and eleventh title wins at the prestigious World Car Awards. Earlier, on 26 February, Oliver Zipse, Chairman of the Board of Management of BMW AG, was named “World Car Person of the Year” for 2026.

The BMW iX3 is the first Neue Klasse model. It was presented at the IAA Mobility 2025. An instant success, it has established a new design language and set standards for driving dynamics and performance. A range of up to 805 kilometres, battery charging at up to 400 kW and an energy consumption of just 17.9–15.1 kWh/100 km (WLTP) demonstrate the outstanding abilities of the new BMW iX3. The new BMW Panoramic iDrive brings innovation to the interior. The high-performance control unit Heart of Joy and BMW Dynamic Performance Control take driving pleasure to an entirely new level. Plenty of compelling reasons for the expert jury at the World Car Awards to declare the BMW iX3 the 2026 “World Car of the Year” – and thus the standout new vehicle on the international automotive markets – following extensive test drives. On top of that, the model won the 2026 “World Electric Vehicle” title. The awards were announced at the 2026 New York International Auto Show (1–12 April 2026).

The success of the BMW iX3 is based on the independent assessment of 98 journalists from 33 countries. They gave their detailed evaluations after test driving the various vehicles involved in the competition. The organisers of the World Car Awards collected and documented this data, which formed the basis for the final verdict. The BMW iX3 beat out 57 high-class contenders to take the “World Car of the Year” title. A total of 43 vehicles were in the running for the title of “World Electric Vehicle”.

Mike Reichelt, Head of Neue Klasse BMW, says: “We are happy with this fantastic accolade for the BMW iX3, the first representative of our Neue Klasse. The BMW iX3 marks the beginning of a new era at BMW – in terms of design language, range, charging capacity as well as driver assistance – and BMW Panoramic iDrive. Above all, the BMW iX3 represents the next generation of Sheer Driving Pleasure powered by the Heart of Joy. The innovations from the Neue Klasse will benefit our entire product portfolio.”

The BMW iX3 represents the technological quantum leap of the Neue Klasse.
As the first Neue Klasse model, the BMW iX3 brings a new era of driving pleasure to the road. The completely new design language of the fully electric Sports Activity Vehicle (SAV) makes for a distinctive appearance. The interior is defined by the new BMW Panoramic iDrive infotainment system. It is based on BMW Operating System X, which ensures excellent update and upgrade capability as well as context-sensitive, situationally aware control of all display and operating elements. The BMW Panoramic iDrive combines four key elements to form a unique display and operating system. The BMW Panoramic Vision is a newly developed information projection from A-pillar to A-pillar in the lower part of the windscreen with permanently visible, clearly structured information displays. It is complemented by the 17.9-inch, Free-Cut Design Central Display with high-resolution matrix backlight technology for intuitive touch control. The other two elements are the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls.

The BMW iX3 50 xDrive is powered by two electric motors that together deliver 345 kW/469 hp and 645 Nm of torque. It accelerates from zero to 100 km/h in 4.9 seconds and has a top speed of 210 km/h. At the heart of the new electronics and software architecture are four superbrain high-performance computers. Each is assigned a core function in the BMW iX3. The Heart of Joy manages driving dynamics, with additional computers controlling automated driving and parking, infotainment and essential and comfort functions. These superbrains offer up to 20 times higher computing power compared to previous BMW models. The Heart of Joy and the BMW Dynamic Performance Control software developed in-house deliver a confident and precise driving experience, perfect traction, efficient recuperation and – thanks to precise control of the electric motors – the smoothest stopping process in BMW history.

The sixth-generation BMW eDrive technology comprises a new drive with a fundamentally new high-voltage battery concept and 800-volt technology. It enables significantly longer ranges, faster charging at up to 400 kW and support for bidirectional charging functions. The high-voltage battery in the BMW iX3 50 xDrive now provides 108.7 kWh of usable energy, enabling a range of up to 805 kilometres on the WLTP cycle. At a DC fast charger, energy for up to 372 kilometres of range¹ can be added to the battery in 10 minutes.

Oliver Zipse named “World Car Person of the Year”.

The development of the Neue Klasse is inextricably linked to Oliver Zipse. As Chairman of the Board of Management of BMW AG from 2019, he guided the company through a period of profound changes and strategic transformation. This is when the groundwork was laid for the Neue Klasse models, marking the extraordinary transformation of the BMW brand. The jury explained: “Under his leadership, BMW has pursued a technology-open approach to electrification, digitalisation and sustainability, while maintaining a strong focus on brand identity and profitability. Zipse’s steady, engineering-led leadership has helped shape BMW’s direction in a rapidly evolving global automotive landscape.”

The jury members provide more than 413 million readers with information about automobiles.
The World Car Awards are presented annually, based on the verdicts of an international jury. The awards were created in 2003 to recognise outstanding innovations and new products from around the world. Over more than 20 years, they have firmly established themselves as a complement to national and regional awards. The jury members’ test results help more than 413 million readers worldwide with their purchasing decisions, making the award one of the most coveted accolades in the international automotive industry.

Vehicles eligible for “World Car of the Year” must be produced in volumes of at least 10,000 units/year. They must also be priced below the luxury-car level in their primary markets. Models eligible for “World Electric Vehicle” must be produced in volumes of at least 5,000 units/year. Another requirement is that a vehicle must have been on sale in at least two major markets – China, Europe, India, Japan, Korea, Latin America, USA – on at least two separate continents within the period 1 January 2025 to 30 March 2026. In addition to the “World Car of the Year” and “World Electric Vehicle” titles, this year’s event features awards in a further four categories.

Tenth and eleventh World Car Award wins for the BMW Group.
Prior to this year, the BMW Group had already won nine titles at the World Car Awards since the event was launched. The BMW 3 Series win of the “World Car of the Year” award in 2006 was a particular highlight. The two titles won by the Bavarian premium carmaker in 2026 see the new BMW iX3 add to the latest string of awards won by BMW models. Other recent events where the first Neue Klasse model scored successes were the “Best Cars” awards of German “auto motor und sport” magazine and the “Car of the Year Awards 2026” of British “What Car?” magazine. In addition, the BMW iX3 was named “Car of the Year” in several other countries and received the “Golden Steering Wheel” award for “Best Innovation” from “Auto Bild” and “Bild am Sonntag,” both published by Axel Springer Verlag (Germany).

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Ireland Returns with 2026 Future Entrepreneur Competition.

Tue, 31 Mar 2026 10:06:00 +0200

BMW Ireland has today announced the return of its BMW Future Entrepreneur Competition for 2026, a nationwide initiative designed to support and spotlight Ireland’s most promising businesses.

The programme invites applications from small Irish businesses across all sectors, with a particular focus on innovation, sustainability and forward-thinking ideas that have the potential to scale.

The competition is delivered in partnership with Enterprise Ireland and will culminate in a networking lunch on Thursday, 4^th June at Cliff at Lyons, Co. Kildare, where finalists will come together with BMW representatives, industry leaders and competition partners.

Following the success of its inaugural year, which saw Irish brands Urban Aran and BiaSol recognised for their innovation, sustainability and creativity, the competition returns with an enhanced programme aimed at championing the next generation of Irish entrepreneurs.

For 2026, BMW Ireland is partnering with Entrepreneur and Skingredients Founder and CEO, Jennifer Rock, who joins the initiative as the entrepreneur voice on the judging panel. Known for her expertise in skincare, education and brand building, Jennifer brings valuable real-world insight and a strong commitment to supporting emerging Irish businesses.

Two winning businesses will receive the use of a fully electric branded BMW, personalised mentoring, and a brand development package featuring professional photoshoot, media content, a feature in Irish Country Magazine, and promotion across BMW Ireland’s social media channels.

Helen Westby, Managing Director of BMW Ireland, said, “We are delighted to launch the 2026 BMW Future Entrepreneur Competition. This initiative reflects our ongoing commitment to supporting entrepreneurship and fostering future-focused ideas that can drive meaningful change.”

"At Enterprise Ireland, we are delighted to support the BMW Future Entrepreneur Competition for the second-year running.” said, Michael O’Dea, Senior Client Advisor, Start-up Unit at Enterprise Ireland. "Multinational Companies like BMW have been incredibly supportive of Irish startups over a number of years, and events like this provide huge value for the wider ecosystem. By fostering collaboration between global brands and indigenous talent, we can continue to champion the innovation and sustainability that drive the future of Irish enterprise."

Jennifer Rock added, “I’m absolutely thrilled to be involved in this year’s BMW Future Entrepreneur Competition. To have the opportunity to guide and mentor fellow business owners is something I feel strongly about. Building a business comes with so many challenges, and initiatives like this are so important in giving entrepreneurs visibility, guidance and confidence to take the next step.”

This initiative reinforces BMW Ireland’s commitment to innovation, sustainability and supporting the future of Irish enterprise.

Applications for the BMW Future Entrepreneur Competition 2026 are now open until midnight on 10^th May 2026, with further details on how to apply at www.discoverbmw.ie

-ENDS-

Notes to Editor;

Competition Entry window

31^st March – 10^th May 2026

Judging Panel

Submissions will be assessed by a panel of industry and brand experts, including:

• Helen Westby, Managing Director, BMW Ireland

• Representatives from BMW Group Ireland

• Jennifer Rock, Entrepreneur and Founder of Skingredients

• Representatives from Enterprise Ireland

To be eligible, applicants must:

Be the founder or co-founder of a small Irish business under 10 years old
Be aged 23 or older and a resident of the Republic of Ireland
Hold a valid driving licence for two years or more, with no driving convictions
Have a strong digital presence and sustainability focus
Agree to sign BMW’s vehicle indemnity form
Be available to attend the networking lunch on 4^th June 2026

Preferred but not required:

Registered legal business entity
Audited accounts (preferred not required)

For full terms and conditions, visit: www.discoverbmw.ie

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

About Enterprise Ireland

Enterprise Ireland is the government organisation responsible for supporting Irish businesses to grow and compete in global markets, backing high-potential startups and early-stage companies shaping the future of Irish enterprise.

For more Information:

Laura Condron | Corporate Communications & Events Manager, BMW Group Ireland | 086 047 7549 | Laura.Condron@BMW.ie

Katie Allen | PR Director, Agency Fourteen | 0879463047 | katie@agencyfourteen.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The new BMW i3. Second model of the Neue Klasse.

Wed, 18 Mar 2026 11:00:00 +0100

The second model of the Neue Klasse. The core of the BMW brand reinvented.
900 km of single-charge range realised by the innovations and technologies of the Neue Klasse.
Sixth-generation BMW eDrive technology with 800-volt architecture and 400 kW rapid charging (up to 400 km in 10 minutes).
Class-leading driving dynamics elevated by a new “superbrain” digital architecture and the Heart of Joy driving dynamics system.
Driver-oriented cockpit featuring BMW Panoramic iDrive and BMW Operating System X.
A holistic approach towards sustainability from product development and supply chain to production and use phase.
Built at the home of BMW Group, Plant Munich which has undergone a significant expansion for the Neue Klasse.
Production commences in August 2026, with first Irish customer deliveries expected in Autumn.

The BMW 3 Series is the very essence of the BMW brand and, for five decades, has stood for consistent progress, distinctive design and sheer driving pleasure. Arriving as the second model of the Neue Klasse, the new all-electric BMW i3 builds upon this legacy while taking a technological quantum leap into a new era.

Raising the benchmark for all-electric range, the new BMW i3 is capable of covering of up to 900 km¹ (in accordance with the WLTP test cycle) on a single charge thanks to the innovations of the Neue Klasse. Simultaneously, these technologies are harnessed to further elevate the class-leading driving dynamics that the BMW 3 Series is renowned for. Handling is precise, assured and effortless thanks to the Heart of Joy superbrain – responsible for all driving functions. It combines with three additional high-performance computers – covering automated driving, infotainment and comfort-enhancing functions – culminating in a new digital nervous system, developed completely in-house by BMW. These superbrains offer up to 20 times more processing power than those utilised by previous BMW models.

The BMW i3 launches with the 50 xDrive model variant, which is powered by two electric motors which drive the front and rear axle to develop a combined system output of 469 hp¹ and 645 Nm¹ of torque. Alongside its impressive range, the BMW i3 can be charged at speeds of up to 400 kW at an 800-volt DC charging station to drastically reduce charging times. The result is up to 400 km¹ in just 10 minutes. This capability is enabled by sixth-generation BMW eDrive technology, which teams highly efficient electric motors, 800-volt technology and new high-voltage batteries with energy-dense cylindrical cells.

Instantly recognisable as a 3 Series, the BMW i3 offers a modern interpretation of hallmark BMW Saloon design with its new 2.5-box silhouette. Reduced to the essentials, its design is characterised by a long wheelbase with short overhangs, precise lines and a sloping roofline. Below which sits expansive glass surfaces to flood the cabin with natural light. The front-end is sculpted in a sporty shark-nose design and centred around a reimagined horizontal kidney grille, where twin headlights merge with an innovative light signature for a powerful appearance. The side profile features pronounced wheel arches, retractable flush door handles that extend automatically, and bold lines that flow to the rear. Here, sweeping horizontal taillights in an L-shaped design flank the refreshed BMW roundel and extend far into the shoulder area to emphasise the vehicle’s wide stance. Eleven exterior paint finishes are available from launch, including new M Le Castellet Blue – exclusive to the BMW i3.

Inside, there is an immediate sense of space, thanks to the BMW i3’s purpose-built all-electric architecture. Sporty and contemporary, the cockpit is optimised around the driver. Positioned front and centre is the BMW Panoramic iDrive, which consists of four key components: the BMW Panoramic Vision display, the optional BMW 3D Head-Up Display, the driver-oriented Central Display and the new multi-function steering wheel – helping drivers to keep their hands on the wheel and eyes on the road. Stylish and sustainable materials are used for the upholstery, including Econeer seat covers, which consist of a recyclable textile composite made from 100 per cent recycled polyester. Customers will be able to customise the interior and exterior of their BMW i3 with different trim levels, including M Sport, following its success within the Irish market.

The new BMW i3 is equipped with a comprehensive portfolio of driver and parking assistance systems, which operate in synergy with the driver to provide increased safety and convenience for everyday driving. This includes Soft-Stop, offering the smoothest stopping process in BMW history.

With the new BMW i3, a holistic approach was implemented towards sustainability, with a focus on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase. The result, depending on the drive variant, annual mileage and generation of the electricity used for charging, is an overall carbon footprint similar to a comparable model with an internal combustion engine² after just 1–2 years of use.

The new BMW i3 will be built at the home of BMW Group, Plant Munich, which has been producing premium vehicles for over a century. Over the last four years, the production plant has seen significant modernisation with the construction of a new body shop, cutting-edge assembly facility and logistics space. Now in its final stages of expansion, Plant Munich will commence BMW i3 production in August 2026, with first Irish customer deliveries expected in autumn. A year later, Munich’s production portfolio will switch exclusively to fully electric vehicles of the Neue Klasse.

Further information, including Irish pricing and detailed model specifications will follow in due course.

The dimensions of the new BMW i3:

Length	4,760 mm
Width	1,865 mm
Height	1,480 mm
Wheelbase	2,897 mm
Track width, front	1,606 mm
Track width, rear	1,614 mm

Exterior design. The core of the brand reinterpreted: modern timeless and unmistakable.
Following the BMW iX3, the new BMW i3 is the second model of the Neue Klasse to celebrate its premiere. In line with BMW's new design language, it embodies a contemporary take on the distinctive design elements synonymous with the BMW brand. The BMW i3 combines future-oriented dynamics with the hallmark proportions of a sporty BMW saloon. The DNA of the BMW 3 Series, which has been successful for decades, is immediately apparent in its modern 2.5-box design.

Precise lines and striking surfaces characterise the clear, reduced external appearance of the BMW i3. The modern interior has a sporty and inviting design. Advanced digitalisation shapes the user experiencejust as fundamentally as the hallmark BMW driver orientation. Maximum reduction ensures concentration on the essentials.

The silhouette of the new BMW i3 maintains the classic, sporty proportions typical of BMW in a contemporary 2.5-box design introduced with the Neue Klasse. Its appearance is characterised by a long wheelbase, striking surfaces and short overhangs. The shape is aerodynamically optimised with a modern dynamic appearance. Meanwhile, short overhangs and powerfully shaped wheel arches emphasise its sporty stance. A distinctive design feature is the greenhouse, set back from the main structure. In combination with the flared wheel arches, this creates a particularly athletic shoulder area. The low-positioned, precise character line brings the BMW i3's visual centre of gravity closer to the road.

Concealed seals ensure a direct, harmonious transition between the glass surfaces and the bodywork. When the BMW Digital Key Plus is near, the flush-mounted door handles automatically extend.

To increase efficiency and range, the four-door saloon has a completely closed, smooth underbody.

The new 21-inch M 1067 M Aerodynamic wheels emphasise the BMW i3's sporty appearance.

The front end of the new BMW i3 presents the face of the Neue Klasse in a distinctive, modern form. The iconic BMW radiator grille and twin headlights seamlessly integrate with the front sensors, creating a unified visual element that exemplifies the harmony of geometry and light. With meticulous precision, they effectively highlight the broad design of the vehicle.

The light signature, arranged horizontally, spans nearly the whole front. Two daytime driving lights on the left and right with integrated turn indicator function create a new, modern look for the hallmark BMW four-eye face. As an option, the Iconic Glow special equipment enhances the visual depth effect of the BMW radiator grille. Precise contour lighting emphasises the attractive look. Upon request, dynamic lighting effects can add unique highlights to the front section.

Occupying its spot in the "valley" of the sculptured bonnet, the redesigned BMW brand emblem sits above the BMW radiator grille. The front is dynamically inclined towards the road in a shark-nose design, thus emphasising the sporty character of the vehicle.

The new BMW i3 comes to life with its light animation as soon as the driver approaches the vehicle. The Welcome Light Animation begins on the exterior of the vehicle and continues in the interior. The Welcome and Goodbye Animations vary depending on the equipment level. The optional BMW Iconic Glow exterior package offers three impressive lighting animations. Balanced, Relaxed and Excited are available. Customers can individualise the Welcome Light Animation of their BMW i3 to their personal taste.

Similar to the front of the vehicle, the rear of the new BMW i3 features a contemporary and dynamic design language. The athletic shoulders with strongly inset greenhouse are a characteristic feature of the rear end. The prominently flared wheel arches signify sportiness. They powerfully emphasise the width of the saloon as well as its stance on the road. Located at the lower rear, a diffuser element emphasises the dynamic qualities of the BMW i3.

Horizontally aligned rear lights feature a new three-dimensional light signature. They extend far into the prominent shoulders and reflect precision and technological progress. Two light elements per side show the familiar L-shape of previous BMW rear lights in a new, abstract form. At the same time, they underline the width of the saloon and the distinctive character of the BMW 3 Series. The BMW emblem is again located in the "valley" between the rear lights.

A total of eleven different exterior colours will be available at the market launch of the new BMW i3. The new metallic colour M Le Castellet Blue is exclusive to the range. Solid paint, frozen and metallic finishes are also available.

The interior: An inviting experience space – driver-oriented, digital and modern.
The interior of the BMW i3 brings the design language of the Neue Klasse to life with particular intensity. The interior design is dynamic, airy and modern and stands for optimal driver orientation, redesigned user interaction and a harmonious interplay of geometry, light and sound. Digital and real content merge through the coordinated design of the ambient light and the graphics on the central display and the BMW Panoramic Vision.

Thanks to its exceptional interior comfort, the BMW i3 makes the most of the vehicle architecture, consistently focused on electromobility. The Free-Cut Design Central Display is angled towards the driver’s seat and positioned on the instrument panel. This embraces the sporty design of the BMW 3 Series. The lines of the instrument panel flow horizontally on both sides into the dynamically designed door panels. This creates an enveloping wrap-around effect for the passengers, which continues throughout the interior. The optional panoramic roof with climate comfort glass, in combination with the large window areas, creates a feeling of space flooded with light.

