• Available exclusively as the XM Label – the most powerful road vehicle ever produced by BMW M.
• New paint, interior, and wheel options.
• AC charge rate increased to 11kW.
• World Premiere at the 24 Hours of Le Mans on Saturday, June 14.

Woodcliff Lake, NJ – June 11, 2025… Two become one: the BMW XM portfolio is sharpening its focus, now offering just a single model; the BMW XM Label.

The BMW XM Label combines astonishing power and an advanced drive concept. Its M HYBRID system consists of a V8 with a peak output of 577 hp and an electric motor integrated into the eight-speed M Steptronic transmission delivering up to 194 hp. With a total system output of 738 hp and a combined torque of 738 lb-ft, the BMW XM Label is the most powerful BMW M production model ever. It takes just 3.6 seconds to accelerate from 0 to 60 mph and has an electronically limited top speed of 155 mph. The optional M Driver’s Package increases this limit to 175 mph. With its exhilarating performance and uncompromisingly extravagant design, the BMW XM Label enjoys a unique place in the luxury segment. 

The most powerful roadgoing BMW of all time sets new standards with its extroverted design while demonstrating why BMW M stands for The Ultimate Driving Machine. This is a view shared by world-famous British musician, techno and house DJ Carl Cox. In a joint project with BMW M, he has woven the sounds of the BMW XM – such as the powerful bass of the V8, the Welcome chime, and the sound of the hood closing – into an aural celebration. [ Link. ] The result underscores Carl Cox’s passion for BMW M automobiles and is just as unique, extroverted, and confident as the XM itself.

New equipment options, increased charging rate.

The BMW XM Label now offers additional options for customizing the exterior and interior. Newly available, for example, is the optional BMW Individual Frozen Tanzanite Blue metallic paint, which beautifully highlights the XM’s unique design characteristics. A new Welcome Light Animation makes the BMW XM Label look especially impressive after dark. And 23-inch M alloy wheels style 1096 M are now available in a Jet Black finish.

Inside, customers can choose from three new Interior Worlds; BMW Individual Night Blue Full Merino Leather with Vintage Coffee accents, BMW Individual Black Full Merino Leather with Vintage Coffee accents, and BMW Individual Silverstone Extended Merino leather with Black accents. The rear seat comfort cushions matching the color of the seat surfaces now come as standard for all BMW Individual Merino Leather upholsteries.

The charging rate of the BMW XM Label increases as well: the M HYBRID system’s Combined Charging Unit now enables AC charging at up to 11 kW, up from 7.4 kW.

The 2026 BMW XM Label will be unveiled on Saturday, June 14, at the 24 Hours of Le Mans. BMW M Motorsport will be competing on the legendary French circuit with the BMW M Hybrid V8 in the FIA World Endurance Championship (FIA WEC).

Production at BMW’s Plant Spartanburg in South Carolina will begin in August. Pricing will be announced closer to the start of production.

Specifications

BMW Group in America

 \BMW of North America, LLC was established 50 years ago to support the sales, marketing and distribution of BMW automobiles and motorcycles in the U.S. In 1993 BMW Group Financial Services NA, LLC was founded, and one year later BMW Manufacturing Co., LLC began assembling vehicles in South Carolina. In 2002 and 2003, BMW Group established MINI USA, and Rolls-Royce Motor Cars NA, LLC relaunching two iconic brands and rounding out its product portfolio.

Today, the BMW Group has a nationwide corporate footprint in the U.S. which consists of nearly 30 locations in 12 different states. Beyond the National Sales Company and Financial Services headquarters in Woodcliff Lake, NJ, its manufacturing plant in Spartanburg, South Carolina, and numerous other operational facilities, BMW Group in the U.S. also includes Designworks, a strategic design consultancy in Santa Monica, CA, BMW Group Technology Office USA, a technology research and development center in Silicon Valley, and BMW i Ventures, a venture capital fund, also in Silicon Valley.

BMW Group Plant Spartanburg is the largest single BMW production facility in the world, and the global center of competence for BMW Sports Activity Vehicles including the X3, X4, X5, X6, X7, and XM. The plant assembles more than 1,500 vehicles each day, and up to 450,000 annually. Since 1994, Plant Spartanburg has assembled nearly 7 million BMW vehicles in the U.S.

