• The development of BMW's first series model of the Neue Klasse, the new BMW iX3, was filmed over more than 2.5 years
• The documentary, available in four episodes on the BMW Group YouTube channel, covers the relevance of the Neue Klasse for the entire company, the development of the latest technologies, new design, and a new driving experience
• Additional detailed infotainment content shows the sustainability of the series model and the new design language
• The new corporate website marks the start of a new era

Munich. For the BMW Group, the new BMW iX3 represents a milestone in the transformation affecting all areas of the company. An extensive video documentary on the BMW Group YouTube channel offers exclusive insights into the vision of the Neue Klasse, now becoming reality with the first series model, the BMW iX3. The project team has been filmed over several years, from building the first prototype, test drives with board members, crossing the Alps with pre-production models, to the development of the latest technologies and a new design language. For the first time, this documentary provides insights into BMW Group's structures, which are usually kept confidential.

Documentary Overview

Episode 1: "The Big Picture". The strategic positioning of the Neue Klasse and the leap into a new era, including personal insights from Oliver Zipse, CEO, as well as otherboard members and project participants.

Duration: 6:29 Minutes

Link Episode 1: https://youtu.be/fWOx09Lvwg4

Episode 2: "Reinventing Freude am Fahren". The development of a new model generation, from a blank sheet to the pre-drive with international media representatives. Mike Reichelt, Head of Neue Klasse, and his team provide exclusive insights into the last four years of development.

Duration: 09:44 Minutes Link Episode 2: https://youtu.be/CKrLUixaWl4

Episode 3: "Start of the New Design Language". Bigger steps in technology can only become meaningful hand in hand with big steps in design.. Adrian van Hooydonk, Head of BMW Group Design, and his team have a unique opportunity: to create a new design language for all future models.

Duration: 04:25 Minutes Link Episode 3: https://youtu.be/8amA1rK_m-

Episode 4: "The Digital Experience ". Four elements, one goal: Perfect driver orientation. Stefan Durach, Senior Vice President Connected Company BMW Group, and his team redefine the industry standard for multimodal interaction. 

Duration: 06:44 Minutes Link Episode 4: https://youtu.be/bivniN7ksSg  

YouTube videos on Sustainability and Design of the new BMW iX3  

With the new BMW iX3, the BMW Group shows how a holistic approach to product sustainability becomes reality throughout the entire lifecycle. The video explains the "Design for Circularity" principle, involving secondary materials, targeted material selection, and disassembly optimization. As a result, about one-third of the new BMW iX3 consists of secondary materials.

Duration: 4:07 Minutes

Link Deep Dive Sustainability: https://youtu.be/ugGK8FGq7s8

The launch of the new BMW iX3 introduces BMW's new design language, which will be reflected across the entire model range. The  video, featuring designers led by Adrian van Hooydonk, explains this modern interpretation of BMW's essence - timeless, yet contemporary.

Duration:07:17 Minutes

Link Deep Dive Design: https://youtu.be/GnsghaXyaTE

New design of the BMW Group Corporate Website – the digital home of the Neue Klasse

The relaunch of the BMW Group website emphasizes the company's innovation and modern design. The new, elegant web design offers an improved user experience, with precise and careful results from a new semantic search. A dedicated page provides extensive information about the history of the Neue Klasse, the new BMW iX3, and the technologies of the new model generation.

Link Corporate Website: www.bmwgroup.com

The BMW Group 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and more than 210,000 motorcycles worldwide. The profit before tax in the financial year 2024 was € 11.0 billion on revenues amounting to € 142.4 billion. As of 31 December 2024, the BMW Group had a workforce of 159,104 employees.

The economic success of the BMW Group has always been based on long-term thinking and responsible action. Sustainability is a key element of the BMW Group’s corporate strategy and covers all products from the supply chain and production to the end of their useful life.

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Gurugram. BMW Group India has announced a change in personnel at the helm with Mr. Hardeep Singh Brar being appointed as the President and Chief Executive Officer effective 1 September 2025.

Mr. Hardeep Singh Brar succeeds Mr. Vikram Pawah who is taking charge as Chief Executive Officer of BMW Group Australia and New Zealand.

