Munich. Corporate Communications and Governmental Affairs at BMW AG is restructuring its management team at department level with effect from 1 January 2025.

Here are the changes in detail:

Benjamin Titz will take over as Head of Communications Central and Southeastern Europe. He will also be responsible for communications for the Debrecen and Steyr production sites.

Titz has been with the BMW Group for 19 years. After spokesperson for MW Motorsport, BMW Motorrad and BMW M GmbH he took over the responsibility for design, innovation and motorsport communications.

Most recently, he headed the BMW Group Media House, which is responsible for orchestrating, creating, and producing content for the BMW Group’s own internal and external channels.

Eckhard Wannieck takes over the management of the BMW Group Media House. After various management positions, including in communications strategy, sports and cultural sponsorship and BMW product communications, he has been responsible for the BMW Group's business and financial communications for the last four and a half years.

Max-Morten Borgmann succeeds Wannieck as head of department for Corporate, Finance and Sales Communications.

Borgmann has been press spokesman for Oliver Zipse, Chairman of the Board of Management at BMW AG, since 2019. Prior to that, he was responsible for the then CFO Nicolas Peter in the same role.

Before joining the BMW Group in 2015, he worked as a journalist for the dpa and dpa-AFX news agencies, where the automotive industry was among his specialist areas.

If you have any questions, please contact:

BMW Group Corporate Communications

Dr. Hans-Peter Ketterl

Spokesperson for Human Resources and for the Member of the Board of Management for Human Resources and Real Estate

Phone: +49-89-382-23923

Mail: Hans-Peter.Ketterl@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2023, the BMW Group sold over 2.55 million passenger vehicles and more than 209,000 motorcycles worldwide. The profit before tax in the financial year 2023 was € 17.1 billion on revenues amounting to € 155.5 billion. As of 31 December 2023, the BMW Group had a workforce of 154,950 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action, from the supply chain through production to the end of the use phase of all products. 

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Singapore. BMW Group Asia announced a management change to its Customer Support function to bolster the organisation’s ongoing business development needs. Effective 1 September 2024, Fernando (Doji) Ferrer handed over the reins as Customer Support Director to Ramesh Divyanathan.

Doji led the Customer Support function since 2018 and has been influential in bringing the business forward, expanding the service network in Singapore and improving customer satisfaction in the region. He has relocated to Beijing, China, to take on the role of Head of Aftersales Channel Process and Systems at BBA Brilliance Automotive.

"The Customer Support division is a critical part of our organisation that ensures a smooth ownership journey for all customers," said Lars Nielsen, Managing Director, BMW Group Asia. "In line with this objective, one of Doji’s key successes was overseeing the digitalisation of the service experience. This development significantly enhanced efficiency and reduced customer waiting time. With a strong team and solid processes in place, Doji has clearly left his mark here. I would like to thank him for his incredible contribution to BMW Group Asia these past six years and wish him all the best in his exciting new role.”

Ramesh, who has been instrumental in driving the growth of BMW Group Indonesia as President Director over the last six years, has assumed the role of Customer Support Director at BMW Group Asia in Singapore. Ramesh has previously held Director positions at BMW Group Asia in Sales Channel Development, Marketing and Corporate Affairs.

“Ramesh enjoyed huge success leading the organisation in Indonesia and his track record speaks for itself. In addition to elevating the business to the next level, the perspectives that he has gained over the years from managing all aspects of the company show that he excels at running a high performing team. Ramesh is a familiar face within the group, and we are delighted to have him back home. I am confident that with the breadth of his knowledge and experience in taking excellent care of our customers, he will be a strong asset to the team in Singapore,” added Nielsen.

“I am proud of the achievements that Doji and Ramesh have accomplished at BMW Group Asia, and I look forward to their continued success,” concluded Nielsen.

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Organised by BMW Group AG (BMW), the BMW Supplier Matching Day connects Singapore manufacturers with BMW on potential collaboration opportunities to bolster the brand’s regional automotive supplier base and value chain. Supported by Enterprise Singapore (EnterpriseSG), the event saw over 40 participants from 25 local manufacturers which specialise in diverse areas of expertise, such as electronics, battery and charging infrastructure, optics, and advanced materials.

"Our collaboration with EnterpriseSG underscores our dedication to the development of Singapore's business ecosystem, supported by the fact that EnterpriseSG engages local companies and partners closely to develop Singapore’s manufacturing industry," said Steve Chan, Regional Government & External Affair, ASEAN. "The synergy between our company and EnterpriseSG reflects our commitment to fostering innovation and local talent in Singapore. We hope that this strong partnership supports the efforts in co-innovation and collaborations between MNC’s and local SMEs/manufacturers."

