(Munich/Beijing) On September 1, at the 2023 International Automobile & Intelligent Mobility (IAA) exhibition held in Munich, the new electric MINI Cooper, a brand under the BMW Group, was unveiled for the first time in the world. As the first fully electric model in the next-generation MINI family, the new electric MINI Cooper more clearly expresses the brand's essence: its iconic minimalist design and go-kart-like driving sensation . Accordingly, MINI has advanced to a new stage of brand evolution, taking a significant step toward full electrification by 2030 .

The new electric MINI Cooper, introduced as the 5th generation MINI 3-door model, continues to be synonymous with urban driving pleasure while offering a modern interpretation of the brand's essence through a "minimalist" design language. Equipped with unique enjoyment and innovative digital technology, the new electric MINI Cooper further evolves the brand's classic minimalist design, realizing a more sensual and distinctive expression. It can be said that the electrification and digitalization of the design not only introduce new elements that MINI fans have been waiting for, but also reinforce the brand's significance and historical heritage .

Stephanie Brewst, Senior Vice President of the MINI brand at BMW Group, stated: “The global MINI community is very open to electric mobility. As the high demand for MINI’s zero-emission vehicles persists, the brand’s commitment to full electrification is intensifying, and I am confident that the new generation of MINI models is becoming even more popular. With driving pleasures akin to electric go-karts, immersive digital experiences, and the principles of sustainability upheld since the inception, the new MINI family can be said to have been created specifically for urban dwellers around the world.”

The electric MINI , featuring a "minimal to minimal" design, embodies the essence of the brand and further highlights the MINI-ness.

For over 60 years, MINI has been a highly distinctive and design-oriented luxury brand, boasting a design that is instantly recognizable. The classic body proportions, the circular elements visible throughout, and the Union Jack design all embody the core essence that the MINI brand has cherished since its inception.

The all-new electric MINI Cooper combines familiar and fresh sensations. The proportions inherited from the family create an instantly recognizable design, while the sleeker, streamlined, and modern exterior, which leverages the unique advantages of an electric vehicle, perfectly embodies the appeal of an urban model. The wheels are positioned at the four corners of the body to enhance agility and responsiveness.

As you approach the new electric vehicle, the MINI Cooper, the front end features an impressive new octagonal grille that retains the design of MINI's iconic circular headlights, powerfully highlighting the car's dynamic presence. The LED daytime running lights not only offer three adjustment modes but also interact with the driver by displaying welcome and farewell animations when turned on or off, making the interactive exterior experience feel almost like a ritual.

From the side view, the black door sills accentuate a dynamic presence, making the ride appear low and giving the impression that the car is soaring through the air. The continuous design of the waistline adds depth to the side view. The rear view is similarly characterized by a clean, streamlined shape and a unique design. The Matrix LED taillights feature three dimming modes and inherit MINI's traditional vertical light cluster design while naturally incorporating Union Jack elements; they draw the eye and exude a fading presence as the car bends at an angle.

The electrified MINI 3-door model continues the go-kart-like driving pleasure that is the core value of the brand. The MINI Cooper SE has 160 kW/218 hp of power and 330 Nm of maximum torque. It accelerates from 0 to 100 km/h in just 6.7 seconds and has a range of 402 km (WLTP)* [1] .

Innovative digital technology highlights MINI's unique ideas, creating an enjoyable and immersive experience.

As an urban brand, MINI always prioritizes the realistic user experience, and all its designs are engineered to allow people to fully enjoy city life. The interior of the new electric MINI Cooper follows the brand's "minimalist" design philosophy and utilizes innovative digital technology to realize a cleaner, more sophisticated space, providing a warm, inviting, and immersive experience .

The front seat design brilliantly embodies the classic Mini's bold and minimal style. By retaining only three basic elements—the steering wheel, the circular center display, and the toggle switches— it realizes the purest design within the car and clearly expresses the minimal essence of the Mini.

Outstanding design is not about accumulating technology, but about creating a comfortable experience through intelligent technology. MINI has equipped its vehicles with the brand's first circular OLED center display, which serves as the greatest highlight of the interior. Featuring a slim 240mm diameter design, a high-resolution touchscreen integrating rich functions, a clear interface design, vivid colors, and intuitive operability, it also allows screen images to be extended across the entire interior panel via projection technology, providing services to users in a more innovative way .

In addition, the new car is equipped with a completely new MINI operating system that launches the MINI Intelligent Personal Assistant. The MINI Intelligent Personal Assistant starts simply by saying "Hello MINI." Two visual expressions are available: the stylish "MINI" and "Spike," a digital pet modeled after a British Bulldog. With emotional and warm expressions, it provides users with an enjoyable in-car digital experience, further strengthening the emotional connection between the person and the car in the digital world. The overall operation logic is as convenient and flexible as using a smartphone. This small assistant can also perform functions such as recognizing the location of speakers, making phone calls, starting searches, and controlling the temperature.