The BMW Group sales organization in the U.S. is represented through a network of 350 BMW retailers, 147 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers. The company’s activities provide and support over 120,000 jobs across the U.S. and contribute more than 43.3 billion to the U.S. economy annually.

Journalist note: Information about BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com, and at www.press.bmwna.com

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• The 2025 BMW XM by Kith marks the third chapter in an  ongoing collaboration with lifestyle brand Kith.
• The BMW XM Kith Concept will be unveiled on December 5 during Art Basel Miami Beach, offering a first look at the inspiration behind the forthcoming limited-run series production model.
• Kith Founder and CEO Ronnie Fieg also created a one-off 1981 BMW M1 as an homage to the evolution of BMW M and the new concept vehicle.
• An exclusive Kith for BMW collection of apparel and lifestyle products will debut in parallel.

Woodcliff Lake, NJ – December 6, 2024… BMW and Kith have joined forces again for a third chapter in their story. The BMW XM and its links to the legendary BMW M1 are the focus of the latest launch from BMW and Ronnie Fieg's world-renowned lifestyle brand, Kith. The limited run, high-performance plug-in hybrid Sports Activity Vehicle will be limited to 47 units worldwide and available next year as the 2025 BMW XM by Kith, featuring exclusive exterior and interior design elements. The BMW XM Kith Concept—built as a one-of-one design study—offers a first look at the forthcoming model and will be presented during Art Basel Miami Beach 2024. The one-off vehicle will be accompanied in Miami Beach by another unique piece of BMW history – Ronnie Fieg's custom 1981 BMW M1 E26. A new Kith for BMW collection of apparel and lifestyle products will also debut in parallel.

Following the edition vehicles designed by Ronnie Fieg based on the BMW M4 Competition Coupe (2020) and the BMW i4 M50 xDrive (2022), BMW and Kith are once again dedicating the latest chapter of their partnership to another exceptional BMW M model. The BMW XM, which is also the first standalone offering from BMW M since the BMW M1 (produced from 1978 to 1981), features the newly developed electrified M HYBRID drive system. The BMW XM features striking details inspired by the design of the iconic mid-engine sports car, such as the side accent strips and the two BMW roundel emblems at the rear.

2025 BMW XM by Kith: 47 units, historic color, exclusive details.

The 2025 BMW XM by Kith will be produced in a limited quantity of 47 units, reflecting the number of years that have passed since the debut of the BMW M1. Deliveries will commence in the second half of 2025. The edition will be offered with an exclusive BMW Individual Frozen Techno Violet metallic paint finish, which is derived from historic BMW M models. This paint finish, specifically developed by Kith for the 2025 BMW XM by Kith, will only ever be used for this limited-edition model. Alternatively, BMW Individual Frozen Black metallic paint finish will also be available for the 2025 BMW XM by Kith.

The paintwork and numerous special design features emphasize the particularly dynamic proportions and expressive lines that characterize the BMW XM. The 2025 BMW XM by Kith features black side window graphics and accent strips. The outline of the model inscriptions on the front, rear and side, as well as the outline of the Kith logo, combined with the characteristic BMW M stripes on the rear of the edition vehicles, are finished in Techno Violet metallic. The 2025 BMW XM by Kith comes as standard with 23-inch M light-alloy wheels in star-spoke design with Jet Black finish.

In the interior, the modern sports car cockpit of the BMW XM by Kith is complemented by exclusive details in the striking aesthetics of the Kith label. The illuminated door sills feature the special “1/47” insignia, denoting the rarity of each unit. The velour floor mats and the control center on the center console all feature the Kith monogram with BMW M stripes.

An illuminated version of the logo can also be seen under the headrests of the M Multifunction driver and passenger seats. The seat surfaces in the BMW Individual Merino leather finish feature an embossed Kith monogram pattern, as does the armrest of the center console. Another detail can be found in the control display of the edition vehicles—a special widget includes the official BMW XM by Kith vehicle name, the “1/47” insignia and the Kith monogram with BMW M stripes.

