BMW Group UK leads the premium segment in 2025.
- BMW Group UK delivers a strong 2025 sales performance in challenging market conditions, with 170,051 vehicle registrations.
- BMW recorded 122,723 registrations, maintaining its position as the UK’s leading premium automotive brand.
- Continued momentum in electric sales with 47,845 all-electric BMW and MINI vehicles registered in 2025, representing 28.1 per cent of total volume.
- Leadership in the luxury class, driven by strong growth for BMW
7 Series and BMW i7, alongside sustained demand for BMW XM. - MINI registrations increased to 47,328 units (2024: 46,975), with
almost one third fully electric.
Farnborough. BMW Group UK has delivered a strong
performance in 2025, reporting 170,051 registrations, with 28.1 per
cent of these vehicles being battery electric (BEV). The BMW brand
recorded 122,723 registrations (2024: 125,265), maintaining its
position as the UK’s leading premium automotive brand. MINI registered
a total of 47,328 units with almost one third fully electric (31.7 per cent).
The BMW brand registered 33,945 battery electric models in 2025
(2024: 33,785), with year-on-year growth across key electric models
including the BMW iX1 and BMW iX2.
“In a challenging market environment, BMW Group has delivered a
strong year, with BMW maintaining its position as the UK’s leading
premium automotive brand and MINI continuing its momentum with a
revitalised model range,” said David George, Chief Executive Officer
at BMW Group UK and Ireland.
“With more than one quarter of our registrations fully electric,
our focus remains on giving customers the right choice at the right
time. The first Neue Klasse model, the BMW iX3, will begin customer
deliveries in March, marking the start of a new generation of BMW
vehicles that deliver a clear leap forward in technology, design and
driving dynamics."
The BMW i4 led the brand’s all-electric registrations for the
second year in a row with 12,158 registrations, and BMW iX1 recorded a
10 per cent increase in volume (6,376 registrations). Demand for
plug-in hybrid models continued to grow, with total PHEV registrations
increasing 27.4 per cent in 2025, with models such as the BMW XM
outperforming expectations (949 registrations).
In the luxury segment, the BMW 7 Series and BMW i7 continue to
perform strongly and remain the leading choice for chauffeurs and
professional drivers thanks to advanced interior technology and a
broad choice of powertrains. BMW 7 Series registrations increased to
794 units in 2025, while BMW i7 registrations increased 54.4 per cent
to 959 vehicles, following significant growth already seen in the
previous year.
In addition to its all-electric success, BMW’s wider model
portfolio continued to perform strongly. The BMW 1 Series was the
brand’s UK best-seller, with 20,538 registrations, while the BMW X1
and X2 also recorded significant increases. Following its first full
year on sale in the UK, the fourth generation BMW X3 recorded a 37.3
per cent increase in registrations, reflecting continued customer
appeal driven by its refreshed design and advanced in-car technology.
BMW M recorded another market-leading year in the UK in 2025,
with 15,746 registrations, reflecting strong demand across both M
Performance and M High Performance models and underlining the brand’s
appealing blend of everyday usability and motorsport-inspired performance.
Following its successful transition to The New Retail in 2025,
MINI saw continued momentum throughout the year. Registering a total
of 47,328 units, MINI achieved 31.7 per cent BEV sales (13,900 units),
a significant increase from 22 per cent in 2024, driven by the brand’s
completely revitalised product portfolio.
The MINI Aceman enjoyed its first full year of sales and was a
key contributor to this electric growth with 5,882 registrations,
while the MINI Cooper remains the brand’s best-selling model with
24,486 registrations.
Reinforcing its increased practicality and choice of
powertrains, the MINI Countryman also continued to perform strongly,
with 13,580 registrations, while the MINI Convertible saw an uplift of
23.2 per cent to 3,380 units, highlighting continued demand for
open-top motoring in the UK.
“2025 has been a standout year for MINI in the UK, driven by the
growing demand for our fully electric models alongside the continued
success of our most iconic vehicles,” said David Beattie, Director of
MINI UK and Ireland.
“The successful transition to an agency model under The New
Retail has been underpinned by the commitment of our retailer
partners, who have played a vital role in delivering this performance.
With nearly a third of our sales now fully electric, MINI continues to
make progress in its electrification journey while staying true to the
brand’s iconic character.”
BMW Group UK registrations - January to December 2025:
|
2025 | 2024 |
per cent change |
BMW | 122,723 | 125,265 | -2.03% |
of which BMW BEV | 33,945 | 33,785 | 0.47% |
MINI | 47,328 | 46,975 | 0.8% |
of which MINI BEV | 13,900 | 10,552 | 31.7% |
Total BMW Group UK | 170,051 | 172,240 | -1.27% |
Ends
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW
Motorrad, the BMW Group is the world’s leading premium manufacturer of
automobiles and motorcycles and also provides premium financial
services. The BMW Group production network comprises over 30
production sites worldwide; the company has a global sales network in
more than 140 countries.
In 2024, the BMW Group sold over 2.45 million passenger vehicles
and more than 210,000 motorcycles worldwide. The profit before tax in
the financial year 2024 was € 11.0 billion on revenues amounting to €
142.4 billion. As of 31 December 2024, the BMW Group had a workforce
of 159,104 employees.
The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.
www.bmwgroup.com
LinkedIn: http://www.linkedin.com/company/bmw-group/
YouTube: https://www.youtube.com/bmwgroup
Instagram: https://www.instagram.com/bmwgroup
Facebook: https://www.facebook.com/bmwgroup
X: https://www.x.com/bmwgroup
For further information please contact:
Helen Wilson
Corporate and Brand Media Relations
Manager
Tel: 07815 372480
Email: Helen.Wilson@bmw.co.uk
Chris Overall
Head of Corporate, Brand and Internal
Communications
Tel: 07815 370 990
Email: Chris.Overall@bmw.co.uk
Christina Burnham-Hepe
Corporate Communications
Director
Tel: 07815 371 206
Email: Christina.Burnham-Hepe@bmw.co.uk