Singapore. BMW Asia unveiled today the BMW i7 Singapore Icons, a one-of-its-kind all-electric luxury sedan created to commemorate Singapore’s 60^th anniversary, BMW Asia’s 40^th anniversary and their shared values and success.   

“Planning for this masterpiece began 18 months ago and was a labour of love,” said Lars Nielsen, Managing Director, BMW Group Asia. “It is a celebration of icons and was created to be one itself. The BMW i7 Singapore Icons exhibits the best BMW has to offer, including refined materials, supreme craftsmanship, and individualization, all to honor the Lion City. From the exclusive BMW Individual red hue to the seven iconic landmarks inlaid on the dashboard, to the uniquely embellished signet on the Hofmeister kink, every detail is finely crafted and carries the bold spirit of a nation moving forward.

“This exceptional vehicle celebrates a nation whose journey to excellence is built on decades of strong leadership, innovation and ambition, in the same way that BMW has advanced over the last 40 years in Singapore,” continued Nielsen. “It is these values that also resonated with Mr. Choo Wai Luen, owner of Kwong Cheong Thye Pte. Ltd., whose personal journey demonstrates how five generations of leadership, hard work and commitment have led to success. He chose to purchase the BMW i7 Singapore Icons to celebrate his business’ 133^rd anniversary in 2025.”

“It is a privilege to call myself the owner of a one-of-one BMW, acquired through our long-standing, trusted partners at the Eurokars Group. Every time I look at this masterpiece, I'm reminded of how far we have come as a nation and how far my family and I have come in building our business,” said Mr. Choo. “My family will drive the Singapore Icons with pride and joy, knowing that it represents something special to us, to BMW, and our country.”

Madeira Red finish.
Madeira Red, one of more than 130 BMW Individual paint options, is a dark red metallic paint from Rolls-Royce, available through BMW Individual. It features opulent tones of rich red madeira wine and dark cherry-black hues. This paint was chosen for its unique multi-layered pearlescent effect that appears as a deep, rich red under normal light, with metallic flakes shining under direct sunlight. The BMW i7 Singapore Icons is the first car in Singapore to feature this paint, and no further models are planned with this colour, making the BMW i7 Singapore Icons a highly exclusive creation.

Singapore Icons signet.
The Singapore Icons logo has been meticulously laser etched onto the Hofmeister kink, further emphasizing the exclusivity on the exterior of the vehicle. The Hofmeister kink first appeared on a BMW model in the 1960s on the BMW 1500. Since then, it has been a signature design element of every BMW model. The position of vehicle’s signet on the BMW i7 Singapore Icons was specially chosen in a nod to the Hofmeister kink’s historical roots.

21” Multi-Spoke Style 1055 wheels.
Crafted by BMW Individual, these wheels feature an intricate 20-spoke design with a two-tone Bi-colour and diamond-cut finish. The extensive fabrication process highlights the exceptional craftsmanship and bespoke nature of this model, adding to its subtle elegance and presence.

Merino leather upholstery in Smoke White.
Complementing the Madeira Red exterior is the BMW Individual Smoke White Merino leather interior which elegantly echoes the red and white of the Singapore flag. With its fine, full-grain texture, the leather is soft, breathable, and robust. Each hide is carefully selected for its immaculate, unblemished quality.

Custom Singapore Icons stitching.

The Singapore Icons design is custom-stitched and embroidered into all four headrests in matching Alaska Grey. This colour was specially chosen as it contrasts and complements the vehicle’s luxurious interior and is a signature touch from BMW Individual.

Dashboard inlay.

The dashboard of the BMW i7 Singapore Icons is a canvas that honours the spirit of the Nation by featuring seven of Singapore’s world-renowned icons. This pièce de resistance features the following landmarks:

• Singapore Changi Control Tower
• Gardens by the Bay Supertree Grove
• Singapore Flyer
• Marina Bay Sands
• Anderson Bridge
• Merlion Statue
• ArtScience Museum

This metallic inlay is precision at its finest, crafted from a 25.7 cm-wide, single-piece metal that has been uninterruptedly laser-cut to a delicate masterpiece d thinner than 1mm. It is seamlessly integrated into the natural fine-wood in oak grey metallic, and finally finished with a clear lacquer coat for a flawless, mirror-like finish.