Below the circular OLED central display screen , there are five toggle switches for controlling parking, gear change, start/stop, driving modes, and volume . Other functions can be operated on the display screen. If you look closely, MINI's "BIGLOVE" design is naturally hidden on one of the toggle switches, showing that MINI truly understands its users.

Speaking of the digital experience, MINI, known for its joy-filled design, has fully utilized its ability to simplify complexity and personalize, taking the existing driving interface to a whole new level. The next-generation MINI model offers a total of eight 'environment modes.' The dashboard features five modes: Core , Go-Kart , Green , Balance , Timeless , Personal , Vivid , and Trail . Each mode has a unique user interface design. Even more impressive is how the entire dashboard is illuminated by the "magic of light," displaying colors and patterns that match the selected experience mode. As a subtle detail, a unique sound effect is emitted to indicate that each experience mode has been activated.

Create sustainable future vehicles with eco-friendly materials and unique designs.

Looking at today's global market, consumer awareness and policy directions are also leaning toward the single point of more efficient use of space and energy, as well as the reduction of consumption. This aligns perfectly with MINI's philosophy of being "small but important," and sustainability is the clearest embodiment of MINI's DNA and is the brand's greatest strength. For MINI, sustainability is not a goal but a lifestyle cherished since its inception, and the new electric MINI Cooper is no exception.

Stepping inside, you are enveloped in exquisitely designed fabric, feeling the warmth and comfort of home. The two-tone fabric, created using MINI's proprietary knitting technology, utilizes recycled polyester fibers to achieve a variety of structures, superior texture, and ease of maintenance . For the first time, recycled fabric has also been used on the wide, curved dashboard at the front, featuring a two-tone design, unique layering, and excellent tactile feel. Customizable color schemes are also available. The seats are painted in high-quality Bessin, and all fabrics, headliners, and flooring are made from recycled materials. Premium fabric is used on the doors, and multifunction buttons are integrated beneath the backlit fabric surface, expressing a sophisticated style down to the smallest detail.

Even with continuous updates and improvements, MINI remains unwavering in its commitment to preserving the essence of the brand and providing the ultimate experience for both driver and passenger. Inheriting renowned classic designs and go-kart-like driving pleasures, the MINI brand continues to innovate while upholding tradition, leading the luxury compact car segment with its strong brand power and product quality. MINI proves to the world that compact cars have the potential to go beyond imagination.

(Beijing) The BMW 5 Series, China's most popular BMW model, enters a new era. Fusing dynamism and elegance to embody the sophistication of digital technology and luxury, the 8th generation BMW 5 Series integrates the essence of the BMW brand with modern innovation into a concept ranging from a mid-size to a large four-door sedan, offering Chinese customers an outstanding intelligent luxury vehicle.

The BMW 5 Series holds a significant position in the global and Chinese automotive markets as one of the few luxury car models with a cumulative production volume exceeding 10 million units. The 5 Series is the most popular BMW model in China and has garnered support from approximately 2 million Chinese customers since the introduction of the domestically produced long version. As a flagship model in China's luxury business sedan segment, the current model has sold 530,000 units over the past three years.

This successful model series is entering its eighth evolution, and it marks the fourth time the BMW Group has specially customized a 5 Series model for the Chinese market. The biggest difference from the past is … The next-generation BMW 5 Series is produced at the BMW Brilliance Daito plant under the BMW iFACTORY strategy. The Lean, Green, and Digital production philosophy aims to create high-quality products that perfectly meet the user experience demands of China's target market and redefine segment benchmarks.

The all-new domestically produced BMW 5 Series is equipped with the innovative fully electric BMW i5. This model fuses emotionally appealing design, luxury, the joy of electric driving, and intelligent technology to offer an exceptional fully electric option to customers seeking a premium business sedan full of confidence and ambition. The launch of the innovative fully electric BMW i5 will strengthen BMW's position in the mid-to-large luxury sedan segment and further enhance its presence in the fully electric luxury car segment.

By preserving tradition while embracing change, it is becoming a more confident, more distinctive, more innovative, and more stimulating entity.

The exterior design of the new BMW 5 Series is a fusion of tradition and bold innovation. In an era that embraces change, BMW’s new design language "emphasizes core elements" while "adapting to change," actively understanding modern aesthetics and emotional values. By fusing the innovative spirit and pursuit of individuality of China’s young generation into the new look of the BMW 5 Series, it has been reborn as a model that is more confident, more distinctive, more innovative, and more attractive.

An overwhelming presence—that is the first impression of the new BMW 5 Series. That presence is born from innovative size and proportions, and above all, an innovative and emotionally appealing design. Upon closer inspection, a strong sense of modernity, technology, and luxury is felt, evoking praise for the designers' passion and talent.