The BMW Panoramic iDrive provides a completely new experience of hallmark BMW driver orientation. Four central elements merge into a unique display and operating system in the new BMW i3. The BMW Panoramic Vision and the optional BMW 3D Head-Up Display project relevant information directly into the driver's line of sight, eliminating the need for cockpit displays behind the steering wheel. For the first time in a BMW 3 Series, it has a centre spoke in the upper section. In addition to distinctive thumb rests for improved ergonomics, it has multifunction buttons for particularly intuitive operation. This follows the hallmark BMW principle of "Hands on the Wheel, Eyes on the Road". An M Sport steering wheel with a flattened, dynamic design and spokes at the four and eight o'clock positions is also available as an alternative to the sports steering wheel.

The Free-Cut Design Central Display equipped with matrix backlight technology is also positioned right next to the steering wheel. It is angled at 3 degrees towards the driver for even more direct driver orientation.

The BMW i3 offers customers comprehensive options for personalisation in the areas of lighting, sound, displays and drives via My Modes.

The new BMW i3 comes with sporty and elegant seats with electrically operated adjustment options as well as a Travel & Comfort system as standard. They provide a high level of comfort and secure lateral support. Multifunction seats are available as an option. BMW M Sport seats are also available, which feature a sporty, expressive design and distinctive side sections for particularly secure lateral support. The seat adjustment control panels are each located in the door panels.

The BMW i3 features electrically operated door openers at the front and rear. The centre console between the driver and passenger seats includes a storage area with inductive charging function, the selector lever and physical buttons for parking brake and hazard warning lights.

The BMW i3 features precisely and effortlessly coordinated interior designs with its selection of materials and hues. In addition to the standard Essential interior design with Econeer surface material in Vivid Grey, the new BMW i3 offers three other options. The Contemporary version is available with the Veganza seat cover in the colours Agave Green, Digital White, Castanea and Black. The leather-like, high-quality material is also used in the seats of the BMW M Design World, here in Black combined with M Performtex. In the BMW Individual version, exclusive Merino leather provides luxurious seating comfort, available in black. Customers can also select BMW M Sport seats in Adelaide Grey.

Amongst other trim levels (to be announced in later this year) the BMW i3 will be available in the popular M Sport trim – a favourite for Irish customers.

Modern digital technology meets hallmark BMW driver orientation.
For many decades, BMW vehicles have been regarded as leaders in intuitive operation and perfect ergonomics. This also applies to the latest BMW Panoramic iDrive display and operating system with BMW Operating System X in the new BMW i3. The entire system adheres to the principle: The right information, in the right place at the right time. It is controlled by ergonomically optimised analogue and digital control elements. Many of the BMW i3's innovations in the area of display and control technology are protected by the BMW Group with patent applications.

The new BMW i3 features BMW Panoramic Vision with a projection of content across the entire lower section of the windscreen. This newly-developed display concept with information projection from A-pillar to A-pillar is complemented by the 17.9-inch Free Cut Design Central Display with touch control, the optional BMW 3D Head-Up Display and the multifunction steering wheel with Shy Tech controls. This creates a digital and modern user experience that is quintessentially BMW.

The BMW Intelligent Personal Assistant offers numerous advantages for comfort, personalisation and voice control in the new BMW i3. The introduction of large language model technology(LLM, Alexa+)³ makes voice interaction for the driver even more natural than before. The BMW ID guarantees the best possible individualisation for up to seven users after registering in the BMW i3. The BMW Digital Key Plus becomes the preferred vehicle key on a smartphone or smartwatch.

BMW Panoramic iDrive: Visionary display and operating system and the latest generation of the BMW display and operating concept.
Focussed on the interactions between human and vehicle, BMW Panoramic iDrive redefines vehicle operation, information display and driver orientation. With its intelligent combination of displays, operating elements and software, it creates an integrated system that delivers optimal ergonomics, is intuitive and comfortable to use and provides the driver with the relevant information at all times.

BMW Panoramic Vision: Focus on driver orientation.
At the heart of the display and operating system is the BMW Panoramic Vision. This is a new display concept in which information is projected onto a specially coated area in the lower part of the windscreen that stretches from A-pillar to A-pillar. The content shown in this area is always visible and forms the visual basis of the entire display and operating concept. Key driving information is displayed on the right-hand side, clearly structured and in the driver’s line of sight, without restricting their view of the road ahead. The contents shown in the central and left-hand areas of the display can be personalised and are visible to all occupants.

BMW 3D Head-Up Display: Animations enable spatial perception.
The optional BMW 3D Head-Up Display integrated above the BMW Panoramic Vision projects selected content directly into the driver’s line of sight. This display enables particularly precise spatial perception – for example in the case of navigation instructions, or information from the driver assistance system. The contents of the BMW 3D Head-Up Display and the BMW Panoramic Vision are perfectly coordinated and complement each other, for a consistent, clearly structured display experience.

Free-Cut Design Central Display.
The 17.9-inch Central Display in Free-Cut Design is integrated into the BMW Panoramic iDrive as a further essential control element. It features advanced matrix backlight technology with a resolution of 3,340 x 1,440 pixels, for a brilliant display that is easy to read in all lighting conditions. Its specific shape allows for ergonomically optimal positioning, and thanks to the advanced menu structure with QuickSelect, it offers comfortable, simple and intuitive operation via touch. There is a menu on the Central Display containing widgets that can be moved to the BMW Panoramic Vision by drag and drop. Up to six widgets can be freely arranged in this way to enable quick access to frequently used functions. Using the multifunction steering wheel, further contents and submenus of the widgets can be displayed in the BMW Panoramic Vision.

New multifunction steering wheel with Shy Tech operating elements.
The multifunction steering wheel utilises Shy Tech technology, meaning buttons are only illuminated when the corresponding functions are available. The controls for driving assistance and parking functions are located on the left side, while controls for infotainment functions such as telephone or media player are on the right. These functions can be operated via a special control panel that provides haptic feedback. This enables drivers to control key functions safely and accurately without needing to take their eyes off the road.

Customisability as a key feature of the system.
Contents, widgets and displays are individually configurable, allowing them to be adapted to personal preferences. Users can select colours, display schemes and background images to create a personalised digital experience. There is a wealth of options enabling users to customise the user interface design in Personal Mode in line with their own preferences, enabling advanced individualisation of displays, interactions and vehicle-related settings. Further My Modes such as Sport, Efficient and Silent add to the range of personal setups available to customers.

The BMW ID opens the door to a customisable driving experience with BMW Panoramic iDrive. Up to seven users can sign in to the vehicle with their BMW ID, allowing them to enjoy every drive with their individual settings. The personalisation process begins with initial registration in the vehicle, which is completed by scanning a QR code in the Central Display using a smartphone. The personal BMW ID is then added to the vehicle and the user is guided through the main steps of initial setup, which can also be started prior to vehicle collection via the My BMW App if desired. In doing so, the vehicle is automatically stored in the My BMW App along with the corresponding profile. All personal vehicle settings, such as the configuration of the BMW Panoramic Vision, media favourites, recent destinations, seat settings with entry and exit configuration are now automatically available for every journey, providing the profile has been linked to a BMW Digital Key Plus or physical key. Before setting off, a message greeting the driver by name will automatically appear in the Central Display – along with their personal profile picture, if desired.

The BMW Intelligent Personal Assistant.
The multimodal operating logic of BMW Panoramic iDrive combines touch, haptic and voice-based interactions. A key role is played by the BMW Intelligent Personal Assistant, the operating concept in the new BMW i3. It enables the control of numerous vehicle functions, navigation destinations and media contents using natural language, without the need for defined voice commands. The self-learning voice assistant can be activated with the prompt “Hey BMW” or by pressing a button on the steering wheel’s right-hand control panel. Following initial setup, the BMW Intelligent Personal Assistant is positioned in the centre of the BMW Panoramic Vision by default and is always ready to respond to commands. If desired, the BMW Intelligent Personal Assistant can make proactive suggestions based on routines and more. This intelligence is further enhanced by the BMW Operating System X, which considers significantly more contexts, such as driving situations, environmental analysis and interior recognition.

The addition of Amazon’s Alexa+ AI technology³ to the BMW Intelligent Personal Assistant further enhances capability. The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant marks a technological quantum leap focussed on added customer value.

The AI technology used is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. This makes for more dialogue-oriented voice interactions; it enables intuitive and intelligent exchanges and supports access to external knowledge bases, cloud-based services and media contents as well as the control of vehicle functions. Linking the BMW Intelligent Personal Assistant to an Amazon account allows the user to search for and stream music, access the latest news and use a wide range of other content with ease. Availability will be gradually expanded, starting with the markets Germany and the USA.

BMW Panoramic iDrive is based on a scalable concept, and the underlying system architecture enables flexible integration of future digital services, additional display formats and new functions.

The BMW Digital Key Plus becomes the preferred vehicle key.
BMW Digital Key Plus enables smartphones and smartwatches from all leading manufacturers (incl. Apple, Samsung, Google) to be easily set up to function as a vehicle key. Ultra-wideband (UWB) and Bluetooth technology are used to enable the smartphone and vehicle to communicate with one another at close range. The UWB technology allows the user’s location to be pinpointed extremely precisely while also ensuring the highest possible vehicle access security (certified according to the Car Connectivity Consortium’s standard).

The BMW Digital Key Plus has further benefits to offer in addition to highly convenient vehicle access. Customers can share the digital key with others easily and securely using a messaging app, while defining individual roles and rights at the same time. It also enables the use of additional functions via the smartphone wallet, such as remote operation of the tailgate.

BMW Operating System X with high update and upgrade capability.
BMW Operating System X is based on the Android Open Source Project (AOSP) and offers a high level of update and upgrade capability. As a result, the system remains up to date in the long term and can be continuously expanded with new functions and digital services.

Four specialised superbrain high-performance computers.
At the heart of the new vehicle architecture are four superbrain high-performance computers. Each is assigned a core function in the new BMW i3: The Heart of Joy primarily manages driving dynamics, while separate computers are dedicated to automated driving and parking, infotainment, and essential and comfort functions like vehicle access and climate control. They offer up to 20 times higher computing power compared to previous BMW models.

Electronics in four zones: More efficiency, less weight.
The four-zone cabling reduces the complexity of the cable harnesses. In addition, the new BMW i3 uses Smart eFuses instead of classic fuses. This intelligent and flexible power protection combined with the zonal architecture enables shorter and thinner cables, saves weight, reduces energy consumption thanks to intelligent power distribution, and increases overall vehicle efficiency.

Over-the-air updates allow for continuous improvements.
The new BMW i3 will continue to receive new functions, optimised performance, or AI-supported features via software updates long after purchase. All future BMW models will feature the electronics and software architecture developed for the Neue Klasse.

Heart of Joy and BMW Symbiotic Drive.
For decades, the BMW 3 Series has been synonymous with sheer driving pleasure worldwide. In this iconic BMW model, sportiness, precise handling, and long-distance comfort are seamlessly merged to form an exceptional blend. The new BMW i3 brings these qualities into the age of the Neue Klasse and utilises previously unattainable potentials of electromobility. The Heart of Joy defines the brand- new driving experience – delivering greater accuracy, improved assurance and heightened agility. In combination with the advanced suspension technology of the BMW i3, this creates a completely new dimension of driving pleasure. Multiple driving and parking assistance systems, which operate in synergy and securely with the driver while maintaining the unique BMW character, provide increased safety and convenience for everyday driving.

Heart of Joy: Ten times faster than previous systems.

Control systems in vehicles have a long tradition at BMW. It began back in 1979 with the first use of an Anti-lock Braking System (ABS) in the BMW 7 Series. The Heart of Joy controls driving, braking, some steering functions, charging and recuperation. It responds ten times faster than previous systems, resulting in effortless and assured handling. This enables the BMW i3 to navigate corners with precision and agility for maximum accuracy. The Heart of Joy reduces the number of necessary control interventions. The resulting cornering behaviour is more consistent and predictable, which contributes to an even greater feeling of safety.

Soft-Stop: The smoothest stopping process in BMW history.
The electric motors' precise control ensures the new BMW i3 decelerates smoothly without any jerks or braking noise. Soft-Stop ensures an unparalleled stopping process.

In everyday driving, the recuperation brake takes over almost all braking operations in the BMW i3. The friction brakes are only utilised during sporty driving or when emergency braking is required.

Suspension: Sporty and comfortable. Optional adaptive M suspension.

The new BMW i3 is distinguished by its hallmark high driving dynamics paired with long-distance comfort. It takes advantage of the architecture, which is uniformly designed for electric mobility. The new, flat high-voltage battery enables a low centre of gravity. As standard, the BMW i3 has a suspension with stroke-dependent shock absorbers. In addition to the two-joint spring strut front axle, it features a new five-link rear axle. Front and rear anti-roll bars with highly preloaded bearings are used for even more dynamic handling. An adaptive M suspension is available as an option in the all-wheel drive BMW i3. It boosts the dynamic sporty nature of the BMW i3 while maintaining ride comfort.

BMW Symbiotic Drive ensures seamless interaction between the driver and driver assistance systems.
The advanced Level 2 driver assistance systems in the BMW i3 are designed down to the smallest detail for seamless interaction between assistance and driving inputs. The aim is not attaining the highest possible level of automation in every situation, but a safe driver assistance experience that offers maximum benefit and is always controllable. As a result, the driver always remains involved in an interplay of human and artificial intelligence. This allows acceleration, steering or braking even when driver assistance is engaged, without instantly causing a deactivation of the assistance system. The clear operating logic and displays in the BMW Panoramic iDrive ensure that assisted driving behaviour is intuitive and can be influenced at any time. The symbiotic interplay of driver and vehicle can also be experienced with active safety functions such as Lane Departure Warning. The driver's intent is recorded based on steering behaviour and the direction of vision, so that the system assists with warning and steering intervention only when the driver unintentionally drifts off his own lane or an impending collision is detected.

Driving Assistant Plus takes the strain out of steering and braking.If desired, it controls the speed and distance from the vehicle in front and helps the driver to keep the vehicle comfortably in the lane. The system can automatically detect recognised speed limits and adjust the speed before bends, roundabouts and turns. All optional driver and parking assistance functions can also be activated digitally in the BMW ConnectedDrive Store at a later stage.

Sixth-generation electric drive with round cell high-voltage battery.
Sixth generation BMW eDrive technology (Gen6) features an all-new high-voltage battery concept and 800-volt technology. As one of the standout innovations of the Neue Klasse, it brings significant range improvements, faster charging, up to 400 kW DC charging capacity and bidirectional charging functionality.

In addition to advanced, highly efficient electric motors, it includes fundamentally new high-voltage batteries with cylindrical cells. Compared to Gen5, both range and charging speed are increased by 30 per cent. The new BMW i3 has a range of up to 900 kilometres¹ (according to the WLTP test cycle).

Newly developed lithium-ion cylindrical cells for higher energy density.
The cylindrical cells within the high-voltage storage system have a diameter of 46 millimetres and a height of 95 millimetres. Their optimal design brings a 20 per cent increase in volumetric energy density compared to prismatic cells used as part of Gen5 technology.

Cell-to-pack design enables high energy density at pack level.

The cells are integrated directly into the high-voltage battery without modular construction or structural elements. This cell-to-pack design enables high energy densities at pack level, reducing weight and costs. The combination of cell design and cell-to-pack construction is an in-house development and the result of the BMW Group's expertise in battery technology built up since 2008.

Pack-to-open-body construction allows for a flat battery design.

Thanks to the pack-to-open body concept, the battery housing in the new BMW i3 also functions as a structural component. The chassis has an open floor, which is closed by installing the high-voltage battery. The housing cover thus assumes the function of the vehicle underbody. This saves weight and enables a flat and aerodynamically efficient battery design. Another advantage: the torsional rigidity of the body also benefits from the pack-to-open-body construction, which has a positive effect on the driving dynamics of the new BMW i3.

Energy Master: The highly intelligent control centre.
The electrical and electronic components for the high-voltage battery can be found in the Energy Master. It is positioned on top of the high-voltage battery and developed in-house by the BMW Group. It provides electricity to the motors and the vehicle electrical system and manages all data from the high-voltage battery. It ensures intelligent, efficient and safe battery operation.

Two highly efficient electric motors with EESM and ASM technology.
The BMW i3 50 xDrive has an electric motor on both the front and rear axles. Together, they provide a system output of 469 hp¹ and a torque of 645 Nm¹.

An electrically excited synchronous motor (EESM) is integrated into the rear axle – the primary drive axle. It is based on a stator, which generates a rotating magnetic field by means of three-phase alternating current, and a rotor, which has electrically-excited electromagnets. This design makes the EESM fundamentally different from motors with permanent magnets, as the magnetic field in the rotor can be flexibly regulated. In turn, it is possible to reduce the magnetic field at low load and thus avoid losses. In addition, strong magnetic fields can be generated under high load. This results in high torque and constant power output up to maximum motor speed.

The entire system is controlled by an inverter, which converts the direct current of the battery into the required alternating current. It also ensures that the rotor is excited and is responsible for all control and monitoring processes. As a result, the EESM is always operated at optimum efficiency.

The EESM in the BMW i3 50 xDrive is supplemented by an asynchronous motor (ASM) on the front axle. The ASM works on the induction principle and is a compact and lightweight addition to the EESM. The ASM differs fundamentally in its rotor design: instead of magnets or electrical excitation, the rotor consists of aluminium rods that are connected via short-circuit rings. The necessary torque is generated by induced currents that occur when there is a difference in speed – known as slip – between the stator field and the rotor. The ASM is robust, resistant to heat and made from iron and aluminium. The combination of both types of motors enables a technological quantum leap: together, they reduce energy losses by 40 per cent, reduce the weight of the drive system by 10 per cent and reduce manufacturing costs by 20 percent compared to Gen5.

The EESM of the new BMW i3 is manufactured at the BMW Group plant in Steyr in Upper Austria, and the high-voltage battery at the BMW Group plant in Debrecen, Hungary. The BMW Group's Landshut plant is contributing the Energy Master.

BMW Charging.
For the Neue Klasse, the sixth generation of BMW eDrive technology used in the BMW i3 has undergone significant redevelopment in both its hardware and software. It represents a technological leap in energy density, charging power and range. This results in significantly shorter charging times. In just ten minutes, the BMW i3 50 xDrive charges up to 400 kilometres¹ of range at an 800-volt fast charging station via 400 kW directional current. A control unit with an integrated switching matrix also allows the continued use of 400-volt DC stations. Optionally, drivers can charge their BMW i3 using alternating current (AC) at speeds at up to 22 kW.

As a further innovation, the new BMW i3 – like all future Gen6 electric vehicles – will have bidirectional charging functionality. The energy stored in the battery can thus be used not only for the drive and the electrical consumers in the vehicle, but also as a mobile power bank that provides electricity directly from the high-voltage battery for many use cases.

Innovative charging products – for at home or on the go.
Innovative equipment optimises charging both at home and on the go. BMW products make charging flexible. New products for bidirectional charging complete the range. The charging cable (Mode 3) or the Multifunction Charger fits into the 31-litre storage compartment under the bonnet.

The BMW Multifunction Charger (MFC): The new all-purpose solution for charging at home and on the go also supports the functions of bidirectional charging. A new design with an ergonomically optimised charging plug, a cable length of six metres and suitable adapters for various purposes make the MFC more flexible than ever. For charging and discharging Gen6 electric vehicles, adapters are available in Europe for household and high-voltage current, public charging (Mode 3) with up to 11 kW and for the Vehicle-to-Load function (V2L).

Simple, convenient, digital: Charging becomes an experience.