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Singapore. In just over two weeks, BMW Asia will showcase the BMW i7 Singapore Icons, a one-of-its-kind all-electric luxury sedan designed specifically to commemorate Singapore’s 60^th Anniversary at Eurokars Auto.

“This luxurious piece of art celebrates the icons that define Singapore and embodies pride and passion for a country that has accomplished so much in its short, but successful history,” said Lars Nielsen, Managing Director, BMW Group Asia. “Every detail was carefully considered, from the Individual color to the uniquely embellished emblems, to the embroidered headrests.

“The BMW i7 Singapore Icons is luxury at its finest. This masterpiece can belong to one discerning BMW customer, a customer who embraces innovation, excellence and the belief that progress is redefining what’s possible, which is exactly what Singapore has done in the past 60 years.”

The BMW i7 Singapore Icons will be showcased to media in an intimate event in mid-July, followed by invite-only viewings with Eurokars Auto, an official dealer for BMW in Singapore.

Interested parties can speak to Eurokars Auto by contacting its Customer Experience Centre at +65 6269 8833 or sending a quick message on WhatsApp at +65 8383 0866.

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Munich. Bavarian premium carmaker BMW is using an elaborately orchestrated brand campaign to shine the spotlight on its wide range of fully electric vehicles, which now comprises the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX. The multi-channel campaign is focusing communications on values that have forever been associated with the BMW brand – exceptional dynamics, innovative technologies, unmistakable design and supreme driving comfort.

The global campaign relies primarily on video formats. The centrepiece of the campaign launch was a 30-second TV commercial, which has been spun off across the brand’s social media channels – YouTube and Instagram, in particular – and, with the help of paid media, in the individual markets. The commercial invites the viewer to discover the “soul” and character of BMW along a fast-paced journey through the history of the brand: from victories in motor racing via the brand’s distinctive design language and expertise, and its time-honoured talent for innovation, all the way to the transformation to electric mobility. The joy of driving has been inextricably linked with BMW since the company was formed – and this commercial brings it to life through the brand’s all-electric models.

The use of the hit single “Beautiful Things” by US singer Benson Boone turns up the emotionality of the commercial another notch. The track has exceeded 1.3 billion streams on Spotify alone and has also been a trending sound on social media platform TikTok for several months.

The emotionally charged hero film is accompanied by a series of other assets. For example, five reels have been produced which focus on the brand’s core competencies – Performance, Heritage, Innovation, Motorsport and Community. And additional reels telling inspirational social-media stories on the various fully electric models round off the multi-channel campaign.

“With this emotional campaign we are celebrating the unique soul of our brand, which has defined us since day one and which we have also carried into our fully electric BMW vehicles,” says Bernd Körber, Senior Vice President BMW Brand and Product Management. “After all, our customers represent the true essence of BMW, and they experience pure driving pleasure in all of our models.”

As well as the video content, a selection of just under 40 photo assets showcase the fully electric models to spectacular effect in natural surroundings – at different times of day and in different locations. Atmospheric lighting, which enriches the motifs with warm colours and mildly exaggerated contrasts, brings a very distinct sense of approachability to the images. The exclusive features of the individual models, such as the two-tone paint finish of the BMW i7, are depicted realistically. Alongside numerous individual images emphasising the pure joy of electric driving, a handful of pack shots of the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX in their various configurations highlight the rich diversity of vehicles offered by BMW across the relevant segments.

https://youtu.be/-8UPg6hyDBg 

Singapore. BMW Group Asia first began its electromobility journey back in 2014 with the groundbreaking BMW i3 and BMW i8. Today, nine years and five generations of BMW eDrive technology later, the company broadens its portfolio of fully electric vehicles (EVs) with the new BMW i4 eDrive35.

“The BMW i4 brings electrification to the heart of the BMW brand,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “It is the perfect companion for those who value practicality, performance, and poise, all in one sustainable package. Electromobility is gaining traction in Singapore as the charging infrastructure develops and OEMs, such as BMW, continue to offer more EV options. We strongly encourage customers who are considering an EV to get behind the wheel – whether it be the BMW i4, i7 or iX3, once you’ve experienced the true essence of what a fully electric BMW stands for, there is no turning back.”

The new BMW i4 eDrive35 expands the BMW i4 family that currently consists of the highly successful BMW i4 M50 (best-selling BMW M vehicle globally in 2022) and BMW i4 eDrive40. The new BMW i4 eDrive35 comes with all the latest technology – from the efficient electric powertrain found in models such as the BMW iX and its BMW i4 siblings, to the BMW Curved Display with Operating System 8.

