Munich. With yet another new sales record, the BMW M GmbH continued to grow also in the 2020 fiscal year. Despite the effects of the Corona pandemic on the market, it was possible to increase the number of BMW M automobiles sold by 6 percent to 144,218 units. Thanks to this result, the subsidiary company of the BMW Group with the status of an independent company has significantly strengthened its market leadership within the competitive environment first gained in 2019. “The fact that we were able to conclude this exceptionally challenging year with yet a further record is great validation of our consistent growth strategy,” says Markus Flasch, chairman of the board of the BMW M GmbH. “We can be particularly proud of the fact that we were able not only to defend our market dominance as the most successful provider of performance and high-performances automobiles, but also to have even expanded it.”

The further increase in sales figures was due, inter alia, to the successful market launch of the models BMW X5 M (combined fuel consumption: 13.1 – 12.6 l/100 km according to WLTP, 13.0 – 12.8 l/100 km according to NEDC; combined CO₂ emissions: 298 – 287 g/km according to WLTP, 296 – 287 g/km according to NEDC) and BMW X6 M (combined fuel consumption: 13.4 – 13.1 l/100 km according to WLTP, 13.1 l/100 km according to NEDC; combined CO₂ emissions: 305 – 300 g/km according to WLTP, 301 g/km according to NEDC). With V8 power units delivering up to 460 kW/625 hp, BMW M automobiles from the Sports Activity Vehicle and Sports Activity Coupe segment offer a particularly characteristic high-performance experience. Likewise, the special edition model BMW M2 CS (combined fuel consumption: 10.1 – 9.2 l/100 km according to WLTP, 10.4 – 9.4 l/100 km according to NEDC; combined CO₂ emissions: 229 – 210 g/km according to WLTP, 238 – 214 g/km according to NEDC), which serves as the basis for a new competition vehicle from BMW Motorsport, has also received a positive response. In the high-performance model sector alone, it was possible to increase the number of worldwide deliveries by 4 percent vs. the year 2019.

Moreover, it was predominantly the performance automobiles developed for the new BMW 3 Series and the new BMW 4 Series that helped boost the sales of the BMW M GmbH so decisively. With powerful straight six-cylinder petrol and diesel power plants, specific suspension tuning and stand-alone design features, the top-of-the-range offer for the BMW 3 Series Sedan, the BMW 3 Series Touring and the BMW 4 Series Coupe also guarantees that characteristic M experience in the premium mid-range segment, coupled with unrestricted suitability for everyday use and long distances.

Growing demand in all relevant markets.

Technology transferred from motor racing, precisely coordinated features in the areas of drive systems, suspension, aerodynamics, interior design and operation as well as the resulting authentic character of BMW M automobiles, create a fascination, which continued in 2020 to captivate an increasing number of performance-oriented customers throughout the world. For example, in the USA, the most important market for BMW M automobiles, as well as in China, new records were achieved. In both Russia and Korea, it was possible to increase sales by more than 60 percent, and in Italy by 47 percent. And in the UK, too, the number of vehicles delivered exceeded our expectations. “We notice a steadily growing demand in all relevant markets for BMW M automobiles,” explains Thomas Felbermair, head of Sales and Marketing at BMW M GmbH. “Because of this and thanks to the engagement of our strong dealer network, we have been outstandingly successful in coping with the challenges posed by the pandemic.”

Ready to go: BMW M5 CS, BMW M3 Sedan and BMW M4 Coupe.

Looking towards the future, the initial focus shifts to the world premiere of the BMW M5 CS, which will take place in January 2021. A special edition of the BMW M5 will then be available for the first time – with outstanding performance and exclusive motorsport characteristics. Following that, the main focus will be on the market launch of the new BMW M3 Sedan starting in March 2021 (combined fuel consumption: 10.6 – 10.3 l/100 km according to WLTP, 10.8 l/100 km according to NEDC; combined CO₂ emissions: 241 – 236 g/km according to WLTP, 248 g/km according to NEDC) and the new BMW M4 Coupe (combined fuel consumption: 10.5 – 10.3 l/100 km according to WLTP, 10.8 l/100 km according to NEDC; combined CO₂ emissions: 240 –  235 g/km according to WLTP, 248 g/km according to NEDC). The two high-performance automobiles represent the essence of that unmistakable M feeling. Immediately after their world premiere, the new model generation aroused keen interest around the globe.