The BMW i3 features many innovations for convenient and fast charging on the go. This includes route optimised charging planned according to individual criteria with automatic battery preparation for faster DC charging and an intelligent charging flap that opens automatically and Plug & Charge for automatic authentication at charging stations.

Route planning optimised for charging: The BMW Maps navigation system calculates a route optimised for charging, including charging stops, if the destination is outside the current range. The driver determines the charging status at which charging stations and the destination should preferably be reached and which charging station providers they wish to use. Utilising AI, the system learns from past charging processes. For example, the realistically expected charging power, the susceptibility to faults or the exact location data of individual charging stations and includes the optimal charging station in the planning of the route. For full transparency, the customer receives information about the current occupancy status, the number of charging stations and plug types. The expected duration and costs of charging stops are shown in advance based on the individually stored charging rates. The vehicle and the My BMW App synchronise current information while driving; this allows the passenger to check the route on the go and adjust it if necessary. The availability of restaurants, playgrounds, toilets or shopping facilities near the charging stop is also shown.

Battery preparation for faster DC charging: Battery preparation ensures that the high-voltage battery is brought to the optimal temperature before plugging in at a DC charging station. This increases charging capacity immediately after plugging in and shortens the charging time. When the driver actively routes to a DC charging station with BMW Maps, the BMW i3 automatically conditions (heats or cools) the battery. Alternatively, the function can be activated manually via the Central Display or the My BMW App. The current status of the battery temperature and the time remaining for battery preparation can be viewed at any time in the BMW i3 vehicle status and in the My BMW App.

Intelligent charging flap: The charging port is located on the rear right side of the vehicle It is possible to open the charging flap manually, but this is no longer necessary as the intelligent charging flap opens automatically as soon as the customer's charging request is detected. One of the triggers for opening is AI-supported: If the customer walks towards a known or learned charging point, the movement path reveals the charging intention and the flap opens. If no charging cable is connected, the charging flap closes automatically – as it does after the charging process is complete or when the vehicle is ready to drive.

Sustainability: a holistic concept for conserving resources and reducing CO₂e emissions.
As with the BMW iX3, the BMW Group is also taking a holistic approach to sustainability with the new BMW i3. The focus is on decarbonisation along the entire life cycle – from product development, supply chain to production and use phase.

The CO₂e advantage is already apparent after 1–2 years of use.
Depending on the model variant, annual mileage and type of electricity used for charging, the new BMW i3 50 xDrive achieves a CO₂e benefit over a comparable model with an internal combustion engine² after just 1–2 years of use.

Decarbonisation in the supply chain.
A key starting point for reducing CO₂e emissions is targeted decarbonisation throughout the supply chain. Renewable energy, increased use of secondary materials, and product and process innovations contribute to a significant reduction in emissions in the supply chain of all drive variants.

The result of this consistent approach can be proven by the emissions reductions achieved: CO₂e emissions in the supply chain were reduced by around 33 per cent even during the product development of the BMW i3².

Innovative materials and technologies in the interior and exterior.
The "Design for Circularity" principle is also systematically applied in the new BMW i3. This approach entails an enhanced utilisation of secondary materials, strategic selection of materials and the optimisation of dismantling capabilities.

In the front bumper of the BMW i3, 30 per cent recycled plastic is used in the trim. In addition, the variety of materials in the entire bumper without attachments has been reduced from 15 to 7 materials compared to its predecessor (BMW 3 Series). Thanks to the extensive use of a plastic particularly suitable for recycling, the proportion of recyclable plastics was increased from approximately 46 per cent in the predecessor model to approximately 85 per cent². This creates the basis for the recovery of high-quality recycled plastics from the vehicle.

Another example of the implementation of the “Design for Circularity” principle in the BMW i3 is the “Essential” Econeer seat covers, which consist of a recyclable textile composite. The base material of the outer material contains of 100 per cent recycled polyester. Utilising recycled PET as a raw material for the polyester yarn significantly cuts down CO₂e emissions and water usage in production when compared to using primary materials. In addition, the dismantling capacity of the seat cover has been improved to facilitate sorted separation at the end of the life cycle.

Use of secondary materials in the new BMW i3.
The new BMW i3 consists of a total of around 30 per cent of secondary materials²: the proportion of secondary materials in the aluminium cast components of the swivel bearings and hub carriers is 80 per cent; the cast aluminium rims consist of 70 per cent secondary aluminium. The housing of the Gen6 motor on the rear axle also consists of approximately two-thirds recycled aluminium.

The Gen6 battery cells of the BMW i3 high-voltage battery pack use a proportion of secondary materials for cobalt, lithium and nickel. Energy from renewable sources is also used in the production of anode and cathode material as well as in cell production. Compared to a previous Gen5 cell in the BMW i4, the CO₂e footprint in the cell supply chain is reduced by around 33 per cent per Wh. Another example of the innovative use of materials and secondary materials is the engine compartment cover and the storage compartment under the front door of the BMW i3. The base material consists of 30 per cent recycled marine plastic. This is post-consumer material made from used fishing nets and ropes. The starting material of the yarn for the textile of the headliner and the A-pillar contains 100 per cent recycled material.

Improved efficiency in the usage phase.
The EfficientDynamics technology package optimises vehicle efficiency across all subsystems during the usage phase. It includes aerodynamics, lightweight construction, rolling resistance and overall energy management. The BMW Group has been using EfficientDynamics since 2007 and is independent of the drive technology.

In line with the sustainability goals of the BMW Group.
The BMW Group's commitment to the Paris Climate Agreement and to Net Zero by 2050 at the latest is an integral part of the holistic 360° sustainability approach, which is anchored in the corporate strategy. The company has set itself ambitious, scientifically derived CO₂e targets for the coming years. For example, the BMW Group intends to reduce its CO₂e emissions by a total of at least 40 million tonnes of CO₂e in 2030 and by around 60 million tonnes of CO₂e by 2035. This means an additional reduction of around 20 million tonnes of CO₂e in addition to the existing 2030 target.

Transparency thanks to the Product Carbon Footprint.
The BMW Group has long published the TÜV-certified greenhouse gas emissions (TÜV = Technical Inspection Association) of its vehicles as part of the Vehicle Footprint initiative. This report is publicly available here for all drives of the new BMW 3 Series at the start of production and can also be accessed in the My BMW App. This creates increased transparency regarding the proportions of secondary raw materials (SRQ) and CO₂e emissions over the entire life cycle of the vehicles.

Ends

^{1. All data provisional.}
^{2. The value shown is a preliminary forecast. The final value
will be published with the Vehicle Footprint (VFP) by the start of
production (SOP).}
^{3. Will be rolled out gradually for all BMW models with BMW
Operating System 9 and X from the second half of 2026 at the latest.
Availability will be gradually expanded, starting with the markets
Germany and the USA.}

The BMW Group
With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2025, the BMW Group sold 2.46 million passenger vehicles and more than 202,500 motorcycles worldwide. The profit before tax in the financial year 2025 was € 10.2 billion on revenues amounting to € 133,5 billion. As of 31 December 2025, the BMW Group had a workforce of 154,540 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products – from the supply chain through production to the end of their useful life.

www.bmwgroup.com
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Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Stable Group earnings thanks to consistent strategy: BMW Group on track

Fri, 13 Mar 2026 11:53:44 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. Consistency and resilience: The BMW Group maintained its course in 2025, despite substantial headwinds. Thanks to its attractive model line-up across all drive technologies, its growing and globally balanced business model and disciplined cost management, the BMW Group once again achieved Group earnings before tax of over € 10 billion. Despite significant additional tariff headwinds, the company reported a stable Group EBT margin of 7.7%
(2024: 7.7%). As in the previous year, Group net profit totalled more than € 7 billion, laying the foundation for a proposed dividend payment in line with the 2024 figure.

“Strategic vision, strong operating performance and high reliability have always been hallmarks of the BMW Group. We set our course for the company’s future success early on, relying on three strong pillars: our technology-neutral approach, our extensive global footprint and our inspiring brands and products,” said Oliver Zipse, Chairman of the Board of Management of BMW AG. “Over the past years, we have adopted the right strategic positioning. We are benefiting from that today: In a challenging environment, we do not need to change direction but can maintain our course and continue implementing our strategy systematically.”

Technology-neutral approach as key success factor in global competition

The diversity of its product range remains a key success factor for the BMW Group: With a broad drive train portfolio spanning internal combustion engines, plug-in hybrids, battery-electric drive trains and, from 2028, hydrogen fuel cells, the company is laying the foundation to meet globally diverse requirements and customer needs, both today and in the future.

At the same time, this approach is also key to effective CO₂ reduction: In 2025, the company slightly overfulfilled the ambitious targets of the European Union (EU 27+2), with fleet emissions of 90 grams per kilometre – without relying on instruments such as pooling or temporal staggering. This underlines once again how a technology-neutral approach and climate protection go hand in hand at the BMW Group.

Battery-electric vehicles (BEVs) remain growth driver for BMW Group

In financial year 2025, the BMW Group increased its BEV sales worldwide to 442,056 units (+3.6%), representing 17.9% of its total sales. This means that one in six BMW Group vehicles sold was fully electric. At MINI, the percentage was even higher, with one in three vehicles already fully electric.

Plug-in hybrids (PHEVs) also remain an essential component of the technology-neutral approach and the electrification of the model range: In total, the BMW Group delivered 642,071 electrified vehicles, including plug-in hybrids (PHEVs and BEVs) in 2025, meaning that one in four vehicles was electrified. In Europe, the proportion was even higher, where 40 percent of BMW Group vehicles were either fully electric or plug-in hybrids.

2026 electrification milestone: Two million BEVs delivered to customers

In 2025, the BMW Group reached two major electrification milestones since the debut of the BMW i3 and BMW i8 in 2013: In June, the 1.5-millionth fully-electric vehicle was handed over to its new owner. This was followed in August by the three-millionth electrified vehicle. The next milestone will come this year, with the two-millionth fully-electric vehicle.

“With our wide range of electrified vehicles, we have secured ourselves a strong competitive position. We remain true to our role as pioneers and continue to expand our BEV line-up: By the end of this year, we will offer our customers 20 fully-electric cars,” said Zipse.

Strong brands and attractive product line-up with diverse drive train portfolio

With 2,463,681 premium vehicles delivered to customers in financial year 2025, BMW Group sales reached the same high level as in 2024 (2024: 2,450,854 units; +0.5%). Thanks to its globally balanced footprint, the company was able to offset its decline in sales in China (-12.5%) with gains in other regions, reporting solid growth in Europe (+7.3%) and the Americas (+5.6%).

The main growth drivers included the BMW 5 Series, with sales up by more than a quarter, and the compact BMW X2, which rose by 33%. For the 14th consecutive year, BMW M GmbH deliveries reached a new all-time sales high of 213,449 units (2024: 206,587 units; +3.3%), with the BMW M2 Coupé* and the M3* family as the best-selling models. For the first time, one in ten BMWs delivered was a BMW M model. On the fully-electric side, the BMW i5*, BMW iX2* and BMW iX1* models all saw significant growth.

In 2025, the top-selling model in the rapidly growing MINI family, with a total of 288,278 deliveries (2024: 244,925 units; +17.7%), was the MINI Countryman*. The MINI Aceman*, the new MINI Convertible* and the fully-electric MINI Cooper* models led the MINI brand to significant growth. With more than 105,000 BEVs delivered to customers, fully-electric vehicles accounted for over 36% of sales.

The Rolls-Royce luxury brand matched the level of the previous year, with 5,664 deliveries (2024: 5,712 units; -0.8%). The Rolls-Royce Cullinan and fully-electric Spectre models were the most in demand.

BMW Group meets 2025 targets

As projected, the BMW Group achieved its business objectives for 2025. Thanks to its attractive line-up, the BMW Group reported revenues of € 133,453 million for the full year (2024: € 142,380 million; -6.3%; adjusted for currency translation
effects: -3.9%). This reflects the intense competition in the automotive sector, particularly in China. Furthermore, negative currency translation effects, primarily from the US dollar, Korean won and Chinese renminbi, also had an impact.

Lower R&D spending and capital expenditure as planned

As previously announced, the BMW Group’s investments in the future have declined from their peak: Research and development spending totalled € 8,319 million in 2025 – a moderate decrease from the previous year (2024: €9,078 million; -8.4%). Expenditure for research and development is largely focused on digitalisation and electrification of the vehicle fleet across all model series. It also includes spending for the development of NEUE KLASSE models, such as the BMW iX3* and the successor models to the BMW X5 and BMW 7 Series. The R&D ratio for the full year decreased to 6.2% (2024: 6.4%). As planned, capital expenditure for the full year also declined significantly to € 7,237 million (2024: € 9,056 million; -20.1%), with a capex ratio of 5.4%.

The BMW Group was also able to reduce sales and administrative expenses in line with forecasts, lowering costs by 6.1% to € 10,606 million (2024: € 11,296 million).

“Our disciplined active cost management strengthened our performance in 2025: Compared with the previous year, as promised, we were able to streamline our cost structures in line with planning, by reducing R&D expenditure, sales and administrative expenses as well as manufacturing and material costs. A total reduction in expenses of € 2.5 billion has benefited our profitability. We will continue systematically lowering costs this year, in line with our planning," said Walter Mertl, member of the Board of Management responsible for Finance.

Group EBT margin in line with previous year

In 2025, despite significant tariff headwinds, the BMW Group once again achieved Group earnings before tax (EBT) of more than € 10 billion (€ 10,236 million; 2024: € 10,971 million; -6.7%). The Group EBT margin of 7.7% (2024: 7.7%) was on a par with the previous year. Group net profit once again exceeded € 7 billion, at € 7,451 million (2024: € 7,678 million; -3.0%).

Automotive EBIT margin within target range of 5 to 7%

Automotive Segment earnings before financial result (EBIT) totalled € 6,259 million (2024: € 7,893 million; -20.7%). The EBIT margin of 5.3% (2024: 6.3%) was within the target range of 5 to 7%, as forecast in March 2025. Excluding depreciation and amortisation for BBA assets from the purchase price allocation, the EBIT margin was 6.4%. As forecast, the additional impact of tariffs in 2025 lowered the margin by approx. 1.5 percentage points.

The Automotive Segment’s free cash flow for the full year totalled € 3,240 million (2024: € 4,852 million). Cash inflows from operating activities decreased year-on-year, partially offsetting the lower investment activity. Due to the reduction in inventories, working capital also had a positive effect on the segment’s cash inflows. The segment’s free cash flow is projected to exceed € 4.5 billion in 2026.

The Financial Services Segment reported a slight increase in the number of new credit financing and leasing contracts in 2025. This was primarily driven by positive business development in Europe and an improvement in the Chinese competitive environment in the second half of the year, after local banks substantially reduced their commission rates for brokering of financial and insurance products to retail customers.

As a consequence, the segment’s volume of new business also increased slightly, despite negative currency translation effects, reaching € 65,818 million for the full year (2024: € 64,519 million/+2.0%). The penetration rate, the percentage of new BMW Group vehicles leased or financed by the Financial Services Segment, climbed to 46.6% duringthe reporting year (2024: 42.6%/+4.0 percentage points).

Segment profit before tax (PBT) for the full year 2025 amounted to
€ 2,401 million (2024: € 2,538 million/-5.4%). The decrease was primarily due to lower income from the sale of lease returns and a tax arrears payment required as a result of a revised operational tax assessment relating to previous years.

Dividend payout and payout ratio in line with previous year

The BMW Group ensures that its shareholders consistently benefit from the company’s success. Its sustainable dividend policy offers shareholders a reliable return on investment.

“In 2025, the BMW Group achieved a stable EBT margin of 7.7%, with pre-tax earnings once again exceeding € 10 billion. Thanks to a stable year-on-year profit attributable to shareholders of BMW AG, we are proposing a total dividend payment of € 2,672 billion, comparable to the previous year, with a stable payout ratio of 36.6%,” said Mertl.

The payout ratio is thus at the high end of the target range of 30-40% of net profit attributable to the shareholders of BMW AG.

The Annual General Meeting in May 2025 authorised the Board of Management to buy back up to 10% of BMW AG’s share capital over the next five years. Based on this new authorisation, the Board of Management approved a third share repurchase programme with a volume of up to € 2 billion,to be completed no later than 30 April 2027. By December 2025, the first tranche of shares, with a value of € 750 million, had been repurchased.

As of 31 December 2025, BMW AG held 8,682,146 shares, with a nominal value of
€ 8,682,146. This is equivalent to 1.41% of the share capital as of 31 December 2025.

At this year’s Annual General Meeting on 13 May 2026, the Board of Management and Supervisory Board will propose a dividend of € 4. 40 per share of common stock (2024: € 4.30) and € 4.42 per share of preferred stock (2024: € 4.32). Furthermore, at a separate meeting of preferred shareholders held on same day, the Board of Management and Supervisory Board will propose the 1:1 conversion of all shares of preferred stock into common stock with voting rights, without any additional payment obligation.

NEUE KLASSE ramp-up begins in 2026

During the current financial year, the ramp-up of the NEUE KLASSE will gain speed, starting out with two models at the heart of the BMW brand: Since its world premiere at the International Motor Show (IAA) in September 2025, the fully-electric BMW iX3 has seen extremely strong demand – among pre-ordered fully-electric BMW vehicles in Europe, one in three orders is for a BMW iX3. Due to the high demand, the plant in Debrecen, Hungary, is already operating in two shifts. The second NEUE KLASSE model – the fully-electric BMW i3– will celebrate its design premiere next week in Munich.

“With the successful launch of the NEUE KLASSE, we demonstrated in 2025 that we are leading the BMW brand into the future, with new technology clusters and a fresh design language. The extraordinarily high demand for the first model, the BMW iX3, proves that pioneering spirit, innovation and courage deliver results,” said Zipse. “We will maintain the high pace of our innovation rollout as we introduce the technologies of the NEUE KLASSE across our entire portfolio: Between now and 2027, we will present more than 40 new or updated models. These will also include the BMW 3 Series and BMW X5: two all-new models in two of our key segments, offered with all drive train variants. In this way, we are ushering in a new era of technology neutrality at the BMW Group.”

Forecast for financial year 2026

The BMW Group anticipates the following developments during financial year 2026: Given the current economic outlook for 2026, the global automotive markets are expected to develop in a stable manner. The company anticipates growth potential overall for Europe and the USA. Based on the average sales volume of recent months, sales in China are expected to remain approximately at the previous year's level.
Globally, the company forecasts that deliveries will be on a par with the previous year and that fully-electric vehicles will account for the same share of sales as last year.

For financial year 2026, the BMW Group assumes that headwinds from higher tariffs will further impact the EBIT margin in the Automotive Segment by about 1.25 percentage points. Mitigation measures have already been considered.

Regarding forecast values: In addition to the aforementioned tariff-related burdens, the EBIT of the Automotive Segment will be impacted year‑on‑year by higher negative effects from currencies and raw materials, by rising depreciation and a significantly lower capitalization rate, as well as by overall lower revenues resulting from the declining used‑car market. In China, the price and product measures adopted to stabilize transaction prices will have a negative year‑on‑year effect, particularly in the first half of the year.
The planned cost reductions in capital expenditure, material and manufacturing costs, in research and development activities, as well as in selling and administrative expenses will partially offset these burdens.

The EBIT margin for the Automotive Segment is therefore forecast to be within the range of 4 to 6%. RoCE should be between 6 to 10%.

In the Financial Services Segment, RoE is projected to be between 13 to 16%. A further decline in the used car markets and lower income from the resale of end-of-lease vehicles compared to 2025 are anticipated.

In the Motorcycles Segment, deliveries are forecast to be on a par with the previous year, with an EBIT margin within the range of 4.0 to 6.0% and a RoCE of 10 to 14%.

In light of the forecast developments, a moderate decline in Group earnings before tax is expected for 2026.