The “M Lounge” rear passenger area of the 2025 BMW XM by Kith creates a personal atmosphere which is further elevated by Kith’s bespoke touches, including embossed Kith monogram on the seat surfaces and two cushions with the label's logo. A Kith duffle bag, designed and manufactured exclusively by Kith for the edition vehicles, is included as standard to stylishly accommodate the included charging cables.

The 2025 BMW XM by Kith will be available for preorder on December 6, 2024 at 11:00 AM ET exclusively through BMWUSA.com. MSRP is $199,000 plus destination and handling fees.

World premiere in Miami Beach: The BMW XM Kith Concept.

BMW and Kith will present a concept version of the forthcoming production vehicle in Miami Beach to showcase Fieg’s inspiration for the project. The exterior and interior of the BMW XM Kith Concept have been designed by Fieg in collaboration with BMW M to capture the distinctive character of the high-performance model in a particularly expressive way. Free from all the conventions of production car homologation, Fieg designed a custom lighting concept, in which the color purple plays a central role, matching the BMW Individual Frozen Techno Violet metallic paint finish. The BMW XM Kith Concept's side accent strips consist of black backlit strips, each of which contains 363 full-color LED units. When activated, these create a dynamically animated purple glow around the Kith lettering. The decor elements on the side panels also feature a backlit Kith logo.

LED units are also used in the headlights to create a purple color scheme. The Kith logo can also be displayed on the glass covers of the main headlights using LED matrix displays for the low beam headlights. The BMW XM Kith Concept also features an M radiator grille Iconic Glow with purple contour lighting and a paint finish enriched with purple color pigments for the 23-inch light-alloy wheels. As a nod to its motorsport lineage, and to pay homage to the BMW M1’s design, the BMW XM Kith Concept has been lowered by 30 millimeters at the front and 35 millimeters at the rear, while the track on both axles has been widened by 40 millimeters.

Inside the concept car, M Carbon bucket seats replace the M Multifunction seats of the 2025 BMW XM by Kith. They also feature surfaces with embossed Kith monogram and illuminated Kith emblems combined with BMW M stripes in the headrests.

Reimagining a legend: 1981 BMW M1 E26 by Ronnie Fieg.

To place both the concept car and the 47-unit 2025 BMW XM by Kith edition in a historical context, another unique model will be presented to the public for the first time in Miami Beach. The 1981 BMW M1 E26 by Ronnie Fieg is an extensively reconstructed one-of-one example of the vintage sports car with specific details from Kith’s design repertoire.

A Techno Violet paint finish, the combined BMW M and Kith emblem on the tailgate, and an interior with embossed Kith lettering create new design parallels between Ronnie Fieg's 1981 BMW M1 E26 and the 2025 BMW XM Kith Concept. Their joint presence in Miami Beach effectively forms a bridge between the first and the last model to be developed and produced exclusively as a BMW M model in the company's decades’ long history.

Kith for BMW: Classic BMW design motifs reinterpreted in a new fashion and lifestyle collection.

The presentation of the vehicles designed by Ronnie Fieg in Miami Beach will be accompanied by the launch of a new Kith for BMW apparel and lifestyle collection. The collection includes a wide range of products that take classic BMW design motifs and reinterpret them in Kith's signature style. In addition to the brand emblems and model inscriptions, the colors Techno Violet, Cinnabar Red and Vitality Green, which are used in the current cooperation and in previous joint projects, give the products in the collection an unmistakable look.

The apparel range includes premium jackets in Italian leather, double-sided wool and silky suede, as well as co-branded jumpers, hoodies, rugby shirts, trousers and a range of vintage-inspired T-shirts. The collection also includes a range of premium lifestyle accessories including caps and hats, key fobs and license plates, leather driving gloves, microfiber towels and cushions, floor mats and carpets, as well as BMW and Kith branded card cases, mugs, trays, umbrellas, and snowboards.

A 1:18 scale model of the 2025 BMW XM by Kith is a particular highlight of the collection. In addition to the BMW Individual Frozen Techno Violet metallic body color, the miniature features numerous other details based on the edition vehicle, including model lettering on the M radiator grille with purple trim and Kith logos on the rear doors, door sills and seats.

