06
June
2008
|
12:00
Europe/Amsterdam

The BMW M1 Homage

Summary
To mark the 30th anniversary of the BMW M1, a super sports car that oozed passion, BMW Group Design presented a homage to this legendary model as part of the Concorso d'Eleganza Villa d'Este 2008.

To mark the 30th anniversary of the BMW M1, a super sports car that
oozed passion, BMW Group Design presented a homage to this legendary
model as part of the Concorso d'Eleganza Villa d'Este 2008. The BMW
M1, designed by Giorgio Giugiaro was a car of superlatives and a highly
emotive vehicle that was uncompromisingly primed for the race track.
Spawning this development was the BMW Turbo by Paul Bracq, a
revolutionary concept car which, in addition to its groundbreaking
functional design, the vehicle also boasted many technical innovations.
It is from these two unique vehicles that the BMW M1 Homage takes its
cue - a design study to pay tribute to its forerunner models and an
embodiment of the competence, creativity and potential of the BMW Group
Design team. A particular forte of BMW Group Design is to draw on its
own powerful history and actively feed this into the design of the
future. The BMW M1 Homage is a design study in the tradition of a BMW
Turbo that represents a contemporary take on the BMW M1. This tribute
exhibits an emotional design that showcases technology and integrates
it into the overall aesthetics of the vehicle. The Concorso d'Eleganza
Villa d'Este, an event that showcases automotive beauties from the past
and concept cars and design studies, provided the perfect backdrop to
showcase the BMW M1 Homage.

Press Contact: Osama El-Sherif
Tel: +971-4-3129-964
E-mail: osama.el-sherif@bmwgroup.com
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