Munich.

The future of driving pleasure is electric, locally emission-free – and characterised by a typically BMW sporting flair expressed not only in dynamic talent, but also through an emotionally rich aural experience. BMW IconicSounds Electric brings an unmistakable sound portfolio to BMW models powered by a fully electric or plug-in hybrid drive system. The collaboration between composer and curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the BMW Group, has produced a distinctive driving sound which customers will soon be able to experience in a version developed specially for electric BMW M cars. “Every BMW has its own character, which is reflected in the sound it makes,” says film music creator and Academy Award winner Zimmer. “So for the electrically driven BMW M models we have developed a driving sound which accentuates their emotional driving experience particularly vividly and ensures their performance can be felt with even greater intensity.”

Hans Zimmer had previously been involved in the development of an inspiring ready-to-drive sound for electrically powered BMWs which instils a sense of excitement at the prospect of electric driving when the Start/Stop button is pressed. The latest chapter in this collaboration covers drive sounds for the BMW iX and BMW i4, including a differentiated sound for the M-specification version of the BMW i4.

While the hush of electric driving offers an unprecedented level of comfort, the driving experience loses a degree of emotionality. This is where BMW IconicSounds Electric steps in to put smiles on the faces of customers keen to experience Sheer Driving Pleasure with all the senses. In the future, electric driving pleasure will be enhanced by acoustic feedback to every movement of the accelerator. Like the on-board driving modes selectable at the touch of a button, the driving sound also takes its cues from the driving situation at hand and the driver’s personal preferences. In the basic setting, BMW IconicSounds Electric employs a strikingly transparent timbre with spherical components to convey the basic character of an electrically driven BMW brand model. An immersive and pleasant atmosphere is created initially in the BMW i4 in COMFORT mode. But when the driver steps on the accelerator, the direct relationship between how the car is being driven and the sounds it makes is immediately revealed: the sound experience deepens as load and speed increase. In SPORT mode, in particular, the car’s aural spectrum is more dominant and powerful, the sound providing a constant commentary on the driving situation. Drive system processes are registered within milliseconds and acceleration, load changes or recuperation given a suitable acoustic accompaniment. Only when the vehicle is travelling in ECO PRO mode is the acoustic feedback reduced to nothing. Here, the silence of the drive system underscores the driver’s decision to adopt an ultra-efficient driving style.

In the version developed specifically for electrified BMW M models, the drive sound of the BMW i4 is charged with extra energy. Added to which, the differentiation between COMFORT and SPORT mode is especially strong. Overall, the drive system note displays a less harmonious but engagingly rousing and technical sonic profile. Acceleration sparks a rich intensification of the soundtrack’s development, authentically reflecting the car’s performance character. “When you press the pedal of an M car, you suddenly get goosebumps all over your body,” says sound designer Renzo Vitale. “We translated this feeling into a drive sound that expresses a fusion of superior power and flowing energy.”

Hans Zimmer and Renzo Vitale had already co-developed the driving sound for the BMW Vision M NEXT revealed in 2019 and the BMW Concept i4 presented the following year. Numerous learnings from this creative process have now been channelled into the design of the sound for future series-produced vehicles.

The new drive sounds developed as part of the collaboration with Hans Zimmer are expected to feature in the BMW i4 and BMW iX over the course of 2022. IconicSounds Electric comes as standard in the BMW iX and can be specified as an option for the BMW i4. In cars with earlier build dates, the new sounds can be imported retrospectively via Remote Software Upgrade, should the customer wish. The new spectrum includes one ready-to-drive sound and one stop sound, plus a driving sound which will be made available in the relevant version for BMW models and BMW M cars with electrified drive system.

Munich.

The future of driving pleasure is electric, locally emission-free – and characterised by a typically BMW sporting flair expressed not only in dynamic talent, but also through an emotionally rich aural experience. BMW IconicSounds Electric brings an unmistakable sound portfolio to BMW models powered by a fully electric or plug-in hybrid drive system. The collaboration between composer and curator Hans Zimmer and Renzo Vitale, Creative Director Sound at the BMW Group, has produced a distinctive driving sound which customers will soon be able to experience in a version developed specially for electric BMW M cars. “Every BMW has its own character, which is reflected in the sound it makes,” says film music creator and Academy Award winner Zimmer. “So for the electrically driven BMW M models we have developed a driving sound which accentuates their emotional driving experience particularly vividly and ensures their performance can be felt with even greater intensity.”

Hans Zimmer had previously been involved in the development of an inspiring ready-to-drive sound for electrically powered BMWs which instils a sense of excitement at the prospect of electric driving when the Start/Stop button is pressed. The latest chapter in this collaboration covers drive sounds for the BMW iX and BMW i4, including a differentiated sound for the M-specification version of the BMW i4.