The scale model of the new edition vehicle will also be produced in limited numbers and can be ordered exclusively from the BMW Lifestyle Shop. The complete Kith for BMW collection will be available on December 6 at all Kith shops worldwide, including the Kith for BMW Showcase pop-up in Miami Beach, as well as online at 11 AM ET on www.kith.com.

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and assembles the X3, X4, X5, X6 and X7 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,144 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

Journalist note: Information about the BMW Group and its products in the USA is available to journalists online at www.bmwusanews.com , www.miniusanews.com and www.press.bmwna.com.

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Woodcliff Lake, NJ – April 20, 2023… BMW returned as the official automotive partner of the Coachella Valley Music and Arts festival for the fifth time to celebrate the launch of the 738-horsepower plug-in hybrid electric BMW XM “Label Red” in a big way. To showcase the bold spirit and individuality of the special edition range-topping Sports Activity Vehicle, the company assembled a global team of likeminded artists and cultural creators to express themselves alongside the extroverted BMW XM “Label Red”. Performers including Charli XCX, Earthgang and Uncle Waffles, as well as the female German rapper du jour Badmomzjay, Grammy-award winning singer-songwriter Nija Charles, and South Korean choreographer Leejung Lee recorded their initial encounters with the first electrified high-performance product offering from BMW M. The campaign is an extension of a project which began last winter during Art Basel Miami Beach.

Founded in 1999 as a mecca for creators and performers from all walks of life, Coachella remains at the center of the global arts and culture scene. The festival occurs annually at the Empire Polo Club in Indio, California and features musical artists from several genres of music, including rock, pop, hip hop, and electronic dance music, in addition to various art installations, sculptures, and immersive exhibits.

“Our goal is to be at the heart of where the creative magic happens – and Coachella is an excellent platform to foster new conversations with emerging talents as well as established artists,” said Stefan Ponikva, Vice President Brand Communication, Brand Experience. “BMW wants to enable artists – musicians, designers, actors, storytellers – to express themselves and engage with our brand and the first-ever BMW XM.” 

Much like the artists who bring Coachella to life, the BMW XM “Label Red” exudes star power with its striking silhouette, illuminated BMW kidney grille, and signature Toronto Red exterior trim. The bold design continues inside the cabin with a rear passenger area that was modelled after a luxurious lounge, complete with diamond quilted BMW Individual Vintage Merino leather seats set beneath a three-dimensional sculptural prism headliner containing 100 separate LED lights. Under the hood, the driver commands 738-horsepower from the same drivetrain that propels BMW’s newest race car – the BMW M Hybrid V8.

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BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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• The M HYBRID system fuses a high-revving V8 with a powerful electric motor for 738 hp.
• 0-60 mph est. 3.7 seconds and a top speed of 175 mph with optional M Driver’s Package.
• U.S. production to start in August 2023 in BMW Group Plant Spartanburg.
• MSRP will be published closer to start of production.

Woodcliff Lake, NJ – April 11, 2023… Today, BMW M GmbH presents an even more powerful, more exclusive version of its first-ever electrified high-performance vehicle. The 2024 BMW XM Label Red brings together an M HYBRID drivetrain with additional power and unique design accents that clearly announce its exceptional performance capabilities. With a maximum system output of 738 hp, the BMW XM Label Red is simply the most powerful BMW M road vehicle ever made.

The BMW XM Label Red will make its world debut at the Auto Shanghai international motor show in April 2023. Production will begin in August 2023 at BMW Group Plant Spartanburg in South Carolina.

Superlative power from the M HYBRID drivetrain system.

The M HYBRID system in the BMW XM Label Red clearly demonstrates the benefits of electrification in high-performance models from BMW M. The seamless interaction of the electric motor and V8 engine ensures instantaneous power delivery that builds emphatically and continues into the highest reaches of the rev range. This combination of combustion engine and electric motor is conceptually similar to the powertrain found in the new BMW M Hybrid V8 endurance racing car, which made its debut in the 24 Hours of Daytona race in the North American IMSA series this year and will compete in events throughout 2023 leading up to the 24 Hours of Le Mans in 2024.