Viewed from the front, the headlights are vertically wide, exuding confidence and focus. BMW 's iconic double kidney grille is robust, wide, and nearly vertical, featuring a circular, gleaming grille for the first time in the history of the 5 Series. The luminous "Angel Eye" headlights adopt a modern and minimalist design. The side profile is clean and concise, with a high waistline that creates tension and a powerful presence. The new BMW 5 Series adopts a smooth, flowing roofline, providing a distinctive appearance to its side profile . This innovation offers a completely new and unique visual appeal to this luxury business sedan without compromising interior headroom. The rear adopts a new design with wide horizontal and vertical lines that create a powerful visual impression. The slim, flat taillights are very modern, while the L-shaped chrome trim emphasizes the vehicle's luxurious character and complements the front daytime running lights.

The new BMW 5 Series is not only a model that offers a modern interpretation of sporty elegance but also a leader in scenario-based modern luxury experiences . LED headlights, an illuminated grille, and a welcome light carpet projected from the underside of the vehicle work together to create a welcoming atmosphere that resonates with the customer. The Hofmeister kink features a "5" logo designed with innovative illumination, which glows blue when the fully electric BMW i5 is charging. This is a design element exclusive to Chinese customers.

The interior boasts a quality comparable to flagship models, and the fusion of advanced digital technology and sophisticated art creates an immersive, modern luxury experience.

The interior of the new BMW 5 Series, which is "pleasant and moving to both the eyes and the heart," embodies the brand's symbols of luxury and true innovation, just like the exterior. It is characterized by simplicity, sophistication, and a seamless fusion of technology and art. The 8th generation 5 Series adopts an interior design befitting a flagship model and significantly enhances the user experience by incorporating intelligent technologies such as a wrap-around interactive light strip and a floating screen exclusive to China .

The new vehicle incorporates innovative digital technology and BMW’s proprietary Human-Machine Interface design to deliver an unprecedented and moving human-machine interaction experience. It gives new meaning to the concept of "driver-centricity" and driving pleasure. The flat-bottom steering wheel features a completely new design. The BMW Integrated Floating Curve Screen is tilted slightly toward the driver to integrate the 12.3-inch instrument cluster with the 14.9-inch touchscreen center display. The BMW Wrap-Around Interactive Light Strip integrates ambient lighting, dynamic aesthetics, and function buttons, providing a new intelligent cockpit experience where the hidden air conditioning vents are perfectly integrated. The captivating facet design highlights interior components such as dazzling crystal. The gold trim in front of the passenger seat draws inspiration from Chinese design, naturally fusing luxury with Oriental charm.

As a smart luxury sedan suitable for both business and family use, the new BMW 5 Series elevates rear-seat comfort to a new level. In particular, the BMW Floating Screen, introduced simultaneously with the BMW 7 Series, is an exclusive option for customers of the domestically produced Long Wheelbase 5 Series. Featuring 8K resolution, a 31-inch screen, and real-time connectivity, the new BMW 5 Series redefines luxury in its class. While this feature is not available on overseas versions of the 5 Series, it is a bespoke experience exclusively for Long Wheelbase BMW 5 Series users in China. Meanwhile, the new vehicle offers a premium 4-zone automatic climate control system equipped with a separate control panel for rear-seat passengers. The front seatbacks feature a uniquely designed Chinese "5" emblem complemented by quilting stitching and a three-tone design, further enhancing the luxurious character of the Long Wheelbase model. The new vehicle is also equipped with a Bowers & Wilkins surround sound system, providing passengers with a truly immersive auditory experience.

(Beijing) April 25, 2024 – The 2024 Beijing International Automotive Exhibition grandly opened amidst the vibrant spring, with the BMW Group booth shining brightly. The BMW next-generation concept car, making its debut in China, gave Chinese customers a glimpse into BMW's new definition of personal luxury mobility: futuristic, yet more BMW! A giant leap towards electric, intelligent, and sustainable luxury ! The newly launched all-electric BMW i4 and BMW M4 , with their stylish, innovative designs, distinctive personalities, and unwavering commitment to pure driving pleasure, continue to attract young consumers. MINI , meanwhile, unveiled a new future for the brand with its new family lineup, including the global debut of the all-new electric MINI Aceman and the official China debut of the all-new electric MINI Cooper . The forward-looking minimalist design philosophy of these two new models offers a fresh interpretation of MINI's iconic design, perfectly integrating electrification and digital innovation into the brand's DNA. At the auto show, the BMW Group showcased its full lineup of 15 models across its two major brands : led by the new BMW X5, the BMW X family presented the "most comprehensive" luxury product lineup in the SAV (Sports Activity Vehicle) segment; the BMW 7 Series, 5 Series, and 3 Series comprised the entire mid-to-large luxury lineup, demonstrating BMW's continued product leadership in key markets. From entry-level compact cars to large luxury vehicles, the BMW booth lineup covered almost the entire luxury market segment, encompassing various powertrain options including gasoline, pure electric, plug-in hybrid, and hydrogen fuel cell vehicles , reflecting the BMW Group's strong innovative leadership and consumer appeal in the Chinese luxury car market. In 2024 , BMW will launch over 20 new BMW and MINI models in China to further meet the diverse needs of consumers.

