Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Singapore. BMW Asia today announced the availability of the first-ever BMW iX2, a fully electric Sports Activity Coupé (SAC) that has a large spread of systems enabling automated driving and parking, and innovative digital services laid on by the new BMW iDrive with QuickSelect and BMW Operating System 9.

“Following a strong demand for the all-new BMW X2 that we launched earlier this year, we are thrilled to introduce its twin sibling – the first fully electric, COE Category A eligible vehicle from our SAC range in Singapore,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “With its suave and sporty looks, the first-ever BMW iX2 proves that style and utility can come together in an attractive, energy-efficient package.”

Accelerating the ramp-up of electric mobility.

The first-ever BMW iX2 sees the BMW Group accelerating the ramp-up of electric mobility. The company now has at least one purely electrically powered representative in all relevant model segments. The BMW Group is aiming to have more than two million fully electric vehicles on the road by the end of 2025. In fact, by 2030 every second vehicle sold by the BMW Group worldwide should have an all-electric drive system.

The first-ever BMW iX2, together with the all-new BMW X2, is produced flexibly on a single assembly line at BMW Group Plant Regensburg. The high-voltage batteries for the vehicle are also made at the Regensburg site, which has benefited from extensive investment as part of its focus on sustainable mobility. The plant already builds the BMW X1 and BMW iX1. Up to 1,000 vehicles roll off the production line here each working day. BMW Group Plant Regensburg has become the automotive industry's first plant worldwide to use an end-to-end digitalised and automated process in standard production for inspection, processing and marking of painted vehicle surfaces by AI-controlled robots. The Bavarian plant is therefore taking another step towards becoming a digital and intelligently connected facility – the BMW iFactory.

BMW Efficient Dynamics: a holistic approach designed to achieve greater sustainability.

BMW Efficient Dynamics: a holistic approach designed to achieve greater sustainability. The progressive premium character profile of the first-ever BMW iX2 also comprises further advances when it comes to sustainability. In the drive to preserve resources and reduce the car’s carbon footprint, consideration is given to the complete vehicle lifecycle, from development and procurement of raw materials through manufacturing and the use phase to subsequent recycling.

The BMW Efficient Dynamics technology package – which is unique in the automotive industry – minimises energy consumption in the use phase. As well as the powertrain, it encompasses energy management, rolling resistance, aerodynamics and weight reduction through intelligent lightweight design. This makes it possible to combine the reduced energy consumption and CO2 emissions with enhanced driving pleasure.

Premium electric mobility in a compact SAC.

Drive torque from the electric motor is transmitted to the front wheels, generating a system output of 110kw/147hp, and system torque of 250 Nm. The first-ever BMW iX2 accelerates from 0 to 100km/h in 10.5 seconds on the way to an electronically limited top speed of 170km/h.

Like the motor, the high-voltage battery of the first-ever BMW iX2 is also the product of the latest, fifth generation of BMW eDrive technology. The battery is installed in a space-saving position in the car’s underfloor section and provides 64.8 kWh of usable energy. The high efficiency of the drive system enables a range of up to 478 kilometres in the WLTP cycle. The first-ever BMW iX2 offers between 525 and 1,400 litres of cargo space and comes as standard with 20-inch M light alloy wheels.

Combined Charging Unit and optimised software for fast and efficient charges.

The first-ever BMW iX2 is equipped with an advanced Combined Charging Unit that brings together the functions of the voltage transformer, charging electronics and power distribution, plus the management systems for the drive, high-voltage and charging functions, into a single highly integrated control unit. The high-voltage battery can be recharged from 0 to 100 per cent capacity in 6.5 hours with AC charging at a rate of up to 11 kW, while a rate of 22 kW shortens the charging time to 3 hours 45 minutes. DC charging at up to 130 kW at a suitable fast-charging station makes it possible to boost the high-voltage battery’s energy reserves from 10 to 80 per cent capacity in 29 minutes. Within this charge level range, enough energy can be sourced from a high-power-charging point in just 10 minutes to increase range by 120 kilometres.

