04
April
2000
|
12:00
Europe/Amsterdam

BMW C1 and New 3 Series Convertible Clinch Design Awards

Summary
The North Rhine Westfalia Design Centre is giving its supreme award for innovative design to...

This year the North Rhine Westfalia Design Centre is giving its supreme
award for innovative design to the new BMW 3 Series convertible and the
innovative C1 two-wheeler. Awarding the "Red Dot for Supreme Design
Quality", the jury is honouring not only the high degree of
innovation, ergonomics and function, but also the symbolic and emotional
style of these two vehicles just recently introduced into the market.
Of the approximately 1,400 entries submitted, only 37 are receiving this
highest award. And among them the two "open" BMWs are the only
vehicles to receive the highest category of this supreme award from the
jury made up of renowned designers and experts in design. Awarded for
the 45th time this year, the "Red Dot" is one of the most
significant international prizes in design. For many years BMW products
have regularly been among the winners. Together with the other
prizewinners, the prizewinning BMWs will be on display from 19 June 2000
in the International Design Exhibition held by the North Rhine Westfalia
Design Centre in the German city of Essen.

Press Contact: Cindy Chia
Tel: +65-6838-9629
E-mail: cindy.chia@bmwasia.com