BMW Group Chairman Oliver Zipse, along with Member of the Board of Management for Customers, Brands and Sales Jochen Goller, attended a press conference to reaffirm BMW's long-term confidence and commitment to the Chinese market and outline BMW's vision for the future of luxury mobility driven by innovation. Zipse stated, " BMW has never stopped innovating and continuously optimizes its various drive technologies, not only to protect the environment but also to ensure that the diverse needs of our customers are met. Through the new generation of models, we hope to showcase the systematic implementation of the three core areas of the future automotive industry — electricity, a clear focus on sustainability, and full digitalization. This also means that BMW will fully embrace the future in three dimensions: design, technology, and philosophy. " Senior Vice President of Design at the Group, Adrian Hooydonk, along with the BMW and MINI design teams, also accompanied the group to Beijing to communicate closely with Chinese consumers, listen to the voices of users at the forefront of automotive technology, and draw inspiration from the Chinese market.

Defining the future of mobility: BMW's " Panorama Bridge " brings revolutionary interactive innovation, and BMW's next-generation concept cars lead the way for future models to leap towards electric, intelligent, and sustainable luxury.

The BMW next-generation concept car, making its debut in China, showcases the core characteristics of BMW's future: electrification, digitalization, and sustainability . It reinforces BMW's sporty and luxurious image in an extremely modern and innovative way, defining the future of intelligent luxury personal mobility. The first production BMW next-generation model will be launched in 2025, and within 24 months of its production, at least six more next-generation models will be introduced to the market.

The design of BMW's new generation concept car retains classic BMW elements while also featuring groundbreaking innovations. The C-pillar design on the side of the concept car reinterprets the classic " Hofmeister kink , " further emphasizing the vehicle's sporty feel and improving rear passenger visibility. The front and rear are visually striking, combined with sculpted body lines to visually represent BMW's "pure driving pleasure."

Stepping inside, the all-electric platform maximizes interior space. Sunlight streams in through large windows and a panoramic sunroof, transforming the cabin into a warm and bright " second living space ." The introduction of the BMW Panoramic View Bridge in this new generation model represents a quantum leap in head-up display technology , redefining BMW's core " driver-oriented " philosophy. Important information is displayed at the bottom of the windshield with brighter light and higher contrast, placing it within the driver's line of sight along with the road. Furthermore, the driver-centric principle ensures optimal viewing angles throughout the vehicle. The central display screen features a more innovative irregular shape and is optimized based on the driver's line of sight, ensuring the screen presents the driver with the best possible viewing angle, keeping their " eyes forward ."

Furthermore, in the new generation of models, BMW's Super Brain elevates "Pure Driving Pleasure" to a whole new level, delivering more precise and powerful performance and greater efficiency. The new generation represents BMW's latest interpretation of the "Pure Driving Pleasure" philosophy: " BOOST " represents the classic pure driving pleasure of BMW when driving alone, while " EASE " represents a safe , relaxed, and enjoyable experience when driving intelligently. BMW has always pursued " Efficient Dynamics, " and the new generation of models achieves a new breakthrough in overall vehicle efficiency: the sixth-generation BMW eDrive technology increases battery cell energy density by over 20%, overall vehicle efficiency by 25%, driving range by 30%, and the charging technology voltage platform by 800 volts.

Staying true to pure driving pleasure: The all-electric BMW i4 and the new BMW M4 are refreshed with more striking designs and an evolved driving experience.

In 2023, the BMW i4 achieved global sales of over 80,000 units, becoming one of the best-selling luxury all-electric models. At this auto show, the new all-electric BMW i4 made its global debut, its dual evolution in aesthetics and driving pleasure undoubtedly continuing the BMW i4's sales legend . The upgraded BMW kidney grille and other exterior design elements further embody the sporty and pioneering spirit of the new all-electric BMW i4, visually interpreting the essence of the BMW brand: "pure driving pleasure." The low center of gravity, combined with BMW's fifth-generation eDrive electric drive technology, makes it truly unique to experience its charm only by holding the steering wheel.

