(Beijing) The BMW 5 Series, China's most popular BMW model, enters a new era. Fusing dynamism and elegance to embody the sophistication of digital technology and luxury, the 8th generation BMW 5 Series integrates the essence of the BMW brand with modern innovation into a concept ranging from a mid-size to a large four-door sedan, offering Chinese customers an outstanding intelligent luxury vehicle.

The BMW 5 Series holds a significant position in the global and Chinese automotive markets as one of the few luxury car models with a cumulative production volume exceeding 10 million units. The 5 Series is the most popular BMW model in China and has garnered support from approximately 2 million Chinese customers since the introduction of the domestically produced long version. As a flagship model in China's luxury business sedan segment, the current model has sold 530,000 units over the past three years.

This successful model series is entering its eighth evolution, and it marks the fourth time the BMW Group has specially customized a 5 Series model for the Chinese market. The biggest difference from the past is … The next-generation BMW 5 Series is produced at the BMW Brilliance Daito plant under the BMW iFACTORY strategy. The Lean, Green, and Digital production philosophy aims to create high-quality products that perfectly meet the user experience demands of China's target market and redefine segment benchmarks.

The all-new domestically produced BMW 5 Series is equipped with the innovative fully electric BMW i5. This model fuses emotionally appealing design, luxury, the joy of electric driving, and intelligent technology to offer an exceptional fully electric option to customers seeking a premium business sedan full of confidence and ambition. The launch of the innovative fully electric BMW i5 will strengthen BMW's position in the mid-to-large luxury sedan segment and further enhance its presence in the fully electric luxury car segment.

By preserving tradition while embracing change, it is becoming a more confident, more distinctive, more innovative, and more stimulating entity.

The exterior design of the new BMW 5 Series is a fusion of tradition and bold innovation. In an era that embraces change, BMW’s new design language "emphasizes core elements" while "adapting to change," actively understanding modern aesthetics and emotional values. By fusing the innovative spirit and pursuit of individuality of China’s young generation into the new look of the BMW 5 Series, it has been reborn as a model that is more confident, more distinctive, more innovative, and more attractive.

An overwhelming presence—that is the first impression of the new BMW 5 Series. That presence is born from innovative size and proportions, and above all, an innovative and emotionally appealing design. Upon closer inspection, a strong sense of modernity, technology, and luxury is felt, evoking praise for the designers' passion and talent.

Viewed from the front, the headlights are vertically wide, exuding confidence and focus. BMW 's iconic double kidney grille is robust, wide, and nearly vertical, featuring a circular, gleaming grille for the first time in the history of the 5 Series. The luminous "Angel Eye" headlights adopt a modern and minimalist design. The side profile is clean and concise, with a high waistline that creates tension and a powerful presence. The new BMW 5 Series adopts a smooth, flowing roofline, providing a distinctive appearance to its side profile . This innovation offers a completely new and unique visual appeal to this luxury business sedan without compromising interior headroom. The rear adopts a new design with wide horizontal and vertical lines that create a powerful visual impression. The slim, flat taillights are very modern, while the L-shaped chrome trim emphasizes the vehicle's luxurious character and complements the front daytime running lights.

The new BMW 5 Series is not only a model that offers a modern interpretation of sporty elegance but also a leader in scenario-based modern luxury experiences . LED headlights, an illuminated grille, and a welcome light carpet projected from the underside of the vehicle work together to create a welcoming atmosphere that resonates with the customer. The Hofmeister kink features a "5" logo designed with innovative illumination, which glows blue when the fully electric BMW i5 is charging. This is a design element exclusive to Chinese customers.

The interior boasts a quality comparable to flagship models, and the fusion of advanced digital technology and sophisticated art creates an immersive, modern luxury experience.

The interior of the new BMW 5 Series, which is "pleasant and moving to both the eyes and the heart," embodies the brand's symbols of luxury and true innovation, just like the exterior. It is characterized by simplicity, sophistication, and a seamless fusion of technology and art. The 8th generation 5 Series adopts an interior design befitting a flagship model and significantly enhances the user experience by incorporating intelligent technologies such as a wrap-around interactive light strip and a floating screen exclusive to China .

The new vehicle incorporates innovative digital technology and BMW’s proprietary Human-Machine Interface design to deliver an unprecedented and moving human-machine interaction experience. It gives new meaning to the concept of "driver-centricity" and driving pleasure. The flat-bottom steering wheel features a completely new design. The BMW Integrated Floating Curve Screen is tilted slightly toward the driver to integrate the 12.3-inch instrument cluster with the 14.9-inch touchscreen center display. The BMW Wrap-Around Interactive Light Strip integrates ambient lighting, dynamic aesthetics, and function buttons, providing a new intelligent cockpit experience where the hidden air conditioning vents are perfectly integrated. The captivating facet design highlights interior components such as dazzling crystal. The gold trim in front of the passenger seat draws inspiration from Chinese design, naturally fusing luxury with Oriental charm.

As a smart luxury sedan suitable for both business and family use, the new BMW 5 Series elevates rear-seat comfort to a new level. In particular, the BMW Floating Screen, introduced simultaneously with the BMW 7 Series, is an exclusive option for customers of the domestically produced Long Wheelbase 5 Series. Featuring 8K resolution, a 31-inch screen, and real-time connectivity, the new BMW 5 Series redefines luxury in its class. While this feature is not available on overseas versions of the 5 Series, it is a bespoke experience exclusively for Long Wheelbase BMW 5 Series users in China. Meanwhile, the new vehicle offers a premium 4-zone automatic climate control system equipped with a separate control panel for rear-seat passengers. The front seatbacks feature a uniquely designed Chinese "5" emblem complemented by quilting stitching and a three-tone design, further enhancing the luxurious character of the Long Wheelbase model. The new vehicle is also equipped with a Bowers & Wilkins surround sound system, providing passengers with a truly immersive auditory experience.