A maximum system output of 738 hp represents a 94-hp increase over the standard BMW XM. Overall system torque is up by 148 lb-ft and now peaks at 738 lb-ft. Power is sent to the road by the M xDrive all-wheel-drive system. In conjunction with model-specific chassis technology and fast-acting, high-precision powertrain and chassis controls, the BMW XM Label Red delivers a unique performance experience with power and agility at entirely new levels.

M TwinPower Turbo technology and classic high-revving character.

The M HYBRID system of the BMW XM Label Red blends the virtues of electrification with the traditional qualities of a high-revving 8-cylinder combustion engine with M TwinPower Turbo technology. The latest generation of the V8 delivers extremely rapid power delivery, increased efficiency, and minimised emissions. As well as a cross-bank exhaust manifold, it also features a reinforced crankshaft drive, turbocharging with an electrically controlled blow-off valve, upgraded oil supply, and optimized oil separation.

In the BMW XM Label Red, the 4.4 liter V8 alone produces 577 hp at 5,600 rpm – a 94-hp increase over the unit in the standard BMW XM. Peak torque is 553 lb-ft – an increase of 74 lb-ft over the standard model – and is available from 1,800 to 5,400 rpm.

Instantaneous power delivery: electric motor with innovative pre-gearing stage.

Like the V8 engine, the electric motor of the M HYBRID system also employs innovative technology to deliver a noticeable increase in power. The permanently excited synchronous motor is integrated into the 8-speed M Steptronic transmission together with its power electronics, and helps to provide precise throttle response and nearly instantaneous power delivery.

The electric motor contributes up to 194 hp to the maximum system output of the BMW XM Label Red along with 206 lb-ft of torque. A pre-gearing stage patented by BMW is used to increase the torque produced by the motor to an effective maximum of 332 lb-ft at the transmission input for the motor. In this way, the compact motor is able to provide the sort of torque boost that could normally only be achieved using a far larger and heavier unit.

The improved build-up of power resulting from the pre-gearing stage between the electric motor’s rotor and the transmission’s input shaft can be clearly felt, both when accelerating off the line and when putting in a quick burst of speed. Combined with the optimized power delivery of the V8 engine and its high-revving character, this produces astonishing acceleration. The BMW XM Label Red needs just an estimated 3.7 seconds to sprint from 0 to 60 mph. Top speed is electronically limited to 155 mph, or 175 mph when the optional M Driver’s Package is specified.

Powerful high-voltage battery, BMW IconicSounds Electric, Combined Charging Unit and predictive heat management.

The electric motor draws its energy from a high-voltage lithium-ion battery integrated into the underbody. The battery provides a constant flow of power across a wide temperature range and under the heavy loads encountered in high-performance driving. It has a net energy content of 19.2 kWh. Together with the electric motor’s excellent efficiency and the system of intelligent energy management, this enables an estimated electric range of about 30 miles.

Under battery power alone, the BMW XM Label Red is capable of purely electric journeys around town and beyond; emission-free and in near silence. The BMW XM Label Red can achieve 87 mph in electric mode. The power delivery of the electric motor is enhanced by BMW IconicSounds Electric, developed in collaboration between BMW and film score composer Hans Zimmer.

The Combined Charging Unit of the M HYBRID system enables AC charging at up to 7.4 kW. This means the high-voltage battery can be replenished from zero to 100% charge in 3.25 hours. Predictive heat management reduces charging times by preconditioning – warming or cooling – the HV battery. The charging cable is kept in a stylish weekender bag secured in the rear cargo area using a carabiner-belt combination in M tricolor.

Supreme traction, captivating performance: M xDrive and M Sport differential.

The M xDrive all-wheel-drive system is rear-biased, which lends the BMW XM Label Red a dynamic sense of agility and poise; especially so in 4WD Sport mode. When the DSC (Dynamic Stability Control) system has been fully disengaged, the traction-optimised 4WD Sand mode – conceived specifically for driving over dunes and similar surfaces – can be activated via the M Setup menu.

Supporting and augmenting the performance of the M xDrive system is an electronically controlled differential lock in the rear axle, which further enhances traction, agility and directional stability. The M Sport differential brings on-demand, fully variable distribution of drive torque between the left and right rear wheels.

Model-specific chassis tuning, integrated transverse dynamics management.

