Munich. The new BMW iX3 is in the spotlight at CES 2026. For the first time, the enhanced, AI-powered BMW Intelligent Personal Assistant with Alexa+ technology will be presented to the public. As the debut model for the Neue Klasse, the BMW iX3 showcases groundbreaking innovations that will shape the entire model range of the brand in the future. By 2027, the technologies of the Neue Klasse will be integrated into a total of 40 new models and model updates from BMW.

BMW Intelligent Personal Assistant expanded with Amazon Alexa+.
One year after the world premiere of the new BMW Panoramic iDrive with BMW Operating System X at CES 2025, visitors to this year’s CES can experience the revolutionary user-interaction concept firsthand in the BMW iX3. With a balanced combination of digital functions and physical elements, it elevates intuitive operation according to BMW’s guiding principle ‘Hands on the Wheel, Eyes on the Road’ to a new level of driver orientation. Built on the technological foundation of a software-defined vehicle, the customer experience in the BMW iX3 continues to evolve. For the first time, BMW presents the next generation AI-powered BMW Intelligent Personal Assistant. BMW is the first manufacturer to expand its voice assistant with the AI assistant Amazon Alexa+. This enables intuitive and intelligent interaction between passengers and the vehicle in a natural dialogue. The interaction includes the operation of vehicle functions as well as access to information and knowledge beyond the vehicle. For the first time, passengers can ask multiple questions in a single sentence—covering both your vehicle’s features and e.g. general knowledge topics.

The integration of Amazon Alexa+ into the BMW Intelligent Personal Assistant represents a technological leap forward that focuses on added value for the customer. The AI technology used in the BMW Intelligent Personal Assistant is a Large Language Model (LLM), a generative AI that understands language and is capable of formulating its own responses. Starting in the second half of 2026 at the latest, this further development will be gradually rolled out in Germany and the USA across all BMW models equipped with BMW Operating System 9 and X.

BMW iX3 transforms waiting time into entertainment: stream a movie, play a video game or make a video call.^[1]
The BMW booth at CES also focuses on the wide range of entertainment options in BMW Operating System X. It offers an extensive selection of apps, videos, and games. In addition to the popular streaming service Disney+, customers in the BMW iX3 have access to the Video App (powered by TiVo™). This app enables video streaming on the central display when the vehicle is stationary, with a continuously growing selection of content such as news, live, and on-demand streaming. The portfolio of the video streaming platform will continue to evolve.

The BMW ConnectedDrive Store will also soon include the YouTube Music app for the first time, joining the more than 85 apps worldwide in categories such as Music & Audio, Entertainment, Gaming, News, Travel & Local. YouTube Music gives customers access to an extensive catalog with over 300 million tracks, including the official studio recordings, remixes, live performances, and hard-to-find covers. Zoom now allows video calls on the iX3’s central display for the first time when the vehicle is stationary. As soon as the vehicle starts moving, the video transmission stops, and the conversation seamlessly continues via audio.

In-car gaming via AirConsole, as introduced for the first time with the BMW Operating System 8.5, is also available in the new BMW iX3, featuring world-renowned titles like UNO^®️ Car Party!
A new highlight in AirConsole’s extensive game library is Hot Wheels: Xtreme Overdrive™️ from Mattel, available exclusively to BMW customers. AirConsole allows users to use their own smartphones as controllers, so all passengers can play together or compete against each other. Additional games and apps for in-car entertainment can be accessed through the BMW ConnectedDrive Store. Selected games in the BMW iX3 can also be controlled using Bluetooth controllers from conventional gaming consoles.