The M brand has always been the most alluring core of BMW. The new BMW M4 Coupe features newly designed angel eye headlights , and the laser taillights, exclusive to the limited-edition BMW M4 CSL (only 1000 units produced worldwide) , among other ingenious design details, giving the new car a more modern feel. Adhering to the principle of "design serving function," the new car is equipped with the latest generation BMW operating system, an optimized M- specific interface , and the M-exclusive M driving mode , bringing the driver-vehicle unity experience into an increasingly intelligent digital future. The new BMW M4 perfectly embodies BMW M's philosophy of "derived from the racetrack, but not limited to the racetrack," bringing Chinese customers a more extreme and pure driving pleasure while helping BMW maintain its leading position in the high-performance car segment.

The all-new MINI family makes its global debut: a classic interpretation that innovates while preserving its heritage, featuring the industry's first circular OLED display.

As a British brand under the BMW Group, MINI is unique and has a large following. MINI's first all-electric crossover, the MINI Aceman , made its global debut in Beijing . Its youthful personality sets it apart from other MINI models, winning over MINI fans upon its debut. Also on display was MINI 's core model, the fifth-generation MINI three-door electric version — the all-new electric MINI Cooper , marking its first official appearance in China .

These two electrified models, perfectly integrated into the MINI DNA, join forces with the newly launched MINI JCW Countryman to form a brand-new MINI family, showcasing the quintessential MINI charm at the Beijing Auto Show. Two powertrains, three new models—whether hybrid or electric—the new MINI family demonstrates MINI's enduring classic appeal and its continued leadership in automotive trends.

Accelerating the pace of renewal: BMW will launch more than 20 new BMW and MINI models in China in 2024.

At the BMW booth, the BMW X family occupied half the space, reflecting its near-half-sized share of BMW's sales in the Chinese market. The X family is a pillar of the BMW brand. Since the BMW X5's debut in 1999, pioneering the high-performance Sports Activity Vehicle (SAV) market, the BMW Group has become one of the luxury car manufacturers with the most comprehensive and diverse product line in the luxury SAV market over the past 25 years. The X5 has consistently held the top sales position in its segment for many years. Looking ahead to 2024, the BMW X family will continue to launch new models, further solidifying its leading position in the Chinese luxury SAV market.

The BMW 7 Series, the all-new BMW 5 Series, and the BMW 3 Series represent one of BMW's most important core markets , and BMW is undoubtedly the leader in this segment. The all-new BMW 5 Series, launched earlier this year, represents the pinnacle of luxury intelligent connected vehicles . Beneath its youthful and luxurious exterior lies the unique BMW driving pleasure enhanced by "human-machine collaboration" and "driving in the environment." The BMW 7 Series, BMW's flagship model, is the first in the large luxury car market to offer three powertrain options: gasoline, pure electric, and plug-in hybrid , catering to diverse customer preferences. The personalized "Pioneer Two-Tone" paint finish fully satisfies the discerning tastes of high-end customers, showcasing the exceptional character of both driver and car. As a synonym for "sporty luxury," the BMW 3 Series unsurprisingly holds the top spot in its segment's sales for 2023. In the large and mid-size luxury sedan market, BMW is not only the only brand offering both gasoline and electric vehicles, but also maintains its vitality and leading position through a continuous product refresh cycle.

In the new year, supported by its strong system capabilities, the BMW Group will accelerate its overall revitalization, with more than 20 new and upgraded BMW and MINI brand products forming a highly digitalized and diverse product lineup to fully meet the needs of Chinese customers.

(Beijing) On April 10, the 2025 Beijing International Motorcycle Show opened with great fanfare. BMW Motorrad’s two flagship product series, the Explorer and Successor series, jointly unveiled powerful new products, and five new models showcased the strengths of their respective products. Each model features a unique riding experience and innovative functions.

BMW Motorrad is a pioneer in the adventure bike segment. For 45 years, the BMW GS has been one of the best-selling adventure bikes on the market, serving as BMW Motorrad's flagship product and a testament to continuous innovation. 2025 marks a significant year for the GS lineup , featuring a lineup of unprecedented new models. At this year's motorcycle show , the new BMW F 900 GS and F 900 GS Adventure were officially launched in the Chinese market, initiating a new product offensive in the mid-displacement adventure segment. The goal is to further enhance the already highly acclaimed off-road performance and set a new benchmark for adventure motorcycles. The flagship long-distance adventure model, the new BMW R 1300 GS Adventure, is set to debut in China and launch later this year, further demonstrating BMW Motorrad's absolute dominance in the field of long-distance touring bikes.

In addition to full-fledged adventure models, the Successor Series, which embodies the brand's 100-year history and tradition, has announced two distinctive new bikes— the new BMW R 12 Cruiser and the new BMW R 12 nineT Retro Street Motorcycle—joining the new generation R 12 Retro models , classic

Zhan Fei, Director of BMW Motorrad China, said, “In 2024, BMW Motorrad once again maintained its leading position in the premium bicycle sector. As a market leader, our development strategy in the Chinese market is unwavering and clear. We will differentiate our brand based on service, share the joy of riding with Chinese riders who love riding, and continuously provide high-quality products and innovative experiences to make riding a part of a lifestyle.”

