Singapore. From 23 to 28 March 2026, 96 BMW customers from 33 markets worldwide gathered to compete at the BMW Golf Cup World Final, the world’s largest international amateur golf tournament. Representing Singapore in the Ladies Category, Ms. Wang Mei Zhen clinched first place with 107 net points.

“Congratulations to Ms. Wang on her historic achievement as the first Singaporean to win an individual award at the BMW Golf Cup World Final,” said Rene Gerhard, Managing Director, BMW Group Asia. “Her outstanding performance is an inspiration to golfers and a proud moment for the BMW community across our region. I would also like to commend all our finalists for the camaraderie and sportsmanship they demonstrated throughout the tournament.”

Held at the Fancourt Golf Resort in South Africa, BMW Asia was represented by 10 finalists from Indonesia, Singapore, Vietnam and the Philippines. Throughout the six-day event, participants enjoyed once-on-a-lifetime golfing experiences and immersive cultural celebrations.

The tournament consisted of three rounds in three individual categories and a team category:

“At BMW, being a customer means joining a vibrant community united by shared passions. Golf is a wonderful way for many of our customers to connect, and we are excited to continue fostering these memorable experiences in the years to come,” added Gerhard.

EAGLES FOR EDUCATION: World finalists support UNICEF with 102 eagles.

With its EAGLES FOR EDUCATION initiative, the BMW Group once again supported the United Nations children’s charity UNICEF at the World Final. For each net eagle, 1,000 euros are being donated to the BMW Group’s collaboration with UNICEF, called “BRIDGE. Educating young people for tomorrow, today.

Over the three rounds of the tournament, the world finalists scored 102 net eagles. The focus of the collaboration is to bridge learning gaps within society and create learning and education opportunities in science, technology, engineering and mathematics (STEM).  Countries where the BMW Group and UNICEF are working together includes South Africa, Brazil, India, Mexico and Thailand, all countries where BMW Group has a presence.

Do you love playing golf? Register today (https://cloud.email.bmwasia.com/golfinterest2026) to join us for our next golfing adventure!

About BMW Golf Cup.

BMW Golf Cup has a history that begins in 1982, with the first World Final taking place in 1995. It is currently the largest international amateur tournament series that has hosted more than 800 qualifying tournaments and over 100,000 participating players in more than 40 countries. Amateur golfers from each participating country get together yearly to compete in their National Final for a chance at the BMW Golf Cup World Final on world-class courses, with curated experiences, and special appearances by major world champions.

For more information on the BMW Golf Cup, please visit:

https://www.bmw.com.sg/en/more-bmw/offers-and-services/world-of-golf.html

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Singapore. BMW Asia today announced the top three winners from the BMW Golf Cup National Final 2025, held at Tanah Merah Country Club’s Tampines Course from 12 to 15 August 2025. Tan Lee Hong, Lee Kim Leng and Wang Mei Zhen, will represent Singapore at the BMW Golf Cup World Final at the Fancourt Golf Resort in South Africa in March 2026.

“The BMW Golf Cup National Final in Singapore is the pinnacle event of our annual golf season, and 2025 was bigger than ever,” said Lars Nielsen, Managing Director, BMW Group Asia. “Due to overwhelming popularity last year, we extended this year’s event from three days to four, giving media, corporate partners and customers more time on the green.

“Of the 40,000 registered golfers in Singapore, 5% of this population has already participated in BMW golfing events organised this year by BMW Asia or our dealer partners, Performance Motors Limited and Eurokars Auto,” added Nielsen. “Golf is one of the top three interests of our customers, making this event a perfect fit for their passions and a great way for us to connect with them while having some fun. We are committed to fostering this community in Singapore in the coming years for existing and new players.”

BMW Golf Cup National Final 2025 Tournament Day.

A total of nine players were recognised for their performance in the following categories:

“Once again, we witnessed an extremely high level of sportsmanship and exceptional performances on the green this year. I am confident that Mr. Tan, Mr. Lee and Ms. Wang will do us proud while competing with the best of the best on the biggest stage of their lives in South Africa. This tournament is proof that BMW continues to create once-in-a-lifetime experiences like no other automotive brand,” concluded Nielsen.

On-course engagements.
Throughout the day, participants enjoyed massages by members of the Singapore Association of the Visually Handicapped, limited-edition merchandise, food kiosks (e.g., ice cream from Birds of Paradise), and a selection of cocktails and mocktails courtesy of William Grant & Sons, Official Liquor Partner. They also had the chance to win exciting Hole-in-One and Accuracy Challenge prizes courtesy of the following partners:  

Night Golf.

During dinner, participants were treated to a round of night golf to test their strategy, precision and power. A striking display of neon LED light sticks set the stage for a visually captivating tee off zone.

Illuminated targets lit up the green at 50m, 75m and 100m – each carrying different point values. Participants took their best shots, driving golf balls into the glowing hoops for a chance to score big.

BMW Golf Cup.

BMW Golf Cup has a history that begins in 1982, with the first World Final taking place in 1995. It is currently the largest international amateur tournament series that has hosted more than 800 qualifying tournaments and over 100,000 participating players in more than 40 countries. Amateur golfers from each participating country get together yearly to compete in their National Final for a chance at the BMW Golf Cup World Final on world-class courses, with curated experiences, and special appearances by major world champions.

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Singapore. BMW World of Golf, the largest BMW Golf Series in Singapore, kicks off the 2025 season with a wide range of events on the course, and off, for golfers of all skill levels.