Sixth-generation BMW eDrive technology: higher efficiency, more range, faster charging.
The sixth-generation BMW eDrive technology developed for the Neue Klasse comprises highly efficient electric motors, fundamentally new high-voltage batteries with cylindrical cells, and 800V technology. The BMW iX3 50 xDrive is powered by two electric motors, which together generate output of 345 kW/469 hp and 645 Nm (475 lb-ft) of torque. It accelerates from 0 to 100 km/h (62 mph) in 4.9 seconds and reaches a top speed of 210 km/h (130 mph). Its electric all-wheel-drive configuration consists of an extensively upgraded electrically excited synchronous motor (EESM) with particularly high levels of efficiency at the rear axle and, at the front axle, a new asynchronous motor (ASM) distinguished by its compact design and high cost efficiency. The combination of EESM and ASM is evidence of the BMW Group’s commitment to technological neutrality within electric mobility as well. The drive technology developed for the Neue Klasse reduces energy losses by 40 per cent compared to fifth-generation BMW eDrive technology, weight by 10 per cent and manufacturing costs by 20 per cent.

The new high-voltage battery concept with cylindrical cells for the Neue Klasse also achieves significant advances. The energy density on a cell level is 20 per cent higher than with fifth-generation BMW eDrive technology, and the new concept also paves the way for a 30 per cent increase in charging speed. The cylindrical cells are integrated directly into the high-voltage battery (“cell to pack”), which benefits energy density and cost efficiency. Added to which, the high-voltage battery is integrated into the vehicle architecture as a structural component to minimise weight (“pack to open body”). The high-voltage battery in the BMW iX3 50 xDrive has a usable energy content of 108.7 kWh, enabling a range of up to 805 kilometres (500 miles) in the WLTP cycle.

BMW Charging: short charging times, premiere for bidirectional charging.
The advances brought by sixth-generation BMW eDrive technology have a significant influence on the charging experience, too. A maximum charging rate of 400 kW enables users to fill their new BMW iX3 with enough energy at an 800V direct current (DC) rapid charging station to add up to 372 kilometres (231 miles) ^[2] of range in just ten minutes. The high-voltage battery can charge from 10 to 80 per cent capacity in 21 minutes. Thanks to the battery management tech with integrated switching matrix developed completely in-house by the BMW Group, the new BMW iX3 can also be charged from 400V DC stations. Upgrades to the battery preparation also help to shorten charging times. The new BMW iX3 50 xDrive can top up on alternating current (AC) at 11 kW as standard or 22 kW ^[3] as an option.

Extensive bidirectional charging functions ^[3] are also available for the new BMW iX3, meaning that it can be used as an energy supply source for a variety of applications. The Vehicle-to-Load (V2L) function turns the new BMW iX3 into a mobile powerbank, which can supply electric devices with power while on the move. Vehicle-to-Home (V2H) hands it the role of storage unit for solar energy generated by home-fitted photovoltaic systems. And customers can also hook their car up to the energy market via the Vehicle-to-Grid (V2G) application and earn some money in the process.

The selection of standard-fitted and optional charging accessories has been significantly expanded. For flexible charging during a journey, customers can make use of the new Multifunction Charger, which comes with several adapters for charging and discharging the high-voltage battery. The new BMW Wallbox Professional (DC) enables bidirectional charging at home or work. And BMW Charging offers the option of cost-optimised /solar-power-optimised home charging.

In order to give owners the best possible charging experience, the new BMW iX3 will be fitted as standard with an NACS (North American Charging Standard) compatible charging port. This will provide iX3 owners access to the vast Supercharger network, while a standard CCS (Combined Charging System) adapter will preserve access to other providers from coast to coast, thus ensuring that iX3 owners are never far from a provider no matter where the journey is taking them.

Heart of Joy: The Ultimate Driving Machine reaches a new level.
One of four superbrains in the electronics architecture of the Neue Klasse, the Heart of Joy looks after drivetrain and driving dynamics management. This high-performance control unit is responsible for the drivetrain, brakes, energy recuperation, and steering functions, and processes information up to ten times faster than conventional control units. In this way, the potential of electric mobility in terms of instantaneous power delivery, smooth power transfer, agility, stability, and efficiency is fully realized.

Together with the BMW Dynamic Performance Control software stack developed fully in-house, the Heart of Joy calculates all the driving dynamics parameters with a new level of speed and precision. The driver and passengers in the new BMW iX3 experience a uniquely harmonious and BMW-typical driving sensation whatever the situation. Every movement of the accelerator, brake pedal, and steering is executed directly and with assurance and precision. Supreme traction and – thanks to the unique Soft Stop function – the smoothest stopping process ever achieved by a BMW are among its other attributes. In addition, the efficiency of the new BMW iX3 is optimized by the integrated management of drivetrain, braking system, and energy recuperation. In everyday driving, 98% of braking maneuvers are carried out using recuperation only, without application of the friction brakes. The only occasions these are called upon are under emergency braking and during extremely sporty driving.

