BMW Group UK celebrate success at UK Customer Service Awards
The Institute of Customer Service has honoured BMW Group UK for its commitment to excellent and innovative customer satisfaction presenting the company with the prestigious Kcom Customer Feedback Strategy Award. Presented to Richard Price, BMW Group UK’s first Customer Director, the award recognised in particular the customer service system in operation in all BMW and MINI UK dealerships that allows every customer to rate their experience on a five star scale and write specific comments on dealer websites.
“This award recognises our commitment to providing the very best service for our customers and there is absolutely no doubt that satisfied customers drive the success or failure of businesses,” said Tim Abbott, Managing Director of BMW Group UK. “We are determined to put the customer at the heart of everything we do and Richard’s appointment to the new role of Customer Director is key in making sure this is a fundamental part of our overall business strategy.”
With eleven categories, award submissions are scored against pre-set criteria by a panel of industry experts and finalists are assessed by an independent group of judges selected for their business knowledge and acumen.
Richard Price, Customer Director, BMW Group UK , added: “We are delighted by this award, particularly as BMW Group was the only automotive organisation across all categories to make it into the finals. Our star ratings, a first of its kind in the automotive industry, help all BMW and MINI customers to make informed choices and inspire everybody in the company and in our dealer network to strive constantly to provide better customer service.”
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The BMW Group
The BMW Group is one of the most successful manufacturers of automobiles and motorcycles in the world with its BMW, MINI, Husqvarna Motorcycles and Rolls-Royce brands. As a global company, the BMW Group operates 25 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2011, the BMW Group sold about1.67 million cars and more than 113,000 motorcycles worldwide. The profit before tax for the financial year 2011 was euro 7.38 billion on revenues amounting to euro 68.82 billion. At 31 December 2011, the BMW Group had a workforce of approximately 100,000 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy. As a result of its efforts, the BMW Group has been ranked industry leader in the Dow Jones Sustainability Indexes for the last seven years.
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For further information please contact:
Angela Stangroom Group Communications Manager
Tel: 01344 480283 Email: Angela.Stangroom@bmw.co.uk
Wieland Bruch Corporate Communications Manager
Tel: 01344 480113 Email: Wieland.Bruch@bmw.co.uk
Graham Biggs Corporate Communications Director
Tel: 01344 480109 Email: Graham.Biggs@bmw.co.uk
Main office number: 01344 480320
Media website: www.press.bmwgroup.co.uk
Customer website: www.bmw.co.uk