“BMW has been closely linked to golf since as far back as 1982,” said Lars Nielsen, Managing Director, BMW Group Asia. “And it’s not just a sponsorship opportunity for us, it’s a core part of our business. It is a lifestyle experience that resonates with many of our customers in Singapore, and throughout the region, and opens the door for us to engage with our customers beyond the purchase of their car.

“Golf has taken on a life of its own in the world of BMW, and continues to grow, year on year. BMW Asia took the lead for the BWM World of Golf back in 2023 and expanded the series of events beyond customers, to brand enthusiasts, who enjoy the sport. We welcomed more than 1000 players that year and have grown year-on-year. 2024 witnessed more than 1500 players and we expect to host more than 2000 players in 2025. It’s remarkable to see the sport grow in Singapore and to be a part of that growth story.”

BMW World of Golf includes golfing experiences for all skill levels. The more competitive BMW golfers are invited to participate in the BMW Golf Cup National Final that will be held from 12-15 August 2025. The top three winners in the Men’s Category l, Men’s Category II and Ladies Category will have the honor of representing Singapore at the BMW Golf Cup World Final at Fancourt Golf Resort in South Africa.

Customers and brand enthusiasts who simply enjoy the sport, are also welcome to join a variety of events held by BMW Asia, along with Performance Motors Limited and Eurokars Auto. These events include “Drive & Golf” experiences to various golf courses in Malaysia, and international golf experiences in Korea, Vietnam and other parts of Asia.

“According to a recent report by Global Web Index, golf was identified as the top sport played by HNWI and luxury car owners, and driving was highlighted as one of the Top 2 personal interests for these audience segments,” continued Nielsen. “By combining golf adventures with driving experiences, we’re able to fuel the passions we know our customers want.”

The BMW World of Golf also includes more than 20 Hole-in-One prizes throughout the year and key partnerships with brands such as Titleist and Footjoy, with more to come, so our players have the best there is in golf.

BMW Golf Cup.

BMW has a long history with golf, with the BMW Golf Cup dating back to 1982. It is currently the largest international amateur tournament series that has hosted more than 800 qualifying tournaments and over 100,000 participating players in more than 40 countries. Amateur golfers from each participating country get together yearly to compete in their National Final for a chance at the BMW Golf Cup World Final on world-class courses, with curated experiences, and special appearances by major world champions.

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Singapore. From 2 – 7 March 2025, 108 BMW customers from 38 markets around the world came together to compete at the BMW Golf Cup World Final, the largest international amateur golf tournament in the world. Of these 108 finalists, 14 were from the following BMW Asia markets – Brunei, Guam, Indonesia, the Philippines, Singapore and Vietnam.

Held at the Alpine Golf Club in Bangkok, Thailand, the finalists and their partners experienced an extensive program filled with once-on-a-lifetime golfing activities, exotic cultural events, and mouthwatering local cuisine. 

“Securing a spot in the BMW Golf Cup World Final is not a simple task,” said Lars Nielsen, Managing Director, BMW Group Asia. “In addition to being a BMW customer, you need to compete in one of our Golf Cup tournaments in the markets and beat the best-of-the-best to join the elite golfing community on world class courses every year.”

The tournament consisted of three rounds in three individual categories and a team category:

“Three customers from the BMW Asia markets secured one of the top three positions in each category. We are even more excited to announce that Team Vietnam secured the number one position in the National Team Category!” added Nielsen.

BMW Asia Market Highlights.

“Congratulations to Team Vietnam and all our finalists for showing their best on the green during the tournament! Their camaraderie and sportsmanship were visible throughout the event, and we hope they are as proud as we are to see how far they have made it. 

Being a BMW customer is not just about owning a car, it is about being a part of a community of individuals with similar interests. Golf is one of these pursuits that many of our customers bond over and we look forward to creating even more unforgettable memories for them in the years to come,” concluded Nielsen.

Eagles for Education.

Since 2023, through Eagles for Education, the BMW Group has been supporting the work of the UN International Children’s Fund (UNICEF) to provide young people with the skills and knowledge they require to enjoy success in the working world of tomorrow and chart their own path through life.

To fulfil its responsibility as a corporate citizen, the BMW Group donates €1,000 to UNICEF educational programmes for each net eagle recorded during tournaments. A remarkable 116 net eagles were recorded during this year’s World Final, which equates to €116,000 in donations.

Do you love playing golf? Register your today (https://bit.ly/BMWGolfCup2025) to join us for our next golfing adventure!

About BMW Golf Cup.

BMW Golf Cup has a history that begins in 1982, with the first World Final taking place in 1995. It is currently the largest international amateur tournament series that has hosted more than 800 qualifying tournaments and over 100,000 participating players in more than 40 countries. Amateur golfers from each participating country get together yearly to compete in their National Final for a chance at the BMW Golf Cup World Final on world-class courses, with curated experiences, and special appearances by major world champions.

For more information on the BMW Golf Cup, please visit:

https://www.bmw-golfsport.com/en/topics/turniere/bmw-golf-cup/series.html

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+++ Vietnam prevails at Alpine Golf Club +++ Special guest Colin Montgomerie presents the trophies +++ More than 100 “Eagles for Education” during the tournament: BMW Group supports UNICEF and the joint education initiative "BRIDGE" with 116,000 euros +++

Bangkok. At the end of an unforgettable week at the BMW Golf Cup World Final in Bangkok (Thailand), there were only beaming faces to be seen at the concluding gala dinner. Among the winners of the largest international tournament series for amateur golfers were special guests Colin Montgomerie (SCO) and Fanny Sunesson (SWE), and all finalists from 38 countries and regions who had the privilege to enjoy this ‘once-in-a-lifetime’ experience – and contributed to a record result. The representatives of UNICEF Thailand also had every reason to smile. A remarkable number of 116 net eagles were recorded during the tournament. This means that the BMW Group, just during the World Final, supports the UN agency for children, UNICEF*, with 116,000 euros, helping to provide education to young people and thus enabling them to lead self-determined lives.