“Superbrain of automated driving” for the driver assistance systems with of the next technology generation.
Another high-performance computer brings together all the automated driving and parking functions in the BMW iX3. With 20 times greater processing power than in the previous vehicle generation, the watercooled “superbrain of automated driving” enables a significant technological advance with the Neue Klasse in this area as well.

BMW Symbiotic Drive provides seamless support.
The BMW iX3 uses its Symbiotic Drive capability combined with driver assistance to create a completely new driving experience. Whenever the driver wants to accelerate, brake or steer, their inputs merge seamlessly and intuitively with AI-enabled software.The result is a whole new form of Sheer Driving Pleasure. For example, the automatic cruise control system is not deactivated with only a light press of the brake pedal; instead, it is only switched off when the driver brakes harder. In the same way, the lane control assistance remains active even after light steering inputs by the driver.

With the optional BMW Highway / Motorway Assistant ^[4], drivers can take their hands off the steering wheel permanently at speeds of up to 85 mph / 130 km/h, while remaining attentive and ready to intervene. The system assists with vehicle guidance within the lane and can also perform automated lane changes when needed – a simple glance confirmation by the driver is sufficient. With active BMW Maps route guidance, the system proactively suggests lane changes at highway interchanges and exits, which can be confirmed with a quick glance in the wing mirror. The Highway Assistant remains active while passing through interchanges and until the end of highway exits. This allows BMW iX3 drivers to enjoy Level 2 driver assistance without touching the steering wheel in even more situations.

The new Highway and City Assistant ^[4] also offers innovative functions for urban environments, such as stopping and automatically restarting at traffic lights. Additional driver assistance features for complex urban driving situations will be rolled out later via over-the-air software updates.

[1] Availability of individual apps and content depends on the country. Download and use of the apps require connectivity via BMW Digital Premium or a connection to a WiFi network or mobile smartphone hotspot. App-specific subscriptions are not included in BMW Digital Premium.
[2] The range added after 10 minutes of high-power charging was determined according to ISO12906 in the WLTP cycle. This figure, as well as charging performance, depends on vehicle equipment, charging and battery aging condition, battery temperature, individual driving profile, use of auxiliary consumers, ambient temperature, and the charging power provided at the charging station.
[3] Available from production period 3/2026.
[4] Availability depends on the country.

Munich, Germany and Pune, Bengaluru, Chennai, India. The BMW Group and Tata Technologies, a global product engineering and digital services company, are proud to announce the official launch of their joint venture BMW TechWorks India with offices in strategic talent hubs Pune, Bengaluru and Chennai. With the final signing of the contracts and the approval of the authorities, the joint venture will initially start with 100 employees at these three locations and rapidly scale to four-digit number of employees by the end of 2025, with a strong focus on attracting top-tier Indian talent. The BMW Group and Tata Technologies each hold 50 per cent of the shares in this JV.

BMW TechWorks India complements BMW Group’s global strategy by engineering seamless, scalable software solutions for next-gen vehicles and delivering leading digital experiences. Tata Technologies’ proven capabilities across the entire product value chain, from conceptualization to detailed engineering and turnkey SDV development, will drive key software projects for the BMW Group’s premium mobility solutions and facilitate access to India’s impressive talents.

At the heart of this collaboration is the ethos of “Engineer in India for the World”. India’s exceptional engineering and IT talent will play a pivotal role in developing strategic software solutions for SDVs, automated driving, digital infotainment, and automotive digital services.

In addition to automotive software, the joint venture will provide digital innovations for the BMW Group's Business IT. Consequently, BMW TechWorks India will expedite the digital transformation of the car manufacturer's global production network, along with enhancing its digital customer journey and sales processes. Another key area of focus will be the development of AI applications and platforms, which will increase the speed and efficiency of all core business processes.