The new BMW i4 eDrive35 is produced at the BMW Group Munich plant and with this new model, the share of fully electric cars will reach 50% of the total production volume there in 2023. Including the new BMW i4 eDrive35, the BMW Group portfolio of fully electric cars covers six model lines with 10 powertrain derivatives in total. The BMW Group is aiming for fully electric vehicles to account for 50% of its global sales by 2030.

BMW Group Asia offerings in Singapore.

Today, there are a total of six fully electric models in four different body styles that cater to all lifestyles:

• Gran Coupé: BMW i4, BMW i4 M50
• Sedan: BMW i7
• Sports Activity Vehicle: BMW iX3, BMW iX
• 3-Door Hatch: MINI Electric

This is just the beginning of the company’s electric model offensive. With the upcoming BMW i5 sedan, keen drivers will be treated to a car that is more dynamic and comfortable than ever. It also boasts a fresh interpretation of its signature elegantly sporting design, BMW Operating System 8.5 with BMW Curved Display, and a suite of innovative digital services.

Latest sales figures.

According to the Land Transport Authority (LTA) figures for the first four months of 2023, BMW Group Asia sold a total of 204 fully electric vehicles (top in the premium segment and #2 among all brands), accounting for just over 20% of total BMW and MINI EV sales to date in Singapore. This achievement further strengthens the company’s position as a pioneer and leader in the electromobility space and delivers an encouraging indicator of EV buyers’ preference for BMWs and MINIs in Singapore.

Charging in Singapore.

There are currently more than 3,600 EV charging points island wide with plans already in motion to further grow this figure. Singapore aims to deploy 12,000 and 60,000 charging points by 2025 and 2030 respectively. Of these 60,000 charging points, 40,000 will be in public carparks and the other 20,000 in private premises.

To make electromobility simple and straightforward for customers, BMW Group Asia has been collaborating with Greenlots, a member of the Shell Group, since 2014, to provide home and public charging options for customers in Singapore. 

Today, BMW Group Asia continues this partnership by offering BMW i and MINI Electric customers either a comprehensive home or public charging package under the Shell Recharge banner.

• For home charging, customers will receive a wall-mounted AC charger with complimentary installation service.
• For public charging, customers will receive a subscription package of 10,000 kWh over 3 years at Shell Recharge stations with no monthly cap for charging. This is equivalent to 50,000 km of driving range (assuming average energy consumption at 20kWh/100km).

The wall-mounted AC charger provides a fast way to charge their vehicle at a rate of up to 11kW. Once the vehicle is plugged in, charging begins and will end automatically when the battery is fully charged or has reached the pre-determined level. In addition, BMW i and MINI Electric models are compatible with all Type 2 public charging stations that are widely available across the island.

BMW Charging and MINI Charging give drivers access to one of the largest networks of public charging stations located in various office buildings, shopping malls, hotels and industrial parks in Singapore. Activation of and payment for the chargers can be done through an RFID card or the Shell Recharge smartphone app.

Regional footprint.

BMW currently offers electrified vehicles in 80% of the ASEAN region. These markets include Brunei, Cambodia, Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

The new BMW i4 eDrive35 is now available for viewing at all authorised BMW dealers in Singapore.

Additional information enclosed:

1. The new BMW i4 eDrive35 price.
2. The new BMW i4 eDrive35 specifications.

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1. The new BMW i4 eDrive35 price.

2. The new BMW i4 eDrive35 specifications.

Vehicle Category

Drive Type / Body Style: Battery electric vehicle (BEV) / Gran Coupé

Power Unit

Drive concept: Electric drive, transmission of the electric motor’s drive torque to the rear wheels.

Max system output: 210 kW / 286 hp at 6,000 rpm.

Max system torque: 400 Nm at 0 – 4,500 rpm.

Type of transmission: Automatic transmission, single-speed with fixed ratio.

Electric Motor

Motor technology: Fifth-generation BMW eDrive technology: electrically excited synchronous motor, power electronics and single-speed transmission sharing the same housing, generator function for recuperating energy.

High-voltage Battery

Storage technology: Lithium-ion.

Installation: Underfloor.

Voltage: 353.0 V.

Battery capacity: 199.0 Ah.