“It was our great pleasure to welcome golf enthusiasts from all over the world to Thailand and the beautiful capital of Bangkok. At the end of an unforgettable week, it is time to acknowledge the performance of Team Vietnam and the individual winners. Congratulations on the BMW Golf Cup World Final titles,” said Rene Gerhard, President and CEO, BMW Group Thailand. “Competitions need winners, but there is so much more to the World Final. A palpable sense of community that has developed across all the cultures and nationalities, the shared joy of golf and the delight generated by such a fantastic event will be remembered forever. Last but not least, the 116,000 euro to UNICEF and our joint initiative ‘BRIDGE’ will help to growth educational equality and therefore prosperity and social stability here in Thailand.”

The sporting part of the World Final, held for the first time in Thailand's capital, Bangkok, took place at the spectacular Alpine Golf Club and consisted of three rounds in three individual categories: Men 1 (up to HCP 12), Men 2 (HCP 13-28), and Ladies (HCP up to 28). Additionally, a National Team Category was compiled from the individual results. Team Vietnam emerged victorious with 302 net points, ahead of teams from China (297) and Japan (291). In the Ladies category, the title also went to Vietnam which Thi Quynh Nhu Nguyen (100) won ahead of Daniela Antillon Goñi (MEX, 97) and Akiko Wakamatsu (JPN, 96). The Chinese players Yong Zhang (104) and Lei Shi (101) celebrated a 1-2 result in the Men 1 category, followed by Quang Duong Ta (101) from Vietnam. In the Men 2 category, Suet Lung Leung (HKG, 105) triumphed ahead of Hamza Chraibi (MAR, 104) and Kyle Justin Tan (PHI, 104).

The trophies were presented to the winners at the concluding gala dinner by Scottish golf and Ryder Cup legend Colin Montgomerie. “I am very grateful to having been part of the BMW Golf Cup World Final. BMW golf events are second to none and I always enjoy them a lot,” said Montgomerie. “The World Final is like no other and gives the participants the very same treatment of a professional top event, a truly unique experience. Most of all, I wholeheartedly love to see that this event celebrates the best in our beautiful game: competitiveness and ambition, but also respect for one another, and sharing of joyful moments across cultural and national boundaries.”

In addition to experiencing the many attractions of Bangkok and the rich Thai culture, these moments included exclusive evening events and another special guest as Sweden’s Fanny Sunesson accompanied the World Final from the first to the last day. She not only charmed the players and guests with her warm personality but also shared her extensive experience as a former caddie for some of the world's best golfers, such as Sir Nick Faldo (ENG) and Adam Scott (AUS).

“Eagles for Education” is the slogan of the BMW Group’s educational initiative in golf. The company makes use of numerous BMW title tournaments around the world to fulfil its responsibility as a corporate citizen and to participate in solutions to social challenges. For the second time since 2024, this happened at the World Final through the support of the cooperation between the BMW Group and UNICEF, which is named “BRIDGE. Educating young people for tomorrow, today." The focus of the partnership is to bridge learning gaps within society and create learning and education opportunities in science, technology, engineering and maths (STEM) – because STEM professions are particularly important given that they are the engine of global economic growth.

The list of countries where the BMW Group and UNICEF are working together includes South Africa (venue for the BMW Golf Cup World Final last year), Brazil, India, Mexico and Thailand, the host country for this year’s BMW Golf Cup World Final – all countries which have BMW Group presence.

*UNICEF does not endorse any company, brand, product or service.

+++ Unique golfing experience in Thailand’s capital +++ Opening ceremony with traditional parade of the flags of all 38 countries and regions +++ “Eagles for Education”: BMW Group supports UNICEF and joint education initiative “BRIDGE” +++ BMW Golf Cup is the biggest international tournament series for amateur golfers +++

Bangkok. The history of the BMW Golf Cup stretches back over three decades. During this time, Thailand has hosted the World Final on multiple occasions. Despite this, all of this year’s participants can look forward to something new. For the first time, the highlight of the world’s largest tournament series for amateur golfers will take place in Thailand’s inspiring capital city, Bangkok. However, one thing remains the same at the new venue; World Final will be an unforgettable week of golf, full of joy, intercultural encounters and unique experiences that will be remembered forever.

The World Final opened with the traditional parading of the flags of the 38 countries and regions represented. The amateur golfers qualified for the World Final through roughly 1,000 tournaments around the world. Over the coming days, they will discover a spectacular setup for the sporting element of this prestigious event: Alpine Golf Club. The 18 lovingly maintained holes feature lightning quick greens, undulating fairways, and a design by Ron Garl that is as demanding as it is spectacular. It is no coincidence that this golf course is regarded as the best that Bangkok has to offer. The World Final is held in three categories, each played over three rounds: Men’s A (up to HCP 12), Men’s B (HCP 13-28) and Ladies (HCP up to 28). As well as the titles being up for grabs in these individual categories, there is also a Nations competition (36 teams).