In future, the wishes of the M Community will be fulfilled by extraordinary diversity: Each variant with classic manual shift will be complemented by a Competition model featuring an 8-speed M Steptronic transmission with Drivelogic. Moreover, in the summer of 2021, the four-wheel drive system M xDrive will be added for the first time to the drive portfolio for the BMW M3 and the BMW M4. And the BMW M4 Convertible will also be launched in time for the warm season. On the other hand, the first BMW M3 Touring is still undergoing the series development process.

A glance into the future: continued growth, new M feeling through electrification, and an anniversary. 

“It is remarkable that it was possible to achieve the new sales record even before the launch of our most important models,” says Markus Flasch. “The new BMW M3 and BMW M4 generation offers us the promise of dynamic growth in 2021 as well.” Moreover, he now also looks forward to presenting a completely new manifestation of the distinctive M feeling. Electrification will provide the basis for this. During the year 2021, the BMW M GmbH will be presenting an electrically powered performance automobile for the first time.

With this setting of agenda with which the “Power of Choice” strategy has been realised within the model range of the BMW M GmbH, and an exceptionally strong product range, the company is heading full of optimism for the forthcoming anniversary year. 2022 will be the year in which the BMW M GmbH celebrates 50 years of its existence. Markus Flasch has already announced “a year full of surprises”: “If I mention the keyword special edition models, it should be clear what our customers can look forward to during the anniversary year.”

• High performance two- and four-door sports sedans to complement local BMW M line-up in 2020 in Competition-only guise
• The all new BMW M8 Competition is the fastest BMW ever offered, accelerating from 0-100km/h in 3.2 seconds
• Blends outstanding performance with distinctive styling for a unique combination of racing flair and exclusivity
• Powered by a formidable high-revving eight-cylinder engine with M TwinPower Turbo technology that produces 460kW and 750Nm

BMW M8 Competition pricing*

BMW M8 Competition Coupé                            $332,900*

BMW M8 Competition Gran Coupé                   $326,900*

The first ever BMW M8 Competition Coupé and Gran Coupé models are set to take the BMW 8 Series range to an even higher level of performance with both models available in New Zealand by Q2, 2020.

The two and four-door sports sedans benefit from the most powerful engine ever developed by BMW M for a production model: the 4.4-litre V8 with BMW TwinPower Turbo technology that has a peak output of 460kW.

Regardless of the driving style, the all new BMW M8 Competition Coupé and Gran Coupé provide a race car-like feel and feature an eight-speed M Steptronic transmission with Drivelogic for precise shifts.

The powertrain, chassis and aerodynamics were tested extensively at BMW Group’s proving grounds, the Nürburgring-Nordschleife and other race circuits.

In addition, both models incorporate the celebrated M xDrive all-wheel-drive system that seamlessly transfers the engine’s power to the road via a centrally controlled interaction with the rear axle-mounted Active M Differential.

The M xDrive system has a rear-biased configuration in its default 4WD mode. Drivers can access a Setup menu to select 4WD Sport mode, which sends an even higher proportion of drive to the rear wheels. Deactivation of DSC brings 2WD mode into play, with drive fed exclusively through the rear wheels.

During vehicle development, track use demand prompted the implementation of model specific chassis technology, as well as the use of extremely stiff mountings connecting the chassis to the body.

The M8 Competition Coupé and Gran Coupé both include electronically controlled dampers and electromechanical M Servotronic steering, while a new M-specific integrated braking system enables two brake pedal settings to suit specific driving styles and situations.

Adjustment of the brake pedal functionality is accessible through the Setup function, where settings for the engine, dampers and steering can also be personalised.

Two individually composed variants of the M Setup can be stored and called up using the buttons on the steering wheel. The M Mode button on the centre console also allows driver assistance systems and the instrument cluster/Head-Up Display to be configured as required.

Drivers can select TRACK mode in addition to ROAD and SPORT modes depending on their preference.

The BMW M8 Competition Coupé and Gran Coupé are characterised by M design elements which leave no doubt as to the model’s extraordinary high-performance abilities.

The dramatic new exterior styling of both models displays a dynamically stretched silhouette, muscular shoulders and a distinctive standalone rear-end design.

The two models complement these aspects with larger air intakes at the front, aerodynamically optimised exterior mirrors, a rear spoiler and CFRP roof.