The BMW Group’s actual business performance may deviate from these expectations – for example, due to changes in political and macroeconomic conditions.

Proposal for the election of a Supervisory Board member

The Supervisory Board will propose to the Annual General Meeting that Dr Christian Bruch, Chief Executive Officer of Siemens Energy AG, be newly elected to the Supervisory Board for a term of four years.

* * *

The BMW Group Report 2025 will be published on 12 March 2026 at 7:30 a.m. (CET) at https://www.bmwgroup.com/de/investor-relations/unternehmensberichte.html. The BMW Group Annual Conference taking place on 12 March 2026 as virtual event can be watched live in the internet from 8:00 a.m. (CET) at: https://www.live.bmwgroup.com/en/live-streaming/, followed by the livestream of the journalist Q+A at the Annual Conference from 9:00-10:00 a.m. From 11:00 a.m.-12:00 p.m. will follow the livestream of the Investor Relations Q+A with analysts at https://www.bmwgroup.com/en/investor-relations/annual-conferences.html.

The BMW Group – an overview: GJ 2025		YTD Q4 2025	YTD Q4 2024	Change in %
Deliveries to customers
Automotive¹	units	2,463,681	2,450,854	+0.5
thereof: BMW	units	2,169,739	2,200,217	-1.4
MINI	units	288,278	244,925	17.7
Rolls-Royce	units	5,664	5,712	-0.8
Motorcycles	units	202,563	210,385	-3.7

Employees (as of 31 Dec. 2025)		154,540
EBIT margin Automotive Segment	percent	5.3%	6.3%	-1.0 %-point
EBIT margin Motorcycles Segment	percent	5.7%	6.1%	-0.4 %-point
EBT margin BMW Group²	percent	7.7%	7.7%	-

Revenues	€ million	133,453	142,380	-6.3
thereof: Automotive	€ million	117,557	124,917	-5.9
Motorcycles	€ million	3,143	3,220	-2.4
Financial Services	€ million	39,806	38,562	3.2
Other Entities	€ million	12	14	-14.3
Eliminations	€ million	-27,065	-24,333	-11.2

Profit before financial result (EBIT)	€ million	10,186	11,509	-11.5
thereof: Automotive	€ million	6,259	7,893	-20.7
Motorcycles	€ million	178	198	-10.1
Financial Services	€ million	2,411	2,511	-4.0
Other Entities	€ million	0	-25	-
Eliminations	€ million	1,338	932	43.6

Profit before tax (EBT)	€ million	10,236	10,971	-6.7
thereof: Automotive	€ million	5,945	7,544	-21.2
Motorcycles	€ million	174	198	-12.1
Financial Services	€ million	2,401	2,538	-5.4
Other Entities	€ million	1,087	837	29.9
Eliminations	€ million	629	-146	-

Group income taxes	€ million	-2,785	-3,293	-15.4
Net profit	€ million	7,451	7,678	-3.0
Earnings per share of common stock	€	11.89	11.62	2.3
Earnings per share of preferred stock³	€	11.91	11.64	2.3
¹ Deliveries include the joint venture BMW Brilliance Automotive Ltd., Shenyang.
²Ratio of Group earnings before taxes to Group revenues.
³ Common/preferred shares. Earnings per share of preferred stock are calculated by distributing the earnings required to cover the additional dividend of € 0.02 per preferred share proportionally over the quarters of the corresponding financial year.

The BMW Group – an overview: IN Q4 2025		IN Q4 2025	IN Q4 2024	Change in %
Deliveries to customers
Automotive¹	units	667,947	696,697	-4.1
thereof: BMW	units	584,357	616,714	-5.2
MINI	units	82,026	78,241	4.8
Rolls-Royce	units	1,564	1,742	-10.2
Motorcycles	units	43,407	46,969	-7.6

Employees (as of 31 Dec. 2025)		154,540
EBIT margin Automotive Segment	percent	3.7%	5.5%	-1.8 %-points
EBIT margin Motorcycles Segment	percent	-15.1%	-6.8%	-8.3 %-points
EBT margin BMW Group²	percent	6.5%	5.8%	0.7 %-point

Revenues	€ million	33,454	36,416	-8.1
thereof: Automotive	€ million	30,393	34,054	-10.8
Motorcycles	€ million	621	657	-5.5
Financial Services	€ million	10,095	9,964	1.3
Other Entities	€ million	3	4	-25.0
Eliminations	€ million	-7,658	-8,263	7.3

Profit before financial result (EBIT)	€ million	2,122	1,882	12.8
thereof: Automotive	€ million	1,139	1,865	-38.9
Motorcycles	€ million	-94	-45	-
Financial Services	€ million	544	312	74.4
Other Entities	€ million	9	-12	-
Eliminations	€ million	524	-238	-

Profit before tax (EBT)	€ million	2,180	2,110	3.3
thereof: Automotive	€ million	1,040	1,781	-41.6
Motorcycles	€ million	-96	-46	-
Financial Services	€ million	565	392	44.1
Other Entities	€ million	315	458	-31.2
Eliminations	€ million	356	-475	-

Group income taxes	€ million	-441	-564	-21.8
Net profit	€ million	1,739	1,546	12.5
Earnings per share of common stock	€	2.92	2.41	21.2
Earnings per share of preferred stock³	€	2.93	2.42	21.1
¹Deliveries include the joint venture BMW Brilliance Automotive Ltd., Shenyang.
²Ratio of Group earnings before taxes to Group revenues.
³ Common/preferred shares. Earnings per share of preferred stock are calculated by distributing the earnings required to cover the additional dividend of € 0.02 per preferred share proportionally over the quarters of the corresponding financial year.

GLOSSARY – explanatory comments on key performance indicators

Deliveries to customers

A new or used vehicle is recorded as a delivery once it is handed over to the end user (which also includes leaseholders under lease contracts with BMW Financial Services). In the US and Canada, end users also include (1) dealers when they designate a vehicle as a service loaner or demonstrator vehicle and (2) dealers and other third parties when they purchase a company vehicle at auction and dealers when they purchase company vehicles directly from the BMW Group. Deliveries may be made by BMW AG, one of its international subsidiaries, a BMW Group retail outlet, or independent third-party dealers. The vast majority of deliveries – and hence the reporting of deliveries to the BMW Group – is made by independent third-party dealers. Retail vehicle deliveries during a given reporting period do not correlate directly to the revenues that the BMW Group recognises in respect of that particular reporting period.

Payout ratio

The payout ratio is preliminary. Although the Board of Management and the Supervisory Board will propose a fixed dividend per share at the Annual General Meeting, the number of shares entitled to a dividend is expected to fall by the Annual General Meeting due to the ongoing share buy-back programme. Accordingly, the total amount to be distributed to shareholders is also still expected to change by 13 May.

EBIT

Profit before financial result. Profit before financial result comprises revenues less cost of sales, less selling and administrative expenses and plus/minus net other operating income and expenses.

EBIT margin

Profit/loss before financial result as a percentage of revenues.

EBT

EBIT plus financial result.

PHEV

Plug-in-hybrid electric vehicle - hybrid vehicle with petrol engine and electric drive.

If you have any questions, please contact:

BMW Group Corporate Communications

Dr Britta Ullrich, Finance Communications

Telephone: +49 89 382-18364

Email: britta.ullrich@bmwgroup.com

Sebastian Keßler, Communications BMW Group, Strategy

Telephone: +49 89 382-21616

Email: Sebastian.KE.Kessler@bmwgroup.com

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24118

Email: Max-Morten.Borgmann@bmwgroup.com

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmwgroup.com

The BMW Group

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group Ireland names 2025 Retailers of the Year.

Thu, 26 Feb 2026 09:58:00 +0100

BMW Group Ireland has named its inaugural Retailers of the Year for 2025, recognising outstanding performance across the BMW and MINI brands over the past twelve months.

The awards celebrate the top BMW and MINI retailers who excelled in business performance and transformation throughout the year. Conlans BMW Kildare was honoured as BMW Retailer of the Year Ireland, while Frank Keane Naas Road received the MINI Retailer of the Year Ireland award.

In addition, the Sustainability Retail Champion of the Year Award was presented to Colm Quinn, recognising efforts in CO₂ reduction and active involvement in the local community. The Sustainability Retail Champion of the Year Award, now in its third year, is important because it recognises and encourages efforts to reduce environmental impact and promote long-term responsible practices within the retail network.

The ceremony took place at the historic Löwenbräukeller in Munich, with retailers from across the BMW and MINI UK and Ireland network attendance. The event was hosted by TV and radio presenter Dermot O’Leary.

This year’s awards coincided with the company’s Brand and Business Summit, which brought together retail partners from across Europe to align on BMW Group’s product and commercial strategies.

Helen Westby, Managing Director, BMW Group Ireland, said: “We are delighted to be hosting our first ever Retailer of the Year Awards alongside our colleagues in the UK, to recognise outstanding performance. The winners represent the highest standards across our network. Their focus on resilience, leadership, and customer excellence set the benchmark for our brands.”

The 2025 Retailer of the Year Awards were held just two weeks before the first customer deliveries of the new BMW iX3 in Ireland, with the official market launch on Saturday, 7 March 2026.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

For further information please contact:

Laura Condron | +353860477549 | Laura.Condron@BMW.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The beginning of a new era: fully electric BMW M models set unrivalled high-performance standards.

Thu, 15 Jan 2026 09:47:48 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. BMW M’s high-performance vehicles will soon deliver the ‘Ultimate Driving Machine’ experience in electric form. From 2027, BMW M will usher in a new era in the high-performance vehicle segment and, for the first time, bring BMW M’s motto, “Born on the racetrack. Made for the streets. Core of a passionate community”, to life with a fully electric drivetrain. “The next generation of models are set to establish a new benchmark in the high-performance vehicle segment,” says Franciscus van Meel, Managing Director of BMW M GmbH. “With the latest generation of Neue Klasse technology, we are taking the BMW M driving experience to a new level and will inspire our customers with outstanding, racetrack-ready driving dynamics for everyday use.”

The future model generation embodies the DNA of the high-performance brand with authenticity and advances the distinct BMW M driving experience. The fully electric drivetrain redefines the brand’s dynamics, combining driving pleasure with racetrack capability in an unprecedented way. Long range, high charging performance thanks to 800-volt technology, and highly efficient energy recuperation make the fully electric BMW M models a versatile everyday companion. The newly developed architecture with centrally controlled individual wheel drive opens up a new dimension of driving dynamics and further increases the driving safety of all BMW M next-generation vehicles.

The significant gains in driving dynamics are also the result of the forward-looking central control and electronics architecture of the Neue Klasse. Four high-performance computers, known as “Superbrains,” unite computing power for driving dynamics (“Heart of Joy”), automated driving, infotainment, as well as basic and comfort functions. In addition to enhanced overall performance through accelerated data exchange, the next-generation BMW M models also benefit from faster updates and upgrades.

Innovative BMW M eDrive concept with fully integrated M Dynamic Performance Control.
The BMW M models has been developed from the ground up. At the core of the new architecture is BMW M eDrive, which is based on the BMW Gen6 technology of the Neue Klasse. Each wheel is driven by an electric motor. In combination with the M-specific control software of the ‘Heart of Joy’, the ‘BMW M Dynamic Performance Control’ unlocks completely new potentials in driving dynamics and safety for high-performance vehicles. Additionally, the system enables maximum recuperation and optimum traction right up to the limit, as well as a more direct response.

In all electric models of BMW M, two electric drive units on the front and rear axles, each with one electric motor per wheel, ensure driving performance expected from BMW M. Each of the four electric motors drives one wheel. This concept combines all the advantages of rear-wheel and all-wheel drive while enhancing driving dynamics on the road and racetrack. Additionally, the front axle can be completely decoupled. The result is BMW M’s renowned rear-wheel drive with its dynamic driving characteristics, enhanced efficiency, and increased range, for example, on longer motorway journeys. For the unmistakable BMW M driving experience and enhanced drivability, various predefined driving modes, simulated gear shifts, and a newly developed soundscape come into play. These are just a few examples of how BMW M channels pure emotion into the fully electric BMW M models, making it felt in every single drive.

The electric drive units of BMW M eDrive are characterised by high power density and are the most powerful drives BMW M has ever used. In both drive units, the electric motors are arranged in parallel, each delivering power to one gearbox per wheel. The drive units also integrate the inverter for controlling the electric motors and the oil supply. The system enables precise control of torque and power at each individual wheel, allowing for optimal traction, continuous torque distribution between the braking system and electric motors, as well as brake energy recuperation right up to the limit. The result is a driving experience in BMW M production vehicles that has never been achieved before.

Powerful high-voltage battery for high peak performance and faster charging.
The high-voltage battery, boasting over 100 kWh of usable energy as the powerhouse for the BMW M eDrive system, has also been specifically adapted to meet the demands of high-performance vehicles. The focus remains on compatibility with both road and racetrack use. This is achieved through a "Design to Power" approach, featuring a performance-optimized variant of the Gen6 cylindrical cell. Supporting this, the cooling system and the Energy Master — the highly intelligent control center of the battery located outside the battery pack — have been optimized for higher power outputs. With BMW M specific solutions, the Gen6 high-voltage battery in the fully electric high-performance models delivers even greater peak and charging performance. Additionally, the BMW M models with Gen6 technology offer the highest recuperation values. The high-voltage battery housing also serves as a structural component of the vehicle and is connected to the front and rear axles. The higher resulting stiffness in the overall vehicle also leads to improved driving dynamics.

Innovative lightweight design with first-time use of natural fibre elements.
Apart from innovations related to driving performance, high-tech will be also reflected by new and innovative materials. Lightweight construction has always played an important role in high-performance models. Therefore, BMW M will introduce for the very first-time natural fibre elements within the fully electric BMW M high-performance model line-up.

The brand gained significant experience in durability, production, and integration using natural fibre in motorsport since 2019. This material offers similar properties to carbon fibre but can be produced with around 40 per cent less CO₂e.

In case of queries, please contact:

Corporate Communications

Christophe Koenig, Head of BMW M GmbH and BMW M Motorsport Communications
Telephone: +49-89-382-56097
E-mail: Christophe.Koenig@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW
Telephone: +49-89-382-30871
E-mail: Alexandra.Landers@bmw.de

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group receives prestigious innovation award for components made from flax fibres.

Thu, 15 Jan 2026 09:46:01 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The BMW Group, together with its partners, has won the globally renowned JEC Composites Innovation Award for series-production exterior components in automobiles. The award was presented at the JEC World Premiere in Paris and recognizes innovations in the development of sustainable materials for the automotive industry.

Innovation and sustainability in automotive engineering.

In June of 2025, the BMW Group first announced the use of natural composites made from flax fibre in the design of series-production vehicles. The award in the "Automotive & Road Transportation Parts" category recognizes BMW Group’s successful integration of these innovative materials. BMW Group’s decision to use natural fibre composites for visible components in series-production vehicles is the most comprehensive application within the industry to date.

Collaboration enables technological breakthrough.

The innovative use of fibre composites is the result of years of research and development work and intensive cooperation with partners Bcomp Ltd., Cobra Advanced Composites Co. Ltd. and PPG Wörwag Coatings GmbH & Co. KG. Together, the consortium succeeded in overcoming a major technical challenge: ensuring the natural fibre composites developed would meet the complex requirements for series production required across the structure of the vehicle, including the high quality needed for the roof panel.

Contribution to CO₂e reduction and lightweight construction.

The use of natural fibres helps to reduce the CO₂e footprint of future vehicle models and has an impact on lightweight construction goals. Material tests show that superior exterior and interior components can be manufactured from these natural fibres.

A concrete example is the use of natural flax fibre composites instead of carbon fibre composites in the roof panels of future models. Replacing carbon roof panel with flax fibre panels can achieve a reduction in CO₂e emissions of around 40% during production plus addition end-of-life considerations.

Collaboration as a success factor.

The development of innovative natural flax fibre composites is the result of successful and intensive collaboration with internal and external partners. Cross-departmental and cross-company cooperation has led to new and innovative solutions in materials and manufacturing processes. Through BMW Group’s use of interdisciplinary expertise, it has been possible to develop forward-looking products and consistently promote sustainability in automotive engineering.

Dr. Herbert Negele, Head of Materials Development and Lightweight Construction, emphasized the importance of BMW Group’s collaborative approach: "At BMW Group, we are committed to thinking and acting responsibly. This premise requires the continuous development of our materials towards sustainability, while continuing to meet the high demands of functionality, lightweight construction and design. The JEC Award confirms our approach and motivates everyone involved in the project to continue along this path.”

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

BMW Group Ireland leads the premium segment in 2025.

Wed, 07 Jan 2026 12:25:00 +0100

BMW Group Ireland delivers a strong 2025 sales performance in with 5,868 vehicle registrations.
BMW recorded 5,143 registrations, establishing its position as the leading premium automotive brand in Ireland.
Continued momentum in electric sales with 1,153 all-electric BMW and MINI vehicles registered in 2025, representing over 19 percent of the total volume.
Leadership in the luxury class, driven by strong growth for BMW
i7, M5 alongside sustained demand for BMW XM.
MINI registrations increased to 725 units (2024: 561), with almost 50 per cent fully electric.

Dublin. BMW Group Ireland has delivered a strong performance in 2025, reporting 5,868 registrations, with over 19 per cent of these vehicles being battery electric vehicles (BEV). The BMW brand recorded 5,143 registrations (2024: 4,619), establishing its position as Ireland leading premium automotive brand. MINI registered a total of 725 vehicles with almost half of these fully electric.

The BMW brand registered 801 fully electric models in 2025, with year-on-year growth in key electric models including the BMW iX1 and BMW iX2.

“BMW Group Ireland has delivered a strong year, with BMW establishing its position as Ireland’s leading premium automotive brand and MINI continuing its momentum with a revitalised model range,” said Helen Westby, Managing Director, BMW Group Ireland.

“Our focus remains on giving customers the right choice of vehicle at the right time. We will begin customer deliveries in March of the first Neue Klasse model, the BMW iX3, marking the start of a new generation of BMW vehicles that deliver a clear leap forward in technology, design and driving dynamics.

The BMW iX1 led the brand’s all-electric registrations (372 registrations) thanks to its competitive pricing and inclusion in the current Government incentives (the SEAI Grant, Vehicle Registration Tax (VRT) relief, and 0% Benefit-In-Kind (BIK) threshold). It’s imperative the Government continues to support the BEV market if we want to build on this momentum.”

Meanwhile demand for plug-in hybrid models continued to grow, with a total of 3,153 PHEV registrations, increasing by 33 per cent over 2024, with models such as the BMW X3 and BMW XM outperforming expectations.

In addition to its all-electric success, BMW’s wider model portfolio continued to perform strongly. The BMW X5 and BMW X1 were the brand’s best-sellers, while the BMW 5 Series and BMW 1 Series also recorded significant increases. Following its first full year on sale in Ireland, the fourth generation BMW X3 recorded a 49.5 per cent increase in registrations, reflecting continued customer appeal driven by its refreshed design, plug-in hybrid technology and advanced in-car technology.

BMW M recorded another market-leading year in Ireland in 2025, with 150 BMW M5 registrations, reflecting strong demand across both M Performance and M High Performance models and underlining the brand’s appealing blend of everyday usability thanks to its plug-in hybrid motor technology while also delivering motorsport-inspired performance.

Following its successful transition to The New Retail in 2025, MINI saw significant momentum throughout the year. Registering a total of 725 units, MINI achieved 48.55 per cent BEV sales and a significant increase in sales up 29 per cent from 2024, driven by the brand’s completely revitalised product portfolio.

“2025 has been a standout year for MINI in Ireland, driven by the growing demand for our fully electric models alongside the continued success of our most iconic vehicles,” said Julie Bothwell, Sales and Marketing manager for MINI Ireland.

