2026
27
July
2026
|
15:30
Europe/Amsterdam
Additional outdoor studio imagery available for the BMW M Concept Neue Klasse.
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30
June
2026
|
17:05
Europe/Amsterdam
• BMW to celebrate 40 years of the iconic BMW M3. • UK debut of the BMW M Concept NEUE KLASSE. • BMW M2 with M Performance Track Kit and BMW M3 Touring 24H to storm up the hill. • The latest models from BMW will be on display, including the BMW …
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24
June
2026
|
10:55
Europe/Amsterdam
+++ BMW Welt congratulates THE CLOUD by Käfer on earning one of gastronomy’s highest honours. +++ Launch of “SEASON II – WHISPERS OF THE RAINFOREST”. +++
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12
June
2026
|
15:00
Europe/Amsterdam
Design meets Performance: The BMW M Concept Neue Klasse – World Premiere at the 24 Hours of Le Mans.
+++ Preview of the new design language for high-performance automobiles from BMW M GmbH +++ New interpretation of dynamics, agility and precision at BMW M +++ Design and technology transferred from motorsport +++
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15
May
2026
|
19:30
Europe/Amsterdam
+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ …
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2025
03
September
2025
|
00:01
Europe/Amsterdam
MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built …
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23
May
2025
|
21:30
Europe/Amsterdam
+++ Exclusive three-door interpretation of a BMW Touring +++ Unique colour and material concept +++ Limited-run small series for collectors and enthusiasts +++
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22
April
2025
|
00:01
Europe/Amsterdam
• MINI returns to the 24-hour Nürburgring race, continuing its collaboration with Bulldog Racing. • Collaboration with DEUS Ex Machina for striking new MINI racing livery. • The race starts on 21 June 2025.
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15
April
2025
|
00:01
Europe/Amsterdam
+++ BMW Group Sound Design Studio develops all-new sound concept for the next generation of BMW vehicles slated for launch from 2025 +++ BMW Operating System X enables drive sounds tailored extremely precisely to the driving situation at hand in …
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2024
19
November
2024
|
11:00
Europe/Amsterdam
• BMW and British Vogue search for the next generation of design stars in fashion and jewellery. • Aspiring designers challenged to create a piece inspired by the pioneering BMW Vision Neue Klasse vehicles. • Destiny Pinto, Joaquin Flores and Selina …
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14
October
2024
|
11:25
Europe/Amsterdam
+++ The BMW Group continues to consistently implement its successful product strategy +++ World premiere of the first all-electric performance models MINI John Cooper Works Electric and MINI John Cooper Works Aceman +++ First joint motor show …
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13
September
2024
|
14:00
Europe/Amsterdam
Innovative, holistic, future-forward: BMW Group Design team implements new organisational structure.
+++ Adrian van Hooydonk reorganises BMW Group Design, brings in Maximilian Missoni +++ Two BMW Design studios going forward +++ Digital experience and Colour and Material Design enhanced +++
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21
June
2024
|
11:36
Europe/Amsterdam
Two world debuts, with the world premiere of the all-new BMW M5 and BMW X3 • New BMW M4 CS seen in the UK for the first time • BMW’s Hypercar, the BMW M Hybrid V8, to storm up the hill • The BMW Vision Neue Klasse, BMW Concept Skytop and …
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24
May
2024
|
21:30
Europe/Amsterdam
+++ Unique and exotic car design +++ Combination of aesthetics and dynamics at the highest level +++ References to historic BMW Z8 and BMW 503 +++
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21
March
2024
|
09:15
Europe/Amsterdam
+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ …
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29
February
2024
|
19:00
Europe/Amsterdam
+++ Tribute to BMW Art Car by Esther Mahlangu +++ World premiere at Frieze Los Angeles +++ Colour-change technology reinterprets distinctive ornamentation +++ Complex colours and patterns showcase future potential for customised vehicles +++
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2023
02
September
2023
|
10:30
Europe/Amsterdam
+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, …
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27
July
2023
|
00:01
Europe/Amsterdam
Sound staging becomes a fundamental component of the purely electric driving experience. Diverse sound worlds enrich the immersive experience and come to the new MINI Cooper Electric for the first time.
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05
January
2023
|
05:15
Europe/Amsterdam
+++ BMW Mixed Reality Slider: into the virtual world in five steps. +++ Advanced BMW Head-up-Display in NEUE KLASSE from 2025. +++ Full-colour E Ink technology enables up to 32 colours. +++
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2022
05
January
2022
|
20:00
Europe/Amsterdam
World premiere: Body surface with real color change thanks to electrophoretic technology +++ Potential for future interior and exterior applications
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2021
30
November
2021
|
02:00
Europe/Amsterdam
Munich. At Art Basel’s 2021 Miami Beach show, BMW M GmbH is presenting an expressive new vehicle concept on the global stage for the first time: the BMW Concept XM.
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27
January
2021
|
00:05
Europe/Amsterdam
• Reduced, modern design emphasises hallmark MINI features. • New exterior body colours, wheel designs and Multitone Roof. • 8.8” central screen offered as standard; electric handbrake now available on all models. • New Electric Collection model …
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2020
05
March
2020
|
09:00
Europe/Amsterdam
+++ BMW IconicSounds Electric expands with sound of the BMW Concept i4 co-created with Hans Zimmer +++ Jointly developed start/stop sound in all electrified BMW models from July 2020 +++
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03
March
2020
|
08:30
Europe/Amsterdam
Munich. The BMW Group is opening a new chapter in its history with the unveiling of a pure-electric Gran Coupe. The BMW Concept i4 takes electric drive to the core of the BMW brand and heralds a new era in Sheer Driving Pleasure. The BMW Concept i4 …
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25
February
2020
|
10:00
Europe/Amsterdam
World premiere on 3 March 2020 at the Geneva Motor Show.
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2019
18
November
2019
|
06:00
Europe/Amsterdam
Fifth-generation BMW eDrive to be introduced for the first time in the BMW iX3 in 2020 and will also be used in the BMW iNEXT and the BMW i4 in 2021 – Advanced battery cell technology enables sporty performance and a range of around 600 kilometres …
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02
July
2019
|
14:35
Europe/Amsterdam
• UK premiere of the BMW M8 Competition and BMW X4 M Competition • An array of BMW classic cars in action to celebrate this year’s festival theme • ‘BMW Boulevard’ and ‘BMW M Town’ to showcase luxury and performance
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2018
06
March
2018
|
13:30
Europe/Amsterdam
Munich. The BMW Concept M8 Gran Coupe illustrates the meaning behind the letter “M” at BMW in impressive style: it stands for “more”, more of everything. As well as dynamic excellence, the BMW Concept M8 Gran Coupe embodies a new facet of luxury for …
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2017
08
September
2017
|
12:00
Europe/Amsterdam
Munich. With the unveiling of the BMW Concept X7 iPerformance at the IAA Cars 2017 show in Frankfurt, the BMW Group is not only pulling back the covers on a new model concept for the luxury segment, it is also introducing a whole new take on luxury …
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