Through their sporting efforts, the participants can also do their bit for charity over the course of the three rounds. As it did last year, the BMW Group’s “Eagles for Education” initiative is again helping the UN agency for children, UNICEF*, to give young people the skills and knowledge needed to be successful in the working world of tomorrow, and to lead a self-determined life. For each net eagle, €1,000 will be donated to the collaboration between the BMW Group and UNICEF, named “BRIDGE. Educating young people for tomorrow, today”. The focus of the partnership is to bridge learning gaps within society and create learning and education opportunities in science, technology, engineering and maths (STEM) – because STEM professions are particularly important given that they are the engine of global economic growth.

The list of countries where the BMW Group and UNICEF are working together includes South Africa (venue for the BMW Golf Cup World Final last year), Brazil, India, Mexico and Thailand, the host country for this year’s BMW Golf Cup World Final – all countries which have BMW Group presence.

*UNICEF does not endorse any company, brand, product or service.

Hannah Green (AUS) wins BMW Ladies Championship after thrilling finale +++ One-stroke lead over Celine Boutier (FRA) +++ 50,671 spectators attend the tournament hosted by BMW Korea +++

Seoul. The title at the BMW Ladies Championship stays in Australia. After Minjee Lee's victory last year, her compatriot Hannah Green won the only Ladies Professional Golf Association (LPGA) Tour tournament in South Korea on Sunday. Green needed 269 strokes (64, 64, 70, 71, 19 under par) at the Seowon Valley Country Club, finishing with a one-shot lead over Celine Boutier from France. The 27-year-old clinched her third LPGA win this season and the sixth of her career. Despite strong competition – eight of the top ten players in the world rankings and 17 of this year's 18 tournament winners were in the field – Green led from the first day. On Sunday, the Australian faced a brilliant closing round of 66 from Celine Boutier, but she narrowly held on to secure the victory.

“On behalf of BMW I would like to congratulate Hannah Green on a marvellous display of golf, overcoming a world-class field to win the 2024 BMW Ladies Championship,” said Sangyun Han, Director and President of BMW Group Korea. “It has been a thrilling week, and I would like to thank everyone at Seowon Valley Country Club. They have been wonderful hosts for the last two editions. Thank you also to all the tournament partners, supporters, volunteers, fans and everyone involved for contributing to this prestigious golf event.”

Green laid the foundation for her victory, which earned her $330,000, during the first two days, where she carded rounds of 64 strokes each. On Sunday, however, Green struggled for much of the day and was even par by the 17th hole, with two birdies and two bogeys. By that time, Boutier, who had started her round ahead of Green and recorded six birdies, had already caught up, but a birdie on the 17th hole (Par 4) ultimately sealed the win for Green. Third place went to Chanettee Wannasaen from Thailand (-17).

“Yeah, it was a crazy finish,” Green said. “My caddie said to me at the start of the day, ‘Let’s try and get a lead and have a bit of a cushion coming in.’ I did not do that and made it very interesting. Putting on the 17th, I was very nervous. I was hoping I would have more of a tap-in on the final green, but I like to make things interesting. Nevertheles I am super proud of myself for hanging in there because today conditions were very tough. The wind was very swirly, and I think everyone was trying to battle the wind.”

The BMW Ladies Championship, hosted by BMW Korea, was the last major BMW professional tournament of the season – but not of the year. The season opener for the 2024/25 DP World Tour for men will take place from November 21 to 25 with the inaugural BMW PGA Australian Championship at the Royal Queensland Golf Club (Brisbane, AUS).

+++ The all-electric BMW i5 and BMW i7 are this year’s Hole-in-One Awards at the BMW Ladies Championship +++ World-class field at Seowon Valley Country Club (KOR) will have more chances this weekend for the perfect shot +++ Three luxury cars have been awarded in the tournament's history +++

Seoul. The BMW Ladies Championship at Seowon Valley Country Club is approaching its halfway point. The second round had to be suspended on Friday due to heavy rain and will resume on Saturday. Since there is no cut in the only tournament of the Ladies Professional Golf Association (LPGA) Tour in South Korea, all 78 players will tee off in the final two rounds. For the field, packed with world-class golfers, the goal is to earn valuable points for the season rankings and world rankings, as well as to claim a significant share of the $2.2 million prize fund. In addition, all 78 golfers still have the chance to win an all-electric premium vehicle. Each round offers two opportunities to win the BMW Hole-in-One Awards; the first ace on the 14th hole will be rewarded with a BMW i5, while a BMW i7 awaits for the perfect shot on the 16th hole.

Both the BMW i7 and BMW i5 are the first all-electric models in their respective series, featuring cutting-edge technology and digital experiences, and take a leading role in the path toward premium electric mobility. Both models are produced at the BMW Group Plant in Dingolfing, Germany, where their electric motors and high-voltage batteries are also manufactured.

In the history of the BMW Ladies Championship, three players have earned a Hole-in-One Award. The first to do so was Kristen Gillman during the inaugural event in 2019. At LPGA International Busan, the 13th hole (Par 3) proved to be her lucky number. From a distance of 164 metres, Gillman holed out with a 4-hybrid, marking the first ace of her professional career and winning a BMW 740Li XDrive.

Three years later, something unparalleled happened at the Oak Valley Country Club. The BMW Group has been involved in international professional golf since 1989, but what occurred at the 2022 BMW Ladies Championship had never been seen before when two Hole-in-One Awards were won on the same day. During round three of the BMW Ladies Championship, South Korean Na Yeon Choi was rewarded for her dream shot on the 12th hole with a BMW X7 xDrive40i. A short while later, cheers rang round the course again, as Thailand’s Ariya Jutanugarn aced the 17th to win a BMW 740i.

Since that ‘Super-Saturday’ in October 2022, no other BMW professional tournament around the world has seen such a spectacular double. The BMW Ladies Championship this weekend continues to hold the possibility of making golf history once again.