“The successful transition to an agency model under The New Retail has been underpinned by the commitment of our retailer partners, who have played a vital role in delivering this performance. With nearly a third of our sales now fully electric, MINI continues to make progress in its electrification journey while staying true to the brand’s iconic character.”

BMW Group Ireland registrations -January to December 2025:

	2025	2024	per cent change
BMW	5,143	4,619	+11.3%
MINI	725	561	+29.2%
of which MINI BEV	325	133	+164.7%
Total BMW Group Ireland	5,868	5,180	+13.28%

Ends

For further information please contact:

Laura Condron

Communications and Strategy Manager

BMW Group Ireland

Laura.Condron@bmw.ie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Tue, 06 Jan 2026 10:12:32 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X. (LINK TO FULL RELEASE)

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

Supervisory Board defines succession: Milan Nedeljković appointed new Chairman of the Board of Management of BMW AG

Tue, 09 Dec 2025 18:27:05 +0100

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market.

Munich. Dr.-Ing. Milan Nedeljković will assume the role of Chairman of the Board of Management of BMW AG effective on 14 May 2026. The company’s Supervisory Board took this decision today. Following the successful launch of the Neue Klasse, Nedeljković will succeed Oliver Zipse, who has been a member of the Board of Management of BMW AG for more than ten years and has served as its Chairman since August 2019. The Supervisory Board extends its sincere thanks to Oliver Zipse for his outstanding achievements for the BMW Group.

"Milan Nedeljković convinces with his strategic foresight, strong implementation skills, and entrepreneurial thinking. He stands for very focused management of resources—whether financial or ecological," said Dr. Nicolas Peter, Chairman of the Supervisory Board of BMW AG. " Milan Nedeljković inspires people with ideas, unites them behind shared values, and thereby motivates them to realize peak performance. This is a crucial leadership quality to maintain the BMW Group’s successful course in this time of transformation."

In 2023, Oliver Zipse’s contract as Chairman of the Board of Management of BMW AG was extended beyond the usual retirement age until 2026. Subsequently, he will leave the Board of Management as planned after the Annual General Meeting on 13 May 2026, concluding a total of 35 years with the BMW Group.

"Oliver Zipse has made a significant contribution to the BMW Group and deserves our sincere gratitude. He has led BMW through global crises such as the COVID-19 pandemic and represents the Neue Klasse as the largest strategic project in the company’s history," said Peter. "Oliver Zipse has always prioritized BMW’s success. He consistently took a clear stance—even in the face of great external headwinds—and thus kept the company on track during turbulent times."

Milan Nedeljković, the designated Chairman of the Board of Management, has been a member of the Board of Management of BMW AG since 2019 and is currently responsible for the Production division. The 56-year-old began his professional career at BMW as a Trainee in 1993 and has accumulated extensive international experience. He has held senior leadership positions at Plant Oxford, as Managing Director Plant Leipzig and Munich and as Senior Vice President Corporate Quality. His contract as Chairman of the Board of Management will extend into 2031.

Dr. Martin Kimmich, Chairman of the Global Works Council and deputy Chairman of the Supervisory Board, said: "Milan Nedeljković is held in high regard by and enjoys the trust of BMW’s workforce. Together with him, we look forward to continuing the long tradition of cooperative collaboration between the Works Council and corporate management as a foundation for our BMW success story."

ENDS

If you have any questions, please contact:

Max-Morten Borgmann, Head of Communications BMW Group, Finance, Sales
Telephone: +49 89 382-24118
Email: max-morten.borgmann@bmwgroup.com

The BMW Group

With its four brands, BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key component of the BMW Group’s corporate strategy – from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com
inkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

A Tale of Two British Icons: Introducing the new MINI Paul Smith Edition.

Wed, 29 Oct 2025 02:00:00 +0100

Combining MINI's distinctive appearance with Paul Smith's remarkable design language, the new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons.

A partnership grounded in shared values of craftsmanship, creativity and innovation, the new MINI Paul Smith Edition follows in the footsteps of the original Paul Smith Classic Mini from 1998, the MINI STRIP in 2021 and the MINI Recharged by Paul Smith from 2022.

Launching with the MINI Cooper Electric and closely followed by the MINI Cooper 3-Door, 5-Door and Cooper Convertible, the British designer onboards his design language mantra ‘classic with a twist’ to the latest MINI Paul Smith Edition. The MINI Paul Smith Edition will celebrate its world premiere at the Japan Mobility Show on 29 October 2025.

Speaking on the introduction of the new MINI Paul Smith Edition, Sir Paul Smith comments “It’s not often that you see two icons of design work together in this way and it’s wonderful that our partnership has carried on over so many years. The MINI Paul Smith Edition has been a real privilege and a wonderful opportunity… new colours and new unexpected details will be a welcomed surprise.”

The new MINI Paul Smith Edition showcases the familiar MINI design language with an influx of Paul Smith styling details throughout both the exterior and interior, bringing together the shared history of MINI and Paul Smith into the present day.

Holger Hampf, Head of MINI Design, comments “MINI and Paul Smith embody a shared mindset of positivity, embracing the motto of this edition: ‘Every day is a new beginning.’ Our collaboration celebrates a mutual love for design and meticulous attention to detail. Unexpected elements such as the ‘hello’ projection on the ground and Paul Smith’s handwritten inscription bring a smile to your face right upon entering the car.”

Familiar MINI exterior design, with a further British twist:

The new MINI Paul Smith Edition is offered with three exterior paint choices – two of which are introduced exclusively on this edition. Statement Grey is a modern interpretation of the classic MINI Austin Seven colour from 1959 – a clear, bluish-tinted grey shade – while Inspired White is a contemporary homage to the popular Classic Mini Beige shade. The final paint colour, Midnight Black, can already be found in the MINI Family.

Two roof variants - a specially created Nottingham Green (a homage to Sir Paul’s birthplace) or Jet Black – continue the edition, alongside Nottingham Green wing mirrors and bordering to the octagonal front grille. To further compliment the roof, a Paul Smith ‘Signature Stripe’ can be found for those who chose the Nottingham Green option, and for Jet Black customers, elegant gloss and matt black stripes.

Other exterior details include a handwritten Sir Paul Smith ‘hello’ puddle light projected from the door mirrors and signature on the rear of the model, while the MINI logo has been given a newly designed Black/Blue colour combination for the Edition. 18-inch Night Spoke alloy wheels in Dark Steel complete with Nottingham Green centre caps displaying Paul Smith lettering complete the exterior design of this Edition.

Thoughtful s ignature s tyling : Inside the MINI Paul Smith Edition .

Moving inside, the Edition contains numerous Paul Smith details throughout. Upon entering the car, the driver and front passenger will be greeted with Smith’s handwritten motto ‘Everyday is a new beginning’ on the door sills, while a graphic of a hand-drawn rabbit by Paul Smith will be found on the front floormat.

The familiar knitted dashboard and door panels of the MINI Cooper have been tweaked to include Paul Smith tone-on-tone striped patterns to add a subtle, yet striking addition to the interior.

The steering wheel showcases the same Black/Blue coloured MINI logo, while the bottom of the steering wheel sits the iconic Paul Smith ‘Signature Stripe’ alongside the Paul Smith wordmark.

Vescin sports seats - finished in Nightshade Blue - showcase the familiar Paul Smith stripes spread across the top of the seats with a stitched Paul Smith logo and blue stitching which can be found across the seats and steering wheel.

Further key touchpoints inside the Edition such as door handles, speaker grilles, steering wheel surrounds and cup holders, are all finished in Dark Steel, bringing together the hero colour palette of the new MINI Paul Smith Edition.

A history of MINI and Paul Smith:

As familiar collaborators, this partnership has always been a tribute to creative expression and individuality, perfectly embodying the essence and character of both brands. The joint creative success story began in 1998, when the designer created a limited edition of the classic Mini: a specially created “Paul Smith Blue” colour and matching anthracite-coloured alloy wheels lent the iconic model the signature of Paul Smith.

In 1999, as a celebration of the 40 th birthday for the classic Mini, a one-off example was dipped in his characteristic stripe design, showcasing 86 stripes in 26 colours and remains a key visual cue for the Paul Smith brand.

In 2021, MINI celebrated the world premiere of the MINI STRIP, a custom-made, one-off model co-created by Paul Smith and MINI, shining the spotlight on sustainability in automotive design and manufacturing. The joint design process applied the principles of maximum reduction, to produce a minimalist, high-class design with a fresh and unconventional appeal.

Most recently in 2022, the British designer converted his classic Mini from the 1998 collaboration and reinvented the model by installing an electric motor to replace the combustion powered engine. The customised car was a part of the MINI Recharged project, which celebrated the fusion of tradition with pioneering technology,

Paul Smith MINI Collection:

Creativity flows in both directions - Paul Smith finds inspiration in MINI, just as MINI looks to the designer for cues in exclusive pieces in his collections. To celebrate the launch of the latest edition, Paul Smith will debut a collection of capsule bags, inspired by key details from the latest MINI collaboration.

The Paul Smith Edition will be priced from €41,330 OTR, with first customer deliveries expected in Spring 2026. The edition will make its world premiere at the Japan Mobility Show on 29 October 2025.

For more information on the new MINI Paul Smith Edition, please visit our website .

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

The First of a New Era I Introducing the New BMW iX3.

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Laura Condron | Communications & Strategy Manager | Laura.Condron@BMW.ie | +353860477549

Media website:
www.press.bmwgroup.ie
www.mini.ie
www.twitter.com/miniie
www.facebook.com/miniie
www.youtube.com/miniie

Press Contact: Laura Condron
Tel: +353-1-8628-214
E-mail: laura.condron@bmw.ie

From pilot fleet to series production: the new BMW iX5 Hydrogen

Mon, 22 Sep 2025 10:35:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the IE market.

Munich. The BMW Group is launching a vehicle with five different drivetrain technologies. The new BMW X5 will be the first model to offer customers a choice of battery electric, plug-in hybrid, petrol, diesel, and hydrogen fuel cell technology. The HyMoS (Hydrogen Mobility at Scale) initiative is designed to promote the development of hydrogen ecosystems and refueling stations in metropolitan areas and aims for an initial pilot implementation in Germany.

“By launching the new BMW X5 with a choice of five drive system variants, we are once again demonstrating our leading position as a technology pioneer,” says Joachim Post, Member of the Board of Management of BMW AG, Development at an BMW event in New York. “Hydrogen has an essential part to play in global decarbonisation, which is why we are committed to driving the technology forward.”

Technology-open approach is a strategic success factor

Product diversity continues to be a key success factor for the BMW Group. A wide-ranging portfolio of drive systems – encompassing ICE engines, plug-in hybrids, battery electric drive systems and, starting with the new BMW iX5 Hydrogen in 2028, hydrogen fuel cell technology – lays the foundations for successfully meeting the varying demands and needs of customers worldwide both now and in the future.

Flexible manufacturing structures and high levels of integration expertise enable this array of drive technologies to be implemented efficiently in the new BMW X5 range in terms of development, purchasing and production. This means the BMW model line-up will include two types of fully electric drivetrain (battery electric and hydrogen fuel cell) from 2028, underlining the rigorous application of the brand’s technology-open approach.

The new BMW iX5 Hydrogen

Following successful testing of the pilot fleet worldwide, the new BMW iX5 Hydrogen* will enter the market as the brand’s first-ever series-produced hydrogen-powered model. “The new BMW iX5 Hydrogen will be a true BMW - pioneering in its class and delivering the BMW typical driving pleasure,” says Michael Rath, Vice President Hydrogen Vehicles BMW Group.

The drive technology is based on the third-generation fuel cell system that the BMW Group is developing in collaboration with the Toyota Motor Corporation.

This technological advance paves the way for a system with a more compact design that is also more powerful and efficient, thereby increasing range and output at the same time as reducing energy consumption.

Benefits of hydrogen-powered technology

Hydrogen is recognized as a promising future energy carrier for global decarbonization. It acts as an effective storage medium for renewable energy sources, helping to balance supply and demand and enabling a more stable and reliable integration of renewables into the energy grid. Hydrogen is the missing piece for completing the electric mobility puzzle where battery electric drive systems are not an optimal solution.

HyMoS initiative: alliance for strengthening the hydrogen infrastructure

As well as developing the new BMW iX5 Hydrogen, BMW is also actively involved in efforts to expand the hydrogen refueling network. The HyMoS (Hydrogen Mobility at Scale) initiative was established to support hydrogen ecosystems for mobility in cooperation with industry and institutional partners. The aim of this initiative is to increase the economic viability of hydrogen mobility ecosystems by pooling the demand for all types of vehicles, including trucks, buses and passenger cars. This will help to reach an optimal distribution and usage of hydrogen stations. The initiative supports existing hydrogen ecosystem projects in achieving their full potential by sharing experiences across projects and providing ground support of its industry partners. A pilot phase started with the support of existing ecosystems in Germany and France to gather experiences for deployment to further metropolitan areas and a potential later expansion to other countries.

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Efficient, sustainable, digital: New BMW Group Plant Debrecen set to begin series production of the BMW iX3 in late October

Wed, 17 Sep 2025 08:57:10 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.

Debrecen. The BMW Group has entered the final phase before the first Neue Klasse model rolls off the assembly line. Series production of the new BMW iX3 will get underway in late October at the BMW Group plant in Debrecen, Hungary, as the newest, most innovative manufacturing facility in the company’s global production network officially begins work.

“The start of series production for the BMW iX3 signals a new era of automotive manufacturing. Our new plant in Debrecen has been designed and built fully in line with our strategic vision of the iFACTORY. Digital from the very beginning, the plant will offer a new dimension in efficient production without fossil fuels,” says Milan Nedeljković, member of the Board of Management of BMW AG responsible for Production.

The BMW iFACTORY represents a strategic vision of production, built on streamlined, efficient structures, responsible resource management, economical use of cutting-edge digital innovations and a strong focus on employees. The BMW Group has also registered new patents for a large number of innovative systems and processes at Plant Debrecen.

“We have taken on the challenge of building a completely new vehicle as the first job at an entirely new plant – and doing so in the leanest, most efficient way possible. We have simplified processes, reduced complexity, digitally validated each individual operation and systematically leveraged expertise across our global network. The result is this plant, with its efficient production, innovative processes and the flexibility to integrate additional models,” says Hans-Peter Kemser, head of BMW Group Plant Debrecen.

As with any new model, capacity for the new BMW iX3 will be gradually ramped up in stages after the start of production. Spearheading the arrival of the Neue Klasse, the iX3 showcases the latest design and technology innovations that will define the brand's entire model range in the future. Between now and 2027, the technologies in the Neue Klasse will be integrated into 40 new models and model updates.

From virtual factory to reality

The guiding principles of the BMW iFACTORY have been fully implemented in the technologies employed at the new BMW Group plant in Debrecen. For example, Plant Debrecen was planned and built digitally from the outset, and celebrated its virtual start of production back in March 2023 in the BMW Group’s Virtual Factory. This approach allowed every operation to be tested virtually in advance, enabling production lines to be installed in the buildings exactly as in the digital twin.

Optimal processes for all plant technologies

With an optimised value stream and efficient systems, the press shop guarantees a high level of productivity. The BMW Group continues to follow its proven strategy of using the same tools and presses throughout its global network. This optimises capacity utilisation within the network by allowing press tools to be deployed at multiple locations and enabling staff to be trained in-network.

The body shop, in particular, benefits from prior digital planning and validation. Every process detail was digitally simulated in advance to determine the ideal value stream and ensure that each of the nearly 1,000 robots was optimally positioned. From the outset, close collaboration between development and production teams led to high production efficiency and maximum customer benefit. For example, the number of joining methods was significantly reduced, lowering overall complexity. Design features integrated early in development are also evident in the details of the Neue Klasse, such as the invisible door seal. This creates a visual connection between the window and the door, resulting in a unique look. In addition, maximising the space available for the battery in the body structure – and thus the size and performance of the battery – directly benefits the customer.

At BMW Group Plant Debrecen, the paint shop plays a critical role in significantly reducing the CO₂e footprint of the BMW iX3. Production of the new BMW iX3 will generate a total of about 80kg CO₂e (scope 1/2 emissions). This figure covers CO₂e emissions from Plant Debrecen, as well as in-house parts production at other BMW Group facilities, including components manufactured in Landshut, for example. This represents a reduction of approx. two-thirds compared to production of existing BMW derivatives. For Plant Debrecen alone, this approach will reduce CO₂e emissions from the manufacture of a vehicle, including its high-voltage battery, by around 90% – to about 34 kg CO₂e (when operating at full capacity, compared with other BMW Group facilities).

Paint shops typically rely on gas to reach the high temperatures (up to 180 degrees Celsius) required. Plant Debrecen will be the BMW Group's first car plant supplied exclusively with electricity from renewable energy sources during normal operation, i.e. without using fossil fuels such as oil or gas. Because of its high energy demands, the paint shop is the most important factor in significantly lowering Plant Debrecen’s CO₂e emissions. In the paint shop alone, using electricity from renewable sources reduces annual CO₂e emissions by up to 12,000 tonnes. About a quarter of the plant's annual power needs will be supplied by the 50‑hectare on-site photovoltaic system. Surplus solar energy, such as that generated on non‑working days, is stored in a 1,800 m³ thermal storage system with a capacity of 130 MWh.

The paint shop also uses an energy recovery system. A heat grid was successfully implemented in the design of the new paint shop, delivering additional energy savings of up to 10%. This innovative concept combines multiple measures for efficient energy recovery from the compressed air supply, drying ovens and cooling systems. The recovered waste heat is then used to preheat the water circuit.

In addition, a thermal storage system – holding 1,800 m³ of water, with a capacity of 130 MWh – stores surplus energy from the photovoltaic system during off-peak periods and supplies it as heat during peak demand.

Full digitalisation of production processes further boosts assembly efficiency. The AIQX (Artificial Intelligence Quality Next) IT platform developed in-house at the BMW Group is a key component of the BMW iFACTORY. AIQX uses sensors and camera systems along the production line to automate quality processes. AI evaluates the data and provides real-time feedback to employees on the line. Looking ahead, vehicles on the line will also become active, connected participants in the industrial IoT (Internet of Things) ecosystem. They will conduct self-analysis, interact with plant employees in real time and automatically share and document relevant messages, using tools such as on-board cameras and IT systems. The equipment, tools, components and every BMW in the assembly halls are already digitally connected to the BMW production system.

The building's “finger structure” – an optimised version of the design employed at BMW Group Plant Leipzig – allows 80% of parts to be delivered directly to the correct point of assembly on the line. All-electric in-house logistics also benefit from autonomous tugger trains, which transport high-voltage batteries directly from production to installation points, as well as Smart Transport Robots that autonomously deliver smaller components to the assembly line. By linking all internal and external databases, the entire logistics process achieves unprecedented digital depth, automating many previously manual, interconnected analysis tasks. Well-structured information is therefore available at any time and can be analysed instantly “at the push of a button”.

The BMW Group has created highly intelligent production processes for its new high-voltage batteries developed in-house. Plant Debrecen will be the first of five plants worldwide to begin series production of Gen6 high-voltage batteries. The production processes were initially developed and tested at pilot plants. Artificial intelligence, data analytics and constant knowledge sharing within the production network also play a key role in the ramp-up of production. Digital twins of production and comprehensive AI databases ensure optimisation of processes and employee training. A consistent zero-defect approach enables seamless in-line quality inspections and 100% end‑of-line monitoring. In line keeping with the “local for local” principle, high‑voltage battery assembly takes place directly on site, allowing the production teams to take advantage of infrastructure efficiencies and short distances.

