THE ALL-NEW X3: BMW'S SECOND SPORTS ACTIVITY VEHICLE MAKES ITS DEBUT

DOWNLOAD 1: 2004 X3 Press Release (.rtf) DOWNLOAD 2: 2004 X3 Highlights (.rtf) DOWNLOAD 3: 2004 X3 Specifications (.rtf) DOWNLOAD 4: 2004 X3 Features (.rtf) DOWNLOAD 5: 2004 X3 Pricing (.rtf) DOWNLOAD 6: BMW X3 Interior Bicycle Rack (.rtf) DOWNLOAD 7: BMW X3 Lifestyle Collection by Salomon (.rtf)

Woodcliff Lake, New Jersey, November 13, 2003... Four years ago, when it first
launched the X5 Sports Activity Vehicle, BMW began its foray into the
luxury-SUV market; it was seen as a bold move. In fact, the X5 has been so
successful that it has helped to spur significant growth in the luxury SUV
market, which has more than doubled since the X5's introduction. Today,
increasing X5 sales have required expanding the capacity of the plant at
Spartanburg, SC, just to keep up with the brisk worldwide demand. The X5 has
clearly proven itself, with a six-figure production volume over its first four
years and accolades like these:

* AutoWeek, September 30, 2002: "Performance package second-to-none in the SUV
class; styling, straight-line handling and overall feel undoubtedly BMW."
* Automobile Magazine Readers' Choice All-Stars, May '02: "An SUV whose only
performance limitation is the carbon-based life form attached to the steering
wheel."
* auto motor und sport, a respected magazine from BMW's home country, July 9,
'03: "Enjoys great popularity, and satisfies its owners with high resale value."

In the midst of this success story, BMW was busy developing a second, somewhat
more compact Sports Activity Vehicle (SAV) that would -

* Bring BMW SAV values to a more accessible market segment.
* Advance even the standards of handling, agility and all-road, all-weather
traction established by the X5.
* Apply BMW's current design direction to not just a new vehicle, but a new
class of vehicle.

This new vehicle is the BMW X3.