While the hush of electric driving offers an unprecedented level of comfort, the driving experience loses a degree of emotionality. This is where BMW IconicSounds Electric steps in to put smiles on the faces of customers keen to experience Sheer Driving Pleasure with all the senses. In the future, electric driving pleasure will be enhanced by acoustic feedback to every movement of the accelerator. Like the on-board driving modes selectable at the touch of a button, the driving sound also takes its cues from the driving situation at hand and the driver’s personal preferences. In the basic setting, BMW IconicSounds Electric employs a strikingly transparent timbre with spherical components to convey the basic character of an electrically driven BMW brand model. An immersive and pleasant atmosphere is created initially in the BMW i4 in COMFORT mode. But when the driver steps on the accelerator, the direct relationship between how the car is being driven and the sounds it makes is immediately revealed: the sound experience deepens as load and speed increase. In SPORT mode, in particular, the car’s aural spectrum is more dominant and powerful, the sound providing a constant commentary on the driving situation. Drive system processes are registered within milliseconds and acceleration, load changes or recuperation given a suitable acoustic accompaniment. Only when the vehicle is travelling in ECO PRO mode is the acoustic feedback reduced to nothing. Here, the silence of the drive system underscores the driver’s decision to adopt an ultra-efficient driving style.

In the version developed specifically for electrified BMW M models, the drive sound of the BMW i4 is charged with extra energy. Added to which, the differentiation between COMFORT and SPORT mode is especially strong. Overall, the drive system note displays a less harmonious but engagingly rousing and technical sonic profile. Acceleration sparks a rich intensification of the soundtrack’s development, authentically reflecting the car’s performance character. “When you press the pedal of an M car, you suddenly get goosebumps all over your body,” says sound designer Renzo Vitale. “We translated this feeling into a drive sound that expresses a fusion of superior power and flowing energy.”

Hans Zimmer and Renzo Vitale had already co-developed the driving sound for the BMW Vision M NEXT revealed in 2019 and the BMW Concept i4 presented the following year. Numerous learnings from this creative process have now been channelled into the design of the sound for future series-produced vehicles.

The new drive sounds developed as part of the collaboration with Hans Zimmer are expected to feature in the BMW i4 and BMW iX over the course of 2022. IconicSounds Electric comes as standard in the BMW iX and can be specified as an option for the BMW i4. In cars with earlier build dates, the new sounds can be imported retrospectively via Remote Software Upgrade, should the customer wish. The new spectrum includes one ready-to-drive sound and one stop sound, plus a driving sound which will be made available in the relevant version for BMW models and BMW M cars with electrified drive system.

Munich/Regensburg. The World Economic Forum (WEF) has today named BMW Group Plant Regensburg a ‘Lighthouse of the Fourth Industrial Revolution’, acknowledging its pioneering role in the digitalisation of industrial production. The honour was bestowed after an in-depth selection process which saw the WEF examine around 1,000 production facilities in various industry sectors. A total of seven plants have today joined the circle of ‘Factories of the Future’.

The BMW Group Production System is closely based on the Strategy NUMBER ONE > NEXT. The wide-ranging technological opportunities raised by the digital transformation in particular are being integrated into production to positive effect. According to the WEF, especially by using the custom BMW Group Intranet-of-Things platform, the Regensburg Plant cut the time to deploy all new applications by 80% leading to a significant reduction in logistics costs.

Manfred Erlacher, Plant Director at BMW Group Plant Regensburg: “The creativity and experience of our associates are the key drivers of effective innovations and consequently of our production system as well. Once a smart solution is successfully implemented, it soon spreads to other areas of production and other BMW Group sites.”

It is these solutions that make the increasing complexity of production manageable at all: high-performance production systems are enabling the BMW Group’s 30 production and assembly plants in 14 countries to deliver a global daily output of around 10,000 vehicles. These comprise more than 40 BMW, MINI and Rolls-Royce model variants, a great many of them individually configured. The decision by the WEF to induct the Regensburg Plant into its community of ‘Lighthouses of the Fourth Industrial Revolution’ provides confirmation of the success of the many digital solutions in the BMW Group Production System.

The smooth integration of new, digital applications into production IT is supported first and foremost by the BMW Group Intranet-of-Things platform. This offers employees a wide range of digital tools and accessories which they can combine to create their own plug-and-play solutions. It’s an approach that keeps people firmly in the focus of value creation and offers them even more scope to shape their own workstations.

Dr. Christian Patron, Head of Innovation, Digitalisation and Data Analytics: “The recognition of Plant Regensburg as a Lighthouse motivates us to continue on our chosen pathway. Effective digital solutions and structural decisions provide us with clear strategic guidance and, along with the overarching BMW IoT platform, they are key factors in our success. The capacity of our associates to shape developments and integrate new solutions into production is fundamental to what we do.”

The digitalisation of the BMW Group Production System is largely taking place in the fields of innovative automation and assistance systems, additive manufacturing, smart data analytics and smart logistics.

To find out more, see our press releases:

BMW Group Harnesses Potential of Innovative Automation and Flexible Assistance Systems in Production:

https://newsroom.bmwgroup.com/global/en

A million printed components in just ten years: BMW Group makes increasing use of 3D printing:

https://newsroom.bmwgroup.com/global/en

Smart Data Analytics: BMW Group relies on intelligent use of production data for efficient processes and premium quality:

https://newsroom.bmwgroup.com/global/en

Connected, flexible, autonomous: BMW Group expands use of innovative technologies in production logistics:

https://newsroom.bmwgroup.com/global/en

A glimpse of the future: BMW Group uses virtual reality to design future production workstations:

https://newsroom.bmwgroup.com/global/en