+++ BMW Ladies Championship (October 17-20, 2024, Seowon Valley Country Club, South Korea) features a world-class field +++ Lydia Ko (New Zealand) and Esther Henseleit (Germany), the gold and silver medalists from Paris, are competing in the only LPGA tournament in South Korea +++ Four reigning major champions will tee off +++

Seoul. This week marks the fifth edition of the BMW Ladies Championship. The only tournament on the Ladies Professional Golf Association (LPGA) Tour held in South Korea has become a fixed highlight in the season calendar and offers a prize fund of 2.2 million US dollars. The event features a compact field of 78 players, all of whom will compete across all four days, as there is no cut in this tournament making the quality of the field even higher. 68 world-class golfers will tee off, along with eight high-profile tournament invites and two Korean amateurs.

The defending champion is Minjee Lee from Australia, who claimed the title last year in a playoff against Alison Lee (USA) at the Seowon Valley Country Club. This year’s BMW Ladies Championship will again be held at the same venue, one of the most spectacular golf courses in the country, located about an hour's drive from the capital, Seoul. South Korean golf fans can look forward to not only the unique BMW tournament experience, for which the premium car manufacturer is known at its golf events worldwide, but also an impressive line-up of stars.

Amongst them are the two athletes who made a major impact at the Olympic golf competition in August: New Zealander Lydia Ko, winner of the 2022 BMW Ladies Championship, who completed her Olympic medal collection in Paris, and Esther Henseleit, who secured silver with a brilliant final round and became the first-ever golf medalist for Germany. Additionally, almost the entire top ten of the women's world golf rankings will be present, with the only absentees being Nelly Korda (USA), who had to withdraw due to injury, and 2021 BMW Ladies Champion, Jin Young Ko (KOR). Aside from Korda, all major champions of the year will be competing: Ko (The Women’s Open), Yuka Saso (JPN, U.S. Women’s Open), Amy Yang (KOR, Women’s PGA Championship), and Ayaka Furue (JPN, The Evian Championship).

Among the eight tournament invites are four additional major champions: Danielle Kang (USA) and Korean players Jeongeun Lee, Eun-Hee Ji, and Jiyai Shin, the most successful golfer from Korea. The 36-year-old has won a total of 64 professional tournaments across six different tours, including the Women’s Open twice (2008, 2012), and will surely be celebrated by fans at her home tournament.

The BMW Ladies Championship made its debut in 2019 at the LPGA International Busan, where the second edition was also held two years later, before moving to the Oak Valley Country Club in 2022. The Seowon Valley Country Club was, and remains, the venue for the 2023 and 2024 tournaments. The competition will be played on the Seowon Hills Course, a par-72 course, playing 6,666 yards (6,095 metres) this week.

Munich. The BMW Group is expanding its revolutionary driving experience with BMW M Mixed Reality, which breaks down the boundaries between the physical and virtual worlds through state-of-the-art VR/MR technologies. The vehicle itself becomes the controller - a unique 3D interaction between driver, vehicle and environment.

"Mixed reality" refers to the fusion of of physical and digital worlds into a seamless experience. BMW M first presented mixed reality technology at the Web Summit in Lisbon in November 2022 and has been continuously developing it ever since.

With BMW M Mixed Reality, fans and first movers can immerse themselves in a digital world while physically sitting at the wheel of a BMW M vehicle and controlling it.

First-ever multisensory multiplayer

The possibilities of virtual reality are boundless: On a secret mission, you enter the BMW M Garage and from there, you ascend to the top of the BMW M Rooftop Circuit. Surrounded by skyscrapers, two BMW M Mixed Reality customers now race against each other virtually in a multiplayer mode A new feature is that spectators with personified avatars can virtually watch the race live from the BMW M Mixed Reality Bridge. They do not have to be physically present in the area where the multiplayers are driving. They can be virtually connected using devices like the Meta Quest or Apple Vision Pro.

BMW M Mixed Reality will be presented again in Lisbon this year. For BMW M fans, BMW M Mixed Reality has been available in the singleplayer mode since autumn 2023 as part of the BMW M Driving Experience in Maisach, the world's first driving experience for customers.  

For BMW M fans, BMW M Mixed Reality has been available in the singleplayer mode since fall 2023 as part of the BMW M Driving Experience in Maisach, the world's first driving experience for customers.  The pilot project began this year at the BMW M Performance Driving School in California, USA.

Merging reality and the virtual world

The new BMW M Mixed Reality Rooftop Circuit was also a highlight at the presentation of BMW M Mixed Reality. Drivers had to evade virtual obstacles and collect BMW M coins in a shimmering metropolis. The BMW M135 vehicles were used, which thanks to technical refinements can be used as M Mixed Reality vehicles.

This includes very precise GPS positioning on the road surface in order to transfer position and movement to the virtual world. Every acceleration, every turn and every braking manoeuvre is transmitted to the virtual world without latency thanks to precise sensor technology and signal processing. Not only the movements of the vehicle are transmitted, but also those of the driver.

The technology for this is already integrated into the standardised in-vehicle systems of all BMW and BMW M automobiles. These systems are so precise that no additional sensors are required.

Another key element is the VR headset that the driver wears to experience the digital world. This headset must be connected to the vehicle's internal systems in order to synchronise movements and data in real time. Thanks to this equipment, various BMW M models can be used for BMW M Mixed Reality, regardless of the drive system. This includes vehicles with a conventional combustion engine such as the BMW M2 or BMW M4 as well as models with a fully electric powertrain such as the BMW i5 M60. In the future, BMW M can also imagine offering the new BMW M5 with M Mixed Reality. The technology is flexible and can be adapted to different vehicle platforms to provide a consistent and immersive mixed reality experience.