The most powerful roadgoing BMW M vehicle ever made impresses not only with the unique power delivery of its M HYBRID system, but also with the breadth of its driving attributes. The BMW XM Label Red’s sophisticated chassis technology gives it an extraordinary range of abilities, from spirited handling to long-distance comfort, and is adapted to the unique performance characteristics of the powertrain with the precision for which BMW M models are renowned.

Standard equipment for the BMW XM Label Red includes adaptive M suspension Professional – featuring electronically controlled dampers and active roll stabilisation with Active Roll Comfort to eliminate body roll on one side of the vehicle – and Integral Active Steering. The M Sport braking system comprises six-piston, fixed-caliper brakes at the front and single-piston, floating-caliper units at the rear. It teams with the latest-generation integrated braking system, which ensures the stopping power generated by recuperation and the friction brake is delivered with consistency and precision, and offers the driver two programmable pedal feel settings.

Along with the systems mentioned above, the near-actuator wheel slip limitation tech integrated into the engine management and the Performance Control function are networked with the central transverse dynamics management. The integration of all powertrain and chassis systems together with the fine-tuning carried out on varying types of roads with the help of BMW M GmbH’s motorsport expertise has resulted in a well-resolved driving experience in every situation and with every configuration.

Extroverted design with exclusive details.

The muscular proportions of a dynamic Sports Activity Vehicle converge with a bold, self-confident exterior design featuring large surfaces, clear lines and a front-end look reserved for BMW’s luxury-class models. And added to the mix here are design accents underscoring the singular character of the BMW XM Label Red as a vehicle focused on achieving the highest peaks of performance.

The distinguishing features of the BMW XM Label Red include an available Toronto Red metallic accent band in place of the standard black. The use of red also extends to the model badges and the wheel inserts. The BMW XM Label Red is fitted as standard with 23-inch light-alloy wheels, with 22-inch wheels available as a no-cost option. The surrounds for the BMW M kidney grille and diffuser elements are finished in Black high-gloss.

Customers will be able to select either Brooklyn Grey metallic or choose from more than 50 BMW Individual special paint finishes at no additional charge, including the new BMW Individual Urban Green, BMW Individual Petrol Mica metallic, BMW Individual Anglesey Green metallic and BMW Individual Sepia metallic. The new BMW Individual Visualizer (which can be explored here) will be available from the start of orders for the BMW XM Label Red to help customers with the paint selection process. The vehicle is realistically depicted in the paint finish selected against the backdrop of BMW M Town.

A small number of vehicles will be produced with BMW Individual Frozen Carbon Black exterior paint, increasing the exclusivity of the BMW XM Label Red with even more expressive styling. The contrast of the gloss color accents against shimmering matte surfaces creates a distinctive and dramatic visual impact.

A black and red motif extends to the interior of the BMW XM Label Red. The distinctive three-dimensional headliner and the trim for the body pillars are finished in black, while red is used to highlight the diamond-shaped upper sections of the backrests and the integrated headrests of the seats for the driver and front passenger and the outer rear seats. Red contrast stitching is used on the black surfaces of the seats, instrument panel, door trim and center console, and  the air vents have red accents. Other exclusive features of the BMW XM Label Red interior include a red “XM” badge below the control display, and an interior trim strip in Carbon Fiber satin effect with red and blue accent threads recalling the Label Red’s M pedigree.

Sports car cockpit with BMW Curved Display; M Lounge in the rear.

M multifunction seats, knee pads, M-specific content on the BMW Curved Display and the head-up display, the signature M gear selector lever, and an M-specific control panel on the center console are just some of the features of a sports car-style cockpit optimized to deliver a richly engaging performance experience on board. The M Hybrid button is used to select the operating mode for the drive system, while the Setup button provides direct access to the configuration of the powertrain, chassis, steering, braking system, and M xDrive, as well as allowing the level of brake energy recuperation to be adjusted. An exclusive feature of the BMW XM Label Red is the symbol identifying Boost Mode on the left-hand shift paddle.