Best of the best:
Plant Debrecen benefits from expertise at all production sites worldwide

BMW Group Plant Debrecen is the first production site in the company's network not tied to a specific primary plant. Instead, it serves as a network plant, combining best practices from various locations worldwide. A major advantage of this approach is that the plant’s current workforce of more than 2,000 employees can be trained within the network, allowing employee know-how from different locations, such as China, South Africa, Mexico, the US and, of course, Germany, to be shared. At the same time, employees throughout the global network gain the opportunity to share their technology insights in Debrecen and bring expertise in production of the Neue Klasse models back to their own location – creating a win-win situation for all the plants.

A long version with further details on all technologies is available as a PDF file in the downloads section.

CO2 EMISSIONS & CONSUMPTION.

WLTP energy consumption combined: 17,9 - 15,1 kWh/100 km; WLTP CO₂ emissions combined: 0 g/km; CO₂-class: A; WLTP electric range: 679 - 805 km.

Press Contact: Chris Overall
Tel: +447815370990
E-mail: chris.overall@bmw.co.uk

BMW and Jung von Matt present international launch campaign for the BMW iX3.

Fri, 12 Sep 2025 10:21:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. For the launch of the new BMW iX3, BMW and its lead agency Jung von Matt Hamburg are presenting an international campaign that marks the start of a new era. The claim “The first of a new era” serves to position the BMW iX3 as the first model based on the future-forward Neue Klasse platform. This new chapter in the history of BMW puts the focus on electric mobility, digitalisation and sustainability while exploring new facets of the Sheer Driving Pleasure that has always been a key part of the BMW brand DNA.

The Neue Klasse: BMW enters a new era of driving pleasure with the iX3.
“It was the first Neue Klasse, in the 1960s, which laid the foundations for the global success of BMW. Today’s Neue Klasse takes us into a whole new era, which starts with the BMW iX3 as the first model from this new vehicle generation. It stands for electric mobility without range anxiety and for a digital experience that uses intelligent solutions to put our customers at the centre. Moreover, it stands for sustainable production committed to responsible action. But most of all, it starts a new chapter for driving pleasure. The Neue Klasse goes along with a new era in marketing – an era fully focused on our customers. They can now experience a highly advanced configurator as well as innovative services that are more intuitive and personal than ever before. Our brand film illustrates this sense of a new beginning – while demonstrating that the Neue Klasse is more than a vehicle: it is a promise to shape the future of BMW,” explains Bernd Körber, Head of Product & Brand Management for BMW.

Andreas Ernst, Managing Director at Jung von Matt Hamburg, adds: “The automotive market is undergoing the most sweeping change in its history. For a brand like BMW that tends to be ahead of its competitors, innovation is key. But to set itself apart on the global stage in the long term, every brand needs a relevant promise that speaks to emotions – and that is something BMW has more of than any other car brand. BMW literally invented driving pleasure. Its Neue Klasse now transports it into a new era.”

Optimised content for all international channels and touchpoints.
The focal point of the campaign is a brand film, which, following the premiere of the BMW iX3 at the IAA Mobility 2025 (9 to 14 September 2025), will be used in all global markets – on TV as well as the brand’s digital channels.

The film recalls the unique history of BMW using legendary models such as the BMW 1800, the BMW M1, the BMW 3 Series, the BMW X5 and the electrified BMW i8. These vehicles are literally “coming home” to the BMW Headquarters so they can witness the birth of the new BMW iX3. As a new milestone, this vehicle provides a bridge between a past steeped in tradition and an electric, digital and sustainable future. The film was produced by Tempomedia.

It is accompanied by ten product short films, one product launch film, and content optimised for social media. Illustrating the hallmark BMW driving enjoyment for the digital age, these can be deployed globally.

With its new BMW iX3, BMW also puts the focus on key Neue Klasse innovations, such as the new BMW Panoramic iDrive, the high-performance control unit known as the “Heart of Joy” and the new, consciously minimalist design language. The BMW iX3 has an all-electric range of up to 805 kilometres (BMW iX3 50 xDrive WLTP combined (EnVKV): energy consumption 17.9 – 15.1 kWh/100 km; CO₂ emissions: 0 g/km; CO₂ class A; range 678 – 805 km)*, which underlines how BMW combines progress and driving pleasure.

In parallel with the campaign, BMW is introducing additional changes. The brand design has been refreshed in collaboration with BECC Agency GmbH, Munich. Teaming up with photographer Alex Rank, BMW and Jung von Matt have developed a new, confident visual language.

Click here to view the BMW brand film for the international campaign.

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Exclusive Video Documentation about the development of the Neue Klasse.The biggest future project of the BMW Group.

Mon, 08 Sep 2025 09:14:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction.

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg

YouTube videos on Sustainability and Design of the new BMW iX3

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

The start of a new era. The new BMW iX3.

Fri, 05 Sep 2025 11:15:00 +0200

BMW proudly presents the first series-produced Neue Klasse model, the all-new BMW iX3. The next-generation Sports Activity Vehicle (SAV) pioneers a new era of sheer driving pleasure, introducing an all-new design language and a broad spectrum of technological advancements, which collectively give the impression that an entire vehicle generation has been skipped.

The launch of the new BMW iX3 represents a significant milestone in the BMW Group’s transformation towards improved electrification, digitalisation and circularity. Spearheading the arrival of the Neue Klasse, the BMW iX3 ushers in new innovations in design and technology which will shape the entire future BMW product portfolio. The technologies of the Neue Klasse will be incorporated into a total of 40 new models and model updates between now and 2027.

“The Neue Klasse is our biggest future-focused project and marks a huge leap forward in terms of technologies, driving experience and design,” says Oliver Zipse, Chairman of the Board of Management of BMW AG. “Practically everything about it is new, yet it is also more BMW than ever. Our whole product range will benefit from the innovations brought by the Neue Klasse – whichever drive system technology is employed. What started as a bold vision has now become reality: the BMW iX3 is the first Neue Klasse model to go into series production. We are not only bringing the next generation of one of our most successful fully electric vehicles onto the road, we are launching a new era for BMW.”

Designed specifically for the Neue Klasse, the new BMW iX3 premieres BMW Group’s sixth-generation eDrive technology, which comprises highly efficient electric motors, new high-voltage batteries with cylindrical cells, and 800-volt technology to set new benchmarks in efficiency and long-distance capability. The result is a single-charge range of up to 805km (WLTP 1 ). Meanwhile, a maximum charging rate of 400 kW enables drivers to add up to 371km of range to their BMW iX3 in just ten minutes at an 800V direct current (DC) rapid charging station, representing a 30 per cent increase in charging speed compared with fifth-generation BMW eDrive technology. With the sixth generation, energy losses are reduced by 40 per cent, weight by 10 per cent and manufacturing costs by 20 per cent.

A new digital nervous system, developed from scratch for all BMW Group drive system variants and model segments, makes its debut in the new BMW iX3. At its core are four “superbrain” high-performance computers, which cover driving dynamics, automated driving, infotainment, and basic comfort functions such as vehicle access, climate control and seat adjustment.

The “Heart of Joy” superbrain elevates the entire driving experience, providing unparalleled handling, dynamism and precision. Responsible for the drive system, brakes, charging, energy recuperation and steering subfunctions, the Heart of Joy teams with the BMW Dynamic Performance Control software stack – developed completely in-house – to compute all driving functions up to 10 times faster than conventional control units. The Heart of Joy significantly improves efficiency, enabling 98 per cent of braking manoeuvres in the BMW iX3 to be performed solely by energy recuperation. The “superbrain of automated driving” brings together all automated driving and parking functions, optimises symbiotic human-vehicle interaction and offers 20 times more processing power than traditional units.

Inside the cabin, the revolutionary BMW Panoramic iDrive, powered by BMW Operating System X, redefines the digital user experience and sets new standards for intuitive, driver-focussed interaction – emphasising BMW’s “hands on the wheel, eyes on the road” principle. The system consists of four key components: the BMW Panoramic Vision display, which spans the entire windscreen; the optional BMW 3D Head-Up Display, featuring integrated navigation and automated driving information with spatial depth; the driver-oriented newly designed Central Display; and the new multi-function steering wheel, which serves as the primary physical control point.

Alongside these significant technological advances, the BMW iX3 introduces a completely new design language, which will be adopted by the entire future BMW model line-up. This new approach leverages technological advancements to enable bold design changes, while retaining hallmark BMW styling features. Reduced to the essentials, the exterior design has a strong contemporary appearance, defined by precise lines, expansive glass surfaces and an upright front end where the iconic BMW kidney grille and twin headlights take centre stage.

Inside, the cabin puts the driver at the heart of a clean, minimalist layout built around the new Panoramic iDrive. The wrap-around cockpit design flows into the door panels, while passengers benefit from noticeably increased rear legroom compared with the predecessor. The standard interior features Econeer seat fabrics made from recycled materials in a light Vivid Grey finish, with other sustainable surfaces reinforcing the leather-free approach.

With the launch of the Neue Klasse, the BMW Group has intensified its efforts to increase circularity and reduce CO 2 emissions. A holistic approach to minimising the product carbon footprint (CO 2 e) spans the entire vehicle life cycle, from a circularity-orientated product development phase and a supply chain optimised by the systematic use of renewable energy and secondary materials, through to production, the use phase of the vehicle and its subsequent recycling. Guided by a ‘secondary first’ principle, which prioritises recycled over newly extracted raw materials where possible, around a third of the BMW iX3 is made from secondary sources, including marine plastics, secondary aluminium and PET textiles. As a result, the product carbon footprint of the new BMW iX3 50 xDrive over its life cycle is reduced by more than 30 per cent compared with its predecessor.

The new BMW iX3 will be available for purchase in Ireland with three distinct trim levels: iX3, iX3 M Sport and iX3 M Sport Pro, each offering a comprehensive range of standard equipment. Key standard features include 20-inch alloy wheels, under-bonnet storage, an electrically operated charging flap, heated front seats with electric adjustment, Driving Assistant Plus with automatic cruise control, and charging capabilities of 400 kW DC / 11kW AC. The iX3 M Sport trim adds M exterior styling, 20-inch M Sport alloy wheels, a sports steering wheel, translucent dashboard lighting, and Veganza/M PerformTex upholstery. Customers who select the iX3 M Sport Pro trim additionally benefit from upgraded M Sport seats, an M high-gloss black rear diffuser, M Sport brakes with red-painted callipers, BMW Iconic Glow, Adaptive LED headlights, and a Shadowline glass 3D kidney grille.

The first Neue Klasse model will be built at the newly constructed BMW Group Plant Debrecen in Hungary, the first BMW Group plant that does not use fossil fuels in normal operation. Series production commences in autumn 2025, with the first Irish customer deliveries of the BMW iX3 50 xDrive taking place on 7 March, 2026. Further variants of the BMW iX3 will follow, including a new entry-level model. The new BMW iX3 50 xDrive is priced from €73,925 OTR.

Model	Max Power * (hp)	Peak Torque * (Nm)	Acceleration * (0-100km/h) (secs) *	Top Speed ** (km/h)	Range (km) *	CO 2 Emissions * (WLTP) (g/km)	Electric Power Consumption Combined * (WLTP) kWh/100km	Retail Price (OTR) from
iX3 50 xDrive	469	645	4.9	209 **	677-805km	0	17.9 – 15.1	€73,925

*All figures relating to output, charging capacity, performance, energy consumption and range are provisional. **Electronically limited.

An all-new design language that paves the way for the entire BMW future model range.
With the new BMW iX3, BMW introduces its new design language, which will soon be adopted across its entire future product portfolio. This new approach is bold, reduced and rich in character, and brings a contemporary feel to hallmark BMW styling cues. The new BMW iX3 showcases the design attributes of the Neue Klasse in the form of a SAV.

“The design of the Neue Klasse provides a very modern interpretation of what BMW has always stood for,” says Adrian van Hooydonk, Head of BMW Group Design. “With our new design language, the new BMW iX3 looks future-focused, modern and timeless – but, above all, more BMW than ever.”

A new exterior design with familiar SAV proportions.
Measuring 4,782 mm in length, 1,895 mm in width and 1,635 mm in height, the new BMW iX3 embodies staple BMW SAV proportions. Its distinctive two-box design combines the rugged presence of a BMW X model with large surfaces and clear lines, highlighting all four wheels. The wheelbase measures 2,897 mm, with track widths of 1,628 mm at the front and 1,633 mm at the rear. Optimised aerodynamics result in a drag coefficient (Cd) of 0.24.

Designed solely around an all-electric powertrain, the new BMW iX3 offers an impressive exterior-footprint-to-interior-space ratio, with generous space for passengers and storage. The luggage compartment can be increased from 520 litres to a maximum of 1,750 litres with the rear seats folded flat in a 40/20/40 ratio, while an additional storage compartment under the bonnet holds a further 58 litres of cargo. Customers needing extra storage capability may specify their BMW iX3 with an electrically operated tow bar, where the maximum towing capacity for the 50 xDrive model variant is 2,000 kg.

With its upright front end, the new BMW iX3 has a commanding presence. Large air intakes and a black band in the lower portion of the bumper contribute to its sporty appearance, while reduced surface treatment helps emphasise prominent design features. Paying clear homage to the Neue Klasse of the 1960s, the new sculpted BMW kidneys are vertically arranged. Positioned either side are new headlights featuring vertical daytime running lights, complemented by a new distinctive horizontal light signature spanning the width of the vehicle. The optional BMW Iconic Glow for the BMW kidneys further enhances the front-end design.

Clear lines and large surfaces seamlessly flow into the side profile of the new BMW iX3, appearing as if the design has been cut from a single mould. In traditional BMW X-style, wheel arches are finished in body colour with subtle rectangular contours. Large glass areas with hidden seals bring a light and open feel to the cabin, while a downward-sloping roofline contributes to optimised aerodynamics. Newly designed flush door handles extend automatically when the user approaches with their BMW Digital Key.

A heavily tapered and pronounced shoulder section defines the rear of the vehicle. Horizontally arranged tail lights in the familiar L-shape design – also with a new light signature – span the entire mid-section, where individual light sources are split through several increments to create a sense of depth. The roofline is finished with a new roof spoiler, featuring a central recess, which continues down into the space between the rear lights to host the updated BMW roundel.

New acoustic and visual welcome and goodbye animations enhance the exterior design. A reduced sequence of effects is offered as standard, while the optional BMW Iconic Glow brings additional sequences in Relaxed, Balanced and Excited styles. These effects add theatre when approaching the vehicle, continuing inside the cabin via the BMW Panoramic Vision and Central Display as the driver takes their seat.

The interior design: a contemporary space oriented around the driver with exceptional comfort for all passengers.
The new BMW iX3 has a contemporary and minimalist interior design, which sets the stage for a trailblazing and intuitive digital experience. In typical BMW fashion, the entire cockpit is oriented around the driver, while a new vehicle architecture – designed solely for all-electric models – helps provide generous space in all five seats. The lines of the “floating” instrument panel flow directly into the large door trim panels, creating an enveloping wrap-around effect. With its fabric surface, the instrument panel – with optional atmospheric backlighting – helps curate a warm and inviting atmosphere throughout the cockpit. Large windows and a full-length panoramic sunroof, available optionally with sun protection glass, flood the interior with natural light.

A newly designed steering wheel features pronounced thumb rests and multi-function buttons for intuitive operation. Redesigned seats offer high levels of comfort and are clad with a reduced amount of plastic trim for an elegant appearance. The driver and front passenger seats are heated and electrically adjustable as standard and the rear seat bench has a single sofa-like surface. Also electrically operated are new door openers at both the front and rear, with controls conveniently positioned behind the window buttons on the pull handles.

The centre console offers further storage and features an entirely new design. A storage area beneath the armrest houses a 12V power supply, while the front section of the centre console is complete with a wireless charging tray with room for two mobile devices, two USB-C ports and two cup holders separated by a triangular illuminated trim element. The space behind it houses the gear selector, a roller switch for volume control and physical buttons for the parking brake, rear window heating, windscreen defrosting and hazard warning lights. Additional storage is offered below the centre console.

BMW Panoramic iDrive, BMW Operating System X and infotainment.
The new BMW iX3 is the first series-production model equipped with the revolutionary BMW Panoramic iDrive, which sets out to redefine the user experience. Bringing together displays, geometry and light and sound design into a holistic experience, the system’s look and feel is customisable via the My Modes menu. Adding to the user experience are the new driving sounds, sound effects and sound signals of the BMW HypersonX soundscape, created specifically for the Neue Klasse.

With its well-judged balance of digital functions and physical components, BMW Panoramic iDrive elevates intuitive driver-focussed operation in line with BMW’s “hands on the wheel, eyes on the road” principle. The trailblazing system was born out of decades of experience and developed following a user-centric design approach, where data from over 10 million connected vehicles and usability studies from more than 3,000 customers were all incorporated into its development process. Physical controls are on hand for the windscreen wipers, indicators, exterior mirrors, volume control, gear selector, parking brake, hazard warning lights, and the rear window heating and defrost function. Meanwhile, other functions have been optimised for use by touch and voice command, or via the multifunction steering wheel.

The BMW Intelligent Personal Assistant has been significantly upgraded and now includes two new voices, a new appearance for the BMW Panoramic Vision and additional assistance for the driver through proactive suggestions and personalised routines. Large Language Model technology will be gradually introduced to enable even more intuitive voice interaction in the future.

BMW Panoramic iDrive brings together four central elements into a unique display and control/operation system. The BMW Panoramic Vision projects information across the full width of the windscreen – from A-pillar to A-pillar – where key driving information appears directly in the driver’s field of vision. Meanwhile, content projected in the centre and front passenger side of the display can be customised to personal tastes and requirements. Located above the BMW Panoramic Vision is the new BMW 3D Head-Up Display, available optionally, which projects integrated navigation and automated driving displays on the road with spatial depth. The free-cut-design Central Display with matrix backlight technology is positioned ergonomically next to the steering wheel. On the driver’s side, vertically arranged widgets enable fast and direct access to frequently used functions using QuickSelect technology. The new multifunction steering wheel serves as the primary physical control point. Its button panels help the driver and vehicle to work together symbiotically using illuminations, a textured surface and haptic feedback.

Underpinning BMW Panoramic iDrive is the newly developed BMW Operating System X, which brings a multitude of personalisation options via the user’s BMW ID, intelligent driver assistance, an array of digital functions, extensive connectivity using the My BMW App and outstanding future-proofing thanks to remote BMW Software Updates.

The standard-fit navigation system, BMW Maps, includes an upgrade for charging-optimised route guidance, along with an intelligently coordinated display of information across the BMW Panoramic Vision, Central Display, and 3D Head-Up Display, when specified. When a DC charger is set in BMW Maps, the iX3 automatically pre-conditions the high-voltage battery to the optimal temperature for faster charging, with manual and My BMW App control also available. A MAX RANGE function in My Mode Efficient can extend range by up to 25 per cent by carefully limiting drive power and top speed and scaling back selected comfort functions.

BMW Operating System X additionally features a wide range of entertainment options for both road trips and charging stops. These include music streaming apps like Spotify, in-car gaming through AirConsole, and a new video streaming app that offers access to Disney+, YouTube, and various international and country-specific on-demand and live video platforms. The Zoom App for video calls has also been integrated.

The BMW ConnectedDrive Store provides an overview of the features customers can currently download or access, which can be added easily and flexibly through ConnectedDrive Upgrades. The BMW ConnectedDrive Store also hosts over 60 third-party apps, covering music and audio, entertainment, gaming, news, and travel, with local categories available worldwide. To download and use features and apps, customers will need access to connectivity via BMW Digital Premium or a Wi-Fi network/smartphone hotspot. With BMW Digital Premium, customers can enjoy extensive safety functions, extended navigation features, unlimited data for entertainment and all-new BMW M Apps.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
Developed specifically for the Neue Klasse, sixth-generation BMW eDrive technology comprises highly efficient electric motors, new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate an output of 469 hp and 645 Nm of torque. The vehicle accelerates from 0 to 100km/h in 4.9 seconds and reaches an electronically limited top speed of 290km/h. The new model features an extensively upgraded electric all-wheel-drive configuration, consisting of a highly efficient, electrically excited synchronous motor (EESM) at the rear axle and an asynchronous motor (ASM) with a compact design at the front axle. Overall, the drive technology developed for the Neue Klasse reduces energy losses by 40 per cent, weight by 10 per cent and manufacturing costs by 20 per cent compared to fifth-generation BMW eDrive technology.

