(Beijing) On April 10, the 2025 Beijing International Motorcycle Show opened with great fanfare. BMW Motorrad’s two flagship product series, the Explorer and Successor series, jointly unveiled powerful new products, and five new models showcased the strengths of their respective products. Each model features a unique riding experience and innovative functions.

BMW Motorrad is a pioneer in the adventure bike segment. For 45 years, the BMW GS has been one of the best-selling adventure bikes on the market, serving as BMW Motorrad's flagship product and a testament to continuous innovation. 2025 marks a significant year for the GS lineup , featuring a lineup of unprecedented new models. At this year's motorcycle show , the new BMW F 900 GS and F 900 GS Adventure were officially launched in the Chinese market, initiating a new product offensive in the mid-displacement adventure segment. The goal is to further enhance the already highly acclaimed off-road performance and set a new benchmark for adventure motorcycles. The flagship long-distance adventure model, the new BMW R 1300 GS Adventure, is set to debut in China and launch later this year, further demonstrating BMW Motorrad's absolute dominance in the field of long-distance touring bikes.

In addition to full-fledged adventure models, the Successor Series, which embodies the brand's 100-year history and tradition, has announced two distinctive new bikes— the new BMW R 12 Cruiser and the new BMW R 12 nineT Retro Street Motorcycle—joining the new generation R 12 Retro models , classic

Zhan Fei, Director of BMW Motorrad China, said, “In 2024, BMW Motorrad once again maintained its leading position in the premium bicycle sector. As a market leader, our development strategy in the Chinese market is unwavering and clear. We will differentiate our brand based on service, share the joy of riding with Chinese riders who love riding, and continuously provide high-quality products and innovative experiences to make riding a part of a lifestyle.”

A comprehensive product lineup to suit every cycling scenario

Since entering the Chinese market in 2013, BMW Motorrad has been committed to providing customers with the most comprehensive product lineup and has built the most robust product portfolio in the premium two-wheeler market with a diverse range of models. The six major series —Adventure, Tour, Retro, Street, Sport, and Urban Mobility—cover almost every riding scene, with over 30 models closely segmented to suit customer segments with various needs.

This new lineup further strengthens BMW's already impressive product portfolio. Along with the all-new F 800 GS released in March, the all-new F 900 GS and F 900 GS Adventure form a new generation of mid-displacement adventure motorcycles covering entry-level, mid-range, and long-distance touring, ensuring that riders of all skill levels and off-road enthusiasts can find their ideal choice. While short-distance off-road performance is easy for an adventure bike, maintaining comfortable all-terrain capability over long journeys is not. Featuring the best performance in the family, electronic controls, and payload capacity, the all-new BMW R 1300 GS Adventure reclaims BMW's leadership in the motorcycle market. The Successor series is a dream bike designed for enthusiasts of the retro riding lifestyle and is widely supported by the customization and touring communities. The all-new R 12 Cruiser and R 12 nineT breathe new life into the cruiser and retro street bike segments through their duality, making them ideal for leisurely road touring or dynamic, pure retro-style city riding.

Innovative technology is useful to people, and the quality of the bicycles leads the industry.

As a member of the BMW Group, BMW Motorrad inherits the group's innovative DNA and leverages its combined strengths to integrate automotive technology resources into the R&D and manufacturing of two-wheelers, establishing industry-leading quality standards. Therefore, BMW Motorrad's innovation is not about showing off technical prowess, but about creating a comfortable, intelligent, and safe high-quality riding experience by integrating cutting-edge technology across the entire product line , based on the philosophy that technology benefits people .

BMW Motorrad is a leader in establishing safety standards in the motorcycle industry. In 1988, BMW Motorrad was the first to equip mass-produced motorcycles with ABS. Currently, the ABS Pro Cornering Anti-lock Braking System significantly enhances motorcycle handling performance, doubling safety. Furthermore, over ten extensive electronic control assist functions continue to lead industry safety standards. Automation is essential to ensure motorcycle safety during high-speed riding . BMW does not use motorcycle prototypes for autonomous driving; instead, it measures and collects data to optimize rider assistance systems. In the field of intelligent connectivity, advanced radar-based rider assistance systems enable the integration of features such as adaptive cruise control and collision warning into motorcycles, thereby realizing comprehensive safety protection. Moreover, through human-centered design, it achieves a balance between outstanding riding performance and rider comfort. With an ergonomic riding position, industry-leading suspension technology, and tuning tailored to each model, each motorcycle adapts to various riding conditions, providing the most comfortable riding experience in all situations, whether off-road riding, high handlebar and low-seat cruiser style, or the forward lean position required for street bikes.

A 360-degree service ecosystem creating a cycling lifestyle

BMW Motorrad is not just a motorcycle manufacturer, but a promoter of riding culture. The 3T strategy, specially designed for the Chinese market, provides Chinese riders with comprehensive riding services that encompass the entire lifecycle of purchase, training, and ownership through sales, education, and tourism—all deeply rooted over six years. Since 2019, the BMW Motorrad Riding Academy has been officially established, creating a safe and healthy riding environment by providing riding training to riders of all levels, from beginners to advanced. The Legendary Journey program realizes the journey of dreams by developing unique tooling products based on the characteristics of various models and covering numerous classic tooling routes both domestically and internationally. This year, registration has begun for the Legendary Journey program in conjunction with the BMW Motorrad German Culture Festival. Riders from around the world will gather in Germany to experience all the new GS models at once and share a feast of pure branding and riding culture. We are also recruiting participants for the GS Trophy 2026 China Selection Camp. The winning rider will represent China in a world-class off-road race, showcasing their skills while honoring the spirit of the GS.

As one of the most successful luxury motorcycle brands, BMW Motorrad has inherited a pioneering spirit of innovation and a passion for motorcycles as its unwavering DNA for over a century. Moving forward, BMW Motorrad will continue to uphold its customer-centric philosophy and create an unparalleled motorcycle lifestyle for riders. We strive to enable riders in China to have motorcycles, fellow riders to connect with, and a sense of belonging, ultimately making riding an integral part of their lives.

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※ The product images shown are for reference only. The actual model sold in China may differ from the news images. For more details, please contact your nearest authorized BMW Motorrad dealer.