Performance
Acceleration (0 – 100 km/h): 6.0 seconds.
Top speed (electronically limited): 190 km/h.

Electric Power Consumption / Range

Electric power consumption: 19.3 kWh/100km.

Range (WLTP): Up to 483 km.

Singapore. BMW Asia today showcased the first-ever BMW i7 at the BMW i Pavilion at ION Orchard, L1 ION². The all-electric flagship sedan will be available for viewing by invite-only from 9 – 18 September for VIPs and prospective customers to see up-close how a luxury sedan can effortlessly be combined with unwavering commitment to sustainability.

“BMW has been on an electric offensive since July 2021 with the introduction of the first-ever BMW iX3, followed by the BMW iX in December 2021 and then the BMW i4 in March 2022,” said Lars Nielsen, Managing Director of BMW Group Asia. “During this period, the demand for our EVs has well surpassed supply, proving more than ever that drivers in Singapore are ready to go electric. The BMW i7 is our first fully electric luxury sedan and customers are eagerly awaiting its arrival later this year. Until then, they have an opportunity to view our flagship model at the BMW i Pavilion and see first-hand what is making everyone go ‘Wow’.”

Subtle points to top-level sustainability.

The first-ever BMW i7 brings a selection of distinctive design accents to mark out its particularly sustainable character. Its BMW kidney grille – fully enclosed to optimise airflow – sports the logo of the BMW i sub-brand. And the horizontal bar in the lower air intake, the decorative elements in the side skirts and rear apron, and the surrounds of the BMW logo at the front and rear all come in BMW i Blue as standard.

Unique sound experience with the new BMW IconicSounds Electric.

Whatever the entertainment programme being enjoyed, BMW i7 customers will be greeted by another unmistakeable sound experience in the form of BMW IconicSounds Electric. Pressing the Start/Stop button sparks an inspiring acoustic accompaniment that builds anticipation for the all-electric driving experience to come. This distinctive sound production is again the result of the collaboration between the BMW Group and Hans Zimmer. If desired, a drive sound developing a strikingly transparent timbre with spherical components delivers authentic feedback to every movement of the accelerator. The character of the sound alters according to the vehicle setting chosen with the My Modes button. This means that in SPORT mode, the car’s aural spectrum is more dominant and powerful.

Pure luxury and dynamic performance with zero emissions.

Driving pleasure, passenger comfort and a luxurious ambience without compromise – and with zero local emissions: the first-ever BMW i7 has it all. Its fifth-generation BMW eDrive technology comprises highly integrated drive units at the front and rear axles that bring together the electric motor, power electronics and transmission within a single, very compact housing, plus the accompanying charging technology and high-voltage battery.

Control of the adaptive recuperation function has been further refined in the first-ever BMW i7 to increase range. The efficiency with which power is taken on board the first-ever BMW i7 and the durability of its high-voltage battery both benefit from the latest advances in the field of charging technology. Compared with the BMW iX and BMW i4 models, the charging software has undergone further improvement, the temperature of the high-voltage battery is controlled more precisely and there is also an innovative facility for saving charging profiles. In addition to this, the BMW Maps navigation system displays the charging-optimised route even faster and in even greater detail in the first-ever BMW i7.

Electric motors with no critical raw materials in the rotor.

The electric motors work according to the principle of an electrically excited synchronous motor, where it is a precisely controllable electrical feed that sets the rotor in motion rather than fixed permanent magnets. This allows the use of critical rare earth metals (required for magnetic components) to be avoided altogether in the manufacture of the rotor.

The virtually silent power delivery of the first-ever BMW i7 xDrive60, and the luxurious sense of driving comfort this instils, are further helped by improvements to the electric drive units’ acoustics, a model-specific mounting concept and newly developed noise encapsulation for the electric motors. The motor driving the rear wheels generates peak output of 230 kW/313 hp, while the unit at the front axle produces 190 kW/258 hp. The duo of drive units delivers a combined maximum output of 400 kW/544 hp and posts overall torque of 745 Nm. All of which enables the first-ever BMW i7 xDrive60 to power from 0 to 100 km/h in 4.7 seconds.

The experience when accelerating is defined not just by the car’s electrifying, instantaneous power delivery, but also by its supreme traction and directional stability. Underpinning the majestic dynamic prowess of the first-ever BMW i7 xDrive60 are its electric all-wheel drive and its precisely tuned driving stability systems headlined by the near-actuator wheel slip limitation. The fully variable drive system is intelligently connected with the system of powertrain and chassis control functions, whose extremely quick and precise responses help to sustain thrilling forward momentum even in adverse road and weather conditions. The top speed of the first-ever BMW i7 xDrive60 is electronically limited to 240 km/h.