The use of cylindrical cells as part of the high-voltage battery concept promotes further advancements. This design results in a 20 per cent increase in energy density at the cell level and 30 per cent faster charging speeds compared to fifth-generation BMW eDrive technology. The integration of cells directly into the high-voltage battery (“cell to pack”) benefits energy density and cost efficiency, while weight is minimised through the integration of the high-voltage battery into vehicle architecture as a structural component (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805km in the WLTP cycle.

Reduced charging times and the premiere of bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology significantly enhance the overall charging experience. Thanks to innovative battery management technology with an integrated switching matrix, developed completely in-house by the BMW Group, the new BMW iX3 can be charged at 400V DC filling stations. A maximum charging rate of 400 kW enables users to add up to 371km 2 of range in just ten minutes, while charging from 10 to 80 per cent takes just 21 minutes. The BMW iX3 50 xDrive can be charged via alternating current (AC) at a rate of 11 kW as standard, or 22 kW when the AC Charging Professional package is specified.

The AC Charging Professional Package additionally features bidirectional charging, marking its debut for the BMW brand. The range of standard-fit and optional charging accessories has been significantly expanded. For flexible charging during journeys, customers can make use of the new optional Multifunction Charger, which, in conjunction with a range of adapters, can easily facilitate charging and discharging of the high-voltage battery – for example, to charge or power personal devices. The new BMW iX3 is prepared for bidirectional charging, offering Vehicle-to-Home capability of up to 11 kW with a compatible wallbox and Vehicle-to-Load of up to 3.7 kW.

The new BMW iX3 features an intelligent charging flap, which uses artificial intelligence to detect when a user intends to connect or remove a charging cable, opening and closing the flap accordingly. With sixth-generation BMW eDrive technology, the current charging speed and curve can be viewed in the My BMW App. Up to ten individual charging contracts from various suppliers are displayed digitally inside the new BMW iX3, enabling use of the Plug & Charge Multi Contract function, which allows customers to simply park, plug-in and go at supported charge points.

A pioneering new electronics architecture powered by four “superbrains”.
The new BMW iX3 debuts a trailblazing new electronics architecture comprising four high-performance computers known as “superbrains”. These control units pool their processing power for driving dynamics, automated driving, infotainment and comfort-enhancing functions, as well as providing the basis for a new software architecture that can be continuously upgraded, and therefore designed to incorporate future functionality updates including AI-enabled features.

The new digital nervous system consists of a wiring harness divided into four zones. This system reduces weight by 30 per cent compared to the technology previously used and reduces the wiring required by around 600 metres. Digital “smart eFuses” are another new technology introduced with the new BMW iX3, enabling intelligent power modes for different vehicle states which contribute to improvements in the vehicle’s overall efficiency.

The Heart of Joy: elevating Sheer Driving Pleasure to a new level.
As one of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after the drivetrain and management of driving dynamics. Together with the BMW Dynamic Performance Control software stack – developed completely in house – this high-performance control unit is responsible for the drivetrain, brakes, energy recuperation and steering subfunctions, and processes information up to ten times faster than conventional units.

With the Heart of Joy, drivers benefit from instantaneous power delivery and smooth power transfer, in addition to outstanding agility, stability and efficiency. Every movement of the accelerator, brake pedal and steering is executed directly with assurance and precision. Other benefits include supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW. Efficiency is optimised by the integrated management of the drivetrain, braking system and energy recuperation. As a result, 98 per cent of braking manoeuvres in the BMW iX3 can be performed without utilising friction brakes.

Next-generation driver assistance systems and BMW Symbiotic Drive.
All automated driving and parking functions in the new BMW iX3 are managed by the “superbrain of automated driving”, providing 20 times more processing power than conventional control units.

Redefining human-vehicle interaction, the BMW iX3 pairs its Symbiotic Drive capabilities with driver assistance functions to curate an unparalleled driving experience, where acceleration, braking and steering inputs merge seamlessly and intuitively with AI-enabled software. For example, the automatic cruise control function is no longer deactivated with a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. Meanwhile, the functionality offered by the City Assistant includes traffic light detection, causing the vehicle to stop and then move off again when the lights change.

Equipment and personalisation options to enhance driving pleasure, comfort and versatility.
The new BMW iX3 will be available from launch with one solid and five metallic exterior paint colours, including Polarised Grey and Ocean Wave Blue – available exclusively for this model – with a further three finishes coming to the range from spring 2026. 20-inch alloy wheels are fitted as standard, or customers can select from a selection of 20-, 21- and 22-inch light-alloy wheels from the options list. The range also includes BMW M and BMW Individual light-alloy wheels, with some in an aerodynamically and weight-optimised Air Performance specification.

Irish customers can tailor the design of their new BMW iX3 with the choice of three well-specified trim variants: iX3, iX3 M Sport and iX3 M Sport Pro. The entry-level iX3 trim offers heated front seats, which can be electrically adjusted in six ways; a wireless charging tray; electric folding mirrors; leather-free Econeer upholstery; smartphone integration, including Apple CarPlay and Android Auto and dual-zone climate control.

The iX3 M Sport trim level brings 20-inch M light-alloy wheels; M Sport brakes, finished with blue callipers; M exterior styling, including trim-specific front and rear bumpers; side skirts; an M rear diffuser and a sports steering wheel. M Sport customers also benefit from ambient lighting, featuring translucent dashboard lighting; exterior M logo projection; an M interior trim design and a Veganza/M PerformTex leather-alternative upholstery.

The most comprehensive trim level, iX3 M Sport Pro adds 10-way electrically adjustable heated front M Sport seats, an M Black High-Gloss rear diffuser, M Sport brakes equipped with red callipers, an M-specific steering wheel and black exterior mirror caps. The front-end design is further enhanced by a Shadowline Glass 3D kidney grille, complemented by BMW Iconic Glow and Adaptive LED Headlights for maximum visibility.

In addition to these trim levels, drivers can opt to specify their new BMW iX3 with the Technology Plus Package, bringing three-zone automatic climate control, the BMW 3D Head-Up Display and an acoustically-optimised Harman Kardon surround-sound system. A variety of single options can also be selected, including steering wheel heating, Adaptive M Suspension, a tow bar, BMW Iconic Glow, sun protection glass and AC Charging Professional, enabling 22 kW bidirectional AC charging. From March 2026, a white BMW Individual steering wheel in combination with Digital White Veganza upholstery and roof rails offering additional practicality will be available for specification.

A holistic approach to circularity and CO 2 reduction.
With the launch of the Neue Klasse, the BMW Group has further intensified its efforts to increase circularity and reduce CO 2  emissions. A holistic approach was taken to minimise the product carbon footprint of the new BMW iX3, from circularity-focussed product development and a supply chain optimised by the systematic use of secondary materials and renewable energy to production, the vehicle’s use phase and its subsequent recycling.

A variety of measures were employed to ensure that the product carbon footprint of the new BMW iX3 50 xDrive is 34 per cent smaller than its predecessor over its full life cycle – as measured in CO2 equivalents over 200,000 kilometres. This means that, when using energy sourced from the European electricity mix, it will have a smaller product carbon footprint (based on overall life cycle) than a comparable combustion-engine model once it has covered around 21,500 kilometres. If the car is charged exclusively using electricity from renewable sources, it only needs to clock up 17,500 kilometres before it reaches the same point.

Approximately one third of the new BMW iX3 is made from secondary raw materials. Examples include the thermoplastic components for the motor compartment; the storage space under the bonnet and its cover, made from 30 per cent 3 recycled marine plastic; Econeer seat upholstery, produced using 100 per cent 3 recycled PET textiles; and yarn containing 100 per cent 3 recycled materials used for the headlining and floor mats. Elsewhere, aluminium consisting of 80 per cent secondary raw materials forms the swivel bearings and hub carriers as part of the chassis construction, while alloy wheels are cast from 70-per-cent-secondary aluminium.

Overall, the product carbon footprint of the supply chain for the BMW iX3 50 xDrive is reduced by 35 per cent. This circular approach is also applied during the vehicle’s production phase at the newly developed BMW Group Plant Debrecen in Hungary, the first BMW Group plant where no fossil fuels are used during normal operation. Additionally, thanks to all-new sixth-generation BMW eDrive technology and other BMW EfficientDynamics measures, the new model is 20 per cent more efficient during its use phase compared to its predecessor.

Series production of the new BMW iX3 commences in autumn 2025 at BMW Group Plant Debrecen, with the first Irish customer deliveries of the BMW iX3 50 xDrive taking place on 7 March, 2026. Further variants of the BMW iX3 will follow, including a new entry-level model. The new BMW iX3 50 xDrive is priced from €73,925 OTR.

Ends

1. BMW iX3 50 xDrive: WLTP combined range up to 805km . The Worldwide Harmonised Light Vehicle Test Procedure (WLTP) is for comparison only. Actual range varies with vehicle specification and equipment, state of charge, battery condition , driving style, in-car system use, route and ambient temperature.

2. The added range after ten minutes of high-power charging was determined in accordance with ISO12906 in the WLTP cycle. C harging performance depend s on the vehicle specification, battery charge, condition and temperature, individual driving profile, use of auxiliary consumers, ambient temperature and the charging power provided by the charging point.

3. The stated proportion of recycled material in per cent refers to the base polymer without taking into account the additives and fillers contained in the material.

The BMW Group

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

X: https://www.x.com/bmwgroup

For further information please contact:

Laura Condron
Communications & Strategy Manager, BMW
Tel: +353 86047 7549
Email: laura.condron@bmw.ie

Aisling Brogan
Events & Sponsorship Manager, BMW
Tel: +353 86 0146474
Email: aisling.brogan@bmw.ie

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

MINI JCW x Deus Ex Machina: Two worlds. Two cars. Singular enthusiasm.

Wed, 03 Sep 2025 08:00:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. With deep respect for craftsmanship, culture, and the communities that shape them, the partnership between MINI John Cooper Works and Deus Ex Machina comes to life through two customised one-off cars - rolling expressions of a lifestyle where a love of speed meets creativity and considered design. Built not just for performance, but for the people who live and breathe it.

“MINI models have always been characterized by a blend of creative design and motorsport dynamics,’ explains Stefan Richmann, Head of MINI. “Thanks to our collaboration with Deus Ex Machina, we are taking this philosophy to a new level and setting exciting new trends for fans and motorsport enthusiasts. The partners are united by their “passion for machines, innovation and creativity” and an authentic relationship with their own community,” says Stefan Richmann.

Purist, functional and graphic design approach.
Both vehicle concepts are based on a MINI John Cooper Works model: the first, a MINI JCW Electric with up to 190 kW/258 hp, the second, a combustion engine-powered MINI JCW with 170 kW/231 hp. Each vehicles roof features a large white ‘X’, a connecting element, which signals a significant design and co-creation: the co-creation process between two iconic brands in their own right: MINI JCW x DEUS.

"In this extraordinary collaboration, we showcase two vehicles that remind us of motorsport history and successes of MINI. Every single detail has been crafted with artisanal precision and expertise. This has resulted in unique characters that are clearly perceived as belonging together through their distinctive design language and use of graphics," says Holger Hampf, Head of MINI Design.

Visible seams, striking switches and traditional levers emphasise the mechanical character of the cockpits. The materials and colours utilised throughout the vehicles create bold contrasts: a deliberate break with high gloss. Instead of perfection, authenticity is at the forefront: designers speak of a ‘raw, handcrafted approach’ that celebrates the ‘beauty of imperfection’. On the exterior, expressive graphics consisting of numbers, geometric elements and bright colours pay homage to MINIs racing history.

The MINI JCW X DEUS one-off cars.
Built as a pair - kindred in spirit, opposite in energy. One born of the coast: shaped by surfboards, sea spray, and the stripped-back rhythm of beach life. The other is forged on the track: lean, fast, and fuelled by a love of speed and precision.

The Skeg – sleek, electric, coast-bound.
The electric powered show car ‘The Skeg’ is a clean, minimal and quiet rebellion, drawing on materials, technologies and philosophies from the world of surfing: Fiberglass, acceleration and minimalism.

The vehicles bodywork lands a bold first impression in a vivid yellow and silver finish - a nod to MINI’s progressive take on electric mobility. Wide fenders, an illuminated front grille, and a roof spoiler sharpen the silhouette, while semi-transparent fiberglass panels strip 15% of the car’s weight and refine its aerodynamic performance.
At the rear, the Flex Tip Surf Spoiler responds to airflow much like a surfboard rides the contours of a wave. Its form draws from the concave underside of a board, redirecting movement, generating lift, and turning design into function.

Tension straps across the roof reference the familiar ritual of tying down a surfboard after a session, while remaining a characteristic design detail of the new MINI family, featured as an accent on the dashboard and in the 6 o'clock spoke of the steering wheel.

Custom-made fiberglass elements on the roof, front, rear, and interior create a shifting play of light: translucent, strong, and responsive to time of day and environment, while the dashboard itself borrows directly from surfboard construction: lightweight, resilient, and visually distinctive.

The Interior.
Inside, the analogue controls are stripped back - simple, tactile, and true to purpose, reflecting a surf culture that prioritises purpose over polish.

The car resembles a mobile surf shop. An example of the thoughtful functionality is the fiberglass trays for wetsuits. The specially shaped shelves provide a practical storage solution and bring the surf culture into the interior. The neoprene upholstery in the lightweight racing bucket seats – flexible, water-repellent, and comfortable – also creates a tactile connection to surfing.

The fiberglass dashboard transfers the technology of surfboard construction into the automotive sector.

The oversized ‘X’ returns as a visual anchor, while Deus Collection badges and 3D-printed details in the console serve as subtle signifiers of a shared culture - one grounded in craft, connection, and the pursuit of the ride.

The Machina - loud, low, combustion-fed.
The Machina, a John Cooper Works that packs a compact punch of raw mechanics and motorsport bloodline. Inspired by the aesthetics of motorsport, it stands for pure racing enthusiasm and authentic functionality.

The exterior: signature elements with links to the racing scene.
The exterior design pays homage to the motorsport heritage of the MINI brand. Every characteristic feature has been carefully selected with a focus on functionality and emotional appeal.

The red, white and black paintwork, complete with bold accents and Deus lettering on the rear, makes an immediate impression. Classic widened fenders nod to racing heritage, blending form and function, while four additional headlights mounted on the bonnet pay tribute to rally sport roots. Each custom-built light pod features subtle Deus branding, offering both performance and a distinctive visual signature.

At the rear, the diffuser draws inspiration from the MINI JCW race car that tore through the legendary Nordschleife. Beyond its aggressive stance, it’s designed to optimise airflow and stability, with the centrally integrated exhaust serving as both a functional and aesthetic focal point, amplifying the engine’s sound and presence.

Up front, a bespoke grille and perforated headlight surrounds enhance cooling performance, while the iconic MINI John Cooper Works light signature, complete with air intakes, anchors the car firmly in MINI’s high-performance lineage. Topping it off is a Can-Am-style rear spoiler: a bold piece of motorsport nostalgia that nods to an era when innovation in racing pushed both design and engineering to the edge.

The Interior.
Inside the JCW show car, the red, white and black palette holds strong - pared-back, purposeful, and unmistakably John Cooper Works. The 5-point racing harnesses secure the driver, and ultimately become part of the driving experience, wrapping the body in precision.

Raw aluminium floor plates offer more than grip, rather they echo the utilitarian aesthetic found in Deus’ custom motorcycle workshops from Sydney to Venice Beach to Canggu, grounding the car in a shared language of performance and craft.

Weight-saving is built into every surface, from the stripped-back door panels marked with bold white ‘X’ motifs, to the waxed fabric dash - lightweight, durable, and finished with a lived-in patina that speaks to hands-on workmanship. Overhead, the exposed roll cage adds structure and statement in equal measure - a safety feature that nods to the car’s unfiltered racing DNA.

The show car's controls speak a clear language of functionality and directness. Every switch and every button is designed to function intuitively and reliably, even under extreme conditions.

Toggle switches are classic elements – no complex menus, just direct, mechanical connections between thought and action. Each button has a clear function. A classic example, the hydraulic handbrake with its large lever, acting as a direct connection between driver and vehicle - a commitment to precision and control. The JCW show car is a driving manifesto and a tribute to the motorsport DNA of the MINI brand.

Concentrated creativity for two extraordinary designer pieces.
Alongside the MINI creative team, Deus’ Creative Director, Carby Tuckwell and his wider creative cohort oversaw the striking exterior graphics of the two show cars - led by Matt Willey - complimented the work of Designworks - an outcome that truly reflects extraordinary design dynamics and remarkable solutions across the two vehicles.

“Deus has had a longstanding creative partnership with Matt - one powered by a true respect for the power of design and art. Having him involved in this project, for us, was a no-brainer - he worked closely with myself and the Deus team on our first creative project that was splashed across a MINI car in 2024.” - Carby Tuckwell, Deus Co-Founder & Creative Director

Deus x Matt Willey: The fascination of historic racing.
Deus’ Carby Tuckwell and Matt Willey have been working together since 2015. United by their fascination with classic motorsport liveries, they created a historic Mini Cooper S racing car in 2022 with a special paint finish designed by Willey. The design references the glorious and victorious history of the classic Mini at the Monte Carlo Rally, including the number 37, with which Paddy Hopkirk started in 1964 and achieved the British small car's first overall victory in the most famous of all rallies.

Matt Willey, a native of England who lives in Brooklyn, became a partner at the renowned design firm Pentagram after five years as art director of the New York Times Magazine.

A Shared Vision Becomes Fabric.
Woven into the partnership is a capsule MINI x Deus Ex Machina apparel collection, set to launch on September 8, 2025, at IAA in Munich, before becoming available globally via Deus Ex Machina’s e-commerce and retail network. Designed exclusively for the collaboration, the range draws on the shared DNA of both brands - precision engineering, timeless styling, and obsessive attention to detail. High-grade materials and thoughtful tailoring provide the benchmark for the range, with every garment reflecting Deus’ commitment to craftsmanship and its reputation for creating apparel that moves between lifestyle and legacy. With a deep understanding of storytelling through design, Deus brings authenticity and cultural relevance to the capsule, bridging the worlds of motorsport and modern apparel in a way that feels both current and enduring.

You can be first after me.
The highlight of the MINI JCW x DEUS project's communication campaign will be the world premiere at IAA Mobility 2025 with the exclusive MINI JCW x DEUS Night on 6 September at the MINI Pavilion. The MINI JCW x DEUS collaboration will be on display at the MINI Pavilion until 14 September.

The exclusive MINI x DEUS lifestyle collection will be on sale in the same premises as well as online on all DEUS channels and in their sales rooms.

‘You can be first after me’ – the motto that unites the worlds of MINI and Deus Ex Machina. Their shared history has begun and promises further exciting chapters in the name of automotive passion.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

Hydrogen high tech at the BMW Group: start of series production in 2028 is getting closer.

Tue, 02 Sep 2025 10:00:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the UK market.

Munich. BMW Group Plant Steyr is getting ready for series production of fuel cell systems. The third generation of the BMW Group’s hydrogen drive system will be manufactured in Steyr from 2028, and the company’s competence centres in Munich and Steyr are already building the first prototypes. Further drive system components will come from the technology hub in Landshut.

