Heritage as inspiration: BMW M1 Homage

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Summary

Munich/Cernobbio. To mark the 30th anniversary of the BMW M1 super sports car, BMW Group Design presented a homage to this legendary model as part of the Concorso d’Eleganza Villa d’Este 2008. The BMW M1 designed by Giorgio Giugiaro was a car of superlatives and a highly emotive vehicle that was uncompromisingly primed for the race track. Spawning this development was the BMW Turbo by Paul Bracq, a revolutionary concept car which, in addition to its groundbreaking functional design, also boasted a raft of technical innovations. It is from these two unique vehicles that the BMW M1 Homage takes its cue – a design study that pays tribute to its forerunner models and an embodiment of the competence, creativity and potential of the BMW Group Design team.

“For BMW, heritage is always also a living heritage. Drawing inspiration from your own past and thereby reinventing yourself – that is exactly what the BMW M1 Homage demonstrates in impressive style,” explains Dr Klaus Draeger, BMW Group Board Member, Development.

A particular forte of BMW Group Design is to draw on its own powerful history and actively feed this into the design of the future. The BMW M1 Homage is a design study in the tradition of a BMW Turbo that represents a contemporary take on the BMW M1 and the mid-engine concept. This tribute exhibits an emotional design that showcases technology and integrates it into the overall aesthetics of the vehicle.

The Concorso d’Eleganza Villa d’Este provides the perfect backdrop for the BMW M1 Homage. Here automotive beauties from the past meet the concept cars and design studies of the future. It is in this dynamic field of tension between past and present that the BMW Group Design team affords insights into its own perspective on a historically inspired automotive future.

Press Contact: Edward Makwana
Tel: +27-12-522-2227
E-mail: edward.makwana@bmw.co.za