Articles tagged with 'Product' & 'BMW' | EMEA

“Citadel Premium Motors” appointed as the official importer for BMW and MINI in Syria. +++ The appointment reinforces BMW Group Middle East’s confidence in the long-term potential of the Syrian market. +++ The partnership will focus on delivering …

A regional debut worthy of the global stage. New luxury design: A monolithic presence with Iconic Glow and crystal headlights. Neue Klasse technology: Next-generation innovation in BMW’s flagship sedan. BMW Individual: Personalisation defined by …

Taking on the Rocky Mountains and undergoing its final challenge in one of the world's most demanding landscapes, a specially engineered MINI Countryman is proving its adventurous spirit far beyond the beaten path.

The new BMW X5 enters its fifth generation, combining five different drive system technologies for the first time with the design language and innovations of the Neue Klasse.

+++ New integration enables direct access to premium entertainment, live sports content, and more from STARZPLAY in BMW and MINI vehicles equipped with ConnectedDrive +++ Marks first step in expanding in-car digital entertainment experiences across …

+++ A one-of-one design study signaling a new chapter for BMW ALPINA +++ Reimagines the brand’s heritage with contemporary purpose, aesthetics, and technology +++ Deepens the defining principles of BMW ALPINA: speed, comfort, and sophistication +++ …

The iconic 1965 Monte Carlo Rally winning Mini Cooper S is being celebrated in the form of a new MINI edition. Introducing the new “MINI 1965 Victory Edition”.

+++ MINI and Vagabund present two unique MINI Countryman one-off show cars inspired by adventure and community culture +++ The MINI Countryman becomes a dynamic stage for lifestyle, music and self-expression +++ Vehicle individualization that only …

+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++

Sheer driving pleasure has always been baked into the BMW brand’s DNA. The BMW Z4 is a prime example: truly exhilarating roadster fun. The upcoming BMW Z4 Final Edition provides fans with a time-limited opportunity to order a very special version of …

Every journey begins with light. It shapes our view, guides our path and transforms the ordinary into extraordinary. Winding along the coastline of Fujairah, the BMW 7 Series and BMW X7 Individual models embody this ethos and redefine the feeling of …

Playful in handling, versatile in use – ultimate GS expertise for the 48 hp class.

BMW Middle East presents the exquisite 7 Series Suhail Edition in Riyadh +++ BMW Individual is the ultimate expression of personal luxury +++ Limited to only 50 cars worldwide, the first unit has arrived in the Kingdom +++ A harmonious blend of art, …

The new MINI Paul Smith Edition marks the next step in the successful collaboration between two British icons. This partnership is grounded in shared values of craftsmanship, creativity and innovation, combining MINI's distinctive appearance with …

+++Five exclusive BMW Individual profiles for the BMW 7 Series and BMW X7+++Curated specifically for the Middle East and available in limited examples+++ Combinations of colours, materials and equipment designed around the region’s customer …

+++ First BMW Group car plant to rely entirely on electricity from renewable energy during normal operation; no fossil fuels used +++ Use of electric power in paint shop drives reduction in CO₂e emissions from BMW iX3 production +++ Typical …

BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design …

MINI presents, in collaboration with lifestyle brand, Deus Ex Machina, two exclusive one-off John Cooper Works cars. Celebrating MINI’s storied racing history, the two cars represent a shared enthusiasm for motorsport and customisation, each built …

Happy Dreams, The Middle of Nowhere

+++ New BMW M2 CS is the fastest compact car on the Nordschleife +++ 20.832 kilometres completed in under 7:30 minutes for the first time +++ A milestone is set in the world of compact high-performance sports cars +++ The fastest ever recorded time …

The 24 Hours of Nürburgring witnessed a spectacular display of motorsport excellence as BMW M Motorsport and MINI John Cooper Works showcased their prowess in front of a record crowd of 280,000 spectators. The event, held in the challenging "Green …

Range-topper BMW XM to feature a V8. Plug-in hybrid is the most powerful BMW M automobile. New equipment options. Charging rate increased to 11 kW. Premiere at the 24 Hours of Le Mans.

The new BMW M2 CS further raises the bar for sheer driving pleasure at the premium end of the compact high-performance sports car segment. Outstanding agility, a significant increase in power output, supreme dynamics and particularly sporty design …

If you are a thrill-seeker who believes the journey is better than the destination? Then this bold BMW X3 M50 xDrive is certainly for you.

Ramadan journeys are set to turn into unforgettable Eid adventures with the power and poise of the MINI John Cooper Works Countryman.

Two characteristic design variants: Sport and Style. Each limited to 46 cars. Visit to the VR46 Motor Ranch and Misano racetrack forms exclusive highlight.

As a vanguard in the field of electric mobility, the BMW iX has established a unique combination of progressive luxury and locally emission-free driving pleasure.The new edition of the Sports Activity Vehicle (SAV) features an increase in driving …

MINI Cooper Convertible production returns to MINI Plant Oxford. Built alongside MINI Cooper 3-Door and 5-Door, making MINI Plant Oxford the home of MINI Cooper. Most emotional model of the MINI family since its launch in 2004.

The new generation of the MINI Cooper Convertible rounds off the current MINI family with a model that is full of unique features. MINI presents the new convertible model that perfectly embodies the brand's openness. "Always Open" - this traditional …

BMW M GmbH is expanding its offering in the high-performance segment and at the same time pushing ahead with the electrification of its model range. The new BMW M5 Touring combines standout dynamics on the road and track with variable-use interior …