In the first-ever BMW iX2 – as in the BMW i5 – the latest version of the Max Performance Charging software optimises above all efficiency when charging the car. Once the high-voltage battery reaches a higher state of charge (SOC), the new charging process aims to ensure the charging rate drops smoothly instead of following the previous “stepped” curve. This produces a more rounded charging curve overall, resulting in even shorter charging times. At the same time, the Max Performance Charging software also makes it possible to top up the battery at the full charging rate from a higher starting SOC of up to 50 per cent.

Anticipatory thermal management for cooling or warming the high-voltage battery is optimally controlled in good time before a stopover at a fast-charging station. When the navigation system’s route guidance function is active, the battery is automatically pre-conditioned before a planned charging stop. Pre-conditioning of the battery can be manually activated and deactivated by the customer at any time. An optimised cooling strategy during DC charging further improves the durability of the high-voltage battery. Alternating phases of full and partial cooling power are used when charging the first-ever BMW iX2 to avoid excessive cooling of the battery during fast charging.

Over-the-air updating: Remote Software Upgrades and BMW ConnectedDrive upgrades.

The BMW Group has the world’s largest fully over-the-air upgradeable vehicle fleet, with more than five million such vehicles on the road. The Remote Software Upgrades function keeps the first-ever BMW iX2 right up to date with the latest software with no additional costs to the customer. These upgrades include quality improvements or even additional features and functional improvements where applicable.

With the BMW ConnectedDrive upgrades feature, customers can enjoy a free trial of certain functions, such as Driving Assistant Plus. Should they wish to continue with the additional function, customers are then able to subscribe to the preferred feature for a specified period of time. The new BMW Digital Premium offering can also be obtained from the BMW ConnectedDrive store for the first-ever BMW iX2, where customers are able to enjoy in-car use of apps available in their country such as music streaming and news on a subscription basis.

Charging in Singapore.

To make electromobility simple and straightforward for customers, BMW Asia has been collaborating with Shell Recharge, since 2014, to provide home and public charging options for customers in Singapore. 

Today, BMW Asia continues this partnership by offering BMW i customers either a comprehensive home or public charging package under the Shell Recharge banner:

• For home charging, customers will receive a wall-mounted AC charger with complimentary installation service.
• For public charging, customers will receive a subscription package of 10,000 kWh over 3 years at Shell Recharge stations with no monthly cap for charging. This is equivalent to up to 50,000 km of driving range (assuming average energy consumption at 20kWh/100km).

The wall-mounted AC charger provides customers a fast way to charge their vehicle at a rate of up to 22kW. Once the vehicle is plugged in, charging begins and will end automatically when the battery is fully charged or has reached the pre-determined level. In addition, BMW i models are compatible with all Type 2 public charging stations that are widely available across the island.

BMW Charging gives drivers access to one of the largest networks of public charging stations located in various office buildings, shopping malls, hotels and industrial parks in Singapore. Activation of and payment for the chargers can be done through an RFID card or the Shell Recharge Asia smartphone app.

Increasing range through adaptive recuperation and the MAX RANGE function.

When driving, adaptive recuperation helps to conserve the power reserves or even recover electrical energy during overrun and braking phases. Thanks to intelligent networking, the drive control system can use navigation data and information from driver assistance system sensors to adjust how much power is recuperated according to the respective traffic situation. As an alternative to adaptive recuperation, the driver can select high, medium or low braking energy recovery for all traffic situations via the BMW iDrive menu. If low recuperation is selected, this also brings the coasting function into play, allowing the car to coast with the powertrain disengaged when the driver takes their foot off the accelerator pedal. The drive control system also activates the coasting function when using adaptive recuperation if this will help optimise efficiency.

The maximum recuperation power attainable in driving mode B through use of the accelerator alone is 60 kW. Recuperation power of up to 120 kW can be generated via the brake pedal regardless of the driving mode selected.

The range of the first-ever BMW iX2 when driving in the My Mode Efficient can be extended by activating a new drive system function. With the MAX RANGE function, drive power and top speed are carefully restricted and comfort functions scaled back, allowing range to be increased by up to 25 per cent.

The first-ever BMW iX2 is now available for viewing at all authorised BMW dealers in Singapore.

Additional information enclosed:

1. The first-ever BMW iX2 price.
2. The first-ever BMW iX2 specifications.

                                                                      -End-

1. The first-ever BMW iX2 price.

2. The first-ever BMW iX2 specifications.

BMW iX2 eDrive20

Vehicle Category

Drive Type / Body Style: Battery electric vehicle (BEV) / Sports Activity Coupé (SAC).