Digital innovations for the driving experience

BMW Group Mixed Reality is an answer to what future virtual experiences in the automotive sector could look like. At the current stage of development, it enables perfect controllability in every driving situation. Drifting will also be possible in the future, although no date has yet been set for when customers will be able to have this experience.

MINI also benefits from the BMW Group Mixed Reality umbrella: There are also plans to offer customers a multi-sensory mixed reality driving experience.

In addition, further applications in the field of vehicle development and professional training are already being investigated. For example, there is potential as a valuable addition to existing simulator driving in the dynamic driving area, without compromising driving safety, or in the development of driver assistance systems. On existing racetracks, a Professional Track Trainer could in the future display content such as the ideal line and braking points to drivers in order to train them to drive even more precisely. Current AR headset technology is not yet accurate enough for this ambitious use case.

In the event of enquiries please contact:

Corporate Communications

Christophe König, Head of BMW M GmbH and BMW M Motorsport Communications

Telephone: +49-176-601-56097

E-mail: Christophe.Koenig@bmw.de

Alexandra Landers, Head of Product and Brand Communication BMW

Telephone: +49-89-382-30871

E-mail: Alexandra.Landers@bmw.de

Internet: https://newsroom.bmwgroup.com/global/en

E-mail: presse@bmw.de

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

www.bmwgroup.com

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Instagram: https://www.instagram.com/bmwgroup

Facebook: https://www.facebook.com/bmwgroup

X: https://www.x.com/bmwgroup

+++ Ethiopian double victory: Milkesa Mengesha (2:03:17 h) and Tigist Ketema (2:16:42 h) triumph at the anniversary marathon +++ 58,000 runners from 161 nations celebrated along the course +++ A total of around 85,000 people participated in the 50th BMW BERLIN-MARATHON +++

Berlin. For two weeks, the 50th BMW BERLIN-MARATHON was celebrated with an entertaining programme of events, culminating in Sunday's highlight under ideal conditions and sunshine. Around one million fans along the 42.195 km route through the German capital witnessed not only an exciting men's finish but also the largest starting field ever in the BMW BERLIN-MARATHON, with 58,000 runners.

As diverse as the BMW BERLIN-MARATHON is, the Ethiopian colours dominated the podium on Sunday. In the women's race, the homeland of running legend Haile Gebrselassie celebrated a first to fourth lock-out. Favorite Tigist Ketema won convincingly ahead of Mestawot Fikir, Bosena Mulatie, and Aberu Ayana Mulisa. In the men's race, Ethiopia’s Milkesa Mengesha took a somewhat surprising victory. Kenyan Cybrian Kotut finished second, while another Ethiopian, Haymanot Alew, claimed third place.

“The 50th BMW Berlin Marathon was a lively anniversary on and off the course and a compelling sporting event with more than 85,000 active participants – more than ever before. A heartfelt thank you to all athletes, the team of our partner SCC EVENTS, the 6,500 volunteers, and all the fans along the route,” said Christian Ach, Head of BMW Germany. “BMW was delighted to contribute as the title partner to the success of this event. The BMW BERLIN-MARATHON moves many of our customers and employees. It also exemplifies the BMW Group’s commitment to sports, as it creates unique moments for everyone involved, connects people from different cultures, and celebrates both diversity and inclusion.”

The race dynamics for the men and women could not have been more different. Tigist Ketema essentially led from start to finish, achieving a commanding victory. The clock on the lead vehicle, a BMW i5, stopped at 2:16:42 h – the third-fastest time ever run by a woman in Berlin. Ketema's lead over the second and third-place finishers was more than two minutes.

The male top-runners started the marathon together at a very fast pace, leading to the fastest halfway split in BMW BERLIN-MARATHON history. However, in the final quarter of the race, the pace slowed significantly as tactics came to the fore. With three kilometres remaining, the lead group was reduced to just three runners. Mengesha took the initiative and began his final sprint shortly before the Brandenburg Gate, leaving his competitors behind. He achieved a personal best time of 2:03:17 h, with Kotut finishing five seconds behind and Alew 14 seconds behind the winner. The best German finisher was Sebastian Hendel, who placed 17th with a time of 2:07:33 h, while the fastest German woman was Melat Kejeta, who finished 11th with a time of 2:23:40 h.

The most exciting finish came from the men's handbike race. In a photo finish, Vico Merklein (GER) won ahead of Michael Jørgensen (DEN), followed closely by Johannes Herter (GER, all 1:04:46 h). In the women's handbike race, Italy’s Francesca Porcellato took victory with a time of 1:17:44 h, followed by Germans Julia Dierkesmann (1:17:45 h) and Katrin Möller (1:18:47 h).

Marcel Hug (1:27:18 h) was the fastest man in a racing wheelchair, as he was last year. The Swiss athlete finished ahead of David Weir (GBR, 1:29:05 h) and Geert Schipper (NED, 1:30:33 h). In the women's wheelchair race, the defending champion also prevailed; Catherine Debrunner (SUI) won in 1:35:23 h, followed by Susannah Scaroni (USA, 1:38:01 h) and Manuela Schär (SUI, 1:41:14 h).

At the 50th BMW BERLIN-MARATHON, several hundred BMW employees from around the world also participated. To get ready and in the spirit of the event, many of them gathered on Saturday at BMW Group Plant Berlin. At the BMW Runners Get-together, they prepared for the race together, embodying the marathon's spirit of bringing together people from different cultures.

