DOUBLE UK PREMIERE FOR MINI AT GOODWOOD REVIVAL 2023.
Following their recent unveiling, the new all-electric MINI Cooper
and all-new MINI Countryman will make their UK premiere at Goodwood
Revival 2023, which this year takes places across the weekend of 8– 10 September.
Debuted at the IAA Mobility 2023 in Munich, the new MINI Cooper
Electric features a world’s-first 24cm circular OLED screen, digital
focused interior with brand new Experience Modes and offers customers
either 190 or 249 miles of electric range*.
As the largest member of the MINI family, the new MINI
Countryman is offered for the first time with both an electric and
combustion powertrain. With a matching interior to the MINI Cooper,
the MINI Countryman also offers Level 2 semi-automated driving for the
first time, and grows in size to provide customers with more space,
comfort and versatility.
Both models will feature on display inside Cooper’s – MINI’s
retro inspired supermarket with a contemporary twist – located within
Earls Court Motor Show, where guests will have the opportunity to win
prizes through exciting giveaways.
Offering guests an interactive experience, each touchpoint
inside Cooper’s tells a unique MINI Story. Cleverly branded stock
alludes to innovative new model features, such as ‘Spike’s Kibble’,
representing MINI’s canine virtual assistant, knitted goods which
point to the new textile dashboard made from recycled polyester and
‘Countryman Crunch’ cereal with its adventure themed packaging. A
classic Mini will also be on display.
The 2023 Goodwood Revival takes place on 8th –
10th September. Please click here
for more details on the new all-electric MINI Cooper and here
for more on the new MINI Countryman.
Ends
* The specified technical data are provisional.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial and
mobility services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2022, the BMW Group sold nearly 2.4 million passenger
vehicles and more than 202,000 motorcycles worldwide. The profit
before tax in the financial year 2022 was € 23.5 billion on revenues
amounting to € 142.6 billion. As of 31 December 2022, the BMW Group
had a workforce of 149,475 employees.
The success of the BMW Group has always been based on long-term
thinking and responsible action. The company set the course for the
future at an early stage and consistently makes sustainability and
efficient resource management central to its strategic direction, from
the supply chain through production to the end of the use phase of all products.
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MINI Press Office Contacts:
Tom Evans
MINI Press Officer
Tel: 07815
371705
Email: Tom.Evans@mini.co.uk
Helen Wilson
MINI Media Relations Manager
Tel: 07815
372480
Email: Helen.Wilson@mini.co.uk
Christina Burnham-Hepe
General Manager,
Communications
Tel: 07815 371206
Email: Christina.Burnham-Hepe@bmw.co.uk
Graham Biggs
Corporate Communications
Director
Tel: 07815 376867
Email: Graham.Biggs@bmw.co.uk
Media website:
www.press.bmwgroup.co.uk
www.mini.co.uk
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