The wheelbase of the M8 Competition Gran Coupé is 200 millimetres longer than that of the two-door BMW M8 Competition Coupé, allowing for exceptional levels of space in the rear compartment. The rear seat design evokes a sport-focused feel with individual character and integrated head restraints.

Other interior design highlights of the M8 Competition Gran Coupé include exclusive M Sport front seats with integrated illuminated M8 badging and bi-colour leather trim. The instrument cluster, Control Display and Head-Up Display also provide the driver with M-specific readouts.    

Equipment and options

Standard equipment:

• M xDrive
• M Sport Exhaust System
• M Carbon Engine Cover
• 20" M light alloy wheels Star-spoke style 813 M Bicolour with Performance Tyres
• M Sport Differential
• M Steptronic Sport transmission
• Tyre Pressure Indicator
• Tyre Repair Kit
• Alarm System
• Automatic Operation of Tailgate
• Comfort Access
• Soft Close Doors
• BMW Display Key
• M Carbon roof
• Floor Mats in Velour
• Warning Triangle & First Aid Kit
• Active Seat Ventilation in the Front Seats
• Lumbar Support
• Interior Trim Carbon Fibre
• M Seat Belts
• Heat Comfort package, front, incl. Seat Heating, Steering Wheel Heating and Heated Armrests
• High-Beam Assist
• Driving Assistant Professional
• BMW Laserlight
• Parking Assistant Plus
• Intelligent Emergency Call
• Teleservices
• ConnectedDrive Services
• Connected Package Professional
• Drive Recorder
• Wireless Charging
• BMW Live Cockpit Professional
• BMW Night Vision with person recognition
• DAB Tuner
• Bowers & Wilkins Diamond Surround Sound System
• M Sport Seats
• M Rear Spoiler
• BMW Individual High-Gloss Shadow Line
• BMW Individual Headliner Alcantara Anthracite
• M Competition Package
• M Driver's Package
• BMW Individual high-gloss Shadow Line with Extended Contents
• Chinese Language Display (NCO)
• BMW Individual Full Leather 'Merino' Upholstery
• BMW Individual Metallic Paintwork

Alloy wheels:

Standard fitment:

20" M light alloy wheels Star-spoke style 813 M Bicolour with performance tyres

F: 9.5J × 20, 275/35 R 20 R: 10.5J × 20, 285/35 R 20

Forged alloy

No cost option 1:

20" M light alloy wheels Star-spoke style 811 M Bicolour with performance tyres

F: 9.5J × 20, 275/35 R 20 R: 10.5J × 20, 285/35 R 20

No cost option 2:

20" M light alloy wheels Double-spoke style 810 M Jet Black with performance tyres

F: 9.5J × 20, 275/35 R 20 R: 10.5J × 20, 285/35 R 20

Paint finishes:

No cost options:

Non-metallic

-        Alpine White

Metallic

-        Black Sapphire

-        Brands Hatch Grey

-        Sonic Speed Blue

-        Marina Bay Blue

-        Donington Grey

-        Barcelona Blue

-        Motegi Red

BMW Individual Metallic

-        Dravit Grey

-        Almandine Brown

-        Aventurine Red

BMW Individual Special Metallic Paintwork

-        Frozen Bluestone ($2,600)

-        Brilliant White ($2,000)

-        Frozen Brilliant White ($2,600)

-        Frozen Cashmere Silver ($2,600)

-        Frozen Dark Silver ($2,600)

-        Frozen Dark Brown ($2,600)

-        Frozen Arctic Grey ($2,600)

-        Frozen Marina Bay Blue ($2,600)

-        Pure Metal Silver ($10,400)

Interior trims:

No cost options:

-        Carbon Fibre

-        BMW Individual Piano Finish Black

-        Fine-Wood Trim Ash Grain Grey Metallic High-Gloss

-        BMW Individual Fine-Wood Trim Ash Black Silver Effect High-Gloss

Upholstery:

No cost options:

-        Silverstone, Black interior colour

-        Sakhir Orange, Black interior colour

-        Midrand Beige, Black interior colour

-        Taruma Brown, Black interior colour

-        Black, Black interior colour

BMW Individual Full Leather 'Merino' Upholstery:

No cost options:

-        Ivory White / Night Blue, Ivory White interior colour

          Includes BMW Individual Headliner Alcantara in Night Blue

-        Ivory White / Tartufo, Tartufo interior colour

          Includes BMW Individual Headliner Alcantara in Ivory White

BMW M Carbon Ceramic Brakes with matte gold brake calipers and ‘M’ logo $16,500

BMW M Carbon Exterior Package $10,300*

Includes:

-        Front Apron: Air intake inserts, front left and right

-        Mirror Caps

-        Rear Spoiler

-        Rear Diffuser Insert

Performance and efficiency

* Recommended Retail Pricing is shown and includes GST, but excludes on-road costs. Customers are advised to contact their nearest BMW dealer for all pricing enquiries.