A comprehensive product lineup to suit every cycling scenario

Since entering the Chinese market in 2013, BMW Motorrad has been committed to providing customers with the most comprehensive product lineup and has built the most robust product portfolio in the premium two-wheeler market with a diverse range of models. The six major series —Adventure, Tour, Retro, Street, Sport, and Urban Mobility—cover almost every riding scene, with over 30 models closely segmented to suit customer segments with various needs.

This new lineup further strengthens BMW's already impressive product portfolio. Along with the all-new F 800 GS released in March, the all-new F 900 GS and F 900 GS Adventure form a new generation of mid-displacement adventure motorcycles covering entry-level, mid-range, and long-distance touring, ensuring that riders of all skill levels and off-road enthusiasts can find their ideal choice. While short-distance off-road performance is easy for an adventure bike, maintaining comfortable all-terrain capability over long journeys is not. Featuring the best performance in the family, electronic controls, and payload capacity, the all-new BMW R 1300 GS Adventure reclaims BMW's leadership in the motorcycle market. The Successor series is a dream bike designed for enthusiasts of the retro riding lifestyle and is widely supported by the customization and touring communities. The all-new R 12 Cruiser and R 12 nineT breathe new life into the cruiser and retro street bike segments through their duality, making them ideal for leisurely road touring or dynamic, pure retro-style city riding.

Innovative technology is useful to people, and the quality of the bicycles leads the industry.

As a member of the BMW Group, BMW Motorrad inherits the group's innovative DNA and leverages its combined strengths to integrate automotive technology resources into the R&D and manufacturing of two-wheelers, establishing industry-leading quality standards. Therefore, BMW Motorrad's innovation is not about showing off technical prowess, but about creating a comfortable, intelligent, and safe high-quality riding experience by integrating cutting-edge technology across the entire product line , based on the philosophy that technology benefits people .

BMW Motorrad is a leader in establishing safety standards in the motorcycle industry. In 1988, BMW Motorrad was the first to equip mass-produced motorcycles with ABS. Currently, the ABS Pro Cornering Anti-lock Braking System significantly enhances motorcycle handling performance, doubling safety. Furthermore, over ten extensive electronic control assist functions continue to lead industry safety standards. Automation is essential to ensure motorcycle safety during high-speed riding . BMW does not use motorcycle prototypes for autonomous driving; instead, it measures and collects data to optimize rider assistance systems. In the field of intelligent connectivity, advanced radar-based rider assistance systems enable the integration of features such as adaptive cruise control and collision warning into motorcycles, thereby realizing comprehensive safety protection. Moreover, through human-centered design, it achieves a balance between outstanding riding performance and rider comfort. With an ergonomic riding position, industry-leading suspension technology, and tuning tailored to each model, each motorcycle adapts to various riding conditions, providing the most comfortable riding experience in all situations, whether off-road riding, high handlebar and low-seat cruiser style, or the forward lean position required for street bikes.

A 360-degree service ecosystem creating a cycling lifestyle

BMW Motorrad is not just a motorcycle manufacturer, but a promoter of riding culture. The 3T strategy, specially designed for the Chinese market, provides Chinese riders with comprehensive riding services that encompass the entire lifecycle of purchase, training, and ownership through sales, education, and tourism—all deeply rooted over six years. Since 2019, the BMW Motorrad Riding Academy has been officially established, creating a safe and healthy riding environment by providing riding training to riders of all levels, from beginners to advanced. The Legendary Journey program realizes the journey of dreams by developing unique tooling products based on the characteristics of various models and covering numerous classic tooling routes both domestically and internationally. This year, registration has begun for the Legendary Journey program in conjunction with the BMW Motorrad German Culture Festival. Riders from around the world will gather in Germany to experience all the new GS models at once and share a feast of pure branding and riding culture. We are also recruiting participants for the GS Trophy 2026 China Selection Camp. The winning rider will represent China in a world-class off-road race, showcasing their skills while honoring the spirit of the GS.

As one of the most successful luxury motorcycle brands, BMW Motorrad has inherited a pioneering spirit of innovation and a passion for motorcycles as its unwavering DNA for over a century. Moving forward, BMW Motorrad will continue to uphold its customer-centric philosophy and create an unparalleled motorcycle lifestyle for riders. We strive to enable riders in China to have motorcycles, fellow riders to connect with, and a sense of belonging, ultimately making riding an integral part of their lives.

Recommended retail price:

※ The product images shown are for reference only. The actual model sold in China may differ from the news images. For more details, please contact your nearest authorized BMW Motorrad dealer.

