04
October
2006
|
14:00
Europe/Amsterdam

BMW CREATES 2007 LIMITED EDITION INDIVIDUAL M6 CONVERTIBLE AND ULTIMATE DRIVING EXPERIENCE FOR 2006 NEIMAN MARCUS CHRISTMAS BOOK

Summary
Woodcliff Lake, NJ - October 3, 2006... Christmas is coming early this year, as BMW and Neiman Marcus partner to create the ultimate driving fantasy. BMW is offering, exclusively through the legendary Neiman Marcus Christmas Book, the 2007 Limited Edition Individual M6 Convertible.

Behind-the Scenes Tour of BMW in Munich and Breath-taking drive on
Autobahn included in Fantasy Package Woodcliff Lake, NJ - October 3,
2006... Christmas is coming early this year, as BMW and Neiman Marcus
partner to create the ultimate driving fantasy. BMW is offering,
exclusively through the legendary Neiman Marcus Christmas Book, the
2007 Limited Edition Individual M6 Convertible. The luxury convertible
comes with a custom Ruby Black exterior finish accented with an
interior with Piano Black trim elements, power sports seats wrapped in
our custom Gold Brown shade of supple BMW Individual Merino leather,
and M-radial spoke alloy wheel. The car also comes fully equipped with
an incredible 11-speaker Surround Sound stereo and six-disc CD changer.
Only 50 of these custom-made automobiles, including the
once-in-a-lifetime driving experience, will be available for purchase
in this year's Christmas Book for $139,000. As if the car itself
wasn't enough, BMW is offering these fortunate fifty Neiman Marcus
customers the pinnacle of the "ultimate driving experience."
Each gift opportunity features an exclusive European adventure in which
the purchaser takes delivery of their new M6 Convertible directly from
the factory and drives on to tour the Bavarian countryside. And for
the serious BMW-enthusiast, each customer will have the opportunity to
meet with the automaker's famous car designers, and be given a private
tour of the BMW factory in Munich. Also included in the package are
two round-trip business class tickets on Lufthansa® to Munich,
Germany, gourmet meals, and luxurious accommodations for four nights.
Upon completion of the trip, their new vehicle will be shipped back to
the States for immediate delivery. The trip is scheduled for Spring
2007. Bold and uncompromising, the BMW Individual M6 Convertible stands
alone. The unmistakable roar of its 5.0-liter, V-10 engine delivering
500 horsepower at your command and the precision handling, M Variable
Differential Lock, and Electronic Damping Control make every trip
extraordinary. Its on-board computer, GPS navigation, and Voice
Command System merge driver and auto into one intelligent entity. At
the heart of this incredible machine is a Formula 1 inspired, V-10
engine with 10 individual throttle butterflies capable of revving up to
8,250 rpm thanks to its sophisticated design and knock control systems.
Coupled to a seven-speed Sequential Manual Transmission with
Drivelogic®, it can launch you from 0 to 60 mph in just 4.5
exhilarating seconds. A photo and description of the Limited Edition
M6 Convertible appears on page 97 of the 2006 Neiman Marcus Christmas
Book. The opportunity to learn more and order this magnificent machine
and experience begins at 12 noon EDT on Wednesday, October 18th when
you call 1-866-303-2696. Interested buyers are encouraged to program
their speed dial now. After all, who wouldn't want to be first in line
for this year's hottest Christmas gift?

Press Contact: Osama El-Sherif
Tel: +971-4-3129-964
E-mail: osama.el-sherif@bmwgroup.com
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