“The launch of the first-ever fuel cell production model from BMW in 2028 will add another exceptionally efficient high-performance drive system with zero emissions to our technology-open product portfolio,” says Joachim Post, Member of the Board of Management of BMW AG, Development. “The choice of Steyr as the production location clearly demonstrates our commitment to a European innovation footprint. The BMW competence centres in Munich and Steyr have a key role to play in the development of pioneering fuel cell systems.”

The third-generation BMW fuel cell system: more compact, more powerful, more efficient

The first generation of the fuel cell drive system was supplied entirely by the Toyota Motor Corporation (Toyota) and was fitted in the BMW 535iA back in 2014. The second generation made its debut in the current BMW iX5 Hydrogen pilot fleet. This time, BMW developed the overall fuel cell system itself, while the individual fuel cells came from Toyota.

For the new generation, the BMW Group and the Toyota Motor Corporation jointly develop the powertrain system for passenger vehicles, with the core fuel cell technology creating synergies for both commercial and passenger vehicle applications. This close collaboration enables both companies to leverage synergies in development and procurement while creating brand-specific models.

The third generation of fuel cell technology brings some major improvements:

Compact design: The space taken up by the fuel cell system has been reduced by around 25%. A considerable increase in power density has enabled a much more compact construction compared to the preceding generation. 
High degree of integration: The third generation can be seamlessly integrated into future vehicle architectures. This paves the way for a technology-open approach that will make it possible to offer customers a variety of drive system variants in future.
Optimised components and increased efficiency: The system is set to be substantially more efficient than its predecessor. This is being achieved by upgrading individual component parts that are based on the drive technology jointly developed with Toyota and by improved operating strategies. These advances result in increased range and output combined with lower energy consumption, which represents a significant improvement over the second generation.

Technological expertise at the BMW Group in Munich

The BMW Group is making prototypes of the highly efficient fuel cell systems at the company’s competence centre for hydrogen in Munich. An electrochemical reaction takes place in the fuel cell, which involves hydrogen from the tanks reacting with oxygen from the air. This reaction produces electricity that powers the electric motor and thereby supplies the vehicle with energy.

The fuel cell system comprises not only the fuel cells themselves, but also all the components and systems needed for their efficient operation. These include the cooling system and hydrogen- and air subsystems. The compact layout ensures the entire drivetrain delivers the levels of performance and safety for which BMW is renowned.

Prototype production is currently focused on development and validation of the assembly and testing processes, with particular attention paid to industrialisation, quality assurance and scalability in the longer term. In parallel to this, the prototypes are being used to develop operating strategy and for validation on both a system and vehicle level. These steps are crucial in preparing fuel cell technology for series production.

Series production at BMW Group Plant Steyr

Production of the fuel cell systems is due to get underway in 2028 at BMW Group Plant Steyr, which can call on decades of development and production expertise covering all drive system types across the BMW Group model range. New test rigs and production facilities are now being built and buildings modified to incorporate the new drive technology and constantly refine it.

“We are proud to be producing another innovative drive technology at Plant Steyr in future alongside the latest generation of electric motors and combustion engines,” says Klaus von Moltke, Senior Vice President Engine Production at BMW AG and Director of BMW Group Plant Steyr. “This, together with the development expertise we have available on-site, makes our plant a prime example of the BMW Group’s technology-open approach.”

Component manufacture at BMW Group Plant Landshut

BMW Group Plant Landshut is responsible for manufacturing key components for the fuel cell vehicles. Construction of new hardware and equipment for series production of the hydrogen-specific BMW Energy Master will start there in late May 2026. The BMW Energy Master controls the supply of power in the vehicle across a range from 400 – 800V. It also acts as the interface for data from the high-voltage battery. This control unit is supplemented by various components that are specifically required for the fuel cell application. Production of the first prototypes of the hydrogen-specific Energy Master will begin in mid-2026 just a few miles away at BMW Group Plant Dingolfing, where the prototypes of the BMW Energy Master for the Neue Klasse models were also made.

As with the BMW iX5 Hydrogen pilot fleet, Plant Landshut will once again manufacture the housing and pressure plate for the next model generation.

Press Contact: Chris Overall
Tel: +447815370990
E-mail: chris.overall@bmw.co.uk

Happy birthday, MINI! 66 years of driving pleasure, style and individuality.

Thu, 28 Aug 2025 10:30:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the IE market.

Munich. On 26 August 1959, the British Motor Corporation unveiled the first Mini: no one could have guessed at the time what an impact the innovative concept of brilliant British engineer Alec Issigonis would have on the automotive world. Sixty-six years after the launch of the now legendary Classic Mini, the MINI brand looks back on decades of racing success, visionary innovation, groundbreaking design – and unmistakable driving pleasure.

The MINI family combines tradition and modernity.
With the relaunch of the MINI family over the past two years, the brand has once again aligned its pioneering design and historical heritage with the future: with a new, charismatic generation of the MINI Cooper and MINI Countryman, the world premiere of the MINI Aceman, the first crossover model for the premium segment, and the launch of the new MINI Convertible, MINI combines tradition and innovation in the present.

The New John Cooper Works models illustrate MINI's racing expertise and with a spectacular second place in its class at the 24-hour race at the Nürburgring, MINI recently demonstrated how much motorsport is in the brand's DNA.

On its 66th birthday, MINI can look back on a growing range of electrified variants within the MINI family. MINI has shown, that go-kart feeling is also possible with fully electric vehicles.

66 years of vibrant automotive history – a look back at the milestones of MINI:

26 August 1959	The British Motor Corporation unveils the first Mini in history. The design is the brainchild of British engineer Alec Issigonis.
1961	The first Mini Cooper is unveiled – at a price of £680.
1962	Shortly after the Mini went into production, the British Motor Corporation was manufacturing 200,000 vehicles per year.
1963-64	The first Mini Cooper S is unveiled.
1964	Racing driver Paddy Hopkirk wins the Monte Carlo Rally in spectacular fashion in a Mini Cooper S.
1965	Second consecutive victory at the Monte Carlo Rally for Mini with racing driver Timo Makinen at the wheel.
	Mini celebrates one million vehicles produced.
	The first automatic transmission in the Mini is available.
1967	Mini wins the Monte Carlo Rally for the third time.
1972	Mini celebrates three million vehicles produced.
1981	Drop in production figures to 70,000 vehicles per year.
1990	Under the leadership of the Rover brand, Mini presents a new generation of the Mini Cooper. Initially as a limited edition – later as a series model.
1992	For the first time, the Mini is also available as a convertible.
1994	The BMW Group acquires Rover – and with it, Mini. The acquisition lays the foundation for the MINI brand in its current form.
2001	World premiere of the BMW Group's first MINI.
	Start of MINI production at the Oxford plant (UK).
	The new generation of the MINI Cooper S is presented at the Tokyo Motor Show in Japan.
2002	MINI reaches the milestone of 100,000 vehicles produced at its Oxford plant.
2004	The MINI Cooper S Convertible is unveiled.
2007	The MINI One and MINI Cooper D are unveiled.
	The first MINI Clubman celebrates its world premiere.
2010	The first MINI Countryman is unveiled.
2014	MINI presents the Cooper as a 5-door model for the first time.
2015	MINI presents a new brand logo.
2016	MINI reaches the milestone of 3,000,000 vehicles produced at its Oxford plant.
2020	Production of fully electric series vehicles begins at the Oxford plant with the MINI Cooper SE.
2021	New edition of the MINI 3-door, 5-door and MINI Convertible.
2023	The dawn of a new era with the new MINI: introducing a new generation of the MINI Cooper and MINI Countryman – both available as fully electric models.
2024	With the MINI Aceman, the brand is introducing a completely new model – the first crossover model in the premium segment of the small car class.
2024	MINI John Cooper Works and Bulldog Racing celebrate class victory at the 24-hour race at the Nürburgring.
2024	Presentation of the new MINI Cooper 5-door and the new MINI Convertible.
2025	MINI John Cooper Works and Bulldog Racing celebrate second place in the 24-hour race at the Nürburgring.

Ends

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/

YouTube: https://www.youtube.com/bmwgroup

Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

MINI Press Office Contacts:

Sam Buckingham
MINI Press Officer
Tel: 07815 362262
Email: Samuel.Buckingham@mini.co.uk

Helen Wilson
MINI Media Relations Manager
Tel: 07815 372480
Email: Helen.Wilson@mini.co.uk

Christina Burnham-Hepe
Corporate Communications Director
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk

Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
www.twitter.com/miniuk
www.facebook.com/miniuk
www.youtube.com/miniuk

Press Contact: Aisling Brogan
Tel: +353-1-8628-203
E-mail: aisling.brogan@bmw.ie

The BMW Group at IAA Mobility 2025: the new BMW iX3 celebrates its world premiere.

Tue, 05 Aug 2025 13:31:00 +0200

Note: This press release is a 1:1 copy of the original issued by BMW headquarters in Germany. No adaptions have been made to cater to the Irish market. 

Munich. BMW, MINI and BMW Motorrad will present their new arrivals at two central locations during the IAA Mobility 2025 show, just like at the 2021 and 2023 editions of the event: The IAA Mobility Summit will take place at Munich’s exhibition centre (Messe München) – the BMW Group stand is in Hall A1 – and the BMW Group’s Open Space can be found at Max-Joseph-Platz square, under the gaze of the opera house. The generously proportioned Open Space, which covers an area of 3,000 m², is open to visitors free of charge on Tuesday, 9 September (the official opening day) from 11.00 a.m. to 9.00 p.m. CET, on Wednesday, 10 September – Saturday, 13 September from 11.00 a.m. to 11.00 p.m. CET and on Sunday, 14 September from 10.00 a.m. to 5.00 p.m. CET. BMW Welt and the BMW Museum will also be playing their part in the most important event of the year for the automotive and mobility sector with exhibitions and concepts of their own. The official opening of the IAA Mobility Summit will take place at the exhibition centre on Monday, 8 September at 8.00 a.m. CET. It is aimed primarily at trade visitors and is open every day until Friday, 12 September from 9.00 a.m. to 6.00 p.m. CET.

The premiere of the Neue Klasse.
The BMW Group is presenting one of the most significant new models in its history at IAA Mobility 2025 in Munch, its home city. The BMW iX3, the first model from the new Neue Klasse family, will celebrate its public unveiling at the event. Revealed alongside the Neue Klasse will be a host of new technologies that will play a revolutionary and trailblazing role across the BMW Group in the future. The new BMW iX3 gives the public their first glimpse of the huge technological leap forward made by BMW in many areas: electric mobility, display and control/operation, digitalisation, connectivity, design, sustainability and technological openness. All upcoming BMW models will benefit from the innovations in the Neue Klasse – regardless of the drive system type used to power them.

Focusing on the new BMW iX3 and myriad innovations.
As BMW’s star of the IAA 2025, the new BMW iX3 will take centre stage event-wide. As well as the presentation of several examples of the global newcomer, the central stage in the shadow of Munich’s opera house at Max-Joseph-Platz will also host daily “Masterclasses” featuring the new model. On each of the six days of the event, there will also be demonstrations of the new display system BMW Panoramic Vision – including the new BMW Operating System X – developed entirely in-house at BMW. These innovations from the BMW iX3 will likewise find their way into all future BMW models as part of a gradual process.

BMW Charging debuts bidirectional charging.
A dedicated area of the Open Space will focus on BMW Charging, with the help of current BMW electric vehicles like the new BMW iX and the BMW i5. The assembled experts here will provide the low-down on both public charging and the BMW Charging offering for home charging using various BMW Wallboxes. BMW Charging will present the bidirectional charging available in the BMW iX3 for the first time at the IAA Mobility show. This technology allows the iX3 to feed energy from its high-voltage battery into the customer’s home power supply (Vehicle-to-Home – V2H) or the public grid (Vehicle-to-Grid – V2G).

Models from BMW, MINI and BMW Motorrad at the Open Space.
Beyond the IAA Mobility show’s focus on the BMW iX3 as the first Neue Klasse vehicle, fans of the other BMW models and aficionados of the MINI, BMW M and BMW Motorrad brands are also well catered for, needless to say. Among the models on the bill at the Open Space are the battery-electric BMW i4, BMW i5, BMW i7 and BMW iX, the BMW X3 30e xDrive (WLTP, combined – in accordance with the EnVKV [German Passenger Car Energy Labelling Regulation]*: energy consumption weighted: 16.7 kWh/100 km and 3.3 l/100 km [85.6 mpg imp]; CO₂ emissions weighted: 76 g/km; CO₂ classes: with discharged battery G; weighted B; fuel consumption with discharged battery: 8.2 l/100 km [34.5 mpg imp]) and the BMW M5 Touring with plug-in hybrid drive system (WLTP, combined – in accordance with the EnVKV: energy consumption weighted: 27.6 kWh/100 km and 2.0 l/100 km [141.2 mpg imp]; CO₂ emissions weighted: 45 g/km (WLTP); CO₂ classes: with discharged battery G, weighted B; fuel consumption with discharged battery: 10.9 l/100 km [25.9 mpg imp]).

BMW Motorrad is presenting the BMW CE 02 and BMW CE 04 electric premium scooters – for electric mobility majoring in manoeuvrability – at the city-centre location. And with the BMW Vision CE, the brand also offers a fascinating look ahead to how developers and designers are envisaging the future of fully electric scooters for the big city.

MINI: show cars and “Britishness” launch a stage takeover.
MINI will spread its IAA Mobility 2025 presence across two locations in the heart of Munich. Its spectacular Open Space set at Max-Joseph-Platz and central brand appearance at the MINI Pavillon on Lenbachplatz will provide insights deep into the DNA of the brand. Plus, two eye-catching JCW show cars will celebrate their world premieres in Munich as part of a suitably gripping presentation. The Bavarian capital will turn into one huge stage for the iconic British brand during IAA Mobility 2025.

The JCW show cars will bring attention-grabbing presence to the MINI Pavillon and provide visual evidence of motor sport as a defining element of MINI DNA. The British icon and racing competition certainly go hand in hand, as confirmed most recently by the brand’s latest success in the Nürburgring 24-hour race. The show cars will be on display at Lenbachplatz for the duration of the IAA, locking into the spirit of world-renowned fashion and lifestyle brand Deus Ex Machina. The MINI Pavillon will be extensively refurbished for the occasion and dedicated entirely to the John Cooper Works sub-brand.

Entertainment for families at the Open Space.
In 2025, as in previous years, the Family Area at the Open Space invites visitors to get involved and enjoy a spot of relaxation at the same time. Children, teenagers and families can look forward to creative attractions such as LEGO build areas, a Disney+ Dance Challenge with Lilo & Stitch, craft activities and a water station. Other highlights – e.g. on the roof terrace – only add to the richly varied family programme.

Events at the exhibition centre, BMW Welt and BMW Museum.
Expanding on its star turn at the Open Space on Max-Joseph-Platz, the BMW iX3 also holds sway at the BMW Group’s 2,000 m² stand in the exhibition centre – which is located in Riem, in the eastern part of Munich. Alongside the spread of vehicles on display here at the Summit, innovations including BMW Panoramic iDrive, sixth-generation high-voltage batteries and electric drive systems, and driving dynamics management technology – courtesy of the “Heart of Joy” high-performance computer – will be front and centre of presentations and talks by experts. The most important elements of BMW Panoramic iDrive are the display surface spanning the full width of the lower windscreen, the new multifunction steering wheel with shy-tech technology, and the Central Display. All play their part in an impressive large-scale animation. The experts at the Summit will also shed light on areas such as fuel cells, alternative fuels, plug-in hybrid drive systems and charging technology.

1961 Neue Klasse also makes an appearance at the show.
The BMW Group’s stand at the exhibition centre will be showcasing a celebrity car from years past, as BMW Classic winds back the clock to a BMW 1500 from the 1960s – the first model in the original Neue Klasse line-up. The 1500 was the headline act at the 1961 IAA in Frankfurt, a genuine breakthrough star that wrote the opening lines for an international success story. The Neue Klasse laid the foundations for the BMW Group to become the world’s most successful maker of premium automobiles. And now the BMW iX3 of 2025 takes us full circle – a car with all the tools to build on this growth and the first model in another new era.

Visitors to the exhibition centre will also encounter a selection of current models, including a BMW M5 Touring, a BMW X3 20d xDrive (WLTP, combined (EnVKV)*: fuel consumption 6.5 l/100 km [43.5 mpg imp]; CO₂ emissions 171 g/km; CO₂ class: F) and a BMW iX5 Hydrogen* (consumption as per WLTP: 1.19 kg H₂/100 km; consumption, combined as per NEDC: –; CO₂ emissions, combined as per WLTP: 0 g/km; range as per WLTP: 504 km [313 miles]; CO₂ class: A).

BMW Welt switches on a new type of charging hub.
As well as its appearances at the Open Space in the city centre and the exhibition centre, the BMW iX3 will also be on show at BMW Welt in the north of Munich from 6 September. Under the spotlight here along with the new fully electric BMW model are innovations such as BMW Panoramic iDrive and services like BMW Charging. During the IAA, customers stopping to top up their vehicles at the BMW Welt charging stations will be treated to a refreshing surprise and, if desired, a free personal tour of all things BMW iX3 and BMW Charging.

Shortly before IAA Mobility 2025 opens to visitors, a new vehicle charging hub will go into service outside BMW Welt. The BMW Welt High-Power Charging station will provide eight charging points for electric vehicles. Created by Designworks, BMW’s innovation studio, the hub fits in neatly with the unique architecture of the overall building. Expert talks and presentations will accompany the introduction of the new charging facility from 8 September and continue throughout IAA Mobility 2025.

DigiTour: interactive experiences at the BMW Museum.
The BMW Museum will greet visitors to IAA Mobility 2025 with a new digital attraction: the BMW Museum DigiTour. This web-based app, which can be accessed without downloading, provides a modern, fascinating and interactive offering for the visitors from around the world. This new digital visitor experience brings the history and allure of the BMW brand to life. A highlights tour of classic BMWs (from the early days to the present day) will be presented here in digital form, as will shortly the Museum’s temporary exhibition “Belle Macchine – Italian Automotive Design at BMW.” Additional tours are planned, including options for families and kids. The BMW Museum DigiTour is free of charge, opens a window into rarely shown archive material and is available in several different languages.

The BMW Group: sustainability and circular economy across all areas.
As an integral part of the BMW Group’s strategy at IAA Mobility 2025, the theme of sustainability stands tall in an array of world premieres and innovations. Alongside the electrification of its drive systems, the BMW Group has adopted a holistic approach to achieving its goals in this area. The focus here is on reducing CO₂ emissions throughout a vehicle’s life cycle, and the development of the Neue Klasse has seen BMW doubling down on its commitment to these objectives. From the development of a product, use of secondary materials, procurement of raw materials and production, to the product’s use phase and eventual recycling, the BMW Group adheres to consistently circular thinking. This engagement with circularity can also been seen across the BMW Group’s stands at IAA Mobility 2025. Around 80 per cent of the installations, fixtures and materials in the Open Space at Max-Joseph-Platz are either already being reused or have been procured explicitly for extended use at other events as well. Plants, robots, concrete barriers and much of the event technology have largely been hired. The presentation at the Summit involves an even greater commitment to reusing materials. Single usage is therefore restricted primarily to graphics and materials placed under heavy stresses, such as floor coverings and wall surfaces.

*Consumption and emissions figures:
The figures for fuel consumption, CO₂ emissions, electric power consumption and range refer to vehicles in the German market. All figures are calculated based on the new WLTP test cycle. Fuel consumption and emissions data refers to the German Passenger Car Energy Labelling Regulation (PKW-EnVKV).

In the event of enquiries please contact:

Corporate Communications

Cypselus von Frankenberg, Product Communication BMW Automobiles

Telephone: +49-89-382-30641

E-mail: Cypselus.von-Frankenberg@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

www.bmwgroup.com

LinkedIn: http://www.linkedin.com/company/bmw-group/