A generous feeling of space, high-quality materials, and extravagant design transform the rear of the BMW XM Label Red into an exclusive M Lounge. Heated backrests that extend well into the sides of the cabin and cushions in Merino leather with red contrast stitching and an “XM” badge offer passengers luxurious levels of comfort. The sculptural headliner is unique with its three-dimensional prism structure, picture frame-style border, and 100 LED units for illumination. Ambient lighting, four-zone automatic climate control, and a Harman Kardon Surround Sound System are all standard features, while the options list includes a Bowers & Wilkins Diamond Surround Sound System with a 1,475-watt amplifier and four additional speakers in the roof area.

Advanced driver assistance systems; BMW Live Cockpit Professional as standard.

The BMW XM Label Red offers customers a wide selection of advanced systems for automated driving and parking. Fitted as standard are the Driving Assistant and Driving Assistant Professional, which comprises Front Collision Warning, Lane Departure Warning including lane return with steering assistance, the Evasion Assistant, Alertness Assistant, the Speed Limit Info system, and Active Cruise Control with Stop&Go function together with features such as the Steering and Lane Control Assistant, automatic Speed Limit Assist, and Active Navigation. BMW’s Highway Assistant, which allows attentive hands-free driving at speeds up to 85 mph on limited access highways, is also standard on the BMW XM Label Red.

Parking Assistant Plus is also part of standard specification. Alongwith the Reversing Assistant, this system adds Parking View, front and rear Panorama View and 3D View.

The BMW XM Label Red includes BMW Live Cockpit Professional, which brings with it the latest generation of the BMW iDrive, here based on an M-specific version of BMW Operating System 8.5. With the fully digital screen grouping and the BMW Intelligent Personal Assistant, the new BMW iDrive has been deliberately geared towards touch control and gesture control as well as dialogue using natural speech.

The BMW Live Cockpit Professional also includes the cloud-based BMW Maps navigation system. The BMW Digital Key Plus enables customers to lock and unlock the BMW XM Label Red using their Apple iPhone by means of security-enhanced ultra-wideband (UWB) radio technology. Smartphone integration for Apple CarPlay® and Android Auto™, the personalised BMW ID functionality and an eSIM designed for 5G mobile technology are also available for use.

Specifications.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 349 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 104 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey.

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Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwusanews.com, www.miniusanews.com and www.press.bmwna.com. 

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• First Ever High-Performance Vehicle With Electrified Drive System
  from BMW M.
• BMW XM Will Arrive at Dealers Worldwide in Spring 2023.
• Start of Production Ends Remarkable Year for South Carolina Plant.

Spartanburg, S.C.  Series production for the first-ever BMW XM has started at BMW Manufacturing in Spartanburg, SC. The BMW XM will be built alongside the BMW X5, BMW X6, and BMW X7 on the same assembly line.

“We are excited to add the first-ever BMW XM to our plant’s portfolio,” said Dr. Robert Engelhorn, president and CEO of BMW Manufacturing. “The modern, future-oriented design and powerful performance of the BMW XM has generated a lot of enthusiasm. As the center of competence for X models, BMW Plant Spartanburg is prepared to build this vehicle with the highest premium quality that our customers deserve.”

The BMW XM is the first ever high-performance car with an electrified drive system from BMW M. A plug-in hybrid system comprising a V8 gasoline engine and an exceptionally powerful electric motor endows the BMW XM. The highlight of the brand’s model offensive in its anniversary year, the BMW XM is also the first BMW M original since the BMW M1.

The BMW XM will arrive at dealers worldwide in spring 2023. Key sales markets will be the United States, China, and the Middle East.

Remarkable Year at BMW Manufacturing

The start of production for the BMW XM marks the end of a remarkable year at BMW Plant Spartanburg. The year began with the U.S. Department of Commerce confirming that BMW Manufacturing led the nation in automotive exports by value for the eighth consecutive year. Plant Spartanburg’s 257,876 exports in 2021 had a total export value of more than $10.1 billion.

In March, Dr. Engelhorn announced that the BMW Group would invest more than $200 million to construct a 219,000-square-foot press shop on the plant site. Construction of the press shop is well underway; production will start in the summer of 2024.

In April, BMW Manufacturing affirmed its continued commitment to social responsibility with an announced donation of $1.25 million to restore and preserve eight acres of urban wetlands at Unity Park near downtown Greenville, SC. The donation also supports construction of a series of low-impact boardwalks and overlooks through the wetlands area.