The JV offers young Indian professionals an unparalleled opportunity to work on breakthrough technologies that will shape the future of mobility on a global scale. The JV's commitment to nurturing local talent and innovating next-gen automotive innovations reinforces India’s emergence as a global innovation hub in the automotive tech ecosystem. Aspiring talent can apply here to be part of the JV and innovate solutions that deliver a global impact.

Christoph Grote, Senior Vice President of Electronics and Software BMW Group expressed his enthusiasm on the establishment of the JV: “BMW TechWorks India is a significant addition to our global vehicle software development initiatives. India’s software talent will be a great asset for our Software-Defined Vehicles of the future. With agile processes and state-of-the-art tools, engineers at BMW TechWorks India will co-create innovative automotive digital experiences, such as automated driving and next-gen infotainment systems.” 

Alexander Buresch, CIO, and Senior Vice President of BMW Group IT commented: “With BMW TechWorks India, we are steadily advancing our international IT-Hub strategy and broadening our global Business IT presence. The partnership with Tata Technologies represents a strategically important step and provides excellent conditions for developing innovative software solutions along our value chain. We are excited to welcome Indian tech talents to join us in driving the digital transformation of the BMW Group.”

Warren Harris, CEO and MD of Tata Technologies, said: “Our joint venture with the BMW Group, BMW TechWorks India, underscores our deep expertise in Software-Defined Vehicles (SDV) and reflects our commitment to driving innovation in both automotive software and business IT. By leveraging Tata Technologies' strong brand presence in India, this JV will attract top talent and provide a platform to develop forward-thinking solutions that redefine the future of mobility. We are excited to partner with the BMW Group in engineering premium, software-driven vehicles, enhancing digital experiences, and accelerating their digital transformation journey.”

Nachiket Paranjpe, President of Automotive Sales at Tata Technologies, commented: "The rapid evolution of automotive technology is transforming the way vehicles are developed, with Software-Defined Vehicles at the forefront of this shift. At Tata Technologies, our deep automotive expertise and end-to-end solutions across the value chain – from concept and detailed engineering to manufacturing engineering and turnkey SDV development – position us perfectly to support the BMW Group in shaping the future of mobility. Through this joint venture, we will push the boundaries of automotive technology, creating vehicles that are not only cutting-edge but also deliver exceptional driving experiences to consumers worldwide."

Aditya Khera, CEO of BMW TechWorks India: “With the launch of BMW TechWorks India, we are establishing a world-class software hub that will play a critical role in the BMW Group's automotive software and business IT strategy. By combining the BMW Group's and Tata Technologies' leadership in software-defined vehicles and product engineering excellence, we are poised for innovation and growth, offering India's top talent the opportunity to shape the future of the BMW Group's mobility solutions“.

The management team of BMW TechWorks India is comprised of seasoned executives from both partner companies. Representing Tata Technologies are Aditya Khera as CEO and Sweta Girinatham as CFO of this JV. From the BMW Group, Oliver Scheickl holds the position of COO of Automotive Software in this new JV and Stefan Flader serves as COO of Business IT.

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Global network for Software & IT-Hubs

For several years now, the BMW Group has been pooling its digital expertise at international locations, thereby securing its IT and software know-how for the long term. In total, more than 15,000 employees worldwide work in software development and Business IT for the BMW Group and its joint ventures. The locations span the entire globe: USA, Portugal, Germany, Romania, South Africa, India and China.

With the new joint venture BMW TechWorks India, the BMW Group sets another milestone in its growth strategy and strengthens its position as a leading company in the field of automotive software and business IT.

BMW Group in India

The BMW Group has been active in India since 2007 and employs around 650 people. BMW India’s headquarter is located close to New Delhi in Gurugram, which is also home to a training centre. Further activities include a production plant in Chennai, a spare parts warehouse in Pune and a dealer network in the country's major metropolises. In 2023, BMW Group India recorded the best annual result in its history with BMW and MINI selling 14,172 units (+18%) and BMW Motorrad selling 8,768 units (+20%).