Mr. Jean-Philippe Parain, Senior Vice President, Region Asia-Pacific, Eastern Europe, Middle East and Africa, BMW Group said, “India is among the fastest growing markets for BMW Group and an important pillar of our long-term success strategy for the region. Mr. Hardeep Singh Brar holds vast expertise and an intricate understating of Indian automotive industry to lead this dynamic market and strengthen BMW Group’s operations here. We would like to thank Mr. Vikram Pawah for his immense contribution towards strategic growth of BMW Group India and playing a decisive role in its recent development.”

Mr. Brar brings more than thirty years of rich experience in Indian automotive industry, having held numerous senior management positions. He most recently served as Senior Vice President of Sales and Marketing at Kia India. Prior to this, Mr. Brar’s diverse experience included leading core functions of sales, marketing, customer experience, network development and corporate strategy across several brands including Maruti-Suzuki, Volkswagen Passenger Cars, General Motors, Nissan Motor and Great Wall Motor Company. He holds a degree in Mechanical Engineering from Thapar Institute of Engineering and Technology, Punjab. He is an alumnus of Harvard Business School’s Senior Executive Leadership Program.

Mr. Vikram Pawah has been with the BMW Group since 2017 and has successfully led the company’s operations in both India (2017 – 2018 and 2020 – 2025) as well as Australia (2018 – 2020). In recent years, Mr. Pawah strongly fixed BMW Group India’s gaze on expanding market share through new opportunities and target groups, and taking electric mobility, digitalization, retail experience and customer centricity to the next level.

BMW Group India

With BMW, MINI and Motorrad, the BMW Group has its sight set firmly on the premium sector of the Indian automobile market. BMW India is a 100% subsidiary of the BMW Group and is headquartered in Gurugram (National Capital Region).

BMW India started operations in 2007. The wide range of its activities include a manufacturing plant in Chennai, a regional distribution centre in Pune, a training centre in Gurugram and development of a dealer organisation across major metropolitan centres of the country. BMW Group Plant Chennai locally produces 10 car models.

MINI has successfully established itself as a premium small car brand in India since its launch in January 2012.

BMW Motorrad officially started its operations as a part of the Indian subsidiary of BMW Group in April 2017.

With BMW, MINI and BMW Motorrad, BMW Group India currently has over 80 touchpoints across the country.

If you have any queries, please contact:

BMW Group India

Richa Sharma, Head of Press and Corporate Affairs

Cell: +91 99100 22148; Email: Richa.Sharma@bmw.in

Internet: www.bmw.in

Facebook: https://www.facebook.com/bmwindia

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Gurugram. Mr. Andreas Modlmayer has been appointed as the new Managing Director and Chief Executive Officer of BMW India Financial Services. Mr. Andreas Modlmayer succeeds Mr. Jaejoon Lee.

Mr. Andreas Modlmayer has been associated with the BMW Group since 2000. In his last assignment, he was the CEO of BMW Austria Bank in Greece. He brings rich experience of working in leadership positions for BMW Group Financial Services across several other markets such as New Zealand, China, Hong Kong. Mr. Modlmayer began his career with BMW Bank GmbH Munich in Sales and Marketing function.

Ms. Lisa Ng, Regional Chief Executive Officer of BMW Group Financial Services for Asia Pacific said, “Mr. Andreas Modlmayer brings with him valuable expertise and leadership acumen, with successful development of BMW Financial Services in diverse markets for over two decades. India is an important market for us, and we are confident that he will further add to the company’s growth as he takes charge of BMW India Financial Services.”

Ms. Lisa Ng added, “We thank Mr. Jaejoon Lee for his immense contribution to BMW India Financial Services in the recent years. He successfully steered the company with new initiatives in product offerings and customer centricity and strengthened the foundation for future growth. We wish him all the best as he returns to BMW Korea once again.”

During the tenure of Mr. Jaejoon Lee, BMW India Financial Services successfully maintained its position as a premium provider of end-to-end automotive financial solutions in India.

BMW India Financial Services 

BMW India Financial Services, a 100% subsidiary of the BMW Group, is headquartered in Gurgaon (National Capital Region) and started operations since June 2010. BMW India Financial Services operates with three business lines: Retail Finance, Commercial Finance and Insurance Solutions (as corporate agents). The services offered are significantly valuable to the premium clientele of BMW, MINI and BMW Motorrad who require exclusive and flexible financial solutions. Service excellence is the primary focus of operations across all business lines.