Power Unit

Electric drive, transmission of the drive torque from the electric motor to the front wheels, adaptive recuperation.

Max system output: 110 kW / 147 hp

Max system torque: 250 Nm

Type of transmission: Automatic transmission, single-speed with fixed ratio.

Electric Motor

Motor technology: Fifth-generation BMW eDrive technology: Electrically-excited synchronous machine, electric motor sharing the same housing with the power electronics and transmission, generator function for recuperating energy.

High-voltage Battery

Battery technology: Lithium-ion.

Installation location: Underfloor.

Voltage: 286 V.

Battery capacity:  64.8 kWh.

Performance
Acceleration (0 – 100 km/h): 10.5 seconds.
Top speed (electronically limited): 170 km/h.

Electric Power Consumption / Range

Electric power consumption: 17.5 kWh/100km.

Range (WLTP): Up to 478 km.

On-location photos and footage - International Media Launch Lisbon, Portugal.

The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2. The progressive character of the new model is also evident in the fully electric BMW iX2 variant, as well as in a large spread of systems enabling automated driving and parking, and in the innovative digital services laid on by the new BMW iDrive with QuickSelect and BMW Operating System 9.

The worldwide market launch will get underway in March 2024 with the all-electric BMW iX2 xDrive30 (electric power consumption combined in the WLTP cycle: 17.7 – 16.3 kWh/100 km; CO₂ emissions: 0 g/km; figures in NEDC cycle: – ), BMW X2 M35i xDrive performance model (fuel consumption combined: 8.0 – 7.7 l/ 100 km [35.3 – 36.7 mpg imp]; CO₂ emissions combined: 181 – 174 g/km in the WLTP cycle; figures in NEDC cycle: – ), one other petrol option and one diesel model. In summer 2024 a second fully electric variant and another diesel-engined example will be added to the line-up.

The new BMW X2 and new BMW iX2 will be produced flexibly on a single assembly line at BMW Group Plant Regensburg. The high-voltage batteries for the fully electric model variant are also made at the Regensburg site. The new BMW iX2 sees the BMW Group further accelerating the ramp-up of electric mobility. Added to which, the progressive premium character profile of the compact SAC is underscored by further advances in sustainability encompassing the complete vehicle lifecycle – from resource-preserving production through the use phase to subsequent recycling.

Exterior design: authentic Sports Activity Coupé with dynamic lines and a confident presence.

The new BMW X2 has a distinctive, visually expressive design showing clear differentiation from the brand’s compact Sports Activity Vehicle (SAV), the BMW X1. As such, it is instantly identifiable as a pure-bred Sports Activity Coupé (SAC). Also characteristic of the new model are its dynamically stretched lines and a generous surface treatment. The new BMW X2 has grown by 194 millimetres in length over its predecessor to 4,554 millimetres, by 21 millimetres in width to 1,845 millimetres and by 64 millimetres in height to 1,590 millimetres. Plus, its increased wheelbase and wider tracks benefit space in both the five seats and the boot. The new X2 has a maximum load capacity of 560 – 1,470 litres, depending on the model variant. The BMW iX2 offers between 525 and 1,400 litres.

The model-specific, upright front end of the new BMW X2 exudes confidence and presence. Its defining elements are striking LED headlights and an almost hexagonal BMW kidney grille, which – in a first for the premium compact segment – can be specified as an option with BMW Iconic Glow contour lighting. Also on the options list are Adaptive LED Headlights with non-dazzling matrix high beam.

The roofline, which flows along an unbroken path into the rear end, creates a slim, coupé-shaped silhouette and proportions in the signature style of an SAC from BMW. At the rear, the prominently flared wheel arches and muscular shoulders come to the fore. The horizontal contours of the model-specific rear light design further enrich the sporting flavour, as do a Gurney-style spoiler and an eye-catching rear apron.