(Shanghai) April 23 – At the 2025 Shanghai Auto Show, the BMW Group unveiled over 30 new models and innovative technologies across its three brands: BMW, MINI, and BMW Motorrad. From the intelligent driving technologies featured in the BMW Next Generation Driving Pleasure Concept to the innovative human-machine interaction of the first-ever BMW Next Generation Intelligent Cockpit, and the new BMW Next Generation Operating System X Drive, the BMW Group demonstrated a deep convergence of electrification and digitalization through cutting-edge technology. These new models and technologies show that BMW is collaborating with Chinese partners to fully leverage innovative technologies, including artificial intelligence, and is making "China Speed" a key driving force for enhancing the user experience through digitally enhanced human-machine interaction and the joy of intelligent driving .

Oliver Zipse, Chairman and CEO of BMW Group, stated: “As a 360-degree technology company, BMW is deeply merging industrial production with digital intelligence to perfectly integrate innovation across all business areas. Today, through intelligence, we are elevating the pure joy of driving to a whole new dimension. BMW Group’s innovative achievements constitute a 'new generation' that creates smart future mobility through BMW’s unique approach . We are introducing a new generation of products in every aspect, including artificial intelligence, driving dynamics, powertrains, battery technology, operational philosophy, digitalization, and production. This new generation is like a book newly written by BMW for the future , presenting a future of luxury mobility that is smarter, more human-centric, and more responsible .”

Launch a new offensive with the new generation: The new generation brings groundbreaking advancements in design, technology, and concepts.

For BMW, the next-generation model is not merely a car, but represents a leap forward for the BMW brand in terms of design, technology, and philosophy. Boasting an all-new design and innovative technologies , it redefines the future of the BMW Group, the BMW brand, and next-generation BMW models through a new design language, new electronic and electrical architecture, a highly integrated superbrain, new digital experiences, and new electric drive systems and battery technologies.

The BMW Group has developed next-generation intelligent electronic and electrical architectures for each new model generation and has equipped them with three groundbreaking innovative technologies: BMW's first panoramic iDrive, BMW's unique 'BMW Heart of Joy', and innovative large cylindrical batteries that take the joy of intelligent driving to a new level .

The next-generation BMW X concept car was unveiled for the first time in China at this year's Shanghai Auto Show, offering a glimpse into the future of BMW's next-generation production models.

At a press conference, President Jeep stated that the first next-generation BMW model dedicated to the Chinese market will be the BMW iX3L . The next-generation BMW model, currently in production at the Shenyang plant in China, has entered full-scale test runs and is scheduled to be unveiled to Chinese consumers next year.

BMW plans to launch a strong product offensive led by next-generation models. The BMW Group plans to launch more than 10 new models in the Chinese market in 2025, and introduce more than 20 new models, including next-generation models, between 2026 and 2027.

The BMW Group offers a diverse range of driving experiences that deliver the same driving pleasure through various brands, models, and drivetrain systems. At this year's Shanghai Motor Show, BMW unveiled its latest products, including the new BMW 3 Series 50th Anniversary Limited Edition, known as the "King of Sport"; the new electric MINI JCW Dual Model, known as the true champion of cornering; the new BMW M4 Nürburgring Official Collaboration Limited Edition, representing the "extreme driving pleasure"; and the BMW 5 Series Long Wheelbase Shadow Edition, which offers a diverse driving experience to suit all tastes.

Enhanced driving pleasure through intelligent improvements: The BMW Driving Control Super Brain is installed in the next-generation BMW Driving Pleasure concept car, demonstrating how BMW defines true driving pleasure in the intelligent era.

BMW is synonymous with the joy of driving. But what does the joy of driving look like in the age of intelligence?

This week, BMW presented the answer in Shanghai. It is a next-generation driving pleasure concept car that combines 100 years of dynamic tuning experience with the power of intelligent algorithms, integrating BMW’s unique intelligent integrated hardware technologies such as the BMW Driving Control Super Brain and the BMW Dynamic Performance Control (DMPC) system. Through this, the powertrain system and driving dynamics functions are deeply integrated for the first time to achieve true human-machine unity with precise response times of less than one millisecond, exploring new limits of high-performance driving pleasure in the intelligent era.

In an era of abundant horsepower, BMW emphasized not only top performance but also control that transcended it. Now that we have entered the intelligent era, BMW Driving Control Super Brain , an intelligent driving control system integrated into BMW's next-generation models, is set to be equipped in all BMW electric vehicles.

BMW's next-generation models are powered by four super brains responsible for four key user functions. In addition to the BMW Drive Control super brain, which is responsible for the driving dynamics control system, the remaining three super brains are responsible for the in-vehicle entertainment system, driver assistance system, and basic functions such as vehicle entry, air conditioning operation, and the provision of convenience features, respectively.

BMW’s Innovative Intelligent Cockpit Developed in-house: The BMW booth transformed the next-generation hyper-sensory intelligent cockpit into a "large-screen cinema" version, allowing visitors to experience four groundbreaking human-computer interaction interfaces.