Customers enjoy great value proposition and complete peace of mind with the ‘BMW Smart Finance’ offering from BMW India Financial Services, financial products which offer attractive benefits such as low monthly instalments, assured buy-back, flexible end of term options and an opportunity to upgrade to a new car amongst other benefits. From amongst the financed cars, 1 out of every 4 cars sold by BMW and MINI is financed by BMW India Financial Services.

If you have any queries, please contact:

BMW Group India

Richa Sharma, Press and Corporate Affairs

Cell: +91 99100 22148; Email: Richa.Sharma@bmw.in

Satchit Gayakwad, Press and Corporate Affairs

Cell: +91 95607 25900; Email: Satchit.Gayakwad@bmw.in

Internet: https://www.bmw.in/en/fastlane/bmw-financial-services-new/overview.html

Facebook: https://www.facebook.com/bmwindia

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Munich. The Supervisory Board of BMW AG has today extended the contract of Oliver Zipse as Chairman of the Board of Management until 2026. Zipse has been a member of the Board of Management since 2015 and Chairman of the Board since August 2019. During his term of office, the BMW Group significantly expanded its range of electric vehicles and today offers fully electric models in almost all of its core segments. In addition, development began on the Neue Klasse as the next model generation, with production starting in 2025.

Norbert Reithofer, Chairman of the Supervisory Board of BMW AG, said: “Oliver Zipse has very successfully steered the company in recent years through an extremely volatile environment. In a phase of global crises and profound transformation, the BMW Group has not only achieved reliably robust results under his leadership, but has also sustainably strengthened its leading position in global competition. With the Neue Klasse, the BMW Group is well on track to further expand this position.”

Martin Kimmich, Chairman of the General Works Council of BMW AG, said: “The good cooperation between the Board of Management and the Works Council will be continued with the reappointment of Oliver Zipse. I am convinced that we will continue to jointly take constructive decisions and I am therefore looking positively to the future.”

At its meeting today, the Supervisory Board also appointed Jochen Goller to the Board of Management of BMW AG. He will succeed Pieter Nota and take over responsibility for the division Customer, Brands and Sales on November 1, 2023. Nota took over the division in 2018 and played a key role in significantly accelerating sales of all-electric models in recent years and systematically digitalizing the customer interface. In addition, he has sharpened the BMW Group's brand portfolio with the BMW, MINI and Rolls-Royce brands and further developed the international sales organization towards a sustainable and customer-centric sales model.. Since he took office, the BMW Group has significantly increased its global market share and achieved a sales record in 2019 with more than 2.5 million vehicles. In 2023, under his leadership, BMW Group sales is on course to once again reach or even exceed this pre-corona level.

“The Supervisory Board would like to thank Pieter Nota for his great commitment and in particular for the important impulses he has brought to the sales organization with his extensive experience outside the automotive industry,” said Reithofer. “With Jochen Goller, we are appointing an internationally experienced sales manager to the Board of Management and a proven China expert who knows the BMW Group's largest market like no other.”

Jochen Goller has been with the BMW Group since 1999 and spent more than ten years with the company in the UK and China in various, also cross-brand functions. Since 2018, he has been very successfully managing the activities in the China region. During this time, the BMW Group was able to take over a majority stake in its local joint venture BMW Brilliance Automotive. Goller was previously also responsible for the MINI brand.

If you have any questions, please contact:

BMW Group Corporate Communications

Max-Morten Borgmann, Communications BMW Group

Telephone: +49 89 382-24118

Email: max-morten.borgmann@bmwgroup.com

Eckhard Wannieck, Head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24544

Email: eckhard.wannieck@bmwgroup.com

Media website: https://newsroom.bmwgroup.com/global/en

Email: presse@bmwgroup.com

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises over 30 production sites worldwide; the company has a global sales network in more than 140 countries.

In 2022, the BMW Group sold nearly 2.4 million passenger vehicles and more than 202,000 motorcycles worldwide. The profit before tax in the financial year 2022 was € 23.5 billion on revenues amounting to € 142.6 billion. As of 31 December 2022, the BMW Group had a workforce of 149,475 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company set the course for the future at an early stage and consistently makes sustainability and efficient resource management central to its strategic direction, from the supply chain through production to the end of the use phase of all products. 

www.bmwgroup.com

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