During September, associates celebrated an important milestone – the 30th anniversary of BMW’s groundbreaking for the South Carolina plant. This celebration came during the same month as production of the six millionth BMW built in the United States, a Java Green Metallic BMW X6 M.

BMW Manufacturing’s new state-of-the-art logistics center also opened in September. The $100 million project included the construction of two private bridges connecting the logistics center to the plant site. The one million-square-foot logistics center consolidates two warehouses and their material into one building, making processes faster, leaner, and more efficient.

One week later, Plant Spartanburg took a giant step forward in workforce development with the opening of its new training center. The $20 million, 68,000-square-foot training center features multiple classrooms for both professional development and technical training, an amphitheater, and a unique concept of outdoor meeting and workspace that includes wireless capabilities.

The year’s biggest announcement came on October 19, as the BMW Group revealed its electromobility plan for the United States. BMW Group Chairman of the Board of Management, Oliver Zipse, announced a $1.7 billion investment in its U.S. operation, including $1 billion to prepare Plant Spartanburg for the production of electric vehicles. Another $700 million will be invested to build a new high-voltage battery assembly facility in Woodruff, SC. By 2030, the BMW Group will build at least six fully electric models in the United States.

“Our theme at Plant Spartanburg is ‘Building Our Legacy, Driving Our Future,’” said Dr. Engelhorn. “The year 2022 has continued our storied legacy, and now, an exciting part of our future is beginning as we start production of our BMW XM. Our commitment to South Carolina and the United States is stronger than ever.”

Since 1992, the BMW Group has invested nearly $12 billion in its South Carolina operations. BMW Manufacturing is the largest BMW Group plant in the world, producing more than 1,500 vehicles each day and 433,810 vehicles in 2021, a record. The plant is an important part of BMW’s global production network and plays a critical role in meeting the high demand for BMW Sports Activity Vehicles in the U.S. and around the world. Nearly 60 percent of its vehicles are shipped to about 120 global markets, making BMW the largest automotive exporter by value in the United States for eight consecutive years. The model portfolio includes five top-selling BMW X models, five Motorsport X models, and two plug-in hybrid electric vehicle X models. The factory has an annual production capacity of up to 450,000 vehicles and employs more than 11,000 people.  

If you have any questions, please contact:

Corporate Communications

Nathalie Bauters, Head of Communications, BMW Manufacturing

Telephone:  864-794-0842   |   Email:  Nathalie.Bauters@bmwgroup.com 

Steve Wilson, Media Communications Specialist, BMW Manufacturing

Telephone:  864-451-3571   |   Email:  steve.wilson@bmwmc.com

BMW Manufacturing Co., LLC

BMW Manufacturing Co., LLC is a subsidiary of BMW AG in Munich, Germany, and is the global producer of the BMW X3, X3 M, X5, X5 M and X7 Sports Activity Vehicles; the BMW X4, X4 M, X6 and X6 M Sports Activity Coupes; and the all-new BMW XM.  In addition to the South Carolina manufacturing facility, BMW Group North American subsidiaries include sales, marketing, and financial services operations in the United States, Canada and throughout Latin America; a manufacturing plant in San Luis Potosi, Mexico; and a design firm and technology office in California. For more information on BMW Manufacturing, visit www.bmwusfactory.com.

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BMW Group in America

BMW of North America, LLC has been present in the United States since 1975.  Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003.  The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks, a strategic design consultancy based in California; a technology office in Silicon Valley and various other operations throughout the country.  BMW Manufacturing Co., LLC in South Carolina is the BMW Group global center of competence for BMW X models and manufactures the X3, X4, X5, X6 and X7 Sports Activity Vehicles as well as the new BMW XM. The BMW Group sales organization is represented in the U.S. through networks of 350 BMW passenger car and BMW Sports Activity Vehicle centers,146 BMW motorcycle retailers, 105 MINI passenger car dealers, and 38 Rolls-Royce Motor Car dealers.  BMW (US) Holding Corp., the BMW Group’s sales headquarters for North America, is located in Woodcliff Lake, New Jersey. Journalist note: Information about BMW Group and its products in the USA is available to journalists on-line at www.bmwgroupusanews.com and www.press.bmwna.com.

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