This year's BMW booth is very special. This is because it is showcasing the next-generation intelligent cockpit in a "large-screen cinema" version. At the BMW booth, visitors can experience innovative human-machine interaction up close and immersively, and see firsthand how technology supports driving instincts.

Adhering to a driver-centric approach, BMW's pioneering iDrive Panoramic View integrates numerous cutting-edge interactive technologies and offers four new interactive interfaces that redefine in-car human-machine interaction. These include the industry's first horizontal panoramic display technology integrating the industry's first ultra-near projection technology and BMW's proprietary nano-coated windshield glass, an innovative 3D head-up display , an innovative vertical double-spoke intelligent steering wheel, and the industry's first "freely splittable" center-mounted controls .

The four interfaces combine virtual and real elements and are arranged based on the "Visual Cone" design concept. The layered design guides the driver's gaze forward, providing rich information without distracting from driving focus. This makes the interaction between the driver and the vehicle smooth and natural, realizing BMW's unique human-computer interaction experience of "Authenticity and Driving First."

BMW believes that intelligent human-machine interaction is not simply about stacking technology, but about perfectly harmonizing screens, voice, buttons, and information displays to make driving and the ride comfortable and pleasant.

Human-computer interaction, AI- based: DeepSeek is set to be integrated into new BMW models launching this year. "Car Expert" and "Travel Companion," AI agents exclusive to China, will be unveiled for the first time in Shanghai and will be featured in next-generation BMW models produced in China .

Artificial intelligence is currently a hot topic, but at BMW, it has already become a reality. The BMW Group currently possesses over 600 AI applications worldwide. In China, BMW has established itself as a leader in the application of AI technology, with its first AI application introduced in 2018.

Last month, BMW announced a 360 -degree all-encompassing AI strategy in China and began rapidly adopting AI into its products and marketing. Last week, it announced plans to strengthen its new collaboration with ByteDance . Lingyue and Volcano Engine plan to focus on improving the customer vehicle purchasing experience and increasing dealer operational efficiency by newly applying AI to automotive marketing systems.

At today's BMW press conference , Oliver Zipse announced that BMW will integrate DeepSeek capabilities into several new models sold in China this year to enhance the human-machine interaction experience centered around the BMW Intelligent Personal Assistant through deep thinking capabilities. DeepSeek is also scheduled to be applied to next-generation BMW models produced in China in the future.

In addition, two China-exclusive AI agents, the "Automotive Expert" and the "Travel Companion," were unveiled for the first time at this motor show. Developed based on Alibaba's vast language model containing hundreds of billions of parameters, these AI agents are custom-designed to enable BMW's next-generation intelligent cockpit to answer and execute various command questions and provide the most "BMW-esque" advice.

Oliver Zipse stated, " Artificial intelligence is a core area of future cooperation and a perfect example of BMW's efforts to strengthen localization." He added that BMW is actively adopting artificial intelligence to strengthen its business in China and is maximizing its potential in cooperation with the Chinese government.

BMW's next-generation operating system, X, specially designed for the Chinese market, was unveiled in Shanghai. Integrated into the local digital ecosystem, the system optimizes 10 interactive experiences frequently used by Chinese users across five common scenarios.

Chinese consumers are one of the most advanced groups in terms of global digital needs, and digital products that gain popularity in China will inevitably become exemplary models of industrial innovation in the global market. In accordance with BMW's "Home in China" strategy, BMW's R&D team in China has led the development of all next-generation China-exclusive models. These vehicles are born in China and built for the Chinese market, meeting the aesthetic and functional demands of Chinese consumers .

BMW's innovative iDrive Panoramic System is based on BMW's in-house next-generation operating system, X. It deeply incorporates user habit research conducted by BMW's China R&D team since the early development stages in 2020. Based on over 2,500 hours of in-depth interviews, the digital ecosystem—including user interface design, intelligent voice assistants, and in-car navigation—has been optimized for various scenarios. At this motor show, BMW plans to unveil for the first time 10 high-frequency user interaction experiences based on five common scenarios in China . Through joint development with leading Chinese tech companies, BMW's next-generation operating system X more accurately understands and reflects the voices of Chinese consumers.

For example , BMW’s custom-made in-vehicle Gaode navigation system provides Chinese users with an immersive navigation experience. BMW’s industry-unique four-screen interactive interface design is perfectly integrated with Gaode’s powerful localization data to display Gaode’s high-precision 3D maps to users seamlessly. China’s most popular digital services, including music, video, games, and lifestyle applications, are scheduled to be integrated into the vehicle’s core interactive system. Eastern aesthetics and functional requirements are particularly well reflected in the user interface design , allowing Chinese design elements such as the 'Twenty-Four Sections' to be projected onto the panoramic display at eye level.