M-specific design features such as the two pairs of exhaust tailpipes integrated into the rear apron give the BMW X2 M35i xDrive a particularly dynamic aura. An M Sport package is available for all other model variants, including the new BMW iX2, and likewise brings aerodynamically optimised exterior details. Also on the options list is the M Sport package Pro, which adds extended M High-gloss Shadowline exterior trim, M lights Shadowline, an M rear spoiler and an M Sport braking system with red-painted callipers, among other features.

Customers can choose from two solid and eleven metallic paint finishes for the exterior of their new BMW X2, including the new Fire Red metallic variant. Two Frozen shades from BMW Individual and a broad spectrum of BMW Individual special paint finishes are also available.

Premium ambience with a sporting flavour; impressive functionality.

The interior of the new BMW X2 has a modern premium ambience with sporting touches. The slender instrument panel, housing the BMW Curved Display, is joined in the cabin by a “floating” armrest with integral control panel. In the front section of the centre console are two cup holders and a smartphone tray with indirect illumination and wireless charging.

The newly developed seats are also offered in the Veganza perforated variant and Vernasca leather with attractive quilting as alternatives to the standard cloth upholstery. Customers can also specify sport seats, electric seat adjustment with memory function, lumbar support and a massage function. Further improvements have been made to both acoustic comfort and occupant protection. Standard equipment now includes an interaction airbag between the driver’s seat and front passenger seat.

Expanded standard equipment, targeted individualisation.

Two-zone automatic climate control, the navigation system BMW Maps and a Sport leather steering wheel all come as standard in the new BMW X2, as do automatic tailgate operation, four USB-C ports and a 12V power socket in both the centre console and the boot. The number of driver assistance systems and digital services available has also increased significantly over the predecessor model.

Newly structured equipment packages enable targeted individualisation of the car. Among the options available to enhance its premium character are a mirror package, steering wheel heating and the Harman Kardon Sound System. A highlight of the options list is the panoramic glass sunroof, whose dark-tinted glass surface extends right up to the windscreen and the roof frame on either side, and a long way back in a single section into the rear part of the roof. An electrically operated trailer tow hitch can also be ordered as an option.

BMW iX2: premium electric mobility in a compact SAC.

An all-electric variant will be part of the new SAC line-up from launch in the shape of the BMW iX2 xDrive30. Its two highly integrated drive units – one at the front axle and one at the rear – together generate a system output of 230 kW/313 hp (including temporary boost), and system torque of 494 Nm (364 lb-ft). The iX2 xDrive30 accelerates from 0 to 100 km/h (62 mph) in 5.6 seconds on the way to a top speed of 180 km/h (112 mph). A combination of the high-voltage battery’s impressive 64.8 kWh of usable energy and the high efficiency of the drive system enable a range of 417 – 449 kilometres (259 – 279 miles) in the WLTP cycle.

Adaptive recuperation and the MAX RANGE function also contribute to the outstanding range figures. The latest version of the Max Performance Charging software optimises above all efficiency when charging the car. Added to which, the fully electric SAC is equipped to use the Plug & Charge Multi Contract function. And the new Connected Home Charging Package for load- and solar-optimised charging at home is also available for the BMW iX2.

BMW X2 M35i xDrive performance model already available from launch.

A performance model available from the launch of the new BMW X2 is set to bring the compact SAC’s dynamic nature even more prominently to the fore. The new BMW X2 M35i xDrive, with its hallmark M design and handling characteristics, is an alluring proposition. Its 2.0-litre four-cylinder engine produces maximum output of 221 kW/300 hp in Europe (233 kW/317 hp in USA and other markets).

The new BMW X2 M35i xDrive sprints to 100 km/h (62 mph) from rest in 5.4 seconds. M-specific chassis tuning teams up with BMW xDrive intelligent all-wheel drive to deliver sublime performance characteristics. Its standard adaptive M suspension enhances both agility and long-distance comfort. M Compound brakes are offered as an option.

Efficient petrol and diesel engines, seven-speed Steptronic transmission with double clutch as standard.

A three-cylinder petrol unit from the latest modular generation of the Efficient Dynamics engine family powers the new BMW X2 sDrive20i (fuel consumption combined: 6.5 – 6.0 litres/100 km [43.5 – 47.1 mpg imp]; CO₂ emissions combined: 148 – 136 g/km in WLTP cycle; figures for the NEDC cycle: – ). Teaming up with the 48V mild hybrid system, the 1.5-litre engine delivers maximum output of 125 kW/170 hp (developed by the combination of the combustion engine with up to 115 kW/156 hp and the integrated electric motor with up to 14 kW/19 hp).