Title partner BMW supported the BMW BERLIN-MARATHON with 65 electric route and organisational vehicles. The all-electric BMW i5 and BMW i4 were used as lead cars. The BMW iX2 safety car was also emission-free, as were four BMW CE 04 scooters. The marathon was a home outing for the two-wheelers that are produced at the BMW Group Plant Berlin.

The BMW Group plant in Berlin can look back on a long tradition of motorcycle manufacturing. BMW motorcycles have been produced in Berlin-Spandau since 1969. With over 2,400 employees and a capacity of up to 900 motorcycles and premium e-scooters per day, the plant is the heart of BMW Motorrad’s global production.

Singapore. BMW Asia today announced the nine winners of the BMW Golf Cup National Final 2024, held from 4 to 6 September at Tanah Merah Country Club’s Tampines Course. Three of them will represent Singapore at the BMW Golf Cup World Final at Alpine Golf Club in Bangkok, Thailand in March 2025.

“At BMW, we strive to do things bigger and better, all the time,” said Lars Nielsen, Managing Director, BMW Group Asia. “This National Final tournament represents the climax of our largest ever golf series – BMW World of Golf 2024 – with more than 1,500 participants in attendance throughout the year. A big thank you to all our customers, partners and colleagues for their enthusiasm and amazing support.”

“As for our winners, congratulations on this exceptional achievement! Representing Team Singapore on the world stage is a proud moment for them and their families. This is why golf is so dear to our hearts – it is a sport that celebrates passion, sportsmanship and community. Delivering once-in-lifetime opportunities on such a scale is something that only BMW can offer,” added Nielsen.

BMW Golf Cup National Final 2024 winners.

After competing with the country’s best amateur golfers, a total of nine winners emerged from the following categories:

“Having the opportunity to represent Team Singapore while playing the sport I love is absolutely incredible. I would like to thank BMW Asia for organising such an enjoyable tournament and especially my wife, for her constant support. I am thrilled about the World Final and certain that the whole experience will be etched in my memory for a long time to come. Together with my teammates, we will do our best to bring glory to Singapore in Bangkok next year!” said Nathanael Tan, Men’s Category II champion.

On-course engagements.

Limited edition merchandise, food kiosks and massage stations were available for participants to enjoy, courtesy of the following partners:  

• Hole-In-One (Hole 4): Liberty Insurance
• Hole-In-One (Hole 6): Philip Stein
• Hole-In-One (Hole 14): DBS Bank
• Longest Drive: Garmin
• Nearest To Pin: Dalmore
• Nearest To Line: Titleist
• Challenge the Champion with Jaymie Ng: FootJoy
• F&B Partner: Old Chang Kee

“Acushnet, through our brands Titleist and FootJoy, are proud to support the BMW Golf Cup National Final. We applaud BMW Asia for staging a professional tournament experience for all golfers. Our team were happy to assist all players throughout the National Final and value the collaborative efforts from all involved,” said Rick Brown, General Manager, Acushnet Southeast Asia.

Going green.

To wow the participants at every turn, seven electrified BMW models – BMW i4 M50, BMW iX1, BMW iX2, BMW iX3, BMW i5 Touring, BMW i7 M70 and BMW XM – were showcased at Tanah Merah Country Club throughout the tournament.

BMW Golf Cup.

BMW Golf Cup has a history that begins in 1982, with the first World Final taking place in 1995. It is currently the largest international amateur tournament series that has hosted more than 800 qualifying tournaments and over 100,000 participating players in more than 40 countries. Amateur golfers from each participating country get together yearly to compete in their National Final for a chance at the BMW Golf Cup World Final on world-class courses, with curated experiences, and special appearances by major world champions.

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Singapore. BMW World of Golf, the largest BMW Golf Series in Singapore, returns in April with three local qualifying rounds over the course of April to June at Sentosa Golf Club, Singapore Island Country Club, and Tanah Merah Country Club. The BMW Golf Cup National Final is expected to take place from 4 to 6 September.

A total of three winners[1] from the BMW Golf Cup National Final will go on to represent Singapore at the World Final that will take place in 2025.

“We are proud to have been one of 33 countries at this year’s BMW Golf Cup World Final in South Africa,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “Golf is a sport that is synonymous with BMW’s heritage and it is an honour for Team Singapore to compete on a world-class course at such a prestigious tournament. We look forward to hosting another 1,500 participants on the green from this April and cheer them on as they attempt to secure a once-in-a-lifetime experience at next year’s World Final!”

BMW Golf Cup World Final 2023.

Team Singapore recently returned home from an intense week at the luxurious Fancourt Golf Resort’s award-winning Montagu and Outeniqua golf courses. All three courses were designed by nine-time major champion Gary Player, who was also in attendance.

Before their departure, a send-off dinner was held at Smoke and Mirrors, a rooftop cocktail bar atop the National Gallery. The 2022 National Finalists were also in attendance, and shared their experiences along with valuable tips on preparing for the World Final.

Over the three tournament days, guests enjoyed various activities such as live fire performances, safari tours, and a special golf clinic with Gary Player himself. BMW Driving Experiences were also available, with guests enjoying a drive up the scenic Outeniqua Pass.

Team Singapore player Luisa Neo emerged among the top 5 in the Ladies Category and her guest, Risa Leong, finished second in the Guest Cup.

For more information about the BMW Golf Cup World Final 2023, please visit: https://tinyurl.com/yc34prx3.

BMW Golf Cup.