“Moreover, our vision extends beyond national boundaries. Bolstered by the success and support within Singapore, we are strategically expanding our sourcing activities to the wider region. The conducive ecosystem and collaborative spirit within Singapore have positioned us to extend our efforts, fostering connections and partnerships across the region,” added Chan.

Amid the post-pandemic evolution of the global supply chain, BMW recognises the strategic importance of Southeast Asia as a top sourcing and manufacturing region to bolster its supply chain resilience. Within Singapore, BMW sees strong potential in the local manufacturing ecosystem, as well as Singapore’s position as a gateway to the SEA region. 

Through the event, BMW aims to identify new suppliers that can contribute to its global supply chain, while also supporting the growth of local businesses. The primary focus is to identify, nurture, and foster local collaborations with Singapore manufacturers in the areas of deep tech and innovation. With EnterpriseSG’s facilitation, BMW was able to engage with local manufacturers in areas such as tech sourcing and innovation solutions.

“Multinational corporates such as BMW are valuable partners to Singapore enterprises. Not only do they play an important role in the validation of the products manufactured by Singapore companies, they also provide them with opportunities to deepen innovation capabilities and access to their wider business networks and supply chains,” said Ms Anne Ho, Director, Advanced Manufacturing, Enterprise Singapore. “We are happy to partner BMW for today’s BMW Supplier Matching Day and will continue to support efforts that enable Singapore companies to access business opportunities and form win-win partnerships with corporates.”

The Supplier Matching Day event serves as a testament to BMW’s commitment to Singapore's vibrant business landscape and the brand’s strategic efforts to expand its footprint in the region, fostering innovation and collaboration beyond borders.

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Munich. BMW AG Corporate and Governmental Affairs is reorganizing its management team at departmental level with effect from November 1, 2023.

The changes will affect the following functions specifically:

Alexandra Landers will take over as head of the “Product Communications BMW Automotive” department, where she will primarily be responsible for product, lifestyle and brand communications for the core BMW brand.

After holding several different positions as an HR manager, in Inhouse Consulting and as Regional Head of Communications in Europe, Landers has most recently worked as head of “PR Events”.

Nicole Geisel will take on the role of head of the “Corporate Communications Purchasing, Supplier Network and Sustainability” department.

After working in a range of positions in financial and IT communications and supporting the Supervisory Board of BMW AG, she most recently headed up the BMW Group’s Communications Strategy as well as Planning and Steering and Market Steering for Europe and China, along with the unit’s Business IT.

Markus Sagemann will take responsibility for the “PR Events” department.

In recent years, Sagemann has held numerous management positions in external and internal communications for the BMW Group. Most recently, he headed up the “Corporate Communications Purchasing, Supplier Network and Sustainability” department.

Ingo Wirth will take over the management of the “Strategy, Steering” department.

After heading up several roles in marketing communications and board management for the Board of Management, Wirth has in recent years been in charge of product communications for the MINI and BMW Motorrad brands and most recently also for the core BMW brand.

If you have any questions, please contact:

BMW Group Corporate Communications

Dr. Hans-Peter Ketterl

Spokesperson HR and
Member of the Board of Management BMW AG, People and Real Estate

Tel: +49-89-382-23923

Mail: Hans-Peter.Ketterl@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products.

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Singapore. BMW Group Asia is pleased to announce that Ms. Claudia Wieshuber has been appointed the Director of Marketing, BMW Asia, with effect from 1 October 2023. Prior to her new appointment, Ms. Wieshuber served the last 7 years as the Head of Communication Strategy for BMW Luxury Class for BMW based in Munich.

“We are excited to welcome Claudia to Singapore to lead our Marketing team,” said Mr. Lars Nielsen, Managing Director, BMW Group Asia. “Claudia’s experience across multiple marketing disciplines, combined with her extensive knowledge on our BMW i and BMW Luxury Class Communication Strategy, paired with her professional network, will be invaluable as we look to further intensify our on-going BMW Electrified Vehicles Product Offensive roll-out coupled together with BMW Customer and Brand focus topics across the region.”

Ms. Wieshuber has been with BMW Group since 2003 and was part of the team who developed the concept of the BMW Welt prior to the opening in 2007.  In 2010, she moved on to be part of the team that developed the Communication and Brand Strategy for BMW i. Prior to her current role in Munich, Ms. Wieshuber was the Head of Marketing for the Joint Venture Partner Support Project (Brilliance Auto) based in Beijing.

BMW Group Asia comprises of 14 markets, including; Singapore, Indonesia, Vietnam, Philippines, Sri Lanka, Brunei, Bangladesh, Guam, New Caledonia, Nepal, Tahiti, Cambodia, Laos, and Myanmar.