Condition Based Servicing

All maintenance requirements for the BMW M8 Competition Coupé and Gran Coupé are controlled by the Condition Based Servicing (CBS) system.

With CBS, sensors and advanced algorithms monitor and calculate the conditions in which a vehicle is used, including mileage, time elapsed since its last service, fuel consumption and how a vehicle is driven. Based on the information captured, maintenance requirements are determined, identifying whether an annual vehicle inspection or oil service is due.

Selected BMW service and maintenance costs can be covered by a single, one-off advance payment with BMW Service Inclusive (BSI), which is available in two packages: Basic or Plus.

BMW M GmbH enters the next phase of its model offensive in the luxury segment with a brace of four-door high-performance sports cars:

The BMW M8 Gran Coupe. Output: 441 kW/600 hp, max. torque: 750 Nm (553 lb-ft)

The BMW M8 Competition Gran Coupe. Output: 460 kW/625 hp, max. torque: 750 Nm (553 lb-ft).

• Customary M-car power delivery: high-revving 4.4-litre V8 engine with M TwinPower Turbo technology develops up to 460 kW/625 hp. Cooling and oil supply systems designed for track use. Sports exhaust system with electronically controlled flaps delivers stirring engine soundtrack.
• Masterful power transfer courtesy of eight-speed M Steptronic transmission with Drivelogic and M xDrive all-wheel-drive system linked with the Active M Differential. Choice of three modes: 4WD, 4WD Sport and 2WD with pure rear-wheel drive and deactivated driving stability control.
• Standout performance: 0 to 100 km/h (62 mph) in 3.3 seconds (BMW M8 Gran Coupe) / 3.2 seconds (BMW M8 Competition Gran Coupe).
• Authentic sports car character the result of development alongside the two-door variants of the new BMW M8 and the BMW M8 GTE endurance racer. Intensive setup work at the Miramas and Arjeplog test centres with fine-tuning at the Nürburgring-Nordschleife circuit and other race tracks produces time-honoured M combination of dynamic sharpness, agility and precision.
• World premiere at the Los Angeles Auto Show 2019, market introduction from April 2020; BMW M8 Gran Coupe First Edition offered as exclusive launch model.
• Distinctive, extravagant, luxurious sports car with prominent high-performance attributes. Intense performance-car experience delivered to occupants in each of the four full-size seats. Impressive ease of ingress and egress, generous legroom and third rear seat available for use over short distances.
• Standalone body design with M-specific features: wheelbase 200 millimetres longer than two-door BMW M8 models, dynamically flowing roofline, large air intakes, BMW kidney grille with double bars, M gills on the side panels, rear spoiler and rear apron with diffuser elements and twin exhaust tailpipes.
• Weight of body and chassis construction minimised, rigidity optimised; carbon-fibre roof, low centre of gravity, wide tracks, precisely tuned aerodynamic balance.
• M-specific chassis with electronically controlled dampers, M Servotronic steering. DSC (Dynamic Stability Control) including M Dynamic Mode.
• Integrated braking system with optimised dynamics and M-specific configurability. Two settings for pedal feel: comfort focussed or even more direct.
• New Setup button gives direct access to the settings for the engine, dampers, steering, M xDrive and braking system. Two driver-composed overall setup options can be selected via M buttons on the steering wheel.
• New M Mode for individual configuration of driver assistance system interventions and instrument cluster / Head-Up Display screens. BMW M8 Competition Gran Coupe drivers can select from ROAD, SPORT and TRACK settings.
• Exclusive standard equipment includes BMW Laserlight, M sports seats, M-specific BMW Head-Up Display, BMW Live Cockpit Professional with navigation system and BMW Intelligent Personal Assistant, Driving Assistant and Parking Assistant.