The outstanding efficiency of the current BMW eDrive technology translates into combined electric power consumption of 19.6 – 18.4 kWh per 100 kilometres in the WLTP test cycle. This enables the first-ever BMW i7 xDrive60 to post a range of 590 – 625 kilometres, likewise in the WLTP cycle. The green credentials of the car (VES Band A1) qualify it for the highest rebate of $25,000 in Singapore. The extensive standard specification, and a selection of wheels and tyres whose efficiency has been optimised across the full spectrum of available sizes, give customers plenty of scope when choosing optional extras without them having any notable impact on range.

The car’s impressive long-distance credentials are also down to the high-voltage battery’s excellent energy density. The extremely slim high-voltage battery with a cell height of just 110 millimetres is located low down in the vehicle floor and provides 101.7 kWh of usable energy.

BMW Charging.

In Singapore, BMW Group Asia is partnering with Shell to offer BMW i7 customers either a comprehensive home or public charging package. For home charging, customers will receive a wall-mounted AC charger with complimentary installation service. For public charging, customers will receive a subscription package of 10,000 kWh for 3 years at Shell Recharge stations with no monthly cap for charging, which is equivalent to 50,000 km of driving range (assuming average energy consumption at 20kWh/100km).

Combining BMW i design and reliability in the convenience of the customer’s home, the wall-mounted AC charger provides a fast way to charge their vehicle at a rate of up to 11kW. Once the vehicle is plugged in, charging begins and will end automatically when the battery is fully charged or has reached the pre-determined level. In addition, the first-ever BMW i7 is compatible with all Type 2 public charging stations that are widely available across the island.

BMW Charging, a mobility service of BMW i, gives drivers access to one of the largest networks of public charging stations located in various office buildings, shopping malls, hotels and industrial parks in Singapore by using an RFID card and the Shell Recharge app that are already enabled for Shell Recharge stations. Payment of the electric current used is made via the Shell Recharge app.

BMW i Pavilion @ ION Orchard.

Intimate and eye-catching, the BMW i Pavilion provides the community with an opportunity to experience the latest BMW i vehicles, outside of the showroom, and learn first-hand why those looking to make the switch are turning to BMW as their electric individual mobility brand of choice.

From 9 – 18 September, the first-ever BMW i7 will be exclusively available for private viewing at the BMW i Pavilion. Customers who are keen to see the car in the flesh (by appointment only) are welcome to speak with the representatives from Performance Motors Limited or Eurokars Auto, the official dealerships of BMW vehicles in Singapore. They can be contacted via: https://www.bmw.com.sg/en/ssl/find-a-retailer.html

For more information on the BMW i Pavilion, please visit: https://www.bmw.com.sg/en/topics/fascination-bmw/ipavilion.html

Customers who wish to register their interest in the first-ever BMW i7, please visit: https://bethefirst.bmw.com.sg/the7/

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1. The first-ever BMW i7 price.

2. The first-ever BMW i7 specifications.

Vehicle Category

Drive Type / Body Style: Battery electric vehicle (BEV) / Sedan 

Power Unit

Drive concept: Electric all-wheel drive, drive torque sent by one electric motor to the front wheels and one to the rear wheels, as required, in a coordinated process.

Max system output: 400 kW / 544 hp at 5,000 – 12,000 rpm.

Max system torque: 745 Nm at 0 – 5,000 rpm.

Type of transmission: Two-stage single-speed transmission with fixed ratio.

Electric Motor

Motor technology: Fifth-generation BMW eDrive technology: electrically excited synchronous motors, power electronics and two-stage single-speed transmission sharing the same housing, generator function for recuperating energy.

High-voltage Battery

Storage technology: Lithium-ion.

Installation: Underfloor.

Voltage: 376.4 V.

Battery capacity: 280.8 Ah.

Performance
Acceleration (0 – 100 km/h): 4.7 seconds.
Top speed (electronically limited): 240 km/h.

Electric Power Consumption / Range

Electric power consumption: 19.7 kWh/100km.

Range (WLTP): 590 – 625 km.

CO2 EMISSIONS & CONSUMPTION.