BMW has a long history with golf, with the BMW Golf Cup dating back to 1982. It is currently the largest international amateur tournament series that has hosted more than 800 qualifying tournaments and over 100,000 participating players in more than 40 countries. Amateur golfers from each participating country get together yearly to compete in their National Final for a chance at the BMW Golf Cup World Final on world-class courses, with curated experiences, and special appearances by major world champions.

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Munich/George. Located on the wonderful Garden Route in South Africa, roughly halfway between Cape Town and Port Elizabeth, is Fancourt Golf Resort – venue this week for the 33^rd BMW Golf Cup World Final. In keeping with the motto for the largest international tournament series for amateur golfers – ‘once in a lifetime’ – Fancourt provides the perfect conditions for a unique sporting and social experience. Golfers have qualified for the World Final through roughly 1,000 tournaments around the world. Together with their guests, they will now enjoy breathtaking golf courses, an exclusive resort, a tournament held in professional conditions, and a thrilling programme away from the golf course.

Through their sporting efforts, the world finalists will also do their bit for a good cause, as BMW Group is supporting UNICEF* in its work in crisis regions with €1,000 for each net eagle carded over the course of the tournament.

BMW Group’s educational involvement on the golf scene comes under the tagline ‘Eagles for Education’ and was launched last year at the company’s headquarters in Munich during the BMW International Open on the DP World Tour. South Africa is also a country with which the BMW Group has been closely associated on the golf scene and beyond for more than 50 years.

The premium automobile manufacturer opened its first plant outside of Germany in Rosslyn, near Johannesburg, from which 1.6 million cars have since been delivered to more than 40 countries. Right from the word go, BMW Group has also been committed to work in the community in South Africa, focussing on the subject of STEM education (science, technology, engineering and mathematics).

For this reason, South Africa was last year selected as the starting point for a long-term partnership between BMW Group and UNICEF*. This comes under the slogan ‘BRIDGE. Educating young people for tomorrow, today’ and also focusses on educational projects in STEM. Over the course of 2024, the collaboration will be expanded to Brazil, India, Mexico and Thailand – all of which have programme needs and have BMW Group presence. The partnership will contribute to UNICEF’s global aim to reach 10 million children and young people each year through education.

BMW Group also has the opportunity to raise funds to support UNICEF’s work in emergencies and protracted crises. The United Nation’s International Children’s Fund uses these resources to support children to develop skills to cope with trauma and to provide them with a safe environment in which to continue their learning.

Over the course of nine rounds of golf, the competitors can raise money by taking fantastic golf shots and hitting as many net eagles as possible. The World Final is played across three rounds in three categories: Men’s A (up to HCP 12), Men’s B (HCP 13-28) and Ladies (HCP up to 28). As well as in these individual categories, a title is also up for grabs in a national team competition.

In keeping with tradition, the World Final kicks off on Monday evening with a welcome evening and the parading of flags from all the nationalities present. The event draws to a worthy close on Friday evening with the Gala Dinner and a very special guest of honour. South African golf legend Gary Player, who has no fewer than 18 major titles to his name, including nine on the Seniors tour, will present the trophies after first entertaining the BMW guests with his famous charisma and legendary fitness during a unique golf clinic. The 88-year-old is the perfect guest of honour for the BMW Golf Cup World Final – not only due to his status as one of the greatest golfers of all time, but also because he designed the three spectacular golf courses at Fancourt.

*UNICEF does not endorse any company, brand, product or service.

Singapore. BMW Asia today announced the winners of the BMW Golf Cup National Final 2023, held from 2 to 3 November at Tampines Course, Tanah Merah Country Club. The top three winners of the tournament day will represent Singapore at the BMW Golf Cup World Final at the Fancourt Golf Resort in George, South Africa in March 2024.

“Earlier this year we had an unprecedented number of golfers joining us with more than 1,000 in attendance at BMW’s World of Golf,” said Lars Nielsen, Managing Director, BMW Group Asia. “Seeing so many fans of BMW and golf come together year after year is a testament to their unwavering passion and infectious energy! All finalists deserve a pat on the back for their sportsmanship and congratulations to the winners. A world of luxury synonymous with BMW awaits them and their partners at the Fancourt Golf Resort next year, and we are confident that they will make Singapore proud at the World Finals!”

Throughout two days of social and tournament play, the country’s best amateur golfers came together to compete for a spot at the World Final. The top winners of each category are as follows:

Mens Category I          :  Liew Yew Pin

Mens Category II         :  Ron Teo

Ladies Category          :  Luisa Neo

The top three winners in each category of the BMW Golf Cup National Final 2023 are:

Exquisite merchandise were exclusively available throughout the two days thanks to our partners and sponsors:

• Hole-In-One: Liberty Insurance
• Longest Drive: Allianz
• Circle-In-One: Norqain
• Nearest To Pin: TaylorMade
• Nearest To Line: DBS bank
• Longest Wood Driving Challenge: Porterline
• Challenge The Pro: Adidas
• F&B Partner: House of Cane

Showcased at Tanah Merah Country Club during the National Final were the all-new BMW 5 Series, and the first-ever BMW i5, the latest models in BMW Group Asia’s overall and EV portfolio respectively.

“2023 has been an exceptional year for BMW especially in Singapore, with the launch of multiple new models and numerous experiential customer activities. With much more to expect next year from new and improved customer touch points to many more exciting new models, 2024 is set to be even bigger and better for us,” added Nielsen.

BMW Golf Cup has a history that begins in 1982, with the first World Final taking place in 1995. The upcoming World Finals will take place in March 2024 in George, South Africa, where finalists will get to compete on premier championship golf courses designed by Gary Player.

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