2023
08
September
2023
|
12:00
Europe/Amsterdam
Our definition of “the new” takes an unusual course for the BMW Vision Neue Klasse, as the international campaign places the brand promise “Freude forever.” at the heart of its communications.
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2019
26
August
2019
|
00:01
Europe/Amsterdam
The original in the premium segment of small cars has reached its 60th birthday – but it is even younger than ever. It was sixty years ago, to be precise on 26 August 1959, that British Motor Corporation (BMC) proudly revealed the result of their …
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