The four-cylinder diesel engine in the new BMW X2 sDrive18d (fuel consumption combined: 5.5 – 5.1 litres/100 km [51.4 – 55.4 mpg imp]; CO₂ emissions combined: 145 – 133 g/km in WLTP cycle; figures for the NEDC cycle: – ) has also undergone an extensive upgrade. It produces maximum output of 110 kW/150 hp. All of the combustion engines available for the new BMW X2 link up as standard with a seven-speed Steptronic transmission with double clutch.

Optimum blend of agility and ride comfort, 21-inch light-alloy wheels available for a compact BMW model for the first time.

The compact SAC’s sophisticated chassis technology produces a perfectly harmonious balance between sporty, agile handling on the one hand and long-distance comfort on the other. All the tools required here are provided by a body construction that reduces weight while increasing rigidity, a long wheelbase, wider tracks than the predecessor model, and targeted upgrades to the single-joint spring strut axle at the front and the three-link rear axle. Near-actuator wheel slip limitation is fitted as standard in the new BMW X2, benefiting both traction and directional stability. Other new features include the integrated braking system and the extra, lift-related damping at the front axle. The optional adaptive M suspension features frequency-selective damping, sport steering and a 15‑millimetre drop in ride height.

The new BMW iX2 xDrive30 rides as standard on 17-inch light-alloy wheels with an aerodynamically optimised design. The BMW X2 sDrive20i and BMW X2 sDrive18d models leave the factory on
18-inch light-alloy wheels, while the new BMW X2 M35i xDrive comes with 20-inch M light-alloy wheels. Further light-alloy wheels ranging in size from 18 to 21 inches are available as options.

State-of-the-art driver assistance systems for greater comfort and safety.

The standard and optional assistance systems for automated driving and parking available in the new BMW X2 increase comfort and safety both in everyday driving and on longer journeys. Standard features include the latest version of the front collision warning system, Cruise Control with brake function, Speed Limit Info and Lane Departure Warning with lane return. The Parking Assistant including Reversing Assist Camera and Reversing Assistant also forms part of the standard equipment roster.

The line-up of optional features, meanwhile, includes the Steering and Lane Control Assistant, Active Cruise Control with Stop & Go function, Active Navigation, the exit warning function and the BMW Head-Up Display, as well as the Surround View, Remote 3D View, BMW Drive Recorder and Remote Theft Recorder functions. Existing functions can be upgraded by means of the Remote Software Upgrades facility, which also makes it possible to add new functions.

The new BMW Operating System 9 and BMW Digital Premium.

The latest version of the BMW iDrive display and control/operation system featuring QuickSelect rapid-access tech is fitted in the new BMW X2. Based on BMW Operating System 9, it is packaged together with the BMW Curved Display and BMW Intelligent Personal Assistant, meaning it has been carefully geared to operation using the touchscreen and natural language. BMW Operating System 9 also paves the way for a highly customisable selection of additional digital services. With BMW ConnectedDrive Upgrades, customers can enjoy a free one-month trial of selected functions, after which they are able to add them for a specific period of time. The new BMW Digital Premium offering can also be obtained from the BMW ConnectedDrive Store for the new BMW X2.

BMW Digital Premium means customers can enjoy in-car use of all the apps available in their country, e.g. for music streaming, video streaming, news or gaming, on a subscription basis. The optional package also covers data usage for all digital services and the apps available from the BMW ConnectedDrive Store, including music and video streaming.

The Augmented View function is available as an optional add-on for the cloud-based BMW Maps navigation system. In addition to this, a Personal eSIM designed for 5G mobile technology, the BMW Digital Key Plus, the BMW ID functionality and standard smartphone integration using both Apple CarPlay^® and Android Auto™ are also all available in the new BMW X2.

_{All of the stated model variants, equipment features, technical data and fuel/electric power consumption and emissions figures relate to the offering in the German market. Dimensions and measurements refer to vehicles with basic configuration in Germany. These may vary depending on the wheel/tyre size and items of optional equipment selected.}